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This is a part of a special series of conversations with amazing leaders, recorded onsite during the ITNation Connect Global Conference. Dan Wensley, CEO of the Global Technology Industry Association (GTIA), and MJ Shoer, GTIA's Chief Community Officer share the story behind the branding and launch of GTIA—a move grounded in a sharpened mission: to deliver a focused, vendor-neutral, globally connected community where every voice truly matters. Highlights: Dan emphasizes that belonging to a united channel community is more important than ever as the industry navigates rapid AI-driven change. GTIA's role as an unbiased and neutral place, “where the IT Channel connects and grows.” MJ states explains the imperative to provide clear messaging, practical resources, and data-driven insights, including the GTIA Channel Economic Tracker. MJ on GTIA's challenge and opportunity: “We have a purpose, we have a mission—now we must harness it.” The future outlook for GTIA, including the growing global reach of the association, and insights on future-proofing your business with a focus on customer success. Dan provides perspective, "Be inspired. you are changing businesses" Time Stamps: Part 1: Dan Wensley — 00:37 Part 2: MJ Shoer — 26:14
That Solo Life, Ep. 322: The Rise of Rage Farms and Coordinated Disinformation Episode Summary In this eye-opening episode, hosts Karen Swim, APR and Michelle Kane tackle the disturbing trend of "rage farms" and the growing industry of disinformation-as-a-service. Stemming from a recent article by Mark Schaefer, they explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on brands. Karen and Michelle discuss the infamous Cracker Barrel rebrand incident as a prime example of how a small number of fake accounts can ignite a firestorm that appears to be a massive public outcry. They delve into the sinister motivations behind these campaigns, from profiting off stock market dips to sowing general discord. As PR professionals, it's crucial to understand that these are not random bots but calculated attacks. The hosts emphasize the responsibility of PR pros to prepare for these threats, the need for brands to pause before reacting to online outrage, and the importance of verifying information sources. This episode is a critical listen for any communicator navigating the modern digital landscape. Episode Highlights [01:42] Introducing the concept of "rage farms," as detailed by Mark Schaefer. [03:39] The emergence of "disinformation-as-a-service" and coordinated, anonymous attacks. [04:14] Case Study: How the Cracker Barrel rebrand controversy was manufactured by a small number of accounts. [05:15] The financial motivations behind rage farms, including short-selling stocks. [06:36] Why brands should "take a beat" to investigate the source of online outrage before reacting. [07:55] The role social media platforms play and their lack of incentive to stop the spread of disinformation. [09:17] The importance of individual responsibility in not spreading unverified information. [12:51] A proactive strategy for PR pros: using AI to run crisis simulations and test messaging against disinformation campaigns. Related Episodes & Additional Information Article by Mark Schaefer (As mentioned in the episode) - Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode resonate with you? Share it with a fellow PR pro who needs to hear it! Don't forget to subscribe to That Solo Life on your favorite podcast platform and leave us a review. Your support helps us continue to create valuable content for the solo community. Visit soloprpro.com to let us know what topics you want us to cover next.
That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. They discuss a fascinating mix of titles covering everything from the impact of AI on customer behavior and social media's effect on our minds to the art of writing a funny speech and the power of mindset. This episode is packed with recommendations that will inspire you to think more deeply, understand your audience better, and even find humor in the everyday. If you're a book lover looking for your next great read or need some motivation to start that book you bought months ago, this conversation is for you. Episode Highlights (01:05) - Why PR pros often have a stack of books they intend to read but struggle to find the time. (02:26) - Michelle's first pick: Belonging: The Key to Transforming and Maintaining Your Success by Mark Schaefer, which explores how AI is changing customer behavior. (03:52) - Karen shares her first book, Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again by Johann Hari, and discusses the importance of deep work. (06:47) - For a dose of humor, Michelle recommends How to Write a Funny Speech by Carol Leifer and Rick Mitchell, highlighting the intelligence behind good comedy writing. (08:27) - Karen's second recommendation, The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World by Max Fisher, and its relevance for communicators. (10:27) - Michelle discusses Inner Excellence: The Proven System for Empowering Your Habits, Overcoming Your Mental Blocks, and Raising Your Lasting Level of Performance by Jim Murphy, a book made famous by Philadelphia Eagles player AJ Brown. (12:22) - Karen's final book is Do the New You: 6 Mindsets to Become Who You Were Created to Be by Steven Furtick, a faith-based guide to personal transformation. (14:00) - The hosts reflect on the common theme of mindset in their book choices and its importance for solo professionals. Resources & Additional Information Books Mentioned in This Episode: How AI Changes Your Customers - Mark W. Schaefer Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again - Johann Hari How to Write a Funny Speech... - Carol Leifer and Rick Mitchell The Chaos Machine - Max Fisher Do the New You: 6 Mindsets to Become Who You Were Created to Be - Steven Furtick Inner Excellence - Jim Murphy Kami Huyse - Follow Kami Huyse on LinkedIn for more great insights and recommendations. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. What book are you currently reading or what's at the top of your stack? We want to hear from you! Visit SoloPRPro.com to share your recommendations. And if you found value in this episode, please share it with a fellow PR pro and leave us a review on your favorite podcast platform. Your support helps us reach more listeners just like you
That Solo Life, Episode 320: When You Feel Out of Sync with Your PR Career Episode Summary In this episode, hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters, take a moment to discuss a crucial topic for every solo practitioner: self-reflection. They explore the growing feeling among communications professionals that something is missing, even if they love their work. This conversation explores the importance of pausing to evaluate what you truly want from your career and life, particularly in an environment where everything is changing. From leaning into discomfort to the power of community, Karen and Michelle share personal insights and inspiration to help you align your business with your personal fulfillment and plan for the future from a place of strength. Episode Highlights [01:22] The challenge for solo pros to hit the pause button and focus on their own needs and business direction. [02:26] A common theme in the industry: professionals feeling unfulfilled and seeking a change or a better life-work balance. [03:32] Why it's natural and healthy to explore different interests within your career and the importance of scheduling time for self-reflection. [04:36] How major life events and global challenges are shifting perspectives on what truly matters, prompting a re-evaluation of personal values and purpose. [05:33] The power of leaning into discomfort, exploring your feelings, and finding support and inspiration from community, like women's conferences. [06:21] Michelle shares key takeaways from the "Power Your Potential" women's conference, including sessions on people-pleasing and advocating for yourself. [09:06] The conversation connects personal foundation to business clarity, visioning, and goal setting. [10:11] Navigating economically challenging times can also be an opportunity for a more fulfilling life by leaning into a "season of less" to grow personally. [12:17] How examining your life and business during tough times can help you plan from a place of strength and make better decisions. [13:19] A discussion on ditching the "hustle hard" culture for a healthier, more sustainable approach to work and life. [15:48] Acknowledging that your professional interests evolve, and now is a perfect time to re-examine what you love to do in the face of industry changes. Related Episodes & Additional Information In this episode, Michelle mentions attending the Power Your Potential Women's Conference, presented by the Chamber of Commerce for Greater Montgomery County. Solo PR Pro Blog: Working, Wounded and Weary and Why It Matters That Solo Life: Managing Uncertain Times with Chip Griffin Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Love what you heard? Don't miss another episode! Subscribe to That Solo Life on Apple, Spotify, or YouTube to get the latest insights and inspiration for your solo journey.
What happens when education reform takes place without the input or engagement of the young people who will experience its effects? Conversely, what happens when youth voices lead the way to change? Phil Buchanan and Grace Nicolette sit down with their CEP colleague David McKinney, vice president of YouthTruth — a CEP initiative — to discuss how systematically listening to young people at scale can transform education, both at the school and system level. David shares not only his own formative experiences facing exclusion as a young person, but draws on data collected from more than 3 million student surveys YouthTruth has administered to offer powerful examples of how schools have used student voice to close achievement gaps, address bullying, improve belonging, and build stronger communities. He also challenges common assumptions that have undergirded education reforms for decades, including top-down approaches and using common metrics of success, like test scores, in isolation. Additional Resources: YouthTruth Aspen Institute TNTP Public Allies YouthTruth's “Youth Civic Empowerment” Report “The Anti-Bullying Report” from YouthTruth Questions about YouthTruth's work? Reach out to David at david.mckinney@youthtruth.org
Clarence Ford spoke to Kearabetswe Moopelo, Program Officer: Advocacy and Campaigns at the New Economy Hub on what a fair and sustainable global economy should look like and the upcoming People’s Summit for Global Economic Justice summit Global civil-society groups, unions, academics, and artists will gather at Constitution Hill, Johannesburg (20–22 November), for the People’s Summit for Global Economic Justice, under the banner “We, The 99%.” Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
TSL 319: Succeeding at Business Development in a Tough Year Episode Summary In a challenging economic climate, consistent business development is more crucial than ever for solo PR and marketing professionals. Hosts Karen Swim and Michelle Kane dive into practical strategies to refresh your approach and build a strong pipeline for the coming year. This episode moves beyond basic tips, exploring how to leverage AI as a strategic partner, the importance of going back to fundamentals, and the daily habits that separate thriving consultants from those just surviving. Learn how to define your ideal client, track your efforts, and adopt a problem-solver mindset to make your business development efforts both effective and enjoyable. Episode Highlights [01:03] The Current Challenge: Business development has become an uphill battle in the uncertain 2025 economy. [03:15] Back to Basics: The importance of creating a strategic plan for your business development with measurable, time-based SMART goals. [05:28] Redefining Your Goals: Why it's critical to re-evaluate what you want from your business, the industries you want to serve, and the type of work you enjoy. [06:20] Using AI as a Strategic Partner: How to use AI for more than just content ideas. Use it to research industries, identify trends, perform SWOT analyses, and build detailed buyer personas. [08:15] The Power of Daily Habits: Commit to spending a small amount of time, like 45 minutes, every single day on business development tactics. [08:48] Tracking Your Success: Analyze your past successes to understand what works. Identify the characteristics of your ideal clients and what made them choose you. [10:31] The "One More" Rule: When you think you've done enough for the day, make one more call or send one more email. Persistence is key. [12:21] Sales is Just a Conversation: A mindset shift to view sales not as a pushy tactic, but as a conversation where you are a problem solver. [14:22] Get Out of Your Bubble: The necessity of networking outside of the PR industry to connect with and understand the clients you want to serve. Related Episodes & Additional Information This episode builds on themes of business growth and strategy. For more insights, check out our previous episodes on client management and positioning your brand. That Solo Life, Episode 313: Strategies for Securing New PR Business in 2025 . That Solo Life, Episode 275 : Get Proactive with Acquiring New Clients That Solo Life, Episode 278: Key Lessons from Tiny Businesses that Made Big Moves Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. We're interested in learning about the steps you're taking to revamp your business development! Connect with us at soloprpro.com. If you found this episode valuable, please share it with another PR pro who could use the encouragement. Don't forget to subscribe to "That Solo Life" on your favorite podcast platform so you never miss an episode, and leave us a review to help others find the show
In this episode of High Velocity Radio, Lee Kantor interviews Lauri Smith -- speaker, author, and Soulful Speaking Coach -- who helps wild-hearted leaders and loving rebels find their authentic voice and speak from the untamed pulse of their purpose. As the author of Your Voice Matters and creator of The Vocal Presence Path®, Lauri […] The post Your Voice Matters: Speaking Soulfully and Leading with Purpose appeared first on Business RadioX ®.
TSL 318: How the New Era of AI Search Impacts PR Pros Episode Summary The world of search is constantly evolving, with the rise of AI introducing significant changes that communication professionals can't ignore. In this episode, hosts Karen Swim, APR, and Michelle Kane explore the latest shifts in search, focusing on how AI is creating a more personalized—and potentially limited—search experience. They discuss the pros and cons of features like favoriting publishers and how AI can create echo chambers. However, the conversation also highlights a powerful truth: foundational, "old-school" PR tactics are more crucial than ever. Tune in to learn why building direct connections with your audience through newsletters, social media, and targeted outreach is your best strategy for success in the AI era. Episode Highlights [01:28] The only constant in search is change, but recent AI developments are creating a new landscape for PR and marketing pros. [03:17] How AI-generated results now dominate the top of search pages and simple ways to adapt your client's content, like using Google Business Profile FAQs. [04:06] The importance of framing your content to answer questions, as modern search is conversational. Data-driven content is a key to winning in the AI search era. [04:47] A look at Google's new feature allowing users to favorite publishers, creating a personalized but potentially narrow search experience. [06:24] The double-edged sword of AI: while it offers convenience, it can also create echo chambers that limit discovery and exposure to new information. [08:19] An optimistic take for communicators: tried-and-true tactics are more effective than ever. [08:29] Why newsletters, social media, and direct-to-audience strategies are essential for cutting through the noise. [09:14] The value of going direct to industry publications instead of relying solely on wire services to reach your target audience. [10:03] The ultimate reminder: Don't build on rented land. Focus on the digital real estate you own and control. Additional Information This episode builds on the core principles of strategic communications. While we navigate new technologies like AI, the fundamentals of knowing your audience and building relationships remain paramount. The strategies discussed reaffirm the importance of owning your channels and communicating directly with your stakeholders. Neil Patel: AI Isn't Search. It's a Gatekeeper. Search Engine Land: Google's Robby Stein on AI Mode, GEO, and the future of Search Social Media Today: Google Adds AI Features To Search, New Search Ads Controls Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Found this conversation valuable? Don't keep it to yourself! Share this episode with a fellow PR pro who needs to hear it. We'd love to hear your thoughts on this topic. Join the conversation and explore a community of your peers at soloprpro.com. Let us know your questions or ideas for future topics—we're listening! Want to be a guest or partner with That Solo Life, email us at info@soloprpro.com.
That Solo Life, Episode 317: Navigating the Noise: A PR Pro's Guide to Combating Misinformation Episode Summary In an era where online falsehoods can spread like wildfire, how can communications professionals protect their clients and their own brands? Hosts Karen Swim and Michelle Kane tackle the critical issue of misinformation and disinformation head-on. Triggered by a report revealing that nearly 45% of social media posts about the Cracker Barrel logo controversy were from bots, this episode explores the modern PR pro's responsibility in a world of digital deception. Karen and Michelle discuss the importance of fact-checking before reacting, the professional imperative to guide clients through online scams and brand misrepresentation, and why every communicator must become a savvy digital detective. Learn practical tips for verifying information, strategies for equipping audiences with the truth, and why taking a moment to "dig deep" is the most powerful tool in your communications arsenal. Episode Highlights [01:45] The astonishing statistic that 44.5% of posts on X about the Cracker Barrel logo were from potential bots, highlighting the scale of online disinformation. [03:08] The "check your rage" rule: Why it's crucial for comms pros to pause and verify facts before sharing or commenting on hot-button issues. [04:41] Personal responsibility for your brand: Balancing timely commentary with the need for accuracy and skepticism. [05:24] The importance of continuous professional development in spotting fake images, videos, and out-of-context quotes. [06:52] A proactive approach for brands: Equipping your audience with tools to identify official communications and avoid scams. [07:41] The rise of sophisticated job scams on trusted platforms like LinkedIn and how to protect yourself and your clients. [09:51] The defensive role of a PR pro: Actively monitoring for brand misrepresentation and owning the narrative to squash falsehoods quickly. [11:47] The final word of advice for navigating online interactions: Always "dig deep" before trusting information or individuals you encounter on the internet. Related Episodes & Additional Information PR Daily Article on Cracker Barrel Bot Activity (Note: Specific article link not provided in audio) FactCheck.org - A nonpartisan, nonprofit project of the Annenberg Public Policy Center. PRSA Voices for Everyone - Resources for combating misinformation and disinformation. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode resonate with you? Don't keep it to yourself! Share it with a fellow solo pro who needs to hear it. For more resources, community, and support on your solo journey, visit us at soloprpro.com. Be sure to subscribe to "That Solo Life" on your favorite podcast platform so you never miss an episode, and leave us a review—we'd love to hear from you
When you first start a blog, it's easy to get caught up in all the advice out there. Strategies, algorithms, SEO tips, content calendars… it can feel like a never-ending list of things you “have to do” in order to succeed. But in this episode of The Ultimate Blog Podcast, Amy is here to give you a pep talk: your blogging voice matters more than any perfect strategy. Tune in to reconnect with your “why” and get the encouragement you need to keep going on your blogging journey.
That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR Strategy Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications professionals. They discuss how to adapt your messaging to acknowledge this younger, content-savvy audience without alienating the primary buyers. The conversation underscores the importance of crafting authentic, high-quality, and personal content that resonates with Gen Alpha's values, treating them as influencers rather than just children. Tune in to learn how to future-proof your PR strategy by understanding the decisive role this generation plays in today's purchasing decisions. Episode Highlights [00:56] Introduction to the PR News Online study on Generation Alpha's economic influence. [01:49] Discussion on how Gen Alpha is shaping B2C and even B2B purchasing decisions in areas like technology and vacations. [03:01] The challenge for communicators: How to craft messaging that appeals to Gen Alpha's interests without directly targeting them. [04:26] The fine line between being inclusive of younger audiences and creating "kid branding" that can quickly become a turn-off. [05:06] Why Gen Alpha prioritizes authentic, quality content over sheer fame, and what this means for brands and creators. [06:42] The importance of personalizing communications to feel like a "For You Page" (FYP) to connect with modern audiences. [08:11] How to balance your messaging to acknowledge the multiple influencers in a family's purchasing cycle, including kids who introduce parents to new brands. [09:43] The long-term benefit of building brand relationships with consumers from a much earlier age. [10:43] A look at the future: How Gen Alpha's focus on critical thinking and facts could reshape the communication landscape. Related Episodes & Additional Information USC Annenberg and ACC Study. Gen Alpha: Mini, Mighty, and Market Ready Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Loved this episode? Don't keep it to yourself! Share it with a fellow PR pro and be sure to subscribe on your favorite podcast platform so you never miss an insight. We'd also love it if you could leave us a review; even a sentence or two will make a difference!
That Solo Life, Episode 315: Counting the Cost of Transparency in a Rage-Filled World Episode Summary In a world that demands brand transparency, is it possible to be too open? This week, Karen and Michelle discuss the complex landscape of modern communication, where the call for brands to be transparent can sometimes lead to backlash. They explore the challenges PR pros face in a culture lacking nuance, where every statement is scrutinized and outrage is just a click away. Learn how to advise clients on when to speak up, when to stay silent, and how to navigate the pressure to weigh in on every social issue. This episode provides strategic advice for helping brands remain authentic and effective without falling into the transparency trap, all while protecting your own mental health. Episode Highlights [01:18] Introduction to today's topic: The cost of transparency for brands. [02:21] Why the trend of full transparency can be costly for organizations and individuals in today's culture. [03:37] Discussing the public's tendency to immediately question a brand's motives and the lack of critical thinking. [05:21] The heroic role of communicators in lowering the temperature and bringing rationality to volatile situations. [06:05] Navigating the communication challenges presented by different generational perspectives and expectations. [07:15] How social media algorithms profit from rage and how that impacts brand communications. [09:00] The importance of being strategic with personal and CEO branding—deciding what hill you want to die on. [10:06] The difference between having brand values and feeling the need to have a voice in every public conversation. [12:12] The dangers of "cancel culture" and the high personal stakes for individuals who share opinions online. [13:12] A reminder that brands are not entitled to 100% of your attention or required to comment on every world problem. [14:35] Shifting the focus from having an opinion to taking meaningful action that supports your audience, like providing resources during a crisis. [15:34] Why nuance and genuineness are replacing the era of full transparency. [16:43] The power of being helpful and honest, rather than feeling pressured to weigh in on everything. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't miss another conversation! Subscribe to "That Solo Life" on your favorite podcast platform today. We'd love to hear your thoughts and experiences. Join the conversation by visiting SoloPRPro.com and follow Solo PR Pro on all major social media platforms to stay connected with our community.
Is Authenticity Quietly KILLING Your Career? Former Secret Agent Evy Poumpouras reveals how being “real” at work can SABOTAGE your leadership, and breaks down elite strategies for emotional control, communication, confidence, and power. Evy Poumpouras is a former U.S. Secret Service Special Agent, NBC Crime & Law Enforcement Analyst, and bestselling author of Becoming Bulletproof. She protected U.S. Presidents, interrogated high-risk criminals, and learned first-hand how the world's most powerful leaders control emotion, command respect, and stay composed under pressure. In this groundbreaking episode, she explains: ◼️The 1 psychology trick that instantly makes people respect you ◼️Why you shouldn't care about people's feelings ◼️The 5 habits you must get rid of to earn influence ◼️How to tell if someone is lying to you ◼️Why most people stay miserable forever (00:00) Intro (02:24) Why People Are Drawn to Your Mission (05:23) People Waste Time Overthinking Instead of Changing (09:33) Forget About The Past (12:37) Being Stuck in the Identity You've Built (18:59) The Secondary Game: Why People Don't Overcome Problems (25:10) You Can't Change People (30:16) How Steve Builds His Confidence (35:44) Stop Being Driven by Fear (38:37) How to Self-Regulate Your Emotions (40:25) Should You Be Your Authentic Self at Work? (49:17) Which Gender Tells Lies Better? (51:27) How to Build Confidence (57:07) Why Small Challenges Matter More Than Big Ones (1:03:08) Lessons From the Best Decision Makers (1:10:25) Ads (1:11:23) Why Your Tone of Voice Matters (1:18:46) The Importance of Body Language (1:38:12) Dealing With Offensive People (1:44:26) How to Become Unprovokable (1:55:36) How Friends Influence Who You Are (1:57:29) Ads (2:03:51) How Poor Performers Impact the Team (2:07:18) Why You Might Look Like an Easy Target (2:20:31) Charlie Kirk and Threats on Social Platforms (2:23:59) How Social Media Reduces Empathy (2:30:44) School and Mass Shootings (2:36:09) Could Anything Have Prevented Charlie Kirk's Death? (2:41:18) What Are You Most Afraid Of? Follow Evy: Instagram - https://bit.ly/4aN4q4D Twitter - https://bit.ly/4c4TErD Website: http://bit.ly/3K89id3 Evy's BBC Maestro course ‘The Art of Influence' can be found HERE: http://bit.ly/4nFGTJT You can purchase Evy's book, ‘Becoming Bulletproof', HERE: https://amzn.to/46n6cdS The Diary Of A CEO: ◼️Join DOAC circle here - https://doaccircle.com/ ◼️Buy The Diary Of A CEO book here - https://smarturl.it/DOACbook ◼️The 1% Diary is back - limited time only: https://bit.ly/3YFbJbt ◼️The Diary Of A CEO Conversation Cards (Second Edition): https://g2ul0.app.link/f31dsUttKKb ◼️Get email updates - https://bit.ly/diary-of-a-ceo-yt ◼️Follow Steven - https://g2ul0.app.link/gnGqL4IsKKb Sponsors: Adobe Express - http://ADOBE.LY/STEVEN Pipedrive - http://pipedrive.com/CEO Plaud - https://www.plaud.ai/pages/steven use DOAC22 for 22% off Note and NotePin Learn more about your ad choices. Visit megaphone.fm/adchoices
As a voice and public speaking coach, I believe your voice is your most powerful tool—whether you're speaking or singing. The key difference lies not in the voice itself but in how we shape it. This understanding led me to an early revelation: the techniques I used to help singers could be seamlessly applied to enhance speaking skills. Over the past decade, I've helped individuals from all walks of life—ranging from first-time public speakers to X Factor auditionees—develop their voices and achieve their goals. From improving vocal range and projection to overcoming performance anxiety, I've found the journey transformative and the results empowering. Today, I specialise in helping business leaders, entrepreneurs, and teams communicate with clarity, confidence, and presence. Through my Cannon Method, I focus on three essential pillars: - *Voice*: Master vocal techniques like projection, articulation, and resonance, ensuring your words carry authority.- *Confidence*: Build unshakeable self-assurance with proven strategies to overcome anxiety and stay focused under pressure.- *Presence*: Command the room with engaging non-verbal communication—eye contact, posture, and energy that captivates your audience. Before coaching, I spent my career as a singer and saxophonist, performing alongside icons like Sir Tom Jones and Roger Taylor from Queen. Those years taught me the art of sustaining audience engagement through passion, precision, and vocal reliability. Now, I use those same principles to help you optimise your vocal performance. Whether you're leading high-stakes meetings, delivering compelling presentations, or striving to communicate more confidently, I'll guide you to develop a strong, impactful voice that amplifies your message.
That Solo Life, Episode 314: Communicating in the Era of Everyday is a Crisis Episode Summary In today's highly charged environment, even the most innocent business decision can spark a public relations crisis. For solo PR practitioners, staying ahead of potential firestorms is more crucial than ever. In this episode, hosts Karen Swim and Michelle Kane discuss practical strategies for helping clients navigate the minefields of public perception. They explore why it's essential to be the "little black cloud" that keeps clients aware of current events and public sentiment, even when clients are siloed in their own industries. Learn how to proactively prepare for controversy, from price increases to rebranding efforts, by developing a playbook, using AI for efficient research, and maintaining open lines of communication with the C-suite. Discover how building a foundation of trust and community with your publics can be your greatest asset when a crisis inevitably hits. Episode Highlights [00:51] How to help clients navigate decisions, from the mundane to the major, in a world where public perception is highly sensitive. [02:05] Recognizing that all sides of a polarized public are part of your audience and the challenge this presents for communicators. [03:51] Using AI and other tools to efficiently monitor trends and public sentiment without getting overwhelmed. [04:37] A practical tip: creating a weekly "pulse check" newsletter for clients to gauge their perspectives on trending topics and build a bank of potential responses. [06:13] The importance of knowing what's happening on social media to anticipate potential reactions to your client's actions. [07:22] Why it's critical for PR pros to have a direct line to the C-suite to proactively prepare for potentially controversial business plans. [07:49] A real-world example: how to start preparing now for a future price increase to mitigate backlash. [11:02] The power of de-escalation and nurturing community relationships on a daily basis, not just during campaigns. [11:44] Drawing lessons from the classic Tylenol case study on how establishing trust can pay dividends for decades. Related Episodes & Additional Information In this episode, Karen and Michelle discuss the importance of being prepared for any situation. While no specific resources were mentioned, staying informed is key. We recommend using tools like Google Alerts or other media monitoring services to keep a pulse on trends relevant to your clients. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode resonate with you? Don't keep it to yourself! Share it with a fellow PR pro who needs to hear it. Head over to SoloPRPro.com to join the conversation, and be sure to subscribe and leave us a review on your favorite podcast platform. Your feedback helps us grow and support more solo practitioners just like you.
Welcome back, creative soul! After a summer of reflection and re-airing several of our most impactful episodes through the Summer Reset Series, I'm returning refreshed, excited to jump back into connecting with you on the show—and a renewed devotion to women's reinvention. In this milestone 90th episode, I take you behind the scenes of our sold-out Your Voice Matters: Setting the Stage to Impact Humanity workshop. After nine months of visioning, setbacks, breakthroughs, and co-creation with my brilliant collaborators Laura Chavez Weintraub and Ashley Rivera, we brought to life an unforgettable day of empowerment, vulnerability, and transformation. You'll hear how women—from emerging speakers to seasoned leaders—moved through fear, imposter syndrome, and resistance to boldly own their voices and share their stories on stage. What happened in that room wasn't just a workshop—it was a call to rise, to speak, to lead with soul. And that's exactly what this episode is about. We are not returning to business as usual. We are taking a Quantum Leap forward to our future selves. This episode is a love letter to the woman who is: Feeling the stirring inside for something deeper Questioning the old metrics of success Craving more joy, play, adventure, sensuality, and desire in her life Tired of the burnout loop and ready to work with her intuition—not against it ✨ I'll guide you through: The origin story of my Creative Achievement Formula — Desires + Goals = Transformation & Results My 2017 burnout that catapulted me into a month-long soul-led adventure in Florence, Italy—and completely redefined my identity Why we must stop neglecting the feminine gifts of creativity, desire, feelings, and intuitive leadership What happens when we build from burnout versus when we create from overflow How to embody your next-chapter self by shifting from “doing” to being—from a verb to a noun You'll also hear about the upcoming Soul-Led Next Level Portal, my 90-day immersive coaching container beginning October 8th, created for women who are ready to: Redefine success from the inside out Create aligned income with less push, more pull Lead with grace, joy, creativity, and power Live and work from the union of feminine energy and productive action This isn't about abandoning your ambition. It's about amplifying it—with alignment, intuition, and divine feminine leadership. This is your invitation to return to the wisdom of your body, your joy, and your soul's desires. You're not stuck. You're being called to a new chapter. And I'm here to help you design it. Tune in now and let this episode be your permission slip to redefine what success really means—for you. Learn more about the Soul-Led Portal: https://marladiann.com/soulled/ Book your Soul-Led-Next-Chapter Call: https://tinyurl.com/soul-led-call Loved this episode? Don't stop here, unlock the tools, resources, and free downloads mentioned during the episode. Click here to access the portal of joy.
That Solo Life Episode 313: Strategies for Securing New PR Business in 2025 Episode Summary Karen and Michelle dive into optimistic data about the global growth of the PR industry and share strategic insights for solo practitioners looking to finish 2025 strong. Drawing from recent industry research, they explore emerging trends, niche specialization opportunities, and practical business development tactics that can help independent PR pros break through current market challenges and position themselves for future success. Episode Highlights PR Industry Growth Statistics (02:10) - Discussion of global PR industry expansion and what it means for solo practitioners Content Creation as Core Offering (03:06) - 76% of PR agencies now emphasize content strategy and creation services The Rise of Niche Specialization (04:18) - 37% of agencies focus on specialized industries like fintech and health tech Strategic Industry Targeting (05:40) - Identifying high-growth sectors with future potential, including infrastructure and healthcare Pricing Psychology (09:25) - Why charging more can actually win you more business Networking Beyond PR Circles (10:28) - Breaking out of industry echo chambers to find new opportunities Local Government Connections (11:18) - Building relationships with municipal leaders and borough managers Overcoming Business Development Fatigue (12:47) - Managing exhaustion while staying proactive in challenging times Key Takeaways The PR industry is growing globally, even if it doesn't feel that way locally Specializing in niche industries offers competitive advantages Infrastructure projects present untapped opportunities for PR pros Higher pricing often signals higher value to potential clients Networking outside the PR industry can yield unexpected opportunities Your skills are transferable across industries - don't limit yourself Small, consistent changes to your business development approach can yield big results Related Episodes & Additional Information Resources Mentioned: PR Lab: 150+ PR Statistics You Need to Understand the Industry in 2025 That Solo Life, Episode 215: From Barriers to Bridges with Mary Ellen Miller Industries to Watch: Health technology and healthcare Financial technology (fintech) Infrastructure and public works Municipal and government communications Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Ready to transform your solo practice? Don't let this episode's insights go to waste! Take action today by identifying one new industry or networking opportunity you can explore this month. Whether it's attending a targeted industry event or meetup, connecting with your local government officials, or raising your rates, small steps lead to significant breakthroughs. Subscribe to That Solo Life on your favorite podcast platform and never miss an episode packed with practical strategies for independent PR professionals. Have questions or success stories to share? Reach out to the hosts at soloprpro.com - they'd love to hear from you!
Our services are live streamed on YouTube every week from our church in Corpus Christi, Texas at https://www.youtube.com/@HBCCorpus More information about our church or what it means to be a Christian can be found at: http://www.heritagebaptistcctx.org Follow us on Facebook for upcoming events! https://www.facebook.com/HeritageBaptistCorpus/
Our 100th episode and so honored to have my good friend Mr. Pat Murray, President and CEO of Coastal Conservation Association join us at this year's Hunt Fish Podcast Summit. This episode dives into some of the more recent issues coming up across the country and why it is so important to let your voice be heard. With some great insight into how to be successful in giving your thoughts and ideas, this episode will help you be heard no matter what you are working towards. Thanks again to Pat for taking the time to join us at this year's summit and be sure to check out CCA and become a member today! Coastal Conservation Association: Join CCA Patrick D. Murray CCA's Social Media Accounts: Instagram Facebook Feel free to reach out with any guest suggestions, questions or comments at Derek@impactoutdoorspodcast.com Music Provided By Epidemic Sound Learn more about your ad choices. Visit megaphone.fm/adchoices
What does it mean to be a quiet leader, and how does the Enneagram help us understand that role more deeply?In this episode of Strength in Numbers, I'm setting the stage for our new series: Quiet Leaders & the Enneagram. Over the next nine weeks, we'll explore how each Enneagram type expresses quiet leadership: the strengths, the blind spots, and the growth opportunities.You'll hear why quiet leaders are often underestimated but powerfully influential, and how the Enneagram can give you the language and courage to step into your leadership with confidence.Whether you're leading a team, a family, a classroom, or a community, this series will help you see your unique impact more clearly.✨ What you'll learn in this episode:Why quiet leadership matters more than everHow the Enneagram helps uncover your influenceWhat you can expect in the upcoming type-by-type episodesA simple journal prompt to reflect on your own quiet leadershipBecause leadership doesn't always look like the loudest voice in the room. Sometimes it looks like steady presence, deep listening, and authentic influence.And don't forget—there's strength in numbers!Not sure of your enneagram type yet? Take my assessment here. Scroll down to "Discover Your Type"This week's journaling prompt: As you think about your own leadership, where do you see your quiet influence showing up most clearly? And where do you notice yourself holding back? How might the Enneagram give you language or courage to step into leadership in a way that feels true to who you are?Join me, as I help host an enneagram retreat right here in my backyard!
Episode 312: Going Big by Going Small: Hidden Gold for PR Pros Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane delve into the untapped potential of three underutilized and niche social media platforms that PR professionals may be overlooking. Drawing parallels to finding forgotten treasures in your closet, they discuss how platforms like Discord, Substack Chat, and other intimate community spaces offer quality engagement over quantity metrics. The hosts emphasize the power of niche communities, employee brand ambassadors, and micro-influencers in creating meaningful connections with targeted audiences. Episode Highlights [00:30-01:20] Setting the Stage: The Forgotten Gems Michelle introduces the concept of "rediscovering" overlooked social platforms The connection between finding forgotten items in your closet and discovering underused platforms [01:40-02:18] The Problem with Major Platforms Discussion of why big social media platforms are becoming problematic The need to shift thinking toward smaller, more intimate spaces [02:32-03:05] Platform Examples and Content Quality Specific mention of Discord and Substack Chat as underused platforms How Substack offers more substantive, content-based engagement [03:27-04:39] The Power of Niche Communities Key statistics: 88% of Americans engage in niche communities 45% of Gen Z, Millennial, and Gen X feel more connected to niche communities than mainstream culture Focus on "niche over numbers" - quality interaction vs. quantity [05:40-06:25] Case Study: Rooted Plant Company Example of how a plant company uses Discord to build community Establishing thought leadership through answering plant care questions [06:38-08:29] Employee Brand Ambassadors Strategy Turning employees into internal influencers and brand ambassadors The importance of authentic employee engagement and internal communications Using tools like Slack's "random channel" for team connection [10:29-11:29] Post-COVID Community Evolution How the pandemic shifted people toward smaller, more intimate gatherings The cultural need for building community and finding tribes [11:36-12:34] Real-World Community Example Karen's experience with "Vegan Detroit" Facebook group How micro-influencers within niche communities drive business results Related Episodes & Additional Information That Solo Life, Episode 306: "Where the Wild Things Are - Rethinking Social Media in 2025" The Social Scene Podcast: "Navigating Social Media Strategies in 2025" That Solo Life, Episode 301: "The Need for Thoughtful Engagement in an Age of Clickbait" Episode 284: "How PR Pros Can Use an Audit to Unlock Social Media Success" Additional Resources: Axios: "Gen Z's drive toward niche pushes brands to change strategy" Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Ready to discover your next breakthrough platform? Don't let these valuable insights sit on the shelf! Subscribe to That Solo Life wherever you get your podcasts, and leave us a review to help other solo PR pros find the show. Have questions about niche platforms or success stories to share? We'd love to hear from you at soloprpro.com. Remember: sometimes the best opportunities are hiding in plain sight - just like that perfect piece of clothing you forgot was in your closet.
Barcelona Principles 2025: What PR Pros Need to Measure Now (Episode 310) Episode Summary In episode 310 of That Solo Life, hosts Karen Swim, APR, and Michelle Kane break down the latest update to the Barcelona Principles and what it means for independent PR and communications pros. They cover the shift toward outcomes that matter to the C-suite, the stronger alignment with AMEC's Integrated Evaluation Framework, the role of qualitative and quantitative data, and why leveling up in measurement and AI will separate thriving practitioners from the rest. You'll walk away with practical next steps, resources, and a nudge to price your expertise for the true value you deliver. Keywords: Barcelona Principles 2025, AMEC framework, PR measurement, qualitative and quantitative metrics, AI in PR, PR outcomes, stakeholder sentiment, media relations, solo PR pricing, communications strategy. Episode Highlights 00:00 – 00:24 | Welcome back to That Solo Life 01:39 – 02:41 | What's new in the Barcelona Principles (2025 update + AMEC alignment) 02:49 – 03:05 | AVEs aren't it: Why outcomes beat output every time 03:28 – 04:24 | The business case: Tie PR to revenue, cost reduction, and executive priorities 05:01 – 05:23 | Quant + qual: Why both matter for effective evaluation 05:36 – 06:11 | From “audience” to “stakeholders”: Measuring sentiment and behavior change 06:12 – 07:11 | Stop fearing data: You already synthesize information—now measure it 07:01 – 07:11 | Two skills that will set pros apart: Measurement and AI 08:01 – 09:24 | Using AMEC's resources to build a measurement-first practice 11:02 – 12:26 | Measure your time and value: Why low-fee retainers undermine real PR work 12:37 – 13:01 | Plan → act → measure: Strategy comes first 13:16 – 14:07 | Career fuel: Leveling up skills can reignite your passion for the work 14:09 – 14:30 | Parting encouragement and next steps Highlights and takeaways: The Barcelona Principles update emphasizes business outcomes, not vanity metrics. Tie PR to revenue, cost of sales, risk mitigation, and reputation impact. Blend quantitative data (traffic, conversions, assisted revenue) with qualitative insights (sentiment, message pull-through). Use AMEC's Integrated Evaluation Framework to plan from objectives to outcomes. Price for the strategic and labor-intensive nature of PR—measurement begins at planning. Invest in AI and analytics skills to future-proof your practice. Related Episodes & Additional Information Resources mentioned: PR News: Barcelona Principles 4.0: Reinventing PR Measurement for a New Era AMEC: Barcelona Principles AMEC: AMEC Integrated Evaluation Framework (plan, measure, and evaluate end-to-end) Solo PR Pro (training, community, and tools for independent practitioners) Related episodes to queue next: The Measurement Strategy You Need to Grow Note: Links are provided for educational purposes. Always adapt frameworks to your client's specific goals, audiences, and market conditions. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Join us again! If this episode helped you, subscribe, rate, and leave a review—it helps more solo pros find the show. Share this episode with a colleague who's rethinking their measurement approach. Visit Solo PR Pro to keep leveling up your practice.
Hits And Misses Of The Hot Mess Summer Of 2025 (Ep. 311) Episode Summary This week on That Solo Life, hosts Karen Swim, APR, and Michelle Kane unpack this“Hot Mess Summer”—the surprising, cringey, and cautionary moments that shaped the season for PR and communications pros. From return-to-office whiplash and AI overpromises to social media pile-ons, brand missteps, and the pursuit of excellence in a rush-first culture, they offer candid insights and practical takeaways for solo practitioners navigating constant change. Episode Highlights 00:12–01:08 | Welcome back: Setting up the “Hot Mess Summer” theme for PR and marketing pros 01:29–02:32 | The world of work: RTO mandates, hiring freezes, and overestimating AI's impact 02:33–03:41 | Planning in uncertainty: How economic jitters ripple through day-to-day comms work 03:53–05:04 | Social media fatigue: Declining nuance, instant outrage, and what it means for brands 05:04–06:22 | The vigilante effect: Why some users treat negativity as a hobby—and how to respond 06:32–07:17 | Slowing down to get it right: Replying with care in a rush-first culture 07:48–09:10 | Over-curation vs. authenticity: Balancing audience feedback with sound business decisions 09:16–10:12 | People-pleasing pitfalls: You can't please everyone—stay true to mission and values 09:31–10:11 | Event aesthetics vs. meaning: Designing for impact, not just Instagram 10:12–11:05 | Community pile-ons: Why “take it to the business first” matters 11:05–12:08 | Complication creep: Tech, AI, and unnecessary hurdles for communicators 11:46–12:46 | Excellence still matters: How quality elevates audience experience 12:47–14:05 | Brand name changes gone sideways: Lessons from high-profile rebrands 14:39–15:53 | Risk hygiene: The case against bringing blankets to the movies (and other practical worries) 16:00–16:22 | Looking ahead: Manifesting a calmer, more prosperous fall for solos 16:19–16:35 | Join the convo: How to share your Hot Mess Summer stories Related Episodes & Additional Information Episode 300: How To Manage Sticky Situations In PR Entrepreneur: How to Set Boundaries With Your Clients Without Losing Business Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Share and Subscribe! If this episode made you nod, laugh, or rethink your approach, don't keep it to yourself—follow That Solo Life in your favorite podcast app, leave a 5-star review to help other solo pros find us, and share Episode 311 with a colleague. Got your own “Hot Mess Summer” story or a topic you want us to tackle? Send it to us at soloprpro.com. Your story might be featured in an upcoming episode!
In this Pixie Dust Pep Talk, I'm here to remind you that leadership isn't about being loud, polished, or perfectly confident—it's about having the courage to speak up, even when your voice shakes. Drawing from my own experiences and stories from others, I explore why nerves show up, what holds us back, and how using your voice can create a ripple effect of truth-telling and courage. You'll leave with a simple approach to steady your energy, anchor in your why, and speak from your values—not just for yourself, but for those who need to hear it. Enjoy! Angie Robinson Links + Ways to Connect: Show Notes: Episode 188 Show Notes Subscribe to my newsletter! Angie Robinson Coaching Website Schedule a free Discovery Call Angie Robinson LinkedIn Angie Robinson Coaching Instagram Angie Robinson Coaching Facebook
In this powerful message, Pastor Justin Matthews reminds you that your voice matters—in your school, workplace, teams, friendships, family, and world. Whether you’re in middle school, high school, or navigating your adult faith journey, Pastor Justin offers encouragement and biblical truth to help you step forward with courage into the opportunities God has placed before you. Join us as we grow in faith, remember our voice matters, and embrace God’s plans. Subscribe to our profile to enjoy more podcasts like this! GET CONNECTED WITH TIMBERLINE: Instagram | https://www.instagram.com/timberlinechurch/ Facebook | https://www.facebook.com/timberlinechurch Contact | https://www.timberlinechurch.org/about/contact/ Spotify | https://open.spotify.com/playlist/7AXnUUdmFt2995fyfiKpdI Resources | https://www.timberlinechurch.org/resources/the-well// Recent Sermons | https://www.youtube.com/playlist?list=PLL_43jL4XJQBFEHAs_PN-yNkWfHyNGfq2
Your voice is directly connected to your heart—and it has the power to build or to tear down.
Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane dive into the unique challenges PR professionals face when their exceptional skills at work start to interfere with their personal lives. From overthinking to overworking, they explore how these traits, while beneficial in the professional realm, can hinder personal growth and enjoyment. Karen and Michelle share personal stories, practical advice, and encouragement to help solo PR pros find balance and live a more fulfilling life. Episode Highlights [00:18] Introduction: Karen and Michelle set the stage for today's topic. [01:00] The double-edged sword of overthinking: How it makes PR pros great at their jobs but can complicate personal life. [03:16] Acknowledging the problem: The first step to overcoming overthinking and overworking. [04:41] Personal stories: Karen and Michelle share how they've learned to step back and prioritize fun. [08:10] The importance of taking breaks: Why PR pros need to take their foot off the gas routinely. [10:07] Finding intentionality: How being deliberate about work and personal time can lead to a healthier balance. [16:07] Learning to say no: Why “no” is a complete sentence and how it can protect your mental health. [17:22] The power of fun: How rediscovering joy can make you better at work and in life. [18:12] Final thoughts: Encouragement to put your PR tools away at the end of the day and live a full, rich life. Related Episodes & Additional Information Related Episodes: That Solo Life, Episode 299: The Can Do Spirit of PR Practitioners Crosses Generations That Solo Life, Episode 205:The Land of the Wounded: Mental Health and PR Additional Resources: Dr. Tracey Marks: How to Stop Overthinking Healthline: 14 Ways to Stop Overthinking Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Join us next week! If you enjoyed this episode, don't forget to subscribe to That Solo Life on your favorite podcast platform and share it with your network.
Do you shrink yourself around confident or intimidating people? Do you feel the need to “chameleon” into who others want you to be...just to feel accepted or safe?In this episode, Alissa explores one of the biggest challenges for highly sensitive people (HSPs): shrinking to be liked. Inspired by a client conversation, Alissa shares why discomfort isn't dangerous, why you don't need to match someone else's energy to be enough, and how to shift from people-pleasing to power. This is your reminder that your sensitivity is a gift and it's needed.What You'll Learn:How to stop shrinking yourself in intimidating environmentsWhy trying to be “likable” often means abandoning your authenticityHow to reframe judgment and handle the discomfort of being perceivedThe danger of defining success by how others react to youAs a special bonus, I want to give you FREE access to my workshop for HSPs called Not "Too Sensitive" (usually $35)! All you have to do is:Leave a review of this podcastEmail a screenshot of your review to hello@lifebyalissa.comThat's it!
Each and every one of us has a special message to share with the world. Speaking up can feel incredibly scary, but it's important that we learn how to feel comfortable with expressing our thoughts and beliefs. Today's affirmation - “My Voice Matters” - is all about letting ourselves be heard. At the end of the day, what you have to say is worthy of attention.
In this powerful message, Pastor Justin Matthews reminds you that your voice matters—in your school, workplace, teams, friendships, family, and world. Whether you’re in middle school, high school, or navigating your adult faith journey, Pastor Justin offers encouragement and biblical truth to help you step forward with courage into the opportunities God has placed before you. Join us as we grow in faith, remember our voice matters, and embrace God’s plans. Subscribe to our profile to enjoy more podcasts like this! GET CONNECTED WITH TIMBERLINE: Instagram | https://www.instagram.com/timberlinechurch/ Facebook | https://www.facebook.com/timberlinechurch YouTube | https://www.youtube.com/timberlinechurch Contact | https://www.timberlinechurch.org/about/contact/ Resources | https://www.timberlinechurch.org/resources/the-well//
That Solo Life, Episode 307: Media Under the Influence Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane tackle the significant and timely topic of "Media Under the Influence." Together, they explore how modern-day pressures, including governmental interference and financial constraints, are impacting media integrity. They examine the implications for public relations, the importance of preserving local journalism, and how a free press is integral to maintaining a democratic society. With their uniquely supportive yet candid approach, Karen and Michelle share their perspective as seasoned communication professionals and empower listeners with actionable insights for championing an independent media landscape. Episode Highlights [00:12] Welcome and episode introduction by Michelle and Karen. [01:09] Introduction to the topic - What does "Media Under the Influence" mean? [01:31] The erosion of media integrity due to governmental and corporate influence. [02:14] Discussion on recent examples, including Stephen Colbert's show announcement and high-profile media lawsuits. [03:36] The crucial role of journalism in public relations and democracy. [06:34] A look at history - How stifling free press aligns with authoritarian regimes. [07:15] Encouragement to consume diverse information for balanced perspectives. [08:06] Reflection on diminishing local journalism and its ripple effects. [11:30] Empowering solo practitioners to support and advocate for a free press. [14:28] Final thoughts, inspiration for PR practitioners, and a message to protect media integrity. Related Episodes & Additional Information Episode 301: The Need for Thoughtful Engagement in an Age of Clickbait Episode 298: PR Potpourri: A Look Back at Q1 2025 Episode 242: Media, Mayhem and What Happens in a Small Town Additional Resources Muck Rack Local Journalist Index Why Local News Matters How Local News Holds Governments Accountable PRSA Code of Ethics (scroll down for Provisions of Code) Host & Show Info That Solo Life is the go-to podcast for public relations, communication, and marketing professionals who are navigating the unique challenges of working independently or in small teams. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the podcast delivers expert insights, encouragement, and actionable advice. Whether you're a seasoned pro or just starting your solo PR career, you'll find the support and empowerment you need. Take action! Enjoyed this episode? Don't miss out on future insights! Don't miss out on our upcoming lineup of great guests and topics! Subscribe to That Solo Life on your favorite podcast platform. Share this episode with your fellow PR pros and spread the word about protecting media integrity. Visit Solo PR Pro for additional resources tailored for solo practitioners. Leave us a review and tell us how this episode inspired you!
Dora reflects on societal pressures to perform and shrink, and how reclaiming your inner voice can restore freedom and peace. With help from a Zen parable, she shares how to live from the inside out — and why that's the path to alignment. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Adam and Jeff answer your silly questions about burned bridges, preferred live performance venues, negative stereotypes, and so much more!
Title: Where the Wild Things Are - Rethinking Social Media in 2025 Episode Summary: Social media platforms have changed dramatically, leaving many public relations and marketing professionals questioning their next steps. On this episode of That Solo Life, co-hosts Karen Swim, APR, and Michelle Kane explore the current state of social media and offer practical advice for staying relevant and strategic. They discuss the platforms worth keeping an eye on, how to align your presence with your client's audience, and the importance of balancing professional engagement with personal values. Whether you're an advocate of LinkedIn or wary of TikTok, you'll gain clarity on the evolving landscape and actionable insights to guide your strategy. Episode Highlights: [00:18] – Welcome! Karen and Michelle kick off with a relatable chat about unpredictable summer weather. [02:09] – Transition to the hot topic of managing professional social media strategies in a turbulent environment. [03:04] – Is LinkedIn still the safe space for PR pros, or has its engagement also shifted? [05:55] – Exploring generational divides in media consumption and why multi-platform strategies are critical today. [07:35] – The surprising continued relevance of Facebook in niche and community-focused marketing strategies. [11:07] – Why emotional assessments are key when re-evaluating your social media presence mid-year. [12:08] – Karen and Michelle's parting advice on standing by your values while staying adaptable for clients. Key Takeaways Assess which social media platforms best align with your audience and professional values before committing your resources. Diversify your strategies—don't rely solely on one channel to reach target audiences. Regularly re-evaluate your PR and marketing approaches in response to evolving platform dynamics and audience preferences. Community and connection are as important as algorithm-driven reach; prioritize authentic engagement. Balance professional obligations with personal ethics when working with or recommending specific platforms. Related Episodes & Additional Information: Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success Hubspot: Social Media Trends Report Visit Solo PR Pro for tools and resources that help PR pros thrive. Host & Show Info: That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Subscribe and Share Enjoyed the episode? Don't miss out on future insights! Subscribe to That Solo Life wherever you listen to podcasts. If you loved today's discussion, share it with your fellow solo PR pros and marketing peers. Visit Solo PR Pro for more resources, and connect with us to share your thoughts—because your voice matters! Talk to Us We'd love to hear your thoughts on AI's impact on PR and how you're adapting in your career! Connect with us through the following platforms: Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Thank you for tuning in to this episode of That Solo Life! Stay connected to continue the conversation.
Send us a textEver caught yourself saying, "I should start a podcast"? You're not alone. But between technical hurdles and fears of speaking into the void, many never take that first step. That's why we've brought in podcast editor extraordinaire Phil Quinn to demystify the entire process.Phil peels back the curtain on what truly matters when launching a podcast—and it's not expensive microphones or technical wizardry. "If you've got a laptop with a camera on it and a pair of AirPods, you can podcast," he reveals. The real challenge? Understanding the time commitment and knowing exactly who you want to reach. With over 4 million podcasts competing for attention, having clear direction makes all the difference between creating another forgotten show and building something meaningful.We dive deep into practical strategies that won't overwhelm beginners, from utilizing "power advocates" to grow your audience organically to leveraging AI tools for content creation. Phil shares his experience working with local businesses for starter sponsorships ($25 per episode) while I offer perspective on how podcasting can indirectly generate income through workshops and consulting opportunities. We also explore the nuts and bolts—recording equipment, hosting platforms like Buzzsprout and SoundCloud, and the importance of owning your content through a dedicated website.Throughout our conversation, one theme emerges repeatedly: authenticity trumps perfection. The moments that resonate most with listeners are rarely the polished sound bites but rather the genuine, unguarded exchanges that make podcasting such a powerful medium. If you've been sitting on an idea, waiting for the "perfect time" to launch your podcast, this episode might just be the gentle nudge you need. Subscribe, share with that friend who's been talking about starting a podcast for years, and let us know what ideas this conversation sparks for you!Support the showwww.bethtrammell.com
Episode 305: AI and the PR Profession: What You Need to Know to Future Proof Your Career Episode Summary (00:00) Join hosts Karen Swim, APR, and Michelle Kane as they explore the rapidly changing landscape of public relations in the age of artificial intelligence. This episode dives into AI's potential to reshape the PR industry, with insights from the World Economic Forum's "Future of Jobs 2025" report. Karen and Michelle discuss how PR professionals can stay ahead of AI-driven shifts by combining human creativity and critical thinking with evolving technological skills. Whether you're curious about where PR is heading or eager to future-proof your career, this episode has something for you. Episode Highlights / Key Takeaways (02:30) AI's Rapid Evolution (03:10) AI developments are accelerating quickly, and organizations are prioritizing AI adoption to drive efficiency and innovation. The World Economic Forum's report highlights how AI will alter the job market, emphasizing skill adaptation across industries. Opportunities for PR Professionals (06:00) While AI can handle repetitive tasks like data entry or basic writing, the demand for human-driven skills like strategic thinking, problem-solving, and storytelling remains strong. PR pros can leverage AI to focus on high-impact work, such as reputation management and aligning communications with business goals. Aligning with Industry Trends (09:15) The blend of human and technological skills will be essential in the future. PR practitioners are encouraged to become tech-savvy, understand data analytics, and discover new ways to use AI as a tool to deliver deeper value to clients. Reframing AI (12:30) PR professionals should approach AI as a complementary tool, not a replacement. AI can empower professionals to deliver smarter, faster, and more strategic solutions, freeing them to focus on advancing their clients' objectives. The Importance of Future Planning (15:50) Karen and Michelle emphasize the need for independent practitioners to anticipate industry shifts. Solos can remain competitive and resilient by staying informed, continuously upskilling, and focusing on how to solve client needs in an AI-driven world. Related Episodes & Additional Resources Explore more episodes addressing tech and strategy in PR: Episode 293: Why It's Time to Advance AI Discussions in PR Episode 279: The Power of Storytelling in an AI World Additional Resources: World Economic Forum: Future of Jobs 2025 Report Under the Desk News (Instagram @underthedesknews): Insights from AI Conference (instagram) Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Talk to Us We'd love to hear your thoughts on AI's impact on PR and how you're adapting in your career! Connect with us through the following platforms: Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Thank you for tuning in to this episode of That Solo Life! Stay connected to continue the conversation. Subscribe and Share Don't miss an episode! Be sure to subscribe to "That Solo Life" on your podcast platform of choice. Love what you hear? Share the episode with your colleagues and friends, and leave us a review to help more listeners find the podcast. Engage with us on social media—we'd love to hear your thoughts!
I vividly remember the day after Christmas 2022. Not because I was relaxing, but because I was at my laptop, updating my university courses and diving headfirst into AI tools for my business and podcast. ChatGPT had just launched, and I knew instantly: this was different. This wasn't just another tech trend; this was a transformation. In this episode, I share the talk I recently delivered at the ElleX Summit, where I wove together history, technology, and the urgent need for women's voices in AI. From Ada Lovelace and the women of NASA to Eleanor Roosevelt and the Brontë sisters, women have always shown up when new technologies emerged that gave them a voice and a platform. And now, it's our moment again. You'll hear: Why AI isn't just a tool - it's a force shaping how we work, teach, govern, and live Shocking examples of gender bias baked into AI systems Why your perspective, leadership, and storytelling are essential in this new era How I'm using AI to save time on the computer, so I can do more of the work that makes me feel human AI can either reinforce the past or help us create a more inclusive future. It's up to us to choose. Let's make sure future generations find plenty of women in the history books of this AI era. Links: Show notes at https://www.speakingyourbrand.com/434/ Check out my new companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/ Join our Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/ Learn how we can work together on your thought leadership and signature talk: https://www.speakingyourbrand.com/work-with-us/coaching/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox Related Podcast Episodes: Episode 430: What Giving a TED-Style Talk Revealed About Us as Speakers Episode 432: AI Will Impact You: Here are 4 Ways to Think About It Episode 433: Behind the Scenes of My AI-Powered Business: Real-World Use Cases
We spoke with State Senator Tony Hwang about a major vote today with the CT Siting Council regarding proposed UI monopoles impacting Fairfield and Bridgeport. We also talked about the controversy surrounding a proposed sale of Aquarion Water Company to the Regional Water Authority. Image Credit: Drew Carrano
It's easy for men to feel like their mistakes prevent them from speaking into their kids' lives. This week the Reverend Kahlil Carmichael shows us how important children need to hear their parents' voice. We begin in 1 Kings 2 with the message, “A Father's Voice Matters.”Live Well, your spiritual family, gathers every Sunday at 11 a.m. at 51 Church Street, Robbinsville, Windsor, NJ. We look forward to welcoming you and sharing this faith journey with you.Thank you for givingpushpay.com/g/itiswellchurchVisit our website at livewellchurch.orgFollow us on Facebook @pastorkahlilFind us on Instagram @livewellwithpastorkahlil
In this episode of the Leading the Way podcast, host Scott Gerfen discusses the profound implications of House Bill 335 on Ohio's students. The bill could strip up to $2 billion in funding from public schools, affecting teacher employment, class sizes, extracurricular programs and more. Legislative experts Jennifer Hogue and Nicole Piscitani break down the bill's provisions, its current status in the legislative process and what it could mean for students and communities across Ohio. The discussion also covers the state budget and the importance of advocacy in shaping education policy. Sponsored by Pappas & Associates.
That Solo Life Episode 304: The Powerful Insights Learned From Going Back To School Episode Summary Join hosts Karen Swim, APR and Michelle Kane as they welcome Veleisa Patton Burrell, an accomplished PR professional and educator. Together they explore the twists and turns of Veleisa's career—from solo entrepreneurship to agency life, and now as an adjunct professor guiding the next generation of communicators. This candid conversation covers career transitions, the evolving role of PR, the integration of AI in the workplace and education, and the importance of critical thinking. Prepare to be inspired by Veleisa's insights on mentorship, resilience, and finding balance in a challenging job market. Episode Highlights Veleisa's 20-year career in PR and communications The decision to shift between solo work, agency life, and teaching How teaching has reignited her passion for storytelling and mentorship The role of AI in PR and education, and how to use it as a tool rather than a crutch The importance of curiosity, critical thinking, and learning from failure Encouraging the younger generation to be authentic and build meaningful careers Tips on setting boundaries for a healthy work-life balance Episode Timestamps [00:13] Introduction to the episode and Veleisa Patton Burrell [01:37] Veleisa shares her career background and transition to solo work in 2017 [03:22] Teaching as an adjunct professor and rediscovering excitement for the field [07:53] Inspiring the next generation through storytelling and shared values [13:09] The impact of failure and fostering resilience in your career [19:57] Insights on balancing work with personal boundaries and self-care [21:17] Exploring the role of AI in education and PR, and critical thinking as a foundational skill [28:00] Closing thoughts and where to follow Veleisa About Veleisa Patton Burrell Veleisa Patton Burrell is a trusted counselor to clients and peers alike, providing strategic guidance on integrated communications, including media relations, content development, digital communication and executive visibility. Her talents lie in detailing company values through owned storytelling consistently across mediums to earn media coverage and improve reputation with employees, partners, and clients and industry peers. Most recently, as an executive for FleishmanHillard, a global PR agency, and Denny's, a storied restaurant brand that is known as “America's Diner,” Veleisa advised senior leaders on issues and crisis, developed media relations strategies and oversaw execution of thought leadership opportunities such as speaking engagements and interviews. Side work as a mindfulness facilitator and yoga instructor keeps Veleisa's mind and body strong and resilient. She graduated from Southern Methodist University in Dallas, Texas, with a bachelor's degree in corporate communications and public affairs; she now teaches an undergraduate capstone course at the school as an adjunct professor. She later earned a master's degree in communication studies from the University of Texas at Arlington. Veleisa was named to Public Relations Society of America Dallas inaugural 40 Under 40 list in 2021 and was previously a board director for the chapter. You can connect with Veleisa on LinkedIn. Related Episodes & Additional Resources Ragan: Denny's Veleisa Patton Burrell on embracing tech and the changing comms landscape Nature: The effect of ChatGPT on students' learning performance, learning perception, and higher-order thinking: insights from a meta-analysis World Economic Forum: Why AI literacy is now a core competency in education Forbes: Organizations Are Saving Millions By Embracing Curiosity—Here's The Proof Host & Show Info That Solo Life is a podcast for public relations, communication and marketing professionals that work as independent and small hosted by Karen Swim, APR and Michelle Kane. Karen is the founder of Words For Hire, a PR agency that specializes in B2B, Technology and Healthcare, and the President of Solo PR, a community dedicated to independent practitioners in public relations, communications and related fields. Michelle Kane is the Principal of Voice Matters, a company that offers PR, Communications Consulting, Editorial and Voiceover Services. Talk to Us Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Subscribe and Share Don't miss an episode! Be sure to subscribe to "That Solo Life" on your podcast platform of choice. Love what you hear? Share the episode with your colleagues and friends, and leave us a review to help more listeners find the podcast. Engage with us on social media—we'd love to hear your thoughts!
That Solo Life, Episode 303: The Folly of AI First Strategies Episode Summary: In this episode of That Solo Life, co-hosts Karen Swim, APR of Solo PR Pro and Michelle Kane of Voice Matters explore the growing trend of adopting an “AI-first” strategy in business and marketing. While artificial intelligence has proven to be a valuable tool, Michelle and Karen argue for a balanced approach that prioritizes human expertise and thoughtful integration. They discuss examples of companies misusing AI, how it impacts customer experiences, and smart ways organizations can combine AI with human intelligence for the best outcomes. The episode is a must-listen for PR pros and marketers navigating the evolving digital landscape. Episode Highlights: The risks of an AI-first strategy: Why adopting AI without enough forethought or balance creates inefficiencies, costs, and poor customer experiences. Examples of misuse: Companies like Xfinity and Business Insider illustrate how over-reliance on AI can backfire. The human factor: The importance of human intelligence in areas like PR, customer service, and even medical diagnostics. Using AI wisely: How organizations can leverage AI as a complementary tool rather than a full replacement for human effort. Lessons for PR pros: Why PR professionals must adapt to AI tools while continuing to demonstrate their unique value to organizations. Episode Timestamps 00:18 - Introductions and episode overview. 00:48 - The rise of AI in marketing and business strategies. 01:40 - Examples of companies going all-in on AI and walking it back (Duolingo, Business Insider). 02:34 - Michelle and Karen discuss Xfinity's chatbot issues and the customer frustration it causes. 04:36 - Why prioritizing customer experience should always come first. 05:25 - Effective uses of AI in ad tools and automation versus areas where human expertise is irreplaceable. 07:17 - Human connection and the ongoing need for person-to-person community in a digital age. 09:57 - The integration of AI in PR and marketing fields; potential risks and opportunities. 12:04 - How PR pros can become trusted advisors by skillfully blending AI tools with human insight. 12:53 - Closing thoughts and encouragement to share the episode. 00:12:56 - Conclusion and Call to Action Related Episodes & Additional Resources PR Daily: Business Insider layoffs Fast Company: Going ‘AI first' appears to be backfiring on Klarna and Duolingo Brandnation: Social Media and AI Host & Show Info That Solo Life is a podcast for public relations, communication and marketing professionals that work as independent and small hosted by Karen Swim, APR and Michelle Kane. Karen is the founder of Words For Hire, a PR agency that specializes in B2B, Technology and Healthcare, and the President of Solo PR, a community dedicated to independent practitioners in public relations, communications and related fields. Michelle Kane is the Principal of Voice Matters, a company that offers PR, Communications Consulting, Editorial and Voiceover Services. Talk to Us Karen Swim - LinkedIn, Threads, Instagram Michelle Kane - LinkedIn, Instagram Please Share and Review If you found this episode helpful, please share it with your network! Don't forget to subscribe to That Solo Life for weekly insights tailored for PR pros and solo marketers. You can also connect with us at SoloPRPro.com with your questions or comments. Thank you for listening! Please leave a review here - even a sentence helps. Share and tag us (@SoloPRPro) on social media so that we can thank you personally! Thanks for listening!
Episode Summary: What's it really like to hop the fence between corporate life and solo entrepreneurship? Join co-hosts Michelle Kane of Voice Matters and Karen Swim of Solo PR Pro in this lively discussion about the contrasts between these two worlds. From navigating corporate protocols to enjoying the streamlined, impactful decision-making as a solo pro, they explore the lessons learned, the unique challenges, and the joys of creating your own career path. Whether you're considering becoming your own boss or just want to appreciate your current work environment, this episode offers valuable insights and some laughs along the way. Key Highlights: How experiences in solo and corporate careers shape your perspective. The beauty of streamlined decision-making as a solo professional. Challenges like “buzzword overload” and imposter syndrome in corporate spaces. Why being a solo doesn't mean you lack the sophisticated processes of corporate life. Tips for appreciating both sides and finding fulfillment in your career choice. Thoughts on evolving professionally and taking control of your career in a modern work landscape. Timestamps: 00:12 – Introduction and banter about the weather. 01:08 – Kicking off the topic: life as a solo vs. corporate life. 03:38 – Karen reflects on government and corporate inefficiencies. 04:10 – The benefits of streamlined workflows as a solo. 06:28 – Why protocols exist and how they affect workplaces. 07:57 – The challenges of self-perception as a solo. 09:20 – Controlling your career path and the rewards of solo life. 10:48 – How the modern work environment enables pivoting and flexibility. 11:44 – Closing thoughts and encouragement for listeners. Related Episodes & Resources: Episode 286: What You Need to Know to Become a Solo PR Pro in 2025 Episode 287: Confidence, Capability and Why PR Needs More Collaboration Learn more about SoloPRPro.com Please listen and share! Did today's episode resonate with you? Share your experiences with us at SoloPRPro.com. And don't forget to subscribe to That Solo Life wherever you listen to podcasts. If you enjoyed this conversation, leave us a review, and share the episode with a fellow PR pro or entrepreneur! See you next time!
That Solo Life, Episode 298: PR Potpourri: A Look Back at Q1 2025 This podcast episode explores the challenges that PR professionals face in the current media and communication landscape. The discussion covers several key topics: The struggles with PR tools and technologies, which often fail to keep up with the rapidly changing industry. This leaves PR practitioners having to "hack together" solutions to get the job done. The broader cultural issues of overwork and lack of work-life balance in the PR and communications field, which contribute to fatigue and burnout. The challenges of cutting through the "sensationalism" and "brain candy" that dominates much of today's media, and finding ways to effectively share meaningful, ethical, and responsible messaging. The hosts emphasize the importance of PR professionals upholding their integrity and values, while also adapting to connect with audiences in creative and engaging ways. Overall, the conversation highlights the unique blend of skills and resilience required to succeed as a communicator in the current environment. Episode Summary: Join co-hosts Karen Swim, APR, and Michelle Kane as they take you on a lively and insightful ride through the current state of public relations, pop culture, and the challenges of living the #SoloPR life in 2025. This isn't just one topic; it's a mix of everything that's shaping the PR landscape today. From the highs and woes of PR tools to the emotional (and professional) toll of our 24/7 work culture, Karen and Michelle share their honest thoughts with moments of humor, empathy, and real-world advice. What You'll Learn in This Episode: An honest review of today's PR tools, touching on media monitoring, analytics, and pitching databases. How the evolving media landscape and shrinking newsrooms are forcing PR pros to become more creative in their strategies. The societal fatigue impacting professionals across industries and how it weighs on productivity and expectations. Why sensationalism and aesthetics dominate public attention and what PR pros can do to create impactful, ethical, and relatable messaging. The power of storytelling in PR, regardless of how complex or mundane the topic may seem. Key Quotes from the Episode:
That Solo Life - Episode 296: The Big Idea with Jess Sato Episode Summary This episode of That Solo Life dives deep into the world of business growth, messaging, and creating meaningful impact. Co-hosts Karen Swim, APR of Solo PR Pro, and Michelle Kane of Voice Matters are joined by special guest Jess Sato, a business growth and visibility strategist. Jess shares powerful insights on how purpose-driven entrepreneurs and thought leaders can identify their “big idea,” use it to stand out in a crowded marketplace, and create lasting change. Whether you're looking to refine your messaging, grow your visibility, or tackle roadblocks on your entrepreneurial path, this episode offers actionable strategies and thought-provoking advice to move the needle in your work. Key Takeaways Defining the Big Idea: A “big idea” doesn't have to be completely new. Instead, it's an audacious or bold concept that challenges the status quo, demands attention, and inspires action. The Bolt Method Framework: Jess's Bolt Method helps clarify and amplify big ideas by focusing on four pillars - Bold, Original, Loud, and Tenacious. Living Your Passion: Entrepreneurs can align their personal passions with business objectives to create both purpose and profit. Overcoming Challenges: Common roadblocks like imposter syndrome, impatience, or messaging struggles can be overcome with introspection and strategy. The Power of Rebuilding: If your work no longer feels aligned, don't be afraid to take the time to pause, reflect, and pivot to rediscover your authentic purpose. About Jessica “Jess” Sato Jessica Soto is a business growth and visibility strategist who helps purpose-driven female entrepreneurs, thought leaders and change makers clarify their big ideas, amplify their message and create lasting social impact. In this podcast episode, she discusses her process for helping clients find their "big idea" - a bold, original perspective that challenges the status quo and inspires people to take action. Soto highlights common roadblocks her clients face, such as distilling complex expertise into a cohesive core message, and provides strategies for overcoming these challenges. She also advises on building a platform for thought leadership, evolving one's message over time, and the importance of authenticity and transparency with one's audience. Episode Timeline [00:00] - Introduction from co-hosts Karen Swim and Michelle Kane [00:32] - Welcoming guest Jess Sato and learning about her background in corporate strategy and leadership development [01:14] - Jess describes her transition to working with female entrepreneurs and social impact leaders [03:33] - The definition of a big idea and why it doesn't have to be groundbreaking to be bold or impactful [05:12] - How passion, experience, and identifying audience needs converge to form a functional big idea [09:13] - Common roadblocks faced by entrepreneurs when refining and presenting their big ideas [13:03] - The Bolt Method explained and how it helps craft unique and powerful messaging [20:13] - Aligning your big idea with platforms, stages, and communication styles to amplify your message [26:02] - Evolving your message and giving yourself permission to pivot when your work no longer feels aligned [35:12] - What it means to create a lasting legacy through your work and voice [37:05] - How to connect with Jess Sato and closing thoughts from the co-hosts Resources & Links Connect with Jess Sato on LinkedIn Visit Jess Sato's website at jessicasato.com Learn more about Solo PR Pro at soloprpro.com Connect with the Hosts Karen Swim, APR - Solo PR Pro, LinkedIn Michelle Kane - Voice Matters, LinkedIn Subscribe & Review Enjoyed this episode? Subscribe to That Solo Life on your favorite podcast platform and leave us a review! Your support helps us share inspiring conversations with solo PR pros and marketers everywhere. We hope you enjoy this conversation with Jess, Karen, and Michelle!
Trump and the people around him are trying to weaken our constitutional protections like due process. Because people see that the Abrego Garcia story is not about the man, but our rights, and because people keep protesting, the administration is getting rattled. We have to keep gumming up the works. Meanwhile, why aren't the Chamber of Commerce and other business groups howling while Trump single-handedly ruins our country's global economic status? Plus, our fully-grown SecDef is blaming the deep state for his troubles, even though they involve his wife, his brother, and his phone. And Dear Charleston: Please un-elect Nancy Mace. Michael Steele joins Tim Miller. show notes Support the Jesuit Refugee Service here More on the Harvard scientist being held in ICE detention
Welcome to this episode where I'm diving deep into a topic close to my heart: Imposter Syndrome. You know that feeling when you hit record and suddenly think, "Who am I to be doing this?" Trust me, you're not alone. It happens to all of us.When I started out with over 160 episodes ago, I had those moments of doubt. "Will anyone even listen?" What is Imposter Syndrome? It's that persistent feeling of self-doubt despite evident success. It's normal and happens when we care deeply about our craft.Why It Happens? The more we care, the more doubt creeps in. Comparison to others' polished content can amplify this feeling.How to Push Through ItRemember Why You Started: Reconnect with your mission and impact.Rationalize: Focus on facts, not perceptions.Focus on One Listener: Your message matters more than flawless delivery.Keep Track of Wins: Positive feedback is your proof of impact.Everyone Feels This Way: Even top podcasters have faced imposter syndrome.Closing Encouragement & Call to Action Your voice matters. Someone needs to hear what you have to say. Record your next episode without overthinking it. Trust me, someone needs to hear this.
In this episode of Starting Messy, Misty Jayne shares a powerful moment that proves your voice matters—whether you realize it or not.If you're a hairstylist or salon owner who's been holding back from sharing your message, this is your reminder: someone out there needs to hear it your way.hairstylist podcast, beauty biz coach, overthinking, fear vs excitement, salon owner mindset
We're hard at work creating the next evolution of the show and we want to hear from YOU! We want the show to be a resource that reflects what's most important to you. What's top of mind for you? What questions do you have? What issues are you facing that you think we should dive into? Is there a topic you wish you could ask a whole bunch of peers about to see what they're each doing? Whether you're looking for deeper insights, practical tips, or even guest speakers with expertise in your field, we're all ears. If you have thoughts, suggestions, or topics you'd like us to explore, don't hesitate to reach out! You can contact us at press@workiva.com