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Zach Schonbrun is a senior editor covering business and technology at The Week. His work has also appeared in The New York Times, Bloomberg Businessweek, Fast Company, ESPN the Magazine, SB Nation Longform, Vice, The Athletic, and Yahoo! Sports, among other publications. Zach is the author of The Performance Cortex, which explores the neuroscience of motor skills, and was published by Dutton/Penguin Books in April 2018. Before joining The Week, Zach covered five Final Fours, the Super Bowl, the World Series, the NBA postseason, US Open tennis and championship golf — among numerous other events — for the Times, as well as other business and sports features. Six of his articles have appeared on the front page of The New York Times. Zach received a B.A. in Economics from Syracuse in 2009 and an M.S. in Journalism from Columbia in 2011. In today’s podcast, we talk with Zach about his book, how the brain — not the body — may be responsible for athletic prowess, and the implications for future Soldiers. The following bullet points highlight key insights from our interview: Soldiers share many characteristics with performance athletes, and researchers have identified ways to chart and measure brain activations when performing athletic tasks. Thesebrain activations provide insights into who can accomplish these tasks quicker and more accurately, helping to identify standout athletes, and possibly standout Soldiers, before they ever “take the field.” Movement is a very complicated system and it’s all controlled by the brain. Artificial Intelligence researchers have created computers that can beat humans in chess and Jeopardy, but roboticists still struggle with replicating motions and movements. Those who are adept at skilled movement, like star athletes, should be considered geniuses. They are using their brains in ways that challenge their decision-making, processing, understanding, and memory. Emerging and current technology utilizing electroencephalogram (EEG) headsets for measuring brain activations is only the starting point. More sophisticated monitoring equipment and realistic simulation software will allow more in-depth tests to be conducted and more accurate readings to be collected. Neuroplasticity— the brain’s ability to reorganize itself by forming new neural connections throughout life — is much more active at a younger age, as the brain is much more pliable. Practice and training in these younger years is vital to adequately learning required tasks and completing them successfully. New recruits should get much of their complex training early in their careers. Accurately re-creating real world conditions — all real world conditions — in a training environment is absolutely essential to learning the desired task. Batting practic
Author Zach Schonbrun talks to Jon about his book, The Performance Cortex: How Neuroscience is Redefining Athletic Genius, and the powerful connection between the mind and athletic success. Schonbrun, a former New York Times sports reporter, is a senior editor covering business and technology at The Week magazine. Listen as he discusses the unexpected parallels between business and sports and what's to be learned from the compelling new world of neuroathletics.
BLTR sits down with Jason Sherwin and Jordan Muraskin, founders of deCervo and uHIT Pitch Recognition and Training App. Jason and Jordan's company deCervo was the main subject of Zach Schonbrun's book “The Performance Cortex” which examines the neurological aspects of hitting performance among baseball players and how a better understanding of the human brain can provide more insight on proprioception and split-second decision making at the plate. deCervo has been instrumental and pioneering in expanding the conversation from the “mental” aspect of the game to the “neurological” component of athletic performance. In addition to uHIT Baseball their library of training apps includes uHIT Softball and uCall for MLB and NHL Umpires and Officials.
The BLTR crew brings on a polished and professional writer, the accomplished Zach Schonbrun. Zach is currently a senior editor covering business and technology at The Week news magazine and a contributor to The New York Times. Zach is also the author of The Performance Cortex a book that explored and dived into the neuroscience of motor skills in the athlete performance industry. Long overdue, Zach's work is an important milestone in shifting the focus from the “mental” aspect of the game to the “neurological” component of athletic performance. Hosted by Jack Aylmer with co-hosts Sal and Peter LoDuca.
Summary of Episode: 2:30 – Zach’s background in sports and business journalism 5:25 – Zach’s book The Performance Cortex: how the brain impacts performance in baseball 10:55 – The biggest surprises in touring neuroscience labs around the country 15:55 – When to swing; when not to swing. 20:05 – Pattern recognition versus reaction time 25:02 – Even elite experts struggle in a new context 28:15 – Information is information, does it always inform performance? 30:50 – Why do ‘batting practice’ at 60% game speed? 32:00 – Zach’s take home message from researching the brain in high performance. 36:05 – What makes a great writer? 39:00 – The power of story-telling Zach is the author of The Performance Cortex, which explores the neuroscience of motor skills, published by Dutton/Penguin Books in April 2018. Zach has covered five Final Fours, the Super Bowl, the World Series, the NBA postseason, US Open tennis and championship golf - among numerous other events - for the Times, as well as regularly contributing coverage of New York's professional and college teams. He lives in New York City with his wife, Missy, their son, Jordan, and their dog, Luke.
Local Leaders Inspiring YouthMaloney was named Southwest Florida Coach of the Year and Conference Coach of the Year after each of those seasons at Mariner. In 1996, he was also named Gulf Coast All-Sports Coach of the Year and Boys Basketball Coach of the Year in Southwest Florida.Maloney has also been recognized for his work as a "Life Coach," most recently being featured in a New York Times article by Zach Schonbrun entitled "For the Court, a Head Coach. And for the Head Coach? A Life Coach." His network in the college and high school coaching fraternity is extensive. Current South Carolina men's basketball head coach Frank Martin mentioned Maloney during his NCAA Sweet 16 news conference and how much their friendship has meant to him.Scott Drew (Baylor), Travis Ford (St. Louis), Tim Cluees (Iona) and Tim Cohane (Buffalo retired) who all raved about not only Maloney's basketball knowledge but more importantly the phenomenal human being he is and the difference he makes in the lives of young people.We are honored to host Coach Tim Maloney and discuss his years of experience with youth and how their intimate connections map the future.
This is a long but fascinating episode that takes a deep dive into how technology is influencing human movement. Mark Mastalir is the CMO for Halo Neuroscience - a technology that is literally influencing how the brain works. Zach Schonbrun is a writer who covers the business of sports and the author of the Performance Cortex which explains how science is changing the way that athletes train and compete. This special two-interview episode begins with Mastalir explaining how Halo is using a technology called transcranial stimulation to stimulate the motor cortex in a way that can help the user improve and refine coordinated movement patterns. The second interview features Schonbrun discussing what he learned about Halo and other types of technology that are currently being studied in an effort to improve human performance. To learn more about exercise and how to design your own workout programs, invest in a copy of my book:Smarter Workouts: The Science of Exercise Made Simple My 15+ years of experience in educating personal trainers can help you identify the best exercises for your needs! Visit the sponsors of All About Fitness: TerraCore Fitness - Voted 1 of the top at-home fitness products by Men's Health! Use code AAF10 to save 10% on the purchase of a Terra Core. Check out @terracorefitness on Instagram to see all of the amazing ways you can use it to make yourself sweaty! Sandbells and Softbells by Hyperwear - 1 of the most versatile and effective products, featured in my book Smarter Workouts - Sandbells and Softbells can deliver an extensive variety of fitness results! Use code AAF10 to save 10% on the purchase of any Hyperwear product. E-mail:allaboutfitnesspodcast@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Habit vs. Skill and The 10,000 Hour Rule It was bought to my attention in an interview I did with Zach Schonbrun, author of The Performance Cortex, that habit and skill are two very different matters. Popularised by Malcolm Gladwell, the 10,000-hour rule suggests that by doing any activity repetitively one will master it. According to Andres Ericsson who has spent a lifetime studying the psychology behind expertise and human performance and the source of Gladwell's research he states that the “10,000-hour rule” is actually not a rule at all. In this episode, I explore my understanding of habit and skill and what was really discovered by Andres Ericsson in regards to the 10,000-hour rule. Enjoy!
We talk to sports and business journalist Zach Schonbrun about his new book The Performance Cortex: How Neuroscience Is Redefining Athletic Genius.
Have you ever wondered what makes top athletes like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more so successful? Is it merely an innate genius or a skill that they are born with? Zach, a successful journalist and popular sports writer, was curious and so found himself on a quest to discover what actually drives human movement and its spectacular potential. Across all sports, new theories and revolutionary technology are revealing how the brain’s motor control system works including the groundbreaking work of two neuroscientists. In this conversation, I discuss with Zach his research as he travelled the world interviewing experts on motor control.
Sports are a big part of popular culture, but how can neuroscience improve how professional sports are played? On this episode, Zach Schonbrun discussed the neuroscience of sports.
I think it was Howard Cosell who first referred to sports at the “toy department of life.” Oftentimes player performance has been put down as people say that “it’s not rocket science.” The fact is however, that we now know it is neuroscience, computer science, medical science, AI, and a whole lot more. We often talk about the game of golf as being so much inside the heads of players. But now, new research show us that this is just as true for football, basketball, and especially baseball. The metrics that drove Moneyball, have now been amplified to include new arenas of scientific data. This data may be the handicapping tools and tip sheets for the future of sports. Zach Schonbrun takes us inside this new science in The Performance Cortex: How Neuroscience Is Redefining Athletic Genius. My conversation with Zach Schonbrun:
Ben Lindbergh and Jeff Sullivan banter about Shohei Ohtani’s blister, the Braves signing Jose Bautista as a third baseman, and Oakland’s well-attended free-admission game, then talk to two authors of new books about what happens in baseball players’ brains: Zach Schonbrun, author of The Performance Cortex: How Neuroscience is Redefining Athletic Genius (11:58), and former […]
Drew Thomas and Mia Jackson are tag-teaming at Hilarities, Matt Granite shares a deal on a really cool little wireless printer, Knuckleheads in the News, Zach Schonbrun knows way more than any of us about the brain and proves it in his book "The Performance Cortex", and here's a shocker - Cheech Marin has his own cannabis line!
On this week's episode Kevin talks with the Chicago Tribune's Paul Sullivan (7:18) about the Cubs and White Sox, and all the postponements around baseball. Then Kevin talks with Zach Schonbrun (24:02) about his new book, "The Performance Cortex: How Neuroscience is Redefining Athletic Genius."
The scouts claimed that Steph Curry was too slow-footed and unathletic to play in the pros. But maybe they should have asked a neuroscientist? Will and Mango talk to Zach Schonbrun, author of The Performance Cortex, to understand why darts is so hard, how your skin helps you play sports, whether tennis stars are actually math geniuses and why Shaq had such a tough time mastering that free throw. Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers