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Have you ever encountered a person or idea that reshaped how you view success and fulfillment in your entrepreneurial journey? In this episode, Bryan Trilli, a seasoned entrepreneur, and visionary leader, shares his journey of building businesses that not only succeed financially but also foster a culture of growth, autonomy, and support among team members. He delves into the transformative power of relationships in business. This conversation explores the nuances of leadership, the importance of a supportive team, and the ethical implications of emerging technologies like artificial intelligence. [00:01 - 07:03] Opening Insights Bryan's philosophy on business growth through teamwork Building a business that thrives with less direct involvement The pride in creating a business ecosystem supported by a capable team [07:04 - 14:17] The Power of Connections The significant role of connections How a chance introduction can lead to meaningful business and personal growth The backstory of adopting a child influenced by Perry's support and advice [14:18 - 21:33] Building Businesses with a Vision Bryan's ventures into various industries and his strategic approach to business Insights into his company, Optimize Marketing, and its unique business model Introduction to PyImageSearch.com and its role in educating on computer vision [21:34 - 28:19] Cultivating a Team Culture The importance of aligning business operations with personal values Strategies for managing remote teams effectively Employee autonomy and creating a founder-like mentality among team members [28:20- 33:50] Ethical Entrepreneurship and Impact Bryan's personal story of overcoming cancer and its profound impact on his life's purpose The ethical considerations in the development and application of artificial intelligence The enduring value of relationships in both personal and professional growth Key Quotes: "If you provide the environment for your team to excel and you find the right people with the right values alignment, they will do better." - Bryan Trilli "I love to see my team members do things better than I can. It's one of the most exciting things for me as an entrepreneur." - Bryan Trilli "If you serve your own family and your team and you understand your team has their own priorities and you can enable them to do that, It's amazing what can happen." - Bryan Trilli Connect with Bryan: Website: https://www.optimized-marketing.com LinkedIn: https://www.linkedin.com/in/bryan-trilli Book: https://www.amazon.com/dp/B0CPZDDNCX Honoring: Perry Marshall, Lindsay, Steve Dickerson Thanks for tuning in! If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe! Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher
In this episode, we chat with email marketing and automation expert, Jason Resnick, on how segmentation and personalization can drive more sales to your info product and online education business. Topics covered [02:29] Adrian remembers working with Jason when he was running PyImageSearch, and talks about their email campaigns using Convert Kit and Active Campaign, and also how after learning to use one system, you can sort of transfer that knowledge. [03:35] Jason remarks on the similarity of different email marketing tools. Similar to coding languages, the skills are transferable. [04:52] Jason discusses how he got into marketing automation, how he made that pivot from initially being a developer, and his interest in ecommerce in the early days of the internet. [08:18] Adrian talks about the McMethod Podcast, and how the host John McIntyre pinpointed the importance of empathy. [10:13] In order to become a better copywriter, Jason studied marketing emails. [13:00] “You can have the best automation, the most high tech stuff going on, but really it’s the words on the page and making that connection with the subscriber.” - Jason [14:12] “A little bit of psychology, a little bit of empathy goes a long way.” - Adrian on understanding and relating to your customers. [17:53] “When you treat the email list like human beings, amazing transformations happen.” - Jason on a recent email experiment he did within his own business. [18:56] Adrian asks Jason about engagement and segmentation. Jason describes the difference between segmentation and personalization, and then describes how he does this to reach specific audiences within his customer base. [24:11] Adrian reiterates Jason’s point on segmentation, and then describes some ways in which you can use personal data you might collect about an individual and use that to connect with them personally through your business. [26:16] Jason gives a real life example of how he helped one of his customers capture 3x more business by understanding what their consumer was looking for and targeting the ads to their needs. [29:01] “The sustainability of your business really happens in the middle of the funnel.” - Jason [29:48] Jason describes what the idea is behind his company and “nurturing” people through the middle of the funnel in order to learn more about them and market products to them that they actually need. [33:16] Adrian asks Jason for some tips and techniques for email marketers to get lift in sales. [37:41] Jason gives some examples of tools email marketers can use to survey their audience. Links from the show Nurturekit.co
In this episode of Info Product Mastery, we’ll discuss whether or not building a community helps sell info products and online education courses Topics covered [00:32] This week's featured listener review. [01:01] Today’s topic comes from a listener, Misha Manulis. “Just found your podcast via Startups For The Rest Of Us podcast. Loved your PyImageSearch site when I was learning OpenCV years ago.I'm curious about your thoughts / experience with building a community around info products.My goal with looking at this is to understand how to build a community as part of a series of info products. I'm in the middle of building an online school for IoT. I'm frustrated with the industry and its failures over the last 10 years. I want to share my knowledge and experience building IoT products for hobby, B2B and B2C markets. There is so much snake oil and marketing, I want people to have the tools to build their own or to understand what they're buyingMy intuition says that a community around this content would be incredibly valuable in accomplishing these goals.Would love to "hear" any and all thoughts / feedback you can share.” [02:20] “If content is kind, then community is king.” - Adrian [03:02] If you are creating high quality content, then your listeners or readers are going to learn from you. But what happens when they have completed all their goals? [03:22] It’s important to build a relationship with your audience. To build “super customers.” [03:44] The personal connection with your customers is very important. Adrian explains how to do that. [04:28] “People don’t buy brands, they buy the transformation.” - Adrian [05:01] Community is also helpful with supporting your info products. As you grow, you will get customers asking questions about what they are learning and how they can apply it. [05:57] Adrian believes it’s your responsibility as an educator and a mentor to help as much as you reasonably can without doing the work for your customers. [06:05] If you want to build a community, you have to put some time in. However, as the business grows, you will receive more support questions, which can be a burden. Adrian discusses how to deal with this. [06:54] Adrian talks about super customers and how they can help you build community and why that is a good sign. [07:49] It’s key to participate in the community around your info products and support, and also to
In this episode of Info Product Mastery, we discuss four reasons why you should blog on our own site instead of Medium. Topics covered [00:39] A listener, Naraj asks if it is better to blog on one’s own blog or on the popular site Medium. [01:05] Adrian will give four reasons in this episode why publishing on your own blog is better. [01:36] While you can use paid ads, the vast majority of info product businesses rely on search traffic to send business to their sites. [02:35] It takes longer to rank higher in Google search, but the benefit is that you are improving an asset that you own. [03:09] PyImageSearch’s domain ranking score was a huge perk to the buyers of the company. [03:50] Medium allows you to add canonical tags to your posts, which allows Google to see the content as a repost and doesn’t hurt your website’s SEO. [04:24] Adrian explains why even though canonical tags can be useful, it’s still a “dangerous game to play.” [05:11] Medium is a great platform for casual blogging, but not for business. [06:00] You want to protect yourself from the downside of a platform like Medium. That can at times mean not reposting your content to a site like that. [06:16] Reason number two why you should blog on your own site. Platform risk. [08:00] The only true safe haven is your own website, and even that has some risk associated with it. Adrian explains why you can never fully remove platform risk, but how you can mitigate it. [08:36] Reason number 3. Customizability. [09:52] “If a blogging platform doesn’t make it easy for you to build an email list, then it’s not worth using seriously.” - Adrian [10:00] The last reason to use your own blog to host your content is profitability. Medium does allow you to use a paywall, but why go that route when you can convert your email list into profit and create more value. [10:53] Even if you do create a large Medium following, you’re still going to need to spin up an external website regardless to pitch to your followers and to have some sort of cart check out system. [11:39] The pros of using your own site dramatically outweigh the cons when compared using a site like Medium. Links from the show PyImageSearch Medium Medium Earn / Partners Program
In this episode of Info Product Mastery, Adrian discusses the six biggest mistakes when running his info product business. Topics covered [01:06] Mistake number one is not hiring fast enough. Adrian gives examples of how he was trying to do too much as PyImageSearch was growing. [02:00] Initially, Adrian doing nearly all business tasks worked in terms of revenue. [02:32] “The two areas that I initially needed help in were email support….. and content writing.” - Adrian [03:06] In hindsight, Adrian realizes he should have hired and delegated much sooner. [04:09] The rule of thumb is once you’re making $10,000/month, try to bring on someone to get some tasks off your plate. [04:41] If you’re the only content creator, it can be really dangerous for the business depending on what is going on with your life. [05:24] Mistake number two was incorrectly making the assumption that readers could only learn from Adrian and his writing style. [06:19] Our content metrics were way too focused on “will this make Adrian happy”, instead of whether the customers were happy and was the business making money. [06:59] “When you’re running your content business, really try to put yourself in your customers mind.” - Adrian [07:18] Mistake number three. Have realistic expectations of your subordinates. [08:03] Tie your team's objectives and compensation to the company's interests. Adrian describes how he has failed at this in the past. [08:37] Harsh but true: those you hire will not care as much as you do as the business owner. [09:09] Focus on the things that move your business forward. [09:16] Mistake number 4. Getting too upset about plagiarism. Adrian talks about what happened to him and how he responded. [11:17] If people are copying you it means you are doing something right. It means your work has value. [12:13] Mistake number 5. Offering too much support for free. It’s hard not to, especially when you are getting started and need feedback. [13:26] Offering too much free support disincentivizes customers to pay for your products, and could lead to you becoming bitter over the years. [14:02] Adrian discusses how PyImageSearch went through this and how they were overwhelmed and being taken advantage of trying to support non-customers via email. [15:27] The content is available for anyone to learn on their own, but someone’s time is their most valuable resource and that is why you need paying customers. [17:41] It was scary to have to pull back, especially when you have the desire to help people, but ultimately it was necessary
In episode 608, Rob Walling chats with Adrian Rosebrock, who bootstrapped and successfully exited his seven-figure info product company, PyImageSearch, in 2021. PyImageSearch provided digital courses around visual image detection and image classification in Python. Adrian wasn't always an entrepreneur. He graduated with a PhD in computer science, got a day job, realized early on […]Click the icon below to listen.
In this episode, Adrian discusses the fundamentals of market research and how you can “niche down” to find an audience for your online education business. Topics covered [0:48] Market research boils down to three things: Are people searching for it? Will people pay for a book or course on it? And how competitive is the space? [00:58] Developers love writing code, but sometimes become too focused on the product and not the marketing. [01:59] We are used to having a sales team with us to help guide the product so that we are building a product that solves a problem for a customer. [02:20] One of the worst things you can do is to develop a product without enough market research. [02:52] What you want to be is a solution to an existing problem rather than a solution in search of a problem. [03:13] You are looking for the sweet spot between interest in a topic but not so much interest that it's too tough to break into. Adrian explains what happens in a market that is too crowded. [04:37] Barrier to entry is a key phrase when searching for a topic, and building a business. [05:22] Adrian gives a personal example of his experience with PyImageSearch, and how a barrier to entry gave him an advantage in his niche. [06:46] PyImageSearch was able to be successful with very few competitors for a number of years because of the barrier to entry with learning the OpenCV library. [06:59] Adrian explains how to build a barrier to entry and gives an example of a situation a developer might be able to leverage. [08:53] You want to overlap your experience, knowledge, and ability to create a Venn diagram. At the center of this will be your potential niche. [09:46] Adrian leaves us with some homework. Re-listen to episode four. Then brainstorm new ideas for your info product business while keeping in mind the Venn diagram concept. Links from the show PyImageSearch OpenCV library More information on “barriers to entry” If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We'd love to hear from you.
In episode 2 of Info Product Mastery, Adrian Rosebrock discusses what an info product is, and how an online education business can help you build a passive income stream, quit your day job, and even achieve financial independence. Topics covered [0:40] What is an info product? Adrian explains. [2:15] The general idea is that a customer is trading their money for your knowledge. [2:55] It’s important to consider what topic and medium our audience is seeking for your content. [4:08] Info products can be very niche specific. You don’t have to assume your customer is a novice. [5:14] Your audience can grow with you. You can scale your business as the audience skills increase. [6:22] You can create info products while you are learning new skills. You don’t already have to be an expert in something to create educational content and build an audience. [8:07] Did you build the right thing? Adrian discusses how typically developers are tasked with building what the client needs, but what the client needs doesn’t always make the money. [9:30] How can an info product create a passive income stream? Adrian talks about a four step process. [10:55] Email is very important, even in the age of social media. It outperforms in terms of sales compared to most other platforms. [12:55] Adrian tells a personal story about the benefits of passive income. [14:00] Some pros and cons of different sales platforms for info products. [16:19] The benefits of self publishing your own content and why that investment is worth it. [18:00] Adrian talks about PyImageSearch and his thought process of creating his first info products. [21:00] The importance of putting yourself in a position to succeed. Adrian talks about his own decision to put his energy into creating PyImageSearch. [21:36] What makes an info product special? [22:45] Why the payoff of having an info product business is worth it, specifically as a developer. Links from the show PyImageSearch If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We'd love to hear from you.
In episode 1 of Info Product Mastery, Adrian Rosebrock discusses why developers should consider creating info products, e-books, and online courses, and how such a business can generate upwards of seven figures per year. Topics covered [0:45] Adrian talks about his history with PyImageSearch. [1:20] PylmageSearch began in 2014, and changed Adrian’s life for the better. He explains what led to him creating the business from a personal perspective. [2:00] The success of his info product business has given Adrian the freedom to live by his own rules. [2:30] It’s true that money doesn’t buy happiness, but money can help buy you a certain set of securities. [3:30] As a developer, it’s truly an incredible time to be alive. Many developers don’t understand that they are at the center of the education world, with so many ways to share their knowledge. [4:55] Time is your most important asset. When you give someone your time, make sure you know what you are getting in return. Adrian discusses why you should spend your time listening to him, and what your ROI (return on investment) will be. [7:15] PyImageSearch was all about teaching developers, students, and hobbyists all about the world of computer vision and deep learning. [8:05] During his PhD program, Adrian’s learned the theoretical aspects of computer vision, but also focused on learning the practical applications of implementing computer vision algorithms. [8:30] PyImageSearch was launched in 2014 with the desire to help others getting into the field of computer vision and computer learning. By 2017, it was worth seven figures. [10:12] Money isn’t the motivating factor anymore. It’s helping others follow the same path, grow their own business, and learn from Adrian’s mistakes. [11:10] Adrian explains a cheaper, faster, and easier way to be an entrepreneurial developer outside of the SaaS/mobile app traditional approach, and why it makes sense. [13:10] Developers aren’t typically aware how lucrative the education space can be. [14:30] Developers can sometimes be too locked-in to the idea that the only way to make money online is to make applications. [15:42] Adrian discusses the benefits of a non-traditional publishing approach. [17:40] Adrian’s goal with this podcast is to create a community of developers who want to build and sell their online education products. Links from the show PyImageSearch (Adrian's old company that was acquired in 2021) PyImageSearch Gurus Kickstarter campaign
In this preview episode, Adrian Rosebrock discusses why he started the Info Product Mastery podcast, why developers have an unfair advantage in the info product/online education space, and how he intends to help other developers/programmers create their own successful online education businesses. Topics covered [0:09] Launch day for the podcast is scheduled for Tuesday, 7 June 2022 — dropping 3 episodes on the same time! [0:40] What is your return on investment going to be from listening to this podcast? [0:55] Adrian discusses the early days of PyImageSearch (his old company), including: graduating with his PhD, working a job he didn't like, being unhappy, grinding on 80+ hour work weeks, losing his job, and then putting his back against the wall to grow PyImageSearch to a successful, self-sustaining online education business [2:18] Working a job you don't necessarily "love" to pay the bills while you simultaneously work on a side hustle [3:03] When PyImageSearch first started, it was truly a grind...but it paid off, tremendously [3:37] Adrian loses his full-time job and has to make a tough decision — "Is now the time to make PyImageSearch my full-time gig?" [4:45] Adrian considers putting his back against the wall, making PyImageSearch his full-time job, and growing it, one of the best decisions he's ever made [5:00] The PyImageSearch Gurus Kickstarter campaign, the first crowdfunding campaign Adrian ran, raised over $34K [5:20] Developers have an unfair advantage in the online education space (i.e., creating blogs, authoring eBooks, building courses, etc.) [5:40] If you have more than 5 years experience in any area of computer science, you likely already have enough knowledge to (1) start a website/blog, (2) create an eBook or online course, and (3) sell your content and build a profitable side hustle that could eventually replace your full-time income [6:28] Since the PyImageSearch acquisition, Adrian has realized his passion is helping and educating others, specifically developers/programmers, on how to build their own online education/info product businesses [7:17] Info Product Mastery will provide you with the path to follow to be successful Links from the show Official Info Product Mastery site PyImageSearch (Adrian's old company that was acquired in 2021) PyImageSearch Gurus Kickstarter campaign If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We'd love to hear from you.
Video Version: https://youtu.be/wyfROwJUW-Y Subscribe here to the newsletter: https://tinyletter.com/sanyambhutani In this episode, Sanyam Bhutani interviews the Computer Vision Guru, Chief at PyImageSearch: Dr. Adrian Rosebrock. This interview is part-2 of Sanyam's blog interview with Adrian. They talk about Adrian's journey into CV and ML. They also discuss the secrets of PyImageSearch HQ and how the amazing tutorials are created. They also talk about Adrian's upcoming OCR Book and the importance of OCR. Links: OCR Book (Indiegogo link): https://www.indiegogo.com/projects/ocr-with-opencv-tesseract-and-python/ PyImageSearch: https://www.pyimagesearch.com Courses and Books by Adrian: https://www.pyimagesearch.com/books-and-courses/ Previous Interview: https://hackernoon.com/interview-with-the-author-of-pyimagesearch-and-computer-vision-practitioner-dr-adrian-rosebrock-e00583a225a0 Follow: Adrian Rosebrock: Sanyam Bhutani: https://twitter.com/bhutanisanyam1 Blog: sanyambhutani.com About: https://sanyambhutani.com/tag/chaitimedatascience/ A show for Interviews with Practitioners, Kagglers & Researchers and all things Data Science hosted by Sanyam Bhutani. You can expect weekly episodes every available as Video, Podcast, and blogposts. If you'd like to support the podcast: https://www.patreon.com/chaitimedatascience Intro track: Flow by LiQWYD https://soundcloud.com/liqwyd #OpenCV #PyImageSearch #ComputerVision
In this episode of the SuperDataScience Podcast, I chat with the founder of PyImageSearch.com, Adrian Rosebrock, who gives us a great overview of the space of computer vision. You will learn what computer vision was in the past, what it is now, and most importantly, what it will be in the future and what you need to prepare for if you're interested in computer vision. You will also learn about OpenCV and how to quickly get started with it as it is one of the most popular libraries and tools for computer vision in the world right now. If you enjoyed this episode, check out show notes, resources, and more at www.superdatascience.com/255
In this first episode of 2018 Dave and Craig are doing some introspection looking back a bit at last year, what worked and what didn’t, and how to optimize both work AND business here in 2018. There was a great tweet by Adrian Rosebrock of PyImageSearch last week that posed 4 questions: 1. What went […]
Kwabena Agyeman joined us to talk about making OpenMV (@OpenMVCam), an easy-to-use camera and control module with built-in machine vision functions, all interfaced via MicroPython. To learn more about computer vision, Kwabena suggested looking at PyImageSearch or reading the April tags code as it is a good introduction to image manipulation and matrix operations. Some other interesting links: Ferrari World, view from satellite Cloud Atlas (on Netflix) DIY Robotics from Chris Anderson: DIY Robocars Kwabena worked on the CMUCam (version 3) The Amp Hour had a good episode about MicroPython Elecia likes this introduction to linear algebra, matrix operations, and singular value decomposition (SVD) OpenMV on Hackaday.io and for sale at SparkFun The future of OpenMV might include Google’s MobileNets Kwabena gave a talk about the OpenMV manufacturing difficulties at the Hackaday Supercon 2016 and he plans to be there for Supercon 2017 (Pasadena, November 11th and 12th)
Talk Python To Me - Python conversations for passionate developers
See the full show notes for this episode on the website at talkpython.fm/11.