Autopilot Your Business - Online Marketing, Business Automation and Social Media Podcast

And that’s a wrap! Thank you so much for listening over the years.  We have enjoyed every moment. Want to stay in touch? You can find Heather here: Heather Porter Website Love You can find Andrew here: The Social Media Bloke DigiKnow Podcast   The post #124 – Our Final Goodbye Episode appeared first on Autopilot Your Business.

Do you have a blog?  You know, that area on your site where you have ongoing articles or latest news that you release?  It is such a great feature of any website because each new article can turn into a selling machine. Here’s how to sell your stuff on your site using a blog: Use... Read More The post #123 – What to Put on a Blog Post to Promote Your Products and Services appeared first on Autopilot Your Business.

Even the most creative of us can struggle with finding ideas about what to talk about online.  The great news is that there is so much amazing info out there already being shared and consumed.  You just need to know where to find content to share with your tribe. In this episode we cover 3... Read More The post #122 – How Do I Find Content to Share With My Audience? appeared first on Autopilot Your Business.

When promoting your content on your business page you might notice it is getting harder to get more engagement using Facebook. It is getting more crowded in the newsfeed and Facebook likes us to make any posts we share a website link an ad in order to show it to more people. So what can... Read More The post #121 – How to Get More Engagement Using Facebook appeared first on Autopilot Your Business.

Headlines are used everywhere, from email subject lines to sales pages to blog post titles.  If you are not writing great headlines then the chances of people engaging with your content is slim. You are about to learn how to create headlines people read! We cover: Where to use headlines 2 headline writing formulas 2 tools... Read More The post #120 – How to Create Headlines that Don’t Suck appeared first on Autopilot Your Business.

One of our favourite small business process automation tools is Process Street.  We have used it to create an entire content creation plan from researching a topic, to writing the content to distributing it. In this episode we interview Vinay Patankar, CEO of Process Street.  Want access to the same content plan we created using Process Street?... Read More The post #119 – Small Business Process Automation with Vinay Patankar appeared first on Autopilot Your Business.

If you have a website you know how hard it can be to get the traffic you need or find help to maintain your site or make the changes you want.  The keys to website success are to have ongoing support, use a blog and work out a plan to make it easy to attract... Read More The post #118 – The Keys to Website Success appeared first on Autopilot Your Business.

Social media can get overwhelming really fast for most of us…so much so that we don’t know where to start or even how to know if we are wasting our time. Here are 3 questions Andrew gets asked about how to better manage social media: How much time should I spend on social media every... Read More The post #117 – Social Media Time Management Tips appeared first on Autopilot Your Business.

Is email marketing dead? No, it’s not going anywhere! Why? We log into our social media accounts with them. We use them for our iTunes logins. We get our Google Analytics reports delivered to them. And…we sign up for updates from websites we like so they can stay in touch with us. Email is a very... Read More The post #116 – How to Write Emails That Get Opened and Read appeared first on Autopilot Your Business.

We are always on the lookout for the best and brightest business mentors and resources we can get our hands on to keep us fine-tuned in our craft of helping business owners navigate the tricky terrain of growing a business online. We wanted to share with you the people, books and podcasts we are learning from right now.  Of... Read More The post #115 – Business Mentors, Books and Podcasts We Get Inspiration From appeared first on Autopilot Your Business.

Like anything else marketing likes to follow trends.  Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space. It is so popular because it works!  The concept has been around as long as modern business and while it has used other names, the strategy and psychology behind... Read More The post #114 – How to Use Tripwire Marketing for Your Business appeared first on Autopilot Your Business.

Our computers and mobile devices are easy things to hide behind.  People can use fake names on their rude comments or forget that the comment is actually going to land in front of a real person. Have you every been at the end of some online treatment that left you thinking “REALLY? What did I do... Read More The post #113 – An Alarming Digital Trend that Needs to Stop appeared first on Autopilot Your Business.

You need to write good marketing copy to get people to buy.  You probably have been there before… you see someone selling a product you think is not that great. They have the social “likes” and seem to have an endless supply of freedom lifestyle shots on their Instagram.  Yet, you keep thinking that YOUR product is better.... Read More The post #112 – How to Write Good Marketing Copy with Bret Thomson appeared first on Autopilot Your Business.

Instagram is now one of the biggest social media platforms and is a must use tool for businesses who are selling anything online.  There are 4 key Ways to Use Instagram for Your Business and themes to keep in mind when using Instagram to grow your business. First, you need to understand the language of... Read More The post #111 – 4 Ways to Use Instagram for Your Business appeared first on Autopilot Your Business.

A successful business will no doubt have competitors and needs to constantly innovate to stand out from them.  A simple way of doing this is to see what your competitors are doing to get new business online and get ideas from those strategies to use in your own business. A start-up who is struggling to work... Read More The post #110 – How to Use What is Working for Your Competitors In Your Own Business: Interview With Joe Putnam appeared first on Autopilot Your Business.

Would you like to generate more business or interest in your brand from LinkedIn?  Make sure you cross check your profile against these 10 steps to improve your LinkedIn marketing.  LinkedIn has given you a lot of options (that many of us don’t know about) to customise your profile and write it in a way that will... Read More The post #109 – 10 Steps to Improve Your LinkedIn Marketing appeared first on Autopilot Your Business.

Getting traffic on Facebook can be challenging because it is competitive.  Did you know that as soon as you put a link in your posts to your own website or to another’s website that Facebook won’t send you a lot of free traffic?  Sure you can post images and text posts without a link and... Read More The post #108 – How to Grow Your Following on Facebook appeared first on Autopilot Your Business.

Facebook is the “largest country in the world” population wise with 1.5 billion active monthly users. Why wouldn’t you want a piece of that? The key to using it well though is knowing what to post to get a results, whether that result is more likes, more engagement, leads or even sales.  Sounds easier said... Read More The post #107 – How to use Facebook to Build Your Brand appeared first on Autopilot Your Business.

There are so many social media platforms…Facebook, Twitter, Instagram, Youtube, LinkedIn, Pinterest, Snapchat!   Each one behaves differently. Some allow you to put a link in a post and some do not.  Some rely on hashtags more than others.  If you try and do the same post across all you will fail because each one... Read More The post #106 – How to Choose the Best Social Media Platforms for Business appeared first on Autopilot Your Business.

It’s the age old question… You know you need to share content online to build your brand, but how much should you be sharing for free and when should you start charging? We will help you work out if it possible to give away too much for free, what the key differences are between both types and how... Read More The post #105 – What Content Should You Give Away and What Content Should You Sell appeared first on Autopilot Your Business.

  Are they just adding more noise or do they benefit your business? Live streaming apps like Periscope and Meerkat are all the rage and we uncover some ideas of how you might want to uses these in your business.   TRANSCRIPTION Andrew: For today’s podcast, we’re talking about live streaming video for business. For today’s episode,... Read More The post #104 – Why Live Streaming Apps Are Becoming Popular appeared first on Autopilot Your Business.

Most people build their sales funnels backwards. They start from wanting to attract leads without focusing on making sure what they are selling is what people want, or what will attract clients they want to work with. In this episode we discuss why you want to reverse engineer a funnel and how you go about... Read More The post #103 – How to Create a Sales Funnel appeared first on Autopilot Your Business.

Welcome to podcast #102! What is a website funnel? There’s been a lot of hype around it lately, so in this episode we’re checking out what it’s all about… What have Andrew McCauley & Heather Porter learnt lately? We’ve talked about the importance of optimizing your website for mobile before, but now, since Google updated... Read More The post #102 – What Is A Website Funnel? (And Why You Need One!) appeared first on Autopilot Your Business.

Welcome to episode #101! We frequently get asked about how we run our business globally, both in doing business and in how to run a global team. This week we peel back the curtains to reveal how we manage and some tips we follow… What did Andrew McCauley and Heather Porter learn this week? Heather... Read More The post #101- How To Run A Global Team appeared first on Autopilot Your Business.

Hey everyone! We’ve finally cracked episode #100! Welcome to our century where we’re delving into 100 valuable resources to grow your business! (We promise it won’t take as long as that sounds!). Firstly, after 3 years of podcasting, what have we learned? Heather Porter: Heather has learned how easy it is to reach people from... Read More The post #100 – 100 Valuable Resources To Grow Your Business appeared first on Autopilot Your Business.

Welcome to podcast #99! In this episode we’re talking about the importance of mentors – who changed our lives? For anyone who is on the path to success, good mentors play a key part! What did Heather Porter and Andrew McCauley learn this week? Heather enjoyed the whole Australia Day experience this year. When she... Read More The post #99 – The Importance of Mentors – Who Changed Our Lives? appeared first on Autopilot Your Business.

Welcome to podcast 98! Today we’re having a chat about the online marketing trends 2015 has in store. What’s growing? What’s disappearing? What’s staying the same? What have Heather Porter and Andrew McCauley learnt this week? Heather has come across a cool little tool via Duct Tape Marketing. The tool is called Process Street and... Read More The post #98 – Online Marketing Trends 2015 appeared first on Autopilot Your Business.

Happy New Year and welcome to podcast #97! We’re looking back on 2014 today – what made it great? (or not so great!). What did Heather Porter and Andrew McCauley learn this week? Heather is coming to us from London where she has been on a bit of a tour of skate parks with two... Read More The post #97 – Looking Back On 2014 appeared first on Autopilot Your Business.

Hi everyone! Welcome to podcast #96! We are talking about marketing strategies and leveraging other people for your marketing. We’ve been experimenting with a few things for a while and thought we’d share some results with you! What have Andrew McCauley and Heather Porter learnt this week? Sadly this week, the Sydney siege showed that... Read More The post #96 – Marketing Strategies: Leveraging Other People appeared first on Autopilot Your Business.

Hi everyone! Welcome to our 95th podcast! Today we are talking about the future of ecommerce as we interview special guest, Brent Shepherd. Brent is an Australian living in the US who specialises in Woocommerce and building Woocommerce products with his company Prospress. What is Woocommerce? It is a WordPress plugin which lets you run... Read More The post #95 – The Future Of Ecommerce: Interview With Brent Shepherd appeared first on Autopilot Your Business.

Welcome to podcast #94! Today we have a special guest helping us to discuss how to get the best out of LinkedIn… Matt Tindale leads the LinkedIn Marketing Solutions Teams across Australia and New Zealand. Why did Matt choose LinkedIn? Company culture and values are important. They are a very aspirational company with the aim... Read More The post #94 – How To Get The Best Out of LinkedIn: Interview With Matt Tindale appeared first on Autopilot Your Business.

Hi everyone! Welcome to our 93rd podcast! Today we’re looking at how to use Instagram to grow your business. How are people using it and what have we found in our trials? This is a great visual medium with a growing user base… What did Andrew McCauley and Heather Porter learn this week? Heather found... Read More The post #93 – How To Use Instagram To Grow Your Business appeared first on Autopilot Your Business.

Hi everyone! Welcome to podcast #92! Today we are talking about why a confused mind never buys. It’s important for your business to be clear and we have some great case studies on this… First up…   What did Andrew McCauley and Heather Porter learn this week? Andrew learnt about an update to one of... Read More The post #92 – Why A Confused Mind Never Buys! appeared first on Autopilot Your Business.

Welcome to podcast #91! Today we are talking about why paying attention to the wrong things could really cost your business (and what you should pay attention to when you decide to pay attention!). Lately we have found that a lot of business owners have struggled to move forward and have run around in circles... Read More The post #91 – How To Decide What To Learn (And What To Disregard) appeared first on Autopilot Your Business.

Hi everybody! Welcome to podcast #90! Today we are talking about the future of social media – we get asked about this a lot so we decided to share where we see it going. It’s a world that’s constantly changing! What did Andrew McCauley and Heather Porter learn this week? Andrew discovered that people are... Read More The post #90 – The Future Of Social Media appeared first on Autopilot Your Business.

Welcome to podcast #89! Today we are talking more about building a community and why it is so important for your business. What did Andrew McCauley & Heather Porter learn this week? Heather learnt about a new app that Google has released which sits on your desktop. It allows you to join hangouts from your... Read More The post #89 – More On Building A Community appeared first on Autopilot Your Business.

Hi everybody! Welcome to podcast #88, where we are talking tools to get a business not a job. Have you ever had that feeling in your business? That really you are working another job? We’ve put together some tools to help get you out of that cycle! What did Andrew McCauley and Heather Porter learn... Read More The post #88 – Tools To Get A Business Not A Job appeared first on Autopilot Your Business.

Welcome to podcast #87 everybody! Today we’re talking about how you can stop trading time for money – we’ve heard a few interesting stories lately which we’d love to share! What did Heather Porter and Andrew McCauley learn this week? Heather LOVES it when you guys reach out via social media or emails. Here’s a... Read More The post #87 – Stop Trading Time For Money! appeared first on Autopilot Your Business.

Hey there everybody! Welcome to podcast #86! It’s an essential part of any business, so today we are talking about great customer service. What did Andrew McCauley and Heather Porter learn this week? Andrew learnt of a bill recently passed by the California State Government  to prevent businesses from taking legal action against customers who... Read More The post #86 – 4 Ways To Great Customer Service appeared first on Autopilot Your Business.

Welcome to podcast #85! Why can a little knowledge be a dangerous thing? It’s something that comes up with us again and again at Autopilot Your Business, so we thought we’d delve into it… What did Andrew McCauley and Heather Porter learn this week? Andrew has been learning about a Facebook update that is being... Read More The post #85 – Why A Little Knowledge Is A Dangerous Thing! appeared first on Autopilot Your Business.

Hi everyone! Today we’re talking about copywriting tips and tricks – it’s a skill that can make all the difference for your business, whether you do it yourself or hire someone else to do it. We’ve actually just interviewed an award-winning copywriter, Dean Edelson on Make It Simple TV so make sure you check it... Read More The post #84 – Copywriting Tips and Tricks appeared first on Autopilot Your Business.

Hi everyone! Great to have you here for podcast #83! Today we are talking about how to get leads through social media.  How do you actually make it work without finding yourself falling through a worm hole where you suddenly realize you’ve wasted hours of time? What did Andrew and Heather learn this week? Andrew... Read More The post #83 – How To Get Leads Through Social Media appeared first on Autopilot Your Business.

Hi everybody! Welcome to another AYB podcast! Today we are talking about becoming famous by association – it’s a journey we’ve been on through the week and want to share with you all. What did Andrew and Heather learn this week? Heather – it’s all about having good listening skills! During the week she witnessed a... Read More The post #82 – Famous By Association appeared first on Autopilot Your Business.

Hey guys! Welcome to podcast #81! Today we are uncovering shiny object syndrome – that insidious disease which often infects entrepreneurs. What is it? Is there a cure? Could you be a victim? What did Andrew and Heather learn this week? Heather – Has been delving into split testing of different versions of the newsletter, one... Read More The post #81 – Uncovering Shiny Object Syndrome appeared first on Autopilot Your Business.

Welcome to podcast #80! This week we explore why your killer homepage could be costing you a lot of money. This has come up recently a lot so we want to clear the air and help you understand why you need to make sure traffic is directed to the right spot on your website. What... Read More The post #80 – Killer Homepage : Could Yours Be Costing You Money? appeared first on Autopilot Your Business.

In this week’s Podcast, we dig into a few of the popular online tools for business and we give our spin on how we use them to get the most out of them. What did Andrew and Heather learn this week? Heather discovered, whilst being a mentor at an event, that she had some great ideas... Read More The post #79 – Insider Tips for Online Tools for Business appeared first on Autopilot Your Business.

What online Blocks do you have? Are you stuck building your online presence? Are you putting off dealing with Social Media? Do you have little time or money to devote to building your business? In this episode we bust a few myths about building your online presence by helping you remove your online blocks. What did Andrew... Read More The post #78 – Why Your Business is Not Growing (Overcome These Online Blocks) appeared first on Autopilot Your Business.

Welcome to podcast #77 everyone! How often should I post on my blog ? How frequently should I post on social media? We get asked these questions a lot so today we are going to delve into what has been working for us lately – consistency being the key! What did Andrew and Heather learn... Read More The post #77 – How Often Should I Post On My Blog? (Or on Social Media?) appeared first on Autopilot Your Business.

Welcome to podcast #76! Today is all about not being a wanker! We bring you tips that could save your business (and ensure you’re not a wanker!). Now, we use this term with love – we’ve all been there at some point so please don’t be offended by the word! One of the themes we... Read More The post #76 – Don’t Be A Wanker! Advice That Can Save Your Business appeared first on Autopilot Your Business.

Welcome to podcast #75! Today we are dissecting social media engagement – of course this is very important if your business is to be effective on social media. Often you just need to slightly fine-tune what you are doing… What did Andrew and Heather learn this week? Andrew saw that Twitter are rolling out a... Read More The post #75 – Social Media Engagement appeared first on Autopilot Your Business.

Hello everybody! Welcome to podcast #74! Today we are talking about how to monitor your brand online – how do you keep a handle on what’s being said online about your brand? What did Andrew & Heather learn this week? Andrew learnt that Twitter are launching website tags for re-marketing. This means that where someone... Read More The post #74 – How To Monitor Your Brand Online appeared first on Autopilot Your Business.