Podcasts about leap wireless

Interview with SVP & CMO of Qualcomm Technologies, Don McGuire Don McGuire, SVP & CMO at Qualcomm Technologies, head global marketing, spanning all areas of digital strategies. With 25 years of experience, he led at Intel, Kyocera, Leap Wireless, and Sprint PCS. In this insightful podcast episode, Don McGuire highlights the significance of efficient innovation within budget constraints. Don explores reimagining MarTech for enhanced customer journeys, managing decision impacts, fostering collaboration, and crafting compelling brand narratives. From strategic partnerships to overcoming bureaucracy, he emphasizes the value of multi-channel marketing and cultivating a collaborative culture for successful innovation at Qualcomm. On The Menu: 1. Balancing Innovation and Budget: Leveraging digital toolsets for efficient innovation while managing costs. 2. Catching Up in MarTech: Reimagining MarTech to improve the customer journey and meet benchmarks. 3. Managing the Impact of Difficult Decisions: Addressing delays and considering time to market, competitiveness, and KPIs. 4. Overcoming Bureaucracy: Cultivating a collaborative culture at Qualcomm to foster innovation. 5. Storytelling and Brand Development: Prioritizing a strong brand story for successful brand execution. 6. Strategic Partnerships and Multi-Channel Marketing: Focusing on win-win partnerships and omnichannel approaches to reach diverse audiences effectively.

Analysts Don Kellogg and Roger Entner discuss the latest news in telecom, media, and  technology.  0:26: There's a new prepaid brand on the scene: Total by Verizon. Roger shares the scoop. 2:26:  Comparing Total to Metro and Cricket.  5:35:  The benefits of assisted sales at holiday time. 6:29:  Comparing digital sales and assisted sales now and what worked better pre-pandemic and why.  Tags: telecom, telecommunications, business, wireless, cellular phone, cellular service, Recon Analytics, Don Kellogg, Roger Entner, Total, Verizon, pre-paid, Straighttalk, Simple Mobile, Tracfone, AT&T, Leap Wireless, Cricket Wireless, Metro, no contract,

“When you used to think about branding, you’d be thinking about advertising. Now it’s about building trust.” This week on the On Brand podcast, I welcomed back Aimee Irwin from Experian Marketing Services. Since we last spoke way back in 2019, the world has been dealing with the impact of the COVID-19 global pandemic. As a result, consumer behavior has changed in ways marketers need to know about. Aimee breaks it down this week on the show. Enjoy! About Aimee Irwin Aimee Irwin serves as VP of Strategy and Partnerships at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights How can brands build trust for consumers impacted by COVID-19? “The consumer has to be at the heart of your strategy. There has to be an appropriate value exchange that happens there in terms of the data collected and consumer control.” What are some examples of brands using smart data? Aimee joked that Amazon is a great example but isn’t a great case study as they “collect lots of data from their customers through several interactions.” She then went on to highlight some innovative things Nordstrom and DSW are doing. What’s one thing marketers can do right now to move the needle? Once again, Aimee reminded us all to develop customer-focused strategies. What brand has made Aimee smile recently? She shared a story about how something as simple as a gift card in the mail from American Express made her day. The little things matter. To learn more, go to Audiences @ Experian Marketing Services. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Customers' shopping habits are shifting toward online, and this trend has accelerated during the pandemic. “These changes will help us deliver services to customers in a way they prefer,” according to spokesman Jim Kimberly. Wave7 Research last week first reported that Cricket was planning to close “hundreds of doors,” citing a source familiar with the matter. AT&T acquired the Cricket brand from Leap Wireless in 2014. Cricket is not the only brand experiencing permanent store closures. In late April, multiple sources reported that T-Mobile was closing more Metro by T-Mobile prepaid stores. T-Mobile did not provide a number of stores set for closure but said it was “optimizing” its retail footprint “as a normal course of business,” acknowledging that it notified some dealer stores that it was transitioning them to T-Mobile stores and closing a “small number” of redundant locations. Speed is key with Wi-Fi, and the category has certainly been moving fast as of late. First came Wi-Fi 6, a brand-new, faster version of Wi-Fi that started hitting the market in 2019. Now, after a unanimous vote in April, the Federal Communications Commission is opening up an entire new band of spectrum to accommodate next-gen devices designed to tap into it. The Wi-Fi Alliance, an industry group that manages Wi-Fi nomenclature, branded this new spectrum and the devices that can take advantage of it under a new name: Wi-Fi 6E. The first such devices are expected to begin hitting stores by the end of this year. One industry-funded report claims that, along with providing faster speeds and new room for growing internet traffic, the move will generate more than $180 billion in US revenue over the next five years. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/georgiastalk/message Support this podcast: https://anchor.fm/georgiastalk/support

“The constant today is still that the consumer is at the heart of everything.” In a career spanning big brands and early-stage companies, Aimee Irwin has been at the forefront of strategic marketing and advertising. Despite the fact that big data is bigger than ever before, it’s nothing without the ability to effectively manage it and create meaningful connections with customers. We discussed all of this and more on this week’s episode of the On Brand podcast. About Aimee Irwin Aimee Irwin serves as VP of Strategy at Experian Marketing Services. Aimee is a skilled strategy and corporate development executive with deep experience in digital marketing and advertising and track record of success in developing and building profitable new digital and mobile businesses at both early-stage and public companies. Aimee led strategic partnerships and strategic initiatives for Nielsen’s Marketing Cloud where she negotiated and managed strategic data and identity management partnerships supporting Nielsen’s data targeting and marketing effectiveness businesses. Aimee also served as SVP of Strategy and Partnerships at Verve Mobile, a leading location-based mobile advertising platform. At Verve, Aimee developed and led Verve’s mobile application business and inventory partnerships with hundreds of media companies. Prior to Verve, Aimee was VP of Strategy and Corporate Development at AOL, where she was responsible for strategic planning, mergers and acquisitions, and strategic partnerships for AOL’s advertising businesses. Previously, Aimee held executive positions at several successful internet and mobile companies including: Lightningcast, an Internet video advertising company now part of AOL, Leap Wireless, a large U.S. wireless carrier and Backwire, an internet and mobile marketing company acquired by Leap. Aimee started her career in consulting with KPMG and Bain and Company. Aimee has a BS from Georgetown University and an MBA from Kellogg. Episode Highlights The constant in marketing today? Drawing on her experiences working for both big brands like Experian and AOL and emerging companies, Aimee shared her thoughts on the one constant in spite of all of the big data: “The consumer is at the heart of everything.” We can build on this further with the new data we have at our fingertips. “With mobile, the opportunity is huge.” While mobile has been on the marketing checklist for decades now, the opportunities have gotten richer with the evolution of both consumer data and smartphone technology. Aimee shared examples such as loyalty and advanced tools that help enrich brands' relationships with their consumers. What’s an example of a branding win driven by big data? As a frequent traveler, Aimee spends a lot of time on the Marriott-Bonvoy app. The data based on her travels allows them to share highly relevant mobile messages with her as she’s on the go. What brand has made Aimee smile recently? She shared her experiences with the salad brand Sweetgreen, and how they communicate with her in an authentic, transparent way. To learn more, go to Audiences@Experian. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Stitcher, Google Play, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Tii - iTem 0260 - A Desolate Wasteland Android is  Links Mentioned in this Episode: Today's Sponsor:  Warby Parker - use Promo Code Tii for free shipping SHIELD Act: a bill to stop patent trolls Second Lock Screen Bypass in iOS 6.1 Documented - Mac Rumors Latest iOS 6.1.3 beta fixes exploit used in Evasi0n jailbreak There's A New iPhone Update Coming  iPhone sales at Leap Wireless are half of what was forecast Rumor: Apple planning $330 polycarbonate iPhone Recording Pro for iPhone Apple erasing iCloud emails Apple’s International Retail Strategy HP sells webOS to LG for smart TVs Android is a desolate wasteland Why Game Creators Prefer iPhone to Android Ube WiFi Light Dimmer — Kickstarter ChargeCard  Mouth Stick For iPad IPad apps for special needs kids Gridlee Finally Removed from AppStore SketchBook Pro for iPad Boost iPhone Speakers and Volume by 50% Documentary Partially Shot on iPhone Wins Oscar   Apps Mentioned in this Episode: Tii Garageband Adobe Photoshop Touch - iPad Desk Calc Our Guestbook Spy Bot Photography Assignment Generator Social Tiles Recording Pro Touch and Learn Emotions LetterReflex The Social Express Proloquo2go Sketchbook Pro Software Update Killer - Cydia Fullforce - Cydia BTstack - Cydia Contact Fix for 6.x - Cydia Autorespond 2 - Cydia Applocker - Cydia MyVibe - Cydia AssistantEnhancer - Cydia Monocle - Cydia Browse in App - Cydia BattSaver - Cydia EUunlimitted - Cydia 8mm Vintage Camera LEIMobile - Cydia SBsetings - Cydia

  Tii - iTem 0227 - WWDC 2012 Links Mentioned in this Episode: Today's Sponsor is Hover - tii.hover.com Save 25% on custom email with promo code - tiimail   Absinthe 2.0 has arrived! | greenpois0n.com Dev-Team Blog - Pre-DC Ultrasn0w Adds iPhone Unlock for iOS 5.1.1 Apple's Tim Cook 'rules out' iPhone 5 with 4-inch screen | ZDNet Apple CEO Tim Cook's First Time in the Red Chair at D Mac Rumors : Live Coverage WWDC 2012 Apple WWDC 2012 liveblog! -- Engadget Apple - Events - WWDC 2012 An Apple TV reboot could be a game-changer - CNN.com iPad 1st Generation PROTOTYPE on eBay $10,000 iPad Prototype Was ‘Most Likely’ Stolen Twig — Kickstarter Trygger Camera Case - Kickstarter R.I.P. Cisco Cius Futulele for iPad Futulele Apple TV 5.0.2 software update Best New iPad Jailbreak Apps & Tweaks Apple filed patent for stylus back in 2010 Apple to DOJ: Bite me Hulu Walkthrough: Hulu Customer Support Cricket Wireless to Offer iPhone on June 22 Is a $400 Cricket iPhone worth it? Leap Wireless, Sprint to Offer Prepaid No-contract iPhone 4S Sprint's Virgin Mobile to Offer iPhone Virgin Mobile is the cheapest choice  The New iPad's Closest Competitor? CommentCast Facebook phone HOW TO: Use The Facebook Pages Manager App Photos of alleged new iPhone surface Photos: Black and white next-gen metal iPhone backs Schematic Purportedly Shows Next-Generation iPhone 'Mr Trololo' dies in Russia   Apps Mentioned in this Episode: Tii App Garageband Fractile Plus Blender CinePro Voxer MX Tube - Cydia GoodPlayer Futulele Quasar - Cydia Reveal - Cydia CommentCast Tether Me - Cydia Facebook Pages Manager App

Those two crazy companies are back at it. We saw both MetroPCS and Leap Wireless hire strategic advisors in February, which has everyone talking merger again. It won’t be easy this time, just like it wasn’t easy in September 2007. The environment has changed since then, though. So this finally be the time they get together and decide that it’s better to combine forces than to die alone? So click on over to hear the Prepaid Podcast. And don’t forget to subscribe to the podcast so you won’t miss any future episodes. You can also subscribe to the podcast on iTunes. Highlights include: Could any other carriers be interested in either Leap or Metro? Chances are it’s either a merger or nothing, but we did see two postpaid subscribers add tons of prepaid customers in the fourth quarter of 2009. T-Mobile has been adding more prepaid than postpaid for some time now, and they continued that trend. Sprint has put a greater emphasis on prepaid, and added plenty of those customers while losing postpaid. Could either of those companies be interested? Also, another factor for Leap: a new joint venture with Pocket Communications. For now it will help enhance their South Texas network, but given the terms of the joint venture it could also factor prominently into a merger or acquisition. The post Prepaid Podcast, February 2010 — Episode 16 appeared first on Prepaid Reviews Blog.

San Diego-based Leap Wireless (NASDAQ: LEAP) today is launching its Cricket unlimited wireless service in the greater Philadelphia area. That’s the second major market the low-cost wireless provider has entered since January, when Cricket began service in Chicago. The company, which announced its move yesterday, is now forecasting 5.3 million subscribers this year. At the [...]Click here to play