Podcasts about ecommerce brand

In this episode, Brett sits down with Andrew Faris, CEO of AJF Growth and host of the Andrew Faris Podcast, to break down the critical elements of P&L design that separate ecomm brands that are dead on arrival vs. those who thrive. Andrew shares his hard-won insights from holding nearly every seat in the e-commerce ecosystem, including his experience running an aggregator "into the ground" and the valuable lessons learned along the way.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Join Us in NYC at Our Exclusive YouTube Event!(01:08) Introducing Andrew Faris & His eCommerce Journey(07:06) The Current State of eCommerce(13:16) The Influence of Moneyball by Michael Lewis in Marketing(19:29) Understanding P&L in eCommerce Success(23:34) Understanding Your Profit Goals & OMG Commerce's Case(29:35) How to Structure Your P&L as an eCommerce Brand(34:48) Optimizing Operational Expenses(34:56) CAC and Cost of Delivery(39:33) Channel Strategy and Product Margin Fit(42:51) Forecasting and Adjusting Business Strategy(49:50) Resources & Closing Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Andrew's LinkedIn: https://www.linkedin.com/in/andrew-faris-980b84108AJF Growth: https://ajfgrowth.com/Andrew's Podcast: https://open.spotify.com/show/7ssrhISeeGHgCLpzZgrxuJMoneyball by Michael Lewis: https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818

Matt Brenton didn't build BigPawShop to scale aggressively. He built it to work for real customers, with real margins, and a clear brand identity. What started as a side hustle became a profitable niche eCommerce business selling bold, custom dog collars.In this episode, Matt shares how he grew the brand without paid ads, structured his operations with intention, and successfully sold the business through Acquire.com. He walks through what made the brand attractive to buyers, how he managed the listing, and what a clean, founder-first exit really looks like.You'll learn:How to run a lean eCommerce brand with strong retention Why emotional products can still be strategic assetsWhat buyers look for in simple, documented Shopify storesHow to prep your business so it sells fast and cleanWhy timing and founder clarity make all the difference3 lessons from Matt's exit:Keep it focused: a niche product with loyal buyers has real valueDocument everything before you listA buyer who respects your work makes the exit easierWhether you're running an eCommerce brand or thinking about your own exit, Matt's story shows how to prepare, sell, and move on with clarity.Follow Matt's journey on LinkedIn

Mira Nair had an amazing corporate career until something shifted. She wanted to build a business and life on her own way. With a background in eCommerce, running the entire P&L and operating divisions, Mira was ready for her own company.   Podcast Nuggies: How to use your corporate experience in buying business What steps to help prepare yourself to making the leap How women can break through the mold!   *Note I was the sell-side broker on this deal!   Need IT Help? Check out....www.inzotechnologies.com, I-N-Z-O, or email Nick directly at nick@inzotechnologies.com.   Get expert M&A guidance, valuations, and fractional executive support from Amplēo. Learn more at www.ampleo.com/lets-buy-a-business-podcast/.   YouTube - Need more hands-on videos? -https://www.youtube.com/@letsbuyabusiness   **Questions on ROBS??**Diane Rosenkrantz - diane@tenetfinancialgroup.com    

INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //Sam Mendelsohn is the co-founder of Workspace6, the co-founder of three ecommerce brands doing $12M in revenue at a 7% profit, and the co-founder of BoxFort, a 3PL servicing fashion and apparel brands. Follow Sam on X at https://x.com/SamMendelsohn4, where you can DM him about any of those businesses.//How do you scale multiple brands, hit $12M in revenue, and still sleep at night? In this episode, Andrew interviews Sam Mendelsohn—co-founder of three eCommerce brands, the 3PL Boxfort, and the elite operator community Workspace 6. Sam gets brutally honest about what actually helped him move from plateaued growth to meaningful profit: focusing on fewer things, trimming complexity, and ruthlessly prioritizing margin over vanity metrics.You'll hear about:- How he grew multiple brands without adding headcount- Why focusing on one ad channel (Meta) was the unlock- A practical framework to evaluate whether your brand has real growth potential- What 900+ brand applications to Workspace 6 taught him about success patterns- How to tell if your pricing is too low—and what to do about it- The emotional toll of early-stage plateaus and how he worked through itThis episode is packed with operator-grade insights for brand owners doing 7–9 figures and looking to improve margin, sanity, and scale.CHAPTER TITLES:1:26 - Sam Mendelsohn Discusses Starting Out In E-Commerce6:00 - Improving Your Bottom Line Margin12:58 - Tips From Taylor Holiday23:06 - Keeping Sane During Growth Mode37:26 - Variable Costs In Business51:26 - Importance of a Community// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#metaads #facebookads #ecommerce #advertising

John Ibbetson is the CEO of trueCABLE, a company specializing in low-voltage and fiber optic products. Under his leadership, trueCABLE has developed a comprehensive end-to-end solution, emphasizing reliability and customer support. With a background in business development, John previously held sales and account management roles at Distributor Wire & Cable, Bortek Industries, Inc., and Omni Cable.  In this episode… Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer experience or team agility? John Ibbetson, an ecommerce automation expert, shares how he tackled these issues by prioritizing intelligent automation from the beginning. John automated order entry through ERP integrations, which allowed his team to stay small and focus on strategic growth initiatives. He emphasizes using customer feedback to guide automation decisions, especially in areas like returns and content support. John also discusses how building a rich library of educational content not only reduces support tickets but also strengthens brand trust. He warns, however, that automation must be balanced with accuracy and authenticity — particularly when content is technical and customer-facing. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews John Ibbetson, CEO of trueCABLE, about leveraging automation for strategic growth. John explains why automation is a business multiplier, reflects on failed automation experiments, and shares insights on building educational content, optimizing the customer journey, and staying lean.

This couple turned an idea into a $10million Ecommerce brand at just 28 years old! After suffering the loss of her mother, Olivia turned to entrepreneurship as a way to escape the pain and build a legacy alongside her partner Jack. In this episode we dive deep into the story, how they done it, and what you can learn along the way of building your Ecommerce store.USE CODE "CEOCAST" FOR 10% OFF YOUR ORDER AT SUNNA SUPPLEMENTS:https://sunnasupplements.comUSE CODE "CEOCAST50" FOR £50 CASHBACK ONCE YOU SPEND £100 AT TIDEhttps://www.tide.co/offers/ceocast50Follow CEOCAST On All Platforms Here!Instagram: https://www.instagram.com/ceocast/Youtube: https://www.youtube.com/ceocastFollow Raheem Here:https://www.instagram.com/raheemka/Follow Liv and Jack Here:https://www.instagram.com/olivialouise.jenkins/https://www.instagram.com/j.zambakides/https://www.instagram.com/d.louise/Work with us/collaborations:info@theceocast.com

In this episode, Mark and Ian break down the three key numbers that drive every successful ecommerce business — and explain why most store owners are flying blind without them. You'll learn:   •How to predict monthly revenue in real-time (not after it's too late) •Why your overall ROAS is the single most important number for profitability •How to calculate new customer ROAS and use it to scale without overspending •Why hitting targets often still feels disappointing — and how to fix that mindset Plus: insights from their live number sheet workshop, and how to stop making emotional decisions in your business. Learn more at hammersleybrothers.com   P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand. William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.  William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement. If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.Topics discussed in this episode: - Why micro influencers matter. - How to find influencers. - What compensation models work. - How to manage influencers. - How trust affects marketing. - How marketplaces reward visibility. - Why Amazon ranking matters. - What Stack Influence offers. Links & Resources Website: https://stackinfluence.com/Instagram: https://www.instagram.com/stackinfluence/LinkedIn: https://www.linkedin.com/in/william-gasnerX/Twitter: https://x.com/stackinfluenceGet access to more free resources by visiting the show notes athttps://tinyurl.com/36euvhbaMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Ed Kang is the Chief Strategy Officer of Startups.com, which has helped thousands of startups grow faster and wiser.In this episode we talk about many ways in which e-commerce brands succeed and fail.

Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”?In this episode, we're breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you'll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.We're talking:The psychology behind each emailWhat to say and whenHow to create urgency (without being pushy)Real strategies to drive first-time purchasesIf you've ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.

In this episode of That Entrepreneur Show, we sit down with Steven Weigler, founder of EmergeCounsel, a law firm specializing in business and intellectual property counsel for entrepreneurs worldwide.With years of legal expertise and firsthand experience as a startup founder, Steven has guided hundreds of eCommerce businesses from concept to exit. He shares invaluable insights on brand protection, supply chain risk, and international business strategies—essential knowledge for any entrepreneur in today's global marketplace.

Wie kommt man aus der eCommerce-Deadzone raus? Viele eCommerce-Brands kämpfen aktuell mit steigenden Kosten, ineffizienten Agenturen und fehlendem Product-Market-Fit. In der heutigen Folge erfährst du, wie du mit einer kapitaleffizienten Strategie, klaren Strukturen und den passenden Fördermöglichkeiten aus der finanziellen Sackgasse herauskommst. Viel Spaß!

Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & creations out there and hopefully put a smile on faces! Katnipp is the heart and soul of their brand, inspired by Catherine. Just like Catherine, Katnipp embodies creativity, passion, and whimsy in every product. See https://katnipp.com/ for more information Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark. Imagine scaling an eCommerce business to $10M in just 18 months…  Well, that's exactly what this week's guest, Ian Blair did. Ian is the founder and CEO of Laundry Sauce, one of the fastest growing eCommerce brands on the internet. Laundry Sauce produces fragrance-infused laundry detergent pods that make your clothes smell incredible. Before launching Laundry Sauce, Ian successfully built Buildfire, a no-code app building platform for businesses.  But how did Ian transition from SaaS to eCommerce so smoothly? Which business model allowed him to scale to 8-figures so quickly? And how is AI transforming eCommerce?  Find out in our interview!  — Key Takeaways: 00:00:00 Intro  00:01:25 eCommerce business model 00:03:35 Challenges in SaaS and eCom businesses  00:07:23 Taking action vs. planning  00:09:56 Laundry Sauce's market and branding strategy  00:16:32 Influencer marketing, brand differentiation, and paid ads  00:34:53 The power of subscription models  00:40:12 Product expansion  00:44:05 Leveraging AI for data analysis  00:50:28 From SaaS to eCom 00:54:36 Outsourcing vs. in-house  01:06:19 Advice for aspiring eCom entrepreneurs  01:07:42 Investing in personal growth  01:09:14 Exotic cars  01:12:21 Outro — Additional Resources:

Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that's India's number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. Hit PLAY to hear: How Hema grew her blog into a $2M eCommerce brand The secret sauce behind My Little Moppet's WhatsApp community Why transparency wins in a competitive eCommerce market How to reduce ad spend without losing revenue The must-know tips for cracking India's eCommerce scene. Key timestamps to dive straight in: [03:19] Blogging journey: from doctor to food blogger. [07:51] Blogging: a community resource platform. [11:50] Hiring Strategy: mold fresh talent. [14:43] eCommerce success in India: key factors. [17:28] Cutting ad spend, boosting sales. [18:45] Listen to Hema's Top Tips! Full episode notes here: https://ecmp.info/529Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children's activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel.After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in apparel manufacturing, sourcing, and merchandising, Allison continues to innovate, bringing functional and stylish activewear to the next generation.In This Conversation We Discuss:[00:37] Intro[01:16] Updating legacy products for growth[02:15] Finding the perfect business fit[03:25] Designing activewear for all sizes[04:21] Growing through brand ambassadors[05:56] Diversifying product mix for growth[07:51] Expanding into retail partnerships[08:40] Leveraging social for brand awareness[09:48] Expanding brand reach through events[10:30] Networking for business growth[10:53] Episode sponsors: StoreTester and Intelligems[14:05] Learning from costly branding mistakes[15:55] Tailoring product mix for retailers[16:38] Finding the right people to support growth[17:42] Launching products beyond seasonal drops[19:37] Building a mission-driven brandResources:Subscribe to Honest Ecommerce on YoutubeActivewear and dancewear that's anything but ordinary dragonwing.com/Follow Allison Herman linkedin.com/company/dragonwingBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Get Your SEO Audit Perth Roadshow Signup! SEO is changing fast, and if you're not adapting, you're falling behind. In this episode, Ryan Martin and Patrick Dhital dive into what's actually working in SEO for 2025, including Google's latest updates, AI-generated content pitfalls and the biggest opportunities for eCommerce brands to dominate organic search. We'll cover why AI spam is getting wiped out, how Google's Search Generative Experience is changing rankings and why 2025 is the year of SEO. Plus we'll share real data from brands that have doubled their organic traffic by ditching bad SEO habits and focusing on what really works. You'll also get actionable insights on: ✅ How to audit your SEO for quick wins ✅ Freelancer vs agency – which is right for you? ✅ Essential tools to track and improve your rankings ✅ The #1 mistake eCommerce brands make with content If you want free, high-converting traffic in 2025 you can't afford to miss this one. Listen now and take control of your SEO before your competitors do!

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about chronic pelvic health issues.In This Conversation We Discuss:[00:14] Intro[01:09] Developing products that align with brand mission[01:30] Identifying market gaps through personal experience[03:26] Building a business where people find their niche[04:53] Following Ecommerce industry shifts to stay ahead[06:45] Partnering with nonprofits for awareness [08:57] Evolving a brand's online presence over decades[10:35] Selling online before Ecommerce platforms existed[12:00] Struggling with early web design tools [13:59] Navigating regulatory changes in Ecommerce[15:28] Episode sponsors: StoreTester and Intelligems [18:40] Using AI for customer acquisition & targeting[20:18] Optimizing for AI-driven recommendations[21:10] Adapting to AI-driven consumer research[25:41] Building consumer trust through education[27:01] Creating a brand connection that lastsResources:Subscribe to Honest Ecommerce on YoutubeScientifically studied, all-natural supplements and skincare desertharvest.com/Follow Heather Florio linkedin.com/in/heather-florio-468822a4Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Mariah Parsons, host of Retention Chronicles, has guest Jill Putnam, the Founder & CEO of Red Sprite Hats, on Retention Chronicles. Jill transitioned from corporate finance to entrepreneurship, driven by the desire for flexibility and control over her time. She developed Red Sprite Hats, which are designed to work with hair that is already in an up-do, and patented the product. Jill successfully crowdfunded on Kickstarter in 2020 to fund inventory and patent costs. Jill emphasizes building customer trust and loyalty through high-quality products, personalized packaging, and engaging content. She plans to enhance customer retention with additional emails and styling tips. Episode Timestamps: 1:34 Jill Putnam's Background and Transition to Entrepreneurship Jill introduces herself as the owner of Red Sprite Hats and shares her background in corporate accounting. She explains her decision to leave the corporate world to start Red Sprite Hats and her ongoing work as a fractional CFO for small businesses. Mariah and Jill discuss the common transition from corporate to entrepreneurial roles, sharing anecdotes from other founders. Jill elaborates on her motivation to start her own company for better work-life balance and the flexibility it offers. 8:57 The Idea Behind Red Sprite Hats Jill recounts her initial frustration with existing hats that didn't accommodate messy buns and how it inspired her to create a better solution. She describes the process of developing the idea, including researching and validating the market need. Jill shares her husband's supportive reaction to her idea and how it led to further exploration and validation. She explains the design process, emphasizing the importance of a hidden opening for the hat to work with any hairstyle. 16:03 Patent Process and Crowdfunding Strategy Jill discusses the importance of getting a patent for her unique product design and the challenges of the patent process. She shares her experience of connecting with Mackenzie Bauer and using the same attorneys for her patent application. Jill explains the timeline and costs involved in obtaining a patent and the relief of achieving patent status. She talks about the decision to use crowdfunding to fund the patent process and inventory, highlighting the importance of market validation. 27:16 Manufacturing Challenges and Pricing Strategy Jill delves into the manufacturing process, including the high costs associated with creating a new product. She discusses the importance of setting realistic price points to stay competitive while ensuring profitability. Jill mentions the potential for price increases in the future due to rising costs and market conditions. She emphasizes the need for careful planning and negotiations with manufacturers to ensure cost-effectiveness. 31:56 Customer Experience and Retention Jill outlines her strategy for building customer trust and loyalty through high-quality products and excellent customer service. She shares examples of customer feedback and the joy of seeing repeat purchases and referrals. Jill describes the packaging process, including red-themed elements to enhance the unboxing experience. She plans to enhance the customer experience with additional emails and content that provide styling tips and product care information. 37:28 Conclusion and Final Thoughts Mariah and Jill reflect on the key points discussed, including the importance of patents, crowdfunding, and customer experience. Jill expresses gratitude for the opportunity to share her journey and insights with the audience. Mariah thanks Jill for her time and contributions to the episode, wrapping up the conversation on a positive note. The episode concludes with a reminder to check out Red Sprite Hats and the various ways Jill is innovating in the e-commerce space.

Oren John returns to Sweat Equity to share how his streetwear brand, Valuable Studios is striving to stand out in 2025. From finding product-market fit to crafting a cohesive brand story and balancing trends with community building, Oren dives deep into the strategies behind his success.Discover his creative process, product sampling and testing techniques, and why storytelling is essential for building a memorable brand.Stay ahead of the curve as we explore 2025 trends and the rise of maximalism in design. Whether you're into e-commerce, clothing, or branding, this episode is packed with actionable insights.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.Checkout Orens Brand: https://valuablestudios.com/blogs/news/behind-valuable Checkout our sponsor Wix https://l.marketingexamined.com/wixpodcast --------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Send us a textUnderstand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.In this episode, Jordan West gets  into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication. Listen and learn in this episode!Key takeaways from this episode:Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income. Learn more here: Revenued

In this episode we talk with Paul Waddy - author of the best selling “Shopify for Dummies”, named Best Ecommerce Consultant in APAC by Yotpo in 2024, Chair of the Advisory Board at the National Online Retail Association (NORA), advisory board member for Forbes and owner of Learn Ecommerce - about how to scale an ecommerce brand from startup to $1M/mo.

Send us a textIdentify your top 3 SKUs and run targeted ads to increase sales. Building up the GMV on these SKUs is essential before engaging with mega affiliates.In this episode, Jordan West gets into the world of TikTok Shop. Whether you're just getting started or looking to scale your presence, his here to share valuable insights on creating a successful strategy. At Upgrowth Commerce, they've helped brands achieve phenomenal results, including a standout moment with one brand generating over $110,000 in a single day on TikTok Shop.Listen and learn in this episode!Key takeaways from this episode:Phased Approach: A high-level phased approach is advised for TikTok Shop:Phase 1: Establish a solid foundation with good quality, marketplace-type images for your store.Phase 2: Focus on generating sales on the top 3 SKUs by creating content and running ads.Phase 3: Engage with affiliates only after proving substantial sales and GMV on your store, using social proof and highlighting successful collaborations.Content Creation: Upgrowth Commerce uses in-house creators to produce content which is then used for ads, helping promote specific SKUs.Affiliate Strategy: Affiliates are more inclined to work with brands that show they can generate revenue. Demonstrating past successes with influencers can be persuasive.The Importance of FOMO and Social Proof: These marketing strategies are crucial when reaching out to affiliates, utilizing them to create a sense of urgency and opportunity.Becoming Desirable to Affiliates: The end goal is to have a reputation strong enough that affiliates seek to collaborate with you.LinkedIn Issue: Jordan shares a personal note about being locked out of his LinkedIn account and communicates alternate ways to connect with him.Audience Appreciation: Jordan thanks the podcast listeners for their support and encourages them to continue sharing the podcast.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl

As the CEO of Eric Javits, Dario Markovic has successfully generated over $50 million in revenue over the past four years, exclusively through eCommerce. A visionary entrepreneur, Dario Markovic is also the founder of multiple companies, including a SaaS platform designed to help businesses grow organically. Dario Markovic's innovative leadership and strategic foresight have consistently driven growth and success across diverse ventures.In This Conversation We Discuss:[00:45] Intro[01:38] From retail to online survival during COVID[04:26] PR success into a business-saving opportunity[05:45] Implementing rapid ad strategies for fast wins[07:03] Slow, steady transitions to re-build online presence[08:17] Boosting sales by moving from Magento to Shopify[09:38] Testing digital ad strategies during the pandemic[10:54] Maximizing minimal ad budgets for major results[12:53] Episode sponsors[16:06] Doubling down on PR and affiliate marketing[18:16] Navigating challenges of rapid growth and scaling[20:31] Managing cash flow impacts during scaling [23:44] Considering logistics strategies for global reach[26:20] Navigating challenges of scaling advertising efforts[27:10] Starting anywhere to build your expertise[29:14] Explore luxury hats at Eric JavitsResources:Subscribe to Honest Ecommerce on YoutubeWomen's designer hats, bags, and shoes ericjavits.com/Follow Dario Markovic linkedin.com/in/dario-markovic-2a326aa9/Done-for-you conversion rate optimization service storetester.com/Revolutionize your inventory and fulfillment process portless.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this another BEST OF episode, Jasmene and her special guests unveil the reality of running an e-commerce brand.  Learn the insider secrets, proven strategies, and valuable lessons that have propelled their e-commerce brands to success. Don't miss your chance to transform your business approach—tune in and unlock how the online marketplace thrives today! KEY POINTS:  - 2: Simple But Powerful Marketing Strategies Every Product Business Needs with Corey Arvinger - 4: Rooted in Representation: Jasmin Foster's Strategies for Black-Owned Brands Breaking Into Retail - 7: Retail Reality Check:  What You Really Need to Know to Get Your Brand on Store Shelves RESOURCES Jasmene Bowdry  IG | @jasmenebowdry [WARDROBE CHECKLIST] Ready to revamp your style effortlessly? Get your free Wardrobe Essentials Checklist to start upgrading your wardrobe with my must-have timeless pieces. Visit this link to grab your free checklist and let's elevate your style starting today! [DIGITAL LIBRARY] Unlock your ecommerce potential and scale your business with my digital resource library at jasmenebowdry.shop! This digital library holds years of industry knowledge, insider tips, actionable insights and advanced strategies to help you scale your business, align your personal style with your message, and prepare for mass retail placement. Visit jasmenebowdry.shop and let's take your brand to the masses! AND This is produced by EPYC Media Network

Send us a Text Message.The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential.In this episode, Jordan West shares the intricate world of attribution and mixed media modeling. He addresses his shifting perspective from pure click attribution models to the value of AI models, sparking a conversation on the efficiency and reliability of tracking customer journeys. As he navigates through the complexities of different software tools and strategies, Jordan shares real-life insights and experiences to shed light on the ever-evolving landscape of ecommerce.Listen and learn in this episode!Key takeaways from this episode:The difference between attribution software and mixed media modeling, providing insights into tracking the customer journey and understanding what drives conversions.Pure click attribution models and highlights the limitations in determining the true drivers of conversions, particularly in a multi-channel marketing environment.The value of leveraging advanced AI models to make informed decisions about allocating marketing budgets and scaling ecommerce brands effectively.Exploring innovative tools such as Prescient AI is highlighted as a crucial step in understanding the impact of marketing activities across multiple channels and driving conversions.The impact of platforms like TikTok on driving traffic and conversions, underscoring the need for sophisticated tracking and analysis tools to optimize marketing strategies.The significance of utilizing tools that help ecommerce brands make data-driven, efficient decisions, especially when managing significant marketing budgets and scaling operations.Recommended Tools/Apps:Prescient AI: https://www.prescient-ai.io/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a Text Message.The pivotal importance of capitalizing on successful content, rather than constantly seeking new creative avenues. It's time to shift gears and focus on amplifying what truly works for your brand. Imagine turning one extraordinary piece of creative into a multitude of powerful hooks, each serving as a catalyst for engagement and conversion.In this episode, Jordan West shares tactical and practical ways to turn one piece of content into ten. Exploring the power of testing on Meta and TikTok, Jordan delves into the concept of creative testing and offers insights on how to effectively double down on successful traction. Unveiling a method to create multiple hook variations using a fascinating tool, Jordan's expert strategies are sure to help ecommerce brands take their marketing to the next level. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the practical ways to turn 1 piece of content into 10 pieces of content, not just for the sake of having more content, but for the purpose of testing.Emphasizes the importance of testing, specifically on Meta and TikTok, to understand what works and what doesn't.Once traction is gained in a specific area, the concept of creating "parent and child" relationships is discussed. This involves doubling down on successful strategies rather than constantly creating new ones.Highlights the use of a special internal tool for competitive analysis and insights, which aids in creating effective content and ads.The 322 method for testing hook variations, headlines, and ad copy to identify what resonates with the audience.Recommends utilizing emotional IDs and seeking a tool called Chi GPT to generate new hooks based on emotional elements for testing and iteration.Recommended Tools/Apps:Foreplay: https://www.foreplay.co/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful Dive in: [04:21] TV advertising accessible to smaller brands, is beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad production after successful testing results. [14:32] Maintain consistency across platforms for effective content. [19:24] Digital channels provide some control for marketers. [23:50] Launching new TV campaign affects sales analysis. [25:31] Insider Tips from Danielle! Find the notes here: https://keepopt.com/215 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Send us a Text Message.The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience.In this episode, Jordan West gets  into the latest Shopify additions, unraveling the exciting new features that are about to revolutionize the ecommerce landscape. From combined product listings to upgraded PoS capabilities, improved analytics, and enhanced international selling services, Jordan shares his insights and enthusiasm for these game-changing developments. Listen and learn in this episode!Key takeaways from this episode:The episode discusses the latest additions to Shopify and the importance of staying updated with the new features for e-commerce merchants.The episode covers various new features, including the combined listings app, updated Shopify PoS, native store credit issuance, split shipments, and improved product taxonomy.Shopify promises better analytics with real-time data and the ability to use Shopify QL to query data inside reports.An improved interface for international selling, B2B, and retail, consolidating them into one central location, is highlighted as a plus-only feature.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Imagine mastering sales and marketing by working alongside legendary entrepreneurs like Tony Robbins and Joy Mangano; wouldn't it be fun? Today, we're thrilled to have a conversation with Martin Bispels, a marketing mastermind with over 30 years of experience in D2C marketing and business development. Martin's impressive career includes driving over $6 billion in sales and orchestrating two significant business acquisitions during his tenure at QVC. Now, he owns and operates his own e-commerce venture, Upper Park Disc Golf, while also serving as a marketing consultant and CMO for various businesses. In this episode, Jaryd and Martin dive into his extensive experience at QVC, exploring the essence of the company and the lessons he learned from influential figures in marketing and sales, such as Tony Robbins and Joy Mangano. They'll uncover the secrets behind building trust, fostering relationships, and mastering the art of selling and marketing. They also talked about Martin's transition into the M&A space, acquiring companies for QVC, and eventually moving on to establish his own marketing consultancy firm. They'll discuss his journey of acquiring Upper Park Disc Golf, starting from zero inventory and sales and scaling it to seven figures in just 18 months. Martin shares his insights on due diligence, the importance of core values, and the strategies that fueled his success.  Join us in this episode as we tap into Martin Bispels' wealth of knowledge and uncover the strategies that can transform your business. You're going to love this conversation!     Episode Highlights 03:45 Martin's experience in QVC 15:30 Why did Martin acquire multiple businesses? 20:30 Having an M&A mindset! 33:00 Right people, right seats 42:30 Networking is important Key Takeaways ➥ Genuine enthusiasm and honest communication about products can be more effective than aggressive sales tactics. Establishing trust with customers is essential, especially in new or unfamiliar shopping environments. ➥ Managing a business requires focusing on high-impact activities that only the owner or CEO can do. Delegating tasks to skilled team members and avoiding micromanagement are essential for sustainable growth. ➥ Establish and adhere to clear criteria for business decisions to avoid impulsive choices driven by excitement or external influences. About The Guest Martin Bispels is a marketing genius at heart, having spent over 30 years in direct consumer marketing and business development that's led to over $6 billion in sales and 2 business acquisitions for the previous company he worked for. Now he owns and operates his own e-commerce business, Upper Park Disc Golf, while still acting as a marketing consultant for various businesses.   Connect with Martin Bispels  ➥ https://www.linkedin.com/in/martinbispels/ ➥ www.upperparkdiscgolf.com     Resource Links ➥ BOB SEO Services - https://buyingonlinebusinesses.com/seo-services/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ GoDaddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV ➥ Market Muse (Content Marketing Software) - https://bit.ly/3Me39L0 ➥ Mangools (SEO tool) - https://bit.ly/3wV4hLc

Send us a Text Message.A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility.In this episode, Jordan West gets into a little hack that's been making waves from the world of TikTok. Host Jordan West brings some exciting insights on leveraging TikTok and another platform to boost your ecommerce brand's performance. Jordan also shares some upcoming projects and a unique opportunity for startup-sized ecommerce brands to get his advise. Tune in as we explore a powerful strategy to drive traffic and sales through external sources like TikTok straight to Amazon, and learn how this can elevate your product's performance and brand visibility.  Listen and learn in this episode!Key takeaways from this episode:TikTok can be used as a platform to sell products, similar to Amazon, where people come to buy products, not necessarily brand-related items.The importance of utilizing external traffic to boost sales velocity and rankings on Amazon. This can lead to improved click-through rates, more customer reviews, and better ad performance for Amazon PPC campaigns.The podcast highlights the potential of social commerce principles and influencer-driven marketing across various platforms like TikTok, Meta, and eventually YouTube shopping.The recommendation to try running specific promotions exclusively from TikTok to Amazon, leveraging the rise of influencers working with Amazon.Encouragement for listeners to consider testing the Amazon strategy discussed in the episode, either by reaching out to Upgrowth Commerce or attempting the approach independently.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness.In this episode, Jordan West walks through the different types of attribution settings and shares his insights on when to use each one. From 1-day click attribution for quick purchase decisions to 7-day click and 1-day view for longer buying cycles, Jordan provides practical tips for optimizing ad effectiveness. Tune in to gain valuable knowledge on how to align your attribution settings with your campaign goals and maximize your ad spend efficacy. Plus, learn the importance of testing and consistency when it comes to finding the right attribution setting for your brand. Listen and learn in this episode!Key takeaways from this episode:Understanding the various attribution settings available (1-day click, 7-day click, 1-day view, 7-day click 1-day view, 28-day click 1-day view) and knowing when to use them based on the product or service being marketed.Tailoring attribution settings to match the buying cycle of the product or service (short buying cycle, longer buying cycle, high consideration products).Aligning attribution settings with campaign goals and the customer journey, and constantly testing and learning to optimize ad spend efficacy.Emphasizing the importance of research, analysis, and consistency in selecting the right attribution settings for Facebook ads.Encouraging listeners to test and not just default to the same attribution settings they have used in the past, and to let Facebook know what is desired for optimal results.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Send us a Text Message.Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are.In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares insights on the power of nurturing a community, the different levels of a customer relationship, and the impact of building a community around your brand. Jordan speaks from his own experience of building brands based on the foundation of community and emphasizes the importance of allowing conversations within the community.Listen and learn in this episode!Key takeaways from this episode:Community building is essential for ecommerce brands.A community allows for two-way communication, not just broadcasting messages.Building a community where customers already gather, like on Facebook or Discord, is crucial.A strong community can lead to advocates who passionately defend and promote a brand.Responding to community feedback, even when negative, builds trust and loyalty.A successful community can lead to strong emotional connections with customers.Jordan West is considering offering formal help for brands looking to build and leverage their communities.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation.In this episode, Jordan West and Michael Diesu gets into the upcoming changes in email regulations and the impact on ecommerce brands. Michael, the cofounder and CEO of Revenue Roll, shares insights on how the changes will affect email marketing and what brands can do to adapt and thrive in this new environment. From the potential risks of spam complaints to the innovative strategies for identifying and targeting cold audiences.Listen and learn in this episode!Key takeaways from this episode:Understanding the impact of changes in email regulations and how it affects a brand's ability to send mass email blasts on their domain.Recognizing the potential risks of high spam complaint rates and the necessity to be selective and prioritize higher intent targets for email sends.Understanding the impact of exceeding spam complaint limits on a brand's email domain health, leading to emails being delivered directly to spam folders.Learning about an innovative strategy involving the use of forwarding emails through multiple domains to minimize risk and maintain main domain health.Exploring the potential for generating incremental revenue from colder audiences through incentivized email marketing, with the focus on providing value to the recipients.Emphasizing the value of a small, focused team and the strategic importance of great products and customer testimonials for business growth.Recommended Tools/Apps:Superhuman: https://superhuman.com/ Recommended Playbooks/Audiobooks:48 Laws of Power: https://www.grahammann.net/book-notes/48-laws-of-power-robert-greene 33 Strategies of War: https://www.goodreads.com/book/show/35289.The_33_Strategies_of_War The Laws of Human Nature: https://www.goodreads.com/book/show/39330937-the-laws-of-human-nature Today's Guest: Michael Diesu, the CEO and co-founder of Revenue Roll. Michael is an expert in email marketing and discusses the impact of the recent changes in email regulations, particularly from Gmail and Yahoo, on ecommerce brands. He shares how Revenue Roll assists brands in identifying anonymous website visitors and retargeting them through innovative strategies to ensure optimal email performance.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer.In this episode, Jordan West gets into the importance of ad account structure in maximizing the effectiveness of your Facebook advertising campaigns. Drawing on his vast experience and expertise, Jordan shares valuable insights on setting up your ad account for success, emphasizing the power of letting the AI do its job, understanding Facebook's machine learning platform, user experience focus, ad delivery optimization, and the significance of dynamic creative testing.Listen and learn in this episode!Key takeaways from this episode:Ad account structure matters significantly in the success of Facebook ad campaigns.Utilize the AI capabilities of Facebook by feeding the right data and optimizing ad delivery.Understand that Facebook is a machine learning platform that focuses on user experience and ad delivery optimization.Implement dynamic creative testing to find the most effective ad combinations for individual users.Emphasize broad targeting and continuous learning and improvement in ad campaigns.Use the scientific method approach in ad testing, such as the 3-2-2 method for images, headlines, and ad copies.Opt for single campaign focus with one business objective per campaign to improve campaign performance over time.Recommended Document:Upgrowth Commerce: upgrowthcommerce.com/adproblems Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West gets into the crucial topic of creative content in advertising. Jordan shares insights on analyzing creative performance, uncovering hidden gems in your ads, and optimizing your marketing effectiveness. With practical tips on key metrics to consider, such as CPM and spending.Listen and learn in this episode!Key takeaways from this episode:Importance of analyzing creative performance in ecommerce advertising campaigns. Metrics to consider when evaluating creative, such as CPM, spend, cost per result, click through rate, and conversion rate.Trusting the platform algorithms, like Facebook, to allocate spend to high-performing creatives. Benefits of continuous improvement in creative strategy and setting up regular review sessions to analyze ad performance.The significance of using AB testing to develop variations and test different elements of creative.Impact of refining landing pages to improve conversion rates.Recommended Tools/App:Motion/Thumbstop: https://motionapp.com/thumbstop Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand.In this episode, Jordan West gets into part 2 of the Facebook ad problem series, focusing on psychology-based creative approaches. He shared insights and strategies on how tapping into emotional motivators like nurturance, empowerment, and belonging can enhance ad performance.Listen and learn in this episode!Key takeaways from this episode:Understanding and implementing psychology-based creative in ads can lead to outsized results in ecommerce brands.Spending time researching customer emotions and motivators like nurturance, empowerment, esteem, belonging, safety, freedom, achievement, excitement, and empathy.Copy is crucial in ads, in addition to creative. The right combination of copy and creative can significantly impact ad performance.Place important elements in ads following the natural reading pattern (top left to bottom right) to increase click-through rates. Align images with identified emotions for maximum impact.Test emotional concepts with static ads first, then move on to animated GIFs, and finally develop full user-generated content (UGC) and professional videos that align with emotions.Segment campaigns by emotion, utilize the 3:2:2 method, and monitor performance metrics like click-through rate, engagement, conversion rate, spend, and CPM to iterate and improve creative performance.Recommended Tools/App:Chat gpt: https://chat.openai.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.Listen and learn in this episode!Key takeaways from this episode:Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.Recommended Tools/App:Popsixle: https://popsixle.com/ Elevar: https://www.getelevar.com/ UpStackified: https://www.upstackified.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales. Learn more here: Tapcart

In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times.

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.Listen and learn in this episode!Key takeaways from this episode:When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic. Going live on TikTok is recommended, and there are resources available to guide brands through the process.Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.Understand the performance and brand qualifications required to be invited to the TikTok shop mall.Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.Recommended Tools/App:Notion: https://www.notion.so/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands. Listen and learn in this episode!Key takeaways from this episode:Using a good CAPI connector (conversions API connector) to improve data accuracy, reduce data loss, and enhance campaign optimization.Understanding where the creative sits within the sales funnel, analyzing Facebook spend towards specific creatives, and utilizing metrics like frequency and CPM to assess ad performance.Letting the AI do its job, feeding the right data, identifying the right creative, and setting up a testing environment that will work from day one.Recognizing that Facebook is a machine learning platform with a user experience focus, and prioritizing ad delivery optimization to ensure relevance and efficiency.Recommended Tools/App:Elevar: https://www.getelevar.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Subsummit - led by Christopher George, Co-Founder and CEO, is the hub for subscription commerce enthusiasts. SubSummit is the world's largest gathering for DTC subscription and membership brands. It brings together industry leaders and aspiring entrepreneurs to explore the booming 2-trillion-dollar subscription industry. Whether you're already involved or looking to join, SubSummit is your go-to event for networking and learning in this thriving sector.Learn more here: Subsummit

Welcome to another exciting episode of eCommerce Fastlane. Today, we have with us Chris Panteli, the Co-Founder and CEO of Linkifi who shares his unique journey from running a fish and chip shop to revolutionizing the SEO landscape for ecommerce brands. In this episode, titled "Linkifi", Chris dives deep into the world of link building, explaining the nuances of white hat, black hat, and gray hat SEO practices, and why sticking to Google-friendly techniques is essential for lasting success.Together with our host, Steve Hutt, we'll explore how Linkifi leverages PR campaigns and platforms like HARO to earn credible media links, and why earning links organically can significantly boost your site's authority and traffic. Chris will also share real-life examples showcasing the transformative power of targeted digital PR strategies in both the UK and US markets.Stay tuned as we uncover the strategies that have helped Linkifi not only survive but thrive by creating valuable connections and driving growth for ecommerce brands in the highly competitive Shopify ecosystem. Plus, don't miss out on an exclusive 15% discount for our listeners and insights into leveraging tools like rebuy for enhancing your Shopify store's personalization. Get ready to accelerate your ecommerce journey with today's episode of eCommerce Fastlane!Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.TwitterLinkedInFacebookFor more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more. Hosted on Acast. See acast.com/privacy for more information.

Have you thought of owning an online business like an e-commerce brand? Here's your chance to learn more about the evolving landscape of running an online business. In this captivating episode, we dive into the inspiring journey of John Chen, who turned a modest investment of $7,500 into a thriving e-commerce brand valued at $500K. John Chen has bought 2 online businesses from Flippa and sold 1. Both being in the e-commerce business, he knows a lot about scaling and exiting e-commerce. Join us as John shares his strategies and lessons learned along the way, offering advice for aspiring entrepreneurs looking to navigate the world of e-commerce. They discussed the business he bought, scaled and sold, how much he bought it for, and how much he sold it for? Why did he sell it? What did he do to grow the business? What did he learn about scaling businesses that he shared with us and also implemented in his other businesses? If you want to know how to buy, scale, and exit an e-commerce brand, tune in to this episode!   Episode Highlights 02:15 - The first business John bought 06:30 - How much did he buy it for? 14:33 - Strategies in scaling an e-commerce brand 19:50 - The process of selling an online business 32:20 - Why did John sell his online business? Key Takeaways ➥  John emphasizes the importance of due diligence in understanding the business's finances. ➥ After discovering that a significant portion of sales came from personal connections, John focused on scaling the business through digital marketing strategies, primarily leveraging Facebook ads. He experimented with various methods before finding success with Facebook advertising and refining product-market fit. ➥ John advises potential sellers to focus on building a valuable business with reliable and recurring revenues, emphasizing factors that make a business attractive to buyers. He stresses the importance of understanding what buyers seek and being prepared to demonstrate the value of the business during negotiations. About The Guest John has bought 2 online businesses from Flippa and sold 1. Both being in the e-commerce business, he knows a lot about scaling and exiting e-commerce. Connect with John Chen  ➥ https://amplifycapital.us/    Resource Links ➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/ ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ GoDaddy (Website Hosting & Buying Domains) - https://bit.ly/3YiRkWV ➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P ➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.Listen and learn in this episode!Key takeaways from this episode:Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.Recommended Podcast/Audiobook:Modern Wisdom Podcast: https://chriswillx.com/podcast/ Seven Habits: https://www.franklincovey.com/the-7-habits/ Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ Today's Guest: Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.Connect and learn more about Chris and SubSummit:LinkedIn: https://www.linkedin.com/in/chrisgcertified/ Website: https://subsummit.com/ This episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

Meet Shakira Jade, a force to be reckoned with in the entrepreneurial world and a name you might find familiar. Yes, that's her real name, and while she shares it with a famous singer, Shakira's own tune is one of relentless determination and success. She embarked on her business journey at the age of 20, founding Hair Candy Hair Extensions back in 2007 from her spare bedroom. Shakira has nurtured her brand into a multi-million dollar venture. Now boasting three salon locations, a warehouse and a dedicated team of over 25, her brand has become synonymous with quality and innovation in the hair industry. Shakira's direct involvement with manufacturers to produce her own line of hair extensions and products ensures Hair Candy remains a premium brand. Shakira has developed signature hair extension methods and techniques, now taught in her education program to salons across Australia and online, further cementing her influence in the industry. Today on the podcast we talk all about: Building a 7 figure ecommerce brand from the ground up Learning to trust your team and relinquish control How Shakira went from being 200K in debt to hitting 7 figures How to build yourself out of the business Systems and processes to scale Download Shakira's scaleup guide here: https://shakirajade.myflodesk.com/scaleup Connect with Shakira: http://www.instagram.com/_shakirajadehttp://www.instagram.com/haircandyextensions WORK WITH CHRISTINE: Get direct free access - Irresistible offers your DREAM clients RUSH to Buy Book a Discovery Call with Christine here Join the waitlist for the Thrive Retreat here. Join the waitlist for the next round of ELEVATE Mastermind HERE Join the waitlist for the next round of NEXT LEVEL Mastermind HERE

Jay Davis, Founder of Pillow Cube, Cold Case Ice Cream, & Creatably, joins Retention Chronicles to discuss where to start when founding an ecommerce brand. Jay has had a vast background in marketing and he focuses on one thing - what's not going to change in 10 years, and how he can focus on that.  Jay and Mariah talk about how easy it is to get caught up in marketing trends even if they might not be the best thing for your business. Making the (wrongful) assumption that traditional marketing of the past isn't as effective as our current age of digital marketing can lead to massive missed growth opportunities. After founding many brands, Jay's biggest advice to other founders of products is to know your finances and if people will want your product. Jay shares his favorite test to run with friends and family to see if they enjoy a new product. We don't want to spoil the details, but it's one of those moments where you'll reframe how you're going about your customer testing. He also gives insight into some of his favorite customer retention plays. Jay also discusses 2024 macroeconomics of the ecommerce industry and what founders should be cautious about.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your personalized mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we'll send your free design right to your inbox! Episode Timestamps: 1:46 Entrepreneurship, marketing, and business growth. 3:58 Viral marketing strategies and industry changes. 6:33 Marketing trends and social media platforms. 10:57 Marketing trends and the importance of connecting with people. 15:30 Entrepreneurship, marketing, and finance. 19:48 Product development and market research. 25:38 Entrepreneurship, business growth, and scaling. 31:36 Entrepreneurship, business growth, and work-life balance.  38:02 Customer retention strategies and brand development.  Summary43:12 Entrepreneurship, marketing, and customer retention.

Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies. Listen and learn in this episode!Key takeaways from this episode:Overcommunicate and don't assume that the agency knows everything about your business.Provide specific goals and expectations instead of talking in generalities.Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.Avoid bringing emotions and inflammatory language into the relationship with the agency.Recognize the need for personal and business development to become more effective in working with agencies.Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.Recommended Tools/App:EOS (Entrepreneurial Operating System): https://www.eosworldwide.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode's sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope. Listen and learn in this episode!Key takeaways from this episode:Be open to new opportunities and constantly look for areas to grow and expand the business.Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.Listen and learn from others to gain valuable insights and perspectives.Utilize platforms like TikTok for marketing and communication to reach new audiences.Recommended Tools/App:Slack: https://slack.com/ Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software Recommended Podcast/Audiobook:Cutting for Stone by Abraham Verghese: https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M Today's Guest: Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings. Connect and learn more about Julie and StyldLife:LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/ Email: jfloyd@styldlife.com Website: https://www.styldlife.com/ This episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer acquisition. Listen and learn in this episode!Key takeaways from this episode:TikTok shops have the potential to revolutionize the direct-to-consumer industry.Leveraging TikTok shops can lead to influencer collaboration, content generation, and direct-to-consumer sales.The process requires intense pitch refinement, influencer negotiation, and content management.Businesses with established product-market fit and a willingness to iterate are best suited for TikTok shop integration.Recommended Tools/App:Refunnel: https://www.refunnel.com/Archive: https://archive.com/Social Snowball: https://socialsnowball.io/This episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time. We love our podcast community and listeners that we have decided to offer a free e-commerce Growth Plan for your brand! To learn more, click here: upgrowthcommerce.com/grow

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach. Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.Episode Action Items: To find more information about Maureen:WebsiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.