Podcasts about seobook

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Seobook powstał z myślą o osobach decydujących się pierwszy raz w życiu na SEO. Dzielimy się w nim informacjami z zakresu marketingu internetowego i w przystępny sposób wyjaśniamy trudne pojęcia.

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank #1 in Google 00:40 – The two main factors that affect ranking are your content and links 00:51 – Building backlinks becomes difficult over time 01:09 – Neil was at the SMX Conference and everyone was talking about links 01:20 – Neil found out over the years that Google values content more than they do links 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run 02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing 02:24 – Guest posting can also help your ranking and ROI 02:53 – Eric has a team that tracks their links using Pitchbox 03:23 – You can get a higher domain authority when you base your content on your keywords 03:37 – Ranking takes time 04:15 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content. Be THOROUGH when you write your content—this will get you to the Top. Be patient and just continue to add value; your ranking will increase over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #349, Eric and Neil discuss how to rank #1 in Google. Tune in to learn how you can work your way up to the TOP of the Google search results and why being consistent and thorough with your content can skyrocket your ranking. Time Stamped Show Notes: 00:27 – Today's topic: How to Rank #1 in Google 00:40 – The two main factors that affect ranking are your content and links 00:51 – Building backlinks becomes difficult over time 01:09 – Neil was at the SMX Conference and everyone was talking about links 01:20 – Neil found out over the years that Google values content more than they do links 01:27 – You want to get to Top 10 in the search result for any keyword you want to rank for 01:35 – You can use the Keyword Density Tool by SEObook 01:40 – Make sure your content is VERY thorough to get more search traffic in the long run 02:00 – Wikipedia is always the top search result for “Abraham Lincoln” 02:05 – The content is consistently growing 02:24 – Guest posting can also help your ranking and ROI 02:53 – Eric has a team that tracks their links using Pitchbox 03:23 – You can get a higher domain authority when you base your content on your keywords 03:37 – Ranking takes time 04:15 – That's it for today's episode! 3 Key Points: Content and links are the main factors that account for your search ranking; but, at the end of the day, you should focus more on content. Be THOROUGH when you write your content—this will get you to the Top. Be patient and just continue to add value; your ranking will increase over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Amazon private label sales is one of the best ways to get started with online business. You don’t have to have any experience because there are many good hearted people like Scott Voelker who are eager to walk you through the ways you can get started with even a small amount of cash. This episode is one of Scott’s weekly “Ask Scott” episodes where anybody who has a question about sales on Amazon is able to ask their questions. This episode highlights listener questions about product categories, shipping costs VS storage fees, responding to bad product reviews, and using the keyword fields in the Amazon product backend wisely. I’m not sure which categories I should choose for my private label product. A listener asks a very good question today about product categories. It’s often the case that one product could legitimately belong in more than one category. When that’s the case, how do you go about choosing which category you should designate as your “primary” category. On this episode Scott answers the question and encourages the listener who ask it to focus on keywords and optimized listings more than the category - though he does give some tips on how to choose the most effective category as well. Should I pay increased shipping or storage fees to house my products? A TAS community member called in to ask Scott about his situation - he’s got a great product but in order to get his best price he’d have to order 2000 of them! He’d be saving enough money that it seems like a wise thing to do, but he doesn’t want to keep them at his home and doesn’t believe that Amazon would allow him to send in that many at once. He’s asking Scott’s advice on whether storing those products at some warehouse would make sense. Scott’s got his typical common sense answer to this one and you can hear it on this episode. Can I leave comments or replies to negative reviews I get on my products? A listener asks Scott if he is able to respond to the comments that are made to his products, and if so how? The tool you need to know about in order to do that is called Sales Backer (find it in this episode’s resource links) and it’s a great way to be active in the space surrounding your product and to do great customer service that can not only fix problems your customers are having but also get some of those negative reviews removed or changed. You can find out about Sales Backer and how you can use it on this episode. I heard you talking about keyword duplication on product listings? Can you tell me about that? There has been a lot of confusion about keywords and how they are used in the Amazon product listings, and for good reason. It appears from trials that various Amazon sellers have done that some of the conventional wisdom surrounding keywords may have been incorrect. On this episode you’ll hear Scott dig into the topic a bit in response to a listener’s question about how to use keywords. It’s a very helpful response so make sure you take the time to listen. OUTLINE OF THIS EPISODE OF THE AMAZING SELLER   [0:25] Scott’s introduction to the podcast! [1:29] Shout out to the TAS Facebook community. [4:10] QUESTION ONE: I’m doing a new product launch and I’m not sure how to choose the right category in light of competition, etc. [11:11] QUESTION TWO: I’m having trouble figuring out if I should pay high shipping or buy more products and store them economically in the U.S. with arrangements to ship to Amazon monthly? [18:14] QUESTION THREE: How can I leave comments on reviews left on my products using Sales Backer? [24:04] QUESTION FOUR: I’m curious about keyword duplication in the Amazon backend. You and Chris discussed using Keyword Inspector to weed out duplicates. Can you expound on that a bit? RESOURCES MENTIONED ON THIS EPISODE www.TheAmazingSeller.com/ask - ask your own questions www.TheAmazingSeller.com/FB - join the Facebook community www.TheAmazingSeller.com/workshop www.FreePrivateLabelCourse.com - get your own 10 day course. www.ShipWire.com www.TheAmazingSeller.com/202 www.TheAmazingSeller.com/resources (affiliate link) www.TheAmazibngSeller.com/keywords (affiliate link) www.Tools.SEOBook.com/keyword-list-cleaner

Stephen is the CEO of Predictive ROI and host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media. Good Morning Onward Nation...I’m Stephen Woessner. In today’s solocast I am going to take you on an even deeper dive of the 8 Money Draining Mistakes than we have ever taken before. In previous solocasts I have singled out a mistake or two -- and gone pretty deep with the recipe on how to fix the mistake -- but today I am going to address all 8 mistakes. On the Predictive ROI side of our business I see it all the time: Businesses that miss opportunities and waste money online. Over the past 20 years of conducting academic research and working with clients in the private sector, we have collected tens of thousands of data points that show there are 8 areas where most companies misunderstand online consumer behavior. These money draining mistakes cost you visitors, leads, conversions, and massive return on your online investment -- but rest assured, Onward Nation -- they are fixable. So let’s dive into what I mean by the 8 Money Draining Mistakes -- and why they are fixable for any business. I also created a free 3-part video training series that walks alongside of today’s episode that you can download at predictiveroi.com/3download. Mistake #1. NO BASELINES OR S.M.A.R.T. GOALS. Do you use Google analytics? If not, start now. It’s a dashboard that’s easy to understand, and best of all, it’s free. You’ll discover how many visitors are finding your site, how they’re finding it, and what they’re doing once they get there. From those statistics, create a baseline for metrics like unique visitors and lead generation. Next, establish S.M.A.R.T. predictives. In Living Your Best Year Ever, Darren Hardy recommends setting goals that are S.M.A.R.T.— specific, measurable, attainable, relevant, and time-sensitive. Apply these qualifiers to your goals for measurements like lead generation and site traffic. Mistake #2. LACK OF DISTINCTION. What are you uniquely qualified to provide, and who are you providing it for? We walk all of our clients through an “XYZ exercise” to help them flesh out their value to potential clients. If you can’t clearly articulate why someone should visit your site and buy from you, how can you expect them to take any action? Fill in the blanks of this XYZ statement: We do ____(x)_____ for _______(y)______ so they can ______(z)_____. Here’s a simple example for a bakery: “We bake quality, gluten-free treats for cookie lovers in University Park so they can enjoy sweets without getting sick.” Now, post this statement on the left side of your homepage above the fold. (Only about 10 percent of visitors will scroll below that fold on any content page.) Visitors to your site will self-select, saying, “Yes, that’s me, and you have just what I’m looking for!” Mistake #3. HIGH BOUNCE RATE. When a visitor arrives at your site and immediately leaves without making a single click, that’s a bounce. The typical business website has a bounce rate between 50 and 60 percent. Your goal should be 30 percent or less. A high bounce rate is the most expensive money drainer. Why? Let’s say you have the standard conversion rate of 2 to 4 percent, and your bounce rate is 50 to 60 percent. If you lowered your bounce rate to 30 percent and still converted 2 to 4 percent of your now 70 percent of visitors, you’d increase your revenue by 42 percent! Getting your XYZ statement right will help reduce bounce rate. So will reducing visual clutter on your homepage to only three main elements. The Harvard Business Review recently published a story that said more choice results in less action by consumers. So when you want them to act, be sure you have a clear call to action. Whether the next step is to sign up for a newsletter, register for a webinar, or buy now, make it easy to take. Think of the opt-in or buying process like leading someone down a garden path in the dark. You’ve got to point out each stepping stone as you go. One of the free videos I prepared for you focuses specifically on bounce rate and the recipe for reducing it. You can access the video series at: predictiveroi.com/3download. Mistake #4. SEO DONE POORLY. Good SEO requires expanding your site’s meaningful content with these principles in mind: Select predictive keywords that relate to your site’s themes and have proven performance on search engines. You can create a free account on SEObook.com and use their Keyword Selector Tool for keyword guidance. Look for a variety of niche keywords with 1 million or fewer competitors. Then include keywords in your page titles, which are the links to your site in Google search results, in your meta keywords, and in your 23-words or less meta description (that sentence or two that runs under your page title on a Google results list). Limit each page’s content to a single, meaningful topic and keep it between 500 to 1,000 words. Fewer than 500 words will prevent you from including enough keyword mentions, and more than 1,000 will lose visitors’ attention. Mistake #5. NOT KNOWING YOUR CUSTOMER. We’ve created two client avatars we call Sally and Harry. They’re ambitious business owners who are active learners. However, sometimes they feel like they don’t know what they’re doing — especially in the area of digital marketing. They’ve been burned in the past by self-proclaimed experts, and they yearn to trust someone who will deliver on promises. Knowing this professional and emotional information about my clients has helped me serve them better and tailor my site content to meet their needs. To create your own client avatar, think of your best clients and then imagine their fears, worries, and needs. Mistake #6. POOR CUSTOMER EXPERIENCE. Use your new client avatar to evaluate your website. Is it easy to navigate for someone unfamiliar with your product, service, or industry? What is your visitor hoping to do the first time they visit? What about returning visitors? Insert easy-to-follow instructions, buttons, and other cues to guide visitors. Mistake #7. TOO MUCH INSTITUTION SPEAK. People want to do business with people. Avoid institutional language or industry jargon. Rather than impress your visitors, you’ll alienate them. Aim to make an emotional connection with your prospects, and let them know you’re human. Mistake #8. AMBIGUOUS CALLS TO ACTION. Have you been to a website and wanted to buy something but you can’t figure out how to give them money? It’s ridiculous. Customers shouldn’t have to wonder what the next step is or have to spend time searching for how to take it. We’ve found time and again that by eliminating these 8 Money Drainers from your site, you’ll see improved analytics data and significant increases in revenue. So with that... I want to say again, thank you for taking the time to be here with me today. It is an honor to have you here -- thank you for tuning in -- your time is sacred and I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine. However our daily podcast fits into your daily routine -- I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners. And please continue to let me know what you think of Onward Nation...good or bad...I always want your feedback. My direct email address is stephen@onwardnation.com -- and yes -- that is my actual Inbox. No fancy filters or filing system and I read and reply to every single email. So please let me know how you think we are doing. I look forward to hearing from you. I will be back tomorrow with my interview with Rick Enrico -- another one of today’s top business owners. The discussion with Rick is amazing -- and how they have built their company -- SlideGenius to 65 employees serving over 700 clients. Until then, onward with gusto! You can also find us here: ----- OnwardNation.com -----

Blogging Towards Profitable Publishing as we hear the story of SEOBook with site author Aaron Wall SEO Book has sold over over a million dollars in  SEO eBooks to date. Aaron stresses how people that write the books have years of experience with the material by education and hard work.

Blogging Towards Profitable Publishing as we hear the story of SEOBook with site author Aaron Wall SEO Book has sold over over a million dollars in  SEO eBooks to date. Aaron stresses how people that write the books have years of experience with the material by education and hard work.

Google is caught up in Chrome sponsored post controversy, being accused of violating its own guidelines on paid advertising links, which they blame it on marketing partner Unruly Media. Bas and Roy explain the SEOBook article.

Bas and Roy give their take on version 3 of the Google Commerce Search their search solution for e-commerce websites. They also discuss the SEOBook blog post entitled Reddit Distilled Virante, Yahoo! and the Netherlands-based Optimum Research.

Aaron Wall of SEOBook joins Shoemoney to talk about The Search Taxonomy, and ProBlogger gets some kudos.

Aaron Wall of SEOBook joins Shoemoney to talk about The Search Taxonomy, and ProBlogger gets some kudos.

What is the next big thing in internet marketing? Jim and Dave welcome Aaron Wall from SEOBook and Pete Neumann, CEO of AdEffective to discuss.Audio Player