Branch-Out: THE Digital Media & Marketing Podcast

“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick Vale Join us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture - and consequently the language - at a local level. -- Love this podcast? --
 Make sure to subscribe and rate us! -- More information about Patrick --
 Ponder On: https://everydayethics.blog LinkedIn: https://www.linkedin.com/in/patrick-vale-41a3b1a2 Patrick Vale is a New England native who has spent much of his young adult life venturing to other corners of the United States and the globe. With a background in English second-language instruction, he most recently lived in Rio de Janeiro, Brazil, where he spent a year teaching English as a Fulbright fellow. Patrick is an alumni of the Jesuit Volunteer Corps Northwest and Americorps; he speaks Spanish and Portuguese. Particularly motivated by ethics, community building and the beauty of the shared human experience, he recently founded the podcast Ponder On, which gives him an excuse to sit down and ask big questions of the wonderful people in his life. -- Resources -- 
 Have We Lost the Sense of Community in Western Society? (http://www.peri10k.com/community-in-western-society) Translating Marketing Content: 6 Key Considerations (http://www.languagescientific.com/translating-marketing-content-6-key-considerations) The 30 Magic Marketing Words You Should Be Using (http://www.verticalresponse.com/blog/the-30-magic-marketing-words) When Does Culture Matter in Marketing? (https://www.gsb.stanford.edu/insights/when-does-culture-matter-marketing) The Most Common Mistakes Companies Make with Global Marketing (https://hbr.org/2015/09/the-most-common-mistakes-companies-make-with-global-marketing) Audio Clips: Charles Vogl: "The Art of Community: Seven Principles for Belonging" | Talks at Google https://www.youtube.com/watch?v=MszTlUYF8P4 Language: Crash Course Psychology #16 https://www.youtube.com/watch?v=s9shPouRWCs LIT (Andy Milonakis feat. Lil Yachty) | Music Video https://www.youtube.com/watch?v=_4XhZjBHhik Fleek - PnB Rock (LYRICS) https://www.youtube.com/watch?v=udHidbv3s9U Dude you're getting a Dell https://www.youtube.com/watch?v=8BsWijdM0W0 McDonald's spanish commercial "Love the Most" https://www.youtube.com/watch?v=Ww2MnWe_gSs The Cafezinho: Exploring Brazilian Coffee Culture https://www.youtube.com/watch?v=YqvpWsuR9_Y How FaceBook Changed The World The Arab Spring https://www.youtube.com/watch?v=lnPR90dJ3Gk Elementary School Life in Japan - School Meals https://www.youtube.com/watch?v=v7aGHNNpGlM

Ever work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode on our upcoming event, Branch-Out: LIVE! THE Digital Media & Marketing Event (Cambridge, MA - July 20th). Enjoy! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! wvrly.co/branchoutLIVE *Save 10% on your purchase with code: branchoutpod17 -- Past Interviews -- Dan Shure: https://soundcloud.com/branch-out-podcast/interview-dan-shure-evolving-seo-moz Kaite Rosa: https://soundcloud.com/branch-out-podcast/interview-with-kaite-rosa-director-of-content-and-marketing-at-venturefizz Brad Powell: https://soundcloud.com/branch-out-podcast/branch-out-episode-brad-powell-humanizing-your-brand-facebook-live Larry Yu: https://soundcloud.com/branch-out-podcast/branch-out-47-larry-yu-leverage-thought-leadership-for-your-business Tom Shapiro: https://soundcloud.com/branch-out-podcast/emotional-marketing-the-rise-of-neuromarketing-its-impact-on-how-we-connect-ft-tom-shapiro -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs

Hello from Los Angeles! Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. If you haven’t had a chance to catch up to all of these awesome interviews, you’ll be able to get a taste of what they’re all about! We have segments from Larry Yu of Kite Global Advisors talking about thought leadership, Dan Tefft of Clime-IT touching on social entrepreneurship, Tom Shapiro of Stratabeat taking on Neuromarketing and Charles Smith from the Law Offices of Charles Sanford Smith diving into the legalities of marketing in the Cannabis industry. But before we jump into these exciting segments, we wanted to let you know that if you love what you hear, you’ll have the opportunity to meet several of our past guests in-person! We’re launching Branch-Out: LIVE! [THE Digital Media & Marketing Event]. We’ll be having networking, live talks and much more! This will all be happening in Cambridge, MA on July 20th. Early Bird Tickets go on sale Thursday, June 1st so make sure to purchase your tickets as there is limited seating and you won’t want to miss out on this opportunity. More information can be found in the description of this episode. Now onto your words of wisdom - enjoy the episode and we hope to see you July 20th! -- Branch-Out: LIVE! Information -- Branch-Out: LIVE! showcases an array of our past guests, all eager to provide everything you need to tell your, and your company's, story in order to engage, empower & educate! You'll hear from exciting industry professionals while having the opportunity to network with energetic professionals like yourself. Visit our site for a full schedule of events! http://wvrly.co/BranchOutSchedule Tickets go on sale July 1st, 2017! http://wvrly.co/branchoutLIVE -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs

Get your free chapter of Tom’s book “Rethink Your Marketing” - https://rethinkyourmarketing.com/branchout/ “If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom Shapiro In this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand can create with your target market. Listen as we break down how you can implement emotional marketing and the results it can bring to a company! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about Tom -- Website: http://Stratabeat.com Twitter: twitter.com/Stratabeat twitter.com/TomShapiro Tom Shapiro is Founder and CEO of Stratabeat, a branding, design, and marketing agency in Burlington, MA. Through his career, Shapiro has developed marketing strategies for more than a dozen Fortune 500 clients, such as AT&T, Hewlett-Packard, Intel, Kraft Foods, eBay, UnitedHealthcare, and P&G. Previously, as Director of Digital Strategy at the digital marketing agency iProspect, Shapiro helped the firm grow from 85 employees to more than 700 in five years. Prior to that, Shapiro was responsible for the U.S. go-to-market strategy for a British software localization firm, tripling overall revenue for the company. Shapiro’s marketing insights have been published in CMO.com, CNN.com, Forbes, GE’s Center for the Middle Market, HubSpot Blog, iMedia Connection, Internet Retailer, MarketingProfs, MediaPost, REALTOR Magazine, Website Magazine, among others. He is releasing a new book in 2017 titled Rethink Your Marketing, which outlines seven strategies for rethinking different aspects of your marketing to unleash new revenue growth. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources:
 https://www.youtube.com/watch?v=keCwRdbwNQY Steve Jobs speech on “Think Different” & Nike’s “Just Do It!” - 1997 http://www.ccnl.emory.edu/Publicity/MSNBC.HTM (MSNBC - Human brain gets a kick out of surprises) https://blog.hubspot.com/marketing/emotions-in-advertising-examples#sm.0000gwztt51adgcppx28eukgs98lf (Hubspot - Emotional Advertising: How Brands Use Feelings to Get People to Buy) https://blog.kissmetrics.com/emotional-marketing-to-facebook-ads/ (Kissmetris - 12 Genius Ways to Apply Emotional Marketing to Facebook Ads) https://www.youtube.com/watch?v=LGJdbbAr2jk (The Art Of - Malcolm Gladwell - Emotional Marketing) https://www.youtube.com/watch?v=Z7CCSOsuz4E (IGN News - Apple Buys Emotient) https://www.youtube.com/watch?v=9HaoQck6R74 (BBC - Q Sensor The data of our emotions) https://www.youtube.com/watch?v=lAl28d6tbko (Blendtec - Will it Blend?) https://www.youtube.com/watch?v=TlUK69Wsk6g (SciShow - Human Memory vs Computer Memory) https://www.youtube.com/watch?v=Z_sIwv6SAxc (Dick Fosbury Flop - High Jump) Sounds: https://www.youtube.com/watch?v=irZO93oPLbY (Teenage Mutant Ninja Turtles) https://www.youtube.com/watch?v=1sahmK9xkgQ (Weight Watchers) https://www.youtube.com/watch?v=OpkEq_a02x0 (Gold’s Gym) https://www.youtube.com/watch?v=2utaUG-etV4 (RT - Emotion Recognition Technology) https://www.youtube.com/watch?v=ZXsQAXx_ao0 (Joshua Parker / Shia LaBeouf) https://www.youtube.com/watch?v=LjeKUsBe5UU (The RSA - Daniel Levitin on Information Overload) 0:59 - 1:17 https://www.youtube.com/watch?v=V4UfAL9f74I (The LOTR - Gandalf “You Shall Not Pass”)

In today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Freepik: Graphic resources for everyone http://www.freepik.com Pexels. Best free stock photos in one place. https://www.pexels.com iStock. By Getty Images. http://www.istockphoto.com Shutterstock: Stock Photos, Royalty-Free Images and Vectors https://www.shutterstock.com Premiere Pro CC: Burning closed captions to video https://forums.adobe.com/thread/1386372 Business on Facebook http://bit.ly/2p3FRcT -- Sound Clip Resources -- 1. https://www.youtube.com/watch?v=bc2muGlQIlk 2. https://www.youtube.com/watch?v=P1kCH5GZU3c 3. https://www.youtube.com/watch?v=9kkjr4qcrkE 4. https://www.youtube.com/watch?v=B3FSFXJmdp8 5. https://www.youtube.com/watch?v=ps2G3c6lv0k 6. https://www.youtube.com/watch?v=ZXsQAXx_ao0

“The Second Industrial Revolution is coming to the end of its lifecycle. Now the Third Industrial Revolution is the combination of renewable energy and communication through the internet.” - Dan Tefft In this episode, we speak with Dan Tefft, Social Entrepreneur and CEO of Clime-IT. Learn more about the growth of the Renewable Energy Industry, new ways of gathering investments for companies in this direly needed industry, how the combination of renewable energy and the internet will bring about the third industrial revolution! -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Dan -- Website: www.Clime-IT.com Twitter: twitter.com/treebanker LinkedIn: www.linkedin.com/in/dantefft Serial social entrepreneur dedicated to developing profitable systems for engaging the public in the process of funding sustainability projects. 2006 graduate of CEO Space focused on SEC over-compliance and branding. Former president/CEO of TreeBanking, Inc — a profitable system for replanting tropical rainforest. Consulted to CDM, VCS, REDD and REDD+ projects in Costa Rica, Ecuador, Brazil, Democratic Republic of Congo and Indonesia. Publishes online newspaper Climate Solutions Daily. Opinions published in Financial Times, New York Times, San Francisco Chronicle, USA Today and others. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Climate Solutions Daily: http://solutionsdaily.clime-it.com -- Audio Clips Used In This Episode -- GOP Defends Coal As Renewable Energy Surges (AP) - https://www.youtube.com/watch?v=JDBdCuA31QA Schools Shut Down In India's Capital Over 'Deadly Smog' (Secular Talk) - https://www.youtube.com/watch?v=Iomppdq_oSM Industrial Revolution (Kaushik Maneesh) - https://www.youtube.com/watch?v=OF7-vN-aLOM Before The Flood (National Geographic) - https://www.youtube.com/watch?v=6UGsRcxaSAI Australia's Horrifying Heatwave: Heat records broken in Sydney (Sunrise) - https://www.youtube.com/watch?v=ee2tVbdjDVw

In today’s episode, we're going to help you as a marketer or business owner better understand how to utilize voice-over. As the saying goes, “Content is king.” and you want to make sure you understand how to properly utilize all of the content at your disposal. We breakdown some of the expectations you can have for the voice-over artist (and why their role is so important), where you can add voice-over, how voice impacts your audience emotionally, and where you can find voice-over talent. -- Love this podcast? -- Make sure to subscribe and rate us! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- The Emotive Power of Voice http://bit.ly/2nATz69 7 Ways to Capture Someone's Attention http://bit.ly/1Ef6JdH Voice123.com http://bit.ly/2oyq35Y Upwork.com http://bit.ly/2o6dRZt Waverley Knobs Blog http://bit.ly/2nZcECJ Humanizing Your Brand With Facebook Live Ft. Brad Powell http://bit.ly/2kdXRQ0 -- Sound Clip Resources -- Nike - Come Out Of Nowhere http://bit.ly/2eyff26 Wayne Community College http://bit.ly/2oz376d

“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.” - Charles Smith In this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney. Learn about the cannabis industry, and the obstacles those companies face as they get their startups off the ground. We discuss the restrictive nature of marketing in both the cannabis industry and the legal sector, and share elements that can help build a solid foundation of success for any cannabis related business. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Charles -- Twitter: https://twitter.com/cssesquire LinkedIn: https://www.linkedin.com/in/charles-smith-0036021 Charles Smith is a New York attorney and a cannabis regulatory consultant. His law practice covers all aspects of cannabis and criminal defense as well as drug policy and criminal justice reform. Charles is intimately familiar with cannabis laws and regulations throughout the United States. He advises companies in all aspects of the cannabis industry with a focus on licensing and compliance. Charles has worked with companies in Colorado, Nevada, New York, Pennsylvania, Maryland, and Massachusetts. Charles testified on behalf of the New York City Bar Association before the New York State Assembly Health Committee. Charles regularly presents at cannabis conferences throughout the Northeast and nationwide. He is affiliated with the New York Cannabis Alliance, the New York City Bar Association Committee on Drugs and the Law, Students for Sensible Drug Policy, the Drug Policy Alliance and the National Cannabis Industry Association. Charles is a Lifetime Member of both the National Cannabis Bar Association and the NORML Legal Committee. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Divorceify: https://www.divorceify.com Lawfty: https://www.lawfty.com National Cannabis Industry Association: https://thecannabisindustry.org Marijuana Policy Project: https://www.mpp.org Drug Policy Alliance: http://www.drugpolicy.org - Information on Racial Disparities in Drug Arrests - The War on Marijuana in Black and White: http://aclum.org/wp-content/uploads/2016/10/TR-Report-10-2016-FINAL-with-cover.pdf Race and the Drug War: http://www.drugpolicy.org/race-and-drug-war

Learn about different types of content formats you can share on your blog. Useful information for bloggers across all industries, as well as content marketers or social media managers. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- The 6 Main Types Of Blog Posts And How To Use Them: https://www.forbes.com/sites/jaysondemers/2014/09/23/the-6-main-types-of-blog-posts-and-how-to-use-them/#658ef087c732 15 Types of Content That Will Drive You More Traffic: https://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic 105 Types of Content to Fill Up Your Editorial Calendar: http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar

“If you listen first, often you’ll have a better response that resonates with your audience." - Larry Yu Today we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors. Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it for your business. By sharing knowledge that empowers others, you not only create content that is shareable and evergreen, but also content that has staying power in the minds and hearts of your audience. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Larry -- Twitter: https://twitter.com/laryu LinkedIn: https://www.linkedin.com/in/larry-yu-8211264 Larry Yu is also a Managing Editor of the Milken Institute Review, and was formerly editor at strategy+business and Global Thought Leadership Fellow for PwC. Larry’s writing has appeared in Sloan Management Review. He has also ghost-written two books on corporate governance by one of the world’s leading advisors to boards and CEOs, and features in Harvard Business Review. He has provided research and editorial consulting to McKinsey and Sloan School of Management. Larry is from New York and is a graduate of MIT. He currently lives in the Boston area with his wife. He served as president of the board of directors for the Brattle Film Foundation, which operates the historic Brattle Theatre in Harvard Square, for four years. He brews beer in his home, which is still under renovation. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Kite Global Advisors: http://www.kitega.com Standing out in the Marketplace of Ideas: The State of Global Thought Leadership 2015: http://bit.ly/2kXoGrC McKinsey & Company: http://www.mckinsey.com

“You want to show your best stuff. It gets people more excited about who you are, and what you do.” - Brad Powell Today we chatted with Brad Powell, a communication coach and video marketer from Awesome Videomakers. Listen to this episode to learn how to use Facebook Live for your business, and put what you’re talking about right in front of your audience - and engage with them in real time. We discuss Brad's non-linear career pathway, and how storytelling works for both individuals and companies. The main takeaway: be authentic and don't be afraid to converse with your customers. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Brad -- http://awesomevideomakers.com Brad Powell helps entrepreneurs attract their ideal clients with storytelling video that connects with the right crowd. Brad is the creator of Story Power Strategy® which offers hands-on training in finding everyday moments that make great marketing and crafting simple, meaningful, low-budget video in less time than it takes to write a blog post. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Check out the brand new Branch-Out website: www.waverleyknobs.com/branch-out-podcast Company website: waverleyknobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Awesome Videomakers and Story Power Strategy®: awesomevideomakers.com FREE course to Learn Facebook Live: awesomevideomakers.com/live-stream-rockstar Official Facebook Live site: http://live.fb.com Emotion & Storytelling: How Telling Stories Can Nail You More Clients: www.hongkiat.com/blog/emotion-through-storytelling How Emotional Storytelling Makes a Good Story Great for Business: www.skyword.com/contentstandard/creativity/how-emotional-storytelling-makes-a-good-story-great-for-business/ Solving the Authenticity Paradox (How To Be Who You Really Are): theartofcharm.com/approaching-a-woman/solving-authenticity-paradox-really

Start your own podcast! It's 2017 and everyone can do it. But how do you do it successfully and -- just as important -- consistently? You sit down with yourself and have a strategy session before you even begin. In this episode, we cover the questions you first need to answer before you start comparing microphones and other studio equipment. Aside from the "why do I want to run a podcast anyways?" question you've already answered for yourself, you also need to think about branding elements and episode formats, the setup of your schedule and the effort level you'd like to expend on your post production, to say the least. Listen to Tatiana as she walks you through the discovery questions, and reach out with any questions! -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Example of a podcast with different segments/episodes: 2 Dope Boys And A Podcast (https://itunes.apple.com/us/podcast/2-dope-boys-a-podcast/id1091130274?mt=2) Example of a podcast with a singular topic: Online Marketing Made Easy with Amy Porterfield (https://itunes.apple.com/us/podcast/online-marketing-made-easy/id594703545?mt=2) An Exploration of Podcasting SEO in 2016: https://moz.com/blog/a-look-at-podcasting-seo-in-2016 Learn How To Podcast 101 (video tutorial on technical aspects): http://podcastanswerman.com/learn-how-to-podcast/

"Sales is very much like dating. Build that engagement & interaction, and trust & relationship with the customer." - Chad Reinertson Today we interviewed Chad Reinertson, CEO of Uproar Marketing Group, and author of "5 Hour MBA" and "Don't Start Your Own Business." Listen to this episode to learn how to woo your customer, starting from the first interaction all through the purchasing process, and even follow with maintenance and retention efforts. We discuss methods to automate your marketing and create lasting content for your platforms, and the importance of showing your customers the very personality of your business. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: branchout(at)WaverleyKnobs.com -- More information about Chad -- Personal Twitter: twitter.com/crein26 Chad Reinertson is CEO and co-founder of Uproar Group, a digital marketing firm located in Portland, OR. Specializing in online marketing, he leads a team of professional email, social, web and content marketers. He is a graduate of Westminster College, where he received his MBA in 2012. He has published two business guides: "5-Hour MBA" and "Don’t Start Your Own Business" to help entrepreneurs and small business owners build profitable companies. Chad is an avid outdoorsman and enjoys skiing, mountain biking, surfing, hiking and camping throughout the American west. -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast Company Website: WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Uproar Twitter: twitter.com/makeanuproar Uproar Facebook: facebook.com/uproarmarketing Uproar Official Site: UproarGroup.com 5 Hour MBA Facebook: facebook.com/5hourmba Purchase 5 Hour MBA: https://www.amazon.com/5-Hour-MBA-Business-Owners-Success-ebook/dp/B01LFS3WLO Don't Start Your Own Business: The Simple Startup Guide for Entrepreneurs - http://amzn.to/2iPFCRh 4 WAYS TO GET NEW CUSTOMERS: THE WOO FACTOR - https://www.uproargroup.com/business-ownership/4-ways-get-new-customers-woo-factor/ Failing Forward: Turning Mistakes into Stepping Stones for Success (Book by John C. Maxwell) - https://www.amazon.com/Failing-Forward-Turning-Mistakes-Stepping/dp/0785288570 Harley-Davidson Will Be A Case History In Social Branding (Forbes) - http://www.forbes.com/sites/jonathansalembaskin/2013/07/12/harley-davidson-will-be-a-case-history-in-social-branding/#656e5ca45b85 Wordpress: https://wordpress.com/ Mailchimp: https://mailchimp.com/ ActiveCampaign: http://www.activecampaign.com/

Life for everyone recently has been crazy. From personal events and duties to holidays and the elections. We are right there with you! Things have been fairly crazy on our end but we wanted to make sure to bring you another episode that can hopefully help take you away from some of the chaos! We have gotten a lot of people wanting information on how to implement storytelling into marketing for their business, so what we have done is taken some sections from our past interviews and pieced them together. Each section specifically hits on the progression of understanding the importance of storytelling and how it can be implemented! Below we have additional resources as well as links to the full interviews within this episode. If you have questions, make sure to comment or email us at here(at)waverleyknobs.com! We will make sure to answer them in a future episode of Branch-Out! Like what you heard? Not only do we have a TON of additional episodes for you to listen to but make sure to rate us and subscribe. This helps other people find this podcast and enjoy as much as you have. It also helps us to grow and continue to bring the most intensive and entertaining episodes possible for your growth! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Interview with Chris Kavakian (CK Realty Group): https://soundcloud.com/branch-out-podcast/interview-chris-kavakian-ckrealty-group Interview with Shawn LaVana (TempAlert): https://soundcloud.com/branch-out-podcast/interview-shawn-lavana-vp-of-marketing-client-engagement Interview with David Pakman (The David Pakman Show): https://soundcloud.com/branch-out-podcast/interview-david-pakman-host-the-david-pakman-show Interview with Bill Neidlinger (Zemcar): https://soundcloud.com/branch-out-podcast/interview-bill-neidlinger-bvx-media-digital-marketing-manager-zemcar Online Video Platforms: Which is the best for your content? http://waverleyknobs.com/2016/07/08/online-video-platforms-best-content/ Why Should You Focus On Mobile-Friendly Content? http://waverleyknobs.com/2016/05/06/focus-mobile-friendly-content/ What is Digital Media And How You Can Benefit? http://waverleyknobs.com/2016/04/28/what-is-digital-media-and-how-you-can-benefit/ 4 Benefits Of Using Storytelling In Marketing [Forbes.com] http://www.forbes.com/sites/steveolenski/2015/11/30/4-benefits-of-using-storytelling-in-marketing/#52d61a5276ac Using storytelling to strengthen your brand [i-SCOOP] http://www.i-scoop.eu/using-storytelling-strengthen-brand/

Trump. Clinton. Jill. Gary. Bernie. You think you know who they are... but have you looked at their logos to see what their campaigns are trying to tell you? In this episode, we analyse the 2016 presidential candidate logos. What their branding reveals may surprise you. -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Jill Stein: http://www.jill2016.com/ Bernie Sanders: https://berniesanders.com/stream/ Hillary Clinton: https://www.hillaryclinton.com/ Donald Trump: https://www.donaldjtrump.com Gary Johnson: https://www.johnsonweld.com/ [Article] TRUST: PSYCHOLOGY INSIGHTS TO IMPROVE YOUR MARKETING: http://waverleyknobs.com/2016/03/24/trust-psychology-insights-to-improve-your-marketing/ [Article] The Shape of a Logo Has a Powerful Impact on Consumers: http://www.psychologicalscience.org/news/minds-business/the-shape-of-a-logo-has-a-powerful-impact-on-consumers120911.html Branch-Out [13]: The Visual Psychology Of Visual Media: https://soundcloud.com/branch-out-podcast/visual-psychology-of-visual-media [Article] The Science Behind Color and Emotion: https://designshack.net/articles/graphics/the-science-behind-color-and-emotion/

You're ready to rebrand your company. Well, how ready are you? In this episode, we touch on a summary of items to consider when you're ready to unveil your rebrand. When you create your rebranding strategy, make sure to think about all the different elements: digital media assets, such as your website and social media platforms, as well as off-line items, such as print collateral. Get yourself a checklist together, and start with the more in-depth changes first, like updating your website. Also in this episode, learn a little bit about the history of the Pepsi and Coca Cola logos and brands. -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- 19 Questions to Ask Before You Rebrand: http://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ When To Rebrand and How To Begin The Process http://www.business.com/business-planning/when-to-rebrand-and-how-to-begin-the-process/

Photoshop, Illustrator and InDesign - they're a graphic designer’s best friends, and they can be yours, too! Here’s a quick and dirty intro to what they are and how you can work with them, even if you don't have a graphic design background. 1 - Have a passion for creating. 2 - Understand the basics of your tools. 3 - Be bold. Think outside of the proverbial box. Photoshop and Illustrator help you create items from scratch or modify existing elements. Illustrator focuses on vectors (logos, icons, etc.) while Photoshop focuses on photos or composite images. InDesign brings all the elements together for digital or print collateral. -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Adobe Tutorials: For Photoshop: https://helpx.adobe.com/photoshop/tutorials.html For Illustrator: https://helpx.adobe.com/illustrator/tutorials.html For InDesign: https://helpx.adobe.com/indesign/tutorials.html Logo Design: A First Impression That Tells Your Story (Blog Article): http://waverleyknobs.com/2015/10/07/logo-design-tells-your-story/ The Lost Art of The Business Card (Episode 14): https://soundcloud.com/branch-out-podcast/lost-art-of-the-business-card Design: How It Communicates To A Target Market (Episode 4): https://soundcloud.com/branch-out-podcast/design-communicates-to-target-market

"It's important to be comfortable in discomfort." - Bill Neidlinger Today we interviewed Bill Neidlinger, Digital & Content Marketing Consultant with BVX Media and Digital Marketing Manager at Zemcar. Listen to this episode to learn how the new media industry evolved and influenced the digital media culture as it exists today, and how video can elevate your brand and create evergreen content marketing opportunities for businesses of all sizes. We also discuss how changing your career and branching into entrepreneurship can positively affect your life. In the Words of Wisdom segment, Bill talks about how you can leverage your creative degree or experience into a marketing role. -- Love this podcast? -- Make sure to subscribe and rate us! -- Want to be the next person featured on Branch-Out? -- Contact us today: here(at)WaverleyKnobs.com -- More information about Bill -- LinkedIn: https://www.linkedin.com/in/wneid Twitter: https://twitter.com/bilvox -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Zemcar: www.zemcar.com State Street Global Advisors: www.statestreet.com What is Digital Media And How You Can Benefit: http://bit.ly/2cLYJqw Demystifying The Video Production Process – Discovery Period: http://bit.ly/2cLTt6D Sample Episode Transcription: Speaker 1: Waverley Knobs Entertainment presents the Branch-Out Podcast with your hosts Evin Charles Anderson and Tatiana Ivan. We discuss all the exciting facets of digital media and marketing for businesses and professionals. Our goal is to empower you so you can increase your knowledge, engagement and brand identity. Let's get ready to Branch-Out. Evin Anderson: That's right, thank you for joining us today for Episode 38 of Branch-Out, the digital media and marketing podcast with Tatiana Ivan and Evin Charles Anderson. Now today we have a special guest joining us today, we have Bill Neidlinger, and of course I almost butchered that name, I was telling him before, actually before the interview, I said, do you know what, I have it in my head, I heard it, that's great, but I swear to God as soon as I said it I'm like, nope that doesn't sound right. I think I got it right, did I get it right on that one? Bill Neidlinger: You got it right. I've heard all sorts of versions, Needlefingers, everything. Evin Anderson: Is that like the prequel to Edward scissorhands? Bill Neidlinger: Oh definitely. Evin Anderson: Needlefingers. Bill Neidlinger: Before it really grew out to scissors, just needles, yeah. Evin Anderson: You've got to start somewhere, so Needlefingers. Now you have a very, very, very diverse background which we're going to dive into, but some of the things, just to run off a list would be digital and content marketing consultant for BVX Media, we have senior video producer and editor also for BVX Media, digital marketing manager for Zemcar, and as your alter ego with Bilvox as singer and musician. Bill Neidlinger: Yes, so there's not much free time, but I love free time. [Learn more by listening to the full episode, today!]

This is part two of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Organic Marketing -- - Have a good story to tell (so media outlets will want to share your story!) - Submit to event calendars  and event apps (niched about events in the specific city or state or industry)  - Look to online content creation  -- post in online forums  -- write articles well in advance of the event, and use the event info in your bio as a way to market the event -- write about it on YOUR blog  - Reach out to bloggers and journalists (for your content type or industry)  -- how to find them? Twitter and Google search for content like yours, and contact those writers  - Submit your event to online listing / directories  - In addition to online content creation, post in online community content sites -- Facebook – groups and event pages  -- Yelp  -- TripAdvisor - Things to Do -- Kickstarter – fundraising for your event ahead of time is a great way to market for it when it happens (and you can "give away" tickets or exclusive items or experiences or interactions with your vendors as a perk)  - Press releases (3 to 6 months in advance)  - Face-to-face marketing  -- Attend other events and talk about yours  -- Networking events -- Attend another event as a vendor – not only as an attendee – to promote your event specifically to the people that stop by ---- Tradeshows  ---- Community events  ---- Galleries  - List your event and its website or social media on your own LinkedIn or other personal/professional platforms, especially if you are a founder, technical director of, co-president etc. of the event   - Newsletter and email marketing: get and keep a list of people interested for future events - Run promotions and/or giveaways  -- good to partner with organizations or companies or communities that would be interested in your event  -- share this information on your social media platforms to get engagement from your audience - Activate all your networks: get your vendors, sponsors, performers and venue to share and promote your event and of course, get your network hyped about it and share it for you, too!   Lots of things that might not be on our list. Let us know what things have worked for you - in the comments! -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- GuestPostTracker: https://www.guestposttracker.com FollowerWonk: https://moz.com/followerwonk

This is part one of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Branding, Collateral and Operations -- Think about overall design and feel of your event before you even start planning it, so that people get an immediate sense of what your event is about. - naming your event - logo and branding - print collateral - online presence (social media, website and email account) - email signature - ticketing platform -- (Affordable) Paid Marketing or Advertising -- If you don’t have a budget (or it’s small) it’s still good to know what affordable options are out there. They can still have a great impact on your future ticket sales, and it can cost as little as $25/campaign. - online paid ads (Facebook, Instagram, Twitter) - traditional media route (print, radio and tv): this is definitely an expensive option, but you can always send them your press release and see how they can work with you -- Love the podcast? Thanks! -- Make sure to 'Like' and Subscribe! -- More information about us -- Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs -- Resources -- Platforms for free website creation: www.Wordpress.com www.Wix.com www.Squarespace.com Ticketing platforms: www.EventBrite.com www.TicketSpice.com Facebook Ads: https://www.facebook.com/business/products/ads

Weeeeeeee'rrrree Baaaaaaaack! We took a month long hiatus as we were consumed by this year's Boston Film Gala (BostonFilmGala.com)! It is great to come back and finish up our 5-part series on Demystifying The Video Production Process for you all! Today we help you to better understand the post-production process. This episode will help you better understand the process, no matter how you are involved with the process (whether client, filmmaker, video company etc). Editing: - taking everything you've done and piece it together - starting with scripting / storyboarding / shot list - visual vs audio editing - commercial / film vs. documentary editing Motion Graphics vs. Animation vs. Special Effects Music: - Royalties - Composers - Foley / ADR Side Note: Teamwork makes the dream work ;) Final Edit - Color Correction Vs Color Grading - Mixing & Mastering More information about us: Official Branch-Out Podcast Facebook Page: http://www.facebook.com/branchoutpodcast Evin & Tatiana's Video & Digital Media Agency: http://www.WaverleyKnobs.com Facebook: http://www.facebook.com/waverleyknobs Twitter: https://twitter.com/waverleyknobs Instagram: https://www.instagram.com/waverleyknobs Resources: Project Hope - http://www.prohope.org Boston Film Gala - http://www.BostonFilmGala.com Premiere - http://www.adobe.com/products/premiere.html Why The Proof Is In Your Editing (Ep. 1 of Branch-Out): https://soundcloud.com/branch-out-podcast/editing-for-your-business-video Adobe Audition - http://www.adobe.com/products/audition.html Final Cut Pro X - http://www.apple.com/final-cut-pro/ Garageband - http://www.apple.com/mac/garageband/ Premium Beat - http://www.premiumbeat.com CCmixter - http://ccmixter.org/ Adobe After Effects -http://www.adobe.com/products/aftereffects.html Maya Software - http://www.autodesk.com/products/maya/overview-dts?s_tnt=69290:1:0 CAD Software - http://www.autodesk.com/solutions/cad-software Davinci Resolve - https://www.blackmagicdesign.com/products/davinciresolve Motion 5 - http://www.apple.com/final-cut-pro/motion/ 2D vs. 3D - http://www.wikiecho.org/wiki/Comparison_between_2D_and_3D The Shining Re-Cut (Comedy) - https://www.youtube.com/watch?v=KmkVWuP_sO0 Music Royalties - http://www.mymusicroyalties.com/types Mercenaries of Moranth (Boston 48Hr Film Project) - https://www.youtube.com/watch?v=41OtWu7EBS4 Saving Private Ryan Color Grading Effect - https://vimeo.com/37576257 Candlepower by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://chriszabriskie.com/divider/ Artist: http://chriszabriskie.com/ Mario Bava Sleeps In a Little Later Than He Expected To by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://chriszabriskie.com/vendaface/ Artist: http://chriszabriskie.com/

Here is part four of our five part series on Demystifying The Video Production Process. Today we help you to better understand the production process whether it be filming or voice-over recording! Filming: - moving from location to location - making sure everyone knows what is happening - keeping track of actors, props, wardrobe etc. - unloading and unloading equipment - making sure everything is properly prepared for each shoot. You are looking at such facets as the preparedness of cast/crew, equipment (ex. camera batteries), no random vehicles or people walking through the shot etc. Voiceover recording - - is the script finalized? - do you have talent already scheduled for this? - do you have a location with appropriate equipment to get the cleanest sound possible? - is the location appropriate for sound recording? Are there echoes, outside noise, foot traffic or any other issues that could arise during the recording process? More information about us: Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources: On-Camera Interview Tips http://waverleyknobs.com/2016/07/27/on-camera-interview-tips/

Here is part three of our five part series on Demystifying The Video Production Process. Today we help you to better understand picking the right location (location scouting), the video equipment you will need, some general points of wardrobe/set decor/make-up and creating/using a shot list! Location: What locations will best represent your visual needs while keeping budget and time in mind? Have you scouted your location and ensured it meets your needs? Do you need any special permits? Equipment: Do you have everything you need or do you need to rent equipment? Do you have crew that can work with the equipment? What are the costs associated with the equipment? Do you have the RIGHT equipment? 4k vs 1080 hp etc. Wardrobe / Set Decor / Make-Up: What kind of attention to detail do you want? What creates an engaging image rather than a static and stagnant shot? Are you using everything that is provided to you within that space? Do you have to build anything? Bring anything in? Rent? Shot List (closely tied in with the shooting schedule): How many separate scenes do you have? Will you be filming everything in order or out of chronological order? How many different shots or camera setups do you have storyboarded? Have you calculated time correctly with each shot? Have you added in any buffer time? More information about us: Like The Official Branch-Out Podcast Facebook Page: www.facebook.com/branchoutpodcast www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources: Inglorious Basterds Interview: https://www.youtube.com/watch?v=rQ7GbBkmIm0 Cinematography - Shot List: http://www.elementsofcinema.com/cinematography/shot-list/ Filming Permits: https://en.wikipedia.org/wiki/Filming_permit

Here is part two of our five part series on Demystifying The Video Production Process. Today we dive into scripting, storyboarding and finding the right talent and crew for your video. In scripting, we discuss the concepts of not strictly telling the story verbally but also visually, finding the right plot for your video, taking risks during the brainstorming process and reading your script aloud to make sure it flows well and makes sense. For storyboarding, we point out why this is so important and how you can do this, even if you are not an artist. We talk about how you can plan out your transitions, communicate to anyone involved in the production easily and what are important actions to emphasize. Finally in talent and crew, we give some great resources on where to find them, what positions would be considered a core production team, what kind of paperwork do you need, planning for background extras and hunting for quality over ease. More information about us: Like The Official Branch-Out Podcast Facebook Page: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com Facebook: https://www.facebook.com/waverleyknobs Twitter: https://twitter.com/waverleyknobs Instagram: https://www.instagram.com/waverleyknobs Resources: Episode 31 of Branch-Out https://soundcloud.com/branch-out-podcast/demystifying-videoproduction-discovery-period Waverley Knobs Discovery Session Blog Article http://waverleyknobs.com/2016/07/18/demystifying-video-production-process-discovery-period/ Waverley Knobs The Seven Basic Plots of Story Telling Blog Article http://waverleyknobs.com/2016/01/14/brand-marketing-and-video-production-the-seven-basic-plots-of-storytelling/ Free Talent Release Form for Film and Video Productions http://www.premiumbeat.com/blog/free-talent-release-form-film-video-productions/ SAG-AFTRA Locations http://www.sagaftra.org/locals Storyboarding Software http://www.storyboardthat.com/ http://www.toonboom.com/storyboard-software https://mayraixavillar.wordpress.com/2012/11/05/10-great-tools-for-storyboarding/

We hope you had a fantastic July 4th weekend! We took last week off but we are back with a force! Today's episode is a first of 5 part series that delves into demystifying the video production process. Today's episode is the "Discovery" portion of the process. In episodes 32 and 33, we will be breaking down the pre-production process. In episode 34 we will be going into everything production and finally in episode 35, we will be wrapping the series up with the post-production process as well as next steps! More information about us: Like The Official Branch-Out Podcast Facebook Page: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com Facebook: https://www.facebook.com/waverleyknobs Twitter: https://twitter.com/waverleyknobs Instagram: https://www.instagram.com/waverleyknobs Resources: Branch-Out Podcast: Interview With Shawn LaVana https://soundcloud.com/branch-out-podcast/interview-shawn-lavana-vp-of-marketing-client-engagement Branch-Out Podcast: Visual Psychology of Visual Media https://soundcloud.com/branch-out-podcast/visual-psychology-of-visual-media Waverley Knobs Blog - Online Video Platforms http://waverleyknobs.com/2016/07/08/online-video-platforms-best-content/ Waverley Knobs Blog - Top 10 Tips For Making Your Company Video http://waverleyknobs.com/2016/02/02/top-10-tips-for-making-your-company-video/ Coca-Cola Commercials http://www.coca-colacompany.com/videos GEICO Commercials https://www.geico.com/about/commercials/ Progressive Insurance Commercials https://www.youtube.com/user/progressive Facebook Video Stats via TechCrunch https://techcrunch.com/2016/01/27/facebook-grows/

"There is no better time to start a media venture because you no longer need the approval of some executive somewhere or pass a Myers Briggs personality test in order to get a show. You can just start it." - David Pakman (Host of The David Pakman Show) Today we interview David Pakman, Host of The David Pakman Show; a multi-platform politics and news talk show currently airing on TV, radio and online. You'll want to listen to this interview to learn more about the rise of independent marketing, how technology is giving more of a competitive advantage to those looking to tell a story and David's words of wisdom on how to leave an impact through marketing and digital media when entering into the media industry. More information about David: https://www.davidpakman.com Twitter: twitter.com/davidpakmanshow Facebook: www.facebook.com/davidpakmanshow YouTube: www.youtube.com/thedavidpakmanshow Instagram: https://www.instagram.com/david.pakman/ More information about us: www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Resources: Free Speech TV: https://www.freespeech.org/collection/david-pakman-show The David Pakman Show subreddit: https://www.reddit.com/r/thedavidpakmanshow/ The David Pakman Show - Podcast on iTunes: https://itunes.apple.com/us/podcast/the-david-pakman-show/id402050558?mt=2 Valley Free Radio: http://valleyfreeradio.org/ MassLive Article on David Pakman: http://www.masslive.com/news/index.ssf/2010/03/northampton_david_pakman_midweek_politics.html David Pakman on Nancy Grace's HLN Show: KS Shooting Suspect: https://www.youtube.com/watch?v=7mjBS8_oPnI Neil Degrasse Tyson Interview: https://www.youtube.com/watch?v=0nlWLdlB7J8 Pacifica Radio: http://pacificanetwork.org/ Ben Carson and Donald Trump: https://www.washingtonpost.com/lifestyle/style/is-ben-carson-the-worst-or-the-best-surrogate-of-all-time-yes/2016/05/13/0afc3c52-17ac-11e6-aa55-670cabef46e0_story.html Paid political online trolls: http://www.dailykos.com/story/2016/4/21/1518537/-Clinton-SuperPac-Admits-to-Paying-Internet-Trolls Myers Briggs Test: http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/ Sample Episode Transcription: Evin: Thank you for listening to episode 30 of Branch-Out: The Digital Media & Marketing Podcast with Evin Charles Anderson and Tatiana Ivan. Today we have a very special guest that we're very excited about. It is David Pakman from The David Pakman Show. Now if you haven't heard of David Pakman, let me tell you, you're missing out. He has an absolutely amazing political commentary show, which is multi-platformed and is on radio, television, and internet. It's airing on Pacifica radio stations, Free Speech TV via DIRECT TV and Dish Network, and on public access TV nationwide and via internet podcast or even YouTube. David holds an MBA from Bentley University and an Undergraduate Degree in Economics and Communications from the University of Massachusetts in Amherst. David is also joined by producer and childhood friend, Louis Motamedi. Thank you very much for joining us today David. We really appreciate you being here. David: Thanks for having me. Evin: Absolutely. We're very excited. We are big fans of your podcast and as well as of your show. We were [inaudible 00:01:25] about that, especially on YouTube, which you can capture certain clips and everything from. You have a great membership structure to it too. Can you go a little bit into that? [Learn more today by listening to the entire episode!]

"Have patience. Especially with a new business. It is very rare to be successful overnight." - Chris Kavakian (CK Realty Group) Today we interview Chris Kavakian, Owner/Broker of CK Realty Group in Watertown, MA. Make sure to listen to this interview to learn more about Boston's Development Boom, digital media assets you need to stay competitive and Chris' words of wisdom involving patience as well as endurance as an entrepreneur! More information about Chris: http://www.CKRealtyGroup.com Twitter: https://twitter.com/ckrealtygroup Facebook: https://www.facebook.com/ckrealtygroup Linkedin: https://www.linkedin.com/in/ckrealtygroup/ More information about us: http://www.WaverleyKnobs.com Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources: Dan Shure Branch-Out Interview: https://soundcloud.com/branch-out-podcast/interview-dan-shure-evolving-seo-moz Muhammad Ali Quotes: https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=Muhammad+Ali+Quotes http://www.zillow.com/ https://www.craigslist.org/ http://www.yankeecandle.com/

How To Make an Eye-Catching eBook What is an eBook? Very obviously it is a version of a printed book that can be read on a computer or handheld device. Two of the most important factors you will need to think about before making an eBook is, the purpose and how can your target market gain access to it. Here are a few options for purpose (many of these can occur at the same time): • Sell to generate revenue • Build thought-leadership • Introduce your current clients to the core concepts of a new product or service you provide • A driver to get your target market onto your website • Have people sign-up for it in order to gain their email so you can start a conversation with them in the future, whether through a personal email or a newsletter. • Assist in turning prospects into leads • Driver to a specific portion of your website • Introduce your audience to something brand new to your industry that you can assist them with Topic: Even though the purpose greatly helps, it is also important to think about the following for your target market: • What are their wants? • What questions do they have about the services or products you provide? • What obstacles or pain-points do they face? • What words do they use to describe their obstacles or pain-points? • What and how does specific information impact them in a way that they are not aware of? • What are current trending industry topics? Engaging title that speaks to your audience: When it comes to an article, think of something that is written simply but yet engaging. It is something that hits on the topic of the eBook while invoking a specific emotional response that drives them to invest some time into engaging with your content. Outline: Start with putting in order the major aspects that create your selected topic. From there, think about how one point leads into the next. What information, within that selected aspect should be touched on and what is considered “too much information” for the goal of the eBook? Design: When it comes to your design, it is important that you think of your branding mixed with the subject matter. This includes the following elements being used: • Images (original or stock) • Colors • Font • Shapes • Negative space (empty space) Place appropriate CTAs within your eBook: Just like blogs, vlogs, and other content, you are looking to drive your audience to something specific. So what is the Call To Action that ties into your main topic and the reason for creating this eBook in the first place? Are you looking to: - Get them to engage in other content? - Drive them to contact you? - Have them sign-up or subscribe to something? - Have them try something new? Resource links: - http://www.problogger.net/archives/2014/02/13/the-3-ingredients-in-our-best-selling-ebook-titles/ - https://office.live.com/start/PowerPoint.aspx - http://www.google.com/slides/about/ - http://www.apple.com/mac/keynote/ - https://prezi.com/ - http://www.slideshare.net/ - https://www.apple.com/ibooks-author/ - https://www.canva.com/ - http://blog.hubspot.com/marketing/great-call-to-action-examples#sm.0006tbmrr12i1cs2ro729qknduq1c More information about us: www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs

Thank you for listening to episode 27 of Branch out with Evin Charles Anderson. The past few weeks have been filled with some amazing guests, so Tatiana and I wanted to create a special for you all. We have taken the words of wisdom segment from each of our recent interviews and have compiled them all together for you. We have Dave Gerhardt of Drift and Tech In Boston, Kaite Rosa of VentureFizz, Dan Shure of Evolving SEO and Moz and finally Shawn LaVana Marketing Professional and writer for VentureFizz. Dave: I think the biggest thing to remember is that at the end of the day that is no marketing cure for sucking. What that means is that customer experience really is the new marketing. So if you have a product or service that people don’t genuinely love, no marketing tactic or campaign with save you from that. I would start with having an awesome product and an amazing team and then worry about the marketing tactics. Kaite: I am partnered with a high school student. When she was starting to enter her junior year and was thinking about a possible career path, she thought she knew where she wanted to go. I really encouraged her to have real meaningful conversations with people doing what she wanted to do. She thought she really wanted to become a personal trainer. We sat down and talked to someone who was a personal trainer. And we also sat down and talked with someone who was a nutrition professor. Her perception was completely flipped. So I think it is really important to sit down and have conversations with a broad scope of people in the industry you want to be in. It is also important to take a variety of opportunities to help expose you to different areas that you could go in. Dan: A lot of people want to jump into social or get into blogging but you have to set up the core product and services on your website. You need a strong foundation from the very beginning. So the mistake a lot of people make is they hire a web designer, they get a developer, they build the website, they launch it and then 3 months later they call me ask if I can put the SEO into the website. That really isn’t how it works. The best SEO is done from the beginning. The SEO is one of the first people involved doing keyword research, helping to determine the architecture of the website (what the pages are, the URLs, the hierarchy, the menus, the navigation). And especially when you are dealing with e-commerce. You want to look at that aspect of SEO from the very beginning. From beyond that, now you need great content. I am not saying blog articles; I’m talking about your core product and service content. Not only should that be optimized for search but also is it at least good for users. Does it help show what your product and services are. An episode (Experts On The Wire) people can listen to is Amy Harrison, who talks about copyrighting and about great things like umbrella terms, contrast and putting humor in your copy. Or you can look at UnBounce or ConverstionXL that talk about great copyrighting and CRO. Shawn: To crib on Ben Horowitz’ product market fit being everything…I was in an early stage company, PostWire, where my main task was – they were getting signals from 5 different areas that their product could be applicable to. I think that is one of the first things you need to do as an evolving company. Figure out where your product best fits, who it is solves problems for and what messages work for that. I think one of the other key things that comes up is the focus on the user experience. It used to be an afterthought but now people are hiring UI/UX people. Once you find your product market traction, sort that out as well. If you are making a product, make it a great interface. If it isn’t a product, make every engagement with a prospect or client delightful. Seek ways to make their lives better. More information about us: http://www.WaverleyKnobs.com/about

"Simplicity. Be human. Be emotional but keep it simple." - Shawn LaVana (Vice President of Marketing & Client Engagement and Writer for VentureFizz) Today we interview Shawn LaVana, a Vice President of Marketing and Client Engagement and previously the Head of Marketing for Virgin Pulse as well as VP of Marketing for Postwire. Make sure to listen to this interview to learn more about Shawn's professional journey, bringing storytelling back to the forefront of marketing campaigns, and Shawn's enlightening words of wisdom! Love this podcast? Make sure to subscribe and rate us! You can find us on SoundCloud, iTunes, Stitcher and PlayerFM! Want to be the next person featured on Branch-Out? Contact us today: here(at)WaverleyKnobs.com More information about Shawn: https://venturefizz.com/author/shawn-lavana http://www.twitter.com/shawnlavana More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources mentioned: Branch-Out Interview with Kaite Rosa of Venturefizz: http://apple.co/258vKUj Branch-Out Interview with Dan Shure of Evolving SEO, Experts On The Wire & Moz http://apple.co/27LJeHN THE PMARCA GUIDE TO STARTUPS: http://bit.ly/2420JyL How to Build & Differentiate Your Startup's Marketing Messaging: http://bit.ly/1WJ9yyV 5 Questions to Help Analyze Your Startup’s Evolution: http://bit.ly/1TraRw2 #noPCshame

"A lot of people want to jump into social or get into blogging but you have to setup the core product and services content on your website. You need a strong foundation from the very beginning." - Dan Shure (Owner of Evolving SEO, Host of Experts On The Wire podcast & Moz Associate) Today we interview Dan Shure, Owner of Evolving SEO, Host of Experts On The Wire and Moz Associate in Worcester, MA. Make sure to listen to this interview to learn more about Dan and Evolving SEO's evolution, SEO and Content Marketing's relationship, his podcast (Experts On The Wire) and Dan's enlightening words of wisdom! Love this podcast? Make sure to subscribe and rate us! Want to be the next person featured on Branch-Out? Contact us today: here(at)WaverleyKnobs.com More information about Dan: http://www.EvolvingSEO.com Podcast (Experts On The Wire): http://apple.co/1Ysi6rb Twitter: https://www.twitter.com/dan_shure Instagram: https://www.instagram.com/danshure More information about us: http://www.WaverleyKnobs.com Facebook: https://www.facebook.com/waverleyknobs Twitter: https://www.twitter.com/waverleyknobs Instagram: https://www.instagram.com/waverleyknobs Resources mentioned: Voice Search: https://moz.com/blog/how-voice-search-will-change-digital-marketing-for-the-better Podcasting SEO: https://moz.com/blog/a-look-at-podcasting-seo-in-2016 Penguin and Panda: https://moz.com/blog/google-algorithm-cheat-sheet-panda-penguin-hummingbird SEO 101 Podcast: https://itunes.apple.com/us/podcast/seo-101/id315628596?mt=2 Google Gboard: https://googleblog.blogspot.com/2016/05/gboard-search-gifs-emojis-keyboard.html

5 Mistakes That Could Ruin Your Marketing Even the smallest mistake could topple all of your marketing efforts! Think about the story of Achilles or David and Goliath. In this episode, we speak on 5 mistakes that can be easily overlooked but leave a large negative impact. 1. Disrespecting a company's sales force We all get stressed and it can be easy to have something small set us off but it is so important that we stay calm and keep composure, especially when we are speaking with those that are not within our company. 2. Not sending out proper emails We are all on tight schedules but when it comes to communicating with people outside of the company, it is always important to send out or respond properly. 3.Accepting feedback professionally This seems like an obvious point but you would be surprised how many company reps do not know how to accept feedback professionally. No one wants to have their child be called ugly but if they were harassing the kids on the playground, wouldn't you want to know and correct that behavior? 4. Inconsistency Inconsistency of branding can tell multiple conflicting messaging to your audience. That confusion will lead to them being turned away from your company. It can show that a company does not focus in on precision or cuts corners. 5. Leaving out a creative team from your strategy As Paul Jankowski (Chief Strategist at New Heartland Group) stated in his Forbes article: "This is one of the best ways to ensure your brand never stands a chance." Mentioned links: - http://www.cobizmag.com/articles/how-often-do-you-lie-to-salespeople - http://smallbusiness.chron.com/use-email-business-communication-118.html - http://www.activeendurance.com/resources/event-director-guides/importance-of-email - https://www.surveymonkey.com/blog/2016/03/23/customers-dont-think-companies-listen-to-feedback/ - https://www.verisign.com/en_US/domain-names/online/professional-email-address/index.xhtml More information about us: http://www.WaverleyKnobs.com Facebook: https://www.facebook.com/waverleyknobs Twitter: https://www.twitter.com/waverleyknobs Instagram: https://www.instagram.com/waverleyknobs

"Initially, drink from the firehose and then narrow or refine your approach." - Kaite Rosa (VentureFizz) Today we interview Kaite Rosa, Director, Content and Marketing at VentureFizz in Boston. Make sure to listen to this interview to learn more about VentureFizz, Boston Tech Startups, facing failure and Kaite's fantastic marketing words of wisdom! More information about Kaite: www.VentureFizz.com www.CoffeeWithKaite.com Twitter: @KaiteRosa @VentureFizz More information about us: www.WaverleyKnobs.com Facebook: www.facebook.com/waverleyknobs Twitter: www.twitter.com/waverleyknobs Instagram: www.instagram.com/waverleyknobs Sample Episode Transcription: Evin Anderson: Today, we have a very special guest in the studio. We have Kaite Rosa who is the Director of Marketing and Content at VentureFizz. If you haven't heard of VentureFizz, we'll definitely dive more into that, but let me tell you, they have some fantastic material if you are a startup tech company in Boston especially with their Talent on the Move series as well as their Driven profile series. Kaite, thank you for coming in and how are you doing today? Kaite Rosa: I'm doing great. How are you? Evin Anderson: Doing fantastic. Thank you. Now glad you can make it in and talk with us today. For people that again aren't familiar with VentureFizz, could you introduce the company as well as how you got involved? Kaite Rosa: VentureFizz is an online platform covering tech entrepreneurship and career inspiration focused entirely on companies here in Boston. We have one of the hottest job boards here in Boston with over 1,500 jobs for tech and startup companies and over 200 companies have a biz page with us, which is a place for them to not only feature their new roles, but also highlight their company culture. Evin Anderson: It's such a great way of connecting people with these startups. Do you know where the original concept first formulated from? Kaite Rosa: Sure. Our founder, Keith Cline, he started VentureFizz back in 2009. He in his previous life if you will was a recruiter for over I think nearly 20 years and he was working with all these really great interesting companies and finding out all these unique stories and meeting really innovative people, and wanted a place to like you said create that community, highlight the interesting things that people are doing and that their companies are doing so, he started VentureFizz. It was a little bit of a side project for a couple of years for him and then in about 2012, 2013, he really started to ramp up his efforts with it. Tatiana Ivan: Before you were at VentureFizz, you worked for a lot of different companies such as Virgin Pulse, Lionbridge, Brafton. What made you decide to join VentureFizz? Kaite Rosa: I came into VentureFizz by way of Virgin Pulse, which is a health tech company out in Framingham and I was there for about two and a half years as senior marketing communications manager. I got to work on some really exciting projects there. I helped see the company through a rebrand. They were growing very rapidly and last May, they secured $93 million in funding. Tatiana Ivan: Wow. Kaite Rosa: It was really great. There were a lot of really exciting projects to work on and I learned a ton in a relatively short amount of time. I stayed on with the company for about six months thereafter, but I really missed that early stage growth opportunity aspect of working on a startup so, I connected with our founder, Keith Cline, and the role that I'm in now is really just like the perfect next step for me and it was really interesting to me to go back to more of my journalism roots, which is what I initially did professionally, and here we are. [Learn more today by listening to the entire episode!]

"This is too real" "F#@king brilliant!" "Great example of Content First strategy." These are just a few, of many, positive responses to a recent video that went viral online. This video is also the topic of today's Branch-out, which is Organic Valley's "Real Morning Report" video where we see real women facing real daily issues while having us rolling in laughter from the hilarity they bring to it. Tatiana and Evin breakdown this video into 4 major factors that make this a huge success so that you can implement these factors in your next video marketing campaign. There is a reason why this video was also featured on Mashable and Buzzfeed - learn how by clicking play! To see the video, click the link below: https://realmorningreport.com/ For more information about Branch-Out: www.WaverleyKnobs.com Lets get social! Facebook - www.facebook.com/waverleyknobs Twitter - www.twitter.com/waverleyknobs Instagram - www.instagram.com/waverleyknobs

"People want to do business with people they like today. It is important to be a real person, especially when you are marketing." - Dave Gerhardt (Tech In Boston and Drift) Today we interview Dave Gerhardt, Host of Tech In Boston and Marketing Lead for Drift. Make sure to listen to this interview to learn more about Tech In Boston, the representation of Boston Entrepreneurialism, traffic/lead generation, and Dave's fantastic marketing words of wisdom! More information about Dave: http://www.techinboston.co http://www.drift.com Twitter: @davegerhardt @techinboston More information about us: http://www.WaverleyKnobs.com Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

Here is part 2 of our discussion on business and social media! For more, make sure to listen to episode 19. Instagram 28% of online adults use Instagram. 55% of users are young adults between the age of 18 - 29. This is followed by the age group of 30-49 at 28% The largest group of users are Black, Non-Hispanic, at 47% followed by Hispanic and then White, Non-Hispanic. Like Pinterest, the largest group to use this have some college with the 2nd largest group being college graduates. Between gender, Women tend to use Instagram more, though not by too much more then Men. Overall benefits: - instantly see what visually engages your audience by seeing the images they share. - Instagram makes it incredibly easy to discover new photos, new people and new businesses - able to gain trust faster visually than through what you type up. Instagram has 10 times more user engagement than Facebook and Twitter. - Instagram can easily be used to create free advertisements, whether it is a professional photo or a 15 sec professional video while using the right hashtags in the description. Linking up on LinkedIn: Surprisingly, only a quarter of online adults use LinkedIn. In the Pew Center Research, LinkedIn was actually one of the lowest used social media platforms. (Between Facebook, Instagram, Twitter, Pinterest, and LinkedIn.) LinkedIn is the only major social media platform for which usage rates are higher among 30-49 years old than among 18-29-year-olds. With the largest user base having a college education. Also, LinkedIn is primarily used by those that are employed (or at least listed as employed). *not employed included those who are retired, not employed for pay, disabled or students. As for gender, it is pretty closely split between men and women. Overall benefits: - assists in finding potential new hires for your company - can check in on your competitors and those employed by your competitors - can be easier to spot industry trends - another location to build online reviews Put a Bird on it - on Twitter! 23% of all online adults use Twitter. The bulk of those users are in Urban areas with the popularity being among younger adults of 18-29 and 30-49 following closely behind. The bulk of users are tied between Hispanics and Black, Non-Hispanics and White, Non-Hispanic following behind them. The largest group of users are college graduates being followed by those who attended some college and then closely trailing behind that is those who attended High School. Overall benefits: - given multiple ways of expressing personality of the brand - can easily research trends based on what is being shared out and what hashtags or topics are popular - can see what competitors are doing - can quickly and easily respond to customer queries For more information: www.WaverleyKnobs.com Lets get social! Facebook - www.facebook.com/waverleyknobs Twitter - www.twitter.com/waverleyknobs Instagram - www.instagram.com/waverleyknobs Resources: www.pewinternet.org/2015/08/19/the-…al-media-users/ www.onlinecollege.org/2012/03/26/11-…-social-media/

We all hear the importance of social media and the term, “social selling”. Social media is a great way to share your messaging, engage your target market and assist in the relationship creation process. The biggest keys for a company to understand though are what social media platforms they should be utilizing and how to successfully utilize it to experience those benefits There is a large assortment to study-up on and understand such as: Facebook Instagram Pinterest Twitter LinkedIn YouTube / Vimeo Snapchat And honestly, there are still even more social media platforms (including industry specific social media platforms) that we could mention. During this episode of Branch-Out, we are going to breakdown a few of these major platforms, what industries should be utilizing them and how! Concerning Social Media, overall, it can have a multitude of benefits ranging from: ability to promote your business build customer relationships listen and get feedback manage your reputation online But you want to make sure you are picking the right platform(s). Lets start off with Facebook: Who is using this? Well as of August of 2015, the Pew Research Center came up with these numbers: 72% of online American adults use Facebook. The largest age group was 18-29, while not far behind are those ages 30-49. More women are using Facebook. The largest demographic is hispanic followed by White, Non-Hispanic and then Black, Non-Hispanic What about Pinterest? 31% of online adults use Pinterest with women dominating usage. 44% of online women use the site. Hispanic and White, Non-Hispanic seemed to be the heaviest users primarily around the age of 18 -29 with the second largest age group being from 30-49. The largest amount of users have attended some college while the 2nd largest group completed college. Just with this information already, we can see that there could be a great marketing opportunity for universities. We already know from past research that more women are going through higher education. Pinterest could be a great market for Universities/Colleges/Trade Schools. They could promote people getting back to school and taking the classes they want and need for success. While platforms like Facebook tend to pull in more of a Urban population, Pinterest pulls in a Suburban market with Rural following close behind. For more information: http://www.WaverleyKnobs.com Lets get social! Facebook - http://www.facebook.com/waverleyknobs Twitter - http://www.twitter.com/waverleyknobs Instagram - http://www.instagram.com/waverleyknobs Resources: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.onlinecollege.org/2012/03/26/11-industries-that-benefit-the-most-from-social-media/

Today, Evin Charles Anderson and Ana Nenshati cover the massive impact video is having on social media and the war that is brewing between Facebook and YouTube! They also discuss ways you can implement video strategies, through social media, to gain the best engagement! Video is EVERYWHERE! Facebook, Twitter, Instagram, YouTube, Vimeo, Snapchat, Pinterest (Yes, even Pinterest)! 300 hours of video content is posted to YouTube every minute. As for Facebook, it is generating 8 billion+ views each day. What about Snapchat? Well that has over 2 million views each day. You have to wonder if people are running Facebook on a Laptop, watching YouTube videos through a desktop and Snapchatting on their mobile devices all at the same time! By 2019, video will account for 80% of all online traffic (Cisco). This is why brands are investing huge amounts into video - especially for mobile and social. Also, social isn't just for B2C anymore! There are a plethora of social media platforms launching for specific industries that may be a huge opportunity to expand your rich! Fortune 100 companies are already on top of it with their videos exceeding blog posts. Love the podcast? Thanks! Make sure to 'Like' and Subscribe! For more information on Waverley Knobs: http://www.waverleyknobs.com Join us for the conversation! Facebook - http://www.facebook.com/waverleyknobs Twitter - http://www.twitter.com/waverleyknobs Instagram - http://www.instagram.com/waverleyknobs

Part 2 of 2 in our Branding Your YouTube series! Engage, boost viewers and increase subscribers! Ana, Evin and Tatiana go over the necessary visual and textual content that you need for an impactful YouTube channel. Whether you are a business or an individual, this is a must listen! Titles of Videos: - Direct Method vs. Magazine Article Method f you are not great at creating catchy titles, try these: https://www.portent.com/tools/title-maker http://www.title-generator.com/ Description Content: It gets overlooked by the video itself. A great description can be very important though as it not only tells a viewer what the video is about but also YouTube itself when compiling search results. Note: YouTube will only show around the first 157 characters of your description in its search snippets and Google, slightly less in its Universal Search results. Make this first part of your description as engaging, and informative as possible. Video Thumbnails: YouTube will give you an option of choosing from 3 different stills that it pulled from the video. This can be handy but sometimes it is not always the best. There is no guarantee that those photos will be something that best represents the point you are trying to get across or are something engaging enough to garner attention. If the 3 choices do not meet the needs of the video, you are able to add your own image. There are a few options you can do at this point. Examples of creating and uploading your own thumbnails: Ex. 1 - https://www.youtube.com/results?search_query=Waverley+Knobs+Groundwork Ex. 2 - https://www.youtube.com/user/marieforleo Playlists: YouTube gives you the ability to create Playlists. This means you can create a method of grouping videos together. There are two fantastic benefits to this. Being Social: YouTube is not just a storage space for your videos or a search engine in order to find videos - it is a social media platform! Also, enjoy our surprise ending as we decided to have a bit of fun after wrapping up our 2 parter on YouTube branding! Want to learn more? Make sure to listen to Episode 16 (part 1) for information on: - Channel Name - Profile Image - Cover Page - Channel Trailer Recorded at Waverley Knobs of Boston, MA. For more information, please visit: http://www.waverleyknobs.com Lets get social! Facebook - http://www.facebook.com/waverleyknobs Twitter - http://www.twitter.com/waverleyknobs Instagram - http://www.instagram.com/waverleyknobs YouTube - http://www.youtube.com/c/waverleyknobs

YouTube is for video file storage, right? Once I upload to it, I will get a ton of people watching and engaging, right? These are very common misconceptions that can hurt the work you are attempting to put out there. We have come across several businesses, of varying industries, that said they never received much of a return on video but when we asked "What did you do with your video?", we found out why. There response was that "We put it on YouTube." To which we would respond with "Ok, but what else did you do?" There is so much more that needs to go into your YouTube page/channel than just uploading a video and walking away. Some key factors we focus in on for YouTube Branding (part 1) are: - Channel cover-page - Channel profile image - Channel name - Channel trailer (Featured Intro Video) People's time has become a HUGE investment so you need to make sure to show proper value and branding. For more about us at Branch-Out, please visit: http://www.WaverleyKnobs.com Resources mentioned: https://www.youtube.com/user/marieforleo (Channel Trailer Example) More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser “Digital design is like painting, except the paint never dries.” - Neville Brody The right digital design is impactful and says everything about your brand and company work ethic. You want to make sure that all of our content is consistent and tells the right story but sometimes companies come across a situation where they cannot bring on a professional graphic designer. This could be because you are a bootstrapping entrepreneur or you are looking for something small you can share on social media. With those situations in mind, we have come up with a list of 4 tools that can assist you in creating impactful digital content that you can easily share with your audience. 1. Canva 2. Pablo by Buffer 3. PicMonkey 4. Recite In this podcast, we not only breakdown what each tool is but how it works and what is the best use of them. We also cover when it is important to put away the free tools and go straight to a graphic designer. More information can be found on our blog at: Waverleyknobs.com/blog More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

The Lost Art of the Business Card and (How It Can Stay Relevant In the Digital-Age) Today we are going to give credit where credit is due to the lost art of the business card by talking about: - How your business card represents your brand - A few ways of making your business card leave the proper impact - How business cards can help you make the sales process easier - How the business card can stay relevant in the Digital-Age Business Card Brand Representation This involves several factors such as: - Type of font used - Color schemes - Typography of the textual information - Continuity to other digital and printed collateral Your choice of typography can speak volumes about your company’s style and philosophy. Just think about the stark difference between newspaper print and graffiti. Those typestyles denote very different stories and very different markets. Here are a few factors that makeup typography: - Kerning – spaces between letters - Alignment – Left, center or right aligned - Size - Secondary Font – accent font that can be used for elements like tag lines Business Cards And The Sales Process This may seem pretty obvious but to those of you who are just relying on LinkedIn, this one is for you. Business cards assist in exchanging information (you know… those little things like email and phone number). If you skip out on this process and just connect on LinkedIn, you are actually making your job harder. Not only does the person you’re speaking with not have your direct contact information but now you don’t have theirs either. Even though there’s an option for people to list their contact information in their LinkedIn profiles, many don’t. Also, any professional social seller will tell you that social media (like LinkedIn) is not for selling but for creating conversations in order to make a warm contact via phone or email. So even if you’re connected with them on LinkedIn, you will still need to get their direct contact information. Business Card Relevancy In The Digital-Age One easy tool that has been used on and off is the QR Code. You can easily create a free QR code online and tie it into your design on your business card. This way, not only does a connection have your direct contact information but they can scan the QR code (via a multitude of free scanning apps) which can take them directly to your website or even LinkedIn profile. Also, if you want to avoid scanning a QR code all together, there are business cards with built-in NFC technology. “NFC is a form of wireless communication that allows the flow of information between two devices.” All current Smart phones have an option to turn on NFC (an evolution from RFID). With these types of business cards, an NFC chip is built into your business card and you can program it to lead the individual scanning the card to anywhere you want. It could automatically bring up your website; it could bring up directions on how to get to your location or even to bring up your app. Whether it is about telling your brand, assisting in making an easier sales process or connecting to digital collateral, business cards still have an impact; it is just about how you use it. Just like any other tool, if you don’t use it correctly or rarely, you will never see the benefits of it. More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

As the saying goes, "A picture is worth a thousand words." Those thousand words tell the story of your company, its' work ethic, industry authority and so much more! It is not only important to have strong graphic and web design but also understand the elements that make it successful in the first place. Tatiana puts on her design hat while pulling from her history of psychology to talk to us more on facets to better understand the psychology of digital visual media and how they affect the overall message of a company. Visual Psychology Font - What are Serif Fonts - Fonts without the little 'feet' are easier to see on small screens and seem more modern. - Types of Fonts - Know Sans fonts. Ex. Open Sans (nice shape/people use it. Why people use it. Easier to read) - Negative of Sans Serif fonts. - When do Serif fonts work? Green - Unofficial Primary Color - Why nature impacts this and amounts of shades we see. - People can see more variations of green than any other color; and each shade provides a different meaning. - Why colors like brown, red or blue don't stand out as much - Fun fact: 49 shades of green exist with Crayola Crayons Crowd Sourced Content - Visual media exists to engage people, so why not have your audience create the content for you? This is a popular trend on social media. - Hotels and Instagram - Company contests (restaurants do this a lot - Bon Me #Smilewithbonme - support domestic violence victims) - Gain more authority because people are engaging with your brand directly - Showing product use in multiple ways without spending Responsive Design - Mobile Friendly (Resizing / keeping format & general structure / layout using space correctly / keep things modern & fresh) - Shows professionalism, being up to date, that you think about customers & how they interact with you - Still controls where viewer focuses and travels to on website BONUS: Google - Links and navbars (DIV wraps etc). Classification for Google to understand and refer to your site correctly More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

Video is an exponentially growing trend. Remember when it was enough to have a decent looking website with some Microsoft WordArt graphics? You were the future! Now, websites have grown up and need to be top notch: professional photography, modern interface, and on top of trending aspects, like video. Keeping up with the quick pace of changing marketing tactics and trends is very difficult and takes a lot of dedication and social comprehension. A company video is an important tool to invest in but only if done right. A poorly produced company video will only hurt your business, so it’s important to follow these 10 tips so you can reap the plentiful benefits of a professional & creative video. More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

Alex and Evin discuss some reasons why hotels may be seeing booking abandonment on their websites. We know guests are looking for easily accessible information, stress free booking, and honesty/transparency. Can hotel video production help ease the guest experience? We all have gone to a hotel and been disappointed by a misleading location or photos that look nothing like the real thing. Honesty is more important today than ever. Guests are very skeptical as well as overburdened with options. Those that provide the most transparent and easily accessible information are seen as much more trustworthy. If hotels recognize the need for guests to have an enjoyable booking experience, they must embrace creating content on their website centered on what the guest wants to find out. If not, that shows that the hotel cares more about themselves than creating an easier guest experience! More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

What do Shakespeare, Steinbeck, and Spielberg have in common? Well, aside from the obvious alliteration of their names, these men are all considered to be great storytellers. Regardless of the platform – on stage, print, or screen – they, like so many other writers, have captured the attention of audiences around the world through engaging stories. In his book The Seven Basic Plots: Why We Tell Stories, Christopher Booker asserts that nearly every story ever written can be broken down into one of seven fundamental narratives. It may seem depressing at first but that story you’ve worked so hard on has been told before and will be told again. Fret not! More information about us: http://www.WaverleyKnobs.com Facebook: https://www.facebook.com/branchoutpodcast https://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs [Sample Transcription of Episode:] Alex: My name is Alex. Anna: And, I’m Anna. Alex: And, today, we’re going to be talking about elements of storytelling you should be using when making a company video. But, before we jump into the tips, we first need to make sure that you know your story. Anna: Everybody has a story including businesses and it’s more important today than ever to convey your story because I don’t know about you but I feel like my generation has grown up mistrusting a lot of corporations, a lot of businesses so it’s important to know who you are and convey that to your audience. Stories come in many forms for businesses whether you have a story behind the product you’re selling, the services you’re providing, the information you’re offering, it can span a whole variety of things; so, it’s important to know who you are and who your demographic is. So, Alex, why is video the best way to tell your story? Alex: Great question. You may be thinking there’s a million ways to tell a story. You can do an article, a blog, photographs; but, why is video best? Video appeals to the senses. You know, it’s a way of mixing the images, the sound and everything altogether to engage people. You want to grab people’s attention and you want to hold it and videos do that better than anything else. It’s also a way of drumming up emotions. You know, videos make us feel things. It’s either happy, sad, excited, scared, who knows; but, it’s a great way of, you know, making those emotions come out in people that you get better than, you know, say an article or a picture and the real key is to make sure that those emotions that people are feeling are the emotions you want them to feel in the video. Without further adieu, let’s jump into Tip #1. Anna: There are many techniques used in film and we’re going to take some inspiration from one of our recent favorites and old favorites, Star Wars! So, stories don’t have to be in chronological order. Often, starting in the middle of your story is the most engaging and then you can go into the intro and then conclusion. Event videos are one of the best ways to use this technique and it’s actually called In Media Res. Instead of showing like setting up and, you know, the whole crew putting the plates and all that stuff down to your film footage of the event itself, you’re seeing the people, the music, the energy that the event brings. It’s more engaging to actually see the event itself. [Listen to the entire episode for more and subscribe, today!]

Intel, Chipotle and several other companies are realizing the importance of Brand Entertainment but what is it and how can you utilize it to tell your story? Listen as Evin gives you concepts, facts and strategies of making Brand Entertainment a part of your 2016 marketing plan! Key Facts: 1. Brand Entertainment should be a compliment to your marketing strategy through connecting to your audience (target market). There are 2 main ways of doing this. 2. Brand Entertainment is an investment but it isn't too much work. Trust in the factors that you already have such as your brand and knowing your target market! 3. Set goals for your campaign. Know what the "so what" factor is for this video or series. 4. Content breeds content! The process if the social video is just as important as the final product. Make sure to share the process and get people engaged before they even see the final project! 5. You don't need a big name actor in the production! Let the story and the production quality gain the engagement for you. More information about us: http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs

Having a story (brand) is vital but how are you sharing it? Learn 3 key corporate video techniques that can assist you in sharing your brand while gaining the engagement you deserve! Key Facts: 1. Videos are not just for sales! They can also leave a huge impact on your employee relationships as it is a way to show employee recognition. The Aberdeen Group found that "60% of Best-in-Class organizations states that employee recognition is extremely valuable in driving individual performance." 2. We are naturally more engaged by the human face. We become drawn in and pay attention right away. Video testimonials will gain engagement and a strong sense of connection to your target audience. 3. Event videos have multiple purposes just like culture videos. They are fantastic for marketing purposes but it also adds value to your sponsors and clients! Liked what you heard? Make sure to read our blog on the Video Trends of 2015! http://waverleyknobs.com/2015/12/30/year-in-review-2015-video-trends/ More information about us: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources: Why Business Transparency Should Be the Norm - https://www.entrepreneur.com/article/244474 Tom's Shoes - http://www.toms.com/ Employee Recognition - http://go.globoforce.com/rs/globoforce/images/AberdeenReportNovember2013.pdf Facebook's LA Office - http://la.curbed.com/2016/2/1/10942868/facebook-los-angeles-office-playa-vista

2015 was the year of video but it was still underutilized! Catch up on all of the trends in corporate video production from 2015 and see how you can apply them into the new year! Evin and Alex dive into the trends as why as why they even became trends in the first place. The three core concepts are focused in on Mobile Devices, Interactiveness and Drones. 1. 2015 was a big year for mobile device videos in more ways than one. As people shifted from large screens to pocket-sized, videos became shorter and more engaging. Businesses spent more money on mobile video advertisements this year and show no signs of slowing. The recording capabilities of smart-phones also improved in 2015 – manual focus, image-stabilization and other options made mobile devices a great camera that happened to have a phone attached. Our short film, shot on the LG V10 in low light, is a prime example of mobile device movie-making. (The Heist: https://www.youtube.com/watch?v=rKD3HwCrZVM) 2. People love videos because they offer an escape from reality. Interactive videos further that feeling by putting the audience inside the film and were quite popular in 2015. Instead of skipping advertisements, visitors are drawn to these videos because they offer an experience, like allowing visitors to choose their own ending. Target took full advantage of this trend and technologies available when they created an interactive video for Halloween this year. 3. There’s no better way to break the monotony of ground-level productions than by moving to the sky. Easier access to drones raised the bar – literally – enabling filmmakers to capture beautiful aerials shots like never before. As with any new technology, there comes a bit of a learning curve, but drones are excellent tools for creating a unique video. These video trends are really starting to soar! Want more trends on Video? Visit our blog article that discusses more at: http://waverleyknobs.com/2015/12/30/year-in-review-2015-video-trends/ More information about us: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources: 2015 Video Trends - http://waverleyknobs.com/2015/12/30/year-in-review-2015-video-trends/ LG V10 - http://www.lg.com/us/mobile-phones/v10 Coldplay Ink Video - http://www.coldplay.com/ink/ Run The Jewels "Crown" Video - https://www.youtube.com/watch?v=JCNzOQ2Ok8s Target Halloween Interactive Video - http://marketingland.com/target-debuts-spooky-interactive-360-degree-video-ads-showcase-halloween-merchandise-147424

Video should be a new member to your PR arsenal. Listen as Evin and Alex talk about all the major benefits of video in order to get your message across to your market and stand-out against the competition! Key Facts: 1. Video supplies you and the press with potential viral content that can spread a message while engaging a larger audience. 2. Utilizing social influencers has been a big topic over the past year. With video, you will have a better opportunity to gain their attention and give them content that they would be willing to share with their followers. 3. Remember that PR isn't just about relationship creation but also relationship retention. Keeping your audience can be just as important as gaining to members of that audience. 4. Not sure on what to do for a video? Have no fear! It is not hard to repurpose content, such as press releases, in order to give them some visual "oomph"! More information about us: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources: Video - The Extra Member Of Your PR Team (info-graphic): http://waverleyknobs.com/2015/12/03/video-and-pr/ 5 Tips on Creating Video Content for Public Relations - http://www.toprankblog.com/2011/12/5-tips-video-content-for-pr/ 3 ways video helps with PR - http://www.prdaily.com/Main/Articles/3_ways_video_helps_with_PR_14600.aspx

In episode 5 of Branch-Out, Evin and Alex talk about the staggering abandonment rate that hotel websites suffer from. They delve into some factors that can cause that abandonment and how to lower the rate in order to turn site visitors into hotel visitors! Key Facts: 1. Hotel websites face a 70% abandonment rate which means people visit but they are not booking. 2. Hotels are not fully utilizing images that connect visitors the full experience and interaction they will have. Many images are merely of the city it is in, the building facade or empty spaces within the hotel. 3. Simplify the booking process! Utilize a booking widget and have it right on the homepage. People are visiting the hotel website specifically to book as they have done research elsewhere. 4. Be mobile friendly. Over 60% of prospects interacting with your company, is accessing you through a mobile device. 5. Don't place too much weight on word-of-mouth and lists of amenities. Start taking back your messaging through videos, photos, and the design of your website to drive bookings. 6. Watch out for hotel horror stories - make sure to listen to the end of the podcast to find out about some of ours! P.S. it may or may not involve dead bodies and adult film sets. More information about us: https://www.facebook.com/branchoutpodcast http://www.WaverleyKnobs.com/about Facebook: http://www.facebook.com/waverleyknobs Twitter: http://www.twitter.com/waverleyknobs Instagram: http://www.instagram.com/waverleyknobs Resources: Video & The Guest Experience - http://waverleyknobs.com/2016/01/05/video-the-guest-experience-hotel-video-productions-roi/ What Hotels Can Do For Lowering Hotel Abandonment (Info-graphic) - http://waverleyknobs.com/2015/12/10/hotel-abandonment/ Why You Need A Video Marketing Strategy - Now! (Hospitalitynet.org) - http://www.hospitalitynet.org/news/154000320/4073447.html?utm_content=bufferf997f&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer