Podcasts about omnichannel marketing

This week, we're talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove's “Hot Seats” campaign — a bold, culture-hacking activation that shows up where the sweat is real and the stakes are surprisingly high.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we are talking about how Unilever is breaking taboos, opening up new kinds of conversations and connecting with consumers in some unexpected places. Our guest is Ryu Yokoi Chief Media and Marketing Capabilities Officer for North America at Unilever. We're going to dive into DO'S Hot Seats campaign. It's a bold effort to normalize conversations around full body freshness and engage people across both digital and real world spaces. We'll be talking about how this campaign's activating across concerts, social, retail, and digital platforms. So let's get into it.Ryu Yokoi (00:46):It always starts with understanding our audience and also try to make our products really relevant and desirable in that context. And so the hot seats are originated from social listening within the community. And in particular, one of our, actually her name's Dana Pucci, who leads our PR and influencer work on Dove for North America is a big Charlie XCX fan. And she noted that the Incredible Sweat tour, which was driving and kind of owning the culture last summer in the brat summer, that was(01:21):Unfortunately the Sweat tour smelled not great. And it turned out that Charlie and Troy Sivan were going to be performing in Los Angeles the week before the launch of our new whole body deodorant. We kind did a takeover putting our product in the bathrooms. We sent in creators to sort of experience what a show is like when you can make sweats smell great. And the results were kind of magic because we got just unbelievable. The UVC on this and the Delight with folks attending a concert that actually smelled great was really fascinating, just fantastic response. And that week we had a really great launch of the product, first hitting the digital shells on Amazon and doing great.Damian Fowler (02:02):That sounded like a very fast activation for a campaign.Ryu Yokoi (02:06):It happened literally within 10 days.Damian Fowler (02:08):What was the war room like for that 10 days? How did you strategize to get that done?Ryu Yokoi (02:14):We always emphasize we want to build worlds instead of chasing moments. So when you have an idea of what you're trying to build with the brand, how you show up, then it becomes a lot easier.Damian Fowler (02:25):And tell me a little bit about the tone. I mean, one of you mentioned the humor element of it. Why is that real talk, that humor so key to Dove campaigns?Ryu Yokoi (02:34):Well, I think there's a real authenticity that the brand has earned. We say, oh, it's an authentic, it's only authentic if people believe it. The brand is really comfortable in its own skin. We have a sharp understanding. I think that goes beyond a positioning statement to really understanding what this brand stands for, how it shows up in real life, what it would be like if you were to meet it and still be consistent in our building of that brand means to people.Damian Fowler (03:00):Yeah, I mean, I've got to say I live in New York and I've noticed the campaign on the New York, out of digital, out of home subway screens and it just totally cuts through and I noticed it. And of course you're standing on a New York City platform in terrible heat, humidity, and everyone's sweating. It's like a perfect placement.Ryu Yokoi (03:19):Well, I would say the subway work you've seen is really telegraphing that benefit, right? If you're blessed to be next to somebody who's wearing dove on the subway, then wow, this is a good ride. We've sponsored Charlie's spring tour and we're also showing up at other festivals like Lollapalooza, which have just provide another canvas for us to tell the story.Damian Fowler (03:38):Is it a case that once the campaign's out there in the wild, it builds its own momentum? Or are you actively trying to find new events, new points of pop culture? Kind of.Ryu Yokoi (03:47):That's exactly what we're trying to find, right, is we understand that if we're able to actually become part of the discourse, we're not just broadcasting ourselves in, but actively playing a role and helping people. And we had a similar case where the first weekend of Coachella people were again, lamenting unfortunately didn't smell great, and in this case somebody not us posted saying, well, I wish Dov would come and help here. We really had a lot of fun with it. We flew a plane over Coachella the second week saying, the cavalry's coming help is on the way we hear you need.Damian Fowler (04:24):That's good.Ryu Yokoi (04:25):Some help. And we're going to be there. We lined up folks around the entrances so that folks could kind of get freshen up on the way into the show or get freshened up, and more than a thousand people took advantage of that.Damian Fowler (04:35):Now, I wanted to ask you about some of the key signals or early reads on the campaign. I'm sure you're paying close attention as you evaluate the impact. What do you look for on your dashboard, as it were?Ryu Yokoi (04:47):Right. So I think first and foremost, you're right. Measurement is the most importantDamian Fowler (04:54):Thing.Ryu Yokoi (04:54):But first and foremost, we did this the week before we were launching the product. So the first signal was did we turn well? And weDamian Fowler (05:02):Did.Ryu Yokoi (05:02):And the ramp on the product was really terrific. But I think to your point, it's really important no matter what the channel that you're playing in, what are the leading indicators that we can correlate with performance? In this case, it was one where things happened so quickly and we knew there was literally nothing else happening when we did this, and so we were able to isolate that way.Damian Fowler (05:23):Are there other channels that you are kind of thinking about or could be targeted for the campaign?Ryu Yokoi (05:31):In principle, I want to be able to capture signal everywhere. For me it's just around understanding where are people discussing whatever it is that we're trying to get into the discussion on and being authentic there. So for us, Reddit is a channel we haven't used as much in the past. Certainly now I find it increasingly of relevance for us. So we're trying to build up a skillset there,Damian Fowler (05:55):EspeciallyRyu Yokoi (05:55):Given how important it is with ais. Right.Damian Fowler (05:58):What about audio? Is thatRyu Yokoi (06:00):Podcast? Absolutely podcast. So(06:03):I would say, again, this was highly before it became something that we were rolling out in real life. Oh my goodness, the word is spectator events. Before it became something we were doing in real life as spectator events, it was a highly music driven campaign because we had decided to reboot this classic hip hop song from a few decades ago. And so it was already sort of music oriented and had played that way. But yeah, so for us it's exactly to your point. If we're talking about something that we're doing that's focusing on music or spectators, obviously audio is going to have relevance. Where are Charlie's fans actually discussing this? It turned out it was happening on Reddit. We go there, where are they discussing their experience at the concerts? We were seeing a lot of chatter on TikTok around that. And so we moved there. So we try to be nimble and agile and really be where the discourse is happening.Damian Fowler (07:07):So we're going to zoom out a little bit and just look at the big picture of the landscape beyond the campaign. But as you think about where culture is heading, whether it's wellness, inclusivity, or body confidence, what does the campaign kind of tell us about where Unilever wants to go with its brands or its kind of messaging wants to put out into the marketplace?Ryu Yokoi (07:27):We're all about building desire for our brands at scale. So we want to engage with communities wherever they are. It's about having a deep understanding of who our shopper is, what is driving desire for them, who influences them, and how we can really engage with them and create a discourse where we can try to move towards many to many communication.Damian Fowler (07:49):One of the big challenges for Marcus is balancing the long-term brand building with the short-term sales results. And do you think that there's a tension there right now in a marketplace that's very much dialed into performance?Ryu Yokoi (08:01):Listen, I think that it's really important that you have the right measurement in place and that you can understand both the short-term and long-term effects of the investments that you're making. That's something we really pride ourselves on. We want to be the most outcome oriented advertiser in the marketplace. But the other thing I would say is that more and more data signals and shopability are making it so the funnel is collapsing and we're nearing places when it comes to QR or having true shopability in stream where even executions that in the past would've been considered the most upper funnel can actually drive a transaction in that moment. And I think a future of that's really exciting.Damian Fowler (08:40):So finally, we're going to get into some of these hot seat rapid fire questions here.Ryu Yokoi (08:44):Okay,Damian Fowler (08:44):So you ready?Ryu Yokoi (08:45):Yes, let's go.Damian Fowler (08:46):Alright. What's one thing you're obsessed with figuring out right now?Ryu Yokoi (08:50):We've been talking about how much we've built out resources in this area and all of the interconnections that the data allows us to make. That implies campaigns that become more and more complex and much more complicated to just flight even. And so one of the things that I'm obsessed with is how we simplify that. There's so much change happening to accommodate all of this stuff. So really my big focus right now is on how we make working in this digital landscape easier for everybody involved in it because the amount of choices that we have and the richest is never ending. And so just making that more sustainable.Damian Fowler (09:32):I love that. That's a great answer. What's missing from the media and marketing marketplace that you'd like to see?Ryu Yokoi (09:39):From a Unilever standpoint, we have a few direct to consumer brands that are able to sort of track the media journey all the way through to conversion, but in the bulk of what we sell in traditional, fast moving goods are moving through retail. So what's missing is some way to penetrate that clean from a data standpoint so that those of us brands that aren't doing DTC can have that all the way through. We manage that well today with leading indicators and fast signals, but there's I think even more richness out there for us if we're able to correct that.Damian Fowler (10:15):To bring this kind of full circle outside of CPG, is there a brand that you think is doing a great job connecting with culture right now?Ryu Yokoi (10:22):Yeah, so I would name two. One that we really admire is Lego. I just see the way that they have both made their products, both a vehicle for other brands to build their worlds while also building incredible worlds for themselves. So they've become kind of this almost currency within the way that so many other brands are trying to build their IP in the world. So whether it's like a Formula One drop a Star Wars drop a Harry Potter drop, these things each have so much hype around them and they've learned while doing that so that they're able to propel their own ip, which is really impressive to me. So the other, I would say we had a fantastic opportunity to work with this year as crumble cookie. They were dove soaps, deodorant, lotions that were fragranced inspired by crumble flavors. And so in partnering then we were able to build off of that and make our soaps, our body washes, our deodorants, one of the drops of the winter. We struggled to keep it on shelf. So I'm a big admirer of the work that they've done too.Damian Fowler (11:27):That sounds cool. And then final, final question here. So in Unilever kind of portfolio of brands Dove Ben and, and the goal has always been to spark conversations, that's how we started this conversation. I guess I'm wondering if you could share a moment that reminded you of the importance of that brand led cultural impact that you can have.Ryu Yokoi (11:51):Oh wow. There's so many, but I'll give Dove so that we can show the other side of the coin because we've been talking about a campaign as I was saying, that shows a more playful side, the humorous side of the brand, but one of the areas the brand has focused over the past few years, and we just celebrated 20 years of the Dove Self-Esteem program, and Dove is one of the leading providers of self-esteem education in the world. I think actually we give the most annually self-esteem workshops. And one of the areas we focused recently is body confidence in sport. And so we partnered with Nike a few years ago to do research on the topic of young women in sport. And what we discovered along with them was that young women as they reach their teen years, are dropping out of sports at an alarming rate relative to guys.(12:41):And the chief reason is body confidence is feeling comfortable in your own skin wearing the kinds of outfits that you're wearing when you're playing sports. And so we set out to, together with Nike, actually develop a curriculum for coaches, which is the Body Confidence Sport curriculum that literally teaches coaches how to talk to young women about their bodies in ways that are positive and not discouraging. And so we've now been leveraging almost Trojan Horse, our participation across the big game. Our role as a sponsor of March Madness, we activated it last year with em, Navarro at the US Open really across major sports temples. We've just signed our first kit sponsorship of Gotham FC in the New York, New Jersey area of the Women's Professional Soccer League. And we're partnering with them also where they have a program called Keep Her in the Game. That's all around keeping young women in the New York, New Jersey area, staying, playing soccer. And so all of this focused again on trying to create a platform where we can talk about this and encourage people to go and learn about this curriculum. And the most encouraging thing. A really long-winded answer to your question,Damian Fowler (13:58):That's great.Ryu Yokoi (13:58):What struck me was we were looking back at the research and our spots in the big game have generated really good discourse the past couple of years. Really positive response from folks who've been inspired, not just by the ads themselves, but also I think this year we were one of maybe only a handful of brands that delivered a purpose message in the game. The really encouraging is the group with whom it resonated the most was Girl Dads, right?Damian Fowler (14:26):Yeah.Ryu Yokoi (14:26):The very guys who are probably coaching on the weekend who probably need to know more about how to speak to these young women and keep them comfortable and inspired playing. So it's stuff like that that makes me see all the time. As I was saying earlier, for us it's around how can we show up, how can we add value? How can we actually help the community? And when we do that, then we build trust and then we can have different kinds of dialogues with people and they really know who we are.Damian Fowler (14:54):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Loving Caliber, and our associate producer is Sydney Cairns. And remember,Ryu Yokoi (15:03):I think there's a real authenticity that the brand has earned. We say, oh, it's an authentic, it's only authentic if people believe it.Damian Fowler (15:12):I'm Damian, and we'll see you next time. 

Was passiert, wenn ein Traditionsunternehmen wie Fielmann Digitalisierung wirklich ernst nimmt? In dieser Folge erfährst Du, wie der Brillenriese mit über 90 % Markenbekanntheit neue Wege geht – von KI-gestützter Terminvergabe über virtuelle Brillenanprobe bis hin zu datengetriebenem Omnichannel-Marketing. Warum der stationäre Handel dabei nicht ausgedient hat und wie Fielmann es schafft, Online- und Offline-Erlebnis zu verbinden, hörst Du hier.

We gaan in gesprek met Bas Komen, verantwoordelijk voor de retail media activiteiten bij Albert Heijn, over zijn carrière in digitale marketing en de ontwikkelingen binnen retail media. Bas deelt zijn ervaringen bij TomTom, Cloetta en Albert Heijn, en legt uit hoe retail media evolueert van een puur conversiegericht kanaal naar een volwaardige speler in de mediamix.  • Bas' carrière begon bij TomTom waar hij in een internationale omgeving werkte en alle kneepjes van e-commerce leerde • Bij Cloetta werd hij verantwoordelijk voor de digitale transformatie van een traditioneel FMCG-bedrijf • Nu leidt Bas bij Albert Heijn teams gericht op media voor adverteerders via een mediabureau, self-service platform en marketing • Albert Heijn profileert zich als een volwaardige publisher met NMO-certificering en validatie via brancheorganisaties • Met ROPO (Research Online, Purchase Offline) kan Albert Heijn meten als klanten online oriënteren en offline kopen • Ook niet-endemische adverteerders (merken die niet in de supermarkt verkocht worden) krijgen steeds meer ruimte • Albert Heijn focust sterk op het meten van incrementele effecten van media door controlemetingen in winkels • Bas geeft als belangrijkste advies: wees nieuwsgierig en durf in het diepe te springen  Blijf op de hoogte door naar vakgenoten.com te gaan.

In today's AI-powered world, omnichannel marketing creates seamless, personalized experiences across all customer touchpoints. By leveraging AI tools to analyze data and deliver personalized content, brands can boost engagement and customer spend while maintaining consistent messaging across digital and physical channels. Read more at https://trafficforge.clientcabin.com TrafficForge City: Ridgway Address: 1167 County Road 23 Website: https://trafficforge.clientcabin.com/

This week on the podcast, the team are joined by omnichannel engagement expert Yacin Marzouki, who shares his strategies on how to make omnichannel work for both pharmaceutical companies and healthcare professionals.  Together, Yacin and Jade sit down in the studio to explore what it takes to harmonise omnichannel across an organisation, why content activation is still a major hurdle, how to make sure messaging truly resonates with HCPs and much more. Expect practical insights on operational excellence, the evolving role of AI and a fresh perspective on what success looks like across a product's lifecycle.  A little more on EMJ GOLD's guest…  Yacin Marzouki is a global omnichannel engagement lead on a mission to disrupt the industry's approach to omnichannel. Within the pharmaceutical sector, he specialises in shaping seamless customer journeys, driving content activation and aligning global strategies with local execution. Yacin is dedicated to transforming brand plans into meaningful, measurable customer engagements, and is passionate about building high-performing, collaborative teams that deliver real impact. 

Mendel Cohen isn't trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen's bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything.Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

AI is changing the digital visibility game, but exactly how important are these technologies to the future of your business? Today, our experts discuss omnichannel strategy and the best ways to factor AI tools into your plans. Read more at https://ampifire.com/ AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.You might think your marketing is solid because you're running ads or posting on social, but if it's not converting, something's off. In this episode, I'm breaking down the real reason most strategies fail and sharing a smarter, more scalable approach that matches how buyers actually behave today. If you're tired of spinning your wheels, wasting money, or relying on tactics that used to work but don't anymore, this will shift your thinking. It's not about doing more. It's about doing it right.We love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Consumer behavior is transforming in a big way thanks to AI and changes to the Google algorithm. Our experts discuss how businesses are adapting their marketing efforts to this new age.(More at: https://DominateOrganicSearch.com) Dominate Organic Search City: Anthem Address: 41111 North Daisy Mountain Drive Website: https://dominateorganicsearch.com

Mit Uwe Spitzmüller, Partner und Omnichannel Experte bei Spirit Link, haben wir schon einmal über das Omnichannel Marketing gesprochen: nämlich in den allerersten Folgen des Podcasts. Nun reden wir mit ihm erneut über dieses Thema, mit dem Fokus auf kleinere Zielgruppen.

From using AI to create content that ranks to turning one blog post into 10+ videos, Matt breaks down his full process, step by step. If you're overwhelmed by SEO, stuck on content ideas, or trying to figure out LinkedIn, this episode is a goldmine. We talk tools, tactics, and the mindset shift needed to grow in 2025.

In der heutigen Podcast-Folge diskutiert Erik mit Stefan Wolk, Director E-Commerce / Sales & Digital Innovation von Fielmann, über deren Internationalisierung und die Aspekte Omnichannel-Marketing, CRM sowie den Einfluß von AI auf den E-Commerce Bereich. Erik erfährt außerdem, warum das Kärntner Brillenschaf die Rolle des Maskottchens in der Fielmann Produktwelt bekommen hat und welche virtuellen Services das breite Produktangebot von Fielmann ergänzen. Erik erfährt von Stefan außerdem: - Wodurch ist eure Internationalisierungsstrategie gekennzeichnet, insbesondere in den USA? - Wie hebt ihr euch von der Konkurrenz im europäischen Markt ab? - Wie sieht euer Ziel für den Filialisierungsgrad im europäischen Markt aus? - Welche Themen haben regulatorische Auswirkungen auf euer Geschäft? - Was ist das Besondere an euer Omnichannel-Initiative und welche Auswirkungen hat diese auf eure Kunden? - Wo wirkt AI derzeit und zukünftig auf euer Produkt? Über Stefan Wolk Stefan Wolk ist seit 2020 Director E-Commerce / Sales & Digital Innovation von Fielmann und verantwortet die stetig wachsenden digitalen Vertriebskanäle des Omnichannel-Anbieters für Augenoptik und Hörakustik. Seit über 9 Jahren entwickelt er in enger Zusammenarbeit mit den Niederlassungen neue Services für die Kunden des Marktführers. Aus seinen vorigen Stationen in der Otto Group oder als Gründer eines Surf-Startups blickt er auf 20 Jahre Erfahrung im E-Commerce und Digital Business zurück. Stefan ist seit 2013 Dozent an der Hochschule Fresenius und unterrichtet dort ebenfalls im Fach E-Commerce. Der Marketing Transformation Podcast wird produziert von TLDR Studios.

Humberto Bejarano is the President and Co-founder of Beanstalk Growth Marketing, an award-winning agency based in Calgary, Alberta. With over 25 years of combined experience, he has been instrumental in delivering innovative, data-driven marketing solutions across North America. Under his leadership, Beanstalk has earned multiple accolades, including the Canadian Choice Award for Calgary's Best Marketing Agency and recognition from Clutch as a top advertising company in Alberta. Humberto's commitment to excellence and client success drives the agency's growth and industry impact. In this episode… Creating a sustainable, growth-oriented marketing agency can be challenging, especially in the ever-changing digital landscape. Many businesses struggle to balance branding, website development, and effective omnichannel strategies while staying profitable. So, how can companies streamline their marketing processes, foster strong client relationships, and adapt their strategies to meet changing demands? Humberto Bejarano, a seasoned sales professional and marketing expert, offers practical insights on building a thriving digital agency through smart partnerships, data-driven decisions, and client-centric approaches. He emphasizes the importance of understanding client pain points before pitching solutions, creating cohesive omnichannel strategies that leverage multiple platforms, and continuously testing and optimizing based on performance data. Humberto also highlights the value of combining creative expertise with structured project management to ensure clear communication, consistent delivery, and client satisfaction. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Humberto Bejarano, Co-founder of Beanstalk Growth Marketing, about building and scaling a successful digital marketing agency. Humberto shares his experience merging companies, onboarding key team members, and adopting omnichannel marketing strategies. The conversation also covers effective sales processes, leveraging automation tools, and case studies of successful client transformations.

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

How do you effectively engage potential clients in today's crowded market? Have you heard of omnichannel marketing? This approach integrates multiple channels into a cohesive strategy that consistently engages prospects. In this episode of The Agency Blueprint, I discuss the power of mastering the omnichannel marketing strategy in a competitive landscape. I explain the psychology behind multiple touchpoints and how they help manage customer skepticism in a saturated market. Don't miss this episode to learn more about building client personas and the importance of consistent messaging across all platforms. Key Questions: [01:15] What is omnichannel marketing, and how is it used? [01:15] Which multiple channels can your business use to reach your ideal clients effectively? [05:22] Which marketing strategies best suit your current resources and lead generation needs? [07:34] Have you developed a detailed persona for your target audience to build aligned marketing strategies? What You'll Discover: [01:15] The concept of omnichannel marketing – using multiple channels to reach your ideal audience seamlessly. [02:59] The psychology behind multiple touchpoints and how they help manage customer skepticism in a saturated market. [04:20] How multi-touch marketing builds relationships by addressing client needs and reducing distrust. [05:22] Understanding short-term, mid-term, and long-term marketing strategies and when each is most effective. [07:34] The importance of developing a persona around your ideal client and aligning your marketing strategies to where they are. [11:12] How consistent messaging across all channels prevents friction and enhances client trust. [13:22] How to layer touchpoints across different platforms to build brand familiarity and nurture leads effectively. [16:21] Avoid spreading yourself thin by going to too many channels simultaneously and instead focus on a few.

In this episode of the Simple and Smart SEO Show, host Crystal Waddell dives into breaking news about the TikTok ban in the U.S. and its implications for businesses reliant on the platform. Crystal emphasizes the importance of diversifying business strategies, leveraging AI tools to enhance creativity, and staying authentic in branding efforts. Along the way, she shares personal insights on overcoming technical challenges, adapting visibility plans, and balancing family life with professional goals. Tune in to discover actionable strategies for thriving amidst change and controversy.Key Takeaways:Adapt and Diversify Your Strategy: Relying solely on one platform, like TikTok, can leave businesses vulnerable. Spread risk across multiple online and offline channels to build resilience.AI as a Creative Partner: Tools like ChatGPT and Surfer can help structure and amplify your content while allowing space for your unique voice and expertise.Authenticity Matters: Sharing your challenges and failures authentically—especially on platforms like LinkedIn—can foster trust and boost visibility.Plan for the Future: Use current disruptions as an opportunity to reassess your strategies and align them with long-term goals.Stay Grounded: Prioritize what matters most, whether it's family or personal values, while maintaining momentum in your business.Episode Highlights:Breaking News: Crystal shares her experience with the TikTok ban and invites listeners to weigh in on its global perception.Business Lessons: Insights into diversifying your business beyond social media and building a consistent, omnichannel presence.AI Integration: Practical tips on using AI for blogging, social media strategy, and expanding creative potential.Overcoming Challenges: Crystal recounts resolving technical SEO issues and embracing growth through problem-solving.Personal Reflection: A heartwarming story about balancing business success with caring for her son during a challenging week.Memorable Quotes:“You cannot build your business on someone else's land.”“Sometimes, you don't have to be in go mode to be in grow mode.”“Focus on authenticity to differentiate your brand and build trust.”Listener Action Items:Reflect and Adapt: Evaluate how diversified your business strategy is and identify areas to reduce reliance on single platforms.Leverage AI Tools: Experiment with tools like ChatGPT for brainstorming and content planning while infusing your unique voice.Share Your Story: Post on social media about your challenges or lessons learned to boost visibility and engagement.Join the SEO Squad: Sign up for Crystal's SEO squad for ongoing support and resources to grow your businSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

Next in Media spoke with Regine Fung - Sr. Director, US & Global Paid Media at ELF Beauty, about how the brand's media strategy has evolved from a pure DTC player to one that is embracing live sports, CTV, and out-of-home. In addition, Fung talked about Elf's huge TikTok presence, and why she think social commerce is finally breaking out in the US.Takeaways:Leverage Social Media Platforms for Community Building e.l.f. effectively uses platforms like TikTok, Twitch, and Pinterest to connect with their audience, emphasizing authentic engagement and understanding platform-specific nuances.Expand Beyond Social MediaWhile rooted in social-first strategies, e.l.f. successfully diversified into TV, out-of-home, and radio channels, enhancing mass reach and brand awareness.Creator Partnerships with Clear KPIsThey segment creators based on goals such as driving traffic or sales, integrating creators authentically into their campaigns while tracking ROI effectively through tools like affiliate links.Focus on Cultural Relevancee.l.f. prioritizes understanding its community's interests and cultural trends, ensuring campaigns resonate on an emotional and practical level.Measurement Tailored to ChannelsMetrics and KPIs are customized per platform, recognizing the distinct roles and limitations of mediums like TV, social, and digital ads. Guest: Regine FungHost: Mike ShieldsSponsor: Epsilon Producer: FEL Creative 

In this episode, I reflect on my incredible experience at BrightonSEO 2024 in San Diego. From a first-class upgrade to exciting networking events, unique industry insights, and fun-filled conference highlights, this trip was unforgettable. I share tips for making the most of events like BrightonSEO, why networking can redefine your perspective, and the importance of stepping out of your comfort zone. Whether you're an SEO pro or just curious about what makes conferences like this so special, I hope this episode will leave you inspired and ready for your next big opportunity.Key Takeaways:Networking Pays Off: Events like BrightonSEO offer opportunities to meet industry leaders, forge new connections, and gain valuable insights.Conference Hacks: Joining hotel rewards programs can save time and elevate your travel experience—literally!Be Inspired: The optimism and future-focused ideas from BrightonSEO's speakers are a reminder to embrace change in SEO and digital marketing.Prepare Strategically: Taking time to plan ahead—whether it's creating a strategy day or exploring conference apps—can help you maximize value.First-Class Experiences: Sometimes, a little luxury (like an upgraded flight) makes the journey as memorable as the destination.Memorable Quotes:“If it's valuable to you to be inspired and be around like-minded individuals who are excited about what excites you, BrightonSEO is absolutely worth it.”“I got clarity for 2025. I was already excited, but now I'm excited on purpose!”Listener Action Items:Explore Conferences: Consider attending BrightonSEO or a similar event to level up your knowledge and networking game.Strategize Your Takeaways: After attending a conference, spend a day reflecting and creating actionable strategies for the future.Connect on LinkedIn: Reach out to me to chat about your BrightonSEO experience or ask questions about attending next year.Plan Smart: Join rewards programs and look for auxiliary events like netwalking tours to enhance your next conference experience.p.s. I am not affiliated with BrightonSEO in any way, just a big fan of their conference!Send me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

On this episode, Dots Oyebolu talks to Anders Hjorth, Retail Media Consultant of EPAM Systems. Anders shares his journey from early SEO in Europe to becoming a thought leader in retail media. The discussion covers the nuances of retail media in North America and Europe, the challenges of international marketing strategies and actionable insights for brands navigating this evolving space.Key Takeaways:(03:02) How paid search set the foundation for digital marketing strategies.(10:38) Key differences in retail media between North America and Europe.(13:42) How privacy regulations influence marketing strategies globally.(19:08) The challenge of integrating retail media into existing organizational structures.(23:49) Why advertising investment is crucial for success on platforms like Amazon.(25:37) Common mistakes in e-commerce marketing and how to avoid them.(30:31) Anders' favorite KPI: estimated cost per detailed product view.(33:48) The importance of staying humble and adaptable in the digital marketing landscape.Resources Mentioned:Anders Hjorth -https://www.linkedin.com/in/ahjorth/EPAM Systems LinkedIn -https://www.linkedin.com/company/epam-systems/EPAM Systems | Website -https://www.epam.comInnovell -https://www.innovell.comInsightful Links:https://commerceiq.ai/navigating-the-retail-media-revolution-strategies-for-success/https://advertising.amazon.com/en-ca/blog/retail-media-networkshttps://www.bain.com/how-we-help/are-you-ready-for-the-retail-media-revolution/https://skai.io/blog/omnichannel-retail-media-strategy/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

No doubt you've heard of this term, but what does it actually mean?Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy.Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. But when it comes to using multiple channels the trick is habit stack your marketing and getting your consistency right before diving into it all.My advice? gradually setting up and integrating different channels into your marketing strategy, ensuring each channel is effective before expanding to the next. I'm giving you practical examples and insightson how to implement omnichannel marketing effectively.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions. Key discussion points include: Centralizing data from earned, owned, and paid channels into Looker Studio. Overcoming challenges in data integration and building a unified analytics hub. Scaling automation to save 30–35% of time on data processes. Using predictive analytics to adapt to market trends like sports seasonality. Ensuring compliance with evolving data privacy regulations. You'll also hear how they: Identified surprising audience behaviors during live sports events. Leveraged insights to align marketing strategies with customer needs. Adopted a two-pronged approach of storytelling and automation for analytics. Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.

As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” - Andrew founded BlueTuskr. He intended to bring a sense of unity to brands by developing an internal team that works together toward one common goal: results. This episode is sponsored by Walmart Marketplace - Build, grow, and elevate your eCommerce business with one of the most trusted names in retail. Sell your products on Walmart.com. Learn more - https://marketplace.walmart.com/?utm_campaign=2024-US-MP-GEN-DB-LWN&utm_source=Lunch_With_Norm&utm_medium=Direct_Buy Make your profits bright this holiday season with Walmart Marketplace. Sign up today.  Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/   This episode is brought to you by AMZ Rank: Hey Amazon, Walmart, and TikTok sellers, We're in Q4, and I know the pressure is on. How do you rank higher and sell more during the busiest time of the year?  As a certified Amazon partner agency, AZ Rank has the expertise and proven strategies to take your products to the top, driving visibility and sales across all platforms! With proven expertise in optimizing search rankings, AZrank guarantees your products stand out during this critical shopping season. Email AZrank today at hello@azrank.com Make sure to mention The Beard Guy sent you to unlock an exclusive discount!   This episode is brought to you by Startup Club: Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics: Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

[Episode 7 of the Inside Whissel Realty series on Real Estate Team OS]New to Whissel Realty Group and new to the real estate industry, Max Bolanos is drinking from a fire hose. And he was kind enough to join us in this series just 90 days into that journey as the team's new Director of Marketing.Learn how Max developed a strategic, structured approach to omnichannel marketing and how the #1 team in San Deigo and a top team in the US and in eXp Realty globally will benefit from this experience.Listen to this Inside Whissel Realty episode with Max for insights into:- The benefits of pressure and intensity- How a memorable ad campaign (and a less-than-desirable letter grade) launched his marketing career- A definition and example of an omnichannel marketing campaign- The challenges of marketing attribution, especially in real estate- How he joined Whissel Realty Group and what the plan was for his first 30, 60, and 90 days- The power of a creative brief and intake form for new listings- A valuable change to your project management process- Honoring different creative visions- Balancing marketing and branding- Getting more out of in-person events- Leveraging the ACE team (Agent Concierge Experience)At the end, learn about a diverse, healthy, structured, and aligned team.Max Bolanos:- https://www.linkedin.com/in/maxbolanos/- https://www.instagram.com/thewhisselway- https://thewhisselway.comReal Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an investor have shaped his approach to business. He also highlights the significance of environmental sustainability and the role of personal connections in both investing and brand development.TAKEAWAYS: - Rick transitioned from private equity to brand development.- He played a key role in marketing strategies at Yeti Coolers.- Building a brand is about establishing a personality.- Good people can iterate on imperfect ideas.- Community and shared experiences are vital for brands.- Investing in early-stage companies can enhance operational skills.- Rick emphasizes the importance of environmental sustainability.- Connecting with people is a core strength for Rick.- The evolution of marketing strategies is crucial for brand success.- Understanding customer journeys across channels is essential.Where to find Rick Wittenbraker: Linkedin:  https://www.linkedin.com/in/wittrick/​Website: http://howlerbros.com/Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

We're thrilled to sit down with Michael Katz, the CEO of mParticle in this episode. mParticle is a leading customer data platform that helps businesses unify and activate their customer data to drive better marketing outcomes. They specialize in integrating various data sources to create unified customer profiles, enabling companies to deliver personalized and efficient marketing campaigns.In our conversation, Michael dives deep into the evolution of customer data management, sharing insights on how the shift from integration to intelligence is shaping the future of marketing. One of the key takeaways is his emphasis on the importance of building a strong first-party data foundation, which is crucial for businesses navigating the challenges of data privacy and third-party cookie deprecation. Another recurring theme is the collaboration between marketing and IT teams, highlighting the concept that "data is a team sport." MK discusses how aligning these departments can lead to better execution and more effective use of customer data. If you're a marketer looking to stay ahead in the rapidly changing landscape of customer data and marketing technology, then this episode is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/ECTN_VC5760 

Are likes and follows all that you sought? Think again. Vladimer Botsvadze reveals what personal branding is all about and why you need to build it if you're running an eCommerce business. Discover how to use AI while still showing care efficiently and why emotional intelligence matters the most in any business nowadays.

Dave speaks with Brad Santanna, Head of Omnichannel Marketing, Strategic Customers, Insights & Analytics at The Hershey Company. Brad has been at The Hershey Company for his entire career - over 20 years! - a rarity in this day and age.Dave and Brad discuss the disconnect in KPIs between online and in-store (10:02), the importance of targeting occasions and not just audiences (13:07), an overview of the successful Shaq=A-Licious Gummies launch (16:42), what the Hershey team is looking at over the next 12-24 months (21:36), and how the shopper journey is no longer linear (25:35).Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-santanna-mba-4a32b411/Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"Learn more about ItsRapid: https://itsrapid.ai/Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Join us as we sit down with Dallin Koski, Director of DTC and Paid Media at Dragonfly Commerce. Dallin shares insights into Dragonfly's approach to acquiring and scaling e-commerce brands across various verticals.  He discusses the importance of omnichannel marketing, the emerging potential of TikTok Shop, and the challenges of content creation for paid acquisition. Dallin also offers valuable advice for new brands on diversifying their marketing channels and adapting to the evolving e-commerce landscape.  This episode is packed with strategic insights for e-commerce entrepreneurs and marketers alike.  

My guest this week is Tim Ringel, a serial entrepreneur with a passion and drive to push past that stubborn status quo. He's the global CEO of next gen advertising group called Meet the People. We talked about all sorts of things, including the role of AI in and omni channel marketing. Here's my conversation with Tim Ringel. 

In this episode of Coffee with Closers, Skip Wilson talked about omnichannel marketing. Discover how to boost your brand awareness and sales by effectively using an omnichannel strategy. Learn the importance of integrating multiple marketing channels and how to create a seamless customer experience across platforms. Skip shares invaluable insights and practical tips to help you optimize your marketing efforts and drive results. Don't miss out on this essential guide to omnichannel marketing! Watch Our FREE Masterclass: ▶️10x Your Sales Pipeline in 90 Days: https://ww2.oneims.com/growth-acceler... ▶️Eliminate Dry Pipeline in 90 Days: https://ww2.oneims.com/dry-pipeline ▶️From Production Line to Profitable Exit: https://ww2.oneims.com/production2profit Watch a webinar: https://www.oneims.com/webinars/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en Chapters: 00:00 Introduction 05:56 How Draft platform help businesses? 09:35 What is OmniChannel marketing? 16:16 How Omnichannel marketing strategy help effectively to reach our audience 18:31 What are some tactics to reach target audience 22:09 How does your approach to targeting specific groups using omnichannel differ from typical ABM or COM strategies? 24:38 What KPIs will you measure to evaluate the success of your Omnichannel strategy? 29:27 How can Direct Mail drop while addressing privacy concerns, especially with GDPR? 32:52 Where do you see AI helping in Omnichannel marketing? Know more about Skip Wilson https://www.draftadvertising.com/ https://www.linkedin.com/in/skipwilson/

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.You'll discover...What omnichannel marketing is and ISN'THow to choose the right touchpoints for your brandHow to avoid getting overwhelmed, especially when you don't have a huge teamWhich channels to focus on when you don't have a huge budgetAnd how to do omnichannel marketing well Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your stories?

In today's episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it's not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.  Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results. Hear more about how Omnichannel Marketing can affect your online presence in this episode.    Podcast Highlights: 00:00 Prologue 00:58 Podcast INTRO 01:08 Introduction to the episode topic 02:02 What is Omnichannel Marketing and why is it important for your brand? 03:45 The importance of engaging with audiences across different channels 06:46 Examples of how different platforms cater to different audiences 07:30 The importance of audience platform research 08:55 How covering a wider range of platforms can impact brand perception? 09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format. 10:30 End    Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Today's guests are Tom Hayes and Gareth Dabbs, Senior Director of Product Strategy & Commercialization and Global Technology Product Strategy Lead at IQVIA, respectively. In today's episode, they come to share two use cases helping to drive quality patient experiences between healthcare and insurance workflows. The first focuses on optimizing omnichannel marketing for compliance. The second use case centers on building trust and value in caretaker support systems through personalized insights. If you've enjoyed or benefited from some of the insights in this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!

You have no idea where your audience will be on any given day, so you need to be in more places than just a single marketing channel.  Hear why here.For a limited time, get this offer. Want to learn more about how to get more out of email marketing? Visit Ken's website at https://www.KENISEMAIL.com/packagesSupport the Show. Be sure to check out Ken's website for details on working with him. Go to https://www.KENisEMAIL.com/packages for information.Don't see a package that works for you? Ken will customize a package to fit your needs.Join the Inner Circle! Go to https://www.KENisEMAIL.com/theinnercircle for information

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, Cely Moreno-Mosier, Sr Director of Omnichannel Marketing & Retail Media Partnerships at Pepsico & Ellen Mulryan, Sr Director of Retail Data Partnerships at The Trade DeskFollow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Cely Moreno-Mosier on LinkedIn at: https://www.linkedin.com/in/cely99/ Follow Ellen Mulryan on LinkedIn at: https://www.linkedin.com/in/ellenmulryan/Molly, Cely & Ellen answers these questions:Cely, what has it been like to immerse in retail media and omni marketing coming from that background?Molly/Ellen, From your perspective(s), for brand advertisers, what is the value of including retail audiences in National Media?Cely, From your perspective, what are some of the challenges the industry is facing right now in executing Retail Media Audiences in National Plans? From your perspective, what needs to be true to scale their use?Molly, Can you share a little more about Dollar General's approach when it comes to engaging with shoppers offsite? What's new since you were on the show a few months ago? Ellen - talk to us about how TD enables self serve access and how this has developed over the years - is this the future?Cely, Why would an advertiser want access to retail data in this way? (via self-serve)Molly, as an omnichannel retailer, making your audiences available for offsite through a partnership like TTD could be daunting (I can imagine), because you lose a bit of the control over the execution and the discussion with your shopper. Do you agree?Selly, What advice would you give a brand that is looking to do something innovative to the Better with Pepsi Campaign? How did your partnership with the TD make this easy to work on for Pepsi?What are some of the industry trends you are watching in terms of how omnichannel consumer engagement is shaping up especially with retail media?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Watch while we delve into the implications of the potential ban of TikTok and consider how it may affect users, creators, and advertisers. Dive into the importance of casting a wide net for marketing and not relying too heavily on any single social media platform. Jump into marketing tips and news with Giant Partners' Steve Page. ----------

"Wenn ich von zuhause für zuhause einkaufen kann, ist Möbel shoppen echt cool. Aber immer noch finden über 80% des Möbeleinkaufs offline statt!" In Folge K#524 spricht Karo Junker de Neui mit Marc Appelhoff, dem CEO und Mitgründer von Home24. Seit 2015 hat sich das Unternehmen zu einer führenden Online-Plattform für Home & Living Produkte entwickelt. Mit einem Handelsumsatz von 800 Mio. Euro und 2000 Mitarbeitern in Europa ist Home24 seit 2019 profitabel. Durch den Erwerb von Butlers verstärkt das Unternehmen seine Präsenz im Einzelhandel und setzt auf Omnichannel-Marketing. Im Interview mit Marc Appelhoff erfahrt ihr… … fünf Herausforderungen, die den Bereich Home & Living zur Königsdisziplin des Einzelhandels machen. … wie das Geschäftsmodell von Home24 funktioniert und welche Rolle die Übernahme von Butlers spielt. … welche Erfahrungen Marc mit dem Börsengang im Jahr 2018 und dem späteren Delisting im Jahr 2023 gemacht hat - und was er dadurch gelernt hat. … vier konkrete Wachstumsziele, die Home24 in Zukunft verfolgt und ob die fortschreitenden Technologien rund um KI und AR einen langfristigen Schub für Online-Möbelbestellungen bedeuten. Podcast-Host - Karo Junker de Neui: https://www.linkedin.com/in/karojunker https://etribes.de/ Newsletter: https://www.kassenzone.de/newsletter/ Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an karo@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Youtube: https://www.youtube.com/c/KassenzoneDe/ Blog: https://www.kassenzone.de/ E-Commerce Buch: https://www.amazon.de/gp/product/3866413076/ Tassen kaufen: http://www.tassenzone.com

“The ability to adapt, whether it's to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you.” -Sam Nehme   Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was serendipitous, an “accident” fueled by a referral from his sister. Fresh out of college with a degree that blended business, theater, psychology, and philosophy, he found these disciplines– seemingly disparate– naturally converging into the multifaceted landscape of marketing. In this episode, Sam shares his tale of how he charted a course through the world of marketing.   LinkedIn: https://www.linkedin.com/in/samnehme 

“The ability to adapt, whether it's to the consumer or to the data that you see or to the trends… really allows you to grow and take advantage of the opportunities in front of you.” -Sam Nehme   Sam Nehme is a people-first marketing expert, passionate about implementing systems to propel business growth. His journey into the marketing world was serendipitous, an “accident” fueled by a referral from his sister. Fresh out of college with a degree that blended business, theater, psychology, and philosophy, he found these disciplines– seemingly disparate– naturally converging into the multifaceted landscape of marketing. In this episode, Sam shares his tale of how he charted a course through the world of marketing.   LinkedIn: https://www.linkedin.com/in/samnehme 

https://youtu.be/FKNto2-Vs-4Akshay discusses his background in e-commerce and his role as head of e-commerce at Michael Murphy Home Furnishing. He highlights the challenges and opportunities in the furniture industry, including the shift to online shopping and the importance of customer experience.Akshay shares insights into the company's digital transformation, including the use of AI and AR/VR technologies. He also discusses the impact of social commerce and voice commerce on the industry. Akshay emphasizes the importance of visuals and interactive user experiences in driving conversions. He concludes by discussing supply chain and manufacturing challenges in the industry.In this conversation, Akshay discusses various aspects of the e-commerce industry, including its evolution, the impact of social media, effective marketing strategies, the role of data analytics, challenges and opportunities, and future trends. He emphasizes the importance of understanding customer behavior and leveraging technology to drive growth in the e-commerce space. Akshay also shares his contact information for further discussions.TakeawaysThe furniture industry is undergoing a digital transformation, with more customers shopping online and expecting a seamless customer experience.Visuals and interactive user experiences are crucial in driving conversions in the furniture industry.Omnichannel marketing and personalized messaging are key strategies to engage customers and increase sales.Voice commerce and social commerce are emerging trends that offer new opportunities for businesses in the e-commerce industry.Supply chain and manufacturing challenges, such as increased shipping costs, require innovative solutions to maintain profitability. E-commerce has evolved significantly over the years, with advancements in technology and changing consumer behavior.Social media plays a crucial role in the success of e-commerce businesses, providing opportunities for customer engagement and brand promotion.Effective marketing strategies, such as personalized messaging and influencer collaborations, can help e-commerce businesses stand out in a competitive market.Data analytics is essential for understanding customer preferences, optimizing operations, and making data-driven decisions in the e-commerce industry.The e-commerce industry faces challenges such as logistics, cybersecurity, and customer trust, but also offers opportunities for innovation and growth.Future trends in e-commerce include the rise of mobile shopping, voice commerce, and the integration of augmented reality for enhanced customer experiences.Chapters00:00 Introduction and Background09:40 Transformation to Digital at Michael Murphy15:12 Challenges of Conversion and Customer Experience19:00 Omnichannel Marketing and Time to Purchase23:24 Visuals and Interactive User Experience25:28 Social Commerce and Voice Commerce32:20 Supply Chains and Manufacturing34:28 Closing Remarks05:00 The Evolution of E-commerce10:00 The Impact of Social Media on E-commerce15:00 Effective Marketing Strategies for E-commerce20:00 The Role of Data Analytics in E-commerce25:00 Challenges and Opportunities in the E-commerce Industry30:00 Future Trends in E-commerce35:00 Conclusion and Contact InformationAkshay's LinkedIn profile: https://www.linkedin.com/in/akshaykumar176/Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Every interaction a customer has with a brand matters. In today's digital landscape, there are multiple ways to interact with your target audience, whether it's in-store, on websites, on social media, or in chatbots. So instead of taking our customers on a haphazard journey across channels, how can we ensure each touchpoint is connected for a seamless experience? Implementing an omnichannel marketing approach not only ensures a consistent brand message, but also improves customer engagement, and drives more sales. Tune in to discover the key benefits of an omnichannel approach, and how to create a successful omnichannel marketing strategy to help your business gain a competitive advantage.SHOW NOTES: https://themichellefernandez.com/podcast/269FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Connect with me on InstagramConnect with me on FacebookVisit my website

This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special guest, Lauren Daley from Pledgemine. We dive into the intricacies of direct mail strategies, revealing how to effectively incorporate it into an omnichannel approach while considering your donors' interactions and preferences. (Hint: Anniversary cards and QR codes are seeing a HUGE uptick!) Pledgemine plays a prominent role in revolutionizing direct mail campaigns by streamlining the entire process, from design to production to mailing. We even venture into Lauren's fascinating journey from the wine and cheese industry to digital fundraising, for a delightful mix of insights and unique pairings.We wrap up our discussion by exploring how digital communication intersects with direct mail and what will significantly boost retention rates. Lastly, we provide strategies for donor appreciation and delve into the concept of on-demand mail programs. Direct mail doesn't have to be a daunting task - join us for this insightful conversation and transform your direct mail strategy today!Resources & LinksConnect with Lauren on LinkedIn and learn more about Pledgemine to make the move to smarter direct mail campaigns.EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.I'm hiring a Brand Partnerships Manager! Learn more here.Applications are now open for 5 organizations to join my Monthly Giving Mastermind program which starts in February! Ready to build a dedicated community of recurring donors to generate consistent revenue? Let's make it happen together. Learn more and apply here.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for helpful digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Marketing isn't a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they're optimizing their marketing channels?  In this special series, we're playing some of the hottest tips and tricks from marketing's brightest and best minds so that you can level up your marketing A-game. Learn how to harness the power of influencer marketing, why alignment between messaging and marketing is crucial, and why omnichannel marketing rules supreme.  Plus, is product marketing actually marketing or should it sit outside of both product and marketing?   Tune in to hear the ultimate marketing stands these five marketers are willing to stake their lives on!   Follow Brendan:  LinkedIn: https://www.linkedin.com/in/brendangahan/   Follow Josh: LinkedIn: https://www.linkedin.com/in/thatjoshspector/   Follow Robin: LinkedIn: https://www.linkedin.com/in/robingdaniels/   Follow Dani:  LinkedIn: https://www.linkedin.com/in/daniellectrevino/   Follow Tamara:  LinkedIn: https://www.linkedin.com/in/tamaragrominsky/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Are you curious about the secrets behind profitably scaling global brands to 10+ figures through a holistic approach?Join us on the Conquer Local Podcast as we welcome Justin Brenner, an entrepreneur, brand builder, and community leader.With over 15 years of experience, Justin has earned a reputation as an accomplished entrepreneur and marketer. His expertise lies in developing and implementing proven strategies that have successfully scaled numerous global brands to 10+ figures. His approach is comprehensive and utilizes omnichannel tactics to drive profitability and growth.Currently serving as the Chief Operating Officer of AdLeaks, Justin plays a pivotal role in managing one of the world's largest digital marketing communities. AdLeaks has over 290,000 members across 12 Facebook groups, serving as a testament to Justin's leadership and ability to foster thriving online communities.Get ready to gain insights into Justin's journey, learn from his experiences, and discover the strategies that have made him a standout figure in the industry. Don't miss this episode as we delve into the landscape of brand building and digital marketing.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

Hands up if you're finding it challenging trying to get consistent traffic and sales in your online store right now? Or finding it overwhelming trying to figure out how to get your digital marketing dialled in and really converting consistently? I've been speaking to a lot of eCommerce business owners recently – recent start-ups as well as seasoned veterans – who are experiencing these things right now. And they all ask me the same question: is it just them, or are customers still buying? Is it actually possible to get good revenue results right now? The answer to that question is definitely yes. We've got clients who are growing and posting record months in terms of revenue. But that doesn't happen for people who are still doing things the way they were even at the start of this year, let alone the same as last year.  The pace of change in the digital landscape has certainly accelerated this year, which is what's so very frustrating for so many and leads to feelings of overwhelm and fear and lack of confidence!  Trust me, I totally get it. I still struggle with those feelings too from time to time, but fortunately now I have some strategies to pull me out of that kind of downward emotional spiral much faster. Today on the show, I really want to share with you the approach to digital marketing that we're finding is necessary to get great results right now, and that's what is called an Omnichannel approach. By the end of this episode, you'll hopefully have a really solid understanding of what this means and how you would approach it in your own business, as well as some better clarity and confidence around your own performance metrics and how you can influence them as well. Links mentioned in this episode: If you'd like help to achieve your goals in 2023 I invite you to have a chat to find out how we can make that happen together.   https://productpreneurmarketing.com/beauty-brand-growth-case-study https://productpreneurmarketing.com/bell-art-case-study https://productpreneurmarketing.com/lets-talk/

I am here at Opticon 2023, Optimizely's annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we're going to get to at least a few of those today. Today we're going to talk about an exciting announcement at the show this year, which is called Optimizely One, and while I will let my guest provide a more robust definition for us, it's a SaaS platform for digital marketing that is decoupled, highly composable, and includes components for creation, delivery, personalization and testing of digital content to improve the customer experience. This connects to several trends happening in the market which include a shift towards both composable approaches while also providing marketers with the need to provide consistent and continually improving experiences in an omnichannel world. To help me discuss this topic, I'd like to welcome Rupali Jain, Chief Product Officer, Optimizely. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Optimizely: https://www.optimizely.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Struggling to understand what content really resonates with your audience? In this episode, Daniel is joined by the team from Beehiiv to discuss the importance of experimentation and customer discovery to create engaging content for your audience.  Join Daniel and company as they sit down to discuss the key elements of good content, various growth mechanisms for newsletters, and how Beehiiv is helping content creators and businesses monetize and scale their newsletters.  Guests: Tyler Denk, EJ White, and Daniel from Beehiiv 00:00:06 - Beehive: The Ultimate Newsletter Platform  00:01:54 - The Elements of a Great Newsletter  00:04:34 - The Key to Growing Social Media Following: Content  00:06:44 - Overcoming the Challenges of Newsletters  00:07:34 - The Key to Good Newsletter Content  00:08:46 - Get Real-Time Feedback on Newsletters  00:10:01 - Utilize Existing Channels to Grow Your Newsletter  00:12:42 - Effective Growth Mechanisms for Newsletters  00:13:37 - The Evolution of Newsletters: Content Empires and Omnichannel Marketing  00:23:11 - Determining the Cost of Monetization for Newsletters  00:29:26 - Beehive Ranked Best Newsletter Platform  00:37:36 - The Marketing Hill Worth Dying On  00:41:37 - Boost Newsletter Growth with Effective Copywriting  00:44:34 - Where to Find Us on Social Media  Follow Tyler on LinkedIn: https://www.linkedin.com/in/tyler-denk Follow EJ on LinkedIn: https://www.linkedin.com/in/edwardjwhiteiii Follow Daniel on LinkedIn: https://www.linkedin.com/in/danielberk Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-mu... Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rasmus Houlind as they chat about the importance of personalization in omnichannel marketing and how it affects the customer experience. Rasmus Houlind is an expert in Personalization and Omnichannel Marketing. With multiple best-selling books behind him, he is an author and sought after keynote speaker.  Rasmus brings a wealth of knowledge and experience to his talks. He is passionate about helping companies create the best possible personalized customer experience and achieve marketing success through omnichannel marketing and personalization.

In this episode of Marketing Mindset, we delve into the art of omnichannel marketing with Ally Iseman, an esteemed expert in the field.Ally unveils her strategies and insights for successfully coordinating your brand across multiple channels, ensuring a seamless and consistent experience for your audience. From social media platforms to email marketing and beyond, she reveals how to integrate your brand message and engage customers across various touchpoints.Discover the secrets behind effective omnichannel campaigns as Ally shares practical tips on personalizing your messaging, leveraging data and analytics to drive targeted marketing efforts, and creating a cohesive brand presence that resonates with your audience.Whether you're a seasoned marketer or a business owner looking to enhance your brand's reach and impact, this episode is a must-listen. Tune in now to gain valuable insights and unlock the power of omnichannel marketing for your business success.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/