Talk Experiential

Our talk with Steve Randazzo brings us to discuss how to deliver experiential marketing to the digital world.

Our talk with Ryan Gruwell brings us to discuss how to turn your passions into entrepreneurism.

Our talk with Ben Maitland-Lewis of Pretty Instant brings us to discuss how implementing photography helps leave lasting imprints and boosts consumer engagement.

Our talk with Jon Ferrara of Nimble brings us to discuss the need for relationships and the effective nurturing of them.

Our talk with Mike Bryant of Mile Zero brings us to discuss how to take sponsorships from billboards to live events and festivals.

Our talk with Taylor Justin of Coca-Cola brings us to discuss how to drive innovations in trends.

Our talk with Brett Hyman of NVE Experience Agency brings us to discuss how agencies can make the shift in becoming provocateurs of culture.

Our talk with Dan Golden of Be Found Online brings us to discuss how brands can diversify through multiple channels.

Our talk with Dusti Reimer brings us to discuss how marketing is taking a chance on the future.

Our talk with Klyn Elsbury brings us to discuss different techniques of the recruiting process and how to hire better.

Our talk with W Michael Hsu of Deep Sky brings us to discuss how best to crunch numbers to ideally fit your marketing agenda.

Episode #17 features Erik Huberman of Hawke Media going over what works in experiential marketing for individual brands.

Corey Blake is our guest on our 16th episode of Talk Experiential. He started as a musical theater major, but when he went out to LA he realized that he was “crayon in someone else’s crayon box.” Looking for a way to bring his own voice and expand his purpose creatively, Corey started Round Table Companies in 2005. Corey’s goal, and the goal of Round Table Companies, is to focus on creating experiences that change and transform people through storytelling. Topics on Today’s Episode: How can storytelling impact business? How can vulnerability play a role in business? How can brands and businesses stand out with their storytelling at events? For more information on Round Table Companies visit their website. For more information on Corey Blake, connect with him on LinkedIN or view his TedX talk “Vulnerability is Sexy” on YouTube.

Chris Kielb is our 15th guest on the Talk Experiential podcast. He brings insight from the hospitality industry on how to manufacture exciting and exceptional guest experiences for customers. We invited Chris on Talk Experiential because we believe many of these hospitality lessons are directly and indirectly applicable to the experiential marketing industry. We talk to Chris about his extensive experience in the industry as well as his current role as the Director of Guest Experience at Paséa Hotel & Spa. Topics on Today’s Episode: Why is the guest experience essential? How do you handle different types of people and develop an exceptional guest experience? Why is listening to your customers and clients vital to creating a positive experience? For more information on Chris Kielb, connect with Chris on LinkedIN.

Don Winters and Adam Pierce are our guests on our 14th episode of Talk Experiential. Don started in the advertising business right out of college in publishing before making his way over to out-of-home and experiential marketing. Don and Adam co-founded EMG Media Inc. and run marketing campaigns for clients to help them get in front of their core, target audience. EMG Media Inc. has more than 20 exclusive media properties that break through the clutter of advertising. Topics on Today’s Episode: What is out-of-home marketing? Where do out-of-home marketing campaigns appear? How does a brand get their ROI from out-of-home marketing campaigns? For more information on Encompass Media Group (EMG) visit their website. For more information on Don Winters or Adam Pierce, connect with them on LinkedIN.

John McGuire and Eric Slayman are our guests on our 13th episode of Talk Experiential. Both have worked extensively in the experiential marketing and event management industry with special expertise in event sponsorship. We dive into event sponsorship in today’s episode and talk about the different ways that brands can enhance the guest’s experience with the brand experience kind of “baked into” that exceptional guest experience. Topics on Today’s Episode: How do brands begin when they want to sponsor an event? How do brands really maximize their partnerships with other brands? How do brands maximize their dollars and spending at events? Highline creates and produces amazing experiences based on their founder’s vision, “to create experiences that are more impactful than the view atop Vail Mountain.” Highline is well known for their work with brands through event sponsorship. For more information on Eric, check out @ericslayman. For more information on Highline, visit Highline at http://gohighline.com/ or connect on social via @Go_Highline.

Fritz Heffinger is our guest on our twelfth episode of Talk Experiential! He is the CEO and Co-Founder at OutCold, a full-service experiential agency that tells brand stories such as building pop-up shops in Airstreams. The goal is to give fun and energizing experiences that have an effect on people that cannot be matched in any other way, through any other form of marketing. Today we talked about the value of experiential marketing when it comes to connecting with consumers. Topics on Today's Episode: When you have a conversation with a consumer, how far does the reach go? How does it compare to social media? How does experiential marketing help you connect with consumers? Why is the conversation such a valuable part of marketing? For more information on Fritz, you can follow him on Instagram at @frritzz or connect with his company, OutCold, at http://www.outcold.com.

Christian Jurinka is our guest on our eleventh episode of Talk Experiential! He is the CEO at Attack Marketing, a national & field marketing agency that helps brands connect with their core customers through retail events, experiential events, and both non-traditional and traditional marketing. We talked about the importance of having qualified and particular people working these events and representing brands. Topics on Today's Episode: How important is the "people aspect" in marketing? What does great interactions between brand reps and the public create? How does it generate brand loyalty and brand awareness? How does the minimalism trend impact brands? For more information on Christian, you can follow him on Twitter @cjurinka or connect with his company, Attack Marketing, at http://www.attackmarketing.com/.

Simon Fung is our guest on our tenth episode of Talk Experiential! He is one of Air Fresh Marketing's brand managers and has become a favorite due to his hard work ethic and ability to see problems before they arise. We chatted about what makes a successful brand event and how to be a strategic brand manager. Note: Air Fresh Marketing is the experiential marketing agency owned by podcast host, Joey Kercher. Topics on Today's Episode: How do you handle situations that arise on-site to make the activation successful? What are the expectations on-site for brand managers and brand ambassadors? What do you do when a client is on-site with you? How do you interact with them? For more information on Simon, you can follow him on Twitter @simonkfung.

Mickey Katz is our guest on our ninth episode. His background is in the mobile consumer space, specifically in the industry of college marketing. He has worked on a variety of college campuses over the years and understands what it takes to make a genuine brand connection with students. Mickey is the co-founder of Campus Commando, a new technology that helps brands reach college students by connecting brands directly with on-campus brand ambassadors. Previously, Mickey worked as the Director of Campus Marketing for Tapingo and the National Events Manager and Market Development for GroundLink. Topics on Today’s Episode: How can brands reach students on college campuses? What are the differences in strategy when marketing to students on college campuses? How can you engage college students and get them excited about your brand? For more information on Mickey, check out his Go Commando App site https://gocommandoapp.com/.

Zachary Rozga is our guest on our eighth episode. He is the founder, creator, and owner of Swurveys. Swurveys brings interactive swipe surveys to events where brand ambassadors and talent can connect with customers to gather important data. Swurveys makes it possible for brands to collect real-time insights and feedback, convert respondents into customers, and qualify leads all while entertaining event attendees. Topics on Today's Episode: What do companies need to change about the way they pursue lead generation? How does data collection play a role in ROI in the event marketing and experiential marketing space? For more information on Zach, head over to his corporate website: https://www.swurveys.com/

Brock Marlborough is our seventh guest on the Talk Experiential podcast. Brock is the Director of Production at Pen & Public and was previously the Head of Experiential at The Uprising Creative. Topics on Today's Episode: - What is the meaning of “experiential?” Why would anyone develop a marketing strategy without including experiential marketing? (Hint: They wouldn’t) - Where do you see brands going with the live event side and interacting with consumers? - How can a brand position themselves to support their position politically and where should they draw the line? - What are some of the best experiential marketing programs that you have seen and why were they successful? For more information on Brock, you can visit his website www.brockmarlborough.com.

Jian Shokouhi is our sixth guest on the Talk Experiential podcast. Jian talks about how he got his start in experiential marketing and how to work with sports brands in the experiential and event marketing world. Jian is an Experiential Account Director at Motive: A Project Agency based in the greater Denver, CO area. Topics on Today's Episode: - How to work with sports brands and craft winning experiences to promote sports brands - The importance of always having a social tie-in when creating an event - Approaching ROI with clients For more information on Jian and his agency, visit www.thinkmotive.com.

Jeff Boodie is our guest on our fifth episode. He got his start as a Business Coordinator with the Oprah Magazine before becoming the Head of Company Engagement at Intern Sushi. Now, he is the co-founder and president of JobSnap (a new inventive app for connecting Generation Z with cool job opportunities) and works as a consultant helping businesses with Generation Z recruiting. We chatted about the impact of marketing on Generation Z and where the future of marketing was headed. Topics on Today's Episode: How do companies appeal to Generation Z and recruit the best talent? How does Generation Z learn and what does that mean for companies? What does the future of marketing look like? For more information on Jeff, check out his newly founded app JobSnap: http://jobsnap.co/ or get in touch with Jeff via LinkedIn for more information on his Generation Z Consulting offerings.

Chris Gartenmann joins us for our fourth episode, the Head of New Business Development at PGXM, a boutique division of PG Exhibits. We sat down to discuss target markets, messaging, and brand strategy through the lens of experiential marketing. Topics on today's episode: How can you hit specific target markets for your brand during an experiential marketing campaign? What are the steps required to create a specific strategy for targeting through a campaign? How do you convey the message and the story behind your brand during an activation? For more information on Chris, check out PGXM at: http://www.pg-xm.com/

In our third episode we meet with Steve Tiseo, the CEO of interactive event agency Friendly Vengeance, and dive into the topic of creativity during brand activations. Topics on today's episode: How important is creativity in brand activations? What are co-branded experiences? How does AR and VR play into building creative events and experiences for brands?

Today's guest, Vincent Kirkwood, takes us through the process of using mobile experiential marketing on a national tour for your brand to activate sales. He has been in the business for twenty-five years and has extensive expertise in mobile experiential marketing. Topics on today's episode: What is mobile experiential marketing? How does mobile experiential marketing increase sales? How does a brand get started when it comes to implementing mobile experiential marketing into a national tour?

Our first guest, Michael Bleu, walks us through brand tour routing. He has over a decade of experience in experiential marketing and has produced mobile tours, pop-up events, and guerilla activations in nearly every major US market. Topics on today's episode: What is tour routing? Why do it? How do you pick the right event for your brand? What are the red flags to avoid? How do you determine the right mix of guerilla, event, and lifestyle intercept activations?