Podcasts about ecommerce brand

How do you build a multi-million pound ecommerce brand  without white-labelling, without forcing subscriptions, and without a big ad budget?Tariq Kazemi, co-founder of BLD BRO, did it by building a community before he had a product. What started as an Instagram page to change the narrative around hair loss has become a 7-figure skincare brand for bald men, stocked in their own warehouse, funded by the community that asked for it.Check our BLD BRO via https://bldbro.com/This episode of Building The Brand goes beyond inspiration to break down how success is actually built.Want more from Building The Brand? Connect here: https://buildingthebrand.co.uk/newsletterIn this tactical breakdown, Tariq reveals:How to build a brand community that validates your product before you manufacture (the 90% matte vs shiny test)Why BLD BRO refused to white-label and built a bespoke formula from scratchHow to launch a DTC brand building strategy on a 1,000-unit self-funded first orderThe retention playbook: Why 50% repeat customers beats forced subscriptionsHow a £1K budget Christmas ad ended up being a high-performing TV campaign that drove direct attribution This is a masterclass in brand building strategy, how to build a community around an underserved niche, how to start a business uk  the community-led way and business growth strategy for a physical product brand.Questions answered in this episode: How did Bald Bros build a community-led skincare brand?How a to validate a product idea with your audience before launching?How to build an ecommerce brand without paid advertising?What is a community to commerce strategy for DTC brands?Key Moments: 0:00 - Why This Bald Skincare Brand Became a 7-Figure Community00:18 - How to Build a Brand From Community: The Bald Bros Origin Story 02:22 - From Hair Loss Anxiety to Brand Purpose: Tariq's 10-Year Journey07:40 - Shaving His Head: The Moment That Built Bald Confidence12:48 - The £8 Billion Hair Loss Industry Lie Every Founder Should Know 14:36 - Finding a Market Gap: Why No Skincare Existed for Bald Men18:55 - App vs Physical Product: How to Choose Your First Business Idea20:22 - How to Validate Your Product Idea With Your Community (The 90% Matte Test) 23:29 - Why We Didn't White Label: Building a Bespoke DTC Product34:06 - Launch Day to Sold Out: How to Launch an Ecommerce Brand on 1,000 Units 47:31 - The Content Hire That Scaled Us: Hiring Jake Massey (Ex-LADbible) 53:01 - Bald Fest: How Community Events Build Brand Better Than Ads57:36 - The £1K TV Advert That Drove Real Brand Awareness

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand.Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic.In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers.Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands.You'll learn:Why relying too heavily on Google Ads can make your Shopify business vulnerableHow SEO helped transform a paid traffic business into a valuable ecommerce assetWhy chasing competitive keywords is often the wrong SEO strategy for growing brandsHow building topical authority can generate thousands of organic visitorsHow long-tail SEO helped capture high-intent customers ready to buyWhy organic traffic can increase the value and saleability of an ecommerce businessHow Jayden uses SEO strategies across multiple ecommerce brandsIn This Episode(00:00) The Problem With Relying on Paid Ads(01:15) Why 10% Margins Were Too Risky(03:44) Building a 50/50 SEO & Paid Ads Strategy(05:04) Finding High-Intent Ecommerce Keywords(08:02) Turning Winning Ad Keywords Into SEO Traffic(11:13) Matching Search Intent to the Customer Journey(15:49) Selling the Ecommerce Business(17:08) Why Organic Traffic Increased Business Value(19:49) Cross-Selling & Increasing Customer Value(21:48) Turning Ecommerce Traffic Into Leads(26:04) The Metric That Predicts Future Sales(29:16) How Smaller Ecommerce Brands Can Win SEO(31:55) A Low-Cost Ecommerce Backlink Strategy(35:37) Final ThoughtsWe also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel.Learn more from Jayden:Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/Camper Nation: https://campernation.co.uk/Kiln Crafts: https://kilncrafts.co.uk/YouTube: https://www.youtube.com/@JaydenClarkHTEFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

The Theory of Constraints is the framework Josh uses to answer the question every ecommerce founder asks, which is what do I actually work on next.In this episode, Josh and Dylan walk through Josh's five-step version of the framework built specifically for ecommerce, including the four constraint areas he uses on coaching calls to find the real bottleneck instead of the obvious one.Inside this episode:The step that has to happen before you identify your constraint (skip it and you'll spend a month solving the wrong problem)The four constraint areas in every ecommerce business, acquisition, fulfillment, product dev, and ops, plus the exact symptoms that tell you which one you're sitting inWhy all roads lead back to acquisition, and what breaks underneath you every time you crank ad spendThe client who was certain her constraint was Meta ads performance, until Josh walked the process and found the real one hiding behind a $50,000 inventory orderWhy conversion rate optimization is almost never the answer (Josh can't name three coaching calls in the last six months where it was)The brand spending $2,300 a day on ads while launching five creatives a week, and the number Josh told them to hit insteadThe difference between optimizing existing resources and allocating new ones, and the one rule you can't break when you free up time to work on a constraintThe activity Josh gives most founders permission to stop doing this week, plus why "I don't have time for this" is already a diagnosisJosh draws the entire framework out on his iPad while he teaches it, so the YouTube version is worth watching if you want the visual. And if you've ever ended a quarter busy, drained, and no further ahead than you started, you probably weren't lazy. You were working on the wrong constraint.Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | 

The debate around native apps versus mobile websites has changed significantly. Thanks to Progressive Web Apps (PWAs), improved mobile browsers and advances in web technologies, many capabilities that once required a native app are now available through the mobile web. For most ecommerce brands, the decision is no longer driven by technology limitations but by customer behaviour, retention strategy and commercial return on investment.This podcast explores where native apps still deliver meaningful advantages, including push notifications, deeper integration with mobile devices, offline functionality and richer customer experiences. It also examines which types of retailer genuinely benefit from investing in an app, highlighting examples such as Gymshark, Represent and Myprotein, where apps support loyalty, exclusive product launches and community engagement rather than simply replicating the website.The conversation concludes with a practical framework to help retailers determine whether a mobile website is sufficient or whether a native app can drive higher customer lifetime value through repeat purchasing, personalisation and stronger customer engagement.What you'll get from listening:Understand why the native app versus mobile web debate has fundamentally shifted in the last few years.Learn which capabilities native apps still offer that even modern websites ecannot fully match.Discover why customer lifetime value and retention are now the strongest commercial reasons to build an app.Hear practical examples of how brands including Gymshark, Represent and Myprotein use apps to strengthen loyalty and increase repeat purchases.Understand how push notifications, loyalty programmes and exclusive product launches can transform customer engagement.Learn which retail sectors are most likely to generate a positive return on investment from a native app, and which are unlikely to benefit.Get a practical decision-making framework to help determine whether your business should invest in a native app or continue focusing on delivering the best possible mobile website.

In this episode, we explore how to prepare your e-commerce brand for a profitable exit without leaving money on the table.Bawar Ahmad, founder of ecomma.co, shares how building a business with the end goal in mind helps owners avoid common valuation traps, clean up messy financials, and de-risk their operations.He also reveals key buyer requirements, typical EBITDA multiples, and how to execute a fast, stress-free acquisition.Topics discussed in this episode:  What buyers prioritize when evaluating e-commerce brands.Why EBITDA directly dictates the final valuation price.How personal expenses in financial reports collapse deals.What major red flags turn away serious business buyers.How operational independence makes brands easier to sell.Why evergreen product categories maintain higher valuation multiples.How valuation calculators estimate potential business exit payouts.What fast-track due diligence looks like for sellers.Why preparing an exit strategy early prevents costly surprises.Links & ResourcesWebsite: https://ecomma.coLinkedIn: https://www.linkedin.com/in/bawarahmad/Facebook: https://www.facebook.com/ecommacoInstagram: https://www.instagram.com/ecommacoGet access to more free resources by visiting the show notes at https://tinyurl.com/y585fy7a I'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

According to WARC, TV drives more sales impact than Facebook video and YouTube. GOVX proved the research to be true, growing orders alongside TV impressions.Recorded live at CommerceNext 2026, this bonus episode features Marketing Architects Chief Strategic Growth Officer Stacey Hawes and GOVX Chief Brand Officer Aaron Pelander. They tackle one of marketing's toughest challenges: proving TV's impact when its biggest effects don't show up for months after launch. Aaron shares how GOVX moved from a performance-only mindset to a 60/40 split between brand and performance budgets, and why that shift unlocked new growth. Marketers will also learn which metrics matter and why relying on just one measurement model leaves value on the table.Topics covered:[00:00] Kicking off the session at CommerceNext 2026[03:00] Why TV remains one of the hardest channels to measure[06:00] Short-term metrics for tracking TV's immediate impact[08:00] Long-term measurement: brand lift, MMM, and incrementality testing[11:00] Inside GOVX's mission and its path to TV[13:00] GOVX's shift to a 60/40 brand and performance budget[16:00] GOVX's results after partnering with Marketing ArchitectTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Revenue dropping despite having a beloved brand? That's the reality Beardbrand faced, even after building the beard care category from the ground up. Neil Twa dives into their journey, revealing how a 15-year-old company like Beardbrand navigates a crowded market. Eric Bandholz, the man who made beards cool, isn't just resting on past successes. The packaging story is a standout, Beardbrand reworked their entire look to break into Target, adding new SKUs to fit the bill. Neil breaks down three critical moves for sellers at every level. First, audit your channel math before scaling spend. Beardbrand is tripling down on Meta as their top acquisition channel. Do you know your top channel? If you're feeling overwhelmed by the sheer number of channels and decisions, you're not alone. Most operators are. Ready to implement with us? Join the Voltage Business Builders cohort at voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep313 See your Amazon numbers in one place and protect your margins with Caiman Data at voltagedm.com: https://voltagedm.com?utm_source=rss&utm_medium=show_notes&utm_campaign=ep313&learn_mcp=1

AI is coming for your checkout — and the infrastructure behind it is called Universal Commerce Protocol. In this episode, Mike Ryan breaks down exactly what UCP is, why Google and Shopify built it together, who's already on board, and what ecommerce brands actually need to do to prepare.Whether you're being pressured by an AI mandate at work, confused by wildly conflicting advice online, or just trying to understand what "agentic commerce" actually means for your business — this episode cuts through the noise.What you'll learn:1. What UCP is (and what it's not — it's NOT an AI browsing your website) 2. Why OpenAI's competing standard (ACP) already lost 3. Who has endorsed UCP: Google, Amazon, Meta, Microsoft, Shopify, Walmart, Zalando and more4. The core implementation steps — without boiling the ocean5. New conversational feed attributes available globally right now 6. UCP analytics coming to Google Merchant CenterMike's key takeaway: Don't panic. Start with Google. Improve your feed. The rest will follow.About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

What does it actually take to launch a product-based eCommerce business from scratch, scale it to over 400,000 customers, land in 170 Officeworks stores, crack Amazon US, and run a live Kickstarter campaign, all while raising a family from the other side of the world?In this episode of eCommerce Australia, Ryan Martin from Remarkable Digital, sits down with Lou Rice, Co-Founder of Strapsicle, the silicone Kindle and e-reader strap brand that went from a 2am maternity leave idea to a globally recognised eCommerce brand in under four years.Lou gets refreshingly honest about the messy middle of building a product business: the overstock nightmares, the borrowed money, the Amazon learning curve, and why she thinks most Australian eCommerce founders move too slowly on international expansion. If you sell physical products online, whether on Shopify, Amazon, or both, this episode is packed with hard-won tactical and strategic insights.The Strapsicle origin story: how a dropped Kindle at 2am became a 400,000-customer brandLaunching a Kickstarter campaign: why Lou chose crowdfunding and what it takes to run one successfullyAmazon US in 4 months: Lou's approach to international expansion that most Aussie founders avoidScaling into Officeworks: from 13 stores to 170, and what actually drove sell-throughTikTok Shop lives vs. Instagram Live: which channel is converting and how Lou runs flash sales in real timeBuilding a brand community: how a Facebook group with engaged customers becomes a product feedback engineOvercoming eCommerce growing pains: overstock, cash flow, production costs, and how to navigate themFinancial clarity for product founders: why knowing your numbers (especially unit economics on a low-AOV product) matters more than you thinkAccessibility as a product category: how Strapsicle is opening up reading for people with physical limitationsThe one thing most eCommerce founders don't do early enough: Lou Rice is the Co-Founder of Strapsicle, a silicone strap accessory for Kindles and e-readers that makes hands-free reading possible. What started as a 2am maternity leave invention is now a global eCommerce brand with over 400,000 customers, stocked in 170 Officeworks stores across Australia, and sold across the US, UK, and beyond via Shopify and Amazon.Lou is known in the Australian eCommerce community for her direct approach, her willingness to talk about the hard parts of building a product business, and her speed-first philosophy on international expansion.Strapsicle website: strapsicle.comStrapsicle Kickstarter campaign: Search "Strapsicle" on KickstarterOfficeworks: officeworks.com.auAmazon US: amazon.com: search "Strapsicle"eCommerce Australia Podcast: Subscribe on Spotify, Apple Podcasts, and YouTubeShopify eCommerce Australia, product-based business, eCommerce growth strategy, Amazon FBA Australia, Officeworks retail distribution, TikTok Shop Australia, live shopping eCommerce, Kickstarter product launch, Kindle accessories, scaling a physical product business, eCommerce founder story, international expansion strategy, eCommerce community building, Shopify store growth, low AOV product strategy, Australian eCommerce podcast

In this episode of The Unofficial TikTok Shop Podcast, Jordan West sits down with Andy Allaway, CEO of Empire Flippers, to break down what buyers are really looking for when they evaluate ecommerce businesses.They get into clean financials, SDE multiples, channel diversification, founder dependence, TikTok Shop, Amazon, retail contracts, organic social, paid media, and the biggest landmines founders need to fix before going to market.Jordan also shares lessons from building, buying, selling, and losing ecommerce brands, including why founders should start preparing for an exit 12 to 24 months before they actually want to sell.If you run a DTC, Amazon, Shopify, or TikTok Shop brand and want to understand what makes your business more valuable to a buyer, this episode is a must-watch.In this episode:• What ecommerce multiples look like in 2026• Why clean financials matter so much• How buyers evaluate founder-led brands• What makes a brand SBA-financeable• Why TikTok Shop may become a core exit channel• The scorecard Andy uses to judge sellability• How to prepare 12 to 24 months before sellingGuest:Andy Allaway, CEO of Empire Flippershttps://empireflippers.comHost:Jordan West, Founder of Social Commerce Clubhttps://jordanwest.caSubscribe for more conversations on TikTok Shop, DTC growth, ecommerce strategy, and the future of social commerce.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares five strategies he would prioritize when launching a new e-commerce brand today. Drawing from over a decade of experience scaling his own brand to eight figures, Josh covers: building recurring revenue models for compounding growth, identifying products with TikTok Shop viral potential, securing favorable manufacturer payment terms to optimize cash flow, prioritizing TikTok Shop as the primary sales channel over Amazon or Shopify, and developing a mission-driven brand that commands trust and premium pricing. The episode delivers actionable insights for entrepreneurs seeking scalable, sustainable e-commerce success.Bullet Points:Importance of recurring revenue models for sustainable growth in e-commerce.Strategies for identifying products with viral potential on TikTok Shop.Building strong relationships with manufacturers to secure favorable payment terms.Prioritizing TikTok Shop as the primary sales channel for new products.Developing a mission-driven brand that fosters trust and allows for premium pricing.The impact of subscription or membership models on customer lifetime value.Leveraging TikTok Shop's unique algorithm for effective product-market fit testing.Utilizing pre-orders as a cash flow strategy to fund production.The shift in e-commerce dynamics away from traditional platforms like Amazon.Creating a cohesive brand narrative to enhance customer loyalty and brand value.Timestamps:00:00:54 Recurring Revenue is KeyThe importance of building a brand with a recurring revenue model, like consumables or subscriptions, for compounding growth.00:07:55 Viral Products on TikTok ShopFocus on finding or creating products that have viral potential on TikTok Shop to unlock success across all sales channels.00:09:57 Strong Manufacturer RelationshipsPrioritize building relationships with manufacturers to secure favorable payment terms, creating a negative cash conversion cycle for infinite scalability.00:14:10 Prioritizing TikTok Shop FirstLaunch new products on TikTok Shop first, as success there proves viability and drives traffic to other channels like Shopify and Amazon.00:17:08 Building a Mission-Driven BrandFocus on creating a true brand with a mission and values to build customer trust and command premium pricing.00:19:28 Recap of the Five StrategiesA summary of the five key focus areas: recurring revenue, TikTok virality, manufacturer terms, TikTok Shop first, and mission-driven branding.Links and Mentions:Business Models & Revenue"Reoccurring Revenue": "00:01:54""Reoccurring Revenue": "00:19:28"Products & Tools"Intake Breathing": "00:04:04"E-commerce Platforms & Sales Channels"TikTok Shop": "00:08:56""Sales Channels": "00:19:28""Viral Products on TikTok": "00:19:28"Supplier & Manufacturer Relationships"Manufacturer Relationships": "00:09:57""Manufacturer Relationships": "00:19:28"Business Strategies"Pre-orders": "00:12:09"Branding & Mission"Brand Mission": "00:17:08""Brand Purpose": "00:19:28"Transcript:Josh Hadley 00:00:00  I'm going to share with you the five things I would focus on if I had to start a brand new e-commerce brand from scratch today. Welcome to the Ecomm Breakthrough Podcast, I'm Josh Hadley. I've scaled my own ecommerce brand from 0 to 8 figures, and I'm actively building towards nine figures in sales. This podcast is where I document that journey and share the systems, the strategies, and the lessons learned in real time so that you can learn what actually matters and scale your own business. My name is Josh Hadley. First and foremost, I am a man of faith. I'm a husband to a beautiful wife and the father of four children. I've been selling you the e-commerce space for over a decade, doing over $20 million in annual revenue and selling multi-millionaire on Amazon, TikTok, shop and Shopify. And I am also the host of the number one business strategy podcast Ecomm Breakthrough. Today, I want to share with you the five things that I would really focus on if I had to start a brand new eCommerce brand from scratch.Josh Hadley 00:00:54  And this is honestly coming from a point of identifying like the weaknesses within my own brand things I would wish I could change if I, you know, could have any dream or wish in the world. But also, after having run my own e-commerce brand for the past ten years and having pivoted that brand a whole number of times, and we've pivoted the brand multiple times in order to keep it afloat. And with all of that experience, here are the top five things that I would be actively working on if I had to start a new brand from scratch. So number one, the holy grail of all things I would be looking for in any new e-commerce brand is do they have reoccurring revenue? Okay, that could be two different things. I could have a consumable item and it could be like a razor blade as an example, right. For shaving if I needed. That's why Harry's Razors, All Dollar Shave Club, etc. like we're all very familiar with them because they are able to spend a lot of money up front to go acquire a customer because they know the lifetime value of a customer, because they know that customer is going to come back and reorder the cartridges to refill their razor blades on their razors, etc. that is the holy grail of e-commerce.Josh Hadley 00:02:06  And so it's the same thing with supplements, right? That's why there's the supplement space is heavily crowded, but there's so much opportunity because if you get it right, you now have a compounding vehicle. And this is the biggest mindset shift that I've had to go through. When I first started in e-commerce, I was excited whenever I got that first sale, even on Etsy, right? And on Shopify, you hear the catching sound and you love that sound and you're just like, yes, I got a new customer. And yes, it gives you a good boost of dopamine. However, I'm getting really tired at this stage of my career in just being so front end acquisition heavy, and that's one of the most disappointing things. If I were to look back over the past decade, is I have not compounded my growth. We have sold millions, millions of customers have purchased our products. That's great. Sounds impressive. However, I wish that those millions of customers would have compounded over the past decade.Josh Hadley 00:03:07  But instead we were so front end acquisition heavy and focused that yes, we could go generate a sell for a new product on Amazon. But then what? Every day we start at zero. Every month I start at zero. And that is one of the biggest challenges in business if you want. It's all about having the right money model that sits behind your brand, and that is ultimately the biggest e-commerce brands that are able to scale more quickly and rapidly have either a consumable product that customers need to come back and repurchase, whether it be a supplement, whether it be, you know, maybe you're selling soda or its candy food, or it's even something like we talked about the refillable cartridges, which, by the way, here's a new brand that I was actually very, very impressed with. They took this and they said, hey, how do we how do we invent reoccurring revenue into a business where, more often than not, it's just kind of like one time purchases. So this is coming into it's called intake breathing.Josh Hadley 00:04:04  And what they have are these nas...

There are two ways to scale an ecommerce business: logical and exponential. One client went from $4,000 a month to over $100,000 a month in under a year, and he got there by subtracting, not adding. Most founders are doing the opposite and wondering why they feel stuck.In this audio-exclusive episode, Josh breaks down logical versus exponential scale and the simple equation that forces real growth instead of the safe, predictable kind. Here's what he covers:The difference between logical and exponential goals (and why being 85% certain you'll hit your number is a warning sign, not a good one)The equation Josh runs with clients: Exponential Goal × Time Constraint = Ruthless StandardsWhy "scale through subtraction" beats stacking on more ad platforms, more SKUs, and more monthly product launchesParkinson's Law and the deadline trick that finally forced Josh to hand off a role he'd been "quitting" for five years straightHow one client grew to $14 million in sales using only Meta ads and email (no TikTok, no daily posting, no three-platform circus)The quarterly "energy audit" his whole team runs to find the red-light tasks quietly killing their momentumMaintenance tasks vs. compounding tasks, and the one question that tells you which fires are okay to let burnThe towel brand running a 3 ROAS that keeps stalling out (and the cash-flow trap hiding inside its monthly launches)This isn't about working harder or bolting on another channel. It's about getting ruthless enough to grow into a number you can't even picture yet, by doing less than you're doing right now.

Fourteen years. Nearly $3M in revenue. And a whole lot of lessons learned the hard way. In this episode, I'm getting personal and sharing the five things I wish someone had told me before I launched Encircled — from the cash flow mistake that almost broke us during a growth period, to the PR agency I hired too soon, to the mindset shift that changed everything about how I show up as a founder. Whether you're pre-launch or in the early stages of building your product-based business, this one's for you. We cover: Why cash flow and profit are NOT the same thing (and how to get a handle on both from day one) The agency mistake I made early on — and what to do instead Why your mindset is literally the ceiling of your business Why hitting your next milestone won't make things easier — just different How to be your own best boss instead of your own worst one Links + resources mentioned in this episode are in the show notes at https://www.kristisoomer.com. Ready to stop figuring it out alone? I have a couple of spots open for pre-launch and early stage founders who want someone in their corner. Book a free discovery call at https://www.kristisoomer.com. If this episode resonated, follow me on Instagram https://www.instagram.com/kristisoomer and share it with a founder friend who needs to hear this.

Luke Schneider is the Founder and CEO of Fire Department Coffee, a veteran-owned coffee company he launched in 2016 in Rockford, Illinois. A US Navy veteran and former firefighter-paramedic, Luke built the brand to combine his passion for high-quality coffee with a mission to support firefighters and first responders. Under his leadership, the company has grown from a small roasting operation into a nationally distributed brand. Luke also founded the Fire Department Coffee Charitable Foundation, which provides aid and resources to sick or injured firefighters and first responders. In this episode… Building a successful brand takes more than a great product — it requires a mission that resonates with both your team and your customers. When a company's purpose goes beyond profits, it can inspire loyalty, strengthen culture, and create a powerful brand identity. But what does it actually look like to build a purpose-driven business that fuels real growth? Luke Schneider's answer begins with clarity of mission. As a former firefighter-paramedic turned entrepreneur, he explains how aligning a company's purpose with a real community need can create deep authenticity and long-term motivation for teams. Rather than treating purpose as a marketing tactic, he emphasizes embedding it into daily operations, from hiring people aligned with the mission to creating content that reflects the community being served. Luke also highlights the importance of consistency: setting clear impact goals, integrating charitable initiatives into the company's budget, and staying intentional about how every initiative ties back to the mission. Ultimately, he explains that a purpose-driven brand works best when it's genuine, deeply rooted in the founder's values, and supported by a team aligned around the same goal. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle sits down with Luke Schneider, Founder and CEO of Fire Department Coffee, to discuss building a purpose-driven ecommerce brand. Luke discusses defining a mission-driven brand, embedding purpose into company culture and hiring, and setting measurable goals for charitable impact while scaling a growing business.

Send us a textThis video explores the often-overlooked world of logistics warehousing within an "ecommerce business", showing how many brand owners start with home-based inventory before scaling to a "fulfillment warehouse". We discuss the benefits of engaging a "3pl provider" and how a "logistics company" can streamline your operations. Understanding "warehousing services" is crucial for growth.Fulfillment strategy affects costs, delivery speed, inventory flow, and customer trust for growing ecommerce brands. This conversation with  @thenewwarehouse breaks down 3PL services, in-house warehousing, order volume signals, and seasonality risks. Learn how logistics decisions impact profit margins, scalability, labor planning, and long-term operational stability.The New Warehouse Podcast: https://www.youtube.com/watch?v=LQnQ6b7-u5I&list=PLDWO0QNzzM494k6v4RgzvGRRPm6TePuC1Vist their website: https://thenewwarehouse.com/Get a fulfillment and growth plan built for your real order volume before logistics mistakes start draining profit: https://bit.ly/4jMZtxu#EcommerceFulfillment #3PLLogistics #WarehouseStrategy #EcommerceOperations #supplychainmanagement --------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:44 – Why warehousing expectations keep rising02:13 – How logistics education gaps hurt founders03:57 – Why most brands ignore fulfillment until it hurts05:24 – When self-fulfillment stops making sense06:51 – Order volume signals that trigger a 3PL move07:59 – Seasonal demand and labor planning risks08:54 – Why brands leave 3PLs and go in-house10:51 – True cost comparison of 3PL vs self-fulfillment11:52 – How big platforms changed fulfillment standards13:27 – Why robots and warehouse tech are often just for show14:22 – Customer demand for real-time order visibility15:35 – Consolidation and specialization in 3PL services16:49 – Why boutique warehouses still win for some brands18:19 – How fast shipping reshaped logistics expectations20:14 – The hidden cost behind instant delivery21:54 – Why founders must understand the full fulfillment process22:40 – Why operations experience matters before scaling________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of the Goal Crazy Podcast, host Jason VanDevere speaks with Elina Panteleyeva, founder of Dood Woof, an e-commerce brand specializing in a detangler spray for doodle owners. Elina shares her journey into entrepreneurship, sparked by being laid off from her tech job. She discusses the importance of identifying pain points in her target audience, building a community, and leveraging social media for marketing. Elina also delves into her launch strategy, the role of influencer marketing, and the challenges of managing an e-commerce business. She emphasizes the significance of AI tools in her operations and shares insights on team building and balancing sales between Amazon and her website. The conversation concludes with reflections on the entrepreneurial journey and future product development.Enjoy The Show! Guest Links: Follow Elina on instagram at: @EcomWithElinahttps://www.instagram.com/ecomwithelina/Dood Woof Site: https://doodwoof.com/

Episode #361 - The December Email Strategy Every Ecommerce Brand Needs BFCM brings a huge influx of first-time customers—but they're not loyal yet. Many came for a deal, were curious about your brand, or were buying a gift. Now is the critical moment where you either let them go cold… or turn them into repeat buyers who stay with you into 2026. In this episode, Laryssa shares the exact step-by-step December + early January email strategy for transforming those once-a-year shoppers into customers who return, engage, and grow with your brand. What You'll Learn in This Episode ✓ What new customers actually need in the first 48 hours after purchasing ✓ How to use your post-purchase flow to build trust and reduce buyer's remorse ✓ The right kind of December inspiration + service emails ✓ How to guide customers through shipping deadlines (without stress) ✓ Smart ways to gather holiday UGC—even with low-social audiences ✓ Whether (and how) to send a holiday greeting message ✓ What to send in late December and January to spark self-gifting + loyalty ✓ How to introduce simple loyalty touchpoints that don't overwhelm Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/the-real-strategy-begins-after-black-friday-cyber-monday

While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office. Gloria talks all things customer loyalty, business branding, and nailing your product roadmap for maximum impact. She intimately shares how a personal tragedy inspired a mission to save 1,000 lives, and how that number grew to 1,300+ through their lifetime crash replacement guarantee. You'll learn the counterintuitive strategy that made safety cool, and why Thousand wins with culture instead of competing on tech features. You'll learn: Why fear-based marketing fails and what works insteadThe psychology insight that built a $10M+ brand across 20+ countriesHow 25% of customers are first-time helmet wearersTransitioning from maker to manager over 10 yearsTaking back the product roadmap to return to core differentiationWhy solving customer problems beats chasing growth at all costsChapters:00:00 Introducing Gloria Hwang, Founder & CEO of Thousand1:30 How to Change Customer Behaviors 4:11 The Personal Tragedy That Started Thousand & The Design Philosophy That Wins Every Time5:15 Why 25% of Customers Are First-Time Helmet Wearers7:30 Steps to Get Further Differentiated & Beat Out The Competition 9:55 Strategies for Collecting High-Quality Customer Insights 16:00 Expanding to 20+ Countries & Quality Standards19:50 The BEST Advice Gloria Has Ever Gotten 24:30 The Hardest Transition Gloria Went Through & How to Tackle People Problems 29:20 What to Ask for When Pitching Investors (Surprise, it's NOT Money)  32:48 How Motherhood Changed Her Approach to Business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You'll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.===============================

If Shopify is the body of your ecommerce business, Klaviyo's the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry's favorite buzzword?

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully. We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world. In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer. Here's a quick peek at what we cover: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures ✔️ Why scaling too fast can backfire (and how to know when to pause) ✔️ The real process of selling your business (and what happens when a deal falls through) ✔️ How to align your business growth with your long term goals If you're an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one's for you.

Stratus CEO Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.For more on Stratus and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In today's episode, we're sitting with Marianne Marchesi, the Founder and Managing Principal of Legalite, an award-winning law firm that's been shaking up one of the oldest, most rigid industries in Australia. Her clients include some of the country's most loved retail brands, and she's built a reputation for making legal advice practical, human, and surprisingly jargon-free.Today we're discussing:The fast way to build legal agility into your business model from day oneStructuring for growth and asset protection (company, trust, unit trust)IP basics retailers actually need: trademarks, copyright, designsAI in content and images: what you do and don't own, and how app T&Cs can bitePrivacy and Spam Act essentials for email and SMS listsWriting T&Cs and privacy policies that match what you actually doReturns done right: change‑of‑mind vs faulty goods obligationsInfluencer campaigns: disclosure, guidelines and who's liable if they over‑promisePromotions and pricing: genuine discounts, time limits and “while stocks last”Working with overseas suppliers and dropship partners: protections to bake inConnect with MarianneExplore LegaliteSMS us to request a guest!Support the showWant to level up your ecommerce game? Come hang out in the Add To Cart Community. We're talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan BushContact Add To CartJoin the Community

Dive into the world of purpose-driven business with Rebecca from Conscious Skincare! In this episode, we uncover the secrets behind building a thriving plant-based skincare brand in today's competitive market. Rebecca shares her journey of blending science, creativity, and heart into every product, plus actionable strategies for standing out, marketing with authenticity, and navigating the #1 challenge facing purpose-driven brands today. Curious about how much to reveal about your ingredients? Rebecca's got surprising insights you won't want to miss!

Andrew Christison is the Co-founder and CEO of Retencity, a full-service customer lifecycle and loyalty marketing agency. Under his leadership, Retencity has worked with fast-growing brands like epres, Revision Skincare, and Diamond Art Club. The agency is also a member of 1% for the Planet and has planted over 80,000 trees and served over 100,000 meals through food banks across the US. Before Retencity, Andrew was the Vice President of Strategic Partnerships at Sendlane. In this episode… Many e-commerce brands struggle to scale sustainably because they rely on short-term tactics like discounting or top-of-funnel traffic generation, neglecting the long-term impact of customer retention and lifecycle marketing. Even brands generating $10 million in annual revenue can lack the infrastructure and strategy to nurture lasting relationships with their customers. How can companies rethink their tech stacks and messaging to build genuine brand intimacy and retention that drives growth? As an expert in lifecycle marketing and customer relationships, Andrew Christison maintains that brands can shift from transactional messaging to experience-driven communication. This requires building trust from the first interaction by treating email and SMS acquisition like the beginning of a meaningful relationship rather than a sales funnel. Brands can also employ zero- and first-party data to personalize messaging over time and integrate tech stack automations, like back-in-stock notifications, to address hidden retention gaps. Additionally, aligning your marketing calendar to seasonality, customer lifecycle stages, and weather patterns can guide more relevant and timely campaigns. Tune in to the latest episode of the Up Arrow Podcast as William Harris chats with Andrew Christison, Co-founder and CEO of Retencity, about creating customer retention strategies that drive growth. Andrew explains why authenticity matters more than automation, how to balance list quantity and quality, and how he diagnoses retention issues in growing brands.

MOVE SUPPLY CHAINPay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://⁠movesupplychain.com⁠.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.//In this episode, Andrew Faris pulls back the curtain on his newest venture—Resolute, a solid cologne brand built from the ground up with profitability in mind. If you're a founder, operator, or investor in the DTC space, this is a rare chance to watch a brand go from zero to launch—with full transparency.You'll learn:- Why Andrew chose solid cologne as a category (and why margin is greater than everything)- How he's thinking about pricing, supply chain, and product positioning- What makes the economics work (or not) in high-margin DTC businesses- A step-by-step walkthrough of COGS, packaging costs, and breakeven ROAS- How Move Supply Chain helped source 60+ vendors to build efficiently- What questions remain about LTV, price testing, and product-market fitWhether you're building your next brand or refining your current economics, this episode delivers a masterclass in strategic thinking and cash-efficient DTC execution.Subscribe to follow the full journey of Resolute as it unfolds.//CHAPTER TITLES:00:00:47 - What Is Resolute? (My New Brand)00:02:50 - Solid Cologne Preview00:07:06 - The Components of a Good E-Commerce Product00:14:28 - Importance of the Sample Packs0021:32 - Creating Repeat Customers00:23:22 - Unit Economic Calculator00:35:29 - P&L Predictions// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch the episode on YouTube: https://youtu.be/Njma6I0OhjM  Pallavi Pande is a mompreneur and the visionary founder and CEO of Dtocs, a Portland-based, minority and woman-owned (MWBE) company that creates stylish, 100% compostable tableware crafted from naturally shed Areca palm leaves that is sustainable, eco-friendly, and plastic-free. Pallavi's first name roughly translates to “leaf” in Sanskrit. Fond childhood memories of dining on banana leaves in India, helped inspire Pallavi to create Dtocs.   True to Pallavi's mission of “People, Planet, Parties,” Dtocs is a sustainable tableware brand rooted in Pallavi's Indian heritage and driven by a mission to reduce single-use plastic. Her products combine stylish, functional design with a strong dedication to environmental and social impact. According to Pallavi, her products appeal to people who care not only about what's on their plates, but what's in their plates. Founded in 2019, the brand delivers elegant yet eco-conscious alternatives to single-use plastic and paper products—everything from plates and bowls to patented straws—designed for both everyday use as well as upscale events. Sold on Amazon, Walmart, Wayfair, and in local markets, Dtocs has captured attention far and wide, earning the prestigious NEXTY Award for Innovation at the Natural Products Expo East and being named a finalist in Shark Tank's audition rounds.  According to one article dated May 1, 2024, Dtocs had achieved $1.8 million in cumulative revenue since 2019 and the company reported having sold 10 million palm leaf tableware units at that point in time.  Pallavi has also been honored as a 2023 Influential Businesswoman and an AI Innovation Excellence Award recipient, recognized on the INC 250 Female Founders list, and most recently awarded the Clearco 2025 AAPI Ecommerce Excellence Award, which spotlights Asian American and Pacific Islander (AAPI) founders in the e-commerce space. Under her leadership, Dtocs has secured a place in SEED SPOT's Retail Brand Accelerator and has been celebrated by the U.S. Chamber of Commerce as a CO‑100 Customer Champion.  Dtocs' mission goes beyond sustainability. By sourcing materials from rural India, the company empowers local farmers and artisans—particularly women—while supporting educational and vocational initiatives through partnerships like Anmol Sahara and “Greater Than PDX” in Portland.  Tune in as Pallavi shares her journey from occasionally dining on banana leaves in her native India to building a BIPOC and women-empowered, eco-conscious ecommerce brand that blends purpose, sustainability, and cultural pride. Learn more: https://dtocs.com/ Coupon Code: dtocs20 – for 20% off and free shipping on any order on the website Connect with Pallavi Pande: https://www.linkedin.com/in/pallavi-pande-bb5abb1b/  Instagram: https://www.instagram.com/palpande/?hl=en Facebook Group: https://www.facebook.com/groups/pdxmommies/  

In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Join Us in NYC at Our Exclusive YouTube Event!(01:08) Introducing Andrew Faris & His eCommerce Journey(07:06) The Current State of eCommerce(13:16) The Influence of Moneyball by Michael Lewis in Marketing(19:29) Understanding P&L in eCommerce Success(23:34) Understanding Your Profit Goals & OMG Commerce's Case(29:35) How to Structure Your P&L as an eCommerce Brand(34:48) Optimizing Operational Expenses(34:56) CAC and Cost of Delivery(39:33) Channel Strategy and Product Margin Fit(42:51) Forecasting and Adjusting Business Strategy(49:50) Resources & Closing Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Andrew's LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108AJF Growth: https://ajfgrowth.com/Andrew's Podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJMoneyball by Michael Lewis: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818

Matt Brenton didn't build BigPawShop to scale aggressively. He built it to work for real customers, with real margins, and a clear brand identity. What started as a side hustle became a profitable niche eCommerce business selling bold, custom dog collars.In this episode, Matt shares how he grew the brand without paid ads, structured his operations with intention, and successfully sold the business through Acquire.com. He walks through what made the brand attractive to buyers, how he managed the listing, and what a clean, founder-first exit really looks like.You'll learn:How to run a lean eCommerce brand with strong retention Why emotional products can still be strategic assetsWhat buyers look for in simple, documented Shopify storesHow to prep your business so it sells fast and cleanWhy timing and founder clarity make all the difference3 lessons from Matt's exit:Keep it focused: a niche product with loyal buyers has real valueDocument everything before you listA buyer who respects your work makes the exit easierWhether you're running an eCommerce brand or thinking about your own exit, Matt's story shows how to prepare, sell, and move on with clarity.Follow Matt's journey on LinkedIn

Mira Nair had an amazing corporate career until something shifted. She wanted to build a business and life on her own way. With a background in eCommerce, running the entire P&L and operating divisions, Mira was ready for her own company.   Podcast Nuggies: How to use your corporate experience in buying business What steps to help prepare yourself to making the leap How women can break through the mold!   *Note I was the sell-side broker on this deal!   Need IT Help? Check out....www.inzotechnologies.com, I-N-Z-O, or email Nick directly at nick@inzotechnologies.com.   Get expert M&A guidance, valuations, and fractional executive support from Amplēo. Learn more at www.ampleo.com/lets-buy-a-business-podcast/.   YouTube - Need more hands-on videos? -https://www.youtube.com/@letsbuyabusiness   **Questions on ROBS??**Diane Rosenkrantz - diane@tenetfinancialgroup.com    

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Sam Mendelsohn is the co-founder of Workspace6, the co-founder of three ecommerce brands doing $12M in revenue at a 7% profit, and the co-founder of BoxFort, a 3PL servicing fashion and apparel brands. Follow Sam on X at https://x.com/SamMendelsohn4, where you can DM him about any of those businesses.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night? In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You'll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.CHAPTER TITLES:1:26 - Sam Mendelsohn Discusses Starting Out In E-Commerce6:00 - Improving Your Bottom Line Margin12:58 - Tips From Taylor Holiday23:06 - Keeping Sane During Growth Mode37:26 - Variable Costs In Business51:26 - Importance of a Community// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertising

John Ibbetson is the CEO of trueCABLE, a company specializing in low-voltage and fiber optic products. Under his leadership, trueCABLE has developed a comprehensive end-to-end solution, emphasizing reliability and customer support. With a background in business development, John previously held sales and account management roles at Distributor Wire & Cable, Bortek Industries, Inc., and Omni Cable.  In this episode… Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer experience or team agility? John Ibbetson, an ecommerce automation expert, shares how he tackled these issues by prioritizing intelligent automation from the beginning. John automated order entry through ERP integrations, which allowed his team to stay small and focus on strategic growth initiatives. He emphasizes using customer feedback to guide automation decisions, especially in areas like returns and content support. John also discusses how building a rich library of educational content not only reduces support tickets but also strengthens brand trust. He warns, however, that automation must be balanced with accuracy and authenticity — particularly when content is technical and customer-facing. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews John Ibbetson, CEO of trueCABLE, about leveraging automation for strategic growth. John explains why automation is a business multiplier, reflects on failed automation experiments, and shares insights on building educational content, optimizing the customer journey, and staying lean.

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Ed Kang is the Chief Strategy Officer of Startups.com, which has helped thousands of startups grow faster and wiser.In this episode we talk about many ways in which e-commerce brands succeed and fail.

In this episode of That Entrepreneur Show, we sit down with Steven Weigler, founder of EmergeCounsel, a law firm specializing in business and intellectual property counsel for entrepreneurs worldwide.With years of legal expertise and firsthand experience as a startup founder, Steven has guided hundreds of eCommerce businesses from concept to exit. He shares invaluable insights on brand protection, supply chain risk, and international business strategies—essential knowledge for any entrepreneur in today's global marketplace.

Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & creations out there and hopefully put a smile on faces! Katnipp is the heart and soul of their brand, inspired by Catherine. Just like Catherine, Katnipp embodies creativity, passion, and whimsy in every product. See https://katnipp.com/ for more information Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Imagine scaling an eCommerce business to $10M in just 18 months…  Well, that's exactly what this week's guest, Ian Blair did. Ian is the founder and CEO of Laundry Sauce, one of the fastest growing eCommerce brands on the internet. Laundry Sauce produces fragrance-infused laundry detergent pods that make your clothes smell incredible. Before launching Laundry Sauce, Ian successfully built Buildfire, a no-code app building platform for businesses.  But how did Ian transition from SaaS to eCommerce so smoothly? Which business model allowed him to scale to 8-figures so quickly? And how is AI transforming eCommerce?  Find out in our interview!  — Key Takeaways: 00:00:00 Intro  00:01:25 eCommerce business model 00:03:35 Challenges in SaaS and eCom businesses  00:07:23 Taking action vs. planning  00:09:56 Laundry Sauce's market and branding strategy  00:16:32 Influencer marketing, brand differentiation, and paid ads  00:34:53 The power of subscription models  00:40:12 Product expansion  00:44:05 Leveraging AI for data analysis  00:50:28 From SaaS to eCom 00:54:36 Outsourcing vs. in-house  01:06:19 Advice for aspiring eCom entrepreneurs  01:07:42 Investing in personal growth  01:09:14 Exotic cars  01:12:21 Outro — Additional Resources:

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that's India's number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. Hit PLAY to hear: How Hema grew her blog into a $2M eCommerce brand The secret sauce behind My Little Moppet's WhatsApp community Why transparency wins in a competitive eCommerce market How to reduce ad spend without losing revenue The must-know tips for cracking India's eCommerce scene. Key timestamps to dive straight in: [03:19] Blogging journey: from doctor to food blogger. [07:51] Blogging: a community resource platform. [11:50] Hiring Strategy: mold fresh talent. [14:43] eCommerce success in India: key factors. [17:28] Cutting ad spend, boosting sales. [18:45] Listen to Hema's Top Tips! Full episode notes here: https://ecmp.info/529Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children's activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel.After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation.In This Conversation We Discuss:[00:37] Intro[01:16] Updating legacy products for growth[02:15] Finding the perfect business fit[03:25] Designing activewear for all sizes[04:21] Growing through brand ambassadors[05:56] Diversifying product mix for growth[07:51] Expanding into retail partnerships[08:40] Leveraging social for brand awareness[09:48] Expanding brand reach through events[10:30] Networking for business growth[10:53] Episode sponsors: StoreTester and Intelligems[14:05] Learning from costly branding mistakes[15:55] Tailoring product mix for retailers[16:38] Finding the right people to support growth[17:42] Launching products beyond seasonal drops[19:37] Building a mission-driven brandResources:Subscribe to Honest Ecommerce on YoutubeActivewear and dancewear that's anything but ordinary dragonwing.com/Follow Allison Herman linkedin.com/company/dragonwingBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues.In This Conversation We Discuss:[00:14] Intro[01:09] Developing products that align with brand mission[01:30] Identifying market gaps through personal experience[03:26] Building a business where people find their niche[04:53] Following Ecommerce industry shifts to stay ahead[06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand's online presence over decades[10:35] Selling online before Ecommerce platforms existed[12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce[15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting[20:18] Optimizing for AI-driven recommendations[21:10] Adapting to AI-driven consumer research[25:41] Building consumer trust through education[27:01] Creating a brand connection that lastsResources:Subscribe to Honest Ecommerce on YoutubeScientifically studied, all-natural supplements and skincare desertharvest.com/Follow Heather Florio linkedin.com/in/heather-florio-468822a4Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mariah Parsons, host of Retention Chronicles, has guest Jill Putnam, the Founder & CEO of Red Sprite Hats, on Retention Chronicles. Jill transitioned from corporate finance to entrepreneurship, driven by the desire for flexibility and control over her time. She developed Red Sprite Hats, which are designed to work with hair that is already in an up-do, and patented the product. Jill successfully crowdfunded on Kickstarter in 2020 to fund inventory and patent costs. Jill emphasizes building customer trust and loyalty through high-quality products, personalized packaging, and engaging content. She plans to enhance customer retention with additional emails and styling tips. Episode Timestamps: 1:34 Jill Putnam's Background and Transition to Entrepreneurship Jill introduces herself as the owner of Red Sprite Hats and shares her background in corporate accounting. She explains her decision to leave the corporate world to start Red Sprite Hats and her ongoing work as a fractional CFO for small businesses. Mariah and Jill discuss the common transition from corporate to entrepreneurial roles, sharing anecdotes from other founders. Jill elaborates on her motivation to start her own company for better work-life balance and the flexibility it offers. 8:57 The Idea Behind Red Sprite Hats Jill recounts her initial frustration with existing hats that didn't accommodate messy buns and how it inspired her to create a better solution. She describes the process of developing the idea, including researching and validating the market need. Jill shares her husband's supportive reaction to her idea and how it led to further exploration and validation. She explains the design process, emphasizing the importance of a hidden opening for the hat to work with any hairstyle. 16:03 Patent Process and Crowdfunding Strategy Jill discusses the importance of getting a patent for her unique product design and the challenges of the patent process. She shares her experience of connecting with Mackenzie Bauer and using the same attorneys for her patent application. Jill explains the timeline and costs involved in obtaining a patent and the relief of achieving patent status. She talks about the decision to use crowdfunding to fund the patent process and inventory, highlighting the importance of market validation. 27:16 Manufacturing Challenges and Pricing Strategy Jill delves into the manufacturing process, including the high costs associated with creating a new product. She discusses the importance of setting realistic price points to stay competitive while ensuring profitability. Jill mentions the potential for price increases in the future due to rising costs and market conditions. She emphasizes the need for careful planning and negotiations with manufacturers to ensure cost-effectiveness. 31:56 Customer Experience and Retention Jill outlines her strategy for building customer trust and loyalty through high-quality products and excellent customer service. She shares examples of customer feedback and the joy of seeing repeat purchases and referrals. Jill describes the packaging process, including red-themed elements to enhance the unboxing experience. She plans to enhance the customer experience with additional emails and content that provide styling tips and product care information. 37:28 Conclusion and Final Thoughts Mariah and Jill reflect on the key points discussed, including the importance of patents, crowdfunding, and customer experience. Jill expresses gratitude for the opportunity to share her journey and insights with the audience. Mariah thanks Jill for her time and contributions to the episode, wrapping up the conversation on a positive note. The episode concludes with a reminder to check out Red Sprite Hats and the various ways Jill is innovating in the e-commerce space.

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you're into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast --------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Send us a textUnderstand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.In this episode, Jordan West gets  into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication. Listen and learn in this episode!Key takeaways from this episode:Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

Send us a textIdentify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they've helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.Listen and learn in this episode!Key takeaways from this episode:Phased Approach: A high-level phased approach is advised for TikTok Shop:Phase 1: Establish a solid foundation with good quality, marketplace-type images for your store.Phase 2: Focus on generating sales on the top 3 SKUs by creating content and running ads.Phase 3: Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

As the CEO of Eric Javits, Dario Markovic has successfully generated over $50 million in revenue over the past four years, exclusively through eCommerce. A visionary entrepreneur, Dario Markovic is also the founder of multiple companies, including a SaaS platform designed to help businesses grow organically. Dario Markovic's innovative leadership and strategic foresight have consistently driven growth and success across diverse ventures.In This Conversation We Discuss:[00:45] Intro[01:38] From retail to online survival during COVID[04:26] PR success into a business-saving opportunity[05:45] Implementing rapid ad strategies for fast wins[07:03] Slow, steady transitions to re-build online presence[08:17] Boosting sales by moving from Magento to Shopify[09:38] Testing digital ad strategies during the pandemic[10:54] Maximizing minimal ad budgets for major results[12:53] Episode sponsors[16:06] Doubling down on PR and affiliate marketing[18:16] Navigating challenges of rapid growth and scaling[20:31] Managing cash flow impacts during scaling [23:44] Considering logistics strategies for global reach[26:20] Navigating challenges of scaling advertising efforts[27:10] Starting anywhere to build your expertise[29:14] Explore luxury hats at Eric JavitsResources:Subscribe to Honest Ecommerce on YoutubeWomen's designer hats, bags, and shoes ericjavits.com/Follow Dario Markovic linkedin.com/in/dario-markovic-2a326aa9/Done-for-you conversion rate optimization service storetester.com/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a Text Message.The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life insights and experiences to shed light on the ever-evolving landscape of ecommerce.Listen and learn in this episode!Key takeaways from this episode:The difference between attribution software and mixed media modeling, providing insights into tracking the customer journey and understanding what drives conversions.Pure click attribution models and highlights the limitations in determining the true drivers of conversions, particularly in a multi-channel marketing environment.The value of leveraging advanced AI models to make informed decisions about allocating marketing budgets and scaling ecommerce brands effectively.Exploring innovative tools such as Prescient AI is highlighted as a crucial step in understanding the impact of marketing activities across multiple channels and driving conversions.The impact of platforms like TikTok on driving traffic and conversions, underscoring the need for sophisticated tracking and analysis tools to optimize marketing strategies.The significance of utilizing tools that help ecommerce brands make data-driven, efficient decisions, especially when managing significant marketing budgets and scaling operations.Recommended Tools/Apps:Prescient AI: https://www.prescient-ai.io/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a Text Message.The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conversion.In this episode, Jordan West shares tactical and practical ways to turn one piece of content into ten. Exploring the power of testing on Meta and TikTok, Jordan delves into the concept of creative testing and offers insights on how to effectively double down on successful traction. Unveiling a method to create multiple hook variations using a fascinating tool, Jordan's expert strategies are sure to help ecommerce brands take their marketing to the next level. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the practical ways to turn 1 piece of content into 10 pieces of content, not just for the sake of having more content, but for the purpose of testing.Emphasizes the importance of testing, specifically on Meta and TikTok, to understand what works and what doesn't.Once traction is gained in a specific area, the concept of creating "parent and child" relationships is discussed. This involves doubling down on successful strategies rather than constantly creating new ones.Highlights the use of a special internal tool for competitive analysis and insights, which aids in creating effective content and ads.The 322 method for testing hook variations, headlines, and ad copy to identify what resonates with the audience.Recommends utilizing emotional IDs and seeking a tool called Chi GPT to generate new hooks based on emotional elements for testing and iteration.Recommended Tools/Apps:Foreplay: https://www.foreplay.co/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a Text Message.The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.In this episode, Jordan West gets  into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights and enthusiasm for these game-changing developments. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the latest additions to Shopify and the importance of staying updated with the new features for e-commerce merchants.The episode covers various new features, including the combined listings app, updated Shopify PoS, native store credit issuance, split shipments, and improved product taxonomy.Shopify promises better analytics with real-time data and the ability to use Shopify QL to query data inside reports.An improved interface for international selling, B2B, and retail, consolidating them into one central location, is highlighted as a plus-only feature.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.  Listen and learn in this episode!Key takeaways from this episode:TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.Together with our host, Steve Hutt, we'll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don't miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today's episode of eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.