Podcast appearances and mentions of joel beckerman

“When we're creating sonic identity systems, [the] people we're dealing with are experts in absolutely everything in their job except this.” Joel Beckerman, Founder of Made Music The world's only podcast solely dedicated to audio ads is back with a new episode! Presenting Ad Infinitum Season 2, Episode 3 - "Branding with your Eyes Closed." Host Stew Redwine (Oxford Road's VP of Creative Services) welcomes a person whose name is so synonymous with sonic branding, he needs his own Sonic logo. Joel Beckerman is the author of Sonic Boom and the Founder of Made Music, an award-winning global sonic branding agency racking up wins with every brand from Tostitos to AT&T. Join Stew and Joel as they cover all the major and minor notes of sonic identity and break down radio heavyweights like Whole Foods, Vicks, and Xfinity.

The MLB regular season is over, and the playoff picture is finally clear for 2023. Newsletter co-authors Eric Fisher and David Rumsey take a look at which teams made the cut, and how the new rules will affect the postseason. Fisher and Rumsey also discuss the scenes in Boulder after Colorado played USC, and the takeaways from this year's Ryder Cup. Plus, senior writer Owen Poindexter sat down with Joel Beckerman — composer of some of the most iconic theme songs in sports.

“This is about an enhancement. This is about a more immersive experience, not even an immersive audio experience, but an immersive experience because even if we tried and we just wanted to experience one sense, we can't." Jeanna Isham This week's episode is the second half of my interview with composer, podcaster, and sonic branding expert Jeanna Isham, where we talk about voice technology and Jeanna's inspiration as a podcaster, as well as the unlikely sound lessons we can all learn from Disneyland. A Self-Led Journey We begin with a quick look at Joel Beckerman's book Sonic Boom and the subtle but effective audio strategies that Disneyland employs to make each of its themed sections stand out. Jeanna goes on to talk about her podcasting career and how it began as an effort to learn more about the audio side of marketing, and then as a way of sharing what she's learned with others. “Through all this, I found the lack of sound strategy," she explains, “and as a musician, I was like, why would you just throw this in? So I started this self-led journey into sound marketing and realized that there was a lot missing."   The Beginning of Sound Next, we discuss her Sound in Market online course, which is linked below along with her website. “We go back to the beginning of sound,” Jeanna says, “and realize that we are sound, and we do make sound, regardless of what you think, so why don't we make it on purpose?”  She explains that sound makes a quicker sensory impression on the brain than sight and that user experience and voice AI design in particular can benefit from a more creative audio approach. "I want to open up the possibilities in your brain. I want your brain to start spinning and thinking independently of what I'm saying."   Needing to Untether We wrap up with a look at the future of audio and media technology, both its dangers and the potential it holds. “We have become so oversaturated with technology and visuals,” she says, “and just being on that people need to untether, and just take a break from it.” Jeanna and I discuss Mindshare's Media Dystopia web series, and the effort to keep up with emerging technology as well as successfully engaging the human beings behind it. “It hurts my heart when something doesn't land, but it's because of execution.” Next week will be my 100th episode – be sure to check it out! Connect with the Guest Website: https://www.dreamrproductions.com/ (https://www.dreamrproductions.com/) Follow Jeanna Isham on Facebook: https://www.facebook.com/DreamrProductions/ (https://www.facebook.com/DreamrProductions/) Connect with Jeanna Isham on LinkedIn: https://www.linkedin.com/in/jeannaisham/ (https://www.linkedin.com/in/jeannaisham/) Tweet with Jeanna Isham on Twitter: https://twitter.com/Jeanna_Isham (https://twitter.com/Jeanna_Isham) Connect with the Audio Branding Podcast Book your project with https://voiceoversandvocals.com/ (Voice Overs and Vocals) : https://voiceoversandvocals.com/ (https://voiceoversandvocals.com) Tweet with me on Twitter : https://twitter.com/JodiKrangle (https://twitter.com/JodiKrangle) Watch the Audio Branding Podcast on YouTube: https://www.youtube.com/c/JodiKrangleVO (https://www.youtube.com/c/JodiKrangleVO) Connect with me on LinkedIn : https://www.linkedin.com/in/jodikrangle/ (https://www.linkedin.com/in/jodikrangle/) Leave the Audio Branding Podcast a written review at https://lovethepodcast.com/audiobranding (https://lovethepodcast.com/audiobranding) or https://voiceoversandvocals.com/talktome/ (leave a spoken review) at https://voiceoversandvocals.com/talktome/ (https://voiceoversandvocals.com/talktome/) (Thank you!) Get my https://voiceoversandvocals.com/audio-branding-strategy/ (Top Five Tips for Implementing an Intentional Audio Strategy) https://voiceoversandvocals.com/audio-branding-strategy/ (https://voiceoversandvocals.com/audio-branding-strategy/) Editing/Production by https://humbertofranco.com/...

Crefovi's daily updates: How white guys baby boomers are still monopolising the central stage and discourse, such as Joel Beckerman and Alfons Karabuda, while and when they have nothing else but thin air on which to base their assertions and claims of "the streamers and platforms ripping off all their IP by way of buyouts". And the Festival de Cannes managers, such as Séverine Abhervé and Jérôme Paillard, as well as French collecting society SACEM brass, such as Claire Giraudin, let those old farts have their way! #JoelBeckerman #AlfonsKarabuda #JohnDebney #SACEM #festivaldecannes

Learn about the remarkable relationship between sound and marketing. Can a sound make you buy something? When you first hear that question, you might be tempted to say, “Of course not!” After all, most of us have no memories of sound impacting our purchasing decisions. But Sonic Boom (2014) argues that sound has a more powerful impact on our lives, emotions, and buying habits than we realize! In fact, the authors’ research indicates that our relationship with sound can even be an incredible marketing tool! Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at hello@quickread.com

In this episode, we spoke with Nurit Nobel, who is living in Stockholm, Sweden where she’s working on her PhD. Nurit is a co-founder of Impactually, along with one of our favorite guests, Christina Gravert, PhD. Impactually is a behavioral science consultancy that is firmly grounded in both academic rigor and real-world experience. Nurit, who is related by marriage to the family associated with the Nobel Prize, talked about Impactually’s BOOST model, which is a practical tool for behavior change. The majority of our conversation was focused on a client case study about de-biasing the recruitment and hiring processes. Her client’s intentions were all in the right places; however, the firm still ended up hiring new employees that were fundamentally the same as the existing employees. The research Nurit relied on to de-bias the hiring process was originally conducted by Iris Bohnet at Harvard, and it is focused on modifying the process in order to overrule our natural biases. Nurit and her team put the research to good use and our discussion dove into the nitty gritty of the issues they dealt with as well as the results they’re getting under the new process. We also talked about the Lindy Hop, a pre-World War II dance developed in Harlem, and Sweden’s fascinating revival of it. We hope you enjoy our conversation with Nurit Links  Nurit Nobel LinkedIn: https://www.linkedin.com/in/nnobel/ Twitter: @nuritnobel Impactually: http://impactually.se and https://impactually.teachable.com/ for the BOOST online course Iris Bohnet, PhD, Harvard University: https://scholar.harvard.edu/iris_bohnet/home Kahneman & Levav on judges after lunch: https://www.theguardian.com/law/2011/apr/11/judges-lenient-break Christina Gravert: https://www.linkedin.com/in/cgravert/ South by Southwest (SXSW): https://www.sxsw.com/attend/ Richard Thaler: https://en.wikipedia.org/wiki/Richard_Thaler Dan Ariely: https://en.wikipedia.org/wiki/Dan_Ariely April Seifert, PhD: https://www.aprilseifert.com/ Laurie Santos and the GI Joe Effect: https://www.youtube.com/watch?v=GimHHAID_P0 Brexit: https://en.wikipedia.org/wiki/Brexit  Muzak: https://en.wikipedia.org/wiki/Muzak Lindy Hop: https://www.youtube.com/watch?v=u7KO7b9qbfU Frankie Manning: https://en.wikipedia.org/wiki/Frankie_Manning “Sonic Boom,” by Joel Beckerman: https://thesonicboom.joelbeckerman.com/ Tim Houlihan, “Washington Square”: https://soundcloud.com/timhoulihan/washington-square Kurt Nelson: @motivationguru and https://www.linkedin.com/in/kurtwnelson/ Tim Houlihan: @THoulihan and https://www.linkedin.com/in/tim-houlihan-b-e/ Check out the Behavioral Grooves website: https://behavioralgrooves.com/

Sound can have serious impacts on our health and wellbeing. And there’s no better place to think about health than hospitals. According to Joel Beckerman, sound designer and composer at Man Made Music: "Hospitals are horrible places to get better." Hospitals can be bad for your health because hospitals sound terrible. But sound designers and health care workers are looking to change that. This is part two in a two-part series supported by the Robert Wood Johnson Foundation about how sound can be designed to reduce harm and even improve wellbeing. Sound and Health: Hospitals Learn more about Sonic Humanism

Sound can have serious impacts on our health and wellbeing. And there's no better place to think about health than hospitals. According to Joel Beckerman, sound designer and composer at Man Made Music: "Hospitals are horrible places to get better." Hospitals can be bad for your health because hospitals sound terrible. But sound designers and health care workers are looking to change that. This is part two in a two-part series supported by the Robert Wood Johnson Foundation about how sound can be designed to reduce harm and even improve wellbeing. Sound and Health: Hospitals Learn more about Sonic Humanism

This week, we're digging deep into how to craft compelling audio experiences in your voice app by using sonic branding and sound design, with Audio UX Co-Founder and CMO, Eric Seay.In this episode: sonic brandingWe're advancing the conversation we had with Joel Beckerman of Man Made Music on scoring voice experiences, and get into specifics of how to make your VUX sound better with a combination of sonic branding and sound design.We discuss:The resurgence of audioWhy is sonic branding and sound design are importantWhere and how to use sonic brandingHow sonic branding applies to voiceWhat's missing in voice from a sound design perspectiveThe anatomy of an Alexa skill and where sound design can make an impactThe 4 As: Audio As An Afterthought, and the perils of putting audio lastChallenges in sound design and audio branding, including celebrity voiceoversAbout Audio UX and Eric SeayAudio UX are a sound design and sonic branding company helping brands create a holistic Audio Aesthetic by developing an Audio DNA that is extractable, expandable, and effortlessly deployable into virtually any brand moment.Co-Founder and CMO, Eric Seay, has a background in audio production and composition, working on sound design and sonic branding initiatives for global brands.Earn monthly recurring revenue from your skills/actionsIf you build skills/actions for clients, then you can earn money from them each month through Speebly.Speebly let's your client's skill/action be accessed and interacted with via your client's website.Sign up your client to Speebly and you'll get a share of the monthly subscription fee.Plus, if you've already built the skill/action in Dialogue Flow, it'll take you 5 minutes to set up.Find out moreLinksAuxnyc.comAUX on TwitterAmazon Alexa BlueprintsAmazon Alexa sound libraryInvocable shuts down See acast.com/privacy for privacy and opt-out information.

This week, Dustin Coates and I discuss the importance of sound design in voice experiences with the founder of Man Made Music, Joel Beckerman.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioSound design for voice experiencesMan Made Music were voted the third most innovative company in music, behind Apple and Spotify. Its founder; author and composer, Joel Beckerman, has scored experiences for the worlds most iconic brands, including AT&T, Disney, Nissan, Mercedes, Southwest Airlines and IMAX, to name a few.On this episode, Joel joins us to discuss:The importance of scoring experiences, such as theme parks and electric carsBranding opportunities within sound designSonic cues and subtletyUser centric sound designWhat's missing from most voice experiences?What happens when you recreate the sound scapes for three Alexa skills?Are smart speakers changing audio branding?What's involved in creating a sonic identity?The importance of a brand anthemHow brands can get started with sonic branding for voice assistantsWhat will the future sound like?LinksVisit the Man Made Music websiteCheck out Joel's book: The Sonic Boom: How Sound Transforms the Way We Think, Feel and BuyVisit Joel's websiteFollow Man Made Music on TwitterWatch all of the IMAX videos See acast.com/privacy for privacy and opt-out information.

In this episode of Expert Opinion, BrandingBusiness Founding Partner Ray Baird talks with Joel Beckerman, Founder and Lead Composer at Man Made Music.  Sonic branding has become an integral piece in a comprehensive brand strategy, creating an experience that establishes an emotional connection.  Listen as Beckerman explains how the sonic brand strategy is developed and created to help B2B brands stand the test of time.

Joel is founder and leader of MMM, Man Made Music is a strategic music and sound studio. MMM score entertainment and brand experiences by creating and curating soundtracks and sonic ids. Joel Beckerman is an award-winning composer and author and had the vision to set up MMM, when very few saw the value in sound. Fast forward to today and Joel is a leader in his field and his services employed by Global, forward-thinking brands. Joel is author of the great book 'The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy'. We discuss the book, the main insights and how you can use sound to transform your brand and yourself.

You might not know his name, or recognize his face, but more than likely you’re familiar with his work. Joel Beckerman is an award-winning composer, music producer for film and television and founder of Man Made Music, a company that specializes in what’s known as sonic branding. They’ve produced sounds for global giants like Disney, NBC and AT&T. We recently caught up with Joel at Made Made Music’s studios in Lower Manhattan to talk about the power of music and sound in our lives, as well as his advice for success.

You might not know his name, or recognize his face, but more than likely you're familiar with his work. Joel Beckerman is an award-winning composer, music producer for film and television and founder of Man Made Music, a company that specializes in what's known as sonic branding. They've produced sounds for global giants like Disney, NBC and AT&T. We recently caught up with Joel at Made Made Music's studios in Lower Manhattan to talk about the power of music and sound in our lives, as well as his advice for success.