Dental Industry Insider Podcast

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Practical Insights for Dental Executives Serious About Better Sales Results

Anita Sirianni


    • Mar 9, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 17m AVG DURATION
    • 62 EPISODES


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    Latest episodes from Dental Industry Insider Podcast

    Solving Clinician Challenges with Your Offer

    Play Episode Listen Later Mar 9, 2023 19:47


    Solving Clinician Challenges with Your Offer, Clinical Consults vs. Product Pitches Have you ever heard the phrase: Telling is not Selling? As a business coach, I have lots of experience watching people attempt to sell to clinicians. And too many people are ‘selling by telling'! This podcast is for you if you have something to offer dentists, physicians, or any healthcare clinician. We'll discuss specific ways to improve your “Presentation”, “Sales Call” or “Discovery Session”. You already know that these are HIGH IMPACT meetings with potential buyers. So, it's super important that every second of this interaction is optimized for creating lots of value to build trust and elevate your credibility and ultimately…yes, earn a new customer. So check out this episode to discover the biggest mistake made selling to clinicians and how to stand out as a trusted advisor. Follow me on Instagram, Facebook, and LinkedIn. Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. dentalindustryinsider.com/contact

    Where to Start—After a Sales Meeting, Conference or Training

    Play Episode Listen Later Feb 3, 2023 19:34


    Proven business and sales strategy for Coaches, Consultants & Clinicians changing the world—-one smile at a time! Follow me on Instagram, Facebook, and LinkedIn. Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. dentalindustryinsider.com/contact

    Tackling the Tech of Virtual Meetings

    Play Episode Listen Later Jan 18, 2023 36:12


    In the world of virtual meetings that we now live in, there are so many new platforms and devices to learn how to use! That's why I recorded this podcast: to calm your fears about using technology in virtual meetings. I'll cover the most common troubles you may face as an online facilitator and how to tackle them, the top 8 most important tech tools to help you, and so much more. Don't be intimidated by virtual meetings! I've got tips, tricks, and solutions to help your next virtual meeting go as smoothly as your in-person meetings. Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life. If you want to sell more to dentists and all dental providers, you need to check out Dental Industry SALES SCHOOL! Click here: dentalindustryinsider.com/sales-school What you'll learn from this episode How to increase your impact inside of trainings, presentations, and online meetings Follow me on Instagram, Facebook, and LinkedIn. Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. dentalindustryinsider.com/contact

    Reading and Responding to Questions

    Play Episode Listen Later Jan 4, 2023 12:18


    In today's episode of the Dental Industry Insider podcast, I'll be explaining to you how to properly read and respond to questions when speaking in front of an audience. I'll give you some valuable advice about how to establish a dialogue with your audience instead of just presenting a monologue, how to ask questions with intention, and even share some of my favorite quotes about asking questions! If you want to improve your speaking skills and audience engagement, this is an episode that you absolutely MUST listen to! Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life. If you want to sell more to dentists and all dental providers, you need to check out Dental Industry SALES SCHOOL! Click here. https://www.dentalindustryinsider.com/sales-school What you'll learn from this episode: How to uncover your audience's needs, wants, and opportunities where your product or service offerings can be of the most value The best times to ask questions and how to ask them Things you can do as a facilitator to prompt and promote more questions from your audience Follow me on Instagram, Facebook, and LinkedIn. Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. https://www.dentalindustryinsider.com/contact

    Why and When Dentists Buy

    Play Episode Listen Later Dec 21, 2022 22:56


    In today's episode of the Dental Industry Insider podcast, I'm going to talk to you about why and when dentists buy. I'll explain how to use the DISC method to properly communicate with others, how to get dentists to open their minds to the possibility of a new product, and how to adapt your behavior to become the Communication Chameleon that I know you can be. I believe in you! Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an Insider to elevate the dental industry for better health, better smiles, and better impact. Learn how to sell to all dental providers—check out Dental Industry Insider SALES SCHOOL! Click here. https://www.dentalindustryinsider.com/sales-school In this episode you'll discover: Why and when dentists buy How to adapt your approach to any personality How to improve your communication impact Follow me on Instagram, Facebook, and LinkedIn Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. https://www.dentalindustryinsider.com/contact

    Attention Grabbing During the Holidays

    Play Episode Listen Later Dec 13, 2022 28:25


    Did you know that the average American adult's attention span is only 5 minutes? Every year, it gets harder to capture and maintain an audience's attention. That's why I'm sharing with you my methods to engage your audience! In this episode, I'll explain to you the four primary challenges to capturing and keeping audience attention, six tactics to actively engage your audience, and more! I guarantee, this is insight that you won't want to miss. Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help elevate the dental industry for better health, better smiles, and a better life. If you want to sell more to dentists and all dental providers, you need to check out Dental Industry SALES SCHOOL! Click here. https://www.dentalindustryinsider.com/sales-school What you'll learn from this episode: Learn how to inspire people to action, promote participation, and move people in a way that you have never done before. Follow me on Instagram, Facebook, and LinkedIn Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. https://www.dentalindustryinsider.com/contact

    10 Steps to Making Better Decisions

    Play Episode Listen Later Nov 23, 2022 20:48


    Hey friends! In this episode of my podcast, I'm going to be telling you my 10-step process that will help you make good decisions. I can say for myself that this process has helped me make a radical change in how I make decisions, both personally and professionally. Along with this podcast, I have created a worksheet to help you with this process by writing them down, which can be found here: https://www.dentalindustryinsider.com/24 Your decision-making skills are getting stronger, so let me help push you over the edge and help you become the businessperson you're meant to be! Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life. If you want to sell more to dentists and all dental providers, you need to check out Dental Industry SALES SCHOOL! Click here: https://www.dentalindustryinsider.com/sales-school What you'll learn from this episode 10 steps to help you make good decisions Featured on the Show: dentalindustryinsider.com/24 Follow me on: Instagram, Facebook, and LinkedIn Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page: https://www.dentalindustryinsider.com/contact

    Your Productivity Acceleration Plan

    Play Episode Listen Later Oct 12, 2022 30:06


    Hello, friends! As you know, October marks the beginning of Q4, which means it's crunch time. In today's episode of my podcast, I'm going to tell you six practical steps to boost your personal productivity and help you create bigger and better results for your business or territory. So sit back, turn up the volume, and let me guide you to your greatest Q4 yet! Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life. Click here to sign up for the waitlist for the next round of my Business Acceleration MasterMIND workshop. https://www.dentalindustryinsider.com/business-acceleration-mastermind If you want to sell more to dentists and all dental providers, you need to check out Dental Industry SALES SCHOOL! Click here. https://www.dentalindustryinsider.com/sales-school What you'll learn from this episode Six practical steps to boost your personal productivity and help you create bigger and better results for your business or territory Featured on the Show: My master class on how to leverage a lunch and learn can be found at dentalindustryinsider.com/sales-school Read “Miracle Morning” book by Hal Elrod https://miraclemorning.com/ Follow me on Instagram, Facebook, and LinkedIn Submit a Comment or Question: If you'd like to submit a comment or question, visit my contact page. https://www.dentalindustryinsider.com/contact

    #22 Impeccable Intentional Integrity

    Play Episode Listen Later Sep 28, 2022 25:44


    Time is the #1 reason small business owners feel like they aren't getting the desired results. Does this sound familiar? In this episode, I will tell you about what I like to call “self-management.” Instead of blaming the clock, hold yourself accountable to follow through with your goals to build trust with yourself and strengthen your emotional integrity. After all, we are the only species capable of self-reflection…let's start using it to set an intention for creating the results we want! Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life. Do you want to improve your business? Attend my FREE web workshop on September 30, 2022, at 11:00 am ET/8:00 am PT, and learn to fix any problem in your business. References: FREE web workshop

    #21 Are You Stuck In A Rut?

    Play Episode Listen Later Sep 13, 2022 15:51


    Are you scrolling for hours using social media? Are you under-earning? Has it been a while since you last conducted a consult or a discovery call? You may be stuck in a rut! In this episode of the Dental Industry Insider podcast, I will explain five signs that you might be stuck in a rut. But worry not! Your circumstance is changeable, and I have three valuable steps to get you unstuck. Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life. Do you want to improve your business? Attend my FREE web workshop on September 30, 2022 at 11:00am ET/8:00am PT, and learn to fix any problem in your business. Register here: https://us02web.zoom.us/webinar/register/WN_qtxtFEc6RYizahuUIGKS2A References: Web Workshop on Friday September 30 @ 11:00am ET/8:00am PT

    #20: Why Customers Don't Buy

    Play Episode Listen Later Aug 17, 2022 21:05


    In this episode of the Dental Industry Insider podcast, I share my 20+ years of experience to give advice on how to get a customer to purchase your Offer. I discuss how the people on the business side of dentistry must shift their mindset, and level up to meet the needs of dental professionals. I explain how to tell if both your and the company's needs are being met, as well as how to determine if you meet your customer's needs. I also encourage listeners to evaluate their true selling effectiveness, and how to harness what they uniquely provide. This episode was recording during an interactive webinar. Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life.

    The Three Reasons That Customers Don't Buy

    Play Episode Listen Later Aug 4, 2022 19:23


    In this episode of the Dental Industry Insider podcast, Anita Sirianni, RDH, explains the three reasons that customers don't buy. Anita shares advice on how to elevate your customer's confidence and how to get them to trust your Offer, trust you, and trust themself. She explains how to use doctor's feedback to improve your company and show the doctor that you care about their opinion. She also discusses how to keep an eye on nonverbal cues that show that they're having doubts, and what to do about this. This episode was recording during an interactive webinar. *Thank you for listening to the Dental Industry Insider podcast. Visit dentalindustryinsider.com for more information on how you can become an insider and help to elevate the dental industry for better health, better smiles, and a better life.*

    Hour One-A Better Way to Tackle Your To Do List

    Play Episode Listen Later Apr 19, 2021 21:09


    As you begin another busy week, I thought you'd appreciate my latest podcast where I share a process for getting more done in less time. I rarely start each week without it because it is that helpful! So of course, I wanted to share it with you. I used to begin every Monday feeling a heavy drudgery as I stared at my calendar. The thoughts of everything that needed to get done made me want to crawl back under the covers and hide! Today, I actually look forward to this planning process I call Hour One. Dale Carnegie was spot on when he said, “One hour of planning saves 10 hours of doing.” I've found Hour One actually takes less than 60 minutes and delivers hours and hours of increased personal productivity. And, as a HUGE added bonus, I can throw my ToDo list away!

    Hour One-A Better Way to Tackle Your To Do List

    Play Episode Listen Later Apr 19, 2021 21:10


    As you begin another busy week, I thought you'd appreciate my latest podcast where I share a process for getting more done in less time. I rarely start each week without it because it is that helpful! So of course, I wanted to share it with you. I used to begin every Monday feeling a heavy drudgery as I stared at my calendar.  The thoughts of everything that needed to get done made me want to crawl back under the covers and hide! Today, I actually look forward to this planning process I call Hour One. Dale Carnegie was spot on when he said, “One hour of planning saves 10 hours of doing.” I've found Hour One actually takes less than 60 minutes and delivers hours and hours of increased personal productivity. And, as a HUGE added bonus, I can throw my ToDo list away!

    Building Buyer Interest from a Distance

    Play Episode Listen Later Feb 16, 2021 13:03


    Today's episode offers a helpful shift in mindset to adopt beliefs that fuel the actions needed to the recovery of a bigger brighter future. Won't you join us? DentalIndustryInsider.com

    Building Buyer Interest from a Distance

    Play Episode Listen Later Feb 16, 2021 13:03


    Today's episode offers a helpful shift in mindset to adopt beliefs that fuel the actions needed to the recovery of a bigger brighter future. Won't you join us? DentalIndustryInsider.com

    Creating an Annual Growth Plan

    Play Episode Listen Later Feb 5, 2021 22:36


    Creating an Annual Growth Plan

    Play Episode Listen Later Feb 5, 2021 22:36


    An Annual Results Review

    Play Episode Listen Later Jan 15, 2021 21:32


    An Annual Results Review

    Play Episode Listen Later Jan 15, 2021 21:32


    How to Deliver Bad Back Order News

    Play Episode Listen Later Sep 17, 2020 10:36


    This podcast provides practical coaching on how to manage back order situations with confidence and poise (not sheepish apologies) and demonstrates how to add more customer value while satisfying immediate needs and expectations.

    How to Deliver Bad Back Order News

    Play Episode Listen Later Sep 17, 2020 10:36


    This podcast provides practical coaching on how to manage back order situations with confidence and poise (not sheepish apologies) and demonstrates how to add more customer value while satisfying immediate needs and expectations.

    Why Everyone Needs a Coach

    Play Episode Listen Later Aug 18, 2020 14:17


    Today's podcast invites you to dance with new possibilities for yourself and the contribution you are making in life and at work.

    Why Everyone Needs a Coach

    Play Episode Listen Later Aug 18, 2020 14:17


    Today's podcast invites you to dance with new possibilities for yourself and the contribution you are making in life and at work.

    Caught in the Friends Without Benefits Zone

    Play Episode Listen Later Aug 11, 2020 11:23


    Proven business and sales strategy for dental manufacturers and distributors who want to change the world—-one smile at a time. Won't you join us? DentalIndustryInsider.com

    caught won proven friends without benefits
    Caught in the Friends Without Benefits Zone

    Play Episode Listen Later Aug 11, 2020 11:23


    Proven business and sales strategy for dental manufacturers and distributors who want to change the world—-one smile at a time. Won't you join us? DentalIndustryInsider.com

    productivity caught won proven friends without benefits
    How to Turn Up the Volume on Customer Value

    Play Episode Listen Later Jun 3, 2020 11:00


    Company representatives serve as one of the greatest value-added benefits that any company can provide its customers. This podcast offers practical steps on how to turn up the Volume on Value selling to clini-cians.

    How to Turn Up the Volume on Customer Value

    Play Episode Listen Later Jun 3, 2020 11:01


    Company representatives serve as one of the greatest value-added benefits that any company can provide its customers. This podcast offers practical steps on how to turn up the Volume on Value selling to clini-cians.

    3 Simple Steps to Bring Dead Leads Back to Life

    Play Episode Listen Later May 5, 2019 31:32


    Just because a doctor, office manager or ordering assistant wasn't ready to buy when you called on their office, doesn't mean they won't now. Use these three simple steps to bring dead leads back to life.

    3 Simple Steps to Bring Dead Leads Back to Life

    Play Episode Listen Later May 5, 2019 31:32


    Just because a doctor, office manager or ordering assistant wasn't ready to buy when you called on their office, doesn't mean they won't now. Use these three simple steps to bring dead leads back to life.

    Get Your Reps to Bring their “A Game"

    Play Episode Listen Later Feb 6, 2019 13:09


    Five Steps to Make Your Trade Shows More Productive, Profitable & a Privilege to Participate.

    Get Your Reps to Bring their “A Game"

    Play Episode Listen Later Feb 6, 2019 13:09


    Five Steps to Make Your Trade Shows More Productive, Profitable & a Privilege to Participate.    

    008: A Weekly Habit That Massively UpLevels Productivity

    Play Episode Listen Later Jan 14, 2019 24:38


    Every professional is looking for an edge, a way to get more done in less time. This podcast will introduce you to a simple process to better align your efforts with your goals and important tasks don't fall through the cracks.

    008: A Weekly Habit That Massively UpLevels Productivity

    Play Episode Listen Later Jan 14, 2019 24:38


    Every professional is looking for an edge, a way to get more done in less time. This podcast will introduce you to a simple process to better align your efforts with your goals and important tasks don't fall through the cracks.

    How to Respond to the Top Objection Reaching Dentists

    Play Episode Listen Later Nov 28, 2018 1:24


    Both reps and receptionists agree that the biggest obstacle reaching more dentists is “The doctor is not available”. This objection is the #1 most common form of resistance that every sales representative faces daily. Listen to this Sales Success Snippet for how to respond to reach more dentists more often.

    How to Respond to the Top Objection Reaching Dentists

    Play Episode Listen Later Nov 28, 2018 1:25


    Both reps and receptionists agree that the biggest obstacle reaching more dentists is “The doctor is not available”. This objection is the #1 most common form of resistance that every sales representative faces daily. Listen to this Sales Success Snippet for how to respond to reach more dentists more often.

    Getting Gatekeepers to Know, Like & Trust You

    Play Episode Listen Later Nov 28, 2018 2:05


    Human beings are naturally wired to want to help each other. Receptionistsare no different, they will help those who call on their office. As long as youuse the right approach. This Sales Success Snippet is all about winning the support and cooperation of gatekeepers, check it out HERE.

    Getting Gatekeepers to Know, Like & Trust You

    Play Episode Listen Later Nov 28, 2018 2:04


    Human beings are naturally wired to want to help each other. Receptionistsare no different, they will help those who call on their office. As long as youuse the right approach. This Sales Success Snippet is all about winning the support and cooperation of gatekeepers, check it out HERE.

    How to Sound Professional-- Not Pushy

    Play Episode Listen Later Nov 27, 2018 2:36


    Most gatekeepers say most reps are too pushy, so they block them from reaching doctors. Knowing how to approach gatekeepers assertively without being aggressive takes skill. Coaching helps to open more doors to more clinicians. Check out this Sales Success Snippet to reach more dentists professionally without burning bridges HERE.

    How to Sound Professional-- Not Pushy

    Play Episode Listen Later Nov 27, 2018 2:35


    Most gatekeepers say most reps are too pushy, so they block them from reaching doctors. Knowing how to approach gatekeepers assertively without being aggressive takes skill. Coaching helps to open more doors to more clinicians. Check out this Sales Success Snippet to reach more dentists professionally without burning bridges HERE.

    How to Follow Up after a Sales Call or Meeting

    Play Episode Listen Later Nov 26, 2018 1:56


    One of the most frustrating parts of selling is reaching a prospect after a sales call, seminar or trade show. The only thing that makes lead follow up harder is getting through gatekeepers! In this Sales Success Snippet, you'll learn an approach that builds urgency and importance for meeting with a buyer.

    How to Follow Up after a Sales Call or Meeting

    Play Episode Listen Later Nov 26, 2018 1:55


    One of the most frustrating parts of selling is reaching a prospect after a sales call, seminar or trade show. The only thing that makes lead follow up harder is getting through gatekeepers! In this Sales Success Snippet, you'll learn an approach that builds urgency and importance for meeting with a buyer.

    Why Getting Past the Gatekeeper is a Bad Idea

    Play Episode Listen Later Nov 22, 2018 1:11


    Tis the busiest time of the year: the holidays and “selling crunch time”! It's time to kick selling efforts into high gear. To help you finish 2018 strong, I have prepared “How to Get Past Dental Gatekeepers. Short and sweet solutions for working with receptionists and reaching more dentists.

    Why Getting Past the Gatekeeper is a Bad Idea

    Play Episode Listen Later Nov 22, 2018 1:10


    Tis the busiest time of the year: the holidays and “selling crunch time”! It's time to kick selling efforts into high gear. To help you finish 2018 strong, I have prepared “How to Get Past Dental Gatekeepers. Short and sweet solutions for working with receptionists and reaching more dentists.

    Building Rapport with Receptionists

    Play Episode Listen Later Nov 22, 2018 1:34


    Influence is created when others to know, like and trust you. That starts with building a positive first impression and establishing rapport. Here is a Sales Snippet training on how to build rapport with dental receptionists.

    Building Rapport with Receptionists

    Play Episode Listen Later Nov 22, 2018 1:33


    Influence is created when others to know, like and trust you. That starts with building a positive first impression and establishing rapport. Here is a Sales Snippet training on how to build rapport with dental receptionists.

    Stand Out Without Being Weird

    Play Episode Listen Later Nov 22, 2018 1:34


    A typical dentist receives 8 - 16 sales solicitation office visits and 16 – 36 telephone calls per week! Knowing how to approach an office and set yourself apart from the masses is challenging for most reps. This short and sweet Sales Success Snippet audio training will help your team make a positive first impression over the phone or in the field.

    Stand Out Without Being Weird

    Play Episode Listen Later Nov 22, 2018 1:33


    A typical dentist receives 8 - 16 sales solicitation office visits and 16 – 36 telephone calls per week! Knowing how to approach an office and set yourself apart from the masses is challenging for most reps. This short and sweet Sales Success Snippet audio training will help your team make a positive first impression over the phone or in the field.

    Back to School Back to Work

    Play Episode Listen Later Aug 25, 2018 20:57


    Instantly improve your motivation and enthusiasm for accomplishing anything using this simple, but powerful technique outlined in this episode.

    Back to School Back to Work

    Play Episode Listen Later Aug 25, 2018 20:57


    Instantly improve your motivation and enthusiasm for accomplishing anything using this simple, but powerful technique outlined in this episode.

    The 7 Biggest Mistakes Dental Sales Reps Make Getting Past Receptionists

    Play Episode Listen Later May 11, 2018 37:38


    Reaching dentists and key decision makers inside a dental office is harder than it's ever been. This podcast covers the biggest mistakes sales reps make in reaching dentists in the field or on the phone.

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