Podcasts about voice matters

That Solo Life Episode 344: The Secrets that Filmmakers Know About Marketing That Most Business Owners Never Learn with Jake Isham Episode Summary Jake Isham describes himself as an accidental marketer. He went to film school, realized he wasn't going back for a grad degree, and spent his 20s learning to build a business the hard way. He is the Chief Executive Officer of Creative Minds, a creative agency rooted in filmmaking and storytelling that helps entrepreneurs build personal brands through video content, photography, and a signature podcast model that takes clients out of the studio and into the environments where they actually come alive.  In this episode, Jake joins Karen and Michelle to talk about his journey and the hard-won lessons along the way.  He breaks down how a filmmaker's lens changes the work he does for clients, why the Hero's Journey is a more useful brand-building framework than most marketing playbooks, how his on-location podcast model turns a client's hobby into a content engine, and the business development principle that he wishes someone had told him on day one: promote at a volume that feels impossible, measure the results six weeks later, and get 1% better every time.   Episode Highlights [01:43] The Accidental Marketer Origin Story: Jake went to film school, considered grad school for about a semester, and decided he'd already spent four years doing what he was about to spend two and a half more years doing. What followed was a decade of figuring it out, freelancing, building, and course-correcting, guided by a piece of advice from his father. [07:35] The Filmmaker's Lens: Why the Hero's Journey Is the Real Brand Framework: When everyone claims to tell stories, the differentiator is understanding what storytelling actually means. Jake draws the line between sharing an anecdote and structuring a narrative. payoff. He uses Joseph Campbell's Hero's Journey as a practical brand-building tool: who is your hero, who is your enemy, who are your allies, what are you standing for, what are you standing against. These are the questions that build a brand identity rather than a content calendar. [10:24] Getting Clients Comfortable on Camera: Jake's superpower as a director is making people comfortable in front of a camera, and he leverages that in his work with clients.  He describes a client whose first shoot took four hours with a teleprompter. Their most recent shoot took one hour, no teleprompter, off the top of his head, and produced more usable content than the first session ever did. The skill is not just technical but the accumulated experience of working with actors, directing scenes, and creating the conditions for someone to be fully themselves. [12:30] The Signature Series Podcast Model: Rather than building another studio podcast, Jake developed a signature format: take the client's hobby or genuine interest and build a location-based show around it. A golf enthusiast on the course. A client at their place of worship. The host is in an environment that makes them feel natural and engaged, which changes everything about how they show up on camera.  [20:12] The Business Development Truth Nobody Tells Creative Entrepreneurs: When asked what he wishes someone had told him at the start, Jake doesn't hesitate: promote, promote, promote, promote. He describes watching a gym owner tell his mentor he had distributed 300 flyers. The mentor's response: I do 5,000 a day. The lesson is not that what you're doing is wrong. It is that you are almost certainly not doing it at anywhere near the volume required. Jake shared the experiment he used and the data that he relies on for business development success.   [23:04] The Six-Week Lag: How to Measure Business Development Without Losing Your Mind: Jake has identified a consistent pattern in his own practice in which promotion activity produces income results approximately six weeks later. The implication is practical and clarifying. Don't judge a business development effort in the first six weeks. Measure from week six to week twelve.  [26:52] The 1% Better Principle: Why You Don't Need to Leap to Progress: Jake co-hosts a filmmaking show called The Creative Lens. He shows his first episode as an example: his setup was visibly rough next to his co-host's polished rig. By episode eight or nine, the gap had closed — not through a single overhaul, but through consistent incremental improvement. One better backdrop. One better light. One more structured opening. He applies the same logic to business development: not 100 posts more, but one more post. Not a complete brand overhaul, but one sharper headline. Get 1% better. Then do it again.   About Jake Isham Jake Isham is a filmmaker, photographer, and the owner and founder of Creative Minds, a creative agency focused on personal brand building through video content, photography, and signature podcast production. After film school and a brief flirtation with grad school, Jake spent his 20s learning how to build a business without a mentor and without a safety net — and has turned that hard-won experience into a practice that helps entrepreneurs show up authentically on camera and build content strategies that compound over time. He is also the co-host of The Creative Lens, a podcast about filmmaking, gear, and the business of visual storytelling. Jake is based in the Los Angeles area and works with entrepreneurs building personal brands at every stage. Website: creativemindsofficial.com Instagram: @JakeCreativeMarketing LinkedIn: Jake Isham Resources & Related Episodes The Hero with a Thousand Faces by Joseph Campbell: Joseph Campbell's Hero's Journey That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson That Solo Life, Episode 296: The Big Idea with Jess Sato That Solo Life, Episode 319: Succeeding at Business Development in a Tough Year Join the Solo PR Pro membership community: Solo PR Pro Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

That Solo Life Episode 343: What Solo PR Pros Need to Know About IP, AI Legal Risk and Building a More Valuable Agency Episode Summary Most solo practitioners have contracts. What they don't have is a strategy. Sharon Toerek, founder and principal of Legal+Creative | Toerek Law, and an intellectual property attorney whose entire practice serves independent marketing, advertising, PR, and creative services agencies, joins Karen and Michelle to make the case she has been making for years — and that most of us have never fully absorbed. Legal protection is not a cost center; it is a profit center. The frameworks you've built, the methodologies you've refined, the media lists you've curated, the processes you've quietly deployed for every client engagement are intellectual property. This means that many of them can be protected, packaged, and monetized. Sharon walks through her IP Triangle framework, breaks down the specific AI legal risks that every solo practitioner using AI tools needs to understand, and closes with the practical advice that runs through everything she does: focus on progress over perfection, start with one thing, and don't wait for the exit to start caring about what you've built.   Episode Highlights [04:25] Legal as a Profit Center, Not a Cost: Sharon reframes the entire conversation about legal investment. Most agency owners think about legal as defense — something you pay for when things go wrong. Sharon's argument is different: a well-negotiated client agreement directly impacts the revenue you capture from that relationship. Exclusivity should carry a premium. Payment terms are a negotiating lever, not a formality. And the intellectual property you've built has monetization potential that most solos have never explored. The mindset shift from legal-as-expense to legal-as-revenue-strategy is the foundation of everything that follows. [09:26] You Have IP You Don't Know About: Karen names the pattern that runs through the solo practitioner community: years of developed workflows, methodologies, and frameworks, quietly deployed in every client engagement, never formally recognized as assets. Sharon validates this and introduces the essential caveat: not all IP has equal economic value. The discipline is in the inventory — taking stock of what you have, assessing which of it is genuinely differentiating, and then deciding what to protect and how. [10:44] The IP Triangle: Brand, Content, Transactions: Sharon's framework for assessing and protecting agency IP has three points. Brand: the names, systems, methods, and proprietary products you've developed — protectable through trademark. Content: your media lists, content libraries, proprietary processes, anything that gives you a competitive advantage in your vertical — protectable through trade secret or copyright law, depending on whether it's public-facing. Transactions: the agreements that govern work flowing out of the agency (licenses, deliverables) and into it — critically, the contracts with freelancers and 1099 contractors that determine whether you actually own the work you paid for. Walk through all three. Do the inventory. Then figure out what it means for your pricing and packaging. [16:29] IP and the Exit Strategy Most Agency Owners Haven't Considered: Karen raises the question that matters to practitioners thinking about the next chapter: how should mid-to-late career agency owners be thinking about their IP right now? Sharon has seen agencies with a defined body of protected IP achieve business valuations significantly higher than comparable agencies without it. She has also seen owners who aren't ready to leave the work entirely create separate buyers for the client book and the intellectual property, keeping the asset they built while transitioning the day-to-day. The options multiply when you've done the work ahead of time. The time to start is not at the exit. [23:24] AI and the Two Legal Risk Areas Every Practitioner Needs to Understand: Sharon is direct: every conversation at her firm right now touches AI in some way. The risk landscape falls into two areas. First: intellectual property — who owns work created with AI, and who is liable if AI-generated content infringes a third party's rights. Second: data privacy and confidentiality — how easy it is to accidentally breach client confidentiality by feeding sensitive information into AI tools, and how exposed practitioners become when contractors use free AI accounts that train on every input. Both risks are manageable. Neither is optional to address. [24:30] What Needs to Be in Your Contracts Right Now: Sharon gets specific. Every client engagement agreement and every independent contractor agreement needs language covering: IP ownership for AI-generated work, IP infringement responsibility, and what happens to confidential client information when AI tools are used to process it. Beyond the contracts, she recommends an internal AI policy and a conversation guide for discussing AI use with clients before an engagement begins. The goal is alignment before the work starts, not damage control after. [29:23] Progress Over Perfection: Where to Start: Sharon closes with the advice that runs through everything she does: don't let the size of the opportunity paralyze you. If you haven't signed a new contract with a long-term client in five years, start there. If you know you have systems and methodologies worth protecting, start the inventory. Pick one thing, do it, then do another. The legal and financial advisors come later. Today, look at what you have and start making lists. About Sharon Toerek Sharon Toerek is the founder and principal of Toerek Law, known through her brand Legal+Creative, an intellectual property law firm whose practice is devoted exclusively to independent marketing, advertising, PR, and creative services agencies. She created the Agency Protection System and the AI Agency Legal Toolkit, a practical resource for navigating the fast-moving legal landscape around artificial intelligence. Sharon speaks regularly at industry events, including Inbound, Content Marketing World, and the Build a Better Agency Summit, and serves on the 4A's legal consultants panel. She is also the host of The Innovative Agency podcast, which covers innovation, business development, technology, and creativity for agency owners. You can connect with Sharon at legalandcreative.com or via LinkedIn. Resources & Additional Information The Agency Legal Audit Checklist: legalandcreative.com The Innovative Agency Podcast: The Innovative Agency on Apple Podcasts Solo PR Pro membership community: soloprpro.com Episode 242: Navigating the New Terrain of Labor Laws for Solo PR Pros Episode 220: Unveiling the Warsaw Principles: Ethical AI in PR   Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review at That Solo Life. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

As part of World Refugee Week, a unique event is taking place in East Clare that shines a light on the stories, cultures and experiences of people who have made Clare their home from countries across the world.   Migrant Voices – Every Voice Matters is a collaboration between the Clare Local Authority Integration Team and Cuimhneamh an Chláir, bringing together members of migrant communities to share their stories through conversation, oral history and cultural exchange.  Joining Alan Morrissey earlier today to tell us more about the project and the upcoming event are Paula Carroll, Project Manager with Cuimhneamh an Chláir, and Fiona Cahill, Integration Support Worker with Clare County Council. Image (c) Irish Refugee Council via LinkedIn

Adam and guest Connor McSpadden respond to your silly questions, comments, and opinions!

That Solo Life Episode 342: What the 2026 USC Global Communications Report Says About PR Today Episode Summary Karen and Michelle open with a question that lands before the intro music fades: When was the last time a client approved a statement without pushback? The answer tells you everything about the communications environment right now and so does the report they spend this episode unpacking. The USC Annenberg Center for Public Relations 2026 Global Communications Report, titled A Quiet Shift, surveyed over 700 PR professionals, more than 1,000 members of the general public, and conducted one-on-one interviews with Fortune 500 chief communications officers. Karen and Michelle read it with the solo and independent practitioner in mind and pull three findings that are immediately relevant to how you counsel clients, frame messages, and navigate a landscape that has shifted more dramatically in two years than many expected. A fourth and fifth finding will be covered in a future episode, and in an exclusive YouTube behind-the-mic segment, the co-hosts announce at the close. Episode Highlights [03:01] The Perception Gap — You Feel It More Than Your Clients Do: The report identifies a meaningful gap between how PR professionals perceive the current environment and how the general public does. 81% of PR professionals say polarization is extremely or very high right now — but only 69% of the general public agrees. That 12-point gap has practical implications for how practitioners advise clients. Karen asks the key question: are you advising clients based on your own anxiety about the landscape, or are you exercising the restraint that meets your audience where they actually are? The solo advantage here is real — without agency layers and group dynamics amplifying collective anxiety, solos have more room to reality-test their instincts before they become strategy. [08:52] Corporate Social Advocacy Has Retreated — Sharply and Fast: The data on this one is stark. In 2023 and 2024, 89% and 85% of PR professionals respectively, said companies have a responsibility to advocate for social issues. By 2026, that number has dropped to 55%. The general public sits even lower at 42%. The drop took two years. For practitioners working with nonprofits, purpose-driven brands, or clients whose missions touch social issues, the wind is no longer at your back — but it hasn't stopped blowing. The shift is not uniform: 6 in 10 Gen Z and 7 in 10 millennial PR professionals still hold this belief. Understanding your client's audience generation is now essential to calibrating how hard to push on purpose-driven messaging. [14:55] The Content That Disappeared After the 2024 Election — and What Replaced It: Using exclusive data from Cometrics.io, the report analyzed LinkedIn posts from 6,317 C-suite executives at Fortune 500 companies across a six-month window before and after the November 2024 election. The volume of communication stayed the same. The topics shifted dramatically. AI and agents content rose 75%. Cybersecurity up 29%. Technology ethics up 27%. On the other side: LGBTQ+ content dropped 77%. Greenhouse gas content down 50%. Net zero down 44%. DEI content down 13% — though Karen and Michelle both note that number is likely understated by now. A separate Meltwater analysis of media coverage tracked the same pattern. The practical implication: if your clients have content in the declining categories, the framing strategy has to change. The story doesn't stop — but how you tell it does. [20:08] What Solo PR Pros Do With This Information: Karen and Michelle close with the practitioner application: if a client's content falls in the declining categories, you don't stop. You reframe. You spend more time at the strategy table. You adjust how the message lands without abandoning who the client is. Michelle's reminder: your voice as a practitioner is still your voice. You navigate circumstances — you don't abandon your position. And if a client's business includes a credible AI story, tell it. If they aren't, others are telling it for them. Coming up: Karen and Michelle will cover additional findings from the USC report in an exclusive behind-the-mic YouTube segment for deeper discussion. Resources & Additional Information USC Annenberg Center for Public Relations — 2026 Global Communications Report: A Quiet Shift: annenberg.usc.edu/cpr Cometrics.io: cometrics.io Meltwater: meltwater.com Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review https://www.thatsololife.com/rate/. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

That Solo Life Episode 341: The Leap, the AI Edge and Authentic Leadership Episode Summary Kara Ryan spent 20 years of her career navigating corporate communications in some of the most regulated industries in the world - financial services, healthcare, and medical devices. In April of this year, she closed that chapter and opened Klyr Strategies, a solo communications advisory built upon the high-stakes moments that her clients face, such as product launches, leadership transitions, acquisitions, and IPO preparation. She joins Karen and Michelle just weeks into her solo journey, which makes this conversation something rare, equal parts seasoned practitioner wisdom and unfiltered, real-time solopreneur start-up experience. The conversation covers the financial math and mindset behind making the leap, the structural surprises that hit early, and how Kara's "advisor-led and AI-powered" approach works in practice — including why she's upfront with clients about using AI and how she keeps their data secure. She also shares her strongest professional conviction: that authenticity in leadership communication is a strategic discipline, not a personality trait, and that communicators are uniquely positioned to address it. This is a conversation for anyone who has done all the right things in corporate and still feels like something is missing.   Episode Highlights [02:29] The Slow Burn Decision to Go Solo: Kara always pictured working for herself — but it took 20 years, a turning-40 moment of reflection, and the realization that the job market wasn't going to rescue her to finally make the leap. She filed her LLC paperwork two years before she actually left, which says everything about how long the mental preparation can take. Her framing of "perceived security" resonated deeply with Karen and Michelle: the steady paycheck and benefits that feel like stability are increasingly anything but. [06:17] Why a Tough Job Market Is an Argument for Going Solo: Kara makes a counter-intuitive case: watching talented, experienced mid-to-senior communications professionals spend six, nine, or twelve months searching for their next role wasn't a reason to wait — it was a reason to move. She chose to create her own security rather than compete for a shrinking pool of roles. The calculus is different when you're in charge, but at least you're the one doing it. [09:11] The Real Surprises of Early Solo Life: Weeks in, the biggest surprise for Kara has been structure — in two senses. The rhythmic structure of corporate life (a desk, a schedule, a team) simply disappears, replaced by something more fluid and self-directed. And then there's business structure in the legal and financial sense: entity type, tax implications, and what it actually means to be both the employee and the employer. None of it is impossible, but none of it is as straightforward as it looks from the outside. [17:42] What "Advisor-Led and AI-Powered" Actually Means: Kara is intentionally transparent about using AI — it's front and center on her website and LinkedIn — because she wants clients to ask her about it. In practice, AI handles the research and monitoring work that would otherwise consume her mornings: a daily media scan, a customized briefing, a business development follow-up queue, all delivered before she sits down to work. She's not using AI to draft comms plans; she's using it to stress-test the ones she writes. The distinction matters, especially with clients in regulated industries where data security isn't optional. [22:25] Bring Comms to the Table Before the Decision Is Made: Kara's most consistent frustration from 20 years in corporate: communications professionals are brought in after the decision has already been made. The announcement is written. Now communicate it. But that's where the real opportunity is lost. Comms can inform the decision itself — reading the room, flagging what employees are already feeling, identifying timing conflicts in the news landscape — but only if practitioners are included early. It's not about ego. It's about outcomes. [25:17] Thinking About All the Audiences, Not Just the Obvious One: When a leadership transition is announced, the C-suite is often focused on one key audience — investors, say, or the board. Kara's job is to hold the full map: employees, customers, partners, media, and community. Each audience needs something different from the same moment. That multi-audience perspective is something communicators bring that AI and algorithms can't replicate, and it's one of the clearest arguments for bringing comms in before the decision, not after. [26:58] The Case for Communicating Less: A provocative take from someone whose business is communications: sometimes the most strategic thing you can do is recommend less of it. Kara has worked in organizations with hundreds of communications professionals and organizations with none — and the sky didn't fall in either place. What matters is the right message, from the right person, to the right audience. Blasting every channel because you have them is not a strategy. It's noise, and it trains people to tune you out. [38:18] Authenticity Is Kara's Signature Topic — and Her Strongest Conviction: After two decades of watching leaders transform at the podium — warm and candid in the hallway, robotic and on-script in front of an audience — Kara has landed on authenticity as her defining professional issue. Not because it's a buzzword, but because the gap between who a leader is and how they communicate creates a trust deficit that messages alone can't close. The good news: it's coachable. The harder truth: some leaders won't be coached, and sometimes the right answer is to find a different spokesperson for that moment.   About Kara Ryan Kara Ryan is the founder and principal of Klyr Strategies (pronounced "clear"), a communications advisory serving small to mid-size companies in the medical device and healthcare space. Kara spent 20 years in corporate communications, working across financial services and highly regulated healthcare environments, with deep expertise in the high-stakes moments that define organizations: product launches, leadership transitions, acquisitions, and IPO preparation. She is based in Orange County, California — a hub for medical device manufacturers — and brings boardroom-level experience to clients who are doing big things without an in-house communications team to support them. She describes her practice as advisor-led and AI-powered, is transparent with clients about how and why she uses AI tools, and takes data security seriously as a non-negotiable. Connect with Kara: Website: klyrstrategies.com LinkedIn: linkedin.com/in/kara-l-ryan   Resources & Additional Information Klyr Strategies: klyrstrategies.com Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com   Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

the tulip as a reminder of our inherent beauty and purpose.✨ Key Takeaways:• Why authentic self-expression matters in a world shaped by conformity• How music, storytelling, and dreams can unlock creativity• The importance of deep character development in writing• Why “the genius is in the rewrite”• How the Creative Humanity Alliance aims to inspire meaningful human connection✨ What if your true voice has been there all along—waiting to be heard?Connect with Mark E. Firehammer (JW Kindbloom):Email: mark@myfeelness.comWebsite: https://jwkindbloom.com/Fb: https://www.facebook.com/jwkindbloom/Instagram: https://www.instagram.com/jwkindbloom/

That Solo Life Episode 340: Why Right Now Is Your Moment as a Solo PR Pro Episode Summary In this episode, Karen and Michelle deliver a timely reminder that periods of disruption are not just a challenge for solo PR pros — they are an opening. As larger agencies navigate layoffs and major brands question whether their big agency retainers are actually serving them, seasoned independents are uniquely positioned to step in with what clients need most right now: senior-level expertise, direct access, speed, and no handoff. The co-hosts unpack the case for why this moment calls for a mindset upgrade — from service provider to peer executive — and share two practical, immediately actionable tips for leveling up your business development: auditing your positioning language and optimizing your digital presence for generative AI search (GEO). This is a compact, energizing episode packed with perspective and takeaways.   Episode Highlights [01:24] Why the Moment Is Now for Solo PR Pros: Layoffs at larger agencies and growing scrutiny of big agency retainers are creating real openings for solos and small agencies. Karen and Michelle are quick to note this isn't about celebrating anyone's misfortune — but they are clear that cycles of disruption have always created opportunity for senior independent practitioners, and this one is no different. [02:22] The Big Agency Relationship Doesn't Have to Be Either/Or: Karen reframes the conversation: solos aren't necessarily replacing big agencies — they can be the missing piece alongside them. Large brands often benefit from a global agency plus a smaller, more nimble partner focused on different things. Karen has been that partner. If you've played that role, it's a story worth telling explicitly in your business development conversations. [04:43] What Clients Are Actually Looking For Right Now: Michelle identifies the three things decision-makers are prioritizing: consistency (the same senior person, every time), senior access (a peer-to-peer relationship, not an account manager handoff), and speed (no one pivots faster than a solo). These aren't abstract differentiators — they're the exact pain points that drive clients away from large agencies. Build your talking points around them. [06:03] The Peer-to-Business Mindset Shift: One of the most important reframes in the episode: when you go solo, you don't just change your title — you become the executive of your own company. Karen pushes back on the tendency solos have to unconsciously slip into a subservient role with clients, treating them like a boss rather than a business partner. Clients are hiring your expertise and judgment. That's a peer relationship, and you have to own it. [07:43] Business Development Starts with Your Own Positioning: Michelle's practical challenge: go look at your LinkedIn profile, your website, and your email signature right now. Does the language reflect the senior, direct-access, expert-led story you just heard? If not, that's your first business development task. Develop a few clear talking points. Sharpen your elevator pitch. The story you tell about yourself is the foundation of every new client conversation. [08:54] GEO — Generative Engine Optimization — Is Not Optional Anymore: Karen's most tactical tip of the episode: optimize your website and bio for GEO, not just SEO. When potential clients — or their colleagues — ask an AI assistant to recommend a PR firm, your content needs to be the answer. That means writing your website copy in the language of the questions your ideal clients are actually asking. Karen's example: write for the $500M company looking for on-the-ground, senior-led PR support — and put those words on your site. Resources & Additional Information Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com That Solo Life Episode 329: The New Alphabet of PR from AEO to PESO with Gini Dietrich PR News: Priceline's Christina Bennett on Why GEO Is PR's Moment to Shine Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Have you ever felt God pressing something on your heart and wondered, is that really Him? Do I need to step into what He's speaking to me about? In this honest, conviction-filled episode, we're talking about the still small voice of God — what He's been whispering to me lately and why acting on those promptings matters more than we realize. Friend, this one is personal. Lately God has been pressing some things on my heart, and instead of brushing past them, I want to share what He's been showing me — and why I think listening to Him is so important in our lives. In this episode, I'm getting real about three areas He's been stirring in me: How much I'm actually seeking Him (not just squeezing Him in) Whether I'm truly pointing my kids to Jesus — and exemplifying Him in our home Living less out of lack and more out of joyful intention In this episode: What God has been pressing on my heart lately (and the messy honesty of discerning His voice) 2 reasons acting on God's promptings matters The ask, listen, obey rhythm  Being a doer of the Word, not just a hearer A personal confession about where I want to grow Episode Outline: 03:30 What God's been speaking to me about in my own life  07:10 Two reasons that it is so important to listen to God's voice 11:30 Exhortation: Don't miss out on what God has for you 12:30 When you're not sure “Is this from God?” LINKS: Daily Grace Co SALE: https://thedailygraceco.com?dt_id=293954  Learn more about your ad choices. Visit megaphone.fm/adchoices

That Solo Life Episode 339: Why Smart Solos Are Watching These Five Trends Right Now Episode Summary Karen and Michelle are back with one of their favorite formats — a roundup of what's happening in the world right now and what it means for solo and small agency PR, communications, and marketing professionals. From the growing opportunities in internal communications to a telling shift in how and where people place their trust, the co-hosts cover five timely topics shaping the landscape for independent practitioners. The conversation is grounded, practical, and delivered with the candor and warmth that listeners have come to expect — including a solid reminder that measurement isn't going anywhere, social media strategy is getting smarter (not louder), and community may be the most underrated channel in your toolkit right now. Episode Highlights [01:22] Internal Comms Is an Opportunity Worth Claiming: Internal communications has long been part of the broader comms picture, but many solos have treated it as someone else's territory. Karen and Michelle make the case for why that should change. When companies lack strong internal comms, external clarity suffers — and that's where solos can step in to add real strategic value. As Karen puts it: you cannot have external clarity with internal confusion. [05:35] Trust Is Getting Smaller and More Local: The latest Edelman Trust Barometer data points to a meaningful cultural shift: amid economic anxiety, geopolitical tension, and AI disruption, people are narrowing their trust to smaller, more familiar circles. For solo PR pros, this is a signal worth acting on. Leaning into local relationships, nurturing offline connections, and building genuine community may matter more right now than any amount of digital thought leadership. [09:11] Measurement Is Still Non-Negotiable: Measurement continues to be a source of stress across the industry — but Karen reframes it: it doesn't have to mean complicated dashboards. It means connecting your strategies to what actually matters to your clients, tracking impact rather than just activity, and being able to have honest conversations when outcomes fall short. Solos who are fluent in measurement have a genuine competitive edge — and there are excellent free resources to help build that fluency. [12:20] Social Strategy Is About Intention, Not Volume: The era of 'post more' is over. Pew Research and broader industry data are confirming what communicators have known for a while: what matters is why you're on a platform, not how often. Karen and Michelle encourage solos and their clients to audit their social presence every six months — who are you actually reaching, and is this platform still the right place to reach them? Chasing algorithms isn't a strategy. [14:58] Community Is a Communications Channel: Pew Research highlights a growing trend: people are turning to niche online communities — like Reddit — to find answers that broad searches and AI can't provide. For PR pros, this is a reminder that community building is a long game, but one with serious returns. The fundamental truth still holds: people buy from people they know, like, and trust — and that means amplifying real voices and real customer experiences, not just polished messaging.   Resources & Additional Information Edelman Trust Barometer: edelman.com/trust/trust-barometer Katie Payne's Measurement Resources: kdpaine.blogs.com AMEC (International Association for Measurement and Evaluation of Communication): amecorg.com Pew Research Center: pewresearch.org Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Episode 338: One PR Pro Shows There is Purpose in the Press  With Candice Smith, MEd, Founder & Chief Strategist @ French Press Communications    Episode Summary Running an independent public relations business requires more than just excellent communication skills. You need a solid strategy, a growth mindset, and a commitment to continuous learning. In episode 338 of That Solo Life, hosts Karen Swim, APR and Michelle Kane sit down with Candice Smith, MEd, to explore how educational frameworks can transform your solo practice. Candice brings a unique perspective to the table, blending her background in education with extensive experience in communications. We discuss the importance of structuring your business to support both your personal goals and your clients' success. The conversation covers practical ways to implement better systems, the value of defining your core services, and how to position yourself as an authority in your niche. Whether you are just starting your independent journey or looking to scale your existing practice, this episode provides actionable advice to help you build a sustainable business. Candice shares her proven strategies for managing client expectations and creating workflows that save time and reduce stress. We also dive into the psychological aspects of running a solo business, addressing how to overcome self-doubt and step fully into your role as a trusted consultant. Episode Highlights [02:15] How Candice applied her Master of Education background to the public relations sector. [08:30] Using instructional design principles to improve your PR client onboarding process. [15:45] Proven strategies for defining your core services and establishing healthy boundaries. [24:20] Overcoming self-doubt and positioning yourself as a premium communications consultant. [32:10] The specific systems Candice uses to streamline her daily workflow and boost productivity. About Candice Smith, MEd Candice Smith, MEd, is a strategic communications professional who leverages her educational background to help brands and practitioners tell better stories. With a deep understanding of how people learn and process information, she builds compelling public relations campaigns and helps fellow solo professionals refine their business systems. You can connect with Candice and learn more about her work on LinkedIn. Related Episodes & Additional Information Episode 325: Structuring Your Solo PR Business for Sustainable Growth Episode 312: Going Big by Going Small Resource: Solo PR Pro Premium Membership Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Take the Next Step in Your Solo Journey If you found value in this conversation, we encourage you to subscribe to That Solo Life on your favorite podcast platform and leave us a review. To connect with a supportive network of like-minded independent practitioners, visit  soloprpro.com/join and join our community today. Your thriving solo business awaits!

That Solo Life Episode 337: How AI Impacts PR Agencies and Solos with Chip Griffin Part 2 of a crossover episode. Part 1 aired on Chip Griffin's podcast, Chats with Chip. Episode Summary In this episode — Part 2 of a special crossover with returning guest Chip Griffin — hosts Karen Swim and Michelle Kane take a frank look at what the current landscape really means for PR, communications, and marketing pros who work independently or in small agencies. The conversation spans the mixed economic signals practitioners are seeing right now, why client ghosting is more 'not yet' than 'no,' and the urgent need to evolve beyond a reliance on traditional earned media. Chip makes a compelling case for business acumen as the most underrated skill in the industry, and the group digs into what it really means to speak the language of the C-suite — connecting communications work to outcomes that actually matter to clients. The episode closes with a practical challenge: listen more deeply to your clients and peers, and get serious about learning AI — not at a technical level, but at a practical one — because the agencies that don't evolve will simply get smaller.   Episode Highlights [01:30] The Industry Mood: Mixed, Not Falling: Chip characterizes the current market as stagnant — not catastrophic, but not growing either. Many solos and agency owners find themselves in a tough holding pattern, uncertain whether to stay the course or make bold moves, with economic, political, and AI-related pressures all converging at once. [04:45] AI and the Cost-Cutting Trap: Clients are scrutinizing spending, and some are asking whether AI means PR should now cost less. Chip warns that using AI purely as a cost-cutting tool is a race to the bottom — and as AI pricing rises, that strategy will backfire. The real opportunity is using AI to deliver more value, not just more efficiency. [07:10] Client Ghosting: Reframe the Silence: Ghosting has been part of agency life for decades — Chip shares a story from the floppy disk era to prove it. His reframe: silence is an answer, and it almost always means 'not now,' not 'never.' Proposals can resurface months or even years later. The key is to keep having conversations. [11:00] Vetting Prospects Is Part of Business Development: Taking any client when revenue feels tight is tempting — but Karen and Chip both push back on this instinct. True business development means qualifying prospects for fit and readiness, being honest when the timing isn't right, and saving everyone from a mismatch that damages your reputation long-term. [14:30] The Earned Media Reckoning: Karen names something she's observed for years: too many PR practitioners have over-relied on the earned media lever, without building out strategy or demonstrating broader value. As the media landscape shrinks, that single-lever approach is no longer enough. The PESO model — Paid, Earned, Shared, Owned — is the framework Chip points to for thinking more expansively. [21:00] The Missing Skill: Business Acumen: When asked what skill gap stands out most, Chip doesn't hesitate — it's business sense. It affects how practitioners run their own businesses and how well they serve clients. Karen builds on this: having a seat at the table means nothing if you're still speaking the language of outputs rather than outcomes. Understanding what matters to the C-suite — and aligning your work to it — is the real differentiator. [24:30] The 'So What' Factor: Michelle's simple test for every PR recommendation: so what? Can you connect each tactic or placement to a meaningful business outcome? If not, you're not speaking your client's leadership language — and your value will always be at risk. [27:00] What to Do Right Now: Listen and Learn: Chip's advice for the next quarter or two: listen more carefully to how your clients' and prospects' businesses are actually changing, and invest serious time learning AI — not the geeky technical side, but the practical, 'how do I use this today' side. The practitioners who don't evolve in the next two years won't just look different — they'll be smaller.   About Chip Griffin Chip Griffin is the founder of SAGA, where he works with owners of PR and marketing agencies to help them build businesses they actually want to own. An experienced entrepreneur and agency owner himself, Chip brings more than two decades of firsthand experience building, growing, buying, and selling businesses.   His work focuses on advisory and consulting support for owner-led agencies navigating growth, profitability, talent challenges, and long-term planning. At the core of his approach is a belief that there is no reason to take on the risk and stress of ownership if the business does not give back what the owner wants from it.   Chip has held leadership roles inside agencies and global organizations, is a sought-after speaker and commentator, and has been creating content since the late 1990s.   Connect with Chip: Website: sagaimpact.com Chats with Chip podcast: chatswithchip.com LinkedIN: https://www.linkedin.com/in/chipgriffin/ Resources & Additional Information SAGA Impact (Chip's consultancy): sagaimpact.com How AI Impacts PR Agencies and Solos with Chip Griffin (Part 1 of this crossover): https://sagaimpact.com/how-ai-impacts-pr-agencies-and-solos/ Solo PR Pro membership community: soloprpro.com   Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

That Solo Life Returns with New Episodes Episode Summary That Solo Life hosts, Karen Swim, APR, and Michelle Karen return from a much-needed hiatus to kick off a brand-new season of That Solo Life! In this episode, they discuss why taking a pause is vital for solo practitioners and how you can better care for yourself. The hosts explore what it means to be a solo business owner right now and why we must look at our lives holistically. From managing "super adult" issues like raising kids and caring for aging parents to battling burnout in a fast-paced media landscape, they share honest advice on protecting your energy. You will learn why it is perfectly fine to pivot, reinvent your business, and redefine what productivity means for you today. Episode Highlights [00:37] – The hosts return from their break and discuss why stepping away is necessary. [01:33] – Rethinking the solo landscape to build a business that truly lights you up. [02:26] – Why community matters and how we must address our needs holistically. [03:55] – Navigating "super adult issues" while trying to run a business. [05:32] – How highly sensitive practitioners can protect their energy and stay replenished. [07:22] – Why you are not locked into your old business model and how to safely pivot. [10:16] – A sneak peek at the diverse and expert voices joining the show this season. Listen to a few of our most popular episodes: Navigating Public Information Campaigns and Crisis Comms with Cyndee Woolley Teaching Clients the Value of Patience in PR The New Alphabet of PR - From AEO to PESO Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. You can catch up on previous episodes at www.thatsololife.com. Join the Conversation! Do not miss an episode of our exciting new season! Subscribe to That Solo Life on your favorite podcast platform today. If you want to connect with other professionals who truly understand your daily challenges, join the Solo PR Pro community and share your thoughts on this episode.

Top 10 Mental Skills Every Athlete Needs to Master Grab the list here: https://t.co/yoaXVzPw9H-This Episode is Brought to you by:Champions Adjust Use code CAPod10 for 10% OFF

In this edition of Let's Have a Chat, I talk about the importance the audience is to pro wrestling. By giving examples from this current year's WrestleMania and how the fans have perceived the top storylines.      National Suicide Prevention Lifeline: 1-800-273-8255 Twitter: @My2Podcast Instagram: my2centspodcastg2 YouTube: My2CentsPodcast Business email: my2centspod@yahoo.com

When Jesus entered Jerusalem on Palm Sunday, there was alot of noise in the city. But one moment of quiet was when Mary anointed Jesus' feet with oil--which bred alot of criticism from those who didn't understand the moment. Jesus said to "leave her alone" to show the value of her actions, and then went and cleansed the temple, to refocus everyone that what honors Him is the only thing that is important. .  Video of this service is also available:  https://www.youtube.com/watch?v=EfNrQ88Qde8

*Content Warning: grooming, abuse of power, institutional betrayal, sexual violence, on-campus violence, intimate partner violence, gender-based violence, sexual assault, and rape. Free + Confidential Resources + Safety Tips: somethingwaswrong.com/resources   SWW Sticker Shop!: https://brokencyclemedia.com/sticker-shop SWW S25 Theme Song & Artwork: The S25 cover art is by the Amazing Sara Stewart instagram.com/okaynotgreat/ The S25 theme song is a cover of Glad Rag's U Think U from their album Wonder Under, performed by the incredible Abayomi instagram.com/Abayomithesinger. The S25 theme song cover was produced by Janice “JP” Pacheco instagram.com/jtooswavy/ at The Grill Studios in Emeryville, CA instagram.com/thegrillstudios/ Follow Something Was Wrong: Website: somethingwaswrong.com  IG: instagram.com/somethingwaswrongpodcast TikTok: tiktok.com/@somethingwaswrongpodcast  Follow Tiffany Reese: Website: tiffanyreese.me  IG: instagram.com/lookieboo

In the world of DayZ, your most powerful tool isn't always the rifle on your back—it's the voice in your headset. This week, Andy and Dave explore the fascinating and often lethal world of in-game communication. We discuss how your choice of words can literally mean the difference between a trip to the coast or a new alliance, and why "No Mic, No Life" is a rule most veterans live by.We dive into the tactical side of VOIP, including using your voice as a "shield" to talk your way out of impossible standoffs or using it as a "weapon" to create auditory cover. We break down the "psyop" of using chatter to mask the sound of your footsteps or that tell-tale click of a grenade pin, and how to read the inflection of another player to tell if they are truly friendly or just waiting for you to open your inventory.From the unique social experiments that only happen in Chernarus to the high-stakes bluffs that can turn a squad of four away from your door, we cover why voice communication is the ultimate survival mechanic.Welcome to the essential channel for all things DayZ! We create content for anyone who loves the hardcore survival game, from fresh spawn newbies looking for a DayZ beginner guide to veteran players hungry for high-tier PVP, base building strategy, and insightful DayZ news and discussions on our DayZ podcast.Our two content pillars:

In this episode, Ash explores the importance of standing up for what is sacred and right, especially when it involves personal grief and family boundaries. She discusses how speaking out can disrupt comfort but is essential for authenticity and growth.

Episode 335: Navigating Public Information Campaigns and Crisis Comms with Cyndee Woolley Episode Summary In this episode of That Solo Life, hosts Karen Swim, APR, and Michelle Kane are joined by Cyndee Woolley, MBA, APR, President and Founder of C2 Communications. Together, they dive deep into the nuanced world of public information campaigns and crisis communications for local communities. While national headlines often grab the most attention, Cyndee explains why decisions made at county commission meetings and in local municipalities often have a more direct impact on our daily lives. Cyndee shares her extensive experience working with organizations like Waste Management and mosquito control districts to turn dry, often misunderstood topics into engaging community stories. From "bear-resistant carts" to turning landfill gas into energy, she illustrates how strategic messaging can cut through the clutter. The conversation also tackles the critical importance of crisis communications for small businesses and local leaders. Cyndee offers candid advice on why "owning it" and apologizing is often the best strategy when trust is broken, and why every PR pro needs to pass the "Mom Test" before releasing a statement. Whether you are a solo PR pro looking to better serve local clients or a communicator interested in the power of community engagement, this episode is packed with actionable insights on building trust and activating audiences. Episode Highlights [02:01] Public Information Campaigns: Cyndee discusses the challenges of getting communities to understand government services and how local decisions impact daily life more than national ones. [03:38] The Recycling Reality: Insight into the misinformation surrounding recycling and how tours and transparency can change public perception. [06:39] Creative Storytelling: How Cyndee used "bear-resistant carts" and landfill gas-to-energy stories to engage the public in waste management topics. [08:10] Crisis Communications for Small Business: Why even small organizations need a plan for when—not if—a crisis occurs, from employee misconduct to leadership failures. [12:12] The Power of the Apology: A look at real-world examples where refusing to apologize prolonged a crisis, versus how owning mistakes can help rebuild trust. [14:51] The "Mom Test": A simple but powerful metric for decision-making in crisis management—would your mom be proud of the action you are taking? [21:47] Case Study - Mosquito Control: How the Zika crisis transformed a quiet organization into a proactive communicator by opening doors to community leaders. [26:50] Activating Audiences: Why tangible, meaningful involvement (like planting gardens) beats passive information consumption every time. About Cyndee Woolley Cyndee Woolley, MBA, APR, is the President and Founder of C2 Communications. She has built her career on the principle that effective communication requires more than just data—it demands strategic messaging that resonates authentically. Cyndee specializes in community outreach and public information campaigns, helping organizations navigate complex challenges and build lasting trust with their stakeholders. She is a passionate advocate for the profession and a "giant nerd" when it comes to learning new story angles and tools. Connect with Cyndee: LinkedIn Profile Website: C2-com.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Stay Connected: Subscribe to the Podcast: Don't miss an episode! Subscribe on your favorite podcast platform to get the latest tips and tricks for your solo PR journey. Join the Community: Visit Solo PR Pro for resources, networking, and support designed specifically for independent communicators. Enjoyed this episode? Please leave us a review and share it with a colleague!

Adam and guest Travis Clark respond to your silly questions and opinions!

Speaker: Jesse Cota Series: DNA: Every Voice Matters  Date: 2/15/26 https://linktr.ee/themissionredlands http://www.themissionredlands.com

Episode Summary In a world increasingly driven by data, frameworks, and efficiency, are we losing the human element in public relations? This week, hosts Karen Swim and Michelle Kane tackle the critical need for brands to prioritize people over processes. They explore how the over-reliance on analytics, scripts, and rigid systems can lead to poor customer experiences and stifle professional growth. From the frustrations of automated service lines to the undervaluing of professional instinct and critical thinking, this episode is a passionate call for PR and communications pros to champion a more people-first approach in their strategies. Episode Highlights [01:39] The "Read the Room" Imperative: Why it's essential for PR professionals to craft messaging that respects the audience and current circumstances, ensuring we don't lose sight of the people we serve. [02:24] People as an Afterthought: A discussion on the troubling trend where frameworks, efficiency, and bottom lines overshadow the human connections that public relations is built on. [05:03] The Limits of Data: While data is important, it isn't everything. The hosts use a baseball analogy to illustrate the importance of gut instinct and human experience in decision-making. [07:01] The Decline of Critical Thinking: How rigid frameworks and an obsession with efficiency are hindering the development of critical thinking skills for both seasoned and emerging professionals. [08:49] The Practitioner's Dilemma: Navigating the conflict between people-led PR training and being measured by numbers, quotas, and processes that often ignore the human impact. [10:07] Lived Experience is Valuable: The importance of on-the-ground knowledge and why ignoring local insights in favor of broad data can lead to misguided strategies. [12:16] Critical Thinking Isn't Dead, It's Devalued: A powerful argument that smart people with innovative ideas are often unheard because organizations fail to make room for human intellect and nuance. Related Episodes & Additional Information For more resources and discussions tailored to independent PR professionals, explore the community and articles available at SoloPRPro.com. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Did this conversation resonate with you? Share this episode with a fellow PR pro who champions a people-first approach. Subscribe to "That Solo Life" on your favorite podcast platform and leave us a review to help others find the show.

Supersize You Annual Challenge Day 47: Speak Up...Your Voice Matters! Join us every day in 2026 for a quick challenge that is all about you Improving and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions and share your wisdom! #supersizeannualchallenge #doonethingeverydaytosupersizeyou #annualchallenge #confidence #supersizeyouannualchallenge #supersizeyouchallenge #loveyourselffirst #howtreatyourself #confidenceinaction #buildconfidence #beyou #speakup #useyourvoice #shareonething #confidencethroughcompetence

Supersize Your Business Annual Challenge Day 47: Speak Up...Your Voice Matters! Pop here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #supersizechallenge #supersizeyourbusinessannualchallenge #supersizeyourbusinesschallenge #rewireforconfidence #confidence #secretstrategyforsuccess #masteronething #confidencethroughcompetence #speakup #yourvoicematters #perspectivebuildsconfidence #strengthenthemuscle #useyourvoice #shareyourPOV

The 2018 Battle Creek Housing Master Plan gathered a lot of data to direct policy and decision making in the city. Now, eight years later, it's time to revisit the topic and see how things have changed. Darcy Schmitt from the City of Battle Creek talks to Community Matters about how you can help provide input toward updates to the Master Plan and the future of housing in the city. The next public input session will be held on Thursday, February 19 from 5:30 - 7:30 PM at the City of Battle Creek Department of Public Works in Conference Room 214, located at 150 S. Kendall St. Food and beverages will be served. ABOUT COMMUNITY MATTERSFormer WBCK Morning Show host Richard Piet (2014-2017) returns to host Community Matters, an interview program focused on community leaders and newsmakers in and around Battle Creek. Community Matters is heard Saturdays, 8:00 AM Eastern on WBCK-FM (95.3) and anytime at battlecreekpodcast.com.Community Matters is sponsored by Lakeview Ford Lincoln and produced by Livemic Communications.Do you have a non-profit you'd like to hear highlighted on Community Matters? Go to our website and let us know!

In this episode of The Impostor Syndrome Files, we talk about where confidence comes from. My guest this week is Jennifer Sahady, a personal finance expert, speaker and passionate advocate for financial literacy and gender equity. In a field that hasn't always welcomed women or fresh perspectives, Jennifer shares how she's charted her own path by focusing on service, curiosity and the quiet power of believing that her voice matters too.We talk about why so many of us wait to speak up until we feel like an “expert,” and how that silence can cost others the benefit of our unique insights. Jennifer shares how she's navigated self-doubt in male-dominated spaces, and why imperfect action is a courageous step toward change. We also explore the importance of mental space, daily reflection and surrounding yourself with people who energize rather than drain you.About My GuestJennifer is an accomplished public speaker and expert in personal finance. She delivers memorable and impactful presentations customizing her financial wellness message to a wide variety of audiences from high school students to executives. Jennifer has delivered presentations at Fortune 500 Companies including jetBlue, Barclays and Sony. Jennifer is a 2025 PLANADVISER Emerging Leader Winner, a 2025 NAPA Woman of Excellence Winner and has won the RAC Award with her clients in 2025 and 2024. Jennifer was a featured TEDx speaker on Money and Relationships. Jennifer has spoken at the Bryant Woman's Summit three times. Jennifer has spoken at the Providence and Worcester Chamber of Commerce. Jennifer is currently a Senior Financial Wellness Consultant on MMA's Retirement Services team and a small business owner. Jennifer graduated Summa Cum Laude from Bryant University and has an extensive background in financial education. Jennifer holds the FINRA Series 7, 63 and 66 licenses as well as the CFP, CPFA, CRPC and AIF. ~Connect with Jennifer:YouTube: https://youtu.be/CGttIHnfBbE?si=qfOIoFOWmFVkPwKz LinkedIn: https://www.linkedin.com/in/jennifer-sahady ~Connect with Kim and The Impostor Syndrome Files:Join the free Impostor Syndrome Challenge:https://www.kimmeninger.com/challengeLearn more about the Leading Humans discussion group:https://www.kimmeninger.com/leadinghumansgroupJoin the Slack channel to learn from, connect with and support other professionals: https://forms.gle/Ts4Vg4Nx4HDnTVUC6Join the Facebook group:https://www.facebook.com/groups/leadinghumansSchedule time to speak with Kim Meninger directly about your questions/challenges: https://bookme.name/ExecCareer/strategy-sessionConnect on LinkedIn:https://www.linkedin.com/in/kimmeninger/Website:https://kimmeninger.com

What if marketing didn't ask you to perform, but to tell the truth?In this episode of the Sacred Changemakers Podcast, I'm joined by Eli Natoli, marketing mentor, author, and host of the Marketing Your Truth podcast. Eli's work offers a refreshingly human approach to business growth, one that honors integrity, clarity, and the lived experience of the person behind the work.We explore how much traditional marketing quietly pulls people away from themselves, rewarding performance over presence and urgency over resonance. Eli breaks down some of the core assumptions many purpose-driven entrepreneurs have inherited—and offers a simpler, more honest way forward. One rooted in service, trust, and being genuinely understood rather than constantly visible.This is a grounded, insightful conversation for coaches, creatives, and changemakers who care deeply about their work but resist marketing as it's usually taught, and who sense that growth can happen without hustle when strategy honors the human on both sides of the exchange.About Eli NatoliEli Natoli is a marketing mentor, author, and host of the Marketing Your Truth podcast. Through her Service First Framework, she helps purpose-driven experts articulate their true voice, simplify how they share their work, and invite clients with integrity, so growth emerges from honesty rather than performance.Learn More About Today's GuestEli's website ****→ https://elinatoli.comEli's book Service First→ https://www.elinatoli.com/elevateEli on LinkedIn → https://www.linkedin.com/in/elinatoli/About the HostJayne Warrilow is the founder of Sacred Changemakers, a global community and learning space exploring the intersection of human resonance, regenerative change, and conscious leadership.Learn more at sacredchangemakers.com

Silent Risk: How Corporate Citizenship Navigates the Storm of Social Upheaval Episode Summary In today's polarized and fast-moving world, organizations often struggle with determining when to speak up and when to stay silent. In this episode of That Solo Life, Karen Swim, APR and Michelle Kane tackle the complex issue of corporate communication during times of social unrest and public crisis. They explore the critical difference between advocacy and activism, and why ignoring major events can sometimes be riskier than taking a stance. The discussion delves into how internal audiences—your employees—are often the most impacted by a company's silence. Karen and Michelle provide practical advice for PR pros and communicators on guiding clients through these tricky waters, emphasizing that while you don't need to comment on every headline, you must always advocate for the humanity and safety of your people. Tune in for a thoughtful conversation on navigating the nuance of corporate responsibility in modern times. Episode Highlights [01:53] Introduction to the topic: Navigating corporate silence during times of unrest. [03:08] The shift during COVID: How expectations for corporate citizenship have evolved. [04:26] Identifying your first audience: Why employees matter most when deciding to speak out. [05:26] Advocacy vs. Activism: Understanding the distinction and why every company needs to engage in advocacy. [06:53] The impact of local events: How safety concerns affect employee morale and mental health. [08:41] The bottom line: Why employee well-being is directly tied to profit and organizational health. [12:28] Back to basics: Using ethical principles and core values as a decision-making prism. [15:19] Empowering employees: How autonomy builds trust and stronger customer service. [19:26] The PR pro as "Risk Translator": Our role in guiding leadership through uncertainty. [20:58] Self-care for communicators: The importance of refilling your own cup so you can lead with clarity. Related Episodes & Additional Information PR News Article: Silence, Statements or Stands: What the Minnesota ICE Crisis Reveals About Corporate Activism PR News Article: Silence Used to Feel Safer. It Isn't Always. Not Anymore. Solo PR Pro Website:soloprpro.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't navigate the solo life alone! Subscribe to That Solo Life on your favorite podcast platform so you never miss an insight. If you found value in today's discussion, please leave us a review and share this episode with a colleague who needs to hear it. Join the conversation and connect with your community at soloprpro.com.

In this episode of Scene + Herd, B+LNZ's Policy Staff demystify the submission process and show farmers how to turn everyday experience into compelling evidence. They outline five steps for writing clear, relevant submissions. If you've ever felt overwhelmed by consultation documents, this is your go‑to guide. How to write a submission: farmer guide.    

That Solo Life, Episode 332: Why AI Search Optimization Matters for PR Episode Summary In this episode, Karen and Michelle are joined by Doug Simon, CEO of D S Simon Media, to explore the transformative impact of artificial intelligence on the public relations landscape. Doug shares invaluable insights on how AI is fundamentally changing content discoverability and why PR professionals, especially solo practitioners, must adapt to stay relevant. He discusses the shift to AI-powered search, the importance of optimizing content to answer audience questions, and how this new reality validates the long-standing PR principle of human-centric communication. Tune in to learn practical strategies for leveraging AI, insights from a recent survey of TV producers, and why your brand's own experts may be your most powerful spokespeople in the age of AI. Episode Highlights [04:16] The Transformative Role of AI in PR: Doug explains that leveraging AI is no longer optional but a requirement for modern PR. He discusses how AI impacts everything from content creation and research to enhancing brand discoverability. [06:24] AI as a Force Multiplier for Solos: Learn how solo practitioners can use AI as a powerful "intern" to extend their capabilities, from brainstorming and content drafting to design and strategy. [08:20] Optimizing Content for AI Search: The key to discoverability is answering the questions your audience is asking. Doug shares a case study with the Fragrance Foundation on how to identify these questions and integrate them into your PR and content strategy. [11:04] What TV Producers Want: Doug reveals preliminary findings from his company's survey on how TV producers are using AI. A key stat: 62% are more likely to run a story if it's optimized for AI search. [17:14] AI Validates Human-Centric Storytelling: The hosts and Doug discuss the irony that AI is forcing brands to communicate more humanly—ditching jargon and focusing on authentic storytelling that answers real questions. [19:01] The Power of Internal Spokespeople: Discover why, in the age of AI, using your organization's own experts for media campaigns can be more effective than hiring third-party influencers, leading to more earned media and stronger brand association. [22:27] A Final Word for Solos: Doug encourages solo practitioners to take a moment to recognize their accomplishments before diving back into the work of helping their clients succeed. About Doug Simon Doug Simon is the founder and CEO of the award-winning firm, D S Simon Media. A recognized innovator in broadcast public relations, his company created the industry's first AI-powered broadcast media tour. With a background that includes working at NBC Sports and becoming an "accidental entrepreneur" on July 4, 1986, Doug has been at the forefront of media communications for nearly four decades. He is a frequent speaker and expert on the intersection of AI, media, and public relations. Related Episodes & Additional Information Connect with Doug Simon on LinkedIn Email Doug: DougS@DSSimonMedia.com Learn more about D S Simon Media Episode 329: The New Alphabet of PR: From AEO to PESO Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. We hope this episode was valuable! Please subscribe, leave a review, and share it with a fellow solo pro.

In this episode of Home Health Revealed, host Hannah Vale sits down with hospice physician and national educator Dr. Lauren Templeton to unpack why every hospice and home health professional's voice matters in advocacy, quality, and compliance. Drawing on her work with the Pennant Group, Weatherbee Resources, and national organizations, Dr. Templeton shares practical ways bedside clinicians, leaders, and medical directors can influence hospice regulations at the community, state, and federal levels. You'll hear how engaged hospice physicians serve as the “number one compliance officer,” what meaningful documentation looks like when audits are inevitable, and why understanding the “why” behind the rules transforms quality and compliance from a checkbox task into a strong foundation for patient care. Dr. Templeton also highlights education pathways—from hospice boot camps and webinars to state associations and national alliances—that help teams strengthen eligibility decisions, interdisciplinary documentation, and day-to-day operations. Whether you're a hospice medical director, administrator, nurse, or quality leader, this conversation will equip you to advocate more confidently, engage your physicians more effectively, and protect both your patients and your organization in a rapidly evolving regulatory environment. Chapters (00:00:02) - Home Health Revealed: Lauren Templeton(00:01:41) - My Voice Really Matters in Advocacy(00:07:16) - What educational opportunities exist for hospice professionals in quality and compliance?(00:13:41) - What Does an Engaged Hospice Physician Look Like?(00:17:51) - Have I Got What You Need For Your Hospice?(00:18:35) - Your voice does matter

What if we stopped underestimating children and started listening to them as leaders?In this episode, Ashley sits down with Leah Ellis, founder of the Society of Child Entrepreneurs, for a powerful conversation about youth empowerment, creativity, and what true intergenerational leadership actually looks like.Leah challenges the belief that children should wait their turn to lead. Instead, she shows what happens when kids are trusted with real responsibility, real decision-making power, and real-world learning through entrepreneurship. This conversation is for parents, educators, nonprofit leaders, and anyone rethinking how we prepare the next generation to lead with confidence, curiosity, and courage.Share with a FriendKnow a parent, educator, or leader rethinking how we empower young people? Share this episode. It might change how they see leadership - at every age.Guest Appearing in This EpisodeLeah Ellis: https://societyofchildentrepreneurs.org/ Founder, Society of Child Entrepreneurs and championing youth-driven leadership, entrepreneurship, and financial literacy for the next generation.

Teaching Clients The Value Of Patience In PR Episode Summary In this episode of That Solo Life, Karen Swim and Michelle Kane tackle a common frustration for PR professionals: managing unrealistic client expectations. We have all heard the requests to "make it go viral" or "get us on the Today Show" immediately. While these aren't bad goals, they are often the wrong strategy for sustainable business growth. Karen and Michelle discuss why public relations isn't failing, but rather why clients might be hiring pros for the wrong reasons. They explore the "shiny object" syndrome and why one-hit wonders rarely build lasting credibility. The conversation digs deep into the psychology of the client relationship, revealing how impatience often stems from fear and a lack of trust. You will learn how to build trust during the business development phase, how to proactively address objections, and why you must be willing to walk away from business that forces you to work in panic mode. Episode Highlights 01:41 – The Core Issue: Karen introduces the topic: PR isn't failing, but clients may be hiring you for the wrong reasons or with the wrong understanding of the industry. 02:12 – The "Viral" Trap: Michelle discusses the common client desire for instant fame and why hitting a specific trade publication is often far more valuable than a flash-in-the-pan viral moment. 03:35 – Sustainability vs. Visibility: Why a single hit on a morning show doesn't equate to long-term credibility or sustainable business impact. 05:34 – Rocking the Boat: The importance of educating clients and setting the right expectations early, even if it feels risky during the sales process. 07:50 – The Trust Factor: Karen identifies that client impatience is often a symptom of distrust or fear about their investment, and how pros can address this head-on. 12:47 – Honesty Wins: Why telling a client "no" regarding unrealistic timelines (like speaking engagements) actually builds your authority and trust. 14:20 – Protecting Your Peace: A reminder never to let a client's lack of patience force you into working under pressure and panic. Related Episodes & Additional Information Website: Visit Solo PR Pro for more tools, resources, and community for independent PR practitioners. Join the Community: Connect with other solo pros and get the support you need to navigate your business journey. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't forget to subscribe to the podcast so you never miss an insight! If you found value in today's discussion, please leave us a review and share this episode with a colleague who needs to hear it. Your support helps us continue to bring you the best advice for your solo journey.

How Solo PR Pros Can Use RFPs To Land New Business Episode 330 Episode Summary In this new year, many independent communications professionals are often looking for ways to make some noise and grow their businesses. For some, that path may lead to the dreaded Request for Proposal (RFP). In this episode of That Solo Life, Karen Swim, APR, and Michelle Kane tackle the topic we all "love to hate." While RFPs can sometimes feel like a heavy lift for a solo practitioner, they remain a vital avenue for securing work with corporations, government entities, and nonprofits. Karen and Michelle break down how to stop fearing the process and start strategizing for success. They discuss the importance of discerning which opportunities are worth your time, how to humanize a sterile bidding process, and why relationships often trump qualifications on paper. Whether you are looking to streamline your proposal workflow with an asset library or wondering how to use AI as a thinking partner, this episode offers practical tips to help you turn the RFP process from a burden into a winning business strategy. Episode Highlights [00:01:26] The Necessary Evil: Introduction to RFPs as a topic and why they are a valid pathway to new work in the current business climate. [00:03:24] decoding the "Cattle Call": Distinguishing between different types of RFPs—from government contracts to open calls on PR sites—and determining which are worth the effort. [00:04:51] The Human Element: Why you should always try to move beyond the document to have a personal conversation or "discovery call" before submitting. [00:05:37] Red Flags and Alignment: How to spot budget mismatches early and decide if a prospect aligns with your values before you write a single word. [00:09:32] Streamlining the Workflow: Tips for building a "library of assets," including case studies and testimonials, so you never have to start a proposal from scratch. [00:10:15] AI as a Strategist: Using artificial intelligence to perform SWOT analyses on prospective clients to demonstrate big-picture thinking in your response. [00:14:47] Standing Out Visually: How to use creative elements, visuals, and even audio/video to showcase your personality and brand alignment. Related Episodes & Additional Information Solo PR Pro Blog: How to Evaluate RFP Opportunities Solo PR Pro Blog: Succeeding at Business Development in a Tough Year Episode 313: Strategies for Securing New PR Business   Join the conversation and share your own RFP success stories (or horror stories) with the community. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Ready to take your solo business to the next level in 2026? Don't navigate this journey alone! Subscribe to the Solo PR Pro Youtube channel for That Solo Life episodes and actionable tips and insights. If you found value in today's discussion about RFPs, please leave us a review and share this episode with a fellow communication professional.

That Solo Life, Episode 329: The New Alphabet of PR - From AEO to PESO Episode Summary In this highly anticipated episode of That Solo Life, hosts Karen Swim, APR and Michelle Kane welcome industry legend Gini Dietrich, founder of Spin Sucks and creator of the PESO Model. Together, they dive deep into the current state of public relations and what lies ahead for 2026. The conversation tackles the pervasive topic of AI, moving beyond simple prompting to discuss how PR pros can teach clients to integrate AI into their workflows strategically. Gini addresses recent online debates regarding the evolution of the PESO model, emphasizing the importance of critical thinking in our industry. The trio also explores the concept of "Visibility Engineering"—how to ensure your brand shows up in AI-generated search answers through robust owned and earned media strategies. Finally, they remind listeners that despite technological advances, human storytelling remains the heart of the profession. Episode Highlights [01:52] Gini discusses the current landscape of PR and the ubiquity of AI. [02:28] Addressing the critics: Has the PESO model really not been updated in a decade? Gini sets the record straight. [05:54] The opportunity for PR pros in 2026: Teaching clients how to incorporate AI into systems and workflows, not just how to prompt. [09:20] The new SEO: Whether you call it AEO, GEO, or AIO, the goal is showing up in AI search answers. [11:42] How AI search actually rewards genuine thought leadership rather than keyword stuffing. [13:33] Visibility Engineering: How to engineer the robots to ensure your content answers the contextual questions your audience is asking. [15:41] Why storytelling and engaging hearts and minds will never go out of style (featuring a nod to A Christmas Story). About Gini Dietrich Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model© and has crafted a certification for it in collaboration with USC Annenberg. She has run and grown an agency for the past 19 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast. She also holds "legend" status on Peloton. Related Episodes & Additional Information Visit Spin Sucks for resources on the PESO Model and professional development. Connect with Gini on LinkedIn for daily insights. Forbes Article: Why AEO Is The Future Of SEO And How To Master It Episode 292: Utilizing Zero Click Conent for Better Engagement Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Don't keep it to yourself! If you found value in today's discussion, please subscribe and share this episode with a fellow PR pro. Helping us spread the word ensures we can continue bringing you legendary guests and actionable advice. Listen now on your favorite podcast platform

That Solo Life Episode 328: The Power of Purpose-Driven Branding with Cat Holt Episode Summary This week, Karen and Michelle are joined by Catherine "Cat" Holt, a seasoned marketing executive with over 25 years of experience building major US brands. Cat shares her journey from the corporate world to founding her own company, driven by a desire to help businesses create purpose-driven cultures. She offers a masterclass on aligning a company's internal values with its external brand message to build a strategic business asset. The conversation also explores how women in their 40s are reshaping their careers, the democratizing power of AI in communications, and the critical importance of women supporting each other to foster community and shared success. Episode HighlightsCa [01:12] From Corporate to Founder: Cat explains why she left a successful corporate marketing career in 2021 to start her own company. [03:51] The Great Reassessment: A look at the trend of women in their 40s reevaluating their priorities to seek more meaning and fulfillment in their professional lives. [08:06] Building a Purpose-Driven Culture: Cat breaks down the concept of purpose-driven branding and how to get started. [09:56] Aligning Inside and Out: Learn how to connect your company's internal culture and values with your external brand messaging for authentic impact. [10:24] Behind the Scenes of Dr. Rick: Cat gives an inside look at the creation of the famous "Dr. Rick" campaign, highlighting the power of honesty and relatability in advertising. [16:40] Brand as a Business Asset: Shifting the perspective from brand as a marketing function to a core strategic asset that drives growth. [27:37] AI as a Communication Equalizer: How artificial intelligence is democratizing brand management and communication, opening doors for solo practitioners. [30:31] Shaping the Future of AI: A call for more women to get involved in AI engineering to ensure the technology is inclusive and representative. [33:42] Finding Your "Female Posse": The undeniable value of women creating supportive communities and championing each other in the workplace. About Catherine Holt Cat Holt is the architect behind one of the most enduring and beloved campaigns in insurance history — Dr. Rick for Progressive Insurance. With a rare blend of strategic rigor and creative soul, Cat has helped legacy brands evolve, challenger brands emerge, and leadership teams navigate the unknown. Today, as President & CEO of Coologee, Inc., she brings that same clarity and courage to companies facing transformation, uncertainty, or opportunity. Connect with Cat on LinkedIn: https://www.linkedin.com/in/catkolodij/ Resources & Additional Information Cat Holt Website: Coologee, Inc. Cat Holt Newsletter: Brand is Business Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

That Solo Life, Episode 327: That Solo Life Looks Back at 2025 Episode Summary As 2025 comes to a close, it's the perfect time to reflect on the trends, challenges, and bright spots that defined the year for communications professionals. In this special year-end episode, hosts Karen Swim and Michelle Kane look back at their favorite moments from the podcast and the industry. They discuss the rapid evolution of AI from a shiny new object to a practical tool, highlighting the returning emphasis on the human element in communications. The conversation also addresses the rise of new social platforms like Threads, the power of community in overcoming adversity, and the growing trend of PR pros sharing their knowledge and experience more openly. Join them for a thoughtful recap of the year's key lessons and a hopeful look forward to what 2026 may bring for solo practitioners. Episode Highlights [02:18] The Evolution of AI: How perceptions of AI have shifted from a job replacement threat to a valuable tool that requires human intelligence and creativity. [04:24] Favorite Guest Moments: Remembering standout conversations with guests like Melissa Vela-Williamson on branding and bravery, and Jess Sato on finding your "big idea." [06:47] The Rise of Threads: Why Threads became a refreshing and rebellious bright spot in the social media landscape for communicators this year. [09:31] The Power of Community: A discussion on how challenges in 2025 strengthened professional and personal communities, leading to more connection and mutual support. [12:10] A Shift Towards Analog?: Observing a growing desire for in-person connection and tangible experiences in a digital world. [13:17] PR Pros on LinkedIn: Celebrating the trend of practitioners opening up, sharing processes, failures, and wins to help the entire industry learn and grow. [15:20] A Look Ahead to 2026: Carrying the lessons of connection and transparency into the new year. Related Episodes & Additional Information In this episode, Karen and Michelle mention several past guests who provided valuable insights throughout the year: That Solo Life, Episode 308: Branding, Bravery and Breaking Through with Melissa Vela-Williamson  That Solo Life, Episode 296: The Big Idea with Jess Sato That Solo Life, Episode 284: How PR Pros Can Use an Audit to Unlock Social Media Success with Nicole Lauren Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Thank you for listening to our final episode of 2025! If you found value in our conversations this year, please help us grow by sharing this episode with a colleague. Don't forget to subscribe and leave us a five-star review on your favorite podcast platform. We'll be back in 2026 with more great guests and insights to help you thrive. Happy New Year

That Solo Life, Episode 326: A Holiday Wish List for PR Pros Episode 326 Summary As the year winds down, hosts Karen Swim, APR, and Michelle Kane take a moment for a lighthearted yet insightful discussion about what they're wishing for all solo PR pros in the coming year. This isn't your typical list of gadgets and software; instead, it's a heartfelt collection of the intangible gifts that truly matter for independent practitioners. From the confidence to own your value and the assertiveness to stand your ground to a slate of clients who bring you joy, this episode is about setting the stage for a more fulfilling and successful year. Karen and Michelle also discuss the importance of rediscovering fun, embracing creativity without limits, and finding joy in your work. It's a dose of holiday cheer and professional encouragement wrapped into one, reminding every solo that they deserve to thrive. Episode Highlights [02:26] - Introducing the PR Pro's holiday wish list. [02:43] - Wish #1: Focusing on and communicating your value. [03:56] - Wish #2: Gaining the confidence to own your expertise and charge what you're worth. [04:47] - Wish #3: Cultivating assertiveness (not aggression) to stand up for your work. [06:09] - Wish #4: Attracting a slate of clients that brings you joy and fulfillment. [08:35] - Wish #5: Rediscovering the joy in your work after a challenging few years. [09:38] - Wish #6: Bringing more fun and wild creativity back into your professional life. [12:11] - Final thoughts on replenishing your creative energy and being good to yourself. Related Episodes & Additional Information As you reflect on these wishes, below are a few of our most popular episodes. We hope you find helpful hints to make your wishes a reality in the new year. Episode 307: Media Under the Influence Episode 323: Confidence, Capability and Why PR Needs More Collaboration Episode 300: How to Manage Sticky Situations in PR Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. What's on your professional wish list for the upcoming year? Hit us up on social media and let us know. We'd love to hear from you!

That Solo Life, Ep. 325: Why PR Pros Need To Master Telling Their Own Story Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into how the rapid rise of AI is transforming the PR landscape. They discuss why it's more vital than ever for solo PR pros to assert their unique value and own their professional narrative. The conversation covers the importance of personal branding, communicating your actual impact to clients, and leveraging your expertise in an era when technology is reshaping the industry. Listeners will gain actionable advice on standing out, building authority, and telling stories that reflect the real depth of public relations work. Episode Highlights [00:25] Warm welcomes and setting the stage: the hosts share how positive routines and community set the tone for solo work. [01:25] Spotlight on AI in PR: How artificial intelligence is changing the game, what it means for solo pros, and why human expertise still leads. [03:30] The Value Conversation: Why PR pros must own their value and show how their work creates true impact beyond media placements. [06:33] Personal Branding Matters: The art of telling your own story, building authority, and becoming visible in a tech-focused era. [09:13] Elevating the Profession: Taking control of the PR narrative in the age of AI and why ethics and expertise should come from within the industry. [11:44] Action Steps: Practical ways to amplify your voice, claim your expertise, and connect with the clients who truly value your work. Like this episode? Don't miss these popular episodes from That Solo Life: Episode 319: Succeeding at Business Development in a Tough Year Episode 322: The Rise of Rage Farms and Coordinated Disinformation Episode 312: Going Big by Going Small: Hidden Gold for PR Pros Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   If this episode inspired you or gave you new ideas, we'd love to hear from you! Share your thoughts, stories, or questions by reaching out at SoloPRPro.com or connecting with us on social media. Don't forget to subscribe to "That Solo Life," leave a review, and tell a fellow solo pro about the show—your voice helps build and empower our community!

That Solo Life, Episode 324: Celebrating and Leveraging Your Milestone Moments Episode Summary This special bonus episode of "That Solo Life" features a rebroadcast from the Smart Talk Series, where host Melissa Vela-Williamson interviews our very own Karen Swim. Dive into a powerful conversation about the importance of celebrating personal and professional milestones. Karen shares insights from her unique career journey, which started in healthcare and sales before she found her calling in public relations. The discussion explores how to reframe challenges, like the COVID-19 pandemic, as "Black Swan" events that can open doors to fresh starts and significant growth. Listeners will learn actionable strategies for building a solution-oriented mindset, the importance of self-promotion, and why every solo practitioner needs to recognize their own value. This episode is packed with real talk and practical advice for navigating your career with confidence and optimism. Episode Highlights (02:35) A Winding Path: Karen discusses her unconventional journey into the world of public relations. (07:43) The Power of Positivity: Learn why being solution-oriented and optimistic is crucial for business success. (08:29) Tuning Out Toxicity: Actionable tips for consciously curating the content you consume and protecting your mindset. (13:34) A Milestone Moment: How the COVID-19 pandemic became a catalyst for career transformation and new perspectives. (16:30) Embracing Black Swan Events: Turning unexpected challenges into opportunities for growth and reinvention. (21:46) Community for Indies: A look inside Solo PR Pro, the professional membership community for independent PR professionals. (37:47) Know Your Worth: The common tendency to underestimate abilities and the critical need for self-promotion. (39:05) Raise Your Rates: A direct encouragement for solo pros to charge what they are worth. (42:11) A Healthy Mindset: The importance of maintaining your mental, physical, and spiritual well-being to thrive as a professional. Related Episodes & Additional Information In this episode, Karen Swim was a guest on the Smart Talk series podcast, hosted by Melissa Vela-Williamson, M.A., APR, Fellow PRSA, CDP. To learn more about Melissa's work and discover other communication topics, visit mvw360.com. Check out the resources and community for independent PR professionals at soloprpro.com. Find Melissa Vela-Williamson's books on Amazon. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Did this episode resonate with you? Don't keep it to yourself! Share it with a fellow PR pro who needs to hear it. Subscribe to "That Solo Life" on your favorite podcast platform and leave us a review—it helps other professionals discover the show.

That Solo Life, Episode 323: How to Identify, Land, and Retain Sponsorship Deals Episode Summary In this episode, Karen Swim, APR, and Michelle Kane welcome back Anetra Henry, founder of Anetra Henry Consulting. Anetra brings her expertise in nonprofit sponsorships to the table, guiding solo PR pros and communicators through each step of the sponsorship journey. The conversation covers the essentials: identifying aligned sponsors, developing sustainable strategies, managing relationships, and understanding the real costs and rewards of sponsorship. Whether you're new to sponsorship deals or want to deepen your approach, this episode is packed with insights, practical advice, and wisdom from the frontlines of nonprofit development and communications. Episode Highlights [01:13] Anetra shares her career update and the relaunch of Anetra Henry Consulting, focusing on helping nonprofits secure sustainable revenue through corporate sponsorships. [03:32] Adjusting sponsorship strategies in the face of industry shifts and navigating workforce and philanthropy changes. [04:39] Why most nonprofits overlook ongoing sponsor relationships and the pitfalls of only thinking about annual galas. [05:08] Viewing corporate sponsorship as a reliable stream of income and integrating it into long-term planning. [06:05] The communicator's role in sponsorship: leveraging storytelling and impact reports to retain and nurture sponsors. [09:10] Managing PR crises and evaluating potential sponsors: assessing reputational risk and the importance of thorough vetting. [14:30] The four most common sponsor “personality types” and how to work effectively with each: The Fisher, The Decisive, The Egocentric, and The Infiltrator. [19:39] Understanding the true cost of sponsorship management for nonprofits and associations—what every dollar really takes to earn. [22:57] Are nonprofits embracing AI? The current landscape and smart ways to use AI for prospecting and admin without losing a human touch. [26:09] Balancing the heart and business of nonprofit work: reminders for communicators and PR pros who serve mission-driven organizations. [28:47] Anetra's advice for listeners: take care of yourself, know your value, and support nonprofits while maintaining sustainable business practices. [28:48] How to connect with Anetra: her website, LinkedIn, and book for practical guidance on sponsorship success. About Anetra Henry Anetra Henry is the founder of Anetra Henry Consulting, where she helps nonprofits and associations secure strategic, sustainable corporate sponsorships. With over 20 years of experience in nonprofit growth, sponsorship strategy, and communication, Anetra partners with organizations to develop actionable plans that bolster revenue and impact. She is also the author of the “Sponsorship Success Guide,” designed for purpose-driven teams seeking reliable funding and practical tools. Please connect with Anetra on LinkedIn.   Related Episodes & Additional Information Get your copy of Anetra's book: Sponsorship Success Guide Episode 254: The Work of Diversity, A Conversation with Anetra Henry Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape. Enjoyed this episode? Let us know! Subscribe and leave us a five-star review on Apple Podcasts, Spotify, or your favorite platform. Share this episode with your colleagues, connect with Anetra for more support, and help us empower more Solo pros to thrive in their businesses and communities.

What if your voice isn't just a preference… but a Divine instrument?In today's powerful episode, Elaine welcomes Lorena Tambini, a former recruiter to billionaires turned democracy defender who is helping people reclaim their voice, discern truth from noise, and participate in democracy without fear, overwhelm, or political labels.This conversation is an invitation to remember that your voice matters — not because of volume, persuasion, or politics — but because it is how The Divine moves through you.Lorena shows us how to stay informed without spiraling, how to talk to friends and family in polarizing times, and why listening is often the most revolutionary act of all.If you've ever hesitated to speak up, questioned your impact, or struggled to navigate today's chaotic information landscape, this episode will reconnect you with your inner truth, your power, and your ability to shape the world around you.Guest Bio — Lorena TambiniLorena Tambini is a trauma-informed platform coach and strategist who blends news, humor, grounding practices, and emotional awareness to help people navigate politics and media without losing themselves.She is politically agnostic, values truth over labels, and is building a powerful movement called A Fresh Start for America, empowering people to find their voice, discern real information, and take aligned action from a place of confidence, clarity, and compassion.Her work helps people step out of overwhelm and into empowered participation — without rage, confusion, or fear.Episode Highlights (with Timestamps)00:00 – Why your voice is a sacred act of self-honorElaine opens with the shocking statistic that more than 60% of people silence themselves every day — and explains why holding back your truth disconnects you from Divine alignment.00:02 – Meet Lorena TambiniA former recruiter to billionaires turned democracy advocate, Lorena blends news, laughter, and grounded coaching to help people stay informed without being manipulated.00:04 – The 3-breath I AM / CONSCIOUSNESS practiceElaine leads the audience through her signature breath, followed by a powerful shared Intention that sets the vibration for the conversation.00:08 – Lorena's vision: crowds of people finally feeling safe to express themselvesShe shares a beautiful intuitive image of people coming together with joy, safety, and authenticity.00:10 – How social media turned us into performers instead of humans00:13 – Why the news is designed to enrage you00:16 – Tools for finding REAL information00:17 – Your voice matters more than you think00:20 – “What do the people want?” — Lorena's vision for A Fresh Start for America00:21 – Lorena defines abundance00:23 – The symptom it's time to reclaim your voice00:27 – Turning trolls into allies00:29 – What must change inside before your voice can change the world00:33 – Baby steps to reclaim your voice00:39 – Lorena's free gift: The Archetype Quiz + Personalized Visualization00:42 – How to support LorenaConnect with Lorena...

This is a part of a special series of conversations with amazing leaders, recorded onsite during the ITNation Connect Global Conference.  Dan Wensley, CEO of the Global Technology Industry Association (GTIA), and MJ Shoer, GTIA's Chief Community Officer share the story behind the branding and launch of GTIA—a move grounded in a sharpened mission: to deliver a focused, vendor-neutral, globally connected community where every voice truly matters.    Highlights: Dan emphasizes that belonging to a united channel community is more important than ever as the industry navigates rapid AI-driven change.   GTIA's role as an unbiased and neutral place, “where the IT Channel connects and grows.” MJ states explains the imperative to provide clear messaging, practical resources, and data-driven insights, including the GTIA Channel Economic Tracker.  MJ on GTIA's challenge and opportunity: “We have a purpose, we have a mission—now we must harness it.” The future outlook for GTIA, including the growing global reach of the association, and insights on future-proofing your business with a focus on customer success. Dan provides perspective, "Be inspired. you are changing businesses"   Time Stamps: Part 1: Dan Wensley — 00:37 Part 2: MJ Shoer — 26:14 

That Solo Life, Ep. 322: The Rise of Rage Farms and Coordinated Disinformation Episode Summary In this eye-opening episode, hosts Karen Swim, APR and Michelle Kane tackle the disturbing trend of "rage farms" and the growing industry of disinformation-as-a-service. Stemming from a recent article by Mark Schaefer, they explore how coordinated, anonymous online attacks are manufactured to create controversy, manipulate public opinion, and inflict real-world financial and reputational damage on brands. Karen and Michelle discuss the infamous Cracker Barrel rebrand incident as a prime example of how a small number of fake accounts can ignite a firestorm that appears to be a massive public outcry. They delve into the sinister motivations behind these campaigns, from profiting off stock market dips to sowing general discord. As PR professionals, it's crucial to understand that these are not random bots but calculated attacks. The hosts emphasize the responsibility of PR pros to prepare for these threats, the need for brands to pause before reacting to online outrage, and the importance of verifying information sources. This episode is a critical listen for any communicator navigating the modern digital landscape. Episode Highlights [01:42] Introducing the concept of "rage farms," as detailed by Mark Schaefer. [03:39] The emergence of "disinformation-as-a-service" and coordinated, anonymous attacks. [04:14] Case Study: How the Cracker Barrel rebrand controversy was manufactured by a small number of accounts. [05:15] The financial motivations behind rage farms, including short-selling stocks. [06:36] Why brands should "take a beat" to investigate the source of online outrage before reacting. [07:55] The role social media platforms play and their lack of incentive to stop the spread of disinformation. [09:17] The importance of individual responsibility in not spreading unverified information. [12:51] A proactive strategy for PR pros: using AI to run crisis simulations and test messaging against disinformation campaigns. Related Episodes & Additional Information Article by Mark Schaefer (As mentioned in the episode) - Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Did this episode resonate with you? Share it with a fellow PR pro who needs to hear it! Don't forget to subscribe to That Solo Life on your favorite podcast platform and leave us a review. Your support helps us continue to create valuable content for the solo community. Visit soloprpro.com to let us know what topics you want us to cover next.

That Solo Life Episode 321: What We're Reading for Focus, Laughs and Professional Development  Episode Summary For busy PR and marketing professionals, finding time to read—whether for professional development or pleasure—can be a challenge. In this episode, hosts Karen Swim and Michelle Kane open up their own "to-be-read" piles to share the books currently on their stacks. They discuss a fascinating mix of titles covering everything from the impact of AI on customer behavior and social media's effect on our minds to the art of writing a funny speech and the power of mindset. This episode is packed with recommendations that will inspire you to think more deeply, understand your audience better, and even find humor in the everyday. If you're a book lover looking for your next great read or need some motivation to start that book you bought months ago, this conversation is for you. Episode Highlights (01:05) - Why PR pros often have a stack of books they intend to read but struggle to find the time. (02:26) - Michelle's first pick: Belonging: The Key to Transforming and Maintaining Your Success by Mark Schaefer, which explores how AI is changing customer behavior. (03:52) - Karen shares her first book, Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again by Johann Hari, and discusses the importance of deep work. (06:47) - For a dose of humor, Michelle recommends How to Write a Funny Speech by Carol Leifer and Rick Mitchell, highlighting the intelligence behind good comedy writing. (08:27) - Karen's second recommendation, The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World by Max Fisher, and its relevance for communicators. (10:27) - Michelle discusses Inner Excellence: The Proven System for Empowering Your Habits, Overcoming Your Mental Blocks, and Raising Your Lasting Level of Performance by Jim Murphy, a book made famous by Philadelphia Eagles player AJ Brown. (12:22) - Karen's final book is Do the New You: 6 Mindsets to Become Who You Were Created to Be by Steven Furtick, a faith-based guide to personal transformation. (14:00) - The hosts reflect on the common theme of mindset in their book choices and its importance for solo professionals. Resources & Additional Information Books Mentioned in This Episode: How AI Changes Your Customers - Mark W. Schaefer Stolen Focus: Why You Can't Pay Attention—and How to Think Deeply Again - Johann Hari How to Write a Funny Speech... - Carol Leifer and Rick Mitchell The Chaos Machine - Max Fisher Do the New You: 6 Mindsets to Become Who You Were Created to Be - Steven Furtick Inner Excellence - Jim Murphy Kami Huyse - Follow Kami Huyse on LinkedIn for more great insights and recommendations. Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   What book are you currently reading or what's at the top of your stack? We want to hear from you! Visit SoloPRPro.com to share your recommendations. And if you found value in this episode, please share it with a fellow PR pro and leave us a review on your favorite podcast platform. Your support helps us reach more listeners just like you

What happens when education reform takes place without the input or engagement of the young people who will experience its effects? Conversely, what happens when youth voices lead the way to change? Phil Buchanan and Grace Nicolette sit down with their CEP colleague David McKinney, vice president of YouthTruth — a CEP initiative — to discuss how systematically listening to young people at scale can transform education, both at the school and system level.  David shares not only his own formative experiences facing exclusion as a young person, but draws on data collected from more than 3 million student surveys YouthTruth has administered to offer powerful examples of how schools have used student voice to close achievement gaps, address bullying, improve belonging, and build stronger communities. He also challenges common assumptions that have undergirded education reforms for decades, including top-down approaches and using common metrics of success, like test scores, in isolation.  Additional Resources: YouthTruth Aspen Institute TNTP Public Allies YouthTruth's “Youth Civic Empowerment” Report “The Anti-Bullying Report” from YouthTruth  Questions about YouthTruth's work? Reach out to David at david.mckinney@youthtruth.org

Is Authenticity Quietly KILLING Your Career?  Former Secret Agent Evy Poumpouras reveals how being “real” at work can SABOTAGE your leadership, and breaks down elite strategies for emotional control, communication, confidence, and power.  Evy Poumpouras is a former U.S. Secret Service Special Agent, NBC Crime & Law Enforcement Analyst, and bestselling author of Becoming Bulletproof. She protected U.S. Presidents, interrogated high-risk criminals, and learned first-hand how the world's most powerful leaders control emotion, command respect, and stay composed under pressure. In this groundbreaking episode, she explains: ◼️The 1 psychology trick that instantly makes people respect you ◼️Why you shouldn't care about people's feelings  ◼️The 5 habits you must get rid of to earn influence  ◼️How to tell if someone is lying to you  ◼️Why most people stay miserable forever  (00:00) Intro (02:24) Why People Are Drawn to Your Mission (05:23) People Waste Time Overthinking Instead of Changing (09:33) Forget About The Past (12:37) Being Stuck in the Identity You've Built (18:59) The Secondary Game: Why People Don't Overcome Problems (25:10) You Can't Change People (30:16) How Steve Builds His Confidence (35:44) Stop Being Driven by Fear (38:37) How to Self-Regulate Your Emotions (40:25) Should You Be Your Authentic Self at Work? (49:17) Which Gender Tells Lies Better? (51:27) How to Build Confidence (57:07) Why Small Challenges Matter More Than Big Ones (1:03:08) Lessons From the Best Decision Makers (1:10:25) Ads (1:11:23) Why Your Tone of Voice Matters (1:18:46) The Importance of Body Language (1:38:12) Dealing With Offensive People (1:44:26) How to Become Unprovokable (1:55:36) How Friends Influence Who You Are (1:57:29) Ads (2:03:51) How Poor Performers Impact the Team (2:07:18) Why You Might Look Like an Easy Target (2:20:31) Charlie Kirk and Threats on Social Platforms (2:23:59) How Social Media Reduces Empathy (2:30:44) School and Mass Shootings (2:36:09) Could Anything Have Prevented Charlie Kirk's Death? (2:41:18) What Are You Most Afraid Of? Follow Evy: Instagram - ⁠https://bit.ly/4aN4q4D⁠ Twitter - ⁠https://bit.ly/4c4TErD⁠  Website: ⁠http://bit.ly/3K89id3⁠  Evy's BBC Maestro course ‘The Art of Influence' can be found HERE: ⁠http://bit.ly/4nFGTJT⁠  You can purchase Evy's book, ‘Becoming Bulletproof', HERE: ⁠https://amzn.to/46n6cdS⁠  The Diary Of A CEO: ◼️Join DOAC circle here - ⁠https://doaccircle.com/⁠  ◼️Buy The Diary Of A CEO book here - ⁠https://smarturl.it/DOACbook⁠  ◼️The 1% Diary is back - limited time only: ⁠https://bit.ly/3YFbJbt⁠  ◼️The Diary Of A CEO Conversation Cards (Second Edition): ⁠https://g2ul0.app.link/f31dsUttKKb⁠  ◼️Get email updates - ⁠https://bit.ly/diary-of-a-ceo-yt⁠  ◼️Follow Steven - ⁠https://g2ul0.app.link/gnGqL4IsKKb⁠  Sponsors:  Adobe Express - ⁠http://ADOBE.LY/STEVEN⁠  Pipedrive - ⁠http://pipedrive.com/CEO⁠   Plaud - https://www.plaud.ai/pages/steven use DOAC22 for 22% off Note and NotePin Learn more about your ad choices. Visit megaphone.fm/adchoices

Dora reflects on societal pressures to perform and shrink, and how reclaiming your inner voice can restore freedom and peace. With help from a Zen parable, she shares how to live from the inside out — and why that's the path to alignment.  Learn more about your ad choices. Visit podcastchoices.com/adchoices