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a podcast where host Dylan Conroy interviews the c suite of media companies, agencies, brands and thought leaders on his quest to build the worlds greatest sales culture Become a supporter of this podcast: https://anchor.fm/dylanconroy/support

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    • Jun 11, 2026 LATEST EPISODE
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    Latest episodes from Adpodcast

    Taylor Guglielmo - President - Chemistry

    Play Episode Listen Later Jun 11, 2026 11:03


    Taylor Guglielmo is an award-winning advertising executive, culture builder, and growth strategist who currently serves as the President of Chemistry, an independent, full-service creative advertising and technology agency. Leadership at Chemistry: Guglielmo was promoted to President of Chemistry in late 2025. Prior to taking the helm, she served as the agency's Chief Growth Officer, where she led seven consecutive years of growth and helped more than double the firm's size. The "Agility Premium": She champions an integrated, modern agency model rooted in continuous creative experimentation. Guglielmo heavily advocates for real-time data tracking, combining brand health metrics with performance marketing, and eliminating traditional process friction or handoffs within account teams. Pre-Chemistry Experience: Her extensive tenure in the advertising industry includes foundational roles at major agencies such as Grey Worldwide, McCann Erickson, Fallon NY, and TGM. Early in her career path, she also completed an internship at the Pentagon. Guglielmo is widely recognized as a trailblazer in the marketing and media landscape: Named one of Campaign US' Inspiring Women in 2026. Honored as an Advertising Week Future Is Female recipient. Serves on the Executive Leadership Board of the Ad Council. Driven by personal experiences, Guglielmo is a dedicated social advocate. She expands the agency's pro-bono commitments and helped co-found Covenant Families for Brighter Tomorrows, a 501(c)(3) non-profit dedicated to advancing gun safety legislation and bipartisan reform. She holds a bachelor's degree in advertising from the University of Tennessee, Knoxville.

    ⁠Lindsey McFadden⁠ - Chief Marketing Officer - ⁠Stretch Zone⁠

    Play Episode Listen Later Jun 11, 2026 40:55


    Lindsey McFadden is a premier franchise marketing executive and the Chief Marketing Officer of Stretch Zone, the world's leading franchise network specializing in practitioner-assisted stretching. Transitioning from a successful career as an independent corporate marketing consultant, Lindsey stepped into corporate leadership to help guide Stretch Zone's monumental scale. Under her strategic marketing direction, the brand experienced incredible hyper-growth, opening over 250 units in a brief three-year window while maintaining a perfect record of zero studio closures.An advocate for unit-level economics, Lindsey treats marketing not as a simple corporate cost center, but as a driving force directly tied to local operator profitability. She is a leading voice on balancing localized customization with global brand consistency and has positioned Stretch Zone at the absolute forefront of the modern wellness boom.

    Tatiana Chamorro⁠ - Chief Marketing Officer - ⁠Toucan Cocktails⁠

    Play Episode Listen Later Jun 10, 2026 49:00


    Tatiana Chamorro is an award-winning brand architect, entrepreneur, and the Chief Marketing Officer of Shaken Beverage Co., the innovative parent company behind Toucan Cocktails. Originally from Nicaragua, Tatiana has built a stellar reputation for translating complex business visions into highly impactful, market-dominating visual identities. Prior to breaking into the beverage space, she co-founded and successfully scaled a premier digital and creative marketing agency. Her profound impact on the Texas business landscape earned her a spot on D Magazine's prestigious Dallas 500 list, honoring her as one of the region's most influential business leaders.

    ⁠Jared Harman⁠ - CEO and Co-Founder - ⁠The One Group (OG) Agency

    Play Episode Listen Later Jun 10, 2026 39:16


    Jared Harman is an entrepreneur, digital strategist, and the CEO and Co-Founder of The One Group Agency, an elite full-suite creative collective and digital marketing firm based in the Fraser Valley. Under his leadership, The One Group Agency has positioned itself as a "social-first by design" powerhouse, building custom brand identities, high-converting digital funnels, and scroll-stopping visual content across social media, Connected TV, and e-commerce platforms. Jared recently made major waves in the regional marketing landscape by orchestrating the successful acquisition of Bowerhouse, a highly respected boutique marketing firm. The merger significantly expanded his agency's footprint, scaling the collective's capabilities and talent pool. Deeply committed to an ethos where "strategy equals execution," Jared treats his agency not as an outside vendor, but as a seamless, high-touch extension of a brand's internal team.

    Kerry Tucker - Co-President - Virtue Worldwide

    Play Episode Listen Later Jun 9, 2026 11:36


    Kerry Tucker is a highly accomplished C-suite media executive, corporate strategist, and board director with over 25 years of experience scaling operations at the intersection of entertainment, high-growth startups, and Fortune 500 retail. Widely recognized for her ability to build global franchises from early-stage concepts, Kerry serves as a Strategic Advisor and Board Director for Vice Media, guiding the corporate strategy and market positioning of their branded entertainment divisions. She is also the former Co-President of Virtue Worldwide, the globally celebrated, full-service creative agency of Vice Media Group. Before navigating the complex media landscape at Vice, Kerry carved out a legendary track record in the creator economy and entertainment sectors. She was the inaugural CEO of Hello Sunshine, Reese Witherspoon's media and production company, where she built the foundational business model and infrastructure that directly led to its eventual $900 million sale. She then spent five years as the Chief Marketing and Franchise Officer at pocket.watch, transforming massive YouTube creator talent (like Ryan's World) into multi-million dollar, global consumer product franchises across brick-and-mortar retail. Prior to her startup runs, Kerry managed a $600 million budget as the EVP and CMO of Victoria's Secret, and served as the SVP of Media and Merchandising at Martha Stewart Living Omnimedia. She has been named to the Forbes CMO Next list and Variety's Entertainment Impact Report.

    ⁠Shannon Gabor⁠ - Founder, CEO - ⁠Clever Creative⁠

    Play Episode Listen Later Jun 9, 2026 48:53


    Shannon Gabor is the Founder, CEO, and driving entrepreneurial force behind Clever Creative, a premier, woman-owned and operated brand strategy and creative agency based in Los Angeles. Cut from the cloth of a fine artist but wired with a sharp business mind, Shannon graduated from the University of Southern California with a degree in Fine Arts and a minor in Communications. She built her early career working in fast-paced entertainment promotions for giants like Burger King and 7-Eleven, before spending five years at Mattel, Inc. leading global packaging design and worldwide licensing for major franchise properties, including the Barbie product line.

    ⁠David Meltzer⁠ - Co-Founder - ⁠Sports 1 Marketing⁠

    Play Episode Listen Later Jun 6, 2026 30:00


    David Meltzer - Co-Founder - Sports 1 Marketing Executive Profile: David MeltzerCurrent Roles: Co-Founder of Sports 1 Marketing | Chairman of the Napoleon Hill Institute (Corporate Division) | Host of The Playbook PodcastKey Achievements: Former CEO of Leigh Steinberg Sports & Entertainment Holdings, LP (the inspiration for Jerry Maguire), Variety's Sports Humanitarian of the Year, 3x International Best-Selling Author.BiographyDavid Meltzer is a globally recognized entrepreneur, top business coach, and technology pioneer who has spent over three decades operating at the intersection of sports, entertainment, and digital media. Early in his career, Meltzer proved himself a visionary in tech, serving as an executive for Westlaw and later as the CEO of Samsung Electronics's first smartphone division, orchestrating the global release of the PC-E Phone.

    ⁠Sherí Barros⁠ - Marketing and Communications Officer - ⁠ZERO Prostate Cancer⁠

    Play Episode Listen Later May 29, 2026 49:05


    Sherí Barros, a seasoned marketing and brand executive who currently serves as the Chief Marketing and Communications Officer at ZERO Prostate Cancer.She joined the executive team in October 2024, bringing an extensive background in "purpose-driven" marketing and sports brand partnerships.Professional BackgroundSherí has over 20 years of experience across the nonprofit and for-profit sectors, with a particular specialty in engaging male audiences through high-visibility sports and community brands.ZERO Prostate Cancer (2024–Present): As CMCO, she leads the organization's national marketing, communications, and brand-amplification strategies. Her focus is on the "mission-first" strategy to reduce late-stage diagnoses and address health disparities in the prostate cancer community.American Cancer Society: Before joining ZERO, she was the VP of Sports Brand Partnerships.

    Melissa Levy - President - Sparks

    Play Episode Listen Later May 29, 2026 12:47


    Melissa Levy (Advertising & Experiential Marketing Executive)Current Role: President of Sparks (a leading global brand experience and live events agency) Former Role: President and Chief Client Officer at Digitas North America Bio: Melissa Levy is a powerhouse executive in the advertising, digital, and experiential marketing industries. She began her career in finance and transitioned into e-commerce marketing during the dot-com era before finding her true calling in the agency world. Levy spent 15 years at the Publicis-owned digital agency Digitas, rising through the ranks to become the President and Chief Client Officer. During her tenure, she oversaw a team of hundreds across multiple U.S. offices, managing high-stakes accounts for Fortune 10 giants and major consumer brands like Microsoft, HP, and PayPal. In early 2026, she made a high-profile move to become the President of Sparks (a subsidiary of Freeman), where she now steers the agency's creative, strategy, and live-event production operations. A fierce advocate for diversity and leadership development, Levy is a founding member of the Boston chapter of Chief (a network for executive women) and serves on the board of directors for the AdClub. Her work has earned top industry accolades, including Cannes Lions, Effies, and the Ad Club's Women We Admire award.

    Sam Lewis - Senior Vice President (SVP), Creative & Media (Americas) - DEPT®

    Play Episode Listen Later May 26, 2026 13:00


    Executive Profile: Sam LewisCurrent Role: Senior Vice President (SVP), Creative & Media (Americas) at DEPT® Industry Focus: Brand Strategy, Integrated Marketing, AI & Digital Transformation Sam Lewis is a seasoned marketing transformation specialist and executive with over 20 years of experience building integrated agency models that merge creative storytelling, media, and technology. The son of an entrepreneur, Lewis inherited a restless curiosity for business, which eventually led him into the fast-paced world of global advertising. Before joining DEPT®, Lewis spent nearly two decades navigating major industry shifts. He famously served as Partner and US CEO of T&Pm (formerly CHI&Partners / The&Partnership, a prominent WPP-backed network), where he helped scale the independent creative shop into a global network spanning more than 30 offices worldwide. Throughout his career, he has driven nearly $1 billion in net new revenue, spearheading massive, headline-making pitch wins for global juggernauts like Toyota (including the London 2012 Olympics campaign) and The Coca-Cola Company. Lewis joined DEPT®'s Americas leadership team, stepping into his role as SVP of Creative & Media. At DEPT®, he oversees a massive portfolio that accounts for roughly half of the agency's regional revenue. Known for his "newsroom mentality"—moving brands away from static campaigns and toward always-on, social-first cultural platforms—Lewis has guided major brands like Google, Snap, eBay, Coach, Mazda, SiriusXM, and The Washington Post through complex digital evolutions. He is a major proponent of fusing human creativity with AI, frequently speaking at industry events (like CES) on how modern, future-fit agencies must leverage technology to scale growth without losing their creative edge.

    Michael "Mike" Pratt - Founder, President, and Host - Digital Fight Club

    Play Episode Listen Later May 23, 2026 13:02


    Michael "Mike" Pratt is an entrepreneur, technology executive, and the Founder, President, and Host of Digital Fight Club (DFC). Digital Fight Club: Founded by Pratt in 2015, Digital Fight Club is a highly popular, fast-paced live event series designed to replace boring, dry corporate panels. It pits top technology gurus, CEOs, and cybersecurity experts against each other in a metaphorical "ring" to debate contentious, cutting-edge tech topics in front of a live audience and a panel of expert referees. What started as a local event in Dallas, Texas, has expanded to other major tech hubs like Houston, Atlanta, and Boston, and is currently being developed for a broader television audience format. Digital Dallas: Before DFC took off, Pratt founded Digital Dallas, an organization aimed at fostering, showcasing, and connecting the entrepreneurial and digital technology community in North Texas. Panamplify: In addition to his event ventures, Pratt serves as the CEO of Panamplify, a technology company that uses automation and artificial intelligence to streamline data collection and report generation for marketing agencies and brands. Pratt is widely recognized in the southern tech ecosystem for his high-energy hosting style and his knack for turning dense industry topics into entertaining, digestible spectacles.

    ⁠Stevan Popovich⁠ - President & Chief Retail Officer - ⁠Cycle Gear Inc.⁠

    Play Episode Listen Later May 21, 2026 60:43


    Stevan Popovich is a prominent retail and corporate leader in the powersports industry. He serves as the President and Chief Retail Officer of Cycle Gear, America's largest retailer of motorcycle aftermarket parts, apparel, and accessories, operating nearly 180 stores across the United States.Career Trajectory: With over 20 years of experience in brand growth and product development, he spent years scaling major e-commerce platforms. He previously served as the Vice President of Merchandising and VP of Business Development for @RevZilla.com and Comoto Family of Brands, where he drove massive digital acquisition and national brick-and-mortar retail footprint expansion.

    Brandon Lentino - Chief Creative Officer (CCO) - Viral Nation

    Play Episode Listen Later May 21, 2026 15:58


    Brandon Lentino is a prominent creative executive in the social media and creator economy space, currently serving as the Chief Creative Officer (CCO) at Viral Nation, one of the world's leading social media marketing transformation agencies. His work focuses on bridging the gap between traditional brand marketing and the fast-moving "social-first" world of creators and influencers. Chief Creative Officer: Lentino oversees the creative direction for global brands, ensuring that their social presence isn't just "ads," but content that resonates with modern audiences (especially Gen Z and Gen Alpha). VN Studio: Following Viral Nation's acquisition of Eight Seven Media (a production agency Lentino co-owned), he helped spearhead the creation of "VN Studio." This internal hub focuses on high-speed content production, distribution, and monetization for athletes, celebrities, and brands. Strategy: He is a vocal advocate for "engineering UGC" (User Generated Content). His philosophy is that brand activations should be designed as "social engines" where the physical experience is built specifically to prompt sharing and digital engagement. Zillow & "Demure" Marketing: He led a viral 2025 campaign for Zillow featuring creator Jools Lebron, leveraging the "very demure, very mindful" trend to reach first-time homebuyers on social media. Super Bowl Coverage: In February 2026, he was a featured expert for ADWEEK's "Big Game Live Show," providing real-time analysis of Super Bowl ads, social sentiment, and creator-led marketing strategies. 7-Eleven "Summer of Sev": He oversaw the award-winning creative for 7-Eleven Canada, which used a digital-first approach to position the brand as a convenience leader for a younger, social-savvy demographic.Lentino often speaks about the "Hybrid of Tech and Humanity." He argues that while a strong tech stack (social listening, AI, and analytics) is necessary, it must be combined with human expertise to know when a brand should enter a cultural conversation without looking like an "outsider."

    ⁠Josh Gross⁠ - Chief Creative Officer - ⁠BBDO Chicago⁠

    Play Episode Listen Later May 20, 2026 51:28


    Josh Gross is an elite, award-winning creative executive known for building viral, culture-shaping campaigns that merge massive scale with genuine human soul. Having established himself as a powerhouse creative leader during a highly successful decade at Energy BBDO, he was appointed to oversee the newly integrated FCB Global / BBDO Chicago creative team following the major Omnicom network merger.In this role, Josh is tasked with unifying two of Chicago's most historic and distinct agency cultures, focusing on real-time, high-speed creative experimentation to keep major global brands culturally relevant.Key Career Highlights & Creative Philosophy:Scale with Soul: Josh operates under a unified creative vision to "do big things by scale, with soul." He rejects the idea that a campaign must choose between data-driven, massive reach and emotional depth, pushing his teams to find the golden intersection of both.

    ⁠Pam Piligian⁠ - Chief Marketing Officer - ⁠Navy Federal Credit Union

    Play Episode Listen Later May 20, 2026 57:43


    Pam Piligian is the Chief Marketing Officer and Senior Vice President at Navy Federal Credit Union, a member-owned, not-for-profit financial institution dedicated exclusively to serving active-duty military personnel, veterans, and their families. At Navy Federal, Pam oversees all global marketing and advertising strategy, digital property engagement, corporate social responsibility, and data analytics—powering the credit union's famous brand ethos, "Our Members Are the Mission." Before making the leap client-side to Navy Federal, Pam spent 30 years building an illustrious career in account leadership at top-tier ad agencies, including BBDO Worldwide, DDB, and Fitzgerald & Co. Notably, while at Fitzgerald & Co., she actually helped win the Navy Federal account in 2009 and orchestrated the massive branding transition when the credit union opened its doors to all branches of the military.

    Justin Inman - Founder & CEO, emberos & Dan Roberts Global Vice President for Search - Assembly

    Play Episode Listen Later May 20, 2026 20:04


    Justin InmanFounder & CEO, emberosJustin Inman is an enterprise growth and tech executive who spent over a decade operating at the intersection of global commerce, advertising, and technology. He is a former enterprise growth leader at Google, where he spent years helping major global conglomerates—including Amazon, Coca-Cola, Sony, and L'Oréal—navigate the massive operational shift of digital transformation. In 2025, he founded emberos, a pioneering platform designed to bridge what he calls the "AI Visibility Gap." The "Share of Prompt" Playbook: Justin is the architect of AI Brand Orchestration (AIBO). His core thesis is that traditional SEO is dying as organic traffic fragments. Instead of fighting for clicks on a search results page, Justin argues that a brand's survival now depends on controlling how it is cited and described inside AI-generated text answers across platforms like ChatGPT, Claude, and Gemini. Dan RobertsGlobal Vice President for Search, AssemblyDan Roberts is an elite, award-winning performance marketing executive and one of the UK's most influential voices in digital advertising. After a highly successful run leading paid search transformation for global agency networks like Dentsu, GroupM, and Wavemaker, Dan joined the Stagwell-owned global media agency Assembly in October 2023. Following an incredible track record of driving client growth and scaling the agency's technical capabilities, he was elevated to Global VP for Search in April 2025. Key Highlights of His Expertise:The Future of Search & AI: Dan operates at the absolute cutting edge of how artificial intelligence is changing consumer behavior. He specializes in reengineering search strategy for an AI-first world—helping major global brands transition away from legacy keyword strategies toward advanced automation, Google Performance Max, and Microsoft's AI-driven ad ecosystems. The "Human + Machine" Philosophy: While he is deeply embedded in tech, Dan is vocal that the future of search isn't purely automated. His leadership philosophy centers on balancing machine learning with deep human insight and context to ensure brands don't lose their voice. Industry Leadership & Education: Beyond his corporate role, Dan is a true champion for talent development. He launched Assembly's Search Academy to train the next generation of digital media specialists. He is also the founder of Search Engine Hubbub, a prominent industry platform dedicated to demystifying complex search algorithms and fostering open knowledge-sharing among digital marketing professionals. Under his leadership, Assembly was named Microsoft Advertising's EMEA Performance Partner of the Year.

    Amanda DeVito - Chief Marketing Officer (CMO) - Butler/Till

    Play Episode Listen Later May 20, 2026 13:23


    Amanda DeVito is a seasoned marketing executive and thought leader who serves as the Chief Marketing Officer (CMO) at Butler/Till, a prominent results-driven, women-owned, and employee-owned (ESOP) marketing agency. With over 25 years of industry experience, DeVito has spent the last 15 years as a pillar of Butler/Till's leadership team, guiding the agency's business development, innovation, and strategic growth. Holistic Marketing Strategy: DeVito is a strong proponent of collapsing traditional media silos (like separating TV, CTV, and digital video) in favor of an "outcomes-first" approach that prioritizes overarching business objectives over specific channels. Vertical Experience: She has deep expertise across a broad range of highly regulated and complex industries, including healthcare, pharmaceuticals, financial services, automotive, and retail. Advocate for DEIB & Culture: At Butler/Till, DeVito heavily champions Diversity, Equity, Inclusion, and Belonging (DEIB). She frequently speaks on the distinction between mere "empowerment" and providing actual "access" to leadership roles for underrepresented groups, viewing emotional intelligence and authenticity as non-negotiable leadership traits. Employee Ownership: She is an active advocate for the positive corporate culture and accountability that comes with employee-owned business models. DeVito is a frequent speaker at major industry events, including Cannes, Adweek NY, and the DTC Xpectives Health Summit. Beyond her agency role, she extends her leadership to several advisory boards and community organizations: Advisory Board Member for Ownership America Board of Directors for the Western New York Chapter of Planned Parenthood Member of Chief, a private network dedicated to connecting and supporting women executive leaders. DeVito graduated Magna Cum Laude with a bachelor's degree in Communications and Journalism from St. John Fisher University. She also holds an Executive MBA from the Saunders College of Business at the Rochester Institute of Technology, where she was awarded the peer-nominated Donna Scheid Leadership Award.

    Richa Pande - Head of Global Account-Based Marketing (ABM) Programs - HP

    Play Episode Listen Later May 20, 2026 20:42


    Richa Pande is a highly accomplished B2B marketing executive specializing in Account-Based Marketing (ABM), customer journey design, and precision targeting. She is currently a driving force behind HP's global commercial and industrial print marketing strategies. Key Highlights of Her Career & Expertise:The "Science" of ABM: Richa is a leading voice in the marketing community regarding the foundational structure of ABM. She advocates that true marketing success isn't about letting sales "fend for themselves," but rather doing the heavy analytical lifting beforehand—filtering firmographics, building rich persona insights, and mapping out tight customer journeys. Customer-Centric Execution: A major pillar of her philosophy is creating "peer-to-peer" environments. She leverages marketing to connect high-value clients with one another and with industry experts, prioritizing relationship-building and direct feedback over traditional, aggressive sales pitches. MarTech & AI Integration: Richa frequently speaks at industry events (like Martechify) on the future of B2B marketing. She focuses heavily on how modern enterprise brands can leverage artificial intelligence, marketing mix modeling, and zero-party data to align marketing and sales teams under unified revenue goals.

    Scott Floyd – Chief Community & Performance Officer - ACC (Marketing & Entertainment)

    Play Episode Listen Later May 19, 2026 12:23


    This Scott Floyd is a highly accomplished, senior-level marketing and entertainment executive with over 25 years of experience building global brands. He serves as the Chief Community and Performance Officer for the Acceleration Community of Companies (ACC), a fast-growing marketing collective that owns heavy-hitting agencies like MKG, DKC, and Pink Sparrow. Role & Impact: Floyd is responsible for driving revenue, overseeing massive M&A onboarding operations (such as reabsorbing legacy agencies like PMK Entertainment), and managing dedicated teams for tier-one global clients like Pepsi and T-Mobile.Prior Background: Before stepping into his executive role at ACC, he was the Senior Vice President of Brand Strategy and Operations for i.am+ (the tech startup founded by musician will.i.am), where he helped raise $117 million in funding. He also spent 20 years at the legendary Hollywood PR and marketing powerhouse PMK*BNC, serving as its Chief Growth Officer.

    Kate O'Brien - Founder & CEO - Powers of Reasoning

    Play Episode Listen Later May 19, 2026 11:15


    Kate O'Brien is a prominent media executive and entrepreneur who is actively disrupting the traditional advertising landscape. Before launching her own venture, she built a formidable reputation in the performance media space, notably leading a 200-person agency team and driving massive revenue growth (over 30%) by securing heavyweight clients like DraftKings, Virgin Voyages, and Rao's. In May 2024, she took her company, Powers of Reasoning, out of stealth mode. Key Takeaways on Her and the Agency:The "Guaranteed Performance" Model: Kate founded Powers of Reasoning to fix a major flaw she saw in legacy advertising. While traditional agencies make "esoteric" promises about brand savings, her agency utilizes a unique business model that legally guarantees specific media results or financial returns for clients. Cutting the Agency Markup: Her philosophy centers on extreme data transparency, AI-driven Marketing Mix Modeling (MMM) made for modern operators, and completely eliminating hidden agency markups. The Procurement Gap Advocate: As the head of a certified Minority and Women-Owned Business Enterprise (MWBE), Kate is a vocal advocate for changing corporate procurement. She frequently highlights the stark statistic that despite massive corporate DEI promises, only about 1% of Fortune 100 companies actually procure services from certified women-owned agencies.She is based in Brooklyn, New York, and is currently a rising star in the independent agency space.

    Spencer Schrage - Managing Director of North America - M&C Saatchi Consulting

    Play Episode Listen Later May 19, 2026 15:13


    Spencer Schrage is an accomplished brand and business strategist who currently serves as the Managing Director of North America for M&C Saatchi Consulting, a role he stepped into in early 2026 to lead the agency's regional consulting division, focusing on brand repositioning and go-to-market strategies. Brand & Corporate Strategy: Throughout his career, Schrage has counseled numerous CEOs and executive leadership teams on major corporate transformations, rebrands, and transactions. He specializes in connecting brand identity directly to corporate growth strategy, purpose, and narrative development. Weber Shandwick: Prior to joining M&C Saatchi, he served as the Executive Vice President and Global Head of Consulting and Corporate Brand at Weber Shandwick. Ogilvy Consulting: For nearly a decade, Schrage was a Partner and Principal with Ogilvy Consulting, the strategy and innovation branch of the creative network. There, he managed the group and oversaw a high-profile portfolio of clients primarily in the financial services and fast-moving consumer goods (FMCG) sectors, including American Express, Capital One, Coca-Cola, Citizens Bank, and Robert Half. Early Career & Politics: Before transitioning into corporate consulting, Schrage worked in the political sphere. Notably, he served as the Head of Communications for the Port Authority of NY & NJ during the rebuilding of the World Trade Center, and as a chief fundraiser for Hillary Clinton's first presidential campaign. Schrage is a frequent commentator on modern marketing trends, particularly regarding how heritage brands can evolve without losing their core identity, and how companies must shift away from static "brand purpose" statements to better engage Gen Z and Millennial audiences. In recognition of his leadership in the business community, he was honored as a David Rockefeller Fellow by the Partnership for New York City in 2023. Core Expertise & Career HighlightsThought Leadership & Recognition

    David Yankelewitz - Founder and Creative Director - Public Display of Affection (PDA)

    Play Episode Listen Later May 19, 2026 13:00


    David Yankelewitz is a prominent figure in the advertising and creative world, currently serving as the Founder and Creative Director of Public Display of Affection (PDA), a creative studio based in Brooklyn, New York. His career is defined by high-impact, viral marketing campaigns that often blend pop culture with innovative brand experiences.Public Display of Affection (2021–Present): Founded this studio with the philosophy that "the more love you give, the more you receive," focusing on brand activations, apps, and art. R/GA (2020–2021): As Executive Creative Director, he led the Verizon account, notably building a 5G Super Bowl stadium in Fortnite and producing a weekly livestream series featuring stars like Billie Eilish and Alicia Keys. Ogilvy & Mather (2015–2017): Served as Group Creative Director, where he built the agency's Content Group and led projects for brands like IBM, Coke Zero, and NASCAR. 360i (2011–2015): Spent four years as Group Creative Director, winning the agency's first Cannes Lions for work with brands such as Oreo, Oscar Mayer, and Ben & Jerry's. Yankelewitz is well-known for "internet-breaking" campaigns, including:#MAMMING: A viral photo-sharing campaign to raise breast cancer awareness. Say It With Bacon: A luxury gift service for Oscar Mayer that packaged bacon like fine jewelry. Oreo "Nomsters": A series of bite-sized horror films for Halloween that reimagined cookies as candy-hybrid monsters. He began his career as a business reporter for The Jerusalem Post and an editor for the University of Pennsylvania's humor magazine, 34th Street. His creative approach often involves "The 5 Love Languages" framework, where he advocates for brands to move beyond "Words of Affirmation" (traditional ads) toward "Physical Touch" and "Acts of Service" (meaningful brand actions).

    ⁠Rick Blackshaw⁠ - Co-Founder and CEO - ⁠STOKE Shoes⁠

    Play Episode Listen Later May 19, 2026 47:04


    Rick Blackshaw is a powerhouse footwear industry veteran and entrepreneur who has overseen the sale of more than half a billion pairs of shoes throughout his illustrious career. He is the Co-Founder and CEO of STOKE Shoes, a performance-lifestyle footwear brand launched to serve the 65 million American men who have wide feet and are consistently overlooked by mainstream athletic giants.Before disrupting the wide-width footwear market with STOKE, Rick built an incredibly diverse leadership resume. He served as the global CEO of CCM Hockey, the President of Sperry Top-Sider, the President of Keds, and the Vice President/General Manager of Chuck Taylor at Converse. Known for his "no-BS" approach to consumer products, Rick specializes in revitalizing heritage brands and identifying massive, unaddressed gaps in the global marketplace.

    Christine Capone – President - MKG

    Play Episode Listen Later May 18, 2026 14:49


    Christine Capone – President of MKG (Experiential Marketing)This Christine Capone is a high-profile executive in the experiential marketing and branding industry. She serves as the President of MKG, a top-tier creative agency known for producing massive live events and brand activations. Career Background: Her expertise is rooted heavily in relationship building and partner management. Before moving agency-side, she led Sponsorships and Licensing for the lifestyle brand Vineyard Vines, where she managed their "Official Style" partnership with the Kentucky Derby and orchestrated deals with the America's Cup and the New York Giants. Early Career: She also worked on the partnership marketing team at the United States Tennis Association (USTA), managing top-tier sponsors for the US Open (including Heineken, Polo Ralph Lauren, and Mercedes-Benz). She holds a degree from Lehigh University.

    Brad Hoos - CEO - The Outloud Group

    Play Episode Listen Later May 15, 2026 14:08


    Brad Hoos is the CEO of The Outloud Group, a fast-growing influencer marketing agency specializing in creator partnerships and digital campaigns for major consumer brands. He is known for helping brands leverage influencer marketing to drive measurable business results across platforms like YouTube, TikTok, and Instagram. Under his leadership, The Outloud Group has worked with companies including Grubhub, SimpliSafe, Athletic Greens, and KiwiCo. Hoos has also been featured in Forbes and on Cheddar discussing trends in the creator economy and digital marketing innovation.

    Brian Watson - Chief Creative Officer - Cactus

    Play Episode Listen Later May 14, 2026 49:18


    Brian Watson: The "Cactus" Legend Brian is essentially the embodiment of the agency's history. He is often cited as the "ultimate homegrown talent," having spent his entire 24-year career at Cactus. Career Arc: He started at the agency as a junior copywriter in the early 2000s and worked his way up to Executive Creative Director before being named Chief Creative Officer in June 2025. The "Man Therapy" Fame: Brian was a key leader behind one of the most famous and effective mental health campaigns in advertising history: "Man Therapy." This campaign used a fictional character (Dr. Rich Mahogany) and dark humor to reach working-age men about suicide prevention—a demographic traditionally hard to engage. Clients & Impact: His portfolio includes massive regional and national brands like the Colorado Lottery, Fjällräven, and the University of Miami.

    Tara DeVeaux - CEO - Burrell Communications Group

    Play Episode Listen Later May 13, 2026 19:09


    Tara DeVeaux is an award-winning marketing executive and brand strategist known for her leadership across advertising, entertainment, and media. She currently serves as CEO of Burrell Communications Group, where she leads the agency's next phase of growth and cultural impact. Prior to Burrell, she was Chief Marketing Officer at Wild Card Creative Group and BBDO New York, helping drive major campaigns for brands including HBO, PepsiCo, adidas, Netflix, and Hulu. DeVeaux is recognized for blending data-driven marketing with culturally resonant storytelling and has earned industry recognition for her work in creative innovation and brand transformation.

    Julie Levin - SVP, Strategic Growth for Marketing Services - Stagwell

    Play Episode Listen Later May 11, 2026 17:38


    As of May 2026, Julie Levin has just stepped into a major leadership role at Stagwell (the global "challenger" network known for its focus on AI and digital transformation).In late April 2026, Stagwell revamped its growth strategy, and Julie was named SVP, Strategic Growth for Marketing Services.Julie is described as a "dual-perspective" leader who understands both the agency hustle and the client's internal pressures.The "Both Sides of the Table" Expert: Her bio highlights a rare career mix. She has led agency growth at heavyweights like Publicis NA, The Martin Agency, and Horizon Media, but she also spent significant time on the brand side at Verizon.Sector Specialty: In her new role at Stagwell, she is the lead for five key industries:Financial ServicesAutomotiveTelecom (drawing on her Verizon roots)EntertainmentSportsGrowth Philosophy: She is known for moving away from the "traditional agency structure" and instead building solutions based on how modern clients actually buy and operate. At Stagwell, her mission is to connect their "culture-moving creativity" with their high-end technology (like the Stagwell Marketing Cloud).

    Verena Gründel - Director of Brand & Communications - DMEXCO

    Play Episode Listen Later May 11, 2026 12:34


    Verena Gründel is a leading figure in the European digital marketing and media landscape. As of 2026, she serves as the Director of Brand & Communications for DMEXCO (Digital Marketing & Exposition), one of the world's largest digital industry events held annually in Cologne.The Voice of DMEXCO: Beyond her leadership role on the management board, she is the official host and face of the brand. She hosts the DMEXCO Podcast, where she interviews global C-level executives, CMOs, and tech disruptors on topics like agentic AI, retail media, and sustainable digital growth.Editorial Background: Before joining DMEXCO in late 2023, she was the Editor-in-Chief of W&V (Werben & Verkaufen), Germany's most influential trade publication for marketing, media, and tech. Her tenure there established her as a top authority on brand transformation and digital trends.Journalistic Roots: A trained journalist with a background in biology, she spent over 15 years reporting on the digital industry. She is known for her ability to "decode" complex tech buzzwords into actionable business strategies.Moderation & Speaking: She is a frequent moderator for high-level industry events and panels (such as the Horizont Snowmasters), focusing on female leadership, personal branding, and the future of work.Digital Transformation: Her current work focuses heavily on how companies can use data, creativity, and technology (specifically AI) to drive real business impact rather than just chasing hype.Industry Advocacy: She is a member of the MMA (Marketing & Media Alliance) and is deeply involved in shaping the strategic positioning of the digital economy in Europe.In her recent podcast episodes and speaking engagements, Verena has been particularly vocal about:Agentic AI: The shift from "chatbots" to autonomous AI agents that can handle full customer journeys.Retail Everywhere: How commerce is moving away from traditional websites and into AI conversations and social surfaces.Female Leadership: Mentoring the next generation of women in the tech and agency worlds.

    Colleen Meenan EVP at Publicis Media & Brad Feinberg VP of Media at Molson Coors

    Play Episode Listen Later May 8, 2026 21:00


    Colleen Meenan is an Executive Vice President at Publicis Media, where she focuses on leading media strategy, client partnerships, and integrated marketing solutions for major brands. She is recognized for her leadership in modern, data-driven media planning and helping clients navigate the evolving digital and advertising landscape. Brad Feinberg is Vice President of Media & Marketing Operations at Molson Coors Beverage Company. He oversees media strategy, digital marketing, eCommerce, analytics, and consumer engagement across the company's portfolio of brands. Feinberg is known for leading innovative campaigns, expanding first-party data capabilities, and helping modernize Molson Coors' media and marketing operations.

    Robyn Freye - President & Chief Growth Officer - CourtAvenue

    Play Episode Listen Later May 7, 2026 58:01


    Robyn Freye is a powerhouse in the advertising and marketing world, currently serving as the President and Chief Growth Officer of CourtAvenue. Appointed in early 2026, she is the first person to hold this dual leadership title for the agency, where she leads global growth strategy, M&A initiatives (with a focus on AI and data platforms), and unified client leadership. Career Highlights & Expertise Stagwell Leadership: Before joining CourtAvenue, Robyn spent several years as the SVP and Chief Growth Officer (North America) at Stagwell. She was a key architect in Stagwell's rapid scale, notably helping launch "Sport Beach" at the Cannes Lions International Festival of Creativity—a groundbreaking platform connecting athletes, marketers, and brands. Agency Veteran: Her 20+ year career includes senior roles at top-tier agencies such as R/GA, Pereira O'Dell, Digitaria Co., Ltd., and Deutsch.

    Joel Halpern - Chief Marketing Officer, Morningside Brands, Inc.

    Play Episode Listen Later May 6, 2026 47:34


    Joel Halpern is a seasoned brand strategist, creative director, and marketing executive with over 20 years of experience building multimillion-dollar businesses from the ground up. As the CMO of Morningside Brands, he leads the global marketing and brand positioning for a high-end portfolio of international spirits, including Alma Del Jaguar Tequila. Career Highlights & Expertise The "Zero-to-One" Specialist: Joel is known for his ability to scale startups rapidly. In a recent tenure as CMO for the CTV ad platform Vibe.co, he helped grow the business from $0 to over $1M in Monthly Recurring Revenue (MRR). Agency Founder: In 2012, he co-founded Loaded For Bear, an award-winning brand development firm. He led strategy and business development for over 100 global clients across diverse sectors before moving into specialized consultancy.

    Harris Wilkinson - Chief Creative Officer - TMA

    Play Episode Listen Later May 5, 2026 56:12


    Harris Wilkinson is an award-winning creative leader in advertising and entertainment, currently serving as Chief Creative Officer at TMA, a global experiential and branded entertainment agency (with offices in LA, Chicago, NYC, Dallas). He oversees all creative output, blending storytelling across film, TV, advertising, activations, and sponsorships for clients like Die Hard, State Farm, Bet Rivers, Gatorade, Morgan Stanley, Six Flags, Buffalo Wild Wings, and more. Starting his career writing and producing commercials in Chicago agencies, he progressed through roles including Creative Director at TBWAChiatDay LA and Senior VP/Group Creative Director at Omnicom before joining TMA (promoted to CCO in 2021 from SVP Creative).

    Jen Seregos - Founder - Athena Digital

    Play Episode Listen Later May 5, 2026 54:59


    Jen Seregos is a serial entrepreneur and the Founder and Lead Strategist of Athena Digital, a boutique performance marketing agency based in Boulder, Colorado. Professional Background Athena Digital: Jen founded the agency with a "client-first" philosophy after observing businesses struggle with larger agencies that prioritized their own scaling over client results. She remains hands-on with every audit and strategy engagement, focusing on paid advertising (Meta, Google, TikTok), conversion rate optimization (CRO), and email marketing. AI Expertise: She is also the founder of JenSeregos.ai, where she consults with businesses on how to leverage AI to "grow smarter." She is a vocal advocate for integrating AI into marketing workflows to improve efficiency and ROI. Specialization: Her work primarily supports e-commerce brands looking to scale through data-driven advertising and performance creative. Strategy & Philosophy

    Matt Prater - Executive Vice President of Innovation - OuterBox

    Play Episode Listen Later May 4, 2026 40:58


    Matt Prater is a veteran digital strategist and executive leader at OuterBox, where he currently serves as the EVP of Innovation. With a career deeply rooted in the evolution of search engine optimization (SEO) and paid media, Prater is responsible for driving the agency's technological advancements and ensuring their service offerings stay ahead of industry shifts. Professional Impact at OuterBox Prater has been instrumental in OuterBox's growth from a boutique firm to a nationally recognized powerhouse in the eCommerce space. His work focuses on: Innovation & AI: Leading the charge on integrating AI-driven tools and automation into digital marketing workflows to improve client ROI and operational efficiency.

    Colin Jeavons - Founder & CEO - Nomix Group

    Play Episode Listen Later Apr 30, 2026 18:22


    Colin Jeavons is a seasoned British entrepreneur and digital media pioneer with over 30 years of experience in publishing, search technology, and e-commerce innovation. He is currently the Founder and CEO of Nomix Group, a venture studio that operates at the intersection of AI, performance media, and retail.A self-described "product-first" leader, Jeavons began his career in the UK publishing industry at age 18. By 20, he was leading the Yellow Pages division at Guardian Communications. His career is marked by an early understanding of how search serves as a primary signal of consumer intent.Nomix Group: Jeavons leads this holding company, which oversees subsidiaries like Shopnomix and Appnomix. The group focuses on creating "seamless digital commerce" by integrating AI-driven search into unconventional environments like apps and creator content.NTENT (formerly Seekr): As Founder and CEO, he played a pivotal role in advancing semantic search technologies and machine learning long before they became mainstream buzzwords.Vertical Search Works: He served as CEO and President, leading a reverse merger with Convera Corporation to scale vertical-specific search ad models that rivaled early versions of Google AdWords.Parliamentary Communications: Earlier in his career, he was the CEO of Europe's largest political communications group, where he launched ePolitix.com and transformed the organization into a digital powerhouse before its eventual sale.

    Robert Davidman - World Series of Golf - CEO

    Play Episode Listen Later Apr 30, 2026 13:29


    Robert Davidman is a prominent media executive and entrepreneur based in New York City, best known as a co-founder and partner at Fearless Agency. He is frequently recognized for his early career success working alongside Mark Cuban at Broadcast.com, where he helped develop the internet broadcast business model before it was sold to Yahoo for nearly $6 billion in 1999.Here is a breakdown of his career and current roles as of 2026:Fearless Agency (Partner/Co-Founder): At this NoMad-based advertising and communications firm, he leads media strategy and digital business transformation. The agency is known for a "fearless" approach to marketing, working with clients like Hard Rock Café and various entertainment brands.World Series of Golf (CEO): Beyond traditional advertising, Davidman serves as the CEO of this sports entertainment property.fear-LS (Head of Operations & Business Development): He is a key leader in this joint venture between Fearless and LS Digital, which focuses on digital business transformation for global brands.Entertainment & Media: He currently runs an entertainment company that develops movies and TV shows, serving as its COO.The "Cuban" Connection: Davidman was the Director of International Broadcast Services for Yahoo! and a Senior Director at Broadcast.com. His work during the late 90s dot-com boom established him as an expert in transitioning traditional media to digital platforms.Strategic Partnerships: He has a long history of bridging the gap between music, sports betting, and digital advertising. He was a key figure in creating Concrete.Fearless.Agency, a partnership specifically designed to handle media buying and planning for the music and movie industries.Advocacy & Personal Journey: Davidman is open about his personal journey, often sharing his story of 20+ years of sobriety as a "Sober Founder." He often highlights how recovery has influenced his leadership style and resilience in the fast-paced NYC agency world.He is often called upon as a speaker or panelist regarding sports betting marketing, digital media strategy, and brand bartering. He is known for the philosophy that agencies should be revenue-generating partners for their clients rather than just a line-item expense.

    Ameetess Dira - Chief Marketing Officer (CMO) - Petzey

    Play Episode Listen Later Apr 30, 2026 12:15


    Ameetess Dira is a strategic marketing leader and the current Chief Marketing Officer (CMO) of Petzey, a digital health platform disrupting the veterinary space with on-demand pet telehealth.Known for her "purpose-driven" approach to brand building, Ameetess has become a prominent voice in the 2024–2026 marketing landscape, particularly within the pet-tech and health-tech sectors.CMO at Petzey: At Petzey, she has spearheaded the brand's mission to provide affordable, 24/7 access to veterinary professionals. Her strategy focuses on replacing "Dr. Google" with expert-led triage, positioning the company as a low-cost entry point ($20 consultations) for pet wellness.Industry Thought Leader: She is a frequent guest on high-level industry programs, including The Ad Podcast with Dylan Conroy and the YouShouldTalkTo podcast. Her insights often center on how startups can build trust through authenticity and how to leverage agency partnerships to scale effectively.Marketing Philosophy: Ameetess is a proponent of "value-first" marketing. She advocates for brands to solve real-world consumer anxieties—in her case, pet health scares—rather than simply selling a product. She has been vocal about the responsibility brands have to operate with a clear sense of purpose and ethical integrity.Agency & Partnership Strategy: She is recognized for her sophisticated approach to the client-agency relationship, emphasizing deep collaboration and transparency as the primary drivers of marketing ROI.

    David Berkowitz - Founder, Serial Marketer & AI Marketers Guild

    Play Episode Listen Later Apr 30, 2026 49:20


    David Berkowitz is a world-renowned marketing strategist, community builder, and author who has spent over 20 years at the intersection of technology and brand communication. He is currently the Principal of Serial Marketer, a consultancy where he generates demand for growth-mode technology firms and agencies.Community Architect: David founded Serial Marketers, a thriving community of over 3,500 marketing professionals, and the AI Marketers Guild (AIMG), which focuses on the practical application of artificial intelligence in marketing. In 2025, he notably sold both communities to Marketecture Media.Agency Veteran: Before launching his own consultancy, he held top-tier leadership roles including Chief Marketing Officer at MRY (Publicis Groupe) and SVP of Emerging Media at 360i (Dentsu), where he helped build the social media practices for brands like Coca-Cola, Johnson & Johnson, and Mondelez.AI Thought Leadership: He is the author of The Non-Obvious Guide to Using AI for Marketing (2025), a foundational text for professionals looking to navigate the AI revolution without the hype.Prolific Content Creator: David has penned more than 600 columns for outlets like Ad Age, MediaPost, and VentureBeat, and has been an active blogger via MarketersStudio.com since 2005.The "Serial" Approach: His philosophy centers on constant experimentation and "serial" learning. He is known for being "unapologetically real" on stage and in his consulting, often sharing both his successes and his failures to help others grow.Speaker: A global fixture on the marketing circuit, he has spoken at over 400 events worldwide, including SXSW, CES, and Advertising Week.Key Expertise & Career HighlightsPersonal InsightsBackground: A lifelong New Yorker, he holds a B.A. in Psychology from Binghamton University. He is also a professional voiceover enthusiast and a Lego builder in his spare time.

    Les Kollegian - Founder & CEO - Jacob Tyler

    Play Episode Listen Later Apr 30, 2026 43:05


    Les Kollegian is an award-winning creative director and brand strategist with over 25 years of experience in the advertising and design industry. As the founder of Jacob Tyler, a global creative agency headquartered in San Diego, he has built a reputation for blending high-level brand storytelling with data-driven marketing results.Agency Leadership: Under his guidance, Jacob Tyler has evolved from a small design boutique into a full-service global agency that has been named to the Inc. 5000 list of fastest-growing companies multiple times.Brand Architect: Les has led successful branding and marketing initiatives for a diverse array of clients, ranging from startups to Fortune 500 giants, including Sony, TEDx, Hilton Hotels, and the San Diego Chargers.Integrated Strategy: His expertise lies in "Human-Centric Branding"—ensuring that every digital touchpoint, from web design to social media, resonates emotionally with the target audience while meeting business KPIs.Creative Recognition: His work has earned over 500 industry awards, including numerous ADDYs and Tellys, and he is a frequent keynote speaker on the topics of brand authenticity and the future of creative technology.The "Brand Soul": Les is a firm believer that a brand is not a logo, but a "gut feeling" a customer has about a product or service. He focuses on uncovering the "soul" of a company to create lasting market differentiation.Industry Contributor: He is deeply involved in the creative community, often serving as a mentor to emerging designers and a consultant for business incubators.Career Highlights & ExpertisePhilosophy & CommunityBackground: Prior to founding Jacob Tyler in 2000, Les honed his craft at several top-tier West Coast agencies, giving him a balanced perspective on both the creative and operational sides of the business.

    David Zucker - Chief Marketing Officer - King Ranch

    Play Episode Listen Later Apr 30, 2026 17:46


    David Zucker is a senior marketing executive and currently serves as Chief Marketing Officer at King Ranch, a historic U.S. agribusiness known for ranching, farming, and retail operations. He is an analytically driven, “AI-forward” marketing leader with over 20 years of experience in digital strategy, brand development, and customer acquisition. Before joining King Ranch, Zucker held leadership roles across retail and e-commerce companies, including serving as CMO at Vitacost and working with brands like Dell and Home Shopping Network, where he focused on growth, performance marketing, and omnichannel strategy. He is known for combining data-driven decision-making with creative brand strategy to drive business growth and modernize marketing operations.

    Timothy Peterson - President & CEO -Rob Roy

    Play Episode Listen Later Apr 25, 2026 12:27


    Timothy Peterson is a forward-thinking executive and strategist serving as the President and CEO of Rob Roy. He is recognized for his expertise at the intersection of retail innovation, artificial intelligence, and evolving consumer demographics—specifically Gen Z and Gen Alpha.Under Peterson's leadership, Rob Roy has focused on navigating the shift from "AI hype" to "AI utility." He is a vocal proponent of Agentic Commerce, the idea that AI agents will soon handle the heavy lifting of product discovery and purchasing for consumers.His work at Rob Roy often centers on:Gender-Fluid Fashion: Peterson has championed the "gender-free" movement in retail, viewing it not just as a cultural shift but as a manufacturing efficiency play.Operational Excellence: He advocates for "boring" AI applications—those that solve specific business problems like supply chain logistics and sizing accuracy (such as the "1/8th inch" manufacturing secret) rather than just chasing "shiny object" trends.Community-Driven Branding: He emphasizes building niche, high-trust communities as the primary defense against the commoditization of retail.Peterson is a frequent speaker and guest on high-level industry platforms (including The Ad Podcast with Dylan Conroy), where he discusses the future of the 2026 hype cycle and how brands can survive the transition to automated commerce. He is known for a "problem-first" approach to technology, advising executives to identify a business pain point before selecting a technical tool.

    Grace Teng - Partner & Chief Media Officer - Zambezi

    Play Episode Listen Later Apr 23, 2026 62:03


    Grace Teng is a highly seasoned advertising executive with over 20 years of experience spanning politics, advertising, and media strategy. At Zambezi, one of the largest female-owned independent agencies in the U.S., she serves as Partner and Chief Media Officer. She also leads Scale by Zambezi, the agency's dedicated media arm which she helped grow into a division managing over $50 million in billings. Key Expertise & Career Highlights Multidisciplinary Background: Her career includes leadership roles at major agencies such as Mindshare, Deutsch LA, BBDO Worldwide, and Team One (Saatchi & Saatchi). Brand Experience: She has developed integrated communication strategies for global "blue-chip" brands, including Lexus, Google, The Walt Disney Company, Starbucks, Goldman Sachs, and Health-Ade Kombucha.

    Jonathan Lee - co-founder -CraveX

    Play Episode Listen Later Apr 18, 2026 54:32


    The Ad Podcast Gen Z edition with guest host Lauren Bennett. Jonathan Lee is a standout student and entrepreneur from University of California, Berkeley, Haas School of Business. He was recently recognized as one of Poets & Quants' Best & Brightest Business Majors in the Class of 2026. Jonathan is the co-founder of CraveX, a science-backed health startup rethinking how we approach sugar cravings and everyday behavior change, starting with their functional gum. In just over a month, CraveX has already sold hundreds of units, built a fast-growing community, and reached hundreds of thousands of people—all without spending on ads. Beyond the numbers, Jonathan's story is about building at the intersection of science, identity, and purpose.

    Erich Parker - SVP of Integrated Media - Blue Chip Worldwide

    Play Episode Listen Later Apr 17, 2026 55:23


    Erich Parker, a seasoned marketing leader who currently serves as the Senior Vice President of Integrated Media at Blue Chip Worldwide. Based in Chicago, he is a key driver of the agency's media strategy, specializing in bridging the gap between brand storytelling and transactional shopper marketing. Professional Background Blue Chip Worldwide (2013–Present): Erich has spent over a decade rising through the ranks at Blue Chip. He began as an Account Supervisor in Shopper Marketing and progressed through leadership roles, including VP of Client Leadership and VP of Integrated Media, before reaching his current SVP position. Integrated Media Specialist: He is known for building media plans that "drive commerce," ensuring that big creative ideas translate into measurable success at the point of sale.

    Daale Carter - Global Chief Client Experience Officer - BBDO Worldwide

    Play Episode Listen Later Apr 17, 2026 40:59


    Daale Carter is a powerhouse creative executive and the first-ever Global Chief Client Experience Officer at BBDO Worldwide. Appointed in early 2026, her role signals a major evolution for the agency network, shifting the focus from traditional "account management" toward a holistic, experience-driven partnership model. Professional Background Agency Pedigree: Before stepping into her global role, Daale served as EVP and Managing Director at Energy BBDO, where she was known for bridging the gap between high-level strategy and experiential marketing. Eclectic Roots: Her career began in entertainment law before she moved into music event production and media strategy. This diverse background—combining legal rigor, event logistics, and brand empathy—allows her to view the client-agency relationship through a unique lens.

    Brook Jay - CEO - All Terrain Collective,

    Play Episode Listen Later Apr 16, 2026 59:03


    Brook Jay is the Founder and CEO of All Terrain Collective, widely recognized as the first female-founded experiential marketing agency in the U.S.. With over 25 years of industry experience, she is a pioneer in shifting brands from "shouting" one-way advertisements to creating authentic, 360-degree consumer encounters. Professional Background Agency Leadership: She co-founded All Terrain in 1998, inspired by the "guerilla" marketing tactics she witnessed at the 1996 Atlanta International Olympic Committee – IOC. In 2017, she evolved the brand into the All Terrain Collective, a hybrid model designed for the modern, tech-empowered consumer. High-Impact Clients: She has led strategic campaigns for global giants, including Nike, Ferrari, Airbnb, General Motors, and The Cosmopolitan of Las Vegas.

    Aaron and Samantha Edwards - founders - THE CHARLES GROUP

    Play Episode Listen Later Apr 16, 2026 56:43


    Aaron and Samantha Edwards are a sibling entrepreneurial duo based in New York City, best known as the founders of THE CHARLES GROUP, a premier, strategy-first creative agency. The Charles Group Founded in 2011, The Charles Group has grown into an award-winning agency with offices in New York, Chicago, and London. The agency is known for its focus on high-end luxury, lifestyle, and financial services brands, including Cartier, St. Regis Hotels & Resorts, HP, Boston Consulting Group (BCG), and Estée Lauder. Creative Philosophy: The siblings share a "Brandformance" philosophy—a term coined by Aaron to describe the fusion of high-level brand strategy with performance accountability. Aaron Edwards Co-Founder & CEO Aaron brings an analytical and financial rigor to the creative world. Samantha Edwards Co-Founder & Chief Creative Officer Samantha is the creative engine of the duo, focusing on narrative, design, and "sincere" storytelling.

    James A Boyle - Chief Marketing - Communications Officer (CMCO) - BBB National Programs

    Play Episode Listen Later Apr 16, 2026 59:02


    Jim Boyle is a high-level communications and marketing strategist currently serving as the Chief Marketing and Communications Officer (CMCO) at BBB National Programs. With a career spanning over 30 years, he is known for his expertise in navigating complex regulatory environments and pioneering digital marketing in the public sector. Professional Career & Leadership BBB National Programs: Since joining in 2020, Jim has been responsible for the brand strategy of over 20 industry self-regulation programs, including those focused on advertising and data privacy. Discovery Inc: In the 1990s, he served as Senior Vice President of Corporate Communications at Discovery. He was a key figure during the company's massive growth period, helping transform Discovery Channel into a globally recognized media powerhouse.

    Steve Schofield - Founder and CCO - Schofield's Flowers

    Play Episode Listen Later Apr 15, 2026 60:36


    Steve Schofield, universally known in the industry as "Scof," is a high-octane creative strategist, producer, and the Founder and CCO of Schofield's Flowers. He is widely regarded as a "one-man headline machine" with a career that spans law enforcement, visual effects, and groundbreaking advertising. Professional Background The "Schofield's Flowers" Legacy: In 2019, Steve revived his family's business name—originally a Chicago flower shop founded in 1924 by his grandfather (and famously linked to North Side mob history)—and transformed it into a modern creative solutions studio. The agency specializes in "impossible" experiential projects, content creation, and social media activations.

    Aditya Halan - ceo - Floship

    Play Episode Listen Later Apr 15, 2026 11:34


    Aditya Halan is a veteran technology leader and entrepreneur with over 20 years of experience in scaling startups and optimizing global supply chains. He is currently the CEO & CTO of Floship, a leading logistics technology firm based in Hong Kong that specializes in global fulfillment for e-commerce brands.Since joining Floship in 2020, Halan has transitioned from Chief Technology Officer to the dual role of CEO and CTO.LogTech Innovation: He is the architect behind Floship's intelligent supply chain portal, which uses an automated rule engine to streamline global logistics.AI & Sustainability: In 2026, his focus has shifted toward integrating AI and robotics into warehouse operations to increase efficiency while reducing the carbon footprint of cross-border e-commerce.Global Strategy: He frequently speaks at high-level summits, such as CIO Innovation Hong Kong, regarding the "Co-Ownership Model" and agile digital delivery in the logistics sector.Before his leadership at Floship, Halan built a reputation as a serial entrepreneur and "fixer" for early-stage startups:Antler Singapore: He served as an Entrepreneur-in-Residence at the global venture capital firm Antler, mentoring and building new ventures.OkSir: He was the CTO & COO of OkSir, an on-demand real-time marketplace in Hong Kong.Founding Roles: He founded and led several companies, including Zento Business (an expense management platform) and General Data P. Limited.Technical Architecture: His background is rooted in Computer Software Engineering (B.Tech from Dr. A.P.J. Abdul Kalam Technical University), with specialized knowledge in embedded systems and mobile app development.Agile Strategy: He is known for his "holistic" approach to business, blending deep technical architecture with practical business development to bridge the gap between a founder's vision and execution.Advisory: He holds numerous professional certifications in product management, customer development, and team leadership, making him a sought-after mentor in the Asian startup ecosystem.Professional Leadership at FloshipEntrepreneurial BackgroundCore Expertise

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