For The Love Of Emails Podcast- Powered By Netcore

In this episode of the 'For The Love Of Emails' podcast, we're honored to host Steven Harroun, Chief Compliance and Enforcement Officer at the Canadian Radio-television and Telecommunications Commission (CRTC), alongside our esteemed host Matthew Vernhout, VP of Deliverability at Netcore. With Steven's wealth of experience in compliance and enforcement, particularly in telecommunications and electronic commerce, we delve into how the CRTC safeguards Canadians from digital threats, including email and SMS, while exploring the nuances of Canadian anti-spam legislation. In this podcast, they discussed: A brief description of the CRTC's role and how it operates within the digital space. Tips that marketers are missing that would be beneficial for enhancing email and SMS marketing security Cold outreach for business relationship building. Recent CRTC enforcement and their implications – beneficial for marketers to hear. Google and Yahoo authentication changes and its importance for brands and marketers. Common patterns and trends identified in the digital marketing cyber security space. What's next on the horizon from the CRTC's point of view when it comes to digital communication?  

In today's episode of the ‘For The Love Of Emails' podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies.    In this podcast: Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Australian audience. Explore effective diverse audience engagement strategies with success stories. Gain insights into how brands have strategically enhanced customer lifecycle management, leading to improved repeat purchases and increased Lifetime Value (LTV). Explore the latest trends in customer Relationship Management (CRM) and Multi-Channel Marketing for 2024. Learn how to utilize customer data effectively while maintaining trust, striking the delicate balance between personalization and privacy. Uncover the transformative impact of interactive emails and mobile optimization on reshaping brand-audience interactions. Delve into best practices for integrating Generative AI (GenAI) into your marketing strategies. Understand the implications of the new Google and Yahoo privacy guidelines on your 2024 campaigns.   Resource Links: Netcore's social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Find our speakers here: David Palfreeman: https://www.linkedin.com/in/davidpalfreeman/  Avadhoot Revankar: https://www.linkedin.com/in/avadhootrevankar

In today's episode of the ‘For The Love Of Emails' podcast, we welcome Taryn Talley - Head of Marketing at Position² with host Matthew Vernhout - VP, Deliverability, Netcore. Taryn Talley is a distinguished marketing leader with over 20 years of experience in creating and executing impactful omni-channel campaigns. Notably, she has transformed Position²'s social media campaigns—amplifying their impressions and engagement. Her insights transcend industries and resonate with every marketer eager to embrace intentional inclusion in marketing narratives.   In this podcast, they discussed:  What is intentional inclusion in marketing, and what factors should brands consider when targeting diverse audiences? What makes storytelling significant in marketing campaigns for brands extending beyond mere product promotion? How should brands handle challenges and potential backlash when promoting diversity and inclusion in marketing campaigns? How can brands effectively incorporate personalization to enhance the inclusivity of their campaigns? What measures should brands implement to foster greater inclusivity? Real-life examples of brands that have set the standard for inclusive marketing.   Resource Links: Netcore's social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Starbucks #ItStartsWithYourName ad: https://twitter.com/StarbucksIndia/status/1656133960924012545   Taryn Talley's social media accounts: https://www.linkedin.com/in/taryn-talley1/  https://www.instagram.com/taryntalley1/?hl=en  https://www.threads.net/@taryntalley1   

In today's episode of the ‘For The Love Of Emails' podcast, we welcome Atro Tossavainen, Founder at Koli-Lõks OÜ, with host Matthew Vernhout - VP, Deliverability, Netcore. Atro brings over two decades of experience as a GNU/Linux/UNIX systems administrator specializing in IT security, backup, and mass storage. With a remarkable background as an anti-spam activist, his insights are invaluable.  In this podcast, they discussed: What is the distinction between recycled spam traps and pristine spam traps? What factors differentiate bulk emails from targeted ones? How important are authentications like SPF, DKIM, and DMARC? What factors should marketers consider when registering domains? Why is it crucial to keep using your email list? How do different ESPs vary in the types of emails they send?   Resource Links: Netcore's social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Atro Tossavainen's linkedIn: https://www.linkedin.com/in/atrotossavainen  Koli-Lõks website: https://www.koliloks.eu/ 

About:  In today's episode of the ‘For The Love Of Emails' podcast, we welcome Chris Arrendale, founder and CEO of CyberData Pros, with host Matthew Vernhout - VP, Deliverability, Netcore. Chris has previously worked as Chief Privacy and Security Officer for multiple organizations. He also holds a number of professional certifications, including Certified Information Privacy Professional, Cloud certifications, and much more. He is an expert in taking complex, technical items and breaking them down in a way that anyone can understand. In this podcast, they discussed:  What is the current and future state of global email privacy legislation? How have data breaches and cyber attacks influenced privacy legislation?  How have GDPR and CCPA impacted the way companies handle their email communications? Which emerging technologies can enhance email privacy and security for companies? How can AI help brands with email privacy and security?  Advice for new businesses on hygiene privacy activities to safeguard their operations.  

In today's episode of the ‘For The Love Of Emails' podcast, we welcome Dmitry Kudrenko - CEO, Stripo, with host Matthew Vernhout - VP, Deliverability, Netcore.  Dmitry Kudrenko, an industry veteran with over 12 years of experience, has an astute eye for trends, he not only keeps a close watch on industry developments but also plays an influential role in shaping them. Dmitry's expertise is widely recognized, evident in the numerous workshops and lectures he has conducted on email marketing. Notably, he has delved into cutting-edge topics such as AMP technology, providing invaluable insights to professionals in the field. Dmitry's overarching mission is to revolutionize email marketing by making it more accessible for businesses and more impactful for their subscribers. In this podcast, they discussed: What new opportunities can AMP-powered emails open up for email marketers? How will AMP technology benefit email marketing campaigns compared to traditional design approaches? Why should more Internet Service Providers show support for AMP emails? How can you tackle the challenges of sending email marketing campaigns to a multilingual audience? Tips for implementing a fallback email that gives a similar experience as AMP emails Advice and resources for marketers getting started with AMP      

In today's episode of the “For The Love Of Emails'' podcast, we welcome Shmuel Herschberg - CMO Shyn Media, with host Matthew Vernhout - VP, Deliverability, Netcore. Shmuel is a detail-oriented marketing and management professional with over 15 years of experience in senior director roles. Shmuel has demonstrated his expertise in B2B and B2C marketing, consistently delivering exceptional results by crafting successful marketing strategies that exceed KPIs, grow revenues, and scale businesses for global companies.  In this podcast, they discussed:  How the right "From Name" and "From Email Address" can help your email campaigns drive user engagement. Things marketers should consider when thinking about different types of split testing. Strategies that will help marketers drive email engagement and enhance deliverability of their campaigns. How to identify common mistakes brands make leading to delivery issues, and how they can resolve them for better results. Best practices for effectively tracking metrics across multiple email service providers. How to effectively plan your email marketing segmentation strategies and achieve higher deliverability on your email campaigns. Tips for marketers to better examine delivery issues and resolve them before they become a longstanding problem and impact revenue.      

In today's special episode of “For The Love Of Emails” Podcast, hosted by Matthew Vernhout, VP – Deliverability for Netcore, North America, we welcome Raymond Dijkxhoorn, CEO of SURBL. Raymond holds Specialties in anti spam solutions, and large scale mail filtering. He is also experienced in managing  server solutions, MySQL clustering, housing and colo solutions. In this podcast they discussed:  Why the age of the domain should be taken into account when using email. How authentication tools like SPF, DKIM, and DMARC fit into data sets for identifying a trusted sender. The significance of list hygiene and list consent. How a sender can work to resolve issues if they land in a trap network. How SURBL protects users from “cold email messaging” solutions. Advice for marketers sending emails, what they should look for and how one can stay out of trouble.  

In today's episode of the "For The Love Of Emails" podcast, we welcome Joshua Tannehill- Retired Louisiana Air Force National Guard cybersecurity leader, with host Matthew Vernhout - VP of Deliverability, Netcore Cloud. Joshua, a retired US Air Force veteran, works full-time as an Information Security (InfoSec) leader and holds 24 years of progressive experience in the field. He is the Communications Sector Chief for the Louisiana Chapter of InfraGard, and President of the Louisiana Chapter, Cloud Security Alliance (CSA). In this podcast, they discussed:  Segmenting the threat model and identifying the most crucial threats to pay attention to. Importance of having a recovery plan. Understanding the value of cyber security insurance. Key signs to look out for to distinguish between fraudulent and legitimate messaging. Tips to protect your inbox from Phishing emails. Why it is essential for brands to practice email authentication Cybersecurity practices brands should be implementing in 2023.   AMP emails provide a web/app-like experience within the inbox, explore ROI-driving, AMP email use cases for eCommerce, Banking & Insurance, Job Portal, Travel & Hospitality and Media & Publishing industries here: https://netcorecloud.com/amp/use-cases-videos/  Check out our blog to know more about the Myntra + Netcore award-winning AMP email campaign and how you can leverage AMP in your emails. Read the blog here: https://netcorecloud.com/blog/myntra-won-eis-awards/   

In today's episode of “For the Love of Emails” podcast, Mr. Vibhor Garg, Business Head, Marketplace and D2C at HealthKart, along with host Jasmine Handa, Senior Product Marketer at Netcore Cloud, have joined together for an insightful conversation. Vibhor has about 10 years of experience in corporate strategy, advising clients on growth strategy, cost reduction, and implementing large-scale transformation projects. He is an experienced strategy and management consulting professional. His work has contributed to the growth of significant businesses in multiple sectors, including Consumer Internet, Financial Services and Communications, Media, and Telecom Industries.  Check out our blog to know more about the Myntra + Netcore award-winning AMP email campaign and how you can leverage AMP in your emails. Read the blog here: https://netcorecloud.com/blog/myntra-won-eis-awards/     

In today's episode of the “For The Love Of Emails” podcast, we welcome Nate Brink - Manager of Channel Marketing at Udemy, with host Matthew Vernhout - VP, Deliverability, Netcore. Nate is an email industry veteran who has thrived in both demanding corporate environments as well as in less structured, smaller companies. With expertise in email marketing, digital marketing, and account management, Nate has years of experience working with clients, and agencies and always looks forward to a challenge. We are running an exciting video series called “No Redirects November” based on AMP emails launched on Netcore's official LinkedIn page. We are posting brand new videos every Monday to Friday at 4 pm IST all of November. The videos will showcase important AMP email use cases across 5 Industries: Ecommerce, Banking & Insurance, Job Portal, Travel & Hotel, and Media & Publishing. You can learn how your brand can leverage AMP emails and achieve fewer drop-offs, eliminate friction, and get higher engagements & conversions. So follow our Linkedin page right away! Check out our blog to know more about the Myntra + Netcore award-winning AMP email campaign and how you can leverage AMP in your emails. Read the blog here: https://netcorecloud.com/blog/myntra-won-eis-awards/ 

In today's episode of the “For The Love Of Emails” podcast, we welcome Rajesh Jain - Founder and Group MD at Netcore Cloud, and Shar VanBoskirk - VP, Principal Analyst, Forrester Research, with host Nicholas Einstein. Shar helps CMOs lead customer-obsessed strategies at their firms and also assists them in transforming their marketing functions to deliver relevant brand experiences to empowered customers. Shar's research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession. To the people listening, Netcore Cloud is pleased to be rated a contender in the Forrester Wave™ – Email Marketing Service Providers in Q1 2022 and to be among the companies Forrester considers to be the 13 most significant providers in the email marketing service provider space. Be among the first to benefit from the report. Book your copy now: https://bit.ly/3ycteCZ  Know more about the email 2.0 feature and how it can benefit you: https://netcorecloud.com/email2 

In today's special episode of the “For The Love Of Emails” Podcast, hosted by Matthew Vernhout, VP - Deliverability for Netcore Cloud for North America, we welcome Mayme Frey, Manager II, CRM Operations at Rover.com. Mayme is a Marketing Manager passionate about CRM, process and organization, project management, and team culture. In her four years with Rover, she has helped advance the growth and efficiency of the CRM team.  To the people listening, if you have an ear to the ground for all things email marketing, we have a massive report with email metric benchmarks across 5 regions and 19 industries -  A study of 100 billion emails. Be among the first to benefit from the report. Book your copy now: https://bit.ly/3JNnl38

In today's special episode of the “For The Love Of Emails” Podcast, hosted by Aditya Gupta, AVP - Field marketing for Netcore Cloud, Europe, and his co-host Sergey Syerkin, deliverability expert for Netcore cloud, we welcome Pavel Polo, the CEO of Etnetera Activate, Prague. Pavel comes with knowledge of excellent deliverability infrastructure. He carries 30 plus years of experience and dedicated eight years of professionalism to the email marketing business. Pavel's main motive is to help clients of all sizes achieve better business results. To the people listening, if you have an ear to the ground for all things email marketing, we have a massive report with email metric benchmarks across 5  regions and 19 industries -  A study of 100 billion emails. Be among the first to benefit from the report. Book your copy now: https://bit.ly/3JNnl3

In today's special episode of the “For The Love Of Emails” Podcast, we welcome Derek Harding, Principal MarTech Consultant at Little Bee Consulting. Derek, as a technologist and marketer, excels at strategizing digital marketing and cross-channel marketing. In a span of over 2 decades, he has developed visionary products and product strategies, lead a MarTech company, reviewed platforms, and more. He also speaks, writes, and educates on various topics of marketing and technology focusing particularly on email and digital messaging. Matthew Vernhout, VP of deliverability at Netcore Cloud, hosted the podcast. To the people listening, if you have an ear to the ground for all things email marketing, we have a massive report with email metric benchmarks across 5 regions and 19 industries -  A study of 100 billion emails. Be among the first to benefit from the report. Book your copy now - https://bit.ly/3JNnl38

Learn top trends and technology and how everything impacts email deliverability in this podcast. We welcome LB Blair, Founder at Platonic IDeal. Blair has worked with some of the largest email senders globally, including Banking, Politicians, Retail, and more. She has helped the world's largest brands with their email deliverability and reputation remediation. She and her team are experts in email deliverability, email authentication and security, Gmail reputation, Custom tool development, etc. Matthew Vernhout, VP of deliverability at Netcore Cloud, hosted the podcast. To the people listening, if you have an ear to the ground for all things email marketing, we have a massive report with email metric benchmarks across 5 regions and 19 industries -  A study of 100 billion emails. Be among the first to benefit from the report. Book your copy now - https://bit.ly/3JNnl38

In today's special episode of the “For The Love Of Emails” Podcast, we welcome Chaitanya Chinta, Global Head of the email business at Netcore Cloud. Chaitanya has over 14 years of experience in building anti-spasm filters, operations and monitoring, and analytics and deliverability solutions. His area of expertise is email deliverability. He is also Pepipost's Co-Founder and Deliverability Expert. He presently heads all of Netcore's email business teams. The podcast was hosted by Matthew Vernhout, VP of deliverability at Netcore Cloud.

In today's special episode of the “For The Love Of Emails” podcast, we welcome Francisco D'Almeida, Founder of Almeida Sales. Franciso has more than 20 years of experience in the information technology industry, where he has closed major customer deals and maintained executive relationships with key accounts. His areas of expertise include customer relationships with key accounts, with a focus on B2B and the e-Commerce market. Project management, channel management, problem-solving, and product application are all examples of skills. He also has extensive experience in cross-channel business process integration and solution development. Jasmine Handa, the Senior Product Manager with Netcore Cloud, hosted the podcast.

In today's special episode of the “For The Love Of Emails” podcast, we welcome Chiwuzie Anabuike, the Team Lead, Digital and Traditional Media Marketing/Team Lead Internal Communications At Access Bank PLC. He is a marketing professional with over a decade of experience in digital media marketing. He combines strong business expertise, website management, and email marketing to develop and implement innovative marketing campaigns, communications channels, and brand strategies that increase company efficiency. Glory Onuoha, the client success manager with Netcore cloud, hosted the podcast.

In today's special episode of the "For The Love Of Emails" podcast, we have an exceptional guest, Soumyayan Roy from MakeMyTrip. He is the CRM and mobile growth head who's moving on as marketing head for the MakeMyTrip Gulf business. This Podcast is hosted by  Ayush Verma, Email Product Marketing Lead for Netcore Cloud. If you have an ear to the ground for all things email marketing, we have a massive report that has email metric benchmarks across 5 regions and 19 industries - A study of 100 billion emails. Be among the firsts to benefit from the report. Book your copy now. https://bit.ly/3JNnl38

In today's special episode of the “For The Love Of Emails” podcast, we welcome Nicholas Einstein, VP of product marketing for North America, Netcore cloud. He is a Marketing professional with more than 18 years of experience in email marketing. He is out of box thinker, and he is passionate about email and brand building. Matthew Vernhout, VP of deliverability with Netcore cloud, hosted the podcast.   If you have an ear to the ground for all things email marketing, we have a massive report that has email metric benchmarks across 5 regions and 19 industries - A study of 100 billion emails. Be among the firsts to benefit from the report. Book your copy now. https://bit.ly/3JNnl38

In today's special episode of the "For The Love Of Emails'' podcast, we welcome Chris Marriott, Founder and President of Email connect; he brings decades of digital marketing and vendor selection experience to help fortune 500 companies connect with the right marketing technology solutions for email as well as multichannel marketing. The podcast is hosted by  Tejas Pitkar, Senior Product Evangelist at Netcore Cloud. Listen to the amazing conversation to know what's hot and what's not in email marketing in 2022.

In today's special episode of the "For The Love Of Emails'' podcast, we welcome Franklin Ikediasor, Marketing manager at Sterling Bank. He works on products across lending and investment, which include Specta, the fastest lending platform in Nigeria, Doubble, which is for automated investments and Switch, which is a digital bank for customers. The podcast is hosted by Onuoha Glory, Client Success Manager at Netcore Cloud, Nigeria. If you are an email geek and want to stay ahead of the game for all things email marketing in 2022, we have an exciting webinar coming up. Register here: https://bit.ly/3otx0Du

In today's special episode of the "For The Love Of Emails" podcast, we welcome Oladayo Adeniyi, a digital marketer at AXA Mansard. An expert in digital marketing, Oladayo works on increasing brand awareness, conversion, and sales using digital marketing strategies, including email marketing, social media marketing, paid campaigns. He is a firm believer in analyzing your results to optimize your goals. The podcast is hosted by Onuoha Glory, Client Success Manager at Netcore Cloud, Nigeria. If you're an email geek just like us do not miss out on our webinar series we are conducting every Thursday.  Link to register for Email Thursdays: https://netcorecloud.com/resources/webinars/ftloe-thursdays-season1/

In today's special episode of the "For The Love Of Emails" podcast, we welcome Bharat Buxani, Vice President of Marketing from 99 Group. He is an experienced marketing professional with more than 13 years of experience from media companies, advertising agencies, and tech startups. An out-of-the-box thinker, creative and passionate in brand building and consumer acquisition and journey. Along with our very own hosts Tanishq Juneja, Global Product Marketing Head, Netcore cloud and co-host Shreya Agarwal, Strategic Account Manager - Netcore cloud Indonesia. We have released a webinar on what Apple's new privacy means for your email program and how marketers should prepare for this next phase of email evolution. You can check out the webinar link in the description below.   https://netcorecloud.com/webinar/image-caching-threat-or-an-opportunity/

In today's special episode of the "For The Love Of Emails" podcast, we welcome George Adamidis. George is a Digital Marketing and eCommerce veteran with 19+ years of experience. He's been the driving force behind three start-ups, one marketing agency, and three corporate Email Service Providers, assisting in the deployment of over 18 billion emails. Currently, George is the Founder and President of Rosedale Digital, an Agency focused on Email and Digital CRM activities, based in Toronto, Ontario, Canada. Matthew Vernhout, vice-president, deliverability at Netcore cloud, is our very own host. Join them to explore how to collect the correct subscriber information and create the ideal email signup form. We recently conducted a webinar on image caching based on Apple's new privacy rules. We discussed what they mean for your email program and how marketers should prepare for this next phase of email evolution. You can check out the webinar replay link in the description below.  https://netcorecloud.com/webinar/image-caching-threat-or-an-opportunity/

In today's special episode of the "For The Love Of Emails" podcast, we welcome Oluwanifesimi Obisesan, The Team Lead, Customer Insight, and Business Support for Heritage Bank, Nigeria. Together with our host, Onuoha Glory, Client Success Manager at Netcore Cloud. Listen to some eye-opening/unheard tips for your email marketing strategies. Our email experts unravel proven email campaign examples that work wonders for the banking industry.

In today's special episode of the “For The Love Of Emails” podcast, we welcome Luis Garza, a Stanford University and Harvard Business School alumnus and CEO, and founder of Kinedu, an app that uses the knowledge and technology link between children's growth and parental tools to assist families in advancing their children forward. Together with our very own host, Matthew Vernhout, vice-president, deliverability at Netcore cloud.

In today's special episode of the "For The Love Of Emails" podcast, we feature Raman Choudhary, an ambitious business savvy marketing genius with 11 years of expertise. He has previously worked with brands like Naukri, Sulekha, Jeevansathi, and many more, and in his present position as general manager of Hindustan Times, he oversees shine, which is their B2B and B2C business job board. Along with our very own host Tanishq Juneja, global product marketing head, the ‘Email-guy' at Netcore and co-founder of Pepipost.

In today's episode of the podcast, we're joined by Sam Masiello, the Chief Security and Technology Officer of Beckage, a law firm specializing in technology data and security privacy. Before going on to employment with Colorado Cyber and Beckage, Sam worked on technology and security solutions for some of the email industry's largest brands, including MX Logic, return path, and Groupon. Along with our own host, Matthew Vernhout, vice president of Netcore cloud deliverability as they discuss the trends in data breaches and security in emails over the years.

In today's podcast, you'll learn the Dos and Don'ts of segmentation, CRM, and subscriber communication. We have on hand Tali Hasanov, Tali is a results-driven digital marketer who has a proven track record of growing her clients' businesses and driving revenue. Her more than 15 years of diverse and in-depth experience have contributed to her status as an industry leader. We delve into how better segmentation leads to better delivery, which leads to a better reputation, which leads to more engagement, which becomes a self-fulfilling prophecy of better reputation, better delivery, and better rank. And then it's back to the full-service cycle.   They Discuss:  Basic rules of segmentation. Thoughts on using AI to help determine segmentation. Tips for people to look at and their data to create segments. Changing trends with segmentation in the marketplace. Tips and Tricks if you're a business that has never done segmentation. Segmentation and its impact on email deliverability and email reputation. Geographical segmentation, how important is that from a reporting perspective for businesses. Personalization versus segmentation in the email business.

Hello Bronto customer! Chances are you are on the lookout for a new email service provider(ESP) or planning a platform migration. We have partnered with Chris Marriott, Founder at Email Connect, to help you understand the process of selecting your next ESP. Marketers are often put off by ESP migration as it appears to be complicated and stressful, but it doesn’t have to be. An ESP migration is easier when you have a team to show you the best practices and processes for a successful transition. Don’t wait, now is the time for you to evaluate the product capabilities of a new platform, and understand how they can positively impact your marketing goals.

Brian Westnedge joins us on today's #ForTheLoveOfEmails podcast. Brian leads America’s Channels for Red Sift, which provides a fully automated DMARC and BIMI implementation and enforcement solution called OnDMARC, bringing easy, accessible, and trusted messaging to organizations of all sizes. He has over 15 years of experience in deliverability, security, and authentication and has worked in the DMARC space since its inception. In this episode, we will dive deep into various factors of email authentication, as well as shed some light on  DMARC and BIMI.

Do you want to know how email marketing will evolve in 2021? We asked 200+ CMO’s to get important trends and help email marketers craft their entire email strategy. Here we present the Global email Trends Report 2021- CMO’s insider edition. In this podcast, joining with us was Raghavendra Hunasgi, CMO, Evolutyz Corp with our host Tanishq Juneja There has been a lot of pivoting due to the changes in customer behaviour last year. Through this report, know-how do the marketing leaders chart their part and make decisions for their marketing strategy related to KPIs, budget, hiring etc The email has been proven to be a great growth spinner in 2020. And so, it is essential to know what marketing leaders and CMO’s are thinking about the evolution in 2021 about email marketing.  Get a fresh perspective on Email Trends in 2021 now!

How significant is email marketing in the age of social media? In today's episode of the #ForTheLoveOfEmails podcast, we welcome Taina Suomela, Principal Consultant and Founder of Leslieville Digital, with our host Matthew Vernhout to speak about the importance of email marketing in this ever-changing digital age. Taina has spent the better part of the last two decades working for digital agencies before taking the plunge and starting her very own consulting firm last fall. Small and medium-sized companies, as well as nonprofits, benefit from her company's digital marketing expertise. Understanding the best approach for your company at the right time is the secret to a successful digital strategy, and that’s what we'll go over in today's podcast. Taina talks about how - 'The details lie in the data'.  She sheds light on how she educates her small/medium business clients by creating a foundation after analyzing fundamentals of content strategy, brand strategy, email best practices, deliverability castle compliance. They discuss: What does it mean to have an engagement if someone comes in and says, "I got this email program and it's failing?” Roadmap to helping businesses build strategies around email marketing. Things to consider if you are running on a budget or you are a small business. Understanding the gap between leveraging email and over-investing in other digital strategies. How to turn Organic traffic into a good email program. Advice to businesses that are looking at trying to do in-house strategy What a year's worth of lockdown has done to businesses and how it has impacted strategy and innovation? Types of misconceptions and myths when dealing with marketing in a business forum Creating content with a purpose. Know-how of different social media platforms and how they help different target audiences. What are the core tactics that you should focus on in your email strategy?

In this age of app-first technologies, what makes one application stand out from the rest? In today’s special episode of the ForTheLoveOfEmails podcast, we invite Priya Patankar of PhonePe, which is one of the leading payment apps in India with our host Tanishq Juneja, the co-founder of Pepipost Priya shares valuable nuggets from her extensive marketing experience across multiple industries. She discusses the strategies used by PhonePe to stand out in the crowded payment apps market and explains how email has been an integral part of their marketing and growth strategies.  They discuss: What is one unique thing that PhonePe brings to the market right now? Is email a good channel for app-first companies? How significant is the email's contribution to your overall growth?  How do you plan to leverage email and the growth of your products and business in 2021? Is there a special focus in 2021?  When did you realize that there are a lot of drop-offs and how did you use emails to prevent further damage? How do you regularly make sure that users are well-maintained for your email program?  An email campaign that became the hero of the last year for you What level of personalization have you done for your user base? In what capacity in your programs, you're using AI?  Have you witnessed any campaign where your email was sent at such a right point that it generated great ROI? How do you associate campaigns which are objectively not transaction-driven? Being a unicorn by itself, what are some of the best practices you would follow religiously as an email marketer? One thing you would like to tell all the app first companies as an email marketer yourself.

If you have been an email marketer, you’ve used Spamhaus to check your sending domains and IPs. In the first podcast of 2021, we are hosting a special guest, Matthew Stith from Spamhaus, about how blocklists work and what goes into building such lists.  Matt Vernhout and Matthew Stith discuss different perspectives on spam traps, sender evaluation, best practices to avoid a spam trap, and much more in this highly insightful session with our leading email industry experts. They discuss: What are the important lists that people use to evaluate senders from the mailbox service provider perspective? Definition of what's consent-based and illegal Can you follow best practices and still be listed in a blocklist? You got listed on Spamhaus. How do you fix that? What's your opinion on validation services? Is spam trap classification useful? Can you reach out to Spamhaus and ask for assistance for basic health checks on their domains? What is Spamhaus predicting about email and blocklisting in 2021? A message for marketers in 2021

In this power-packed episode of ForTheLoveOfEmails podcast, we have Bob Frady who’s the CEO of HazardHub.com.  Matthew and Bob discuss the importance of email marketing for businesses now and in 2021.  They touch upon important questions like email nurturing programs, building relationships instead of focusing on ROI, and email budgets - something that email marketers, both beginners and seasoned alike, have wondered for long now.  At the end, Bob shares advice about email marketing CEO-to-CEO. Listen to the complete podcast to pick up many insights that you can apply to your email marketing, today. Questions What's the importance of email and how does it fit into your business? What's your view on building relationships through email? How should you react when people give you indications that they're not interested in your content? Does AI play an important role in improving emails? How do you nurture someone down the email path? Advice to brand and marketing team for now Should you increase your email budget in 2021? What advice will you give CEO-to-CEO to start in 2021?

Building an effective customer journey and automation strategy can mean the difference between leaving money on the table and more than doubling your revenue on the campaigns.  With us today is Chris Donald, Managing Partner at InboxArmy, and an industry expert in designing revenue-generating email automation campaigns.  Matthew Vernhout and Chris, share valuable nuggets of knowledge from their experience working with clients in a variety of industries.  Chris and Matthew Discuss Answers to the Following Questions: How do you build an effective customer journey which finally gets you good conversions? How do you plan a great welcome journey of emails to plan for a new customer? Can other automation mailers like cart abandonment emails/ shipping confirmations be used to offer relevant products to the customer? How do you strategize for drip emails once a user has downloaded an asset/report from your website to further engage them? How do you go about designing an email journey for a lead nurturing program? How do you plan to design a great CX for your automated emails? If you were to advise a new budding marketer getting into the email marketing profession, what will it be?

In this special episode of ForTheLoveOfEmail podcast, we discuss email strategy from the perspective of a 20+-year-old veteran in the email industry. This is the first episode of the series coming up in the next few weeks where we introduce guests from our upcoming online event Netcore “The New Email Rule Book”.  Today, we bring in Ryan Phelan who is the Marketing Chief and Fractional CMO of Origin Email talks about what works and what has changed in the email marketing scenario with the COVID coming into the picture. Ryan brings along extensive experience in building email strategies for companies from across multiple industries including B2B, B2C, FinTech, Education, and Travel and Hospitality, and has run numerous multivariate tests scaling companies. One of his first successes was scaling a company from $1500 a month to $1.5 million in revenues.  Since then, Ryan has been hooked into email marketing and has grown his business Origin Email out of creating customer-focused email strategies for businesses. They discuss What is Email Strategy? What are the fundamental pieces that companies need to put in place as their foundation to set themselves up for success? What are the key methods that people are using to segment lists like the city, state, etc? How to build strategies to revive and reactivate dormant emails? Thoughts on having the biggest list size Thoughts on email hygiene services Tests that have worked well and tests that failed and lost money How to eliminate bias from strategy planning and think from a customer perspective? What are some new strategies or "shiny objects" that are successful right now? Closing discussion with a final tip on building better strategies now and post-COVID era

There have been several data privacy laws like GDPR, CCPA, PIPEDA, LGPD, and more, enacted in the past few years by various countries around the world. They are to be followed so that the customer data is handled correctly by businesses, organizations, and third-party service providers.  These laws provide the rights to the users to understand how their information is being collected, used and they can raise a complaint about it if any rights are being violated.  In this week’s podcast, we have Derek Lackey, Managing Partner at Newport Thompson, and a well-known data privacy expert in Canada. Dennis Dayman and Derek Lackey discuss privacy laws across countries and their impact on consumers and marketers alike in this highly insightful final podcast of season one. They Discuss: What is the real reason these data privacy laws were required, and how do they impact email?  How will these laws impact a marketer’s ability to collect information about the data subject or user? How important is permission marketing with regards to privacy compliance? How will these laws empower consumers and change the way they share data with brands for marketing purposes? What have been the consequences of email spam due to privacy laws? What are the future trends you see developing in the data and email privacy?

There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. Today we call up Laura Atkins, who’s one of the most well-known thought leaders in the email industry and has been in the industry for more than 2 decades.  Dennis Dayman along with Laura debunk some of the myths in the email marketing industry and talk about some of the misconceptions in terms of email deliverability in the podcast. They discuss if it matters to your inboxing rate, to have the DMARC setup or not, and how authentication protocols can affect your email deliverability overall.  Topics discussed: Do high unsubscribes mean low deliverability? Will adding the words spam/free/promotion get your email into spam? What does the 250 response code mean in deliverability? Does the way people design campaigns affect deliverability?  Do noreply and promo in sender IDs affect email deliverability? Is having authentication records like SPF, DKIM, and DMARC set up correctly, enough to get an email to the inbox? Can you target your emails to land in the primary tab of Gmail?

The year 2020 has changed the email marketing landscape for brands around the world. And for brands that have never tried email marketing before, it has become a novel platform to direct their marketing efforts this year. In this podcast, we bring in Karen Talavera, who’s the President and Founder of Synchronicity Marketing, to talk about data-driven marketing and its effects on the success of marketing campaigns. Dennis and Karen discuss the email success metrics that matter and what data should brands track. We also discuss how the alignment of sales, business development, and marketing teams can help brands reach their revenue goals faster and more efficiently. They discuss: What are the KPIs that email marketers should look at? What are the email success metrics What is a data-driven marketing How to align the marketing team with the business and sales units to work together instead of creating a siloed company? Why buyer journeys and personas are important to dissect Some shifts in email marketing since the COVID and lockdown One final advice to a budding email marketer

eCommerce has boomed during the time of COVID with many online stores seeing an average of 40% higher sales volume as more people are working from home. Since most people have accepted this as a lifestyle, brick and mortar stores have the opportunity to start online and capitalize on this opportunity.  In this week’s Podcast, we host Scott Cohen, who is the Senior Marketing Manager at Purple. He has been actively involved in the email marketing aspects of the company since the lockdown and seen enormous growth in their B2C efforts, which is comparably higher than their wholesale revenues. They discuss: How eCommerce has picked up since the COVID  Why the lockdown is still a great opportunity for brands to deliver more value to the customers via different media and communication platforms Ideas that brands in a non-recurring product business can implement to retain customers for the longer term How to improve customer engagement on email, and what has worked for a mattress company like Purple

BIMI is a new TXT record security measure that sits on your servers and verifies your brand identity. It’s an exciting new way to verify and validate a brand logo to reduce email spoofing and phishing. In this podcast, Matthew Verhout and Seth Blankow discuss how BIMI will affect the email industry and what it means to the marketers and users. Let’s dive in the depths of what BIMI and hear about this new security technology from the ones helping develop it! We talk about: What’s BIMI, and do you need it? How is BIMI different from the existing DMARC, DKIM, and SPF security records? Will BIMI help improve brand identity? What changes on the user-end? How to implement BIMI for your brand? What does the introduction of BIMI mean for the email industry?

After multiple rumours from major marketing companies in the past, email continues to stand strong as a major marketing medium. This week we bring you another industry leader & chat about how the email industry has transformed in the last decade. Joining us on the podcast today is Lisa Shosteck, an email marketer and the Director of Email Experience Council (EEC) who also helps manage their board of what we call the Member Advisory Committee.  Questions Answered in the Podcast How has email evolved in the last decade? There have been rumours about “email is dead”. Is email still standing strong? What needs to improve in the area of accessibility marketing? What is ethical marketing in 2020? Discussion about ANA’s Privacy shield program Have marketers become more data conscious?

Choosing An Email Service Provider - The most critical part of your email marketing program Choosing the right email service for your company is a daunting task. There are a lot of elements that you need to consider before you can find the perfect brand-ESP fit for yourself.  Today we make this process easy, and straightforward. We provide with you all the tips and techniques you can use to find the best ESP for your personal needs. Joining us in this podcast is Christopher Mariott, a 25 year veteran in the digital marketing space and the founder of Email Connect. He is a recognized expert in helping brands connect with the right marketing technology providers and platforms.  Questions Answered in the Podcast How ESPs are a close partner for your business? Why is getting the right ESP the most critical thing that an email marketer can do? Why simply adding more features won't get you sales as an ESP? How early detection of deliverability issues works in your favor, compared to only marketing higher email delivery rates? Switching from one ESP to another smoothly, and what's involved in these transitions? Tips for doing your homework on choosing the right band-ESP fit for your business

Generating growth and revenues is the biggest challenge for companies especially during the pandemic. Unfortunately, a lot of businesses are focusing on cutting down marketing budgets just to sustain in the competition. But here is good news!  There exists a magic sauce that can turn things around and transform you into a profitable business. It’s called Velvet Rope Marketing (VRM) which is all about identifying your best customers, communicating with them effectively, and providing them the best customer experience. Joining us today Mr. Rajesh Jain, the Founder and Managing Director of Netcore Solutions, who will share some interesting insights on the benefits of Velvet Rope Marketing for businesses and how they can effectively implement the same to innovate profitability, even during the crisis we are all facing today. They discuss What is Velvet Rope Marketing all about? How can businesses implement VRM during a crisis? How to identify your best customers and communicate with them effectively How to cut down marketing costs with VRM The importance of full-stack automation platform to leverage VRM How VRM can help you acquire new customers Special tips to optimize your email campaigns with VRM  

Your email data segmentation strategy can make or break your email marketing ROI. The good thing is most email marketers are well-aware of the potential of data segmentation. The bad thing is a lot them still don’t know how to get started with segmentation, and then move from basic to advanced level of segmentation. Our latest Podcast by Mathew and Chaitanya is an extended conversion from our previous Podcast on Data Segmentation – Specific to Email Marketing. Our experts take a deep dive into data segmentation and the level of complexity you can achieve with your email segments. You need to have a decent understanding of your customers and their behaviour before slicing and dicing your data for better email marketing results. They discuss Why data segmentation matters to people The role of your platform in data segmentation How to build and grow your email list for segmentation Segment of One – for 1-to1 customer engagement Understanding your customers and their behaviour before creating segments Managing your email list – start small, build segments and grow Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore,

Many email marketers end up scratching their heads when they don’t get desired results from their email campaigns. But most of the time, they don’t realize that such underwhelming results are the outcome of broadcast emails or poorly segmented data. We bring you our latest podcast on Data Segmentation – specific to Email as a channel.  Joining us Dela and Chaitanya, try to break down the complexity of data segmentation and give you some actionable insights to help you slice and dice your data to create the right customer experience. If you are segmenting your data wisely, you care about delivering relevance to your subscribers and make them feel like individuals. They discuss Why data segmentation matters Types of data segmentation The most basic level of data segmentation to some of the most advanced methods How to get customers to tell you about them, without you having to digging into their lives How can you segment your data and grow your list simultaneously What should be your KPIs to measure results Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website

Since Email has been the heart of marketing strategy, especially during the COVID 19 crisis, preventing subscriber churn is the top priority for most email marketers. However, before you get to the task of retaining your email list subscribers, it’s important for you to understand why your subscribers are churning, which ones are worth retaining and those you must let go as a part of your new email program? Chad and Chaitanya join us to shed light on the actionable items that can help reduce your email subscriber churn and retain quality customers. They discuss: How big a problem is customer churn for email marketers Different kinds of Email customer churn, and how marketers can arrest those churns Actionable ways to increase email list, curb subscriber lost and improve the quality of your email list Precautions for a marketer when running a win-back program Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website