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Want to be ahead of the search marketing masses? Here’s your Alternative! Join Jim Hedger as he fills you in on the latest search engine news and helps you discover the alternatives in search engines, advertising, revenue and verticals. WebmasterRadio.FM


    • Aug 7, 2007 LATEST EPISODE
    • infrequent NEW EPISODES
    • 56m AVG DURATION
    • 36 EPISODES


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    Latest episodes from The Alternative

    SES San Jose 2007 Preview

    Play Episode Listen Later Aug 7, 2007 61:26


    Jim and Dave welcomes a number of guests who will be participating at the Search Engine Strategies Conference in San Jose, California, talk about everything from video to Google.

    The Chicago Underground Camp

    Play Episode Listen Later Aug 2, 2007 51:16


    Jeff Stone from the Underground Camp speaks to Jim. For students entering grades 8–10 Using the city as their campus, Underground campers take part in a variety of daily challenges that require creativity, quick thinking, a sense of humor and guts! Campers may have a chef contest, or build soapbox derby cars. The famous paper clip challenge allows students to explore the city as they convince Chicagoans to trade for bigger and better items.

    Google Algorithm Changes

    Play Episode Listen Later Jul 26, 2007 55:22


    Dave Davies talks with Ken Jurina of Epiar.com about the changes in the Google algorithm on location from SMX Advanced 2007.

    The Chinese Market

    Play Episode Listen Later Jul 18, 2007 63:35


    Jim Hedger and Dave Davies cover what the Chinese Market looks like today.

    What the Chinese Online Market is Like

    Play Episode Listen Later Jul 11, 2007 45:57


    James Spencer of China Search Ads speaks to Jiom and Dave. He talks about Baidu, why Google's not doing well, online payment, what the Chinese online market is like and even a bit about Alibaba.

    HackerSafe and Fair Isaac Research

    Play Episode Listen Later Jun 28, 2007 60:33


    Ken Leonard, CEO of HackerSafe, talks with Jim Hedger and Dave Davies about the new deal with Yahoo. Jim also talks with Joe Milana, Ph.D at Fair Isaac Research.

    Myspace Auctions of Search Traffic and Google

    Play Episode Listen Later Jun 14, 2007 39:55


    Myspace Auctions, search traffic and Google news are on tap.

    SMX Advanced 2007 Recap

    Play Episode Listen Later Jun 7, 2007 57:33


    Jim and Dave take a look back at the inaugural Search Marketing Expo with interviews from Dan Boberg, Director of Sales and Technology for YSM; TJ Kelly Director of Sales for Looksmart; and Cindy Krum of Blue Moon Works.

    Pre Selling Pages and Link Building

    Play Episode Listen Later May 31, 2007 60:46


    Jim and Dave speak with Rush Hour host Neil Patel. They also speak with the owner of PresellpageMan.Com a site that provides Hosted Marketing Content and Presell Pages, and finally they speak with link building expert Eric Ward.

    Frederick Townes and Jeff Quipp

    Play Episode Listen Later May 24, 2007 56:09


    Jim and Dave speak with Frederick Townes from W3-Edge.com and the SeoPros Client Account Representative for Search Engine People Inc, Jeff Quipp

    Net Neutrality Debate

    Play Episode Listen Later May 17, 2007 59:58


    Jim Hedger and Dave Davies talk to Craig Aaron from SavetheInternet.com as well as United States Senator Byron Dorgan on the topic of Net Neutrality.

    What is the Next Big Thing in Internet Marketing?

    Play Episode Listen Later May 10, 2007 60:47


    What is the next big thing in internet marketing? Jim and Dave welcome Aaron Wall from SEOBook and Pete Neumann, CEO of AdEffective to discuss.Audio Player

    SES New York 2007, Keywords and HD-DVD

    Play Episode Listen Later May 3, 2007 65:59


    Dave Davies and Jim Hedger recap Search Engine Strategies New York 2007, news on the release of HD-DVD code on Digg as well as talk keywords with Dan Thies, Dean of Faculty at Stompernet.

    Click Quality, Links and Traffic, and Did It Search Marketing

    Play Episode Listen Later Apr 26, 2007 63:14


    Click Quality, Links and Traffic, and Did It Search Marketing as Jim broadcasts on location from ad:tech in San Francisco.

    SES New York 2007 On Location

    Play Episode Listen Later Apr 12, 2007 57:48


    The Alternative broadcasts on location from SES New York as Jim Hedger and Dave Davies talk with SES speakers live from the show floor.

    Epiar, Trellian and TopRankBlog

    Play Episode Listen Later Apr 5, 2007 62:25


    Jim and Dave speak with Ken Jurina of Epiar, Becky Ryan of Trellian and Lee Odden of TopRankBlog.

    Google Buys DoubleClick, Net Applications and Web 2.0

    Play Episode Listen Later Apr 4, 2007 60:45


    Jim and Dave discuss Google and their purchase of Doubleclick, to combine DoubleClicks expertise in ad management technology for media buyers and sellers with Googles leading advertising platform and publisher monetization services.

    eCom Expo Virtual Tradeshow

    Play Episode Listen Later Mar 29, 2007 62:54


    Jim Hedger and Dave Davies speak with Safa Raschtchy and Virtual Tradeshow eCom Expo event manager Caleb Chase.

    The Ins and Outs of Business.com

    Play Episode Listen Later Mar 8, 2007 63:37


    The Ins and Outs of Business.com as Jim Hedger talks with VP, Sales and Customer Service Amos Schwartzfarb and SEO Director Jessica Bowman.

    Online Awards Video Search Tool

    Play Episode Listen Later Feb 22, 2007 50:54


    Jim speaks with the Founder/CEO of leading online video search company Pixsy Chase Norlin about the Oscars and Academy Awards video search tool.

    Pay Per Read, Pay Per Click Scams

    Play Episode Listen Later Feb 15, 2007 55:54


    Talking about Pay Per Read, Pay Per Click Scams with guests Adam Sculthorpe, security specialist and CEO of Clickrisk.com, John Linden, the CTO of Think Partnership,

    Comparison Engines and Shopping Search Engines

    Play Episode Listen Later Feb 8, 2007 59:57


    Jim discusses Comparison Engines and Shopping Search Engines with Brian Smith, editor of ComparisonEngines.com.

    Search Analytics and Stats

    Play Episode Listen Later Feb 1, 2007 58:35


    Neverblue Media makes a big announcement and Enquisite Founder and President Richard Zwicky, talks about search analytics and stats.

    The Sausage Manifesto

    Play Episode Listen Later Jan 25, 2007 58:08


    The Sausage Manifesto, an open letter to paid search networks about the click fraud problem, written by guest Jeffrey K. Rohrs, plus Jim discusses MyBlogLog and social networking services on demand.

    Zillow Real Estate Search Engine

    Play Episode Listen Later Jan 18, 2007 51:42


    Jim talks to Amy Bohutinsky of Zillow.com, the Real Estate Search Engine on how Zillow.com is changing the landscape.

    Internet Marketing Pioneer And Marketing Legend Mark Joyner

    Play Episode Listen Later Jan 11, 2007 54:31


    Internet Marketing Pioneer And Marketing Legend Mark Joyner, who is recognized as one of the early pioneers of e-commerce, responsible for inventing, pioneering, and popularizing many of the technologies we take for granted,

    Australian Direct Marketing

    Play Episode Listen Later Jan 4, 2007 46:31


    Jackie Bayer Shervington of INeedHits.com on search marketing services, business devleopment, Microsoft Australia, Australian direct marketing

    Internet security With Panda Software

    Play Episode Listen Later Dec 21, 2006 56:34


    Jim Hedger interviews Ryan Sherstobitoff , the Chief Corporate Evangelist of internet security company, Panda Security.

    Strategies and Tactics to Combat PPC Fraud

    Play Episode Listen Later Dec 14, 2006 56:11


    Strategies and tactics to combat PPC fraud with the Executive Vice President of Business Development for Mamma.com, Patrick Hopf.

    Search Engine Placement

    Play Episode Listen Later Dec 7, 2006 57:05


    Search Engine Placement with Ross Dunn,CEO of StepForth Web Marketing Inc, who happens to Jims former boss.

    Danny Sullivan Leaves Search Engine Watch

    Play Episode Listen Later Nov 30, 2006 41:05


    Danny Sullivan, the godfather of search,announces that he is leaving Search Engine Watch, plus Jim interviews Mel Strocen of the Jayde Online Network.

    Lycos Product Management

    Play Episode Listen Later Nov 16, 2006 52:39


    Jim welcomes the team from Lycos, including, their Directors of Product Management Jamie Riehle and Chris Cummings. They discuss Tripod, web publishing, Lycos Cinema, Gamesville and more.

    Rocketing your ROI

    Play Episode Listen Later Nov 9, 2006 59:42


    Rocketing your ROI as Jim talks to Matt Frary, CEO and co founder of affiliate/CPA network ROI Rocket, home to companies like the Video Professor, Publishers Clearing House, and MidPhase.

    Click Fraud and Strategic Marketing

    Play Episode Listen Later Nov 2, 2006 59:41


    Jim welcomes Tim Daly the Senior VP of Marketing Strategy from SendTec to discuss Click Fraud, plus his work providing strategic marketing consultation to existing clients, developing marketing and testing concepts for new clients, and launching new marketing business channels.

    Tackling Yahoo Panama

    Play Episode Listen Later Oct 19, 2006 57:09


    Jim speaks to ABCSearch.com CEO Daniel Yomtobian and Page Zero Media VP Online Marketing Strategy Mona Elesseily about the latest Yahoo Search Marketing iteration, Panama, plus Dave Davies shares webmaster tips and Kim Roach takes a look at some recent news issues.

    History of Alternative Search Engines

    Play Episode Listen Later Oct 12, 2006 54:30


    History of Alternative Search Engines as Jim Hedger is joined by Dave Davies and Kim Roach on the premiere episode. Guests for this week include Peter Neumann and Mike Sheehan of BooyahNetworks.

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