Podcast appearances and mentions of cathryn lavery

What if cutting 40% of your client base was actually a catalyst for business growth? It sounds backwards, but that's the bold move Stephanie Skryzowski made — and it paid off big time. After selling off the small business arm of her financial strategy & bookkeeping firm, 100 Degrees Consulting, Stephanie saw a 73% revenue jump and a 376% increase in profit margin in just one year. In this case study, we unpack why Stephanie sold off a misaligned division of her business and how she structured the deal. If you've ever wondered what it looks like to sell a part of your business — or whether you should — Stephanie's strategic decision proves it's not an all-or-nothing scenario when it comes to exiting your business. Connect with Stephanie: https://www.dogoodandprosper.com https://100degreesconsulting.com/ IG: @stephanie.skry Our business sale an reacquisition episode with Cathryn Lavery: https://link.chtbl.com/w003DwtT Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://cubicletoceo.co/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.Click play to hear all of this and:(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.(00:07:24) How backers can supercharge your campaign.(00:08:46) The details of Cathryn's first crowdfunding victory.(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.(00:12:51) The key to setting up your timelines and delivering on customer expectations.(00:13:31) How to know when it's time hire help.(00:16:03) How Cathryn got invited to Tony Robbins' event?(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.(00:19:59) How to innovate in a category packed with competition.(00:28:07) Why being a problem-based company trumps being product-focused.(00:28:47) What happens when business partnerships go south.(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.(00:46:20) Why Cathryn decided to take back the reins at BestSelf.(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.Listen to Related Episodes:Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Identify and Lead A, B, and C Players for Business SuccessConnect With Cathryn:Instagram: https://www.instagram.com/cathryn.lavery/Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/For full show notes, visit jasminestar.com/podcast/episode512Have you ever wanted to make money selling a digital offer like a PDF, a course, a membership or even a higher ticket coaching offer online?I'm hosting a >>FREE live event

We've had a few guests on the show who have sold their businesses, but this case study is the first time we've explored what it looks like to buy your business back post-exit.  After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business. Then last year, she was given the once in a lifetime opportunity to buy the business back for pennies on the dollar - a six figure sum - when the private equity firm decided to close down. Now with a second chance to rebuild more sustainably, Cathryn is applying what she learned from her first go-around and taking notes on what the private equity firm did well and where they fell short to fix the mistakes she's inherited. Was it worth it? Here's the full scoop. View the transcript for this episode at: https://otter.ai/u/7q9URJWpWve5ZPDkpQJML7VBe-E?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Cathryn: Use code 'CEO' for a discount at https://bestself.co/ https://www.littlemight.com/ IG: @bestselfco X: @cathrynlavery Make QR codes like Cathryn with https://joyqr.com/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Thinking about selling your business? Here's everything you need to know.In this episode, I sit down with the amazing Cathryn Lavery to hear the incredible story of how she sold her business—and then bought it back.We chat about the real challenges entrepreneurs face when selling a business, the must-know tips to protect yourself from making expensive mistakes, and how to secure the best deal.Cathryn also shares how $230,000 was stolen from her business, and we dig into how she's using AI and tech solutions to stay ahead, especially in a post-COVID world.Timestamps:00:00 Introduction: Key Takeaways from This Business Journey00:58 What 'Hanging Around the Hoop' Means for Your Business Strategy03:44 How to Decide Whether to Sell Your Business08:33 Adapting Your Business Strategy During COVID10:25 How to Navigate the Business Selling Process: Proven Tips and Negotiation Strategies13:59 What to Expect After Selling Your Business17:29 Things to Know Before Selling Your Business23:05 How to Approach Rebuying Your Business27:57 Negotiation Tips34:48 Starting Over: Essential Lessons and Strategies for Success37:48 Best Ways to Use AI to Optimize Business Operations50:10 How AI Can Improve Both Personal and Business Efficiency55:44 How to Combat and Prevent Counterfeit Issues in Your Business58:21 Dealing with Embezzlement: Protect Your Business from Theft01:09:28 Advantages and Challenges of Hiring Remote Talent01:12:21 Effective Personal Productivity Systems and Life Hacks01:16:29 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Know more about Billion Dollar Creator: https://www.billiondollarcreator.com/Follow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Cathryn:YouTube: https://www.youtube.com/@LittleMightTwitter: https://twitter.com/cathrynlaveryTikTok: https://www.tiktok.com/@cathrynlaveryLinkedIn: https://www.linkedin.com/in/cathryn-lavery/Instagram: https://www.instagram.com/cathryn.lavery/Featured in this episode:Michael Girdley - https://www.girdley.com/BestSelf Co. - https://bestself.co/ConvertKit (soon to be Kit) - https://convertkit.com/ChatGPT - https://chat.openai.com/Claude (AI assistant) - https://www.anthropic.com/Fiverr - https://www.fiverr.com/Final Loop - https://finaloop.com/Super Whisper - https://superwhisper.com/Sagan Passport - https://saganpassport.com/Quick Hire VA - https://quickhireva.com/Online Jobs - https://www.onlinejobs.ph/Alexa - https://www.amazon.com/alexaLittle Talk - https://bestself.co/products/little-talk-deckTropical MBA - https://tropicalmba.com/"Before the Exit" - https://a.co/d/dzlXNcHHighlights:03:14 Decision-Making Framework34:48 The Struggle of Founders and Blank Slates35:42 Nathan's Major Shift in Management Strategy44:42 Joining a Team Without Context: Lessons from Apple University01:06:08 Embezzlement and Taking Vacations

Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Cathryn Lavery (https://x.com/cathrynlavery), founder of BestSelf Co. (https://bestself.co), to talk about her incredible journey from architect to e-commerce entrepreneur. Cathryn built a multi-million-dollar business by creating tools that help people become the best versions of themselves. What started as a personal project to manage her ADHD grew into a thriving company with $8.2 million in revenue. In this episode, we also talk about how Cathryn turned her design background into a successful e-commerce business and why she believes in the power of analog tools in a digital world. We also explore her experience selling her company to private equity, buying it back, and the lessons learned from that rollercoaster experience. Questions this Episode Answers:How did managing her ADHD inspire Cathryn to create BestSelf Co. and grow it into a thriving company?Why does Cathryn believe in the power of analog tools in a digital world?What are the challenges and rewards of selling a business and buying it back?How can entrepreneurs scale their business by focusing on customer success and team building?How can AI and technology help streamline operations and improve business efficiency?___________________________Leave us a review on Apple Podcasts or Spotify and you could WIN $100!!Screenshot it, send it to us, and you will be automatically entered to  WIN $100!Spotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284Every week I will pick a random listener who left a review to GET PAID!___________________________YouTube: https://tinyurl.com/nikonomicsYT___________________________This week we covered:02:03 Meet Cathryn Lavery: From Architect to Entrepreneur02:50 Sponsor Message: Win a $100 Amazon Gift Card03:32 Cathryn's Business Journey06:54 Challenges and Changes Post-Sale09:51 Reacquiring the Business14:01 Running the Business Differently16:40 Living with ADHD17:49 ADHD Life Hacks and Systems18:35 Rebuilding the Company: Lessons Learned20:44 Customer Acquisition Strategies22:40 Product Offerings and Sales Channels24:38 Challenges with Amazon27:04 AI in Business and Healthcare35:00 Advice for Aspiring Entrepreneurs37:03 Conclusion and Final Thoughts

In this episode, I chat with Cathryn Lavery of Best Self Co about selling her company and repurchasing it, running a lean business, and so much more. In this week's episode we discuss: [02:08] How Cathryn started Best Self Co and how the products have evolved [04:22] How to differentiate your brand from others  [05:56] Cathryn's journey from Kickstarter to Shopify and Amazon [07:26] How Cathryn plans to incorporate Amazon going forward [08:37] Cathryn's pricing strategy for Amazon versus the website [11:05] Why Cathryn recommends skipping outside investors when starting your company  [13:03] What made Cathryn decide to do a partnership instead of starting her business solo [15:51] What Cathryn's team currently looks like [17:37] How Cathryn is using AI in her business [20:37] The importance of evaluating expenses  [22:28] How Cathryn finds high quality hires [25:39] How Cathryn juggles motherhood and her business with ADHD Connect with Cathryn: Best Self Co: https://bestself.co/ Instagram: https://www.instagram.com/cathryn.lavery/ Little Might: https://www.littlemight.com/ About Cathryn:  Cathryn Lavery is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf Co. After accepting a job as an architect in NYC, the company delayed Cathryn's start date by 6 weeks, so she sold products on Shopify to make ends meet and continued after her full time job started. To organize her busy life, she designed a productivity journal that raised over $322,000 in 34 days on Kickstarter, and BestSelf Co was born. The company has expanded into a brand of carefully curated journals and conversation card decks designed to help you live the life you want. Endorsed by Shark Tank's Daymond John, BestSelf Co won Shopify's Build a Bigger Business competition, received mentorship from Tony Robbins, and sold over $45 million in product before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned over the years.

How often do entrepreneurs get a second chance with their first love? In this episode, join me as I converse with Cathryn Lavery, the founder of BestSelf Co., who navigated the unusual path of selling her business to a private equity firm, only to buy it back after seeing its potential falter under new management. Cathryn shares her initial reasons for selling, the insights from stepping away, and what drove her to reclaim control and re-inject her vision into the brand. Listen in as Cathryn discusses the strategic maneuvers and negotiations involved in reacquiring her company, how she leveraged AI technology to streamline operations, and the lessons learned from viewing her business through the analytical lens of her buyers. She also dives into the tactical changes implemented post-acquisition to revitalize the brand, ensuring its alignment with her entrepreneurial spirit and long-term objectives. You can find show notes and more information by clicking here: https://bit.ly/3VwTEd9 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

Send LA a text message!Do you ever feel like there's this looming feeling that if “I slow down then everything is going to fall apart”?You have been going a hundred miles an hour, juggling way too many damn things, trying to force and make things work, and feeling like you're not quite getting anywhere.When you're trying to pause and take a break our brains tell us things like “I don't want to lose momentum. I don't want to lose credibility. What if it doesn't work out? What if I never want to go back to it?”. All that spiraling stuff is convincing you that you need to do things when your mind and your body are telling you that it needs a break and some time to reset.In today's Powerback® episode, we're going to look at this through a new lens and what can actually happen when you give yourself the chance to pause, to refocus, and to move forward in alignment.We'll go through:Why we have such a hard time slowing downGetting into your conscious mind and your bodyWhat you can get out of taking a pauseDetermining what your pause will look likeA special announcement about The Gutsy PodcastResources from this episodeYou are invited to become a member of the Gutsy Collective! If you're craving community, connection, and practical and simple tools to help you make positive changes in your life, make sure to join the Gutsy Collective here. The first two weeks are on me, so go start your FREE 14-DAY TRIAL now and access the powerful content I'm sharing each week.Connect with LauraAuraFacebook: @thatlauraauraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

Send LA a text message!Sometimes you get to the top and realize you've built your own prison. The hard work, late nights, and big numbers can lead to fractured relationships and personal emptiness if it's built off of outward productivity.Today we're talking with Cathryn Lavery about shifting from hustling your way to the top to integrating inward fulfillment into your decision-making - something that leads to feeling good about yourself, what you've created, and celebrating with the people you love the most.In this episode, you'll learn:Lessons from Tony RobbinsFrom the fine recipe to  successful entrepreneurThe prison Cathryn built for herself while building her businessHow business affects personal relationships and vice versaPresence over balance in your lifeBuying the business backHow Cathryn measures enoughnessDetaching working and being productive from success and happinessAllowing yourself to have whitespaceWhat personal fulfillment looks like to CathrynCathryn is a serial entrepreneur, 2019 Inc 500 member, and the founder of BestSelf, a product brand that develops tools to help people become the best version of themselves, whether that be hitting their goals or cultivating healthy relationships. Endorsed by Shark Tank star Daymond John, BestSelf won Shopify's Build a Bigger Business competition, received one-on-one mentorship from Tony Robbins, and sold over $45 million in product over 6.5 years before being acquired in 2022. Cathryn just repurchased the company earlier this year and is looking forward to having a do-over and applying the lessons she's learned along the way.Resources from this episodeFoundations for Getting Out of Your Head - a FREE 5-day private podcast experience. During this 5-day private podcast experience, I will cut through the noise and be your guide to breaking free from what is holding you back - your thoughts.You get a discount using the coupon code GUTSY on bestself.co.Connect with Cathryn LaveryInstagram: @cathryn.lavery Website: bestself.co Connect with LauraAuraFacebook: @thatlauraauraTikTok:  @thatlauraauraInstagram: @thatlauraauraWebsite: LauraAura.comSupport the Show.THANK YOU, GUTSY TRIBE!We love, love, love to read your comments, feedback, and reviews. If you haven't yet, drop us one below! Your review might even get highlighted within one of our gutsy love posts or on our website.https://podcasts.apple.com/podcast/the-gutsy-podcast/id1445481970

In this episode: Habits, Personal Development, and Building a Successful Business with Cathryn LaveryEpisode SummaryIn this episode, Adam Coelho interviews Cathryn Lavery, entrepreneur and founder of Best Self Co. They discuss the power of habits, personal development, and the journey of building a successful business. Cathryn shares her story of transitioning from architecture to entrepreneurship, the inspiration behind the Self Journal, and the importance of self-awareness and self-improvement.Guest BioCathryn Lavery is an entrepreneur and the founder of Best Self Co., a company dedicated to helping individuals achieve their goals and live a fulfilling life. She is known for creating the Self Journal, a structured journal designed to help people set and achieve their goals in a 13-week timeframe. Cathryn's passion for personal development and her commitment to helping others have made her an influential figure in the industry.Resources & Books Mentioned• Atomic Habits by James ClearGuest Contact Information• Website: bestself.co• Instagram: @cathrynlavery• Twitter: @cathrynlaveryKey TakeawaysShifting your identity and envisioning the person you want to become can help change your behavior and habits.Pay attention to what is and isn't working in your life, and try different approaches to find what works best for you.Small tweaks and habits over time can lead to significant personal growth and transformation.Focus on being a good example for others, especially for children, as they mirror your actions.Habits are investments in your future self, so choose them wisely and align them with your desired identity.Self-awareness and self-improvement are essential for personal and professional success.Whenever you are ready, here are 2 ways I can help you: 1. Download my free One-Page Envisioning Exercise to think BIGGER about your life and what's possible for you.2. If you're at or nearing FI, but feel stuck and unable to move forward to your next chapter, let's chat. My 8-week small group coaching program started May 17th. The first group is SOLD OUT but you can JOIN THE WAITLIST. By the end of the 8 week small group program, you will: Have a clear and exciting vision for the next chapter of your life Be able to point to specific and tangible ways you're already living that vision If you're ready to finally start living the next chapter of your life, let's chat. Book a no-pressure curiosity call

In this captivating episode of The Kara Goldin Show, we sit down with Cathryn Lavery, the innovative Founder and CEO of Best Self. Cathryn shares her entrepreneurial journey, from launching Best Self with a vision to create products that foster personal growth and goal achievement, to propelling the company forward through a highly successful Kickstarter campaign and high-profile endorsements from figures like Daymond John and Tony Robbins. Despite selling the company in 2022, Cathryn's passion led her to reacquire it in 2024, a testament to her dedication and belief in her mission. She opens up about the challenges she has navigated, the critical lessons learned, and the importance of mentorship and a strong business foundation. Grab your pen and paper—you won't want to miss a minute of this enlightening discussion. Tune in now on #TheKaraGoldinShow!To get 20% off of your order please use the code 'GOLDIN' on https://www.bestself.co/.To learn more about Cathryn Lavery and BestSelf:https://www.instagram.com/cathryn.lavery/https://twitter.com/cathrynlaveryhttps://www.linkedin.com/in/cathryn-lavery/https://www.tiktok.com/@cathrynlaveryNEWSLETTERhttps://www.bestself.co/Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks.Check out our website to view this episode's show notes:https://karagoldin.com/podcast/536

In this captivating episode of The Kara Goldin Show, we sit down with Cathryn Lavery, the innovative Founder and CEO of Best Self. Cathryn shares her entrepreneurial journey, from launching Best Self with a vision to create products that foster personal growth and goal achievement, to propelling the company forward through a highly successful Kickstarter campaign and high-profile endorsements from figures like Daymond John and Tony Robbins. Despite selling the company in 2022, Cathryn's passion led her to reacquire it in 2024, a testament to her dedication and belief in her mission. She opens up about the challenges she has navigated, the critical lessons learned, and the importance of mentorship and a strong business foundation. Grab your pen and paper—you won't want to miss a minute of this enlightening discussion. Tune in now on #TheKaraGoldinShow! To get 20% off of your order please use the code 'GOLDIN' on https://www.bestself.co/. To learn more about Cathryn Lavery and BestSelf: https://www.instagram.com/cathryn.lavery/ https://twitter.com/cathrynlavery https://www.linkedin.com/in/cathryn-lavery/ https://www.tiktok.com/@cathrynlavery https://www.bestself.co/ Enjoying this episode of #TheKaraGoldinShow? Let me know by reaching out to me at karagoldin@gmail.com or @KaraGoldin on all networks. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/536 Learn more about your ad choices. Visit megaphone.fm/adchoices

Cathryn Lavery is the founder of BestSelf Co., a productivity tool-based business that sells journals, planners and conversation decks to help people achieve their goals and be their best selves. Cathryn moved to New York City from Ireland with only $758 and after the challenges she faced in her role as an architect and not making a livable wage, she was forced to find other means of income on the side. Despite having 7 years under her belt she realized this line of work was not the path for her. She eventually decided to go off on her own and transformed herself into an 8-figure founder. Going back to the early days, her side hustle eventually grew into something much bigger and that's when Cathryn launched her Kickstarter campaign in 2015 to crowdfund her first product. BestSelf Co. sold $45 million in products before getting acquired in 2022, but recently Cathryn repurchased back her company to do things differently. In this week's episode, Cathryn walks us through how she was forced into entrepreneurship because of necessity when she received a massive pay cut and the steps she took to figure things out when it was the most challenging for her. Cathryn shares how the idea for BestSelf was born, what she did to build up her confidence to take the leap, the early days of the business, and how she and her team managed to raise over $300,000 on her Kickstarter campaign with the goal only being $15k. We talk about her top productivity tips and lifestyle hacks that can help all of us be our best selves. She tells us about steps to take to make sure you're finding the right business partner, why she decided to repurchase her company after 2 years of it being acquired, what it's like to juggle being a new mom and founder, and so much more. In this episode, we'll talk to Cathryn about:* "100 Days of Doing Challenge" impact on Cathryn. [02:59]* Cathryn's childhood and upbringing. [08:15]* Where Cathryn got her self-confidence in taking the leap. [11:34]* From New York to first job journey. [15:27]* Preparations before entrepreneurship leap. [20:01]* Cathryn's productivity system shifts. [24:02]* Importance of structure and managing one's energy. [29:22]* Starting BestSelf Co. as a side hustle and how it flourished. [32:31]* What resonated with BestSelf Co.'s product. [35:00]* Cathryn's biggest lessons from having a business partner. [40:02]* Selling and repurchasing BestSelf Co. [47:04]* Embracing change in entrepreneurship. [52:25]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya's seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Cathryn:* Blog: https://www.littlemight.com/* Website: https://enroll.thesyncsociety.com/fam-workshop-coming-soon/* Instagram: https://www.instagram.com/nicole.bendayan/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to Keith and. Bianca Brady and Cathryn Lavery join Keith for his first show in this new world. The trio discusses family, business, news, and Keith's feelings.

I've got an incredible interview to share with you all today that you do NOT want to miss! I recently sat down with productivity guru and journaling sensation Cathryn Lavery for a raw, uncensored chat that has never been heard before. As the founder of BestSelf Co and the creator of the wildly popular Self Journal that has taken over social media, Cathryn has built an empire empowering people to unlock their full potential through goal-setting and intentional living. But there's so much more to her story that you likely haven't heard. Trust me when I say Cathryn's journey has been anything but conventional. This rebellious entrepreneur was running full-fledged business operations in elementary school out of her mother's kitchen (I'll let Cathryn tell you exactly what those were). But flashforward from baking up a storm to studying architecture for nearly 7 years in college and grad school. Yup, you read that right! Listen in as Cathryn gets vulnerable about the uncertainty she faced and the calculated risks that eventually paid off in unimaginable ways. And this episode is jam-packed with so many golden nuggets of business, mindset and manifestation wisdom as Cathryn reflects on the major inflection points along her journey. You'll discover the unlikely way she met her business partner, the failures and wins they faced together, as well as the one game-changing piece of advice Cathryn received that completely transformed her relationship with her customers. I found myself furiously scribbling down notes during our exchange because Cathryn brilliantly broke down the exact templates and frameworks she's created for others to succeed. From morning rituals to unlocking productivity, sales funnels and minimalist marketing strategies, she generously shares the details other "gurus" often keep hidden behind paywalls and closed doors. So pull out your journals and prepare to have your mind blown as we uncover the secrets behind BestSelf's meteoric rise and the unlikely serial entrepreneur who started it all! Cathryn brought the straight fire and kept it real the entire conversation - if you're ready for pure inspiration and non-BS business advice from a self-made queen, press play NOW!   Host: Daymond John   Producers: Beau Dozier & Shanelle Collins; Ted Kingsbery, Chauncey Bell, & Taryn Loftus   For more info on how to take your life and business to the next level, check out DaymondJohn.com   See omnystudio.com/listener for privacy information.

Hey you wild women!  In this episode we're joined by Cathryn Lavery, the co-founder and CEO of BestSelf Co. Her company creates tools designed to help people become the best versions of themselves. They started out with a small product line, but they've since expanded to even more meaningful products to meet their customers in the places they need support the most. Cathryn walks us through her entrepreneurial journey, from an ultra-successful Kickstarter campaign to expanding the product line intentionally (and scrapping the ideas that didn't fit). She also shares about her products and reveals which ones she uses most in her own life. In this episode, you will learn about: What BestSelf Co. does and what kind of products they create. Who their products were first designed for and where these ideas came from. The specific products intended to help you improve your relationship. What it means to fall in love with your customer versus your product. How and why Cathryn decided to break up their products into tiers. How to separate the business you're in versus the one you want to create. The details of the Kickstarter campaign behind BestSelf Co. Cathryn's professional background and how those skills translated as an entrepreneur. Tips for a successful Kickstarter campaign, including the mistakes to avoid. How Cathryn uses BestSelf Co. products in her own household. The reason they decided not to introduce a phone app. The trick she uses to stay off her phone and why she decided to try it. Cathryn's greatest (and super simple) hack for productivity. How the recent Barbie movie highlights the contradictions in women's lives. How sharing your struggles allows other people to connect with you. What it means to be a wild woman: Being bold, not caring what other people think, and doing you. Mentions: www.wewildwomen.com/vip-day Use code WILDWOMEN to get 15% off your purchase of any bestself.co products at checkout ______________ Got a minute? I would love a review! ⭐⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________ Connect with Cathryn Lavery www.instagram.com/bestselfco Connect with Renée: @renee_warren @we.wild.women www.wewildwomen.com

Life is like a game, full of ways to level up and improve yourself. But we often forget the path we took to get to where we are today. What if you looked back at what you accomplished along the way? I got to sit down with Cathryn Lavery—Founder and CEO of BestSelf—to learn the answer. She relocated from Belfast to NYC with dreams of becoming an architect. However, broken promises and a low salary made her rethink her journey. Driven to improve herself, Cathryn launched a business devoted to serving others through personal development. But would an intimate betrayal be game over for this entrepreneur? Here's how Cathryn followed her entrepreneurial calling to gamify personal development and why she recommends preparing for the worst-case scenario. In this episode, Cathryn unveils how these pieces of the Do The Thing formula guide her entrepreneurial journey: Identifying your why Mindset Making it fun Educating yourself Surrounding yourself with like-minded people Ready to start open conversations with those in your life? Visit BestSelf to pick up the tools needed to unleash the best version of yourself. For even more inspiration, check out Cathryn's blog, Little Might. 

feedback @ ryan@soulsearching.in EPISODE LINKS: Faculty profile : https://www.pace.edu/profile/cathryn-lavery?dyson Linkedin : https://www.linkedin.com/in/cathrynlavery Twitter : https://twitter.com/drcatlavery PODCAST INFO: Podcast website: https://anchor.fm/ryandsouza Apple Podcasts: https://apple.co/3NQhg6S Spotify: https://spoti.fi/3qJ3tWJ Amazon Music: https://amzn.to/3P66j2B Google Podcasts: https://bit.ly/3am7rQc Gaana: https://bit.ly/3ANS4v1 RSS: https://anchor.fm/s/609210d4/podcast/rss

feedback @ ryan@soulsearching.in EPISODE LINKS: Faculty profile : https://www.pace.edu/profile/cathryn-lavery?dyson Linkedin : https://www.linkedin.com/in/cathrynlavery Twitter : https://twitter.com/drcatlavery PODCAST INFO: Podcast website: https://anchor.fm/ryandsouza Apple Podcasts: https://apple.co/3NQhg6S Spotify: https://spoti.fi/3qJ3tWJ Amazon Music: https://amzn.to/3P66j2B Google Podcasts: https://bit.ly/3am7rQc Gaana: https://bit.ly/3ANS4v1 RSS: https://anchor.fm/s/609210d4/podcast/rss

Cathryn Lavery is the founder of BestSelf. She came to NYC in 2012 with $758 in her pockets. Now she lives in Austin and sold the company for millions. BestSelf sells journals, planners, and conversation decks to help you become all you can be. Use the code MIRANDA at checkout to get 15% off. Cathryn provided me with the code and I don't make any money from it. Just as a thank you for listening! And in this conversation, we spoke about Cathryn's growth as an entrepreneur, the importance of going inward, how she builds momentum, her core values, how becoming a parent has changed her, and much more. Cathryn's Links Twitter: https://twitter.com/cathrynlavery LittleMight: https://littlemight.com BestSelf Core Values: https://bestself.co/products/core-values-deck My Links ✉️ Newsletter: https://dannymiranda.substack.com

ife is like a game, full of ways to level up and improve yourself. But we often forget the path we took to get to where we are today. What if you looked back at what you accomplished along the way? I got to sit down with Cathryn Lavery—Founder and CEO of BestSelf—to learn the answer. She relocated from Belfast to NYC with dreams of becoming an architect. However, broken promises and a low salary made her rethink her journey. Driven to improve herself, Cathryn launched a business devoted to serving others through personal development. But would an intimate betrayal be game over for this entrepreneur?    Here's how Cathryn followed her entrepreneurial calling to gamify personal development and why she recommends preparing for the worst-case scenario. In this episode, Cathryn unveils how these pieces of the Do The Thing formula guide her entrepreneurial journey: Identifying your why Mindset Making it fun Educating yourself Surrounding yourself with like-minded people Ready to start open conversations with those in your life? Visit BestSelf to pick up the tools needed to unleash the best version of yourself. For even more inspiration, check out Cathryn's blog, Little Might.

Everything is easier when your product is awesome. Messaging is easier. Email marketing is easier. Getting repeat purchasing is easier. But, here's the thing,  the key to having a great product is NOT having a product focus. The key is to be a problem-first business rather than a product-first business. It's more important to fall in love with your customer rather than falling in love with your product.  Cathryn Lavery understands great product design. Her first product, the Better Self Journal, raised $322,000 on Kickstarter and won her the Build a Business Contest from Shopify. Her success (learned partially from failures) in expanding her product line and her business won her the, Build a Bigger Business Contest from Shopify, which is an amazing feat. In this episode we breakdown some really important approaches to designing your next product and understanding how to think about your product mix.

Unless you've been living in a cave recently (and if you have, hit us up because we'd love to hear about that), you'll be aware that crypto has been on a wild (at the time of writing mostly downward) rollercoaster. As we've mentioned before, it is a volatile investment, especially when viewed short term. But today's show isn't about that. It's about how crypto can be - *insert an important ‘health warning' here: this is not advice, it's just thoughts and views - a practical way to fund other things, like buying a house, and even be set to be a relatively low ‘management threshold' investment, as today's guest did when she had a baby. Cathryn Lavery is well known in the entrepreneurial community as the CEO of Best Self which produces stylish and imaginative planning, goal setting and relationship journals. She talks to Dan about how a painful business break up, in part, lead her to create a practical course for those who want to learn more about investing in crypto, called ‘Zero to DeFi': “It was such an emotional drain for me. The crypto stuff, just learning about it and getting into it, was something exciting for me … I didn't even talk publicly about crypto. Because there's this vibe of scammy. Like how do you go from Best Self to talking about crypto …And then, at the end, I was like: screw it I'm just gonna start talking about this stuff. Because I think, as entrepreneurs, we get interested in different stuff. And so if I'm excited about working on something, then hopefully other people are excited about it as well”.

It's fair to say that the working world has undergone a ton of changes over the past two years. Amongst the most impactful is definitely the shift to remote and hybrid work. Let's revisit the major learnings from these pivots, and how we can re-imagine the workplace of the future. Tune in to learn more about what two years of remote work have taught our guests and how to transition to better hybrid collaboration. In today's episode, we look back on the insight from our expert guests, including: - Cathryn Lavery, Cofounder and CEO of BestSelf Co - Ryan Malone, CEO and Founder of SmartBug Media - Vicki Yang, VP of People Operations of Bonusly - Rachel Lanham, the Chief Customer Officer of Voodle - JJ Caffrey, Founder and CEO of OrderIn

La série des FAQ continue, et on aborde aujourd'hui la question de Marc qui se demande comment gérer au mieux sa consommation calorique Vous avez une question ? Venez la poser sur Instagram, par email ou laissez un audio ! Photo by Cathryn Lavery on Unsplash Écouter l'épisode Voici cet épisode sur Anchor. Tous les autres vecteurs de diffusion ici. L'épisode est également disponible sur la chaîne YouTube https://youtu.be/KkB6KyZYiOg Un commentaire ? Vous voulez réagir ? Laissez un commentaire sur Apple Podcast ou envoyez-nous un message. Vous avez apprécié les débats et vous vous demandez qui a participé ? Grégory, l'éditeur du blog nakan.ch, Instagram / Strava Ermanno, que vous retrouvez sur ermanno.fr Tous nos épisodes et bien plus encore sur https://podcast.nakan.ch Les dernières évaluations

Cathryn Lavery is the Founder & CEO of BestSelf. Since 2013 she's designed, launched and sold over $32 Million in consumer products. Along the way, BestSelf Co. won Shopify's Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. We have been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. We're funded solely through the investments made by thousands of customers who have used our products to change their lives. In this episode, we talk about Cathryn's first business as a 13-year old, her New York architecture job that put her back on the path to entrepreneurship, what's changed for Kickstarter products and e-commerce businesses today, and why keeping Best as the Standard for her work has helped her find success in e-commerce. Learn more about Cathryn Lavery Learn more about BestSelf Follow Cathryn Lavery on Twitter Follow Cathryn Lavery on Instagram  Follow Jay on Twitter Follow Creative Elements on Instagram Full transcript and show notes *** SPONSORS View all sponsors and offers *** IF YOU LOVE CREATIVE ELEMENTS Leave me a voicemail Subscribe to weekly episode emails Leave a review on Apple Podcasts Leave a rating on Spotify Buy Me A Coffee *** ABOUT JAY CLOUSE Learn more about me Subscribe to my newsletter, Creative Companion Connect with me on Twitter Connect with me on Instagram Join #Tweet100 *** FOR PODCASTERS Enroll in my podcasting workshop Enroll in my course on podcasting, Podcast Like The Pros Learn more about Podpage *** PODGLOMERATE NETWORK This show is a part of the Podglomerate network, a company that produces, distributes, and monetizes podcasts. We encourage you to visit the website and sign up for our newsletter for more information about our shows, launches, and events. For more information on how The Podglomerate treats data, please see our Privacy Policy.  Since you're listening to Creative Elements, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Rocketship.fm and Freelance to Founder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Lavery is Chair and Professor for Pace University's Criminal Justice & Security. She has two forthcoming books on officer wellness and sociopolitical risks in agencies. She has published in: Frontiers, Journal of Behavioral. Health, and Journal of Law Enforcement. Her research includes officer wellness and resiliency, IPV, sex crimes, humane criminology, social media & violent crime, and human trafficking. Dr: Lavery regularly appears on radio and television news shows for commentary on criminal justice issues. Cathy was previously the Chair of the Criminal Justice Department at Iona College. Dr. Lavery received her Ph.D. in Criminal Justice, specializing in Forensic Psychology and Ethics from the Graduate Center at the City University of New York. She is a certified mediator with the New York ABA.Dr. Lavery serves on various advisory boards and currently consults on issues of Title IX and sexual discrimination, cultural sensitivity, and trauma.We talk about officer wellness, the impact of Social-Political Risk in Criminal Justice, and the value of exposing students and officers to options for enhancing wellness.   

“If you shouldn't be the CEO, don't be the CEO. There's a lot of baggage that comes with being the CEO or the COO where you're like in charge of all the people or in charge of moving the business forward in a way - make sure you're really the person that should be at the helm of the company” — Jenny Thompson This week Sachit (@sachitgupta) chats with entrepreneur Jenny Thompson. Jenny is the founder and CEO of SafetyPIN. She is a mission-driven business leader and natural-born marketer who knows how to build and promote companies for the benefit of shareholders, employees, and customers. Her skills include strategic business development, customer acquisition and retention, win-win negotiations, marketing strategy, business "pruning," and idea-driven marketing and product development. She spent 20 years at The Agora Companies, most as the CEO of NewMarket Health. During that time, she grew the company from $2 million to $70 million, oversaw the migration of the company's marketing from 100% direct mail to 100% online, and was responsible for 14 brands. Jenny left NewMarket to start SafetyPIN Technologies, an innovative trust badge that incorporates criminal history and an exclusive behavioral assessment. Designed mainly for the gig and sharing economies, as well as dating apps, SafetyPIN lets you see – at a glance – if someone you met online is safe to meet offline. She's also the creator of the 3-Day Business Cleanse, a novel process that helps companies get “unstuck” using a review, eliminate, and rebuild philosophy. Find the show notes of the episode here - https://www.creators.show Thank you to Cathryn Lavery (see her episode here) for her help with background and research on this episode. Follow our host, Sachit Gupta on Twitter and sign up for the Creators Collective Newsletter. Do you want to learn how to make a living as a creator? Check out the CreatorsMBA. Resources mentioned: The 21 Irrefutable Laws of Leadership - John Maxwell Show Notes: 01:11 - Your toolbox as a creator to navigate conflicts 04:53 - How to navigate conflicts 08:45 - Questions to ask yourself to navigate business and your role as a leader and creator 12:49 - Lessons Jenny learned during her time at Agora 17:24 - Why customer support should be the biggest priority of a company 21:09 - Lessons to keep in mind while building a team 24:33 - How to decide whether you should be the CEO or not? 27:40 - Why you shouldn't trust too soon 31:14 - Is paranoia a normal part of being a CEO? 33:40 - How Jenny managed her psychology during her career 37:34 - Decor vs culture: why most CEOs get culture wrong 40:59 - How to make business and life decisions using the grandmother test 43:10 - Building SafetyPIN and what's next for Jenny 47:24 - How Jenny defines a conscious creator

Be sure to check out episode 148 with Cathryn Lavery, CEO of Best Self Co and feel free to contact me with your responses to ryanbhartley@gmail.com or @ryanbhartley on IG.

On episode 148 I am joined by CEO and co-founder of the BestSelf Co Cathryn Lavery. We have an amazing conversation about the heart and mind behind her company and how we can be our best selves and a little bit better everyday. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co, they took the company from zero to 8-figures in less than two years. They won Shopify's Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively and ringing the NYSE opening bell twice. As an Irish immigrant with a standing start and zero business experience, Cathryn has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life. More than that, she has transformed people's lives through her products, her dedication to crafting a memorable experience, and her refusal to accept the status quo. Cathryn and her work have been featured in Fast Company's 2017 Innovation by Design Awards, as well as Entrepreneur, MTV, Huffington Post, Forbes, Inc. and more. BestSelf Co., are working hard to help customers reach their fullest potential. That means developing the latest productivity tools, partnering with thought leaders in the industry, and hosting events and webinars. In the episode you will hear: 05:00 entrepreneurial to the core 07:00 creating a multi million dollar business from struggling with to do lists 09:00 launching the Best Self journal 10:00 being a problem-first company 12:00 visceral, educational and identity - the intentions behind the Best Self product experience 14:20 learning from user generated content 16:00 your three compass core values 19:00 little talks - a tool for bigger conversations with children 21:00 this whole other world that the traditional school system has not caught up with 23:00 the growth in the struggle 26:00 family traditions and gratitude 30:00 the battle between the maker / manager schedule 31:00 the ability to figure it out 33:45 the business tripled, so did I triple as a person? 40:45 you're already part of the 1% Our community have really benefited from using the BestSelf products and I hope this encourages you to keep pursuing your best self. Please do share this episode with someone you'd like to encourage too. Always love Ryan ***exclusive offer. Cathryn has offered our ABTY family an exclusive discount code which will allow you 15% off your orders. Simply enter the code ABTY at the checkout to get your 15% off! A please know that I am not being paid to advertise or do I receive any percentage of your sales as an affiliate. This is simply extending a generous offer from one amazing company to you amazing people. If you want to say thank you, please do share this podcast with your people and you could leave us a review too! :)

On the show today is Cathryn Lavery. Cathryn is the co-founder and CEO of BestSelf, which went from zero to 8-figures in less than two years. I wanted to bring her on because she's successfully crowdfunded four products and they won Shopify's Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 — making BestSelf the only company to win both awards consecutively.You'll hear about how she played Monopoly with Shark Tank investor Daymond John, forged partnerships with TikTok creators, and the campaigns that have worked surprisingly well and the ones that have flopped.More on Cathryn: Cathryn on Twitter bestself.co Mentions: Persuasion Deck The Always Pan Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you're okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won't be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

You may know Cathryn Lavery as the highly successful CEO of Best Self Co. but this week we are talking about decentralized finance or DeFi as it is called. DeFi refers to financial services that operate entirely on blockchain networks, rather than through intermediaries like banks. Cathryn explains the exciting possibilities for entrepreneurs within these emerging technologies. To learn more, visit Cathryn Lavery's site here: www.zerotodefi.co

Today's guest is Cathryn Lavery, the founder of Best Self Co, a multi-million dollar company that specializes in selling journals, card decks, and online courses. Best Self creates meaningful products and tools that help you create positive change in your life - so you can show up better for yourself, your connections, and the world.Cathryn originally migrated to the United States as an overworked and underpaid architect and in this episode she shares how she went from quitting her job to starting a company that has in just a few short years, generated over $30m dollars in sales. She shares everything from the mindset that helped her succeed, to how she overcame multiple obstacles from employee embezzlement to leaving a hostile business relationship and coming out ahead.If you're at all interested in entrepreneurship then I think you'll like my conversation with Cathryn Lavery.

Cathryn Lavery is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., they took the company from zero to 8-figures in less than two years. They won Shopify's Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively. As an Irish immigrant with a standing start and zero business experience, she has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life. In this episode of the UNprofessional Podcast: Finding meaning and making money How to leave your job Business partnership mistakes Creating clarity for a better team Follow Cathryn Instagram: https://www.instagram.com/cathryn.lavery/?hl=en (@cathryn.lavery) | https://www.instagram.com/bestselfco/?hl=en (@bestselfco)  Website: https://bestself.co/ (bestself.co) | https://www.littlemight.com/ (littlemight.com) Tik Tok: https://www.tiktok.com/@cathrynlavery?lang=en (CathrynLavery) Connect with Hilary Website: http://hilarycorna.com/ (hilarycorna.com)  IG: https://www.instagram.com/hilarycorna/?hl=en (@hilarycorna) Youtube: https://www.youtube.com/channel/UCSysJ_sppqm8IZSt452Ra6A (Hilary Corna) Listen to UNprofessional with https://app.redcircle.com/shows/da7526ae-a770-4463-816f-ee34244ededa/ep/30559a29-3bfe-4f92-bb04-12f7e2136c44 (Caitlin Logue) This show is produced by http://soulfireproductionsco.com/ (Soulfire Productions)

On our latest episode of MAG’s Mind, I had the pleasure of chatting with Cathryn Lavery, Founder & CEO of Best Self Co. BestSelf Co. was founded in 2015 by Cathryn Lavery. In four years, the company has gone from launching a single product on Kickstarter to a global business with 8-figures in revenue. Along the way, BestSelf Co. won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – the only company to win both awards consecutively. They’ve been featured in the New York Times, Entrepreneur, MTV, Huffington Post, Forbes, Inc., and more. Best Self is solely funded through the investments made by thousands of customers who have used their products to change their lives (myself included - I’m a big fan of their journals and productivity packs).Through developing the latest productivity tools, journals and notebooks, partnering with thought leaders in the industry, and hosting events and webinars, they’ve helped people around the world discover and accomplish their goals. But as Cathryn and I discuss in this episode, success isn’t always linear… Cathryn has weathered both her fair share of successes and challenges and defines what it means to persevere. Tune in as we discuss both the amazing opportunities and challenges that come with founding and running a successful business. Cathryn shares a wealth of insights on what it’s like running a company that takes off like a rocket ship where you are holding on for dear life, the importance of finding and understanding your core values, focusing on generating true impact for your customers, and why it might be time to retire the label “female” entrepreneur…. Thanks for tuning in and for more about Best Self and their products, visit www.bestself.co! 

Cathryn Lavery, Founder, and CEO of BestSelf the leader in innovative productivity and self-improvement products joins Enterprise Radio. The post Entrepreneur Cathryn Lavery On What Sets BestSelf Co. Apart From The Rest appeared first on Enterprise Podcast Network - EPN.

Cathryn Lavery is an entrepreneur, creator, and designer with a mission to help others make an impact by getting clear on their goals and starting meaningful conversations. In an effort to do so, she founded BestSelf Co. and has helped it scale into a large brand. BestSelf Co. has been featured in GMA, GQ, and O! Magazine. She joined us on the show this week to share a bit with us about her journey and some of the lessons she has learned along the way.    Key Topics The story of how Cathryn and her partner met and how her partner’s enthusiastic spirit drew her in Being intentional with your life Why you should the hard things at the beginning of the day How she got into entrepreneurship How to manage feeling stuck in a path or a relationship  Dealing with her business partnership ending and how it affected her Looking at life’s tough lessons as gifts The importance of being present and enjoying the now How to care for a partner that is introverted   Full show notes: https://loveintently.com/blog/becoming-your-best-self-to-create-a-lasting-impact-with-cathryn-lavery   Resources    The Compound Effect by Darren Hardy   Awaken The Giant Within by Tony Robbins   The $100 Startup by Chris Guillebeau   The Miracle Morning by Hal Elrod  Connect with Cathryn Cathryn’s Instagram BestSelf Co. Instagram BestSelf Co. Website  Connect with Sophie: Sophie’s Instagram Love Intently Instagram Love Intently Website  (Sophie’s Instagram https://www.instagram.com/sophkwok/   Love Intently Instagram https://www.instagram.com/love.intently/  Love Intently Website https://loveintently.com ) “If you are super successful in business, but you don’t have relationships and a life outside of that, you’re not really successful in life.” -Cathryn Lavery

Today, Ryan talks with Cathryn Lavery of the Best Self Co. to find out how this super-scrappy founder launched on Kickstarter. While many entrepreneurs seeking funding give Kickstarter a shot and get mediocre results, Cathryn did it the smart way. The result? Not only did she fund her first inventory round, but her second and third, too! If you plan to launch your own product on Kickstarter, listen in and take notes because you'll learn from someone who's learned to navigate all the pitfalls and make crowdfunding work. And if you hadn't even thought about using Kickstarter for your launch, stop everything! Give this a listen to see whether crowdfunding makes sense for you. After you listen, I'd love to hear your thoughts on using this solution for funding your business.

Cathryn Lavery is the Co-Founder & CEO of BestSelf Co.—an organization dedicated to helping people become their best selves, fulfill their potential, and lead happier lives. Starting as an Irish immigrant with zero business experience, no personal network, and little resources, Cathryn has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life. She is passionate about showing others how to make the change and have the tools to achieve their goals. Please rate, review, subscribe, and share with a friend who will be inspired. Visit KateHancock.com for insights into guests and future episodes. Today's episode is sponsored by Anchor. Make sure to check out Anchor.fm and see why we love to use them as our podcast hosting. --- Support this podcast: https://anchor.fm/ibhshow/support

We talk with Cathryn Lavery about eCommerce, Shopify vs Amazon, why journals and other similar products sell so well, how she crowdfunds new products to get validation before launching, and much more!  ▶️ Consider subscribing to our channel to get more good stuff like this :) https://www.youtube.com/kopywriting?sub_confirmation=1 (https://www.youtube.com/kopywriting?sub_confirmation=1) ▶️ Also join our new "Copywriting Course Clips" channel: https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A (https://www.youtube.com/channel/UCWSM9I6Zo9v3ZgXdgcAn07A) Follow Cathryn and BestSelfCo:

Every year people set their goals and, without realizing it, they struggle to have a relationship with them.Gary Keller says that the purpose of a goal is not to achieve a result but to appropriate being in the moment; it’s a compass to help you identify how you have to behave today so that you’re in alignment with where you want to go. But before we can find alignment, we have to have clarity on our core values.Cathryn Lavery is the co-found of BestSelf Co., and she joined us at our goal-setting retreat last year with her fiance Emily Colman. By attending, not only did they figure out what their vision for their lives looked like together but they figured out what their core values were. And as it turned out, these values transformed their alignment in an unprecedented year.If you are interested in setting your goals and want some help discovering your core values, you can visit the1thing.com/corevalues to pre-order our Core Values Deck. And if you would like to learn more about the goal setting retreat, visit the1thing.com/setmygoals.In this episode, you will learn...[05:51] Setting goals together as a couple[11:31] Supporting each other through your process[18:12] Pivoting with clarity[23:09] Using your goals to inform how you behave[25:35] Advice for setting your goalsLinks & Tools From This Episodethe1thing.com/corevaluesthe1thing.com/setmygoalsWatch: It's Not About The Nail--How do you start up when the world is upside down?Sit Down Startup is a new weekly podcast from Zendesk. The Startups team brings together entrepreneurs, founders, and CEOs to discuss the latest business challenges and how to put customer experience at the heart of success. Hear from people who understand unpredictability in a coffee shop-style conversation.Catch weekly episodes on Apple, Google, and Spotify.--Do you run a small business?Small business owners wear a lot of hats. Some of those hats feel incredible to wear. However, filing taxes and running payroll... well, for most of us, they don’t feel great and they’re not our ONE thing. That’s where Gusto comes in to help you make payroll, taxes, and HR easy. So ask yourself, it time to take off some of your hats?You can get three FREE months when you run your first payroll at Gusto.com/ONE.

Cathryn Lavery a traditionally-trained architect turned product designer and the CEO of BestSelf (creator of the SELF Journal). After runaway success on Kickstarter followed by building a multi-million dollar company on Shopify, Cathryn and her co-founder Allen came to a crossroad and ultimately broke up their partnership in the midst of a trade war and global pandemic (both of which directly hurt BestSelf's supply chain).In this interview, Cathryn shares what she wishes she knew before starting her business with a co-founder, what she learned along the way, and how she ultimately became the 100% owner of her company after two years of negotiations to buy out her partner.

White Collar Week with Jeff Grant, A Podcast Serving the White Collar Justice Community. Limited 10 Show Run: Summer 2020It's the Isolation that Destroys Us. The Solution is in Community.____________Podcast Ep. 08: The Academics, with Guests: Cathryn Lavery, Jessica Henry, Jay Kennedy & Erin HarbinsonToday on the podcast we have four criminal justice professors at four different universities around the country. From the University of Minnesota, we have Erin Harbinson. From Montclair State, we have Jessica Henry. Joining us from Michigan State is Jay Kennedy. And from Pace University, we have my friend Cathryn Lavery.Our guests are on the forefront of reimagining our criminal justice system at a critical time in our nation's history - when a pandemic, social unrest, a Presidential election and the media all call for rapid responses to very complicated issues. Issues that each have dedicated their life's work to researching and teaching.I was most impressed with the raw humanity in this episode, and how much all of our guests really care about people in the most difficult circumstances we could imagine.So, coming up - The Academics. On White Collar Week. I hop you will join us. - Jeff______________________Welcome to White Collar Week with Jeff Grant, a podcast serving the white collar justice community. It’s the isolation that destroys us. The solution is in community.If you are interested in this podcast, then you are probably already a member of the white collar justice community – even if you don’t quite know it yet. Our community is certainly made up of people being prosecuted, or who have already been prosecuted, for white collar crimes. But it is also made up of the spouses, children and families of those prosecuted for white collar crimes – these are the first victims of white collar crime. And the community also consists of the other victims, both direct and indirect, and those in the wider white collar ecosystem like friends, colleagues, prosecutors, defense attorneys, judges, law enforcement, academics, researchers. Investigators, mitigation experts, corrections officers, reentry professionals, mental health care professionals, drug and alcohol counselors, – and ministers, chaplains and advocates for criminal and social justice reform. The list goes on and on…In this very eventful summer 2020, our mission is to introduce you to other members of the white collar justice community, to hear their very personal stories, and hopefully gain a broader perspective of what this is really all about. Maybe this will inspire some deeper thoughts and introspection? Maybe it will inspire some empathy and compassion for people you might otherwise resent or dismiss? And maybe it will help lift us all out of our own isolation and into community, so we can learn to live again in the sunshine of the spirit.Blessings, לשלוםJeffRev. Jeff Grant, J.D., M.Div. (he, him, his)Co-founder, Progressive Prison Ministries, Inc., Greenwich CT & NationwideCo-host, The Criminal Justice Insider PodcastHost, White Collar WeekMailing: P.O. Box 1, Woodbury, CT 06798Website: prisonist.orgEmail: jgrant@prisonist.orgOffice: 203-405-6249Donations (501c3): bit.ly/donate35T9kMZ

See show notes for this episode at https://interviewsthatconvert.com/consistency-integrity-reciprocity-cathryn-lavery-best-self-co

Cathryn shares some insight on what her comfort zone looks like and how she has been pushing herself to expand those boundaries. Plus, we talk challenge ourselves to connect with others in a meaningful way by sending a care package.Support the show (http://BestSelf.co)

Woohoo! Super excited to bring you this episode because we have our very first guest in the house

Find out how you can WIN a free SELF Journal from BestSelf Co. Owning your purpose is what helps you become your best self. Cathryn Lavery, co-founder of BestSelf Co., helps people meet their goals through support, inspiration, and organizational tools. This week, Lavery shares her story of how making major changes in her own life ultimately led to the creation of a successful business and a more holistic worldview. It can be a challenge to reach the goals you set for yourself, especially if you're not quite sure why you've committed to them or you don't know how you need to get there. It's important to understand the investment you have in your goals and have a clear path to meeting them. What You'll Learn: Manage your time for success Set incremental milestones toward a larger goal Know why you're committing to a goal Make daily habits non-negotiable Develop accountability relationships - Order your Best Self Journal here. Use code COMPETE today through the end of February 2020 for a special savings at checkout! To be eligible for our random winner giveaway, you must: Follow @BestSelfCo on Instagram here Follow @JakeThompsonSpeaks on Instagram here DM Jake or email us at Podcast@CompeteEveryDay.com what ONE goal you're going to use the SELF Journal to crush this quarter!

Find out how you can WIN a free SELF Journal from BestSelf Co. Owning your purpose is what helps you become your best self. Cathryn Lavery, co-founder of BestSelf Co., helps people meet their goals through support, inspiration, and organizational tools. This week, Lavery shares her story of how making major changes in her own life ultimately led to the creation of a successful business and a more holistic worldview. It can be a challenge to reach the goals you set for yourself, especially if you’re not quite sure why you’ve committed to them or you don’t know how you need to get there. It’s important to understand the investment you have in your goals and have a clear path to meeting them. What You’ll Learn: Manage your time for success Set incremental milestones toward a larger goal Know why you’re committing to a goal Make daily habits non-negotiable Develop accountability relationships - Order your Best Self Journal here. Use code COMPETE today through the end of February 2020 for a special savings at checkout! To be eligible for our random winner giveaway, you must: Follow @BestSelfCo on Instagram here Follow @JakeThompsonSpeaks on Instagram here DM Jake or email us at Podcast@CompeteEveryDay.com what ONE goal you're going to use the SELF Journal to crush this quarter!

I'm joined this time by Cathryn Lavery. She's the co-founder of the Best Self company that you might recognize as the creator of the Self Planner and Self Journal. Cathryn considers herself a maker and creator so we dove deep into how she approaches the creative process, gets things done and what her personal productivity […]

I’m joined this time by Cathryn Lavery. She’s the co-founder of the Best Self company that you might recognize as the creator of the Self Planner and Self Journal. Cathryn considers herself a maker and creator so we dove deep into how she approaches the creative process, gets things done and what her personal productivity […]

For this episode of Art of the Kickstart, we caught up with Cathryn Lavery, the CEO and co-founder of BestSelf Co. At its core, BestSelf Co. is a company that helps you find work-life harmony, think bigger, achieve more, and spark deeper connections. Not only is Cathryn an entrepreneur and creator, but she is a crowdfunding aficionado, having run four crowdfunding campaigns to date. Listen in to hear her talk about what she’s learned as a crowdfunding project creator, how she navigates the world of entrepreneurship, and what’s to come for BestSelf Co. in the future! Topics Discussed and Key Crowdfunding Takeaways Why they decided to take the Kickstarter route in 2015 to validate their initial product before beginning production The value of a strong pre-launch strategy and how they implemented their strategy in order to set their campaign up for success Why adding a personal touch to your messaging is important when it comes to connecting with your backers The benefit of an overarching, shareable content publishing strategy to help support the launch of a crowdfunding campaign (hint: it involves Arianna Huffington) The value of Facebook Groups and how a fan-based Facebook Group developed into a positive, supportive environment that also doubles as a space to source customer feedback Links SELF Journal on Kickstarter BestSelf Co. Indistractable: How to Control Your Attention and Choose Your Life Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript

Hello and Happy New Year! I stuck to my word and I'm back. Thanks for hanging in because it's going to be worth it. Quick storytime: Back in 2016 when I first launched AWA (originally as a blog), I used a journal to keep me on track. Today I speak with the co-creator of that journal - Cathryn Lavery, Co-Founder and CEO of BestSelf Co. In this episode Cathryn shares: The most important thing about habit settingn- How long it takes to form a habitn- A giveaway & discount especially for AWA listeners. To check out BestSelf's tools and save 20% in January, visit bestself.co/discount/adultingwithadhd.  ************** ✅ More Resources for ADHD Women @ adultingwithadhd.com.

Welcome to the Conscious Creators Show; where through intimate and insightful interviews with authors, actors, musicians, entrepreneurs and other podcasters, you'll learn tools and tactics to 10x your creativity and strategies to grow and monetize your audience. On today’s episode, we have Cathryn Lavery, the founder of BestSelf Co. She shares how she started a successful business around becoming your Best Self. Learn how Cathryn transitioned from work in architecture to product design and entrepreneurship and hear about some of her best strategies for managing your time effectively.   Actions:  Subscribe to the show on Apple Podcasts or on your favorite podcast app and let us know what you think by leaving a rating and a review. Thank our guest and let them know what you thought of today’s episode — click here to send a Tweet directly to Cathryn and Sachit or find Cathryn on Instagram. Head on over to Creators.Show to get new episodes, exclusive guides like our guide on “How to Connect With Busy Influencers”, partner deals and additional bonuses.   Episode Highlights: Cathryn has always had entrepreneurial impulses. She sold cupcakes on the school playground and drop-shipped Dawson’s Creek DVDs to the UK in her teens. She is always trying to use her resources as much as possible and stretch a dollar as far as possible. Cathryn shares the story of how she got her first job in New York City and handled numerous setbacks in the hiring and onboarding process. She started doing freelance and design projects on the side to manage the uncertainty around her start date. When you’re managing people, instead of just telling them what to do, show them what success looks like. It can be very stressful for employees to always feel like they are messing up. She tried to learn how to deal with uncertainty. A year into making things and shipping them herself on the side, she was making more than she was at her day job. She took the measured risk to leave her day job by giving herself time to see if her business was going to work. She feels more productive when she has limited time. Initially, Cathryn was doing all the work by herself. Eventually, she learned how to hire a team and to create systems. As soon as she can optimize anything in her life, she will do it. Having systems has helped Cathryn be more creative. Her week is planned in a way that she knows when to be creative. Wednesday is a focus day for everyone without meetings or Slack. Sometimes your week can fill up with random meetings. You need constraints to give you some structure. Cathryn describes her hiring flow which was designed to capture people who follow instructions and will fit in well with the culture of her team. Cathryn describes why hiring her designer was an exception to her usual hiring process and why hiring a designer requires different criteria. Finding someone that likes to do what you want them to do for work in their free time is really good. Employees should prove their value. Cathryn has managed to maintain friendly relationships with people she had to let go of. Her philosophy on firing is that a company is like a rowboat. If not everyone is rowing, it doesn’t work. At the end of the day, everyone else's jobs are in jeopardy if the business doesn't succeed. In 2015 she launched a successful Kickstarter campaign for the Best Self journal. For three years Cathryn was spending a ton of time on self-development and learning about entrepreneurship.  She created a PDF that she wanted to turn into a journal but it was going to be too expensive to make so she turned to Kickstarter. She realized she was a product person once she had already created software and then had it ready to sell and didn't want to sell it. She also had an Amazon drop shipping company that taught her how to sell on Amazon. Cathryn’s public goal for the Kickstarter was 15k but her personal goal was 200k.  They hit their funding goal in 28 hours and raised $323k in 34 days. Cathryn created the product around lessons she had learned about productivity. Customers can fill out the journal and be successful. She has learned to productize what has worked for her. When she reached her stretch goal, it felt awesome but she was also exhausted after running a crowdfunding campaign for 34 days. Cathryn shares the why around Best Self. How do I help people become more intentional with their life without having to spend ten years learning how to do it? Time is the currency of life. Being productive so you can do the things you love matters more than saving time for the sake of saving time. Cathryn shares inspiring success stories from customers who have loved her products. Having a co-founder is like being married. She is grateful that she is at a point in her life where she gets to deal with the problems she deals with. Cathryn shares how she has grown in her business. She now knows how to weigh advice based on the person she's hearing it from. To learn about business, Cathryn picked twenty-two books in five categories and read them all before she quit her job. Best Self will continue creating products to help people improve their lives. She wrote a blog post about time management and later that became a product. Being your best self is about more than hitting your goals in one area.   3 Key Takeaways:   One of the biggest lessons Cathryn learned before taking her business full-time is to provide clear expectations and show people what success looks like.    Having systems and optimizing her time has allowed Cathryn to be more creative.   Cathryn has created successful products around strategies and systems that have worked for her personally.    Tweetable Quotes: “I'm always trying to make sure that I use my resources as much as possible, as far as possible.” – Cathryn Lavery “As soon as I can optimize anything in my life, I will do it.” – Cathryn Lavery "Time is basically what anyone has. It's like the currency of life." – Cathryn Lavery “Being productive to get more done in your day so that you can achieve more goals or spend`more time with the people you love or do the thing you love. That is what matters more than saving time for the sake of saving time.” – Cathryn Lavery “Being your best self is about more than hitting your goals in one area.” – Cathryn Lavery   Resources Mentioned: BestSelf Co. Shopify Build a Business Competition  Cathryn Lavery’s blog, Twitter, Instagram, Facebook, YouTube   Actions:  Subscribe to the show on Apple Podcasts or on your favorite podcast app and let us know what you think by leaving a rating and a review. Thank our guest and let them know what you thought of today’s episode — click here to send a Tweet directly to Cathryn and Sachit or find Cathryn on Instagram.  Head on over to Creators.Show to get new episodes, exclusive guides like our guide on “How to Connect With Busy Influencers”, partner deals and additional bonuses.

Criminal Justice Insider | Cathryn Lavery by WNHH Community Radio

Cathryn Lavery is co-founder and CEO of BestSelf Co. Along with her co-founder Allan Brouwer, they took the ecommerce company from zero to 8-figures in less than two years. In this episode, Cathryn shares how they've utilized user-generated content on their product pages and marketing campaigns to disarm customer objections and increase website conversion rates, used challenges to drive engagement, and other tips and tricks that allowed BestSelf to be the only company to win both Shopify awards (Build a Business and Build a Bigger Business) consecutively.

“If everyone did the same thing as everyone else, then no one would be creating an impact.” It was 2011 when Cathryn Lavery moved from Ireland to New York City to take up a graduate job as an architect. Despite dabbling with an Ebay store while at school, there was no question of her not following a traditional career path. And anyway, she didn’t know any entrepreneurs to guide her.But life had other plans.When Cathryn landed in NYC, her employer announced a 25% cut in her pay. Cathryn wasn’t ready to quit or admit to her parents that things weren’t working out as expected, so she launched a side hustle to help make ends meet.Before long that side hustle generated more money than her full-time job. After reading 23 carefully selected books and completing her ‘personal MBA’, Cathryn quit to become a full-time entrepreneur - and never looked back.Today, Cathryn is the CEO and creative genius behind BestSelf.Co - a multi-million-dollar ecommerce brand that develops tools (such as the SELF Journal) to help people live their best lives.With BestSelf.Co, Cathryn won Shopify’s Build a Business and Build a Bigger Business Awards and got mentored by the likes of Tony Robbins and Tim Ferriss. She’s an all-round badass.So if you’re curious about navigating the journey from employee to entrepreneur, and you want to load up on the practices and mindsets that helped Cathryn succeed, this episode is for you.“When I get stuck or things aren’t going as well, it’s usually because I got so caught up with the outcome of what I’m looking for that I stopped enjoying the process of doing it.” Tune into this episode and you’ll hear about:Why being an employee first can make you a much better entrepreneurHow to leverage empathy to attract a kick-ass teamThe reason your relationship with fear evolves as your business growsHow Cathryn makes great decisionsThe four things Cathryn practices to build her self-awarenessWhy Cathryn’s biggest fear is mediocrityWhy you must enjoy the process more than the outcomeWe also chat about the importance of striking the balance between entrepreneurship and art.This was a discussion especially close to my heart. As someone who’s shifting the role I play in my companies to create more space for artistic expression, I was keen to learn how Cathryn makes space to create. Her answers blew me away.So come get inspired and soak up the creative genius that is Cathryn Lavery. “I’m comfortable with being uncomfortable when I know it'll get me to the next part of fulfilment or happiness.” How to contact For productivity, business, and product development tips that will help you go from idea to impact, check out Cathryn’s YouTube Channel - Little Might.We thrive on your feedback, so if you’ve enjoyed this show, please rate us and leave us a review. And don’t forget to subscribe to ensure you never miss an episode again. See acast.com/privacy for privacy and opt-out information.

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce. Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business. “When we try to make things complicated, we fail”   Links: Allen's official site: allenbrouwer.com Best Self Co: bestself.co   ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.      

Allen Brouwer’s story is nothing short of remarkable. In just 24 months he launched an ecommerce business, alongside co-founder Cathryn Lavery, which included a Kickstarter campaign that raised in excess of $322,000 in 24 days. Since then it has gone on to become an 8 figure company, winning the acclaimed Shopify Build a Business Competition in 2016 and the Shopify Build a Bigger Business in 2017. He’s been personally mentored by the likes of Tony Robbins, Tim Ferris, Marie Foleo and Russell Simmons. In addition, he’s partnered with FUBU clothing founder and global entrepreneur superstar, Daymond John. As if that wasn’t enough, he’s also made it onto the Forbes 30 under 30 list for retail and commerce. Today he’s telling his inspirational story and sharing some key insights into how he was able to rapidly scale his business. “When we try to make things complicated, we fail”   Links: Allen's official site: allenbrouwer.com Best Self Co: bestself.co   ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.      

Cathryn Lavery runs a company called Best Self Co. which started as a kickstarter. That crowdfunding project later grew to become an 8-figure company. This story is inspiring because she took a great idea and an initial product launch and turned it into a real enduring brand. In this episode she shares how she was able to create the right relationships and find the right opportunities to build a scalable and sellable brand.

Cathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self. Cathryn is a master at finding funding through Kickstarter campaigns and in this talk from a Capitalism.com live event she also discusses how creating an EXPERIENCE your buyers enjoy interacting with your products can lead to massive success.

  Cathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self... The post 8 Figure Branding : How Creating Experiences Made An eCommerce Co. Thrive w/ Cathryn Lavery appeared first on Freedom Fast Lane.

Today’s episode is dedicated to looking back at all of the great interviews we’ve had over the course of this year, related to health and wealth. All of the tremendous insights shared by guests on So Money that have to do with physical and mental well-being, and the positive impact that all can have on our finances. We’re going to hear from a medical doctor, a meditation expert, a pelvic healer and an entrepreneur who recently detoxed her way out of a stressful divorce and a business.  And in each excerpt, my goal is to help us see the bigger picture of how health and wealth do intersect. First up is Dan Harris, Episode 712. You may know Dan Harris as the co-anchor of ABC News Night Line and the weekend edition of Good Morning America. He’s also the bestselling author of 10% Happier and his most recent book is called Meditation for Fidgety Skeptics. He’s been very vocal about once himself having a panic attack in front of millions of people while filling in on Good Morning America.  It was that experience that set him off on a path to discover why he had a panic attack and he embarked on this journey of self-discovery, eventually leading to meditation. Now, Dan admits that he himself was an inspiration for his latest book. That he is that fidgety skeptic and despite that he learned how to meditate. In this clip, I ask Dan, ”How can meditation benefit our bottom lines?”   Also featured in this episode: Dr. Habib Sadeghi, Petra Kolber, Isa Hererra and Cathryn Lavery, 

Cathryn Lavery is an entrepreneur and the co-founder of Best Self Co., a company that helps you be more efficient, focused, and operate as your best self. Cathryn is a master at finding funding through Kickstarter campaigns and in this talk she also discusses how creating an EXPERIENCE your buyers enjoy interacting with your products can lead to massive success.  

In this episode, we talk with Cathryn Lavery. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co., she took the company from zero to 8-figures in less than two years. After launching the Self Journal on Kickstarter, she went on to win Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively. Originally from Belfast, Ireland, Cathryn moved to New York City to work as an architect, but soon realized that she wanted something more. We met Cathryn back in 2014, when all three of us were learning how to build software products from scratch. Cathryn is a powerhouse and her work has been featured in Fast Company, Entrepreneur, MTV, Huffington Post, Forbes, and Inc.   Other Mentions: Deep Work, Little Might Joy: Coffee MeetingsHustle: Self Journal, Win the Day

How many of you use a physical journal to track your goals or just share how your day went? Journaling is a total art and our guest today, Cathryn Lavery, has found a way to make this old school past time new and fresh again. In fact, she’s built an 8-figure empire called BestSelf Co., selling paper journals and other organizational tools for productivity and focus. But 2017, Cathryn says, was the hardest year of her life. It included a divorce and total burn out. Cat comes to the show on the heels of a retreat in Thailand where she unplugged from social media, did a complete detox and walked away with some new perspectives on life and work. We also go back in time to explore the money principals learned as a young girl growing up in Belfast and the hard life lesson she learned as soon as she arrived in New York to start her job. Cathryn is also a genius at Kickstarter. If anyone listening wants to run a fund-raising campaign and master that space, she has some advice. To learn more about Cathryn visit bestself.co + littlemight.com or follow her on Twitter @CathrynLavery. For more visit www.somoneypodcast.com.

In today’s episode Tara chats with Bestself.co co-founder, Cathryn Lavery. Cathryn and her co-founder Alan developed and crafted 13 products that empower people to crush inspiring goals, boost productively and create a life that matches their potential. BestSelf Co boast over a quarter of a million products sold in 86 countries, 200,000 visits to their website every […] The post Episode 120 – Developing a Runaway Bestselling Product with Self Journal Co-Creator Cathryn Lavery appeared first on What Works.

Podcast 624: The Best Self Journal Co with Allen Brouwer & Cathryn Lavery by Greg Voisen

Cathryn Lavery and Allen Brouwer are the co-founders of Best Self Co. It's an online only eCommerce business that started by selling just one product, and is now branching out into digital content. The product is a daily planner to help you optimise your day. There are 2 reason's I'm very excited to have them on – obviously I'm a big fan of planning and goals so it's great to be able to bring this to you, especially right at the start of 2017! But, more importantly they've just won the “People's Choice” award in the 2016 Shopify Build a Business Competition. The website launched on 1st January 2016, and as we record they have sold over 28,000 journals globally (by the time you listen to this we reckon it'll be over 100,000). This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

David Power is a multi-purpose creative pro based in Brooklyn, NY. Since moving to New York, he's worked in music recording & production, written several business books, penned screenplays, and helped write and perform in comedy films. His latest project is a podcast documentary of how a feature film is made. Our conversation covers creative practices and routines, as well as the often-nebulous world of film & video, including how to collaborate on a script and using crowdfunding to launch projects at scale. Catch up with David on his website, DavidPower.com, or through his show, SureFirePodcast.com Get The Episode Download The Busy Creator Podcast, episode 96 (MP3, 44:01, 21.3 MB) Download The Busy Creator Podcast, episode 96 (OGG, 44:01, 24.9 MB) Subscribe to Get New Episodes     Subscribe to The Busy Creator Podcast on iTunes, on Google Play Music, on Android, on iHeart Sponsor Freedcamp, the finest free online project management software Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless. Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com Show Notes & Links David's office is a multi-purpose room (writing, video editing, audio recording, podcast production) Acoustic paneling GIK Acoustics Reverb Anechoic Chamber David started making films based on his own whims and desires The Lonely Island Saturday Night Life D*ck in a Box David is currently podcasting the production of a feature film Michael Goldburg & Dave Chan, filmmakers Iron Mule Comedy Film Festival, NYC Seed & Spark, film-based crowdfunding platform Transcontinental Railroad Contractions (in dialogue) David's podcast episode on crowdfunding Crowdfunding article on The Busy Creator blog Kickstarter and pitch videos which now are their own project and format Cathryn Lavery on The Busy Creator Podcast, episode 65 American Sign Language (ASL) Does Google Docs have an offline version? Centered, Courier text for screenplays. Why? David has assembled a 3-monitor desk setup over the years Island of Misfit Toys Crysis Ivy Bridge, Intel's best chip from Spring 2012 David worked in a corporate environment for many years; no longer uses an alarm clock Prescott watches one event on broadcast TV each year: The Oscars Presidential debates in 2016 were streamed on Twitter DavidPower.com Sure-Fire Podcast  David Power on Facebook  David Power on LinkedIn Tools Trello Slack Google Docs FinalDraft BitBucket (on the web) SourceTree (on the desktop) Dropbox Paper Dell PC Tower from 2009 VEGAS Pro by Sony Magix Cakewalk by Sonar Hackintosh Mac Pro Techniques Soften the corners of a room to dampen reverb/echo Develop characters first, give them a voice and backstory, and then place them into a three-act structure. (Or not). Collect all notes and ideas; save them for later and vetting each one before writing Build a project management software workflow that actually reflects the way you work Don't store files in Slack; that's not the place for permanent items Use Plain Text formatting as a universal standard Build a Hackintosh if you can't afford a Mac Pro (which you probably can't) Habits Cross-promote, tag, and share your social links with your collaboration partners Exercise first thing in the morning Meditate, eat, drink coffee before starting work Use a floating lunch hour Wake up without an alarm Don't actively seek out news (minus industry happenings) Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get Finish the Script!: A College Screenwriting Course in Book Form by Scott King as a free audiobook   

In today's session, Tyler talks to Cathryn Lavery of BestSelf.co, who recently launched a crowdfunding campaign that raised more than $300,000 on Kickstarter in the publishing category. How to achieve 6-figure crowdfunding success is talked about at length, including plenty of actionable strategies creators can apply to their own campaigns.

Cathryn Lavery and Allen Brouwer are my guests on this episode #018 of Process. Cathryn and Allen are the duo behind the latest Kickstarter success the SELF Journal, a powerful yet simple daily planner to help you structure your day, enjoy life, and reach your goals quicker than you thought possible. The duo behind this project asked for $15,000 to make the SELF Journal happen … and received $322,695. Talk about a crowdfunding success!

Business partners Allen and Cathryn both started their careers in the typical fashion. Get a job and start working. However they realized they weren’t meant for a cubicle job. Cathryn even spent seven years studying to be an architect, but once she began work, quickly realized she hated it. They separately knew they wanted to […]

Cathryn Lavery (@CathrynLavery) is an architect-turned-designer, entrepreneur, and maker. After leaving architecture, she created Calm The Ham, where she designs and sells posters and other products. Cat's next project is The Self Journal, a printed, bound journal with templates to help you craft a productive morning routine and accomplish your quarterly goals. Our conversation covers Cat's productivity habits, especially as they relate to morning routines, how she leverages her passions for design but leaves the marketing duties to other people, and how she takes a systematic approach to launching on Kickstarter by manipulating her media contacts. Catch up with Cat on her personal blog, LittleMight.com, or via CalmTheHam.com and TheSelfJournal.com Listen Now [smart_track_player url="http://traffic.libsyn.com/busycreator/TheBusyCreator_65_CathrynLavery.mp3" color="3E3315" image="http://busycreator.com/images/TheBusyCreator_2_80x80_buzz.png" title="Ep. 65 w/Cathryn Lavery" artist="The Busy Creator Podcast with Prescott Perez-Fox" ] [caption id="attachment_2565" align="alignnone" width="452"] The Self Journal, closed[/caption] [caption id="attachment_2566" align="alignnone" width="411"] The Self Journal, open[/caption] [caption id="attachment_2567" align="alignnone" width="411"] The Self Journal, open[/caption] Show Notes & Links Cat studied at Glasgow School of Art, and trained as an architect Cat describes herself as a "maker"; it's on her business card She abandoned architecture after discovering that the job becomes less creative as the years endure Cat's design company, Calm The Ham, produces posters and other design goods The initial investment for Calm The Ham was essentially the cost of a nice printer Cat began working on websites because people asked her The Foundation, a course to build SaaS products Clinic Hero, Cat's software for Chiropractors/Physical Therapists Groupon "Decision Fatigue" is to be avoided Nate Voss, guest on a previous episode, described team-ups as "forming Voltron" "California doesn't have a water problem, it has a people problem." —Cathryn Lavery Tweet This Fart apps "You don't want two designers starting a business together. You need someone doing the marketing & sales." —Cathryn Lavery Tweet This The metaphor of "The Invading Army" vs. "The Occupying Army" Coffee-flavoured Doritos Cappuccino-flavoured Lay's (yes, this is a real product) [caption id="attachment_2556" align="alignnone" width="250"] Cappuccino-flavoured Lay's[/caption] "Do the things you love to do to keep your batteries charged." —Cathryn Lavery Tweet This The Miracle Morning by Hal Elrod On Amazon and On Audible Cat installed multiple habits simultaneously early in January Bulletproof Coffee Hurricane/Super-storm Sandy The Self Journal, Cat's new product, launching on Kickstarter 19 Aug 2015 The brain's Reticular Activating System Getting Things Done by David Allen On Amazon and On Audible "You want to make it look like Apple created it." —Cathryn Lavery Tweet This Trust Me, I'm Lying by Ryan Holiday On Amazon and On Audible QNS Collective, co-working space in Queens, NY Cathryn Lavery on Twitter Cathryn Lavery on Facebook Cathryn Lavery on Instagram Calm The Ham on Twitter Calm The Ham on Facebook Best Self Co. on Twitter Best Self Co. on Facebook Tools Clinic Hero The Foundation LeadPages Medium 7-Minute Workout app on iTunes app store The Self Journal Techniques Share how your projects are made Learn from people outside your industry (e.g. digital marketers if you're a designer) Listen to your audience for advice on what to create next Research a market, pre-sell a product, and then look for a developer to make it happen Look for people to buy in to your project; folks to be invested not just have a job Leverage parts of the project you most enjoy, and give the other elements to other people Don't try to do everything yourself (e.g. marketing, content, design) Align your skills/passion with the sort of work that suits you (long-term vs. short-term) Hoard water in buckets if you live in an area prone to droughts Limit yourself to three targets for the day (not a huge to-do list) Practice a gratitude habit in the morning Get things out of your head and into a system Create a high-quality video on Kickstarter, even for a print or physical product Create professional image assets for your project Build a media list for future outreach - Cat's blog post on her Kickstarter methodology Use Google Images to search for articles covering a specific product Use a Virtual Assistant to build your spreadsheet and take care of research tasks Impose deadlines on yourself, if only to keep things fresh! Habits Develop a morning routine. Here's Cat's Meditate first thing in the morning, or move it around to whenever it fits best Do a quick workout before your [ice-cold] shower so your body is warm Use a journal to plan your days, and your goals for the quarter Tell your story of how you develop a product Try Audible.com Free for 30-Days Visit BusyCreatorBook.com for your free trial Get The Miracle Morning by Hal Elrod as a free audiobook Get The Episode Download The Busy Creator Podcast, episode 65 (MP3, 48:46, 23.6 MB) Download The Busy Creator Podcast, episode 65 (OGG, 48:46, 23.4 MB) Subscribe to Get New Episodes   Subscribe to The Busy Creator Podcast on iTunes or on Android Join the Discussion Leave a comment below to participate in the conversation.