POPULARITY
That Solo Life, Episode 292: Utilizing Zero Click Content for Better Engagement In This Episode In this episode of That Solo Life, co-hosts Karen Swim, APR and Michelle Karen discuss zero click content, a concept that is gaining traction in digital marketing and public relations. As the hosts explore zero click content, they discuss how this approach shifts the focus from merely driving clicks to fostering genuine engagement with your audience. Traditionally, the mantra has been to lead potential clients to our websites, but zero click content allows you to present valuable information in a more digestible format—whether through short text, videos, or engaging visuals—without the need for a direct call to action like "click here." Karen and Michelle highlight the psychological aspect of this strategy, noting that it encourages potential clients to seek out more information on their own, thereby building trust and establishing your clients as go-to resources in their respective fields. This approach also allows PR pros to be creative in their communications. By telling compelling stories and using plain language, we can captivate our audience and encourage them to engage with our content. Throughout the episode, Michelle and Karen discuss practical ways to implement zero click content, such as utilizing social media platforms creatively and producing engaging video content that doesn't require a formal setup. They also touch on the importance of adapting to the changing landscape of search engine optimization (SEO) driven by AI, where bite-sized, meaningful responses to audience questions are becoming increasingly vital. Listeners are encouraged to experiment with their own content creation, using tools like CapCut and Animoto to produce engaging videos and infographics. Have you used zero click content? We would love to hear about your experiences so that we can all learn and grow. Drop us a line at info@soloprpro.com. Don't forget to subscribe, like our content, and connect with us—we love hearing from you! Episode Timestamps 00:00:00 - Introduction to That Solo Life Join hosts Michelle Kane and Karen Swim as they introduce the podcast and acknowledge the challenges faced by PR pros and marketers who work for themselves. 00:00:33 - Shout Out to Caregivers Acknowledge the multitasking nature of PR pros who also serve as caregivers, highlighting the chaos of balancing work and personal responsibilities. 00:00:54 - Introduction to Zero Click Content Discussion on the concept of zero click content and how it shifts the focus from driving clicks to fostering true engagement. 00:01:47 - Engagement Over Clicks Exploring the psychological aspect of zero click content and its role in building trust and establishing authority. 00:02:34 - Creativity in Content Creation How zero click content encourages creativity and storytelling, allowing for diverse formats like visuals and short videos. 00:03:45 - Adapting to Changing Search Trends The importance of adapting to changes in search algorithms and how zero click content can enhance visibility and engagement. 00:04:37 - Interactivity and Serialization Discussing the potential for interactivity in content and the benefits of serializing information to keep audiences engaged. 00:05:56 - The Importance of Bite-Sized Information Emphasizing the need for concise, meaningful responses that resonate with audiences and improve search results. 00:07:18 - Refocusing Content Priorities A reminder that shifting to zero click content is a small pivot rather than a complete overhaul, aimed at building awareness. 00:08:03 - Building New Skills Encouragement to embrace new content strategies as a way to stand out and improve communication with clients. 00:09:49 - Practical Tools for Content Creation Recommendations for tools like CapCut and Animoto to help create engaging video content and repurpose existing materials. 00:10:58 - Engaging with the Audience Invitation for listeners to share their experiences and tips on zero click content, fostering community interaction. Resources / Links Mentioned: [What Data Says] Zero Click Content for Social Media - Social Insider LinkedIn Discussion on Zero Click Searches - Nitin Manchanda Is SEO Dead in 2025? - Neil Patel Listen Now: Apple Podcasts | Spotify | Solo PR Enjoyed the episode? Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro, @KarenSwim) on social media so that we can thank you personally!
The world is shifting. As old paradigms become irrelevant, we need the astrological insight and gifts that Michelle Karén provides for people worldwide, right now. Having predicted current global circumstances, she also holds the answers to help empower people. Michelle Karén is the author of the groundbreaking book, Astrology for Enlightenment, published by Atria, an imprint of Simon & Schuster. French and Finnish born Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Master's Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life studio and the Phoenix Film Institute. - www.michellekaren.com
Comentário da estudante a respeito dos questionamentos levantados sobre a Pressão sobre Alimentos.
On this episode we talk about book writing, fasting, shamanism, how she was the Astrologer for the 78th Academy Awards, and what she thinks about the Coronavirus situation - the masks and the proposed vaccines. Her website: https://www.michellekaren.com/
Comentário da estudante a respeito dos questionamentos levantados sobre o Sistema Monetário Nacional.
Michelle is one of the most powerful astrologers and shaman working on the planet now and when you listen to this interview, you will understand what I mean. She also gives us a very insightful forecast for 2017 and one … Continue reading →
The world is shifting. As old paradigms become irrelevant, we need the astrological insight and gifts that Michelle Karén provides for people worldwide, right now. Having predicted current global circumstances, she also holds the answers to help empower people. Michelle Karén is the author of the groundbreaking book, Astrology for Enlightenment, published by Atria, an imprint of Simon & Schuster.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.
French and Finnish born, Michelle became aware of her psychic medium gift as a child and became a professional astrologer at the age of 14. She obtained her Masters Degree in philosophy, with honors, at the University of Geneva, Switzerland, on the Role of Archetypes in the Meaning of Human Existence in the Works of Carl Gustav Jung. Michelle earned a Diploma from the Faculty of Astrological Studies in London and her graduate studies were in Medieval Horary Astrology. She also has a professional degree in Yoga from the Ecole Française de Yoga du Sud-Est Méditerranée and has studied classical piano in the Conservatories of Paris, Geneva and at the American University in Washington D.C. She has appeared in several Hollywood movies. She is also a member of the National Black Belt Club in Tae Kwon Do and serves abused children through FreeArts. She is also a trained actress and model. She has studied at the Beverly Hills Playhouse in Los Angeles, with the Gene Bua Acting for Life Studio (L.A.) and the Phoenix Film Institute. A regular newspaper and magazine contributor, Michelle Karen writes a monthly astrological column in the Sedona Journal. Her expertise is also called upon by many high profile radio and television shows globally. She has also been the exclusive Astrologer to the Stars at the 78th Academy Awards in Hollywood. Michelles International Readings clientele span over 35 countries. Her readings are in-depth, unique and precise. Michelle uses astrology, tarot cards, numerology, all along side her profound psychic abilities. She is able to "read" people whom no one else can read. Not only does Michelle analyze the charts; she heals planetary alignments and personal energies, enabling significant life-shifts to occur. A global citizen, Michelle has lived in France, Canada, Switzerland, Finland, England and the United States, specifically Los Angeles from 1995 to 2008. When shes not traveling the world, she presently lives in Phoenix, Arizona and Helsinki, Finland with her cat Rafayel. She is bi-lingual, fluently speaking French and English, as well as some Finnish, German and Spanish.