Podcasts about Search Engine Watch

Jason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason has founded multiple companies, including Kalicube in France in 2015, WTPL Music in France in 1991, and UpToTen in Mauritius in 2000. Jason was also CEO of UpToTen from 2000 to 2011 and was CEO of WTPL Music from 1991 to 1999. Jason's first book, “The Fundamentals of Brand SERPs for Business”, was published in January 2022. Jason regularly contributes articles to leading digital marketing publications such as Search Engine Journal and Search Engine Land. Jason writes for businesses in the digital marketing industry, including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Key Moments [06:20] Profitable company sold, now focusing on Kalicube. [08:50] CEO running business, delegate to leadership team. [10:41] Initiate personal brand, shift focus to corporation. [14:00] Future-proof platforms function the same universally. [18:29] Find Jason Barnard online for different interactions. Find Jason Online Personal name link to: https://jasonbarnard.com The Brand SERP Guy link to: https://thebrandserpguy.com Professional link to: https://kalicube.com/about/jason-barnard/ -------BOOK https://www.brandserpsforbusiness.com/ ------- SOCIAL PERSONAL https://twitter.com/jasonmbarnard https://www.linkedin.com/in/jasonmbarnard/ https://www.facebook.com/jasonmartinbarnard/ https://www.youtube.com/@jasonmbarnard --------PODCAST https://brandedsearchandbeyond.com/ If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market. Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore Med Spa Magic Marketing: + HIPAA Verified by Compliancy Group + Rated 5 stars on Google + In business since 2012 + No long term contracts See my tips & insights related to digital marketing featured in articles on... CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

It's a controversial topic. Some say you should never discount services as this cheapens your brand and attracts the wrong customer. Others claim that discounting is a go-to strategy for acquiring new customers/clients/patients. I settle the debate in this episode! Want help with better marketing for your med spa or aesthetics practice? Schedule a call with me: https://go.medspamagicmarketing.com/schedule Check out more free resources and guides on our website, here: https://medspamagicmarketing.com/explore Med Spa Magic Marketing: + HIPAA Verified by Compliancy Group + Rated 5 stars on Google + In business since 2012 + No long term contracts See my tips & insights related to digital marketing featured in articles on... CIO.com, Examiner, Search Engine Watch, & Bank of America Small Business

Interested in finding that sweet spot where data literacy and narrative fluency meet?It's not always a sign of strength to use facts to support a new way of doing things—understanding the story they tell has importance, too.Get ready to feel empowered by the natural human draw to stories and the truth about how data can contradict people's beliefs.Therefore, using facts to promote a new approach isn't always the best option.We had the honor of sitting down with @Michael Lewis, the well-known financial journalist and publisher of many New York Times bestselling books, and @Amit Bendov, CEO and Co-Founder of @Gong.io., who both know that stories help us make sense of the world. They also know that when algorithms and AI join the ring, we will still depend on humans interpreting what data can't. Listen to this episode for tips on thriving with a healthy balance of data literacy and story fluency.Resources: Marketing Words Blog, Search Engine Watch, & RAIN Group, 2020

My guest on this week's episode of Suds & Search is Helen Pollitt, Head of SEO at Car & Classic. Helen is an in-demand conference presenter. A few places you might've heard Helen speak include Brighton SEO, SearchLeeds, and SMX London. She is also an active blogger. She's written columns for Search Engine Journal, State of Digital, Search Engine Watch, and OnCrawl. I caught up with Helen shortly after she spoke at Brighton SEO this spring. The talk received a lot of positive feedback on SEO Twitter, and for good reason. Knowing SEO and how to improve a website is often only half the battle. The other half is getting stakeholder buy-in, collaborating with peers in other departments, and doing the hard work to actually get SEO changes implemented. How do you advocate for SEO within a larger organization? How do you proactively engage other departments? How do you advocate for process in early-stage companies that resist process? I'm going to ask Helen these questions and many more. Grab something cold to drink and join me for a conversation with Helen Pollitt. We'll talk about the importance of navigating from the top, we'll spend a little time talking about how to “find your champions,” and we're also going to chat about how to make SEO memorable to teammates who don't do SEO. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLabSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Summary:Digital advertising has allowed companies to be laser-focused with their audiences, and that means a super-efficient, high-impact campaign. On this episode we sit down with Mark Walker, Co-Founder, CEO, and Chairman of Direct Digital Holdings, which trades under the symbol DRCT. Direct Digital Holdings (DDH) is a digital advertising solutions holding company consisting of three subsidiaries: Colossus SSP, Orange 142, and Huddled Masses. DDH provides programmatic digital advertising solutions with a specialization in reaching highly sought-after multicultural audiences and under-served middle market companies across the US. The company is at the forefront of dynamic and inclusive approaches to advertising, and in February of 2022, DDH became the ninth ever black-owned US company to go public.Mark is an expert in strategic planning, management, and revenue generation for Fortune 500 companies, private firms, and startups. Prior to co-founding DDH, he directed business development for N R G Energy and served as COO at Ebony Media. Mark serves on multiple advisory boards and has written multiple research articles and case studies for Jupyter Research, Search Engine Watch, and the IAB.Highlights: Mark explains what DDH does (3:23) The challenges and opportunities he saw when he was starting the company (4:12) The meaning of end-to-end programmatic, and how their subsidiaries function together (6:16) Mark explains why some of these multicultural audiences have been more difficult to reach (8:47) The key industry verticals (10:25) How Mark defines the middle market (11:22) How DDH might benefit from the economic slow down (12:56) Mark discusses DDH's performance and market valuation in 2022 (14:30) DDH's strong client retention (15:56) Mark talks diversity and the management team (17:08) Where Mark sees growth coming from in 2023 (18:13) The economic power of the multicultural marketplace (19:51) Links:ICR TwitterICR LinkedInICR WebsiteMark Walker LinkedInMark Walker bio Direct Digital Holdings LinkedInDirect Digital Holdings websiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, marion@lowerstreet.co.

Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He's also the author of ‘YouTube and Video Marketing' and one of the 25 successful online marketing gurus profiled in Michael Miller's Online Marketing Heroes.  Since 2003, Jarboe's written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He's spoken at over 80 industry conferences. In addition, he's an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.Katie Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media.  Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today's most admired companies. More recently, Katie was named one of “25 women who rock social media” by Lee Odden's prestigious Online Marketing Blog. She contributes to Communications World, PR Week, and Business Marketing. They talk with Fletcher Marketing PR's Director of Media Relations, Allison Lester, about the upcoming transition from Google Analytics to the new GA4. Google Analytics has been utilized by professionals for the better part of a decade and is now being transitioned due to the fast-paced growth of our world. They talk about the difference between Google Analytics and GA4 regarding: Measurement of events rather than sessions Engagement rates Adjustments in the attribution model Tracking of cohorts The process of setting up goals  Integrated Marketing  And why you shouldn't wait until Q2 to get started on transitioning your business Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at measurementqueen@gmail.com. Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4.  Follow Katie Paine on:Follow Jill on Twitter: @queenofmetricsVisit: https://painepublishing.com/  Follow Greg Jarboe on:On Twitter: @gregjarboeOn LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/ Follow Fletcher Marketing PR on:Website:  https://www.fletchermarketingpr.com/On Facebook: https://www.facebook.com/FletchermarketingprOn Twitter:  @fletcherprOn Instagram:  https://www.instagram.com/fletcher.pr/Follow Kelly on Twitter: @KDFletcherFollow Mary Beth on Twitter: @marybethwest 

Abusing the host? Is that what Mordy has lowered himself to? We love the Fall decor on the SERP. It's NEWS! Today we cover articles from Search Engine Journal, Search Engine Land, TechCrunch and Search Engine Watch covering topics such as Google's new search labels for coupons, the depreciating value of the link in the future, Mastodon's rise amidst the chaos of Twitter, and Mordy Oberstein opines whether Google is moving to a more continuous “real time” algorithm. Oh, and we might talk about Robert Plant, ferns and rubber plants, too. News from the EDGE: [00:03:01] New labels to highlight coupons and promos in Google search results [00:07:21] Perhaps the value of backlinks are changing as Google continues to evolve? [00:11:47] EDGE of the Web Title Sponsor: Site Strategics [00:12:41] Social Network Mastodon nearly doubles in users in just one week [00:22:49] Our own Mordy looks at data to see if we're moving towards “real-time” algorithm updates. [00:31:47] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks  Barry Blast from Search Engine Roundtable: [00:32:55] Barry Blast 1: Links may be less important to the Google Search ranking algorithm in the future - Barry - Link [00:33:57] Barry Blast 2: Google Tests Fall Decorations In Search Results - Link [00:34:53] Barry Blast 3: Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative - Link How to leave Twitter and switch to Mastodon from Jon Henshaw Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from? Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch. Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding. Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial. A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating! As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon.  What you'll learn from Jonas Sickler 00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler's Brand SERP02:56 Terakeet's Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy's Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone's Name on Google?09:27 Why Do People Search for a Company's Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand's Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies' Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand's Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon This episode was recorded live on video October 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from? Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch. Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding. Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial. A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating! As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon.  What you'll learn from Jonas Sickler 00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler's Brand SERP02:56 Terakeet's Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy's Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone's Name on Google?09:27 Why Do People Search for a Company's Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand's Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies' Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand's Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon This episode was recorded live on video October 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from? Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch. Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding. Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial. A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating! As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon.  What you'll learn from Jonas Sickler 00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler's Brand SERP02:56 Terakeet's Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy's Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone's Name on Google?09:27 Why Do People Search for a Company's Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand's Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies' Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand's Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon This episode was recorded live on video October 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He has been studying, tracking and analysing Brand SERPs since 2013. To Know more about him, visit - https://withjasonbarnard.com

980 My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Why do I call myself The Brand SERP Guy? Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I've been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand's digital ecosystem. That should pique the interest of any marketer in any industry

When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the traffic missed by lower-ranked websites. If you don't rank highly in search results, you probably won't attract qualified leads and traffic to your site. And when your site doesn't get any traffic, you may also be missing out on valuable foot traffic. In this episode, we speak with two executives from Boostability about how businesses can get valuable online traffic and how SMBs improve their search engine ranking.

When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the traffic missed by lower-ranked websites. If you don't rank highly in search results, you probably won't attract qualified leads and traffic to your site. And when your site doesn't get any traffic, you may also be missing out on valuable foot traffic. In this episode, we speak with two executives from Boostability about how businesses can get valuable online traffic and how SMBs improve their search engine ranking.

Erik Newton is the Vice President of Marketing at Milestone Inc., a digital marketing software and services company, where he manages acquisition, content, and product marketing. In his 25+ working years prior to Milestone he was Vice President of Marketing at BrightEdge, and before that Sr, Director of Marketing at TiVo and Head of Online Acquisition at Netflix with stints at MP3.com, Adobe, and Netscape.He is a frequent online and on-stage speaker on SEO and digital marketing. He has done more than 30 webinars and was invited to speak on the Salesforce podcast Marketing Trends. His on-stage and live speaking events include CES, SMX, BrightEdge Share, Big Data Summit, and he won the Silicon Valley area and division Humorous Speech Contests with Toastmasters. He maintains a large collection of SEO and digital marketing jokes.Newton is a prolific writer, with more than 175 blogs and 15 papers published at BrightEdge and Milestone. He published a management and self-development book, called Hack the Corporate Fast Track and is working on a second book on investing.At Milestone, he is also the head of Milestone Research, which publishes research reports 4-6 times per year, and this research provides him unique insights into the market and channels that he uses for his writing and speaking. He is an often-quoted thought leader in Inc, MarTech Adviser, Search Engine Watch, and Orange magazine.He earned his MBA at the International University of Japan and his BA from UCLA. He is fluent in Japanese and started his career in Japan at Dentsu Inc.Solving the content conundrum: clever way to succeed at SEOAccelerate, AMPAmend, textExtend, rich mediaAppend, schemasOmnichannel OmnivoreUnderstand your channel mixSEO should be your largest channel, if not refer back to the content conundrumBreak Local out of SEO using UTM trackerReferral should be your best performing channel like PR, Influencer and ReputationSocial is probably disappointing on share of traffic, but is a good. *Use GMB postsHave your SDRs use a UTM code in their outreach emails, you will probably see high Email, part of owned mediaPaidDirect, make sure to exclude platform traffic. *Use attribution to reassign Direct

Danny Goodwin Talks to Jim and Dave About Joining Search Engine Land. Search Engine Land is happy to welcome well-known search marketing journalist Danny Goodwin to the team as Senior Editor. Goodwin will join the editorial team, which also includes editors Barry Schwartz and George Nguyen, to help us to deliver best-in-class journalism on search and performance marketing to you – our global audience of digital marketers.In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land's roster of subject-matter experts. He will also help program our conference series SMX – Search Marketing Expo, working with our Events Content Director Kathy Bushman.Prior to joining us, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand.Goodwin is a respected member of the search community going all the way back to 2007 when he began as an editor for Search Engine Watch. He has spoken at many major search conferences and has been sourced for his expertise by a wide range of publications and podcasts. He's seen first-hand how this industry has evolved over the years and we are thrilled that he will bring his intelligence and perspective to Search Engine Land and SMX.Support this podcast at — https://redcircle.com/webcology/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in Brand SERP optimization and knowledge panel management. He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel. Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels. Spanning 3 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Enjoy this educational episode as Jason Barnard comes on Thrive LOUD with Lou Diamond. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

Jason Barnard (the Brand SERP Guy) is a digital marketer who specializes in brand SERP optimization and knowledge panel management. SERP means search engine results page. Brand SERP refers to how your business or organization appears when someone Google's your brand name.Company:Jason Barnard is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimize their Brand SERP and manage their knowledge panel.Author:Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot.Speaker:Jason regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon.Podcast Host:Spanning 3 seasons, "With Jason Barnard" has become a staple podcast for digital marketers. The conversations are always intelligent, always interesting, and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski. Over 180 episodes are available!If you are looking for help with your SEO strategy or need your brand refreshed, contact us at:https://nerdbrandagency.com/contact-us/=====About The NerdBrand PodcastThe NerdBrand Podcast is the intersection of nerd culture, branding, and  marketing. Nerd culture is no longer a reserved sub-culture; it's  mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a  touch of nerd — technology, movies, comics and novels, video games, and  plenty more.Find more at https://nerdbrandagency.com/podcast  =====  About NerdBrandNerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.Learn more at https://nerdbrandagency.comConnect with NerdBrand LinkedIn: https://linkedin.com/company/nerdbrandagency Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Jason Barnard is The Brand SERP Guy - a digital marketer who specializes in Brand SERPs and knowledge panels. Company: He is the founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneers the concept of Brand SERP optimization and knowledge panel management. Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics, and Trustpilot. Speaker: He regularly gives conferences at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, and YoastCon. Podcast host: Spanning 3 seasons, With Jason Barnard has become a staple for digital marketers. The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes are available. And counting!. Listen to all of the NerdBrand Podcast Episodes at: https://nerdbrandagency.com/podcast If you are looking for help with your SEO strategy and need your brand updated, and more uniform online contact us at: https://nerdbrandagency.com/contact-us/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Joining me on the Azeem Digital Asks podcast this week is the absolutely brilliant Chima Mmeje, and we'll be talking all about the power, and benefits of great content. If you don't know Chima - you're missing out. She's the brains behind Zenith Copy, and is an SEO content writer and strategist for SaaS & Tech, has been featured in places like : Hackernoon, Search Engine Watch, Search Engine Land, Moz, HubSpot and the Content Marketing Institute to name a few! In this episode, we discuss: Defining what great content is Why creating great content is important What success looks like when content is published Her biggest content creation mistakes she's made in the past Her process for creating content Where she thinks content fits within a good marketing strategy When she thinks you should review content after publishing ...and much more! As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Chima's Twitter: https://twitter.com/chimammeje You can find previous episodes of the podcast below: Spotify: Click here Apple Podcasts: Click here Use a different listening platform? Choose it here.

Jason is the brand SERP guy - the digital marketing consultant who specialises in brand SPERPs and knowledge panels. Barnard had been studying, tracking and analysing Brand SERPs since 2013. Conclusion: Brand SERPs are your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry :) Find out more https://kalicube.pro He has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world. Jason is a very productive expert being a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regular guest on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Find out more about Jason Barnard in a special 21CE podcast episode where he reveals his life details like never before.

My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs. She has presented at virtually every Local SEO conference including LocalU, Whitespark Local Search Summit, and all of the different Pubcon events. She's a prolific writer as well. She has contributed to Search Engine Land, Search Engine Watch, and on the Sterling Sky company blog. Almost a year before our discussion, Carrie and her long-time partner Mary Bowling joined Joy Hawkins team at Sterling Sky. Sterling Sky has assembled an amazing team of Local SEOs earning the nickname the Sterling Sky Dream Team. I start our conversation talking about how the past year has gone at Sterling Sky and what's in store for 2021. Carrie is also a fixture over at LocalU. She co-hosts the impressive podcast Last Week in Local with Mary Bowling and Mike Blumenthal. She contributes blogs about a variety of topics but she is really good at talking about branding and content for small businesses. We spend a little bit of the conversation talking about community building for small businesses. Building a genuine online community is something that huge global companies struggle with. Carrie explains how small businesses can create a community online that generates positive sentiment, better reviews, and what she calls “community karma.” Karma is an interesting term for our data-obsessed industry. How do you measure karma? Carrie makes a persuasive case for how focusing on karma leads to all sorts of wins for small businesses. Join me for a conversation with Carrie Hill. We'll talk about common small business content fails, who a local influencer is, and we'll drink bourbon during the middle of the day. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Our guest this week is *Mike Grehan* - CMO & Managing Director at Acronym, SEO pioneer, author, world-traveler, and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. Former publisher of SearchEngineWatch.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT0x26_IRqvaKE_IXetTClZkdhRjw1MABTOUMKYRQqTVx8apP7Ihy7aGslLPxYRWadMPhWa5J3Op8qbwM5KGf5IOXu7S9-m6WhMIe7yxXjxMf8kJa5N4xeZqjLYOM7zkB7uv6Czm0A&u=http%3A%2F%2FSearchEngineWatch.com%2F%3Ffbclid%3DIwAR24rjJ6UuO7Xg1L5TaCjitUSjRagG9lWeQy_shoMr0pCVHRYjNdNStiKIA ) and ClickZ.com ( https://l.facebook.com/l.php?__tn__=-UK-R&c%5B0%5D=AT0kU0xBKkt21mVg9DEW5AfMwmBEJIPs3HuLW3mB4rj0bo_fWTqQ0nhiB6DNJdWBNiIeQansddt8Ydqj8IZ17-1rhldYV2B9rVz7lBjxODwLah1iuXtXCEcw799rLAVEFFtk087mWqieDp0MuyLdLQXfVvYizs5r0MzPULsvcSJ-eYPpOesjv3HZ19wiBoH8zbgR&h=AT11Enynh1TtN9G_0EGXeH-L-NS2GXW1Js1oYGyYfdM1MZBrZkt55gomlh6kqzGrmHr59X_fVGycFGtF6EDX1iRK8iehMyF_H94vRRv4I0z58mrHhZPrIxFbbeR3-t9f4fe-CVHRYg&u=http%3A%2F%2FClickZ.com%2F%3Ffbclid%3DIwAR060BLn2i8llBI0xS2azl6aFWHLF6ws1paw_TU1SrB1aRd_Zc5vgDQWlSk ) , and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Tune in for this intelligent conversation at *TalkRadio.nyc* ( https://d38rqs2egh08o4.cloudfront.net/link_click/jFmMXnPehO_ankdJ/519daf0e273ac0ad04c069be37da3ad2 ) or watch the *Facebook Livestream by clicking here* ( https://fb.watch/3LXm2EDljG/ ) *.* Show Notes ---------- *Segment 1* Joseph introduces his guest, Mike Grehan, a CEO and digital marketing expert, they discuss Mike’s former career in the entertainment industry as a DJ, and how he transitioned to digital marketing. Mike explains how content is the most important aspect of any business, especially in the entertainment industry, as business’s customers come back for the content, not the ads and coding of the website. Joseph and Mike discuss the wise content strategy of publishing books, as well as Mike’s journey of writing his own book about Search Engine Optimization (SEO). They also discuss the importance of learning how Google operates, and if one figures out how Google operates, they can best use Google to promote their business and their products. Mike also explains how the book has affected his professional life, and how it launched him into prominence in the SEO industry and community. *Segment 2* Mike explains the difference between information retrieval and data retrieval, how information retrieval is finding out about things, and data retrieval is finding the exact specific thing you’re looking for. Joseph and Mike discuss the differences between structured and unstructured data, and how the content you create is unstructured data, and you can implement this content with structured data. Mike explains how the academic field of information retrieval has been around for a long time, even when search engines and SEOs first came around. They also discuss on page optimization, and how with Google updates, this strategy is no longer viable, and now creators have to focus more on the content and optimizing that content in terms of an SEO perspective. The two discuss the E.A.T., experience, authority, and trust, as an SEO strategy, and Mike explains how E.A.T. is important when implementing unstructured data. Experience focuses on knowing your audience and catering to them, Authority focuses on earning credibility for you and your website, and Trust focuses on end user data. *Segment 3* Joseph and Mike discuss the best ways for people to use structured data on their website, which is an extra signal to Google to let them know what your content is about. Mike suggests Scheama.org as a resource to learn how to properly use and implement structured data on your website. The two also discuss more in depth what structured data is, and how best to make use of structure data to your benefit. Mike explains how if one gets the E.A.T. aspect of unstructured data correct, then Google will reward you with structured data, which leads to more engagement, which leads to more structured data polish for your website for Google. They discuss the importance of creating experiences with the content, and the future of the jobs of SEO specialists are that they now need to become content experience analysts. *Segment 4* Mike discusses how he would explain what SEO to a CEO who doesn’t know what SEO is, even though in the modern day most CEOs and CMOs do know the basics of SEO, but don’t understand the value of SEO. Mike also explains how many larger businesses were not prepared for the push for ecommerce due to the Covid-19 pandemic, which lead to more CEOs now understanding the value of SEO for their business. Also how Google has become very good at training the industry to do what Google wants them to. Joseph and Mike discuss the manuscripts that Mike has written for his upcoming books, and how people can connect to Mike with any questions. Joseph brings up BrightEdge as a resource for optimizing and polishing one’s wise content.

Dave Davies @oohloo Mary Davies @oohloo_mary My guests today are Mary and Dave Davies, the husband and wife co-founders of Beanstalk Internet Marketing. They've got a new project called Oohloo which I'm going to talk to them about during this conversation. This is the first time we've had a couple on Suds & Search and it was one of my favorite episodes yet. Mary and Dave are experienced and sought after experts in SEO, Social Media Marketing, and user experience. They are both fixtures on the speaking circuit. They've presented independently and sometimes as a couple at State of Search, Pubcon, SMX, SEM Summit and many, many other places. They are contributors to Search Engine Journal, SEMrush, Search Engine Watch, and Search Engine Land. Dave has co-hosted his own podcast known as Webcology for over a decade. All their professional accomplishments aside, Dave and Mary Davies might be the two nicest people I've ever met. Mary consistently supports causes around mental health and suicide prevention which are far too common in our industry. We're going to talk a little bit about her upbringing and background in social work and how it impacts her work today. What I like most about Dave is his unbridled enthusiasm. Some presenters sit behind a podium and speak in a monotone voice. Dave is an energetic teacher pacing across the stage educating the audience on some of the most complex topics in SEO. I'm going to ask him about one of his favorite topics, Entities. Grab a beer and join me for a conversation with Mary and Dave Davies. We'll talk about social media marketing during COVID, their new Entity Crawler & Reporting Tool, and what dinner conversation is like in the Davies household. Listen to Suds & Search Podcasts: Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz Apple Podcast: https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363 Spotify Podcast: https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Search Engine Watch - Three ways to up your video marketing gameVideo marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). Here are three ways to up your video marketing game before you decide to invest more into it.Author: Ann SmartySource: https://www.searchenginewatch.com/2018/03/23/three-ways-to-up-your-video-marketing-game/–Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience - thanks to the popularity of powerful video marketing platforms - and to increase their sales and conversions.

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO. He also is an organizer with the Beer & SEO and Raleigh SEO Meetups. In this episode: How to […] The post 117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes appeared first on Evolving SEO.

The marketing business is an exciting business. It sure beats accounting or digging ditches. That's why a lot of people want to get into it. But to start your own marketing agency it actually helps to have clients so you can pay the bills. Today's guest is a guy that started his business by posting FREE ads on Craig's list in markets all over the country to get website and app development gigs. What an industrious way to launch a business! Over the years, he's built a personal brand by being a guest in such publications as Forbes, Entrepreneur Magazine, Search Engine Journal, Search Engine Watch, Business.com, Foundr, Goalcast, and many others. He's done such an amazing job building awareness for himself and his company that he gets 15-20 new client leads every week through his website via organic search. Today's guest is Michael Georgiou, co-founder of Imaginovation. Imaginovation builds custom web and mobile applications as well as websites for startups to enterprise-level companies, If you have any feedback on this podcast, it would be greatly appreciated – just email me at roger@streetsmartsuccess.com or send me a message through street Smart Success.com.

Lots of marketers talk about "big data" and its promise for improving the way marketing decisions are made, but few have truly explored the full potential that data holds. This week on the Inbound Success podcast, MDT Director of Digital Marketing Don Seaberry talks about how he is using R programming language, SQL, and Python to create advanced models for extracting insights from large volumes of marketing data. Don is a self taught data scientist, and explains how he learned to code, and why and how any marketer can do the same. Check out the episode to get the details on how Don is using data models, hear examples of the ways that it has changed how he approaches marketing, and what it takes to level up your game as a data scientist. Resources from this episode: Connect with Don on LinkedIn Visit the MDT Marketing website Check out some of the resources Don mentioned: The Measure School YouTube Channel Think With Google Search Engine Watch Follow Fernando Machado on Twitter Check out Cory Henke's interview on The Inbound Success Podcast Visit Joe Martinez's website Transcript Kathleen (00:00): Welcome back to the Inbound Success Podcast. I'm your host, Kathleen Booth. And this week, my guest is Don Seaberry, who is the director of digital marketing for MDT marketing. Welcome Don. Don (00:22): Thank you. Thank you very much. Glad to be here. Kathleen (00:24): Yeah. Welcome to the podcast. I would love it if you could tell my listeners a little bit about yourself, who are you, how did you wind up doing what you do, and what does MDG marketing do? Don (00:37): MDT marketing is a marketing agency primarily focused on digital, but we also do print marketing. Based in South Florida. We've been in business, this is our 25th year anniversary. And we work primarily with higher education clients. Colleges, universities career schools, that type thing. I've been with them somewhere between four to five years. So, so you know, I'm getting a little long in the tooth with them, but I actually have one of the shorter changes 10 years, cause we probably average 10 to 11 years as far as just tenure with the company. People come and they stay. Kathleen (01:18): Wow, that's impressive. Don (01:20): Yeah. I've been in marketing about 15 years. I actually started, I was in sales and a law firm hired me to do inbound business business development. Had no idea that also meant manage, they had a raging out of control, $40,000 a month Google ads campaign. I didn't even know what PPC was. So I learned on the job. I had a knack for it. I liked it. And it was a really good way to do something online. And you get out of the rat race that was sales. Because I did that for a long time before this. So I basically fell into it, which I'm sure most people were at that time probably were falling into it. Kathleen (02:00): Yeah. And what do you do at MDT today? Don (02:05): So I basically manage digital strategy for our clients. You could say all digital with the exception of social. I kind of stay out of that world a little bit. We have a specific name for that, but if you're talking Google ads, Yahoo Search, Bing ads, Quora ads, your Reddit, anywhere else, you can do Hulu, Pandora, anywhere that you can, you can do any type of digital marketing, I pretty much drive strategy for that. Kathleen (02:33): Great. And one of the reasons I was really excited to talk with you is that you are highly analytical at what you do. And that has really helped you to be able to leverage data more, I would say, than, than the average person, certainly more than I do in my day to day. Analytics is I, I mean, I can, I I'm decent at it, but I'm certainly not on your level. And specifically, like, doing some custom programming to extract data and really use that in decision making. So maybe you could talk a little bit about what you're doing and what you're working on. Don (03:12): Sure. obviously probably like most, I came from Excel work, and Excel is a great free tool. It has this one limitation with stuff. And one is one limitation is the ability to handle large data sets and large amounts of data. One of the things that I wanted to do when I initially got to MDT just as a senior analyst before my current role was just be able to go back and look at years of data and be able to just try and determine correlations between different pieces of data. Is there really a correlation between, you know, cost per conversion and when I run in this area of the country at this time of day? But I wanted to be able to see that across all the clients, kind of get a snapshot of it, then be able to break it down and just, you know, determine trends. So we started, I had a little bit of SQL background. I took the SQL courses in college. So I started in SQL, a little bit clunkier because you have that database piece of it where you have to pull the data in first and then you can write queries to do the analysis that you want. So I had a, a genius of a mentor named Travis Sari, who his masters I think is actually in statistics or data science. Kathleen (04:28): Oh my God. I feel like that's my worst nightmare. Those are the classes that were the hardest for me. Don (04:35): I hated them. Fortunately, I had a friend who was a professor of mathematics at Spelman university who helped me survive statistics class. One on one tutoring was awesome with Travis. You know, he kind of turned me on to Python obviously. And I, I was a little bit more comfortable with the programming language just because I just felt like it's a little bit more intuitive. So we're using that a lot to really just kind of get through large data sets right now and do analysis on them. And with the eventual goal, there are machine learning applications, artificial intelligence applications. Is there a way that we can take all of the data that our sources do give us, as we know the Googles, the Bings, they only so much data, but there's a mountain of data that is there. So is there a way that we can take those and start to do predictive analytics to kind of return if we do this, what can we expect as a result of that? So that's the direction that we're heading right now. We're really more focused on using it for just data analysis, looking at trending and using it to inform, you know, not only day to day how we manage but now, we're starting to look at it to inform how we actually build things from the ground up. Kathleen (05:47): Now I am sort of blown away by this. And I guess my first question is really, you know, given that these platforms do provide us with so much data, right? You mentioned Google and Yahoo and Bing. And they have some built in like native tools to look at that data and, and extract insights. And then of course, they're, you know, as you mentioned, there's Excel, there are plenty of third party platforms that are built to help you crunch these numbers and figure things out. What, why is it that those platforms are, do, won't do what you need to have done? And instead you've gone the custom programming route. Don (06:29): They have their limitations, right? You know, I actually like Google Data Studio. There are things that I had built in Google Data Studio. Like if someone comes to us and they say, we want to do a PPC audit, we have a built in PPC audit that as long as they give us access to the Google ad words, account. Kathleen (06:51): Just press a button and spin it up, right? Don (06:54): Just connect the data and boom. And instead of it taking, you know, it used to take hours, you know, sometimes days to do that same you know, to do the analysis required to come up with the results or to give them feedback. You know, now we do that in like five to 10 minutes. So it was a definite time saver, but it has its limitations. I'm a huge proponent of granularity. I wouldn't get as granular as I can't get as deep into it as I can. And when you start talking about the type of data sets that we're looking at, the potential, you know, millions and millions of rows of data you know, you want a program that's robust enough that can look at everything and just spit it back out. And you don't want to start your application and step away and come back to it two days later because it'll take us that long to finish the work, if it finishes at all without just throwing up all over itself. So I like the granularity. I also can like to understand how things work. So it's one thing for you to spit the data out for me. It's another thing for me to understand the code that was behind. I feel like I understand a little bit better when I understand what actually caused that analysis to take place, if that makes sense. Kathleen (08:07): Hmm. That does. So give me an example of like something that you would want to know that you would need to create a custom coded solution to figure out the answer to that question. Don (08:19): Well, I'll tell you one thing, one of the things that we're working on, you know, a big time suck for any agency is campaign set up. So if either you bring in a new client very often, you have to build out campaigns for them. So one of the things that we're looking at, especially with Google, for example, Google ads, PPC, is we went back and we're going program by program. So, you know, a lot of our schools have the same type of programs where there's surgical techs and medical sonography, that type thing. So we're going in, we recently went in, we looked at six years of data at program level and things like we're trying to develop what we call it. So are there keywords that have proven to be successful year over year, over year, over year, as far as the cost per conversion and number of conversions, what ad copy, what combinations of ad copy have proven to be successful? Don (09:19): When you talk about a Google where you can do a responsive search ad with, you know, 15 headlines and four descriptions, and then you multiply that over different programs, over different schools over time, that's a mountain of data to get through, right? That's not something you want to pull into Data Studio, or that you want to pull into Excel and spend hours and days trying to figure out. So what we did is we, we downloaded it at the program level across the entire MCC, six years of data, let's say for keyboards. And then we went in, we trimmed that too, by conversion type, we sorted it back in version, count, trimmed that by year and match type, top 20 performing keywords by match type by year. And then we merged all of those into one data set, spit it out to a CSV. Now we have a keyword bank that we can use. Don (10:14): For example, if we need to build a surgical tech campaign. And we also sped out, we gave ourselves an idea of you know, what the average cost per click was just to kind of get a sense of maybe where we need to start as far as bidding, or when we set it up. We did the same thing with ad copy. The ad copy was really interesting. Cause there was just thousands on top of thousands on top of thousands of pieces of data. Once we got the custom coding written and R spit it out, like nothing. Kathleen (10:43): Like what did you learn about ad copy? Give me some examples of takeaways. Don (10:47): The big thing that we're looking for, really a couple of things. Number one, what combination of ad copy tends to work the best and what resonates with students the most? So one of the things that we found is I would have expected things like online. Don (11:07): You know, you, you start to get a sense of the things that now I can address in my landing page content based on what they interact with. We started to find that people, students wanted to know what was in it for them. Can you help me with job placement? That was really successful. Can you help me with financial aid? They wanted it to be easy. They wanted it to be simple. They wanted to know that they weren't going to have to go into the poor house. Well, you know, right off the bat, that there'd be a way for us to actually be able to go to school. And we started to see that combination of those types of things. And students really love the hands on piece of it. So we started to see what they reacted to. And it was typically always coupled with, is the school accredited? Cool. Is my degree going to mean something or my certification going to mean something? And they want it. Don (11:56): They, in most cases they had some sense of what the brand was and that helped as well. So we started to get a sense of what's actually important to the students. So we know going forward, I need to continue to leverage that, but I need to also make sure that I take that in the other content, not just ad copy, but landing pages. If we're doing direct mail to them, which we often do now, we make sure we bake that type of information into direct mail because it's important to them. And the end result is, you know, we see greater engagement on the front end and it helps us to improve return on investment on the backend once they actually engage with the school and they're trying to get them to start. Kathleen (12:36): So that sounds amazing. And it sounds like information that any marketer would want to have. Can you speak to, how hard is it to set this up? How long does it take? Like is, is the juice worth the squeeze, I guess, is what I'm getting at? Don (12:53): I'll answer that this way. Yes. The juice is definitely worth the squeeze. One of the things that we have actually used it for, we don't always get to connect to the client's CRM and see the final disposition of a lead, you know, does that person become a student? Do they graduate? You know, we don't always get to see that, but we do have a couple of clients that we get pretty good visibility where we can be, you know, they'll typically maybe once a week or once a month, something to that effect, they'll actually send us back enrollment data. So because of how we tag things on the front end, we actually know what channel that came through. So we've been able to use R to determine, okay, is this a channel that actually drives return on investment? You know, we market to return on investment first. Don (13:45): Then we back into efficiency, things like cost per lead and then cost per click. That type of thing. The most important thing is did it make the client money, period. You know, return on investment. So because we have the ability to dump it into a script and us, they send us that information back. We have a script that we can dump it into. It will match it up based on the source that it came from. So we have, let's say, for example, Google ads, then we have a lead management tool that goes into first and it had this lead ID in this information. So we have a script that takes that lead management tool data, and the data that the client sends us. It matches it up. And then we start to see, okay, is this something that we need to continue to run for this client? Don (14:28): Do we need to reduce budget or just cut it out? We actually had one client. Well, we stopped the channel that was actually driving conversions on the front end, but over a year, the return on investment just didn't make sense. So in that case if I'm talking about, you know, kind of being Hippocratic in my approach, you know, do no harm to my client, then the juice is definitely worth the squeeze. The biggest piece of it really is just the patience. You have to have the patience to do the work, to get comfortable with the scripting. But honestly, you know, R programming, Python, any of that. There's so many places you can go online that are giving you a jumpstart and it's not, you know, it won't be an issue of, I have no, I don't know where to start. I don't know where to begin. If you go on YouTube and you put R for data science, you're gonna find a mountain of information on that. And a lot of, a lot of times, same thing with just internet searches, you will find the information that you need. And a lot of times what you're looking for, you'll find that someone else has already done it and put it out there. Kathleen (15:30): So, okay. Real talk for a minute. Like, I know I can find these things on YouTube, but for somebody like me, who's intimidated by statistics, who, you know, I mean, I get basic analytics, but the notion of learning to code scares me. And you know, is it realistic to think that somebody like me could go online and really learn this? And, and how long does it take to learn something like this? Is this like a week, a month, a year? Don (15:59): Okay. I'll tell you what I did. If you have, if you have some comfortability with, you know, custom functions in Excel, for example, you're gonna probably be a little bit more comfortable when you get into the SQLs and the Rs of the world, because you just kind of understand the way the architecture, if you will, works. I understand how a database is set up. I understand what I'm trying to query. That kind of carries over to R. You understand a little bit more of what you're trying to query and the information that that you're trying to get at? I think any reasonably intelligent person can do it. You have to have one, really the will to do it. And just the time. You might spend a week, if you just kind of pick and poke around and find the pieces that you need, you might spend a week figuring that out. Don (16:53): But the beauty of it is, kind of, once I figured it out, a lot of times once you've done it, like these two scripts, we've written, the one where we dealt with return on investment, I can just pop the information in now. Boom, once it's done, it's done. The asset database, it probably took me, I'd say a day, right? Each one of those scripts, one for the ads, one for the keywords. But now that I've got them, all I have to do is drop in whatever data I'd want. There might be a couple of changes that I make to it. That might take me 15 minutes and boom, it does the work. So once you get past that piece of it, you go. Kathleen (17:31): So why don't you think there are more off the shelf tools that can do this for you? Cause it seems like from what you've said, it seems like the insights you're able to extract are pretty darn useful in terms of making decisions about your campaigns and optimizing your ROI and even optimizing other campaigns that have nothing to do with PPC. I'm sort of surprised that there isn't a commercialized like, software product out there that that makes it easy for people like me. Don (18:01): You know, there probably is. Because we have a genius of a guy in our marketing tech department who develops all of our like reporting products. And he primarily Power BI to do that. Genius. I mean the stuff he can drill down to, absolutely genius. Obviously there is a learning curve about a power BI, or you're talking about a Tableau or something like that. I kind of take the approach, again, I like granularity. So the more granular I can get, the better. The more cause you know, the more, you know, any solution or any analysis is only as good as the data that you put into it. So the more points that we can pull together and we can give that algorithm time to kind of work through, the better. So you probably, you probably have some, I'm just kind of, I kind of nerd out on that stuff. I like that stuff. And again, I kind of like to understand how it works and I have an idea in my brain most of the time of really where I'm trying to go. And I'm just, I'd rather just have control of where the levers are a little bit more than necessarily on the box, but I'm sure there are some that will do it. But I'm sure there's, there's probably ways. Kathleen (19:17): So who do you think should, should think, can seriously consider doing something like this or learning how to do this? Because I have to imagine that it's not really right for every marketer, you know, you have to be dealing with, I would guess, certain volumes of data. And, and you obviously need to have the ability to like put what you learn into some form of action otherwise, who cares, you know? So like talk me through, if you were talking to other marketers, which you sort of are through this podcast, like who should really think about something like this? Don (19:55): Definitely a person, like if you live in the numbers every day and by living the number, I mean, you're actually pulling the levers on campaigns every day. A lot of platforms are pretty much forcing us more and more towards automation. So, you know, some of those day in day out practices that we would have really been engaged in you know, keyword bid management, you know, average position, Google and tools like it can sunset. So you can't even, you know, that that's not even a metric you can get to anymore. But a lot of those, those day to day things that we used to do, those things are going to go away, what it won't do. And actually it will actually write ad copy for you if you want it to the places you can do that. Don (20:48): This is going to give you the ability to focus on what's important. Ad copy and creative and your keyword less than blah, blah, blah, and all and all of this stuff. So if you, if you're living in the weeds every day you definitely should be learning some of these data science tricks. Absolutely. No question about it. You should get comfortable with it because if we're doing less day to day management, that means we have more time for analysis and we can start to dig deeper and do a bit. And I would say if you're director level, you know, kind of the level I'm at, I still think there's value in it because one of the things that you want to start to consider is, okay, is there any way that I can use you know, data science to understand what are the things we're talking about? Don (21:39): Is, is there a way to use it to figure out what combination of channels works the best together? So if the person comes in through Google ads and doesn't convert, do you know, do I see conversion rates go up if I send them email or if I do direct mail or not just through Google ads, remarketing, are, am I seeing better numbers of ads, Google ads, YouTube then being remarketing, you know, is there a way to determine what channels work better using data science? Those are some of the things and that one's a little trickier because you have to be able to track that lead all the way through so that, you know, there's something to think about there. But I would say anyone probably at least from director level and down that lives in this world, especially in agency world, you should be learning this. Kathleen (22:28): So earlier you mentioned that you're now using this for some predictive things. Can you tell me a little bit more about what you mean by that and how you're using it? Don (22:39): Right. So, so one of the things that we're trying to figure out and, and the coding is kind of still out there. We have to, we have to figure this piece of that out. But let's say for example, we're in Google ads, we're in Google ads. And, you know, if you have, you know, 20, 25 accounts you live in every day, you're constantly making changes and you're constantly trying to track those changes. One of the things that we're trying to determine is, is there a way that we can start to pull change history and to, to, you know, master spreadsheets. Pop it into R, use Python and then say, okay, here's what I'm going to determine. This type of program. When I made this type of change across the MCC, historically, what have we there's as far as maybe if I change the bid strategy, and if I switch from this particular bid strategy that, that particular bid strategy, what did I, what have I seen historically? Is there a trend that I can see across accounts that says switching from this to this, I tend to get better results. So kind of trying to predict future performance based on what we've seen in the past, just on that body of data. Kathleen (23:56): And it sounds like really trying to extract some best practices. Don (24:01): Absolutely. Yeah. Kathleen (24:03): And as you mentioned in an agency setting, I can really see where that would be useful because having owned an agency myself for about 11 years, you know, one of the big challenges is always, how do you disseminate information about what works and what doesn't across different people in teams. And so I could see where that would be really valuable. Don (24:22): Definitely Kathleen (24:22): So interesting I'm, I'm like intimidated and intrigued all the same time as I imagine, many people are. Don (24:32): But you have to start somewhere. Kathleen (24:33): So, yeah, and I would say the other thing I was going to say is if this is something that interests you, if you're listening, I actually shared this with Don, a great community for conversations around analytics is Christopher Penn's Analytics for Marketers Slack group. You can probably Google it and find it, but I will put the link in the show notes to it. Kathleen (24:53): And Christopher is also another amazingly accomplished brilliant data scientist. And he started this community just for other people, interested in analytics and you don't have to be as experienced as Don. I'm in the community. And I am a complete amateur. But it's great. It's a great resource. And you can ask questions and learn a lot there. Shifting gears, Don, I have two questions I always ask all my guests and I'd love to hear what you have to say. The first of which is really we talk a lot about inbound marketing on this podcast. Is there a particular company or individual that you think is really kind of setting the standard for what it means to be a great inbound marketer these days? Don (25:37): There's, there's, there's a couple of people in digital world. One person that immediately comes to mind and I think, you know, him is Cory Henke. Especially because video is so important. And if there is a video Yoda, there is probably Corey Henke. Incredibly, incredibly intelligent guy. There's another gentleman that I follow quite a bit. I actually met him at Pubcon. He presented and he presents quite often. His name is Joe Martinez. He really lives in digital world, especially on the PPC. And he has just, you know, stuck his toe in everything where there's Google ads being as Apple ads, Quora. He's a Quora evangelist of sorts at this point because that platform, he really believes in it and they have definitely improved that product. I can tell you that. So I follow Joe. His company has a, they have a blog that they typically put out. Don (26:45): So if you connect to Joe, he'll, and he'll normally like you know, let you know when a new blog comes out and this year, another young lady that works with him as well, I believe her name is Michelle Martinez, is also really, really smart. My, my hidden little gem, just really more so for the way that they think, is Fernando Machado and the team at Restaurant Brands International. They own like, Popeye's. They own Burger King. There's all these chains that they own. And they're just, it's just genius to just, you know, stalk their LinkedIn feeds and just see how they think and the difference in the way that they think, especially as it relates to driving social engagement. And you know, if you think about the craze over the Popeye's chicken sandwich and the way that went bananas, and then the way Popeye's leveraged that, that was Fernando's team behind that. And they've done the same thing with some things I've seen. They put out the moldy Whopper, where they were showing that that is organic, that it will mold over time. That it wasn't like the McDonald's cheeseburger that three years later looked the same. Fernando Machado was behind that. I just loved the way that they thought. Kathleen (28:06): That's cool. I had not heard of them. So I'm going to have to check them out. And I love learning about new people to follow. So that's great. And also now I have a craving for a Popeye's chicken sandwich, which I have not had yet. I keep hearing about how great it is. So I'll have to add that into my rotation this week. Second question is that the biggest pain point I hear from marketers is always that it's so much to keep up with so much changes, and it's really hard to stay educated on best practices. So how do you personally stay up to date and educated? Don (28:41): I'd definitely start since, I mean, we all have to be on, it was an 800 pound gorilla in the room, right. Especially as it relates to digital. So obviously, subscribe to the Think with Google blog if for no other reason than to just try to stay out in front of what Google is doing. I'm a huge fan obviously of Search Engine Watch. Well, most people probably think of that just in the context of PPC, but it's actually a tremendous amount of information. You can actually go on there and find articles on what we've talked about today. R programming, machine learning. There's even an article that actually shows you how to write a machine learning algorithm for your campaigns based on weather patterns. Kathleen (29:30): Wow. Don (29:31): So there is so much information on those three sites. Love those sites for just pure data science and learning. There's a channel that I particularly like on YouTube. The gentleman's name is Ken Yee. And he just, he just breaks it down to basics, and there's a lot of good how to's and information that you can learn from him. And then tracking and tagging, conversion tracking, it's all about Measure School for me. Measure School YouTube channel. Kathleen (30:06): Oh, I will definitely put links to this in the show notes for all of that. Very cool. Well, if somebody wants to learn more about you or reach out and ask you a question or connect with you online, what's the best way for them to do that? Don (30:18): Probably LinkedIn you know, I'm on LinkedIn. I'm very active on LinkedIn. That's how we connected was on LinkedIn. You know, just look me up. Don Seaberry. I'm there. I'll probably accept the invitation. I connect with as many people as I can. So feel free to reach out Kathleen (30:37): True story. That is how we connected and how Don wound up on the podcast. So check him out on LinkedIn, Don Seaberry. And if you're listening and you liked this episode, or you learned something new, please head to Apple Podcasts and leave the podcast a five star review. That is how we get found. I would love it if you would do that. And of course, if you know somebody else doing kick ass inbound marketing work the best way to get them on this podcast as the next guest is to tweet me at @workmommywork, because I do find my guests through word of mouth. So reach out to me and let me know who you think I should interview. That is it for this week. Thank you so much, Don. It was great talking to you. Don (31:15): Thank you for having me. I thoroughly enjoyed it.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, and Zenith Conference.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO, and analytics. At Microsoft, John is a Learning Strategist creating training experiences for Bing Ads employees and customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream, and co-owner of Clix Marketing.John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, and Zenith Conference.

Jeff is the digital marketing expert of the Business Growth Insiders team. In this episode he focuses on leveraging the power of the Google Maps 3-pack strategy. Join Jeff and Lisa as they discuss an evergreen strategy using the Google Map Pack. Episode HighlightsWhen people go to search, the majority of people are skipping past the paid ads and are often reaching a business via the 3-pack listing68% of the click-throughs are found on a local service listingYour business is classified as category. It’s important to connect the content in your website to the categories. This means you will have more credibility when you have a service page.Research from Google: 76% of people who conduct a local search will contact a business within 24 hours28% of those searches result in a purchaseStudy by SearchEnginewatch.com68% of searcher prefer the local 3 pack27% prefer the organic resultsOnly 10% trust the paid search adsA “maps-first” approach is an evergreen strategy. It will continue to work when you discontinue paid ads.Once visitors come to your website, you need an ad strategy to bring them back.Visitors are looking for directions and reviews on Google My Business. They will only go to your website if they need more information.Reviews are important to have. People are making choices to work with you based on reviews. It factors into your ranking.Software is available to ask people to give you reviews. If the review is 3-star rating, there is a software to bypass the posting and have the information come directly to you to address first. Birdeye.com the software to improve business reputation and customer experienceJeff’s Webinar Referenced in the show is currently rescheduled for June 23. Register here: About Your HostsJeff Evans and Lisa McGuire each own their own small business, specializing in different areas of marketing. Jeff brings the experienced knowledge of digital marketing and technology while Lisa brings the insights of marketing strategy combined with messaging through story. Jeff’s Contact Info: jeff@jvincentcreative.com To learn more about Jeff: https://www.linkedin.com/in/jeffevans78/Lisa’s Contact Info: lisa@openwindmarketing.comTo learn more about Lisa: https://www.linkedin.com/in/lisa-mcguire/

Meet Ric Rodriguez, he is one of the UK's leading SEOs and is working at NYSE-listed technology company Yext, delivering industry-changing products to the world. Ric is very passionate in his approach to search, after starting out in social media, he moved to link building and a few years later he worked his way up as a Senior SEO Director at iProspect. Along the way, he has had success with brands such as L'Oreal and Regus. In July 2019, Ric joined the NYSE-listed technology company Yext, who enable brands to deliver verified answers to customer questions about them both on and off their site. Ric, in 2020 became the co-author of the book "Mastering In-House SEO", he regularly speaks at events around the world and contributes to well-known search blogs such as Search Engine Journal and Search Engine Watch. Mastering In-House SEO: http://masteringinhouseseo.com/ Upcoming Speaking Event: https://omr.com/en/events/digitalmasterclasses/ Ric's Twitter: https://twitter.com/ricrodriguez_uk Ric's LinkedIn: https://www.linkedin.com/in/ricprodriguez/ Ric's Website: http://ricrodriguez.co.uk/ —————————— SUBSCRIBE to our YouTube Channel: https://www.flyhighmedia.co.uk/SUBSCRIBE —————————— About Fly High Media We specialise in search engine optimisation (SEO), paid search (PPC), Facebook advertising and social media consultancy. Our web-branch of our business which is handled by Fly High Web provides website development and website hosting solutions for SMEs. —————————— Agency Website: https://www.flyhighmedia.co.uk Facebook: https://www.flyhighmedia.co.uk/Facebook Twitter: https://www.flyhighmedia.co.uk/Twitter LinkedIn: https://www.flyhighmedia.co.uk/LinkedIn Instagram: https://www.flyhighmedia.co.uk/Instagram —————————— Matt’s Social Links: Facebook: https://www.facebook.com/matthewjpyke/ Twitter: https://www.twitter.com/matthewjpyke/ LinkedIn: https://www.linkedin.com/in/matthewjpyke/ Instagram: https://www.instagram.com/matthewjpyke/ ——————————

Kirk Williams of Zato https://zatomarketing.com/ @ppckirk SearchLab Digital https://searchlabdigital.com My guest is Kirk Williams. He's the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of the top 25 PPCers in the world for 4 years running. He's regularly featured on Moz, Search Engine Journal, Search Engine Watch, Wordstream, Optimyzr and many more. He speaks all over the world including SMX, Inbound, Hero Conference, Brighton, Pubcon, and Search Marketing Summit. The timing of his appearance coincided with the Coronavirus pandemic. The day before we filmed, Google had a major announcement on Shopping Ads and I'll be asking Kirk some questions about a post he just wrote covering the topic. Also, Shopping Ads are kind of a weak point of mine. We talk about the fundamentals of running shopping ads, the role of automation, and voice search on shopping ads. SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Same As: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Other Video Series: Local Search Tuesdays https://www.youtube.com/watch?v=yNah6yQUH10&list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years. Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year. The best takeaways: What doesn't work anymore in SEO - 02:29Growing in 2020: SEO and user experience - 06:48The recipe for a good mix of channels - 11:35RankBrain and the influence of AI - 17:04 Podcast Notes: Barry Schwartz: The key is website User Experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year”.Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BuinessWeek, News.com, Publish and many more.

Larry Kim: Founder of MobileMonkey & WordStream Larry Kim is the founder and CEO of MobileMonkey, the world's best Facebook Messenger marketing platform. He's been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards. Larry is ranked the #8 most popular author on Medium. He's a contributor to CNBC and Inc. Magazine. He's a notable expert on Facebook Messenger chatbot marketing, Google Ads, Facebook Ads, entrepreneurship and start-ups. Larry founded MobileMonkey to give marketers the opportunity to connect with customers on the most popular mobile chat application, Facebook Messenger, used by over a billion people every day. MobileMonkey is an easy to use and free platform for building powerful Facebook Messenger marketing chatbots, no coding required. Larry is also the founder and former CTO of WordStream, Inc., the leading provider of AdWords, Facebook and keyword tools used by over a million marketers worldwide. The company employs more than three hundred people and manages billions of dollars of ad spend on behalf of tens of thousands of customers. WordStream was acquired by Gannett, parent company of USA TODAY, for $150 million in July, 2018. Larry believes in active participation in the digital marketing community, which is why he speaks at conferences across the country and internationally each year, including Dreamforce, INBOUND, PubCon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.  He also shares his knowledge as a prolific author for widely read marketing publications including the WordStream Blog, Search Engine Land, Search Engine Journal, Social Media Today, Social Media Examiner, Moz Blog, @Search Engine Watch, Business Insider, and many others.  He frequently publishes his research, findings and experience in the areas of chatbot marketing, PPC marketing, AdWords, Facebook Ads, and SEO, as well as entrepreneurship and start-ups. Larry holds a degree in Electrical Engineering from the University of Waterloo. Watch the full episode here: https://projectegg.co/larry-kim About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Beginning as an engineer, Eric Enge slowly found his way into the world of SEO. Learning from his family of university professors, Eric developed an edge in the engineering industry which eventually led to his future career in marketing. But Eric's most notable award will always be winning the 1985 foosball world championship (Greg's dream). Eric Enge is a US Search Personality of the Year winner, Landy Awards: Search Marketer of the Year winner, co-author of "The Art of SEO", founder of Next10x Digital Marketing Conference, former founder and CEO of Stone Temple, and currently a general manager of Perficient Digital. Eric is also a contributor to Forbes, Search Engine Land, Search Engine Watch, Copyblogger, Moz, Marketing Land, and Social Media Today. Listen to his digital marketing journey on this episode of Off The Clock. Read the full show notes at https://marketingoclock.com/off-the-clock-eric-enge/.

https://keywebco.com/blogs/news/website-traffic-tips-and-tricks Website Traffic Tips And Tricks ORGANIC SEARCH Organic search is traffic generated from free search engine results. Anytime someone clicks a non-ad link to your website from a search engine like Google, Bing, or Yahoo, it's categorized as an Organic Search visit in Google Analytics. • Organic Search is usually the most common source of traffic to a website, and most of that traffic comes from Google. • Typically over half of those searches are conducted on mobile devices. • Organic Search is vital to your website's visibility online. Here's how you can get more traffic from searches on Google, Bing, and Yahoo: CREATE QUALITY CONTENT Let's get this one out of the way first: your content must be quality. Quality content provides immediate value to the reader. And value could mean knowledge, entertainment, or inspiration. There's not a set formula for quality content. You have to provide the value. But here are some key characteristics: • Unique & Original • Relatable • Well Organized • Easy to Consume • Provides Insight Listen to your target audience. If they are commenting, sharing, and liking content on social media, you know they find value. And when there's value, there's trust in your business. LONG-FORM CONTENT While it's true that your audience likely has a shorter attention span, the best performing content is long-form. BOOST WEBSITE TRAFFIC: ORGANIC According to Neil Patel, Google, A Moz/BuzzSumo study, HubSpot, and Search Engine Watch, longer content that provides value and satisfies the reader is more effective. The data is clear. Long-form content gets shared more... ...and gets more organic traffic. Think about the questions your audience has or problems they want to solve as a starting point for content ideas. Then, take detailed, deep dives into solving those problems for your audience. Create in-depth blog posts with photos, diagrams, and charts. Shoot for 3,000 words or more. FORMATTING IS IMPERATIVE Your audience wants information quickly. They'll get lost in 3,000 words of 6-sentence paragraphs, formatting will help keep their focus on your content's value. Try these formatting hacks: • Subheadings – help identify the main points of each section and leads readers through the content. • Short sentences – make your sentences short and sweet. Keep it shorter than 10 words when you can. • Short paragraphs – forget what your English teacher taught you. Whitespace helps your reader's eye focus on the screen; 1-3 sentence paragraphs are perfect. • Lists – use bulleted or numbered lists as often as it makes sense. • Bold & italics – use bold and italics to highlight key terms and add emphasis to make your points clear. Stay away from underlining words. This typically signals a link. • Edit, edit, edit – remove all unnecessary (“fluff”) content. Your readers won't return if you waste their time. APPLY SEO BEST PRACTICES Anyone can easily do basic Search Engine Optimization (SEO). It can get very technical, very quickly ... but don't worry. The concept of SEO is to give Google (or any other search engine) confidence in your content. Google's confidence comes from 2 major areas: 1. Relevance of content 2. Content value Relevance Google understands what your content is about by automatically “reading” every web page on your site and --- Send in a voice message: https://anchor.fm/roger-keyserling/message Support this podcast: https://anchor.fm/roger-keyserling/support

Eric Enge, CEO at Stone Temple Consulting, spent 15 to 20 years providing SEO, content marketing, and social media for large enterprise clients, including several Fortune 50 clients. The company distinguishes itself with a strong commitment to solving actual problems, rather than pitching generic formulas and “hoping they stick.” Stone Temple Consulting became part of Perficient Digital, a $500 million public consulting firm, in July 2018, after a 3-month courtship. Today, Eric serves as General Manager of Perficient Digital. Lead co-author of The Art of SEO, the 900+ page “bible of SEO,” contributing author (Forbes, Search Engine Land, Marketing Land, Search Engine Watch, Copyblogger and Social Media Today), host of 2 live video broadcasts a week (The Digital Marketing Excellence Show and The Digital Marketing Answers Show) and a Coursera Instructor, Eric spent the first 10 years of his career at Phoenix Technologies, manufacturer of BIOS, a software piece that “boots” most of the world's computers, and then 5 years running his own business development consulting firm. He took a right turn when a friend asked him to build business development strategies for a DVD e-tail site. Eric researched ways to use search engines to drive traffic the company's page. A year later, organic searches had generated $3 million in annual sales. Eric became the SEO digital marketing expert. Approaching problems from unconventional angles is characteristic of his work. A global Fortune 200 e-commerce site that requested that Stone Temple audit their site, check the SEO, and add some content marketing to overall increase organic search traffic and sales from that traffic. Stone Temple discovered 95 percent of the company's business came from the US site, but Google spent 70% of its crawling time going to the international versions of the site. In a bold move, Stone Temple blocked Google's access to the international versions of the site. The result? Total aggregate site traffic increased 30% in 60 days. In this interview, Eric provides a wealth of information on: 1) the goal and impact of Google's 2018 updates (how to make query responses relevant to users—by looking at not only the content that answers user's question, but also the content that would answer the related questions that would tend to follow), 2) the role of “featured snippets” and “speakable markup.” (A featured snippet includes an answer that has been extracted from a webpage, a link to the page, the page title and the URL. Because the featured snippet block appears above the organic search results and below the AdWords block, it sits, not in position 1 of the Google search results, but in what is referred to as “position 0.”), and 3) the future of conversational interfaces. He asks what a good conversational interface looks like and what it will take to build it. “People will shift to voice experience,” he says, “once it becomes a better option for them than their keyboard experience.” Finally, Eric talks about “who to hire” and why and how he sold his company as he approaches his retirement Eric can be reached on Twitter at @stonetemple or on LinkedIn at https://www.linkedin.com/in/ericenge/.

Tom is an SEO strategist and the host of The Sure Oak Podcast. He is the founder of Sure Oak an SEO agency in New York City that grows companies with search engine optimization to get businesses more traffic and drive their revenue growth. Tom has been published in many well-known publications, such as The Huffington Post, Search Engine Watch and SEMrush. Sure Oak is a full-service SEO firm － they are experts at getting you more targeted organic traffic to help grow your company. They not only help big-hearted organizations reach more people; this SEO agency also helps searchers find what they’re looking for. They care about helping purpose-driven organizations achieve remarkable, long-term growth to make the world a better place to live in. Sure Oak does this with SEO. Through the power of search and technology, their team envisions a world where all human beings have higher consciousness, an abundance of time freedom, deep fulfillment, and overall well-being.

It's a few short weeks from the new year. With all the advances in technology, the way we consume information is forever changing in terms of new platforms and smart home tech applications. The easiest method of consumption, and the only one you can technically multi-task with is audio. Audio is taking over the search and home assistant use is growing now and in the years to come. The numbers don't lie. The attention is moving to voice and smart speakers with or without you. Will you take advantage of this wave? 50% of all searches will be voice searches by 2020, per comScore. There will be an estimated 21.4 million smart speakers in the US by 2020, per Activate. 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines, per Google. Mobile voice-related searches are 3X more likely to be local-based than text-related searches, per Search Engine Watch. The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019, per eMarketer. Voice commerce sales reached $1.8 billion last year, per OC&C Strategy Consultants. They’re predicted to reach $40 billion by 2022. 52% of voice-activated speaker owners would like to receive information about deals, sales, and promotions from brands, per Google. 39% would like to receive options to find business information. One of the quickest ways to add leverage in the voice space is podcasting. I was hesitant to begin but figured it out as I went along, and with each episode continue to grow. I started the Digital Savage Experience podcast last December exactly and am now 39 episodes deep. The podcast focuses on digital marketing strategies & news, tech, motivation, and my personal family experience. I try to test different lengths, different subject matter, and some other things. Don't wait, start your podcast today! This episode is brought to you by Nova Zora Digital. See what Nova Zora Digital can do for your business with digital marketing. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The group kicked off with Anne talking about a program she is trying that enables you to leverage video in a marketing campaign. Tim asked about newsletters and if the video program would be worth a look. Bill Slawski joined the group and we discussed Bill's post titled ranking factors. It seems Bill had his snarknado on because after receiving kudos from the group for not including NON BS factors and his sensible approach to implementing SEO to achieve maximum visibility on the post. Bill went on to share his motivation for the post (beyond training material for his employer) and in his feelings about Brian Dean's posts on Rankbrain and Google Ranking Factors. Bill's share started the group down the path to discussing how they choose the content they read. Terry apparently thinks SEJ should be avoided, however, Doc disagreed saying Danny Goodwin (past editor of Search Engine Watch) had improved it substantially. The group went on discussing Rankbrain and in particular how misleading posts tried to share how to optimize for Rankbrain. Eventually the group moved on to "Mobile First" index and crawling and Bill shared some info on what it means and doesn't mean for desktop ranking. Bill also shared that Screaming Frog will crawl larger sites due to a setting to increase memory or store it on disk! It turns out Anne is experiencing issues with gmail where people who were invited to gmail who had a "." in their name were receiving email for people w/o the dot in their name. Terry shared how these sorts of unfixable glitches aren't new and gave 302 hijacking on all Search engines as an example. As the group signed off Terry went on a rant about the new policy by Majestic SEO where accounts that aren't used for 25 days will be deleted if the user doesn't login. The Hangout Video (unedited): The chat started off with Anne talking about bombbomb.com which enables you to easily add messages to a video. Bill's Ranking Factor post Five Years of Google Ranking Signals; the post by Vaughn and Brian Dean Bill, Dave, Terry and others did this piece on Rankbrain which some say stands alone when compared to the rest Thread about the gmail issue Info on increasing Screaming Frog's URL capacity (from users guide) iTunes and the Dojo Radio iPhone App!  

Today's Flash Back Friday comes from Episode 106, originally published in October 2013. Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg. Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing.  Website: www.KristiHines.com www.Kikolani.com

As we dive deeper into the topic of Global Content Marketing, we start to run into problems that will need to be solved beyond translation and context. These problems include the software platforms you use, the strategies you deploy, the content creation workflow you select, and how you communicate during the day. In this episode, Pam Didner and Rebecca Lieb dive into the problems teams face with Global Content Marketing efforts and some solutions they might use to resolve them.---------------------------------------------Pam Didner BiographyPam Didner is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing”, is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker, and workshop presenter at several highly regarded events around the world.---------------------------------------------Rebecca Lieb BiographyRebecca Lieb is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialization are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation.Earlier, she was Altimeter Group's digital advertising and media analyst, where she published what remains the largest extant body of research on content marketing, content strategy, and content's role in paid, owned and earned media. Prior to that, she was vice president at Econsultancy, where she launched the company's U.S. operations and grew the business to profitability in one year.Rebecca was VP and editor-in-chief of The ClickZ Network for over seven years, and for part of that time also ran the redoubtable SearchEngineWatch.com. She's a frequent public speaker on topics related to digital marketing, advertising, and media.---------------------------------------------Full Show: https://enterprisemarketer.com/podcasts/m2m/season-01-show-10

Local businesses are optimizing for word like near me, nearest and nearby. Which is challenging and difficult to incorporate meaningfully. But according to an article on Search Engine Watch from March'16: ‘near me' searches doubled in 2015-16. The 92nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #092 :WHAT BUSINESSES ARE GETTING WRONG ABOUT LOCAL SEO ? appeared first on FIR Podcast Network.

Has your content taken a long walk off a short pier? Chris and Chuck can help! This week they cover "10 reasons your content will fail and what you can do about it" by Danny Goodwin, posted at Search Engine Watch.Source: https://www.searchenginewatch.com/2016/10/12/10-reasons-your-content-will-fail-and-what-you-can-do-about-it/Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/3qEjuus

Kristi Hines is a highly sought after writer, blogger, and social media commentator who's expertise in creating high quality content for business and corporate blogs has elevated the sales and status of many companies. Hines focuses on teaching businesses the right formula to educate their customers while increasing their sales. She's been featured on an impressive list of the top info marketing websites including Social Media Examiner, Search Engine Journal, Search Engine Watch, KISSmetrics, Unbounce, and CrazyEgg. Kristi's home base for her personal and professional blog is called "Kikolani," which covers blog marketing and blogging tips for personal, professional, and business bloggers to succeed in search and social media marketing.  You can find more information about Kristi at KristiHines.com and Kikolani.com

Welcome to episode #316 of Six Pixels Of Separation - The Twist Image Podcast. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization, is a must-read. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst. How could I say no? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel. Running time: 53:51. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation Rebecca Lieb. Content Marketing. Altimeter Group. The Truth About Search Engine Optimization. ClickZ. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #316 - Host: Mitch Joel. Tags: advertising podcast altimeter group artists for amnesty blog blogging brand business book clickz content marketing david usher digital marketing facebook itunes jeremiah owyang marketing marketing blogger marketing podcast online social network podcast podcasting rebecca lieb search engine watch social media the truth about search engine marketing