2X eCommerce Podcast

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Steven Duran, Head of Global Commerce Strategy at Carrier Global, to explore how the $20B climate solutions leader is revolutionizing B2B e-commerce.Steven shares:How Carrier reduced B2B e-commerce costs by 90% and cut implementation time from 12 months to 30 days using Shopify.The challenges of modernizing legacy systems (yes, fax orders are still a thing!) and creating seamless, touchless commerce experiences.Why aftermarket services and IoT (like Carrier's Abound platform) are driving massive growth opportunities.The secret behind Carrier's One Commerce Accelerator, a Shopify-powered solution that's transforming how they serve global customers.Practical advice for businesses looking to scale their B2B e-commerce operations, including the importance of customer obsession and composable tech stacks.Whether you're a small business or a global enterprise, this episode is packed with actionable insights to help you unlock the potential of B2B e-commerce.Listen now to learn how to future-proof your B2B strategy!(00:00) - Why B2B eCommerce is BOOMING – Insider Secrets from a $20B Climate Tech Giant! → Steven Duran (02:43) - Meet Steven Duran: Transforming B2B with Technology (05:09) - Carrier's B2B eCommerce Evolution (08:40) - Challenges and Innovations in B2B Commerce (13:27) - Leveraging Technology for Business Growth (22:00) - Advice for Small and Medium eCommerce Businesses (37:41) - Future Outlook and Customer Obsession Creators & Guests Kunle Campbell - Host Steven Duran - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.Click here to view the episode transcript. ★ Support this podcast ★

Matt Putra is the founder of Eightx and a seasoned fractional CFO with a proven track record of helping over 60 eCommerce and CPG brands scale profitably. With experience across the US, UK, Canada, and Australia, Matt specializes in aligning financial strategy with business goals, whether preparing for exits or navigating cash flow challenges. His innovative approach includes using scorecards and AI to maximize ROI and improve team efficiency.(00:00) - Introduction to Fulfillment Center Issues (00:22) - The Importance of Scorecards (00:34) - 2025 Business Strategies (00:55) - Podcast Introduction and Guest Welcome (01:18) - Meet Matt, the Fractional CFO (03:39) - Matt's Journey to Fractional CFO (05:33) - Global Business Insights (06:36) - Team Growth and Hiring Strategies (07:41) - Client Objectives and Business Types (10:03) - The Power of Delegation (15:08) - Scorecards vs. Dashboards (22:53) - The Role of CFOs and COOs in Business Management (23:30) - Importance of Accurate Data and Simple Systems (24:48) - Case Study: Implementing Scorecards in Large Companies (26:37) - Live Demonstration: How to Use Scorecards (29:00) - The Power of Weekly Accountability Cycles (32:56) - Preparing for 2025: Maximizing ROI and Efficiency (34:27) - Leveraging AI for Business Growth (36:21) - Practical AI Use Cases for E-commerce (40:54) - Conclusion and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the code ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Dr. Rebecca Homkes is a global high-growth strategy expert, lecturer at London Business School, and faculty member at Duke Corporate Education. With a background in economics from LSE, Rebecca advises leadership teams across industries, helping them execute breakthrough growth strategies that navigate uncertainty and deliver transformative results.(00:00) - Dr. Rebecca Homkes (01:51) - Meet Rebecca Homkes: High Growth Strategy Expert (04:52) - Understanding Breakthrough Growth (06:08) - Embracing Uncertainty as a Growth Opportunity (11:58) - Learning Velocity: The Key to Thriving (19:02) - AI and Value Creation in 2025 (23:08) - Proactive Survival Strategies (25:15) - Building a Strong Foundation for Growth (25:56) - Tracking Progress with Data Systems (26:58) - Survive Layer: Beyond the Basics (27:42) - Understanding the Reset Phase (28:22) - Reset Questions and Frameworks (31:30) - (33:19) - Setting Goals and Priorities (39:19) - Thrive: The Fun Part of Growth (43:53) - Conclusion and Farewell Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Subscribe to our Newsletter → https://subscribe.2xecommerce.com/---In this episode of the 2X eCommerce Podcast, we dive into 15 key predictions shaping the future of eCommerce in 2025. From the rise of TikTok as a discovery and shopping engine to the increasing role of AI in Meta's advertising ecosystem, host Kunle Campbell provides actionable insights for brands to stay competitive. Emerging trends like WhatsApp commerce and Google's Gemini AI are also discussed, highlighting shifts in consumer behavior, creative strategy, and platform innovations.(00:00) - Introduction and Overview (01:08) - TikTok Predictions for 2025 (03:37) - Meta's AI Advertising Revolution (11:17) - Google's AI-Powered Search (14:08) - Amazon and Marketplaces in 2025 (15:22) - Key Takeaways and Conclusion Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

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Apply to the ScaleUp Blueprint: 2025 Edition here: https://2xecommerce.notion.site/14ade6fc810c80a6b00fceedab3a9289?v=14ade6fc810c80d0944d000cffc3c811&pvs=4

In this episode of the 2X eCommerce podcast, host Kunle Campbell interviews Marin Istvanic, a partner at Inspire Brand Group, on effective strategies for scaling meta ads. Marin shares his insights on structuring, testing, and scaling ad campaigns, emphasizing the importance of product-market fit and optimal offers. He outlines best practices for sandbox testing using Adset Budget Optimization (ABO) and leveraging Advantage Shopping Plus for scaling. Marin also discusses the significance of creative quality over quantity, the use of cost caps for budget management, and how to maximize ad performance through meticulous testing and data analysis. The conversation covers Marin's journey from a freelance media buyer to an agency partner, his approach to managing client budgets, and his take on the creative vs. technical aspects of media buying. The episode concludes with practical tips for Q4 advertising and maximizing ROI during high-traffic periods like Black Friday and Cyber Monday.(00:00) - Scaling Meta Ads: An Advanced Playbook for eCommerce Growth → Marin Ištvanić (01:22) - Podcast Introduction and Guest Welcome (03:05) - Marin Istvanic's Journey into Media Buying (12:00) - The Role of Creatives in Media Buying (13:47) - Effective Offer Strategies for Better Conversion (18:10) - Agency Operations and Client Management (21:45) - Testing and Scaling Ad Campaigns (27:57) - The Power of Data in Digital Marketing (28:42) - Ad Copy Strategies and Testing (29:55) - Static Images vs. Video Ads (31:53) - Creative Diversification and Client Guidance (33:14) - Optimizing Ad Performance Metrics (35:12) - Scaling and Budget Management (42:40) - Resurrecting and Adjusting Campaigns (47:18) - Preparing for Q4 and Black Friday (50:30) - Final Thoughts and Where to Find More Tips Resources Mentioned in the EpisodeInspire Brand GroupMarin Ištvanić's agency, specializing in Meta ad campaigns for eCommerce brands.Website: Inspire Digital GroupFunnel CalculatorA custom-built Google Sheets tool Marin uses to analyze drop-off points in the customer journey and optimize funnel performance.Promised to be shared with the audience via the show notes.ABO and Advantage Shopping PlusStrategies discussed for testing and scaling ad campaigns.Advantage Shopping Plus: A simplified Meta campaign type with exclusions and cost caps.Analytics ToolsTriple Whale: Used to track key ad metrics like percentage of new visits and audience breakdowns.Northbeam: Another analytics tool for tracking ad performance and audience behavior.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Ron Shah, co-founder of Obvi, a successful collagen brand that has profitably grown to a $40 million business in just five years. Ron shares the strategic shifts from direct-to-consumer (DTC) to retail, insights on user-generated content (UGC) and community building, and the importance of lean operations. He discusses the learnings from their presence in major retailers like Walmart and emphasizes the role of micro-influencers and loyal customers in their marketing strategy. The episode offers valuable lessons on navigating the challenges of the evolving eCommerce landscape and building a profitable brand with minimal resources.(00:00) - $40M in 5 Years: The Profit-First Obvi Playbook for DTC and Retail Domination → Ronak Shah (02:50) - Ron Shah's Journey in the Supplement Industry (04:46) - Formation of Obvi and Leadership Team (07:02) - Scaling Obvi: From Startup to $40 Million (08:34) - Profitability and Lean Operations (09:10) - Leveraging Agencies and Performance Models (13:21) - Building a Strong Community and Ambassador Program (17:07) - Retail Expansion and Lessons Learned (22:37) - Customer Insights at Walmart (23:41) - Social Media Strategy for Walmart Listings (27:33) - Impact of Brand Collaborations (29:03) - The Rise of TikTok Shop (32:20) - UGC and CGC Strategies (36:21) - Content Creation and Ad Strategy (43:34) - Rapid Fire Questions (45:32) - Conclusion and Final Thoughts Resources mentioned: Insense: A platform used for sourcing creators and generating user-generated content (UGC).TikTok Shop: A growing social commerce platform that integrates shopping directly into the TikTok experience.Shopify and Shop App: Obvi uses Shopify for DTC sales and sees potential in the Shop App for social commerce innovation.SPINS and Nielsen Data: Tools for retail sales analytics, used to gather insights about performance in stores like Walmart.Books MentionedWinning Is Everything by Tim Grover: A recommended read by Ron Shah.Community ManagementObvi's Facebook Group: A 105,000-member community of loyal customers actively engaging around collagen and wellness topics.Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.2️⃣ Address Validator↳ Reduce Failed Deliveries & Boost Customer Satisfaction with Address ValidatorAddress Validator is the go-to tool for ensuring accurate deliveries every time. By validating customer addresses in real time, you can avoid costly failed deliveries, reduce shipping expenses, and provide a seamless checkout experience for your customers.With Address Validator, you can:Prevent delivery errors and save on reshipping costs.Enhance customer trust with faster, hassle-free deliveries.Automate address validation, freeing up time for your team to focus on growth.To learn more, visit AddressValidator.com.Try Address Validator Today. Your first 100 orders are free, with no credit card required—start optimizing your deliveries now.

Harnessing Neuroscience and AI for eCommerce Success with Dr. A.K. PradeepIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Dr. A.K. Pradeep, a leader in consumer neuroscience and AI, to explore how understanding non-conscious consumer data can revolutionize eCommerce operations. Dr. Pradeep delves into applying neuroscience principles like the rule of threes, converting purchase pain into pleasure, and utilizing category-busting metrics to enhance consumer engagement and conversion rates. He also discusses the significance of mass personalization in advertising and practical strategies for leveraging Gen AI to resonate with consumers on a deeper level. This episode is a treasure trove of actionable insights for eCommerce operators looking to increase sales and customer loyalty.(00:00) - How to Turn Consumer Neuroscience Insights into eCommerce Growth → Dr. A.K. Pradeep (03:01) - Dr. Pradeep's Background and Insights (14:04) - Practical Applications of Neuroscience (20:43) - Leveraging Non-Conscious Consumer Data (26:40) - Practical Application of Non-Conscious Messaging (27:51) - The Pitfalls of Mining Social Media (28:32) - Understanding and Creating Desire (35:54) - Mass Personalization at Scale (40:57) - Integrating Non-Conscious Data into Marketing (44:33) - Leveraging Sensory.AI Solutions (46:35) - Final Thoughts and Practical Steps Resources mentioned: Sensory AI: Explore Dr. Pradeep's neuroscience-powered Gen AI platform for crafting personalized marketing strategies: sensory.aiBook: Neuro AI by Dr. A.K. Pradeep: Winning the Mind of Consumers with Neuroscience Powered Gen AI – A guide to leveraging neuroscience and AI in marketing, Available on Amazon: https://amzn.to/4eMRM7TCreators & Guests Kunle Campbell - Host Dr. A.K. Pradeep - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

This episode of the 2X eCommerce Podcast, hosted by Kunle Campbell, features PR expert Gloria Chou discussing her CPR pitching method, a framework designed to help indie brands and founders gain media exposure without hefty agency fees. Gloria emphasizes the importance of credibility, point of view, and relevance in pitches, and provides practical advice for engaging journalists and media outlets. She also shares personal insights from her unconventional journey into PR and offers free resources to help entrepreneurs start their own PR efforts. The conversation highlights the value of persistent, strategic pitching and leveraging trends and seasonal relevancy to build lasting relationships with journalists.(00:00) - How to Get Your Brand in Top Media Without PR Agencies → Gloria Chou (02:29) - Gloria Chou's Journey into PR (04:47) - The Art of Cold Pitching (06:55) - Understanding Journalists' Needs (13:06) - Crafting the Perfect Pitch (17:47) - Pitching to Different Types of Publications (22:08) - Setting Up Your PR Foundation (22:40) - The Value of PR for Founders (23:29) - Effective Time Management for PR (24:25) - Identifying the Right Journalists (26:31) - Building and Maintaining Relationships with Journalists (29:21) - Delegating PR Tasks (32:54) - Leveraging Trends and Media Types (37:36) - Final Thoughts and Resources Resources mentioned: Masterclass: www.gloriachoupr.com/masterclassFreebie: www.gloriachoupr.com/giftguideProgram: www.getfeaturedaccelerator.comCreators & Guests Kunle Campbell - Host Gloria Chou - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—use the could ‘2x' when you sign up or click here.New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/Optimizing eCommerce Shipping with ShipAccel: Insights from Gitika on Streamlining OperationsIn this episode of the 2X eCommerce podcast, host Kunle Campbell converses with Gitika from ShipAccel, a new eCommerce platform launched by Pitney Bowes. They discuss how ShipAccel addresses the unique shipping needs of small to medium businesses (SMBs) and larger enterprises by offering both user interface and API solutions to streamline label printing, manage cross-border shipping, and handle returns. Gitika explains how automation and strategic technology can reduce manual tasks, increase fulfillment speed, and lower shipping costs, ultimately improving post-purchase experiences and supporting business growth. The episode provides valuable insights into optimizing eCommerce operations through smarter automated shipping solutions.(00:00) - How to Automate and Streamline Your Shipping Processes for Growth → Gitika Jain of ShipAccel (01:42) - Welcome and Episode Overview (02:58) - Interview with Gitika: Background and Role (05:00) - Challenges in E-commerce Shipping (09:40) - Boost Your Visibility with Reviews.io (11:56) - Trends in E-commerce Shipping (17:08) - ShipAccel's Unique Solutions (25:22) - Focus on SMB and Mid-Market (26:20) - Returns and Branded Tracking (29:27) - International Shipping Challenges (34:58) - Future Plans and Conclusion Resources mentioned: ShipAccel: https://www.shipaccel.com/Pitney Bowes: https://www.pitneybowes.com/Creators & Guests Kunle Campbell - Host Gitika Jain - Guest Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownotes available on: https://2xecommerce.com/podcast/ep458/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ian, the founder of Oceans, a platform that helps eCommerce brands outsource high-level roles like marketing, operations, and finance to top talent in Sri Lanka. They discuss the advantages of tapping into Sri Lanka's highly educated and skilled workforce, the impact of AI on outsourcing, and practical steps for integrating remote talent into a company's team. Ian shares insights from Oceans' experiences with over 300 clients, highlighting how businesses can scale efficiently while reducing costs.00:00 Introduction and Sponsor Message00:11 Discovering Sri Lanka's Talent Pool01:03 Leveraging Global Talent for eCommerce01:58 Welcome to the 2X eCommerce Podcast03:22 Ian's Journey to Founding Oceans05:22 The Opportunity in Global Talent10:29 Challenges and Solutions in Outsourcing16:18 Content Creation and Influencer Marketing20:38 Distribution Process in E-commerce20:56 Impact of AI on Talent Sourcing24:01 AI's Role in Productivity30:02 Hiring Sri Lankan Talent32:50 Managing Remote Teams37:28 Special Offers and ConclusionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Ian Myers - Guest

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep457/In this episode of the 2X eCommerce podcast, hosted by Kunle Campbell, guest Lachezar Voinov from LJV Media shares insights into effective ad creative strategies for eCommerce brands. The discussion covers the importance of founder story videos, problem-solution content, and strategic use of UGC and static images to boost ad performance. Lachezar highlights the success of Loop Earplugs in catering to different customer avatars and the importance of congruency between ad creatives and landing pages. The episode also discusses AI's role in media buying and creative production, with practical tips for increasing average order value (AOV) through various strategies.00:00 The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov01:14 Effective Ad Creative Strategies02:30 Meet Lachezar: Journey into eCommerce07:35 Agency Growth and Market Positioning09:27 Innovative Ad Formats for 202410:43 Boost Your Visibility with Reviews.io15:07 Customer-Centric Advertising Techniques20:40 Crafting Compelling Video Creatives25:22 Balancing Ad Creative Types for DTC Brands26:31 Optimizing Ad Concepts and Hooks28:57 Case Study: Loop Earplugs' Marketing Strategy33:43 Understanding Your Ideal Customer Profile (ICP)38:42 The Role of AI in Media Buying and Creative Strategy48:10 Maximizing AOV with Creative Strategies50:35 Wrapping Up: Key Takeaways and Final Thoughts Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Lachezar Voynov - Guest (00:00) - The Highest Impact Meta Ad Creatives Types That Are Driving Results Right Now → Lachezar Voynov (01:14) - Effective Ad Creative Strategies (02:30) - Meet Lachezar: Journey into eCommerce (07:35) - Agency Growth and Market Positioning (09:27) - Innovative Ad Formats for 2024 (10:43) - Boost Your Visibility with Reviews.io (15:07) - Customer-Centric Advertising Techniques (20:40) - Crafting Compelling Video Creatives (25:22) - Balancing Ad Creative Types for DTC Brands (26:31) - Optimizing Ad Concepts and Hooks (28:57) - Case Study: Loop Earplugs' Marketing Strategy (33:43) - Understanding Your Ideal Customer Profile (ICP) (38:42) - The Role of AI in Media Buying and Creative Strategy (48:10) - Maximizing AOV with Creative Strategies (50:35) - Wrapping Up: Key Takeaways and Final Thoughts

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ellery, the founder of NIFT, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how NIFT offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, NIFT allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Ellery shares insights into managing NIFT accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how NIFT's approach can provide a more efficient path to growth.00:00 How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer01:59 Meet Ellery: The Visionary Behind NIFT02:28 Ellery's Journey: From Tech Enthusiast to Marketing Innovator04:44 The Problem with Traditional Advertising05:54 Introducing NIFT: A Revolutionary Platform08:56 How NIFT Works: A Deep Dive13:15 Success Stories: Brands Thriving with NIFT16:35 Optimizing Your Marketing Strategy with NIFT18:57 NIFT's Unique Approach to Customer Engagement26:44 Scaling with NIFT: Opportunities for Emerging Brands37:05 Getting Started with NIFT: Tips and Offers42:07 Conclusion: Embrace the Future of Customer AcquisitionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:50) - Success Stories: Brands Thriving with NIFT (19:10) - Optimizing Your Marketing Strategy with NIFT (21:32) - NIFT's Unique Approach to Customer Engagement (29:19) - Scaling with NIFT: Opportunities for Emerging Brands (39:40) - Getting Started with NIFT: Tips and Offers (44:42) - Conclusion: Embrace the Future of Customer Acquisition

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep455/In this episode of the 2X eCommerce podcast, host Kunle Campbell delves into operational efficiency for scalable eCommerce businesses. The discussion covers the pros and cons of warehouse fulfillment vs. third-party logistics (3PL), offering insights into choosing the right 3PL partner. The episode also explores supply chain optimization, highlighting supplier sourcing, inventory management, and diversification. Automation is emphasized, with tips on automating inventory, order management, customer service, returns, supplier databases, and shipping processes. Outsourcing non-core tasks like customer service and financial management to third-party providers is recommended to focus on growth. Overall, the episode provides actionable strategies for improving profitability and scaling sustainably.(00:00) - How to Turn Your eCommerce Operations into a Profit Center → Kunle Campbell (00:14) - Introduction (01:56) - Warehouse vs. 3PL: Choosing the Right Fulfillment Strategy (04:13) - Selecting the Perfect 3PL Partner (06:08) - Boost Your Visibility with Reviews.io (08:12) - Mastering Supply Chain Optimization (11:09) - Harnessing Automation for eCommerce Success (14:50) - Outsourcing Non-Core Tasks for Growth (15:40) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by:1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep454/In this episode of the 2x eCommerce podcast, host Kunle Campbell discusses strategies for e-commerce businesses to win during the critical fourth quarter. With major retailers like Amazon, Walmart, and Target launching early holiday deals, the importance of starting sales early is emphasized. The episode offers eight actionable tips on maximizing profitability: starting early and engaging VIPs, focusing on profitability through smart discounting, understanding contribution margins, switching email and SMS campaigns to holiday mode, leveraging influencer partnerships, optimizing retargeting, enhancing Google presence through reviews, and optimizing landing pages. Additionally, it highlights post-sale retention strategies to build long-term customer relationships. The episode encourages e-commerce businesses to execute a season-long strategy for Q4 and invites listeners to subscribe for more insights.00:00 Introduction to Q4 Strategies01:20 Early Engagement and VIP Strategies02:24 Balancing Profitability with Smart Discounts04:02 Understanding Contribution Margin05:45 Maximizing Email and SMS Marketing09:42 Leveraging Influencers and Retargeting13:49 Optimizing Landing Pages and Post-Sale Retention15:19 Conclusion and Final ThoughtsConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host (00:00) - Introduction to Q4 Strategies (01:20) - Early Engagement and VIP Strategies (02:24) - Balancing Profitability with Smart Discounts (04:02) - Understanding Contribution Margin (05:45) - Maximizing Email and SMS Marketing (09:42) - Leveraging Influencers and Retargeting (13:49) - Optimizing Landing Pages and Post-Sale Retention (15:19) - Conclusion and Final Thoughts

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep453/S9 EP54:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into marketing efficiency, a critical component of growing an eCommerce business sustainably. He introduces the “PROFIT Framework,” a strategic guide designed to help businesses maximize returns on their marketing investments by focusing on profitability. Kunle breaks down each aspect of the framework, including understanding your marketing efficiency ratio (MER) and contribution margin, retargeting and demand capture, demand generation optimization, and the effective use of email and SMS marketing.The PROFIT FrameworkP: P&L Impact and Marketing Efficiency RatioUnderstanding the marketing efficiency ratio (MER) and how contribution margin plays a key role in ensuring profitability.R: Retargeting and Demand CaptureStrategies for retargeting to capture warm leads at a lower cost, and the types of content that work best for demand capture.O: Optimizing Demand Generation ActivitiesKunle discusses the importance of demand generation and how UGC, influencer content, and branded videos can fuel this process.F: Frequency and Relevance in Email and SMS MarketingThe role of segmentation, frequency, and deliverability in maximizing email and SMS marketing effectiveness.I: Integration Across Channels and ToolsHow integrating data from all departments improves the efficiency and effectiveness of marketing efforts.T: Testing and Continuous ImprovementKunle highlights the importance of continuous testing, from creative formats to landing page optimizations, ensuring ongoing improvement.(00:00) - Introduction to Scaling eCommerce in 2024 (00:46) - Maximizing Marketing Efficiency with the PROFIT Framework (02:01) - Understanding the P&L Impact on Marketing Efficiency (06:38) - Retargeting and Demand Capture Strategies (07:56) - Optimizing Demand Generation Activities (11:10) - Boosting Visibility with Reviews and Ratings (13:35) - Effective Email and SMS Marketing (17:19) - Integrating Channels and Tools for Marketing (19:43) - Continuous Testing and Iteration for Success (23:24) - Conclusion and Key Takeaways Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep451/S9 EP53:In this episode of the 2X eCommerce Podcast, host Kunle Campbell delves into the first pillar of scaling e-commerce brands: product innovation. The episode provides actionable insights on developing and refining a bestselling SKU, emphasizing the importance of market-driven product development. It covers strategies for established operators to enhance their top-performing products and advises newcomers to create minimum viable products (MVPs) to gather customer feedback. The discussion highlights the significance of understanding market demands, iterating on products, and creating a unique selling proposition (USP). Listeners are guided through creating continuous feedback loops and streamlining product lines to maintain relevance and drive growth, with real-world examples from companies like Gymshark, HiSmile, and Athletic Greens.(00:00) - Introduction to Scaling eCommerce Brands (00:17) - Deep Dive into Product Innovation (05:30) - Starting Scrappy and Gathering Data (10:22) - Refining and Testing Your Core Offering (12:58) - Leveraging Customer Reviews and Feedback (18:30) - Creating a Strong Unique Selling Proposition (USP) (22:49) - Setting Up a Continuous Feedback Loop (26:27) - Conclusion and Next Steps Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP53:In this episode of the 2x eCommerce podcast, host Kunle Campbell explores the key pillars for scaling e-commerce brands in 2024 and 2025. He discusses the importance of product innovation, efficient marketing, and streamlined operations, using examples from leading brands like Seed Health, Athletic Greens, and Mudwater. The episode dives deep into strategies for product development, community-building via influencers, retention techniques, and the role of financial literacy in achieving sustainable growth. Listeners will gain actionable insights for building and scaling high-growth e-commerce businesses.00:00 Introduction to the Three Pillars of E-commerce Growth00:36 Welcome and Episode Overview02:11 Deep Dive into Product Innovation16:01 Marketing Strategies for E-commerce Growth25:31 Operational Excellence and Financial Insights32:01 The Power of Simplicity and Focus34:03 Conclusion and Final ThoughtsConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is brought to you by: REVIEWS.ioDrive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.Get 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep450/S9 EP52:Kelley Thornton is the co-founder and CEO of Tiege Hanley, a direct-to-consumer men's skincare company that focuses on simplifying skincare for men. With a background in entrepreneurship and marketing, Kelley has led Tiege Hanley to become a multi-million-dollar business, with a significant presence in both DTC and emerging platforms like TikTok Shop. Under his leadership, the company continues to expand internationally and into wholesale channels.Here's how Tiege Hanley, the men's skincare brand, sustains bottom-line growth in a challenging market. CEO Kelley Thornton outlines the strategic steps they've taken to optimize operations, control costs, and navigate supply chain disruptions. Learn how the brand continues to drive profitability while scaling, using efficient practices and adaptive strategies tailored to market conditions. (00:00) - Introduction and Business Overview (00:08) - Challenges and Strategies in 2022 (00:18) - Google's Q4 Expectations (01:17) - Scaling a DTC Brand: Insights from Kelly Thornton (02:20) - Welcome Back, Kelly Thornton (03:40) - Operations and Logistics in Chicago (06:46) - P&L Management and Profitability (09:55) - Impact of Elections on Business (17:47) - Cost Management Strategies (23:33) - Marketing Efficiency and Channel Management (30:53) - Investment Priorities and Channel Diversification (34:47) - Diversifying Marketing Channels (35:31) - Evaluating Channel Performance (36:45) - Data-Driven Decision Making (38:47) - Customer Acquisition Strategies (42:09) - Subscription Models and Customer Experience (46:55) - Exploring New Sales Channels (53:32) - Influencer Marketing Evolution (57:53) - Future Outlook and Expansion Plans (59:30) - Final Thoughts and Advice for Entrepreneurs (01:01:46) - Conclusion and Wrap-Up Guest's Links: Website: Tiege Hanley → https://www.tiege.com/LinkedIn: Kelley Thornton → https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Creators & Guests Kunle Campbell - Host Kelley Thornton - Guest

Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.S9 EP51: Kathy (Guzmán) Galloway is the founder and CEO of The Clarity Wizard, a consultancy specializing in brand positioning. With over 20 years of experience in marketing, Kathy has worked with Fortune 500 companies and DTC brands, helping them refine their brand strategies and connect with consumers.Kathy is a firm believer in knowing your “Brand Fundamentals”— Positioning, Purpose, Mission, Values, and Identity — inside and out. Her Clarity Catalyst Workshop teaches brands how to get completely clear on what these are, and how to put them to use in the marketplace. She is a Master Teacher for SKU, the CPG Accelerator, and has shared her expertise to start up founders with 7-Eleven's Brands with Heart program and REI + Founded Outdoors' BIPOC accelerator. Guest's Links: Website: The Clarity WizardLinkedIn: Kathy (Guzmán) GallowayConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Kathy Galloway - Guest

In this episode, Kosmo Khosravi, Founder and CEO of Kosmo's Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo's Q into a leading name in the American barbecue scene.Full episode: S7:E13  |  From $500 to $50M+: The Story of Kosmos Qhttps://2xecommerce.com/podcast/ep355/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith

In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today's competitive landscape.Full episode: S7:E16.https://2xecommerce.com/podcast/ep358/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith

In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.Full episode: S9:E35 |  $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neisthttps://2xecommerce.com/podcast/ep444/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Alex Neist - Guest

In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav ShethSign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Nirav Sheth - Guest

In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space. Full episode: S9:E34.Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest

In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind.Listen to the full episode here: https://2xecommerce.com/podcast/ep433/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Sabir Semerkant - Guest

In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand's success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/

In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don't miss these valuable strategies—listen to the full episode at https://2xecommerce.com/podcast/ep424/.Creators & Guests Kunle Campbell - Host Depesh Mandalia - Guest

In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast's schedule and his personal plans. Key highlights include:- August Break: Kunle will be taking the rest of August off to recharge and spend time with family.- Importance of Rest: Emphasis on the importance of sleep and mental health.- Interim Content: Short episodes will be released every three days, featuring key clips from past episodes.- September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies.- New Newsletter: Introduction of the 'Conscious Commerce' newsletter, blending health, mindset, and commerce tips.Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights.---Creators & Guests Kunle Campbell - Host

Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth.Dylan Jahraus' Free Webinar: Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform.Sign Up here: https://etsy.dylanjahraus.com/watch(00:00) - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus (02:02) - Meet Dylan Jahraus: From Side Hustle to Six-Figure Business (03:18) - Dylan's Background and Journey to Etsy Success (04:48) - Key Takeaways from Early eCommerce Experience (06:34) - First Steps on Etsy: From Wedding Decor to Thriving Business (08:41) - Etsy's Evolution from 2016 to 2024 (10:15) - Navigating Etsy's Marketplace and Customer Expectations (21:45) - Strategies for High Revenue on Etsy (23:48) - Balanced Product Mix for High Revenue (24:29) - Importance of Product Curation (26:22) - Running an Etsy Business Without Making Products (29:41) - Optimizing Etsy Listings for Higher Conversion (34:39) - Top Categories to Sell and Avoid on Etsy (38:48) - Maximizing Customer Lifetime Value (44:43) - Final Thoughts and Resources Sign up to the 2X Newsletter:After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Moving forward, you can find all the show notes for this podcast in the 2X Newsletter. Plus, I'll share my wins and losses as an eCommerce operator, growth strategies that are working, tools I use to streamline workflows, and expert tips.Sign Up here:  https://subscribe.2xecommerce.com/subscribeCreators & Guests Kunle Campbell - Host Dylan Jahraus - Guest

Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.Guest's Links: Website: Read the Book: How I Sold a Million StarsLinkedIn: Ryan HartConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube(00:00) - How Ryan Sold a Million Stars (04:10) - Introduction to Digital Products (04:24) - From Insurance to E-commerce (05:47) - Building the First Digital Product (07:55) - The Star Dedication Concept (10:05) - Developing the Star Dedication Platform (13:58) - Launching with Groupon and Other Platforms (20:45) - Collecting Customer Feedback (21:54) - Expanding Product Offerings (23:11) - Business Growth and Exit Strategy (25:23) - Revenue and Side Business Insights (26:04) - Full-Time Job and Side Hustle (26:53) - Decision to Sell the Business (31:09) - Life After Selling the Business (32:35) - Current Ventures and Advice (37:17) - Final Thoughts and Takeaways Creators & Guests Kunle Campbell - Host Ryan Hart - Guest

Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder's work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette (01:29) - Introduction to the Episode (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble (08:18) - Exciting Services: Paid Media and SEO (09:16) - Impact of AI on Search and SEO (11:02) - SEO Strategies for eCommerce Brands (18:37) - Role of SEO Agencies in the New Era (20:47) - The Rise of Social Search Platforms (34:34) - Conversion Rate Optimization (CRO) (44:59) - Google's API Leak and SEO Insights (47:34) - Conclusion and Final Thoughts Guest's Links: Website: Galactic Fed_____________________________LinkedIn: Zach BoyetteLinkedIn: Irina PapucConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeCreators & Guests Kunle Campbell - Host Zach Boyette - Guest

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business!

In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.(00:00) - Introduction to the Episode (00:33) - The Emotional vs. Functional Debate in Advertising (01:43) - Deepesh Mandalia's Journey and Expertise (04:02) - The Evolution of Deepesh's Career (08:28) - The 5W Avatar Framework (19:47) - Stages of Awareness in Marketing (24:10) - Creating Effective Ad Campaigns (29:09) - Analyzing Ad Performance (30:16) - Analyzing Ad Effectiveness (31:00) - E-commerce Metrics and Insights (31:32) - Optimizing Instagram Ads (34:08) - Leveraging AI for Advertising (35:12) - Building AI-Powered Tools (40:45) - AI in Video and Image Creation (49:33) - Rapid Fire Questions (54:40) - Special Offer and Conclusion Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346

Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler's work focuses on leveraging personalization to drive brand loyalty and satisfaction.(00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm (01:00) - Introduction to the Podcast and Guest (02:30) - Tyler Delman's Journey to B2B Marketing (04:42) - The Importance of Branded Packaging (11:26) - Maximizing Customer Lifetime Value (15:55) - Personalization in Unboxing Experiences (20:18) - Implementing Personalized Inserts (30:17) - Conclusion and Contact Information Guest's Links:Website: UnDigital - Unboxing Experience PlatformLinkedIn: Tyler's LinkedIn ProfileLinkedIn: UnDigital's LinkedInConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Tyler Delarm - Guest

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product.Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development.The episode covers Alex's approach to market research, emphasizing the significant total addressable market for his product. He discusses the brand's rapid growth, significant partnerships with entities like the UFC and Joe Rogan, and the use of influencer marketing to drive awareness and sales. Listeners will gain insights into building a strong brand, effective advertising strategies, and leveraging personal experiences to create impactful products.(00:00) - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist (01:00) - Introduction to the 2x eCommerce Podcast (03:15) - Alex Neist's Journey: From Athlete to Entrepreneur (12:09) - The Birth of Hostage Tape (19:26) - Scaling Hostage Tape to Success (24:59) - Marketing Strategies and Brand Building (43:57) - Team Building and Company Culture (47:09) - Building a Positive Team Culture (48:16) - The Success Behind Hostage Tape (50:11) - Joe Rogan Sponsorship Journey (52:23) - Influencer Marketing Strategies (01:05:16) - The Science of Nose Breathing (01:17:37) - Retail Expansion Plans (01:23:07) - Mindset and Visualization Techniques (01:29:59) - Rapid Fire Questions Guest's Links:Website: Hostage TapeLinkedIn: Alex's LinkedIn ProfileLinkedIn: Hostage Tapes' LinkedInIG: Hostage Tape's IGConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Alex Neist - Guest Kunle Campbell - Host

In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasizes the importance of data analytics, strategic influencer selection, and detailed contract structuring to ensure campaign success.Nadia shares her journey from novice to expert, highlighting her experience in developing and executing influencer marketing strategies. She details Famesters' methodical approach to campaign creation, from initial influencer vetting to content production and performance tracking. Key performance indicators (KPIs) such as CPM (Cost Per Mille), views guarantees, and engagement metrics are examined to illustrate how brands can measure and optimize campaign effectiveness.The conversation also covers the nuances of influencer marketing across various industries, stressing the significance of audience alignment and content relevance. Nadia explains the use of advanced tools like TikTok Spark Ads for maximizing campaign reach and driving sales. The episode provides actionable insights into optimizing influencer marketing contracts to protect brand interests and ensure deliverability.Join us as we explore the technical aspects of influencer marketing, offering practical tips and strategies for leveraging social media influencers to drive significant revenue growth in eCommerce.Guest's Links:Website: Famesters: Full-service influencer marketing agencyLinkedIn: Nadia's LinkedIn ProfileLinkedIn: Famesters' LinkedInTwitter: Famesters' Twitter HandleConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle's Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Nadia Bubennikova - Guest

In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market.Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024.Chapters:Guest's Links:Website: Sam's Agency: The Moonlighters WebsiteLinkedIn: Sam's LinkedIn ProfileTwitter: Sam's Twitter HandleInstagram: Sam's Instagram HandleOther Links: none mentionedConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle's Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Sam Piliero - Guest

In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam's journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale.We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads.Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success.We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today's market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth.Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand's marketing efforts. Whether you're aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand's success.Best,KunléChapters:(00:00) - Introduction to Scaling Your Brand (01:23) - The 2x eCommerce Podcast Begins (03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert (08:56) - The Birth of The Moonlighters Agency (09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue (11:54) - Inside The Moonlighters: Agency Structure and Strategy (15:30) - Demand Generation vs. Demand Capture: Maximizing ROI (24:27) - Navigating Data Accuracy in a Post-iOS Update World (26:33) - Decoding Digital Advertising: Insights and Strategies (27:16) - Navigating Attribution Settings and Conversion Insights (27:55) - The Trustworthiness of Google Data and Attribution Windows (29:32) - The Reality of Advertising Metrics: A Case Study (31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks (32:44) - Maximizing Business Growth Through Financial Modeling (37:40) - Exploring the Potential of YouTube Advertising (40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies (45:03) - The Power of Authenticity in User-Generated Content (47:36) - Planning for a Deeper Dive: The Promise of Part Two Guest Links:Website: Sam's Agency: The Moonlighters WebsiteLinkedIn: Sam's LinkedIn ProfileTwitter: Sam's Twitter HandleInstagram: Sam's Instagram HandleOther Links: none mentionedConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests Kunle Campbell - Host Sam Piliero - Guest

In this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity for accurate financial management in business operations. Jason's insights help demystify complex accounting practices and highlight their significance in the e-commerce landscape.Jason shares his extensive background that bridges software development and retail. His journey from operating a physical store to developing accounting solutions that cater to the digital economy offers listeners a unique perspective on integrating technology with traditional business practices.The conversation also touches on the challenges and solutions related to payment reconciliation and inventory management in e-commerce. Jason emphasizes the importance of accurate financial tracking and how automation can address common issues faced by online retailers.Further, they discuss the impact of technological advancements in accounting. Jason explains how modern tools and software are streamlining financial processes, making them more efficient and less prone to error.The episode wraps up with a look at future trends in accounting technology, including the potential integration of AI and machine learning. This forecast not only paints an exciting future for e-commerce accounting but also stresses the ongoing need for businesses to adapt and innovate.Find about about Bookkeep: https://www.bookkeep.com/product-overview/?utm_source=2xecom Bookkeep is offering 2X eCommerce listeners an exclusive deal: Get your first month free! Just enter '2XEcom' in the 'How did you hear about us?' field when you sign up. If you have any questions or need additional information, we're here to help. Take advantage of this special offer to streamline your e-commerce accounting!

In today's episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand's evolution from its roots as an androgynous apparel line to becoming a beacon of inclusivity in the fashion industry.Vicky shares the initial challenges and breakthroughs that helped shape Dapper Boi, highlighting strategic shifts in product design and marketing that catered to an expanding and diverse customer base. These strategic shifts were driven by a profound commitment to making fashion accessible to everyone, beyond traditional gender norms. A significant turning point for Dapper Boi was its rebranding to fully embrace an all-gender identity, influenced by powerful customer feedback and stories that showcased the brand's transformative impact on people's lives.Listeners will also hear about the complexities of scaling a socially conscious brand within a competitive industry, tackling supply chain issues, and leveraging innovative sales techniques such as equity crowdfunding. Vicky's dedication to inclusivity provides a compelling narrative on how passion and innovation can fuse to redefine industry standards and create a space where everyone feels they belong.

In this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adapting to economic changes and consumer behavior shifts.The conversation then turns to the significance of audits for e-commerce entities aiming to secure investment and scale their operations. Bloom breaks down the audit process, emphasizing its role in strategic financial planning and the importance of a solid financial foundation for growth. He also touches on the impact of technological advancements in e-commerce, particularly how they streamline operations and enhance customer experiences.Lonnie offers advice for e-commerce ventures grappling with today's market dynamics, focusing on financial savvy, technological integration, and understanding consumer expectations. This episode distills Bloom's vast experience into valuable insights for e-commerce businesses looking to thrive in a competitive landscape. 

In today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping retail pricing strategies. Aaron's journey from consulting to entrepreneurship showcases a dedicated pursuit of optimizing pricing strategies to bolster eCommerce growth and market presence.Aaron delves into his initial forays into the pricing arena, highlighting his strategic moves and the insights gained from managing pricing at Woolworths, Australia's retail behemoth, during its crucial turnaround phase. This conversation unravels the complexity of pricing in the retail sector, emphasizing the dynamic interplay between online flexibility and brick-and-mortar challenges.A key moment unfolds as Aaron discusses ShopGrok's mission to democratize advanced pricing strategies for eCommerce businesses, spotlighting the critical role of data-driven decision-making in today's competitive landscape. Through detailed examples and personal anecdotes, Aaron illustrates the transformative impact of effective pricing strategies on customer perception, market positioning, and long-term business viability.Listeners are invited to journey with Aaron through the intricacies of eCommerce pricing, uncovering the strategic frameworks that empower businesses to navigate market complexities, optimize profitability, and enhance customer engagement. This episode is an essential listen for eCommerce entrepreneurs, marketing professionals, and anyone interested in the art and science of pricing strategy.

In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses, emphasizing the importance of effective delegation, accountability, and a focus on both sales and backend operations.The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust.Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth.Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success.

In today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the strategic use of technology and dynamic pricing to stay competitive on Amazon. Despite the challenges, ThriftBooks' innovative approach to pricing and inventory management propelled their growth, gradually shifting a significant portion of their business to their DTC platform, ThriftBooks.com.A pivotal moment came when Amazon increased their commission rates, prompting ThriftBooks to focus more intensely on their DTC channel. This strategic pivot was supported by effective use of Google advertising, email marketing, and a strong emphasis on mobile-first design, driving substantial growth in traffic and customer loyalty. The ThriftBooks loyalty program, offering points for purchases redeemable for free books, played a key role in retaining customers and encouraging repeat business.Mike also highlights ThriftBooks' commitment to environmental sustainability, saving millions of books from landfills and promoting literacy by offering affordable reading options. The discussion touches on the challenges and opportunities presented by generative AI, suggesting its potential to revolutionize e-commerce and content creation.Listeners are encouraged to explore ThriftBooks.com to discover a vast selection of used and new books, contributing to environmental sustainability while indulging their passion for reading.--- Kunle's Book

On today's episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor's advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin Shoppe, instead of just coding a website. Accepting the guesting in Vaynermedia, the startup that Gary Vaynerchuk started and had grown to become VaynerCommerce.  These experiences and meetings with people that will eventually serve as Sabir's stepping stones in his career would not have happened had he said no. From his passion, he built an approach called 8-D Method. It's a tested way of combing down every dimension of the business, addressing issues and challenges until growth comes naturally. His craft is backed by years of experience and case studies that have catapulted businesses to their potential. Countless companies have grown 2x and more and faster. It's an insightful episode as you'd hear Kunle and Sabir talk more about the dimensions and their importance, stories from Sabir's years of experience in building businesses, and tips for budding entrepreneurs. --- 

In this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation.  Bobby sheds light on Shopify's ease of use, as an important criteria for its enterprise clients, that enables marketing and operational agility; its significantly lower total cost of ownership for enterprises because of its competitive pricing and efficient implementation.  The conversation concludes with a focus on Shop Pay and its impact on performance, as well as other components of Shopify's enterprise commerce stack.  Bobby discusses how Shopify's customers are driving performance, scalability, and extending Shopify's back-office capabilities.  Bobby spoke about Shopify's ‘Leader' status in a recently published 2024 IDC MarketScape: Worldwide B2C Digital Commerce Platforms. According to the report, “Shopify will be particularly attractive to buyers looking for a multitenant SaaS digital commerce platform with a proven track record in DTC, a vast 3P ecosystem, low TCO, and built-in payments.” IDC defines Midmarket as enterprises with $100M to $500M or more in revenue. --- 

On today's episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handling of these products so consumers could enjoy the quality of their orders. Juan decided to create a delivery service that offers reliable, efficient, and personalized customer service. Along with the experience and vision that he had from working in ButcherBox, he was able  It's an interesting episode as you'd hear Kunle and Juan talk more about the perishables market, ButcherBox's and Grip's growth, the difference between frozen and refrigerated products in terms of inventory and logistics, and the profitability in the perishables space. ---