Podcasts about voice matters

Episode 335: Navigating Public Information Campaigns and Crisis Comms with Cyndee Woolley Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane are joined by Cyndee Woolley, MBA, APR, President and Founder of C2 Communications. Together, they dive deep into the nuanced world of public information campaigns and crisis communications for local communities. While national headlines often grab the most attention, Cyndee explains why decisions made at county commission meetings and in local municipalities often have a more direct impact on our daily lives. Cyndee shares her extensive experience working with organizations like Waste Management and mosquito control districts to turn dry, often misunderstood topics into engaging community stories. From "bear-resistant carts" to turning landfill gas into energy, she illustrates how strategic messaging can cut through the clutter. The conversation also tackles the critical importance of crisis communications for small businesses and local leaders. Cyndee offers candid advice on why "owning it" and apologizing is often the best strategy when trust is broken, and why every PR pro needs to pass the "Mom Test" before releasing a statement. Whether you are a solo PR pro looking to better serve local clients or a communicator interested in the power of community engagement, this episode is packed with actionable insights on building trust and activating audiences. Episode Highlights [02:01] Public Information Campaigns: Cyndee discusses the challenges of getting communities to understand government services and how local decisions impact daily life more than national ones. [03:38] The Recycling Reality: Insight into the misinformation surrounding recycling and how tours and transparency can change public perception. [06:39] Creative Storytelling: How Cyndee used "bear-resistant carts" and landfill gas-to-energy stories to engage the public in waste management topics. [08:10] Crisis Communications for Small Business: Why even small organizations need a plan for when—not if—a crisis occurs, from employee misconduct to leadership failures. [12:12] The Power of the Apology: A look at real-world examples where refusing to apologize prolonged a crisis, versus how owning mistakes can help rebuild trust. [14:51] The "Mom Test": A simple but powerful metric for decision-making in crisis management—would your mom be proud of the action you are taking? [21:47] Case Study - Mosquito Control: How the Zika crisis transformed a quiet organization into a proactive communicator by opening doors to community leaders. [26:50] Activating Audiences: Why tangible, meaningful involvement (like planting gardens) beats passive information consumption every time. About Cyndee Woolley Cyndee Woolley, MBA, APR, is the President and Founder of C2 Communications. She has built her career on the principle that effective communication requires more than just data—it demands strategic messaging that resonates authentically. Cyndee specializes in community outreach and public information campaigns, helping organizations navigate complex challenges and build lasting trust with their stakeholders. She is a passionate advocate for the profession and a "giant nerd" when it comes to learning new story angles and tools. Connect with Cyndee: LinkedIn Profile Website: C2-com.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Stay Connected: Subscribe to the Podcast: Don't miss an episode! Subscribe on your favorite podcast platform to get the latest tips and tricks for your solo PR journey. Join the Community: Visit Solo PR Pro for resources, networking, and support designed specifically for independent communicators. Enjoyed this episode? Please leave us a review and share it with a colleague!

Adam and guest Travis Clark respond to your silly questions and opinions!

Episode Summary In a world increasingly driven by data, frameworks, and efficiency, are we losing the human element in public relations? This week, hosts Karen Swim and Michelle Kane tackle the critical need for brands to prioritize people over processes. They explore how the over-reliance on analytics, scripts, and rigid systems can lead to poor customer experiences and stifle professional growth. From the frustrations of automated service lines to the undervaluing of professional instinct and critical thinking, this episode is a passionate call for PR and communications pros to champion a more people-first approach in their strategies. Episode Highlights [01:39] The "Read the Room" Imperative: Why it's essential for PR professionals to craft messaging that respects the audience and current circumstances, ensuring we don't lose sight of the people we serve. [02:24] People as an Afterthought: A discussion on the troubling trend where frameworks, efficiency, and bottom lines overshadow the human connections that public relations is built on. [05:03] The Limits of Data: While data is important, it isn't everything. The hosts use a baseball analogy to illustrate the importance of gut instinct and human experience in decision-making. [07:01] The Decline of Critical Thinking: How rigid frameworks and an obsession with efficiency are hindering the development of critical thinking skills for both seasoned and emerging professionals. [08:49] The Practitioner's Dilemma: Navigating the conflict between people-led PR training and being measured by numbers, quotas, and processes that often ignore the human impact. [10:07] Lived Experience is Valuable: The importance of on-the-ground knowledge and why ignoring local insights in favor of broad data can lead to misguided strategies. [12:16] Critical Thinking Isn't Dead, It's Devalued: A powerful argument that smart people with innovative ideas are often unheard because organizations fail to make room for human intellect and nuance. Related Episodes & Additional Information For more resources and discussions tailored to independent PR professionals, explore the community and articles available at SoloPRPro.com. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Did this conversation resonate with you? Share this episode with a fellow PR pro who champions a people-first approach. Subscribe to "That Solo Life" on your favorite podcast platform and leave us a review to help others find the show.

Supersize You Annual Challenge Day 47: Speak Up...Your Voice Matters! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersizeannualchallenge #doonethingeverydaytosupersizeyou #annualchallenge #confidence #supersizeyouannualchallenge #supersizeyouchallenge #loveyourselffirst #howtreatyourself #confidenceinaction #buildconfidence #beyou #speakup #useyourvoice #shareonething #confidencethroughcompetence

Supersize Your Business Annual Challenge Day 47: Speak Up...Your Voice Matters! Pop here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #supersizeyourbusinesschallenge #rewireforconfidence #confidence #secretstrategyforsuccess #masteronething #confidencethroughcompetence #speakup #yourvoicematters #perspectivebuildsconfidence #strengthenthemuscle #useyourvoice #shareyourPOV

Supersize Your Business Annual Challenge Day 47: Speak Up...Your Voice Matters! Pop here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #supersizeyourbusinesschallenge #rewireforconfidence #confidence #secretstrategyforsuccess #masteronething #confidencethroughcompetence #speakup #yourvoicematters #perspectivebuildsconfidence #strengthenthemuscle #useyourvoice #shareyourPOV

The 2018 Battle Creek Housing Master Plan gathered a lot of data to direct policy and decision making in the city. Now, eight years later, it's time to revisit the topic and see how things have changed. Darcy Schmitt from the City of Battle Creek talks to Community Matters about how you can help provide input toward updates to the Master Plan and the future of housing in the city. The next public input session will be held on Thursday, February 19 from 5:30 - 7:30 PM at the City of Battle Creek Department of Public Works in Conference Room 214, located at 150 S. Kendall St. Food and beverages will be served. ABOUT COMMUNITY MATTERSFormer WBCK Morning Show host Richard Piet (2014-2017) returns to host Community Matters, an interview program focused on community leaders and newsmakers in and around Battle Creek. Community Matters is heard Saturdays, 8:00 AM Eastern on WBCK-FM (95.3) and anytime at battlecreekpodcast.com.Community Matters is sponsored by Lakeview Ford Lincoln and produced by Livemic Communications.Do you have a non-profit you'd like to hear highlighted on Community Matters? Go to our website and let us know!

In this episode of The Impostor Syndrome Files, we talk about where confidence comes from. My guest this week is Jennifer Sahady, a personal finance expert, speaker and passionate advocate for financial literacy and gender equity. In a field that hasn't always welcomed women or fresh perspectives, Jennifer shares how she's charted her own path by focusing on service, curiosity and the quiet power of believing that her voice matters too.We talk about why so many of us wait to speak up until we feel like an “expert,” and how that silence can cost others the benefit of our unique insights. Jennifer shares how she's navigated self-doubt in male-dominated spaces, and why imperfect action is a courageous step toward change. We also explore the importance of mental space, daily reflection and surrounding yourself with people who energize rather than drain you.About My GuestJennifer is an accomplished public speaker and expert in personal finance. She delivers memorable and impactful presentations customizing her financial wellness message to a wide variety of audiences from high school students to executives. Jennifer has delivered presentations at Fortune 500 Companies including jetBlue, Barclays and Sony. Jennifer is a 2025 PLANADVISER Emerging Leader Winner, a 2025 NAPA Woman of Excellence Winner and has won the RAC Award with her clients in 2025 and 2024. Jennifer was a featured TEDx speaker on Money and Relationships. Jennifer has spoken at the Bryant Woman's Summit three times. Jennifer has spoken at the Providence and Worcester Chamber of Commerce. Jennifer is currently a Senior Financial Wellness Consultant on MMA's Retirement Services team and a small business owner. Jennifer graduated Summa Cum Laude from Bryant University and has an extensive background in financial education. Jennifer holds the FINRA Series 7, 63 and 66 licenses as well as the CFP, CPFA, CRPC and AIF. ~Connect with Jennifer:YouTube: https://youtu.be/CGttIHnfBbE?si=qfOIoFOWmFVkPwKz LinkedIn: https://www.linkedin.com/in/jennifer-sahady ~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

What if marketing didn't ask you to perform, but to tell the truth?In this episode of the Sacred Changemakers Podcast, I'm joined by Eli Natoli, marketing mentor, author, and host of the Marketing Your Truth podcast. Eli's work offers a refreshingly human approach to business growth, one that honors integrity, clarity, and the lived experience of the person behind the work.We explore how much traditional marketing quietly pulls people away from themselves, rewarding performance over presence and urgency over resonance. Eli breaks down some of the core assumptions many purpose-driven entrepreneurs have inherited—and offers a simpler, more honest way forward. One rooted in service, trust, and being genuinely understood rather than constantly visible.This is a grounded, insightful conversation for coaches, creatives, and changemakers who care deeply about their work but resist marketing as it's usually taught, and who sense that growth can happen without hustle when strategy honors the human on both sides of the exchange.About Eli NatoliEli Natoli is a marketing mentor, author, and host of the Marketing Your Truth podcast. Through her Service First Framework, she helps purpose-driven experts articulate their true voice, simplify how they share their work, and invite clients with integrity, so growth emerges from honesty rather than performance.Learn More About Today's GuestEli's website ****→ https://elinatoli.comEli's book Service First→ https://www.elinatoli.com/elevateEli on LinkedIn → https://www.linkedin.com/in/elinatoli/About the HostJayne Warrilow is the founder of Sacred Changemakers, a global community and learning space exploring the intersection of human resonance, regenerative change, and conscious leadership.Learn more at sacredchangemakers.com

Silent Risk: How Corporate Citizenship Navigates the Storm of Social Upheaval Episode Summary In today's polarized and fast-moving world, organizations often struggle with determining when to speak up and when to stay silent. In this episode of That Solo Life, Karen Swim, APR and Michelle Kane tackle the complex issue of corporate communication during times of social unrest and public crisis. They explore the critical difference between advocacy and activism, and why ignoring major events can sometimes be riskier than taking a stance. The discussion delves into how internal audiences—your employees—are often the most impacted by a company's silence. Karen and Michelle provide practical advice for PR pros and communicators on guiding clients through these tricky waters, emphasizing that while you don't need to comment on every headline, you must always advocate for the humanity and safety of your people. Tune in for a thoughtful conversation on navigating the nuance of corporate responsibility in modern times. Episode Highlights [01:53] Introduction to the topic: Navigating corporate silence during times of unrest. [03:08] The shift during COVID: How expectations for corporate citizenship have evolved. [04:26] Identifying your first audience: Why employees matter most when deciding to speak out. [05:26] Advocacy vs. Activism: Understanding the distinction and why every company needs to engage in advocacy. [06:53] The impact of local events: How safety concerns affect employee morale and mental health. [08:41] The bottom line: Why employee well-being is directly tied to profit and organizational health. [12:28] Back to basics: Using ethical principles and core values as a decision-making prism. [15:19] Empowering employees: How autonomy builds trust and stronger customer service. [19:26] The PR pro as "Risk Translator": Our role in guiding leadership through uncertainty. [20:58] Self-care for communicators: The importance of refilling your own cup so you can lead with clarity. Related Episodes & Additional Information PR News Article: Silence, Statements or Stands: What the Minnesota ICE Crisis Reveals About Corporate Activism PR News Article: Silence Used to Feel Safer. It Isn't Always. Not Anymore. Solo PR Pro Website:soloprpro.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't navigate the solo life alone! Subscribe to That Solo Life on your favorite podcast platform so you never miss an insight. If you found value in today's discussion, please leave us a review and share this episode with a colleague who needs to hear it. Join the conversation and connect with your community at soloprpro.com.

In this episode of Scene + Herd, B+LNZ's Policy Staff demystify the submission process and show farmers how to turn everyday experience into compelling evidence. They outline five steps for writing clear, relevant submissions. If you've ever felt overwhelmed by consultation documents, this is your go‑to guide. How to write a submission: farmer guide.    

That Solo Life, Episode 332: Why AI Search Optimization Matters for PR Episode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial intelligence on the public relations landscape. Doug shares invaluable insights on how AI is fundamentally changing content discoverability and why PR professionals, especially solo practitioners, must adapt to stay relevant. He discusses the shift to AI-powered search, the importance of optimizing content to answer audience questions, and how this new reality validates the long-standing PR principle of human-centric communication. Tune in to learn practical strategies for leveraging AI, insights from a recent survey of TV producers, and why your brand's own experts may be your most powerful spokespeople in the age of AI. Episode Highlights [04:16] The Transformative Role of AI in PR: Doug explains that leveraging AI is no longer optional but a requirement for modern PR. He discusses how AI impacts everything from content creation and research to enhancing brand discoverability. [06:24] AI as a Force Multiplier for Solos: Learn how solo practitioners can use AI as a powerful "intern" to extend their capabilities, from brainstorming and content drafting to design and strategy. [08:20] Optimizing Content for AI Search: The key to discoverability is answering the questions your audience is asking. Doug shares a case study with the Fragrance Foundation on how to identify these questions and integrate them into your PR and content strategy. [11:04] What TV Producers Want: Doug reveals preliminary findings from his company's survey on how TV producers are using AI. A key stat: 62% are more likely to run a story if it's optimized for AI search. [17:14] AI Validates Human-Centric Storytelling: The hosts and Doug discuss the irony that AI is forcing brands to communicate more humanly—ditching jargon and focusing on authentic storytelling that answers real questions. [19:01] The Power of Internal Spokespeople: Discover why, in the age of AI, using your organization's own experts for media campaigns can be more effective than hiring third-party influencers, leading to more earned media and stronger brand association. [22:27] A Final Word for Solos: Doug encourages solo practitioners to take a moment to recognize their accomplishments before diving back into the work of helping their clients succeed. About Doug Simon Doug Simon is the founder and CEO of the award-winning firm, D S Simon Media. A recognized innovator in broadcast public relations, his company created the industry's first AI-powered broadcast media tour. With a background that includes working at NBC Sports and becoming an "accidental entrepreneur" on July 4, 1986, Doug has been at the forefront of media communications for nearly four decades. He is a frequent speaker and expert on the intersection of AI, media, and public relations. Related Episodes & Additional Information Connect with Doug Simon on LinkedIn Email Doug: DougS@DSSimonMedia.com Learn more about D S Simon Media Episode 329: The New Alphabet of PR: From AEO to PESO Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. We hope this episode was valuable! Please subscribe, leave a review, and share it with a fellow solo pro.

In this episode of Home Health Revealed, host Hannah Vale sits down with hospice physician and national educator Dr. Lauren Templeton to unpack why every hospice and home health professional's voice matters in advocacy, quality, and compliance. Drawing on her work with the Pennant Group, Weatherbee Resources, and national organizations, Dr. Templeton shares practical ways bedside clinicians, leaders, and medical directors can influence hospice regulations at the community, state, and federal levels. You'll hear how engaged hospice physicians serve as the “number one compliance officer,” what meaningful documentation looks like when audits are inevitable, and why understanding the “why” behind the rules transforms quality and compliance from a checkbox task into a strong foundation for patient care. Dr. Templeton also highlights education pathways—from hospice boot camps and webinars to state associations and national alliances—that help teams strengthen eligibility decisions, interdisciplinary documentation, and day-to-day operations. Whether you're a hospice medical director, administrator, nurse, or quality leader, this conversation will equip you to advocate more confidently, engage your physicians more effectively, and protect both your patients and your organization in a rapidly evolving regulatory environment. Chapters (00:00:02) - Home Health Revealed: Lauren Templeton(00:01:41) - My Voice Really Matters in Advocacy(00:07:16) - What educational opportunities exist for hospice professionals in quality and compliance?(00:13:41) - What Does an Engaged Hospice Physician Look Like?(00:17:51) - Have I Got What You Need For Your Hospice?(00:18:35) - Your voice does matter

What if we stopped underestimating children and started listening to them as leaders?In this episode, Ashley sits down with Leah Ellis, founder of the Society of Child Entrepreneurs, for a powerful conversation about youth empowerment, creativity, and what true intergenerational leadership actually looks like.Leah challenges the belief that children should wait their turn to lead. Instead, she shows what happens when kids are trusted with real responsibility, real decision-making power, and real-world learning through entrepreneurship. This conversation is for parents, educators, nonprofit leaders, and anyone rethinking how we prepare the next generation to lead with confidence, curiosity, and courage.Share with a FriendKnow a parent, educator, or leader rethinking how we empower young people? Share this episode. It might change how they see leadership - at every age.Guest Appearing in This EpisodeLeah Ellis: https://societyofchildentrepreneurs.org/ Founder, Society of Child Entrepreneurs and championing youth-driven leadership, entrepreneurship, and financial literacy for the next generation.

Teaching Clients The Value Of Patience In PR Episode Summary In this episode of That Solo Life, Karen Swim and Michelle Kane tackle a common frustration for PR professionals: managing unrealistic client expectations. We have all heard the requests to "make it go viral" or "get us on the Today Show" immediately. While these aren't bad goals, they are often the wrong strategy for sustainable business growth. Karen and Michelle discuss why public relations isn't failing, but rather why clients might be hiring pros for the wrong reasons. They explore the "shiny object" syndrome and why one-hit wonders rarely build lasting credibility. The conversation digs deep into the psychology of the client relationship, revealing how impatience often stems from fear and a lack of trust. You will learn how to build trust during the business development phase, how to proactively address objections, and why you must be willing to walk away from business that forces you to work in panic mode. Episode Highlights 01:41 – The Core Issue: Karen introduces the topic: PR isn't failing, but clients may be hiring you for the wrong reasons or with the wrong understanding of the industry. 02:12 – The "Viral" Trap: Michelle discusses the common client desire for instant fame and why hitting a specific trade publication is often far more valuable than a flash-in-the-pan viral moment. 03:35 – Sustainability vs. Visibility: Why a single hit on a morning show doesn't equate to long-term credibility or sustainable business impact. 05:34 – Rocking the Boat: The importance of educating clients and setting the right expectations early, even if it feels risky during the sales process. 07:50 – The Trust Factor: Karen identifies that client impatience is often a symptom of distrust or fear about their investment, and how pros can address this head-on. 12:47 – Honesty Wins: Why telling a client "no" regarding unrealistic timelines (like speaking engagements) actually builds your authority and trust. 14:20 – Protecting Your Peace: A reminder never to let a client's lack of patience force you into working under pressure and panic. Related Episodes & Additional Information Website: Visit Solo PR Pro for more tools, resources, and community for independent PR practitioners. Join the Community: Connect with other solo pros and get the support you need to navigate your business journey. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't forget to subscribe to the podcast so you never miss an insight! If you found value in today's discussion, please leave us a review and share this episode with a colleague who needs to hear it. Your support helps us continue to bring you the best advice for your solo journey.

How Solo PR Pros Can Use RFPs To Land New Business Episode 330 Episode Summary In this new year, many independent communications professionals are often looking for ways to make some noise and grow their businesses. For some, that path may lead to the dreaded Request for Proposal (RFP). In this episode of That Solo Life, Karen Swim, APR, and Michelle Kane tackle the topic we all "love to hate." While RFPs can sometimes feel like a heavy lift for a solo practitioner, they remain a vital avenue for securing work with corporations, government entities, and nonprofits. Karen and Michelle break down how to stop fearing the process and start strategizing for success. They discuss the importance of discerning which opportunities are worth your time, how to humanize a sterile bidding process, and why relationships often trump qualifications on paper. Whether you are looking to streamline your proposal workflow with an asset library or wondering how to use AI as a thinking partner, this episode offers practical tips to help you turn the RFP process from a burden into a winning business strategy. Episode Highlights [00:01:26] The Necessary Evil: Introduction to RFPs as a topic and why they are a valid pathway to new work in the current business climate. [00:03:24] decoding the "Cattle Call": Distinguishing between different types of RFPs—from government contracts to open calls on PR sites—and determining which are worth the effort. [00:04:51] The Human Element: Why you should always try to move beyond the document to have a personal conversation or "discovery call" before submitting. [00:05:37] Red Flags and Alignment: How to spot budget mismatches early and decide if a prospect aligns with your values before you write a single word. [00:09:32] Streamlining the Workflow: Tips for building a "library of assets," including case studies and testimonials, so you never have to start a proposal from scratch. [00:10:15] AI as a Strategist: Using artificial intelligence to perform SWOT analyses on prospective clients to demonstrate big-picture thinking in your response. [00:14:47] Standing Out Visually: How to use creative elements, visuals, and even audio/video to showcase your personality and brand alignment. Related Episodes & Additional Information Solo PR Pro Blog: How to Evaluate RFP Opportunities Solo PR Pro Blog: Succeeding at Business Development in a Tough Year Episode 313: Strategies for Securing New PR Business   Join the conversation and share your own RFP success stories (or horror stories) with the community. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Ready to take your solo business to the next level in 2026? Don't navigate this journey alone! Subscribe to the Solo PR Pro Youtube channel for That Solo Life episodes and actionable tips and insights. If you found value in today's discussion about RFPs, please leave us a review and share this episode with a fellow communication professional.

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep into the current state of public relations and what lies ahead for 2026. The conversation tackles the pervasive topic of AI, moving beyond simple prompting to discuss how PR pros can teach clients to integrate AI into their workflows strategically. Gini addresses recent online debates regarding the evolution of the PESO model, emphasizing the importance of critical thinking in our industry. The trio also explores the concept of "Visibility Engineering"—how to ensure your brand shows up in AI-generated search answers through robust owned and earned media strategies. Finally, they remind listeners that despite technological advances, human storytelling remains the heart of the profession. Episode Highlights [01:52] Gini discusses the current landscape of PR and the ubiquity of AI. [02:28] Addressing the critics: Has the PESO model really not been updated in a decade? Gini sets the record straight. [05:54] The opportunity for PR pros in 2026: Teaching clients how to incorporate AI into systems and workflows, not just how to prompt. [09:20] The new SEO: Whether you call it AEO, GEO, or AIO, the goal is showing up in AI search answers. [11:42] How AI search actually rewards genuine thought leadership rather than keyword stuffing. [13:33] Visibility Engineering: How to engineer the robots to ensure your content answers the contextual questions your audience is asking. [15:41] Why storytelling and engaging hearts and minds will never go out of style (featuring a nod to A Christmas Story). About Gini Dietrich Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. She also holds "legend" status on Peloton. Related Episodes & Additional Information Visit Spin Sucks for resources on the PESO Model and professional development. Connect with Gini on LinkedIn for daily insights. Forbes Article: Why AEO Is The Future Of SEO And How To Master It Episode 292: Utilizing Zero Click Conent for Better Engagement Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't keep it to yourself! If you found value in today's discussion, please subscribe and share this episode with a fellow PR pro. Helping us spread the word ensures we can continue bringing you legendary guests and actionable advice. Listen now on your favorite podcast platform

That Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat Holt Episode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience building major US brands. Cat shares her journey from the corporate world to founding her own company, driven by a desire to help businesses create purpose-driven cultures. She offers a masterclass on aligning a company's internal values with its external brand message to build a strategic business asset. The conversation also explores how women in their 40s are reshaping their careers, the democratizing power of AI in communications, and the critical importance of women supporting each other to foster community and shared success. Episode HighlightsCa [01:12] From Corporate to Founder: Cat explains why she left a successful corporate marketing career in 2021 to start her own company. [03:51] The Great Reassessment: A look at the trend of women in their 40s reevaluating their priorities to seek more meaning and fulfillment in their professional lives. [08:06] Building a Purpose-Driven Culture: Cat breaks down the concept of purpose-driven branding and how to get started. [09:56] Aligning Inside and Out: Learn how to connect your company's internal culture and values with your external brand messaging for authentic impact. [10:24] Behind the Scenes of Dr. Rick: Cat gives an inside look at the creation of the famous "Dr. Rick" campaign, highlighting the power of honesty and relatability in advertising. [16:40] Brand as a Business Asset: Shifting the perspective from brand as a marketing function to a core strategic asset that drives growth. [27:37] AI as a Communication Equalizer: How artificial intelligence is democratizing brand management and communication, opening doors for solo practitioners. [30:31] Shaping the Future of AI: A call for more women to get involved in AI engineering to ensure the technology is inclusive and representative. [33:42] Finding Your "Female Posse": The undeniable value of women creating supportive communities and championing each other in the workplace. About Catherine Holt Cat Holt is the architect behind one of the most enduring and beloved campaigns in insurance history — Dr. Rick for Progressive Insurance. With a rare blend of strategic rigor and creative soul, Cat has helped legacy brands evolve, challenger brands emerge, and leadership teams navigate the unknown. Today, as President & CEO of Coologee, Inc., she brings that same clarity and courage to companies facing transformation, uncertainty, or opportunity. Connect with Cat on LinkedIn: https://www.linkedin.com/in/catkolodij/ Resources & Additional Information Cat Holt Website: Coologee, Inc. Cat Holt Newsletter: Brand is Business Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

That Solo Life, Episode 327: That Solo Life Looks Back at 2025 Episode Summary As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications professionals. In this special year-end episode, hosts Karen Swim and Michelle Kane look back at their favorite moments from the podcast and the industry. They discuss the rapid evolution of AI from a shiny new object to a practical tool, highlighting the returning emphasis on the human element in communications. The conversation also addresses the rise of new social platforms like Threads, the power of community in overcoming adversity, and the growing trend of PR pros sharing their knowledge and experience more openly. Join them for a thoughtful recap of the year's key lessons and a hopeful look forward to what 2026 may bring for solo practitioners. Episode Highlights [02:18] The Evolution of AI: How perceptions of AI have shifted from a job replacement threat to a valuable tool that requires human intelligence and creativity. [04:24] Favorite Guest Moments: Remembering standout conversations with guests like Melissa Vela-Williamson on branding and bravery, and Jess Sato on finding your "big idea." [06:47] The Rise of Threads: Why Threads became a refreshing and rebellious bright spot in the social media landscape for communicators this year. [09:31] The Power of Community: A discussion on how challenges in 2025 strengthened professional and personal communities, leading to more connection and mutual support. [12:10] A Shift Towards Analog?: Observing a growing desire for in-person connection and tangible experiences in a digital world. [13:17] PR Pros on LinkedIn: Celebrating the trend of practitioners opening up, sharing processes, failures, and wins to help the entire industry learn and grow. [15:20] A Look Ahead to 2026: Carrying the lessons of connection and transparency into the new year. Related Episodes & Additional Information In this episode, Karen and Michelle mention several past guests who provided valuable insights throughout the year: That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson  That Solo Life, Episode 296: The Big Idea with Jess Sato That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success with Nicole Lauren Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Thank you for listening to our final episode of 2025! If you found value in our conversations this year, please help us grow by sharing this episode with a colleague. Don't forget to subscribe and leave us a five-star review on your favorite podcast platform. We'll be back in 2026 with more great guests and insights to help you thrive. Happy New Year

That Solo Life, Episode 326: A Holiday Wish List for PR Pros Episode 326 Summary As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they're wishing for all solo PR pros in the coming year. This isn't your typical list of gadgets and software; instead, it's a heartfelt collection of the intangible gifts that truly matter for independent practitioners. From the confidence to own your value and the assertiveness to stand your ground to a slate of clients who bring you joy, this episode is about setting the stage for a more fulfilling and successful year. Karen and Michelle also discuss the importance of rediscovering fun, embracing creativity without limits, and finding joy in your work. It's a dose of holiday cheer and professional encouragement wrapped into one, reminding every solo that they deserve to thrive. Episode Highlights [02:26] - Introducing the PR Pro's holiday wish list. [02:43] - Wish #1: Focusing on and communicating your value. [03:56] - Wish #2: Gaining the confidence to own your expertise and charge what you're worth. [04:47] - Wish #3: Cultivating assertiveness (not aggression) to stand up for your work. [06:09] - Wish #4: Attracting a slate of clients that brings you joy and fulfillment. [08:35] - Wish #5: Rediscovering the joy in your work after a challenging few years. [09:38] - Wish #6: Bringing more fun and wild creativity back into your professional life. [12:11] - Final thoughts on replenishing your creative energy and being good to yourself. Related Episodes & Additional Information As you reflect on these wishes, below are a few of our most popular episodes. We hope you find helpful hints to make your wishes a reality in the new year. Episode 307: Media Under the Influence Episode 323: Confidence, Capability and Why PR Needs More Collaboration Episode 300: How to Manage Sticky Situations in PR Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. What's on your professional wish list for the upcoming year? Hit us up on social media and let us know. We'd love to hear from you!

That Solo Life, Ep. 325: Why PR Pros Need To Master Telling Their Own Story Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into how the rapid rise of AI is transforming the PR landscape. They discuss why it's more vital than ever for solo PR pros to assert their unique value and own their professional narrative. The conversation covers the importance of personal branding, communicating your actual impact to clients, and leveraging your expertise in an era when technology is reshaping the industry. Listeners will gain actionable advice on standing out, building authority, and telling stories that reflect the real depth of public relations work. Episode Highlights [00:25] Warm welcomes and setting the stage: the hosts share how positive routines and community set the tone for solo work. [01:25] Spotlight on AI in PR: How artificial intelligence is changing the game, what it means for solo pros, and why human expertise still leads. [03:30] The Value Conversation: Why PR pros must own their value and show how their work creates true impact beyond media placements. [06:33] Personal Branding Matters: The art of telling your own story, building authority, and becoming visible in a tech-focused era. [09:13] Elevating the Profession: Taking control of the PR narrative in the age of AI and why ethics and expertise should come from within the industry. [11:44] Action Steps: Practical ways to amplify your voice, claim your expertise, and connect with the clients who truly value your work. Like this episode? Don't miss these popular episodes from That Solo Life: Episode 319: Succeeding at Business Development in a Tough Year Episode 322: The Rise of Rage Farms and Coordinated Disinformation Episode 312: Going Big by Going Small: Hidden Gold for PR Pros Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   If this episode inspired you or gave you new ideas, we'd love to hear from you! Share your thoughts, stories, or questions by reaching out at SoloPRPro.com or connecting with us on social media. Don't forget to subscribe to "That Solo Life," leave a review, and tell a fellow solo pro about the show—your voice helps build and empower our community!

That Solo Life, Episode 324: Celebrating and Leveraging Your Milestone Moments Episode Summary This special bonus episode of "That Solo Life" features a rebroadcast from the Smart Talk Series, where host Melissa Vela-Williamson interviews our very own Karen Swim. Dive into a powerful conversation about the importance of celebrating personal and professional milestones. Karen shares insights from her unique career journey, which started in healthcare and sales before she found her calling in public relations. The discussion explores how to reframe challenges, like the COVID-19 pandemic, as "Black Swan" events that can open doors to fresh starts and significant growth. Listeners will learn actionable strategies for building a solution-oriented mindset, the importance of self-promotion, and why every solo practitioner needs to recognize their own value. This episode is packed with real talk and practical advice for navigating your career with confidence and optimism. Episode Highlights (02:35) A Winding Path: Karen discusses her unconventional journey into the world of public relations. (07:43) The Power of Positivity: Learn why being solution-oriented and optimistic is crucial for business success. (08:29) Tuning Out Toxicity: Actionable tips for consciously curating the content you consume and protecting your mindset. (13:34) A Milestone Moment: How the COVID-19 pandemic became a catalyst for career transformation and new perspectives. (16:30) Embracing Black Swan Events: Turning unexpected challenges into opportunities for growth and reinvention. (21:46) Community for Indies: A look inside Solo PR Pro, the professional membership community for independent PR professionals. (37:47) Know Your Worth: The common tendency to underestimate abilities and the critical need for self-promotion. (39:05) Raise Your Rates: A direct encouragement for solo pros to charge what they are worth. (42:11) A Healthy Mindset: The importance of maintaining your mental, physical, and spiritual well-being to thrive as a professional. Related Episodes & Additional Information In this episode, Karen Swim was a guest on the Smart Talk series podcast, hosted by Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP. To learn more about Melissa's work and discover other communication topics, visit mvw360.com. Check out the resources and community for independent PR professionals at soloprpro.com. Find Melissa Vela-Williamson's books on Amazon. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode resonate with you? Don't keep it to yourself! Share it with a fellow PR pro who needs to hear it. Subscribe to "That Solo Life" on your favorite podcast platform and leave us a review—it helps other professionals discover the show.

That Solo Life, Episode 323: How to Identify, Land, and Retain Sponsorship Deals Episode Summary In this episode, Karen Swim, APR, and Michelle Kane welcome back Anetra Henry, founder of Anetra Henry Consulting. Anetra brings her expertise in nonprofit sponsorships to the table, guiding solo PR pros and communicators through each step of the sponsorship journey. The conversation covers the essentials: identifying aligned sponsors, developing sustainable strategies, managing relationships, and understanding the real costs and rewards of sponsorship. Whether you're new to sponsorship deals or want to deepen your approach, this episode is packed with insights, practical advice, and wisdom from the frontlines of nonprofit development and communications. Episode Highlights [01:13] Anetra shares her career update and the relaunch of Anetra Henry Consulting, focusing on helping nonprofits secure sustainable revenue through corporate sponsorships. [03:32] Adjusting sponsorship strategies in the face of industry shifts and navigating workforce and philanthropy changes. [04:39] Why most nonprofits overlook ongoing sponsor relationships and the pitfalls of only thinking about annual galas. [05:08] Viewing corporate sponsorship as a reliable stream of income and integrating it into long-term planning. [06:05] The communicator's role in sponsorship: leveraging storytelling and impact reports to retain and nurture sponsors. [09:10] Managing PR crises and evaluating potential sponsors: assessing reputational risk and the importance of thorough vetting. [14:30] The four most common sponsor “personality types” and how to work effectively with each: The Fisher, The Decisive, The Egocentric, and The Infiltrator. [19:39] Understanding the true cost of sponsorship management for nonprofits and associations—what every dollar really takes to earn. [22:57] Are nonprofits embracing AI? The current landscape and smart ways to use AI for prospecting and admin without losing a human touch. [26:09] Balancing the heart and business of nonprofit work: reminders for communicators and PR pros who serve mission-driven organizations. [28:47] Anetra's advice for listeners: take care of yourself, know your value, and support nonprofits while maintaining sustainable business practices. [28:48] How to connect with Anetra: her website, LinkedIn, and book for practical guidance on sponsorship success. About Anetra Henry Anetra Henry is the founder of Anetra Henry Consulting, where she helps nonprofits and associations secure strategic, sustainable corporate sponsorships. With over 20 years of experience in nonprofit growth, sponsorship strategy, and communication, Anetra partners with organizations to develop actionable plans that bolster revenue and impact. She is also the author of the “Sponsorship Success Guide,” designed for purpose-driven teams seeking reliable funding and practical tools. Please connect with Anetra on LinkedIn.   Related Episodes & Additional Information Get your copy of Anetra's book: Sponsorship Success Guide Episode 254: The Work of Diversity, A Conversation with Anetra Henry Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Let us know! Subscribe and leave us a five-star review on Apple Podcasts, Spotify, or your favorite platform. Share this episode with your colleagues, connect with Anetra for more support, and help us empower more Solo pros to thrive in their businesses and communities.

What if your voice isn't just a preference… but a Divine instrument?In today's powerful episode, Elaine welcomes Lorena Tambini, a former recruiter to billionaires turned democracy defender who is helping people reclaim their voice, discern truth from noise, and participate in democracy without fear, overwhelm, or political labels.This conversation is an invitation to remember that your voice matters — not because of volume, persuasion, or politics — but because it is how The Divine moves through you.Lorena shows us how to stay informed without spiraling, how to talk to friends and family in polarizing times, and why listening is often the most revolutionary act of all.If you've ever hesitated to speak up, questioned your impact, or struggled to navigate today's chaotic information landscape, this episode will reconnect you with your inner truth, your power, and your ability to shape the world around you.Guest Bio — Lorena TambiniLorena Tambini is a trauma-informed platform coach and strategist who blends news, humor, grounding practices, and emotional awareness to help people navigate politics and media without losing themselves.She is politically agnostic, values truth over labels, and is building a powerful movement called A Fresh Start for America, empowering people to find their voice, discern real information, and take aligned action from a place of confidence, clarity, and compassion.Her work helps people step out of overwhelm and into empowered participation — without rage, confusion, or fear.Episode Highlights (with Timestamps)00:00 – Why your voice is a sacred act of self-honorElaine opens with the shocking statistic that more than 60% of people silence themselves every day — and explains why holding back your truth disconnects you from Divine alignment.00:02 – Meet Lorena TambiniA former recruiter to billionaires turned democracy advocate, Lorena blends news, laughter, and grounded coaching to help people stay informed without being manipulated.00:04 – The 3-breath I AM / CONSCIOUSNESS practiceElaine leads the audience through her signature breath, followed by a powerful shared Intention that sets the vibration for the conversation.00:08 – Lorena's vision: crowds of people finally feeling safe to express themselvesShe shares a beautiful intuitive image of people coming together with joy, safety, and authenticity.00:10 – How social media turned us into performers instead of humans00:13 – Why the news is designed to enrage you00:16 – Tools for finding REAL information00:17 – Your voice matters more than you think00:20 – “What do the people want?” — Lorena's vision for A Fresh Start for America00:21 – Lorena defines abundance00:23 – The symptom it's time to reclaim your voice00:27 – Turning trolls into allies00:29 – What must change inside before your voice can change the world00:33 – Baby steps to reclaim your voice00:39 – Lorena's free gift: The Archetype Quiz + Personalized Visualization00:42 – How to support LorenaConnect with Lorena...

This is a part of a special series of conversations with amazing leaders, recorded onsite during the ITNation Connect Global Conference.  Dan Wensley, CEO of the Global Technology Industry Association (GTIA), and MJ Shoer, GTIA's Chief Community Officer share the story behind the branding and launch of GTIA—a move grounded in a sharpened mission: to deliver a focused, vendor-neutral, globally connected community where every voice truly matters.    Highlights: Dan emphasizes that belonging to a united channel community is more important than ever as the industry navigates rapid AI-driven change.   GTIA's role as an unbiased and neutral place, “where the IT Channel connects and grows.” MJ states explains the imperative to provide clear messaging, practical resources, and data-driven insights, including the GTIA Channel Economic Tracker.  MJ on GTIA's challenge and opportunity: “We have a purpose, we have a mission—now we must harness it.” The future outlook for GTIA, including the growing global reach of the association, and insights on future-proofing your business with a focus on customer success. Dan provides perspective, "Be inspired. you are changing businesses"   Time Stamps: Part 1: Dan Wensley — 00:37 Part 2: MJ Shoer — 26:14 

That Solo Life, Ep. 322: The Rise of Rage Farms and Coordinated Disinformation Episode Summary In this eye-opening episode, hosts Karen Swim, APR and Michelle Kane tackle the disturbing trend of "rage farms" and the growing industry of disinformation-as-a-service. Stemming from a recent article by Mark Schaefer, they explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on brands. Karen and Michelle discuss the infamous Cracker Barrel rebrand incident as a prime example of how a small number of fake accounts can ignite a firestorm that appears to be a massive public outcry. They delve into the sinister motivations behind these campaigns, from profiting off stock market dips to sowing general discord. As PR professionals, it's crucial to understand that these are not random bots but calculated attacks. The hosts emphasize the responsibility of PR pros to prepare for these threats, the need for brands to pause before reacting to online outrage, and the importance of verifying information sources. This episode is a critical listen for any communicator navigating the modern digital landscape. Episode Highlights [01:42] Introducing the concept of "rage farms," as detailed by Mark Schaefer. [03:39] The emergence of "disinformation-as-a-service" and coordinated, anonymous attacks. [04:14] Case Study: How the Cracker Barrel rebrand controversy was manufactured by a small number of accounts. [05:15] The financial motivations behind rage farms, including short-selling stocks. [06:36] Why brands should "take a beat" to investigate the source of online outrage before reacting. [07:55] The role social media platforms play and their lack of incentive to stop the spread of disinformation. [09:17] The importance of individual responsibility in not spreading unverified information. [12:51] A proactive strategy for PR pros: using AI to run crisis simulations and test messaging against disinformation campaigns. Related Episodes & Additional Information Article by Mark Schaefer (As mentioned in the episode) - Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Did this episode resonate with you? Share it with a fellow PR pro who needs to hear it! Don't forget to subscribe to That Solo Life on your favorite podcast platform and leave us a review. Your support helps us continue to create valuable content for the solo community. Visit soloprpro.com to let us know what topics you want us to cover next.

Your Voice Matters 60-second message  Ever feel like your words don't make a difference? This episode reminds you that your voice matters, that God gave you a story for a purpose and someone needs to hear it. Inspired by Proverbs, it urges you to speak life—encourage a coworker, send that text, tell someone they matter—and have the faith and courage to use your voice.

That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development  Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. They discuss a fascinating mix of titles covering everything from the impact of AI on customer behavior and social media's effect on our minds to the art of writing a funny speech and the power of mindset. This episode is packed with recommendations that will inspire you to think more deeply, understand your audience better, and even find humor in the everyday. If you're a book lover looking for your next great read or need some motivation to start that book you bought months ago, this conversation is for you. Episode Highlights (01:05) - Why PR pros often have a stack of books they intend to read but struggle to find the time. (02:26) - Michelle's first pick: Belonging: The Key to Transforming and Maintaining Your Success by Mark Schaefer, which explores how AI is changing customer behavior. (03:52) - Karen shares her first book, Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again by Johann Hari, and discusses the importance of deep work. (06:47) - For a dose of humor, Michelle recommends How to Write a Funny Speech by Carol Leifer and Rick Mitchell, highlighting the intelligence behind good comedy writing. (08:27) - Karen's second recommendation, The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World by Max Fisher, and its relevance for communicators. (10:27) - Michelle discusses Inner Excellence: The Proven System for Empowering Your Habits, Overcoming Your Mental Blocks, and Raising Your Lasting Level of Performance by Jim Murphy, a book made famous by Philadelphia Eagles player AJ Brown. (12:22) - Karen's final book is Do the New You: 6 Mindsets to Become Who You Were Created to Be by Steven Furtick, a faith-based guide to personal transformation. (14:00) - The hosts reflect on the common theme of mindset in their book choices and its importance for solo professionals. Resources & Additional Information Books Mentioned in This Episode: How AI Changes Your Customers - Mark W. Schaefer Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again - Johann Hari How to Write a Funny Speech... - Carol Leifer and Rick Mitchell The Chaos Machine - Max Fisher Do the New You: 6 Mindsets to Become Who You Were Created to Be - Steven Furtick Inner Excellence - Jim Murphy Kami Huyse - Follow Kami Huyse on LinkedIn for more great insights and recommendations. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   What book are you currently reading or what's at the top of your stack? We want to hear from you! Visit SoloPRPro.com to share your recommendations. And if you found value in this episode, please share it with a fellow PR pro and leave us a review on your favorite podcast platform. Your support helps us reach more listeners just like you

That Solo Life, Episode 320: When You Feel Out of Sync with Your PR Career Episode Summary In this episode, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters, take a moment to discuss a crucial topic for every solo practitioner: self-reflection. They explore the growing feeling among communications professionals that something is missing, even if they love their work. This conversation explores the importance of pausing to evaluate what you truly want from your career and life, particularly in an environment where everything is changing. From leaning into discomfort to the power of community, Karen and Michelle share personal insights and inspiration to help you align your business with your personal fulfillment and plan for the future from a place of strength. Episode Highlights [01:22] The challenge for solo pros to hit the pause button and focus on their own needs and business direction. [02:26] A common theme in the industry: professionals feeling unfulfilled and seeking a change or a better life-work balance. [03:32] Why it's natural and healthy to explore different interests within your career and the importance of scheduling time for self-reflection. [04:36] How major life events and global challenges are shifting perspectives on what truly matters, prompting a re-evaluation of personal values and purpose. [05:33] The power of leaning into discomfort, exploring your feelings, and finding support and inspiration from community, like women's conferences. [06:21] Michelle shares key takeaways from the "Power Your Potential" women's conference, including sessions on people-pleasing and advocating for yourself. [09:06] The conversation connects personal foundation to business clarity, visioning, and goal setting. [10:11] Navigating economically challenging times can also be an opportunity for a more fulfilling life by leaning into a "season of less" to grow personally. [12:17] How examining your life and business during tough times can help you plan from a place of strength and make better decisions. [13:19] A discussion on ditching the "hustle hard" culture for a healthier, more sustainable approach to work and life. [15:48] Acknowledging that your professional interests evolve, and now is a perfect time to re-examine what you love to do in the face of industry changes. Related Episodes & Additional Information In this episode, Michelle mentions attending the Power Your Potential Women's Conference, presented by the Chamber of Commerce for Greater Montgomery County. Solo PR Pro Blog: Working, Wounded and Weary and Why It Matters That Solo Life: Managing Uncertain Times with Chip Griffin Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Love what you heard? Don't miss another episode! Subscribe to That Solo Life on Apple, Spotify, or YouTube to get the latest insights and inspiration for your solo journey.

What happens when education reform takes place without the input or engagement of the young people who will experience its effects? Conversely, what happens when youth voices lead the way to change? Phil Buchanan and Grace Nicolette sit down with their CEP colleague David McKinney, vice president of YouthTruth — a CEP initiative — to discuss how systematically listening to young people at scale can transform education, both at the school and system level.  David shares not only his own formative experiences facing exclusion as a young person, but draws on data collected from more than 3 million student surveys YouthTruth has administered to offer powerful examples of how schools have used student voice to close achievement gaps, address bullying, improve belonging, and build stronger communities. He also challenges common assumptions that have undergirded education reforms for decades, including top-down approaches and using common metrics of success, like test scores, in isolation.  Additional Resources: YouthTruth Aspen Institute TNTP Public Allies YouthTruth's “Youth Civic Empowerment” Report “The Anti-Bullying Report” from YouthTruth  Questions about YouthTruth's work? Reach out to David at david.mckinney@youthtruth.org

TSL 319: Succeeding at Business Development in a Tough Year Episode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swim and Michelle Kane dive into practical strategies to refresh your approach and build a strong pipeline for the coming year. This episode moves beyond basic tips, exploring how to leverage AI as a strategic partner, the importance of going back to fundamentals, and the daily habits that separate thriving consultants from those just surviving. Learn how to define your ideal client, track your efforts, and adopt a problem-solver mindset to make your business development efforts both effective and enjoyable. Episode Highlights [01:03] The Current Challenge: Business development has become an uphill battle in the uncertain 2025 economy. [03:15] Back to Basics: The importance of creating a strategic plan for your business development with measurable, time-based SMART goals. [05:28] Redefining Your Goals: Why it's critical to re-evaluate what you want from your business, the industries you want to serve, and the type of work you enjoy. [06:20] Using AI as a Strategic Partner: How to use AI for more than just content ideas. Use it to research industries, identify trends, perform SWOT analyses, and build detailed buyer personas. [08:15] The Power of Daily Habits: Commit to spending a small amount of time, like 45 minutes, every single day on business development tactics. [08:48] Tracking Your Success: Analyze your past successes to understand what works. Identify the characteristics of your ideal clients and what made them choose you. [10:31] The "One More" Rule: When you think you've done enough for the day, make one more call or send one more email. Persistence is key. [12:21] Sales is Just a Conversation: A mindset shift to view sales not as a pushy tactic, but as a conversation where you are a problem solver. [14:22] Get Out of Your Bubble: The necessity of networking outside of the PR industry to connect with and understand the clients you want to serve. Related Episodes & Additional Information This episode builds on themes of business growth and strategy. For more insights, check out our previous episodes on client management and positioning your brand. That Solo Life, Episode 313: Strategies for Securing New PR Business in 2025 .  That Solo Life, Episode 275 : Get Proactive with Acquiring New Clients  That Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big Moves Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   We're interested in learning about the steps you're taking to revamp your business development! Connect with us at soloprpro.com. If you found this episode valuable, please share it with another PR pro who could use the encouragement. Don't forget to subscribe to "That Solo Life" on your favorite podcast platform so you never miss an episode, and leave us a review to help others find the show

In this episode of High Velocity Radio, Lee Kantor interviews Lauri Smith — speaker, author, and Soulful Speaking Coach — who helps wild-hearted leaders and loving rebels find their authentic voice and speak from the untamed pulse of their purpose. As the author of Your Voice Matters and creator of The Vocal Presence Path®, Lauri […]

TSL 318: How the New Era of AI Search Impacts PR Pros Episode Summary The world of search is constantly evolving, with the rise of AI introducing significant changes that communication professionals can't ignore. In this episode, hosts Karen Swim, APR, and Michelle Kane explore the latest shifts in search, focusing on how AI is creating a more personalized—and potentially limited—search experience. They discuss the pros and cons of features like favoriting publishers and how AI can create echo chambers. However, the conversation also highlights a powerful truth: foundational, "old-school" PR tactics are more crucial than ever. Tune in to learn why building direct connections with your audience through newsletters, social media, and targeted outreach is your best strategy for success in the AI era. Episode Highlights [01:28] The only constant in search is change, but recent AI developments are creating a new landscape for PR and marketing pros. [03:17] How AI-generated results now dominate the top of search pages and simple ways to adapt your client's content, like using Google Business Profile FAQs. [04:06] The importance of framing your content to answer questions, as modern search is conversational. Data-driven content is a key to winning in the AI search era. [04:47] A look at Google's new feature allowing users to favorite publishers, creating a personalized but potentially narrow search experience. [06:24] The double-edged sword of AI: while it offers convenience, it can also create echo chambers that limit discovery and exposure to new information. [08:19] An optimistic take for communicators: tried-and-true tactics are more effective than ever. [08:29] Why newsletters, social media, and direct-to-audience strategies are essential for cutting through the noise. [09:14] The value of going direct to industry publications instead of relying solely on wire services to reach your target audience. [10:03] The ultimate reminder: Don't build on rented land. Focus on the digital real estate you own and control. Additional Information This episode builds on the core principles of strategic communications. While we navigate new technologies like AI, the fundamentals of knowing your audience and building relationships remain paramount. The strategies discussed reaffirm the importance of owning your channels and communicating directly with your stakeholders. Neil Patel: AI Isn't Search. It's a Gatekeeper. Search Engine Land: Google's Robby Stein on AI Mode, GEO, and the future of Search Social Media Today: Google Adds AI Features To Search, New Search Ads Controls   Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Found this conversation valuable? Don't keep it to yourself! Share this episode with a fellow PR pro who needs to hear it. We'd love to hear your thoughts on this topic. Join the conversation and explore a community of your peers at soloprpro.com. Let us know your questions or ideas for future topics—we're listening! Want to be a guest or partner with That Solo Life, email us at info@soloprpro.com.

That Solo Life, Episode 317: Navigating the Noise: A PR Pro's Guide to Combating Misinformation Episode Summary In an era where online falsehoods can spread like wildfire, how can communications professionals protect their clients and their own brands? Hosts Karen Swim and Michelle Kane tackle the critical issue of misinformation and disinformation head-on. Triggered by a report revealing that nearly 45% of social media posts about the Cracker Barrel logo controversy were from bots, this episode explores the modern PR pro's responsibility in a world of digital deception. Karen and Michelle discuss the importance of fact-checking before reacting, the professional imperative to guide clients through online scams and brand misrepresentation, and why every communicator must become a savvy digital detective. Learn practical tips for verifying information, strategies for equipping audiences with the truth, and why taking a moment to "dig deep" is the most powerful tool in your communications arsenal. Episode Highlights [01:45] The astonishing statistic that 44.5% of posts on X about the Cracker Barrel logo were from potential bots, highlighting the scale of online disinformation. [03:08] The "check your rage" rule: Why it's crucial for comms pros to pause and verify facts before sharing or commenting on hot-button issues. [04:41] Personal responsibility for your brand: Balancing timely commentary with the need for accuracy and skepticism. [05:24] The importance of continuous professional development in spotting fake images, videos, and out-of-context quotes. [06:52] A proactive approach for brands: Equipping your audience with tools to identify official communications and avoid scams. [07:41] The rise of sophisticated job scams on trusted platforms like LinkedIn and how to protect yourself and your clients. [09:51] The defensive role of a PR pro: Actively monitoring for brand misrepresentation and owning the narrative to squash falsehoods quickly. [11:47] The final word of advice for navigating online interactions: Always "dig deep" before trusting information or individuals you encounter on the internet. Related Episodes & Additional Information PR Daily Article on Cracker Barrel Bot Activity (Note: Specific article link not provided in audio) FactCheck.org - A nonpartisan, nonprofit project of the Annenberg Public Policy Center. PRSA Voices for Everyone - Resources for combating misinformation and disinformation. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Did this episode resonate with you? Don't keep it to yourself! Share it with a fellow solo pro who needs to hear it. For more resources, community, and support on your solo journey, visit us at soloprpro.com. Be sure to subscribe to "That Solo Life" on your favorite podcast platform so you never miss an episode, and leave us a review—we'd love to hear from you

When you first start a blog, it's easy to get caught up in all the advice out there. Strategies, algorithms, SEO tips, content calendars… it can feel like a never-ending list of things you “have to do” in order to succeed. But in this episode of The Ultimate Blog Podcast, Amy is here to give you a pep talk: your blogging voice matters more than any perfect strategy. Tune in to reconnect with your “why” and get the encouragement you need to keep going on your blogging journey.

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR Strategy Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications professionals. They discuss how to adapt your messaging to acknowledge this younger, content-savvy audience without alienating the primary buyers. The conversation underscores the importance of crafting authentic, high-quality, and personal content that resonates with Gen Alpha's values, treating them as influencers rather than just children. Tune in to learn how to future-proof your PR strategy by understanding the decisive role this generation plays in today's purchasing decisions. Episode Highlights [00:56] Introduction to the PR News Online study on Generation Alpha's economic influence. [01:49] Discussion on how Gen Alpha is shaping B2C and even B2B purchasing decisions in areas like technology and vacations. [03:01] The challenge for communicators: How to craft messaging that appeals to Gen Alpha's interests without directly targeting them. [04:26] The fine line between being inclusive of younger audiences and creating "kid branding" that can quickly become a turn-off. [05:06] Why Gen Alpha prioritizes authentic, quality content over sheer fame, and what this means for brands and creators. [06:42] The importance of personalizing communications to feel like a "For You Page" (FYP) to connect with modern audiences. [08:11] How to balance your messaging to acknowledge the multiple influencers in a family's purchasing cycle, including kids who introduce parents to new brands. [09:43] The long-term benefit of building brand relationships with consumers from a much earlier age. [10:43] A look at the future: How Gen Alpha's focus on critical thinking and facts could reshape the communication landscape. Related Episodes & Additional Information USC Annenberg and ACC Study. Gen Alpha: Mini, Mighty, and Market Ready Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Loved this episode? Don't keep it to yourself! Share it with a fellow PR pro and be sure to subscribe on your favorite podcast platform so you never miss an insight. We'd also love it if you could leave us a review; even a sentence or two will make a difference!

In the season finale of Embracing Your Voice, Atima reflects on the themes of Season 4—centered on women of color in business—and the lessons we can all carry forward. From navigating setbacks in traditional workplaces to carving out new paths that honor who we really are, this episode is both a look back and a rallying call for what's ahead.IN THIS EPISODE:Why embracing all of who you are is a radical act of leadershipThe hard truths about workplace setbacks for women of color in 2025Why side hustles, freelancing, and entrepreneurship can provide both safety nets and freedomAtima's personal reflections on creating this season while writing her upcoming bookA heartfelt call to action: supporting women-led podcasts so their voices are heardThis finale ties together the stories, struggles, and triumphs of women of color who refuse to compromise their identities for success. It's a reminder that authenticity isn't about being palatable—it's about being powerful. If you've ever felt pressured to shrink yourself to fit in, this conversation will encourage you to stand taller and build success on your terms.Share this podcast with 3 friends who would love it!Timestamps:00:01:00 – Season 4's focus on women of color in business00:02:00 – The challenge of “palatable authenticity” in the workplace00:03:00 – Economic & cultural backlash women of color face today00:05:00 – Redefining career success: side hustles, freelancing, and entrepreneurship00:06:00 – Behind the scenes: Atima's book project and what's next for the showIf you enjoyed the show and you want to join our community of other women of color who are embracing their voice head over to https://embracingyourvoicepod.com/Connect with Atima on:InstagramLinkedin

That Solo Life, Episode 315: Counting the Cost of Transparency in a Rage-Filled World Episode Summary In a world that demands brand transparency, is it possible to be too open? This week, Karen and Michelle discuss the complex landscape of modern communication, where the call for brands to be transparent can sometimes lead to backlash. They explore the challenges PR pros face in a culture lacking nuance, where every statement is scrutinized and outrage is just a click away. Learn how to advise clients on when to speak up, when to stay silent, and how to navigate the pressure to weigh in on every social issue. This episode provides strategic advice for helping brands remain authentic and effective without falling into the transparency trap, all while protecting your own mental health. Episode Highlights [01:18] Introduction to today's topic: The cost of transparency for brands. [02:21] Why the trend of full transparency can be costly for organizations and individuals in today's culture. [03:37] Discussing the public's tendency to immediately question a brand's motives and the lack of critical thinking. [05:21] The heroic role of communicators in lowering the temperature and bringing rationality to volatile situations. [06:05] Navigating the communication challenges presented by different generational perspectives and expectations. [07:15] How social media algorithms profit from rage and how that impacts brand communications. [09:00] The importance of being strategic with personal and CEO branding—deciding what hill you want to die on. [10:06] The difference between having brand values and feeling the need to have a voice in every public conversation. [12:12] The dangers of "cancel culture" and the high personal stakes for individuals who share opinions online. [13:12] A reminder that brands are not entitled to 100% of your attention or required to comment on every world problem. [14:35] Shifting the focus from having an opinion to taking meaningful action that supports your audience, like providing resources during a crisis. [15:34] Why nuance and genuineness are replacing the era of full transparency. [16:43] The power of being helpful and honest, rather than feeling pressured to weigh in on everything. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't miss another conversation! Subscribe to "That Solo Life" on your favorite podcast platform today. We'd love to hear your thoughts and experiences. Join the conversation by visiting SoloPRPro.com and follow Solo PR Pro on all major social media platforms to stay connected with our community.

Is Authenticity Quietly KILLING Your Career?  Former Secret Agent Evy Poumpouras reveals how being “real” at work can SABOTAGE your leadership, and breaks down elite strategies for emotional control, communication, confidence, and power.  Evy Poumpouras is a former U.S. Secret Service Special Agent, NBC Crime & Law Enforcement Analyst, and bestselling author of Becoming Bulletproof. She protected U.S. Presidents, interrogated high-risk criminals, and learned first-hand how the world's most powerful leaders control emotion, command respect, and stay composed under pressure. In this groundbreaking episode, she explains: ◼️The 1 psychology trick that instantly makes people respect you ◼️Why you shouldn't care about people's feelings  ◼️The 5 habits you must get rid of to earn influence  ◼️How to tell if someone is lying to you  ◼️Why most people stay miserable forever  (00:00) Intro (02:24) Why People Are Drawn to Your Mission (05:23) People Waste Time Overthinking Instead of Changing (09:33) Forget About The Past (12:37) Being Stuck in the Identity You've Built (18:59) The Secondary Game: Why People Don't Overcome Problems (25:10) You Can't Change People (30:16) How Steve Builds His Confidence (35:44) Stop Being Driven by Fear (38:37) How to Self-Regulate Your Emotions (40:25) Should You Be Your Authentic Self at Work? (49:17) Which Gender Tells Lies Better? (51:27) How to Build Confidence (57:07) Why Small Challenges Matter More Than Big Ones (1:03:08) Lessons From the Best Decision Makers (1:10:25) Ads (1:11:23) Why Your Tone of Voice Matters (1:18:46) The Importance of Body Language (1:38:12) Dealing With Offensive People (1:44:26) How to Become Unprovokable (1:55:36) How Friends Influence Who You Are (1:57:29) Ads (2:03:51) How Poor Performers Impact the Team (2:07:18) Why You Might Look Like an Easy Target (2:20:31) Charlie Kirk and Threats on Social Platforms (2:23:59) How Social Media Reduces Empathy (2:30:44) School and Mass Shootings (2:36:09) Could Anything Have Prevented Charlie Kirk's Death? (2:41:18) What Are You Most Afraid Of? Follow Evy: Instagram - ⁠https://bit.ly/4aN4q4D⁠ Twitter - ⁠https://bit.ly/4c4TErD⁠  Website: ⁠http://bit.ly/3K89id3⁠  Evy's BBC Maestro course ‘The Art of Influence' can be found HERE: ⁠http://bit.ly/4nFGTJT⁠  You can purchase Evy's book, ‘Becoming Bulletproof', HERE: ⁠https://amzn.to/46n6cdS⁠  The Diary Of A CEO: ◼️Join DOAC circle here - ⁠https://doaccircle.com/⁠  ◼️Buy The Diary Of A CEO book here - ⁠https://smarturl.it/DOACbook⁠  ◼️The 1% Diary is back - limited time only: ⁠https://bit.ly/3YFbJbt⁠  ◼️The Diary Of A CEO Conversation Cards (Second Edition): ⁠https://g2ul0.app.link/f31dsUttKKb⁠  ◼️Get email updates - ⁠https://bit.ly/diary-of-a-ceo-yt⁠  ◼️Follow Steven - ⁠https://g2ul0.app.link/gnGqL4IsKKb⁠  Sponsors:  Adobe Express - ⁠http://ADOBE.LY/STEVEN⁠  Pipedrive - ⁠http://pipedrive.com/CEO⁠   Plaud - https://www.plaud.ai/pages/steven use DOAC22 for 22% off Note and NotePin Learn more about your ad choices. Visit megaphone.fm/adchoices

As a voice and public speaking coach, I believe your voice is your most powerful tool—whether you're speaking or singing. The key difference lies not in the voice itself but in how we shape it. This understanding led me to an early revelation: the techniques I used to help singers could be seamlessly applied to enhance speaking skills. Over the past decade, I've helped individuals from all walks of life—ranging from first-time public speakers to X Factor auditionees—develop their voices and achieve their goals. From improving vocal range and projection to overcoming performance anxiety, I've found the journey transformative and the results empowering. Today, I specialise in helping business leaders, entrepreneurs, and teams communicate with clarity, confidence, and presence. Through my Cannon Method, I focus on three essential pillars: - *Voice*: Master vocal techniques like projection, articulation, and resonance, ensuring your words carry authority.- *Confidence*: Build unshakeable self-assurance with proven strategies to overcome anxiety and stay focused under pressure.- *Presence*: Command the room with engaging non-verbal communication—eye contact, posture, and energy that captivates your audience. Before coaching, I spent my career as a singer and saxophonist, performing alongside icons like Sir Tom Jones and Roger Taylor from Queen. Those years taught me the art of sustaining audience engagement through passion, precision, and vocal reliability. Now, I use those same principles to help you optimise your vocal performance. Whether you're leading high-stakes meetings, delivering compelling presentations, or striving to communicate more confidently, I'll guide you to develop a strong, impactful voice that amplifies your message. 

That Solo Life, Episode 314: Communicating in the Era of Everyday is a Crisis Episode Summary In today's highly charged environment, even the most innocent business decision can spark a public relations crisis. For solo PR practitioners, staying ahead of potential firestorms is more crucial than ever. In this episode, hosts Karen Swim and Michelle Kane discuss practical strategies for helping clients navigate the minefields of public perception. They explore why it's essential to be the "little black cloud" that keeps clients aware of current events and public sentiment, even when clients are siloed in their own industries. Learn how to proactively prepare for controversy, from price increases to rebranding efforts, by developing a playbook, using AI for efficient research, and maintaining open lines of communication with the C-suite. Discover how building a foundation of trust and community with your publics can be your greatest asset when a crisis inevitably hits. Episode Highlights [00:51] How to help clients navigate decisions, from the mundane to the major, in a world where public perception is highly sensitive. [02:05] Recognizing that all sides of a polarized public are part of your audience and the challenge this presents for communicators. [03:51] Using AI and other tools to efficiently monitor trends and public sentiment without getting overwhelmed. [04:37] A practical tip: creating a weekly "pulse check" newsletter for clients to gauge their perspectives on trending topics and build a bank of potential responses. [06:13] The importance of knowing what's happening on social media to anticipate potential reactions to your client's actions. [07:22] Why it's critical for PR pros to have a direct line to the C-suite to proactively prepare for potentially controversial business plans. [07:49] A real-world example: how to start preparing now for a future price increase to mitigate backlash. [11:02] The power of de-escalation and nurturing community relationships on a daily basis, not just during campaigns. [11:44] Drawing lessons from the classic Tylenol case study on how establishing trust can pay dividends for decades. Related Episodes & Additional Information In this episode, Karen and Michelle discuss the importance of being prepared for any situation. While no specific resources were mentioned, staying informed is key. We recommend using tools like Google Alerts or other media monitoring services to keep a pulse on trends relevant to your clients. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode resonate with you? Don't keep it to yourself! Share it with a fellow PR pro who needs to hear it. Head over to SoloPRPro.com to join the conversation, and be sure to subscribe and leave us a review on your favorite podcast platform. Your feedback helps us grow and support more solo practitioners just like you.

That Solo Life Episode 313: Strategies for Securing New PR Business in 2025 Episode Summary Karen and Michelle dive into optimistic data about the global growth of the PR industry and share strategic insights for solo practitioners looking to finish 2025 strong. Drawing from recent industry research, they explore emerging trends, niche specialization opportunities, and practical business development tactics that can help independent PR pros break through current market challenges and position themselves for future success. Episode Highlights PR Industry Growth Statistics (02:10) - Discussion of global PR industry expansion and what it means for solo practitioners Content Creation as Core Offering (03:06) - 76% of PR agencies now emphasize content strategy and creation services The Rise of Niche Specialization (04:18) - 37% of agencies focus on specialized industries like fintech and health tech Strategic Industry Targeting (05:40) - Identifying high-growth sectors with future potential, including infrastructure and healthcare Pricing Psychology (09:25) - Why charging more can actually win you more business Networking Beyond PR Circles (10:28) - Breaking out of industry echo chambers to find new opportunities Local Government Connections (11:18) - Building relationships with municipal leaders and borough managers Overcoming Business Development Fatigue (12:47) - Managing exhaustion while staying proactive in challenging times Key Takeaways The PR industry is growing globally, even if it doesn't feel that way locally Specializing in niche industries offers competitive advantages Infrastructure projects present untapped opportunities for PR pros Higher pricing often signals higher value to potential clients Networking outside the PR industry can yield unexpected opportunities Your skills are transferable across industries - don't limit yourself Small, consistent changes to your business development approach can yield big results Related Episodes & Additional Information Resources Mentioned: PR Lab: 150+ PR Statistics You Need to Understand the Industry in 2025 That Solo Life, Episode 215: From Barriers to Bridges with Mary Ellen Miller   Industries to Watch: Health technology and healthcare Financial technology (fintech) Infrastructure and public works Municipal and government communications Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Ready to transform your solo practice? Don't let this episode's insights go to waste! Take action today by identifying one new industry or networking opportunity you can explore this month. Whether it's attending a targeted industry event or meetup, connecting with your local government officials, or raising your rates, small steps lead to significant breakthroughs. Subscribe to That Solo Life on your favorite podcast platform and never miss an episode packed with practical strategies for independent PR professionals. Have questions or success stories to share? Reach out to the hosts at soloprpro.com - they'd love to hear from you!

Our 100th episode and so honored to have my good friend Mr. Pat Murray, President and CEO of Coastal Conservation Association join us at this year's Hunt Fish Podcast Summit. This episode dives into some of the more recent issues coming up across the country and why it is so important to let your voice be heard. With some great insight into how to be successful in giving your thoughts and ideas, this episode will help you be heard no matter what you are working towards. Thanks again to Pat for taking the time to join us at this year's summit and be sure to check out CCA and become a member today! Coastal Conservation Association: Join CCA Patrick D. Murray CCA's Social Media Accounts: Instagram Facebook Feel free to reach out with any guest suggestions, questions or comments at Derek@impactoutdoorspodcast.com Music Provided By Epidemic Sound Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it mean to be a quiet leader, and how does the Enneagram help us understand that role more deeply?In this episode of Strength in Numbers, I'm setting the stage for our new series: Quiet Leaders & the Enneagram. Over the next nine weeks, we'll explore how each Enneagram type expresses quiet leadership: the strengths, the blind spots, and the growth opportunities.You'll hear why quiet leaders are often underestimated but powerfully influential, and how the Enneagram can give you the language and courage to step into your leadership with confidence.Whether you're leading a team, a family, a classroom, or a community, this series will help you see your unique impact more clearly.✨ What you'll learn in this episode:Why quiet leadership matters more than everHow the Enneagram helps uncover your influenceWhat you can expect in the upcoming type-by-type episodesA simple journal prompt to reflect on your own quiet leadershipBecause leadership doesn't always look like the loudest voice in the room. Sometimes it looks like steady presence, deep listening, and authentic influence.And don't forget—there's strength in numbers!Not sure of your enneagram type yet? Take my assessment here. Scroll down to "Discover Your Type"This week's journaling prompt: As you think about your own leadership, where do you see your quiet influence showing up most clearly? And where do you notice yourself holding back? How might the Enneagram give you language or courage to step into leadership in a way that feels true to who you are?Join me, as I help host an enneagram retreat right here in my backyard!

Episode 312: Going Big by Going Small: Hidden Gold for PR Pros Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane delve into the untapped potential of three underutilized and niche social media platforms that PR professionals may be overlooking. Drawing parallels to finding forgotten treasures in your closet, they discuss how platforms like Discord, Substack Chat, and other intimate community spaces offer quality engagement over quantity metrics. The hosts emphasize the power of niche communities, employee brand ambassadors, and micro-influencers in creating meaningful connections with targeted audiences. Episode Highlights [00:30-01:20] Setting the Stage: The Forgotten Gems Michelle introduces the concept of "rediscovering" overlooked social platforms The connection between finding forgotten items in your closet and discovering underused platforms [01:40-02:18] The Problem with Major Platforms Discussion of why big social media platforms are becoming problematic The need to shift thinking toward smaller, more intimate spaces [02:32-03:05] Platform Examples and Content Quality Specific mention of Discord and Substack Chat as underused platforms How Substack offers more substantive, content-based engagement [03:27-04:39] The Power of Niche Communities Key statistics: 88% of Americans engage in niche communities 45% of Gen Z, Millennial, and Gen X feel more connected to niche communities than mainstream culture Focus on "niche over numbers" - quality interaction vs. quantity [05:40-06:25] Case Study: Rooted Plant Company Example of how a plant company uses Discord to build community Establishing thought leadership through answering plant care questions [06:38-08:29] Employee Brand Ambassadors Strategy Turning employees into internal influencers and brand ambassadors The importance of authentic employee engagement and internal communications Using tools like Slack's "random channel" for team connection [10:29-11:29] Post-COVID Community Evolution How the pandemic shifted people toward smaller, more intimate gatherings The cultural need for building community and finding tribes [11:36-12:34] Real-World Community Example Karen's experience with "Vegan Detroit" Facebook group How micro-influencers within niche communities drive business results Related Episodes & Additional Information That Solo Life, Episode 306: "Where the Wild Things Are - Rethinking Social Media in 2025"  The Social Scene Podcast: "Navigating Social Media Strategies in 2025"  That Solo Life, Episode 301: "The Need for Thoughtful Engagement in an Age of Clickbait"  Episode 284: "How PR Pros Can Use an Audit to Unlock Social Media Success" Additional Resources: Axios: "Gen Z's drive toward niche pushes brands to change strategy"    Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Ready to discover your next breakthrough platform? Don't let these valuable insights sit on the shelf! Subscribe to That Solo Life wherever you get your podcasts, and leave us a review to help other solo PR pros find the show. Have questions about niche platforms or success stories to share? We'd love to hear from you at soloprpro.com. Remember: sometimes the best opportunities are hiding in plain sight - just like that perfect piece of clothing you forgot was in your closet.

Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310) Episode Summary In episode 310 of That Solo Life, hosts Karen Swim, APR, and Michelle Kane break down the latest update to the Barcelona Principles and what it means for independent PR and communications pros. They cover the shift toward outcomes that matter to the C-suite, the stronger alignment with AMEC's Integrated Evaluation Framework, the role of qualitative and quantitative data, and why leveling up in measurement and AI will separate thriving practitioners from the rest. You'll walk away with practical next steps, resources, and a nudge to price your expertise for the true value you deliver. Keywords: Barcelona Principles 2025, AMEC framework, PR measurement, qualitative and quantitative metrics, AI in PR, PR outcomes, stakeholder sentiment, media relations, solo PR pricing, communications strategy. Episode Highlights 00:00 – 00:24 | Welcome back to That Solo Life 01:39 – 02:41 | What's new in the Barcelona Principles (2025 update + AMEC alignment) 02:49 – 03:05 | AVEs aren't it: Why outcomes beat output every time 03:28 – 04:24 | The business case: Tie PR to revenue, cost reduction, and executive priorities 05:01 – 05:23 | Quant + qual: Why both matter for effective evaluation 05:36 – 06:11 | From “audience” to “stakeholders”: Measuring sentiment and behavior change 06:12 – 07:11 | Stop fearing data: You already synthesize information—now measure it 07:01 – 07:11 | Two skills that will set pros apart: Measurement and AI 08:01 – 09:24 | Using AMEC's resources to build a measurement-first practice 11:02 – 12:26 | Measure your time and value: Why low-fee retainers undermine real PR work 12:37 – 13:01 | Plan → act → measure: Strategy comes first 13:16 – 14:07 | Career fuel: Leveling up skills can reignite your passion for the work 14:09 – 14:30 | Parting encouragement and next steps Highlights and takeaways: The Barcelona Principles update emphasizes business outcomes, not vanity metrics. Tie PR to revenue, cost of sales, risk mitigation, and reputation impact. Blend quantitative data (traffic, conversions, assisted revenue) with qualitative insights (sentiment, message pull-through). Use AMEC's Integrated Evaluation Framework to plan from objectives to outcomes. Price for the strategic and labor-intensive nature of PR—measurement begins at planning. Invest in AI and analytics skills to future-proof your practice. Related Episodes & Additional Information Resources mentioned: PR News: Barcelona Principles 4.0: Reinventing PR Measurement for a New Era AMEC: Barcelona Principles AMEC: AMEC Integrated Evaluation Framework (plan, measure, and evaluate end-to-end) Solo PR Pro (training, community, and tools for independent practitioners) Related episodes to queue next: The Measurement Strategy You Need to Grow Note: Links are provided for educational purposes. Always adapt frameworks to your client's specific goals, audiences, and market conditions. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Join us again! If this episode helped you, subscribe, rate, and leave a review—it helps more solo pros find the show. Share this episode with a colleague who's rethinking their measurement approach. Visit Solo PR Pro to keep leveling up your practice.

Do you shrink yourself around confident or intimidating people? Do you feel the need to “chameleon” into who others want you to be...just to feel accepted or safe?In this episode, Alissa explores one of the biggest challenges for highly sensitive people (HSPs): shrinking to be liked. Inspired by a client conversation, Alissa shares why discomfort isn't dangerous, why you don't need to match someone else's energy to be enough, and how to shift from people-pleasing to power. This is your reminder that your sensitivity is a gift and it's needed.What You'll Learn:How to stop shrinking yourself in intimidating environmentsWhy trying to be “likable” often means abandoning your authenticityHow to reframe judgment and handle the discomfort of being perceivedThe danger of defining success by how others react to youAs a special bonus, I want to give you FREE access to my workshop for HSPs called Not "Too Sensitive" (usually $35)! All you have to do is:Leave a review of this podcastEmail a screenshot of your review to hello@lifebyalissa.comThat's it!

Dora reflects on societal pressures to perform and shrink, and how reclaiming your inner voice can restore freedom and peace. With help from a Zen parable, she shares how to live from the inside out — and why that's the path to alignment.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Adam and Jeff answer your silly questions about burned bridges, preferred live performance venues, negative stereotypes, and so much more!