Adpodcast

John Dawson is VP Strategy at Jellyfish, with 15 years of experience working across Australia, Denmark, China and the United States. He brings an international perspective to developing strategies for global brands at a time of media convergence and disruption. He helps clients navigate the evolving landscape through AI, data and media innovation, and importantly, helps them understand and improve how they are represented across large language models and AI-powered search. He is a regular industry speaker and thought leader on AI, marketing effectiveness and the future of brand discovery.

Christina Garnett is a fractional Chief Customer Officer, trust strategist, author, and keynote speaker. Operating through her venture Neuemotion (neuemotion.com), she advises executive teams and high-growth companies on building Customer Trust Infrastructure, scaling customer advocacy, and treating brand-customer relationships as emotional, high-leverage assets.She is the author of Transforming Customer–Brand Relationships (Kogan Page) and the creator of the Customer Trust Equation. Previously, she served as Principal Marketing Manager at HubSpot, where she built and scaled the HubFans customer advocacy program. Today, her work at Neuemotion helps organizations bridge the gap between audience engagement, community-building, and long-term customer lifetime value.

As search funnels compress and over 60% of digital queries end without a website click, enterprise leaders are forced to rethink how they monetize audience attention and maintain search visibility.Dylan Conroy sits down with Mark Mamber, CEO of Tiki, to break down the mechanics of monetizing lost web traffic and leveraging Answer Engine Optimization (AEO) to capture market share across AI platforms.Key Topics Covered:Monetizing the 95% Exit Void: How contextual page signals and automated exit triggers convert lost site traffic into high-margin ad yield.Enterprise Auction Mechanics: Deep-linking intent-driven consumers directly to tier-one global travel networks like TripAdvisor, Expedia, and Kayak.Interactive AI Ad Syndication: Deploying custom brand LLMs as interactive chatbot units across third-party media networks (Envoy Reach).Answer Engine Optimization (AEO) via Reddit: How human-in-the-loop AI posting seeds clean source data into Large Language Models (Envoy Join).Real-Time Market Intelligence: Turning interactive consumer ad queries into strategic data dashboards for C-suite decision-makers.Mark Mamber is the CEO of Tiki, a proprietary ad-tech engine that has served the global travel vertical for over 15 years. He specializes in yield monetization infrastructure, interactive media solutions, and generative search strategies for publishers, OTAs, and Destination Marketing Organizations.Connect & Resources:Connect with Guest Mark Mamber: https://www.linkedin.com/in/markmamber/Visit Tiki: https://www.tiki.com/Follow Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/Scaled Performance Automation by Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Priscilla McKinney is a CEO, serial entrepreneur, author, keynote speaker, and the founder (or "Momma Bird") of Little Bird Marketing. Known for her irreverent, no-nonsense approach to B2B growth and digital transformation, she has built Little Bird Marketing into an award-winning content marketing and lead generation agency.She is the author of Collaboration is the New Competition and the creator of proprietary frameworks like the SOAR™ System, designed to help business leaders create sustainable, repeatable lead generation. A veteran podcaster herself with over 450 episodes hosted across her shows Ponderings from the Perch and Digital Transformation Success, McKinney is also a prominent figure across the market research and insights industry.Background: Trained in cultural anthropology, she spent her childhood traveling the world (living in Denver, Spain, and Germany).

Hawken Ritter is an AI engineer, product strategist, and tech leader specializing in agentic workflows and enterprise automation. He is the Head of Growth at Convey, an enterprise platform that enables non-technical teams—across publishers, agencies, and adtech platforms—to design, train, and deploy autonomous "digital teammates."Focus & PhilosophyThroughout his career in software engineering and product design, Hawken has focused on bridging the gap between complex software systems and everyday operational workflows. Rather than treating AI as a simple conversational "copilot" or writing code for custom API integrations, Hawken's work at Convey centers on screen-observation technology and deterministic AI execution.

Steve Red is the Co-Chief Creative Officer at Mod Op and the founder of the renowned creative agency Red Tettemer O'Connell + Partners (RTO+P), which joined Mod Op. With decades of experience touching creative and strategic direction across industries, he leads brand identity, creative storytelling, and campaign strategy with a conviction that advertising should be as intelligent and engaging as the audiences it serves.Eric J. Bertrand is the CEO of Mod Op, an independent, PE-backed platform agency spanning creative, media, technology, and analytics. Since leading Mod Op's formation in 2017, he has scaled the organization to over 500 team members through strategic growth and acquisitions, positioning the agency at the intersection of human creativity and advanced technology. He is also the author of Getting Digital Done and was named a 2024 Transformative CEO by The CEO Forum Group.

Alladan Flinn is an artist, musician, and entrepreneur who is fundamentally reshaping the physical collectibles market as the Founder and CEO of Based Trading Cards. Alladan's mission sits right at the intersection of high-end physical art, Bitcoin philosophy, and hard-asset economics. By combining elite craftsmanship—using heat-receptive thermal inks, 3D holographic patterns, and physical security features—with a strict 'digital-meets-analog' mindset, he's teaching a new generation about digital scarcity, low-time preference, and physical asset ownership. Today, we're diving into physical product marketing in a digital-first world, how to build a cult-like collector community, and turning art into a Trojan Horse for financial education.

Enterprise marketing teams face growing digital fatigue, as screen-based advertising alone struggles to capture deep customer loyalty.Don, Managing Partner at Salt & Pinch, breaks down how leading brands leverage experiential world-building and physical production to turn digital IP into high-converting real estate.Key tactical themes covered:- Scaling flexible production teams up to 240 members during peak production windows.- Translating entertainment and streaming IP into immersive pop-up retail environments.- Shifting B2B corporate keynotes from static product booths to human-centric spaces.- Engineering multi-acre brand installations on raw parking lot footprints.- Implementing circular, sustainable fabrication setups to minimize event waste.Don is the Managing Partner at Salt and its sister agency Pinch, managing experiential strategy, circular fabrication, and large-scale builds for clients including Amazon, Netflix, Lululemon, and Expedia.Connect with our guestFollow Don on LinkedIn: https://www.linkedin.com/in/don-strom/Explore Salt Creative: https://www.pinch-creative.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Sara Brooks is the Chief Growth Officer at BetterHelp, the world's largest online therapy platform. In her role, she leads global marketing, growth transformation, international expansion, and member acquisition, scaling the network to serve millions worldwide.With over 18 years of marketing leadership experience, Brooks has a proven track record of scaling consumer tech brands from early-stage startups through high-profile IPOs. Prior to joining BetterHelp, she held key growth and marketing roles at Meta (Facebook) and The RealReal during their pivotal scaling and public market phases.Known for combining hard performance data with empathetic brand storytelling, she has led landmark initiatives at BetterHelp, including the global "Feel Lighter" campaign and high-impact partnerships with figures like Lewis Capaldi and collegiate athletes to destigmatize mental health care.

Christian Jacobsen is an ad-industry entrepreneur, brand strategist, and the Co-Founder of The Many (formerly known as Mistress), an award-winning integrated advertising agency based in Santa Monica, California.A classically trained brand strategist who previously held roles at agencies like Ogilvy and Kastner & Partners (servicing brands like Red Bull), Jacobsen co-founded the agency in 2010 to pioneer a project-driven, highly adaptable agency model suited for digital-first media landscapes. Under his leadership, The Many has developed Cannes Lions-winning campaigns for global brands like Mattel (such as the viral, record-breaking life-size Hot Wheels stunts at the X Games), Netflix, ESPN, Disney, and American Apparel.

Allan Gungormez is a brand strategist, and social culture expert based in Los Angeles, California. He is the Chief Strategy Officer at MDRN Logic, a premier creative agency and strategy studio that specializes in social-first branding, internet culture, and entertainment marketing for global brands like Adobe, Crocs, DoorDash, Manscaped, Bad Bunny, and FX.Career & PhilosophyBefore MDRN Logic alongside Erica Coates, Allan spent over a decade leading strategy and creative direction for high-profile agencies, including senior roles at Mocean. Throughout his career, he has focused on helping brands transition away from traditional, top-down advertising models toward real-time, culture-led engagement.Allan is known for a zero-fluff approach to strategy that rejects generic industry platitudes and white-paper theories.

Camm Rowland, the Chief Creative Officer and Chief AI Officer at Kepler Group. Camm is an Emmy-winning creative leader named to Adweek's AI Power 50, sitting right at the chaotic intersection of data, human design, and emerging technology. Before leading applied AI and creative at Kepler, he held Executive Creative Director roles at Kohler Co. and Digital Kitchen. What makes Camm fascinating is that he isn't just treating AI as an efficiency tool—he is actively mapping how AI changes the physics of consumer discovery, brand building, and the future of human creative talent. Today, we're diving into the death of traditional funnels, when to use AI versus human craft, and what happens to the next generation of creative professionals when 'speed' replaces foundational skill-building.

Kristine Root is a brand strategist, agency leader, and the Founder & Chief Strategy Officer of Socha Branding.Bio HighlightsThe Agency Founder: Kristine founded Socha Branding, a food systems branding and marketing agency that partners with natural, organic, and regenerative brands, non-profits, and government programs across the food value chain.Systems Storytelling: With over 20 years of marketing experience, she specializes in using deep research, consumer insights, and systems thinking to help purpose-driven food and agriculture companies connect what they believe in with real market demand.Bridging Farm to Retail: Her work through Socha sits at the nexus of soil health, CPG supply chains, and consumer perception—helping everyone from small artisan food makers to global enterprise CPGs scale with integrity.

Outbound sales models relying on cold email and automated LinkedIn outreach are rapidly collapsing as C-suite decision-makers filter out generic digital noise.In this collaborative episode recorded live on The Optimist Brief with host Dan Lescarbeau (VP of Marketing at Iris North America), guest Dylan Conroy, host of The Ad Podcast, breaks down how establishing an executive media platform turns cold sales friction into an asymmetric business development engine. Conroy outlines how growth strategists and independent agencies leverage human-in-the-loop generative AI to automate background administration, prototype visual pitch assets in minutes, and achieve the execution scale of legacy holding company networks. Key tactical themes covered:Replacing transactional sales pitches with a value-first media model that grants direct access to enterprise prospects. Utilizing generative AI image and text tools to prototype client creative concepts in real time during preliminary pitch calls. Automating routine inbox and administrative workflows to maximize executive bandwidth for in-person relationship building. Leveling the playing field for boutique agencies competing against global holding networks through AI-enhanced operational efficiency. Structuring international event presence to convert passive conference attendance into a disciplined client acquisition pipeline. Connect & Scale Your Performance:Follow Guest Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/Explore Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Follow Host Dan Lescarbeau on LinkedIn: https://www.linkedin.com/in/danlescarbeau/Explore Iris Worldwide: https://www.iris-worldwide.com/

As open web publisher traffic drops due to changing search engine behaviors, enterprise brand advertisers face declining reach and measurement challenges.Stephen Upstone, CEO & Founder of LoopMe, breaks down how the company leverages artificial intelligence and a network of 30,000 mobile SDK integrations to bring brand advertising into mobile apps and Connected TV.Key tactical themes covered:- Reallocating media budgets from web environments to the resilient "open app internet".- Moving brand campaign metrics from top-of-funnel reach to trackable mid-funnel intent.- Deploying internal agentic AI to increase developer code output by 5x–6x.- Building supply-side seller agents to enable automated machine-to-machine media transactions.- Reallocating talent resources to support a 5-year strategic technology vision.Stephen Upstone is the CEO & Founder of LoopMe, an adtech platform optimizing brand advertising performance across mobile apps and Connected TV using AI.Connect to us or our guestFollow Stephen Upstone on LinkedIn: https://www.linkedin.com/in/stephenupstone/Explore LoopMe: https://loopme.ai/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Enterprise brand campaigns frequently struggle with inefficient audience targeting and poor match rates when relying on static data segments. Dharmesh Patel, Global Curation Strategy Lead at OnAudience, breaks down how multi-source identity graphs and supply-side curation are transforming programmatic media buying across the open web.Key tactical themes covered:Connecting 12 data sources within an ID graph to evaluate recency and frequency signals.Activating audience data at the SSP layer to optimize match rates and campaign KPIs.Using AI query agents to translate 25-page strategy documents into targetable ad segments.Preparing adtech architecture for automated bot-to-bot (MCP to MCP) system interactions.Embedding audience data early in creative planning to bridge the gap between creative and media execution.Dharmesh Patel is the Global Curation Strategy Lead at OnAudience (Cloud Technologies), overseeing global curation models, taxonomy strategy, and programmatic data partnerships.Connect with our guest:Follow Dharmesh Patel on LinkedIn: https://www.linkedin.com/in/darthmesh/Explore OnAudience : https://www.onaudience.com/Simplify Paid Media Process with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Enterprise marketing and lifecycle engineering teams often run into campaign execution bottlenecks and privacy constraints when attempting to scale multi-channel customer journeys.Spencer Burke, Senior Vice President of Growth at Braze, breaks down how to embed agentic AI and customizable Large Language Models into automated lifecycle platforms.Key tactical themes covered:Transitioning from static recommendation blocks to real-time, LLM-generated product synthesis.Using in-product AI assistants (Operator) to process complex customer journey configurations.Preserving corporate privacy standards through flexible "Bring Your Own LLM" cloud integrations.Designing interactive B2B event marketing campaigns that generate crowdsourced content streams.Spencer Burke is the Senior Vice President of Growth at Braze, overseeing global commercial expansion, enterprise go-to-market strategies, and lifecycle technology integrations.Connect with our guest:Follow Spencer Burke on LinkedIn: https://www.linkedin.com/in/spencertburke/Explore Braze: https://www.braze.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure.Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent.Key topics covered include:Bypassing enterprise spend minimums to access top-tier Demand-Side Platforms.Evaluating why client budgets are shifting from major holding networks to agile indie agencies.Navigating European expansion and maintaining simple GDPR compliance across borders.Deploying agentic AI trading models to automate real-time media buying.Building custom adtech workflows using large language models without dedicated coding teams.Christoph Berg is the CEO and Founder of MINT Square GmbH, a programmatic infrastructure provider helping European independent agencies scale their media capabilities.Connect with Christoph:Follow Christoph Berg on LinkedIn: https://www.linkedin.com/in/christophberg/Explore MINT Square: https://mint-square.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Mid-market enterprises and growing brands frequently face severe market friction when trying to compete against category captains with massive advertising budgets.Courtney Lewis, CEO & Partner, and Courtney Williams, Chief Growth Officer & Partner at The Variable, break down how to identify, unlock, and scale hidden growth variables to drive outsized market impact.Key tactical themes covered:Uncovering hidden levers in consumer perception and media consumption for challenger brands.De-risking AI implementation by giving creative teams psychological permission to fail.Building sustainable talent pipelines through structured mentorship and internship architecture.Analyzing the competitive advantages of independent agencies over corporate holding company networks.Courtney Lewis is CEO & Partner and Courtney Williams is Chief Growth Officer & Partner at The Variable, an independent agency helping growth-focused underdog brands punch above their weight class.Connect with our guests:Follow Courtney Lewis on LinkedIn: https://www.linkedin.com/in/courtney-lewis-187b36114/Follow Courtney Williams on LinkedIn: https://www.linkedin.com/in/courtlyndelle/Visit The Variable: https://thevariable.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Programmatic advertisers frequently face low engagement and conversion bottlenecks caused by static, generic display ad formats.Fabrice Rousseau, Director of Advertising Experiences at Amazon, breaks down the major update to Amazon's Responsive E-commerce (REC) ad product and how generative AI is transforming display advertising across the open web.Key topics covered include:Automating creative asset generation—including full-bleed images, motion, and video—directly from product detail pages.Integrating Amazon's "Prompt" agentic shopping assistant into open web banner formats.Utilizing runtime Dynamic Creative Optimization (DCO) to personalize creative per publisher context and user intent.Driving downstream brand impact and a 27% conversion lift over traditional display units.How to set up component-based REC campaigns inside the Amazon DSP.Fabrice Rousseau is the Director of Advertising Experiences at Amazon Ads, leading product innovation, automated creative engineering, and agentic e-commerce applications.Connect with our guest:Follow Fabrice Rousseau on LinkedIn: https://www.linkedin.com/in/fabricerousseau/Explore Amazon Ads: https://advertising.amazon.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many agency and corporate sales teams lose new business pitches despite having superior creative work because they lack the presentation skills to sell their ideas effectively. Ben Levy, CEO and Founder of "Sell It Great," breaks down how to build a structured presentation framework that closes the execution gap and improves pitch win rates.He shares practical insights on using low-stakes internal meetings as practice grounds, analyzing video recordings to fix body language ticks, and leveraging strategic silence to emphasize core messaging during client negotiations.Key tactical themes covered:Closing the gap between creative work quality and presentation delivery.Debunking the "natural presenter" myth to make public speaking a trainable team skill.Using internal agency prep sessions as safe practice spaces.Reviewing practice videos to catch and correct unconscious body language habits.Applying strategic silence to project confidence and give clients time to process key points.Ben Levy is the Founder and CEO of "Sell It Great," coaching executives, agency leaders, and sales teams on pitch mechanics and presentation skills.Connect with our guest:Follow Ben Levy on LinkedIn: https://www.linkedin.com/in/sellitgreat/Explore Sell It Great Frameworks: https://sellitgreat.com/Optimize Your Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Emma Witkowski is a highly accomplished digital media executive, strategic investor, and the Vice President of Media Solutions at WildBrain, a global leader in kids and family entertainment. In her role, she drives advertising sales and monetization strategy across WildBrain's massive digital ecosystem—including YouTube, FAST channels, AVOD, and immersive gaming integrations on Roblox and Fortnite—for timeless properties like Teletubbies, Strawberry Shortcake, and Inspector Gadget.Key Career MilestonesThe Media Solutions Leader: Based in Los Angeles, Emma brings over two decades of heavy-hitting experience in digital strategy, investment planning, and advertising ecosystem engineering.

Many enterprise brand strategies face dropping engagement rates because they allocate budgets through disruptive paid networks that modern digital consumers systematically tune out.Josh Rosenberg, co-founder and CEO of Day One Agency, breaks down how to construct high-yield earned media strategies by balancing core storytelling with targeted community tracking.He shares his operational playbook for using internal data vaults to monitor internet trends, running short flash promotions to validate memes safely, and partnering with niche independent Substack curators to capture trusted audience authority.Key tactical themes covered:Transitioning expensive paid media spend into unfragmented organic sharing pipelines.Utilizing specialized data vaults to track long-term consumer communication patterns.Running short flash validation loops to de-risk full campaign budgets.Tracking how Gen Alpha media habits influence millennial family spending choices.Partnering with independent newsletter networks to increase long-term brand authority.Josh Rosenberg is the Co-Founder and CEO of Day One Agency, directing integrated public relations, earned creativity frameworks, and cross-channel marketing systems for dominant global enterprises.Connect with your guest:Follow Josh Rosenberg on LinkedIn: https://www.linkedin.com/in/jzrosenberg/Explore Day One Agency: https://d1a.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience poor campaign performance because they rely on fragmented regional agency silos that use confusing, jargon-heavy copy. Adam Reeves, Chief Creative Officer, and Julien Bissuel, Chief Executive Officer at 72andSunny Toronto, break down how to optimize asset development and increase brand relevance by deploying a borderless cross-office architecture.They share their operational playbook for combining multi-market production resources smoothly, deconstructing complex industry terms through candid human realism, and turning large-scale experiential real estate networks into high-yield engines for B2B new business acquisition.Key tactical themes covered:Transitioning regional campaign distribution into borderless network blueprints.Unifying cross-office production assets to execute seamless tech campaigns.Differentiating financial services brand messaging using radical simplicity.Embracing candid human conversations over complex corporate industry jargon.Preserving long-term client relationships through experiential B2B lead generation.Adam Reeves is the CCO and Julien Bissuel is the CEO at 72andSunny Toronto, directing multi-market content distribution and integrated account acquisition strategies.Connect with us and our :Follow Adam Reeves on LinkedIn: https://www.linkedin.com/in/adam-reeves-7238a2b4/Follow Julien Bissuel on LinkedIn: https://www.linkedin.com/in/julien-bissuel-b2b3822/Explore 72andSunny Solutions: https://www.72andsunny.com/Simplify paid socail Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams struggle to build real customer connection because they rely on transactional, feature-heavy product copy that fails to break through crowded digital channels. Juliana Cobb, Chief Creative Officer, and Rich Santiago, Chief Strategy Officer at 72andSunny New York, break down how to optimize asset development and increase brand relevance by embedding inclusive creative frameworks directly into active cultural spaces.They share their operational playbook for compressing creation timelines through close client collaboration, running authentic creator-led campaigns that bypass forced corporate scripts, and using athletic competitive models to reduce development workflow strain across regional offices.Key tactical themes covered:Transitioning product campaigns into integrated experiential platforms.Bringing clients directly into strategic rooms to shorten production cycles.Differentiating legacy properties inside highly saturated online spaces.Activating employee advocacy networks and creator talent using their natural tone.Utilizing athletic team models to manage operational project strain.Juliana Cobb is the CCO and Rich Santiago is the CSO at 72andSunny New York, directing multi-market creative distribution and brand relevance strategy for premier global enterprises.Connect with us and our guests:Follow Juliana Cobb on LinkedIn: https://www.linkedin.com/in/julianacobb/Follow Rich Santiago on LinkedIn: https://www.linkedin.com/in/rich-f-santiago/Explore 72andSunny: https://www.72andsunny.com/Streamline paid social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative networks.They share their operational playbook for compressing creation pipelines to finalize marquee sports media in under two weeks, navigating category saturation inside competitive retail aisles, and using the universal language of global sports and entertainment to scale messaging across geographic borders without high translation costs.Key tactical themes covered:Transitioning global campaign distribution into flexible bespoke network models.Bringing clients into the strategy room to compress creation cycles.Differentiating legacy brands inside crowded product verticals.Embracing cultural tension inside high-visibility media ad spaces.Leveraging international sports growth to reduce localized translation friction.Chris Kay is the International CEO at 72andSunny, and Maria Galleriu,Chief Strategy Officer International, is leading the global expansion initiatives and cross-office creative networks for dominant enterprise brands.Connect & us and 72andSunny:Follow Chris Kay on LinkedIn: https://www.linkedin.com/in/ckay1/Follow Maria Galleriu on LinkedIn: https://www.linkedin.com/in/maria-galleriu/Explore 72andSunny: 72andsunny.comSimplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups struggle to meet their growth goals because they allocate diversity budgets through fragmented programmatic ad buys that fail to connect with target consumer markets. Gary Coichy, founder and CEO of Pod Digital Media, breaks down how to construct high-performance marketing engines by connecting corporate budgets directly with over 400 specialized multicultural publications.He shares his operational playbook for navigating the industry shift from basic audio streams to visual video podcast environments, using direct product demonstrations to increase click conversions, and setting up cost-effective sidecar campaigns around major cultural and sports events to maximize media efficiency.Key tactical themes covered:Structuring centralized networks to scale multi-publication diversity spends.Transitioning ad creative assets from passive background listens to visual home television spaces.Aligning custom creator guidelines with authentic host-read endorsements.Deploying direct product demonstrations within video feeds to improve conversion tracking.Designing affordable live event activations around major cultural windows. Gary Coichy is the founder and CEO of Pod Digital Media, leading advanced multi-market podcast networks and multicultural data positioning models for global enterprise brands.Connect & Scale Your Media Spends:Follow Gary Coichy on LinkedIn: https://www.linkedin.com/in/garycoichy/Explore Pod Digital Media: https://www.poddigitalmedia.com/Simplify Paid Social Strike Social: https://strikesocial.com/guaranteed-performance-marketing/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates. Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies.He shares his operational playbook for evaluating inbound ad requests in real time, combining advanced real-world datasets like geolocation and point-of-sale actions, and leveraging human strategy context to optimize publisher yields.Key tactical themes covered:Building server-embedded machine learning models to maximize processing speeds.Aligning buy-side DSP targeting and seller channel inventory data protocols.Utilizing strategic human nuance to guide automated network suggestions.Processing ad queries agnostically to handle identity deprecation barriers.Integrating offline transaction metrics with online conversion loops.Ian Maxwell is the Chief Executive Officer at Converge Digital, directing cross-border programmatic ad infrastructure and un-siloed data integration networks.Connect with us:Follow Ian Maxwell on LinkedIn: https://www.linkedin.com/in/ian-maxwell-2553761a/Explore Converge Digital: https://www.converge-digital.com/Guaranteed Paid Media, Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to balance buyer platform leverage, and re-engineering campaign asset placements to enable direct, in-unit e-commerce tracking.Key tactical themes covered:Unifying supply-side software pipelines via single-tag monetization architectures.Deploying programmatic data platforms to help independent publishers counter buyer leverage.Evaluating middleman markups and managing team shifts toward agency in-housing.Navigating digital real estate challenges as outbound search engine link clicks drop.Integrating direct purchase actions inside standard content ad slots.Robin de Wit is the Director of Product Marketing at Refinery89, managing universal monetization design and cross-platform infrastructure scaling for open-web digital networks.Connect with our guest:Follow Robin de Wit on LinkedIn: https://www.linkedin.com/in/robin-de-wit/Explore Refinery89: https://refinery89.com/Manage Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Rhonda Swan is a global brand strategist, public relations executive, best-selling author, and the Founder and CEO of the Unstoppable Branding Agency (UBA).The Corporate Shift to Digital PioneerRhonda began her career in corporate America, holding an MBA and working as a high-level marketing executive for a Fortune 100 pharmaceutical company (GSK), where she managed massive multi-quarter advertising budgets. Driven by a desire to prioritize family and lifestyle freedom over traditional corporate life, she made the bold choice to leave her corporate job in the mid-2000s. She quickly built a digital marketing infrastructure, famously becoming one of the early female entrepreneurs to scale an online business to over 7 figures using automated sales funnels.The Unstoppable Legacy & Media FootprintThe Agency: Alongside her husband, Brian Swan, she founded the Unstoppable Branding Agency.

Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.She shares her operational playbook for securing early space on tight customer shortlists, activating internal data teams as trusted category experts, and deploying competitive regional pilot campaigns to accelerate organizational change management and tool adoption.Key tactical themes covered:Restructuring campaign messaging to support the buying committee's need for safe choices.Positioning authority assets for analyst recommendations before standard search link traffic declines.Transforming employee advocacy channels by training in-house staff to serve as deep category educators.Unifying technology systems with deep operational changes to satisfy corporate efficiency directives.Utilizing internal market rivalries to drive swift cross-functional change management.Sangeeta Prasad is the Chief Marketing Officer at Slalom, directing global positioning strategy and integrated systems integrator partner frameworks for dominant corporate clients.Connect with our guest:Follow Sangeeta Prasad on LinkedIn: https://www.linkedin.com/in/sangeetaprasad/Explore Slalom: https://www.slalom.com/Automate Performance Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead?Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms.The conversation covers several key tactical areas:Decentralizing agency fixed-cost structures via custom operational software solutions (Croud OS).Bridging the operational gap between social-first creative production and paid media performance distribution.Establishing reliable corporate metrics and economic modeling accountability frameworks for creator spending.Engineering custom programmatic solutions to overcome cookie deprecation and data signal loss.Sustaining deep local market cultural value across 120 target regions simultaneously.Luke Smith is the Global CEO and Founder of Croud, a leading tech-enabled digital media agency operating out of London, New York, Atlanta, and Dubai, servicing over 120 markets globally through a specialized network of over 2,000 marketing professionals.Connect with the Guest & Partners:Follow Luke Smith on LinkedIn: https://www.linkedin.com/in/lukesmithcroud/Explore Croud: https://croud.com/Optimize Your Paid Media with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow Host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing strategies face dropping conversion tracking metrics because they rely on closed ad-tech vendors that introduce platform bias into campaign attribution. Mathieu Roche, co-founder and CEO of ID5, breaks down how to construct neutral identity infrastructure to protect cross-channel addressability and secure reliable measurement.He shares his operational playbook for navigating the shift toward agentic advertising, altering data graphs to track automated consumer assistants, and using internal team hackathons to automate routine sales and CRM processes.Key tactical themes covered:Building neutral identity channels to protect unbiased attribution tracking.Modifying data graphs to track verified virtual agents across the purchase funnel.Shifting identity tech priorities from baseline audience targeting to outcome measurement.Linking automated AI transactions directly back to programmatic ad investments.Utilizing structured team sprints to automate routine operational follow-up tasks.Mathieu Roche is the co-founder and CEO of ID5, directing un-siloed identity architecture and multi-platform validation systems for leading digital publishers.Connect with our guest:Follow Mathieu Roche on LinkedIn: https://www.linkedin.com/in/mathieuroche/Explore ID5 Solutions: http://id5.ioOptimize Performance Advertising with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Kerry Sykes is a fashion designer, entrepreneur, and the Founder and CEO of BAYE London, an eco-luxury swimwear and resortwear brand.The Vision & GenesisBorn in South Africa, Kerry built her deep technical design expertise working in London's premier lingerie and swimwear space. Her career has been uniquely shaped by global travel and a personal passion for coastal culture. After decades of experiencing the frustration of poorly fitting swimwear—and navigating her own personal battles with body image—Kerry launched BAYE London to challenge the traditional boundaries of the industry. The brand's name is an acronym for "Be All You Envision," reflecting a foundational ethos centered around female empowerment, self-love, and radical body positivity.Design & Technical Execution

Many corporate marketing strategies face dropping conversion rates because they rely entirely on open-source software, generating overlapping briefs that wash out into an uninspired middle ground.Anthony Romano, CEO at Laughlin Constable, breaks down how to construct internal AI operating systems to organize team expertise into permanent, collaborative knowledge blocks.He shares his operational playbook for preparing brand datasets to handle autonomous machine-to-machine shopping, building layer-free full-service agency architectures, and using specialized data libraries to ensure briefs start at an advanced 80% baseline.Key tactical themes covered:Building internal AI operating networks to protect corporate data and campaign uniqueness.Modifying commodity product datasets to remain visible inside automated retail filters.Unifying design strategy and programmatic media planning under layer-free structures.Addressing modern team alignment drops caused by fast vertical department silos.Restructuring massive digital operations into agile mini-agency models to optimize performance.Anthony Romano is the Chief Executive Officer at Laughlin Constable, leading layer-free full-service media platforms and proprietary AI software design for dominant consumer brands.Connect & Secure Your Strategy Edge:Follow Anthony Romano on LinkedIn: https://www.linkedin.com/in/aromano/Explore Laughlin Constable Solutions: https://www.laughlin.com/Automate Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Armin Molavi is a seasoned global brand architect, enterprise marketing executive, and the Chief Marketing Officer at Instructure, the edtech giant behind Canvas by Instructure (the world's leading learning management platform).With over 20 years of experience leading massive brand transformations, Armin specializes in taking complex, legacy organizations and modernizing their market narrative. Before stepping into the edtech space at Instructure, he built a powerhouse career on both the agency and corporate brand sides. Notably, he served as the Global Head of Media and Marketing Operations at Hilton, where he managed their international agency ecosystem, drove massive digital efficiency, and helped steer the hospitality giant through an era of aggressive digital transformation.

Christian Brown is an American tech entrepreneur, marketing executive, and creator economy strategist based in the New York area. He is best known as the Co-Founder and Chief Marketing Officer (CMO) of Glewee, an all-in-one influencer marketing platform that automates and scales how brands, agencies, and creators collaborate. Recognized by Forbes on their 30 Under 30 list for Marketing & Advertising, Brown is a prominent voice in the martech space, specializing in Gen Z consumer behavior, data attribution in influencer networks, and creator monetization.Early Life and EducationBrown's path to tech entrepreneurship began with an early immersion into social media and brand dynamics. He attended DePaul University in Chicago, where he graduated with a Bachelor of Arts in Public Relations, Advertising, and Applied Communication.

Many corporate marketing groups see dropping conversion rates because they place ad budgets across saturated, untrusted feeds that fail to engage the modern consumer.Jim Squires, Chief Marketing Officer at Reddit, details how to build high-performance, full-funnel ad campaigns by placing creative assets inside active, human-curated community networks.He shares his operational playbook for using advanced data intelligence layers to track competitor landscape shifts, managing public brand critique confidently, and designing brand-true ad creative that lowers down-funnel acquisition friction.Key discussion topics include:Moving past static awareness ads to implement full-funnel performance tracking systems.Capturing high-intent purchase decisions within interest-driven consumer forums.Processing unstructured text assets using centralized community data platforms.Managing brand safety risks by keeping ad creative consistent with your corporate identity.Integrating unfiltered public feedback into ad designs to build consumer trust.Jim Squires is the Chief Marketing Officer at Reddit, directing programmatic ad infrastructure, community insight design, and dataset distribution pipelines for global enterprise brands.Connect & Scale Your Reddit Performance Capital:Follow Jim Squires on LinkedIn: https://www.linkedin.com/in/jimcsquires/Explore Reddit for Business: https://www.redditforbusiness.com/Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise brand strategies face dropping engagement rates because their visual messages are broken apart and altered across highly fragmented media channels. Mark Figliulo, founder and Creative Chairman at FIG, breaks down how to build high-performance creative databases to analyze visual, textual, and musical components across millions of assets.He shares his operational framework for navigating the branding battles between leading AI platforms, unifying creative execution with programmatic media planning networks, and sourcing custom data foundations to prevent repetitive campaign insights during client pitches.Key tactical themes covered:Tracking and correcting layout alterations across fragmented vertical environments.Tagging design assets with unique IDs to track performance across distribution pipelines.Aligning creative agency design directly with programmatic media network buying.Analyzing the long-term corporate value of humor, transparency, and moral foundations.Mixing automated workflows with custom data pools to avoid repetitive strategy layouts.Mark Figliulo is the founder and Creative Chairman at FIG, directing creative data tracking and asset architecture pipelines for premier consumer accounts.Connect & Protect Your Creative Assets:Follow Mark Figliulo on LinkedIn: https://www.linkedin.com/in/mark-figliulo-2817b19/Explore FIG: https://www.figagency.com/Automate Performance Marketing Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups experience declining conversion rates because they view sports sponsorships as generic logo placements that audiences easily ignore. Alex Charkham, lead strategist at Ignite, breaking down how to transform multi-year sports agreements into adaptive, integrated assets that drive core business growth.He shares his operational playbook for analyzing Formula 1's massive shift to digital-first demographics, managing intellectual property protections against competitor ambush ads, and leveraging first-mover advantages across cross-border franchise expansions.Key tactical themes covered:Restructuring passive sponsorship contracts into multi-channel narrative partnerships.Enforcing strict legal guidelines to isolate competing brand lines during peak global events.Leveraging integrated assets—including content, player talent, and first-party data—to optimize marketing plans.Navigating demographic modernizations inside historic sports properties to capture younger audiences.Managing early-stage brand risk across newly launched international franchises.Guest Profile: Alex Charkham is the lead strategist at Ignite, directing integrated sports, entertainment, and media allocations for global enterprise brands within the Omnicom Group.Connect & Scale Your Performance Capital:Follow Alex Charkham on LinkedIn: https://www.linkedin.com/in/alex-charkham-511a5110/Explore Ignite: https://www.ignite-sports.co.uk/Optimize Media Allocations with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many agribusiness operators and food manufacturing networks face compressed profit margins because they treat premium ingredients as generic wholesale commodities. Ali Cox, founder and CEO of Noble West, breaks down how to build high-performance value-add brands by combining detailed supply chain tracking with targeted client positioning. She shares her strategic framework for analyzing cross-border food systems, maximizing consumer attention by leveraging underutilized physical product surfaces, and leveraging corporate social responsibility records to build deep customer loyalty.Key discussion topics include:Moving past commodity price drops by designing premium value-added brands.Positioning specialized agencies to dominate niche vertical marketing sectors.Sourcing corporate partners through shared operational challenges and transparency.Evaluating international food trends to align campaign copy with taste quality over volume size.Utilizing physical product surfaces for high-reach event marketing placements.Ali Cox is the founder and CEO of Noble West, leading vertical marketing initiatives and value-add brand positioning for the food and agricultural sectors.Connect with our guests or host:Follow Ali Cox on LinkedIn: https://www.linkedin.com/in/alicox/Explore Noble West Agency: https://wearenoblewest.com/ Automate Multi-Channel Media Budgets with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing groups struggle with low campaign relevance because they rely on generic ad layouts that fail to interest digital native buyers. Rogier Vijverberg, Chief Creative Officer and founder of SuperHeroes, details how to build agile content pipelines by structuring parallel creative collectives.He shares his operational playbook for choosing between automated generative AI art and camera-shot human documentaries, maximizing consumer attention in crowded public spaces, and linking physical retail spaces with dynamic out-of-home display networks.Key discussion topics include:Restructuring traditional agency models into specialized multi-tier creator networks.Managing brand safety risks by deciding when to deploy automated graphics vs. real-world film.Scaling physical visibility using interactive digital out-of-home (DOOH) canvas networks.Navigating creative shifts as big tech systems arrive at global corporate ad festivals.Transforming brick-and-mortar storefronts into interactive showrooms that guide buyers to digital channels.Guest Profile: Rogier Vijverberg is the Chief Creative Officer and founder of SuperHeroes, leading multi-hub agency teams and parallel creative networks across Europe and the United States.Connect & Scale Your Creative Pipelines:Follow Rogier Vijverberg on LinkedIn: https://www.linkedin.com/in/rogiervijverberg/Explore SuperHeroes agency: https://hellosuperheroes.com/Optimize Cross-Channel Performance ROI with Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams see poor campaign performance because their digital content gets lost in an online landscape filled with repetitive automated templates.Govind Balakrishnan, Senior Vice President of the Express Product Group at Adobe, breaks down how to build high-performance creative pipelines by balancing automated layout tools with distinct human voice.He shares his framework for navigating modern consumer attention trends, utilizing fast generative prototyping systems to build clear video proof-of-concepts, and deploying natural language design interfaces to streamline multi-market asset production.Key discussion topics include:Using advanced design platforms to free up creative strategy time for human teams.Weaving unique perspectives and brand identities into automated content production chains.Running fast prototyping video generation tests to de-risk marketing spend.Managing content quality goals as digital media distribution channels grow more crowded.Modifying creative design fields using direct two-way conversational text commands.Govind Balakrishnan is the Senior Vice President of the Express Product Group & Digital Media Services at Adobe, leading engineering and cloud ecosystem consolidation.Connect & Optimize Your Creative Workflows:Follow Govind Balakrishnan on LinkedIn: https://www.linkedin.com/in/govindbalakrishnan/Explore Adobe Express Features: https://www.adobe.com/express/Automate Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams struggle to hit growth milestones because they rely on generic target metrics that fail to anticipate shifting customer motivations.Michon Martin, CEO of R&R partners, details how to build advanced tracking systems using deep consumer segmentation and custom predictive tools. She shares her framework for optimizing large-scale media campaigns, including long-term work for Las Vegas, Puerto Rico, and Brand USA, by adapting results-oriented campaign models to capture modern consumer demand in the transformation economy.Key discussion topics include:Using data science to maintain multi-decade brand accounts.Structuring deep consumer profiles so audiences see their lifestyles in a product.Developing proprietary analytics platforms to forecast customer choices before launch.Applying results-driven political campaign styles to minimize corporate budget waste.Adjusting experience campaign assets to connect with the consumer need for renewal.Michon Martin is the Chief Executive Officer of R&R partners, leading data-driven destination marketing and customer choice tracking systems for global brands.Connect:Follow Michon Martin on LinkedIn: https://www.linkedin.com/in/michonmartin/Explore R&R partners: https://rrpartners.com/Scale Performance ROI with Strike Social automation: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Remco Westermann is a Dutch media, gaming, and adtech entrepreneur who serves as the Founder and CEO of Verve Group SE (formerly known as Media and Games Invest (MGI). With over three decades of professional experience, he has spent more than 20 years building, acquiring, and scaling digital mobile media and online entertainment platforms across Europe and North America.Career Highlights & LeadershipVerve Group SE: Westermann established the foundation of the company by acquiring 100% of the distressed German games company gamigo group AG from Axel Springer. Through a highly active M&A strategy—executing over 35 acquisitions across the gaming and digital advertising sectors (including companies like Captify®)—he transformed the business from a gaming publisher into a massive, publicly traded adtech software platform that matches global advertiser demand with publisher ad supply.

Many corporate marketing teams struggle to build real audience connection because they depend too heavily on basic digital channels that are increasingly cluttered with automated noise and spam.Neda Whitney, President of MATTE Projects, breaks down how to design immersive, multi-sensory physical environments that drive deep customer retention and brand equity.She shares her tactical blueprint for managing high-value consumer journeys, from launching custom luxury yachts to leveraging '90s nostalgia to connect legacy intellectual property with younger audiences.Key discussion topics include:Moving past short-term digital ads to invest in immersive physical spaces.Justifying experiential event budgets to corporate finance officers without relying on short-sighted click metrics.Structuring custom, end-to-end travel environments for ultra-high-net-worth consumers.Deploying targeted launch spaces to drive inescapable media visibility for streaming properties.Reviving classic entertainment properties through creator-led lifestyle events.Neda Whitney is the President of MATTE Projects, directing high-end experience design pipelines across New York, Los Angeles, and Mexico City.Follow Neda Whitney: https://www.linkedin.com/in/nedanamiranian/Explore MATTE Projects: https://matteprojects.com/Maximize Omnichannel Performance ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy. Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.He shares his approach to navigating the shift toward automated "agentic" shopping networks, using large-scale simulated data frameworks to maintain visibility in automated retail loops.Key discussion topics include:Bypassing late-stage campaign additions to integrate cross-cultural insights directly into core strategy.Optimizing brand positioning to remain competitive when autonomous AI assistants handle routine consumer shopping.Deploying automated research systems to track consumer choices across diverse demographic segments.Retraining operational staff from basic administrative tracking into creative and strategic service positions.Positioning regional market hubs as entry points for international business expansion.Guest Profile: Jorge Plasencia is the CEO of Republica Havas and Global Chief Client Officer of the Havas network, managing client alignment across 700 partner agencies in 100 countries.Connect & Scale Your Operations:Follow Jorge Plasencia on LinkedIn: https://www.linkedin.com/in/jorgeplasencia/Explore Republica Havas: https://republicahavas.com/Optimize Omnichannel Performance Capital with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams struggle with long pipeline delays because they target narrow executive profiles while overlooking key buying committee members.In this episode, Sascha Eder, founder and CEO of NewtonX, explores how to run comprehensive account-based research using open knowledge graphs to find verified, niche business buyers.He outlines his strategy for combining primary human validation with predictive synthetic data models to build highly accurate, continuous testing systems across a product's lifecycle.Key discussion topics include:Deconstructing targeting errors to accurately map complex corporate buying groups.Crafting tailored multi-channel messaging pathways to align secondary stakeholders like procurement and tech deployment.Building custom-recruited expert networks to eliminate data fraud issues common in traditional panels.Deploying verified synthetic persona architectures for continuous, fast concept testing.Managing research budget priorities to focus resources on core data verification as AI shortens timelines.Guest Profile: Sascha Eder is the founder and CEO of NewtonX, leading advanced B2B market intelligence initiatives for over 600 dominant global enterprises.Connect & Drive Your Growth Engine:Follow Sascha Eder on LinkedIn: http://linkedin.com/in/saschajeder/?skipRedirect=trueExplore NewtonX Solutions: https://tinyurl.com/NewtonXAtTheAdPodcastMaximize Omnichannel Performance ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many media companies run into serious scaling issues because their digital content tools are spread across separate, clunky platforms. Tyler Denk, CEO at beehiiv, breaks down how to bundle newsletters, premium subscriptions, and podcast networks into one clean delivery system. He shares his blueprint for bypassing social media algorithm changes by focusing on direct email distribution channels to build predictable, long-term brand equity.Key discussion areas include:Using first-party pixel data to scale cross-newsletter ad placements programmatically.Streamlining tech stacks by replacing fragmented blogging, mailing, and billing tools.Bundling premium content subscriptions across text and audio with Spotify Open Access.Protecting audience distribution loops from variable social media algorithms.Managing high delivery metrics (99.8%) while scaling automated advertising systems.Guest Profile: Tyler Denk is the CEO at beehiiv, directing advanced content delivery infrastructure that handles over 4 billion monthly email impressions.Connect & Scale Your Business:Follow Tyler Denk on LinkedIn: https://www.linkedin.com/in/tyler-denk/Explore beehiiv Platform: https://www.beehiiv.com/Optimize Your Paid Media Strategies with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Many corporate marketing teams rely too heavily on digital channels, leaving their campaigns vulnerable to high ad fatigue and rising acquisition costs.In this episode, Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT Media, details the strategic evolution of out-of-home advertising into interactive "IRL Media."She explains how modern brands use physical assets as core campaign drivers rather than late-stage additions, creating a reliable foundation for digital and social media engagement.Strategic areas analyzed include:Transitioning legacy outdoor placements into programmatic digital transit networks.Deploying the "Stadium Surround" framework to capture high-value consumer attention during event travel.Combining physical assets with mobile tech through AR integrations and QR code handoffs.Using Destination Media methods to turn physical installations into viral social media content.Building effective industry partnerships via collaborative marketing hackathons.Stacy Minero is the Chief Marketing & Experience Officer at OUTFRONT Media, managing large-scale brand strategy and digital media integration across premier metropolitan transit networks.Connect & Scale Your Business:Follow Stacy Minero on LinkedIn: https://www.linkedin.com/in/stacy-minero-79287b4/Explore OUTFRONT Media: https://www.outfront.com/Optimize Your Paid Media Strategies with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value.At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore how "commerce everywhere" platforms link social content channels directly with performance economics.Key Themes Covered:Overhauling brand campaigns from loose vanity metrics toward trackable outcomes systems.Scaling transaction infrastructure models to process billions in gross merchandise volume.Redefining affiliate tracking methodologies to prioritize viewer dwell time over basic clicks.Structuring joint equity partnerships that give digital talent deep skin in the game.Transitioning Western retail distribution toward integrated live streaming social commerce channels.Todd Ulise is the Chief Revenue Officer at Nomix Group, where he directs global monetization strategy and infrastructure distribution layers for high-growth commerce spaces.Connect with Todd Ulise on LinkedIn: https://www.linkedin.com/in/toddulise1/Explore Nomix Group Platforms: https://www.nomixgroup.com/ Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/