Podcast appearances and mentions of kent lewis

Kent Lewis is the Managing Partner at Anvil Unlimited, specializing in advising businesses on digital marketing strategies.   He co-founded his first digital agency within four years and faced his first termination as a co-founder just a year and a half later.   He's also an accomplished speaker and writer, contributing to publications like Smart Brief and Portland Business Journal, and serves as an adjunct professor at Portland State University.   Kent emphasizes that employee retention and engagement hinge on workers feeling empowered, valued, and impactful.   Kent also shares his approach to leadership, defining being a CEO as helping foster a movement that meets societal needs rather than merely focusing on profit.   Kent highlights the importance of prioritizing employee well-being and development - organizations can cultivate a more engaged and productive workforce. LinkedIn: Kent Lewis  Website: Kent J Lewis  Other sites: pdxMindShare   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Crafting the Employee Experience    Take away: Developing an abundant mindset centered on gratitude for what you have, rather than lament what's lacking, is key to living a fulfilling life. Balancing business growth with personal fulfillment means defining your "why" and ideal lifestyle, not just chasing endless expansion. Prioritizing employee engagement through efforts like "stay interviews" and enabling people to do what they're passionate about leads to higher profitability and client satisfaction. And instilling financial literacy around passive income streams like real estate from an early age can set a strong foundation for long-term wealth creation.   Money Learnings: Kent's parents had purchased a 10-unit apartment building before he was born. While they had modest incomes from their jobs, the rental income and equity buildup from the apartment building provided an additional stream of income and financial security. This taught Kent the value of real estate investments for generating passive income. His parents taught him not to rely on Social Security for retirement income, as it may not exist by the time he retires. They emphasized that he would need to create his own wealth and fund his own retirement through savings and investments. His uncle's example of buying his first apartment building while in college, and dressing professionally because successful real estate investors dressed that way, also influenced Kent's view of real estate as a path to building wealth from an early age.   Bio: Kent Lewis founder of pdxMindShare, an online career community and networking group mentioned on Seth Godin's blog. Formerly a CMO and founder or co-founder of multiple agencies, he's known as a thought leader in digital marketing. He's been an adjunct professor for more than 20 years at Portland State University and a volunteer instructor for SCORE. Lewis co-founded SEMpdx in 2006, a trade organization for search engine marketing professionals. His recognition includes Marketer of the Year by the American Marketing Association and Top 100 Digital Marketing Influencers by BuzzSumo.   Highlights from this episode: Building passive income streams through real estate investments as a way to achieve financial independence. Balancing personal fulfillment with business growth - finding the right size and structure that aligns with your values and desired lifestyle. Prioritizing employee engagement and satisfaction as a key driver of profitability and client retention. Conducting "stay interviews" to understand what motivates employees and how to improve their experience. Defining your "why" and living life on your own terms, rather than chasing other people's definitions of success. Cultivating an attitude of gratitude and focusing on what you have, rather than what you lack, to live an abundant life.   Links: https://kentjlewis.com/ https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ https://twitter.com/kentjlewis https://www.anvilmediainc.com/     Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom!   Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

Inspire, Empower & Educate with Kent Lewis (@kentjlewis) where they share their biggest lessons learned and words of wisdom from starting and selling companies!   Find out more about them at Website: https://kentjlewis.com/ Linkedin: www.linkedin.com/in/kentlewis/ Get your 2-month free trial of my Inner Circle here https://bit.ly/InnerCircle2MTrial   Join the FREE Facebook group for The Michael Brian Show at https://www.facebook.com/groups/themichaelbrianshow   Follow Mike on Facebook Instagram & Twitter  

As a 6x entrepreneur, 10x agency professional and digital marketer since 1996, Kent Lewis is currently Founder of pdxMindShare, a networking group and online career community. He speaks internationally, writes for industry publications like Inc. and SmartBrief and is regularly quoted in the media. Kent was President and Founder of Anvil Media for 22 years, before selling his agency in 2022. He was also an adjunct professor at Portland State University for 20 years. Kent was named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo. Key Moments [08:06] Struggling with age bias in work. [11:04] Realized business leader's intent wasn't perfect. [12:50] Realized importance of employee experience for success. [17:11] Smaller shops target tech market, face competition. [20:01] Avoided investing initially, then pushed sales and marketing. [22:09] Overcoming challenges, rebuilding, and finding success. [26:23] Survive challenges, maintain support, open up. Find Kent Online https://pdxmindshare.com/ https://www.linkedin.com/in/kentlewis/ https://twitter.com/kentjlewis If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Kent Lewis ... Kent had great success running his digital marketing agency, but over time became disconnected from his team and clients. He realized he needed a change when he was unhappy and unfulfilled. Kent created a credo to attract the right people and refocus the company, which helped improve employee retention. However, some employees took advantage of the relaxed culture and stopped respecting him. After a difficult period, Kent rebuilt the agency and focused on caring for his employees above all else. He now works to help companies bridge the gap between excellent employee and customer experiences, which can significantly boost business success. Kent advocates focusing first on creating a top-notch environment for workers as the path to profitability and longevity.

In this episode, Kent drops diamonds about ChatGPT from a marketer's perspective. He uses his article as a resource. Make sure you follow along with this link, https://corp.smartbrief.com/original/2023/01/7-ways-chatgpt-can-level-up-your-marketing.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/

Kent wanted to share his entrepreneurial journey. From an intern to an entrepreneur to a vice president. Kent's professional career has been a winding road. Listen to a couple of decades of Kent's positions and companies.  Click here to follow along with Kent's article.   Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/

It's that time to make 2023 predictions with Kent Lewis. Follow along with Kent's article: https://www.sempdx.org/blog/marketing/2023-marketing-predictions-deksia/.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Let's Connect Conference - https://letsconnectpnw.com/

Kent Lewis is with us today to discuss the New Economic System. We will get into crypto, the economy, cashless society, blockchain, censorship, and how our reality is manipulated. Guest Link Freedom Social

As a small business, using vendors and subcontractors can be tricky. Nathan shares some stories, but Anvil/Deksia CMO, Kent Lewis, gives a handful of useful tips and an example of how to be a great vendor. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.  Please rate, review and share! Please rate, review and share!

In our ninth episode, Kerry interviews Kent Lewis who is the CMO of Anvil/Deksia,  a marketing agency specializing in strategy-driven creative.  We discuss why he rebuilt Anvil in 2013 for his own mental health. Or as he calls it his Jerry Maguire moment. Which turned out to be the best thing for him and his business. About Kent Lewis:Lewis is currently Chief Marketing Officer for Anvil/Deksia, where he is responsible for the overall strategic direction of marketing, including evolving messaging and integration of our combined entity. With a background in integrated marketing, he left a public relations agency in 1996 to start his career in search engine marketing. Since then, he's helped grow businesses by connecting his clients with their constituents via the Internet. In 2000, Lewis founded Anvil Media, Inc., a measurable marketing agency specializing in search engine and social media marketing. Under his leadership, Anvil has received recognition from Portland Business Journal and Inc. Magazine as a Fastest Growing and Most Philanthropic Company. In March 2022, Anvil merged with Deksia, a Midwest-based agency specializing in strategy-driven creative. Show NotesKent Lewis on TwitterKent Lewis on Linkedineoportland.com - A business network for entrepreneurs to grow their businessJiro Dreams of Sushi - Kent mentioned this movie as an allegory for excellence Anvil/DeksiaAnvil Media's WebsiteDeksia's WebsiteDeksia On LinkedinFree Resources25 Years of Business Advice from an Entrepreneur & MarketerSupport the show

Anvil/Deksia CMO, Kent Lewis, is back to discussing a Brand 101 topic, perceptions. Nathan and Kent discussed his article. There were 30 questions, but now there are 10 so make sure you don't miss them.  Let's Connect Conference - https://letsconnectpnw.com/ Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.  Please rate, review and share!

Anvil/Deksia CMO, Kent Lewis, dropped

Kent Lewis, CMO of Anvil Media, joins Cecilia to talk about being an accidental serial entrepreneur. How his being burned out led him to create a credo that transformed the business and helped him create a "bad ass" team.   LinkedIn:KentLewis | Twitter/Skype: @KentjLewis https://www.anvilmediainc.com/ Download his eBook: Driving Sales in Senior Living with Content Marketing   Ocean by LiQWYD | https://www.liqwydmusic.com Music promoted by https://www.free-stock-music.com Creative Commons Attribution-ShareAlike 3.0 Unported https://creativecommons.org/licenses/by-sa/3.0/deed.en_US          

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently. Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter. Find Kent Online https://www.linkedin.com/in/kentlewis/ https://twitter.com/kentjlewis https://deksia.com/ https://pdxmindshare.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently. Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter. Find Kent Online https://www.linkedin.com/in/kentlewis/ https://twitter.com/kentjlewis https://deksia.com/ https://pdxmindshare.com/ If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the show. Also listen to the back catalog of 3 seasons of digital marketing goodness over at https://goldsteinmedia.com/goldstein-media-podcasts/. Find Olivia at OliviaSisinni.com Find Seth at GoldsteinMedia.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kent Lewis joins us again to cover outbound sales strategy tips and tactics. To follow along with his article, go here. Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Services: https://ndubbrand.com/our-services/  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.  Please rate, review and share!

Our godfather of marketing, Kent Lewis, is back to talk about his learnings from being a business owner. Here are the six strategies: Celebrate the wins Lean into the mistakes Offer support Be thoughtful To show gratitude Evangelizing Fun LI Article: What's your story https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com  Services: https://ndubbrand.com/our-services/  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.  Please rate, review and share!

Kent Lewis from Anvil Media joined the show to talk about the mergers and acquisitions from a service-based business. Kent's article: https://www.inc.com/entrepreneurs-organization/5-strategies-for-a-successful-m-a-experience.html Kent's LinkedIn: https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com  Podcast Sponsor: https://ndublove.com/ Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher.  Please rate, review and share! Send sponsorship request to info@nwebsterllc.com. 

Director of Accounts at Webfor, Tricia Davis Payne, was able to participate in a panel of her esteemed digital marketing colleagues, hosted by SEMpdx. The title and theme of our panel was “The Future of Digital Marketing” (2022 Edition). Her fellow panelists included: Kent Lewis with Anvil Media, Anna Madill with Avenue, Mike Rosenberg with Veracity, and Shuree Jones with Rain the Growth Agency. The conversation touched on many great topics: What did we see and learn as search engine marketers in 2021? How can we help businesses be more successful in the year(s) to come? Listen in to find out about the Future of Digital Marketing (2022 Edition).

Kent Lewis from Anvil Media joined the show today. Kent and I talked about almost everything during this podcast. There's a lot going on this day in 2022. From snow, war, climate crisis, inequalities, and managing a business, the conversation only stopped because our 20 minutes were up.  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. If you enjoyed the show, please rate, review and share! Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com    Podcast Sponsor: https://ndublove.com/

In this episode, Kent Lewis is back on for part two of NFTs.  Background podcast: Ep 45 - NFT for Marketers with Kent Lewis. Click here to listen. He offers three fundamental steps to begin the monetization of your NFT product. Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com    Podcast Sponsor: https://ndublove.com/

The COVID-19 pandemic has undeniably changed the landscape of business in ways never predicted. Businesses have needed to change the way they do everything, from operating procedures, staffing, how it's delivered to their customer, and so much more.  In this episode, Kent Lewis from Anvil Media shares his experience.  Kent's article: https://www.linkedin.com/pulse/five-proven-ways-pandemic-proof-your-business-kent-lewis/.  Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com    NDUB Gear: https://ndublove.com/

This episode is jam-packed with Metaverse goodies. Nathan has his regular guest Kent Lewis from Anvil Media to discuss the current reality of going virtual.  Marketing the Metaverse: https://thinknw.org/blog/id/69.  Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com  Podcast Sponsor/NDUB Gear: https://ndublove.com/

Nathan starts the conversation about the marketing blunders and failures of 2021. He brings Anvil Media's Kent Lewis to discuss the various situations from a marketing perspective. Here are some of the links per the conversations: Urban Meyer: https://www.espn.com/blog/jacksonville-jaguars/post/_/id/29784/jacksonville-jaguars-owner-shad-khan-fixed-his-biggest-mistake-he-cant-afford-to-make-another-one Better.com: https://www.mysanantonio.com/business/article/Better-com-CEO-takes-indefinite-break-after-16704230.php  Jon Gruden: https://www.usatoday.com/story/sports/nfl/2021/11/19/jon-grudens-lawsuit-against-nfl-could-force-secrets-into-open/8652420002/?gnt-cfr=1  Don't forget to support small businesses this season! Kent's suggestions were Cully Central, Mgwalexs, Yonder, and 42nd Ave Fish and Chips. https://pdx.eater.com/maps/where-to-eat-drink-in-cully-restaurants-bars

Kent Lewis from Anvil Media's Credo: https://www.business2community.com/leadership/unhappy-with-your-business-create-a-credo-0498991 Kent's Jerry McGuire Moment:  https://www.bizjournals.com/portland/blog/2013/05/kent-lewis-jerry-maguire-moment.html Squid Games Article - https://www.linkedin.com/pulse/squid-game-four-life-death-lessons-aspiring-leaders-kent-lewis/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com    Podcast Sponsor: https://ndublove.com/

In this episode we dive into the uses, both theoretical and practical, for NFT's in the Digital Marketing, Advertising and Corporate landscape. Kent and Brandon start with what this technology is now and what it can be into the future. Now is the time to learn about these fascinating evolutions in tech and ownership.

Kent Lewis from Anvil Media's Portland Business Journal:  https://www.bizjournals.com/portland/news/2021/10/21/six-timeless-marketing-tactics-you-can-rely-on-in-2022.html   Host: Nathan A Webster LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com    Podcast Sponsor: https://ndublove.com/

From Facebook's outage for more than a few hours, in politics, and the issue of privacy and data has kept them at the forefront of controversy, but it didn't hurt their brand. Back in September 2018, Nathan and Kent Lewis from Anvil Media put out Nike Raises Brand Authencity With Colin Kaepernick. Kent was very vocal about Nike's position, and how it would benefit the shoe giant in the long run. Nike continues to dominate. Netflix's Dave Chapelle comedy "The Closer" started a controversy of entertainment, but Netflix doesn't budge. The power of the brand is bigger than people assume.    LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Website: https://ndubbrand.com    Podcast Sponsor: https://ndublove.com/

Are you thinking about the ways you could use NFTs for your digital agency? After working in nine agencies, Kent Lewis decided to start Anvil Media in 2000, which is nowadays one of the oldest search engine marketing agencies in the Pacific Northwest that specializes in analytics, SEO, paid media, and organic social media strategy. Last year, during the NFT boom, Kent wrote a not so serious press release about this phenomenon and got the attention of companies wanted to learn how to use these one-of-a-kind digital assets. Just like that, he got into the NFT world and is developing some projects around them. Today he joins Jason to talk about what are NFTs, how some companies started using them, the possibilities to further develop their potential, and how can digital agencies get in on the action too. 3 Golden Nuggets What are NFTs? There's been a lot of talk about non-fungible tokens since their boom last year. In essence, it is is a unit of data stored on a blockchain that certifies a digital asset to be unique and therefore not interchangeable. We've seen sold for hundreds of thousands, but how can companies use them? Some early adopters saw success from selling digital items to create brand awareness (Pizza Hut selling digital pizzas, Pringles selling a golden chip). But there's still much room to continue innovating. How brands are using them. If the first step was brand engagement the future of NFTs for companies includes brand engagement and brand perception management. In this post-pandemic world of much more remote work and remote communication, it makes sense to add digital products to your offerings. The future of NFTs includes its gamification, meaning tokens, rewards, exclusive access, and more. How can agencies get in on the action? As we've seen, agencies can help their clients jump on the NFT trend to create brand awareness and engagement. But some agencies are themselves starting to use NFTs. Access to exclusive rewards is a good way to create interest in your brand. Some agencies are starting to do this by the tokenization of their time. For example, someone that gets a good deal on one of your agency's tokens could get a good deal for an hour of your time. Kent also recommends paying close attention to how Gary Vaynerchuk is innovating with NFTs. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Using NFTs Like Gary Vee To Create Brand Engagement Jason: [00:00:00] Hey, what's up, agency owners? Jason Swenk here and have another amazing guest for you. We're going to talk about how your agency can use NFTs. That's right. And we're going to tell his story and so you can do that. So let's go ahead and jump into the episode. Hey, Ken. Welcome to the show. Kent: [00:00:25] Pleasure to be here. Thanks for having me. Jason: [00:00:27] Yeah, man. I'm excited to have you on. So tell us who are you and what do you do? Kent: [00:00:32] So my name is Kent Lewis. I am based in Portland, Oregon since 95, you know, marketing PR background. But in 96, I got involved in the internet, started optimizing websites before Google was a thing. And I've been a part of nine agencies, founded two, co-founded two. But when I was fired the second time from an agency that I was a key manager in, I decided I'm probably unemployable. Better do my own thing. So started out in 2000 with Anvil Media, as a consultancy and started bringing in employees in 03. And have been active and keeping it a relatively boutique-sized digital marketing agency since then. And when I'm not doing the agency thing, you know, I'm trying to get outside. That's the great thing about Portland, we're an hour and a half from the ocean, from the mountains from rivers, you name it. Jason: [00:01:20] Awesome, so are you a fly fisherman? Kent: [00:01:23] My first ever fly fishing experience was on the Deschutes River in Central Oregon, about three months ago. Gal, one of my friends, she gave me the rod and said Kent, and one just keep throwing it. And I caught a least solid three and a half-inch steelhead. So I didn't eat it. It was probably good for a pizza. And I guess you could say I was maybe hooked. So I think I might try more of that later, but I'm mostly like bike cycling, snowboarding, skiing, kind of guy. Jason: [00:01:50] Very cool. We'll get along very well. That's, that's all me. That's why I live in the mountains. But, um, we're not here to talk about the mountains. Let's talk about… I'm curious, because I've been fired from almost every job. Why were you fired from that one agency? Kent: [00:02:05] Well, so the first time I was fired was an agency I co-founded in 99. And by fall of 2000 we had a disagreement about equity and our role. There were two junior folks. I was like 25, 26 at the time. And there was the founder who used his 401k to fund it and we helped grow it to three and a half million, 35 people in less than two years. But, you know, we had gone in… much as I should ran of myself, my other young partner who ran the PR side and I ran the internet side. She was like I'm going in to get more equity. Are you in? I was like, I guess, yeah, because I helped build this thing. And he was offended by that and instead of firing just her he fired both of us. And by the next week, uh, October, 2000, I created Anvil as a, as a placeholder. Interestingly, the name Anvil Media comes from an easy I'd been running for four years. I thought I'll just sell the easy for a million dollars and retire. It's still archived at @anvil-media.com, but I haven't touched it since 06. Not worth a dime now, but that team that I left in late 2000 was acquired by another agency. And then my boss, who was my mentor and, you know, it was tragic to me that we had a falling out. He died of a massive heart attack at 42. So they needed somebody to run my own team. So this old school agency asked me to take my team back over and I tripled revenue. Then, in the end, my girlfriend decided the Creative Director was more interesting than I was, even though he was married. And since he was on the board and had been there 20 years, he had a little more juice than I did and canned my ass. And then I decided I better do my own thing. So it was about a girl the second time. Actually, it was about a girl both times. The other was my business partner and she was very amazing and also made a lot of bag mistakes. And I got lumped in when she and I united. So there's a whole book there somewhere when I have the time, but it was never about my performance. It was never about my abilities. It was always about bad judgment. I'm not innocent in it so much as I picked the wrong horses. Jason: [00:03:56] Yeah, gotcha. I do want to get to how you tripled revenue later on, but I do want to get into the NFTs. So explain for some people that have… I mean, if you've been living under a rock, what an NFT is and then how can agencies use NFTs to really benefit their agency? Kent: [00:04:15] Yeah. So it's actually a great story, but I'll just answer your question directly. If we have time, I'll go into the backstory because it exemplifies the timing in my career. Um, I'm not that smart. I'm just tall male with a short name and I'm not unattractive. And I think that's been as much of my success as hard work and smarts. So NFTs. So I'd been reading about, you know, what Pizza Hut and Pringles and all these brands were messing around doing these little PR stunts, basically. Creating these little non-fungible tokens, being their little digital assets that you can own. And, you know, buy, sell, trade. And because they're probably of blockchain, you can have a whole history of that item. So brand we'll get into, you know, why it matters to marketers. But to back then, we're talking March, 2021. I was like, this seems like second life. You remember second life, the virtual world. I was consulting with HP on that like however many, 14 years ago. And I realized for the first time in career, I could be one word ahead or one sentence ahead in the book. I didn't have to write the book. I didn't have to write the chapter, I just needed to spend a little more time on it and think about it just another 30 minutes longer than my client, and then help guide them through how to create a second life experience. Same thing with, uh, it's all over again, right? The world repeats. It's a spiral and a circle, historically speaking, even in tech. I read about these non fungible tokens. You create this asset, like these virtual tacos or virtual pizzas, like Pizza Hut or these Pringle gold chips. And then people get excited because you're an early adopter, even if there's a fairly worthless asset. But it wasn't because people were reselling these on the secondary market. They got them for free and they were selling them for 10, 20, $30,000. And I was like, this sounds a lot like Bitcoin for brands. And so I wrote a press release April 1st, as I've been doing the last 15, 18 years. I write a fake press release on April every year, and this one was about NFTs and, you know, NFTs, you might know as most famous things, digital watches from Jacobson and Company or digital sneakers. And so I took the idea of a digital sneaker because we're in the backyard of Adidas America and of course, Nike and I said that these other agencies are building digital sneakers. We're 10 steps ahead where building virtual shoe boxes to story of virtual sneakers to put in a virtual closet and a virtual house that we build you just to store your digital sneakers. Just totally full of it, right? Totally riffing off of a core concept. And low and behold, a very large social media platform with a blue logo reached out to me and said, hey, we need help. We've got… We're getting a virtual sneaker build for one of their communities. And we can, would, they could tell that we're very serious about it by reading that press release. So they didn't read the press release that closely, bless their hearts. And that led to another conversation. So basically what I did is I would hopped back a second and I was like, shoot, if they're serious, then I'm serious. So I read up on it. I wrote an article that's on a website called thinknorthwest.org. It's a big ad networks for the West Coast, Portland, San Francisco. Uh, about what is NFT and why does it matter? And we can talk more about that in a second, but in the end I've been talking to three large brands, including a sneaker brand about how to use NFTs. Including one of the brands that's a big technology company with a black and white logo that basically is trying to use it for B2B. How do you get into the tech community? And can we use NFTs to incentivize behaviors for deep tech clientele. Even the OEM channel reseller channel, very complicated, convoluted, not theoretically as sexy. And I love the challenge. So I'm talking with them in an hour, then try and see if we can finalize a project. So long story short, we took this, what was a press release joke into a reality of an offering to clients. And we're having these multiple discussions with larger brands. So in the past, I've evangelized mobile marketing, video marketing, podcasting, voice search, Amazon marketing. And I evangelize it as a, with my PR background, speak about it, write about it, and then develop through my articles, a concept or a structure for a service, and then sell that service. I've done that for most of my career. And the NFT happened to start out as a joke, skeptical, healthy skepticism, that it was really something. As I did the research, I realized it's extremely powerful. Because it solves… NFTs, non-fungible tokens, unlike Bitcoin, where if there's equal value, one Bitcoin equals one bitcoin. I own one, you own one. It's the same value. And a non-fungible is a one-off item that you can pay me for with Bitcoin, but it's non-replicable. Non-scalable. And so the idea is you're, you're owning an asset for something. And that's why you can say that's 30 grand to own this. Or the meme of the fire girl, the little girl with the blazing fire out of her house. And she's staring at the camera and they sold… That gal, now that she's going into college, sold it for half a million dollars and helped fund college and gave some to charity. Just for some rich person to own the digital rights to that, right? Beeple's $69 million collage. Um, he's arguably not a good artist, but he's a first-mover developed a lot of credibility in the space and had enough of a following that some very wealthy art collector, using the term loosely, decided to get a bidding war and spend crazy money. But how does that relate to brands? So there's a couple things to keep in mind for NFTs. And that is there's, because it's blockchain, it's trackable, defensible. There's no fraud, theft, or manipulation possible with an NFT, you can create as many copies as you want. You can sell them, you can give them away. But it allows… In the end, it allows for a few different things for brands. One is just general awareness. So the things that you've seen in the, in the press related to these predominantly quick-service restaurants or manufacturers and retail, lifestyle brands, Pringles, Taco Bell, Pizza Hut… Charmin has an NFT-P as in "TP." So they're just creating brand awareness. And if you like the brand, you might love them for that, if you're technologically savvy. But what I think is the next phase, because that's really what's happening in the last year. What's happening in the next year is brand engagement brand perception management. So luxury brands are getting into it. Hoochie, Jacob & Co., like I said, Jacobs & Co. are obviously a very expensive watch brand and sold an NFT watch for $100,000. Again, fairly worthless other than to the buyer, right? So brand engagement. Uh, what I think is really the secret sauce is, and this is where it gets into the B2B world, where it can apply is in the engagement for the customer. And customer retention is using it for gamification and incentives. So tokens, loyalty reward programs, earn certain tokens. Those tokens can be exchanged for things, art, music, whatever. And so it's just a clever way to up your ante and see, be seen as a forward-looking brand or an agency that creates this stuff for clients. Because a lot of like the top shot, NBA, virtual trading cards of the top 10, most expensive trading cards of all time up there with Honus Wagner is the Dallas Maverick, right? And his car traded for almost $3 million and it's a digital card. But in my backyard, Damian Lillard with the Portland trailblazers, he's added special access to groups, discussion groups, VIP access to certain events, or just access to him. So you're getting, you're paying a premium, but you're getting something that's very exclusive. That's really what NFTs are about right now, or now is exclusivity. I think also that the next phase, which will be one plus years out would be the product extensions. Agencies helping brands create products that are natural extension of their current offerings, especially in a post pandemic world. There's a lot more of this remote work, remote communication. So creating products that are more digital and interactive, it's particularly interesting right now. And then the last component would be the tokenization of time. So as an agency, you could tokenize your time where it can be bought and sold on the secondary market. Why people might do that? Hard to say. But, uh, there's a Reuben Bramanathan who's with IDEO CoLab Ventures. He's tokenized his time. And one token is equal to one hour of his time and the guy might trade his time. He might, I might have to pay him 500 or a thousand dollars. But if I get a good deal on a token, I might save a ton of money more than likely to pay right now, paying more for a token than it's worth. And then relate to that is just creating that digital ecosystem. So when I mentioned second life, there's a new version of that. And that is, there are many of them actually, but one of them is popular. It's called Superworld, where you can own the Taj Mahal, the Eiffel tower in a virtual recreation of the world, the planet. Using satellite imagery, you could add things into that world. You can develop things like second life, but mainly if you want to say I own the Eiffel tower, you can go in Superworld and buy it. If it's not already been purchased since I last looked. The Great Wall, Taj Mahal, etcetera. Those are just some of the ways a brands are using it today. One that I glossed over that's product extension. A good example is gaming. So you've got Ubisoft has a game called Rabbits. F1 has Delta time. So what, what F1 has done well with their reality show on I think Netflix. And then this, uh, F1, uh, Delta time NFT assets related to kind of gamification of F1 is they're extending out what is a very elite wealthy following. Most people don't fly to Monaco to watch the race from a yacht, but there are other ways to interact with the brand. And F1 has mastered that. Uh, and then even Microsoft has a fairly ghetto Minecraft-like game called Azure Space Mystery. That is, um, kind of remedial, but it has, it's in the NFT world. So, um, how that relates is Fortnight, if it stays relevant for another year or two, or other games like it, you could buy and sell armor and weapons and other customizations. That's one way you can buy, sell, and trade your gear within the games would be through NFTs because of the trackability that you need to do the anti-fraud protection. And then brands can obviously create assets and then know that they've protected that asset through NFT. Jason: [00:14:41] When you're an agency partner with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your agency. Get the full coding and design freedom to create anything your clients need, along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your agency, you can get matched with new leads every day and earn revenue share for every website you guys create. They're backed by the Wix industry, leading security and site performance. You'll also have a dedicated account manager on standby 24/7. So you can reach your goals and start setting new. See for yourself, head over to wix.com/partners. And re-imagine what your agency can accomplish. Now my head's spinning, which I… with ideas. And I mean, it's just to comprehend all of this is a, a little overwhelming figuring out. But that's, it's really pretty fascinating that's where a lot of the world is actually going. And, uh, those are some great examples, you know, from F1, Microsoft, and even how some of the agencies are selling their time for NFTs. It's crazy. Kent: [00:16:02] Yeah. For now it is and it will settle down. It's, it's more profound, you know, Gary Vaynerchuk has doubled down. So if you want to figure out how does an agency monetize NFTs just look at what Gary Vaynerchuk has done with NFTs. And I've had the luxury to seen him speak twice. And I thought he was just a grade-A douche bag and nothing better. And he's far more than. In fact, I firmly believed that it's, his, his character his act and he really has a huge heart and does a lot of good things. You just wouldn't know it because he has a potty mouth, which I have no problem with. And, uh, just the way he kind of yells and preaches at people. But he has a lot of good things. I never disagree that he's a smart guy and he's on point, but he's doubling down on NFTs in ways that make me look like a troglodyte. Like I'm, you know, like, I don't get it. And he's built a whole marketplace and a bunch of assets and that's cool. Cause he can do that. Cause you know, he shouldn't even be working anymore, but he's never going to stop. So look at what he's done. If you want to see what a true agency pioneer that started out just as a small wine dealer has done, it's pretty remarkable. Jason: [00:17:00] Give us one example of what you really liked that he's doing in his agency using NFTs. Kent: [00:17:06] Well, I like that he's giving back. So with his NFT agency and I, we're going to apply cause we're doing an NFT mural fundraiser here in Portland, in September. But we can apply once we build the NFT and what do you call mint it, then we can apply. If we put it on the right, uh, marketplace and use the right technology, he can use some of the proceeds and resources he's developed with his NFT company. You know, like it basically an NFT agency to help you build something better, especially if it is for a nonprofit or cause-driven social responsibility sort of thing. And, and you can get some horsepower. So he's already built giving back into his model, which I really appreciate and admire. Look at what he's doing there. So he's not just riding the money train, he's pivoting that to provide opportunities to do social good in the process. Jason: [00:17:55] Awesome. Well, this is been very educational and, uh, and really pretty cool to listen to. What's the website people can go and, uh, check the agency out? Kent: [00:18:04] Uh, you can go to anvilmediainc.com or just Google Anvil Media. You'll find me with Anvil, Portland, anvil, Kent Lewis, whatever. And then if you just Google Kent, Kent Lewis NFT, or just go to thinknorthwest.org and their blog, you'll find my article, NFT Marketing: How brands can use NFTs to engage consumers and generate revenue. I think that's a great read. And then just also look at what Gary Vaynerchuk and NFTs looked that up and news and, um, Google search generally, and you'll find a lot of great information. Jason: [00:18:36] awesome logo. Everyone go check that out and thanks so much, Kent, for coming on the show. If you guys liked this episode, make sure you guys subscribe. Also, if you want to be around other agency owners who are on the cutting edge and they're sharing the stuff that's working and be able to see the things that you might not be able to see. I'd love to invite all of you to join our exclusive mastermind. It's called the digital agency elite. So go to digitalagencyelite.com and apply. And then if we feel that you're right for the community and the community is right for you. We'll have a conversation and see if it's, uh, uh, double-check that. And so make sure you go there now. And until next time have a Swenk day.

This week, I welcome Kent Lewis to the podcast. He is the founder and CEO of Anvil, an online marketing company founded in 2000, two years after Google officially launched as a search engine. As one of the oldest search engine marketing agencies in the Pacific Northwest, and one of the most award-winning in the United States, Anvil...

We all need to increase our marketing efforts and spend. Unfortunately, it's not just going to happen. You need a convincing argument. Anvil Media's Kent Lewis gives you some tools, data, and tips. Here's his article: https://www.smartbrief.com/original/2021/04/how-advocate-bigger-content-marketing-budget. Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/ndubnassociates/ Twitter: https://twitter.com/nathanawebster Podcast Sponsor: https://ndublove.com/ Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher. Please rate, review and share!

Welcome to the Facebook Sales Secrets podcast with me, your host, Steven MacDonald, CEO of LeadKlozer. This podcast is dedicated to helping individuals or businesses achieve greater success through the power of Facebook. Listen in as we discuss everything about Facebook marketing, from ad campaigns to lead generation.http://www.leadklozer.comIn today's episode, I interview Kent Lewis, Founder and President of Anvil Media, a widely successful digital marketing agency based in the US. In terms of digital marketing experience, Kent comes second to none, and much like our beloved comic book hero Superman, this “Kent” helps the people by sharing his knowledge on Creating Engagements That Actually Lead To Sales.http://www.leadklozer.comShow Notes:[2:07] What does “Total Engagement” mean in terms of advertising?[8:54] Personal engagement versus automated engagement.[15:26] The downside of automation in Facebook marketing.[19:09] How total engagement affects Facebook ads.[25:06] Best practices for call-to-actions.[28:16] Kent's number one tip to Facebook marketers.http://www.leadklozer.com

ABOUT THE GUEST: KENT LEWIS, PRESIDENT AND FOUNDER AT ANVIL MEDIAAs President and Founder of Anvil Media, Inc., Kent Lewis is responsible for managing operations, marketing and business development towards its purpose of creating meaningful impact for Anvil’s clients, community and its employees through creative problem-solving, making and leveraging connections and educating others. Under his leadership, Anvil has accumulated the following awards and recognition since inception in 2000:• Inc. 5000: Fastest growing private companies in America• Oregon Business Magazine: 100 Best Places to Work• Portland Business Journal: Oregon’s Most Admired Companies• Portland Business Journal: Fastest Growing Private 100 Companies• Portland Business Journal: Corporate Philanthropy Awards winner• Clutch: Top Pay-per-Click and SEO Agency in AmericaYou can learn more about Kent at the Anvil Media web site here:https://www.anvilmediainc.com/about/team/kent-lewis/Find him on Twitter here:https://twitter.com/kentjlewisOr find him on LinkedIn here:https://www.linkedin.com/in/kentlewis/ABOUT THE EPISODEYou don’t have to go far to find people who will give you ALL kinds of advice about how to use LinkedIn to generate business. It’s such an over-discussed concept that I always resisted the idea of having a guest talk about it on this podcast, but then along came Kent. We were having a discussion, and he said the magic words. He said, “when I look at the lead source for new business every month - because we track that - the vast majority of the time it’s from LinkedIn”So how does he do that? Kent was gracious enough to share his methodology and how that’s worked out for him over the years in this episode. It’s not the standard routine, and it’s probably not for everyone, but if you are serious about generating new business from LinkedIn, Kent is someone who has found a formula that works for him. Give a listen to the episode and see if some or all of his approach might work for you as well.0:25 - What’s the best sales advice that Kent has ever received?1:59 - What’s the worst advice that Kent has ever received?4:00 - David sets up the episode theme about LinkedIn5:06 - What categories of activity is Kent doing on LinkedIn that is leading him to convertible leads in his pipeline (hint, it’s not just one thing)?9:35 - Kent explains how he got to 20,000 followers15:37 - Kent explains how he stays within LinkedIns rules for connecting while maximizing outreach17:45 - Kent describes his 3-6 month horizon for building trust before asking for a conversation with a potential prospect on LinkedIn19:50 - Kent talks about how mindset has impacted success in business and how that same mindset impacts his approach to LinkedIn new business development21:24 - Kent talks about what he does during the 3-6 months between the time he connects with a prospect and makes his first outreach effort24:20 - Kent articulates the connection between content and pipeline27:12 - Kent talks about how a focus area for content drives multiple exposures, pipeline, and a service offering in his new business development ecosystem29:42 - Kent talks about how he incorporates outreach into his LinkedIn strategy31:04 - Where (other than LinkedIn) is the best place to connect with Kent

Special Guest: Kent Lewis NFT Marketing: How Brands Can Use NFTs to Engage Consumers and Generate Revenue https://thinknw.org/blog/nfts-anvil-media   Host: Nathan A Webster Website: https://nwebsterllc.com/podcast/ LinkedIn: https://www.linkedin.com/in/nathanawebster/ Instagram: https://www.instagram.com/nathanwebster543/ Twitter: https://twitter.com/nathanawebster   Podcast Sponsor: https://ndublove.com/ =============== Download and subscribe on Audible, iHeartRadio, iTunes, Soundcloud, Spotify, and Stitcher.  Please rate, review and share!

Season Two Episode Seven  Guest: Kent Lewis, President and Founder at Anvil Media, Inc.  About Kent:  As President and Founder of Anvil Media, Inc., Kent is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing.  You can learn more about Kent and reach out to him on LinkedIn here:  https://www.linkedin.com/in/kentlewis/  About Anvil Media, Inc.:  Anvil is an integrated marketing agency specializing in search engine marketing, social media and analytics. Anvil's experienced team is certified, published and speaks regularly at industry events. Anvil generates a measurable return-on-investment (ROI) by understanding and solving unique marketing and business challenges.  Learn more about Anvil Media, Inc. here:  https://www.anvilmediainc.com/

As we wrap up 2020, Kent Lewis and Nathan focus on the marketing and social media platforms. Follow along with these links:  These are the Highest-Ranking Brands Among US Adults in 2020 https://www.marketingcharts.com/charts/top-brands-among-us-adults-year-ending-9-30-20/attachment/yougov-top-brands-by-brand-health-among-us-adults-dec2020 Distribution of TikTok users in the United States as of June 2020, by age group https://www.statista.com/statistics/1095186/tiktok-us-users-age/ Snapchat statistics 2020 https://www.smartinsights.com/social-media-marketing/social-media-strategy/snapchat-statistics/#:~:text=Snapchat's%20key%20demographics%20are%2013,%2Dyear%2Dolds%20using%20it. Percentage of U.S. internet users who use WhatsApp as of 3rd quarter 2020, by age group https://www.statista.com/statistics/814649/whatsapp-users-in-the-united-states-by-age/

Nathan and Anvil Media's Kent Lewis 'chop it up' this week of marketing goodness, expertise, and current trends. The focus is on the marketing predictions for 2021.  Here's the article discussed to follow along: https://www.sempdx.org/blog/google/2020-digital-marketing-predictions-anvil-sempdx/

Anvil Media's Kent Lewis joins the podcast to share how the pandemic has created a new consumer. Follow along: https://www.smartbrief.com/original/2020/08/covid-19-changed-consumer-behavior-and-marketing-strategy Second link: https://www.fastcompany.com/90547627/how-covid-19-created-a-new-kind-of-consumer-in-just-90-days  

Kent Lewis, Anvil Media Portland Business Journal: https://www.bizjournals.com/portland/news/2020/07/16/how-to-measure-client-health-as-a-service-firm.html

Kent Lewis - Portland's Digital Agency Anvil Beats The Big Agencies.Listen to how an agency owner drives business, delivers strong digital marketing opinions, and discusses how important community work is.Kent Lewis is the founder and President of Portland's Anvil Media, a small digital advertising agency. "Small" is in many ways a bad definer since Anvil drives large client business better than the mega agencies. Anvil is known for its expertise in delivering analytics, search engine, and social media marketing services.Anvil and Kent have been recognized across the universe having won recognition including Oregon Business Magazine: 100 Best Places to Work: Portland Business Journal's Fastest-Growing Private 100 Companies and Clutch's Top Pay-per-Click and SEO Agency in America. Kent was also named one of Portland's 40 under 40.Kent is the founder of pdxMindshare and SEMpdx and its Engage Marketing Conference event. His give-back genes rule.A nice thing for me… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Today, we take trans-Atlantic flight for granted; jump on a plane in the early evening on the East Coast and arrive in London, Paris, or Amsterdam by sunrise.  But shortly after the Wright Brothers flew in Kitty Hawk in 1903, sights were set to reach Europe by air, and as the world was mired in World War I, this achievement became even more vital to the success of the Allies. The Navy tasked the Curtis Aircraft Company to accomplish this feat, and with help from the boat builders of the Herreshoff Manufacturing Company and Lawley & Son, a revolutionary design of a flying boat was delivered -- The NC, or the “Flying Nancies”.  In this episode we talk with retired Marine Corps pilot and small boat builder, Kent Lewis, about the merger between these great companies and their groundbreaking achievements. Listen in!

Follow along from Kent's LinkedIn article, Leading Through the COVID-19 Crisis: Lesson from Agency Leadership.

Follow along using the following link:  https://mrsocialentrepreneur.com/how-to-hire-a-marketing-company. 

Digital technology has no doubt changed the way consumers make purchase decisions. Rave reviews from friends and family on the latest supplements has now been replaced with online reviews.

Digital technology has no doubt changed the way consumers make purchase decisions. Rave reviews from friends and family on the latest supplements has now been replaced with online reviews.

To follow along, go to https://mrsocialentrepreneur.com/promoting-personal-brand-via-public-relations/. 

From PDX's Godfather of Marketing, Kent Lewis of Anvil Media. Podcast: Buy Google Ads With Kent Lewis  

Kent Lewis, Anvil Media (aka, PDX’s Godfather of Marketing) breaks down how to see on Amazon. Follow along with Kent's article. 

Kent Lewis of Anvil Media and Michael Chase of MilePost, both experienced media experts share views on the future of how people are likely to be influenced in the future, what they crave, and how to respect privacy on the road of influence. 

Follow along here --> https://mrsocialentrepreneur.com/buy-google-ads-with-kent-lewis/. 

Kent Lewis is the Founder of Portland based Anvil Media, a digital marketing agency specializing in SEO & PPC. On this episode Kent discusses his long history of podcasting & the benefits of podcasting for B2B brands.

1776 Coin Kent Lewis BTC 2019 Q1 expectations and How to avoid cryptocurrency scams and pitfalls Exposing Crypto Truth lets talk some crypto https://freedom.social/redplanet32-register Support the stream with fiat: https://streamelements.com/yourcryptodailynews/tip Support the stream with fiat: https://streamelements.com/yourcryptodailynews/tip #1776coin #kentlewiss #cryptocurrency Fort knox discord airdrops. https://discord.gg/fCaYbSY Social send rains https://discord.gg/SpARV3a https://www.x42.tech https://www.spectresecurity.io https://www.yourcryptodaily.com https://www.crackingcryptocurrency.com Discord servers Your crypto daily https://discord.gg/BGnfPQQ Fort knox https://discord.gg/nQWAkS5 (Disclaimer) we are not financial advisors , crypto currency is highly volatile you can lose some or all of your investment speak to your own Financial advisor before deciding to invest. And most importantly take responsibility for your own choices it would not be a good idea to spend the lunch money or rent money on crypto. Youve been warned! --- Support this podcast: https://anchor.fm/ycdpod/support

Kent Lewis is the President and Founder of Anvil Media. He shares his story with you, along with some great insights into digital marketing for the Small Business Owner. Listen for his Jerry McGuire moment.   Kent Lewis-Passion For Small Businesses As President and Founder of Anvil Media, Inc., Kent is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Kent specializes in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. “My true passion is helping small businesses, of course the big clients pay the bills as well, but helping small businesses play against big companies and digital marketing flattens the field.” – Kent Lewis   Where Do I Start? When starting the process of marketing Kent recommends that you create a level of awareness and keep the customers engaged.  Knocking on doors for follow-up isn’t easy but necessary. Your company must have a website; most small businesses use WordPress. “While most companies focus on sales for growth, I’m suggesting focusing on delighting your current customers.” – Kent Lewis   The Three C’s Kent specializes in Search Engine Optimization (SEO) and advises that your website should include the following: Content Code Credibility Listen to this podcast where Kent explains this in detail.   Standard Best Practices Depending on your audience and goals of your business, Anvil Media is a great resource to use.  Kent and his team can assist you on your business journey and bring exposure. “Brands are built on public relations and defended by advertising.” – Kent Lewis To hear more about Kent Lewis’ business journey, download and listen to the episode!   Connect with Kent Lewis: Website Twitter Linkedin Connect with Business Owner Freedom: Website LinkedIn Facebook   If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes.  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the Business Owner Freedom Podcast!   Copyright © 2018 BOFP

Banished to the digital basement: Kent Lewis recounts his exile from PR with 5 ways a marketing firm owner uses PR to grow on this episode of the PR Talk Podcast. See a full recap of the episode at www.veracityagency.com/podcast/kent-lewis/

pdxpodcast.com / anvilmediainc.comSupport the show (https://www.paypal.me/pdxpod)

Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tracking Results to Improve Solar Marketing.The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008. His company is now an award winning integrated marketing agency specializing in search engine marketing, social media and analytics. This episode of Marketing Solar includes:•Referral Solar Marketing Tips•Insights for Advocacy Solar Marketing•SEO Do's and Don'ts for Solar Marketing •Create Content “Social Signals” Google Can See•Avoid Expensive Paid Online Advertising Mistakes•Three Tips to Use Google Analytics for Actionable Website Data •Three Steps to Setting up Solar Marketing Key Performance IndicatorsWe want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

Welcome to the marketing solar podcast series, part of the “Build It Bright: Crafting Your Solar Marketing Program.” This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.Today we are tackling, “Building an Online and Social Media Strategy on a Limited Budget” with Kent Lewis, president of Portland, Oregon based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics.In this podcast, Kent offers solar installers a rich depth of tips and insights including:•Getting Measurable Online and Social Media Marketing Results•Measuring Online Effectiveness with the Anvil Marketing Index•March 3 Webinar: Building a Social Media Strategy with Limited Resources•Developing Social Media on a Shoestring•“Facebook Loves to Change the Rules”•“Your Website is the Sun in Your Online Marketing Solar System”•Why Your Blog is More Important Than Ever•A Metrics Based Approach for Hiring Outside Marketing ResourcesWe want to thank Energy Trust of Oregon for their vision and support helping solar contractors reduce customer acquisition costs through more efficient marketing.

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is an integrated marketing consultancy which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:    Inc. 5000: Fastest growing private companies in America    Portland Business Journal: Oregon’s Most Admired Companies    Portland Business Journal: Fastest Growing Private 100 Companies (for five     consecutive years)    Portland Business Journal: Corporate Philanthropy Awards winner    Clutch: Top Pay-per-Click Agencies in AmericaWith a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop, and also toured nationwide with Online Marketing Institute as a lead instructor. Lewis also regularly contributes to industry publications including Business2Community and iMedia Connection.  As a long-time entrepreneur, he’s an investor and advisor to a host of emerging Portland-based companies, including DreamPath, Gas Anywhere, Journey Fitness, RISEcx, Syndical and Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.  Lewis’s industry recognition and awards include Portland Business Journal’s Top 40 Under 40 Award, Top 25 Most Influential Pay-per-Click Experts and American Marketing Association Oregon Chapter Marketer of the Year in 2012 and Top 20 Digital Marketing Strategists 2015.   Ted Prodromou is America’s leading LinkedIn coach and the #1 best selling author of The Ultimate Guide to Linked In For Business. To get a free copy of his book simply register at www.tedprodromou.com. On the podcast, Ted brings together some of the top LinkedIn minds in the country to share with you how they grow their businesses using LinkedIn and how you can, too.     Powered by Seth Greene: a 6 Time Best Selling Author, Nationally Recognized Direct Response Marketing Expert, and the only back to back to back GKIC Dan Kennedy Marketer of the Year Nominee. Get a FREE Copy of Seth’s new book Podcast Marketing Magic, and access to a Live Podcast Marketing Training Webinar at http://www.UltimateMarketingMagician.com

Kent Lewis’s core tenets are to Educate, Entertain and Connect.  He’s started numerous organizations, all fitting in to at least one of these 3 core ideas.  At Anvil Media, his social media marketing agency, this means he’s organized around moving his customers’ businesses forward.  His goal is to delight and elevate (either without the other … Continue reading Purpose Podcast 011 – Kent Lewis: To Educate, Entertain & Connect