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Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. The company was sold to Fanatics, the global leader in sports merchandise. Before that, Jesse started and ran a direct-to-consumer online skincare brand that generated $48M in revenue in the first two years. Jesse sold the company to a direct-marketing conglomerate. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years. Jesse is a member of Young President's Organization (YPO), where he was Chapter Chairman and served on the regional board. He was also also a finalist in Retail and Consumer Products for the Ernst & Young Entrepreneur of the Year. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. The company was sold to Fanatics, the global leader in sports merchandise. Before that, Jesse started and ran a direct-to-consumer online skincare brand that generated $48M in revenue in the first two years. Jesse sold the company to a direct-marketing conglomerate. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years. Jesse is a member of Young President's Organization (YPO), where he was Chapter Chairman and served on the regional board. He was also also a finalist in Retail and Consumer Products for the Ernst & Young Entrepreneur of the Year. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. The company was sold to Fanatics, the global leader in sports merchandise. Before that, Jesse started and ran a direct-to-consumer online skincare brand that generated $48M in revenue in the first two years. Jesse sold the company to a direct-marketing conglomerate. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years. Jesse is a member of Young President's Organization (YPO), where he was Chapter Chairman and served on the regional board. He was also also a finalist in Retail and Consumer Products for the Ernst & Young Entrepreneur of the Year. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
In this special Chicago episode of the Driven by DCKAP podcast, our host Karthik Chidambaram, Founder and CEO of DCKAP, has the opportunity to sit down and speak with Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Originally founded as Internet Retailer, Digital Commerce 360 is an industry pioneer and global leader in e-commerce research and media, producing products and events like Internet Retailer magazine, the Top 500 Guide, and the Internet Retailer Conference & Exhibition (IRCE). They discuss Mark's background, his training in journalism, how it has helped to bolster his passion and elevate his in-depth research into digital commerce, and his dedication to research, sharing knowledge, and helping shape the conversation for industry experts. During their conversation, we also learn what his insights and predictions are for B2B digital commerce in the coming decade.
Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of ecommerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management. Manish is an innovator, thought leader, and highly sought-after speaker for all facets of ecommerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications. In this episode… Distributing products to customers quickly is one of the rudimentary factors for success as an ecommerce business. It helps you satisfy your customers, retain them, and acquire more as they receive their orders as promised. Where can you find the most cost-efficient method to successfully and consistently deliver customer orders? Ecommerce expert Manish Chowdhary says Seller Fulfilled Prime could be a game-changer for your ecommerce brand. The program allows you to deliver directly to domestic Prime customers from your warehouse, committing to fulfill orders with one-day and two-day delivery. He shares how Cahoot is helping brands leverage the Seller Fulfilled Prime program to grow. In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how ecommerce brands can thrive through the Seller Fulfilled Prime program. Manish talks about Cahoot and Pulse Commerce, how Cahoot streamlines order fulfillment for ecommerce brands, the Seller Fulfilled Prime program, its benefits, and the ways it differs from Amazon FBA.
Manish Chowdhary is the Founder and CEO of Cahoot, a peer-to-peer order fulfillment network of e-commerce merchants working together to expedite shipping at a lower cost. He is also the Founder and CEO of Pulse Commerce, the leading enterprise cloud platform for order and inventory management. Manish is an innovator, thought leader, and highly sought-after speaker for all facets of e-commerce, business methods innovation, and omnichannel supply chain and logistics optimization. Insights Success magazine recognized him as one of the 30 Most Innovative Business Leaders and has been featured in The New York Times, Forbes, Internet Retailer, and other leading publications. In this episode… Are you an e-commerce brand struggling to distribute your products to your customers quickly? Where can you find the most cost-efficient method to deliver customer orders as promised? Shipping products to customers fast and efficiently directly impacts your conversion rate and bottom line. Most e-commerce brands have suffered at the hands of traditional 3PLs because they're expensive and don't offer quality service. Manish Chowdhary recommends partnering with an ultrafast order fulfillment company to get an edge on other 3PLs. He shares his journey of building a full-service order fulfillment platform that enables merchants to fulfill orders for other sellers faster and at a lower cost. In this episode of the Quiet Light Podcast, Pat Yates sits down with Manish Chowdhary, Founder and CEO of Cahoot, to discuss how e-commerce brands can fulfill orders faster, cheaper, and more reliably. Manish also talks about navigating the Amazon Seller Fulfilled Prime site and Pulse Commerce's role in integrating with Cahoot.
Jeff Oxford is the Founder and SEO Director of 180 Marketing, an ROI-focused SEO company with a proven track record of success. Over the past 12 years, Jeff has worked on 100's of SEO campaigns for both small startups and large enterprise brands. He frequently speaks at many popular industry conferences and has also contributed articles to Forbes, Internet Retailer, and other publications on the latest cutting-edge SEO techniques.On this episode, we discuss 180 Marketing's Five Step SEO Process, common misconceptions about SEO, optimizing content marketing, and much more.
In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space.Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo.Jesse gives listeners actionable tips on: [2:55] How to create a system for content marketing and why it matters [4:15] Leveraging AI to help you with content marketing [9:30] Keeping your ego out of your content [16:50] Not creating duplicate content [19:05] How to talk about your wins without being overpowering [23:05] Creating content that is authentic and relatable [27:55] Meeting your audience where they are [35:35] Learning from your mistakes and trying again [40:00] Jesse's book review [42:00] One key takeaway to implement right away Resources mentioned in this episode:The Road Less Traveled by M. Scott PeckConnect with Jesse here: www.instagram.com/audience.co www.twitter.com/audience.co https://www.linkedin.com/in/jessejstein/ www.Audience.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. Jesse gives listeners actionable tips on: [2:55] How to create a system for content marketing and why it matters [4:15] Leveraging AI to help you with content marketing [9:30] Keeping your ego out of your content [16:50] Not creating duplicate content [19:05] How to talk about your wins without being overpowering [23:05] Creating content that is authentic and relatable [27:55] Meeting your audience where they are [35:35] Learning from your mistakes and trying again [40:00] Jesse's book review [42:00] One key takeaway to implement right away Resources mentioned in this episode: The Road Less Traveled by M. Scott Peck Connect with Jesse here: www.instagram.com/audience.co www.twitter.com/audience.co https://www.linkedin.com/in/jessejstein/ www.Audience.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018. Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com. Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners. Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us. Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. Jesse gives listeners actionable tips on: [2:55] How to create a system for content marketing and why it matters [4:15] Leveraging AI to help you with content marketing [9:30] Keeping your ego out of your content [16:50] Not creating duplicate content [19:05] How to talk about your wins without being overpowering [23:05] Creating content that is authentic and relatable [27:55] Meeting your audience where they are [35:35] Learning from your mistakes and trying again [40:00] Jesse's book review [42:00] One key takeaway to implement right away Resources mentioned in this episode: The Road Less Traveled by M. Scott Peck Connect with Jesse here: www.instagram.com/audience.co www.twitter.com/audience.co https://www.linkedin.com/in/jessejstein/ www.Audience.co Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com
In 2006, Ryan Alovis started Magazine Discount Center (MDC). Within a few years, Alovis bootstrapped MDC into the largest destination online for consumer magazine subscriptions. In 2016, MDC was acquired by Time Inc. In 2009, with the cash flow MDC was yielding, Alovis was able to purchase LensDirect.com, a struggling online retailer of name-brand contact lenses that was previously owned by his family. Under his leadership, LensDirect.com has grown revenues over 13000%, and has evolved into a leading online retailer of vision care products. LensDirect.com has earned continuous placement in the Inc. 5000 list of fastest growing companies in the United States, and has been selected as one of the top online retailers by Internet Retailer..In 2012, Alovis co-founded Go Answer, a 24/7 outsourced contact center solution. Originally an answering service, it has blossomed into an award-winning full-service contact center handling tele, web chat, and emails/ticketing for businesses of all shapes and sizes.In 2016, with the proceeds from the MDC sale, Alovis started Pulse Health (formerly known as InTouchMD), a healthcare technology company. Pulse Health's marquee product is the Pulse Engagement Cloud - a powerful cloud-based SaaS platform that helps pharmaceutical companies better reach, engage and understand physicians & patients on an individual level. Pulse Health's client list ranges from emerging biotech to global pharmaceutical companies. In 2016, Pulse Health was selected as the most innovative company in healthcare and in 2018, Pulse Engagement Cloud was selected as the most innovative product in healthcare. The companies have evolved into multi-industry leaders, landing placement in the coveted Inc. 5000, Internet Retailers Top 1000, Long Island Business News' 40 under 40 and a finalist in the New York Enterprise Small Business Awards. Alovis has been featured in top media outlets including Forbes, Reuters, CNBC, The Wall Street Journal, Fox Business, Inc. Magazine, Internet Retailer, and The New York Observer. Alovis' companies have been the subject of multiple success stories featured in American Express, Microsoft, Trustpilot, UPS, Twilio, and Visa. At the heart of Alovis is his passion for doing good, and has managed to bring that same entrepreneurial energy to his fundraising committee, The Silver Lining Society. This New York based non-profit, which Alovis co-founded in 2006, raises money for Hope & Heroes Pediatric Cancer Fund and has raised nearly a million dollars since inception.In This Conversation We Discuss: [00:00] Intro[00:59] What is LensDirect.com?[01:58] The early days of Ryan's Ecom journey[03:00] The “not sexy” businesses are the one that work[04:05] Was Ryan the first one to use subs online?[04:46] Competitors mean that there is a market[05:44] When LensDirect came into the picture[07:24] From mail order to Ecommerce[08:11] Why Ryan bought back LensDirect[10:45] How Go Answer came into the picture[12:05] Sponsor: Electric Eye electriceye.io/connect[13:02] Sponsor: JSON-LD For SEO jsonld.app[14:19] Sponsor: Retention.com retention.com/honest[15:11] The advantages of human communication[17:26] What's cooking on LensDirect and Go Answer[19:48] Another amazing brand from Ryan: Pulse Health[20:22] Where to find Ryan's brands?Resources:Subscribe to Honest Ecommerce on YoutubeYour one stop shop for all things optical lensdirect.comThe #1 24/7 full service answering service 1888goanswer.comThe industry leader in cloud-based engagement software and services for the life science industry pulsehealth.techConnect with Ryan linkedin.com/in/ryanalovisSchedule an intro call with one of our experts electriceye.io/connectGet your free structured data audit for your store jsonld.appBook your demo today and get 20% off the annual commitment fee retention.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Jesse has founded, operated and sold multiple online ventures.Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. The company was sold to Fanatics, the global leader in sports merchandise.Before that, Jesse started and ran a direct-to-consumer online skincare brand that generated $48M in revenue in the first two years. Jesse sold the company to a direct-marketing conglomerate.Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018.Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com.Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners.Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years.Jesse is a member of Young President's Organization (YPO), where he was Chapter Chairman and served on the regional board.He was also also a finalist in Retail and Consumer Products for the Ernst & Young Entrepreneur of the Year.Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us.Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
Raghu has over 22 years of experience leading technology initiatives across consumer internet, retail and eAuction; conceiving and implementing technology products and high transactional platforms for Internet Retailer top 100 websites. For the last couple of years, he was leading the digital transformation initiatives at CapitalOne, Target and JCPenney, moving from monolith packaged eCommerce solutions (Oracle/IBM) to home-grown microservices, cloud based architecture. Currently he is leading the engineering for enteprise Personalzation/Experiementation, Content Management, Enterprise ClickStream and analytics platforms. In his previous job, he spent all his time working on every facet of Retail from eCommerce, Enterprise Price/Promo systems, Item Management Systems,Assortment Planning, Inventory management systems for Internet retailer top 100 retailers. Raghu holds a Masters degree in Computer applications, India. He started his career as a software engineer and throughout his career, has held a wide range of roles as lead engineer, Architect, Engineering Manager, Capability Product Owner.
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Jesse has founded, operated and sold multiple online ventures.Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. The company was sold to Fanatics, the global leader in sports merchandise.Before that, Jesse started and ran a direct-to-consumer online skincare brand that generated $48M in revenue in the first two years. Jesse sold the company to a direct-marketing conglomerate.Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018.Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com.Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners.Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years.Jesse is a member of Young President's Organization (YPO), where he was Chapter Chairman and served on the regional board.He was also also a finalist in Retail and Consumer Products for the Ernst & Young Entrepreneur of the Year.Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us.Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
Elite Agent Secrets, Start, Grow and Scale Your Real Estate Business
Jesse has founded, operated and sold multiple online ventures.Jesse started SportsMemorabilia.com, growing it from a raw domain into the world's biggest autograph store and a Top 500 Internet Retailer. The company was sold to Fanatics, the global leader in sports merchandise.Before that, Jesse started and ran a direct-to-consumer online skincare brand that generated $48M in revenue in the first two years. Jesse sold the company to a direct-marketing conglomerate.Jesse is also Founder & CEO of DietSpotlight.com, a nutrition website with more than 130 million visitors and an Inc 5000 fastest-growing company in 2018.Jesse also purchased, developed and sold category-defining domain names, including Hobbies.com, Boating.com, Yachting.com and Biking.com.Before that, Jesse was Co-Founder and CEO of Soho Digital, a $32M digital agency with 200+ clients. He sold Soho Digital to a portfolio company of Insight Venture Partners.Before his endeavors in the Internet, Jesse worked and lived in Tokyo for six years.Jesse is a member of Young President's Organization (YPO), where he was Chapter Chairman and served on the regional board.He was also also a finalist in Retail and Consumer Products for the Ernst & Young Entrepreneur of the Year.Jesse is an angel investor in Integral Ad Science, TMRW, Dstillery, Data.world, SKTCHY, Blanket and WhereBy.Us.Jesse holds an MBA from The Wharton School, an MA in International Studies from the University of Pennsylvania's Lauder Institute and a BA, with Honors, in Sociology and Asian Studies from UC Santa Barbara and Sophia University in Tokyo. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.
AmiSights: Financing the Future For Small Business Owners and Entrepreneurs
On this episode, Ami Kassar interviews Stephan Aarstol, Founder of Tower Paddle Boards, on if he had to do it all over again, would he have gone on Shark Tank? With over two decades of Internet experience at the executive level, Stephan is an Internet industry veteran. He has founded a number of ventures including the No Middleman Project, Tower Electric Bikes, Tower Paddle Boards, the Tower Beach Club, Sidepot Gaming, and more. Founded in 2010 and funded by billionaire Mark Cuban, Tower Paddle Boards is one of the biggest success stories in Shark Tank history. With only $100K in lifetime sales at the time of the 2011 pitch, Cuban invested just $150K, and since then Tower has done well over $40M in sales. In 2014 with a staff of just 5 people and revenues of $5M, Tower was named the #1 fastest growing private company in San Diego by the San Diego Business Journal. A year later Tower was #239 on the INC 500 list of America's fastest growing companies. Tower was the #1 brand out of over 2 million 3rd party sellers signed up for the pilot Amazon Exclusives program, and he and his company were mentioned by name in Jeff Bezos' 2015 annual letter to stockholders. Tower was named to Internet Retailer's 2016 "Hot 100" list of the world's most innovative e-retailers. Stephan holds an MBA in New Venture Management from the University of San Diego. He is a widely published entrepreneurial thought leader and he speaks regularly at Harvard Business School on the recently published HBS case study, “Selling on Amazon at Tower Paddle Boards”. In 2015, to challenge long held delusions about unhealthy start-up work culture, Stephan moved his whole company to a 5-hour workday and would later write a book titled “The Five Hour Workday” about the experience, which would spread the idea to tens of millions of people worldwide, and get press in over 20 countries (New York Times, Wall Street Journal, Financial Times, and more). He was subsequently hailed, "The World's Best Boss" by Hamburg Germany's #2 newspaper, MorgenPost, and "America's Best Boss" by the UK's Daily Mail. Recorded 01/18/2023.
Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro
Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC. In this episode… Every ecommerce business wants to perform well outside of Amazon, but this is often much harder than most entrepreneurs realize. The current landscape of online shopping is determined by Amazon and its influence. There are alternatives to order fulfillment, but it takes expertise and grit to make it work. Fortunately, there are experts who know other ways to fulfill orders. Manish Chowdhary offers a reliable fulfillment platform for ecommerce brands. He has started two companies that work to solve the enduring problems of order fulfillment. So what does this model look like in practice? Guillaume Le Tual invites Manish Chowdhary, the CEO and Founder of Cahoot, onto the Ecommerce Wizards Podcast to discuss fulfillment platforms and if they are the right choice for your business. They break down what Cahoot does for their clients and how they stand out from the competition. They then dive into the realities of Amazon, the challenges of the warehouse model, and best practices for B2C brands.
Manish Chowdhary is a software and ecommerce wizard as well as a thought leader in the technology space. He is the Founder and CEO of Cahoot and Pulse Commerce, two cloud platforms designed for order and inventory management. He was recognized as one of The 30 Most Innovative Business Leaders by Insights Success Magazine and has been featured in the New York Times, Forbes, and Internet Retailer. Outside of his businesses, he serves as a member of the Forbes Technology Council and is an advisor for BWG Strategy LLC. In this episode… Amazon's Buy with Prime button is an ecommerce feature that has exploded in popularity. Because of Amazon's ubiquity, the option for storefronts is worth considering. There are pros and cons related to the feature, but the reality is far more complicated. In fact, if you want to continue growing your ecommerce brand, you may want to hear what the experts have to say. In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Manish Chowdhary, the Founder and CEO of Cahoot, about Amazon's Buy with Prime button. They talk about how it functions, when it works well, and its inherent dangers. They also touch on the difference between the button and FBA, why Shopify banned it, and if it successfully converts customers.
In an exciting continuation of our Prosper Show Panel, Francois and Lisa are speaking further with Manish Chowdhary of Cahoot to learn more about the Cahoot service and how they're revolutionizing the 3PL space. --
Stephan Spencer has been in the online space for decades; since the 90s and has seen a lot of techniques and companies come and go. Today he joins me to talk about what is tried and true, writing quality content that's worth sharing, building your authority, adding value and revealing light and everything we do. If you are looking for how you can expand your reach, then Stephan is the expert you have been seeking. Join us for this episode and hear Stephan share his personal story of transformation along with his tips for what it takes to make it online. Meet Stephan Spencer STEPHAN SPENCER is an internationally recognized SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and Get Yourself Optimized podcasts, both of which have appeared in the iTunes New and Noteworthy. Connect with Stephan: Website: https://www.stephanspencer.com/about/ (https://www.instagram.com/circlelight/) YouTube: https://www.youtube.com/stephanspencer (https://www.youtube.com/stephanspencer) Facebook: https://www.facebook.com/stephanspencerseo (https://www.facebook.com/stephanspencerseo) iflip Invest App: https://iflipinvest.com/ Meet Loral Langemeier: Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books. Her goal: to change the conversations people have about money worldwide and empower people to become millionaires. The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth. She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services. Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families. She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment. Links and Resources: Ask Loral App:https://apple.co/3eIgGcX ( https://apple.co/3eIgGcX) Loral on Facebook:https://www.facebook.com/askloral/ ( https://www.facebook.com/askloral/) Loral on YouTube:https://www.youtube.com/user/lorallive/videos ( https://www.youtube.com/user/lorallive/videos) Loral on LinkedIn:https://www.linkedin.com/in/lorallangemeier/ ( https://www.linkedin.com/in/lorallangemeier/) Money Rules:https://integratedwealthsystems.com/money-rules/ ( https://integratedwealthsystems.com/money-rules/) Millionaire Maker Store:https://millionairemakerstore.com/ ( https://millionairemakerstore.com/) Real Money Talks Podcast:https://integratedwealthsystems.com/podcast/ ( https://integratedwealthsystems.com/podcast/) Integrated Wealth Systems:https://integratedwealthsystems.com/ ( https://integratedwealthsystems.com/) Affiliate Sign-Up:https://integratedwealthsystems.com/affiliates ( https://integratedwealthsystems.com/affiliates) Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and
For Episode 79 of the Wealth On Any Income Podcast, Rennie is joined by Stephan Spencer. Stephan is an SEO expert, founder of the agency Netconcepts, and bestselling author. He has three books published by O'Reilly: The Art of SEO, Social eCommerce, & Google Power Search. Stephan has optimized the websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. He hosts the podcasts Get Yourself Optimized and Marketing Speak. Let me say it this way, when I say he wrote the book on SEO, I mean he wrote the book that folks like Jay Abraham rely on.In this episode Rennie and Stephan cover:01:52 Stephan's journey to creating the manual for SEO – ‘The Art of SEO'03:12 How his SEO work helps others have a greater impact.04:21 One of Stephan's favorite charities the Impact Network (https://www.impactnetwork.org/) and how he supports them.06:54 Stephan tells a vulnerable story about how his target market has changed.09:06 His biggest “failure” and what he learned from that.12:51 Some of the most common mistakes Stephan's sees relating to SEO.15:38 Stephan's advice about what to do when you get that solicitation stating that a company can get you to rank #1 on google.17:11 The SEO BS Detector and how to get it.18:13 How to get Stephan's SEO Hiring blueprint to help you hire a good, qualified SEO expert.18:53 The self-help book that Stephan is currently working on – Living in a Friendly Universe.Get The SEO BS Detector and the SEO Hiring Blueprint at https://www.stephanspencer.com/resources/#GUIDESMore About StephanStephan Spencer is an internationally recognized SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and Get Yourself Optimized podcasts, both of which have appeared in the iTunes New and Noteworthy. To learn more visit https://www.stephanspencer.comIf you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice® and receive a weekly email with tips, techniques, or inspiration around your business or money. Rennie's Books and Programshttps://wealthonanyincome.com/books/Rennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/
A Data-Driven Marketing Leader, Entrepreneur, Top 10 Internet Retailer, Top 10 Mobile App, Top 40 US Website Property, Top 5 US Mobile Site, Co-Founder and Chief Strategy Officer, Shawn Schwegman, dives into the search engine optimization and how to align your content to consumer behavior. Busted Myths: It is not about word count; it's about the right words. In order to rank on Google, it comes down to understanding the network of content in the buyer's journey. It does not take six months to rank for search engine optimization. It takes two and half weeks if you understand the science and the network behind SEO. Takeaways: “The secret sauce isn't in the data. The secret sauce is in the math that you use to write and process the data. I need to know as a marketer how I should prioritize my content roadmap. What matters in the lens of the consumer?” ~Shawn “The data outside your walls matters ten times more than the data that you have inside your walls when it comes to aligning to consumer behavior.” ~Shawn Create contextual relevance and a complete network of interconnected content on your site pages to help you rank higher on Google searches. If consumers care about a content topic or question, so should your team. This forms a relationship with the consumer and builds trust while creating a complete SEO network on your site. Career Advice: Don't be afraid to make a mistake, focus on the data that you don't have, and learn to manage your work life balance. Links: LinkedIn: https://www.linkedin.com/in/shawnschwegman/ Twitter: https://twitter.com/sschwegman DemandJump: https://www.demandjump.com Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://www.youtube.com/channel/UCBKiCXYB00ZuVS0P8MIUT6w
What worked and what failed in a brilliant experiment to increase productivity, income, and quality time.ABOUT STEPHANStephan Aarstol founded beach lifestyle inspired, direct to consumer eBike brand Tower Electric Bikes in 2018. This is a diversified sister company tacked onto established direct to consumer SUP company Tower Paddle Boards, the most searched brand name in paddle boards, which after funded by Mark Cuban on ABC's Shark Tank in 2021 went on to become one of the biggest success stories in the history of the show. In 2014, Tower was named the fastest growing private company in San Diego and the following year they ranked #239 on the INC 500 list of America's fastest growing companies. To date, under the guidance of CEO Stephan Aarstol, they have done well over $40 Million in sales and their growth continues. Stephan has been an internet business executive since 1999, and founded his first DTC company in 2003. He speaks regularly at Harvard discussing the HBS case study "Selling on Amazon at Tower Paddle Boards," and he and his company were highlighted by Jeff Bezo's himself in Walter Isaacson's latest book on Bezo's titled “Invent & Wander”. Stephan earned an MBA from the University of San Diego in 1999, and today is in their Alumni Hall of Honor. In 2019, he was named Entrepreneur of the Year at his undergrad alma mater, Western Washington University.In 2015, to challenge long held delusions about unhealthy start-up work culture, Stephan moved his whole company to a 5-hour workday and would later write a book titled “The Five Hour Workday” about the experience, which would spread the idea to tens of millions of people worldwide, and get press in over 20 countries (New York Times, Wall Street Journal, Financial Times, and more). He was subsequently hailed, "The World's Best Boss" by Hamburg Germany's #2 newspaper, MorgenPost, and "America's Best Boss" by the UK's Daily Mail. In 2017 Stephan was named to Our City's 2017 list of the Top 10 Most Influential Business Leaders in San Diego.Tower was named to Internet Retailer's 2016 "Hot 100" list of the world's most innovative e-retailers, and while a relatively recent entrant into the booming electric bike market, Tower and founder Stephan Aarstol's proven record of success in the contemporary direct to consumer (“DTC”) brand world will surely lead to them taking a leading brand position within in the market over the coming decade. In addition to his Shark Tank appearance, Stephan has been featured nationally on CNN Money, CNBC's Power Lunch, the Huffington Post, ABC's Beyond the Tank, Fox & Friends, 20/20, Fortune Magazine, People Magazine, and the Adam Corrolla Show. He's been widely published in business centric periodicals including: Fast Company, Entrepreneur, INC, Forbes, the Washington Post, and more. STEPHAN'S WORK & WEBSITESThe 5-Hour Work Day Tower Paddle Boards Tower Electric Bikes No Middle Man START YOUR 3-DAY WEEKEND JOURNEYEmployees, Side-Hustlers, Freelancers, Solopreneurs, Business Owners, Executives, and Everyone in between can start creating a 3-Day Weekend or similar Lifestyle.3-Day Weekend Club can help you get started for free.It's a community of people working to create their 3-Day Weekend or similar lifestyle.You can create your 3-Day Weekend Game PlanThen decide if you'll follow the Employee track or the Entrepreneur track.Join Now or check out the other resources below.3-DAY WEEKEND CLUB LINKSEmail Updates, Free Online Courses, Subscribe to the Podcast, Social Media & MoreGo to the Links Page
657: 5 Hour Workday, Stephan Aarstol, Tower Paddle Boards 5 Hour Workday Stephan Aarstol, Tower Paddle Boards – The Sharkpreneur podcast with Seth Greene Episode 657 Stephan Aarstol Stephan Aarstol founded beach lifestyle inspired, direct to consumer eBike brand Tower Electric Bikes in 2018. This is a diversified sister company tacked onto established direct to consumer SUP company Tower Paddle Boards, the most searched brand name in paddle boards, which after funded by Mark Cuban on ABC's Shark Tank in 2012 went on to become one of the biggest success stories in the history of the show. In 2014, Tower was named the fastest growing private company in San Diego and the following year they ranked #239 on the INC 500 list of America's fastest growing companies. To date, under the guidance of CEO Stephan Aarstol, they have done well over $40 Million in sales and their growth continues. Stephan has been an internet business executive since 1999, and founded his first DTC company in 2003. He speaks regularly at Harvard discussing the HBS case study "Selling on Amazon at Tower Paddle Boards," and he and his company were highlighted by Jeff Bezo's himself in Walter Isaacson's latest book on Bezo's titled “Invent & Wander”. Stephan earned an MBA from the University of San Diego in 1999, and today is in their Alumni Hall of Honor. In 2019, he was named Entrepreneur of the Year at his undergrad alma mater, Western Washington University. In 2015, to challenge long held delusions about unhealthy start-up work culture, Stephan moved his whole company to a 5-hour workday and would later write a book titled “The Five Hour Workday” about the experience, which would spread the idea to tens of millions of people worldwide, and get press in over 20 countries (New York Times, Wall Street Journal, Financial Times, and more). He was subsequently hailed, "The World's Best Boss" by Hamburg Germany's #2 newspaper, MorgenPost, and "America's Best Boss" by the UK's Daily Mail. In 2017 Stephan was named to Our City's 2017 list of the Top 10 Most Influential Business Leaders in San Diego. Tower was named to Internet Retailer's 2016 "Hot 100" list of the world's most innovative e-retailers, and while a relatively recent entrant into the booming electric bike market, Tower and founder Stephan Aarstol's proven record of success in the contemporary direct to consumer (“DTC”) brand world will surely lead to them taking a leading brand position within in the market over the coming decade. In addition to his Shark Tank appearance, Stephan has been featured nationally on CNN Money, CNBC's Power Lunch, the Huffington Post, ABC's Beyond the Tank, Fox & Friends, 20/20, Fortune Magazine, People Magazine, and the Adam Corrolla Show (twice). He's been widely published in business centric periodicals including: Fast Company, Entrepreneur, INC, Forbes, the Washington Post, and more. Listen to this illuminating Sharkpreneur episode with Stephan Aarstol about having a 5-hour workday. Here are some of the beneficial topics covered on this week's show: ● How one media event can garner more press which in turn leads to more sales. ● Why it's vital for businesses to have their culture centered around their brand. ● How having a 5-hour workday teaches employees to get more done in less time. ● Why talented entrepreneurs should be able to pay their team fair wages. ● Why the market is scary right now for direct to consumer companies. Connect with Stephan: Guest Contact Info Instagram @towerbeachclub Facebook facebook.com/towerbeachclub Links Mentioned: towerpaddleboards.com towerpowerbikes.com nomiddleman.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Stephan Aarstol, founder of Tower Paddle Boards and author of "The Five-hour Workday," joins Talking Business Now host Kelly Scanlon to discuss his company's experience implementing a shortened workday. Tune in to find out why Aarstol decided to promote a 5-hour workday; the lessons he learned from it, including the ways in which it failed and succeeded; and why he reintroduced a shortened workday in 2020 with a "twist." Aarstol also shares his Shark Tank experience, how his company recovered from near bankruptcy and the loss of half its employees, and the value of creating "artificial constraints" in a business, WHAT WE SHOULD BE TALKING BUSINESS NOW ABOUT How to build an "anti-fragile" company MORE ABOUT STEPHAN AARSTOL A serial entrepreneur, Aarstol founded Tower Paddle Boards in 2010 and later founded the No Middleman Project, Tower Electric Bikes, and other companies, When Aarstol pitched on Shark Tank in 2011, Mark Cuban invested $150,000 in the company when it had lifetime sales of just $100,000. Since then, the company has achieved more than $40 million in sales. In 2014, the San Diego Business Journal named Tower Paddle Boards the #1 fastest growing private company in San Diego. Just a year later, the company ranked #239 on the INC 500 list of America's fastest growing companies. Tower Paddle Boards was the #1 brand of more than 2 million third-party sellers that signed up for the pilot Amazon Exclusives program. Tower was named to Internet Retailer's 2016 "Hot 100" list of the world's most innovative e-retailers. CONNECT WITH STEPHAN AARSTOL Website: https://www.towerpaddleboards.com/ Instagram:https://www.instagram.com/towerpaddleboard/ Twitter: https://twitter.com/Towerpb Facebook: https://www.facebook.com/TowerSUP/ RESOURCES Transcript of this episode: https://interrobangsolutions.com/work-less-and-paddle-more/ The Five-hour Workday book: https://www.amazon.com/Five-Hour-Workday-Differently-Productivity-Happiness-ebook/dp/B01FGAFDBO Learn more about your ad choices. Visit megaphone.fm/adchoices
Without a doubt, Amazon is at the top of the food chain when it comes to the eCommerce marketplace. But where does that leave the rest of us? Listen as Matt Edmundson and Jeremy Bodenhamer discuss how the digital Davids can differentiate and defeat the eCommerce giant, Amazon, through personalisation and authenticity. Jeremy is the Co Founder and CEO of ShipHawk, the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and eCommerce. He has been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur; is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know. Connect with Jeremy Bodenhamer Jeremy's Website ShipHawk Website LinkedIn Twitter Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify
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Mike is an Evidence-based, Data-Driven, Lean principles-guided Digital Marketing, Product Management and Business Intelligence executive with over 15 years of focused experience on building and scaling multi-sided marketplaces and heading digital marketing for enterprise-level e-commerce and retail brands. Mike has extensive "big company" experience complemented by a startup career training with and mentoring for companies like Google, Facebook and 500 startups . Mike has been involved in building and managing teams within companies that range in size from startups with a small, cross-functional team to NASDAQ-listed, Internet Retailer top 100 retailers—all in a top-level decision-making capacity while managing multi-million dollar budgets. Website: https://growth-rocket.com/ LinkedIn: linkedin.com/in/mikevillar
Chris Fawcett, Founder& President, Third Marble Marketing, A DotCom Magazine Exclusive Interview With 24 years of direct marketing experience and 21 years of internet marketing experience, Chris decided to start Third Marble Marketing in September of 2009 with the goal of helping small business owners get their fair share of marketing on the internet. Chris is considered a veteran in the internet space. He has been involved in internet marketing for as long as internet marketing has been around. Prior to starting Third Marble Marketing, Chris spent 9 years at First STREET, Inc. in Colonial Heights, VA as their VP & COO of Marketing. Chris lead all the company's direct marketing efforts, including the marketing and development of their $10 million e-commerce website dedicated to helping senior citizens stay in their home longer. He understood the unique product line he was selling and the niche customer base to create innovative marketing strategies to increase sales year over year. In 2005, Chris re-designed the company's website and won one of the nationally coveted “Internet Retailer's Top 50 Best of the Web” Awards, joining the ranks of such online retailers as Best Buy and Amazon. Before joining First STREET, Chris spent 3 years as the Director of Marketing and E-commerce at J.Jill in Boston, MA where he developed J.Jill's first e-commerce website. In its first year of operation, the website, www.jjill.com, generated $80 million in sales for the company through marketing strategies Chris developed. Chris started his marketing career with a national marketer of innovative lifestyle products called Comtrad in 1992 and helped launch their first website in 1995 (before Amazon.com sold their first book). Chris proudly graduated from Virginia Tech with a Masters Degree in Operation Research and Bachelors in Industrial and Systems Engineering. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Trevor George is the CEO of Trevco, and of the digital marketing agency Blue Wheel, one of Inc Magazine’s fastest growing private companies! 50 million dollar seller on Amazon. We talk ads and product launches! In these roles, Trevor became one of the largest 3rd party sellers on Amazon in the United States!Why is advertising crucial for growth on Amazon? https://bluewheelmedia.com/amazon-academy/search-term-isolation/What is Blue Wheel’s Search Term Isolation bidding philosophy and why does it work?Trevor is known for advancing brands in e-retail and marketplaces. He’s often featured in Business Insider, Internet Retailer, Search Engine Land, Entrepreneur Magazine, and more, and is one of the trailblazers in today’s changing e-retail landscape. Let’s give a warm welcome for Blue Wheel’s… Trevor George!Support the show (https://www.paypal.com/paypalme/myamazonguy)
The 5 APIs of the Apocalypse with Jeremy Bodenhamer Jeremy Bodenhamer and Joe Lynch discuss the 5 APIs of the Apocalypse. Jeremy defines APIs and why they are such a powerful force in ecommerce. Jeremy recently wrote a book called Adapt or Die, a book for small and mid-size retailers that want to compete with the ecommerce giants. About Jeremy Bodenhamer Jeremy Bodenhamer is the founder and CEO of ShipHawk. Jeremy is also the bestselling author of Adapt or Die and a leading expert at the intersection of shipping and ecommerce. His articles have been been featured in Inc., TechCrunch, AOL, Fortune, Internet Retailer, and Entrepreneur. Jeremy is a frequent speaker on innovation, technology, and logistics; and was a 2018 Supply Chain & Executive Pro to Know. Jeremy is an active volunteer in the community, an avid Crossfitter, and surfer, and champions a company culture that promotes health, family, and happiness among employees. Jeremey earned a Bachelor of English from Westmont University. He lives in Santa Barbara with his wife Bethany who is an educator and youth advocate Bethany Bodenhamer - and their three sons. About ShipHawk ShipHawk is the premier packing and shipping software for ERP connected companies. Most businesses spend a ton of time and money trying to ship orders more efficiently. ShipHawk's shipping software helps automate order fulfillment and eliminate worker decisions so businesses can take control of their warehouse operations. Shippers often experience 5X order throughput and decrease shipping costs without adding headcount. ShipHawk works with high volume retail, wholesale, and ecommerce companies to lower their packing and shipping costs so they can compete on a level playing field with the ecommerce giants. Key Takeaways: The 5 APIs of the Apocalypse API is an abbreviation for an application programming interface. An application programming interface is a software intermediary that allows two applications to talk to each other. In other words, an API is the messenger that delivers your request to the provider that you’re requesting it from and then delivers the response back to you. APIs are widely used and have made connecting systems much easier, which has enabled the explosive growth of ecommerce. The 5 APIs of the apocalypse are Amazon, Walmart, JD.com, Alibaba, and Shopify. JD.com is China’s largest online retailer and its biggest overall retailer, as well as the country’s biggest Internet company by revenue. In the podcast interview, Jeremy refers to these industry giants as APIs rather than marketplaces or ecommerce companies because he believes much of their power comes from their ability to connect with consumers everywhere; phones, tablets, computers, cars, Alexa, etc.. Amazon, Walmart, JD.com, and Alibaba are enabling consumers to buy from anywhere and those transactions are built using APIs. Even though Shopify was included on the list, they are different from the other companies because they actually enable small and mid-size companies to become more competitive. Learn More: The 5 APIs of the Apocalypse Adapt or Die (Jeremy's book) Adapt or Die on Amazon Jeremy Bodenhamer ShipHawk The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn
In this episode of "Making Waves at C-Level" (formerly "Cool Things Entrepreneurs Do") Thom Singer sits down for a chat with his friend Bill Leake from Apogee Results. In this interview Bill shares his journey from consulting, to software, to being the CEO of a firm that helps clients get found. Along the way they talk about why executives should be engaged in their communities, and how to network up and down and across career levels. About Bill Leake Investor, CEO, and Company Advisor Bill Leake draws on a deep expertise in both business and marketing to help increase revenues across a wide range of industries. He has been involved in driving provable revenues through digital marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet. As CEO and founder of Apogee Results, he has guided the company from inception to its current position as the pre-eminent digital marketing consultancy in Texas, and has helped grow more Inc. 500 winners and Internet Retailer 500 outfits than anyone else in the industry. Bill is a sought after speaker in the online marketing sector, having been featured at ad:tech, Search Engine Strategies (SES), MarketingProfs, Search Marketing Expo (SMX), Online Marketing Summit (OMS), Integrated Marketing Summit (IMS), the Public Relations Society of America (PRSA), the Direct Marketing Association (DMA), South by Southwest Interactive (SXSWi), and others. Bill also serves on the board of the Paid Search Association (PSA), as president of the Austin Interactive Marketing Association, and co-authored the Wiley top-seller “Complete B2B Online Marketing.” Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University. About Apogee Results Apogee Results is a nationally ranked and recognized Digital Marketing company, providing professional services across multiple online marketing disciplines. As an independent marketing services agency, they recruit top talent in the areas of Search Engine Optimization, Pay Per Click advertising, social media, website effectiveness, quantitative research and web analytics. Apogee Results works closely to help marketing teams succeed through client collaboration, intense focus on bottom-of-the-funnel metrics, and in-depth industry expertise. For over 15 years Apogee Results principals have helped clients take their marketing programs to higher levels of performance and effectiveness and generate significant returns on their investments. They are passionate about the clients’ success, and it shows. On average, Apogee Results helps clients achieve 300%+ ROI, routinely receive Net Promoter Scores (NPS) of 9 and above from our clients and obtain the bulk of their clients as referrals from existing clients. They listen and give clients what they want AND need. They know that every client’s goals are different, and pay attention to make sure everyone is on the same page. Apogee Results is an extension of your team. They work with the understanding that teamwork is the best way to reach a goal. In short: they are here to help. They are not happy until they bring you provable success and you are excited about being a reference. Their service delivery model takes a holistic approach towards integrated online marketing, utilizing our proprietary methodologies and technologies in order to take a deep look at your campaign and develop an online marketing strategy. Most importantly: They get results. https://thomsinger.com/podcast/apogee-results
Miguel Armaza is joined by Brad Paterson, CEO of SplitIt (ASX: SPT), a global payment platform that enables shoppers to pay installments via their credit cards, by splitting credit card purchases into interest and fee-free monthly payments. Splitit is a global payment platform that enables shoppers to pay installments via their credit cards, by splitting credit card purchases into interest and fee-free monthly payments. Splitit’s consumer solutions enable merchants to offer their customers an easy way to pay for purchases in monthly installments with instant approval, decreasing cart abandonment rates and increasing revenue. Splitit Business Payments allows manufacturers and suppliers to provide buyers with an interest-free, installment credit solution for purchasing goods and services utilizing their existing credit cards. Serving many of Internet Retailer’s top 500 merchants, Splitit’s global footprint extends to 27 countries around the world. Headquartered in New York, Splitit has an R&D center in Israel and offices in London and Australia. Brad Paterson has accumulated a wealth of knowledge over nearly two decades working with some of the world’s most successful payment companies, including Intuit, PayPal, and Visa. As Intuit’s VP of Marketing, Brad led the go-to-market team responsible for the US QuickBooks Online revenue and customer outcomes. His responsibilities included the strategy, sales, marketing, and general business operations for the QuickBooks Online portfolio. Prior to this role, Brad served as Intuit’s VP of Asia-Pacific and Global Operations, driving business growth in critical international markets. He also served as PayPal’s Head of Merchant Services, Asia-Pacific and Visa’s Director of Consumer and Emerging Products for Australia and New Zealand, among other roles at the two companies. In this interview, Brad shares: - His background and experiences from his days as an executive at PayPal, Intuit, and Visa. - What drove him to Splitit and why he sees a lot of parallels between them and the early days of Paypal. - The benefits of Splitit’s, business model and why they are experiencing incredibly fast growth during the COVID-19 crisis. - Going public on the Australian Securities Exchange. The benefits and challenges of running a publicly listed company. - Insightful advice for fintech professionals.
Today I have the pleasure of interviewing Stephan Spencer, a renowned SEO expert and friend. If you’ve ever wondered what exactly SEO is, what it does, and how you can use it to propel your business forward, this show is for you. We will define, break down the use, and show you methods you can use to optimize your keywords for better business. But more than that, we’ll show you how to manage the overwhelm that can come up when tackling new technology and social media. Take your pens and pencils out! Key Takeaways: [:44] Sachin introduces Stephan Spencer and asks him to explain why all of the huge brands (Dior, Quicksilver, Bed Bath & Beyond, etc.) pick him! [3:35] What is SEO? Stephan breaks it down for the newbies. [7:20] How does SEO work? Stephan explains what practitioners need to do to get closer to the top. [9:04] Answering the public is a great tool to drive traffic towards your site if you know how to use it. [11:20] Stephan breaks down the three attributes of a good keyword. [14:40] Combine multiple tools for better performance; Stephan shares his screen on video and talks about a few app combos you can use. [15:50] Answer The Public. [18:40] Moz Keyword Explorer — as well as a note on the importance of checking your assumptions at the door when it comes to keywords. [22:12] SEMrush + Keyword Gap tool. [25:40] U.P.S.Y.D. Stephan breaks down the meaning of this acronym, as well as shares a super valuable way to find specific keywords on a website. [30:05] Google Trends and the need to shift your thinking when it comes to search behaviors on YouTube. [33:22] Sachin shares his mind-blowing moment from the past half hour: are you a doctor or a practitioner? There is a HUGE keyword difference. [37:00] It can be overwhelming and you could be feeling inadequate in this space. Sachin and Stephan offer that you shouldn’t give up: fail fast and iterate. [39:00] From a ‘have to’ to a ‘get to’ do list… Make the overwhelm disappear. [41:00] Unconscious incompetence and who you can reach out to, to fix it — as well as Stephan’s trick questions to weeding out the BS and finding the best SEO expert fit for you (visit the Stephan Spencer learning center — SEO BS detector) [47:47] Stephan shares a few cautionary tales of people who come to him after a lot of damage was done. [48:15] Seeing traction can take from four to 12 months; manage your expectations. [52:31] Optimize old content or optimize new things only? Stephan explains the Linkerati and how they can work to raise your ranking. [58:00] Stephan breaks down how the process would look like if you called him for services and he advises that you should really be specific about your intention. [1:02:26] Sachin thanks Stephan for the wealth and depth of the advice he was willing to share. Mentioned in this episode sachin@becomeproof.com Perfect Practice Live Online Experience Stephan’s resources: Website Stephan Spencer Podcast Marketing Speak Podcast Get yourself optimized Article Understanding & Explaining A Realistic SEO Timeline SEO tools Answer The Public Moz Keywords Explore SEMRush Keyword Gap Google Trends More about your guest Stephan Spencer is an internationally recognized SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and Get Yourself Optimized podcasts, both of which have appeared in the iTunes New and Noteworthy. Visit his website to find out more. More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done Tweetables: “SEO is the opportunity to craft or shape that first impression that people have when they Google you.” — Stephan Spencer “Fail fast and iterate.” — Stephan Spencer “Think of it as a ‘get to’ list as opposed to a ‘have to’ D list.” — Stephan Spencer
The founder of JackThreads and serial entrepreneur, Jason Ross, spoke with host Michael Redd about his early days as a broke entrepreneur, the big gamble of launching (and selling) his own startup, and what it takes to survive the ups and downs of the business world."I wrote the business plan and spent two and a half years just working out of my house to get it started." – Jason RossNamed after his grandfather, Jason founded JackThreads in 2008 – a members-only flash sale site for the streetwear community – and was working out of a bedroom in Columbus, OH.By May of 2010, Thrillist had acquired JackThreads.com, the startup Jason helped build to $100m in annual revenues and over two million members (he departed in 2014).JackThreads was listed as one of Ad Age’s America's Hottest Brands, Inc's Fashion Startups to Watch, Entrepreneur's Top Retail Sites and as the fastest-growing men's e-commerce company on Internet Retailer's 500 List.If you're a fan of the show don’t forget to Subscribe to see new episodes, and Rate or Review us wherever you tune in!In this episode Michael and Jason talked about:The mindset needed to be successful in the face of adversityHow Jason rolled up his sleeves right out of college and bet on himselfWhy entrepreneurship is so iterative and success is not a straight lineThe genesis of Jason’s bootstrapped, $100m idea (and why he sold it)On the marriage of passion and high-growth opportunitiesWhy you need to surround yourself with the right (and smartest) peopleAnd much more!To ask a question, read the transcript, or learn more, visit MichaelRedd.com.Resources:Jason Ross on LinkedIn30 UNDER 30 2016: Jason Ross, Founder of JackThreads – Inc.JackThreads.comJason Ross on TwitterMichael Redd on Instagram
In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Brian Massey, managing partner at Conversion Sciences, calling himself Conversion Scientist™. And he has the lab coat to prove it. Brian appears in his trademark lab coat when training corporate teams like IBM. He has been invited to speak at universities such as UT Austin, Texas A&M and Baylor. He is a highly rated speaker at conferences including Conversion Conference, Internet Retailer, Direct Marketing Association, Pubcon, Content Marketing Institute and InfusionCon. Brian Massey is the author of the Amazon Marketing best-seller Your Customer Creation Equation. He founded The Conversion Scientist blog and has written for ClickZ.com, Search Engine Land, Marketing Land and the Content Marketing Institute. The best takeaways: Being a conversion scientist is a journey in itself - 01:52The hidden gems in CRO experiments - 13:362020 - the year of conversion rate optimization? - 18:30Are there less data-driven experts out there? - 25:36More than best practices - 28:36Machine learning and the loss of jobs - 33:26 Podcast Notes: Brian Massey: CRO (conversion rate optimization) as a science All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube
Steve Grubbs (https://www.victoryenterprises.com + https://www.linkedin.com/in/steve-grubbs-4708825/) is an Internet and technology entrepreneur, having founded four companies: Victory XR, Paradigm, Victory Enterprises, and VictoryStore.com. In 2016, VictoryXR was founded, which produces virtual reality curriculum for schools. In 2018, Intel invited VictoryXR to participate in its mentorship program and Microsoft licensed it’s content. Viveport awarded VictoryXR its award for best education VR content for 2018. In 2018, Paradigm, an early virtual reality and esports tech center was opened. Its model combines virtual reality, esports, STEM tutoring and corporate VR training to create an LBE model that is sustainable. Steve Founded Victory Enterprises in 1997 and built the first websites for the cities of Davenport, Moline and Eldridge. In 1999, Steve founded VictoryStore.com, which has grown to be an umbrella organization for more than 25 eCommerce sites. VictoryStore.com has been recognized by Internet Retailer magazine as one of the largest eCommerce stores in the United States. Steve served as Chairman of the Young Presidents Organization international technology network. This network had more than 3,000 tech CEO's as members. Steve also served previously as an Iowa legislator from ‘90-’96 and in that capacity, was chair of the House Education Committee which passed the state’s first technology funding bill. 2:14 Steve’s intro and values: always an entrepreneur 8:53 VR simulator and scenario training for job safety 12:18 Applications to social services, etc. 18:14 Why VR is the most effective tool for learning 21:18 VR tech success stories 24:31 Steve’s unique model for supporting new tech and investors 27:01 Are entrepreneurs born or made? 38:30 Upbringing 43:29 Biggest mentors and best lessons Connect with Gary Rabine and DDCEO: Visit the DDCEO BLOG: http://ditchdiggerceo.com/ Like DDCEO on Facebook: https://www.facebook.com/DitchDiggerCEO Follow DDCEO on Twitter: https://twitter.com/DitchDiggerCEO Follow DDCEO on Instagram: https://www.instagram.com/DitchDiggerCEO Subscribe on YouTube: https://www.youtube.com/channel/UCh03Px5ez_xe_oE_iJMMNIg/featured?view_as=subscriber
Timothy P. Seward is the author of Ultimate Guide to Amazon Advertising and the founder of ROI Revolution, which drives growth for brands, retailers, and ecommerce merchants such as PUMA, Lenovo, and SONY with its results-driven digital marketing technology and services. With his extensive marketing and retail background, he is a thought leader who has spoken at 70+ industry ecommerce and Amazon events including IRCE, eTail, & The Prosper Show, is a frequent guest lecturer at North Carolina State University’s College of Management, and has contributed to key industry publications including Internet Retailer. Free Book Dominating Your Mind Connect with Bert Martinez on YouTube. Connect with Bert Martinez on Twitter. Connect with Bert Martinez on Instagram. Click here for more episodes.
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
As an in-house and agency digital leader for more than 20 years, Dave Rohrer has solved problems and increased revenue for companies both large (Internet Retailer 100 & Fortune 500) and small (start-ups & small, local businesses). Dave is the co-host of The Business of Digital Podcast and runs Chicago-based digital agency NorthSide Metrics. Dave is an internationally recognized speaker and can be found sharing his digital marketing wisdom at conferences like PubCon, Midwest Digital Marketing Conference, and the Craft Brewer's Conference. Website: https://www.businessof.digital/ https://www.northsidemetrics.com/ Instagram: https://www.instagram.com/bizofdigital/ Twitter: https://twitter.com/bizofdigital Facebook: https://www.facebook.com/bizofdigital/
“Keep your eyes on the stars, and your feet on the ground”. – Theodore Roosevelt Here we are! Episode 143! I can't believe it! I also can't believe how much I continue to learn on this show from my guests. Most weeks, I feel like the luckiest boy in leader land! And, this week is NO exception! On this episode, I had the privilege to talk with Jennifer DiMotta. She is the BOMB! So smart and gave me a lot to think about in my own leadership journey. We hit it all so be ready....you're going to want to play, pause, reflect and repeat! CHEERS! More on Jennifer... Jennifer DiMotta has more than 20 years of experience leading direct to consumer (DTC) brands and retailers to triple-digit revenue growth through vision/strategic planning, budgeting and goal governance, and top talent hiring and development. Jennifer has built solid eCommerce businesses within B&M companies creating harmonies, influence and holistic cultural improvements across the company. Jennifer also has two corporate board seats of a $6B Public company where she was brought on to evolve the digital and omnichannel experience for a finance corporation and provide female leadership advisory. Award-Winning Speaker Awarded the 2014 Colorado’s Most Powerful and Influential Woman Award and is listed as one of 100 Top Women to Watch by Brand Innovators, has presented on omnichannel and e-commerce at several conferences, including Internet Retailer, eTail and RetailTech and serves as an advisor for several omnichannel and e-commerce vendors. Jennifer has been a guest speaker at the Wharton School of Business on the topic of Omnichannel, Retail, eCommerce and future disruptive digital technology and was a guest speaker at William & Mary, podcasting with the Dean on Omnichannel, Retail and Leadership. Jennifer also has been a speaker of Women Leadership, most notably at Women in Retail Leadership. She also has spoke on several panels about female leadership and career development. Connect with her on her website: https://dimottaconsulting.com/h
“If the message isn’t relevant, there’s no way anyone is going to open up that email and they will ignore you forever.” Greg Zakowicz of NetSuite and Oracle Bronto is a B2C and B2B eCommerce and email marketing strategist, analyst, speaker, content marketer, and award-winning podcaster. He has consulted with over 130 companies from around the globe on eCommerce marketing strategies, and currently serves as the senior commerce marketing analyst at Oracle NetSuite, where he analyzes, writes, podcasts, and presents on eCommerce and email marketing industry trends, strategies, and challenges. He is a frequent speaker at eCommerce events, and has been published and quoted by top retail, marketing, and business publications, including Forbes, MultiChannel Merchant, and Internet Retailer. He created, produces, and hosts the award-winning Commerce Marketer Podcast, where he speaks with professionals across the retail industry about trends, strategies, and what lies ahead for commerce marketers and retailers. Listen And Learn: Making messages and content relevant. What you need to know about GDPR regulations. How email marketing approaches differ between B2B and B2C. Giving people a compelling reason to join your email list and keeping them there. Optimizing an impactful email marketing strategy. Effective audience and behavioral segmentation in an email marketing campaign. TO LEARN MORE ABOUT, NETSUITE CLICK HERE. TO FIND GREG ZAKOWICZ ON LINKEDIN, CLICK HERE.
Today's episode was recorded on the show floor at IRCE 2019 in Chicago (Internet Retailer Conference & Exhibition)This years event merged a few shows into one mega-show called RetailX.It was marketed as the only complete solution for a transformative retail market. RetailX is a colocation of the Internet Retailer Conference & Exhibition (IRCE), the world’s largest e-commerce event, with GlobalShop, the world’s largest annual event for shopper facing retail design, technology, and in-store marketing, and RFID Journal LIVE! Retail, the world’s only RFID event dedicated specifically to retail application.With 20,000 attendees and more than 1,200 exhibiting brands, it was an amazing show for all things commerce, be that in-store or online.What You Will Learn Today…Steve Hutt attended IRCE and let serendipity happen as he explored all the vendors that help Shopify brands grow and scale. In this special live recording, Steve interviews 12 partners that are doing interesting things to help Shopify entrepreneurs.Companies Featured In This EpisodeTimestamps have been added if you prefer to jump directly to a specific interview. Each five-minute episode is right to the point and very educational for the problems they are solving for Shopify brands.EasyShip (6:10)Easyship.comEasyship Shopify AppComplete Easyship Podcast EpisodeBold Commerce (11:42)Bold CommerceCashier by Bold CommerceComplete Bold Commerce Podcast EpisodeGorgias (16:37)Gorgias.ioGorgias Shopify AppVeriship (25:11)VeriShipVeriship on LinkedInOctaneAI (33:12)OctaneAIConversational Commerce PlaybookOctaneAI Shopify AppBokksu.comFeatsocks.comJustUno (40:15)JustUnoJustUno Shopify AppEllamila.comSkubana (46:47)SkubanaSkubana Shopify AppDeathWishCoffee.comAwayTravel.comCocofloss.comNomadboutique.comSkubana Series-A RoundShoelace (50:01)ShoelaceShoelace Shopify AppRhone.comFollow Reza (CEO - Shoelace) on TwitterZaius (57:21)ZaiusZAM (Zaius Assisted Marketing) Empowered Marketer PodcastMizzen and MainPrivy (64:04)PrivyPrivy Shopify AppPrivy Cart SaverDormifyZutanoShopPad (70:10)TheShopPadMesaLoox (75:15)LooxLoox Shopify AppThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, or Spotify. Don’t miss a single episode!Episode SponsorThis episode was brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google – all from one platform.Try Omnisend for free for 14 days. Check them out at Omnisend.com and use the code “fastlane” when you signup to get an extra 50% off for the first 3 months. See acast.com/privacy for privacy and opt-out information.
The Top Entrepreneurs in Money, Marketing, Business and Life
Jeremy Bodenhamer is the Co-founder and CEO of ShipHawk, a Smart Transportation Management System. He is a leading expert at the intersection of shipping and commerce, and has been featured in TechCrunch, AOL, WSJ, Fortune, Internet Retailer, Inc. and Entrepreneur, and is a frequent speaker on innovation and technology.
James ThomsonPartner at Buy Box Experts Bio: James Thomson is a partner at Buy Box Experts, a managed services agency supporting brands selling online. Earlier, he served as the business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. He also served as the first Fulfillment by Amazon (FBA) account manager. Prior to Amazon, James was a management consultant and banker. In 2015, James co-founded the PROSPER Show, a continuing education conference for large Amazon sellers, and in 2017 published the book “The Amazon Marketplace Dilemma”, designed for brand executives seeking to control their brands on the Amazon marketplace. He holds a Bachelor of Science from University of Alberta, an MBA from Vanderbilt University (Owen School), and a Ph.D. in Marketing (B2B Pricing and Distribution) from Northwestern University (Kellogg School). James has guest lectured at more than a dozen top business schools around the world, including Stanford University, University of Michigan, University of Notre Dame, and Manchester University. James has been featured in Wall Street Journal, New York Times, Forbes, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, USA Today, and many more. Sponsors: Drip - Get a 60 day trial of Drip using this coupon code!Spark Shipping - eCommerce Automation Links: https://www.buyboxexperts.comhttps://www.prospershow.comhttps://www.linkedin.com/in/jblthomson/
Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products to fast shipping times and incredibly low prices. In fact, according to Internet Retailer, nearly 50% of all online purchases were made on these platforms. Sidecar spoke with Internet Retailer Research Director Fareeha Ali in a recent podcast to discuss its newly released Online Marketplaces Report which tracks the fastest growing marketplaces around the world and provides valuable strategies for retailers trying to navigate this space. While Fareeha admits the growth of marketplaces creates greater competition for online retailers, it also creates new opportunities. Listen to our interview to learn how retailers can take advantage of the marketplace opportunity and prepare for the rapid growth in this space.
Sara Fennell is a retired IFBB Pro figure athlete, International fitness & cover model, who has been named a Top 100 Internet Retailer for her fitness programs. She retired her 9-5, to go on and build a 6-figure fitness business in the online space and absolutely loves social media and the digital marketing world. Her passion now, as the co-owner of PT Profits, is to help as many fitness professionals as possible grow their businesses, by enhancing their online presence. You can find her over on her own podcast The Fulfillment Project, which has been rated Top 5 podcasts by iTunes.
En este episodio entrevistamos, en formato mesa redonda, a 4 referencias del Nuevo Ecommerce: la tienda online del Club de Malas Madres, Blue Banana Brand, los restaurantes fantasmas de Keatz y Morrison Shoes.Del Nuevo Ecommerce ya hemos hablado hace apenas unos episodios, pero seguimos profundizando en esta temática que nos parece apasionante y que da mucho juego y sobre todo genera muchos aprendizajes.Mucho de lo que hablamos sobre el nuevo eCommerce encaja con el concepto que lleva haciendo cada vez más ruido durante los últimos dos años, las DNVB (Digitally Native Vertical Brands), o marcas que han nacido de forma digital y que controlan toda su distribución ya que venden directamente al consumidor final y se obsesionan al extremo con la experiencia de cliente.Las marcas integradas verticalmente controlan el producto desde la fábrica hasta que llega al consumidor. Muchas marcas no son dueñas de las fábricas, pero sí especifican cada detalle de sus productos, lo que hace que lo que venden a los consumidores sea único o incluso personalizable. Esto permite a las marcas controlar dónde y cómo se vende su producto, y también les permite recopilar datos sobre quién está comprando el producto para optimizar sus procesos de venta.¿Por qué son tan importantes las DNVB como tendencia? Por ejemplo, según datos de Internet Retailer, las 75 principables DNVB de los estados unidos generaron un total de $8 mil millones en ventas online en 2017, un au
Sara Fennell is a retired IFBB Pro figure athlete, International fitness & cover model, who has been named a Top 100 Internet Retailer for her fitness programs. She retired her 9-5, to go on and build a 6-figure fitness business in the online space and absolutely loves social media and the digital marketing world. Her passion now, as the co-owner of PT Profits, is to help as many fitness professionals as possible grow their businesses, by enhancing their online presence. You can find her over on her own podcast The Fulfillment Project, which has been rated Top 5 podcasts by iTunes. In today's episode: High performance habits. What do high performers do differently? How do they think & make decisions? How to minimize distractions to get to your goal quicker The #1 thing that will make the biggest difference in becoming a high performer The biggest mistakes that are holding you back from success How Sara uses carb back loading Signs of breast implant illness Xenoestrogens and their impact on the body Connect with Sara: Instagram @sara.fennell Facebook - www.facebook.com/Sara.Louise.Fennell/ The Fulfillment Project Podcast - https://itunes.apple.com/ca/podcast/the-fulfillment-project/id1394316555?mt=2 Canadian Fitness Business Summit - April 13th + 14th, 2019 - https://www.cfbs.ca/home
Danny Gavin has developed a reputation as someone who is highly motivated and provides results. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge digital marketing campaigns. Through his vast experience in the marketing and consulting realm, Danny has had numerous teaching opportunities, and is sought after for his uncanny ability to bridge the knowledge gap for executives and marketing professionals who are looking to develop and build upon their current internet marketing and digital analytics skills. Among his accomplishments, Danny has helped grow his family's ecommerce business, Brian Gavin Diamonds, to the Inc 5000, as well as, Internet Retailer's Top 1000 and 50 Fastest Growing E-commerce Companies. He has also consulted for an array of companies including Airswift, Brown-Forman, Workman's Friend, Houston Public Media and Blinds.com. Danny is the founder and chief strategist at Optidge, a Houston based Internet marketing agency, and is an advisor to several startups. He is also an adjunct professor at the University of Houston's C.T. Bauer College of Business teaching master's level classes and executive education on social media and search engine marketing. . In this interview Danny shares: · The power of internship · Traditional v/s Internet marketing · Facebook advertising · 4 channel digital marketing strategy · The understanding the role of SEO · SEO ABC's · Keyword research · Branded website vs Amazon · Smart website design To recommend someone for an interview and to reach Rabbi Werde, email Rabbiw@chye.info
Hey folks, this is Phil Adair and your listening to my Online Marketing Strategies Show.The right Strategy And Advice For Building Your Online Business. Welcome back to thepodcast. Let’s do this! On today's show, I’m really excited about our guest. Stephan Spencer. Stephan is an international speaker, entrepreneur, and consultant on all things SEO.He is an internationally recognised SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon. He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more. He currently hosts the Marketing Speak and The Optimized Geek podcasts, both of which have appeared in the iTunes New and Noteworthy. I think you’re going to get a lot out of it. So here it is, My chat with Stephan Spencer. As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though? p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts. As promised, this page is where you’ll find the gifts Stephan and I mentioned in the interview. https://www.marketingspeak.com/phil/ Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now: Download here >> Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other: Twitter Google+ Facebook YouTube Pinterest Instagram
EP147- Industry News, Amazon, Apple, Recode, Shop.org, and holiday forecasts It's a news-a-palooza this week including including Amazon, Apple, Recode, Shop.org, and holiday forecasts and more. Scot and I get together in person in Chicago to discuss all the news an implications. Amazon News Amazon Go opens in Chicago and Jason has a trip report Bloomberg reports Amazon may have plans to open 3000 Amazon-Go stores Amazon Storefronts is a new feature for small businesses to curate collections Amazon has launched a new AI based visual discovery tool, Amazon Scout SnapChat and Amazon have partnered on a new social shopping experience, using visual search Amazon launched 14 new Echo devices Amazon and Good Housekeeping partner on Mall of America Pop-Up Apple News Iphones ship with new commerce features Background NFC Scanning Native QR Scanning Augmented Reality in web-browser via ARKit 2.0 Other News Holiday forecasts are beginning to come in Deloitte: 17-22% ($128b-$134b) (19.5% midpoint) Internet Retailer 15.5% ($120b) Forrester (preliminary) forecast 14-16% Adobe acquires Marketo Farfetch (luxury e-commerce marketplace) has successful IPO Event Recaps Code Commerce in New York. All the interviews are available on YouTube (thanks to @DelRey) Shop.org in Las Vegas. Interesting new vendors: Seek - Augmented Reality in Mobile Browser hosted solution for retailers/brands. Hero - Connecting online shoppers live with associates in the physical store. Upcoming: Groceryshop October 28-31, Las Vegas Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 147 of the Jason & Scot show was recorded on Monday, September 24th, 2018. http://jasonandscot.com Join your hosts Jason "retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Transcript Jason: [0:25] Welcome to the Jason and Scott show this is episode 147 being recorded on Monday September 24th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your co-host Scot Wingo. Scot: [0:41] Hey Jason welcome back Jason Scott show listeners for long-time blisters you may detect something different in the audio today. Jason and I are actually physically in the same room together this only happens about, maybe one in 10 episodes maybe one in 20 but I am in Chicago for the B2B show called B2B next that started this evening and then is ramping up tomorrow and I'm giving a talk about, winning the away game for B2B companies and Jason lives in Chicago even though he rarely is here so it was fortunate we were in the same city at the same time. Jason: [1:15] It's super fortunate I'm just finding out now that you didn't exclusively come to Chicago to see me so I'm a little hurt but I am thrilled for your company and companionship none the less. Scot: [1:27] Yeah I can Chicago to see you... And do a quick cake. Jason: [1:31] Yeah I mean I feel like if I knew Scott wing it was coming to Chicago I would throw a trade show just to get you to do it. Scot: [1:37] That's thank you I appreciate it we should do a Jason Scottrade shift I'll be our next one of our 2020 goals. Jason: [1:45] Yeah if you're any of our friends in the trade show industry don't worry Scott's just joking. Scot: [1:49] Will have peanut butter and jelly sandwiches it'll be within the range of 6 Starbucks. Jason: [1:58] I like that last part a lot. Scot: [2:00] Call somebody excited to be here because there's an Amazon go store and I am going to stop by tomorrow morning if it's not raining but I heard you have already been. Jason: [2:10] I have indeed I've been super excited to touch you because I feel like this, week is just busting with exciting e-commerce news that Amazon go store actually opened last week, and I was out of town so some of that Amazon go stores are in locations that are open 7 days a week this particular one, is in a busy downtown area during the week that's kind of dead on the weekend so the store wasn't open over the weekend so today was my first chance. To go shopping and compare and contrast it to the Seattle locations. Scot: [2:47] Brickell what were the the pros the cons the differences the similarities. Jason: [2:52] So I have a feeling most Shoppers would feel that they were very similar to the Seattle one is a reminder just walked out technology you have to use an app. Scot: [3:04] JJ Watt hashtag JJ Watt. Jason: [3:05] #Jay Watts you have to use an app to get in the store you cameras watch you throughout the store you grab all your purchases at this convenience store format, and then you just walk out and Amazon automatically charges your account for your purchase at so that's the original promised the first store in Seattle had a very visible, kitchen until like the majority of items they sold we're actually not National brand food products they were. [3:34] Sandwiches and in meal kits that were made on site on the premise. And they also in that original store later got a liquor license and started selling alcohol, they open the second location in Seattle that did not have a kitchen and I and many others assume they use the one kitchen as sort of a hub-and-spoke and deliver food to, go shuttle locations from that kitchen so I was really curious to see what they do in Chicago when they open their first store and once again there is not a public kitchen so either they have. A private kitchen somewhere else in Chicago and they're delivering the meals in or, and I did seem slightly farfetch but they're delivering the meals from out of town, and restocking on the I was kind of curious if they had the date that they were made on the sandwiches and they they have the date their best consumed by. Which most of the sandwiches that were available when I was in the store where best consumed today so. Scot: [4:36] You could fly them in on that Fleet of Amazon Prime planes. Jason: [4:40] It's always remotely possible and since the store just hoping you can imagine there's a kitchen coming somewhere else that isn't live yet or maybe it already is why there's no there's no I could have been his one way or another store has more. Gondolas in the original store so there's more aisles in the store which since they're watching you with a bunch of cameras in the roof I imagine the aisles are a little harder to do because they potentially block lines of sight. It has two entrances. [5:12] So that adds a little bit of complication you walk through kind of a Subway style turnstile and scan a QR code on your Amazon Go app, to get into the store in the very first or when you were running the app and you grabbed purchases you could kind of see on the app I running, shopping cart you could see what Amazon thought you had it when you put something back you could see it disappear in real time from your cart. In this store and I did two shopping trips you don't get any real time does ability to what you're taking you walk out of the store and frankly the second you walk out it's not clear. If you been charged at all and then a minute later this receipt pops up that says pending and then about 3 or 4 minutes later, you get an itemized receipt that shows you what you charged and I don't know why the difference but I bet the. The scenario here seems a little problematic you could potentially being a cab on your way away from the store and find out you were. You are Miss charge for something. Scot: [6:14] Sounds like human intervention in there this is one reason I can think of you to have a pause like that you know of some kind of Mechanical Turk like check that's going on somewhere. Jason: [6:24] Potentially it the original store, they actually have Windows and you can see a video observation area where a bunch of guys in red shirts are watching video and this was like, even when I was an employee only mode none of that is visible in the store now that doesn't mean it's not there it just means they they didn't choose to build a. A window in that first or is in an Amazon owned building so you imagine, it's cheaper and easier for them to do exterior things where they're just a tenant in a in an office building. In the Chicago store so unclear they have an army of people watching I did two purchases and both were accurate, I bought a web we just walk out technology technology coffee mug for my wife some Amazon go. Scot: [7:15] You're hopeless. Jason: [7:16] I am I am Amazon go chocolate for for Stephen and I got the beam on a sandwich because, we heard that's the number one skew and I thought this would be a super exciting gourmet sandwich and Jeff if you're listening the sandwich wasn't that good I was so disappointed. Scot: [7:34] Too much Mayo not enough a Sprouts what what was off. Jason: [7:37] The bread to be my ratio I thought was way off it was way too much bread for two little feeling. Scot: [7:44] It's interesting that there's been a fair amount of traffic on Twitter around people that have gone to the store and initial reaction is oh I'm not worried about grocery stores I'm worried about 7-Eleven. At is a kind of what you think through this. Jason: [8:00] So I think there's two categories that are potentially at risk one is 7-Eleven or just hit more generically non gasoline convenience store so it turns out, that 80% of convenience stores sell gas and that's a special reason to go there that the Amazon go doesn't have so it is a competitor for those doors, but. Those those kind of sore tennis sell a bunch of prepackaged food in National Brands and there's a little bit of that in this store so there's National brand drinks and there's a few different varieties of chips but the assortment. Bike is probably like more Amazon made stuff it probably feels slightly fresher and more healthy than. Scot: [8:45] It sounds like an old Bon Pain or those are called or a Marks & Spencer in the UK where they're saying yeah kind of. Jason: [8:50] So I was actually going to say like a pretty amazed you or maybe sort of grab-and-go pre-made sandwiches like. Scot: [9:00] Where I'm from we call it pret a Manger you get the fancy French talk. Jason: [9:04] I work for a French company so I've learned like for French words and you just heard 3. The other ones not suitable for our general audience podcast in some ways. It feels like the primary use case for this store is, office workers grabbing lunch and not being gone from their desk that long and so you can imagine that that was the original problem that Jeff was trying to stuff for was getting Amazon employees back to work quicker, and yes I could be the Subway sandwich that this is more a threat to. Scot: [9:39] Yeah one of the writers so internet retailer is here in the city and one of the writers was saying in Chicago it is a huge problem to go out for lunch and his it's a four minute longer walk to the Amazon go store but it took him 2 minutes to get in and out and all the other places he walked by we're at the 30 minute wait so it is you know we've had arguments with some folks on Twitter that talk about, it's not really convenience and then one of the things I think long-term they're going for is there going to be less labor a better one that goes to one says it's got like three times the labor of any other store they've ever been in. How to get Amazon's just Staffing that early days to get people, trained and download the app to help kind of jump start it but I think long-term I think the labor will be very low on these. Jason: [10:27] Yeah I think you're right like the you are out customers are definitely outnumbered by Amazon employees at the moment. That's because there's some new things that customers are having to be taught and so you know we we were talking earlier it's it's someone analogous to an ATM machines first launched and Banks would staff a human to stand next to the ATM and teach you why in the short run that that didn't make sense why why. Put a person next to the machine trying to replace a person but once I want to learn how to use ATM machines they were able to get rid of those trainers in the airline's did something very similar with, electronic boarding passes where they had a lot of help initially so at the moment. They remove the friction of standing in line to pay but they had this new friction of having to download an app before you can even get in the darn store so that a lot of people standing outside the store in the rain, helping you install your your app now luckily Amazon's from Seattle so that people are familiar with standing in the rain, presumably they imagine a future when everyone already have the app install the and or it'll become more familiar and so they won't they won't need all that labor to explain everything to everybody. Scot: [11:42] Brickell and then last week you were at shop.org which unfortunate had to miss due to some hurricane issues but give us a little trip report from shop.org what was interesting there it was in Las Vegas this year your favorite City. Jason: [11:56] Sorry one other thing I forgot to mention on the Amazon go they just want to ride their super quick they did add alcohol to the Seattle store and there's been a lot of talk that's another, friction point because now you have to have another human you know you're supposed to just be able to walk out when you're done but now you have to have a human when you're walking out they can check your ID, and Zoe you know we talked about the pros and cons of that this store does not have alcohol so that that may have been some decision or maybe that it takes longer to get a liquor license. Scot: [12:28] This may seem unrelated but in my city of Raleigh we were a Goldilocks City for a lot of different things because we have just like a million million at people Ivory digital City and all that good stuff we have all of the different kind of Transportation model so we have all the lime bikes the birds and all that stuff I've tried all of them and what's interesting is they all have, if you're over 18 to use this and I'll have a driver license scanning mode where else can the front, Idaho Ciara and they scan the back and they're saving that data as you saying I am over this age I don't think that works for alcohol but, I kind of think there could be some way to do that and you have to work with the local alcohol real people but you know, Amazon really good at kind of saying alright let's take a room of people and put them somewhere in a back alley in Seattle not in front retail space and just like you know we fly all these drones out of remote locations why not have a lot of the stuff pushed to a cheaper location somewhere like maybe the people in the Amazon store they're standing around maybe they're standing somewhere in Seattle for the Chicago store if there's no reason to have to physically be there. Jason: [13:35] Telepresence for doing a d Checkers and in fact you can imagine that use that same teleprinter sentence for delivering alcohol at some point and I D Jackson. All kinds of boys like that I have zero doubt that Amazon can solve the technical problem of doing, inaccurate age verification at your point it will probably take slightly longer and be slightly harder to get the, the Bureau of Alcohol to agree that that's a suitable approach. So you would ask me about shop.org we had surgery on last week and we did talk a little bit about some of the content with sucharita so she gave, a presentation about marketplaces that was super interesting I know that's a topic that you sometimes have a personal interest in. I did some stuff on on the areas where artificial intelligence is actually getting Traction in retail in Commerce and got some decent feedback, but one of the things that jump. Org has added in the last couple years is an innovation section so this is a, less expensive portion of the trade show floor that's cheaper to exhibit that's enticing, newer younger emerging companies and so it's one of my favorite parts of the shofar to walk because I'm generally familiar with most of the, vendors that have been exhibiting shop.org for many years but it's fun to see some new you know sometimes crazy stuff. [15:04] Answer this year two companies kind of jumped out at me there's a company called Shiro. Which is really focusing on the problem of digital. Digital Shoppers getting the equivalent, personal experience of an in-store Shopper and so along the lines of the ID check you just talked about these guys are essentially, creating a telepresence solution so that store staff when they're not helping an employee customer in the store, can I have live chats and create video content for customers that are shopping the website. I'm so it's sort of a way to have a more human interaction with web Choppers that's whatever Jean the in-store labor force and that's, part of the genre of omni-channel that I think is really smart and interesting so I like that. Approach and then there was a company called seek and and I suspect we can talk a little bit more about this in general terms later but, Sikhism, augmented reality company for mobile phones we've talked a lot about how augmented reality is probably much more important than, virtual reality for Commerce in the short run and what seek is really focused on is. [16:28] Apple in OS 12 just launched some new features that now that you do good augmented reality in the web browser no app required and so seek is. One of the first companies with a tool set that retailers can, license on the cloud to have good a our experiences in a mobile web browser without having to get an app downloaded and I think that's really smart and obviously there. Timing their company launched with the the release of this new product last week. Scot: [17:02] Brickell and then last but not least I think you were going to New York to go to recode did you were you able to make it to that to see mr. Del Rey. Jason: [17:10] So sadly so I have a ticket I had a client call me in another Direction at the last minute but I did get an opportunity to watch, a lot of Jason's interviews on YouTube and they're they're uploading all the all the speakers to YouTube so if you're interested you are, they're all available in a couple that stood out to me the founder of Shopify who seems like. He's sort of up to his his public visibility in the last few months that you used to be kind of a rekluse that didn't, do a lot of public presentations he had a good conversation with Jason Delray I had sent Jason all kinds of specific questions I wanted to ask about shopify's size and Market penetration which I notice. Jason didn't get a chance to ask but he did talk a little bit about who's probably the Marquee you know Enterprise customer using Shopify which is Kylie Jenner, interview back into some of his answers you don't think he he was saying that over the last 2 years, Kylie Jenner sold 900 million dollars worth of product on the, maybe two and a half years sold 900 million dollars on Shopify which is in a pretty good scale we normally think of Shopify as a long tail solution for very small Merchants but that's a pretty good size. Scot: [18:39] Yeah I think what makes it work is I think it's not a huge number of skews right I think there's like, two nail polishes and tendus too. So I think she just has like in a quantity of Brazilian of 50 skews which doesn't put a cart through too many of its Paces Paces you don't need a fancy content management system you just need scalability in robustness on the check outside. Jason: [19:00] Yeah I know I totally agree there are some boxes that that checks that shows that they have good elastic availability for these peak days but you're right like there's a lot of things that you would exercise in the catalog with a million skews in it that. [19:14] That particular site isn't isn't demonstrating scale on it at all, I had asked Jason if you could ask who some of the big catalog we can go there but it was interesting cuz he what he talked a lot about hey we started trying to solve for the small business customer, and a lot of companies as they grow try to move up market and he he's claiming the day over we don't want to do that they don't want to abandon. Their core market so they want this new product Shopify plus which is intended to be more upmarket but they explicitly, launch that with a new team and a new office in a new city and sort of partitioned it. From the original offering so it really Leverage is the quote the court code base and add some new capabilities and services but his promise for. [20:10] How he was going to expand their Market rather than a band in the the low end of the market to move up was, The Silo this the Shopify + offering and he talked a lot about how in his mind, front and commerce experiences are actually pretty easy and he's a coder you mentioned a lot of the original Cody Road, is still in the platform and hasn't needed to change for the front end but they're like 90% of the ongoing development effort they're doing are all the post order code in. Complex water management and integration to to Legacy Erp systems and one of the big features they just launched for Shopify plus is the ability to manage multiple Warehouse locations for exam. Scot: [20:57] There was you I saw some people kind of kind of gasp on Twitter because I don't think that those numbers were public that Kylie had that he revealed I mean she had talked about in 2017 we talked about this on episode 145, what was out there that they were dude they did 300 million in 2017 so it means they probably did for 5500 maybe even 620 18th so you know I don't think a lot of people would have guessed, what was that big so kind of added her Revenue I don't know if she was aware of that or happy or sad or she's probably more on Instagram than following what's going on too. Jason: [21:33] Exactly where she I think she left Twitter so so he was safe I don't know yeah but that was the first time I heard some confirmation from a third-party Source oh. That was interesting another talk with Jen Rubio and Jen was actually at shop.org but then she she was also interviewed by Del Rey she's one of the two co-founders of a way which is, terrific example of a digital native vertical brand in the luggage space. Scot: [22:01] Yeah and I have my birthday present was away luggage to this is my first trip using it and I have to say I'm very pleased right now. Jason: [22:06] Nice so I feel like it gets really high marks we may need a product review from you the one thing I'm always curious about is I think a lot of the way luggage has the option for a smart battery built into the luggage, and there's a lot of controversy now about the airlines not letting you certainly not letting you check that but in some cases, making you take the battery out to even carry it on which frankly doesn't make sense to me. Scot: [22:32] Yep so it's checking it you can't check it with the lithium in there and they now pops out so I think they're V1 was fixed and now it meaning it could not. Jason: [22:40] The ball so it's easy to pop out and put in your lap. Scot: [22:41] Injectable that makes a lot easier to charge to like lifting your suitcase up onto the. Jason: [22:48] Well I look forward to buying something electricity from you at Future shows that we travel together. Scot: [22:52] Absolutely just at yeah I've got a milliamp hours of plenty. Jason: [22:57] So we've heard a little bit about a way one of her investors what was on Earth from Comcast best Adventures was on her show earlier, this year but one of the interesting comments that she made the Jason that I thought was really clever so they have a few stores at the moment one in SoHo in New York, in one of the kpi that they have for the store is. How many times people upload Instagram pictures from the store. In a way that sounds cheesy and sort of superficial but as we're in this world where, sort of Assortment and low friction shopping is moving out of brick and mortar and onto the you know these big online marketplaces one of the main roles for brick-and-mortar is around experiential environments, and one of the ways you know you've accomplished a exponential environment is when people shopping in the store, want to memorialize their trip to the store so I actually thought that was a kind of clever and smart metric to be looking at, maybe we'll do a deeper dive in some other show but there's this big trend of these instagrammable spaces the for example the Ice Cream Factory in San Francisco there's a couple temporary ones you just opened here. Scot: [24:19] Yeah I have a I have two teenage kids and every time we go on a trip we have to include their the things they want to do or these instagrammable places that they've seen on Instagram so. What time it was this bubbly ice cream thing and then it was raw cookie dough then it was let's see it's rolling ice cream is big now. Jason: [24:40] No answer I mean on the way. Scot: [24:42] The food is very instabul in which is a huge part of the experience. Jason: [24:46] And that sounds somewhat silly on one hand but it it makes a lot of sense and you know it someone reminded me in the old days like to differentiate yourself you just had to be unique amongst your 200 code students, in your high school class or ever did your high school class was, but these days you have to be unique amongst your ten thousand friends on Instagram and so you know it is harder to differentiate yourself and so these these opportunities for, more digitally native Shoppers to have a differentiated experience and share it you know makes a lot of sense so that's a smart thing for for retail designers to be thinking about. Scot: [25:25] Packaging for a way was really interesting that comes in a cardboard box what you expect, but then the bag is in a really nice kind of a cloth bag and then when you open it there's a whole experience around there's a little booklet there global travel pack that comes with it, and then they train you on how to use it and then there's a little book about, it is very much pitch is a Lifestyle brand of you know the things you can do with your way and then they promote hashtags that you should, do while you're going and you know it's almost kind of like the beginning of an adventure around travel and and going to see things so it's pretty well done your versus you're just like you know. Popping open a Samsonite or something and you know it'll be just fall out in this kind of experience. Jason: [26:10] The premise of her shop.org talk was. They build the brand less about talking about the features and benefits of luggage and trying to sell luggage and then said they are, they start from the perspective of selling travel experiences so the store, is less about here's how to demonstrate all the things in the luggage you can of course do that but the luggage is in vignettes of aspirational trips to Bora Bora in Amsterdam, and it's it's really about reading to me in for you having this fabulous vacation and oh by the way, you need this luggage to get there as more so than it is features and benefits of the Prada. Scot: [26:51] Absolutely cool thanks for the trip reports I think that was some good stuff like I got trips happening and it wouldn't be a Jason Scott show without. [27:16] So a lot to cover in Amazon news we talked to Jason give us his live report from the Chicago Amazon go store and then a friend of the show we going to get him on here Spencer soap. Yeah he he broke a story where there have been internal talks and I'll Circle back on this about. Amazon potentially opening 3000 Amazon go stores by 2023. Jason: [27:46] I think I might have been like 20/21 I thought it was a relatively short. Scot: [27:51] This is funny because we've been talking on Twitter about you. Just feels like. There are they are opening stores at a pretty good pace and it feels kind of prime now when they they decided with prime now it's go time and then suddenly there was 40 to 60, Prime storage pronounce doors to 3000 is a stretch just kind of getting that real estate I've heard a lot of skeptic say it's impossible while they do that and it figured out how the end of the alcohol sign 3000 Lisa's that fast so I think it will be. I think what could be happening here is your encourage the Amazon meetings to do a lot of brainstorming to write press releases from a future State and I think maybe there's some of that that kind of came up so I'm not sure. Yeah it feels like damn it nailed the format yet I think they're probably won't get a couple more figure it out but you know, when they do on a scale these getting to 3000 I don't think that's impossible. Jason: [28:48] Yeah I'm sort of in the same boat I'm up to mine so for sure. Part of the Amazon methodology when they first pitch new idea they write the six-page memo. Attached to that memo is they write an aspirational press release that they want to be able to issue when the things been successful so for sure there is a press release for Amazon go stores that talks about a mask deployment so. Scot: [29:12] We just open the 3000 store. Jason: [29:15] So that would that would be the exact Spencer one possibility is someone just saw that press release and misunderstood its purpose. The the other side of my brain says Amazon actually is pretty good at keeping secrets and they don't tend to have a lot of unintentional weeks so the fact that this was weed. Partly I believe that probably wasn't completely unauthorized and so, is that because they really are preparing for scale and if so you know I was surprised cuz I wouldn't have thought they nailed the format. [29:53] But you know or is it potentially I had fake I don't know but what I will tell you is, it's absolutely possible possible to open that many stores and Retail in that time. And retailers have done it, in the nineties I work for Blockbuster entertainment we opened a store every 12 hours for my entire 10 year so once you get to a certain scale, like these things are really Temple dies then the the advanced teams are you know just 6 weeks out in front cutting deals on leases and everything Cascades from that and so it. Absolutely possible if they decided to just penciled out and that they needed a big footprint of stores they could run 3000 stores by 2021 now. 3000 stores if this is really can me competing with a convenience store 3000 stores actually probably isn't enough to have a real meaningful business and now that Amazon's a trillion-dollar company. [30:52] You know if there's a million-dollar p&l for each of these 3000 stores like. Arguably isn't a big enough business to get in to be really material to Amazon so we'll have to see. Scot: [31:04] Do you think he'd stores doing a million dollars but what is convenient store to get to take gas out. Jason: [31:09] Yeah I'm trying to and I don't have specific knowledge that this is an estimate based on other types of small format stores, and I would imagine that in the those convenience stores there's a huge standard deviation cuz there's going to be some fast Runners that are easily 10 million dollar stores. If you have 3000 there's there's going to be some snow our stores in there too so to me, you know a million to a couple million per year for many kinds of restaurants would be very good. Scot: [31:41] So million at 3000 is 3 billion so each million is 3 billion so if they did five that be 15 but that's a needle mover for them to hunt. Jason: [31:53] You never like to talk about Revenue you always like to go with the big number. Scot: [31:56] Well then there's a multiple there that yeah so yeah so that that's. Jason: [32:06] That's going to be interesting to watch that would be to meet someone fascinating if that's the brick-and-mortar format that gets. Scale the fastest versus the books or the or you know some information of the grocery pick-up for some of the other things they've done. And a new store format won't will probably talk about in a minute but another piece of online news that we saw from Amazon this. Weaker last week was this new Amazon small business store fronts, and so I thought you might have a POV on that but the gist of it is it's a way for small business that's a 3-piece seller on Amazon to offer a curated collection, of products and have their own sort of landing page and in some ways you'd be where some of our listeners might not, Amazon used to have a Amazon webstore which was essentially. Competed with Yahoo web store and let us small business run their own website on their own URL that's not what this is. Scot: [33:13] Yes in a lot of people depressed confusing these things. That's the problem one of the main problems with Amazon webstore was it had the initials a w s s cousin to the cloud computing AWS, PSO2 Amazon used to have a thing where they would go out and run a store for people it was the downgraded kind of technology that. Your Target and all those guys ran this to me is just really giving a little bit of content to the store owners desk and be types so they can tell them or their story, and they're highlighting some of them and, part of the press release was really starting to thump their chest and say over 50% of the items or the units sold on Amazon or from third parties and there's an integrated TV commercial as well I haven't seen it running. So it feels like a didn't get like a huge I haven't seen on NFL games are in that kind of stuff which of the big spots I'm so don't know where they're running it but I did see the online version so but it is you if your 3-piece seller it is pretty cool to have an Amazon you know out there used to be kind of this dirty secret that some of the stuff you bought from Amazon list of these third parties now Amazon's kind of put you more front center so it felt like a big. If something is change they're pretty dramatically and how they're thinking. Jason: [34:32] And so I I think you sort of app we described it but I have heard people, sort of think of it as a Etsy competitor which is not really right Amazon does sort of have another offering that's more competitive with that seat and then the Jason Delray did Ash Shopify, if they considered it competitive and he had the the sort of typical competitor answer it feels like a little bit of a trap to me. Scot: [34:59] It's a trap. Jason: [35:02] Pictures of Admiral Ackbar. Scot: [35:05] Black bar on it yeah yeah I don't know if it's true or not I mean it is very hard for. Jason: [35:13] Going on Amazon I would use it likely wouldn't make that my only destination on the web like me Amazon has one channel for most people shouldn't be there exclusive Channel. Scot: [35:24] When your Kylie Jenner you can have your own store and not worry about Amazon and you know also comes to you and I'm sure she had a lot of power in their relationship. Promosi small business out there and you start on Amazon and then you're lucky if you get anyone to your website so so yeah yeah I think it makes a lot of sense for four people to embrace it and and, rapper on it a lot of people that's because some of the ones that are highlighting do you have more of car that Homespun handmade kind of provide to him like there's this handmade Candle company that was both on the front page of the store fronts and on the TV commercial I hope those people have a lot of inventory because it felt like they're going to sell out of those handmade candles pretty darn fast. Jason: [36:04] Yeah I was always a problem when you highlight the small businesses right. Scot: [36:08] Couple of quick things Amazon has been obsessed with visual shopping and they've done several kind of things around that so, the the first one is they've had they had something called visual shopping where you can kind of like pick some colors and stuff then they deprecated that, then they have active on the homepage if you look at the top bar I'm always logged in this Prime and I think this is available and non-prime to it'll say new and interesting finds and that's kind of like a Pinterest so you could put together a little you know of Jason's Board of interesting finds of cool gadgets I'm so Scott a Pinterest board, feel to it that I've always thought of new and interesting is kind like their Pinterest competitor have a new one called Scout if you go to amazon.com Scout and it's more of a Instagram meets machine morning to see thumbs up thumb down some stuff and then it's supposedly going to learn about what you like and don't like and and. Pretty quickly after 5 to 10 ups and downs you'll get to some interesting new products that that it learns that you may want so then so that kind of feels like Pinterest Army sorry Instagram so they've got. [37:15] Pinterest and Instagram covered the other big visual thing out there is Snapchat and actually just today announced integration with SNAP, where are you can go and take a snap of the picture and then Snapple use I assume they're using the machine learning a library that Amazon has for Parker Mission so you see a cool celebrity you see Kylie on your way home tonight you take a picture of her sneakers and it will identify them and then show them to you over on Amazon which feels kind of like an affiliate type model so I'm sure there's a rough share there but it is pretty interesting that snap is the front end of an Amazon kind of the backend which is Young so now they have an integration on the snap sides the good kind of, the three visual shopping Technologies covered in a way to different business models which is pretty pretty. Jason: [38:02] No I I would agree the Scout thing was kind of interesting to me I've heard some people describe it as Tinder for shopping. Scot: [38:10] Apple swipe right. Jason: [38:11] Yeah you go get products and go hot or not and they're broken at in the category so you know you you decide you're looking for, home furnishings and then you can say lighting and you get 5 chandeliers and you say like don't like don't like in as you're doing that, the assortments getting curated to visually 2/5 chandeliers that match your taste in so it's it's pretty fun and fast and immediate and they're promising, more categories to come it's slightly reminded me of you go old school on Amazon when they used to mainly sell this, stack of books and video. [38:52] The recommendation logarithm was based on what you bought but of course you could buy a book arm or watch a video that you didn't like and so they act they used to have an interface where you could look at all the stuff you bought and go back and say you liked it or didn't like it, and sort of refine your own recommendations and so if you want to invest some time you can improve it in my mind this felt like, how much more evolved visual version of that so that it's interesting to invent new ways to shop and, Amazon's always been great for the spearfishing but like you know browsing and Discovery has been the Gap so it's it's interesting to see them try new things and it seemed interesting the snap one to me. [39:36] Is a very interesting because a lot of social networks have tried to integrate Commerce and they generally try to do it in a bran friendly way, and like it's not particular brand friendly to say and we're going to sell everything on. Amazon right like when when you want that feature so this is like the Pinterest wins feature which is a visual search capability but then connecting all of those visual searches to Amazon, no other retailers ever going to buy an ad on your platform and so part of me wonders if snap was only able to do this because they sort of are in the Challenger position, Instagram feels like it's getting more of the momentum and so this was, a a big move snap could make but potentially the risk of alienating a lot of other advertiser's. Scot: [40:27] Yes snaps been under pressure and there. Their head of Partnerships left recently and he is a big yeah she was an internet analyst I've known for a while and, I imagine they may have been building some stuff out they realize how hard the backend is and they kind of got the front end working and they just decided to marry them together instead of having to go to all that. One thing that occurred to me as you're talking about they are stuff earlier is Amazon does have an AR functionality and it used to be buried in that so you'd have to go kind of down the sub menu at the hamburger menu down three levels in the camera app now and then update, you have, you have your normal scan barcodes but now you can search with photos is is kind of promoted to a very high level up inside the camera and then also you can do smile codes and then last but not least you could do if you had room so it's right in the camera now so they've they've upgraded the AR View and in the Amazon that up into the camera, which is pretty nursing another part of this visual search is Dave and Kurt are going to take out your Amazon app hit the camera button there's a lot of cool new stuff inside of there to play with now. Jason: [41:32] Yeah I know it's very cool, another big an Amazon announcement as if they didn't have enough is they had a president last week and they launched I want to say 14 new products with Echo embedded in them. Scot: [41:47] Yeah and I was really excited for you cuz I know you are really big on the Amazon button e things and they had an amazonbasics microwave and it has a button on there where you can order more popcorn. And I just envisioned you and having that installed by now have you bought and installed one of them. Jason: [42:05] So the challenges I have a 3 year old son that's where and how to talk to all the Echoes and. Would constantly be running the microwave if it was too in closer to the ground so I feel like it's probably a bad combination of might like Echo cook popcorn with nothing in the microwave will be happening a lot in my house. Scot: [42:26] I saw a lot of people scoff at this but you know the the microwave is a challenging thing so every every microwave you come across is different, and yeah sure if you're going to do a minute heat up or something it's not a big deal but for my microwave whenever I want to defrost something or whatever I have to take out the little guy and there's this complex you know, non-intuitive side of things you have to do where is it be really cool to say you know Alexa you know heat up this pizza and it just kind of knows that okay you need the heat at 50% and so it's I think there's actually something there that that actually is a time-saver to be able to say that for the microwave and have it kind of decode oh you know I need to go 50% power so the cheese doesn't get all rubbery or whatever it is that did microwaves do, so I don't think a lot of people realize that that it's doing that behind the scenes there's there's a fair amount of complexity as I read more about it, in there about what it's going to do with the voice that. I think it's pretty interesting. Jason: [43:21] No I I think there is some very real world use cases a lot of the space saver microwaves don't have a numeric keypad anymore and so you know now you have this. Awkward, dial that you know is sort of variable speed that you have to use to set microwave for 3 and 1/2 minutes and so like voice is the perfect way to have a minimal space footprint but still have no easy low-friction access to, you know all of those features that often don't get used in the microwave because they're too hard to find. Scot: [43:53] When when I was excited about is in my car I can I can put an echo dot in there and. It takes a little works at to connect it to the Bluetooth every time is it's not like Auto connected to the Bluetooth, but it's a really cool Auto interface but you know I don't think my OEM is ever going to have Alexa and the dash certainly they'll be some people that do that some people are brought into the Apple ecosystem some people are building their own so one of the projects I was excited about was called Echo Auto so it's kind of like an echo. But I think the Bluetooth going to be more persistent and smart and connect better but also has it kind of lays flat and I think you can velcro it to your dash and it also has eight little microphones on top so you know they're saying that it'll be able to hear inside of a car better, sex can be a pretty interesting auto experience that's why the one I was most excited about, but sadly I know you can't pre-order it unless you have an invitation so all the Amazon people listening I know I would love an invitation I don't know about Jason, Jason Jason would probably love an invitation to. Jason: [44:56] For sure without doubting you for your fancy Fleet of automobiles I'm just going to say that your OEM probably wouldn't add an Alexa interface unless and until Jeff Bezos divested blue origin. Scot: [45:10] Yes. Jason: [45:11] But there were a bunch of other products they improve the core products so they did another iteration of like the view in the. The View has a is a smaller footprint, overall but a bigger screen so I have a couple of the 7-inch devices and use them in my house and so now the, 10 feels more appealing they have a clock which it's an analog clock and I. I don't have a place to put this but I really want this, so it is a traditional analog clock that looks like a standard kind of office wall clock, when you set timers which is one of the things I'm most frequently do with the echoes in my house they have sort of stealthy LEDs around the rim of the clock, that show you the progress of the timer so you can see him visually how much, time you have left in a timer but the feature that I think is most cool which is super lame is when daylight savings happen, the hands on the analog clock actually moved to automatically change your analog clock for daylight savings. Scot: [46:17] You give me staying up you're going to get this or you have to stay up till 3 a.m. my time does it still 3 a.m. in Chicago or is it to him. Jason: [46:23] I couldn't tell you because I have no analog clocks and all the digital lens automatically adjust. Scot: [46:27] You can stay up all night watching and waiting to see what it does like this it just doesn't stand still for an hour and our plastic depends on if we're going forward or backward this is this is we're going to do a live report. The world's best book still nothing happening. Jason: [46:45] Rest of it we have some grass growing. My big thing I felt was interesting about all these releases is you know we talked about it CES this year that Alexa was embedded in like five thousand devices are 4,000 devices into, there was a school thought that they made these initial products to see the market and they're happy to sell these core products but that, they were you know trying to be very appealing to oems to get embedded in a lot of other products and so it's somewhat surprising to see them. Expanding the line of first-party products that they in bed in themselves and arguably. That could make it less appealing for other microwave ovens to license the tech or. They could make that the must have desirable feature that then entices other opm's to take the future. Scot: [47:37] Yeah I got a fire watching the video that they were. There's been a couple microwaves actually integrated with with Alexa and I get the feeling they're underwhelmed and I think they wanted to say here's where the bar needs to be you no have it, be able to talk about different recipes and talk about you know defrost my vegetables and have it understand that stuff. I think they're frustrated that allow that Williams to do that kind of thing. No some of the commands for like Alexa run the oven at 50% power which is I think they were trying to make more of an intuitively than than though instead. Jason: [48:10] No I think I think you could have hit the nail on the head with that I did feel to mention one other interesting product they have them or audiophile. Alexa now so you can I get an Alexa with a. Remote subwoofer which more directly causes us to compete with like the Sonos is of the world. Scot: [48:31] Recode pregnancy. Jason: [48:33] I teased earlier in our Amazon segment that we were going to talk about another new retail format from Amazon and that format is a pop-up shop that Amazon and Good Housekeeping, just opened at Mall of America. So this a curated assortment of products from Good Housekeeping and they all have smile codes which you mention which is Amazon's proprietary 3D barcode and you scan any of those smile codes, to be able to order those products from Amazon. Scot: [49:08] Cold sores a kind of touch and feel and then you can't really buy from there you have to buy them online. Jason: [49:12] Yeah my sense I have not visited yet Mall of America for a long time with the largest mall in the US it's so realize that status but it's this huge huge destination Mall in Minneapolis. Scot: [49:25] I've been there Camp Snoopy as big giant thing in the middle. Jason: [49:28] Yeah that's an amusement park in the middle of the mall I I've spent weeks Sweeping in that mall we don't we don't need to rehash those. Scot: [49:35] So we'll save that for another podcast. Jason: [49:36] Those stories but so an interesting new new partnership as Amazon you know partners with more these curators create you know novel newcomers experiences. Scot: [49:50] Okay that was Amazon news and looking at 9 Amazon news I like to keep track of everyone's holiday forecast cuz we're sitting here knocking on the door of October and so we Deloitte was out our good friend Casey and they are at 17 to 22% incest pretty robust with a 19 and a half midpoint internet retailer came out this week at 15 and a half and then sucharita was on and she talked about how they haven't formalize our forecast but she was thinking kind of 14 to 16% and she kind of highlighted that the the Grinch this year could be these tariffs and there is, creasing noise even since we had to treat on like literally 3 or 4 days ago you know Walmart is really kind of banging the drama and there's a lot of people out there saying, hey this this could be a pretty big head when coming in the holiday so we'll have to see how that plays out. Jason: [50:42] There's a part of this could be a scare tactic but they're saying in some categories that does terrorist could drive 10 to 25% pricing keep creases in some category. Scot: [50:52] And it's all the dollar store but what are they going to do. Jason: [50:56] Yeah that would that would obviously. Scot: [50:56] Scot a dollar 15 store doesn't have the same ringtone. Jason: [51:00] It doesn't but if you shop at our store you'll find a lot of not. I don't already sorry spoiler work yeah. There was another big acquisition in my world, on Friday I want to say and that was that a Dobby has been very active lately and Acquisitions we talked about their acquisition of Magento the e-commerce platform on Friday they acquired martello. Which is a big marketing automation platform that particularly excels in the B2B space. Scot: [51:38] That was a was a big deal in it how do you think that's going to is that kind of tying into Magento one report I saw so now that adobe owns Magento there's a lot more Wall Street people talking about it, I'm in every report I read is not very favorable towards Magento and it talks about them as a share loser to Shopify Bigcommerce, now a lot of that's anecdotal so do these Channel checks and there is kind of hearing you know if they'll be at these still be at the shop. To hear Rumblings Aid you agree with the B is this some kind of a very trying to stitch together a cloud in an interesting way because sales horses gut you know Cloud for everything they've got you Noah house Cloud car Cloud marketing Cloud sales Cloud 9 Stein cloud. Is Adobe playing catch up what's going on. Jason: [52:27] Infernus to Adobe I'm not even sure I would say they're playing catch-up they me depending on how you look at it, Head Start of lead sales for Salesforce from day one was Cloud oriented with a single product right so they they, yeah unquestionably dominated the cloud CRM model in eventually put a world of hurt on the, the traditional on-prem CRM folks and they've expanded to have what they now call is a marketing Cloud right so their marketing cloud, then they added exacttarget which was their sort of direct marketing thing and they since added a bunch of pieces to the the Salesforce marketing cloud. So they printed to me and where that actually is at sorry to be complicated a second Cloud for sales. Scot: [53:18] Is Commerce club. Jason: [53:19] It's a Commerce cloud and said they've Salesforce about to Commerce put Solutions, demandware and Cloud trays which is more B2B so that's in the Commerce Cloud Suites you got a bunch of these marketing activation tools in the the marketing cloud, Adobe has probably had a marketing Cloud longer than Salesforce and also through acquisition they acquired a bunch of, they would put their analytics Solutions in their CMS solution their campaign management solution and they have a bunch of customer data product, so I would actually argue adobe's had a more comprehensive. Suite of capabilities and what they call the marketing Cloud then Salesforce. [54:09] One of the tools in that sweet is called campaign manager and that probably is not the absolute strongest product in the sweet and it's primarily focused on b2c, outbound Communications and so Marketo bolsters that capability and sort of experience and in the B2B. I would agree that that in general Magento is a share loser to some of the cloud-based Solutions most notably Shopify but I would say, an area of strength for Magento has probably been on the B side of Commerce in so you could look at that from Adobe and say, hey the marketing cloud has been pretty successful and well penetrated in the The Big Brand b2c space. Between Marketo and Magento. Probably bolsters their treads in the B2B space and you know potentially on the longer tail a little bit more. Scot: [55:07] That was way deeper than I was. Jason: [55:09] Yeah I'll see a lot of my Adobe friends in my travels this week so that I'm sure they're going to tell me if I got that wrong. Scot: [55:15] Quotes of this was also a big week because we're both Apple Fanboys and lot of new stuff out there's new watches and phones and you had a fun Journey on your phone's I'm sure listeners would love to hear about. I had one where I I did the whole get up at 3 and was disappointed cuz launch day was the 21st and then I got to like 28th October 5th ship date, but being good under-promise over-deliver I got my Apple my new phone today. Came in 5 days earlier which was exciting and I was frantically installing and upgrading and so I got the x-maxx and I'm really happy with it it's got a longer battery doesn't feel ginormous I feel like I'm back to that plus format. I also have a. Pixel 2 and it feels like it's almost the exact same format as up until 2 so it's been good and then I also got the new generation 4 watch sadly it does not have the ECG yet it's coming soon, but the thing they did those genius there is they got rid of the bubbles and it just feels like the data display is, in a 50% larger so there's a lot more information on the watch which is which is kind of neat and it seems like the battery life there is dramatically improved tell us about your your phone experience. Jason: [56:31] Well first let me just paint a word picture for our listeners during this entire podcast on our face-to-face and Scott has mainly been playing with the Amazon VR feature on his giant Max phone and flashing his humongous Apple watching me. So I have some serious Apple Envy as we sit here I'm sad to say I had to replace my Apple watch 3 months ago so I did not pull the trigger on a Gen 4, I knew after I. Scot: [57:00] Is your screen cracked. Jason: [57:01] No not yet but it may be by the time I get home tonight. Scot: [57:05] Girl accident. Jason: [57:07] After I saw it I was going to have some screen envy and I I certainly just watching you and having some screen Envy, luckily there's a 24-hour Flagship Apple Store about 300 yards from where we're sitting right now so I can fix it on the way home and I don't think they're in a constrained Supply situation I think you can walk in and buy a watch. Scot: [57:28] Sounds like a fun trip that we can report on next week. Jason: [57:31] So I got up in the middle of the night in the middle of shop.org to place my. IPhone upgrade order at the earliest possible moment and I also pay a little bit of extra money in this Amazon upgrade program because you generally have. Preference for the new stuff. Scot: [57:50] The Apple subscription program. Jason: [57:52] Apple subscription program includes AppleCare so if you're going to buy AppleCare anyway it actually and you were for sure going to replace your phone every year, it actually does a pencil out to be a decent economic deal but the main reason I do what I don't want to get anyone is because, I want to make sure I get that new phone day one because frankly all my clients on day two are going to be disappointed if I show up without the new Apple product. Scot: [58:20] You have a secret it says retailgeek right on your laptop you have to I mean you at the bar very high. Jason: [58:25] Yeah so I got up early, finish my pre order was promised a launch-day phone I was traveling on launch day I sent that and it signature required so, I sent a signature required form to be put out in my house while I was gone somewhere justix went awry on that and the the phone didn't get there so I came home Friday night to a sorry we missed you. Scot: [58:52] Sad. Jason: [58:53] The saddest worst customer experience although it's my fault it still is the most disappointing customer experience you can possibly have your want your phone was here but now it's not. Scot: [59:05] Wow wow wow. Jason: [59:07] So jump on the UPS website change the delivery address to some UPS lockers very close to my house, and get it rescheduled for Saturday delivery so now I don't need a signature or sometime Saturday UPS is going to drop this at a walker that's half a mile from my house so I'll get it into the day Saturday still in time for my trip this week. Saturday 6 I get the exciting note that is in the locker walk over to the locker the locker opens and is empty. Want Walmart so that was very disconcerting turns out the driver made a mistake. They delivered it to the locker wait tonight and so I I did in fact like my phone, moments before we started this podcast but unlike you did not have time to activate it yet so I also got a big capacity Max and then and I'm excited for that as well. Scot: [1:00:08] So you know we ordered about the same time and you pay all that extra for the subscription I got my phone earlier. Jason: [1:00:13] Yes I mean the main takeaway from this whole story is Scott is better than Jay. Scot: [1:00:17] It just luck of the draw. Jason: [1:00:21] But I will say there were a couple things they were either surprises in this more the OS X launch and the hardware or that I just don't have missed during announcements but there's two kind of, relevant features to Commerce, so we did mention when the OS 12 operating system was iOS 12 was launched that there's a new improved AR library in it called AR Kit 2.0 what I missed, is AR Kit 2.0 that you do AR in the web browser no app required and so I'm that's the capability that are friends at Sea car using, to watch that so in general I don't recommend retailer spend a bunch of money on an app, because there's a lot of friction to getting users to download the app I do IKR experiences for a lot of in-store retailers and so now I get the best of both worlds my retail clients can implement, the in-store AR shopping features without requiring an app so that that's actually very exciting, and then the Easter egg in the hardware is the phones that you're holding the access model so that excess in the excess Max which is not how Apple want you to say it by the way they want you to say 10s. Yes in 10s maxed and coming soon 10 r. [1:01:46] All have an improved NFC chip over the previous generation, and what's exciting about this new NFC chip is a, it has a passive reader in it so the original phones with NFC chips they can really only be used for Apple pay and you couldn't use them for other experiences, now we have a complete implementation of NFC, and one of the things that means is for example a store could put an NFC tag in every fact tag in the store, and if you just wave your phone you don't have to launch an app or do anything you just have to have the phone unlocked if you just wave your phone over that tag. You will go to a web page that can have supplemental product information for all those pages so now we can have NFC tags that we put in our house to like, trigger scenes for virtue we can use them for shopping all sorts of capabilities in the NFC stack that we didn't used to have now with this new hardware we did so I actually bought. In NFC writer in a bunch of tags to start playing with us and they came even though I didn't get the phone so. Scot: [1:03:00] What are the most fun apps and if you look on Twitter iOS 12 I think comes with measure so you can go measure all kinds of random stuff there's always funny people pictures of people measuring like their cat's tail and all kinds of interesting thing so it's a it's a cool way to experience they are. Have a lot of fun measuring stuff. Jason: [1:03:19] I will say this some of the third-party measuring apps that use it still better than measure but it's fun to have a native Native program. Scot: [1:03:27] Call any other fan boy stuff. Jason: [1:03:31] Nope nope that was it again I think there's going to be another announcement with some iPads and then there's probably at least one model of iPad on my list for that so I'm. Scot: [1:03:43] One thing that we watch Pretty closely is the stock market to see what's going on in IPOs and there was an e-commerce IPO this week There's a European luxury Marketplace called farfetch and they went public on the New York Stock Exchange and this one was interesting date they price a little bit below the range but they end up raising 875 million which is not too shabby and the stock, October 50% on on diepio day does farfetch Marketplace lol you probably haven't heard of evaluation of 6.2 billion, be billion there revenues are about 400 million a year which we know that's a very good multi, but they're growing north of 50% year-over-year so that's why they are commanding a really good multiple there so it should be interesting to see what they do with those phones or largely European I'm in focused on luxury you can imagine more International expansion and maybe even a push into the US that's what I would do where I European luxury Marketplace. Jason: [1:04:43] The Ed suddenly found a lot of excess capital. Scot: [1:04:47] And did not this time I thought it was interesting we've talked a lot about a rvr on the show we did a deep dive you and I are kind of hobbyist on this and what did we miss in VR at least is that killer app, so I'm a big Elon Musk fan and he announced kind of surprisingly a SpaceX, project funded by a Japanese billionaire where they are going to go on a moon travel servngo launch from Earth on the bfr the big Dokken rocket and they're going to take that puppy and circle the moon and then come back and he announced on Twitter I use a mouse with air quotes because. Alive not a hundred percent sure he's serious about this but he generally is like you know what he says he's going to solve things that are not flamethrowers but they really are they did that, the boring companies real most the stuff that you think is a joke end up being real he did say they're going to live stream in 4k you were going to have series of cameras mounted on the spaceship and they're going to Live cast of er to imagine of your experience where you. [1:05:57] Be on the spaceship and looking around as it goes around the Moon bee that could be the killer app and I'm I'm curious to see what headsets he's going to work with and know you'll on, probably would decide the ones out there aren't up to spec so maybe they'll have to be a boring headset or a SpaceX headset or something that comes along with it so they'll be fun to watch and kind of out there, pretty super geeky. Jason: [1:06:21] You and I could be at the geekiest launch party ever for that product as weak sit in a dark room with her. Scot: [1:06:27] If you see the only sold two of them and it's the same guys that bought the Fire Phone. Jason: [1:06:35] Exactly there is a retail tie in there that the Japanese billionaire you know I think he sold like, 8 seats for this first flight in the Japanese billionaire bought all 8 he's a retail billionaire and he runs a
Matthew Schaefer, a Partner at the law firm Brann Isaacson, has focused for nearly 20 years on state tax matters and contested proceedings before courts and administrative tribunals. He was co-counsel before the U.S. Supreme Court for the Respondents in South Dakota v. Wayfair Inc., 135 S.Ct. 2080 (2018) and for the Petitioner in Direct Marketing Association v. Brohl, 135 S.Ct. 1124 (2015). Matthew advises numerous e-commerce vendors, multi-channel merchants, and trade associations, and has represented the challengers in nearly every leading court case testing the constitutionality of state “economic presence” laws that impose burdensome tax and regulatory obligations on remote sellers.Matt is a co-author of ‘Eyes on eCom Law,' a blog that reports on legal developments of interest to direct marketers and online sellers.Brann Isaacson is unique among its peers—a boutique law firm grounded in Maine that represents over 100 large and small online and multichannel companies across the country. The firm is general counsel to L.L. Bean, one of the most prominent and admired retailers in the industry. Today, we advise many of the companies in the Internet Retailer's Top 500 Guide, as well as many small companies that hope someday to be included in that list.Brann Isaacson is based in Lewiston, Maine which is approx. 40 miles north of Portland and 135 miles north of Boston. It was in Lewiston where Muhammad Ali had his first title defense, knocking out Sonny Liston in the infamous phantom knockout.
In this podcast we talk with Dave Rohrer live from the Midwest Digital Marketing Conference (MDMC18). We discuss the difference between paid search and organic search and how, or if, consumers recognize the difference; compare quality vs. quantity content; speak about the importance of the consistency between the mobile site and its desktop version, as well as highlight the focus on the user. Host: James Brandt Produced: Brian Borgstede, James Brandt, Taylor Caputo, Khadijah Johnson, Blake Rudloff and Gus Wehmeier About MDMC: the MDMC is the largest Digital Marketing Conference in the Midwest, and it boasts speakers annually from companies such as BuzzFeed, Facebook, Twitter, LinkedIn, and Google, including some local talent. The conference was held in St. Louis Union Station on March 27-28 2018, featuring over 120 speakers, and offering about 80 sessions for more than 1,700 attendees. About the Speaker: Dave Rohrer is Founder of Northside Metrics. He has spent more than 10 years as a web developer, SEO manager, and online marketing manager. He has also spent 5+ years at agencies where he worked directly with Internet Retailer 100 and Fortune 500 clients. Dave currently co-hosts "The Business of Digital Podcast" and runs his digital agency, where he helps a wide range of business sizes and models improve their digital marketing.
Ep40 Kevin Strawbridge - CEO of ClickBank on What's Next for the Global Internet Retailer For those in the internet marketing space, the name ClickBank well-known. People outside the world of internet and affiliate marketing may not be as familiar. ClickBank is a global internet retailer that has worked with hundreds of thousands of people selling goods and services. They've processed $4.2 billion in transactions. 60 million customers have gone through the pipeline, fulfilling the dreams of a lot of people. Our guest on the show today, Kevin Strawbridge is the new CEO of ClickBank and is bringing his vast knowledge of both digital and retail to this online powerhouse. Kevin has been a dominant figure in the Dallas startup scene for years. We dig into his past and the key moments that have led him to taking the helm at ClickBank. And we learn the ins and outs of what makes the company so great, including some top secret i
Retail companies born online are learning how the strategic use of bricks-and-mortar stores can add value to their business. Retailers including Bonobos, ModCloth, Fabletics, Amazon and others are opening stores as a way to build brand recognition and acquire customers as growth online gets harder, or more costly, to come by. And as editor Zak Stambor learned in reporting the November cover story of Internet Retailer magazine, driving direct sales from stores is a secondary objective for most merchants. Learn more on DigitalCommerce360.com/Internet-Retailer.
Andy Williams smoothly sings the holidays are the "most wonderful time of the year," and many online retailers agree, although they cast it as frantic too. The November-December sales period accounts for an out-sized proportion of annual sales, and online retailers increasingly do especially well during the Christmas season. This episode covers industry forecasts for holiday season sales, how merchants large and small are staffing up to manage holiday volume, and the marketing programs e-retailers are putting in place to draw consumers this season. Retailers discussed include Macy's, Amazon, Jet, J&P Cycles, Leather Gloves Online and Shoebacca. Visit Digital Commerce 360's Internet Retailer for more coverage.
In this episode, Stefany Zaroban, the head of Internet Retailer's research team and the author of “Health and Beauty Online: Where the Big Money Is,” digs into one of the more dynamic product categories in online retailing. Because of its high margins, consistent repeat order rates and the generally small and lightweight products sold (read: inexpensive to ship), health and beauty goods are among the most profitable in online retailing, and the 58 merchants Stefany studied in researching her report drove about $9 billion in sales online last year, out of a total market size of $12 billion. In this podcast, Stefany covers the digital strategies of the segment's leading players, such as Estée Lauder Cos., and startups including Beautykind, which is taking an innovative, hands-on approach to building its customer base.
U.S. consumers spent nearly $360 billion on apparel last year, and nearly 24% of that spending happened online. In this episode, Don Davis, editor and author of Internet Retailer's 2017 Online Apparel Retail Report, explores the market forces at play compelling consumers to shift their apparel spending online, which merchants are winning or losing online, and how retail chains and brand manufacturers are responding to the digital challenge. Retailers discussed include Canada Goose, Amazon, Walmart, M. Gemi, Nike and Ivory Ella.
This quick-hit episode divulges results from a survey Internet Retailer conducted with BizRate Insights of more than 2,800 online shoppers. Consumers shared their perceptions of some of the largest e-retailers and exactly which shopping apps they have--and use--on their phones. Senior research analyst Fareeha Ali shares the findings.
Amazon.com Inc. officially closed its deal to buy Whole Foods for $13.7 billion dollars this week, effectively making its first really substantial entry into bricks-and-mortar retailing, and probably giving supermarket executives everywhere nightmares. In closing the deal, Amazon confirmed a number of the theories that industry watchers had been batting around since Amazon announced its plans to by Whole Foods back in June. In this episode, Katie Evans, Internet Retailer’s technology editor who has been following the Amazon Whole Foods story, and who authored Internet Retailer Magazine’s September cover story on the same topic, talks about the moves Amazon is beginning to make in the grocery market and what it means for retailing at large.
Investment in e-commerce by venture capitalists slowed in 2016. In this episode, James Melton, Internet Retailer research analyst and author of the "Top Investors in E-commerce Report," explains why investors backed off, whether their caution is temporary and points to the markets and business models that continue to draw attention from investors. He also discusses the e-retail companies that garnered significant investment, including Boxed.com, Memebox, and the Wish shopping app.
Online marketplaces are digital versions of shopping malls: Lots of merchants and lots of products in one place. In this segment, Internet Retailer senior research analyst Fareeha Ali shares details on the biggest online marketplaces in the U.S. (Amazon, eBay and the growing Walmart.com), and online marketplaces' global leader, China's Alibaba.
The Business Generals Podcast | Helping You Maximize Your Entrepreneurial Dreams - Every Single Week
Jeremy Young is the founder and CEO of Tanga.com, a company he built from scratch to become one of the fastest-growing privately-held companies in Arizona (#14 2015 ACE Awards) and the largest bootstrapped company in its market, with no outside investors or debts. The company has had over 5 million orders shipped and served more than 2 million customers. Tanga was honored by Phoenix Business Journal in 2014 and 2015 as one of Arizona's 25 fastest growing private companies and included in the Internet Retailer's lists of Top 1000 ecommerce companies. Jeremy was named the 2016 CEO of the Year by Phoenix Business Journal at the AZ Top Tech Exec Awards. ………… Book recommendation for entrepreneurs: Founder's At Work: Stories of Startups' Early Days – Jessica Livingston The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell Other Malcolm Gladwell's books in general >>> Legacy: To leave a mark, do something that changes the world, and leave the world a better place – Jeremy. >>> Best way to connect: http://www.tanga.com (www.tanga.com) – Jeremy's Business Website jeremy@tanga.com – Jeremy's Business Email http://www.entrepreneursinmotion.com (Jeremy) Young – LinkedIn, Twitter and Facebook For more info including show notes and resources check out https://www.businessgenerals.com (www.businessgenerals.com) Thanks for tuning in!! -Davis #TheBusinessGeneralsPodcast
Internet Retailer digital editor Tracy Maple answers questions about the back-to-school shopping season, including spending projections and the digital marketing techniques being deployed by retailers.
The Global 1000 Report from Internet Retailer's research team ranks and analyzes the 1000 largest online retailers in the world based on their sales. In this episode, the report's author, Don Davis, describes the biggest global trends he uncovered, including the growing value of online marketplaces and market leaders including Alibaba, Amazon and Walmart.
The production of content has never been more complex than it is today. The platforms we use, the methodologies we deploy, and the media we use to reach audiences cause marketers to become amazing specialists of several topics. I coined the term Renaissance Marketer to describe the many functions we require. However, when you start to embrace these new talents you are developing, the pressure to get down compels us to go fast rather than focus on value. To Matt Dion, CEO on Mintent, this is a problem he is passionate about and knows platforms like Mintent can assist in the evolution of the marketing team."When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines." Behind this approach to faster is better, you typically find a management team that believes their work is not the same as the other assets and services the company delivers. It's just marketing, so get it done. However, we know as consumers of great content assets, that the finishing touches and thinking about the whole lifecycle of a piece of content help us answer our questions with better accuracy. In this episode, Matt Dion and Jeff Julian discuss the topic of marketing workflow and how Mintent can help your team perform better. "The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?"Biography:With a career in technology spanning 23 years, Matt is a consummate thought leader in the areas of content marketing, digital transformation, e-commerce, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age.Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others. Social Media Links:LinkedIn: https://www.linkedin.com/in/mattdion/Twitter: @mattdionWebsite: https://www.getmintent.com/Twitter: @getmintentLinkedIn: https://www.linkedin.com/company-beta/17985413/Favorite Quote: "When people hear "slow down", they panic....We live with this "multitask, go hard, sleep when you're dead"...attitude, so the thought of "slow down" sends shivers down managers' spines.""We feel good about ourselves when we're busy. That old saying, 'Don't confuse motion for movement.'""It's part of our vision of giving marketers a platform that allows them to be a little more peaceful around the way they do things.""The approach is now more, "Why are you producing content? What's the impact? What's the purpose of it? How are you gonna know if it's having the impact that you think it will? How are you going to measure it?""Let's just slow down a bit. Enough to make sure that what we're doing is the right stuff."
Hello Shareable community! It’s hot this week in Philadelphia, and this episode is even hotter. It’s the first episode recorded in our new podcast studio! Woo! And if you caught us on Facebook Live, then you know who’s on this week! It’s Bart Mroz! If you missed it, don’t worry you can hear the whole episode right here and if you’d like to get the full picture watch us on Facebook. Bart Mroz is a long-time friend of Jeff’s. He’s the co-founder and CEO of SUMO Heavy, a digital commerce consulting and strategy firm. Bart is a serial entrepreneur, the founding partner of multiple consulting companies, and a thought leader who has been published in top eCommerce publications including Internet Retailer and AdExchanger. In this episode, Bart and Jeff dive right into technology and how it’s advanced their lives and careers. Bart shares why having a bad boss was one of his most valuable lessons, and how his grandma influenced the way he treats his employees at SUMO Heavy. You definitely don’t want to miss this episode. And shoutout to Alex Hillman for coining the acronym that everyone needs to internalize, “JFDI.” THX, Alex.
Hello Shareable community! It's hot this week in Philadelphia, and this episode is even hotter. It's the first episode recorded in our new podcast studio! Woo! And if you caught us on Facebook Live, then you know who's on this week! It's Bart Mroz! If you missed it, don't worry you can hear the whole episode right here and if you'd like to get the full picture watch us on Facebook. Bart Mroz is a long-time friend of Jeff's. He's the co-founder and CEO of SUMO Heavy, a digital commerce consulting and strategy firm. Bart is a serial entrepreneur, the founding partner of multiple consulting companies, and a thought leader who has been published in top eCommerce publications including Internet Retailer and AdExchanger. In this episode, Bart and Jeff dive right into technology and how it's advanced their lives and careers. Bart shares why having a bad boss was one of his most valuable lessons, and how his grandma influenced the way he treats his employees at SUMO Heavy. You definitely don't want to miss this episode. And shoutout to Alex Hillman for coining the acronym that everyone needs to internalize, "JFDI." THX, Alex.
Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company. Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources: https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997 http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises) https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy) https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads) https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing) https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient) https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions) https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?) https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory) https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump) Sounds: https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles) https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers) https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym) https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology) https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf) https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17 https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)
In this episode of Trunk Talks we speak to Bob Glazer, Founder & CEO of Acceleration Partners. In this episode, Bob discusses a number of important issues including the importance of patience when assessing the market, eliminating the earnout and the benefits of developing long-term incentives for employees. Bob is a serial entrepreneur and online customer acquisition specialist with an exceptional track record and passion for growing revenue and profits for B2C based companies. He is a top-rated speaker and contributing author, and has presented to large global audiences at over 20 conferences including adTech, Internet Retailer, DMA and Shop.org. His first book, Performance Based Partnerships will be available on May 15th, 2017.
Today on The Unofficial Shopify Podcast we're talking about migrating to Shopify If you already have an ecommerce website or are using a different ecommerce platform for your business, it is important to make sure that your product information and other content make it over to Shopify. Ross Beyeler, a Shopify Plus expert, specializes in migrations, and joins us today to walk us through what a successful migration looks like. Ross is the Founder and CEO of Growth Spark, an agency that provides strategy, design and development services to e-commerce companies. Since its founding in 2008, Growth Spark has completed over 350 projects with brands including Bose, Newbury Comics, Johnny Cupcakes, BottleKeeper and many more. During that time, the firm has also received awards from Interactive Media Awards, Internet Retailer and BusinessWeek. Ross is a proud alum of Babson College where he occasionally guest lectures on topics including e-commerce, design and entrepreneurship. — Subscribe to The Unofficial Shopify Podcast on iTunes Subscribe to The Unofficial Shopify Podcast on Stitcher Subscribe to The Unofficial Shopify Podcast via RSS Join The Unofficial Shopify Podcast Facebook Group — Learn: Why do people migrate to Shopify? Which platforms are migrating to Shopify? How long does it take and what does it cost? How should you approach your migration project? What are the key components to a successful project that are often overlooked? How do you migrate data and why is it so hard? What can't you import? What are the technical aspects of a migration? What to expect with search engine ranking and optimization? Links: Growth Spark Free Guide I want to send you a sample chapter of Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com
Today's guest is Zak Stambor. Zak is the Managing Editor at Vertical Web Media, the largest publisher in the e-commerce field, and famed founders of the ever-popular Internet Retailer magazine. Zak has a large role in putting out one of the most widely celebrated editions of IR Magazine: the IR Hot 100. In today's episode, we highlight our 10 favorite e-commerce companies from the IR Hot 100 list. We talk about what makes these companies stand out, covering everything from business models to innovative marketing strategies. Get insight into growing trends in e-commerce, discover companies to watch and learn from, and enjoy a bonus 11th company spotlight!
Seth Besmertnik is the Co-Founder & CEO @ Conductor, the company that boasts the biggest customer list in their category including more than 500 Fortune and Internet Retailer 500 brands like Under Armour, Citi and FedEx with their web presence management and SEO. With this incredible success, the company has been ranked 13th fastest growing software company in the US and the 3rd Best Place To Work in NYC. They have also raised funding over $60m from some of the best investors on the east coast in the form of Matrix Partners and FirstMark Capital just to name a few. I would like to say a huge thanks to Fayez @ Bluecore for the intro to Seth today. In Today’s Episode You Will Learn: How did Seth make his way into the world of SaaS? What was the a-ha moment for Conductor? What does Seth mean when he says, ‘B2B companies need to build a weapon in their marketing’? How does this look in his approach? How does this differ according to differing startup budgets? Previously, Meaghan Eisenberg @ MongoDB has said ‘the largest lift you are going to see is from your site’. Does Seth agree with this? How should we prioritise the site? What are the fundamentals to consider in terms of optimising conversion? With the proliferation of content today, to what extent should B2B companies look to alternative platforms such as Snapchat, Youtube and Instagram for content differentiation? What are the fundamentals to consider with platform diversification? How does Seth suggest creating a culture of content creation in previously segmented cultures? How can this be done with actionable strategies to encourage non-marketing professionals to produce content? 60 Second SaaStr What does Seth know now that he wishes he had known before? Biggest advice on content creation for B2B SaaS companies? Fave SaaS reading material? Being a CEO vs Being a Founder If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Seth Besmertnik
Shawn Collins has been an affiliate marketer since 1997. He is a Co-founder of Affiliate Summit, the leading global conference and tradeshow for the affiliate marketing industry, and Co-Editor-in-Chief of FeedFront Magazine. He has authored the books “Affiliate Manager Boot Camp“, “Extra Money Answer“, “How to Get the Most from Exhibiting at Conferences”, “How to Get the Most Out of Attending a Conference”, and “Successful Affiliate Marketing for Merchants“. Also, he co-publishes the annual AffStat affiliate marketing benchmark reports. Shawn blogs on affiliate marketing at AffiliateTip.com, and hosts the podcast, This is Affiliate Marketing, on GeekCast.fm. Additionally, Shawn has been quoted in numerous publications, including Entrepreneur Magazine, Internet Retailer, Inc. Magazine, the New York Times, and the Wall Street Journal.
For generations, teachers have been using Scholastic Reading Club to help their students foster a lifelong love of reading. Judy Newman, President of Scholastic Reading Club, joins us to talk about the unique business, its book-selection process, and her team of book-loving editors. We're also joined by teacher-customer turned employee Carol Levine; Editorial Director David Allender; and Reading Club Teacher Advisor Beth Prince. Guests: Judy Newman. President, Reading Club and E-Commerce. Judy oversees Scholastic Reading Club, the company's school-based book distribution channel which has been a treasured tradition for teachers and students since 1948. Scholastic Reading Club reaches more than 1 million teachers and 26 million children in classrooms nationwide every year. The Club's e-commerce platforms on Scholastic.com made Internet Retailer's Hot 100 list in 2009. In 1999, Judy created Scholastic Reading Club's ClassroomsCare initiative, which helps children understand the value of reading and giving. Scholastic donates up to 1 million books to children in need when students in each participating classroom read 100 books. Judy also oversaw the development of Clubs Ordering On-Line (COOL), a service that allows teachers to submit Reading Club orders via the Internet, and Parent COOL, which enables families to submit book orders to their teachers online. Judy also currently serves as Chairman of the Board of Reach Out and Read. Carol Levine, Director of Special Events David Allender, Editorial Director, Scholastic Reading Club Beth Prince, Kindergarden teacher at Hearst Elementary School in Washington, D.C., and Scholastic Reading Club Teacher Advisor. Additional Resources: Learn more about Scholastic Reading Club here. Read the Judy Newman at Scholastic blog.
For generations, teachers have been using Scholastic Reading Club to help their students foster a lifelong love of reading. Judy Newman, President of Scholastic Reading Club, joins us to talk about the unique business, its book-selection process, and her team of book-loving editors. We’re also joined by teacher-customer turned employee Carol Levine; Editorial Director David Allender; and Reading Club Teacher Advisor Beth Prince. Guests: Judy Newman. President, Reading Club and E-Commerce. Judy oversees Scholastic Reading Club, the company's school-based book distribution channel which has been a treasured tradition for teachers and students since 1948. Scholastic Reading Club reaches more than 1 million teachers and 26 million children in classrooms nationwide every year. The Club's e-commerce platforms on Scholastic.com made Internet Retailer’s Hot 100 list in 2009. In 1999, Judy created Scholastic Reading Club's ClassroomsCare initiative, which helps children understand the value of reading and giving. Scholastic donates up to 1 million books to children in need when students in each participating classroom read 100 books. Judy also oversaw the development of Clubs Ordering On-Line (COOL), a service that allows teachers to submit Reading Club orders via the Internet, and Parent COOL, which enables families to submit book orders to their teachers online. Judy also currently serves as Chairman of the Board of Reach Out and Read. Carol Levine, Director of Special Events David Allender, Editorial Director, Scholastic Reading Club Beth Prince, Kindergarden teacher at Hearst Elementary School in Washington, D.C., and Scholastic Reading Club Teacher Advisor. Additional Resources: Learn more about Scholastic Reading Club here. Read the Judy Newman at Scholastic blog.
Few people know e-commerce like Zak Stambor, Online Marketing Editor at Internet Retailer magazine. While reporting the latest industry news, Zak speaks with a wide assortment of retailers and marketers — providing him with a truly holistic understanding of this exciting space. In this podcast, we discussed IRCE, the ever-changing Google SERP, tactics for search success, and why mobile is still a challenge after all these years. Our chat is the perfect primer for IRCE. If you’re not going, check it out anyway for a quick survey of today’s e-commerce terrain.
Guest Bio: Stephan Spencer is an internationally recognized SEO expert and bestselling author. He is the author of “Google Power Search”, co-author of “Social eCommerce”, and co-author of the “The Art of SEO”, now in its 3rd edition and considered THE bible on SEO. Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to Covario. Stephan continued as a sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quicksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel. Stephan speaks at many Internet marketing events, including SES, SMX, PubCon, Internet Retailer, Shop.org, etc. He’s contributed to Huffington Post, Search Engine Land, DM News and MarketingProfs, among others. Stephan is the creator of Traffic Control, a 3-day seminar on SEO, co-creator of the 3-day professional development seminar Passions into Profits with Kris Jones, and the host of 2 podcasts, The Optimized Geek and Marketing Speak. Interesting Facts and Sound Bites: He holds an M.S. in Biochemistry from the University of Wisconsin-Madison. Inventor of “The Gravitystream” - an automated pay-for-performance natural search technology platform, re-branded as RIO SEO Website Optimizer. Show Notes: Nile: Hey, welcome back to the social media business hour. We’re talking with Stephan Spencer and Stephan is a true SEO expert. He’s really written the bible on SEO. Go back in the first segment if you’d like and listen to the details regarding that. But without getting into the details we were talking about some SEO strategies and one of the things that we happened to talk about was an SEO audit and in that audit finding duplicate content. Now, one of the questions I get asked a lot Stephan is about duplicate content. What’s considered duplicate content? What’s not? You know, what would get you slapped by Google if you will. And so rather than me speculating on it let me just ask you about that. Stephan: Yeah, great question. So, let me first dispel a big myth about duplicate content. It doesn’t create a penalty situation. It is a filter. Not a penalty. So, when you get filtered because you have duplicate content that another more authoritative site also has it’s not like you are being slapped. It’s just basically that you’re not being favored over a more authoritative site. And this can happen if you’re even the originator of the content. So, let’s say that you have created unique valuable content about cruises and cruise lines and various, you know, just each cruise line, princess cruises and so forth. And this is an actual real world case. A company, cruises.com created all these different write ups about each cruise and each cruise line and so forth and then they would syndicate it to various sites that -- like airline partners and travel partners like Orbits. And guess who would end up winning the duplicate content filter war in Google. It wasn’t cruises.com. it wasn’t even any of the airlines. It was Orbits. Because when you think about how much authority Orbits has with all of these links and really powerful, important links pointing to their site. So, cruises.orbits.com was the site that would win out and then everything else would get filtered. So, you don’t want to get filtered out. Even if you’re the originator of the content that can happen so there’s some strategies and tactics you can use to ensure that doesn’t happen. Like for example, any partners you’re syndicating to asking them to link back to the -- your original article from their article. Like if you’re syndicating an article to various business sites then you could have in the byline or the bio where you specify, you know, just your company and so forth. You can include a link to the original article on your site. Not just to your home page because we want to link directly to the article in question so that Google can see that oh, this is the originator. And also when you’re the first one to show that article on the web and then later your syndication partners start to show it on their websites that’s also a signal. And then there’s another thing that -- I’ll geek out for just a moment here and then we’ll get back to normal talk. And that’s called a canonical tag. So, you add this into the HTML code. It’s not really difficult to do. It’s just one line of HTML and it just specifies what the definitive source URL of that piece of content is and so if you get permission, you get buy in from this syndicating partner that they’ll put a canonical tag in your HTML on the page that points to your URL, your article on your site then that will be a very definitive signal to Google that you’re the originator of that content. Nile: You know, if you happen to share content or get it syndicated and the syndication partner -- obviously, you might want. But they are not going to do anything related to linking back to you or allowing this conical tag. Did I get that right? Stephan: Canonical tag. Nile: Canonical. See? I told you I’d mispronounce it. What -- or how much of the content do you have to change on your page to make it unique? Stephan: Substantial. It would have to be very substantial. Because if you just move your paragraphs around or you add an extra paragraph -- think of it like if you had this imaginary five or six-word long window that you ran across both pages to compare and contrast them and see how many of those -- these are called shingles. These five or six word long windows are in common between the two documents. Shuffling paragraphs around is going to still leave most of those shingles in common between the two documents. Adding an extra paragraph or reducing a paragraph, that’s still going to keep -- leave most of the shingles in common between the two documents. You’d have to do a substantial rewrite. Paraphrase most everything. Or significantly augment the content with tons of like user generated content, lots of customer reviews or discussion forum posts and things like that to really differentiate your content from the other site. And that’s also -- we didn’t even go into the issue of duplicate content that you’re causing to your own site just by misconfiguring all the -- like the URL structure or having superfluous parameters in the URL. And I’m getting geeky again. Sorry. I just -- I’m a geek. Nile: That’s okay. Keep getting geeky. You know, we get some technical people on here so we want to know this. Stephan: Yeah, yeah. and actually I’m a podcaster as well so -- when I say I’m a geek I actually have a show that has geek in its name. optimized geek. Nile: I like it. Stephan: So, yeah. I’m a real geek. So, anyways, if you have duplicate content on your own site -- so, you are competing with yourself. Now it’s like you are creating not only duplicate content but you’re creating page rank dilution. So, think of it this way. Like if the leading candidate for president -- whoever that is. I’m not going to get into Trump and all that sort of stuff. But let’s say whoever your favorite candidate is had a twin brother or a sister, whatever. And they both ran and they had similar platforms and they didn’t really have any differentiating, you know, their level of experience was pretty much the same and so forth. You’d have a hard time picking one of them, right? So, it would split the vote and neither would win. So, imagine doing that on your website. You have five different variants of the same exact product page at different URLs. You know, flags or parameters in the URL, tracking parameters and things and they’re all picked up by Google. It’s like having four twin brothers and you both, you know, all of you running for president and none of you are going to win. Nile: You know, so people get into article spinners and then they’re looking to change words out in the article and they get the percentage of words and all that type stuff. It sounds like that’s sort of a game that they’re probably not going to win. Is that a fair statement? Stephan: Oh, are they not going to win? In fact, they are going to lose very badly because most of Google’s future algorithm is going to be based on machine learning and you can bet that with artificial intelligence they’re going to be able to sniff out any of that nonsense and if it does not read like it was written by a human and it like reads like poetry -- you can't make an article spinner right like Shakespeare or, you know, whatever. Pick your favorite poet or a writer, right. So, you cannot fool the search engines going forward. You might be able to fool them today or a couple of years ago. But even today I’d say you probably aren’t fooling them. Maybe a few years ago possibly. So, you are down a path that is not going to bode well for -- it’s not going to -- you’re not going to win. You are going to in fact lose. Certainly get penalized for it. And when you do something that you think okay. I’m going to kind of skate the edge here and see how far I can get away with this and I know it’s not cool, I know it’s against Google’s guidelines but it works. And other people are having success with it. So, I’m going to keep writing this out until I think it’s too dangerous and then I’ll stop. That’s a terrible idea because what will happen is Google will be able to retroactively look back on all your bad behavior because they’re keeping a rap sheet on you for certain. And they’re going to be able to figure out -- hey, wait a second. You have a pattern of, you know, skating on the edge here, doing stuff that’s against Google’s guidelines until you suddenly think you’re about to get caught and then you stop. We’re sick of that and we’re going to slap you like you’ve never been slapped before. And rightly so. You know, you had it coming to you. Nile: Yeah, and that’s what everybody, you know, has heard about the Google slap that happened to a lot of people and they went from respectable or high rankings to being invisible. Stephan: Yeah, but they think in terms of like okay. I did this thing and then I got caught or I did this and then I got caught or I do this thing and I don’t -- did I get caught? I’m not sure but suddenly my rankings are not what they used to be and so forth. So, they can't pinpoint it to a particular algorithmic update. What they’re not thinking about is they’ve created a pattern of bad behavior. Google’s been keeping that rap sheet on them and they can retroactively go back and reassess, reanalyze the data, figure out that you were doing something that was not okay and you have this pattern of stuff and something that probably wouldn’t on its own have gotten you in trouble; with that pattern of bad behavior you’re slapped. Nile: That makes perfect sense and I know a lot of people won’t like that but let’s go back to where you were talking about duplicate content on your own site. And it’s not there for any other reason than you’re trying to create, you know, different pages on your site that address specific issues and you might have people look at content on those pages. Stephan: Yeah. it’s totally inadvertent. It’s not like you said well, let’s create five different copies of every product in my catalogue or, you know, whatever. It’s just that whoever built the site didn’t know what they didn’t know. Nile: If you encounter that problem, is there any way to basically say this is my main page, these other pages, you know, ignore because -- it’s something like that if you will. Stephan: Yeah, absolutely. That’s what the canonical tag was built for. So that really reduces the duplicate content. The thing is it’s only a hint. It’s not an absolute directive so Google may or may not obey that canonical tag but the -- before the canonical tag was cross domain meaning it covered multiple websites -- you could go, you know, like let’s say you get syndicated onto -- I don’t know. Businessinsider.com or something, right. And they agree to do a canonical tag back to your site, to your original article on your blog. Well, back in the day when canonical tags were brand new that was not supported. You only could use canonical tags within your own site and that was to reduce the duplicate content that was inadvertent created because of tracking parameters and things like that. Because if you have like added to the end of your URLs source=blog to track when people are coming into your home page from your blog or source=email if you’re tracking people coming in from your email newsletter and then you also have that email newsletter archive down the web and, you know, have all these different pathways into the home page and they all are different URLs with that source= whatever tracking parameter. Now you’ve created umpteen number of duplicates of your home page and that’s not -- that creates that duplicate content situation we’ve been talking about. Nile: Okay, okay. It makes sense. Well, listen, we’ve got a lot to talk about. I feel like we’ve barely scratched the surface but we’re at the end of another segment. So, join us in the next segment. You definitely don’t want to miss what’s coming up next. And we’ll be right back. Hey, welcome back to the social media business hour. This has been so exciting. We’re in segment three of a three segment interview with Stephan Spencer who is -- I’m going to change your title. I was saying that you wrote the bible on SEO. I’m now going to make you the SEO god so -- you might argue that Google really is in that position because they’re the guys that are making the rules but listen. I’ve learned so much. I appreciate it. Thank so much Stephan. Stephan: It’s great being here. Thanks for having me. Nile: So, you know, if somebody wants to learn some more about some of the SEO there’s a lot of tools out there. Are there any tools that are really worth your time? Stephan: There’s so many. That’s a great question because there are a lot of time wasting tools out there but there are some great tools and it depends on what you’re trying to do. Like some people will buy a big, expensive enterprise level tool and then they don’t have anybody to run the tool which is absolutely ridiculous. It’s like buying a really expensive car and nobody has time to drive it. What a waste of resource. So, if you instead buy lower priced tools and you spend your money on internal resources, staffing and outside consultants and so forth that’s way more effective use of your money. So, my favorite tools -- and I’m using these for all my clients, right. So, every engagement where I’m dealing with the three pillars of SEO which is, you know, every engagement I’m dealing with all three pillars so architecture, content and links if you recall. So, for links I’m using link analysis tools such as AH _____16:28 majestic.com, open site explorer which is part of MOZ. Of course Google has their free tools inside of Google search console. It used to be called Google web master tools. Doing link analysis with those. And linkresearchtools.com. these are all fantastic tools and I recommend having at least a couple of them so that you can compare and contrast the data that’s coming out of them and the reporting because they’re all different. They’re using different algorithms, different data sets, they crawl the web differently and to varying degrees. So, that’s just link analysis to figure out what your competitors are doing, where they’re getting their links from and which links are the most authoritative, important, trusted links so that you can maybe go after some of those same links and -- but again. That’s more tactics than strategy. You’ve got to have a strategy to like go viral with some crazy, amazing content marketing piece and so forth. And so we can circle back to that if you’d like. But so that’s link analysis. And then let’s say we’re doing some competitive intelligence on what keywords and so forth are driving the most traffic and rankings for our competitors. We could look at tools like search metrics. That’s M-E-T-R-I-C-S.com or semrush.com. and if we’re talking about keyword research to figure out which keywords are popular. Not based on looking at our competition and what they’re getting traffic on but just like what’s popular with Google searchers in our niche, our categories and so forth. Then you want to use the Google AdWords keyword planner which is a free tool. You just have to have a Google AdWords account which means you have to sign up with AdWords and give them your credit card but you don’t have to start buying AdWords campaigns. You can just never do that. And then log in and start using this free tool inside of Google AdWords called the keyword planner and this will tell you which keywords are more popular than others, synonyms, verb tenses, plurals versus singulars, all that sort of great stuff. And there’s complication with like -- algorithms have gotten better over time with google so it’s not so much like oh, I’ve got to get the right verb tense or I have to get the singular or the plural right depending on which one’s more popular. It’s more about entities and stuff so we can geek out on that later. But keyword research tools, that’s one of my favorites but there’s also keyworddiscovery.com which is a paid tool. There’s a tool within authority labs that’s great for doing keyword research. Authority labs is knows as being a tool for tracking your rankings. Your search rakings across the engines. It’s like Google and Bing and so forth. And speaking of tracking your rankings if you have never thought of YouTube as a search engine you should because it’s the number two search engine by search volume, number of search queries. So, tracking your rankings on the YouTube search engine is something that’s not on anybody’s radar for the most part but it should be. And there’s a tool called Woot that you probably have never heard of that allows you to track your YouTube search rankings as well as some other YouTube engagement metrics like watch time and number of views and favorites and likes versus dislikes. All that sort of good stuff so that’s -- Nile: Okay, spell that one for us. Stephan: Yeah. Woot, W-O-O-T.net. Nile: Okay, great. Stephan: Yeah. lots of tools. Nile: Well, you know what? That -- listen, that’s worth the price of admission just to the podcast here for getting that listing of tools. And I know that wasn’t a complete list. Stephan: Not even close. Nile: But, you know, the thing that amazes me is you were just rattling all of that off the top of your head. Stephan: Oh, yeah. there’s a lot more up there. Nile: I can't remember all three of my names consistently. First, last and middle. I’ve got to stop and think every once and a while so that was impressive. Stephan: Oh, thank you. Nile: So, listen, what are some of the common or maybe even the most common myth about SEO? Stephan: Boy, there’s so many. And I actually created a white paper full of myths to dispel many of them. There were 72 in that document all in so -- Nile: And I bet you that document’s on your website, isn’t it? Stephan: It is. It’s my lead magnet on my home page, on stephanspencer.com. so, yes. You can go ahead and download that if you’re listening -- if you’re driving don’t do that now. Go do that later when you’re in front of a computer. Nile: Yeah, we’ll have the links on social media business hour. This is episode 142 so no problem. Just go get the links and in the meantime continue to listen. Stephan: Yeah, yeah. so, let me give you a few examples of just myths that need to die but still haven’t. so, I still, to this day in Florida people are talking about meta tags and them having really any value for SEO. And I’ll -- let me get into specifics here because details matter. Like the devil’s in the details. So, the meta keywords tag is a meta tag that never counted in Google. And this is a great screening question by the way. If you’re looking to hire a consultant or an in house SEO person ask them about meta tags and specifically about meta keywords. What’s your process for optimizing meta keywords, how are you going to go about doing that? And if they give you any answer other than meta keywords what -- they never counted. Never. If that’s not their answer you boot them out the door because they never counted in Google. And if they give you some BS line about how, you know, they’re not as important as they used to be. Or yeah, they used to matter and not anymore. None of that is true. They never counted in Google and I can point to concrete evidence of that fact. Google webmaster central blog which is owned by Google and Google engineers write for that blog. They said that -- and back in 2009. We never counted the meta keywords tag. So, that’s one. And there’s another meta tag that’s talked about a lot called -- so, that was the meta keywords tag. Now I’m going to talk about the meta description tag. Do you know the meta description tag doesn't move your rankings at all? It’s not part of the rankings algorithm. It’s only used to influence the snippet that’s displayed on your search listing. So, you can change that snippet from like a copyright statement all rights reserved sort of thing to something more compelling which is great. But if you’re position nine, who cares? Nobody’s going to see that search listing. You’re buried. Yeah, you’re on page one but barely. So, instead do stuff that’s going to improve your rankings in the search results instead of tweaking the snippet that’s displayed. So, meta descriptions, that’s a very much a second order activity if that, right. Focus on the things that really move the needle. So, you could ask another kind of trick question or screening question of your candidate in front of you in the interview. Like tell me about the meta description and how that influences the rankings or how that -- where that plays in Google’s rankings algorithm. And if they give you any answer other than it doesn’t count, it’s not part of the rankings algorithm you boot them out the door. Nile: Well, you’ve got a quick boot process. I mean, we’ve got two questions already that we could identify if they know anything and boot them quickly. Stephan: Yeah, so just download my white paper and you’ve got 72. Nile: And if they don’t get through all 72 you know that you need to be looking for somebody else. Stephan: Yeah. Nile: I bet that you have some recommendations. Tell us a little bit about your business and how people could engage with you in all seriousness. Stephan: Yeah, okay, cool. So, I used to have like dozens of staff. We were in three different countries and it was fun. And I decided after I sold my agency that I was not going to replicate that again. That I was only going to take on a small number of clients that I could work with individually rather than just handing them off because when you run an agency, you’re the thought leader who is writing books and speaking at conferences and so forth you don’t have time to work on individual clients when you’ve got, you know, 30, 40, 50 active clients at any given point in time. So, I take a small number of clients and I work with them directly. I’m the one doing the deep dive SEO audits, I’m the one writing the content marketing strategy and presenting it. I’m the one who’s doing the keyword research and creating keyword strategy and doing the ongoing month by month kind of retainer work for the clients. Now, I don’t do all the like trench work. I’ll recommend, you know, outside people for doing things like optimizing individual title tags across a 10000-page website. I mean, I’m not going to -- I’d rather like -- I’d rather pull my teeth out than do that work. But the more strategic work and the really -- the deep dive forensic analysis and a really creative brainstorming for content marketing to get links and so forth, I love that stuff and so I do that with my clients. So, _____25:59 handful of clients at the beginning. Those are all clients I work with personally since I sold my agency. So, _____26:06 Chanel, Sony, Bed, Bath and Beyond, Bloomberg business week, Best Buy, Canada. Those are all post acquisition clients. So, if you’re interested. If anyone’s wanting to talk more about potentially taking it to a whole other level in terms of Google and driving more traffic just, you know, contact me at my -- go to my website stephanspencer.com. email me directly at stephan@stephanspencer.com and we can talk. Nile: And we’ll have all those links as I’d mentioned earlier up on the website. You know, I’ve been blown away. We’ve been through three segments. A lot of information. And I feel like we just haven’t scratched the surface. So, I understand why you’re so revered and have reached the status that you’ve reached. Because really, there’s just a lot of great information and I had so many questions that I wanted to ask we didn’t even get to. Stephan: You know, there’s always another level. There’s always deeper that you can go. Your website’s never finished, your SEO is never finished. If somebody is interested in doing more on your own DIY kind of SEO I encourage them to get a copy of my book the art of SEO. You don’t have to buy it in fact. I got permission from my publisher to share a free electronic copy of this 50-dollar book with listeners. If you email my assistant she’ll send the link. I can't -- we can't include the direct link to the O’Riley site because it’s super-secret and O’Riley, my publisher would have a fit if it got out there in the wild but for your listeners we can allow them to download one of my three books for free. So, there’s social ecommerce, art of SEO and Google power search and they could pick any one of those three for free. Just email my assistant admin@stephanspencer.com. Nile: And we’ll make sure that that is on the site as well. Actually we won’t put that on the site. You’ve got to listen. If you don’t write it down, go back and listen to it. It’s there. I think there’s value in that. Wouldn’t you agree? Stephan: Yeah, yeah. you can allude to it and say somewhere towards the end of the episode there’s instructions about how to get a free copy of a 50-dollar book from Stephan. Nile: There you go. That’s what we’ll do. That will be the tease in the site. But you’ve got to go back and listen. You know, Stephan thanks so much for being with us. I can't tell you how much I’ve learned and how much I appreciate it. I know that all the listeners with me do. Again thank you so much. Stephan: Thank you Nile. It’s been great being on the show. I love it. Nile: You know, and for the listeners, I want to thank you too. You really make the social media business hour. We would be nothing without you. And hopefully you learned a few new ideas or concepts. I’d be surprised if you didn’t. you know that my desire is you take just one of the things that you learned today and you apply it to your business this week. I know those small changes can make a big difference and I’m committed to bringing you at least one new idea each week. So, identify just that one small change you could make from the information that we’ve presented here and find out what a big difference it will make for you. So, until next week, this is Nile Nickel. Now, go make it happen.
This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/ -- Rick Backus Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007. Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove. And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.
"The Spider Graham Series" with guest, Jeremy Dalnes of PULSE INSIGHTS Spider Graham (co-author of Taking Down Goliath, veteran digital media buyer, seller, and producer, and long-time digital advertising, sales, and marketing practitioner) talks with Jeremy Dalnes about the myriad advantages of micro surveys in getting to know the visitors to your website, online shoppers, or listeners to your podcast. Dalnes, who recently launched Pulseinsights.com, explains how one-question surveys serve as a trail head, an entry point to huge amounts of data that can be analyzed according to the respondents' position in the sales funnel. The response rate to traditional surveys is a microscopic 0.5%. Pulse Insights has achieved from 4% to 17% response rates to single-question surveys, which are not interruptive or obtrusive, thus keeping the experience positive. The person who sees the survey can respond as easily as he or she can refuse, as both take just one click. A business can adopt “agile learning” about its user base, to better shape content strategy or acquisition strategy. The results of the micro survey can be presented integrated with Google analytics, making access a breeze. The most intriguing comments by Jeremy Dalnes deal with the importance of emotion as a driver of action. As an example, he cites a pharmaceutical company that included a question about belief—Do you believe this treatment will work?” Belief does not show up in Google or other analytics (except through Pulse Insights), but with it, strategists can see differences in segments and begin to understand potential customers presently in the upper levels of the sales funnel. Dr. J asked Mr. Dalnes, a graduate of Oberlin Conservatory of Music, about the influence of music on his work. He speaks about the importance of learning to listen to the other members of your ensemble (team members) who absolutely must be listening to each other on performance night. The conductor is the CEO whose work is primarily pre-performance, shaping the sound. The individuals' execution depends upon practice, but to nail it on performance night they must be listening to each other. Jeremy Dalnes is Co-Founder of Pulse Insights a customer experience optimization platform that leverages voice of customer data combined with deep industry expertise to create an agile learning environment that drives material improvement in the metrics that matter for our clients. Prior to Pulse Insights, Jeremy served as Worldwide Director of Digital Strategy for Johnson & Johnson Medical Devices where he led global digital strategy to drive customer engagement and loyalty. Previously, Jeremy was VP of E-Business for Panasonic North America, where he was responsible for all online sales and marketing for Consumer Electronics North America. Originally from Chicago, Jeremy has worked in customer acquisition strategy, PR, and online advertising technology both in California and New York for such innovative and entrepreneurial companies such as Home Decor Products, Consumer Health and Wellness Startup, Zeo and Excite.com. Jeremy is an active conference speaker having participated in numerous industry conferences including Internet Retailer, Shop.org, & Ad:Tech. He received his bachelor's degree in Technology in Music and Related Arts (TIMARA) from the Oberlin Conservatory of Music.
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
There are some stark differences when it comes to mobile commerce adoption around the world and they are detailed in a new report by Internet Retailer called the 2015 Mobile 500. Chuck dives into the key stats from the report. One of the key findings is the difference in revenue growth between retailers that have an app versus those that don't...Not sure you can afford to skip this episode.
There are some stark differences when it comes to mobile commerce adoption around the world and they are detailed in a new report by Internet Retailer called the 2015 Mobile 500. Chuck dives into the key stats from the report. One of the key findings is the difference in revenue growth between retailers that have an app versus those that don't...Not sure you can afford to skip this episode.
Rich De Vos dijo una vez que su meta en la vida era convertir a Amway en la mejor oportunidad de negocio del mundo, y a pesar de que no todo el mundo se detiene a comprender bien como funciona y lo que representa y a pesar incluso de lo que digan sus críticos y detractores, la verdad es que no hay nada perfecto en la vida y todo puede ser criticado sobre todo por el que nunca hace nada más que eso, criticar y quejarse, yo estoy convencido que Amway es sin dudas la mejor opción de negocio del mundo, la mejor manera de vivir, cada día que pase vivo más convencido de eso, mientras más lo estudio, mas convencido estoy de eso. Señores, no existe nada comparable a Amway, no existe, pasemos a analizar esto. Con cualquier cosa que lo compares, construir una red de mercadeo respaldado por Amway es mucho más sencillo, mas fácil, mas económico que cualquier otra cosa que puedas emprender en la vida y la recompensa es siempre superior a la que puedas conseguir en cualquier otra actividad, profesión o carrera, sobre todo porque no solo es una compensación económica, sino más importante que eso, es la compensación del reconocimiento humano, tan importante para la felicidad de un ser humano. Pasemos a desglosar las razones por la que estoy convencido de que Rich De Vos cumplió su meta en la vida: La Infraestructura de Amway Global: Instalaciones: No existe ningún negocio en el mundo que por menos de 500 dólares se pueda iniciar y puedas contar con una infraestructura de esta magnitud a tu disposición El negocio de los IBO es apoyado por seis centros de distribución a lo largo de Norteamérica, en una superficie de 1.5 millones pies cuadrados en total. Pies de almacenamiento. La sede mundial de Amway Global, la empresa matriz de Amway Global, incluye más de 80 edificios separados sobre 300 acres para oficinas, manufactura e investigación y desarrollo. Cubre más de 4 millones de pies cuadrados y se expande por más de una milla. La sede tiene más de cuatro millas de vías de tren convirtiéndolo en uno de los campos ferroviarios más grandes del Oeste de Michigan. El centro de servicio al cliente de Amway Global ocupa 45,174 pies cuadrados, un poco más grande que una cancha de fútbol de 42,000 pies cuadrados. pies (no incluye la zona al final) Servicio al cliente de Amway Global recibe más de 3.5 millones de llamadas en 2005 y manejó más de 370,000 correos electrónicos. El día más atareado de servicio al cliente fue el 31 de octubre de 2005 cuando entraron 30,717 llamadas. La empresa hermana de Amway Global, Access Business Group, entregó 14.2 millones de paquetes para 5.6 millones de órdenes en Amway Global en 2005. Estos llegaron con un 99.64% de puntualidad. Investigación y Desarrollo A la familia de compañías de Amway Global se le han otorgado más de 600 patentes a nivel mundial, con más de 450 en trámite. Amway Global emplea más de 500 científicos de Investigación y Desarrollo, Control de Calidad, además del equipo de apoyo. Sus investigaciones han sido difundidas en más de 400 publicaciones dirigidas a colegas de la industria y afiliados. La división de Control de Calidad consta de más de 150 especialistas técnicos: Químicos, microbiólogos, e ingenieros de monitoreo de calidad. Se llevan a cabo más de 500,000 pruebas cada año para establecer calidad continua. Empleados Los IBO y sus negocios cuentan con el apoyo de casi 900 empleados de Amway Global, a ellos se suman 3,800 empleados de Amway Global en América del Norte. Más de 13 000 empleados en todo el mundo, abarcando más de 80 países y territorios Los negocios de los IBO son apoyados por 450 empleados en el centro de servicio al cliente, solamente en Norteamérica. Productos y Servicios Cientos de productos exclusivos y marcas de nivel nacional. El modelo del negocio de Amway Global cuenta con el respaldo de más de 450 productos exclusivos, de alta calidad y marcas de nivel nacional. Todos los productos llevan la garantía de Amway Global - con enfoque en marcas de salud y belleza. De hecho, Amway Global figura como el mercader por Internet #1 de productos de salud y belleza, según Internet Retailer. Estas son buenas noticias para los IBO apoyados por Amway Global ya que un estudio por shop.org indica que las categorías de productos de salud y belleza llevan el crecimiento más acelerado en los segmentos de comercio en Internet. Los productos exclusivos de Amway Global ofrecen alta calidad, rendimiento y valor. Esto los hace más valuables para clientes a la vez que ofrecen un buen retorno de mercado para el IBO y las partes interesadas. Las marcas ofrecidas por Amway Global son respaldadas por extensivos estudios con más de 516 patentes a nivel mundial. Los productos de Amway Global se benefician de la tecnología más avanzada en siete plantas manufactureras y cinco centros de distribución altamente modernizados. Además de los productos exclusivos Amway Global también ofrece productos con marcas de renombre como Calvin Klein®, Adidas®, Maytag®, y muchas otras más. Los más de 450 productos exclusivos de Amway cuenta en su inmensa mayoría con una garantía de 6 meses, 180 días Datos de las dos marcas líderes exclusivas de Amway Global... Nutrilite Nutrilite® es la marca líder mundial de vitaminas, minerales, y suplementos dietéticos, basado en ventas de 2004. Cerca 6 mil millones de vitaminas y minerales Nutrilite se venden cada año. Más de 100 científicos están envueltos en la investigación clínica, desarrollo de producto y educación sobre la marca. A mediados de 2006 el Nutrilite Health Institute abrirá el centro Optimal Health en Buena Park, CA. Éste consiste de 35,000 pies cuadrados. Nutrilite comenzó en un pequeño laboratorio de California haya por 1930 y ahora consta de una familia de más de 200 productos incluyendo nutritivos suplementos para comidas líquidos, en polvo, barras de comida, tabletas, y en cápsula, todos distribuidos en más de 50 países. Nutrilite cultiva muchos de sus ingredientes en huertos situados en Brasil, México, y Trout Lake, Washington Los cuatro tienen certificación de ser órganicos. Trout Lake es uno de los huertos órganicos más grandes en los Estados Unidos y produce cerca de 1 millón de hierbas cada año. El Nutrilite Health Institute ha colaborado con 28 establecimientos de investigación para acarrear estudios clínicos y de investigación. Ocho de estos establecimientos están acarreando una investigación de punta en los esfuerzos científicos para descubrir los secretos de ADN humano - Esta investigación puede conducir a suplementos que pueden ser ajustados a las necesidades individuales de salud y nutrición de cada persona. Cada mes se llevan a cabo más de 100,000 pruebas de seguridad de calidad de los productos de Nutrilite. Artistry La marca de productos de cuidado para el cutis y cosméticos Artistry® figura entre las primeras cinco a nivel mundial y una de las marcas de mayor prestigio en el cuidado de la piel y cosméticos (basado en Euromonitor International). Las cinco marcas líder en cosméticos y de alto prestigio son Clinique, Lancome, Estee Lauder, Chanel, y Artistry. Las cinco marcas líder de productos Artistry basadas en ventas, en el 2004 fuerón Time Defiance® Intensive Repair Serum, Alpha Hydroxy Serum Plus, Vitamin C and Wild Yam, Clarifying Skin Care System, y Skin Refinishing Lotion. El Artistry Beauty Institute ocupa un espacio de 10,000 pies cuadrados en el centro de Grand Rapids, Michigan. Ofrece servicios de Spa y salón de belleza donde se aplican los cosméticos y productos para el cutis y es cede de entrenamiento para miles de IBO por todo el mundo. Una oportunidad al alcance de todos Cualquier ser humano, no importa su procedencia, su nivel económico, su nivel profesional, puede acceder a esta infraestructura que vale billones de dólares en más de 80 países alrededor del mundo, por una suma ínfima de dinero. Si incluyéramos una orden inicial de productos y las herramientas de construcción, CD, Videos y material escrito (que son opcionales), no superaría los 500 dólares. No creo que exista en el mundo alguien que pueda poner a trabajar una infraestructura de esta magnitud por esa cantidad de dinero, sin riesgos, porque operamos el negocio desde casa, sin los gastos fijos tradicionales de un negocio típico, de renta, luz, almacenes, empleados, seguros, licencia. No existe una manera más económica de montar un negocio de esta magnitud, es una realidad. Todos al adquirir la licencia para operar nos convertimos en IBO, Independet Bussiness Owner, y contamos con un numero personal que nos identifica y nos da acceso a esa infraestructura billonaria, con más de 450 productos exclusivos, de estos las dos líneas mas vendidas en el internet en Estados Unidos, y las cuales además liderean el mercado en su campo. Como se genera el dinero Realmente una vez adquirido el numero de IBO, somos un numero dentro de una computadora, y esa computadora calcula permanentemente tu ingreso de acuerdo al volumen que genere tu numero. Hay tres maneras que nos permiten generar volumen, la primera es el consumo humano. Todo lo que tradicionalmente compramos para el consumo del hogar, en este caso deja de convertirse en un gasto mas, para convertirse en volumen de negocio que quedara sumado al número de IBO. La segunda manera de aumentar el volumen del numero de IBO, es a través de la venta. Para eso Amway nos ofrece a los IBO los productos de marcas exclusivas, incluyendo Nutrilite, y Artistry, con un descuento de hasta el 35 %. Eso significa que lo podemos vender y ganar esa diferencia. A parte de esta diferencia, téngase en cuenta que cuando compramos un producto sea para el consumo o para la venta, eso contribuye al aumento del volumen del numero, por el cual al finalizar el mes recibiría un bono que va desde el 3 % al 25 %, en dependencia del volumen. La tercera manera con que contamos para hacer crecer el volumen de negocio indefinidamente en el tiempo es lo que hace este negocio diferente al resto de los negocios tradicionales, y es que Amway nos permite compartir la oportunidad con otras personas y convertirlas en IBO. En este caso, el numero de este IBO nuevo queda registrado y conectado con el numero del IBO que los trajo al negocio y los IBO que este a su vez traiga quedan conectado indirectamente a tu numero en el tiempo. Aquí es donde ese forma la red de mercadeo que se va expandiendo en el tiempo alrededor de Estados Unidos y el mundo. Eso trae implicaciones muy favorables, porque al crecer el negocio en el tiempo, muchas veces sin la presencia ni el trabajo nuestro, el ingreso crece de manera residual también en el tiempo y aquí es donde se alcanza libertad de tiempo y dinero. No existe un modelo de negocio que funcione de esta manera y que proporcione ese estilo de vida. Es un ingreso que no solo crece en el tiempo, sino que trascenderá nuestras vidas, garantizando una maquinaria que producirá dinero mas allá de nuestra existencia, heredable a nuestros hijos y nietos. Ingreso medios pagados y Bonos anuales La bonificación más alta recibida por un IBO Diamante en el 2005 fue $1,083,421. La bonificación más alta recibida por un IBO Esmeralda en el 2005 fue $688,869. En estos momentos hay nuevas bonificaciones, extras, y es que un Esmeralda cuando mantiene su calificación por el periodo de un ano, recibe un bono extra de $ 75 000 dólares, adicional a lo que estuvo ganando cada mes durante el ano, que en promedio va desde $70 000 a $143 000 dólares. En el cado de un Diamante que mantiene su calificación los 12 meses, recibe un bono EXTRA de $250 000 dólares, repetimos, extra a lo que ha estado devengando cada mes, que el promedio es de $143 000 hasta $500 000. Un QBI, gana promedio $44 000 al año y un Diamante Ejecutivo promedia $756 000. Por encima de Diamante Ejecutivo hay 9 niveles mas. Saquen sus propias conclusiones. Señores, a esto hay que agregarle algo tan importante como el ingreso, y es que todo este dinero se genera sin oficinas, sin infraestructura, sin riesgo, por tanto dispones de tiempo de calidad, no hay horario de trabajo, un Lunes es como un Domingo, no hay que cumplir con un horario, eso se llama libertad, levantarse cuando terminas de dormir para hacer lo que te gusta con quien te gusta. Costos operativos No hay ninguna obligación en incurrir en gastos de ningún tipo para operar el negocio. Amway no te exige un volumen mínimo para mantenerte dentro del negocio, la bonificación la paga Amway directamente a cada IBO, de acuerdo al volumen generado por ese IBO. Siempre recomendamos invertir en la educación, en el entrenamiento. Necesitamos muchas veces formar lideres, y eso cuesta un poco, pero de ninguna manera es comparable con lo que cuesta una Universidad, o cualquier tipo de educación o escuela, sin embargo el resultado no tiene comparación. No creo que sea fácil para un profesional al terminar su carrera de 5 anos, generar ingresos inmediatos sobre $100 000 y mucho menos sobre $750 000, como genera un Diamante Ejecutivo, la realidad es que hay muy pocos profesionales que generan esos ingresos y tienen que estar ocupando normalmente su tiempo en un empleo o negocio propio de alto riesgo. En el caso nuestro, opcionalmente, participamos de un Programa de Educación continua, yo pago 6 dólares cada semana para ir a una reunión de asociación y construcción, pago 15 dólares por un seminario mensual y pago 57 dólares mensuales para recibir entrenamiento a través de 6 CDE en Ingles y 6 CD en español, cada mes, además de libros etc. Si suma todo eso, y teniendo en cuenta que no tengo gastos fijos, de renta, luz, empleados, etc, Amway sigue siendo la manera más económica de operar un negocio con un potencial de ingreso ilimitado. Viajes y reconocimientos: Adicionalmente a todo lo anterior, tengamos en cuenta que al construir Amway hay un valor agregado que es el reconocimiento, la admiración y el calor humano que uno siente al ir armando el negocio e ir conformando una familia. Es algo diferente y no tradicional. Al vernos en la necesidad de ayudarnos unos a otros a alcanzar las metas, porque las metas de uno son las metas de todos, entonces se crean relaciones de amistad muy fuertes basados en la integridad, la honestidad y los buenos valores. Cada vez que alcanzas un peldaño, este viene acompañado por el reconocimiento y la admiración sincera de tus socios dentro del negoció, a la vez que te conviertes en fuente de inspiración. Además, comienzan a invitarte a todas partes del mundo para que ensenes tus experiencias, y te pagan además por eso, te cubren los gastos, es algo realmente increíble la manera como funciona este modelo de negocio. Finalmente, lo único que nos queda es invitarte a formar parte de esta familia, te invitamos a que te tomes el tiempo de estudiar todo esto, y tomes la mejor decisión de tu vida, sin dudas, comenzar a transitar el camino. Nosotros hemos alcanzado libertad económica, y vivimos con la tranquilidad de que el ingreso crece en el tiempo y los amigos también. No permita que el miedo desafíe la lógica, comienza y en el camino podrás comprendernos mejor Pepe y Leity http://negocionow.com/Sin%20competencia.htm
ESTA ES UNA HISTORIA DE LA VIDA REAL. LOS RELATOS SON PROFUNDAMENTE INSPIRADORES. LOS PROTAGONISTAS DE LA HISTORIA: LEITY Y PEPE COHEN, DIAMANTES EJECUTIVOS DE AMWAY EN USA. LA INDUSTRIA CINEMATOGRÁFICA HA DESARROLLADO UN FILME QUE RECREA ESTA CRUDA REALIDAD. POR FORTUNA, NUESTROS PROTAGONISTAS SALIERON AVANTES EN LA VIDA REAL PARA EL BIEN DE LA HUMANIDAD. http://youtu.be/xJFdwrFGRuk Una Noche, la película sobre los balseros cubanos que escaparon en la vida real Premiada en el Festival de Tribeca, la cinta se exhibe en Sanfic y recrea la historia de tres amigos que huyen de la isla. por Rodrigo González M. Ampliar Entre La Habana y Cayo Hueso en el estado de Florida existen 145 kilómetros de distancia. Son, en medidas anglosajonas, 90 millas de mar turquesa, aguas cálidas, tormentas tropicales y tiburones blancos. Si un balsero cubano tiene suerte puede llegar a Estados Unidos en 12 horas. Si se encuentra con dificultades promedio todo le toma dos días. Si la cosa va mal, muere en el intento, devorado por los escualos o ahogado en medio de un huracán. A la directora británica Lucy Mulloy le tomó seis años hacer una película que transcurre sustancialmente en una noche y en esos 72 meses de trabajo conoció a varios personajes que alimentarían su historia. Tanto la nutrieron que dos de los protagonistas de la película Una noche decidieron seguir con su cuento en la vida real, superando la ficción, escapando al guion, refugiándose en Estados Unidos. Tal acontecimiento, expuesto con profusión en los medios en abril pasado, sucedió cuando a todos les tocó viajar para presentar el filme en el Festival de Cine de Tribeca en Nueva York. La cinta se llevó los premios a Mejor Director, Mejor Fotografía y Mejor Actor, que fue compartido por Daniel Arrechaga y Javier Núñez Florián. El último de ellos no llegó a la ceremonia de premiación en Nueva York. Había hecho una parada sin retorno en Miami junto a la actriz Anailín de la Rúa de la Torre, quien también está en la cinta y es su novia en la vida real. Presentada también en el Festival de Berlín 2012 con éxito, Una noche es una de las películas destacadas que llega al Octavo Festival Sanfic, con funciones este miércoles a las 20.10 horas y el jueves a las 18.10 en la Sala 1 del Cine Hoyts La Reina. Calificado por Variety como “un largometraje punzante con trasfondo de comedia irreverente”, Una noche es el más reciente caso de aquella estirpe de obras donde la vida imita al arte. En la trama, que es en princio bastante simple, Raúl (Dariel Arrechaga) le pide a su amigo Elio (Javier Núñez Florián) que lo ayude a escaparde la isla. Elio acepta las condiciones, pero en tal empresa se lleva también a a su hermana Lila (Anailín de la Rúa de la Torre). La travesía será por lo tanto un viaje de a tres: antes, en cualquier caso, hay paisaje habanero, historias en sus calles, música de Cuba. “He pasado mucho tiempo ahí. La primera vez que fui, llegué a cambiar el pasaje cinco veces. Todo con el objetivo de quedarme más tiempo. Me encanta la complejidad del país. Lamentablemente hay dolor y alegría al mismo tiempo. Creo que es gente, en general, con un espíritu muy fuerte”, dice la directora Lucy Mulloy, quien maneja un castellano con acento caribeño bastante claro y que estará en Sanfic la próxima semana. “La ciudad tiene una luz única, que no solamente se restringe a La Habana Vieja. En la película se refleja aquello, pero también la música”, explica Mulloy, que colaboró además en la banda sonora y ahora escribe el guión de una secuela. “Será una historia de amor triste”, dice sobre este proyecto que pretende reclutar otra vez a Daniel Arrechaga y Anailín de la Rúa de la Torre. La actriz de 20 años está, según Mulloy, radicada actualmente en Las Vegas, junto a su novio Javier Núñez Florián. “Deben estar viendo sus papeles de residencia en Estados Unidos”, comenta Mulloy sobre el caso de ambos muchachos. Por ahora se alojan en la casa de un hermano de Núñez Florián, quien trabaja en restaurantes, en la ciudad del juego, lejos del Malecón de La Habana. “Nunca me imaginé que los chicos se iban a quedar en Estados Unidos, nunca me lo comentaron. Todo esto fue como un shock para mí”, comenta Mulloy, que mientras rodaba en La Habana convivió con la realidad y el boca a boca de los que huyen. “No me gusta que la gente vea en blanco y negro a la isla. Yo, por ejemplo, puedo volver a rodar ahí y las autoridades me lo permiten. Pero por otro lado, mientras hacíamos el filme, me tocaba hablar a cada momento con personas que tenían un padre, un tío o un hijo que se estaba yendo o se había largado en balsa”. Hay un caso que ella describe con particular detalle: “Un día vino un actor a la audición y me preguntó cuándo íbamos a filmar la película. Miró la balsa que habíamos guardado en la oficina y dijo que él estaba haciendo la suya propia y que se habría marchado antes de que rodáramos la película. Nos dio consejos para hacer la balsa mejor. No le volvimos a ver y no supimos si lo logró”. http://diario.latercera.com/2012/08/18/01/contenido/cultura-entretencion/30-116349-9-una-noche-la-pelicula-sobre-los-balseros-cubanos-que-escaparon-en-la-vida-real.shtml Rich De Vos dijo una vez que su meta en la vida era convertir a Amway en la mejor oportunidad de negocio del mundo, y a pesar de que no todo el mundo se detiene a comprender bien como funciona y lo que representa y a pesar incluso de lo que digan sus críticos y detractores, la verdad es que no hay nada perfecto en la vida y todo puede ser criticado sobre todo por el que nunca hace nada más que eso, criticar y quejarse, yo estoy convencido que Amway es sin dudas la mejor opción de negocio del mundo, la mejor manera de vivir, cada día que pase vivo más convencido de eso, mientras más lo estudio, mas convencido estoy de eso. Señores, no existe nada comparable a Amway, no existe, pasemos a analizar esto. Con cualquier cosa que lo compares, construir una red de mercadeo respaldado por Amway es mucho más sencillo, mas fácil, mas económico que cualquier otra cosa que puedas emprender en la vida y la recompensa es siempre superior a la que puedas conseguir en cualquier otra actividad, profesión o carrera, sobre todo porque no solo es una compensación económica, sino más importante que eso, es la compensación del reconocimiento humano, tan importante para la felicidad de un ser humano. Pasemos a desglosar las razones por la que estoy convencido de que Rich De Vos cumplió su meta en la vida: La Infraestructura de Amway Global: Instalaciones: No existe ningún negocio en el mundo que por menos de 500 dólares se pueda iniciar y puedas contar con una infraestructura de esta magnitud a tu disposición El negocio de los IBO es apoyado por seis centros de distribución a lo largo de Norteamérica, en una superficie de 1.5 millones pies cuadrados en total. Pies de almacenamiento. La sede mundial de Amway Global, la empresa matriz de Amway Global, incluye más de 80 edificios separados sobre 300 acres para oficinas, manufactura e investigación y desarrollo. Cubre más de 4 millones de pies cuadrados y se expande por más de una milla. La sede tiene más de cuatro millas de vías de tren convirtiéndolo en uno de los campos ferroviarios más grandes del Oeste de Michigan. El centro de servicio al cliente de Amway Global ocupa 45,174 pies cuadrados, un poco más grande que una cancha de fútbol de 42,000 pies cuadrados. pies (no incluye la zona al final) Servicio al cliente de Amway Global recibe más de 3.5 millones de llamadas en 2005 y manejó más de 370,000 correos electrónicos. El día más atareado de servicio al cliente fue el 31 de octubre de 2005 cuando entraron 30,717 llamadas. La empresa hermana de Amway Global, Access Business Group, entregó 14.2 millones de paquetes para 5.6 millones de órdenes en Amway Global en 2005. Estos llegaron con un 99.64% de puntualidad. Investigación y Desarrollo A la familia de compañías de Amway Global se le han otorgado más de 600 patentes a nivel mundial, con más de 450 en trámite. Amway Global emplea más de 500 científicos de Investigación y Desarrollo, Control de Calidad, además del equipo de apoyo. Sus investigaciones han sido difundidas en más de 400 publicaciones dirigidas a colegas de la industria y afiliados. La división de Control de Calidad consta de más de 150 especialistas técnicos: Químicos, microbiólogos, e ingenieros de monitoreo de calidad. Se llevan a cabo más de 500,000 pruebas cada año para establecer calidad continua. Empleados Los IBO y sus negocios cuentan con el apoyo de casi 900 empleados de Amway Global, a ellos se suman 3,800 empleados de Amway Global en América del Norte. Más de 13 000 empleados en todo el mundo, abarcando más de 80 países y territorios Los negocios de los IBO son apoyados por 450 empleados en el centro de servicio al cliente, solamente en Norteamérica. Productos y Servicios Cientos de productos exclusivos y marcas de nivel nacional. El modelo del negocio de Amway Global cuenta con el respaldo de más de 450 productos exclusivos, de alta calidad y marcas de nivel nacional. Todos los productos llevan la garantía de Amway Global - con enfoque en marcas de salud y belleza. De hecho, Amway Global figura como el mercader por Internet #1 de productos de salud y belleza, según Internet Retailer. Estas son buenas noticias para los IBO apoyados por Amway Global ya que un estudio por shop.org indica que las categorías de productos de salud y belleza llevan el crecimiento más acelerado en los segmentos de comercio en Internet. Los productos exclusivos de Amway Global ofrecen alta calidad, rendimiento y valor. Esto los hace más valuables para clientes a la vez que ofrecen un buen retorno de mercado para el IBO y las partes interesadas. Las marcas ofrecidas por Amway Global son respaldadas por extensivos estudios con más de 516 patentes a nivel mundial. Los productos de Amway Global se benefician de la tecnología más avanzada en siete plantas manufactureras y cinco centros de distribución altamente modernizados. Además de los productos exclusivos Amway Global también ofrece productos con marcas de renombre como Calvin Klein®, Adidas®, Maytag®, y muchas otras más. Los más de 450 productos exclusivos de Amway cuenta en su inmensa mayoría con una garantía de 6 meses, 180 días Datos de las dos marcas líderes exclusivas de Amway Global... Nutrilite Nutrilite® es la marca líder mundial de vitaminas, minerales, y suplementos dietéticos, basado en ventas de 2004. Cerca 6 mil millones de vitaminas y minerales Nutrilite se venden cada año. Más de 100 científicos están envueltos en la investigación clínica, desarrollo de producto y educación sobre la marca. A mediados de 2006 el Nutrilite Health Institute abrirá el centro Optimal Health en Buena Park, CA. Éste consiste de 35,000 pies cuadrados. Nutrilite comenzó en un pequeño laboratorio de California haya por 1930 y ahora consta de una familia de más de 200 productos incluyendo nutritivos suplementos para comidas líquidos, en polvo, barras de comida, tabletas, y en cápsula, todos distribuidos en más de 50 países. Nutrilite cultiva muchos de sus ingredientes en huertos situados en Brasil, México, y Trout Lake, Washington Los cuatro tienen certificación de ser órganicos. Trout Lake es uno de los huertos órganicos más grandes en los Estados Unidos y produce cerca de 1 millón de hierbas cada año. El Nutrilite Health Institute ha colaborado con 28 establecimientos de investigación para acarrear estudios clínicos y de investigación. Ocho de estos establecimientos están acarreando una investigación de punta en los esfuerzos científicos para descubrir los secretos de ADN humano - Esta investigación puede conducir a suplementos que pueden ser ajustados a las necesidades individuales de salud y nutrición de cada persona. Cada mes se llevan a cabo más de 100,000 pruebas de seguridad de calidad de los productos de Nutrilite. Artistry La marca de productos de cuidado para el cutis y cosméticos Artistry® figura entre las primeras cinco a nivel mundial y una de las marcas de mayor prestigio en el cuidado de la piel y cosméticos (basado en Euromonitor International). Las cinco marcas líder en cosméticos y de alto prestigio son Clinique, Lancome, Estee Lauder, Chanel, y Artistry. Las cinco marcas líder de productos Artistry basadas en ventas, en el 2004 fuerón Time Defiance® Intensive Repair Serum, Alpha Hydroxy Serum Plus, Vitamin C and Wild Yam, Clarifying Skin Care System, y Skin Refinishing Lotion. El Artistry Beauty Institute ocupa un espacio de 10,000 pies cuadrados en el centro de Grand Rapids, Michigan. Ofrece servicios de Spa y salón de belleza donde se aplican los cosméticos y productos para el cutis y es cede de entrenamiento para miles de IBO por todo el mundo. Una oportunidad al alcance de todos Cualquier ser humano, no importa su procedencia, su nivel económico, su nivel profesional, puede acceder a esta infraestructura que vale billones de dólares en más de 80 países alrededor del mundo, por una suma ínfima de dinero. Si incluyéramos una orden inicial de productos y las herramientas de construcción, CD, Videos y material escrito (que son opcionales), no superaría los 500 dólares. No creo que exista en el mundo alguien que pueda poner a trabajar una infraestructura de esta magnitud por esa cantidad de dinero, sin riesgos, porque operamos el negocio desde casa, sin los gastos fijos tradicionales de un negocio típico, de renta, luz, almacenes, empleados, seguros, licencia. No existe una manera más económica de montar un negocio de esta magnitud, es una realidad. Todos al adquirir la licencia para operar nos convertimos en IBO, Independet Bussiness Owner, y contamos con un numero personal que nos identifica y nos da acceso a esa infraestructura billonaria, con más de 450 productos exclusivos, de estos las dos líneas mas vendidas en el internet en Estados Unidos, y las cuales además liderean el mercado en su campo. Como se genera el dinero Realmente una vez adquirido el numero de IBO, somos un numero dentro de una computadora, y esa computadora calcula permanentemente tu ingreso de acuerdo al volumen que genere tu numero. Hay tres maneras que nos permiten generar volumen, la primera es el consumo humano. Todo lo que tradicionalmente compramos para el consumo del hogar, en este caso deja de convertirse en un gasto mas, para convertirse en volumen de negocio que quedara sumado al número de IBO. La segunda manera de aumentar el volumen del numero de IBO, es a través de la venta. Para eso Amway nos ofrece a los IBO los productos de marcas exclusivas, incluyendo Nutrilite, y Artistry, con un descuento de hasta el 35 %. Eso significa que lo podemos vender y ganar esa diferencia. A parte de esta diferencia, téngase en cuenta que cuando compramos un producto sea para el consumo o para la venta, eso contribuye al aumento del volumen del numero, por el cual al finalizar el mes recibiría un bono que va desde el 3 % al 25 %, en dependencia del volumen. La tercera manera con que contamos para hacer crecer el volumen de negocio indefinidamente en el tiempo es lo que hace este negocio diferente al resto de los negocios tradicionales, y es que Amway nos permite compartir la oportunidad con otras personas y convertirlas en IBO. En este caso, el numero de este IBO nuevo queda registrado y conectado con el numero del IBO que los trajo al negocio y los IBO que este a su vez traiga quedan conectado indirectamente a tu numero en el tiempo. Aquí es donde ese forma la red de mercadeo que se va expandiendo en el tiempo alrededor de Estados Unidos y el mundo. Eso trae implicaciones muy favorables, porque al crecer el negocio en el tiempo, muchas veces sin la presencia ni el trabajo nuestro, el ingreso crece de manera residual también en el tiempo y aquí es donde se alcanza libertad de tiempo y dinero. No existe un modelo de negocio que funcione de esta manera y que proporcione ese estilo de vida. Es un ingreso que no solo crece en el tiempo, sino que trascenderá nuestras vidas, garantizando una maquinaria que producirá dinero mas allá de nuestra existencia, heredable a nuestros hijos y nietos. Ingreso medios pagados y Bonos anuales La bonificación más alta recibida por un IBO Diamante en el 2005 fue $1,083,421. La bonificación más alta recibida por un IBO Esmeralda en el 2005 fue $688,869. En estos momentos hay nuevas bonificaciones, extras, y es que un Esmeralda cuando mantiene su calificación por el periodo de un ano, recibe un bono extra de $ 75 000 dólares, adicional a lo que estuvo ganando cada mes durante el ano, que en promedio va desde $70 000 a $143 000 dólares. En el cado de un Diamante que mantiene su calificación los 12 meses, recibe un bono EXTRA de $250 000 dólares, repetimos, extra a lo que ha estado devengando cada mes, que el promedio es de $143 000 hasta $500 000. Un QBI, gana promedio $44 000 al año y un Diamante Ejecutivo promedia $756 000. Por encima de Diamante Ejecutivo hay 9 niveles mas. Saquen sus propias conclusiones. Señores, a esto hay que agregarle algo tan importante como el ingreso, y es que todo este dinero se genera sin oficinas, sin infraestructura, sin riesgo, por tanto dispones de tiempo de calidad, no hay horario de trabajo, un Lunes es como un Domingo, no hay que cumplir con un horario, eso se llama libertad, levantarse cuando terminas de dormir para hacer lo que te gusta con quien te gusta. Costos operativos No hay ninguna obligación en incurrir en gastos de ningún tipo para operar el negocio. Amway no te exige un volumen mínimo para mantenerte dentro del negocio, la bonificación la paga Amway directamente a cada IBO, de acuerdo al volumen generado por ese IBO. Siempre recomendamos invertir en la educación, en el entrenamiento. Necesitamos muchas veces formar lideres, y eso cuesta un poco, pero de ninguna manera es comparable con lo que cuesta una Universidad, o cualquier tipo de educación o escuela, sin embargo el resultado no tiene comparación. No creo que sea fácil para un profesional al terminar su carrera de 5 anos, generar ingresos inmediatos sobre $100 000 y mucho menos sobre $750 000, como genera un Diamante Ejecutivo, la realidad es que hay muy pocos profesionales que generan esos ingresos y tienen que estar ocupando normalmente su tiempo en un empleo o negocio propio de alto riesgo. En el caso nuestro, opcionalmente, participamos de un Programa de Educación continua, yo pago 6 dólares cada semana para ir a una reunión de asociación y construcción, pago 15 dólares por un seminario mensual y pago 57 dólares mensuales para recibir entrenamiento a través de 6 CDE en Ingles y 6 CD en español, cada mes, además de libros etc. Si suma todo eso, y teniendo en cuenta que no tengo gastos fijos, de renta, luz, empleados, etc, Amway sigue siendo la manera más económica de operar un negocio con un potencial de ingreso ilimitado. Viajes y reconocimientos: Adicionalmente a todo lo anterior, tengamos en cuenta que al construir Amway hay un valor agregado que es el reconocimiento, la admiración y el calor humano que uno siente al ir armando el negocio e ir conformando una familia. Es algo diferente y no tradicional. Al vernos en la necesidad de ayudarnos unos a otros a alcanzar las metas, porque las metas de uno son las metas de todos, entonces se crean relaciones de amistad muy fuertes basados en la integridad, la honestidad y los buenos valores. Cada vez que alcanzas un peldaño, este viene acompañado por el reconocimiento y la admiración sincera de tus socios dentro del negoció, a la vez que te conviertes en fuente de inspiración. Además, comienzan a invitarte a todas partes del mundo para que ensenes tus experiencias, y te pagan además por eso, te cubren los gastos, es algo realmente increíble la manera como funciona este modelo de negocio. Finalmente, lo único que nos queda es invitarte a formar parte de esta familia, te invitamos a que te tomes el tiempo de estudiar todo esto, y tomes la mejor decisión de tu vida, sin dudas, comenzar a transitar el camino. Nosotros hemos alcanzado libertad económica, y vivimos con la tranquilidad de que el ingreso crece en el tiempo y los amigos también. No permita que el miedo desafíe la lógica, comienza y en el camino podrás comprendernos mejor Pepe y Leity http://negocionow.com/Sin%20competencia.htm