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This week I'm speaking with Jessica Berg, the Founder of Moonrock Wellness, a business dedicated to helping women professionals connect back to themselves via online wellness classes and her signature 1:1 coaching program, Connect Back to You. Recently Jessica leapt from her 20-year corporate career to lean fully into her business.In this interview we discuss so many good things, including the gateway to woo, consistency over duration, selfcare as obligation, creating a great lead magnet, overcoming spreadsheet avoidance, shapeshifting your business and the importance of enthusiasm. EnjoyFollow Jessica on Instagram at https://www.instagram.com/moon_rock_wellness/ and find her online here: https://moonrockwellness.com/Learn more about the Keep Growing Mastermind here: https://www.amymcdonald.com.au/keepgrowingSupport the show by making a monthly $5 contribution here: www.patreon.com/AmyMcDonald
In this episode, Jessica from Simplified SEO Consulting joins the show. First, Jessica explains how she has learned to accept her imperfections when it comes to time management. Remember, therapists can't be all things to all people all of the time! Plus, Jessica tells us what she has done to make her email inbox so much more manageable. Tune in as Jessica gives loads of tips on SEO and how to get your counseling website to rank higher on Google. Meet Jessica Tappana Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowly after gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets. Aspire Counseling has grown to now include five therapists and a virtual assistant! In fact, all of the therapists are nearly full, and Jessica hopes to find a few more quality team members in the months to come. Meanwhile, Jessica has discovered a passion for teaching other private practice owners what she has learned about website Search Engine Optimization. As a private practice SEO Consultant, she has had the opportunity to work with therapists from around the country sharing her SEO secrets. She's both optimized websites for private practices AND has taught therapists how to do the SEO work themselves through Zoom meetings and enjoyed watching their sites begin to climb to the first page of Google even in larger metropolitan areas like Atlanta or Houston. Recently Jessica released a FREE 7-day e-mail series that teaches therapists all the necessary information they need to know and has received positive feedback across the board from other practice owners who are raving about the vast amount of information covered in only seven e-mails. Accepting Imperfections Around Time Management Accepting your imperfections and accepting your reality will be critical when it comes to time management. Some people always think they can see one more client during the day. However, you'll start to realize that's not always practical. In reality, you can do better if you accept your limitations as a private practice owner and as a therapist. Drawing boundaries will help you stay more present in everything that you do. Remember, you can't be everything to everyone all of the time. When you have healthy boundaries between work and your personal life, you will be a better therapist because of it. Managing Your Email Inbox Jessica has started getting some help with managing her email inbox. Many people find that they put incredible pressure on themselves to respond to emails immediately or within twenty-four hours. Depending on how full your inbox is, that can be impossible. That's why Jessica is outsourcing help for her email work. Of course, there are emails that she needs to respond to personally. However, those go into a particular folder for her to check periodically. In fact, Jessica is getting help from Uriah Guilford, who made an appearance on The Practice of Therapy Podcast episode 176. His 7-Day Email Transformation Challenge has been a total game-changer for Jessica and how she runs her inbox. Outsourcing Your SEO Jessica outsources a lot of her private practice SEO. Even though Jessica is knowledgeable in SEO, she has trained all her staff to do it. Jessica realized that she doesn't need to be the one to optimize all of her blog posts. When Jessica first started her website, absolutely no one was clicking on it. However, Jessica learned everything she needed to know about SEO and applied it to her counseling website. Now, Jessica has a full practice and a thriving business. At Simplified SEO Consulting, Jessica helps her clients get to the top of search engines. That way, therapists can fill their caseloads and reach their ideal clients. If you're looking to learn more about SEO, Jessica has Online SEO Courses for DIY Practice Owners. SEO Tip: Content Is Key Content will be your best asset when it comes to SEO for your private practice website. Therapists are always worried about writing the right thing. When you write a lot on your website, therapists often think that their potential clients aren't going to read the content. Well, Jessica says a great way to improve readability is by creating subheadings for your content. That way, if someone is scanning the page, they can find exactly what they are looking for when reading the subheadings. You need enough information on your website for Google to know what your content is all about. If you don't have enough content, Google won't pull your website up when someone is making a search. Having A Niche Is Critical For Your SEO When you have a niche, SEO content will be a breeze. Instead of having fifty different specialties, you can narrow it down to a select few. When you narrow it down, you can write all sorts of things about those niches. If you niche down and write a whole page about depression, that's a great start. Then, write blog posts on how to combat depression, tips for dealing with depression, what to know about depression. That way, Google starts to see that this website knows a lot about depression. When people search for help with depression, your website will pop up. Being transparent… Some of the resources below use affiliate links which simply means we receive a commission if you purchase using the links, at no extra cost to you. Thanks for using the links! Jessica's Resources Aspire Counseling MO Simplified SEO Consulting Email: Jessica@SimplifiedSEOConsulting.com Resources Use the promo code "GORDON" to get 2 months of Therapy Notes free. Solo to Group Practice: Adding More Therapists to Grow Your Time & Income Money Matters In Private Practice | The Course Get your FREE Financial Analysis Guide... Google Workspace for Therapists | The E-Course Purchase The Full Focus Planner™ Join my Focus Groups Session Note Helper 3.0 Join the Google Workspace for Therapists Users Group Cool Resources Follow @PracticeofTherapy on Instagram Meet Gordon Brewer, MEd, LMFT Gordon is the person behind The Practice of Therapy Podcast & Blog. He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer, and writer. PLEASE Subscribe to The Practice of Therapy Podcast wherever you listen to it. Follow us on Twitter @therapistlearn, and Pinterest, “Like” us on Facebook.
Katrina and Jessica talk about how you don’t always get to see the story, oftentimes people only see the glory. She opens up about her story and how life wasn’t always the way that it is. Jessica also shares how you can turn your passion into your career. They also dive into how celebrating your life right now and looking at the positive side of things, doesn’t take away from the tragedy that is among us. Jessica Flynn is the owner and maker of Flynn Sisters Boutique. A married mother of 3 and living the dream in the great PNW. She has been making and selling epoxy glitter tumblers successfully for over 2 years now. Recently Jessica launched a YouTube channel February 1, 2020 and it has changed her life and skyrocketed business in ways she could have never imagined. Her favorite part about my business is the mental and spiritual growth that has happened for her. Applying the lessons she’s learned in recovery has been invaluable for business. Jessica’s goal every day as a content creator is to inspire others in both their creative business and in life. You can find Jessica on instagram @flynnsistersboutique over on YouTube https://www.youtube.com/channel/UCO2Qnd3ixM7hq1yTIcJgmWQ
Jessica and her husband have been married for 13 years and have 2 young kids. Recently Jessica discovered that her husband has been seeing prostitutes and attempting to have casual sex with strangers for 10 years. What does Jessica do NOW?!
In this episode, Gordon speaks with Jessica Tappana about her superpower, search engine optimization. She highly suggests using Yoast to boost your SEO and advises how to improve your Google ranking. Jessica also explains the importance of flexibility, keywords, and blogging. She recently had a client struggle with their ranking and found how their competitors had hundreds and hundreds of bank links. Backlinks can be something that needs your entire attention to improve Google rankings. Meet Jessica Tappana Jessica Tappana started her private practice on her maternity leave about 20 months ago. After filling up in only a matter of months, she decided to bring on other therapists as 1099s and transitioned Aspire Counseling into a group practice. Worried about how she would fill the caseloads of these new therapists, Jessica tried several different marketing strategies. Ultimately, she decided to focus on getting her website to the first page of Google and began teaching herself SEO at nights after her kids were in bed. Slowly after gathering a couple of tips here and there, she got her website to the first page for nearly every keyword she targets. Aspire Counseling has grown to now include five therapists and a virtual assistant! In fact, all of the therapists are nearly full, and Jessica hopes to find a few more quality team members in the months to come. Meanwhile, Jessica has discovered a passion for teaching other private practice owners what she has learned about website Search Engine Optimization. As a private practice SEO Consultant, she has had the opportunity to work with therapists from around the country sharing her SEO secrets. She's both optimized websites for private practices AND has taught therapists how to do the SEO work themselves through Zoom meetings and enjoyed watching their sites begin to climb to the first page of Google even in larger metropolitan areas like Atlanta or Houston. Recently Jessica released a FREE 7-day e-mail series that teaches therapists all the necessary information they need to know and has received positive feedback across the board from other practice owners who are raving about the vast amount of information covered in only seven e-mails. Flexibility Jessica's dream was only to work three days a week to stay at home with her children. Her office was low cost, and she did not even have a website. Her hours filled up, and she kept adding hours and clients. Eventually, this turned into a full-time gig, so she needed to add more people to her business. By marketing herself, Jessica's favorite activity is going to coffee with others. Coffee hour took up a lot of time, so it is no longer her primary marketing tool. Jessica learned how to use search engine optimization to utilize her website. Search Engine Optimization Should you try to do your SEO or hire someone else to do it? If you have a competitive area or need to get to the first page and rank quickly, then you may want to pay someone. If you have limited funds, are a DIY type, or have more time then you may want to learn how to do it yourself. Where do you even start if you're going to improve the SEO yourself? One great place to start is by changing the meta descriptions on your site. Keywords A keyword is something you would type into Google to find what you are looking for. Jessica asked her friends what they would type into Google if they were looking for a therapist. You can also try simply typing in your search. At the bottom, Google will offer similar searches that other people have used. How do you choose what keywords to target? Is it worth it to target more general “short tail” keywords like “counseling near me”? The answer is it depends on location but frequently yes. Blogging Blogging is one of Jessica's favorite things to talk about; it is essential for SEO. New content will alert Google that this website has fresh and relevant information. With updated content, Google will bump you up on the rankings. For someone who doesn't like writing, Jessica says there are ways around it. If you're thinking of your ideal content, start considering the type of things your clients would want to read. Jessica even pays people to write blog content. It is essential to ensure the blogs posts are unique and not copied from other websites. Resources Mentioned Brighter Vision Therapy Notes Mastermind Group Yoast >>Get the FREE Financial Analysis Guide
Speaking of Partnership: Personal Stories of the Power and Payoffs of Partnership
Do you follow your "Yes?"Following your "Yes" is about you taking a step forward in your partnerships by taking action and applying at least one thing you heard from our guests during their interviews this week. On today’s episode, all of this week’s guests have generously provided BONUS MATERIAL, not included in the interviews you listened to earlier this week. Each one has provided incredible examples of the power of following your “Yes”. Enjoy! Jenna WardNot Following - When Jenna was a Clinical Hospital Pharmacist she also lectured at a university. Once she moved on to become an entrepreneur as an embodiment mentor, she was doing very well but some part of her was choosing out of fear to not let go of her one day a week university job. Some part of her was always resisting going to that job, but she still renewed her contract with them going entirely against her “Yes”. Once she finally got the courage to follow her “Yes” and leave this position, she realized that by ignoring her “Yes” for so long, now there were all these people in her life who had made plans around her and she would now have to disappoint. By following her “Yes” she felt instant liberation. Following - Jenna had avery successful practice in Brisbane, Australia doing energy medicine with her clients in person and at the same time she was feeling this strong guidance to move to Bali. She could not rationalize this guidance because she knew no one there, but something told her she was meant to go there. So she decided to follow this “Yes” and make it happen. On her fifth day in Bali she met an amazing man who fell into her lap and they had an amazing adventure together. This only happened because she trusted that intangible knowing that was such a strong yes in her heart that she could not ignore it. How do you recognize your “Yes” from just your mind trying to convince you of something. Jenna’s golden rule for recognizing your “Yes” is that our heart has no justification. It just is truth. Unapologetically. As opposed to our head which has a big story of why we should, why we shouldn’t, why it’s good enough, why this will never work etc. Your head will always have a big long story about “why.” Listen to Jenna's full interview here (https://speakingofpartnership.com/088-jenna-ward/) Connect with Jenna - Jenna's Website (http://theembodiedwoman.com/coming-soon/) Jenna's Facebook Link (https://www.facebook.com/jennawardco/) Embodied Women Facebook Group (https://www.facebook.com/groups/embodied.women.group/) Jenna's Instagram Link (https://www.instagram.com/jennaward.co/) Jessica WintersternNot Following - There was a time in Jessica’s life when she was in a relationship where there was such beautiful communication and connection and still her gut was saying “this isn’t right.” In the past she would give her power away and follow someone else’s truth instead of her own internal knowing. And she allowed herself to be swayed because she loved him and respected him and was afraid to honor her truth for fear of disrespecting or hurting this man. Ultimately, this choice caused her to turn on herself. Her heart was screaming “No this isn’t right!” Once she got to the place of saying yes to him and no to herself, she felt like she had betrayed herself. Following - Jessica has a pattern of drawing men into her life who are amazing and convinced they are meant to be with her. She has learned how to stand in her knowing and her truth and not be afraid to own it. Recently Jessica found herself in a relationship with a beautiful man who was convinced they were meant to be together and she got to see clearly her pattern that wants to appease others at the expense of herself. This time she was able to say “I love you. And the answer is no.” This was the first time in her life she had
Report from SMB Nation Fall 2012. I caught up with Jessica DeVita – one of my favorite people in the IT space. Jessica is an IT consultant, technical wiz, advocate for education in the IT community, Microsoft MVP and a really great person. Her web site is www.theubergeekgirl.com. Recently, Jessica was on the cover of ChannelPro magazine and had an article in there about Women in IT. We talked to her about that and the work she’s doing to educate women (and men) on IT as field. Check out the magazine at http://www.channelprosmb.com/archive/channelpro_smb_september_2012. Recently Jessica has been on several panels recently discussion IT as a career choice and on mentoring young women. She will be speaking on November 7th at Santa Monica College for a program called Cool Careers. As a side note, I asked Jessica how she came up with the name Uber Geek Girl. Download the Interview with Jessica DeVita here. This is not my first interview with Jessica. Check out the earlier podcasts at SMB Community Podcast.