Podcast appearances and mentions of tom shapiro

"Deeper ICP understanding solves 99% of your marketing problems including differentiation. Most B2B teams scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience, their pain points, their priorities, and what keeps them up at night you unlock messaging that resonates, content that converts, and positioning your competitors can't copy.” Tom Shapiro, CEO of Stratabeat In this episode of Revenue Boost: A Marketing Podcast, titled The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume, host Kerry Curran welcomes back Tom Shapiro, CEO of Stratabeat and author of Rethink Lead Generation, for a high-impact conversation about what's no longer working in B2B marketing and what to do instead. Tom shares what he's hearing from CMOs and growth leaders across the industry: the old B2B marketing playbook built on volume, vanity metrics, and outdated tactics is dead. Today, differentiation and deep audience understanding are the new non-negotiables. Together, Kerry and Tom explore the modern marketer's biggest challenges: cutting through the noise, adapting to evolving buyer behavior, and building strategies that go beyond tactics to deliver lasting revenue impact. You'll learn: Why deeper ICP research is the foundation of everything from differentiation to content strategy How to use original research to create market-leading content, build thought leadership, and feed your demand gen engine What most teams get wrong about SEO and how to leverage it strategically even as AI reshapes the SERP How to identify high-intent website visitors and activate personalized outreach within 24 hours The power of CRM win/loss analysis, sales call listening, and real-time behavioral data in shaping smarter campaigns Tom also shares how marketers can partner more closely with sales to uncover fresh insights, sharpen messaging, and continuously improve website performance to reflect what truly matters to their buyers. Whether you're a CMO at a scaling SaaS company or a demand gen leader trying to drive pipeline in a saturated market, this episode delivers practical, proven ways to rethink your strategy, realign with your audience, and win with value not just volume.

In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro, is the founder and CEO of Strata Beat. He shares his knowledge and experience, including how he helped grow iProspect from $12 million to $75 million in yearly revenue. As an expert in neuroscience, psychology, and behavioral intelligence, Tom offers a fresh way to think about SEO and audience engagement.Key Timecodes(0:48) - Guest Introduction: Tom Shapiro and his background(1:32) - Discussion on SEO performance report by Strata Beat(2:17) - Explanation of AI Overview by Google(3:01) - Importance of ranking in AI Overviews(4:27) - Misconceptions about AI overviews and SEO(5:52) - Strategies for optimizing for AI Overviews(7:04) - Reverse engineering approach for AI Overviews(8:08) - Audience segmentation and its impact on SEO(9:53) - Explanation of audience segmentation(12:27) - Content strategies for effective audience segmentation(14:01) - Adding free tools to websites and their SEO impact(15:31) - Evaluating the effectiveness of free tools(17:02) - Benefits of free tools for lead generation(18:34) - Creating simple vs. sophisticated free tools(19:47) - Original research and its benefits(21:09) - Uses of original research beyond SEO(22:10) - Effort involved in producing original research(24:30) - Blogging frequency and maximizing organic traffic(25:59) - Impact of custom graphics in blogs(27:42) - Importance of internal links for SEO(28:53) - Best practices for internal linking(30:13) - Summary of top SaaS companies' SEO strategies(31:30) - Content hubs and different content types(33:10) - Contrarian views on SEO and AI Overviews(34:36) - Importance of targeting relevant keywords(36:13) - Strategies for SaaS founders in 2025(37:27) - Importance of ICP research(39:00) - Advice for SaaS founders aiming for 10K MRR(40:41) - Advice for SaaS founders aiming for 10 million ARR(43:21) - Testing and optimizing CTAs(44:56) - Conclusion and contact information for Tom Shapiro(46:22) - Summary of the episode and closing remarks

Colt and David sit down with music publisher Tim Hunze.  Hunze is currently the VP of Publishing at Big Machine Music with previous stops at Anthem Entertainment, Parallel Entertainment, BMG Publishing, Stage Three Music, and many, many others.  His experience includes work with current hitmakers and hall of fame inductees such as Jordan Davis, Kip Moore, Chris Janson, Joey Hendricks, Justin Wilson, Tom Shapiro and Tony Martin, among others.  Notably, Hunze managed Bobby Pinson (2009 BMI Songwriter of the Year) and Brett James (2009 ASCAP Songwriter of the Year).  A graduate of MTSU's Recording Industry program and a member of Leadership Music's Class of 2013, Hunze currently serves on the board of the Association of Independent Music Publishers and as the host for their AIMP Nashville: Pubcast.Instagram: www.instagram.com/timhunzeTwitter (X): www.twitter.com/timhunzeSend us a textSupport the showCheck out our socials and follow us!Facebook: www.facebook.com/TwangTownPodcastInstagram: www.instagram.com/TwangTownPodTwitter: www.twitter.com/TwangTownPodWe would love your support to continue to bring listeners amazing content!Cash App: www.cash.app/$TwangTownPodBuzzsprout: https://www.buzzsprout.com/2232176/support

What's working today in SEO for B2B SaaS brands?    In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic.  Key findings include:  Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts   Websites offering online tools saw a 40.8% boost in top 10 keyword rankings   Original research boosted top 10 keyword rankings by 36% on average  Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites   Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in!   [The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles]  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth! I'm your host, Kerry Curran, and this episode is "Unlocking Growth: Strategic Marketing in a Budget-Constrained World," with special guest Tom Shapiro, founder and CEO of Stratabeat.In this episode, we dive deep into achieving remarkable growth on a limited budget. Tom Shapiro shares his expertise on maximizing efficiency, driving revenue, and crafting standout brand strategies. From SEO to conversion rate optimization, Tom's insights are tailored to help you thrive in today's challenging economic landscape. Whether you're a CMO under pressure or a business leader seeking innovative revenue-boosting strategies, this episode is packed with actionable advice. Tune in and discover how to turn budget constraints into opportunities for growth. Let's unlock the secrets to strategic marketing success!

In this episode of Content Briefly, we've interviewed Tom Shapiro,  Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.************************Timestamps:00:00 Intro01:32 Who is Tom Shapiro & Alexis Trammel?04:24 Stratabeat's origin story.06:53 Evolving business focus.09:18 A six-year journey in an agency.10:50 Adapting to AI and market shifts with a data-driven content strategy.14:24 Methodology behind the annual content strategy survey.16:11 Content cadence and traffic growth.20:28 Balancing content strategy.22:22 Overcoming content production roadblocks.26:57 Integrating industry segmentation into SEO strategies.30:42 Strategies for optimized content performance.33:00 Tracking site visitors to optimize marketing strategies.35:08 The power of Original Research in content marketing.38:41 Learn more about Tom and Alexis and get in touch.39:09 Outro************************Useful Links:Website: https://stratabeat.com/2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Is serving clients in multiple industries wearing you down? Could niching down to serve clients in one industry actually grow your business? To learn why niche marketing is a sound strategy for marketing agency owners, Brooke Sellas interviews Tom Shapiro of Stratabeat. Guest: Tom ShapiroReview our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lead generation is both an art and a science. In my interview with Tom Shapiro, CEO of Stratabeat, a B2B marketing agency focused on organic growth, Tom shares how he used creativity to help generate a 7,000% traffic gain for one of his clients. He also predicts where he thinks B2B content is heading in the future, how copywriters can improve their content performance, how to use analytics in your marketing... and lots more.Connect with Tom:Business Website: https://stratabeat.com/Personal Website: https://tomshapiro.com/ LinkedIn: https://www.linkedin.com/in/tomshapiro/ ********Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Today we are spending most of the episode going further into the basic concepts that ground good financial practices and the personal finance topics that are often taken for granted. The three main areas we unpack in this episode are the cost of living, savings capacity, and emergency funds, and though these can be viewed as basic ideas, there are always areas of the simplest variety that deserve more attention. Listeners can also expect to hear a little more about what our role as financial advisors constitutes on a daily basis, as we respond to an audience member's question about how to conceptualize the profession. We welcome Dr. Wendall Mascarenhas back to the show for a brief cameo in which he shares his reading habits and approach with us, which contrasts with some of the opinions often expressed by other guests, so make sure to stay tuned in for that. We also find time for a quick recap of an old episode we had with Rick Ferri and a book review of Rethink Lead Generation by Tom Shapiro.   Key Points From This Episode:   •    Discussing the cost of living and why an accurate picture of your expenses is so important. (0:04:08) •    Working out your saving capacity and when and how to save. (0:21:32) •    General advice for emergency funds and further considerations for households. (0:32:51) •    Recapping our episode with Rick Ferri on his index investing philosophy and the lasting impact of John Bogle. (0:40:21) •    This week's book review of Rethink Lead Generation by Tom Shapiro. (0:42:26) •    Dr. Wendall Mascarenhas talks about his reading habits and his prioritization of reading for pleasure. (0:49:23) •    A few favourite book recommendations from Dr. Wendall Mascarenhas. (0:58:12) •    Current debates around ChatGPT and the sources of its information. (1:06:18) •    Information about upcoming meetups for the Rational Reminder community. (1:09:38) •    Further explorations on our recent goals survey and the input we received from Morningstar. (1:11:00)     Participate in our 23 in 23 Reading Challenge: 23 in 23 Reading Challenge — https://rationalreminder.ca/23in23 23 in 23 Reading Challenge on Beanstalk — https://pwlcapital.beanstack.org/   Links From Today's Episode: Rational Reminder on iTunes — https://itunes.apple.com/ca/podcast/the-rational-reminder-podcast/id1426530582. Rational Reminder Website — https://rationalreminder.ca/ Shop Merch — https://shop.rationalreminder.ca/ Join the Community — https://community.rationalreminder.ca/ Follow us on Twitter — https://twitter.com/RationalRemind Follow us on Instagram — @rationalreminder Benjamin on Twitter — https://twitter.com/benjaminwfelix Cameron on Twitter — https://twitter.com/CameronPassmore Dr. Wendall Mascarenhas — https://www.fcos.ca/meet-dr-mascarenhas/ Teeth & Titanium Podcast — https://podcasts.apple.com/us/podcast/teeth-titanium/id1514989809 Extra References:   Savings capacity 'Popular Personal Financial Advice versus the Professors' — https://www.nber.org/papers/w30395 'The Life-Cycle Model Implies That Most Young People Should Not Save for Retirement' — https://www.aei.org/research-products/journal-publication/the-life-cycle-model-implies-that-most-young-people-should-not-save-for-retirement/ 'Exponential-Growth Bias and Lifecycle Consumption' — https://www.jstor.org/stable/43965317 'Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving' — https://www.jstor.org/stable/10.1086/380085 Emergency fund 'What Matters to Individual Investors? Evidence from the Horse's Mouth' — https://onlinelibrary.wiley.com/doi/abs/10.1111/jofi.12895 'Millionaires Speak: What Drives Their Personal Investment Decisions?' — https://www.nber.org/papers/w27969 'Emergency savings for low-income consumers' — https://www.irp.wisc.edu/publications/focus/pdfs/foc301c.pdf 'Emergency Saving and Household Hardship' — https://www.researchgate.net/publication/269468202_Emergency_Saving_and_Household_Hardship 'Savings Policy and Decisionmaking in Low-Income Households' — https://www.researchgate.net/publication/289069441_Savings_Policy_and_Decisionmaking_in_Low-Income_Households 'Insufficient Funds: Savings, Assets, Credit, and Banking Among Low-Income Households' — https://www.jstor.org/stable/10.7758/9781610445887 'Financially Fragile Households: Evidence and Implications' — https://www.nber.org/papers/w17072 'One in four Canadians are unable to cover an unexpected expense of $500' —https://www150.statcan.gc.ca/n1/daily-quotidien/230213/dq230213b-eng.htm 'Who Should Buy Long-Term Bonds?' — https://www.jstor.org/stable/2677900 ‘Mental accounting matters' — https://people.bath.ac.uk/mnsrf/Teaching%202011/Thaler-99.pdf 'The Bucket Approach for Retirement: A Suboptimal Behavioral Trick?' — https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3274499 'Should Households Establish Emergency Funds' —https://www.proquest.com/openview/042e8ea8f8e3986ec6c93e5cfca265c0/1?pq-origsite=gscholar&cbl=38873 'Is an All Cash Emergency Fund Strategy Appropriate for All Investors?' — https://www.financialplanningassociation.org/article/all-cash-emergency-fund-strategy-appropriate-all-investors 'Building emergency savings through employer-sponsored rainy-day savings accounts' — https://www.journals.uchicago.edu/doi/full/10.1086/708170 'Double Mental Discounting: When a Single Price Promotion Feels Twice as Nice' — https://journals.sagepub.com/doi/10.1509/jmr.15.0559 'The Role of Mental Accounting in Household Spending and Investing Decisions'  — https://onlinelibrary.wiley.com/doi/10.1002/9781119440895.ch6 'Emergency Savings and Financial Security: Insights from the Making Ends Meet Survey and Consumer Credit Panel' — https://www.consumerfinance.gov/data-research/research-reports/emergency-savings-financial-security-insights-from-making-ends-meet-survey-and-consumer-credit-panel/  

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you're looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you'll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy?Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business.Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon. Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation  Resources mentioned in this episode:Impossible to Ignore by Carmen SimonConnect with Tom here: Twitter LinkedIn https://stratabeat.com/   Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.  Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.   Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation  Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro's clients have included Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G.  Previously, Shapiro was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. With a passion for neuroscience and behavioral science, Shapiro's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, and MarketingProfs. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.   Tom gives listeners actionable tips on: [4:50] How to think about lead generation differently [8:05] How to be creative with your message  [16:45] Lateral thinking vs. logical thinking [22:30] Tips for SEO as it relates to lead generation [25:35] The importance of persona research [29:25] Tom's book recommendation  Resources mentioned in this episode: Impossible to Ignore by Carmen Simon Connect with Tom here: Twitter LinkedIn https://stratabeat.com/    Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com

On this episode of The Author Factor Podcast I am having a conversation with B2B marketing agency CEO and author, Tom Shapiro.Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing, and conversion optimization. Tom is the author of two books, including his latest, Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business.

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you're looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you'll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Lot's of marketers talk about creativity, but most seem to think it's a dark art. Stratabeat CEO Tom Shapiro sees creativity as more of a science than an art, and in this week's episode of The Inbound Success Podcast, he explains the process that he's used to spark creativity and develop powerful marketing campaigns. Tom's approach includes the use of specific frameworks - including “the opposite” and “cross pollination” - to get people thinking differently. These are approaches that anyone can employ to inspire ideation. Get the details on all of this, and more, in this week's episode.

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you're looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you'll walk away from this session armed with the know-how to transform your content into a powerful lead generation platform.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every marketer knows you're supposed to tell a story, but do you know how to tell a story? Do you know why you're supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. When a person reads a story, their brain chemistry actually changes. The brain releases oxytocin and reduces cortisol and pain. The physiological and psychological effects of storytelling are undeniable.” – Tom Shapiro, Rethink Lead Generation. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.We will discuss: Rhetoric – The art of effective communication The Socratic Method – You cannot teach, but you can persuade people to learn Plato's Cave – You sell products, but you market ideas Aristotle's Six Dramatic Elements – The secret recipe for marketing storiesWho should attend? This session is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer's journey, and insight into how to measure the effectiveness and results of their campaigns.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today's marketing landscape is packed with service providers who are hard to tell apart from one another.... apart from the prices they charge. The industry is over-commoditized, and businesses looking for strategic growth guidance are often left confused and overwhelmed by the options they find. Tom Shapiro wants to change that. As CEO of Stratabeat, a B2B marketing agency, Tom has worked to differentiate his services around the impact creativity can have on marketing and lead generation. In fact, Tom believes that creativity is the only aspect of your business that cannot be commoditized. Through his career, Tom's clients have included market leaders such as Intel, GE, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Tom was the Director of Digital Strategy at iProspect. During his five years at the agency, the number of employees grew from 85 to 700+. Tom is the author of several books, including “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business”, available on Amazon. To learn more about Tom's agency, visit stratabeat.com And for helpful marketing tips on how to "Rethink" you marketing, visit tomshapiro.com

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO

One of the most iconic brands in financial television returns for today's issues and today's world. On this edition of Wall Street Week, Saira Malik, Nuveen CIO & Bob Michele, JPMorgan Asset Management CIO & Global Head of Fixed Income wrap up a turbulent week in the markets. Tom Shapiro, GTIS Partners President & CIO talks about the health of the US housing market. Plus, Former U.S. Treasury Secretary Lawrence H. Summers weighs in on the possibility of a recession and more. See omnystudio.com/listener for privacy information.

Tom Shapiro, author of "Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business" joins me to discuss his book and how companies should rethink lead gen. Join us and grab a copy of the book here: https://amzn.to/3g55OWo --- Send in a voice message: https://anchor.fm/ctrappe/message Support this podcast: https://anchor.fm/ctrappe/support

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective. In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk. As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week's delightfully stunning guest Carrie Rose. What you'll learn from Tom Shapiro 00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays' Episode)04:53 Tom Shapiro's Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market's Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose This episode was recorded live on video March 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective. In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk. As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week's delightfully stunning guest Carrie Rose. What you'll learn from Tom Shapiro 00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays' Episode)04:53 Tom Shapiro's Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market's Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose This episode was recorded live on video March 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies. Stratabeat's services include marketing strategy, branding, web design, SEO, content development, content marketing, ABM, behavioral analytics and conversion optimization. Prior to joining Stratabeat, Tom secured a variety of Fortune 100 clients (including P&G, HP, AT &T, UnitedHealthcare & Kraft Foods) and was part of a team that achieved record sales by developing effective new client strategies for SEO company iProspect. Leads are the lifeblood of B2B companies. You are probably thinking you know all about lead generation… But Tom is asking you to rethink what you thought you knew. Even though it seems simple, it's quite a challenge to successfully execute your own lead generation process. There are boatloads of lead generation tips, tactics, techniques and strategies all over the internet, each telling you they apply to you. But think again, if everyone else is using these same best practices, they may be ineffective. In this episode, Tom Shapiro and Jason Barnard talk about how you can build strong relationships that drive lead generation with customized content and creativity, innovation and lateral thinking. Starting that relationship and building it requires that you think creatively. You need to rethink and do things that your competitors aren't doing. It may seem like a risk, but it may be that NOT taking this approach this is the real risk. As always the show ends with passing the baton… the incredibly brilliant Tom Shapiro passes the virtual baton to next week's delightfully stunning guest Carrie Rose. What you'll learn from Tom Shapiro 00:00 Tom Shapiro and Jason Barnard00:12 Alexander Pippa and Our Ukrainian Friends Fighting for their Freedom01:37 A Bag of Swag for Your Nuggets: Join the Fun02:43 Rules of our “Silly Game” (100th Kalicube Tuesdays' Episode)04:53 Tom Shapiro's Brand SERP05:27 Leads are the Lifeblood of B2B Companies05:50 Tom's Rethink Lead Generation Book07:09 Learn Best Lead Generation Practices, Then Change Them07:55 Personalised Content to Reach Out to People09:53 Relationship Building Rather Than Lead Generation12:04 Understanding the Psychology Around Your Market's Goal12:50 Using Creativity, Innovation and Lateral Thinking to Build Strong Relationships14:47 The Impact You can Make on Your Target Audience17:14 Other Ways to Get in Touch with Potential Leads21:14 The Cold Email Technique You Should Use21:54 Account Based Marketing for Better Lead Generation26:45 Do Something Your Competitor Will Not Do32:57 Passing the Baton: Tom Shapiro to Carrie Rose This episode was recorded live on video March 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tom Shapiro, author of Rethink Lead Generation, joins Allyn and Myles as a guest this week. Their conversation explores  ways business leaders can creatively approach their lead generation efforts, while challenging the idea of following "best practices."For more information on this podcast, visit us online. Have feedback on the show? We'd love to hear from you! Email us at podcast@level.agency.

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is an entrepreneur, marketer, innovator, seasoned global speaker, insightful leader, global brand consultant, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He is currently the chief marketing officer at TurnoverBnB. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP! If you understand the search queries of your target market, your audience, and the users on your Brand SERP, then you can understand their needs (demand). Once you have done that, you can look at supply through Google. In SEO, Google is the trusted third party that provides the information your audience needs, the answers for their search queries (the supply). In that situation, your products and services need to be part of the SERP so that it is your supply that meets the users' demand. Simple! Stephan's insights make for yet another incredibly insightful episode that focusses on demand and supply as a model for SEO, and also addresses multiple other related questions such as breaking down communication silos, which is important for any business, SEO, or digital marketer. As always the show ends with passing the baton… the rather fantastic Stephan Bajaio passes the virtual baton to next week's super awesome guest, Tom Shapiro. What you'll learn from Stephan Bajaio 00:00 Anton Shulke and Jason Barnard00:10 the Situation for Anton in Kyiv04:40 Real Ways You Can Help With Ukraine as a Foreigner05:15 Stephan Bajaio and Jason Barnard08:59 Stephan Bajaio's Brand SERP09:34 Why a Particular Video Appears in the SERPs11:24 Entity Authority14:22 Demand in the SERP (Queries) as a Proxy to Egotistical SEO Approach15:47 Understanding the Way People Search Means Understanding Their Demand15:56 Nobody Lies to Their Search Bars16:44 Supply in the SERPs18:20 SERP: Branding Opportunity20:40 Spy Search Presence Intelligence Concept22:05 Communication Silo28:01 Products have Brand SERPs32:37 Supply Creates its Own Demand36:09 Passing the Baton: Stephan Bajaio to Tom Shapiro This episode was recorded live on video March 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is an entrepreneur, marketer, innovator, seasoned global speaker, insightful leader, global brand consultant, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He is currently the chief marketing officer at TurnoverBnB. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP! If you understand the search queries of your target market, your audience, and the users on your Brand SERP, then you can understand their needs (demand). Once you have done that, you can look at supply through Google. In SEO, Google is the trusted third party that provides the information your audience needs, the answers for their search queries (the supply). In that situation, your products and services need to be part of the SERP so that it is your supply that meets the users' demand. Simple! Stephan's insights make for yet another incredibly insightful episode that focusses on demand and supply as a model for SEO, and also addresses multiple other related questions such as breaking down communication silos, which is important for any business, SEO, or digital marketer. As always the show ends with passing the baton… the rather fantastic Stephan Bajaio passes the virtual baton to next week's super awesome guest, Tom Shapiro. What you'll learn from Stephan Bajaio 00:00 Anton Shulke and Jason Barnard00:10 the Situation for Anton in Kyiv04:40 Real Ways You Can Help With Ukraine as a Foreigner05:15 Stephan Bajaio and Jason Barnard08:59 Stephan Bajaio's Brand SERP09:34 Why a Particular Video Appears in the SERPs11:24 Entity Authority14:22 Demand in the SERP (Queries) as a Proxy to Egotistical SEO Approach15:47 Understanding the Way People Search Means Understanding Their Demand15:56 Nobody Lies to Their Search Bars16:44 Supply in the SERPs18:20 SERP: Branding Opportunity20:40 Spy Search Presence Intelligence Concept22:05 Communication Silo28:01 Products have Brand SERPs32:37 Supply Creates its Own Demand36:09 Passing the Baton: Stephan Bajaio to Tom Shapiro This episode was recorded live on video March 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Stephan Bajaio talks with Jason Barnard about supply & demand of the SERPS. Stephan Bajaio is a seasoned global speaker, insightful leader, global brand consultant, innovator, entrepreneur, passionate podcaster, webcaster, with over 15 years of experience in search engine marketing with a focus on search engine optimization (SEO). He co-founded Conductor way back in 2006. Special notice: this episode starts with a short conversation with Anton Shulke, who was at that time in Kyiv in the middle of the Russian invasion of Ukraine. It ends with an appeal for help and support for Ukraine. In an Economics mindset, supply and demand are key (in that order), and some say the same goes for products and services, right? But according to Stephan Bajaio in SEO it is clear that demand leads supply… and they key to SEO, and indeed digital marketing, is connecting the dots. How do we do that? On the SERP! If you understand the search queries of your target market, your audience, and the users on your Brand SERP, then you can understand their needs (demand). Once you have done that, you can look at supply through Google. In SEO, Google is the trusted third party that provides the information your audience needs, the answers for their search queries (the supply). In that situation, your products and services need to be part of the SERP so that it is your supply that meets the users' demand. Simple! Stephan's insights make for yet another incredibly insightful episode that focusses on demand and supply as a model for SEO, and also addresses multiple other related questions such as breaking down communication silos, which is important for any business, SEO, or digital marketer. As always the show ends with passing the baton… the rather fantastic Stephan Bajaio passes the virtual baton to next week's super awesome guest, Tom Shapiro. What you'll learn from Stephan Bajaio 00:00 Anton Shulke and Jason Barnard00:10 the Situation for Anton in Kyiv04:40 Real Ways You Can Help With Ukraine as a Foreigner05:15 Stephan Bajaio and Jason Barnard08:59 Stephan Bajaio's Brand SERP09:34 Why a Particular Video Appears in the SERPs11:24 Entity Authority14:22 Demand in the SERP (Queries) as a Proxy to Egotistical SEO Approach15:47 Understanding the Way People Search Means Understanding Their Demand15:56 Nobody Lies to Their Search Bars16:44 Supply in the SERPs18:20 SERP: Branding Opportunity20:40 Spy Search Presence Intelligence Concept22:05 Communication Silo28:01 Products have Brand SERPs32:37 Supply Creates its Own Demand36:09 Passing the Baton: Stephan Bajaio to Tom Shapiro This episode was recorded live on video March 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Today I'm joined by Tom Shapiro. Tom is the CEO of Stratabeat, a b2b marketing and branding agency. In this episode, we talk about why you shouldn't follow best practices; how executive briefings can drive b2b sales, and how your creativity and not your tech or processes is your brand's secret power.You can purchase Tom's new book here.

Mandi Ellefson's guest is Tom Shapiro, the founder and CEO of Stratabeat, a digital marketing agency that helps businesses grow via branding, design, and strategic thinking. He is a marketer who understands what businesses need and crafts strategies to fill those needs. .  You'll hear Mandi and Tom talk about: "What we're seeing is that a lot of businesses are struggling with lead generation and struggling to increase the number of leads that they're generating," Tom explains. Businesses cannot hold on to the approaches and best practices of the past in the new sophisticated market. They have to adapt. Tom explains how. [4:30] Refine your focus as you teach. "The more that you focus...the easier it becomes to help your clients be successful," Tom says. He and Mandi explore this, as well as a few more requirements for success. [9:40] Work with companies that are profitable. "You don't want to work with companies with low profit - especially agencies - because they're doing the exact opposite of what you're doing in your company," Tom remarks. Replacing clients because they aren't profitable is costly, and it's better to remove that risk altogether by not working with them at all. [13:22] Driving traffic is not all marketing is about. "It's an actual human being who's coming to your site, and they are making judgments on your business from every interaction, from every touchpoint, from every experience," Tom states. [21:11] Rethinking your lead generation involves many different facets of your business but your audience has to be top priority. Make sure you are completely customer and audience-obsessed. [26:17] Treat your clients like your friends. "If you're gonna be working really closely with these people and they're really good people, you know it just makes sense to care that much about them," Tom adds. Connecting with the human aspect equals success for your business. [34:45] To generate more leads, ask yourself what would blow your clients' minds. [40:30] Stratabeat has the perfect tools to capture more clients. "We use behavioral analysis software, so we can marry that up with exactly what they were doing on the page, how far down they were scrolling, what they were clicking on… and then we know exactly what they're interested in," Tom says. [46:00] Resources Tom Shapiro on LinkedIn | Twitter Stratabeat Mandi Ellefson on LinkedIn | Twitter | Facebook Hands-Off CEO - Executive Briefing

Tom Shapiro is a B2B marketing leader bringing you lateral thinking and marketing innovation to unleash growth. Through the years, he has helped clients generate more than one million new business leads. Tom is the Author of “Rethink your Marketing; 7 Strategies to Unleash Revenue Growth.  He specializes in marketing strategy, digital strategy, lead generation, SEO, content marketing, conversion optimization and behavioral analysis Tom is also Passionate about Neuroscience, Psychology, and Behavioral Science.  Tom's thoughts have been published in Chief Marketer, CMO.com, CNN, Forbes, and MarketingProfs, and he's spoken at more than 30 industry events including INBOUND, Pubcon, and Digital Summit. For the second time round, Tom joins me on the podcast today as we discuss digital marketing, lead generation and content generation.  Key Takeaways. Rethinking your lead generation strategy. How and why stale marketing and lack of innovation has grown to become a stumbling block for most companies How the Covid pandemic has affected the events industry. The customer centric approach used by Tom and his team to analyze and understand customer needs. A sneak into Tom's book. Why the craziest and most laughable ideas can turn out to be the best ideas.The importance of revisiting your website inorder to innovate and generate more leads.Learning to create web content that focuses on the customer.  Connect with Tom Linkedin - https://www.linkedin.com/in/tomshapiro/   Personal Website - https://tomshapiro.com/    Company Website - https://stratabeat.com/   Twitter - https://twitter.com/TomShapiro

Conversation with Tom Shapiro, the CEO of Stratabeat and the author of “Rethink Lead Generation.” Episode on Website

We are going to get down to the nitty gritty what the Lead Generation World speaker, author of "Rethink Your Marketing", and CEO of Stratebeat is up to in 2022. Listen in! I think it will interest you!!

Harvey Brownstone conducts an in-depth interview with Dan Foliart, Film and Television Composer About Harvey's guest:Dan Foliart's music has been indelibly etched on the landscape of network television.  He is serving his fifth term on the ASCAP Board of Directors, currently as the Writer Co-Chairman.  He sits as the immediate past- president of the Society of Composers & Lyricists, after serving that organization for five terms over ten year, developing the New York chapter and instigating the Ambassador Program, recognizing excellence in the field of film music.Included among his recent projects are George Lopez's Saint George, ABC Family's successful series, The Secret Life of the American Teenager and the eleven-year run of 7th Heaven, for the WB. Along with Emmy nominations, Foliart has garnered 38 ASCAP Film & Television Awards, including 16 in the ‘Most Performed Theme' category. Although short lived, the reboot of Roseanne with Dan's theme and underscore was recently the year's number one show.Of the 50-plus series he has composed for, many continue to air both in syndication and internationally. Beginning at Paramount Studios with then partner Howard Pearl, Foliart started an extended run that included such favorites as Happy Days, Laverne & Shirley, Angie, Bosom Buddies, Joanie Loves Chachi, and cable's first series, Brothers. Other series that he has composed for include Home Improvement, Beverly Hills 90210, 9 to 5, Guns of Paradise, Island Son, Carol & Company, Soul Man, Burke's Law, Malibu Shores and 8 Simple Rules.Growing up in Oklahoma City, he was proud to have his symphonic work Oklahoma Trilogy performed as part of the state's centennial celebration. Currently he is completing a follow-up symphony based on The Trail of Tears. While enrolled at Amherst College, where he received his BA degree, he had the opportunity to write the song score for GD Spradlin's film The Only Way Home. The songs were co-written with Nashville Songwriter Hall of Fame writer Tom Shapiro, with whom he penned over 100 more. He and Tom have recently reunited on a retrospective of their songs. Other works in development include the musicals, “Back in the Game” and “A Lovely Part of Town” with collaborator Rob Dames.He has served for thirteen years on the ASCAP Foundation Board, ten years on the Television Academy's Music Peer Committee and sits on the Advisory Board of the Film Music Society. Along with Paul Williams, he served as the ASCAP representative on the MLC Writer Selection committee mandated by the Music Modernization Act. He believes that the relationships that he has nurtured through meetings with members of Congress, as well as friendships that he has fostered with his colleagues here and around the world, will be valuable components that he will continue to bring to the ASCAP Board, whether virtually or face to face. He is honored to have been part of ASCAP's prestigious We Write the Songs program at the Library of Congress, where he performed his television themes before members of Congress. For more interviews and podcasts go to: https://www.harveybrownstoneinterviews.com/http://danfoliart.com/https://www.facebook.com/dan.foliart#DanFoliart  #harveybrownstoneinterviews 

Public policy in the United States often overlooks wealth. We tend to design, debate and measure our economic policies with regard to income alone, which blinds us to the ways prosperity and precarity tangibly function in people's lives. And that blind spot can ultimately prevent us from addressing social inequality at its roots.Take the debate over student loan cancellation. Cancellation is often framed as an economically regressive policy — an elite giveaway of sorts — with the majority of benefits going to individuals toward the top end of the income distribution. But that distributive picture flips when you look at wealth instead of income. One recent paper found that if the federal government decided to forgive up to $50,000 in student loan debt, the average person in the 20th to 40th percentiles for household assets would receive more than four times as much debt cancellation as the average person in the top 10 percent.Louise Seamster is a sociologist at the University of Iowa whose work focuses on the intersection of wealth, race, education and inequality. She's one of the sharpest minds studying the way systems of wealth creation and depletion shape everything from the benefits of higher education to the barriers to racial equality to the nature of democratic citizenship. And her cutting-edge research on the student debt crisis and the racial wealth gap served as a major source of inspiration for Senator Elizabeth Warren's $50,000 loan forgiveness plan.This conversation begins with a discussion of the student debt crisis in particular: what it's like to live with crushing levels of debt, the debate over whether cancellation is fair to those who have paid off their loans, why you can't truly understand the student debt crisis without understanding the wealth dynamics that undergird it, how loan forgiveness would alter the racial wealth gap, what an entirely different model for funding higher education would look like and more.But this discussion is also more broadly about what it means to think in terms of wealth — and its inverse, debt — and what a radically different picture that reveals about the American economy and society.Mentioned:“Racialized Debts: Racial Exclusion From Credit Tools and Information Networks” by Raphaël Charron-Chénier and Louise Seamster“An Administrative Path to Student Debt Cancellation” by Luke Herrine“Black Debt, White Debt” by Louise Seamster“Student Debt Cancellation IS Progressive: Correcting Empirical and Conceptual Errors” by Charlie Eaton, Adam Goldstein, Laura Hamilton and Frederick Wherry“Student Debt Forgiveness Options: Implications for Policy and Racial Equity” by Raphaël Charron-Chenier, Louise Seamster, Tom Shapiro and Laura SullivanBook Recommendations:The Color of Money by Mehrsa BaradaranA Pound of Flesh by Alexes HarrisThe Sum of Us by Heather McGheeThis episode is guest-hosted by Tressie McMillan Cottom, a sociologist and writer whose work focuses on higher education policy, popular culture, race, beauty and more. She writes a weekly New York Times newsletter and is the author of “Thick and Other Essays,” which was a finalist for the National Book Award, and “Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy.” You can follow her on Twitter @TressieMcPhD. (Learn more about the other guest hosts during Ezra's parental leave here.)You can find transcripts (posted midday) and more episodes of "The Ezra Klein Show" at nytimes.com/ezra-klein-podcast, and you can find Ezra on Twitter @ezraklein. Book recommendations from all our guests are listed at https://www.nytimes.com/article/ezra-klein-show-book-recs.Thoughts? Guest suggestions? Email us at ezrakleinshow@nytimes.com.“The Ezra Klein Show” is produced by Annie Galvin, Jeff Geld and Rogé Karma; fact-checking by Mary Marge Locker and Michelle Harris; original music by Isaac Jones; mixing by Jeff Geld, audience strategy by Shannon Busta. Special thanks to Kristin Lin.

One of our favorite questions to ask our guests is; ‘if there were no boundaries in technology, what is one thing you would change for your company today?' Today Tom Shapiro gave a perfect answer ‘We would pay a lot of money to see everyone on our website'. I mean, we're always here Tom, ready to give you those insights. Tom is the CEO of the web design and digital marketing agency, Stratabeat. The team generates powerful results for your business through the combination of science and extreme creativity, focusing on neuroscience, psychology, and behavioral science. While generating powerful results for their clients Tom wants to generate powerful leads. As we all tweak and optimize our websites Tom is focusing on creating targeted and customized website experiences for the different industry visitors. Each persona has different needs and meets the website at different stages in the buying journey. By building out and developing their channels and focusing on content that matches the buying journey Tom hopes to create targeted and customized website experiences. Learn about his perspective on growth and the common marketing challenges of today.

The Buzz 1: “Today it's not about 'get the traffic' — it's about 'get the targeted and relevant traffic.” (Adam Audette, Chief Knowledge Officer, RKG) The Buzz 2: “Optimizing your website for real people helps you gain your visitors' trust, starts building a relationship, and lets you sell products without having to jump on a sales call.” (vwo.com/website-optimization) A bit of history (Wikipedia.org): Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, webmasters only needed to submit the address or URL of a page to the engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.” Are you a marketer who still assumes web optimization and search engine optimization (SEO) are the same? Reality check: Not! Web optimization is much more than SEO. It's the critical first step for an effective digital marketing program, incorporating both on-page and off-page enhancements to ensure your pages are found and visitors to your website take the actions you desire. We'll ask Aaron Zitzer at Aventi Group, Tom Shapiro at Stratabeat and Diego Pineda at Vengreso for their expert insights on Web Optimization: Make Your Customers' Digital Journey Suck Less!

The Garden Party Radio Show with John Jenkins - Nashville Songwriters # 2 - Songs of Tom Shapiro

During the 7th episode of BrainSplain, your host, Kaitlyn Rarick connects with the Founder and CEO of Stratabeat, Tom Shapiro. In his book, Rethink Your Marketing, Tom gives expert advice on growing your company beyond its current plateau. Listen to this episode with Tom to gather more insights on how to maximize company success. Links Tom Shapiro https://twitter.com/tomshapiro (Twitter) Agency https://stratabeat.com/ (Website ) Kaitlyn Rarick https://www.linkedin.com/in/kaitlyn-rarick-90176b169/ (LinkedIn)

Steve and Angela sit down with Tom Shapiro, CEO of Stratabeat and Author of 'Rethink Your Marketing', to discuss the qualities of the most winning companies today. The Biggest, the Boldest and the most Decisive Companies have the most wins! Listen in to the conversation and grab the golden nuggets Tom shares. Tom Shapiro

In this Inbound Speaks interview we chat with Tom Shapiro about his INBOUND 2020 session. he explains who should be in the room and why and even drops a tip or two along the way.

Guest speakers include Tim Spector, Eric Topol, Dr. Richard Levitan, Daniel B. Klein, Jerry Muller, Myron Scholes, David Blitzer, Ron Bernstein, Tom Shapiro, and Pamela Prickett.

Last week, I attended the Internet Summit Conference in Raleigh NC. I attended numerous sessions and captured some of them for you! Here is a snippet from a talk that Tom Shapiro of StrataBeat gave on improving your conversions. Here, he talks about using emotions to help with conversions. The post HMBT #201: Get Emotional appeared first on .

Conversation Tom Shapiro, the CEO of Stratabeat; the author of “Rethink Your Marketing”, and he also spoke at 2019's Connect to Convert conference

Mandi and CEO Tom Shapiro highlight the journey of Stratabeat, Tom’s digital marketing agency. There’s so much to learn from Tom and the way he’s been able to grow his company; doubling in size in just 18 months. All while Tom was able to work less and depend on the incredible team he’s building. He used the “spare” time to write two books and develop leaders who continue to provide incredible results for their clients. Maybe it is possible to do it all. It wasn’t always this way for Tom. On this episode, he shares how he had to stop being in the day to day of his business in order to allow for the exponential growth. Find out Tom’s unique and effective attitude and approach to sales. It’s key to the success of his agency. Hear how Tom realized he needed to empower his team and the collaborative way they work today. Learn how Stratabeat uses immersive training to ensure the entire team can implement the successful Tom developed. It’s how they continue to deliver massive results for their clients. It’s not about downloading everything; it’s about implementing the concepts as you learn and teach them. Don’t miss the shampoo story. Tom told a client they were asking the wrong questions when they wanted to hire him. Their willingness to listen and follow his advice (and hire him) was game-changing! Not many CEO’s use the terms zen, bliss and calm when they talk about their companies continued growth. But they aren’t Tom. He credits his team and the framework they’ve created for their results. The focus is on their clients, delivering amazing results, while having fun. No stress here! Mandi wraps things up with a great example of Tom’s bold and decisive leadership and how it has served in the past, and continues to be a big factor in his success. Connect with Tom: Stratabeat Rethink Your Marketing Get the book: Rethink Your Marketing; 7 Strategies to Unleash Revenue Growth

Conversation with Tom Shapiro, the CEO of Stratabeat, an agency focused on helping mid-sized B2B companies grow through marketing, branding, and design; and he's also the author of “Rethink Your Marketing”

Dedrick & Dyalekt bring back the first R&W guest, Tom Shapiro to talk about studying the Racial Wealth Divide for over 20 years, as well as his new(ish) book, Toxic Inequality.Toxicinequality.org @tmshapiroProsperityNow.org @prosperitynow @dedrickmDyalekt.com @dyalektrapshttps://ceemoemoney.bandcamp.com/track/a-black-mans-wealth

Tom Shapiro is back to explain the thinking behind the title of his book, Toxic Inequality. What’s so toxic about it? Shapiro is a professor at Brandeis University, where he directs the Institute on Assets and Social Policy.  In the Spiel: Based on the information available, what can we conclude about the media coverage of terrorism? Mike talks to Erin Miller, who oversees the Global Terrorism Database.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Shapiro is back to explain the thinking behind the title of his book, Toxic Inequality. What’s so toxic about it? Shapiro is a professor at Brandeis University, where he directs the Institute on Assets and Social Policy.  In the Spiel: Based on the information available, what can we conclude about the media coverage of terrorism? Mike talks to Erin Miller, who oversees the Global Terrorism Database.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello from Los Angeles! Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. If you haven’t had a chance to catch up to all of these awesome interviews, you’ll be able to get a taste of what they’re all about! We have segments from Larry Yu of Kite Global Advisors talking about thought leadership, Dan Tefft of Clime-IT touching on social entrepreneurship, Tom Shapiro of Stratabeat taking on Neuromarketing and Charles Smith from the Law Offices of Charles Sanford Smith diving into the legalities of marketing in the Cannabis industry. But before we jump into these exciting segments, we wanted to let you know that if you love what you hear, you’ll have the opportunity to meet several of our past guests in-person! We’re launching Branch-Out: LIVE! [THE Digital Media & Marketing Event]. We’ll be having networking, live talks and much more! This will all be happening in Cambridge, MA on July 20th. Early Bird Tickets go on sale Thursday, June 1st so make sure to purchase your tickets as there is limited seating and you won’t want to miss out on this opportunity. More information can be found in the description of this episode. Now onto your words of wisdom - enjoy the episode and we hope to see you July 20th! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! http://wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! http://wvrly.co/branchoutLIVE -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs

Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company. Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources:
 https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997 http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises) https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy) https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads) https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing) https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient) https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions) https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?) https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory) https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump) Sounds: https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles) https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers) https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym) https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology) https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf) https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17 https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)

The human brain is 30x more powerful than the world's most powerful computer. Tom Shapiro shares how brands can use neuroscience to optimize the customer acquisition process. See the show notes.

Tom Shapiro, co-author of the seminal work Black Wealth/White Wealth: A New Perspective on Racial Inequality, will speak about the continuing drivers of wealth inequality in America, and the role of public policy in addressing themThe intro is "Curiousity" by Lee Rosevere from the Album- Music for Podcasts.The outro is "Credit Roll" by Lee Rosevere from the Album- Music for Podcasts.Both tracks can be found at http://freemusicarchive.org/music/Lee_Rosevere/Music_For_Podcasts/

Award-winning music biographer Jake Brown returns to store shelves nationwide with a shift from the rock world to the country world with his new book Nashville Songwriter: The Inside Stories Behind Country Music’s Greatest Hits which includes exclusive interviews with country legends Willie Nelson, Merle Haggard, and a long list of hit songwriters.  The book features interviews with the writers behind country's greatest hits like Tim McGraw's Live Like You Were Dying, Lady Antebellum's We Owned The Night, Carrie Underwood's Jesus Take The Wheel, and many more. Songwriters featured, in this 300-plus page book, include Craig Wiseman, Dean Dillon, Bob DiPiero, Bill Anderson, Sonny Curtis, Tom Shapiro, Kelley Lovelace, Rivers Rutherford, Tom T. Hall, Wayne Carson, Chris Dubois, Dallas Davidson, David Lee Murphy, and Freddy Powers.  In addition to these never-before-revealed stories behind the songs, aspiring songwriters will find countless gems of wisdom about the craft and career of songwriting itself. Jake Brown has written 35 published books since 2001, featuring many authorized collaborations with some of rock’s biggest artists, including 2013 Rock & Roll Hall of Fame inductees Heart (with Ann and Nancy Wilson), living guitar legend Joe Satriani, heavy metal pioneers Motorhead (with Lemmy Kilmister), late hip hop icon Tupac Shakur (with the estate), celebrated Rock drummer Kenny Aronoff, late Funk pioneer Rick James, and the all-star rock producers anthology ‘Behind the Boards’, among many others.

  This week: Duncan and Richard talk to Madeleine Grynsztejn, the new Director of the Museum of Contemporary Art, Chicago! Stolen liberally from the MCA website, with a bit of BAS embellishment:   Grynsztejn was born in Lima, Peru, and raised in Caracas, Venezuela, and London, England. She studied at the Sorbonne in Paris and received her BA in art history and French from Newcomb College of Tulane University, and her MA in art history from Columbia University. She is a former Helena Rubenstein Fellow at the Whitney Museum of American Art, and a 2007 graduate of the Getty Foundation’s Museum Leadership Institute. Grynsztejn has written, lectured, and taught extensively on contemporary art. She served as a panelist for the National Endowment for the Arts and the Galeria de Arte Nacional in Caracas, among other agencies. She acted as a juror for the Emily Hall Tremaine Foundation, the American Academy in Rome, the Munich Kunstpreis in Germany, and the Tiffany Foundation Biennial Awards. She has also served on the advisory committees for the Brooklyn Academy of Music and the American Center in Paris. She is fluent in English, Spanish, and French. Her husband, Tom Shapiro, is a marketing consultant and a damn nice guy. Yes, Bad at Sports added the “damn nice guy” part, the MCA would never be so inappropriately casual in a blurb! How dare us. The nerve! It's true though, he really is nice.