Everybody hates your brand

In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process.Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day challenges of being Neurodivergent in the workplace, the catalyst for her book and how to meet those challenges.External resources:Natalie's Book "Yeah, but how though? - Personal development for the Neurodivergent" - CLICK HERENatalie's Website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You Oughta Know - Rockin' for Decades. CLICK HERE

We've been away for a while but we're back with Season 5 of Everybody hates your brand.We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK's best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. He's worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere. External resources:Tom's LinkedIn page - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You Oughta Know - Rockin' for Decades. CLICK HERE

In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.AI. You can't move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It's a scary time for a lot of people but it also seems to be a big opportunity too.Today we are talking about all of that with Simone Blakers of LiquidCX out of Australia. A former agency leader she now focuses her time on helping organisations understand and navigate the impact of the various types of AI for their people, their brand and their CX.External resources:Simone's LinkedIn page - CLICK HERELiquidCX website - CLICK HEREFuture for now website - CLICK HEREFuture for now LinkedIn - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we go back to school by talking to Professor of Marketing  Yuping Liu-Thompkins.  Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty. We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.External resources:Loyalty Science Lab Website - CLICK HERELoyalty Science Lab's Future of loyalty report - CLICK HERELoyalty Science Lab articles on Medium - CLICK HERELoyalty Science Lad on LinkedIn - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. External resources:Oracle Digital Experience Agency - CLICK HEREEmail Marketing Rules Blog - CLICK HEREEmail Marketing Rules (4th edition) - CLICK HERESegmentation & Personalization Ideas to Explore Checklist - CLICK HEREChad's Twitter account - CLICK HEREChad's LinkedIn Profile - CLICK HEREChad's BlueSky account - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand. External resources:Above Average YouTube Channel - CLICK HERERapha 500 YouTube video - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.External resources:Shane Gillis Stand-up clip - CLICK HEREIPSOS data - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science. We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.External resources:Choice Hacking - CLICK HEREJen's books and courses - CLICK HEREChoice Hacking podcast - CLICK HEREChoice Hacking Instagram - CLICK HERELucy Halley CX episode - CLICK HEREMark Bainbridge Dragonfly AI episode - CLICK HEREBehavioural Science for marketers episode - CLICK HEREPlanning article on adam&eveDDB - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.Since then she has founded multiple businesses including retail analytics specialist 5one, Zinc, Keystone consulting and most recently Science of Shopping.In short, she's smart and experienced and definitely worth 40 minutes of your time to listeExternal resources:Science of Shopping - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

We have our first returning guest to the show.Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.And we've got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.External resources:Critical Truth Website -  CLICK HEREMeet the 85% - CLICK HEREThe Invisible Gorilla experiment - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Letters to Burn by Rockin' for Decades. CLICK HERE

In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more. Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Letters to Burn by Rockin' for Decades. CLICK HERE

In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE

We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketing pet hate that she wants to be put into the EHYB Room 101.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Blue Texas by Rockin' for Decades. CLICK HERE

In this episode, we talk about why marketers shouldn't be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought. External links referenced:The Mark Ritson article. CLICK HEREThe Webmart webinar. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!External links referenced:Rob's Twitter account for Room 101 ideas. CLICK HERERob's Linkedin profile for Room 101 ideas. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HERE

In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.External resources:Mark Crossfield video -  CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE

In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients. We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily. External resources:Ronnie Chieng clip -  CLICK HEREMarketing Week article on Price Promotion - CLICK HEREArticle on  Fictitious Pricing - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Pop's Don't Lie by Peter Croswetr. CLICK HERE

Today's podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons Byron Sharp detailed in his seminal book "How brands grow".External resources:How Brands grow by Professor Byron Sharp CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards -  Principal Recruitment Consultant for The Industry Club. She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. She gets agencies basically.We talk about some fascinating and timely topics including:where the power lies within the current UK job marketwhether Great Resignation is real or media hypewhat marketing agencies are doing to retain talentthe future of working from homepromoting diversity within agencies.External resources:The Industry Club: CLICK HERECampaign article on The Great Resignation: CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we create the EHYB Room 101. A place for all things awful, infuriating and tedious about marketing to be sent to for all eternity. Join us as we work through the first four entrants and ask you to provide us with your own.If you want to get in touch to suggest your own suggested entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!The podcast also sees another new feature where I recommend marketing tools, content or people that I have found useful or illuminating. For this inaugural episode, I recommend Bob Hoffman and his wonderfully cantankerous content. External links referenced:Rob's Twitter account for Room 101 ideas. CLICK HERERob's Linkedin profile for Room 101 ideas. CLICK HEREBob Hoffman's newsletters. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HEREMusic: Pop's don't lie by Peter Crosby. CLICK HERE

In this episode, we talk to Paul Trueman - Copywriter and communication consultant. We discuss two fascinating and topical areas - creativity and the life of a freelancer. If you've ever wanted to know how to write a great brief, the best way to feedback on creative or whether freelancing is for you, this podcast has you covered.Paul takes us through pitch horror stories, whether Tone of Voice guidelines are actually useful, and the skills he has (or hasn't) developed going from agency life to fully freelance.External links referenced:Paul's Twitter feed CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to Clint Bratton, Managing Director, Australia for Track Customer Marketing, which is part of the DDB Group. We discuss the lack of differentiation in agency offerings and solutions, the difficulties of implementing marketing technology without a strategy, and what impact the pandemic has had on his leadership style, amongst many other things.There are fascinating insights into his view on the limitations of customer journey mapping, creating a personalised & human customer experience and supporting people through the pandemic with new policies.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to Dan Richardson, Yahoo's Head of Data for Australia and New Zealand. He's also an educator and co-chair of the IAB Australia Data council. We discuss how to navigate the choppy, opaque waters of digital advertising, privacy and identity.We cover topics like where an advertiser's money goes, key areas of education marketer's need in order to understand this ecosystem, the role of agencies in helping their clients, and where the future of digital advertising lies. External links referenced:IAB Australia's ID Explainer & Handbook, designed to help buyers and sellers prepare for the deprecation of third-party cookies. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

It's back! After too long 'Everybody hates your brand.' has returned. The Season 2 premiere is here and this one is about shedding light on the challenges of working client-side that marketing agencies don't know. From spending a tiny amount of time actually marketing to dealing with insane short term pressures, client-side marketing is a very different world to agency-life with unique challenges. This episode hopes to enable empathy within the agency/client relationship and in turn strengthen it. We also talk about the future plans for the podcast.External links referenced:Rob's Twitter account for podcast ideas. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: On the trail by Tigerblood Jewel. CLICK HERE

In this one, we talk to Nicole Taylor, CEO of Catorce (14) in Barcelona and former CEO of DDB Sydney and McCann WorldGroup Australia. We cover whether agencies have lost their distinctiveness, the efforts in creating diversity in which she has found success and the positives of working in another country. From her early life in Cessnock in the Hunter Valley to her current life in Barcelona, there are lessons and opinions throughout that could prove valuable to anyone in the marketing or agency world.  External links referenced:Catorce (14) agency website CLICK HEREJen's 'Choice Hacking' YouTube channel CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In the episode, we talk to marketing veteran turned executive coach Fiona Craig about the barriers to great thinking and performance, some tools for removing those barriers, and the impact of the pandemic and hybrid working on a team's performance.From things such as psychological safety to something called radical candour, Fiona gives listeners some solid, practical tools to improve the team's ability to think effectively.External links referenced:'Reinventing organisations' by Frederic Laloux CLICK HERE'Turn the ship around!' by L. David Marquet CLICK HERE'Radical Candour' by Kim Scott CLICK HEREFiona's LinkedIn page CLICK HEREJen's 'Choice Hacking' YouTube channel CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to the General Manager and Chief Strategy Officer of Havas CX Helia North America, Liz Roche. We cover changes in the agency model, under-utilisation of market technology, how to make the most of Facebook and diversity with marketing agencies.And it really is 'We' this time - we managed to get our technical issues sorted out so both Jen and I appear. Which is nice.External links referenced:'How to Be an Antiracist' by Ibram X. Kendi CLICK HEREHavas CX Helia North America's website CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we chat to Chris Bland, Director at Walnut Unlimited, who describe themselves as "the  human understanding  agency". We cover the role of market research and its evolution created by adding in new disciplines like behavioural and neuroscience and some of the tools and techniques that those things entail. We cover quant, qual, NPS and more.External links referenced:Walnut Unlimited's website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way of measuring the impact of customer experience and how different companies compare.External links referenced:Loyalty & Reward Co website. CLICK HERE'How not to plan: 66 Ways to Screw it Up' by APG Ltd. CLICK HEREHavas CX's X-Index. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

We talk to Charlotte Stewart, a Marketing Consultant who has worked in the art world for over a decade. We talk through the challenge of marketing in such a unique industry - one built on the scarcity of supply and taste. From working at Christie's to starting her own consultancy working within the secondary art market and newer peer to peer selling platforms,  Charlotte has some fascinating insights for all marketers.External links referenced:Charlotte's website. CLICK HERELiquidCX UK's website. CLICK HEREChoice Hacking website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more. External links referenced:Rob's in-depth Fortnite article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

In this episode, we delve further into the world of video games and marketing by interviewing Ross Thompson AKA TommyT999 - a content creator with 687,000 subscribers on YouTube. We talk about his career as a content creator, how he works with brands and how they can use streaming in their marketing mix.From how he got started, the vagaries of the YouTube algorithm, creativity vs commerce, and the future of his channel, this interview provides lessons for anyone thinking of becoming a content creator or indeed working with them within a marketing plan.External links referenced:Ross's YouTube channel. CLICK HERERoss's Instagram channel. CLICK HERERob's article on Fortnite. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Rob sits down with James Ray, CEO and Co-owner of Armadillo - a CRM agency based in Bristol in the Southwest of the UK with major global clients including Disney, McDonald's and Carnival Cruises. They discuss life as an independent agency, peer into the future of agencies and the impact of COVID on Armadillo.External links referenced:Armadillo's website. CLICK HEREBristol Creative Industries website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode NotesIn this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.From the emergence of games as a service, the rise of video game streamers, the growth of eSports and the introduction of new distribution and payment models like Xbox Game Pass and PlayStation Now, the video games industry is changing and presenting fascinating marketing opportunities for brands willing to get on board.External links referenced:Square Enix's website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode NotesIn the first episode of 2021, we sit down with Mark Bainbridge, Co-founder of Dragonfly AI. Dragonfly is a suite of visual AI products that uses cutting edge neuroscience to accurately predict how the design of any content or experience influences what your audience sees first, across any channel.We discuss launching and marketing a start-up, cultural differences when working in a start-up versus an established brand, and whether AI as a term is a help or hindrance when selling in a new product.External links referenced:Dragonfly's website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.20: An introduction to the podcast.0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.29.47 - 33.34: Outro.External links referenced:Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE A summary of Robert Cialdini's 'Influence' book. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.22: The introduction to the podcast.0.27 - 38.01: In the main section, we spend time talking to Richard Boon, Managing Director of Webmart - a print management and marketing agency with a strong sense of ethics and environmentalism that runs through their operation.38.06 - 39.45: Outro.External links referenced:Webmart's web page featuring their charity game. CLICK HEREForbes article featuring Webmart. CLICK HEREGuardian article on IKEA catalogue discontinuation. CLICK HEREGuardian article on Argos catalogue discontinuation. CLICK HEREGuardian article on the resurgence of printed catalogues. CLICK HEREJICMAIL's website. CLICK HEREThe CEO of Webmart's Marxist Capitalism TEDx talk. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.21: An introduction to the podcast.0.25 - 42.33: In the main section, we discuss the pros and cons of working abroad. From culture to visas to relocation we talk about it all in preparation for a post-COVID 19 world. 42.37 - 43.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Mark Ritson's 10th Anniversary celebrations at Marketing Week. External links referenced:Mark Ritson's 10th-anniversary articles. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.20: An introduction to the podcast.0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience. 29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.29.47 - 30.08: Outro.External links referenced:Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast. CLICK HEREDavid Chong article from 'Towards Data Science'. CLICK HERESpringboard India article with additional content. CLICK HEREThe Mark Ritson '17 slides marketers should know about TV' video. CLICK HERESherwin Williams TikTok controversy article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.21: An introduction to the podcast.0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand. 31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!33.53 - 34.19: Outro.External links referenced:Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HEREThe terrible Peloton ad. CLICK HEREThe psychology of leaderboards. CLICK HERETechcrunch article on Peloton. CLICK HEREPlayStation 5 London underground activation. CLICK HEREBrands having fun with disputed claim notices on Twitter. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.23: An introduction to the podcast.0.25 - 36.51: In the main section, we talk to a very special guest - CX Consultant, Agency leader and startup entrepreneur  Simone Blakers. We discuss the role of marketing agencies now and in the future, going it alone as a CX consultant, and the travails of launching a startup.36.55 - 42.10: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the pitfalls of personalisation and Jen covers the True Name initiative by Citi Bank.42.14 - 42.40: Outro.External links referenced:Chapman Guitars collaborative design. CLICK HERELiquidCX Australia consultancy. CLICK HEREFurbubba Instagram. CLICK HEREFurbubba Facebook. CLICK HEREBen Davis' personalisation Article. CLICK HERERob' personalisation article. CLICK HERECiti Bank True Name initiative. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.19: An introduction to the podcast.0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA. 32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about Marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.39.05 - 39.25: Outro.External links referenced:Rick Beato's 'What makes this song great?' series. CLICK HEREJen's article on the psychology of IKEA which features many articles and resources discussed in the podcast. CLICK HEREMarketing Week article on IKEA's relationship with Mother. CLICK HEREIKEA's 'Tomorrow starts tonight' campaign. CLICK HERECNBC article on the Psychology of IKEA. CLICK HERESemihandmade website. CLICK HEREFOMO & FOFO article. CLICK HEREJen's new Choice Hacking website. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.21: An introduction to the podcast.0.23 - 33.30: In the main section we talk to Customer Experience Director at Merkle Australia, Lucy Acheson. We discuss why brands struggle to get the most out of marketing tech investments, who is able to do that well and what role does AI play now and in the future?33.34 - 38.09: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about an Xbox Series X promotional stunt and Jen talks about a racy little campaign.....38.14 - 38.37: Outro.External links referenced:The Xbox Series X fridge stunt. CLICK HEREPornhub's sex toy advertising campaign. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.20:  An introduction to the podcast.0.22 - 38.47:  In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.43.49 - 44.12: Outro.Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey. External links referenced:The Stengel 50 CLICK HERESimon Sinek's TED Talk CLICK HERERichard Shotten's dissection of The Stengel 50 CLICK HEREMark Ritson's Marketing Week article on marketers being ashamed of making money CLICK HEREMark Ritson's Marketing Week article on Brand Purpose and financial sacrifice CLICK HERE'The Halo Effect' by Phil Rosenzweig CLICK HEREVita Coco podcast CLICK HEREShare of search video by Les Binet CLICK HEREUSPS  / Ogilvy Chicago / Stand by your mail campaign CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.21:  An introduction to the podcast.0.24 - 36.57:  In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments. 37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.43.04 - 43.28: Outro.External links referenced:The ageism in advertising by Alex Murrell. CLICK HEREDigiday article on ageism in agencies. CLICK HEREAdAge article on ageism in agencies. CLICK HEREMark Read's "ageist" comments article. CLICK HEREArticle on defining Over 50s by age only. CLICK HEREBBH Labs work on group cohesion. CLICK HEREIPSOS-MORI article on the myth of the millennial. CLICK HEREIKEA's new furniture buyback scheme. CLICK HEREOperational Transparency article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.25:  An introduction to the podcast.0.29 - 33.25:  In the main section we talk to Mark Razzell, Director of Data and Insight at Clemenger BBDO Melbourne. With him we discuss the dos and don'ts of experimental design, interpreting data and working with analysts.33.28 - 40.55: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a mini-ruck between Professor Byron Sharp and David Jones and Jen raises Fleetwood Mac and Ocean Spray's social moment.40.59 - 41.33: Outro.External links referenced:The Dunning-Kruger effect. CLICK HEREIPSO-MORI article on the myth of the millennial. CLICK HEREThe Campaign article on David Jones and Professor Byron Sharp. CLICK HEREThe Fleetwood Mac / Ocean Spray story. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.24:  An introduction to the podcast.0.28 - 37.18:  In the main section of the podcast we cover some of the stuff that drives us crazy about marketing - from pitches to crap experimentation to the obsession with the new.37.22 - 40.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about agencies not focusing on their own branding and Jen raises IKEA and Mother's fantastic Sleep campaign creative. 40.57 - 41.24: Outro.External links referenced:Codefinery article on the problems of Pitching. CLICK HEREThe Drum article on broken pitch processes. CLICK HERETrinity P3 article on why everyone loses in pitches. CLICK HEREMark Ritson article on agency branding (Paywall). CLICK HEREThe Drum article on agency branding.  CLICK HEREThe Drum article on IKEA / Mother UKs sleep campaign. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

Episode Notes0.00 - 0.23:  An introduction to the podcast.0.28 - 32.56:  In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work. 38.25 - 38.50: Outro.External links referenced:'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERERob's article on Amazon Prime. CLICK HEREAn article on Sephora's program. CLICK HEREHilton Honors benefits list. CLICK HEREHilton Honors programme review. CLICK HEREDetails on REI's Loyalty program. CLICK HEREJen's Panera Bread article. CLICK HEREBob Hoffman's 8 principles of branding. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

0.00 - 0.23:  An introduction to the podcast.0.27 - 30.52:  In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.40.53 - 41.19: Outro.External links referenced:Forbes magazine article on Airline Loyalty programs. CLICK HERERob's article on Amazon Prime. CLICK HERERob's article outlining the Loyalty programme effects model. CLICK HEREJen's article on Peloton. CLICK HEREKotaku article on mid-stream Twitch advertising. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

0.00 - 0.26:  An introduction to the podcast.0.29 - 31.52:  In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.37.53 - 38.17: Outro.External links referenced:Forbes Top 100 most customer-centric companies. CLICK HERE'The Customer-centric sacrifice' by Rob Voase. CLICK HEREGravity payments $70k per year annual salary. CLICK HERE'Let My People Go Surfing (Including 10 More Years of Business Unusual)' by Yvon Chouinard. CLICK HEREEurogamer article on the Xbox Series. CLICK HEREEurogamer article on the PlayStation 5. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE