Podcasts about imedia connection

Jeff Sass - Author of Everything I Know about Business and Marketing, I learning from the Toxic Avenger. Jeff is a senior level digital media, marketing and business development executive with a rare mix of creative and business experience in mobile marketing and entertainment, traditional entertainment, electronic entertainment, licensing & merchandising and technology. A frequent speaker and panelist at mobile, music, digital & social media events, with articles published in AdAge, Forbes, Entrepreneur, DMNews, Mobile Marketer, iMedia Connection and others. A founding Board Member of the Mobile Internet Content Coalition (MICC) as well as a former instructor for the University of San Francisco's online mobile marketing program. An excellent writer with produced Film and Television credits, and author of "Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER." As a recognized "dad" blogger, selected as a Sony DigiDad and an Intel Advisor. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support

Michael Estrin has some of the most engageable writing out there now and has learned a lot of lessons in storytelling and connecting online throughout the years. He talks with us today about writing for iMedia Connection, his take on the new Facebook, the modern role of social shaming, what most of us are doing wrong with our social media posts, and advice for those looking to tell a story without a flame war.   Takeaways: [11:58] Michael is a magnet for weirdos and weird experiences because he says YES to life! It makes the days fun and you never quite know what’s going to happen when you say “yes, and” throughout your day. [17:14] Michael’s engagement is quite high on his writing pieces, but he finds his audience doesn’t typically partake in flame wars or trolling. He suspects it has something to do with the culture he curates on his pages of acceptance and openness. [20:25] Michael’s storytelling voice is one that is conversational and inclusive. [21:03] Most Facebook posts are half baked opinions, and you get out what you put in. When you take the time to gather the facts and put out a well-thought-out story, the responses seem to be more thought out as well. [23:32] The stories that seem to resonate the most on Michael’s social media page are ones where he makes himself the brunt of the joke. [27:46] On the scale of doing and saying stupid things online, just make sure the stupid thing you are doing isn’t going to destroy your brand. [31:09] Michael doesn’t shame in his storytelling posts, mainly for the reason that it seems to be the low-hanging fruit that everyone goes for. [41:57] Our online conversations go a lot better when we have kindness for one another and realize it is still another person on the other end of the screen. [52:40] It’s important for writers to balance keeping up with the times and trends and also to stay true to what they believe in. [66:48] We miss the good old days of our timeline being in chronological order, as compared to the relevance algorithm that is mixed up and out of sorts.   Quotes: ● “When someone says something weird, most people tend to walk away, but I move toward it.” ● “I’ve never had a flame war on my Facebook page.” ● “Whenever you make yourself the joke, it makes everyone else more comfortable.” ● “Public shaming is angry and boring, which is a terrible combination to me.” ● “If alien anthropologists showed up, they would be firmly convinced we scream hashtags at each other.” Mentioned in This Episode: iMedia Connection So You’ve Been Publicly Shamed, by Jon Ronson Jordan Peterson Michael Estrin Michael Estrin Wattpad

Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company. Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources:
 https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997 http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises) https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy) https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads) https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing) https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient) https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions) https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?) https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory) https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump) Sounds: https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles) https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers) https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym) https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology) https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf) https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17 https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is an integrated marketing consultancy which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:    Inc. 5000: Fastest growing private companies in America    Portland Business Journal: Oregon’s Most Admired Companies    Portland Business Journal: Fastest Growing Private 100 Companies (for five     consecutive years)    Portland Business Journal: Corporate Philanthropy Awards winner    Clutch: Top Pay-per-Click Agencies in AmericaWith a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also toured nationwide with Online Marketing Institute as a lead instructor. Lewis also regularly contributes to industry publications including Business2Community and iMedia Connection.  As a long-time entrepreneur, he’s an investor and advisor to a host of emerging Portland-based companies, including DreamPath, Gas Anywhere, Journey Fitness, RISEcx, Syndical and Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.  Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Oregon Chapter Marketer of the Year in 2012 and Top 20 Digital Marketing Strategists 2015.   Ted Prodromou is America’s leading LinkedIn coach and the #1 best selling author of The Ultimate Guide to Linked In For Business. To get a free copy of his book simply register at www.tedprodromou.com. On the podcast, Ted brings together some of the top LinkedIn minds in the country to share with you how they grow their businesses using LinkedIn and how you can, too.     Powered by Seth Greene: a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Webinar at http://www.UltimateMarketingMagician.com

Greg is an award-winning creative director, digital strategist, writer and motion graphics artist. He is also a regular contributing writer for The Washington Business Journal, Search Engine Watch and iMedia Connection. He serves as the Vice President on the board of the DC Ad Club, and also speaks at colleges in the D.C. area about DC Ad Club. Carousel 30 is a digital agency that helps brands translate business objectives into strategies that incorporate tactics such as advertising and marketing campaigns, websites, mobile apps and more. Carousel30 has worked with top brands around the world, including Toyota, AOL, Geico, CQ Roll Call, The Nature Conservancy, United Nations, National Audubon Society, AARP and MTV.

Co-hosts Peggy and Shahab dive into the Top 5 Mobile Marketing Mistakes (via iMedia Connection) and discuss why mobile — whether you opt for a website or an app — must be a reflection of your brand. Less is more is not a cliché; it’s a business imperative. The post 5 Mobile Marketing Mistakes; Why Managing Mobile App Performance Matters appeared first on Mobile Presence.