Podcasts about fsb associates

You don't have to be an author or would-be author to profit from the reputation-building insights our guest, W. Terry Whalin, shares on this week's episode. Among executives in the book publishing industry, Terry is a rock star. He alone has written more than 60 mainstream books, including a popular biography of Billy Graham.  Among Terry's most popular books is 10 Publishing Myths: Insights Every Author Needs to Succeed. Currently, Terry serves as acquisitions editor for Morgan James Publishing — a hybrid book publishing house — signing business owners and entrepreneurs as authors and coaching them. Founded in 2003, Morgan James became the first publisher to blend the strength, credibility, and distribution of traditional publishing with the flexibility, author involvement, and time to market of self-publishing. When it comes to the publishing industry, Terry has seen it all. This week, he shares the naked truths — good and bad — that all would-be authors must know before they sit down at their keyboards in pursuit of publishing profits and glory. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: W. Terry Whalin, Morgan James Publishing Posted: January 13, 2025 Monday Morning Run Time: 48:21 Episode: 13.31 RELATED EPISODES: Insights for Authors, Would-Be Authors, and Readers from Bard Press's Todd Sattersten Meet the Amazing Founder of FSB Associates, Successfully Promoting More Than 2,000 Books How Influence and Thought Leadership Are Manufactured in the Competitive Marketplace Schedule your free 30-minute reputation consultation with Monday Morning Radio founding host Dean Rotbart. https://tinyurl.com/ReputationToolChest

Marketing books is one of the most important (and difficult!) tasks for independent publishers and author publishers, so IBPA invited book publicity expert FSB Associates Founder and President Fauzia Burke on the podcast to share expert advice about how to land media opportunities to sell books, including television interviews, podcast interviews, and print/online articles! PARTICIPANTSFauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates, an online book publicity firm, co-founder of Pub Site, a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for book publishers, Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. She is based in San Diego, California.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Member Liaison, Christopher Locke helps guide the 3,600+ members as they travel along their publishing journeys. As one of his major projects, he oversees the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures. LINKSIf you’re looking to promote your books or audiobooks to the media, check out the IBPA Media Outreach Program!To learn more about the many benefits of becoming a member of Independent Book Publishers Association, visit here https://www.ibpa-online.org/general/register_member_type.asp?Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineTwitter – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/

Jenn speaks with FSB Associates founder Fauzia Burke about her 20+ years experience in book promotion, running her own firm focused on digital marketing, and tells authors what they should ask (and expect) from those they hire to get the word out about their books!  [Transcript of this episode can be found on the Episodes page of the podcast Tumblr.]

Fauzia Burke of FSB Associates joined me to talk about how to build an online platform, the author as the product, social media, SEO, newsletters, building an author website, and the importance of fresh content. Read the Transcript Support the Podcast Follow on Facebook   Links for Fauzia: Site Twitter Facebook Instagram   Ad Links: Memory My Way Follow Friday Podcast Vellum Hectic

Fauzia Burke, founder of FSB Associates, has dedicated her career to mastering online marketing for authors. On today's episode, Fauzia discusses her secret formula for book marketing: Design + Engagement + Visibility = Success. Tune in to hear more about the latest trends in online marketing, social media, video promotion, and more.To learn more about book marketing, check out the educational resources available at IngramSpark https://selfpub.is/33CoBDx.

Topics include:should you use Wordpress? (hint: probably not, unless you’re good at fixing things)why every author needs a websitewhat is the purpose of your website?the importance of having a professional look to design and organizationhow much content? a lot is fine . . . but it needs to be well organized!provide a short bio and a long bio, a short book description and a long book description; let visitors to your site check out your content on the home page and then drill down using menus to discover morehow to use the website to drive sales: having great content is key to making people want to buy, so that is the first stepmost authors will choose to direct sales to online retailers, since handling your own sales can be complicated and time-consuming; plus, having a sales presence on Amazon can improve your rating and get reviews for your bookthe website should be about you, the author, to allow for it to expand if you publish more books in the futureavoid doing too much fancy stuff and using trendy effects: they get old and tired quickly; minimal design is bestall websites must be responsive, that is, they must work on smartphones as well as desktops (and Google will delist you from search results if your site is not up to snuff!)IMPORTANT! always register your domain under your name so that you have control of it; never let the people you hire as developers register your domain on your behalfLinksPub Site: a website-building servicehttps://pub-site.com/FSB Associates: a full-service marketing and publicity firmhttps://fsbassociates.com/ParticipantsJohn Burke is the co-founder of Pub Site, an easy-to-use website building platform designed specifically for authors and books, and is the COO of FSB Associates, a publicity firm specializing in promoting books and authors on the web.Burke worked for several publishers including Crown, McGraw-Hill, Addison Wesley, and John Wiley, as well as in bookstores, before joining FSB Associates to launch its website development efforts. Their first website — one of the first ever author sites on the web — was for Sue Grafton.Since then, John has developed over two hundred author websites, ranging from one book to over eighty. He is based in San Diego, California.Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.For more information, go to IBPA at https://www.ibpa-online.org/.

Fauzia Burke and her team at FSB Associates specialize in creating online awareness for books and authors.  Since Fauzia launched her specialty marketing and publicity firm in 1995, FSB has orchestrated more than 2,000 successful book publicity campaigns, including those for award-winning actor Alan Alda; mega-authors Ken Blanchard and Brian Tracy, South Beach Diet guru Dr. Arthur Agaston, entrepreneur and publisher Arianna Huffington; broadcaster Mika Brzesinski; former U.S. Senator Bill Bradley, and Jordan Goodman, America’s Money Answers Man. Fauzia, herself, is the author of “Online Marketing for Busy Authors” - a must-read for any writer who doesn’t want to see his or her book make an express trip to the Bargain Books shelves at Barnes & Noble. This week, in an extended interview, host and award-winning journalist Dean Rotbart talks with Fauzia about good PR, but more importantly, they detail how authors and publishers can successfully sell their books online. Refreshingly, as you’ll hear, when Dean asks Fauzia a straight question, she gives him a straight answer. Questions include: Can you make money writing books? Does celebrity fluff sell better than quality research and writing? Do mainstream publishers do a good job promoting their books? How often has FSB failed to promote a book successfully?  Fauzia - a Pakistani immigrant who arrived here in 1981 and was raised by a single mom - is an American success story, an inspiration, and an entrepreneur who has helped hundreds of authors fulfill their own dreams.  Listen and Profit Now™ as she shares her inspirational journey – both business and personal. Photo: Fauzia Burke, FSB Associates Posted: July 22, 2019 Monday Morning Run Time: 1 Hour 11 Minutes

Aired Wednesday, 26 April 2017, 2:00 PM ET Online Marketing for Busy Authors Today’s Star is Fauzia Burke Fauzia Burke not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too. About the Guest: Fauzia Burke Fauzia Burke is the Founder and President of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. FSB was one of the first firms to specialize in Internet publicity and marketing for publishers and authors. A nationally recognized speaker and online branding expert, Fauzia writes for Huffington Post, MariaShriver.com and MindBodyGreen. She’s the author of Online Marketing for Busy Authors, which takes authors step-by-step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, it walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more. By following Burke’s expert advice, any author can conquer the Internet and still get their next manuscript in on time. More at: http://www.fauziaburke.com

Fauzia Burke / FSB Associates Founder and President Fauzia Burke is the Founder and President of FSB Associates, an online publicity and marketing firm specializing in creating awareness for books and authors. She s the author of Online Marketing for Busy Authors. A nationally recognized speaker and online branding expert, Fauzia writes for Huffington Post, MariaShriver.com […] The post Fauzia Burke with FSB Associates appeared first on Business RadioX ®.