Podcasts about brand positioning

3 big ideas discussed in this episode: BIG IDEA #1: Understand what brand positioning really is and how powerful it is for your business growth BIG IDEA #2: Discover where brand positioning is used to build valuable trust and community BIG IDEA #3: Learn why brand positioning is critical to earning the admiration of your ideal client Get the show notes for this episode here: https://AskJeremyJones.com/podcast

In this episode, Chris Maffeo speaks to Racheal Vaughan Jones and discusses how Compass Box has positioned itself as "whisky makers" in the Scotch whisky industry. Founded in 2000 with a mission to make the Scotch world more interesting, Compass Box balances mastery and imagination in its brand essence.Recently, the company streamlined its core range into a more intuitive collection of four distinct flavor territories while maintaining its artistic limited editions.Racheal shares insights into its recent brand positioning, "Long Live Interesting," and how it has successfully translated it through packaging, communication, and targeted campaign activations across key cities.The brand's recent award-winning "Hedonism" limited edition showcases its collaboration with female artists and embodies its philosophy of starting with an organically evolving idea.Timestamps:00:00 Introduction and Welcome00:30 Special Guest Introduction01:53 The Story of Compass Box04:23 Brand Positioning and Marketing10:29 Core Range and Consumer Experience14:29 Limited Editions and Awards20:05 Limited edition approach with Hedonism26:06 Communication and Marketing Strategies30:30 Localized activation and content strategy33:45 Creating demand and brand-building philosophy

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

In this What's Next with Aki Anastasiou interview, Bertus van der Vyver discusses MTN's updated brand positioning and the importance of the phrase “Today We Make Moves.” Van der Vyver is the General Manager for Residential and Postpaid at MTN South Africa. Before taking on his current role in April 2023, he held many executive roles in the South African telecommunications industry across the industry's largest players. Through this experience, Van der Vyver has developed strong commercial acumen and the ability to solve problems and make the right decisions in high-pressure situations. In this What's Next interview, van der Vyver discusses the important role MTN has played in connecting South Africans over the decades. He then unpacks MTN's updated brand positioning, which focuses on the phrase “Today We Make Moves.” Van der Vyver expands on how MTN is working to address the digital divide in South Africa through access to connectivity and technology. He then discusses the moves MTN is making to build better connectivity offerings for its South African customers. Van der Vyver concludes the interview by sharing a message with South Africans who want to take charge of their future through technology.

Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning. She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today's complex brand environment. Kathy introduces her own Brand Fundamentals framework to help companies clarify their message.Key Takeaways:(01:22) Kathy shares her 20-year journey in CPG, starting with foundational training at PepsiCo.(02:14) She contrasts consumer packaged goods (CPG) with FMCG.(02:58) Kathy now focuses specifically on brand positioning, helping leaders articulate strategy.(05:28) CPG is about the end user, regardless of whether the go-to-market strategy is DTC or retail.(07:07) She outlines the classic Four Cs and Four Ps frameworks and how they relate to positioning.(10:24) Kathy introduces her Brand Fundamentals framework to avoid the “and also” problem.(13:45) A major sign of poor positioning is constant internal revisions and unclear brand differentiation.(16:54) She emphasizes revisiting brand positioning regularly to stay ahead of shifting consumer needs.(23:00) Dove's use of brand purpose exemplifies how consistency across all brand touchpoints drives loyalty.(35:50) To maintain loyalty, brands must stay close to their consumers and evolve with their changing needs.Resources Mentioned:Kathy Guzmán Gallowayhttps://www.linkedin.com/in/kathygallowayThe Clarity Wizardhttps://www.linkedin.com/company/theclaritywizard/Insightful Links:https://peekage.com/blog/positioning-messaging-testing-for-cpg-brandshttps://www.smashbrand.com/articles/brand-positioning-map/https://studionoel.co.uk/understanding-brand-positioning-modelsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

It's time to master your Midheaven.Welcome to the first episode in the Master Your Midheaven mini-series.In this episode of the Strategic Magic podcast, you'll learn what your Midheaven sign says about your brand positioning.

Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today's fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success. Listen in as Mac reveals how he established a niche in the Merino wool market by prioritizing quality and long-term strategy over short-term wins. We explore the importance of strong brand positioning, the impact of supply chain shifts—including tariffs and evolving manufacturing trends—and why a commitment to craftsmanship pays off. Plus, Mac shares his insights on work-life balance, hiring with culture in mind, and how over-communication can be a game-changer for business success. You can find show notes and more information by clicking here: https://bit.ly/4kLL5Hw Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

Breaking into the luxury wedding market isn't just about raising your prices—it's about building a brand that attracts high-end clients effortlessly. In this episode, we sit down with Britt of Caleb and Britt Photography, who took a leap of faith, restructured her business, and doubled her prices while working less.We're diving deep into the mindset shifts, marketing tweaks, and strategic pivots that helped Brittany break out of a saturated market and start booking weddings that inspire her creatively and financially. She shares the turning point that pushed her to let go of videography, refine her brand positioning, and step into the high-end space with confidence.If you've ever felt stuck—booking clients that don't align, struggling to raise your rates, or unsure how to market yourself to a luxury audience—this episode is for you.

Richard Levy, founder and CEO of Sophera Marketing, joins host Nicholas Kuhne on From Startup to Wunderbrand to share how startups can thrive by using strategic marketing over big-budget tactics. From real-world case studies to practical frameworks like the Three C's of Positioning and the importance of diagnostics before tactics, this episode is packed with lessons for any founder, marketer, or brand strategist looking to build a business that scales and succeeds.Call to ActionLearn more about Richard Levy and how Sophera Marketing can help your business thrive:

Text the show!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal brand can guide your external branding efforts, ultimately leading to pricing power and long-term success, even in competitive industries.Craft compelling brand stories and establish niches that truly resonate with your audience. Victoria discusses a three-step approach to building an authentic brand narrative, defining your niche, and communicating the transformation you offer. Using real-world examples, such as an interior designer, she highlights how focusing on the specific problems you solve can differentiate your services effectively. Additionally, explore the power of client feedback and creating a unique brand identity by developing signature offers or frameworks that set your business apart. Tune in to discover actionable steps for defining your brand's transformation and making your mark in the market.Links Mentioned in Today's Episode:Stand Out with Strategic Design with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business?  There's no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here's the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don't want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it's worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you've been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business?  There's no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here's the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don't want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it's worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you've been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

Are you making these critical marketing mistakes in your construction or real estate business? Avoiding these errors can help you attract high-value clients, build a strong brand, and stay ahead of the competition.Welcome to my channel! "The Bilna Sandeep Show!In this video, we explore the top five marketing mistakes that many construction and real estate companies make, along with strategies to fix them.

How does a business go from a small idea to making waves across the globe?In today's episode, Fiona Killackey sits down with Felicity Rodgers, the powerhouse founder of Cargo Crew. With over two decades of experience in the business world, Felicity has learned a thing or two about staying curious, being adaptable, and creating authentic connections. She's built a thriving brand in the competitive world of modern uniforms, and she's here to share the highs, the challenges, and the lessons she's picked up along the way.Here's what you'll get from this episode:Curiosity is your secret weapon: Felicity explains why staying curious has been her biggest business asset.Building a brand with heart: From fashion to uniforms, hear how Cargo Crew's authentic approach helped them connect with customers—both in Australia and the US.Surviving the pandemic: The strategies that kept Cargo Crew strong during the toughest of times.Growing a community, not just a customer base: Learn how they've built a tribe around their brand.Celebrity endorsements and celebrating wins: Get an inside look at the fun and rewarding moments behind the scenes.Family in business: Felicity talks about the joys (and challenges) of working with family.Motivation when things get tough: How Felicity and her team keep going and celebrate their wins, no matter how big or small.If you're looking to breathe new life into your business, or you just want to hear some real talk from someone who's been there, done that, then this one's for you.  WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Are you ready to transform your influence into tangible results and build a legacy with your very own podcast? In this riveting episode of Thrive LouD, host Lou Diamond sits down with the dynamic Shayna Rattler Davis, a renowned income and influence strategist who is helping women harness their voices to create million-dollar multimedia empires. Shayna shares her journey into this powerful niche, highlighting the evolution from business coaching to empowering women with opportunities beyond visibility—focusing on profitability, high-value corporate contracts, media appearances, and more. Shayna shares her strategic approach to branding beyond your niche by adopting an "umbrella brand" that opens doors to a wider audience, including major media and corporate platforms. She passionately emphasizes the importance of shifting your mindset from seeing your podcast as a microphone to viewing it as a gateway to immense opportunities. Listeners are invited to dive into Shayna's "Make Millions Podcasting" course, a comprehensive resource to turn your show into a financial powerhouse, and experience her expertise firsthand. Additionally, Shayna offers her "Influence Economy Playbook" for free to help you measure and optimize your influence efficacy. Join Lou and Shayna as they navigate the path toward thriving loudly through influence, connection, and innovative success strategies.   TIMESTAMPED OVERVIEW 00:00 Championing Visibility and Profitability 03:54 Elevating Podcasts to High Five Opportunities 08:12 Expanding Podcast Editing to Corporate Engagement 12:59 Finding Your Core Purpose 15:11 Straightforward Advice for Success 18:10 Experience in a Saturated Market 21:08 Mental Reset: Shaking Off Negativity 26:12 "Rain Man: Iconic Character Arc" 29:49 "Embrace Spontaneous Fun" 31:51 Duality of Dress and Interests Follow Us:

Great entrepreneurs don't just wait for opportunities, they create them. That's exactly what Tim Swieter did. It all started when Tim was searching for storage containers for his home workshop. He quickly realized that the Systainer market in the U.S. had a major gap. Instead of just moving on, he saw an opportunity. So, he reached out to the international owners of Systainer with a proposition - he wanted to become their U.S. distributor. Fast-forward a few years, and what started as a side hustle turned into the largest Systainer distribution business in the country. Then came the ultimate full-circle moment: Tim sold the business back to Systainer's owners, walking away with a lucrative payday and a wealth of experience. In this episode, Tim shares the inside story—how he identified an overlooked niche, built brand recognition and trust, and scaled his business. He also opens up about the challenges of selling, the unexpected hurdles he faced, and what it's really like to stay involved as a consultant post-acquisition. According to Tim, “If you're going to consult, you have to set boundaries and clearly outline the scope of your work. You also need to know that you really want to work with that team. If those things don't exist, you either need to really cut back on the consulting or not do it at all.” Whether you're looking to sell your business or searching for inspiration on how to build one, this episode is packed with insights you won't want to miss. Topics Discussed in this episode: From building theme park rollercoasters to running an eCommerce business  (02:08) The challenges Tim faced launching and growing his business (10:36) The marketing strategies Tim used to build trust and brand recognition (13:00) Balancing B2B vs B2C customers (20:35) How Tim became the biggest Systainer supplier in the US (23:08) How Tim ended up selling his Systainer business (27:39) Calculating a valuation for the business (32:27) The timeline of the sale - it's always longer than you think (38:17) Tim's new post-acquisition consulting role (40:22) Tim's work in the SaaS world and the opportunities he found in that industry (47:12) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Tim's LinkedIn Systainer.store Swieter.net Pipedream Retool Sit back, grab a coffee, and learn how this entrepreneur identified a gap in the market and used it to his advantage!

Send us a textIn this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable. The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market: deeply understanding your customers, analyzing competitors to stand out, and defining a unique brand approach and story. What You'll Hear:00:24 The Shift from Branding to Positioning02:57 The Importance of Unique Positioning04:10 Common Mistakes in Branding09:15 Understanding Your Customers Deeply13:12 Analyzing Competition for Better Positioning15:58 Crafting a Unique Brand Story18:35 Evolving Your Brand Positioning Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Unlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your strengths but also strikes a chord with your target audience. Learn how to construct a detailed customer persona, enabling you to tailor your messaging and carve out a niche through powerful storytelling, ensuring your brand stands out in a crowded marketplace.Facing a shift in your business? Jenny explores the intricacies of navigating brand positioning changes. Clear communication and consistency in addressing your audience's needs are paramount when considering a pivot. Jenny shares strategic advice on maintaining the core essence of your brand while embracing change, ensuring your promises remain steadfast. Subscribe for the latest insights, and don't miss out on our strategic growth plan guide to sharpen your marketing strategy and solidify your brand's foothold in its desired market space. Tune in to gain actionable strategies that propel your brand toward growth and success.Grab your Strategic Growth Plan.Read more HERESupport the show

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you're nothing), and why SEOs should stop acting like lone wolves and start sitting with the comms team.

The internet moves fast, but does that mean your marketing should? In today's world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it's not just about marketing—it's about leadership, too. If executives don't give marketing, strategy, or people the time to grow, they'll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?In this episode, we unpack:• Why speed can sabotage your long-term marketing success.• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.• The underrated power of stillness and strategic patience in business.• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.• How rushing to “be first” often results in noise, not impact.• The thought leadership trap: it's not about "telling" —it's about engaging, guiding, and building real influence.• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?If you've ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

أسرار تمركز العلامة التجارية التي لم يخبرك بها أحد! التمركز هو أول خطوة و أول جزء في بناء العلامة التجارية في التجارة الالكترونية ستستمع إلى أمثلة لبراندات وعلامات تجارية تتعامل معها بشكل يومي ، وستتعرف على الخطوات والأسرار التي تسمح لك في البدء في تمركز علامتك التجارية (البراند) الخاص بكأساعدك وأقوم بتدريبك في بناء علامة تجارية (براند) الخاص بك في التجارة الالكترونية سواء لديك مشروع في التجارة الالكترونية او حتى إذا كنت مبتدئ في مشروعك وليس لديك خطة واضحة كيف تدير هذا المشروع وصولا لنتائج مرضية، إذن ركّز معي أنا مستعد إني أساعدك ، ولكن أولاً سأطلب منك تقدم طلبك لحجز مكالمة مجانية معي أو مع فريقي عشان نتناقش معك كيف ممكن أساعدك اضغط هنا لحجز مكالمة مجانية

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

What's your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn't.In this episode, I dive into what chasing your million really means:• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.• How what feels small today can snowball into something vast if you just keep going.The truth is, whatever your million represents—whether it's a business, a dream, or a vision—it's going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?A million downloads didn't happen because I planned it perfectly—it happened because I started. I kept going. I stayed in motion.If you're chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.What's your million?And are you willing to chase it?Press play. Let's talk about it.Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Creating a Comprehensive 2025 Marketing Plan for Medical Aesthetic PracticesIn the latest episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, dives into the importance of aligning your 2025 marketing plan with your revenue goals. Emphasizing the resilience of the medical aesthetics industry, she discusses emerging trends and the importance of natural-looking results. Pam highlights the significance of understanding current marketing performance through tools like Google Analytics and the need for precise tracking and data analysis. The episode covers strategies for client retention, new client acquisition, and the allocation of resources across various marketing channels, including social media, email marketing, and paid ads. Pam provides actionable steps to develop a detailed marketing calendar and sets targets to measure success, ensuring predictable growth and accountability. Stay tuned as the series will next explore using AI to enhance visibility on Google in upcoming episodes.00:00 Introduction to the Medical Aesthetics Marketing Show00:03 Setting Revenue Goals for 202501:10 Understanding the Industry Landscape01:45 Trends in Aesthetic Treatments03:54 The Rise of Male Aesthetic Treatments07:57 Importance of Tracking Marketing Performance12:29 Identifying Marketing Priorities15:27 Creating a Promotion Calendar16:35 Brand Positioning and Content Strategy17:48 Measuring Engagement and Profile Metrics18:33 Clearing Out Bots and Vanity Metrics19:48 Tracking Conversions with Google Analytics21:47 Email Marketing Metrics and Attribution23:24 Website Performance and Conversion Tracking24:53 Setting Goals for Paid Ads and SEO26:39 Resource Allocation and Marketing Calendar31:03 Recap and Planning for the Future33:01 Upcoming Topics and ConclusionGet Your Guide: https://www.theaestheticsjunkie.com/2025planning2025 Calendar: https://www.theaestheticsjunkie.com/calendarFollow us on Instagram: Instagram.com/theaestheticjunkieAll Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

In this episode of Demand Gen Studio we sat down with Jon Itkan from In the Kitchen. Discover how effective brand positioning and messaging can drive demand for growth-stage B2B tech companies. 0:00 Intro & Jon's Career Journey 5:51 Common Pitfalls in Positioning 6:50 The CEO's Role in Messaging 12:14 The Power of Brand Positioning 18:17 Understanding Buyer Triggers 24:08 Reverse Engineering the Buying Journey 26:47 Leveraging AI for Buyer Insights 28:15 Common Positioning and Messaging Issues 37:31 Messaging Strategy Tips

In this episode of Grow a Small Business, host Troy Trewin interviews Bec Polmear, Co-Founder and Head of Creative at Waubs Harbour Whisky. Bec shares the remarkable story of Warbs Harbor Distillery, a premium Tasmanian whiskey brand. She discusses their journey to achieving profitability in their first year of sales, the innovative ocean-cooled techniques that define their maritime whiskey, and their exciting global expansion, including their first export to Japan. Discover the passion and dedication behind building a lasting legacy.   Other Resources: Started with $1K, scaled 700% annually through early influencer marketing, and sold their tea business for $10M in under 3 years – (Episode 5 - Tim Polmear) Starting with $10K in 2004, losing it all, and nearly quitting, they now generate $27M annually with 55 team members selling fitness products – (Ben Crowley) Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Bec Polmear, one of the hardest things in growing a small business is managing decision fatigue. With countless decisions to make, from big-picture strategies to minor details, it can feel overwhelming. She emphasizes the importance of having a clear vision and brand direction to simplify decision-making and stay focused on what truly matters for the business's growth. What's your favourite business book that has helped you the most? Bec Polmear's favorite business book is Building a StoryBrand by Donald Miller. She finds it incredibly helpful for understanding brand positioning and crafting clear, compelling messaging that resonates with customers, which has significantly influenced her business approach.   Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Bec Polmear recommends podcasts as a key resource for growing a small business. Her favorites include Grow a Small Business, Drinks Adventures, How I Built This, and DTC Podcast. She also suggests subscribing to industry-specific email newsletters, such as those from The Spirits Business, to stay updated on trends and insights. These tools provide practical knowledge and inspiration for entrepreneurs. What tool or resource would you recommend to grow a small business? Bec Polmear recommends using Instagram Insights as a valuable tool for growing a small business. It helps track the performance of content, identify what resonates most with the audience, and refine messaging to build a loyal and engaged community. This focus on authentic, impactful storytelling has been instrumental in driving her business growth. What advice would you give yourself on day one of starting out in business? Bec Polmear advises that on day one of starting a business, you should ask yourself: "What is my honest motivation for doing this?" She stresses the importance of ensuring that your business fulfills a genuine need, whether it's for financial success or a passion project. By being clear about your motivation and whether your product or service can meet that goal, you're more likely to stay committed through the challenges and avoid giving up when things get tough. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   Success isn't just about profits; it's about building something you're proud of — Bec Polmear Stay authentic in your storytelling, and your community will find you — Bec Polmear Business is about creating value, not just making money — Bec Polmear      

Position Your Brand to Dominate: Stand Out, Scale Up, and Achieve Your Goals  Are you tired of blending in while your competitors steal the spotlight? It's time to take your brand from ordinary to extraordinary. In this episode of Profit With a Plan, I sit down with Trey Robinson, a powerhouse marketing executive who has mastered the art of positioning brands for unstoppable growth. Trey shares his strategies for creating a standout brand, leveraging organic search to surpass even the biggest players in your industry, and aligning your marketing strategy with your boldest business goals. This episode is packed with actionable insights to help you position your business for success. Don't miss it! Host: Marcia Riner, Business Growth Strategist - Infinite Profit® Guest: Trey Robinson, Digital Marketer - Story Amplify Key Talking Points & Timestamps: [00:00:05] – The Importance of Standing Out Marcia introduces Trey Robinson and sets the stage for a conversation on brand differentiation, growth strategies, and creating a marketing foundation that drives success. [00:04:00] – Sales and Marketing: A Dynamic Duo Trey shares his journey from high school sales to becoming a marketing leader, highlighting the interplay between sales and marketing in building successful businesses. [00:10:10] – Branding Beyond Logos Trey discusses the misconception that branding is just about logos and colors. A brand is about the experience you create and the promises you deliver. [00:15:45] – Defining Your Unique Value Proposition (UVP) The key to differentiation: Trey explains how identifying your unique value and sharpening your niche can drive exponential growth. [00:22:10] – The Riches in the Niches Trey emphasizes the power of niching down and serving a specific audience exceptionally well, with examples from his own work. [00:27:50] – Crafting a Content Strategy for Growth How Trey used organic search and a content-first approach to help Realized Holdings grow from $5M to $15M. He explains the value of creating helpful, targeted content that meets your audience's needs. [00:33:15] – Building a Foundation for Long-Term Success Trey and Marcia dive into why your brand and marketing strategy should evolve with market trends and customer needs while remaining true to your core. [00:40:05] – Digital Audits: A Powerful Starting Point Trey introduces Story Amplify's free digital audit, a tool to evaluate your online presence, from social media to website performance, and actionable tips for improvement. [00:47:20] – Final Insights and Actionable Advice Marcia and Trey share why now is the perfect time to revisit your brand, refine your messaging, and prepare for growth in the year ahead. Conclusion This episode reminds us that great branding is about much more than a logo—it's about creating an experience that resonates with your audience and drives results. Now is the time to revisit your unique value proposition and ensure your brand is positioned for success.   Don't forget to subscribe to Profit With a Plan on your favorite podcast player so you never miss an episode filled with actionable insights to grow your business. Until next time, make your plans and profit with them!   These notes are optimized for keywords such as, Brand Positioning, Unique Value Proposition (UVP), Marketing Strategy, Organic Search Optimization, and Business Growth.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia's Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Change is hard, but the truth is—when you resist it, you're making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn't growing. You're stuck because you keep doing the same things, expecting different results. That's the definition of insanity—and it's killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.Here's the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.It's time to ditch the excuses, make the changes, and start taking action. Growth isn't easy, but neither is staying stagnant. If you're serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. Growth doesn't happen where it's safe, it happens when you face the uncomfortable truth and take action.In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We'll explore the powerful concept of "what you're not changing, you're choosing" and unpack how resistance to change often stems from fear, comfort, or denial.• Why clarity is the first step to escaping chaos.• The dangers of staying in your comfort zone.• How to recognize when it's time to pivot.•  Why embracing change (quickly) is necessary for business success.• How to stop being a "control freak" and get out of the way of growth.• Why successful execution requires humility and adaptability. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Text the show!What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.Authenticity is key to crafting a brand story that resonates, and Roz delves into the essentials of building such narratives. Using a personal anecdote, they discuss the importance of resisting AI in brand storytelling to maintain genuine connections with your audience. A compelling brand narrative goes beyond visuals, as they highlight the balance between infusing personal experiences and aligning them with business values. Learn how to reassess and tailor your services to meet the evolving needs of your audience, ensuring a brand story that not only attracts clients but truly reflects your brand's essence.As this insightful episode wraps up, Roz introduces the transformative process of her "Expert Maker" TV show, which guides individuals in becoming industry leaders. She provides practical steps for building a robust digital presence, maintaining consistent content creation, and enhancing social media strategies without compromising on quality. Whether it's through professional styling or creating a focused digital footprint, discover how to effectively package your unique expertise in this episode.Links Mentioned in Today's Episode:Visit Roz's Website Connect with Roz on Linked In!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning?

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David's $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Zach Ranen - Co-Founder and President at DavidBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer's needs is key to unlocking growth. You'll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key Points:• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this episode Dylan sits down with Kristen Fisher, an e-commerce expert and former corporate retail buyer.  Kristen shares her entrepreneurial journey from corporate retail to building a thriving gift box business, Boku, and eventually transitioning to a full-time mentorship role for small business owners.  The discussion delves into how Etsy sellers can scale their businesses using corporate e-commerce strategies, optimize resources, and diversify revenue streams. Kristen also talks about her decision to close Boku to focus on mentorship, touching on her experience with leading retailers and her Faire Bootcamp program aimed at guiding sellers on the FAIRE platform.  This episode is packed with practical advice for small business owners looking to scale, optimize inventory, and grow their wholesale channels. In this episode, we discuss: [02:57] Starting Boku: From Hobby to Business [03:44] Scaling During the Pandemic [08:40] Transition to Mentorship [11:48] Gift Box Business Insights [18:11] Choosing the Right Platform for Your Business [18:44] Understanding Customer Preferences [19:31] Scaling Your Business [20:01] Researching Competitors and Market Trends [20:32] Balancing Customization and Curation [21:01] Identifying and Understanding Your Customer [24:50] Brand Positioning and Photography [27:47] Curating a Product Mix Connect with Kristin:  Website: https://kristinfishercoaching.com/  Instagram: https://www.instagram.com/KRISTINFISHERCOACHING  Podcast: https://kristinfishercoaching.com/podcast YouTube: https://www.youtube.com/@kristinfishercoaching 

Join us in this enlightening podcast episode as Michael Doyle, CEO of Brand Iron and Brand Champion, shares his extensive expertise in crafting effective pitch decks, strategic brand positioning, and successful investment strategies. Dive into Michael's journey from a dot-com entrepreneur to a branding expert, and discover the essential components of a winning pitch deck, the art of storytelling in branding, and the tactics for protecting intellectual property. Learn how to captivate investors and strategically position your company for growth and acquisition, all distilled into actionable insights for business leaders and entrepreneurs. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd If you enjoyed the audio and video quality of this episode, enhance your own productions by signing up through our Descript affiliate link: https://get.descript.com/gaei637mutik Click here to check out our Amazon product of the day (affiliate): https://amzn.to/3YsqJK1 We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our e-courses and bookstore here: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our email newsletter: ⁠https://financial-freedom-for-physicians.ck.page/b4622e816d⁠ Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Oscar Wilde once said, “There's only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we're joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here's my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you're so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter's background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter's productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

Oscar Wilde once said, “There's only one thing in the world worse than being talked about, and that is not being talked about.” Getting your business mentioned in the right places at the right time can take you from obscurity to virality overnight. Nowadays, businesses tend to rely on social media, but traditional PR and press coverage still play a key role in brand recognition and lead generation. In this episode, we're joined by Peter Shankman, the founder of HARO, and most recently, Source of Sources, a platform that helps journalists find the sources they need, and businesses get the publicity they seek. Peter discusses the state of modern-day PR, explains the many benefits of press coverage, and offers practical tips on how to get your business featured in popular publications. According to Peter,  “When it comes to getting PR or press for your company, your job is to make a reporter's life easier. Email them saying “This is what I do. Here's my website. Here's what I know. Here's what I can help you say,” and they will respond to you. Anything you can do to make their job easier will get you the press you're so desperately seeking.” Beyond PR, Peter also founded Mental Capital Consulting, which helps businesses attract, hire, and retain neurodiverse employees. Having grown up with ADHD, Peter knows firsthand how neurodiversity can be a business superpower if you understand how to leverage it. He talks about the value neurodiverse employees bring to companies and offers advice for neurodiverse entrepreneurs on using their unique abilities to gain an edge in business. Whether you're looking to land press coverage or discover how to turn neurodivergence into an advantage, this episode has something for every business owner! Topics Discussed in this episode: Peter's background and why he started Source of Sources (02:29) Posting bad AI-generated content on HARO? Peter will find you! (04:18) The inspiration behind Mental Capital - turning neurodiversity into a superpower (07:36) The benefits of building a neurodiverse team for your business (14:37) Peter's productivity tips for neurodiverse entrepreneurs (19:50) How to get more media coverage on a limited budget (25:42) The value of press coverage in the modern world (28:10) Press agencies - are they worth it? (35:30) How to build stronger relationships with journalists and publishers (39:02) The death of PR (42:37) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Source of Sources Faster than Normal by Peter Shankman Mental Capital Consulting Sit back, grab a coffee, and learn how to generate press coverage and PR like a pro!

In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning. We'll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it's crucial for businesses, and how it helps shape a company's market presence. Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them. Whether you're building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!

Today's episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand story can propel your business forward. Find out how to humanize your brand through storytelling, creating an emotional connection with your audience, and why it's crucial to go beyond just competence and pricing when presenting yourself to prospects. Timestamps: 00:00 Introduction: Why Brand Storytelling Matters for Growth 00:26 The Importance of Story in Building Client Loyalty 01:42 The Risk of Being Viewed as a Commodity 03:46 Identifying What Makes You Unique: Personal Stories and Experiences 05:08 The Difference Between a Story and a Resume 06:04 Using Universal Emotions to Relate to Your Audience 08:42 The Role of Vulnerability in Building Trust 10:19 Differentiating Your Brand in a Saturated Market 11:35 How to Craft Brand Stories that Inspire Action Key Takeaways for Business Leaders: Personal Stories Build Loyalty: Business leaders should focus on sharing personal stories that highlight their unique approach and values. This moves your brand from being seen as a commodity to one that clients feel emotionally connected to, fostering long-term loyalty. Embrace Vulnerability for Trust: Trust is the foundation of strong business relationships. Sharing the challenges you've faced and how you overcame them will make your brand more relatable and human, which helps establish trust with both clients and collaborators. Universal Emotions Create Connection: Whether your target audience includes CEOs or consumers, using universal emotions in your storytelling, such as fear, isolation, or triumph, allows you to connect with people from diverse backgrounds on a deeper level, making your brand memorable. Inspire Action Through Strategic Storytelling: Effective brand stories aren't just about sharing accomplishments. They should be aligned with your audience's desires or fears and motivate them to take the next step, whether that's becoming a client or engaging with your brand in a new way. Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. How to reach Christie Bilbrey www.christiebilbrey.com hello@christiebilbrey.com   LinkedIn: https://www.linkedin.com/in/christiebilbrey/ Instagram: https://instagram.com/christiebilbrey  Grow Your Business as a Podcast Guest: https://bit.ly/pod-guestingCreate Your Buyer Persona: https://bit.ly/3H4Q2Hw

In this inspiring episode, Vanessa Dew, co-founder of Health-Ade Kombucha, shares her journey of transitioning from building a $300 million beverage empire to her next chapter of helping other founders. Vanessa reflects on the challenges of balancing personal identity with professional success and offers insights into personal growth, leadership, and the importance of community. She highlights her passion for creating meaningful, intimate experiences for women entrepreneurs, as well as her exploration into "unsexy" but profitable small businesses. Through her candid conversation, Vanessa encourages listeners to embrace vulnerability, challenge societal expectations, and prioritize their well-being while building their careers.About Vanessa Dew:Vanessa Dew is a magnetic professional speaker, entrepreneur coach, and co-founder of Health-Ade, one of the world's most successful kombucha brands, reaching nearly $300 million in retail sales and available in over 50,000 stores. Named Entrepreneur of the Year by USC Marshall School of Business, she mentors up-and-coming founders. Having been recognized in world-renown publications like Forbes and Glamour, she was also named one of the Gold House A100 List of most impactful Asians. Her insights have been featured on popular shows such as 2nd Life, Gritty Girls, Asian Boss Girl, and The Mad Happy Podcast. Vanessa's passion for empowerment led to The Gold House Futures Scholarship. Engaging in investment, advisory, and board roles, she's spoken on esteemed panels and delivered keynotes at Expo West and influential stages worldwide. As a formidable businesswomen and mother of two, Vanessa Dew is more than a name; she is the embodiment of optimism, resilience, family values, and the audacity to dream big. 

In this episode, we dive into the inspiring journey of building a successful skincare brand and online community with Ashley Mixon. She shares how a personal passion for skincare led to the unexpected creation of her now thriving TikTok and Instagram following, as well as the development of her own skincare line, Mixon Method. Starting from a place of helping others and never intending to monetize, she grew a community of over 500,000 followers in just a year and a half. We discuss the importance of taking action without waiting for perfection, overcoming fear, and empowering others with confidence in their skincare routine.About Ashley:Ashley Mixon is a former model with a passion for makeup, skincare, and all things beauty. She loves sharing her knowledge and expertise while helping everyone feel confident in their own skin. Ashley's ‘Mixon Method' goes beneath the surface to nourish your mind through the rituals of skin care.Follow along with Ashley on Instagram and TikTok 

What if everything you thought was fueling your business growth is actually holding you back? In this episode, we dive deep into the hidden flaws in your data that could be sabotaging your success. Discover how to fix these cracks, align your strategy, and build a powerful "brand orbit" that not only keeps you in business but propels you to new heights. This is the game-changer you've been waiting for – don't miss out!Beyond The Episode Gems:• Get Your FREE 3-Step Pitch Guide [Downloadable]• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Grow Your Business Faster Using HubSpot's CRM Platform• Book Your Tickets For Content Marketing World, Use My Code "SANDIDGE100" For $100 Off Tickets!• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Please Give A Rating & Review For The iDigress Podcast: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy 

Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We'll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money is tight. Resources:   Join The Boutique Hub Community