Podcast appearances and mentions of jason resnick

Jason Resnick helps Course Creators, Digital Product Creators, and Coaches double their revenue from their email lists in 90 days without using email as a blunt tool to broadcast to everyone. This approach addresses the unclear path they have for converting subscribers into customers, allowing them, as business owners, to build a business designed around the life they want to live.In today's episode of Smashing the Plateau, you will learn how to leverage email marketing to create sustainable business growth.Jason and I discuss:Jason's journey from web developer to email marketing expert [01:50]The importance of aligning your business with your lifestyle goals [03:40]How to build genuine connections with your audience through email [06:45]Common pitfalls in email marketing that entrepreneurs face [09:10]Techniques for optimizing email campaigns for better results [12:45]The role of community in building your business [17:10]Jason's philosophy on saying no to projects [18:19]Tips for nurturing your email list effectively [20:38]Learn more about Jason at https://nurturekit.co/13pt-checklist?utm_campaign=stress-free-signup&utm_medium=podcast&utm_source=smashing_the_plateau&utm_content=febThank you to our sponsor:The Smashing the Plateau CommunitySign up today for exclusive insights and concise strategies with just a click away!

Curious to know how America's farms fill the jobs that are essential for our food supply? In this episode of Voices of the Valley, we dive into the H-2A program, a vital but often misunderstood part of our agricultural workforce, with Western Growers Senior Vice President and Legal Counsel, Jason Resnick. Whether you're new to the topic or looking to better understand the legal and operational ins and outs of the H-2A program, this conversation breaks it all down. Tune in to get some insight on how the program really works, what growers need to know and why it's more important than ever.

Say thanks and learn more about our podcast sponsor Omnisend. I recently sat down with Jason Resnick, founder of NurtureKit.co, to explore the changing landscape of email marketing as we head into 2024. The timing couldn't be better - with major shifts happening at Gmail, Yahoo, and Apple, WordPress professionals need to understand how these changes impact their email strategies.Jason shared fascinating insights about how email platforms are pushing us toward more authentic engagement. Gone are the days of simple broadcast newsletters. Success now depends on creating genuine two-way conversations with subscribers and adapting to new authentication requirements. For WordPress professionals managing client relationships or running product businesses, these changes are particularly relevant.This episode dives deep into practical strategies for improving deliverability and engagement, including innovative approaches like incorporating audio messages in email sequences. Whether you're running an agency, selling WordPress products, or building a community, you'll find actionable advice to make your email marketing more effective in today's evolving landscape.Key Takeaways for WordPress Professionals:Email remains the highest-converting marketing channelFocus on creating genuine conversations with subscribers, not just broadcastingMajor email providers now require stricter authentication and engagement metricsList maintenance and segmentation are crucial for deliverabilityConsider incorporating audio elements to build trust and engagementImportant URLs:NurtureKit.co - Email marketing consultancyyoutube.com/nurturekit - Educational contentrezzz.com - Jason's website ★ Support this podcast ★

Jason Resnick walks us through how to build a newsletter following that lasts, even when you pivot. In this episode, you'll learn why building a newsletter is important, how to use storytelling to make your main point stick, and why Jason thinks you should sell early in your newsletter welcome sequence. Launch Your Business is presented by Comcast Business. With Comcast Business it's not just possible, it's happening. Comcast Business - Powering Possibilities. Learn more at https://business.comcast.com.

Something I overlooked for a long time was using my podcast to build my email list. I was so focused on everything else — getting it launched, finding guests, and you know, getting people to actually listen — that I completely ignored building my mailing list.But your email list is the best way to capture your audience — the only direct line you have to them, since podcast subscriptions are a scattered mess, and a black box.Through your email list, you can share episodes, better engage with your audience, and grow your business. People might skip episodes, but they'll still see your name in their inbox.So how do you grow you list?1) Have a landing page with a subscribe box. I recommend  ConvertKit. It's free to start and you can even point a domain there.2) Make your call to action to subscribe, at both the top of the show, and at the end. over 50% of people drop off before your sign off, so having it in the beginning guarantees everyone hear it.3) Offer a content upgrade of freebie as incentive. My friend  Jason Resnick says to make it sawdust from your own work.I promise — this is one of the best ways to grow your podcast and your audience. Get your free Podcast Process Templates at https://podcastworkflows.com/templates ★ Support this podcast ★

Reframing Content Marketing and social media is something I have to do occasionally.Otherwise, I'd probably lose my mind a bit.My challenge is that I enjoy doing it, but it can also feel like a chore.Before we get into that, let's do a quick catch-up.This is the first episode of September, and I can't believe we're down to only four months left in 2023. I've been back in California for eight months now, but it still feels a bit like I just got here.This past weekend was Labor Day weekend in the States, and it actually felt like fall! Since I spent the last two fall seasons in Costa Rica, I'm going to soak up every bit of the “fall feels” that I can.And that's with a trip to Costa Rica for almost a month (and I've got another one planned for January… woohoo!).It was a rainy, cool weekend; I enjoyed some pumpkin spice coffee and scents (candles & plugins, what can I say) and made sure to take some downtime to simply enjoy the moment.That was a little fall teaser as the sun is back (which I also love), and it will progressively be getting warmer again, but it doesn't look like we have any heat waves in the near future (working back up to the low 80s).One thing I did for myself this weekend was spend a good chunk of time going through some training I've invested in.It was Laurel Portié's $7 FB Ad Strategy program (I literally cannot believe the value of this…), and then I picked up Joel Erway's “Power Offer Workshop” (which is only $27)- which was recommended by Laurel in her program.I probably spent five hours on Sunday going through the training and taking notes (I retain things much better when I write them down). I had a couple of major takeaways from the training I've gone through that inspired this episode.First, Laurel Portié is a breath of fresh air.The woman is incredibly smart; she's extremely generous with her time and knowledge, and she's made me think of advertising in a whole new light.Not many ad people talk about driving traffic to content for validation (Amanda Bond does as well), so when she started referring to Power Content, I was super intrigued.Subscribe to “the SPARK” for Weekly strategies & inspirationLet's look at Reframing Content Marketing firstI have always been a huge fan of content marketing.It took me a while to find my groove (the podcast really shifted everything for me), but once I did, I fell in love with the process and mastery.It's changed a lot over the years and will continue to with AI, but I'm here for all of it.In a conversation with my friend, Jason Resnick, last week, I told him how frustrated I get...

In this episode, Jason Resnick joins Chris to discuss all things email marketing when it comes to building a profitable business around your expertise. They deep dive into the importance of consistency and why a lot of entrepreneurs struggle with it, as well as Jason's top tips for testing your list and finding out what works well. Jason also emphasizes why it's vital to offer both free and paid content to your subscribers, and the need for improvement in your email marketing strategy, regardless of how big your email list is or how long you've been in the game for! Episode Timestamps[05:24] - Why entrepreneurs struggle with their email marketing [07:13] - The results Jason saw when he became more consistent[13:10] - The power of repurposing existing content [15:45] - Jason's top tips for curating new ideas[20:18] - How to improve the health of your email listEssential Learning Points From This EpisodeWhy we struggle with email marketing is a mindset thing, not a capability thingWhen you consistently show up, that's your competitive advantageIt's not about how big your list is, it's about how engaged those people areNot being worried about being too ‘salesy', you're solving a problem for your audienceImportant Links & Mentions From This Episode Check Out Nurture KitApply for Chris' Inner Circle, the Round Table MastermindTake the Next Step Business AssessmentSubscribe to Chris' YouTube ChannelBrowse the Youpreneur FM Podcast ArchiveThank you for tuning in!There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see on the player at the top of this page.Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!Lastly, don't forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

#663 Email marketing is by far the number one way businesses are growing their revenue. It's also much more straightforward than we've been led to believe. So why are many entrepreneurs reluctant to get started? We often overcomplicate things, but Jason Resnick of NurtureKit.co joins me in this episode to share the simple email tactics that get amazing results. At the core of his method is a vital attitude shift from broadcasting to communication. Some of Jason's clients have even doubled their email list income using this framework! We've seen Jason's mastery in action at SPI. He is the man behind the massive success of our recent All-Access Pass campaign! This session is an excellent behind-the-scenes look at our email marketing plan and a blueprint for anyone looking to follow in our footsteps. The best part is that the tools discussed today can be used at any level, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session663.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kim Doyal 0:01 Welcome to F the hustle. I'm your host, Kim Doyal. You want a life that is meaningful and exciting. In this podcast, we're going to talk about launching and growing an online business that fits your lifestyle. After the hustle is all about doing good work, building real relationships, and most importantly, creating a business that supports where you want to live your life. You don't have to sacrifice the quality of your life today to create something that sets your soul on fire. And yes, that includes making a lot of money. So we'll be talking about selling, charging, what you're worth, and help earning more means helping more people. My goal is to help you find freedom and create a business on your turn. Hey, what up what up? I am super excited today. My guest needs no introduction, but I will introduce him. We're not going to do the typical rewind of tell us about your backstory, because he's been on the show a few times. My guess is my good friend Jason Resnick. Jason, thanks for being here today.Jason Resnick 0:58 Yeah, thanks for having me, Kim. Um, I can talk nerdy about email all day long. So I'm happy to be here.Kim Doyal 1:06 Yeah, and I always feel a little guilty when I'm like picking your brain on our other calls. I'm like, like, I should be paying for this. But I'm grateful for everything. So I have to explain to the listeners, viewers, why I asked you to do this, because it was kind of funny how this whole thing started. So for those of you who are not familiar, Jason and I ran an experiment last year, we have, we had a newsletter called Get deliberate, where every single issue of the newsletter was an experiment on growing your email list and adding subscribers and we did it from scratch with that brand. And so we kind of hit a point where it was like, I don't know, have we covered a lot, I think 40 Something issues of that. And so we put it on pause the contents amazing, we're going to repurpose that repackage it somehow at some point this year, but this is what happened. So we have we Jason and I both use ConvertKit. And by the way, Jason has nurture kit.com where he's, he is a ConvertKit, expert, duck, duck nurture. kit.co Sorry about that. And of course, res.com but and I'll have all the links in the show notes. So just stay focused on the show. So here's the story behind the evolution of this experiment and conversation that we're gonna have today is that so Jason and I both use ConvertKit. And then we use ConvertKit. For deliver it? Well, because of that we know ConvertKit sends you a weekly summary of sales and conversions that you've had with with your email marketing, once every week, because deliver it was linked to Jason's account and my app and my personal account, we each had it linked. So I was getting these emails, it's like, here your ConvertKit sales, and every week it was I don't know, do you mind me giving numbers through automations? Okay, all right, you know, 1200 $1,500 every single week, and I'm like, well, this isn't my shit. Excuse the language, but it was just like, What is he doing? Because, honestly, Jason, so I have a follow up sequence. And I offer something at the end of it through one, one lead magnet at the same time. There's so many other things that can happen. And it took me way too long, if I'm being brutally honest, to implement that. Because, you know, I just, there's always so much to do is how it feels. And I've had my account, I don't know how long at this point. I'm like, I need to go in and clean up and do this and whatnot. And then I get into everything is liquid, and then I want to do coats. Right? But you've totally simplified that. So for everybody. I just wanted to explain, like Jason lives, breathes, implements, just does all the things. He's not just talking to talk. And I witnessed it firsthand. So I'm like, Alright, this is a priority for me this year with with my personal brand. And of...

Jason Resnick is a marketing automation expert, founder of NurtureKit, and a recovering web developer. In today's episode of Smashing the Plateau, you will learn how to engage your clients with email. Jason and I discuss:How Jason hones his unique skills at the intersection of digital data and human behavior[06:06]Understanding human behavior relevant to email marketing[08:18]Learning the methodology to develop expertise[13:00]How to identify the motivation of your ideal client [14:37]Knowing your ideal clients through motivation and emotion [18:09]Learning the methodology to develop expertise [12:59]Identifying ideal clients [14:37]The difference between email automation and simple automation [17:50]His experience as part of online communities [22:44]The importance of community [24:49]Learn more about Jason at https://nurturekit.co/stp Thank you to Our Sponsors:The Smashing the Plateau CommunityCircle

In our current podcast series, I interview the owners of 4 very different email marketing businesses and we dive deep into their marketing. Today’s episode is the first of that series. I interview Jason Resnick, Founder of NurtureKit, which is based in New York. Jason is a brilliant email marketer. His approach to email marketing is unique and designed to help other business owners generate more revenue from the channel. Jason makes a bold promise to double your revenue from email marketing in just 90 days. Now, that’s a stellar return on investment (ROI). Also, Jason shares the ins and outs of segmentation, personalization, email migrations, and much more. He even generously gifts listeners with a plug-and play salesperson campaign. Get show notes and all the links mentioned in this episode here: https://www.bixamedia.com/53/

In this episode, we chat with email marketing and automation expert, Jason Resnick, on how segmentation and personalization can drive more sales to your info product and online education business. Topics covered [02:29] Adrian remembers working with Jason when he was running PyImageSearch, and talks about their email campaigns using Convert Kit and Active Campaign, and also how after learning to use one system, you can sort of transfer that knowledge. [03:35] Jason remarks on the similarity of different email marketing tools. Similar to coding languages, the skills are transferable. [04:52] Jason discusses how he got into marketing automation, how he made that pivot from initially being a developer, and his interest in ecommerce in the early days of the internet. [08:18] Adrian talks about the McMethod Podcast, and how the host John McIntyre pinpointed the importance of empathy. [10:13] In order to become a better copywriter, Jason studied marketing emails. [13:00] “You can have the best automation, the most high tech stuff going on, but really it’s the words on the page and making that connection with the subscriber.” - Jason [14:12] “A little bit of psychology, a little bit of empathy goes a long way.” - Adrian on understanding and relating to your customers. [17:53] “When you treat the email list like human beings, amazing transformations happen.” - Jason on a recent email experiment he did within his own business. [18:56] Adrian asks Jason about engagement and segmentation. Jason describes the difference between segmentation and personalization, and then describes how he does this to reach specific audiences within his customer base. [24:11] Adrian reiterates Jason’s point on segmentation, and then describes some ways in which you can use personal data you might collect about an individual and use that to connect with them personally through your business. [26:16] Jason gives a real life example of how he helped one of his customers capture 3x more business by understanding what their consumer was looking for and targeting the ads to their needs. [29:01] “The sustainability of your business really happens in the middle of the funnel.” - Jason [29:48] Jason describes what the idea is behind his company and “nurturing” people through the middle of the funnel in order to learn more about them and market products to them that they actually need. [33:16] Adrian asks Jason for some tips and techniques for email marketers to get lift in sales. [37:41] Jason gives some examples of tools email marketers can use to survey their audience. Links from the show Nurturekit.co

How to think about email as a tool to spread your ideas and share your expertise.Why simple is often best—and what to focus on to keep it that way.Basic automations that will allow you to help more people at scale (without overcomplicating your life).Creating the client and buyer experience that stays true to your brand and message (hint: you'll want to test how it's working).Quotables“If you're in the business of changing people's minds… it's a pretty good strategy to do it slowly over time, like drip information out in digestible bits, until finally it clicks.”—JS“We want email to work for us. We want it to engage people in our revolution—engage them in buying things from us, learning things from us.”—RM“Having things scheduled in advance and set to go out on a particular schedule is really useful from an impact standpoint, because you can help people for free at scale.”—JS“A welcome or nurture sequence…is where you're bringing them in a very nurturing, welcoming way. That's really important when we're talking about expertise, authority.”—RM“The cautionary tale is it's really easy to overcomplicate this at the beginning and think that you need to know every move each person makes to get it customized to the situation.”—JS“There's just something different about when you look at your emails from the buyer's point of view.”—RM“Periodically I'll have a big jump up in subscribers and it'll like, push me into a new category price wise and I'll be like, eh, maybe it's time to prune.”—JS “It's the brand experience—what do you want people to experience as they go through these different emails with you?”—RMLinksDitching Hourly with Jason Resnick 

Email automation guru Jason Resnick joined me on Ditching Hourly to geek out about serving subscribers more effectively with less effort.We ended up chatting for 90+ minutes, and Jason gave a master class on leveraging basic email automation techniques to create outsized results for your audience and your business.If you have a mailing list, this is a must-listen episode. If you don't, it's time to start :-)Jason's links: Jason Resnick NurtureKit Double Opt-in

Show Notes Jason Resnick has been floating around my digital circles since his days as a web developer in the WordPress community. When I used Twitter more heavily, I would always see his name popping up in conversations about email marketing and always had something helpful to share — a link to a blog post, […]

I'm just back after having my last visitors for a while (my sister & niece were here for 10 days, it was fantastic!) and after a couple of nights of good sleep, I feel ridiculously excited about everything that's going on in my business. My first official day back to work was yesterday (July 7th), and I didn't schedule much other than a couple of calls (I did a little work while my family was here but not much). The only reason I kept the calls scheduled was because they fill me up: a mastermind call I have with two dear friends and my call with https://nurturekit.co/ (Jason Resnick )(my partner with https://getdeliverit.com/ (Deliverit)). Jason and I hadn't talked in a couple of weeks because of my schedule so we had a lot to catch up on. If I hadn't had a massage scheduled we probably could have talked longer (we schedule an hour but went about 90-minutes). It was my call with Jason that inspired this episode, so thanks, Jason! The idea for this 90-day plan was Jason's idea based on something he's doing for himself, and there's something about setting up accountability for me that just works. SO.. here we go! What inspired this 90-day sprint Planning and doing things in 90-day blocks isn't something new, I've done it plenty of times. The difference with this was instead of deciding to plan for 90-days a specific goal inspired this 90-day sprint. I've been anxiously waiting for ClickFunnels 2.0 to come out ever since I saw the preview video from Funnel Hacking Live last fall. It was supposed to be released in March of this year (2022) but didn't quite make it. They finally announced that it will be available on October 4th (which falls in line with the 90-days quite nicely. thank you Jason  ). Initially, I thought I'd just use it for funnels and products… but right now I think I'm going to move my ENTIRE business to https://kimdoyal.com/clickfunnels (ClickFunnels.) WHAAAAT?!?! I know, I know… I haven't even used the new platform yet, so let me explain where this is coming from. I moved my brand from The WPChick to Kim Doyal in 2018. Ever since I made that pivot I've gone much deeper into everything I do. This includes: Marketing (general) Copywriting Email marketing Newsletters Sales Funnels Content (what I enjoy creating) Traffic It's not that I wasn't doing these things before, but so much of what I did had to have a connection or tie to WordPress that I felt limited. I felt massive freedom when I pivoted to my personal brand. As much as I love tech and tools (I'll continue to share them in the newsletter), my heart is in entrepreneurship and growing something that makes an impact. The deeper I got into these things (more writing, creating different products, etc.), the less time I had for playing with tech. I'm grateful for everything I've learned and feel like I've got a very solid foundation when I need to do something (i.e., can't hire someone), but at the end of the day? I can't be bothered. I've never been a ClickFunnels hater. Ever.In fact, I was an early adopter of https://kimdoyal.com/clickfunnels (ClickFunnels )(and have used it on and off over the last 7+ years) and shared it with a friend (who went on to make millions in e-commerce with the platform). When ClickFunnels came out the only other tool for creating anything similar (that wasn't WordPress), was LeadPages. And still… they didn't have the entire ‘funnel' piece in place. There were a handful of WordPress tools at the time (OptimizePress) and I don't remember what else, but it all felt like a pain in the ass. There was a time when certain tools triumphed over others and there were clear choices… but not anymore. The best tool to use for anything is the one you're going to USE! Whichever tool you feel most comfortable using and gets the job done is what's most important. Then there are all the people who hate on Russell Brunson. Say what you will… I think he's brilliant...

If you found your way to this episode from my newsletter, thanks for taking part in one of the areas I lack most in: emailing my list. If you're like me, stuck in a proverbial hamster wheel of self-doubt & content creation, today's episode is for you. In fact, if it weren't for today's guests, I would have never got back into pressing send in MailerLite. (A recent switch from MailChimp, because I have a bad feeling about the Inuit acquisition.) If you need a boost of confidence or a programmatic way to warm up your newsletter engines again, Kim Doyal and Jason Resnick are here to help — with a twist. The duo joins me today to talk about their new co-venture, Deliverit. (use the full link so they know I sent ya, it's not an affiliate! https://getdeliverit.com/mattreport/) This will be a meta approach to building a newsletter list in public. They will share what works and what doesn't, when it comes to growing your email list. Learn straight from the email horses mouth — it's going to be exciting. Thanks to Malcare & Blogvault for supporting the show. ★ Support this podcast ★

If you found your way to this episode from my newsletter, thanks for taking part in one of the areas I lack most in: emailing my list. If you're like me, stuck in a proverbial hamster wheel of self-doubt & content creation, today's episode is for you. In fact, if it weren't for today's guests, I would have never got back into pressing send in MailerLite. (A recent switch from MailChimp, because I have a bad feeling about the Inuit acquisition.) If you need a boost of confidence or a programmatic way to warm up your newsletter engines again, Kim Doyal and Jason Resnick are here to help — with a twist. The duo joins me today to talk about their new co-venture, Deliverit. (use the full link so they know I sent ya, it's not an affiliate! https://getdeliverit.com/mattreport/) This will be a meta approach to building a newsletter list in public. They will share what works and what doesn't, when it comes to growing your email list. Learn straight from the email horses mouth — it's going to be exciting. Thanks to Malcare & Blogvault for supporting the show.

► Create your free systeme.io account here: https://systeme.io Jason Resnick is a digital marketing consultant and email automation expert with 12 years of experience. With 2 businesses that serve online business owners and digital freelancers, Jason is an asset to the entire digital community. In this episode, he explains how you can:- Charge above the market value for your services- Use marketing automation to save a ton of time - Target your leads and build a relationship with them- Find the best sources of paid and unpaid traffic for your website- Gain confidence and win your sales calls through role-playing► Subscribe to our channel and join us as we dive into everything entrepreneurship, digital marketing, and online business.ABOUT SYSTEME.IO:Systeme.io is a simple, affordable, and intuitive online all-in-one marketing tool for anyone who is looking to grow their online business.Manage every single aspect of your business in the same place with systeme.ioFOLLOW US ON SOCIAL MEDIA!► Instagram: https://www.instagram.com/get.systeme.io/► Twitter: https://twitter.com/systeme_io► Facebook: https://www.facebook.com/groups/251145835476950► LinkedIn: https://www.linkedin.com/company/getsystemeio/

Rob Cairns sits down with Jason Resnick to discuss one of there favorite topics - Email Marketing Automation. Show Highlights: Why Email Marketing Automation. Things to think about when doing Email Marketing Automation. Why Never to use donotreply@yourdomain.com Why constancy matters. How to setup your email marketing automation.

What are the best ways to segment our marketing lists and nurture subscribers  toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Visit our website for the detailed episode recap with key learnings.NurtureKit — Jason's consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar softwareFollow Jason on TwitterSubscribe to Jason's NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNurtureKit — Jason's consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar software Follow Jason on TwitterSubscribe to Jason's NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

EP14: In today's episode we talk with Jason Resnick from New York. Jason founded NurtureKit in 2010. He provides marketing and email automation services for clients who are looking to build a stronger relationship and make more sales from their email list.

Why getting clear on the critical path your clients and buyers travel with you may be the single most important thing you do.Defining the singular purpose of your emails and automation.Not getting ahead of yourself with “fancy” automation and why keeping it simple will pay dividends.Making more sales through your email automation by meeting your buyers where they are and helping them solve their problems.Another way to think about your “cold” subscribers and when/how to let them go.Quotables“There are two trigger points in any purchase: one is the intent and the other is motivation.”—JR“The faster you can understand your audience base and who your customer is, the faster you can make a sale, the faster you can help them and the faster they become repeat customers.”—JR“Segmentation is understanding a group of people and who they are at the level where they’re all the same…and being able to tailor their experience according to that.”—JR“What’s your critical path? When somebody comes in, what do you want them to go to next, what do you want them to buy first, what do you want them to buy second, what do you want them to buy third…then figure out what those conversion points are.”—JR“That daily (or weekly) blast or broadcast or newsletter has a single purpose: and that’s to offshoot people into your next step…I always call it the “tell me more” campaign.”—JR“If you’re selling virtual workouts, don’t give recipes as your lead magnet.”—JR“It’s best to write all of these things (how you want the automation to flow) out in a document first and then apply them into the platform second.”—JRLinksNurtureKit Jason on Twitter 

Today we’ll be chatting with a very successful online business owner, Jason Resnick. Jason helps established online businesses get more customers and turn them into repeat clients and raving fans so they can kick off 5- and 6-figure launches and drive revenue through evergreen sales. He does this by helping them build a strategy and implement behavioral marketing through automation, email marketing and on-site personalization with NurtureKit. Jason also helps web developers and designers live a life by design through coaching and community so they can specialize their businesses and build recurring revenue. He does this using a framework to discover one’s ideal clients, establish their value and understand how to market to them. The result? A solid plan to move forward and build recurring revenue. Fun Fact: Jason dated three girls (one is now his wife) who had the same birthday as their brother… how weird is that?! Why should YOU tune-in? Jason has always had the desire to be home with his family and have control over when he works and what kind of work he does. His dream? To have a family of his own and be present to see those first steps and hear those first words. Tune in to hear about his journey and his advice for those with their own dreams. What we’re talking about: The pandemic pushed people to focus on their online side hustles People are still spending online and business continues to grow Taking action and leaving perfectionism aside Identifying strengths/weaknesses and hiring out Will your children become entrepreneurs? Developing and reinforcing work ethic in children Learning skills and going out on your own Investing in your kids’ future Figuring out what’s important to you Don’t wait for retirement to live the life you want to live The 3-day work week Links mentioned in this episode: Jason’s website Nurture Kit Twitter LinkedIn Facebook Instagram   Minute-by-minute breakdown: 2:10 – Explaining to friends and family what it is you do. 3:44 – The difference between a web designer and a web developer. 5:36 – Who are you typically taking on as clients and what type of work are you doing for them? 9:43 – The pandemic’s effect on Jason’s income. 19:45 – Providing the framework and opportunity for your children to become entrepreneurs. 24:20 – Was the entrepreneur lifestyle modeled to you by anyone?  28:46 – Exposing your children to humanitarian opportunities and different cultures. 35:00 – Jason’s schedule. 36:38 – The new American dream. 38:06 – The rock, the gambler and burnout. 38:46 – Just a generalist. 41:21 – Advice to someone who doesn't have a supportive spouse. 46:35 – Success you didn't think was possible. 50:24 – The biggest contribution to Jason’s success.  54:18 – Current goals and next steps. 56:30 – Jason’s one piece of advice.

Learn how everything gets easier when you know who your ideal client is with agency operator and podcaster Jason Resnick in this episode of the LMScast podcast hosted by Chris Badgett of LifterLMS. Jason runs a podcast called Live In The Feast where he discusses various aspects of building a business and best practices with industry experts in all areas of the online business ecosystem. You can find his podcast over at Rezzz.com if you’re interested in checking that out. In this LMScast, he talks through with Chris what he has learned about what it takes to find perfect fit … Everything Gets Easier When You Know Who Your Ideal Client Is with Agency Operator and Podcaster Jason Resnick Read More » The post Everything Gets Easier When You Know Who Your Ideal Client Is with Agency Operator and Podcaster Jason Resnick appeared first on LMScast - LifterLMS Podcast.

If you thought running a membership website was easy, try throwing a global pandemic into the mix. Jason Resnick joins us today to talk about the upcoming re-launch of his membership as so many of his customers were impacted by the shift in their own clients. There's a particular grit that comes with doing business in the North East, I'm not sure what it is, but a lot of New Yorker's — like Jason — don't give up easy. It's a key ingredient that many “online business builders” lack, or fail to learn, over the course of their online stint. Through podcasting and sharp networking skills, today's hero has built himself a business that he's not only proud of, but is a true replication of the man himself. Lots to learn here today, I hope you enjoy the episode! Other Matt Report episodes w/ Jason: Productized services Setting web design budget expectations Say THANK YOU to our sponsors: SearchWP – If you're looking to improve WordPress search, like get sweet dashboard analytics on keywords, check out SearchWP! MalCare – Want to protect your site from malware and virus exploits? Look no further than MalCare.com! ★ Support this podcast ★

If you thought running a membership website was easy, try throwing a global pandemic into the mix. Jason Resnick joins us today to talk about the upcoming re-launch of his membership as so many of his customers were impacted by the shift in their own clients. There’s a particular grit that comes with doing business…

“Your lead magnet must be directly aligned to whatever it is you’re selling, that’s where your conversions will come from”Jason has run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. He does this through on-site personalization, email, and marketing campaigns to learn more about the potential and existing customers to decrease the time to first purchase and increase repeat purchases.He is extremely passionate about helping developers and designers discover their niche, plan out and market themselves to build recurring revenue, and stay in the feast. So that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place.If you want to understand the power behind email marketing and segmentation, this is the episode for you!We discuss:From e-commerce to client services workLaunching the first productTaking a step back to craft a better messageThe segmentation and personalization of email marketingFiguring out segmentationSegmentation. Where do we start?Making use of “Why didn’t you buy” campaignsWhy sending multiple emails is O.K.Creating tailored content in between launchesMaking sure your lead magnet is aligned with your productWant to connect with Jason Resnick?Website: https://nurturekit.co/Twitter: https://twitter.com/rezzz--Are you currently in a launch and feeling stuck? Or about to get into a launch and you're not quite sure what your next move should be?Then why don't you and I hop on a quick 20 minute Launch Chat and see if we can help you move forward. All you have to do is click on this link and find a time that works for you. https://calendly.com/kenwestgaard/20-minute-launch-chatLooking forward to connect with you!--If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard. Don't forget to subscribe to the podcast to receive notifications of new episodes.Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!Support the show (http://paypal.me/kenwestgaard)

Jason Resnick helps developers and designers discover their niche, plan out and market themselves to build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He's run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com.

Jason Resnick helps developers and designers discover their niche, plan out and market themselves to build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He's run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com.

Jason Resnick helps developers and designers discover their niche, plan out and market themselves to build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He's run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com.

Jason Resnick helps developers and designers discover their niche, plan out and market themselves to build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He's run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com.

Jason Resnick helps developers and designers discover their niche, plan out and market themselves to build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He's run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com.

Jason Resnick helps developers and designers discover their niche, plan out and market themselves to build recurring revenue so that they can live the life that they want and ultimately reach the goals of why they started their own business in the first place. He's run his own web development business since 2010 helping established online businesses, increase sales through optimization, conversion, and behavioral strategy. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com.

Today we chat with Jason Resnick, a seasoned WordPress pro, who has been working with WordPress and eCommerce pretty much when it all started out! We're talking today about 'word of mouth' marketing. Now, most people when asked about word of mouth will probably see this as something that happens organically, something that you don't really have all that much control over. After all it's happening in situations largely outside of your control. You can offer a great service and hope that people are going to mention your name when they get asked the question... 'Who would you recommend to build my WordPress website?', but it's little more than hope, right? Jason explains why it's a little bit more than this in this weeks podcast...

Today we chat with Jason Resnick, a seasoned WordPress pro, who has been working with WordPress and eCommerce pretty much when it all started out! We're talking today about 'word of mouth' marketing. Now, most people when asked about word of mouth will probably see this as something that happens organically, something that you don't really have all that much control over. After all it's happening in situations largely outside of your control. You can offer a great service and hope that people are going to mention your name when they get asked the question... 'Who would you recommend to build my WordPress website?', but it's little more than hope, right? Jason explains why it's a little bit more than this in this weeks podcast...

Today we chat with Jason Resnick, a seasoned WordPress pro, who has been working with WordPress and eCommerce pretty much when it all started out! We're talking today about 'word of mouth' marketing. Now, most people when asked about word of mouth will probably see this as something that happens organically, something that you don't really have all that much control over. After all it's happening in situations largely outside of your control. You can offer a great service and hope that people are going to mention your name when they get asked the question... 'Who would you recommend to build my WordPress website?', but it's little more than hope, right? Jason explains why it's a little bit more than this in this weeks podcast...

Get your FREE ticket to the Design Summit here: summit.davetalksprint.comThe Summit takes place March 23rd to March 27th. There are 30+ design industry experts to help you create a simple and profitable design business. Today on this bonus episode of the show I have three speakers from the Simply Profitable Design Summit. Morgan Rapp who is the owner at morganrapp.com. Her summit talk is called "Show your value & book high paying clients." @morganrappJason Resnick who is at rezzz.com and also the founder of nurturekit.co. His summit talk is called "How to spot a bad client and position yourself to be respected." @rezzz20There are so many more amazing speakers at this online summit event you do not want to miss it. Go get your FREE ticket at summit.davetalksprint.com. @heykristarae

Get your FREE ticket to the Design Summit here: summit.davetalksprint.comThe Summit takes place March 23rd to March 27th. There are 30+ design industry experts to help you create a simple and profitable design business. Today on this bonus episode of the show I have three speakers from the Simply Profitable Design Summit. Morgan Rapp who is the owner at morganrapp.com. Her summit talk is called "Show your value & book high paying clients." @morganrappJason Resnick who is at rezzz.com and also the founder of nurturekit.co. His summit talk is called "How to spot a bad client and position yourself to be respected." @rezzz20There are so many more amazing speakers at this online summit event you do not want to miss it. Go get your FREE ticket at summit.davetalksprint.com. @heykristarae

Jason Resnick helps established online businesses get more customers, repeat customers and create raving fans of their brand. He does this by helping them build a strategy and implement behavioral marketing through automation, email marketing, and on-site personalization. Jason helps web developers and designers live the life of their own design through coaching and community so they can specialize their businesses and build recurring revenue. This is done through a framework to discover your ideal client, find out their value, how to market to them, and walk away with a plan to move forward and build recurring revenue. Here's what we covered on the episode: How Jason knew that he'd never work for anyone else The exact moment that Jason knew he was going to start his business Why Jason focused on learning the business side of business after the stopped freelancing the first time around The story behind how Jason pivoted his business and decided to niche down after working in projects in multiple programming languages How Jason now focuses on the customer journey with the clients he works with, and what the transition process looked like How Jason set up his entire customer experience by listening and getting feedback from his clients by creating memorable moments How Jason built a word-of-mouth foundation in his business, and never has spent money on ads How sending one client a gift in the mail has lead to lots of referrals from one client that Jason worked with a long time ago How Jason sets boundaries in his business by over communicating, and being clear about when he's available and when he's not Why Jason set up an onboarding sequence in ConvertKit to show his clients how he works with them Why it's important to tell your clients how you work with them The breakdown of his ConvertKit onboarding sequence for new clients Why Jason created Feast, an online community for designers and developers to help them get out of the hamster wheel How he got the idea to create Feast after getting questions from other freelancers asking him how he built his business Why Feast is different than most online communities and offers things like a 1:1 call with Jason, a custom curriculum, monthly round up calls, and more   Links mentioned: Jason's onboarding sequence Feast   Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community!  Let's connect on Instagram!

In this episode, we’re going to do something a little different. Instead of talking to a guest, I want to answer some questions about podcasting and marketing, and share how it’s helped me grow my business.

In this interview with Jason, we cover:How Jason got his start in eCommerceHis journey with WooCommerceThe importance of personalization in online marketingWhy one of the first things Jason does with his clients is ask them what their customer journey isHelping his clients identify their sales cycleNurturing customers through emailThe importance of picking the right lead magnetUsing lead scoringLaunch style funnels vs evergreen funnelsHow to make your marketing stand out in a crowded spaceThe value of putting yourself through your own funnelsConnect with Jason@rezzz on Twitterrezzz.com

Episode 87 I love being a solopreneur!  But, it has crossed my mind several times as to whether or not I can scale my business without a team, and, if it's possible to scale without a team, how do I actually scale?  Today's interview with Jason Resnick answers all the questions! FREE GIFTS FROM JASON: https://rezzz.com/ https://rezzz.com/how-to-start-freelancing-successfully/ Important Links:   Lora's Yeti Blue Mic click HERE For Lora's Dragon Pad pop filter click HERE For Lora's Sound Shield click HERE   Learn Instagram and Canva easily and affordably, visit:  https://lorashipman.com/courses/    Check out Lora's Blog:  https://lorashipman.com/blog/ Connect with Lora on the Socials: Instagram:  https://www.instagram.com/lora_shipman/ Facebook: https://www.facebook.com/LoraShipmanOfficial/ YouTube Click HERE

After a bit of a break, I'm back with another online course creator interview! Jason Resnick of Rezzz.com and I had a great conversation about the topic of today's episode: interaction. It's one simple word – but how do you handle interaction with the people who are on your email list, let alone enrolled in... Read More

This is the first roundtable of Season 8 where Matt Medeiros, Jason Resnick, Sara Dunn, and Nathan Allotey discuss the changes in the WordPress community. Each business owner talks about the challenges over the past year and how they have specialized in a niche or WordPress service. Listen to this episode: Matt Report - A WordPress podcast for digital business owners Productized & niche business owners sound off on the changes of WordPress Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / 00:36:58 Subscribe Share RSS Feed Share Link Embed Download file | Play in new window | Duration: 00:36:58 Watch this episode: What you will learn in this Episode: Many WordPress freelancers and agency owners are specializing or finding a niche in their businesses, They discuss how they need to adapt and change to the WordPress climate. Jason Resnick – helps designers and developers specialize in their businesses and helps them with their revenue. Jason has two podcasts and is very experienced with membership sites. He can be found at Rezzz.com. Sara Dunn – owns the boutique agency known as 11Web Agency. She has specialized her services and offers SEO for the Wedding Industry. Nathan Allotey – can be found at nathanallotey.com. He is a freelance web designer and digital marketing strategist in Texas and hosts the freelance podcast which helps entrepreneurs with their startups. Positioning Your Business: Sara Dunn –  never positioned her business where she just used WordPress. She concentrates on web design and marketing and offers the best option for her clients. She sees many agencies shifting to other platforms like Squarespace, which better suits some small website clients. Jason Resnick – Business owners need the tools and technology that is right for their respective businesses. WordPress is still a great tool for developers but you need to work with the best fit for your clients. Be sure to ask the questions, “what is the problem that the business is trying to solve?” “What is best for your clients?” You can ramp up a business with less technical skills and you can build a great solution for your clients using WordPress. Nathan Allotey – the changes in the tools and marketing are shifting to target small business or the entrepreneur looking for click and drag technology. People's perception has changed on what WordPress designers and developers offer. There is a shift to usability and quick website building. There is much more to a website then a pretty presentation. The conversation shifts when the client tries to add functionality. Benefits of Specializing: Nathan Allotey – Your unique perspective and voice can help you target the audience where you want to specialize. You want to show your authority in your space. Sara Dunn – uses YouTube with consistency to speak to other freelancers with the struggles she comes up against. The channel is used only for fun but other freelancers can see the challenges that may be presented in their business. It helps Sara build authority as somebody who has “been there/done that”.  You can expand your services into other areas of consulting with ancillary services like YouTube or Podcasting consulting for your clients. Jason Resnick – will experiment with many platforms. He has a daily and seasonal podcast called Live in the Feast.  A guest can ask a question that Jason will answer on the show. People will often complain on social media, so you can show your authority by replying to the complainer with help. Becoming a Podcaster in your niche can be a great marketing tool for your services. Cold Connections through Emails or Tweets: Emails or Tweets can be used to easily find people to help you on your channels. Nathan Allotey – always try to find a common connection. Do not be lazy and reach out with a common interest if you do not know the person. Research their site and channel. Be genuine and authentic. Try to find a spot in their schedule if they are willing to participate. Sara Dunn – pitches within her Wedding Industry niche to be on other shows since she does not have guests on her Podcast channel. Being a guest on other podcasts have been an amazing way to find clients. Hotseat Question – Work Goal for the Year? Jason Resnick – working on a split schedule where he will work only in the morning and then again in the afternoon.  He is working on staying focused during those scheduled hours and shares that schedule with his customers. Sara Dunn – Be mindful of the work you are doing and enjoy it. Define what your favorite projects are and why. Keep notes on your projects to help you with your decisions. Nathan Allotey – Choose to focus on one thing that gets you to your goal. Nathan is researching a product pyramid service of providing road mapping sessions for a client to plan out the projection for the year. Nathan is also working on a book around the user experience where you can help create the perfect website. Episode Resources: Squarespace CraftCMS Webflow WIX Calendly To Stay in Touch with Episode Guests: Jason: Jason Resnick Jason on YouTube Jason on Twitter Jason's Live in the Feast Sara: Sara Dunn at 11Web Sara on YouTube Sara on Twitter Nathan: Nathan Allotey's Website Nathan on YouTube Nathan on Twitter Matt  Medeiros Matt on Youtube To stay connected with the Matt Report, head on over to mattreport.com/subscribe. If you like the show, please leave a 5 Star review over on the Matt Report on iTunes. ★ Support this podcast ★

This is Part 2 of 2 of an interview with Jason Resnick of Rezzz. The previous chat about specialisation is a prerequisite for this lead generation strategy to work. Once you know who you work with, why, and the language they use, Jason's strategy is absolutely killer. You'll notice I lose my mind a bit […]

This is Part 1 of 2 of an interview with Jason Resnick of Rezzz Jason helps agencies and freelancers with a whole lot of stuff. The most important piece is knowing (and choosing) your clients. We dig into Jason's framework for choosing your specialization and discuss the related benefits… the best of which is demanding […]

It's easy for us to sit back and tell consultants to raise their rates and set better expectations, but it's another story when we are the customer. Today's guest is re-launching his company website and he's here to tell us how he approached the process. Meet, Jason Resnick, expert WordPress developer, consultant, and business owner. He's in a special segment, as a developer who is routinely hired to build a solution like this, it is not unfamiliar territory for him. However, stepping outside of his comfort zone and setting a realistic budget is new to him. Interviewing designers that understand his goals and branding needs is new to him. Giving up the control of branding while letting someone else drive the bus — new to him. When you know how the sausage is made, things tend to taste a little bit differently. Let's dive in. Web re-design project: Setting a budget & expectations Hot points: Why he's not worried about spending more than $5k How he's going to measure ROI How he chose his designer out of 20 candidates Looking back at bad designer to client relationships Setting up proper communication Outline the goals for marketing and content at launch You have to be willing and open to listen to the expert. It's their lively hood. -Jason Resnick Listening options: Subscribe on iTunes Subscribe on Soundcloud ★ Support this podcast ★