The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.
Register for the PAA Conference hereHello and welcome to this Presenter Introduction series of the Pilates Association Australia Podcast. I'm your host Bruce Hildebrand and I'm privileged to bring you this series in the lead-up to the biggest event on the Australian Pilates calendar — the 2025 PAA International Conference, taking place in Sydney this September.From September 12th to the 14th the Pilates world will gather under one roof for three incredible days of connection, education, inspiration—and movement. And as always, it's not just about the classes or the workshops—it's about the people.In this podcast series, we're shining a spotlight on the incredible presenters who will be leading sessions at the at the conference from across Australia around the world. These are the voices and minds shaping the future of Pilates, and we want you to get to know them before you step into the room with them in September.Across this series, you'll hear from master teachers, innovators, educators, researchers, and movement pioneers. We'll be sitting down with each of them to explore the themes they'll be presenting, what's lighting them up about the industry right now, and why they believe this year's conference is going to be a turning point for the Pilates community in Australia.Whether you're a studio owner, a new graduate, a teacher trainer, a passionate practitioner, this series is your chance to meet the people behind the program—to understand the “why” behind their work, and to feel more connected to the experience that's waiting for you this September.So consider this your official invitation to step inside the stories and ideas that will be unfolding across the conference weekend. It's more than just a teaser—it's a warm-up for your mind, your practice, and your professional growth.If you haven't already registered for the conference, you'll find all the details at pilates.org.au. And be sure to follow along as we release each new interview—we've got some incredible conversations! This is a moment come together to reconnect, to be inspired and to remember what makes Pilates such a powerful and enduring force Let's get started with this episode's conversation. This episode introduces Rob Carruthers who will be presenting the workshop: “ Bottom Up or Top Down?“PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
Register for the PAA Conference hereHello and welcome to this Presenter Introduction series of the Pilates Association Australia Podcast. I'm your host Bruce Hildebrand and I'm privileged to bring you this series in the lead-up to the biggest event on the Australian Pilates calendar — the 2025 PAA International Conference, taking place in Sydney this September.From September 12th to the 14th the Pilates world will gather under one roof for three incredible days of connection, education, inspiration—and movement. And as always, it's not just about the classes or the workshops—it's about the people.In this podcast series, we're shining a spotlight on the incredible presenters who will be leading sessions at the at the conference from across Australia around the world. These are the voices and minds shaping the future of Pilates, and we want you to get to know them before you step into the room with them in September.Across this series, you'll hear from master teachers, innovators, educators, researchers, and movement pioneers. We'll be sitting down with each of them to explore the themes they'll be presenting, what's lighting them up about the industry right now, and why they believe this year's conference is going to be a turning point for the Pilates community in Australia.Whether you're a studio owner, a new graduate, a teacher trainer, a passionate practitioner, this series is your chance to meet the people behind the program—to understand the “why” behind their work, and to feel more connected to the experience that's waiting for you this September.So consider this your official invitation to step inside the stories and ideas that will be unfolding across the conference weekend. It's more than just a teaser—it's a warm-up for your mind, your practice, and your professional growth.If you haven't already registered for the conference, you'll find all the details at pilates.org.au. And be sure to follow along as we release each new interview—we've got some incredible conversations! This is a moment come together to reconnect, to be inspired and to remember what makes Pilates such a powerful and enduring force Let's get started with this episode's conversation. This episode introduces Kimberley Garlick who will be presenting the workshop: “Pilates Balance Lab“.PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
Register for the PAA Conference hereHello and welcome to this Presenter Introduction series of the Pilates Association Australia Podcast. I'm your host Bruce Hildebrand and I'm privileged to bring you this series in the lead-up to the biggest event on the Australian Pilates calendar — the 2025 PAA International Conference, taking place in Sydney this September.From September 12th to the 14th the Pilates world will gather under one roof for three incredible days of connection, education, inspiration—and movement. And as always, it's not just about the classes or the workshops—it's about the people.In this podcast series, we're shining a spotlight on the incredible presenters who will be leading sessions at the at the conference from across Australia around the world. These are the voices and minds shaping the future of Pilates, and we want you to get to know them before you step into the room with them in September.Across this series, you'll hear from master teachers, innovators, educators, researchers, and movement pioneers. We'll be sitting down with each of them to explore the themes they'll be presenting, what's lighting them up about the industry right now, and why they believe this year's conference is going to be a turning point for the Pilates community in Australia.Whether you're a studio owner, a new graduate, a teacher trainer, a passionate practitioner, this series is your chance to meet the people behind the program—to understand the “why” behind their work, and to feel more connected to the experience that's waiting for you this September.So consider this your official invitation to step inside the stories and ideas that will be unfolding across the conference weekend. It's more than just a teaser—it's a warm-up for your mind, your practice, and your professional growth.If you haven't already registered for the conference, you'll find all the details at pilates.org.au. And be sure to follow along as we release each new interview—we've got some incredible conversations! This is a moment come together to reconnect, to be inspired and to remember what makes Pilates such a powerful and enduring force Let's get started with this episode's conversation. This episode introduces Sharon Michau who will be presenting the workshop: “The Three Keys “. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
Register for the PAA Conference hereHello and welcome to this Presenter Introduction series of the Pilates Association Australia Podcast. I'm your host Bruce Hildebrand and I'm privileged to bring you this series in the lead-up to the biggest event on the Australian Pilates calendar — the 2025 PAA International Conference, taking place in Sydney this September.From September 12th to the 14th the Pilates world will gather under one roof for three incredible days of connection, education, inspiration—and movement. And as always, it's not just about the classes or the workshops—it's about the people.In this podcast series, we're shining a spotlight on the incredible presenters who will be leading sessions at the at the conference from across Australia around the world. These are the voices and minds shaping the future of Pilates, and we want you to get to know them before you step into the room with them in September.Across this series, you'll hear from master teachers, innovators, educators, researchers, and movement pioneers. We'll be sitting down with each of them to explore the themes they'll be presenting, what's lighting them up about the industry right now, and why they believe this year's conference is going to be a turning point for the Pilates community in Australia.Whether you're a studio owner, a new graduate, a teacher trainer, a passionate practitioner, this series is your chance to meet the people behind the program—to understand the “why” behind their work, and to feel more connected to the experience that's waiting for you this September.So consider this your official invitation to step inside the stories and ideas that will be unfolding across the conference weekend. It's more than just a teaser—it's a warm-up for your mind, your practice, and your professional growth.If you haven't already registered for the conference, you'll find all the details at pilates.org.au. And be sure to follow along as we release each new interview—we've got some incredible conversations! This is a moment come together to reconnect, to be inspired and to remember what makes Pilates such a powerful and enduring force Let's get started with this episode's conversation. This episode introduces Lisa Simpkinson who will be presenting the workshop: “ A Cocktail of Personalities - The Personality Playbook for Instructors “. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In this episode of the podcast we're speaking with PAA President Robyn Rix to dive into the report from the Natural Therapies Review, specifically as it relates to Pilates. This review came with a recommendation that Pilates, along with six other natural therapies, should again be eligible for health fund rebates, as was the case prior to April 2019.This review has been keenly anticipated by PAA members, and we know there's a lot of interest in understanding its outcomes. It's crucial for the PAA as an Association and for individual practitioners to grasp what the latest evidence suggests about the effectiveness of Pilates.One of the goals of this podcast is to expand the conversation around the contribution the PAA aims to make to the Pilates industry, so this episode exemplifies the committee's commitment in working towards seeing the Pilates industry improve as a professional, cohesive, and supportive community that brings the joys and benefits of Pilates to as many people as possible.The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. If there's a topic or a conversation you would love to share on the podcast, we'd love to hear from you. Thanks for tuning in to this episode of the Pilates Association Australia podcast. Please leave your comments in the PAA Member Forum Facebook page and remember, for anyone who's yet to become a member, we'd love to have you put your voice forward for the benefit of progressing Pilates here in Australia.There is a membership category for every Pilates enthusiast, where the PAA provides a wide range of information, resources, and support for everything you want to know more of with Pilates. Help us expand the message of the PAA by sharing with your network of friends and colleagues today so that the Pilates community can continue to be a vibrant and inspiring network for everyone's benefit. You can become a member today by visiting the links in the show notes.For existing members, Join us on the PAA member forum Facebook page, where you'll find an ongoing supply of resources and conversations to continue supporting you and your participation and involvement with the many levels of Pilates here in Australia. The Pilates Association Australia only exists because of the contributions of the Pilates community.PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In March 2025 Robyn Rix, PAA President was interviewed by Tom Elliot on 3AW. He wished to see if she could convince him to try a Pilates class. He asked questions about the cardiovascular benefits (of course), how Pilates works and whether he should give up other exercise and only do Pilates. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In this episode of the podcast we're speaking with newly elected Vice President of the PAA, Susie Bond. One of the goals of this podcast is to expand the conversation around the contribution the PAA aims to make to the Pilates industry, so I'm looking forward to discussing with Susie her aspirations in her role as the Vice President in working towards seeing the Pilates industry improve as a professional, cohesive, and supportive community that brings the joys and benefits of Pilates to as many people as possible.The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
This season of the PAA podcast is focused on promoting the PAA Training Providers. By setting education benchmarks for Pilates training in Australia, the PAA enables prospective students to make the most informed decisions on their most suited training pathways. Each episode in the season gives the spotlight to the current Pilates Training Providers associated with the PAA.We'll be discussing important issues around training standards because at this point, Pilates in Australia is an unregulated industry- so education is key. This episode, along with other seasons of the podcast can be found on the PAA website at www.pilates.org.au.On this episode, we have Body Organics Education Director Carla MullinsThe PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:Body Organics EducationPAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Stephanie Sibel. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Susan Cottrell. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Carla Mullins. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA Course Competency Criteria standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Richard Toutounji. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Kobi Jack. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Luisa Saiter Lins and Camila Galvão. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Jakki Tobin. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Melissa Mazzarino. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Alice Evans. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Cynthia Lochard. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Alexandra Bohlinger. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Lexi Garland. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Julia Frankish. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Benjamin Rashleigh. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Ash Berry and Kimi Broadbent. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Renae Blackmore. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Katie Crane. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Robert Carruthers. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Louise Taube. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Jenni Guest. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Catherine Wilks. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
In the lead up to the PAA conference happening in August this year, we have a series of short podcast episodes to introduce each of the workshop presenters. On this episode we have Dr. Marie-Louise Bird. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. PAA standardsVisit the PAA website Find us on Facebook Join the PAA Member Forum (Members only)Find us on InstagramEmail us at support@pilates.org.au
Many Pilates instructors come from movement based backgrounds, such as sport, fitness, yoga, and dance. In this episode we welcome Vicki Attard - the creator of the My Pointe training method designed to help ballet dancers improve their pointe work technique. Vicki is internationally recognized for her many achievements and contributions to the field of dance. A professional ballet dancer, most notably revered for her career as a former Principal Artist of the Australian Ballet Vicki Attard has worked with the world's leading choreographers, dancers and dance companies and received numerous scholarships and awards. She was interim director of the Houston Ballet Academy and has assisted in the staging of many ballets and dance productions.Vicki is currently based in Sydney, where she teaches ballet to pre-professional and professional students. She regularly collaborates with dance schools and organizations as an adjudicator and guest teacher. In addition to her successful dance career and the creation of My Pointe, Vicki also co-produced My Beginner Point with Physiotherapist Lisa Howe. The focus of each of these programs is a safe dance practice approach to the instruction of pointe work that assists teachers in preparing both students who are yet to be en-pointe and those who already are to keep their feet well conditioned. This podcast episode host Daniela Di Fabio will explore the relationship between the feet and the lower limbs and the effects these have on the alignment of the body. Albeit from a ballet perspective, there are many correlations between foot conditioning for dances and foot conditioning in the Pilates Method and are transferable to the instruction of Pilates to serve as food for thought for those of us interested in foot alignment, strength and control.The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsPAA websitePAA Facebook PagePAA Member Forum
To most in the Pilates industry, Kathi Ross-Nash is an indisputable expert of Romana's lineage. Although it is true that Romana Kryzanowska was Kathi's first Pilates teacher over 40 years ago and that she studied and worked with Romana for two decades, Kathi's influence in the Pilates world is much greater. Her dedication to the work is admirable. She is, just to name a few, the creator of the Red Thread Method and the Pilates app KRN Pilates in collaboration with Balanced Body, the author of the Red Thread book series and The Little White Mat book. A mentor to many, she embraced learning from several first generation teacher and more recently completed Lolita San Miguel PMMP program. The list of her accomplishments is extensive and not just in Pilates and her passion for the Pilates Method and a deep desire to keep the legacy alive is palpable.Speaking with Kathi Ross Nash from the U.S. this interview was conducted by PAA committee member Eve Fairbairn. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsPAA websitePAA Facebook PagePAA Member Forum
This episode is dedicated to Men's Health Week and our guest is Pilates teacher Benjamin Rashleigh. Ben discusses the various benefits of Men's Health for Pilates participants. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsPAA websitePAA Facebook PagePAA Member Forum
Many Pilates business owners confess that the financial aspect of running their business is often the most challenging. Their forte lies in engaging in and teaching a movement based practice that focuses on human movement, bodily kinesthetic intelligence, and interpersonal skills. It is a far cry from number crunching and although some may be fortunate enough to be skilled in this field, others find the financial side of business operations daunting to say the least. For instructors who do not have backgrounds in business, finance or accounting, the thought of developing a business mindset and the skills needed to create and maintain a viable business can be overwhelming, especially if they have not been business owners previously. In this podcast episode we address this issue by exploring the things that should be considered when opening a Pilates studio, namely the financial considerations.Our guest on this episode is Nick Formichella, a chartered accountant based in Adelaide, who has been running his own practice BCFR Chartered Accountants for 30 years. Nick's clients have ranged from those who simply require individual tax returns to publicly listed companies. He has also worked with small to medium sized businesses. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsPAA websitePAA Facebook PagePAA Member Forum
On today's call, we have Benjamin Degenhardt. Benjamin is the founder of 360 Pilates, has been involved in Pilates and movement education for 20 years and if you've been anywhere on social media, you will have seen Benjamin's creation - the annual viral posts hashtag March MATness. In this episode we talk about the 2022 March MATness, and another creation - the Decoding Pilates workshop - since we last spoke with Benjamin on the PAA platform. This interview was delivered by a fellow PAA committee member Eve Fairbairn. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsPAA websitePAA Facebook PagePAA Member Forum
In the early stages of the podcast for the Pilates Alliance of Australasia, we wanted to lay down some foundation information. So to do that, we've a special guest today- Robyn Rix, the recently elected President of the Pilates Alliance of Australiasia. There's a lot happening in the Pilates industry and as the President of the PAA we thought there's no better person to talk through some of these key issues that the PAA is addressing at the moment.Robyn has been involved on the committee of the PAA for the past three years in her role as Treasurer on the back of their career previous to Pilates in the financial services industry, as an Actuary and involved in a range of areas of business management. Robyn holds a Bachelor of Arts in Architecture alongside her Diploma of Professional Pilates Instruction from here in Australia and is a second generation Pilates Instructor and Trainer from the Pilates Master Mentor program with Lolita San Miguel out of Florida. Robyn owns and teachers from her studio Pilates Works on the lower north shore of Sydney. One of the goals of this podcast is to expand the conversation around the contribution the PAA aims to make to the Pilates industry. So I'm very much looking forward to discussing with Robyn her aspirations in her role as President in working towards seeing the Pilates industry improve as a professional, cohesive and supportive community, that brings the joys and benefits of Pilates to as many people as possible. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.
This season of the PAA podcast is focused on promoting the PAA Professional Training Providers. By setting education benchmarks for Pilates training in Australia, the PAA enables prospective students to make the most informed decisions on their most suited training pathways. Each episode in the season gives the spotlight to the current four Professional Pilates Training Providers associated with the PAA.We'll be discussing important issues around training standards because at this point, Pilates in Australia is an unregulated industry- so education is key. This episode, along with other seasons of the podcast can be found on the PAA website at www.pilates.org.au.On this episode, we have Licensee of Polestar Pilates Australia Catherine GiannittoThe PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsPolestar Pilates AustraliaPAA websitePAA Facebook PagePAA Member Forum
PAA Series 3 Episode 6Client Sales Journey Step 5: Attending First SessionsLearn the 10 Step Pilates Client Sales JourneyPilates Business - Serving Pilates Businesses WorldwideSubscribe to the PAA PodcastPAA websitePAA Facebook PagePAA Member ForumAs long as in the previous four steps we've looked after our assets & our client's journey they will get to that point of attending the initial sessions. But if we perform the initial sale incorrectly or if the presentation wasn't reflecting what's going to happen in the studio, or if we didn't get them to inquire in the first place, then we will not have those initial sessions.You don't get a second chance to make your first impression. Shouldn't be assuming that attending is the same as booking. Dealing with the no show and late cancel.Although you've done a lot of work to get the client to this stage, they're still just a prospect. This is where your cancellation policy really comes into play. Prospective client might be paying you $5,000 over the next year and $50,000 over the next 10 years We'll just rebook that for you and we move along.You might be managing them out of being a client with you because perhaps they're not ready Cancellation policy is very well communicated The process from "hello" to "money in your pocket". The main asset is your instructors and the experience that the client will have in your studio, needs to reflect very accurately “the promise”.Promising a life-changing experience, so that needs to be reflected Is your instructor is already smiling as this prospective client first comes through your studio doors? Exceeding expectations of the client with your cancellation policy Make a fantastic connection via the instructors “area of genius”Most customer service “sucks”. Make yours better by providing: Superior, Unexpected Customer Service, Very personalized service and expectations. It's very friendly. It's very happy. It's very positive. Help educate our clientele that it's a group environment oftenWhat type of sessions do you provide for the new clients initially? Privates to semi's with a plan… and the plan is their program. Let's talk about mat work! Encourage new mat clients to go into a beginner mat course.“That conversation” with clients who have told us that they've got a healthy body, and when they get into that beginner mat work course, they don't. But ideally if we can get them to a beginner mat and then it's not only that introduction to Pilates that specifically for them [00:13:00] in either the privates or in the beginning sessions, it means there's only really two choices, so it's , pretty simple. And there's not much of an outlay of either time or money for the clients.How you deal with beginners will determine their experience, so that Being a group environment, makes it also a team environment. And if someone's coming in and affecting the culture negatively, then that's something that needs to change in some way.It becomes a process of educational or management and usually the education wins out because if you have a strong culture.If you've built a strong culture with instructors that get it, want it, and have the capacity to do it, then you're also building the same culture with your clientele, so that new client may get to the next step…the second purchase!
PAA Series 3 Episode 5 Client Sales Journey Step 4 Booking Initial Sessions Learn the 10 Step Pilates Client Sales JourneyPilates Business - Serving Pilates Businesses WorldwideSubscribe to the PAA PodcastPAA websitePAA Facebook PagePAA Member Forum[00:16] These steps meld together & rely on each other [00:51] Tuning into this entire season crucial to see big picture.[01:29] Nothing happens unless we do book those initial sessions. [02:06] Invoices are an asset to your accounting process in your business. [03:00] Session reminder auto emails are another important asset. [03:48] Use welcome email templates to help clients from the very start to create that excellent Pilates exercise habit. [05:01] A lot of technology in this episode, particularly automation.[05:43] Variety of different systems out there. [06:25] Yeah. Put out emails together. Yeah. Our workflows together to speak the language of those different groups that we have in the studio. And of course they're personalized with the names of the client . [06:49] One of the fears is that you're not able to reach a person nearly as well with technology as you can with the face-to-face. [07:09] Important to combine (appropriately) the face to face and the automated technological side. Technology can save you a lot of time on [08:01] Need to be aware of when it's important to be connecting directly over the telephone or in the studio, and when to use automations [10:02] We decided to give the clients three early cancels, even if they were late cancels so that we did not have to have distracting conversations.[10:44] You've got to respect your own time, and respect that it takes some time (for your new client) to get the culture and habits going. [12:14] Now we don't have to have that conversation …so much. [12:41] We call it “educating the client” from the word go… [13:25] Joseph Pilates respected his own time and that's probably the most important message for us that we must respect our own time. [14:07] You don't want your instructors having those conversations. [14:35] If they're “no showing” (regularly) then perhaps you're better off with helping other clients in any case.[15:08] Striking a balance so it works for your business, clients and staff [15:31] Will show some of those assets around the cancellation policy in the video, so people can see the sort of wording that we have with our policies and the sort of assets that we use to reinforce (the desirable actions).[15:52] We're not perfect and neither are our clients of course, but everyone's trying to do the right thing …mostly. [16:22] Booking of the initial sessions leads on to the next step, “attending initial sessions”. Two steps are very much interlinked, with some similar assets [17:21] Getting this process right is really a worthwhile as it paves the way for a long lasting loyal relationship with your clients.[18:03] We call them assets because they're things that you will use again and again, to save you time to create an excellent relationship with your clients
Pilates Alliance Podcast Season 5, Episode 02: Angelina CetinIn this season of the Pilates Alliance Podcast series, Daniela Di Fabio from the Pilates Alliance of Australasia (PAA) is speaking with some of our student members.Today Daniela is joined by Angelina Cetin from Melbourne. Angelina is currently studying the Diploma of Professional Pilates Instruction with National Pilates Training and is also a Primary School teacher.[00:01:37] Angelina explains what drew her to the Pilates Method and that a lot of the motivation in doing the diploma was for personal growth and development to understand it from a deeper level. [00:02:32] For Angelina some of the highlights of the course have the faculty members with their variety of backgrounds and perspectives.[00:02:58] Daniela asks about the aspects of the study that Angelina is most drawn to.[00:03:52] Angelina describes some of her mentors and sources of inspiration - Rael Isacowitz and the Franklin Method. [00:04:24] Studying and practicing with the other students in the course has also been a help. [00:04:56] Angelina relates how being a primary school teacher has influenced her Pilates teaching. [00:05:49] Angelina's aha moment [00:06:31] Daniela asks Angelina for her thoughts on online education and classes versus face-to-face interaction. [00:08:38] Angelina shares her study obstacles. [00:10:15] Angelina talks about her opportunities to practice teaching. [00:10:53] Daniela wonders how Angelina uses her student membership. [00:11:56] Angelina describes two workshops from the PAA 2021 Conference that stood out for her. Become a member of the PAA. For members, join us on the PAA Member Forum Facebook page, where you'll find an ongoing supply of resources and conversations to continue supporting you and your participation and involvement in the many levels of Pilates here in Australia. Thanks for tuning in to this episode of the Pilates Alliance podcast. Please leave your comments on the Pilates Alliance Members Forum Facebook page, and remember for anyone who is yet to become a member, we'd love to have you put your voice forward for the benefit of progressing Pilates here in Australia.
PAA - Client Sales Journey – Ep 4 Step 3 - Initial SaleLearn the 10 Step Pilates Client Sales JourneyPilates Business - Serving Pilates Businesses WorldwideSubscribe to the PAA Podcast PAA websitePAA Facebook PagePAA Member Forum[00:00:33] Free videos, showing more detail of 10 step sales journey are accessible on the “Pilates Business” website www.pilatesbusiness.com.au [00:00:57] Definitely not a sale until there's a transaction. The importance of this step is the commitment that the client makes to you the business.[00:01:16] Because we make a huge commitment, with studio space, equipment & the instructors that are so well qualified. The client needs to say, yes, I'm ready to go. And to do that, they need to pay money.[00:01:37] We ask for payment upfront and in advance of attending the studio.[00:02:46] A step that many Pilates businesses do get a little bit wrong [00:03:11] If you're not going to get the commitment that way, then you are risking losing people at that point [00:04:39] Maybe it doesn't feed the Baby! [00:04:56] A scripting process allows salespeople to know the order of the conversation, including where to asking for the money and how. [00:09:05] Increasing expectations from clients to have systems in place. [00:10:50] A trip to Melbourne or … a trip to Canberra? [00:11:34] Sensing a bit of potential overwhelm from listeners…. [00:11:51] A step by step process to build these assets gradually over time. [00:12:20] Start with automations that are going to save you the most time [00:12:43] Engage with a system that follows a logical step-by-step, rather than having to dive in headfirst, not knowing where to start. [00:13:12] Objective is to help the industry identify their most important asset needs, where they might want to put some automation in to save so much time. It doesn't happen all at once…definitely not![00:15:51] These assets help studio owner's peace of mind, knowing they are building their business right [00:16:09] We advocate that instructors spend most of their time instructing. Unfortunately, if you do own the business as an instructor, then you have taken on the responsibility to also build that business. [00:17:27] You do need to have a client service attitude…[00:17:49] Don't have any bumpiness with that relationship between the business and the clients or the instructors the clients. [00:18:22] Great communication & too many emails that annoyed the clients [00:19:52] Next episode, we'll look at booking the initial sessions and what are the special assets you should consider as a Pilates business owner.[00:21:02] Our commitment is that great Pilates is taught more and more in Australia and around the world. And that takes good business acumen. [00:21:59] Listeners can help by subscribing to the Pilates Alliance podcast & letting other Pilates instructors & business owners know the quality of content. [00:22:31] We're still making mistakes. But now getting more right than we were getting wrong in the early days. We've established the things that work.
Pilates Alliance Podcast Season 5, Episode 05: Clair HolmesIn this season of the Pilates Alliance Podcast series, Daniela Di Fabio from the Pilates Alliance of Australasia (PAA) is speaking with some of our student members.Today Daniela is joined by Clair Holmes from Adelaide who is currently studying the Diploma of Polestar Pilates Comprehensive Instruction Method. Clair is a certified jazz and tap teacher, a certified barre instructor and previously the operations and training manager for Aleenta Barre.[00:02:00] Clair gives some background as to why she decided to undertake professional Pilates training.[00:04:20] Clair elaborates on the highlights of her course so far including her teacher, Jen Guest and the small class size.[00:05:43] Several mentors and role models have inspired Clair along her journey: Jennifer Jones, Melissa Sue (Anderson) and Grace Hurry among them.[00:07:10] Daniela and Clair talk about the influence her dance and barre background have on her.[00:08:30] Clair shares some of her Pilates discovery moments.[00:10:18] Online learning and online classes are becoming more prevalent. Clair gives her take on them and the challenges of translating tactile cues and the experience of movement to an online platform.[00:13:39] Becoming a student again comes with challenges. Clair lets us in on some of hers and gives advice to others thinking of doing the same.[00:15:50] Clair describes the benefits she gets from her student membership with the PAA.Becoming a member of the PAA: https://www.pilates.org.au/membership/ For members, join us on the PAA Member Forum Facebook page, where you'll find an ongoing supply of resources and conversations to continue supporting you and your participation and involvement in the many levels of Pilates here in Australia.Thanks for tuning in to this episode of the Pilates Alliance podcast. Please leave your comments on the Pilates Alliance Members Forum Facebook page, and remember for anyone who is yet to become a member, we'd love to have you put your voice forward for the benefit of progressing Pilates here in Australia.
Pilates Alliance Podcast Season 1, Episode 03: Robyn RixIn this first season of the Pilates Alliance Podcast series, Bruce Hildebrand of the Pilates Alliance of Australasia (PAA) talks to some of the committee.Today it's the turn of Treasurer and Public Officer of the PAA, Robyn Rix. Robyn is the founder and owner of Pilates Works on the lower North Shore of Sydney, holds a Diploma of Professional Pilates Instruction, and is a second-generation Pilates instructor and trainer having graduated from the Pilates Master Mentor Program conducted by Lolita San Miguel in Florida.Prior to becoming a Pilates instructor. Robyn worked in the financial services industry as an actuary, gaining broad experience in business management. Then, in a complete change of direction, Robyn completed a Bachelor of Arts in Architecture. From there she went on to pursue a career in Pilates. Robyn sees her role on the PAA Executive Committee as helping to develop a professional, cohesive, and supportive community that can continue to bring the joys and benefits of Pilates to as many people as possible.[00:01:43] Robyn summarises the background to the Natural Therapies Review that led to the removal of health fund rebates for Pilates in 2019. She is on the current Natural Therapies Review Expert Advisory Panel (NTREAP) which is part of a second review. Robyn discusses some of the challenges in finding double blinded random control trials supporting the benefits of Pilates.[00:03:33] Robyn mentions they submitted about 420 reviews showing evidence for Pilates across a broad range of conditions.[00:03:55] Bruce asks for some takeaways from Robyn's research.[00:05:57] Robyn details some of the challenges for the Pilates industry.[00:06:35] Bruce asks for an update of where the NTREAP conversation is up to and where it is going.[00:09:00] Robyn gives more history behind the Natural Therapies Review, why they are being so meticulous and why it has been a drawn-out process.[00:10:33] Bruce wonders if it is better for Pilates to be grouped with Natural Therapies or with Fitness and Movement. [00:13:35] Robyn talks about the different pulls in the Pilates industry – towards bigger classes at one end and more specialisation at the other e.g., working with people who have Arthritis or Parkinson's.[00:15:27] Robyn mentions that the Australian Bureau of Statistics does not have an occupation code for Pilates instructors, which is something that the PAA is lobbying for, and which will help define whether Pilates sits within Health or Sport and Recreation.[00:17:03] Robyn talks about the reason behind an accreditation framework and she and Bruce discuss how different types of Pilates appeal to different people and different stages of life.[00:20:47] Robyn highlights the importance of connecting with clients, and the importance of touch.You can become a member today. For existing members, join us on the PAA Member Forum Facebook page, where you'll find an ongoing supply of resources and conversations to continue supporting you and your participation and involvement in the many levels of Pilates here in Australia.Thanks for tuning in to this episode of the Pilates Alliance podcast. Please leave your comments on the Pilates Alliance Members Forum Facebook page and remember for anyone who is yet to become a member, we'd love to have you put your voice forward for the benefit of progressing Pilates here in Australia
Pilates Alliance Podcast Season 4, Episode 02: Tensegrity TrainingWe continue our series focusing on professional Pilates Training Providers accredited with the Pilates Alliance of Australia (PAA) by speaking with Tracey Nicholson from Tensegrity Training. Tracey comes from a dance and education background and is a regular presenter on movement related topics. She founded Tensegrity Training in 2011 after seeing the need for more government accredited training in the fields of Pilates, Somatics and Movement Therapy. Tracey's background in education, interest in rehabilitation and experience running a Pilates studio and employing staff gave her the skillset to create nationally accredited programs that have equipped over a thousand students to date. Key to Tensegrity Training's success is passion and integrity, being adaptable and being open to learning.Tracey explains the demanding process required for courses to be accredited under the Registered Training Organisation banner and the benefits, for an aspiring Pilates instructor, of doing an accredited course that is also recognised by the PAA.Bruce and Tracey talk about the necessity of professional associations and the importance of setting minimum standards for the Pilates industry so that instructors are equipped to deal with a diversity of clients. Tensegrity Training caters for different student goals and needs by offering a variety of pathways. It offers a full Integrated Diploma; an Advanced Diploma; a Certificate IV in Mat work; and standalone specialised courses. Many of its units of competency are available as short courses.Tracey shares common questions asked by prospective students, including ones about recognition of prior learning and then goes into more detail about the benefits of studying with Tensegrity Training. She concludes with some advice for prospective students, and some questions they might want to ask when deciding on what course to enrol in.Show Links:PAA standardsTensegrity TrainingPAA websitePAA Facebook PagePAA Member Forum
PAA Podcast Series 3 – Ten Step Client Sales Journey Episode 3 “Step 2 - Presentation" Links:Learn the 10 Step Pilates Client JourneyPilates Can - Pilates in CanberraPilates Business - Serving Pilates Businesses WorldwidePilates Business on FacebookBook By Rick Stollmeyer: Co-founder MINDBODY: Building a Wellness Business That Lasts PAA websitePAA Facebook PagePAA Member ForumTime Stamped Edited Episode Highlights[00:00:39] The topic of “Sales Presentation” today. [00:01:05] A lead magnet helps “inquiries” = a “Movement Scorecard” to get a score out of 100.[00:01:58] Speaking directly to pain points, to what prospects need from Pilates how we're going to be able to help...[00:02:44] Providing value upfront giving prospects content that is useful [00:03:31] In the presentation, go over same material that we have talked about in the “Movement Action Plan” [00:04:11] Free videos of episode available on www.pilatesbusiness.com.au [00:04:59] There's a lot of “misinformation” out there sometimes. [00:05:51] You don't know what you don't know before you start a business[00:06:16] Email template and workflows assets that fit around the presentation [00:07:55] Many types of CRM platforms… we use “Active Campaign” [00:09:05] Standardized packages features and pricing[00:09:23] Friction points are created… if there's too many choices. [00:10:07] A sales conversation, over the telephone with a salesperson[00:10:15] Free Consultation…is not an instructor delivering a Pilates session[00:11:04] Prospects needs for their body & how we can help them via Pilates[00:12:13] Use your assets to create the expectation for the sales discussion.[00:12:24] Confirming (in conversation) that what we've told them, in all of our collateral[00:12:42] Really important to say the right thing, in the right way…[00:13:06] Really, they're ready to buy and we're helping them to confirm, [00:13:24] I thought I'd look like Michelle Bridges![00:13:56] In-house training for sales? [00:15:59] Alternately not Pilates because they've got the wrong expectations… [00:16:45] The instructors aren't really having these initial verbal conversations. [00:17:01] Instructors should concentrate on instructing! [00:17:32] “Inquiry Form” = physical printed asset for studio walk-in prospects[00:18:32] Most instructors appreciate not having to do that initial sales side [00:19:15] We decide which sort of class they go into. [00:21:26] Don't get sold to by people out there telling you… it's easy![00:22:51] Should instructors start their own Pilates Business? [00:23:58] If you're looking at replicating yourself with staff[00:24:39] IBIS World business report 2019 that re Pilates business profitability[00:25:36] A book by founder of MINDBODY - Rick Stollmeyer: “Building a wellness business that lasts”[00:25:59] You don't have to make silly commitments [00:26:11] There's fantastic opportunities for qualified Pilates instructors to make very professional incomes[00:26:40] Everyone needs to take their own path…but with your eyes open[00:26:56] The next step, next week, “The Initial Sale”
Pilates Client 10 Step Sales Journey – “Step 1 - Inquiry” Episode SummaryDo you want lifelong clients who are raving referrers of your Pilates business? Learn how you can improve your Pilates client sales journey. In this second episode of the series Bruce and David discuss step 1 of the client sales journey “Inquiry”. Understand the range of assets, you can build, to help support this first step of a smooth sales journey for your prospective Pilates clients. Find out why these assets can make the difference for your business and what the risks are of not paying attention to this important business process.Bruce and David share decades of their sales and marketing experience, uncovering the answers to issues related to client inquiries that you may not have previously considered properly till now. Discover practical ideas from many years of continuous improvement of Pilates business development processes. Find out how you can implement the right valuable ideas to improve your current Pilates business model. Learn the 10 Step Pilates Client JourneyPilates Can - Pilates in CanberraPilates Business - Serving Pilates Businesses WorldwidePAA websitePAA Member ForumTime Stamped Edited Episode Highlights[00:01:06] Chatting with David Gunther from Pilates Can [00:02:29] Works really well to think about the client sales journey steps along the way[00:03:10] Dive into the 10 - step client's sales journey.[00:03:29] Start with the inquiry. We want to drive our leads to our website.[00:03:44] The phone is very important… it's often what gets the sale over the line[00:04:31] They may have seen you seven or eight times.[00:04:49] So eight months was a bit of a, an eye opener for me in that.[00:05:29] PDFs free downloads about Pilates exercises utilizing the Pilates principles[00:07:08] It'll only take about 20 years ……..working continuously on improving your game[00:07:41] We can accelerate the access to this information for the industry.[00:08:51] There's a lot that you can do yourself. You need to start with where you're at and build up gradually, not try to get too sophisticated too quickly, because you also need to teach some Pilates and bring some money.[00:09:12] Pilates is not owned by anyone, but as owners of high quality of Pilates business, we need to be very good at our business development, because if we're not, someone else is being good at it, even if they are not providing the quality of service that you can provide.[00:10:00] Put these assets into place and make their business stand out in the market. Competing with some very organized franchises out there.[00:10:45] It takes a certain person to be a studio owner. Think long and hard about whether you want to actually take on that sort of responsibility.[00:11:04] Go into it with your eyes open. Spend some time with an actual studio owner[00:11:24] The glossy image of the Pilates studio, looks fantastic, but underneath the legs are pumping pretty hard[00:12:38] Providing PDFs through a workflow of emails or blog posts or email newsletters or social media[00:13:27] So they walk in and you can't speak. Because you're instructing people and the person who was on your desk is now working from home [00:18:00] and what do you do?[00:15:42] Podcasts help you consume important information in such a convenient way. You can be walking the dog, or doing a Pilates workout, or driving the car. You'll learn heaps.
This season of the PAA podcast is focused on promoting the PAA Professional Training Providers. By setting education benchmarks for Pilates training in Australia, the PAA enables prospective students to make the most informed decisions on their most suited training pathways. Each episode in the season gives the spotlight to the current four Professional Pilates Training Providers associated with the PAA.We'll be discussing important issues around training standards because at this point, Pilates in Australia is an unregulated industry- so education is key. This episode, along with other seasons of the podcast can be found on the PAA website at www.pilates.org.au. On today's episode, we have Director of Training at National Pilates Training Katrina Edwards. The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community.Show Links:PAA standardsNational Pilates TrainingPAA websitePAA Facebook PagePAA Member Forum
Season 3 of the PAA Podcast partners with co-founder of Pilates Business David Gunther in Canberra to expand on a presentation delivered at the 2019 PAA Conference in Sydney titled Pilates Business Assets. Join us in this episode as we give an overview of the series that will detail the step-by step process that has been developed by David, Claire and their team over the last 20 years. David & Claire Gunther started their "fitness" business in 1999 - eventually specialising in Clinical and wellness Pilates to become "Pilates Can", a brand that is highly trusted and respected in their local market in Australia. David & Claire own both their studio businesses as well as the two commercial locations in Canberra. This is an unusual success for a Pilates business, and is due to their steady build of other business assets. The Pilates Can business is currently providing over 100 scheduled sessions per week and have built a Pilates instructor team with over 80,000 hours of professional Pilates delivery experience.Learn the 10 Step Pilates Client JourneyPilates Can - Pilates in CanberraPilates Business - Serving Pilates Businesses WorldwidePilates Business on Facebook The PAA strives to continue promoting the expansion of the Pilates Method as a professional and valued healthcare and fitness discipline. The goal of the PAA podcast is to explore the many facets and layers of the Pilates industry through conversations with the community. Show Notes [01:29] We've built lots of assets around each step to help the client from inquiry through the 10 steps to being raving, referring clients - they're so keen that they're bringing their friends and family and they really respect what we've been able to help them with. [03:42] The thing about a great sales journey is that it doesn't feel like you're being sold to - it feels like it's something that you really want and you really need, and the business finding solutions to the problem - it's not about making cold calls and saying "Would you like to do Pilates?" It's about helping someone through that step-by-step journey in providing that solution. [05:23] As the sales person, not being able to deal with the word sales, that is something you need to work out ways to get over because it's going to stop you. [06:26] Let's dive into the key headings that you've pieced together in this process David- Ten Steps to the Sales Journey. Inquiry is where it all starts [07:00] Presentation- this is the real sales price presentation- and one of the really important assets that we've come up with [07:23] The initial sale and the initial sessions - you need to have automated workflows, a website that's easy to navigate, to be able to facilitate bookings and cancellations, pricing that's clear and concise [09:24] The next step of attending the initial sessions - obviously really important- we'll get into detail about each one of these in subsequent episodes [11:08] Orientation is about the booking process. We need to make things as easy and as clear as possible in the process of booking. You don't want to jeopardize that relationship with a long-term client just because you don't have that organised. [12:34] The next step- building habits - you have to be refining your assets that help this journey [12:55] Raving referrals - you don't get to that stage unless you've done the other nine steps to have a client who's willing to be referring you to their friends and family, but that's the ultimate goal
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