Private liberal arts and research-based university in Washington, D.C.
POPULARITY
Categories
93 episodes with American University
87 episodes with American University
58 episodes with American University
57 episodes with American University
56 episodes with American University
42 episodes with American University
30 episodes with American University
32 episodes with American University
14 episodes with American University
29 episodes with American University
19 episodes with American University
17 episodes with American University
20 episodes with American University
20 episodes with American University
8 episodes with American University
12 episodes with American University
21 episodes with American University
17 episodes with American University
18 episodes with American University
9 episodes with American University
17 episodes with American University
22 episodes with American University
14 episodes with American University
15 episodes with American University
11 episodes with American University
14 episodes with American University
14 episodes with American University
15 episodes with American University
8 episodes with American University
26 episodes with American University
9 episodes with American University
13 episodes with American University
7 episodes with American University
17 episodes with American University
14 episodes with American University
9 episodes with American University
7 episodes with American University
11 episodes with American University
12 episodes with American University
12 episodes with American University
6 episodes with American University
9 episodes with American University
10 episodes with American University
14 episodes with American University
5 episodes with American University
7 episodes with American University
4 episodes with American University
11 episodes with American University
8 episodes with American University
19 episodes with American University
9 episodes with American University
10 episodes with American University
7 episodes with American University
7 episodes with American University
10 episodes with American University
10 episodes with American University
12 episodes with American University
5 episodes with American University
6 episodes with American University
6 episodes with American University
7 episodes with American University
8 episodes with American University
9 episodes with American University
6 episodes with American University
7 episodes with American University
5 episodes with American University
15 episodes with American University
22 episodes with American University
4 episodes with American University
7 episodes with American University
6 episodes with American University
21 episodes with American University
8 episodes with American University
5 episodes with American University
8 episodes with American University
19 episodes with American University
9 episodes with American University
7 episodes with American University
6 episodes with American University
7 episodes with American University
8 episodes with American University
8 episodes with American University
6 episodes with American University
7 episodes with American University
13 episodes with American University
4 episodes with American University
25 episodes with American University
3 episodes with American University
4 episodes with American University
9 episodes with American University
4 episodes with American University
7 episodes with American University
5 episodes with American University
16 episodes with American University
12 episodes with American University
9 episodes with American University
3 episodes with American University
7 episodes with American University
9 episodes with American University
5 episodes with American University
6 episodes with American University
113 episodes with American University
5 episodes with American University
5 episodes with American University
4 episodes with American University
5 episodes with American University
16 episodes with American University
8 episodes with American University
3 episodes with American University
8 episodes with American University
4 episodes with American University
4 episodes with American University
6 episodes with American University
6 episodes with American University
6 episodes with American University
8 episodes with American University
4 episodes with American University
4 episodes with American University
12 episodes with American University
5 episodes with American University
8 episodes with American University
10 episodes with American University
5 episodes with American University
7 episodes with American University
4 episodes with American University
6 episodes with American University
7 episodes with American University
4 episodes with American University
5 episodes with American University
5 episodes with American University
2 episodes with American University
6 episodes with American University
6 episodes with American University
5 episodes with American University
4 episodes with American University
3 episodes with American University
4 episodes with American University
4 episodes with American University
4 episodes with American University
13 episodes with American University
4 episodes with American University
11 episodes with American University
5 episodes with American University
3 episodes with American University
4 episodes with American University
4 episodes with American University
3 episodes with American University
3 episodes with American University
5 episodes with American University
7 episodes with American University
2 episodes with American University
4 episodes with American University
6 episodes with American University
3 episodes with American University
9 episodes with American University
5 episodes with American University
5 episodes with American University
3 episodes with American University
3 episodes with American University
5 episodes with American University
4 episodes with American University
7 episodes with American University
***I have been working with Lara Sheehi on her new show. Make sure you subscribe to her video and audio feeds to listen to the rest of this episode**** Ghassan Abu Sittah: Clinic as site of resistance In this episode, I sit down with Dr. Ghassan Abu Sittah to discuss the centrality of the clinic in the genocidal violence perpetrated by the Zionist settler state in Gaza, his concept of the biosphere of genocide, and importantly, the site of the clinic as central to resistance, refusal, and liberation. Dr Ghassan Abu-Sittah is a British-Palestinian Plastic & Reconstructive Surgeon. He completed his medical education at University of Glasgow in the U.K and his postgraduate residency training in London. In April of 2024 he was awarded and Honorary Doctorate from the American University of Beirut, where is currently Professor of Conflict Medicine. His work was featured by numerous newspapers and media outlets notably La Monde, The Independent, Telegraph, BBC and CNN. Follow us on IG: @psychicmilitancypod & TikTok: @psychic.militancy Consider becoming a Patron to support the show! https://www.patreon.com/psychicmilitancy
Today Justin sits down with Dr. Brian J. Ellison. Brian has a Master's degree in International Security from American University and a PhD in War Studies from King's College London. He's worked as a senior research scientist at the Center for Naval Analysis and at the Johns Hopkins University Applied Physics Laboratory where he has specialized in Chinese strategic affairs, naval warfare and intelligence. His work has led to significant policy, operational, and institutional changes within the Office of the Secretary of Defense, the Navy, the Marine Corps, and the overall intelligence community. In 2014, Brian was awarded the commendation for Meritorious Civilian Service by Commander Mar Fork Pack for his research and analysis of the Marine Corps's organizational challenges in the Indo-Pacific. He's here today to discuss human intelligence operations by the US Navy in the Pacific Theater of Operations, which he details in his new book. Connect with Brian: brian.j.ellison@gmail.com Check out the book, Quiet Wars: U.S. Naval Human Intelligence Operations during Crises with China, 1931–1965, here. https://a.co/d/7CS3Gs9 Connect with Spycraft 101: Get Justin's latest book, Murder, Intrigue, and Conspiracy: Stories from the Cold War and Beyond, here. spycraft101.com IG: @spycraft101 Shop: shop.spycraft101.com Patreon: Spycraft 101 Find Justin's first book, Spyshots: Volume One, here. Check out Justin's second book, Covert Arms, here. Download the free eBook, The Clandestine Operative's Sidearm of Choice, here. Kruschiki The best surplus military goods delivered right to your door. Use code SPYCRAFT101 for 10% off! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this landmark episode, we sit down with Dr. Ramy Bou Khalil and Dr. Joseph El Khoury to explore the vision, urgency, and meaning behind the launch of the Lebanese Journal of Mental Health (LJMH). Drawing on journeys that span academia, clinical care, leadership, and the diaspora, our guests reflect on how Lebanese psychiatry has endured war, economic collapse, political instability, and mass physician emigration yet continues to produce rigorous, compassionate, and globally relevant work. From the formative academic environments of American University of Beirut and Université Saint-Joseph, to leadership within the Lebanese Psychiatric Society, this conversation traces how institutional memory, resilience, and responsibility converged to make LJMH not just aspirational—but necessary. We discuss: Why now is the right moment for a national mental health journal How LJMH supports clinicians and researchers working in resource-limited settings The importance of honoring pioneers while mentoring the next generation Turning brain drain into brain circulation through meaningful diaspora engagement Redefining “impact” beyond metrics—toward relevance, voice, and continuity This episode is a reflection on legacy and a blueprint for the future of mental health scholarship in Lebanon and the region.
This is a free preview of a paid episode. To hear more, visit andrewsullivan.substack.comLaura Field is a writer and political theorist who specializes in far-right populist intellectualism in the US. She's currently a Scholar in Residence at American University, a Senior Advisor for the Illiberalism Studies Program at GW, and a nonresident fellow with Brookings. Her new book is Furious Minds: The Making of the MAGA New Right. We bonded over some of the right's wackier innovations, and differed over how far the left has also slid into illiberalism.An auto-transcript is available above (just click “Transcript” while logged into Substack). For two clips of our convo — on the New Right's “post-constitutional moment,” and the war on the civil service — head to our YouTube page.Other topics: growing up in Alberta; losing a parent at a very young age; Plato an early inspiration; growing tired of the Straussians; the decline of religion under liberalism; Locke; Rousseau; Nietzsche; Fukuyama; the resurgence of the illiberal left and illiberal right; the Claremont Institute and Harry Jaffa; Jaffa's extreme homophobia and hatred of divorce; Allan Bloom; Lincoln fulfilling the Founding; Hobbes; the role of virtue in a republic; Machiavelli; Michael Anton's “Flight 93 Election”; John Eastman and “Stop the Steal”; Curtis Yarvin and The Cathedral; Adrian Vermeule's Common Good Constitutionalism; Catholic conversion; Pope Leo; Obergefell, debating Harvey Mansfield over marriage; Woodrow Wilson's expansion of the state; Thatcher and Reagan slimming it down; the pros and cons of technocratic experts; DOGE vs federal workers; “queer” curricula and the 1619 Project; edge-lords; Bronze Age Pervert and pagan masculinity; Fuentes and Carlson; and debating the dangers of wokeness.Browse the Dishcast archive for an episode you might enjoy. Coming up: Claire Berlinski on America's retreat from global hegemony, Jason Willick on trade and conservatism, and Vivek Ramaswamy on the right's future. Please send any guest recs, dissents, and other comments to dish@andrewsullivan.com.
Episode 210: Heat Stroke BasicsWritten by Jacob Dunn, MS4, American University of the Caribbean. Edits and comments by Hector Arreaza, MD.You are listening to Rio Bravo qWeek Podcast, your weekly dose of knowledge brought to you by the Rio Bravo Family Medicine Residency Program from Bakersfield, California, a UCLA-affiliated program sponsored by Clinica Sierra Vista, Let Us Be Your Healthcare Home. This podcast was created for educational purposes only. Visit your primary care provider for additional medical advice. Definition:Heat stroke represents the most severe form of heat-related illness, characterized by a core body temperature exceeding 40°C (104°F) accompanied by central nervous system (CNS) dysfunction. Arreaza: Key element is the body temperature and altered mental status. Jacob: This life-threatening condition arises from the body's failure to dissipate heat effectively, often in the context of excessive environmental heat load or strenuous physical activity. Arreaza: You mentioned, it is a spectrum. What is the difference between heat exhaustion and heat stroke? Jacob: Unlike milder heat illnesses such as heat exhaustion, heat stroke involves multisystem organ dysfunction driven by direct thermal injury, systemic inflammation, and cytokine release. You can think of it as the body's thermostat breaking under extreme stress — leading to rapid, cascading failures if not addressed immediately. Arreaza: Tell us what you found out about the pathophysiology of heat stroke?Jacob: Pathophysiology: Under normal conditions, the body keeps its core temperature tightly controlled through sweating, vasodilation of skin blood vessels, and behavioral responses like seeking shade or drinking water. But in extreme heat or prolonged exertion, those mechanisms get overwhelmed.Once core temperature rises above about 40°C (104°F), the hypothalamus—the brain's thermostat—can't keep up. The body shifts from controlled thermoregulation to uncontrolled, passive heating. Heat stroke isn't just someone getting too hot—it's a full-blown failure of the body's heat-regulating system. Arreaza: So, it's interesting. the cell functions get affected at this point, several dangerous processes start happening at the same time.Jacob: Yes: Cellular Heat InjuryHigh temperatures disrupt proteins, enzymes, and cell membranes. Mitochondria start to fail, ATP production drops, and cells become leaky. This leads to direct tissue injury in vital organs like the brain, liver, kidneys, and heart.Arreaza: Yikes. Cytokines play a big role in the pathophysiology of heat stroke too. Jacob: Systemic Inflammatory ResponseHeat damages the gut barrier, allowing endotoxins to enter the bloodstream. This triggers a massive cytokine release—similar to sepsis. The result is widespread inflammation, endothelial injury, and microvascular collapse.Arreaza: What other systems are affected?Coagulation AbnormalitiesEndothelial damage activates the clotting cascade. Patients may develop a DIC-like picture: microthrombi forming in some areas while clotting factors get consumed in others. This contributes to organ dysfunction and bleeding.Circulatory CollapseAs the body shunts blood to the skin for cooling, perfusion to vital organs drops. Combine that with dehydration from sweating and fluid loss, and you get hypotension, decreased cardiac output, and worsening ischemia.Arreaza: And one of the key features is neurologic dysfunction.Jacob: Neurologic DysfunctionThe brain is extremely sensitive to heat. Encephalopathy, confusion, seizures, and coma occur because neurons malfunction at high temperatures. This is why altered mental status is the hallmark of true heat stroke.Arreaza: Cell injury, inflammation, coagulopathy, circulatory collapse and neurologic dysfunction. Jacob: Ultimately, heat stroke is a multisystem catastrophic event—a combination of thermal injury, inflammatory storm, coagulopathy, and circulatory collapse. Without rapid cooling and aggressive supportive care, these processes spiral into irreversible organ failure.Background and Types:Arreaza: Heat stroke is part of a spectrum of heat-related disorders—it is a true medical emergency. Mortality rate reaches 30%, even with optimal treatment. This mortality correlates directly with the duration of core hyperthermia. I'm reminded of the first time I heard about heat stroke in a baby who was left inside a car in the summer 2005. Jacob: There are two primary types: -nonexertional (classic) heat stroke, which develops insidiously over days and predominantly affects vulnerable populations like children, the elderly, and those with chronic illnesses during heat waves; -exertional heat stroke, which strikes rapidly in young, otherwise healthy individuals, often during intense exercise in hot, humid conditions. Arreaza: In our community, farm workers are especially at risk of heat stroke, but any person living in the Central Valley is basically at risk.Jacob: Risk factors amplify vulnerability across both types, including dehydration, cardiovascular disease, medications that impair sweating (e.g., anticholinergics), and acclimatization deficits. Notably, anhidrosis (lack of sweating) is common but not required for diagnosis. Hot, dry skin can signal the shift from heat exhaustion to stroke. Arreaza: What other conditions look like heat stroke?Differential Diagnosis:Jacob: Presenting with altered mental status and hyperthermia, heat stroke demands a broad differential to avoid missing mimics. -Environmental: heat exhaustion, syncope, or cramps. -Infectious etiologies like sepsis or meningitis must be ruled out. -Endocrine emergencies such as thyroid storm, pheochromocytoma, or diabetic ketoacidosis (DKA) can overlap. -Neurologic insults include cerebrovascular accident (CVA), hypothalamic lesions (bleeding or infarct), or status epilepticus. -Toxicologic culprits are plentiful—sympathomimetic or anticholinergic toxidromes, salicylate poisoning, serotonin syndrome, malignant hyperthermia, neuroleptic malignant syndrome (NMS), or even alcohol/benzodiazepine withdrawal. When it comes to differentials, it is always best to cast a wide net and think about what we could be missing if this is not heat stroke. Arreaza: Let's say we have a patient with hyperthermia and we have to assess him in the ER. What should we do to diagnose it?Jacob: Workup:Diagnosis is primarily clinical, hinging on documented hyperthermia (>40°C) plus CNS changes (e.g., confusion, delirium, seizures, coma) in a hot environment. Arreaza: No single lab confirms it, but targeted testing allows us to detect complications and rule out alternative diagnosis. Jacob: -Start with ECG to assess for dysrhythmias or ischemic changes (sinus tachycardia is classic; ST depressions or T-wave inversions may hint at myocardial strain). -Labs include complete blood count (CBC), comprehensive metabolic panel (electrolytes, renal function, liver enzymes), glucose, arterial blood gas, lactate (elevated in shock), coagulation studies (for disseminated intravascular coagulation, or DIC), creatine kinase (CK) and myoglobin (for rhabdomyolysis), and urinalysis. Toxicology screen if history suggests. Arreaza: I can imagine doing all this while trying to cool down the patient. What about imaging?-Imaging: chest X-ray for pulmonary issues, non-contrast head CT if neurologic concerns suggest edema or bleed (consider lumbar puncture if infection suspected). It is important to note that continuous core temperature monitoring—via rectal, esophageal, or bladder probe—is essential, not just peripheral skin checks. Arreaza: TreatmentManagement:Time is tissue here—initiate cooling en route, if possible, as delays skyrocket morbidity. ABCs first: secure airway (intubate if needed, favoring rocuronium over succinylcholine to avoid hyperkalemia risk), support breathing, and stabilize circulation. -Remove the patient from the heat source, strip clothing, and launch aggressive cooling to target 38-39°C (102-102°F) before halting to prevent rebound hypothermia. -For exertional cases, ice-water immersion reigns supreme—it's the fastest method, with immersion in cold water resulting in near-100% survival if started within 30 minutes. -Nonexertional benefits from evaporative cooling: mist with tepid water (15-25°C) plus fans for convective airflow. -Adjuncts include ice packs to neck, axillae, and groin; -room-temperature IV fluids (avoid cold initially to prevent shivering); -refractory cases, invasive options like peritoneal lavage, endovascular cooling catheters, or even ECMO. -Fluid resuscitation with lactated Ringer's or normal saline (250-500 mL boluses) protects kidneys and counters rhabdomyolysis—aim for urine output of 2-3 mL/kg/hour. Arreaza: What about medications?Jacob: Benzodiazepines (e.g., lorazepam) control agitation, seizures, or shivering; propofol or fentanyl if intubated. Avoid antipyretics like acetaminophen. For intubation, etomidate or ketamine as induction agents. Hypotension often resolves with cooling and fluids; if not, use dopamine or dobutamine over norepinephrine to avoid vasoconstriction. Jacob: What IV fluid is recommended/best for patients with heat stroke?Both lactated Ringer's solution and normal saline are recommended as initial IV fluids for rehydration, but balanced crystalloids such as LR are increasingly favored due to their lower risk of hyperchloremic metabolic acidosis and AKI. However, direct evidence comparing the two specifically in the setting of heat stroke is limited. Arreaza: Are cold IV fluids better/preferred over room temperature fluids?Cold IV fluids are recommended as an adjunctive therapy to help lower core temperature in heat stroke, but they should not delay or replace primary cooling methods such as cold-water immersion. Cold IV fluids can decrease core temperature more rapidly than room temperature fluids. For example, 30mL/kg bolus of chilled isotonic fluids at 4 degrees Celsius over 30 minutes can decrease core temperature by about 1 degree Celsius, compared to 0.5 degree Celsius with room temperature fluids. Arreaza: Getting cold IV sounds uncomfortable but necessary for those patients. Our favorite topic.Screening and Prevention:-Heat stroke prevention focuses on public health and individual awareness rather than routine testing. -High-risk groups—elderly, children, athletes, laborers, or those on impairing meds—should acclimatize gradually (7-14 days), hydrate preemptively (electrolyte solutions over plain water), and monitor temperature in exertional settings. -Communities during heat waves need cooling centers and alerts. -For clinicians, educate patients with CVD or obesity about early signs like dizziness or nausea. -No formal "screening" exists, but vigilance in EDs during summer surges saves lives. -Arreaza: I think awareness is a key element in prevention, so education of the public through traditional media like TV, and even social media can contribute to the prevention of this catastrophic condition.Jacob: Ya so heat stroke is something that should be on every physician's radar in the central valley especially in the summer time given the hot temperatures. Rapid recognition is key. Arreaza: Thanks, Jacob for this topic, and until next time, this is Dr. Arreaza, signing off.Even without trying, every night you go to bed a little wiser. Thanks for listening to Rio Bravo qWeek Podcast. We want to hear from you, send us an email at RioBravoqWeek@clinicasierravista.org, or visit our website riobravofmrp.org/qweek. See you next week! References:Gaudio FG, Grissom CK. Cooling Methods in Heat Stroke. J Emerg Med. 2016 Apr;50(4):607-16. doi: 10.1016/j.jemermed.2015.09.014. Epub 2015 Oct 31. PMID: 26525947. https://pubmed.ncbi.nlm.nih.gov/26525947/.Platt, M. A., & LoVecchio, F. (n.d.). Nonexertional classic heat stroke in adults. In UpToDate. Retrieved September 7, 2025, from https://www.uptodate.com/contents/nonexertional-classic-heat-stroke-in-adults. (Key addition: Emphasizes insidious onset in at-risk populations and the role of urban heat islands in exacerbating classic cases.) Heat Stroke. WikEM. Retrieved December 3, 2025, from https://wikem.org/wiki/Heat_stroke. (Key additions: Details on cooling rates for immersion therapy, confirmation that anhidrosis is not diagnostic, and fluid titration to urine output for rhabdomyolysis prevention.)Theme song, Works All The Time by Dominik Schwarzer, YouTube ID: CUBDNERZU8HXUHBS, purchased from https://www.premiumbeat.com/.
What if most marketing struggles have nothing to do with tactics and everything to do with clarity? In this episode of Unstoppable Mindset, I sit down with marketing strategist and global entrepreneur Sacha Awaa to explore why so many small businesses waste money on marketing that never works. Sacha shares how growing up across cultures shaped her approach to strategy, leadership, and customer connection. We talk about why understanding your audience matters more than any tool, how AI is changing speed to market without replacing human judgment, and why marketing should be treated as an investment rather than an expense. You'll hear practical insights on audits, go-to-market strategy, process building, and leadership decisions that help businesses grow with intention instead of noise. I believe you will find this conversation both grounding and useful as you think about how to build something sustainable in a crowded marketplace. Highlights: 00:09 – Hear how growing up across cultures shaped a broader view of leadership, communication, and business.10:11 – Learn why AI improves speed to market but still requires human judgment to work well.12:13 – Discover why not truly understanding your audience is the biggest reason marketing fails.19:22 – Understand what marketing strategy actually means beyond tactics, tools, and trends.27:51 – See what small businesses can borrow from enterprise companies without losing agility.46:09 – Learn why strong leaders know when to step back and let the right people lead. About the Guest: Sacha Awaa is a marketing strategist, entrepreneur, and co-founder of My Marketer Mentors, a fast-growing community designed to help small business owners cut through the noise and succeed with marketing that actually works. With a unique ability to blend creativity and data, Sacha has guided startups and small businesses in turning limited budgets into measurable results. Her career has been driven by a passion for helping entrepreneurs avoid costly mistakes, drawing on insights from both Fortune 500 playbooks and scrappy startup strategies. Through workshops, mentorship, and one-on-one guidance, she empowers business owners to find clarity in today's overwhelming marketing landscape. Sacha's own journey reflects the intersection of design thinking and strategic planning—leveraging both sides of the brain to unlock powerful growth. She believes that marketing isn't just about selling products, but about building authentic communities, which inspired her to create a peer-led space where entrepreneurs can learn from and support each other. Whether she's breaking down practical go-to-market frameworks, rethinking outdated marketing tactics, or sharing her personal story of resilience and innovation, Sacha brings both warmth and wisdom to the small business world. Ways to connect with Sacha: www.mymarketermentors.com https://www.linkedin.com/in/sachaawwa/https://www.instagram.com/uncomplicate__it/https://www.linkedin.com/in/sachaawwa/ About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Michael Hingson 01:21 Well, hi everyone, and I want to welcome you to another episode of unstoppable mindset today. I your host Michael hingson gets a chance to talk with Sacha Awa, who is a marketing professional. She's going to tell us a lot about that I know, and she's a marketing strategist in general. She's an entrepreneur, and she's co founder of whoop I lost it there, my marketer my marketer mentors. So we'll learn about that as we go forward, if I don't get tongue tied anyway, Sasha, I want to welcome you to unstoppable mindset. We're glad you're here. Sacha Awaa 02:05 Yes, thank you so much. I'm really happy to be here. Well, why Michael Hingson 02:08 don't we start? I love to do this to have you start by talking maybe about the early Sasha, growing up, and just telling us a little about you. Yeah. Sacha Awaa 02:18 So I was born in Dallas, Texas, where my middle eastern dad and my European, Swedish mother collided. And then I grew up in the Middle East and migrated my way down south, down to the US, really, to attend college, where both of my parents went, and I have since stayed and been here. So I am sort of a, a, I guess, a global citizen in the sense that, you know, I, I, I travel a lot to my parents hometown and countries as well as, you know, have a base here in South Florida in the United States. And it's just really great to, you know, have that connection across the board, and I think it truly helps with work just, you know, working alongside and coming from different parts of the world, Michael Hingson 03:09 what do you think about the fact that you have lived in various parts of the world, and how that has really shaped the way you view working with people and viewing the job that you do. Sacha Awaa 03:22 Well, I think that when you are sort of that global citizen, and I think a lot of you know, my generation is having lived all over, it really creates that sense of truly understanding and being able to connect with folks all over just, you know, really the nuances of culture and you know, really how things sort of function and work in their in their country, and really being able to adapt it so it's not just, and I have clients globally. And you know, some clients are some, some people are like, Oh my gosh, it's so hard to do business in X country, or so on and so forth. And I think you just, you adapt, and you, as long as you're open to understanding how other people work and how they get things done, then I think it's a great fit for you to for you to be, for you to be doing that. Michael Hingson 04:11 Yeah, I think it's so important to have a broader perspective than so many of us do. I also think that, and know that traveling around the US, there are a lot of different kinds of attitudes and cultures, if you will, in different parts of the country, which is really cool, this country is large enough that it has that but then traveling to other countries has also allowed me to gain a broader perspective, which is why I asked the question. Because I agree with you. I think that there's so much to be gained by seeing and experiencing various parts of the world. Yes, it broadens your horizons in so many ways. Sacha Awaa 04:49 Yes, in so many ways. I couldn't agree more. Yeah, Michael Hingson 04:53 which is, which is really cool. So, so how long did you live in the Middle East? Sacha Awaa 05:00 I was in the middle east from when I was four months until I was, how should I say, until I was 16, and then came here for boarding school, and then later continued on and lived here. So it hasn't, it's, you know, I've probably spent a majority of my life in the US. But I think what's interesting is when you grow up at a young age, anywhere you really get into really having that foundation and that makes you who you are. Michael Hingson 05:34 Yeah, yeah. Well, how, why did you come back to the US when you were 16, or how did that work out? Sacha Awaa 05:43 I came for the purpose of education. Michael Hingson 05:46 Yeah, your parents were all in favor of that. 05:49 Yes, that's where they went to school. So they Michael Hingson 05:52 wanted you to get that that sense as well. I mean, you've certainly had 16 years almost of learning and so on in the Middle East, but it must have been quite a big difference coming to the US. Sacha Awaa 06:07 Yes, it was, but yeah, of course. I mean, it's when you're when you're at the tender age of 16. Yeah, you know, coming here and migrating anywhere away from your family, especially long distance, even though you're probably like, banging your fists on the wall and saying, I can't wait to leave home. You then have a rude awakening when that happens. Michael Hingson 06:28 Mm, hmm. Well, so are you so your parents still in the Middle East? Or how does that work? Sacha Awaa 06:36 No, my parents are. Well, they're between the Middle East, Europe and the US as well. They're all over Flin around, huh? Yeah. And they continue to do so well, Michael Hingson 06:48 which gives them a broader set of horizons about things. But they they do come and visit daughter occasionally, I gather, Sacha Awaa 06:57 yes, they do. And they come and they stay for two to three months at a time. So it's 07:01 great. Well, that's cool. Michael Hingson 07:04 And so what languages do you speak? Sacha Awaa 07:08 I speak both Swedish, English and Arabic. Michael Hingson 07:12 Okay, wow. So what? What prompted Swedish as part of it? Sacha Awaa 07:18 What prompted Swedish as part of it, my mother is Swedish. Michael Hingson 07:22 Oh, that's true. You said she was, didn't, yeah, yeah, yeah. Well, cool. So, so that gives you, certainly a plethora so next you have to learn an Asian language, and then you're going to really have a number of continents. Much less you could do Africa. 07:39 Yes, exactly. Michael Hingson 07:42 But that's, that's cool. So where did you go to college? Sacha Awaa 07:45 I went to American University in Washington, DC. Michael Hingson 07:48 Ah, okay, what did you study marketing, I assume. Sacha Awaa 07:52 No, actually, I studied, I studied graphic design. I mean, I eventually worked for advertising agency, but I was on the design side. Okay? Michael Hingson 08:02 And then you graduated. Did you get an advanced degree or just a bachelor's just a bachelor's degree that was enough to get you going, Yes. What did you do after you You graduated? Sacha Awaa 08:17 What did I do after I graduated? I worked in, I worked in two advertising agencies. I worked in a much smaller one that, you know, when you live in Washington, DC, you either work for the government or you have government contracts. Yeah, yeah. So I worked with government contracts and advertising agency backgrounds Michael Hingson 08:40 cool and you, you liked it. Sacha Awaa 08:46 I did. I worked as a graphic designer for about four years, and I switched over leaving graphic design because I just felt that it was really hard to be creative under pressure. Michael Hingson 09:01 Yeah. Well, yeah, but as you transitioned into doing more marketing things, that's pretty creative under pressure, isn't it? Yeah. Sacha Awaa 09:12 I mean, I guess marketing in general is just a lot of pressure to begin with, Michael Hingson 09:17 yeah, but still, but you, you certainly seem to do okay with it all. Sacha Awaa 09:26 I Yeah, and I think it's I'm always up for a good challenge. Michael Hingson 09:31 When did you go out and start your own company? Sacha Awaa 09:36 Started my own company, if you'd imagine, I graduated in 2003 and then I worked all throughout the years, and then I started my own company in 2022 Michael Hingson 09:46 oh so. Post somewhat, post pandemic, Sacha Awaa 09:50 somewhat in the midst of why did Michael Hingson 09:54 you decide to start your own company rather than just continuing to work for others? Sacha Awaa 10:00 I wanted to break the shackles and basically have my own freedom. Michael Hingson 10:08 And it's working out for you. Okay, Sacha Awaa 10:10 yeah. I mean, starting anything is tough, right? Michael Hingson 10:13 Yeah, yeah. But you like being an entrepreneur. I do. I love it. So what do you do in your own company? Maybe, what do you do different? Or what do you do that you didn't do when you work for others? Yeah, I think Sacha Awaa 10:30 everything that I learned in terms of working for other companies was really just, you know, my bottom line and focus is ensuring that small business owners and entrepreneurs survive and thrive in this environment, of, how should I say, survive and thrive in the environment, of, of what it's like to build a business these days. It's no longer that American dream in the 40s, 50s and 60s and the 70s, really. That made that was so much easier. I think the AI boom is making things a lot easier. To start a company again, but it's just, you know, it it's a different time, right? So owning any kind of business is a struggle. Michael Hingson 11:13 Why is AI making it easier? AI is Sacha Awaa 11:17 making it easier because AI has created platforms that can build a website in Six Minutes or Less versus, you know, I don't know, you know, I mean, it's, it's very, it's very different, you know, so, and I think it's, it's really speed and agility is what it is. It's speed and agility to market. You know, yeah, Michael Hingson 11:45 well, and with AI and all of it, it does. Do you find that it still makes mistakes, or that it may be a better way to put it, rather than it still makes mistakes? Maybe a better way to say it is that even with AI, you need to go in and tweak whatever it does so that it really comes out more like what you're specifically looking for. Yes, yeah, yes, yeah, because AI is great, but it isn't you, and it never will be. It's going to work at times to get closer to what you are, but still being able to go in and and tweak it is probably a very helpful thing 100% so that that makes a lot of sense. Yes, so you have been working now at this company. Talk about being under pressure, I mean now, but it's, it's, it's a self imposed pressure, so it's really not the same as what you would experience working for someone else, right? Correct, yeah. So Correct, yeah. So it's not really the same kind of pressure, not at all. You can make the pressure what you want it to be. Oh, yeah. Well, so what are the most common mistakes that you see small businesses making that you when, when you start to talk with them about marketing so on, what are the what are the mistakes that they usually make? Sacha Awaa 13:18 Oh, the it's, it's not necessarily mistakes that they make. I think it's just the lack of education of what people understand marketing truly is to really, then be able to develop out, you know what that could look like, right? Or you know how it would work for them. So it's just really, not truly understanding, you know, where they are in their business, maybe even doing the work of, you know, digging into, you know, who their customer audience is, and so on and so forth. So it really then becomes a struggle as to, you know, creating creating content for them to connect with. How should I say their audience? Because they have maybe a message that doesn't make sense to their audience, because they really haven't dug into the mindset. So I think really to answer your question, the biggest mistake that that small business owners make, and this is what I push all the time, is ensuring that you do the work of understanding who your audience is and connecting your product and service to that. Michael Hingson 14:28 So when you asked me, before we started about what the audience is like, and I said, it's really a general, pretty eclectic audience because of the way we do the podcast, that must have drove you crazy. 14:38 No, not at all, Sacha Awaa 14:40 because I think that in a medium like this is different, right? I mean, you probably deliver, you probably deliver a lot of content that makes sense for for a lot of people. And so, you know, I think that that that works in so many ways. Oh, so, in essence, kind of do understand who you're. Audiences in a way, Michael Hingson 15:01 yeah, well, as much as we can. But the other part about it is that in this podcast, having different kinds of guests with different kinds of messages, like yesterday, I talked with two people who are very religious and faith based. And I'm sure that there are people who aren't going to be interested in that, who listen to our podcast, they might listen to it. I hope they will, just because I think it's good to always hear other perspectives. But I do understand that sometimes people in the audience will listen to one thing and they won't listen to someone else and what they do, and I think that's perfectly okay, yes, because the kind of medium that we have exactly so I my background has has been since 1979 in sales. Okay, of course, we work very closely with marketing, and there's a lot of overlap and all that, but in looking at the people that you work with and so on, can you give us a story of maybe a company or someone who really overspent on a marketing campaign that they really didn't need to spend so much on their or a tactic where they just overspend without getting any real results. Sacha Awaa 16:27 That happens when there's a lack of understanding of, you know, jumping into something just because you think the world has told you that that's what you need, or, you know, you've been told, you know, this is what you should be doing. So in that sense, it makes it very hard because of the simple fact that they don't really they jump into making a mistake when it's not the right time for their business. And most of these sort of marketing agencies that are out there kind of focused on a one track setup so they don't really it then becomes a bad marriage. If that makes sense, you're meeting the you're meeting the client. You're connect a client is being connected to an agency at the wrong time, and it's it's just not where they should be as a as a business. Michael Hingson 17:26 So a company starts doing something in a particular way because someone told them to do it that way, but they don't get results. Then what happens? Sacha Awaa 17:36 Then they think marketing sucks, and that's the majority of who comes to me, you know, yeah. Michael Hingson 17:42 So when that happens, what do you do? Sacha Awaa 17:46 I have to rehabilitate them back into understanding that marketing does actually work. And that's when I build out my whole process and explain to them like, this is, this is how it actually works, you know, you just it wasn't the fault of, you know, the the business that you were working with. It was just the simple fault that you weren't ready and they didn't guide you in the manner that they should have. Michael Hingson 18:15 How do people take that, when you, when you, when you say that to them? Sacha Awaa 18:20 I wish I had met you, you know, before this happened. Because sometimes, you know, dependent, there can be a lot of money that's wasted, right? So, and that's really what the struggle is, and so, but then it automatically gains trust because they know that I'm not here to, you know, to just rip them off and tell them I'm going to TEDx your business and so on and so forth, when I'm actually really going to, you know, support them getting to where they need to get to. Have you Michael Hingson 18:58 had situations where you started working with a company, and you you thought you understood what was going on, but then when you started a campaign, it didn't work either, and you had to punt, as it were. Sacha Awaa 19:10 Well, I always tell them, you know, we have to test and learn, and that's what marketing is all about. So it's going through those motions, and they have to be open for it, but what I do when I test and learn is that I don't throw money out. I make sure I dip our toes in very cautiously to then, you know, make sure that we build accordingly. 19:33 Yeah, yeah. It is. It Michael Hingson 19:37 isn't an exact science, as it were, but it is certainly something that, when you understand it, you know, you know generally how to proceed. And there's a lot of Troy that has to go on. And so it's not magic. But by the same token, it is a process, yes, and I think most people don't really understand. Marketing, they don't understand exactly what it is that you really do that helps companies grow. And maybe that's a way to ask that question. So what? What really, when it comes down to it, is marketing, and what do you do? Sacha Awaa 20:16 Yeah, so think of I'm a strategic I'm a marketing strategist, whereby I really look at a company in terms of what products and services they've created, who they've created for, and then how do we go to market, and where do we find their audiences at a high impact, low cost? So that's essentially what I do, is maximize their dollars spent just based on making sure that their foundation is in a good place. Have I confused you even more? Michael Hingson 20:45 No, no, not at all. Okay, good, but, but I understand it. So yeah. And I think that that it, it really is important for people to be aware that, that it is all about trying to, well, in a lot of senses, you're educating the people you work with, but through and with them, you're also educating the rest of the world about what these people have to offer, and showing that it's a valuable thing and and that's something that, Again, that's what marketing really is all 21:20 about, yes, absolutely. Michael Hingson 21:24 And so it's important to understand that it is a that it is a give and take. It is a process, and it doesn't happen all at once. One of my favorite examples still continues to be, and you're probably familiar with the case was it back in 1984 when somebody put poison in one bottle of Tylenol and yes, and within a day, the president of the company jumped out in front of it and said, We're going to take every bottle off the shelf until we Make sure that everything is really clean. What a marketing campaign by definition. That really was because he was he was building trust, but he was also solving a problem. But I think the most important part of it still is that he was building trust. And I'm just amazed at how many people haven't learned from that. And when they experience a crisis, they they hide rather than learning how to get out in front of it. Absolutely, I couldn't agree more. How do you deal with that? Sacha Awaa 22:32 Um, I don't know. Sometimes I ask myself why I didn't get a degree in psychology as a second major? Michael Hingson 22:39 Yeah. Yeah, it is. It is amazing. But, well, you got to do what you got to do? 22:49 Yeah? Absolutely, right. Michael Hingson 22:52 So what's the first thing that a company should do to make sure that their marketing dollars are really being well spent, Sacha Awaa 23:02 make sure that their marketing dollars are being well spent. And it really goes back to the foundation, ensuring that they really know what their mission and their vision and who they're actually talking to, because if they're creating content that is is not aligned with the pain point of who their audience is, then you've completely missed the beat. Michael Hingson 23:22 And I'm assuming that you find a lot of people who haven't really thought nearly enough about their vision and their mission, and who haven't really learned to understand what their audience 23:32 is. Oh yeah, 100% Michael Hingson 23:36 so what do you do to fix that? Sacha Awaa 23:39 What do I do to fix that, um, that's when I go through my, my, my three part process, in the sense of, I really take a look at, what's the word I'm looking for, understanding, you know, again, like the foundation, I come in and I do an audit, and I really look into, you know, the details of, you know, how they've set up, how they haven't set up, what they've been doing, you know, that hasn't worked for them, and so on and so forth, and really moving through that process, you know, Michael Hingson 24:17 yeah, Do you? Do you find that you often surprise customers because they thought they knew what they were doing, they thought they understood their mission and their audience, and oh, 24:30 they do all the time. 24:32 They're just surprised, Sacha Awaa 24:33 yeah, I mean, they definitely think that they know what they're talking about, you know? And sometimes it's it's difficult to to unpack that, you know, with clients, but it works out in the end, Michael Hingson 24:49 yeah, it's all about education and teaching, and as long as they're willing to learn, which is, of course, part of the issue. Have you had some people that no matter what you tell them, they just refuse to. Buy into what they really need to do to improve, Sacha Awaa 25:04 to try and see if I can make sure that when we're having the initial setup, to ensure that, you know, it's a good fit for both of us that we, we, we make sure that, you know, in general, it's a good fit, right? And so I tend to, I tend to try and hope to have that interview process that that makes it work in the end, right? So, more than not, I'm, I'm pretty I'm pretty accurate with it. But of course, you know, we can always make mistakes, and I have, you know, I have yet to, to let go of a client. But you know, sometimes you have to, you have to allow the client to to, you know, to guide you. But then, you know, I always am Frank in the beginning that, you know, this is what we're going to be working with. This is what we're set up to do so on and so forth. And, you know, if there's pushback, I feel it in the beginning, you know, and I tell them how I work, and they tell me how they work, and we just hope that it becomes a good marriage. Michael Hingson 26:23 Ultimately, it's all about education. And I gather, since you said you've never had to really let go of a client that you've you've been successful at working out some sort of an educational process between the two of you. Yes, because that's really what it's what it's all about. Yeah, I'm assuming that you've learned things along the way too. Sacha Awaa 26:49 I definitely have learned things along the way. Yes. Michael Hingson 26:53 Do you find that sometimes customers, or a customer of yours really did know more of what they were talking about than you thought? And you had to adapt. Sacha Awaa 27:03 Those are a blessing when they when, when they have that. So I'm always open for that, and I think that that's great when they've done the work, you know, yeah, Michael Hingson 27:16 but they've obviously done something that brought them to you, because they were or they felt they were missing something, I assume, yes. So again, it's, it's a learning experience, and I think that's so important, that that that we all learn. I know for me in sales, I figure I learned from every customer that I have ever had, and whenever I hired someone, I told them, at least, especially at least for the first year, you need to think of yourself as a student. Your customers want to teach you. They want you to be successful, as long as you develop a mutual trust and in and ultimately, you have to be a student to understand them, and let them teach you what they do, and so on. Then you go from there, Sacha Awaa 28:07 100% 100% I couldn't agree more, Michael Hingson 28:11 and it's so important to do that, and it makes for a much better arrangement all the way around. When that happens, doesn't 28:18 it? Yes, it does Michael Hingson 28:22 so fortune 500 companies tend to have strategies they've used, and that's probably what brought them to the point where they became fortune 500 companies. But what are some of the strategies, maybe, that they have, that smaller companies can adapt to? Well, it's Sacha Awaa 28:41 interesting that you asked that you asked that because I worked for a fortune 1000 company. I mean, I worked for the New York Times, and what I really have been excited about leaving them and going into the startup world is the simple fact that enterprises have processes and systems in place that startups don't. And that's what's so interesting, is that, you know, while a startup is beautiful chaos and they have more speed and agility to get to market, they just don't have the process, the practice of the processes in place to really be organized to get to market. So that was really one thing that I brought into, into the system, to be able to help support Michael Hingson 29:30 so for example, what are some of those Sacha Awaa 29:34 processes, you know, creating road maps, go to market strategies, you know, digging into systems. And what really tends to happen at startups, it's just like, go, go, go, go, go, just get market. You know, Michael Hingson 29:50 that doesn't work necessarily at all, because even if you're successful, if you don't have a system in place, do you. Really end up figuring out what it was that made you successful? 30:04 Yes, absolutely. Michael Hingson 30:07 So there is, there's a lot of value in in putting processes in place in terms of documenting what you do. Yes, and documentation is a very key part of it, I would think, yes. Because if you do that, then people, or you, when you go back and look at it, can say, Oh, this is what I did, and this is this worked. So we ought to continue that process, yes, 30:37 for sure, for sure, for sure. Michael Hingson 30:41 So the other part about it is, though, that some of these processes may may cost a bunch of money. How do they implement some of these without breaking the bank? Sacha Awaa 30:55 How do they without breaking the bank? In Michael Hingson 30:57 other words, it's going to cost to put processes in place. How do you convince business people, or how do they realize they can do it without losing all their money and just getting a marketing plan going? Sacha Awaa 31:13 I hope that they get in touch with, you know, somebody like me that can really help them through that process and really just, you know, guide them along the way and and support them in that sense, right? So it's a risk listen like with everything that you take in life, with any a vendor that you work with, with any support system that you have, it's a risk that you take to ensure that you know, it is, it is a it is a good marriage at the end of the day. That's why, when I sign up with clients, I ensure that, you know, I guide them along the way to, you know, support what they're doing, understanding that, you know, they may be bootstrapped from a budget standpoint, so it's going in slowly, giving them a proof point that, you know, hey, this is working. And then moving from there, Michael Hingson 32:07 yeah, so you have checkpoints along the way so that they can see that they're making progress. 32:13 Yes, exactly, yeah. Michael Hingson 32:16 And then, by doing that, they gain more confidence. Yes. But it is, it is just, it is a process, and marketing is a process. And we, we all need to really understand that. 32:34 Yes, I Sacha Awaa 32:35 completely agree, you know, but it's an exciting thing, and if clients start to stop, start, stop, to look at it as a line item, but rather an investment. They will, they will see the difference in that. Michael Hingson 32:50 Yeah, that's really the key. It's an investment, and they need to recognize that. And yeah, I'm sure that's part of what you have to teach. Yes, people take that pretty well? Sacha Awaa 33:03 Um, it's not that they take it well immediately. They have to, they have to adapt to it. And, you know, it's, it's once they see that it works, then, then they can feel comfortable about it. You know? Michael Hingson 33:19 Yeah, yes. So can you share a story where a small business applied, maybe the large business approach to branding and so on and experience growth? 33:38 Let's see that question again. Michael Hingson 33:40 Can you share a story where a small company applied a big brand approach and did see growth, Sacha Awaa 33:51 where they applied a big brand approach and they did see growth when you say brand? Are you talking about changing logos, like all that kind of stuff. Michael Hingson 34:02 Well, I don't know that's why. I was wondering if you had a story where somebody looked at a major company and they said, Well, we like what these people are doing. We're going to try to apply that to our business. And they did it with your help, and they were successful. Sacha Awaa 34:22 Um, so, like, so, as I mentioned, like, logos and stuff like that. Okay, that what you mean, like, from a brand. I just want to make sure I understand what you mean by, well, brand, Michael Hingson 34:36 I'm I'm open. That's why I wanted to get your sense of so big companies are successful for one reason or another, and so I was looking for maybe a story about a smaller company that adopted what a bigger company was doing, and found that they really were able to experience growth because of adopting whatever it was that they did. Sacha Awaa 34:59 Yes. Yes, so Well, I think that the audit is the most important part in the beginning, and it's focusing on that audit to ensure that they're in the right place for growth, and that's why we do that work, to make sure that we set them up for success, right? And that, to me, is extremely important, because if that work isn't done, then, then it can be set up to fail. You know, Michael Hingson 35:34 when you say audit, you mean what? Sacha Awaa 35:38 So I look at their their previous marketing history. I look at their mission, their vision. I really dig into who they think is their ideal customer profile. And then, lo and behold, we find out that there's a multitude of different customer profiles that they haven't even thought to look out for, you know? Michael Hingson 35:57 And so then your job is to help guide them to bring some of those other customer potentials into what they do. 36:05 Yes, exactly. Michael Hingson 36:09 So when you're helping a company develop a strong go to mention go to market strategy, what are some of the key elements that you you put in place and that you you you invoke Sacha Awaa 36:24 the key elements that I put in place, it really goes back to really doing the work on who their customer is. Because a lot of, like I said, it goes back to the beginning of what you asked me, What's the biggest mistake? The biggest mistake is that they don't really, truly uncover who they're targeting. They really, they really don't, you know, a lot of companies don't, even enterprise companies don't. Michael Hingson 36:44 So what is the process that you use to get people to recognize and put process, put procedures in place to really experience growth, so that you discover that they don't know their their customer base, for example, like they should, or the way they're they're speaking to their customer base, isn't necessarily the best way to do it. What are, what are some of the procedures and the processes that you actually put in place that help move them forward in a positive way? Yeah. Sacha Awaa 37:18 So you know, when, when we look into the audit. You know, we we really get their content in a good place. We really tighten up their mission. We tighten up their vision. We really expand on who their customer profile is. We make sure that all of their marketing tech is connected so that they can track a lead in through the funnel, from from from the lead to the final sale. And that's that's really important, you know. So that's really, that's really where we start. And then whatever we uncover from the, how should I say, from the audit, then we start to put, and every business is different. And then we really start to put implement and implementations in place to build from, and that becomes the ground up. Michael Hingson 38:09 And how, how long do you typically work with a company? They come to you and they have a problem or whatever, is there kind of any sort of average amount of time that you end up spending with them, or is it a kind of ongoing relationship that lasts a long time? Sacha Awaa 38:26 Project Based clients, and then I have clients that are sort of, you know, have been with me since day one. Marketing never stops. So as long as clients understand that, then, you know, we keep moving. It's the heartbeat of every company, right? Michael Hingson 38:47 So you continue to work with them, and you continue to create and run their marketing campaigns. Yes. How many people do you have in your company? Sacha Awaa 38:58 Um, I am a solopreneur, and I contract people depending on the clients that I bring in. So I also help with other solopreneurs. So that's, that's how I have managed to to make it work, because it will be difficult to keep people on staff if I don't have work for them, right? Yeah, right. Michael Hingson 39:16 Yeah, right. But, but you bring people in so that works out. Well, do you have customers outside the US, or is it primarily in the US? 39:28 They're global. Michael Hingson 39:29 They're global, okay, yeah, yeah, the value of video conferencing, right? 39:36 Exactly, exactly, exactly. Michael Hingson 39:40 So say the pandemic has helped in in fixing some things anyway, or enhancing some things, 39:46 I think so, Michael Hingson 39:49 yeah, I know zoom has become a lot better because of the pandemic as a video conferencing tool. Yes, it's more accessible than most. Which is which is really pretty good. 40:00 But, yes, Michael Hingson 40:03 but it's, I think that that we're, we're seeing the value of it. Do you, which brings up a question a little bit away from marketing, but how do you think that the entire working world is, is changing? Do you think that there, there are a number of companies that are recognizing more the value of hybrid work, whereas people can spend some of their time working at home, as opposed to just having to come into an office every day. Or do you think we're really falling back on just being in the office all the time? Sacha Awaa 40:38 Some people want to go back into the office. I think that they missed the point of of the hybridness of being able to, you know, to connect with people that I really give somebody the opportunity overseas, that can really support them. So I think a majority of people pre covid were maybe not as open. And I think they're, they're very much open to it now, Michael Hingson 41:05 and so you're seeing more people work in a more hybrid way, exactly, yeah, I I'm glad to hear that. I think it's, it's so important. I think that we're seeing that, that workers are happier when they they are in an environment that they're really comfortable in. And the reality is, while offices are great and there's a lot of value and people spending time with each other in the office, that doesn't work all the time or shouldn't work. Yeah, it's true, so it's nice to see some changes that that will help that, yes, exactly, does AI help all that in any way? Sacha Awaa 41:51 Oh, I mean, there, there are some things that AI can help with. But, I mean, from a connect to, it's, it's really maybe platforms that help you connect, that help you get, you know, the job done that maybe assimilate you being together, you know, and and, you know, brainstorming and so on and so forth, right, right? 42:11 So, what Michael Hingson 42:14 do you think about the people who say that AI is going to take away so many jobs? Sacha Awaa 42:19 I don't think that it's going to take away so many jobs. I think the people that focus on jumping on the bandwagon of AI and ensuring that they make their job a lot better with AI are the ones that are going to survive with AI. Yeah, yeah. Michael Hingson 42:36 We had someone on the podcast about a year ago, who pointed out that AI will never take away anyone's job. It's people that will take away jobs and they'll give to AI without finding other opportunities for the people who are potentially being displaced. But in reality, that AI still is not going to do everything that a person can do. So Sacha Awaa 43:03 you Yeah, there's going to be things that AI can never do. And I think that that is great, you know? I mean, I think people are going to look more for authenticity than, you know, focusing on what is not real, right? I think, I think, you know, people are so scared that it's going to backlash. I actually think that it's going to showcase that we, we need things. We need certain things, right? Yeah, yeah. Michael Hingson 43:44 Well, and I've talked about it here, but one of my favorite interesting things about AI is, when I first started hearing about it, I was talking to a couple of teachers who said that, well, AI is just going to make life really difficult because students are just going to let AI write their papers, and students aren't going to learn anything. And and I asked, What are you going to do about that? Well, what can we do? We we're working on programs so that we can try to figure out whether AI wrote the speech or the or the paper, or they wrote the paper. And that got me thinking, and I finally realized what a wonderful opportunity AI is providing. So you assign a paper for a class of students, and the students go off and do their papers. A lot of them may use AI to do the paper, but if you're concerned about whether they've really learned from the experience. The way to handle it is let everyone turn their papers in, then take a day and let the students in the class each have like a minute, get them up in front of the class and say, now defend your paper. You'll find out very quickly who knows what? Sacha Awaa 44:58 Yeah, it's. True, and they are saying that more people that are using AI, it's actually like hurting their brain from becoming creative, right? Michael Hingson 45:09 Well, I I use AI, but I use AI to perhaps come up with some ideas that I hadn't thought of, but I still create the article or create the paper, because the only way to do it, I think AI is great at coming up with some possibilities that maybe we didn't think of. But yeah, it still needs to be us that does it. 45:31 I completely agree. I couldn't agree more, yeah, and that works. Yeah, for sure, for sure. Michael Hingson 45:40 So when, when startups start launching and doing things, what are some of the common mistakes that they make? Sacha Awaa 45:56 They rush to get to market, and they don't do the foundational work that we chatted about, and then that can really, that can really have a major pushback on them. Michael Hingson 46:13 Are there others that you can think of? There are other things that companies ought to do that they don't Sacha Awaa 46:21 organizational, creating project plans. But it's at its core, you know? I mean, if they, if they rush to get somewhere, and it doesn't turn out to work in the end, it's because, you know, they haven't done the work to really ensure that they're in a good place before they start spending money. You know, Michael Hingson 46:47 companies need to to have leaders and visionaries. How would you define a leader? 46:54 How would I define a leader? Sacha Awaa 46:58 Well, that's a little bit of a loaded question. I would define a leader who understands that they are as strong as who they bring on to support the growth of the company and their ability to know when to take a step back, because they're the founders, and to allow whoever they brought on to help them grow. If that makes sense, it does, yeah, because a lot of the times people hire somebody and they're and they just do the work for them, but it's like, why have you hired them? You know, Michael Hingson 47:43 I think that one of the key attributes of any leader is to know when as to learn your people and know when to step back and let somebody else take the lead because they happen to have more of a talent to do a particular thing than you do 100% I think that is so crucial, because so many leaders 48:06 don't do that. Yep, I completely agree. Sacha Awaa 48:12 They don't. They don't do that at all, you know? Michael Hingson 48:15 Yeah, I you know. And there's a big difference between being a leader and being a boss. 48:22 Yes, absolutely. And Michael Hingson 48:24 I, you know, I always tell every person that I ever hired, my job is not to boss you around. You convinced me that you could do the job we're hiring you for, but my job is to use my talents to help you be more successful, and you and I need to figure out how to make that work. How do we use each other's talents to do the things that you need to be successful? 48:48 Yes, exactly. Michael Hingson 48:51 I don't think that all that many people tend to do that, and they really should. 48:56 Yes, yes. I couldn't agree more. Michael Hingson 49:01 Well, there are a lot of tools and tactics available that people can use. How do you decide to use what in a particular stage of growth or to help people move forward? Sacha Awaa 49:14 It really is just dependent on, on, on their business and their industry and that's what makes it unique to just to focus on, you know, because the same industry could, should, just could have different needs, right? So it's, it's understanding what their needs are that you then assign that to particular tools that help them with growth and so on and so forth. Michael Hingson 49:43 Yeah, that that clearly makes sense. So there's a lot of noise and lot of distractions in marketing. How do you recommend cutting through the noise and focusing on what really matters in any given situation? Um, Sacha Awaa 50:06 what really matters in any given situation? Michael Hingson 50:10 So there's, again, there's there. There's so many ways to get distracted. How do you how do you help to keep people focused on the job at hand, whatever that is to to ignore distractions and focus. Sacha Awaa 50:27 So I guess distractions can come in many different packages. So it's really understanding how those distractions are and what they mean to the company. So just depending on them on that. It's, it's, it's really offering up whether that distraction is important, you know what I'm saying, or if it is, you know, something that is just something to bypass, or if it's noise, so it's really kind of analyzing the worth of spending time and effort on it. Michael Hingson 51:05 How do you get people to get past focusing on those distractions, though? So I mean, you're right and all that you've said, but how do you get people to to recognize what they really need to do in any given situation? Um, Sacha Awaa 51:23 it's really the analysis of of throwing back data to them. So it's like, okay, so this is a distraction. What does this mean to the company? You know, how can we leverage this or not leverage this? Does it make sense, or are we wasting time focusing on think it's just reasoning, right? It's logical reasoning with any type of distraction, whether it's business or personal. Michael Hingson 51:48 Yeah, I know for me, when I worked for a company a number of years ago, I was the first person into the office, because I sold to the east coast from California. So I was in the office by six, and I had two to three hours that I could focus on doing all the phone calls and the other things that I needed to do, because it was nine o'clock on the East Coast, and I started to observe after a while, not so much for me, but when other people started to arrive, they spend time chatting and all sorts of stuff like that. And sometimes I would get interrupted, and it slowed things down. But people chatted and didn't focus as much for quite a while on whatever it is that their job responsibilities required them to do. Yeah, and of course, that's a distraction. It's an interesting distraction of just communications. But still, I never saw that. The company did a lot to get people to really focus. They did some things. They put some procedures in place, for example, where you could see how many phone calls you made in a given day. Yes, some people took that to heart, but a lot of people didn't, and the bottom line is they continue to be distracted. Sacha Awaa 53:14 Yes, it's true, but I think, I think then what, what that what that becomes, it's, it's the personal characteristic. 53:26 Yeah, they have to solve for Michael Hingson 53:30 that they didn't have to solve for. But if you were the leader of a company where you saw some people who were doing that, what would you do? How do you get them to understand, Sacha Awaa 53:44 how do I get them to understand Michael Hingson 53:46 that they need to focus? And how do you help them focus? Sacha Awaa 53:51 I think that's out of my paycheck. Hopefully they have a psychologist back Michael Hingson 53:56 to getting that degree again, right? Sacha Awaa 53:59 Yeah, you know, I mean, like, there's only so much that I can do honestly, you know, 54:06 yeah, yeah, Sacha Awaa 54:11 there really is only so much that I can do in the arena of supporting people, You know, 54:17 right, yeah. Michael Hingson 54:20 So if you encounter an overwhelmed business owner who's trying to create a clear marketing path to do something and they feel overwhelmed, what kind of advice would you give them Sacha Awaa 54:39 that it's natural to feel overwhelmed, Michael Hingson 54:44 and but, but they feel overwhelmed. How do you deal? How do you fix that again? Sacha Awaa 54:50 I mean, I'm somebody that focuses on marketing, so it would be, it would be out of my, my core scope, to be honest. You know? I mean, I just. You know, I can talk them through a certain amount of things, but like, you know, I mean, I can't really change somebody's personality, and it's either, you know, I can guide them in one direction as to, like, what is going to hurt or make or break their company. But I'm not an organizational psychologist. I think that that would be a really good question for an organizational psychologist versus a marketer, 55:21 okay, you know, yeah. Michael Hingson 55:24 Well, if people want to reach out to you and engage you in terms of your services and so on, how do they do that? Sacha Awaa 55:32 Yeah, so you can find me on LinkedIn. It is Sasha Awa. And then can you spell that S, A, C is in Charlie H A, and then the last name is a W, W, A, and my website is S A M, as in Mary G, as in George H Q, so headquarters.com Michael Hingson 55:52 so it's S A M, G, H Q, H 55:57 Q, exactly.com. Yes. Michael Hingson 56:02 And they can reach out to you through the website, and, of course, on LinkedIn and so on. 56:06 Yes, exactly. Well, we've Michael Hingson 56:09 been doing this a while, but do you have any kind of final words of wisdom and things that you want to say to the audience here to get them thinking and maybe reach out to you? Yeah, yeah. Sacha Awaa 56:20 I think, you know, marketing isn't as complicated as it's made out to be. It is. It is loud and noisy. But you know, there are, there are marketers that are here to support you on complicated and to really support your growth. So really lean on them and and and trust in the process Michael Hingson 56:46 and through that, they'll grow exactly well. Sasha Sacha, I want to thank you very much for being with us today. This has been a lot of fun, and I appreciate it, and I appreciate your time. And I urge all of you to when you're thinking about marketing and growing your business, Satya is a person who can help with that clearly. So hopefully you'll reach out. I'd love to hear from you. Love to hear your thoughts about today. Feel free to reach out to me. At Michael H i@accessibe.com that's m, I, C, H, A, E, L, H, I, at, A, C, C, E, S, S, i, b, e.com, love to hear from you and get your thoughts and for all of you and such as you as well, if you know anyone else who might ought to be a guest on our podcast, love to get introductions to people and wherever you're observing the podcast today, Please give us a five star rating. We really value your ratings. We value your thoughts and your your ratings and your opinions are what keep us going. So we really appreciate you giving us those and for you again. Sacha, I want to thank you for being here. This has been a lot of fun. So thank you. 57:58 Thank you so much. Michael. I really appreciate it. Michael Hingson 58:06 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.
Guests: Jill Derby, Trustee, American University of Iraq in Kurdistan
Guests: Jill Derby, Trustee, American University of Iraq in Kurdistan
Buddhist strategies for taming that nagging voice in your head. Ofosu Jones-Quartey, a meditation teacher, author, and musician hailing from the Washington DC area, brings over 17 years of experience in sharing mindfulness, meditation and self-compassion practices with the world. Holding a bachelor's degree from American University and certified by the Mindfulness Meditation Teacher Certification Program, Ofosu is a graduate of the Teleos Coaching Institute and is the male voice on the Balance meditation app, reaching over 10 million subscribers. Ofosu leads meditation classes and retreats nationwide, having taught and led retreats at the Insight Meditation Community of Washington, The Insight Meditation Society, Spirit Rock, Brooklyn Zen Center, Cleveland Insight, Inward Bound Mindfulness and more. As an accomplished hip hop artist under the name "Born I," Ofosu released the mindfulness-themed album "In This Moment" in 2021. Born I's most recent album, "Komorebi" (2025), has been hailed by listeners as "a missing piece in hip-hop," praised for its meditative flow and spiritual depth. The companion book, "Lyrical Dharma: Hip-Hop as Mindfulness" (Parallax Press), arrives with a foreword by Pulitzer Prize winner Alice Walker, further cementing Born I as a unique voice at the intersection of art and contemplative practice. Beyond music, Ofosu is an author, releasing his self-published children's book "You Are Enough" in 2020 and "Love Your Amazing Self" via Storey Publishing in 2022. He lives in Rockville, Maryland, with his wife and four children. In this episode we talk about: The relationship between self-compassion and a successful meditation practice All the reasons people resist self-compassion, and his rebuttals Whether self-compassion is selfish How to do self-compassion off the cushion, including practices like journaling, written reminders, establishing accountability partners, and simple questions you can drop into your mind when all else fails How to do self-compassion on the cushion, including practices like body scans, metta, and a check-in practice you can use at the very start of your sits And how to teach self-compassion to children This episode was first aired in April 2024. Related Episodes: Think You Suck at Meditation? This Conversation Could Help. | Ofosu Jones-Quartey Get the 10% with Dan Harris app here Sign up for Dan's free newsletter here Follow Dan on social: Instagram, TikTok Subscribe to our YouTube Channel To advertise on the show, contact sales@advertisecast.com or visit https://advertising.libsyn.com/10HappierwithDanHarris
This week Kate Sheppard and Thomas Lecaque drop in to talk about the greatest romcom of all time.About our guests:Dr. Kathleen Sheppard earned her PhD in History of Science from the University of Oklahoma in 2010. After a post-doctoral teaching fellowship at the American University in Cairo, she arrived at Missouri S&T in the fall of 2011. She teaches mainly survey courses on modern Western Civilizations, which is arguably one of the most important courses students in 21st century America can take. Her main focus is on the history of science from the ancient Near East to present day Europe, United States, and Latin America. She has taught courses on the history of European science and Latin American science, as well as a seminar on women in the history of science.Sheppard's research focuses on 19th and 20th century Egyptology and women in the field. Her first book was a scientific biography of Margaret Alice Murray, the first woman to become a university-trained Egyptologist in Britain (Lexington, 2013). Murray's career spanned 70 years and over 40 publications. Sheppard is also the editor of a collection of letters between Caroline Ransom Williams, the first university-trained American Egyptologist, and James Breasted from the University of Chicago (Archaeopress, 2018). Sheppard's monograph, Tea on the Terrace, is about hotels in Egypt as sites of knowledge creation in Egyptology during the discipline's “Golden Age,” around 1880 to 1930.Women in the Valley of the Kings: The Untold Story of Women Egyptologists in the Gilded Age was published in July 2024. It has been reviewed in the New York Times, the Wall Street Journal, and was a top 6 Reader's Choice non-fiction book on Goodreads.Thomas Lecaque is an associate professor of History at Grand View University in Des Moines, Iowa. He specializes in the nexus of apocalyptic religion and political violence. He has written for the Washington Post, Religion Dispatches, Foreign Policy and The Bulwark, among others.
What went wrong with Burma's democratic experiment? How are we to understand the country's turbulent politics in the wake of the 2021 coup? In this conversation with Duncan McCargo, Amitav Acharya talks about his new book on Burma, which draws extensively on communications with young activists he refers to as “thought warriors”. He also discusses the challenges of researching a closed country, and why he decided to write a crossover book that he hopes will reach beyond the usual academic audiences. A decade ago, Burma was full of light and hope. Today, it has descended into darkness and despair. The once promising political and opening up of the country has been set back, possibly for a long time. How did this happen? Why? Many outside observers were surprised by the latest developments, but in some ways they were rather predictable. For those watching Burma the February 2021 coup was in the making for some time. Tragic Nation: Burma--Why and How Democracy Failed (Penguin Random House, 2023) provides a timely and insightful account of the political situation in Burma, assessing why the country experienced the coup, what are the implications for the people of Burma and the Southeast Asian region, and what role the international community can play to prevent Burma becoming a failed state. Amitav Acharya is a distinguished professor and the UNESCO Chair in Transnational Challenges and Governance, School of International Service, American University, Washington, DC. His writings on Southeast Asia include Whose Ideas Matter: Agency and Power in Asian Regionalism (Cornell, 2009). Duncan McCargo is director of the Nordic Institute of Asian Studies and a professor of political science at the University of Copenhagen. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
In this episode of Mission Matters, Adam Torres interviews Dr. Gary Mason II, Author, Veteran, and Filmmaker at Media 1st Creations, about attending AFM for the first time, what he learned from industry panels and deal-making environments, and why oral history is the foundation of meaningful storytelling. Dr. Mason also discusses his book-to-screen projects, including Persecuted to Love and Unconditional Love, and his mission to create media that drives healing, truth, and connection. About Dr. Gary Mason II Gary Mason, II, was born in Washington, DC and graduated from DeMatha Catholic High School. Before entering the US Army in 2000, he received a BA in communications from Howard University. While serving in the US Army, he earned an MA in Film Production from American University and an MA in Practical Theology from Regent University. After his forced retirement, he then earned a Doctorate in Military Ministry from Regent University. Dr. Mason is also an aspiring filmmaker who co-wrote the screenplay, PVT William Cathay - Slave to Buffalo Soldier, with his wife. He is also an expert communicator in military affairs, media planning, and military ministry. This interview is part of our AFM 2025 Series. Big thank you to American Film Market ! Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
What went wrong with Burma's democratic experiment? How are we to understand the country's turbulent politics in the wake of the 2021 coup? In this conversation with Duncan McCargo, Amitav Acharya talks about his new book on Burma, which draws extensively on communications with young activists he refers to as “thought warriors”. He also discusses the challenges of researching a closed country, and why he decided to write a crossover book that he hopes will reach beyond the usual academic audiences. A decade ago, Burma was full of light and hope. Today, it has descended into darkness and despair. The once promising political and opening up of the country has been set back, possibly for a long time. How did this happen? Why? Many outside observers were surprised by the latest developments, but in some ways they were rather predictable. For those watching Burma the February 2021 coup was in the making for some time. Tragic Nation: Burma--Why and How Democracy Failed (Penguin Random House, 2023) provides a timely and insightful account of the political situation in Burma, assessing why the country experienced the coup, what are the implications for the people of Burma and the Southeast Asian region, and what role the international community can play to prevent Burma becoming a failed state. Amitav Acharya is a distinguished professor and the UNESCO Chair in Transnational Challenges and Governance, School of International Service, American University, Washington, DC. His writings on Southeast Asia include Whose Ideas Matter: Agency and Power in Asian Regionalism (Cornell, 2009). Duncan McCargo is director of the Nordic Institute of Asian Studies and a professor of political science at the University of Copenhagen. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/political-science
In this episode of Mission Matters, Adam Torres interviews Dr. Gary Mason II, Author, Veteran, and Filmmaker at Media 1st Creations, about attending AFM for the first time, what he learned from industry panels and deal-making environments, and why oral history is the foundation of meaningful storytelling. Dr. Mason also discusses his book-to-screen projects, including Persecuted to Love and Unconditional Love, and his mission to create media that drives healing, truth, and connection. About Dr. Gary Mason II Gary Mason, II, was born in Washington, DC and graduated from DeMatha Catholic High School. Before entering the US Army in 2000, he received a BA in communications from Howard University. While serving in the US Army, he earned an MA in Film Production from American University and an MA in Practical Theology from Regent University. After his forced retirement, he then earned a Doctorate in Military Ministry from Regent University. Dr. Mason is also an aspiring filmmaker who co-wrote the screenplay, PVT William Cathay - Slave to Buffalo Soldier, with his wife. He is also an expert communicator in military affairs, media planning, and military ministry. This interview is part of our AFM 2025 Series. Big thank you to American Film Market ! Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
Egor Olteanu came to the US with his family as a teenager and joined the US Army after high school. He joined Google X after college and was lucky to work on some of the coolest R&D projects like Google Loon. Egor started VOLT with his co-founder in 2019. He loves spending his free time outdoors and is an avid Skydiver, SCUBA diver, and motorcycle/snowmobile rider. Egor has a BA in International Relations and MBA from American University, in Washington DC. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Egor Olteanu:Website: volt.ai Linkedin: https://www.linkedin.com/in/egoro/ *E – explicit language may be used in this podcast.
On this episode, we welcome Professor Matthew Bakowicz to the show to discuss the growth of sports betting and how popular betting apps like DraftKings hook users by design. Matt is the program director of Sports Business Management at American University's Kogod School of Business, as a guest. Before academia, he managed sportsbook operations for […] The post 415: How Sports Betting Apps Hook Users by Design first appeared on Persuasion by the Pint.
To understand the Communist Party today requires an understanding of its history. To that end, Joseph Torigian and MERICS Analyst Alexander Davey join Johannes Heller-John to talk about a person who devoted more than 70 years of his life to the cause of the CCP, namely Xi Zhongxun, father of China's party and state leader Xi Jinping.Joseph Torigian is an Associate Professor at the School of International Service at American University and Senior Fellow at the Council on Foreign Relations. He is the author of the book “The Party's Interests Come First: The Life of Xi Zhongxun, Father of Xi Jinping”.
Today's guest is David L. Phillips, Adjunct Professor at Georgetown University's School of Foreign Service, and previously Director of the Program on Peace-building and Rights at Columbia University's Institute for the Study of Human Rights. In this episode, Alon and David have an in-depth discussion on Syria, including Trump's removal of sanctions on the country, issues of governance in Syria, especially considering the country's numerous ethnic and religious minorities, and what can be expected of Ahmed al-Sharaa as an interim leader of Syria. Full bio David L. Phillips is an Adjunct Professor at Georgetown University's School of Foreign Service. He was previously Director of the Program on Peace-building and Rights at Columbia University's Institute for the Study of Human Rights. Phillips has served as Foreign Affairs Expert and as Senior Adviser to the U.S. Department of State and as Senior Adviser to the United Nations Office for the Coordination of Humanitarian Affairs. Phillips has worked at academic institutions as Executive Director of Columbia University's International Conflict Resolution Program, Director of American University's Program on Conflict Prevention and Peace-building, Fellow at Harvard University's Future of Diplomacy Project Fellow, Visiting Scholar at Harvard University's Center for Middle East Studies, and Professor of Preventive Diplomacy at the Diplomatic Academy of Vienna. He was Deputy Director of the Center for Preventive Action at the Council on Foreign Relations, Senior Fellow at the Preventive Diplomacy Program of the Center for Strategic and International Studies, Senior Fellow at the Atlantic Council, and Project Director at the International Peace Research Institute of Oslo. Phillips has also been a foundation executive, serving as President of the Congressional Human Rights Foundation and Executive Director of the Elie Wiesel Foundation for Humanity. Phillips has been an analyst and commentator for NBC News. He has written 10 books on public affairs and hundreds of articles in leading publications such as the New York Times, Wall Street Journal, Financial Times, International Herald Tribune, and Foreign Affairs.
Nicholas Boggs is the New York Times bestselling author of Baldwin: A Love Story, the first major biography of the iconic figure in more than three decades. He is the recipient of a 2023 Whiting Creative Nonfiction Grant and fellowships from the Leon Levy Center for Biography, the Scholars-in-Residence program at the Schomburg Center for Research in Black Culture, the Gilder Lehrman Center and Beinecke Library at Yale, and the National Endowment for the Humanities, as well as residencies at Yaddo and MacDowell. Most recently he was the 2024-2025 John Hope Franklin Fellow at the National Humanities Center. Born and raised in Washington, D.C., he received his BA from Yale and his PhD from Columbia, both in English, as well as an MFA in Creative Writing from American University. He now resides in New York City. Nicholas joined Barbara DeMarco-Barrett to talk about his path to writing nonfiction, what moved him to write a biography of James Baldwin, how he went about structuring the book, perseverance versus talent, research, how his background in music influences his writing, surprises in writing the Baldwin biography, writing what you don't know, and more.To learn more about Writers on Writing and to become a supporter, visit our Patreon page. For a one-time donation, visit Ko-fi. You will find hundreds of past interviews on our website. You can help out the show and indie bookstores by buying books at our bookstore on bookshop.org. It's stocked with titles by our guest authors, as well as our personal favorites. And on Spotify, you'll find an album's worth of typewriter music like what you hear on the show. It's perfect for writing. Look for the artist, Just My Type. If you'd like to contact us, email writersonwritingpodcast@gmail.com. We love to hear from our listeners! (Recorded on December 19, 2025) Host: Barbara DeMarco-BarrettHost: Marrie StoneMusic: Travis Barrett (Stream his music on Spotify, Apple Music, Etc.)
VCU's offense exploded against American, scoring 105 points and winning by 22. Host George Templeton says there are a few nits to pick, and he picks them. Plus, he takes a look at our current standing in the A10. We do not have a sponsor, so we are asking for help from our listeners. To help us keep bringing to you the best VCU Basketball podcast on the planet, will you consider making a donation? If you'd like to help us keep the show going, here is the link to securely donate: https://www.paypal.com/donate/?hosted_button_id=GNDA32ENXYEJA
Daily Israeli breaches of the Gaza ceasefire agreement threaten the entire peace process, says the Qatari prime minister, who helped broker the deal forged by Donald Trump. So, what's gone wrong -- and what might the US president do to get it back on track? In this episode: Tamer Qarmout - Associate Professor of Public Policy at the Doha Institute for Graduate Studies Daniel Levy - President of the U.S. / Middle East Project and a former Israeli negotiator Rami Khouri - Distinguished Fellow at the American University of Beirut Host: Folly Bah Thibault Connect with us: @AJEPodcasts on Twitter, Instagram, Facebook
Xi Zhongxun's career spanned the entirety of China's modern history. Born just two years after the 1911revolution that overthrew the Qing Dynasty, Xi was an early member of the Chinese Communist Party, tookpart in the Second World War, became an early leader of the PRC, was purged, survived the CulturalRevolution, was rehabilitated, and helped jumpstart China's opening up as a leader in GuangdongProvince. He also happened to be the father of Xi Jinping, China's current president. Joseph Torigian has written an extensive biography of Xi Zhongxun, titled The Party's Interests Come First:The Life of Xi Zhongxun, Father of Xi Jinping (Stanford UP, 2025). And he joins us today to talkthrough Xi's long and very eventful life. Joseph is Associate Professor at the School of International Service at American University and a ResearchFellow at the Hoover History Lab at Stanford University. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including itsreview of The Party's Interests Come First. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He canbe found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Xi Zhongxun's career spanned the entirety of China's modern history. Born just two years after the 1911revolution that overthrew the Qing Dynasty, Xi was an early member of the Chinese Communist Party, tookpart in the Second World War, became an early leader of the PRC, was purged, survived the CulturalRevolution, was rehabilitated, and helped jumpstart China's opening up as a leader in GuangdongProvince. He also happened to be the father of Xi Jinping, China's current president. Joseph Torigian has written an extensive biography of Xi Zhongxun, titled The Party's Interests Come First:The Life of Xi Zhongxun, Father of Xi Jinping (Stanford UP, 2025). And he joins us today to talkthrough Xi's long and very eventful life. Joseph is Associate Professor at the School of International Service at American University and a ResearchFellow at the Hoover History Lab at Stanford University. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including itsreview of The Party's Interests Come First. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He canbe found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/east-asian-studies
Xi Zhongxun's career spanned the entirety of China's modern history. Born just two years after the 1911revolution that overthrew the Qing Dynasty, Xi was an early member of the Chinese Communist Party, tookpart in the Second World War, became an early leader of the PRC, was purged, survived the CulturalRevolution, was rehabilitated, and helped jumpstart China's opening up as a leader in GuangdongProvince. He also happened to be the father of Xi Jinping, China's current president. Joseph Torigian has written an extensive biography of Xi Zhongxun, titled The Party's Interests Come First:The Life of Xi Zhongxun, Father of Xi Jinping (Stanford UP, 2025). And he joins us today to talkthrough Xi's long and very eventful life. Joseph is Associate Professor at the School of International Service at American University and a ResearchFellow at the Hoover History Lab at Stanford University. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including itsreview of The Party's Interests Come First. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He canbe found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/biography
Xi Zhongxun's career spanned the entirety of China's modern history. Born just two years after the 1911revolution that overthrew the Qing Dynasty, Xi was an early member of the Chinese Communist Party, tookpart in the Second World War, became an early leader of the PRC, was purged, survived the CulturalRevolution, was rehabilitated, and helped jumpstart China's opening up as a leader in GuangdongProvince. He also happened to be the father of Xi Jinping, China's current president. Joseph Torigian has written an extensive biography of Xi Zhongxun, titled The Party's Interests Come First:The Life of Xi Zhongxun, Father of Xi Jinping (Stanford UP, 2025). And he joins us today to talkthrough Xi's long and very eventful life. Joseph is Associate Professor at the School of International Service at American University and a ResearchFellow at the Hoover History Lab at Stanford University. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including itsreview of The Party's Interests Come First. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He canbe found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/chinese-studies
Xi Zhongxun's career spanned the entirety of China's modern history. Born just two years after the 1911revolution that overthrew the Qing Dynasty, Xi was an early member of the Chinese Communist Party, tookpart in the Second World War, became an early leader of the PRC, was purged, survived the CulturalRevolution, was rehabilitated, and helped jumpstart China's opening up as a leader in GuangdongProvince. He also happened to be the father of Xi Jinping, China's current president. Joseph Torigian has written an extensive biography of Xi Zhongxun, titled The Party's Interests Come First:The Life of Xi Zhongxun, Father of Xi Jinping (Stanford UP, 2025). And he joins us today to talkthrough Xi's long and very eventful life. Joseph is Associate Professor at the School of International Service at American University and a ResearchFellow at the Hoover History Lab at Stanford University. You can find more reviews, excerpts, interviews, and essays at The Asian Review of Books, including itsreview of The Party's Interests Come First. Follow on Twitter at @BookReviewsAsia. Nicholas Gordon is an editor for a global magazine, and a reviewer for the Asian Review of Books. He canbe found on Twitter at @nickrigordon. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/asian-review
Historically Thinking: Conversations about historical knowledge and how we achieve it
According to Chinese Communist official Xi Zhongxun, his first revolutionary act was an attempt to poison one of his school's administrators when he was 14. He was faithful to the revolution, and the Chinese Communist Party, until his death at age 88 in 2002. In between those ages was a remarkable life. He fought Nationalists and Japanese. He was a right-hand man to both Zhou Enlai in the 1950s, and Hu Yaobang in the 1980s. As the Party administrator responsible for dealing with religious groups, he negotiated with the Dalai Lama–and would show off the wristwatch that the Dalai Lama gave him. But Xi also spent sixteen years in house arrest, internal exile, under suspicion, or at least out of power, from 1962 to 1978. “In the early 1990s, Xi even boasted to a Western historian that although Deng Xiaoping had suffered at the hands of the party on three occasions, he had been persecuted five times.” All this would make Xi Zhongxun fascinating simply as a psychological study of a Communist functionary who, despite everything, remained devoted to the system that oppressed him. But Xi Zhongxun was also the father of Xi Jinping, now effectively the dictator of China. If we are to understand the younger Xi, argues my guest Joseph Torigian, then we must understand his father.Joseph Torigian is an associate professor in the School of International Service at American University in Washington, a senior fellow at the Council on Foreign Relations, and a center associate of the Lieberthal-Rogel Center for Chinese Studies at the University of Michigan. He was previously on the podcast to discuss his book Prestige, Manipulation, and Coercion: Elite Power Struggles in the Soviet Union and China after Stalin and Mao, a conversation that was published on May 23, 2022. His latest book is The Party's Interests Come First: The Life of Xi Zhongxun, Father of Xi Jinping was released with Stanford University Press in June 2025. It was a Financial Times Book of the Summer and an Economist Best Book of the Year So Far.00:00 — Introduction02:19 — Overview of Xi Zhongxun's Life07:15 — Early Life and Revolutionary Beginnings11:44 — Growing Up as a Peasant in Shaanxi15:02 — Path to the Communist Base Areas19:21 — The United Front Work24:10 — Work with Ethnic Minorities26:00 — The 1935 Arrest by Fellow Communists27:56 — Patronage and Party Relationships30:51 — The Northwest Bureau and China's Territorial Expansion33:43 — Personal Life and Family36:37 — The 1962 Purge41:50 — Sixteen Years of Persecution44:37 — Why Bring Him Back?46:53 — Deng Xiaoping's Distrust50:55 — Grudges and Party History52:33 — Xi Jinping and His Father's Legacy59:17 — Conclusion
Millions of people in Afghanistan face acute food insecurity, the UN warns. The crisis is exacerbated by sharp cuts in global aid funding and the forced deportation of Afghans from neighbouring countries. So, who could step in to avert a catastrophic hunger crisis? In this episode: Kiana Alavi, Norwegian Refugee Council's advocacy manager in Afghanistan Zeeshan Salahuddin, Director Advisory of the Centre for Regional and Global Connectivity at Tabadlab Obaidullah Baheer, Adjunct Lecturer at the American University of Afghanistan Host: Tom McRae Connect with us: @AJEPodcasts on Twitter, Instagram, Facebook
One thread, often barely acknowledged, always present in violent extremist attacks: misogyny. Cynthia Miller-Idriss is a sociologist and professor in the School of Public Affairs and the School of Education at American University, where she is the founding director of the Polarization and Extremism Research and Innovation Lab (PERIL). She joins host Krys Boyd to discuss why we need to confront misogyny head on to prevent future acts of violence, and why attackers so often blame women for their hateful beliefs. Her book is “Man Up: The New Misogyny and the Rise of Violent Extremism.” Learn about your ad choices: dovetail.prx.org/ad-choices
Tess Bridgeman, co-editor-in-chief of Just Security, former Special Assistant to the President, Associate Counsel to the President and Deputy Legal Adviser to the National Security Council (NSC) during the Obama administration, and William LeoGrande , professor of government at American University and specialist in U.S.-Latin America relations, discuss the latest Trump administration escalation in Venezuela, where the United States seized several additional oil tankers, and analyze the legality of those moves and the boat strikes against alleged drug cartels.
Our new episode features Hauwa Otori ‘08, creator of the Founders International Network and host of the Building Black podcast, which shares stories about the experiences of under-resourced entrepreneurs from around the globe. Otori has a degree in communications from Cornell and a law degree from American University. She is also an independent producer for Fast Company, KCRW and Marketplace and her writing has appeared in Elle and Forbes.
In this episode, Director of the National Institutes of Health Jay Bhattacharya discusses the latest developments in biomedical innovation and how they will shape the future of public health research. Background Reading: This CFR event discusses emerging threats to public health and how journalists are covering new outbreaks across the United States. Host: Sylvia Mathews Burwell, Senior Professorial Lecturer and President Emerita, American University; Former U.S. Secretary of Health and Human Services Guests: Jay Bhattacharya, Director, National Institutes of Health Want more comprehensive analysis of global news and events straight to your inbox? Subscribe to CFR's Daily News Brief newsletter. To keep tabs on all CFR events, visit cfr.org/event. To watch this event, please visit it on our YouTube channel: A Conversation With Jay Bhattacharya of the National Institutes of Health.
Send us a textIn this episode of Behind the Stigma, I sit down with Dr. Prince Kouassi, Assistant Professor and Chair of the Psychology Department at the American University of Dubai, to explore the landscape of mental health in the UAE. We discuss whether we are over-diagnosing mental health, the educational psychology market and careers in the UAE, using AI in the classroom and his thoughts on digital mental health apps. Timestamps added!About Dr. Prince KouassiDr. Kouassi is an Assistant Professor of Psychology and the Chair of the Department of Psychology at the American University of Dubai. He completed his Ph.D. at City, University of London (UK) in computational psychology, and after completing his PhD accepted a Teaching Fellowship in Psychology at Coventry University (UK). Dr. Kouassi has a wide range of active research interests in psychology which include but not limited to cognitive modeling, quantum probability applications, research participation, psychology education, and the practical application of psychological principles in the workplace.Find him on LinkedIn: https://www.linkedin.com/in/dr-prince-kouassi-phd-0616a71aa/Subscribe to the Behind the Stigma podcast on YouTube, Apple Podcast or Spotify. Follow us on Instagram: https://www.instagram.com/behindthestigmapodcast/
Quantum Nurse: Out of the rabbit hole from stress to bliss. http://graceasagra.com/
Quantum Nurse https://graceasagra.com/ Freedom International Livestream Thursday Dec 11, 2025 @ 12: 00 PM EST Guest: Matthew Ehret Topic: Is America on the Right Path? 2025 YEAR-END REVIEW https://risingtidefoundation.net/ https://canadianpatriot.org/ https://matthewehret.substack.com/ Bio: Matthew Ehret is a journalist, co-founder of the Rising Tide Foundation, and Editor-in-Chief of the Canadian Patriot Review. He is a Senior Fellow at the American University of Moscow, a BRI expert for Rogue News, and a contributor to outlets including Strategic Culture, The Cradle, Global Research, and the Washington Times. He is the author of The Untold History of Canada and the multi-volume series The Clash of the Two Americas, as well as Science Unshackled: Restoring Causality in a World of Chaos. Special Guest Host/s: Warren Monty Quesnell Facebook Founding Host: Grace Asagra, RN MA http://graceasagra.com Telegram - https://t.me/QuantumNurseGraceAsagra TIP/DONATE LINK for Grace Asagra @ Quantum Nurse Podcast https://patron.podbean.com/QuantumNurse https://www.paypal.com/donate/?hosted_button_id=FHUXTQVAVJDPU Venmo - @Grace-Asagra 609-203-5854 WELLNESS RESOURCES Optimal Health and Wellness with Grace Virtual Dispensary Link (Designs for Health) 2https://www.designsforhealth.com/u/optimalhealthwellness Premier Research Labs - https://prlabs.com/customer/account/create/code/59n84f/ - 15% discount - 15%_59N84F_05 Standing Co-host: Harmut Schumacher www.dragonnous.com
Scott interviews Brandt Burleson about how he stumbled into his former job at an Israeli consulate, what they had him doing, why they were interested in him and what he thinks of all that now. Discussed on the show: Creative Chaos: Inside the CIA's Covert War to Topple the Syrian Government by William Van Wagenen “The Alawite women taken as sex slaves in Syria” (The Spectator) “Inside Syria's state-backed cover-up of Alawite women's kidnappings” (The Cradle) Brandt Burleson holds a MA in International Affairs from American University. He worked as the Strategic Outreach Director for the Consulate General of Israel to the Southwest United States for over eight years. Before that, he planned business and policy programs for Asia Society Texas Center. He now publishes regularly at The Libertarian Institute. Audio cleaned up with the Podsworth app: https://podsworth.com Use code HORTON50 for 50% off your first order at Podsworth.com to clean up your voice recordings, sound like a pro, and also support the Scott Horton Show! For more on Scott's work: Check out The Libertarian Institute: https://www.libertarianinstitute.org Check out Scott's other show, Provoked, with Darryl Cooper https://youtube.com/@Provoked_Show Read Scott's books: Provoked: How Washington Started the New Cold War with Russia and the Catastrophe in Ukraine https://amzn.to/47jMtg7 (The audiobook of Provoked is being published in sections at https://scotthortonshow.com) Enough Already: Time to End the War on Terrorism: https://amzn.to/3tgMCdw Fool's Errand: Time to End the War in Afghanistan https://amzn.to/3HRufs0 Follow Scott on X @scotthortonshow And check out Scott's full interview archives: https://scotthorton.org/all-interviews This episode of the Scott Horton Show is sponsored by: Roberts and Roberts Brokerage Incorporated https://rrbi.co Moon Does Artisan Coffee https://scotthorton.org/coffee; Tom Woods' Liberty Classroom https://www.libertyclassroom.com/dap/a/?a=1616 and Dissident Media https://dissidentmedia.com You can also support Scott's work by making a one-time or recurring donation at https://scotthorton.org/donate/https://scotthortonshow.com or https://patreon.com/scotthortonshow Learn more about your ad choices. Visit megaphone.fm/adchoices
Download Audio. Scott interviews Brandt Burleson about how he stumbled into his former job at an Israeli consulate, what they had him doing, why they were interested in him and what he thinks of all that now. Discussed on the show: Creative Chaos: Inside the CIA's Covert War to Topple the Syrian Government by William Van Wagenen “The Alawite women taken as sex slaves in Syria” (The Spectator) “Inside Syria's state-backed cover-up of Alawite women's kidnappings” (The Cradle) Brandt Burleson holds a MA in International Affairs from American University. He worked as the Strategic Outreach Director for the Consulate General of Israel to the Southwest United States for over eight years. Before that, he planned business and policy programs for Asia Society Texas Center. He now publishes regularly at The Libertarian Institute. Audio cleaned up with the Podsworth app: https://podsworth.com Use code HORTON50 for 50% off your first order at Podsworth.com to clean up your voice recordings, sound like a pro, and also support the Scott Horton Show! For more on Scott's work: Check out The Libertarian Institute: https://www.libertarianinstitute.org Check out Scott's other show, Provoked, with Darryl Cooper https://youtube.com/@Provoked_Show Read Scott's books: Provoked: How Washington Started the New Cold War with Russia and the Catastrophe in Ukraine https://amzn.to/47jMtg7 (The audiobook of Provoked is being published in sections at https://scotthortonshow.com) Enough Already: Time to End the War on Terrorism: https://amzn.to/3tgMCdw Fool's Errand: Time to End the War in Afghanistan https://amzn.to/3HRufs0 Follow Scott on X @scotthortonshow And check out Scott's full interview archives: https://scotthorton.org/all-interviews This episode of the Scott Horton Show is sponsored by: Roberts and Roberts Brokerage Incorporated https://rrbi.co Moon Does Artisan Coffee https://scotthorton.org/coffee; Tom Woods' Liberty Classroom https://www.libertyclassroom.com/dap/a/?a=1616 and Dissident Media https://dissidentmedia.com You can also support Scott's work by making a one-time or recurring donation at https://scotthorton.org/donate/https://scotthortonshow.com or https://patreon.com/scotthortonshow
Dr. Cynthia Miller-Idriss is the author of the stunning new book, "Man Up: The New Misogyny and the Rise of Violent Extremism". As a professor at American University and director of the University's Polarization and Extremism Research & Innovation Lab (PERIL), she has seen firsthand the real damage done to young men through toxic messaging in our online world and advises how to help our boys. Listen now!
As global powers double down on militarism and defense, Daniel Zoughbie argues that the most transformative force in the Middle East has always come from citizen diplomacy. A complex-systems scientist and diplomatic historian, Zoughbie joins Mark Labberton to explore how twelve U.S. presidents have "kicked the hornet's nest" of the modern Middle East. Drawing on his work in global health and his new book Kicking the Hornet's Nest: U.S. Foreign Policy in the Middle East from Truman to Trump, Zoughbie contrasts the view from refugee camps and microclinic networks with the view from the Oval Office, arguing that American security rests on a three-legged stool of defense, diplomacy, and development. He explains why Gerald Ford stands out as the lone president who truly leveraged diplomacy, how the Marshall Plan model of enlightened self-interest can guide policy now, and why nationalism, not mere economics, lies at the heart of Gaza's future. Throughout, he presses listeners toward "citizen diplomacy" that resists pride, militarism, and fatalism. Episode Highlights "We've constantly ignored diplomacy." " You don't have to be enemies with people to get them to do what is in their own self-interest." "You can build skyscrapers in Gaza. You can build the Four Seasons in Gaza and it's not going to work. You're just going to have another war until you address that core issue of nationalism." "These three Ds defense diplomacy development are the three legged stool of American security and we know how important diplomacy and development are." "From Truman to Trump, only one president, and that is Gerald Ford, surprisingly the only unelected president, gets this right." "Pride—national pride, the pride of any one individual—is toxic. It's toxic to the individual. It's toxic to the nation. It's toxic to the world." "Foreign policymaking is not just something for secretaries of state and those in power. All of us in a democracy have a role to play." Helpful Links and Resources Kicking the Hornet's Nest: U.S. Foreign Policy in the Middle East from Truman to Trump https://www.simonandschuster.com/books/Kicking-the-Hornets-Nest/Daniel-E-Zoughbie/9781668085226 American University of Beirut (founded as Syrian Protestant College), a key example of long-term educational diplomacy https://www.aub.edu.lb Al-Ahli Arab (Gaza Baptist) Hospital in Gaza City https://en.wikipedia.org/wiki/Al-Ahli_Arab_Hospital Max Weber, "Politics as a Vocation" https://open.oregonstate.education/sociologicaltheory/chapter/politics-as-a-vocation About Daniel Zoughbie Daniel E. Zoughbie is a complex-systems scientist, historian, and expert on presidential decision-making. He is associate project scientist at UC Berkeley's Institute of International Studies, a faculty affiliate of the UCSF/UCB Center for Global Health Delivery, Diplomacy, and Economics, and principal investigator of the Middle East and North Africa Diplomacy, Development, and Defense Initiative. He is the author of Kicking the Hornet's Nest: U.S. Foreign Policy in the Middle East from Truman to Trump and of Indecision Points: George W. Bush and the Israeli-Palestinian Conflict. His award-winning research has appeared in journals such as PLOS Medicine, Mayo Clinic Proceedings, and Social Science and Medicine. A Phi Beta Kappa graduate of UC Berkeley, he studied at Oxford on a Marshall Scholarship and completed his doctorate there as a Weidenfeld Scholar. Show Notes Middle East Background and Microclinic Origins Daniel Zoughbie recalls visiting the Middle East as a child—"frankly horrified" by what he saw UC Berkeley protests over the Iraq War and post-9/11 U.S. policy in the region Metabolic disease and type 2 diabetes as an overlooked "greatest killer in the region." Neighbors in the West Bank sharing food, medicine, and blood-pressure cuffs—leads to the "micro clinic" concept Good health behaviors, like bad ones and even violence, can be contagious through social networks Social Networks, Anthropology, and Security Social anthropology, political science, and international relations Medical problems as simultaneously biological and sociological problems Understanding Middle East security demands attention to decisions "at the very bottom" as well as "the view from above" October 7 and 9/11 illustrate how small groups of people can "change the world with their decisions." Complex Systems and Foreign Policy Complexity is always increasing, and diplomacy and development exist to slow it down. Definition of "complex system": as one where many inputs produce outcomes that cannot be reduced to single causes. "We almost have a new law here, which is that complexity is always increasing in the universe. And the role of diplomacy and development, as I see it in international relations, is to slow things down. It's to stop complexity from advancing so that people have time to cool their tempers and to solve major security crises." Type 2 diabetes as a model for thinking about how city planning, economics, relationships, and habits interact He applies that lens to international relations: nations, leaders, institutions, and history form a "cascade of complexity." From Refugee Camps to Presidential Palaces George Shultz and Tony Blair: decision-makers as "real human beings," not abstractions Theological and ideological forces—such as certain apocalyptic readings of scripture—that shape U.S. foreign policy Gnosticism and eschatology within American right-wing Christianity Painstaking global health work on the ground and sweeping decisions made in Washington, Brussels, or New York Twelve Presidents and One Exception Kicking the Hornet's Nest: analysis of twelve presidents from Truman to Trump through the lens of Middle East decision-making Core claim: Only Gerald Ford truly rebalanced the three Ds of defense, diplomacy, and development. U.S. policy in the Levant: heavy reliance on militarism, coups, and covert actions while underinvesting in diplomacy and development Claim: "Far better alternatives were on the table" for every administration, yet consistently passed over. Gerald Ford, Kissinger, and the Path to Peace Daniel contends that the 1967 and 1973 wars were both preventable and nearly became global nuclear catastrophes. Ford inherits the presidency amid Watergate and national division, but keeps Henry Kissinger at State. Ford presses Israel and Egypt toward serious negotiations, empowering Kissinger's shuttle diplomacy and personal ties. A sharply worded letter threatening to "reconsider" the U.S.–Israel relationship Ford's diplomacy and the development of Camp David and the enduring Egypt–Israel peace based on "land for peace." Pride, Personality, and Presidential Failure Did Ford's temperament keep him from making himself the center of the story? In contrast, many presidents and other leaders write themselves "thickly" into the narrative of the conflict. Pride—personal and national—as a toxic force that repeatedly undermines U.S. policy The Iraq War and democracy-promotion agenda and the self-defeating nature of moralistic, militarized crusades Marshall Plan and Enlightened Self-Interest George Marshall and harsh punishment after World War I helped produce Nazi Germany The Marshall Plan models an "enlightened way of viewing the American self-interest": rebuilding Europe and Japan to secure U.S. security. He contrasts that with the neglect of the Levant, where aid and institution-building never matched military activism. Marshall's genius lies in locating the intersection between others' deepest needs and American capabilities. Militarism, Iran, and Nuclear Risk Recent U.S.–Israel–Iran confrontation as an "extremely dangerous moment"—with 60 percent enriched uranium unaccounted for JCPOA as an imperfect but effective diplomatic achievement, but dismantled in favor of militarism Claim: Bombing Iran scattered nuclear material and increased complexity rather than reducing the threat. He warns that one nuclear device could be delivered by low-tech means—a boat or helicopter—endangering civilians and U.S. forces in the Gulf. The only realistic path forward: renewed multilateral diplomacy between U.S., Israel, Iran, Russia, China, Pakistan, India, and regional actors Ethical Realism and Max Weber "Ethical realism"—Max Weber's distinction between the ethic of the gospel and the ethic of responsibility Statespeople bear responsibility for using force, yet the greatest can still say "here I stand and I can do no other." Claim: True leadership seeks a higher ethic where national interest aligns with genuine concern for others. Gaza, Nationalism, and Two States Welcoming the end of active war between Israel and Hamas and critiquing reconstruction plans that ignore politics Conflict is fundamentally nationalist: a struggle for self-determination by both Jewish and Palestinian peoples Claim: Economic development without a credible political horizon will not prevent "another October 7th and another terrible war." In his view, only partition of mandatory Palestine into two states can meet legitimate self-determination claims. For example, "You can build skyscrapers in Gaza… and it's not going to work" without addressing nationalism. Citizen Diplomacy and a Better Way Foreign policy is not only the work of secretaries of state; democratic citizens have responsibilities. American University of Beirut and the Gaza Baptist Hospital as fruits of citizen diplomacy Claim: Educational and medical institutions can change lives more profoundly and durably than military campaigns. Redirecting resources from bombs to universities and hospitals to reduce the need for future military interventions An invitation to citizen diplomacy: informed voting, sustained attention, and creative engagement for a more just peace Production Credits Conversing is produced and distributed in partnership with Comment Magazine and Fuller Seminary.
The Author Events Series presents Nicholas Boggs | Baldwin: A Love Story In Conversation with Rachel L. Swarns Baldwin: A Love Story, the first major biography of James Baldwin in three decades, reveals how profoundly the writer's personal relationships shaped his life and work. Drawing on newly uncovered archival material and original research and interviews, this spellbinding book tells the overlapping stories of Baldwin's most sustaining intimate and artistic relationships: with his mentor, the Black American painter Beauford Delaney; with his lover and muse, the Swiss painter Lucien Happersberger; and with his collaborators, the famed Turkish actor Engin Cezzar and the iconoclastic French artist Yoran Cazac, whose long-overlooked significance as Baldwin's last great love is explored in these pages for the first time. Nicholas Boggs shows how Baldwin drew on all the complex forces within these relationships-geographical, cultural, political, artistic, and erotic- and alchemized them into novels, essays, and plays that speak truth to power and had an indelible impact on the civil rights movement and on Black and queer literary history. Richly immersive, Baldwin: A Love Story follows the writer's creative journey between Harlem, Paris, Switzerland, the southern United States, Istanbul, Africa, the South of France, and beyond. In so doing, it magnifies our understanding of the public and private lives of one of the major literary figures of the twentieth century, whose contributions only continue to grow in influence. Nicholas Boggs was an undergraduate when he discovered James Baldwin's out-of-print children's book, Little Man, Little Man: A Story of Childhood, in the Beinecke Rare Book and Manuscript Library. After he tracked down its illustrator, the French artist Yoran Cazac, he went on to coedit an acclaimed new edition of the book in 2018. His writing has also been anthologized in The Cambridge Companion to James Baldwin, James Baldwin Now, and Speculative Light: The Arts of Beauford Delaney and James Baldwin. He is the recipient of a 2023 Whiting Creative Nonfiction Grant and fellowships from the National Endowment for the Humanities, the Leon Levy Center for Biography, the Beinecke Library and Gilder Lehrman Center at Yale, the Schomburg Center Scholars-in-Residence Program, and the National Humanities Center, as well as residencies at Yaddo and MacDowell. He received his BA in English from Yale, his MFA in creative writing from American University, and his PhD in English from Columbia. Born and raised in Washington, DC, he lives in Brooklyn, New York. Rachel L. Swarns is a journalist, author and associate professor of journalism at New York University, who writes about race and history as a contributing writer for The New York Times. She is a fellow of the American Academy of Arts and Sciences and the Society of American Historians and her work has been recognized and supported by the National Endowment for the Humanities, the Ford Foundation, the Leon Levy Center for Biography, the Biographers International Organization and others. Her latest book, The 272: The Families Who Were Enslaved and Sold to Build the American Catholic Church, was published by Random House. Because you love Author Events, please make a donation when you register for this event to ensure that this series continues to inspire Philadelphians. Books will be available for purchase at the library on event night! All tickets are non-refundable. (recorded 9/30/2025)
It's YOUR time to #EdUp with Melissa Morriss-Olson, CEO, The American University of Greece Global Campus, Distinguished Professor of Higher Ed Leadership, Bay Path University, host of the IngenioUs podcast, & author of Ingenious Leadership: Creating Solutions to Wicked Problems in Higher Education!In this episode, brought to you by Career-Bond,YOUR co-host is Darius Goldman, Founder & CEO, Career-BondYOUR host is Elvin Freytes How does a 150 year old institution founded by women missionaries from Massachusetts bring its incredible history & culture to the world through an entirely online global campus with faculty & students from around the globe?What happens when a leader interviews college presidents for 5 years, identifies common themes & habits from thriving leaders & turns those insights into a book with embedded QR codes & an accompanying workbook for emerging leaders?How does an online university design asynchronous 8 week MBA courses with weekly modules, 24/7 discussion forums & highly intentional learning outcomes that allow modern adult learners to complete assignments on their own time while maintaining rich interaction?Buy Melissa's book & accompanying workbook at Academic Impressions:https://www.academicimpressions.com/product/ingenious-leadership/Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio● Join YOUR EdUp community at The EdUp ExperienceWe make education YOUR business!P.S. Want to get early, ad-free access & exclusive leadership content to help support the show? Then subscribe today to lock in YOUR $5.99/m lifetime supporters rate! This offer ends December 31, 2025
December 4, 2025 - Join us for a discussion with Dr. Ji-Young Lee for an examination of the circumstances and methods of Chinese military intervention in the Korean Peninsula. Dr. Lee is Associate Professor of International Relations at American University's School of International Service, and author of China's Hegemony: Four Hundred Years of East Asian Domination (2016) and an upcoming work under contract titled: The Great Power Next Door, a historically informed analysis of when and how China has chosen to militarily intervene in the Korean Peninsula. Dr. Lee's 2020 article, "The Geopolitics of South Korea–China Relations," speaks to the contemporary dimension of the evolving relationship. The moderator of the program is policy director Jonathan Corrado. For more information, please visit the link below: https://www.koreasociety.org/policy-and-corporate-programs/2088-korea-china-relations-a-history-of-intervention
Every day, consumers are confronted with the fragility of our personal data privacy — another data breach, another government agency accessing databases they didn't previously have access to, another consent form popping up to get permission to gather more data.It's almost too much for any one person to keep a handle on, according to Rohan Grover, professor of artificial intelligence and media at American University. He recently co-authored a piece for The Conversation about why data privacy seems to have largely fallen out of the public discourse, even though he says the topic is more urgent than ever.
Every day, consumers are confronted with the fragility of our personal data privacy — another data breach, another government agency accessing databases they didn't previously have access to, another consent form popping up to get permission to gather more data.It's almost too much for any one person to keep a handle on, according to Rohan Grover, professor of artificial intelligence and media at American University. He recently co-authored a piece for The Conversation about why data privacy seems to have largely fallen out of the public discourse, even though he says the topic is more urgent than ever.
Peter talks with Lara Schwartz, Founding Director of the Project on Civic Dialogue (PCD) in the School of Public Affairs at American University, as well as three PCD facilitators: Grace Manson, Arjun Mishra, and Khushi Ramnani.
The Trump administration has caused issues of significant food waste due to a range of its policies, including immigration raids, tariffs, cuts to food assistance programmes, and the destruction of food for programmes like USAID. This has had huge consequences, including environmental impacts, as well as impacts on the estimated more than 47 million people in the US who don't have enough food to eat, and those who have relied on US foreign aid that has been cut. For International Desk, Wire Host Caeden spoke to Garrett Graddy-Lovelace, Provost Associate Professor in Environment, Development & Health at American University, about these issues.
We visit Basel Dalloul at the Dalloul Artist Collective to discuss the genesis of the Dalloul Art Foundation and the mission of the new artist collective. A technologist and lawyer by training, Basel shares his family's journey into collecting art and the vision his father had for a Pan-Arab art collection in Beirut. They discuss how Arabism failed politically, but that culturally, the art from the region shows a great deal of sync and kinship, with artists empathizing with their Arab brethren. Central to the discussion is the role of art as an archive of history. Basel highlights the importance of Arab art as a reference site and how connecting artists from Morocco to Iraq reveals common themes that some may find inconvenient to tell. The conversation then shifts to the need to decolonize the art world, critiquing the tendency to celebrate Western art and seek validation from Western curators. Basel challenges the routine belief that Arab artists or art professionals are "not competent or good enough". He also addresses the broken global gallery system, which often dictates terms to artists and unfairly takes up to 50% of an artist's take. The mission of the Dalloul Artist Collective is to shift focus from the art to the artist, acting as an artist management agency to empower and educate the artist community. 0:00 Introduction2:12 The Vision for the Dalloul Art Foundation: Pan-Arab Art3:36 Relationship to Art Growing Up5:55 Shifting from Western to Arab Art Collecting8:45 Failure Is Not An Option10:47 Authenticating Art and The Lack of a Reference Site for Arab Art12:53 Organizing the Single Largest Private Collection of Modern Contemporary Arab Art15:05 The Kinship of Arab Culture17:57 Artists as Archivists of History19:46 Beirut: A De Facto Cultural Hub With No Taboos22:54 Critiquing the Celebration of Western Art Over Arab Art25:57 Dalloul Artist Collective: Focusing on The Artist27:18 The Broken Global Gallery System32:11 The State of Art Collecting in The Arab World35:56 Artists Basel Dalloul Adores38:02 The Need to Educate the Arab Youth on Arab Artists38:48 The Story Behind Ayman Baalbaki's Moulatham41:26 Empowering Artists with Transparency and Business Savvy Basel Dalloul Founded the Dalloul Art Foundation in 2017 to manage and promote his father's (Dr. Ramzi Dalloul) vast collection of modern and contemporary Arab art. At around 4000 pieces it is the largest collection of its kind in private hands. The collection includes but is not limited to paintings, photography, sculpture, video and mixed media art. Basel has had a passion for art since he was very young, inspired by both his mother and father, whom are also passionate about art in all its forms. Basel also founded NOOR Group in 2000 in response to the Egyptian government's announced goal of becoming the hub of the information technology (IT) industry in the Middle East. As Chairman and CEO, he has set the overall direction of NOOR, bringing the first region-wide, full-service IT development program to the area. He holds a Bachelor of Science in finance from American University and a Juris Doctor and MBA from Georgetown University, both in Washington, DC. Basel also studied electrical engineering and computer science at Rice University in Houston, TX, and undertook comparative studies of American and British common law and procedural law at Oxford University in England. He co-taught a course in entertainment law and the Internet at Georgetown University Law Center and is a frequent speaker and seminar leader at IT conferences worldwide. Connect with Bassel Dalloul
Our speaker is Richard Breitman who is an Emeritus Professor of History at American University and the author of a new book entitled Calculated Restraint: What Allied Leaders Said About the Holocaust. I want to learn from Richard about whether the allies should have bombed the rail lines to the concentration camps and if Roosevelt and Churchill should have said more to warn the Jews of Europe to the Holocaust so that the Jews could have gone into hiding. Get full access to What Happens Next in 6 Minutes with Larry Bernstein at www.whathappensnextin6minutes.com/subscribe
We're bringing you episode 5 of Dana R. Fisher's COP Out podcast, from the Center for Environment, Equity and Community at American University, featuring our own Amy Westervelt and legendary climate scientist Dr. Katharine Hayhoe talking about what happened at this year's COP, whether the process is fixable, and how to get the benefits of global convenings without all the headaches. Check out the rest of Dana's series here: https://cece.american.edu/cece-launches-the-copout-podcast-for-apocalyptically-optimistic-climate-conversations/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Host Melissa L. Jones sits down with Dr. Celeste Davis—public health educator, design strategist, and director of the Public Health Scholars Program at American University—for a thoughtful conversation on how food justice, public health, and community power shape one another in today's shifting landscape. Through her path as a bridge-builder, Dr. Celeste shares why food justice is rooted in dignity, culture, policy, labor, land, and the structures that determine who gets to thrive. She reflects on the possibilities and limits of policy, the importance of local action, and how design thinking and empathy can create systems that feel liberatory rather than transactional. Grounded in her work with emerging public health leaders, she offers a hopeful vision for collectively designing a more just and community-centered future.
We use “Orwellian” to describe everything from campus dust-ups to authoritarian crackdowns. But what did George Orwell actually stand for, what did he get wrong, and what can we learn from him about our age of surveillance capitalism and distraction? Sean's guest is Laura Beers, historian at American University and author of Orwell's Ghosts: Wisdom and Warnings for the 21st Century. They dig into Orwell's defense of truth over ideology, his crusade against euphemism, his experience with propaganda and persecution in Spain, and why 1984 and Animal Farm only capture part of his project. Host: Sean Illing (@SeanIlling) Guest: Laura Beers, historian and author of Orwell's Ghosts We would love to hear from you. To tell us what you thought of this episode, email us at tga@voxmail.com or leave us a voicemail at 1-800-214-5749. Your comments and questions help us make a better show. And you can watch new episodes of The Gray Area on YouTube. Listen to The Gray Area ad-free by becoming a Vox Member: vox.com/members Learn more about your ad choices. Visit podcastchoices.com/adchoices
© 2020-2026 Ivy Podcast Discovery LLC
