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This episode features guests Garret and Deeannee Akerson. Garret and Deeannee are the co-founders of Kindred Bravely. In 2019, Kindred Bravely was named #20 on the Inc. 5000 list of fastest- growing, privately held US companies and they also won the Shopify Build a Bigger Business Competition in 2017 as one of the eight fastest-growing online retailers on Shopify's platform Touching on the importance of company culture and setting expectations, find out how they scaled their business with a remote workforce and their strategies for growing their business into a known brand using an almost entirely remote workforce. Learn their methods to communicate with their team members, who are located across the globe and why communication is key. Finally, discover their thoughts on selling products on Amazon vs. their own website through the stages of company growth, startup vs. established brand and general advice on growing your business. Episode Action Items: You can find more information regarding visit Kindred Bravely at www.kindredbravely.com. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' 2021 Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and founder of Make Each Click Count University. He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal, visit www.trueonlinepresence.com or read The Full Story on his blog, blog.trueonlinepresence.com. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and Make Each Click Count Podcast.
About this Episode: Imagine being a 12-year-old girl, having your first ever period and, instead of your parent handing you a bulky pad or trying to explain how to use a tampon, they give you a pair of leakproof underwear that look exactly like your normal underwear and hold as much liquid as EIGHT regular tampons. It would have changed the entire experience. The focus of the conversation would be about your changing body, rather than the confusion of having to 'manage' it! The fact that a product like this will exist for my daughter, Olive, when her time comes, is literally a dream come true for me and I have today's podcast guest to thank for disrupting the intimates market and producing products that are redefining the whole experience, period. Today on the pod, we welcome Joanna Griffiths, founder of Knix and Knixteen. I am a total Knix-evangelist, so I was very honoured to interview Joanna about how she created a company that's innovative, high-quality, inclusive (in sizing and in marketing campaigns) as well as being eco friendly! As a consumer, I feel really good about supporting this company- I trust their ethos and their products.On today episode, we discuss: Joanna's 'why' for creating KnixLeakproof underwear and SUPER leakproof underwearCampaigns that connect (Life After Birth, International Women's Day, Knixteen) Navigating COVID and becoming a temporary Zoom CEO Toddler motherhood I'm grateful for what Joanna and her team have created and I am so excited for you to hear her stories and perspectives.About Joanna Griffiths: Joanna Griffiths is the Founder and CEO of Knix and Knixteen the direct-to-consumer intimate apparel brands that are reinventing intimates for real life. Since launching the company in 2013, Joanna has built Knix into one of the fastest growing intimate apparel brands globally. Through a focus on product innovation and the brand's mission to empower women to be unapologetically free, a Knix item is now sold every 7 seconds, and the company has shipped over half a million orders in the last twelve months alone. Knix was recently named the 6th fastest growing company in Canada with over 3800% 3-year growth.A marketing disruptor, under Joanna's leadership, knix was the first intimate apparel brand to showcase real women in their campaigns. Over the past six years the brand has photographed over 1000 of their customers, ranging in age from 21 to 81, and sizes 0 to 22. In October of 2018, Joanna pioneered the brand's Faces of Fertility campaign. The campaign was inspired by Joanna's own experience having had a miscarriage on Mother's Day. The campaign to-date has received over 1600 uses of the hashtag #FacesOfFertility and expanded to include a weekly podcast that Joanna co-hosts. More recently, Joanna created the Life After Birth Project, a multimedia exhibit that features the images of over 750 women, including Amy Shumer, Christy Turlington, Jillian Harris and more. Within the first ten days of launch, the project received over 220 million media impressions.Joanna holds multiple patents and has been cited in hundreds of media publications including Forbes, Fast Company, The New York times and more. Joanna has been recognized on both the national and international stage for her work as a marketing disruptor championing the topics of body inclusivity, fertility, mental health and postpartum. Joanna has won the Women Of Influence Start Up Entrepreneur of the Year award, the Shopify Build a Bigger Business competition, The Retail Council of Canada Marketing Innovation Achievement Award and was a finalist in the prestigious E&Y Entrepreneur Of The Year.
They’ve won the Shopify Build a Bigger Business Competition, hit number 20 on the INC 5000 list, and now they’re on the podcast to talk about turning a personal need into a successful business venture. Garret and Deanne Akerson of Kindred Bravely share how they’ve navigated running a business together as a couple -- from initial startup to hiring over 50 remote employees and all the challenges and milestones in between. Tune in and enjoy! Episode Highlights: 4:59 How Garett and Deanne started Kindred Bravely 9:01 The lessons learned transitioning from Amazon to Shopify 12:07 How the Amazon ecosystem has evolved and how to approach it now 14:47 How to navigate running a business as married entrepreneurs 18:17 What trading flexibility for structure looked like for Garret and Deanne 21:55 The things that make a large, remote company successful 26:36 Milestones and challenges during the hiring process 30:53 How to know when it’s time to hire executive-level positions 36:47 Group Zoom calls during the interview process -- is there an advantage? 42:36 What questions and themes Garett and Deanne like to bring up during interviews Links and Resources: Kindred Bravely Davy Piper Shopify Build a Bigger Business INC 5000 Slack GetGuru Gorgias Asana Google Suite Zoom Topgrading Cameron Herold Book: Meetings Suck @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes
Conscious Creators Show — Make A Life Through Your Art Without Selling Your Soul
Welcome to the Conscious Creators Show; where through intimate and insightful interviews with authors, actors, musicians, entrepreneurs and other podcasters, you'll learn tools and tactics to 10x your creativity and strategies to grow and monetize your audience. On today’s episode, we have Cathryn Lavery, the founder of BestSelf Co. She shares how she started a successful business around becoming your Best Self. Learn how Cathryn transitioned from work in architecture to product design and entrepreneurship and hear about some of her best strategies for managing your time effectively. Actions: Subscribe to the show on Apple Podcasts or on your favorite podcast app and let us know what you think by leaving a rating and a review. Thank our guest and let them know what you thought of today’s episode — click here to send a Tweet directly to Cathryn and Sachit or find Cathryn on Instagram. Head on over to Creators.Show to get new episodes, exclusive guides like our guide on “How to Connect With Busy Influencers”, partner deals and additional bonuses. Episode Highlights: Cathryn has always had entrepreneurial impulses. She sold cupcakes on the school playground and drop-shipped Dawson’s Creek DVDs to the UK in her teens. She is always trying to use her resources as much as possible and stretch a dollar as far as possible. Cathryn shares the story of how she got her first job in New York City and handled numerous setbacks in the hiring and onboarding process. She started doing freelance and design projects on the side to manage the uncertainty around her start date. When you’re managing people, instead of just telling them what to do, show them what success looks like. It can be very stressful for employees to always feel like they are messing up. She tried to learn how to deal with uncertainty. A year into making things and shipping them herself on the side, she was making more than she was at her day job. She took the measured risk to leave her day job by giving herself time to see if her business was going to work. She feels more productive when she has limited time. Initially, Cathryn was doing all the work by herself. Eventually, she learned how to hire a team and to create systems. As soon as she can optimize anything in her life, she will do it. Having systems has helped Cathryn be more creative. Her week is planned in a way that she knows when to be creative. Wednesday is a focus day for everyone without meetings or Slack. Sometimes your week can fill up with random meetings. You need constraints to give you some structure. Cathryn describes her hiring flow which was designed to capture people who follow instructions and will fit in well with the culture of her team. Cathryn describes why hiring her designer was an exception to her usual hiring process and why hiring a designer requires different criteria. Finding someone that likes to do what you want them to do for work in their free time is really good. Employees should prove their value. Cathryn has managed to maintain friendly relationships with people she had to let go of. Her philosophy on firing is that a company is like a rowboat. If not everyone is rowing, it doesn’t work. At the end of the day, everyone else's jobs are in jeopardy if the business doesn't succeed. In 2015 she launched a successful Kickstarter campaign for the Best Self journal. For three years Cathryn was spending a ton of time on self-development and learning about entrepreneurship. She created a PDF that she wanted to turn into a journal but it was going to be too expensive to make so she turned to Kickstarter. She realized she was a product person once she had already created software and then had it ready to sell and didn't want to sell it. She also had an Amazon drop shipping company that taught her how to sell on Amazon. Cathryn’s public goal for the Kickstarter was 15k but her personal goal was 200k. They hit their funding goal in 28 hours and raised $323k in 34 days. Cathryn created the product around lessons she had learned about productivity. Customers can fill out the journal and be successful. She has learned to productize what has worked for her. When she reached her stretch goal, it felt awesome but she was also exhausted after running a crowdfunding campaign for 34 days. Cathryn shares the why around Best Self. How do I help people become more intentional with their life without having to spend ten years learning how to do it? Time is the currency of life. Being productive so you can do the things you love matters more than saving time for the sake of saving time. Cathryn shares inspiring success stories from customers who have loved her products. Having a co-founder is like being married. She is grateful that she is at a point in her life where she gets to deal with the problems she deals with. Cathryn shares how she has grown in her business. She now knows how to weigh advice based on the person she's hearing it from. To learn about business, Cathryn picked twenty-two books in five categories and read them all before she quit her job. Best Self will continue creating products to help people improve their lives. She wrote a blog post about time management and later that became a product. Being your best self is about more than hitting your goals in one area. 3 Key Takeaways: One of the biggest lessons Cathryn learned before taking her business full-time is to provide clear expectations and show people what success looks like. Having systems and optimizing her time has allowed Cathryn to be more creative. Cathryn has created successful products around strategies and systems that have worked for her personally. Tweetable Quotes: “I'm always trying to make sure that I use my resources as much as possible, as far as possible.” – Cathryn Lavery “As soon as I can optimize anything in my life, I will do it.” – Cathryn Lavery "Time is basically what anyone has. It's like the currency of life." – Cathryn Lavery “Being productive to get more done in your day so that you can achieve more goals or spend`more time with the people you love or do the thing you love. That is what matters more than saving time for the sake of saving time.” – Cathryn Lavery “Being your best self is about more than hitting your goals in one area.” – Cathryn Lavery Resources Mentioned: BestSelf Co. Shopify Build a Business Competition Cathryn Lavery’s blog, Twitter, Instagram, Facebook, YouTube Actions: Subscribe to the show on Apple Podcasts or on your favorite podcast app and let us know what you think by leaving a rating and a review. Thank our guest and let them know what you thought of today’s episode — click here to send a Tweet directly to Cathryn and Sachit or find Cathryn on Instagram. Head on over to Creators.Show to get new episodes, exclusive guides like our guide on “How to Connect With Busy Influencers”, partner deals and additional bonuses.
Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce. Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business. “When we try to make things complicated, we fail” Links: Allen's official site: allenbrouwer.com Best Self Co: bestself.co ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.
Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce. Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business. “When we try to make things complicated, we fail” Links: Allen's official site: allenbrouwer.com Best Self Co: bestself.co ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.
Tony Robbins has used his commanding presence to build a career as the world's most famous life and business coach, helping people like President Bill Clinton, Oprah Winfrey, and the Golden State Warriors. He recently hosted the winners of the Shopify Build a Bigger Business competition at his Fiji resort, Namale, where he also sat down with Business Insider senior strategy reporter Richard Feloni. They talked about how his childhood experiences made him want to help other people, and how he was able to scale that interest into a multibillion-dollar empire. We've turned that interview into a special episode of “Success How I Did It.”
Conscious Millionaire J V Crum III ~ Business Coaching Now 6 Days a Week
Allen is a Serial Entrepreneur, Co-Founder of BestSelf Co., and mentor for business owners and entrepreneurs. In just the past 12 months he’s won the Shopify Build a Business Competition, won Forbes 30-Under-30, and scaled a business to just under $3 million dollars. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Allen is a Serial Entrepreneur, Co-Founder of BestSelf Co., and mentor for business owners and entrepreneurs. In just the past 12 months he's won the Shopify Build a Business Competition, won Forbes 30-Under-30, and scaled a business to just under $3 million dollars. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar with international business coach JV Crum III. Like this Podcast? Then get every episode delivered to YOU! Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it. Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!
Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It's an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason's I'm very excited to have them on – obviously I'm a big fan of planning and goals so it's great to be able to bring this to you, especially right at the start of 2017! But, more importantly they've just won the “People's Choice” award in the 2016 Shopify Build a Business Competition. The website launched on 1st January 2016, and as we record they have sold over 28,000 journals globally (by the time you listen to this we reckon it'll be over 100,000). This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
In this episode, you’ll learn from a Shopify Build-a-Business winner that believes that talking to customers one-on-one helped them build a $1.7 million business. In this episode you'll learn: How to get feedback from products you give away for free. How to look out for predatory vendors when you’re just starting up. What makes a high converting Kickstarter video.