Advance Copy

St Rose founder, Belinda Smith, saw a space in the fragrance market for a conscious, luxurious and long-wearing fragrance brand rooted in the art of nature, and set out to steer the industry towards a transparent and gentler future. We speak to Belinda about the realities of crafting your own brand and why giving back and looking at things holistically is key to the sustainability conversation.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Belinda Smith, St RoseInterview Transcript: Advance Copy  Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

Amrit Kumar and Mriga Kapadiya, co-founders of Delhi-based NorBlack NorWhite, discuss how India's rich textile heritage instantly caught their attention, why the trade show format didn't work for their brand, and how they grew NorBlack NorWhite to being a cultural platform and creative studio. This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Mriga Kapadiya and Amrit Kumar, NorBlack NorWhiteInterview Transcript: Advance Copy Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda 

Strategic brand management consultant Thalia Tserevegou established TT CoLLECTIVE to share her holistic vision with a multitude of value-aligned fashion brands. She takes us through her learnings on how to build modern, conscious fashion companies in an ever-more turbulent market and shares with us the moment she decided to step back and pursue more balance and purpose.  This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Thalia Tserevegou, TT CoLLECTIVEReferences: Advance Copy Episode 6, How to Withdraw from Discounting FashionInterview Transcript: Advance CopyMusic & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda 

Babaà is a family-owned knitwear brand. From organic cotton farmers in the south of Spain, the shepherds and yarn spinners in the north, and the multi-generational factory in Barcelona to the brand's hub in Madrid; babaà's founder Marta Bahillo is a champion of the Spanish knitwear industry. We speak with Marta about her unique value system, decision to focus on direct-to-consumer and supporting ecological innovation. This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Marta Bahillo, babaàReferences: Violet Sessions podcast episode 23 with Marta Bahillo and Claire PtakInterview Transcript: Advance Copy Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

Artisanal soap brand ORRIS is rooted in holistic plant-based practices and artistic collaborations. Questioning their careers in fashion the founders, Lani Le Berre and Kenneth Koo, acted on an instinct and created a series of cold-pressed soaps that truly serve our skin. We look at how independent brands can pave the way for sustainable business models, tackle issues of waste and resist the pressure to perpetually bring out new products.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.BOOK: Dissolving the Ego of FashionGuest: Lani Le Berre and Kenneth Koo, ORRISMusic & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

Desert Vintage stands out with its graceful nomadic style and a contemporary point of view. Co-owners Salima Boufelfel and Roberto Cowan discuss their introduction to the world of vintage and the twist of fate that led them to inherit a much-cherished local business. Speaking from the store's hometown Tucson, Arizona and New York, they reflect on the multitude of skills it takes to reinvent a business and the significance of supportive retail communities.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Salima Boufelfel and Roberto Cowan, Desert Vintage Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

With precisely engineered handbags made using state-of-the-art Italian craftsmanship, Advene has grown steadily since launch thanks to close relationships with its customers and mentors. We speak to the brand's founders, Yijia Wang and Zi Xuan. This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Advene, Yijia Wang and Zi XuanMusic & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda 

South Africa native Lukhanyo Mdingi started his namesake fashion label in 2015, growing a creative universe dedicated to human relationships ever since. We discuss the importance of love and patience in establishing a purposeful fashion brand.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Lukhanyo Mdingi Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

Boutique skincare brand ROWSE deconstructs complicated lotions and unrealistic advertising to bring customers natural ingredients in their purest form. Speaking from Spain, CEO Gabriela Salord and Creative Director Nuria Val share their approach to building a dynamic beauty company and explain how entrepreneurial ambition can benefit nature, people and creativity.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Gabriela Salord and Nuria Val, ROWSE Music & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

Dutch womenswear label CAES is Helen de Kluiver's exploration of slow fashion. The brand was realised from Helen's reflection on personal values and professional experiences in fast fashion. We look back on the moment when Helen took a leap of faith to pursue her vision and how CAES strives to represent ethical standards above archaic expectations of the fashion industry.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: CAES, Helen de KluiverMusic & production: Emmanuel Corre
Podcast artworks: Guillaume de Ubeda

Claudia and Isabella del Olmo and long-time collaborator Cécile Denis imagined a modern European guest house and artist residency in Casa Balandra. We discuss multiculturalism, creativity, relationships and moments of indulgence.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Casa Balandra, Claudia and Isabella del Olmo, Cécile DenisOriginal Interview: Advance Copy Music & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Badaam is the embodiment of its founder Priyanka Kaul's multi-faceted character and her wide-reaching interests. We talk about juggling two careers, the long-awaited rise of multi-cultural fashion designers and India's unmatched knowledge of natural fabrics.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Priyanka Kaul, BadaamOriginal Interview: Advance Copy Music & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Arnsdorf is a robust womenswear label comprised of an atelier, online store and bricks and mortar boutique. Founder, Jade Sarita Arnott talks about the importance of designing new processes and not being afraid to cross industry barriers.This conversation is available to enjoy as a written piece on advance-copy.com. Join our community of independent thinkers in fashion on Instagram @Advance_Copy. Guest: Arnsdorf, Jade Sarita ArnottMusic & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Austin Austin is a British line of organic body care products crafted by the father and daughter duo Richard and Bessie Austin. We discuss integrity, longevity, and the value of social media in growing a thoughtful brand.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Austin Austin, Richard and Bessie AustinOriginal Interview: Advance Copy Music & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Ilse Cornelissens, co-owner of lifestyle boutique and restaurant Graanmarkt 13, shares how a moral and financial decision to step away from discounting fashion freed up both physical and mental space to question how one becomes  a better retail business. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Graanmarkt 13, Ilse CornelissensOriginal Interview: Advance Copy Music & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Celeste Tesoriero is the ever-optimistic permaculture practitioner and Founder of the sustainability consultancy Sonzai Studios. Today, she talks about Sonzai Studios' mission to make sustainability simple, the power of working cooperatively and setting emotive goals.This conversation is available to enjoy as a written piece on advance-copy.com with specially commissioned imagery by Leif Prenzlau. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Sonzai Studios, Celeste TesorieroBook: Post-Growth Living: For an Alternative Hedonism by Kate SoperMusic & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Architect, Urban Designer and Co-Founder of Terreform ONE Mitchell Joachim is a big-picture thinker whom we've invited to reflect on retail architecture, consumerism and designing against extinction.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy. Guest: Mitchell JoachimWebsite: Terreform ONE Book: The Story of Stuff by Annie Leonard Music & production: Emmanuel CorrePodcast artworks by Guillaume de Ubeda 

Founder of Melbourne-based sleepwear and leisure brand, SUKU Home, shares her down-to-earth approach to community building. Reminiscing on her childhood in Indonesia, Christine Lafian highlights the ongoing role of the country's artisans in creating her brand's distinct voice. Christine's story shows the importance of looking back to move forward. This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: SUKU Home, Christine LafianMusic & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Value chain strategist Kristine Kim uses her knowledge to help fashion brands evaluate and improve their supply chains. Kristine brings clarity to nuanced topics of environmental and social justice and explains why workers' wellbeing is the next frontier in brand building.This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Kristine KimMusic & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

In an intimate conversation, the Founder of fashion and objects studio Après Ski discusses the ups and downs of owning an independent label and how she found joy in developing the brand by listening to her creative and energetic instincts. This conversation is available to enjoy as a written piece on advance-copy.com. Share your thoughts on this story and join our community of independent thinkers in fashion on Instagram @Advance_Copy.Guest: Après Ski, Lucia Vergara Music & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda

Welcome to Advance Copy, a space for independent thinkers in fashion. Speaking with founders of courageous companies we'll find out how they're reimagining the future of fashion. We'll go on a journey deep inside and outside the industry, to look for pragmatic ideas that will help you grow a healthy brand instinctually, in any corner of the world. Read our stories on advance-copy.com, share your thoughts and join our community of independent thinkers on Instagram @Advance_Copy.Music & production: Emmanuel CorrePodcast artworks: Guillaume de Ubeda