Podcasts about brand positioning

Welcome back to the podcast. Today, we're talking about a counterintuitive but powerful marketing strategy from the brilliant Laura Ries: defining a "strategic enemy." The concept is simple yet profound. Instead of trying to be a vague, all-encompassing "best," your brand gains credibility and loyalty by clearly stating what it opposes. This isn't just a marketing gimmick—it's how the human brain works. Our minds latch onto conflict and contrast far more easily than abstract claims. A brand that stands against something—be it a competitor, an industry convention, or even an old way of thinking—creates a tribe of followers who share that opposition. This strategy demands ruthless focus and the courage to make sacrifices. It means letting go of the fear of missing out and doubling down on a single, powerful idea.

Laura Ries is a globally recognized branding strategist, bestselling author, and chair of RIES—a firm renowned for pioneering the concept of brand positioning. Daughter of marketing legend Al Ries, Laura has spent decades helping companies build iconic brands and is celebrated for translating complex marketing concepts into clear, actionable strategies. Her soon-to-be-released book, The Strategic Enemy, explores why great brands succeed by defining what they stand against, not just what they offer. On this episode we talk about: Why positioning and strategic focus outlast fleeting marketing trends How “defining your enemy” creates clear, memorable brands Common brand-killing mistakes (like overextending or chasing fads) Lessons from classic and booming brands—Chick-fil-A, In-N-Out, Oatly Why apprenticeships and real-world learning trump trendy marketing degrees Top 3 Takeaways 1.  Strategy beats tactics: A focused, differentiated brand positioning is timeless, while tools and platforms change.2.  Brands grow stronger by narrowing their focus and clearly defining what they are not—opposition is memorable.3.  Consistency and repetition are more powerful in branding than chasing every new trend or expansion. Notable Quotes “People are much faster to understand opposition than superiority…saying what you're different from is more powerful than saying you're better.” “The biggest danger for any brand is falling in love with its own early success and overextending.” “Effective branding isn't about saying more—it's about saying one powerful thing well, over and over.” Connect with Laura Ries: Website: ries.com ✖️✖️✖️✖️

In this episode of The Sassy Solopreneur, Jamie breaks down the difference between niching and brand positioning through the lens of Bad Bunny's recent residency in Puerto Rico. His bold decision to stay rooted in his culture, instead of chasing the masses, holds powerful lessons for food bloggers building their own brands.Here's what we talk about:How Bad Bunny's residency strategy built trust and strengthened his brandWhy appealing to everyone can actually dilute your brand and slow your growthThe difference between niching and brand positioningHow niching down can actually increase traffic, revenue, trust, and loyal readersWhy consistency and authenticity attract more growth than chasing shiny objects & trendsIf you've been tempted to go broad with your content, this episode will help you see why going deeper, not wider, is the real path to scaling.Links & Resources:→ Work With Me→ Grab My Free Multi–Six–Figure Food Blog Strategy Debrief→ Follow Jamie on Instagram→ Rate & Review on Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Welcome to episode 296 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Eric Morgan, President and CEO of Roux Advertising, to discuss how law firms can develop authentic brand positioning that attracts ideal clients, even when competing against the biggest advertisers in the market. Eric Morgan leads Roux Advertising, a New Orleans-based agency that helps law firms build differentiated, sustainable brands. With decades of experience in media strategy, campaign development, and analytics, Eric specializes in uncovering what makes a firm truly unique - and turning that into marketing that delivers real growth.      What you'll learn about in this episode:   Brand Positioning for Competitive Markets: – Why smaller law firms don't need to “out-yell” or outspend big competitors – How to stand out by identifying and owning a unique brand message Using Client Insights to Shape Strategy: – The value of interviewing past clients to uncover real differentiators – Leveraging referrals and testimonials as brand-building tools Identifying Your Firm's Audience Sweet Spot: – Mapping competitor messaging to find open market space – Aligning your message with your ideal client's values and mindset Operational Alignment with Brand Identity: – How client service philosophies can drive both marketing and internal systems – Building processes and team culture around brand promises Avoiding the Data Overload Trap: – Why over-analyzing attribution can hurt more than help – Embracing a media mix and measuring success holistically   Resources:  Website: www.rouxadvertising.com/ LinkedIn: www.linkedin.com/in/eric-morgan-b6a6042/ Facebook: www.facebook.com/RouxAdvertising/ Twitter (X): twitter.com/RouxAdvertising   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Personal brands are all the rage, marketed as the ultimate path to business growth and success. But what if the very thing that makes you stand out is also what's keeping your business from scaling, or worse, from selling? In this week's podcast, Greg Elfrink uncovers the hidden downsides of personal branding and why it's not always the golden ticket people make it out to be. We break down Alex Hormozi's personal branding journey, looking at how his meteoric rise highlights both the power and the pitfalls of building around a personal brand. While the strategy can create visibility, Greg explains why it often makes businesses fragile: customers are buying you, not the product. That dependence makes it difficult to delegate, grow, or eventually exit. That doesn't mean personal brands have no place. As Greg points out, they're valuable for thought leaders and creators building authority. But for founders who want freedom and scalability, relying too heavily on a personality creates risk. Even more concerning, when it comes time to sell, personal brands can hurt your valuation. If your company's success is tied to your face or name, buyers see it as a liability. That can mean lower multiples or no sale at all. Download the episode to find out if personal branding is really the right growth lever for your business. Topics Discussed in this episode: Why personal brands can hinder your business growth (01:42) When you should use a personal brand (08:32) Breaking down Alex Hormozis' personal brand journey (16:42) Businesses scaled on a personal brand are inherently weak (26:12) How personal brands can hurt the sale of your business (31:40) Why you should build a product first, then build an audience (34:40) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Sit back, grab a coffee, and explore the positives and pitfalls of personal branding!

The Eurobike 2025 panel explores branding in the cycling industry, featuring Gerard Vroomen founder and Entrepeneur, Greg Shapleigh Brand Strategy Consultant, Justin Day Founder and Creative Director and Ricky Buckelei Marketing Manager.This is a rare opportunity to get real insights from a series of experts in the cycling industry on branding. The panel underscores that successful branding in cycling requires authenticity, strategic clarity, consistent investment, and a willingness to focus and say no to distractions, all while staying attuned to both heritage and evolving customer needs.Chapters0:00 — Introduction & Panel Overview2:38 — Guest Introductions7:02 — Differentiation in Cycling Brands14:02 — The Role of Storytelling & Brand Positioning15:28 — Sponsorships & Brand Activation26:13 — Heritage vs. Innovation31:44 — Brand Investment vs. Short-Term Sales42:14 — Strategy vs. Opportunity53:27 — Brand Evolution & Audience Q&A55:59 — Closing RemarksRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.comConnect with Sylvie di GiustoWebsite & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.comDiscover Your Fair Advantage (book): available on Amazon and Kindle.The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.comYouTube: Sylvie di Giusto channel. Timestamps & Key Topics00:00 — “What makes you impossible to ignore?” Intro to Sylvie's work and why personal brand is your unfair edge.01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.06:00 — The “glass jar” blind spot and making time to work on yourself.07:10 — Why “Fair” Advantage (not “fake it”): leveraging what's already true without bragging.09:00 — The 15 USPs and ~380 questions that surface your unique combination.11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.14:30 — Zero‑diva mentality and making event planners' lives easier.15:40 — Serving government & public‑service audiences; meaningful moments on stage.18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.20:00 — Producer story: why simple, clear language wins with broad audiences.22:30 — Asking for external feedback to build self‑awareness.23:00 — Sylvie's free perception audit: discover how the world likely sees you.24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

Darshan Mehta celebrates the 100th episode of Getting to Aha! Be welcoming Anne-Sophie Baret, Head of Product and Trade Marketing at Club Med. Together, they explore how the iconic brand has thrived for 75 years by prioritising meaningful travel experiences and human connection. From the rise of wellness and solo social travel to trends like astrotourism, Anne-Sophie shares powerful insights for marketers and hospitality leaders looking to innovate while staying true to timeless values.

From the Formula 1 paddock to the heart of IndyCar, Will Buxton has become one of the most recognizable and respected voices in racing. In this episode, Will joins Jen Garrett for a candid, high-energy conversation about his bold career shift from F1 to IndyCar, his role behind the mic as a commentator for Fox Sports’ IndyCar coverage, and what it was like to experience the magic of the Indy 500 from the booth. Will shares his authentic perspective on the evolution of motorsport storytelling, the behind-the-scenes experience of filming the new F1 movie, and how he’s built a career that blends insight, passion, and unforgettable storytelling. Known for shaping the soundtrack of modern motorsport, Will opens up about what it takes to truly connect with fans and keep the energy high in one of the fastest, most competitive sports in the world. If you love racing, storytelling, and insider perspectives from the people who bring the sport to life, this is an episode you won’t want to miss. IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

In this episode of Move the Ball, Jen Garrett dives into the second part of her special series, "The Entrepreneur's Edge: Position, Monetize, Scale." Jen shares her global business experiences and breaks down how to turn expertise into scalable income, build a strategic monetization stack, and implement systems for sustainable growth. She emphasizes the importance of refining before scaling, protecting your energy, and aligning your offers for maximum impact. Jen also references previous series and resources for further learning. Time Stamps & Highlights: 2:44 — Series overview: Part 2 focus on monetization and scaling 5:53 — Building a strategic monetization stack (low, mid, high-ticket offers) 9:39 — The importance of consistency, routines, and energy management 10:47 — Scale vs. refine: knowing which move to make 12:01 — Refinement as a path to elite performance IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

In this episode of the Move The Ball podcast, host Jen Garrett kicks off a new two-part solo series, "The Entrepreneur's Edge: Position, Monetize, Scale." Jen shares actionable strategies for entrepreneurs and high-performance professionals to build a brand that attracts opportunities and turns them into scalable income and impact. She emphasizes the importance of brand positioning, clarity, and credibility, drawing on her global experiences and lessons from elite athletes and executives. Episode Highlights:[2:57] Introduction to the new series: "The Entrepreneur's Edge" [3:55] The importance of brand positioning before business growth [6:11] Building a global brand and the power of positioning [7:12] What a brand truly is (beyond logos and taglines) [8:04] The "brand triangle": niche, audience, and signature edge [10:18] Differentiation and being referable [11:22] Visibility vs. credibility in the digital world [12:08] Auditing your online presence and using AI for a brand audit [12:59] Lessons from pro athletes and executives on positioning IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

Send us a text10 most common – and costly – marketing mistakes companies are still making in 2025. From confusing tactics with strategy, to neglecting customer experience and failing to adapt fast enough, this episode breaks down real-world examples, including brands like Pepsi, Nokia, Blockbuster, and more. Perfect for marketers, founders, or anyone who's ever asked: "Why isn't our marketing working?" أكثر الأخطاء التسويقية شيوعًا والتي لا تزال تُرتكب حتى عام ٢٠٢٥. من الخلط بين التكتيك والاستراتيجية، إلى تجاهل تجربة العميل وعدم مواكبة التغيير، نستعرض أمثلة واقعية من علامات تجارية كبرى مثل Pepsi وNokia وBlockbuster وغيرها. حلقة مخصصة لكل من يعمل في التسويق، أو أسّس مشروعًا، أو سأل نفسه يومًا: "ليش التسويق تبعنا ما عم يشتغل؟ Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Brent Vartan is Managing Partner and Co-Founder at Bullish, a unique hybrid combining a branding agency and a consumer-focused venture fund. With decades of experience in brand strategy, Brent and his team have been early investors and builders behind some of the most iconic DTC and consumer brands of the past decade, including Peloton, Warby Parker, Casper, Harry's, Hu, Bubble, and more.In this episode of DTC Pod, Brent shares his perspective on what it takes to build generational consumer brands from the earliest stages. He discusses Bullish's hands-on investment approach, the importance of brand strategy as a growth mechanism, and what differentiates brands that become household names. Brent also breaks down real playbooks from companies like Sunday Lawn and Nom Nom, providing founders concrete advice on what it takes to build brands worth talking about—and worth buying.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Bullish's hybrid brand agency and VC model2. What it means to invest as “first money” and why it matters3. The difference between building a business and building a brand4. Why customer lifetime value (CLV) trumps CAC and COGS5. Product-market fit: moving from awareness to lifetime value6. How Bullish supports brands like Harry's and Nom Nom in their earliest days7. Tactical advice for founders on capital raising and allocation8. Building brands for acquisition vs. IPO9. The playbook for becoming an acquisition target (what buyers actually want)10. The underrated power of innovation and product launches11. The role of cultural relevance in DTC brand building12. Real-world examples from Sunday Lawn, Peloton, Bubble Beauty, and more13. How great DTC brands focus on AOV, CLV, and brand loyalty14. Pitfalls to avoid around capital structure and loss of momentumTimestamps00:00 Introducing Brent Vartan and Bullish03:49 Bullish's track record and notable investments05:22 What makes Bullish different10:10 Investing as “first money,” how Bullish evaluates concepts13:19 Patterns Bullish looks for in breakout DTC brands16:09 Deep dive: Sunday Lawn's growth and strategy18:36 Positioning Harry's and building a hundred-year business21:04 Timelines, capital, and operational realities for breakout brands23:37 Building for acquisition vs. IPO: how strategies diverge28:57 What buyers are really seeking in DTC acquisitions31:47 Nom Nom's Mars acquisition and the power of niche audiences33:59 The importance of cultural relevance and taking creative “shots”35:32 Bubble Beauty: case study in innovation and customer engagement38:27 Finding the right capital structure and maintaining founder equity41:06 The risks of stalling momentum and overplanning43:33 Where to allocate raised capital: innovation vs. marketing46:20 Where to find Bullish, Brent's socials, and their newsletterShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokBrent Vartan - Managing Partner & Co-Founder of BullishBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode of Ambitious, I discuss the critical signs that your pricing strategy might be broken, leading to burnout and lack of growth. With over 70% of service-based businesses undercharging for their offers, I explore the detrimental effects this has on scaling your business and personal well-being. We talk through seven common pricing mistakes and dive into a six-part framework designed to help you set strategic, intentional prices. From understanding your costs and evaluating brand positioning to competitor analysis and the importance of credibility, this episode offers a comprehensive guide to revamping your pricing strategy. Plus, I share personal experiences and insights on how the right pricing can energize you and your business. Tune in to learn how to confidently command your prices and scale your business effectively.00:00 Introduction01:39 Common Pricing Mistakes in Service-Based Businesses09:39 The Accessibility Trap and Its Consequences13:55 Competitor-Based Pricing: Pros and Cons17:58 The Importance of Profit Margins30:49 Steps to Determine Your Pricing37:39 Understanding Hourly Value and Team Costs39:43 The Importance of Knowing Your Costs40:26 Brand Positioning and Pricing Tiers47:34 Competitor Analysis and Pricing Strategy51:09 Credibility and Expertise in Pricing55:28 Client Desire and Outcome Value59:41 Emotional Alignment and PricingTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

In this episode, I speak with Claire O'Leary with Porth Media about how adhesive and sealant companies can effectively leverage ASC's publication, Adhesive & Sealant Showcase, to promote their brands and products. 

Nicole Powell's journey from the Philippines to becoming a successful marketing entrepreneur exemplifies resilience and creativity. Growing up in a vibrant culture, her family's move to the United States was driven by the pursuit of the American dream. This transition, while challenging, instilled in her a deep appreciation for hard work and sacrifice, particularly inspired by her mother's dedication as a nurse. Nicole's passion for storytelling and understanding human behavior led her to a career in marketing, where she recognized the power of authentic narratives in connecting brands with their audiences. After gaining valuable experience in various marketing roles, Nicole took a bold step to launch her own consultancy, Halcon Marketing. Her approach focuses on helping small and mid-sized businesses differentiate themselves in a crowded marketplace by embracing their unique identities rather than conforming to industry norms. By integrating principles of neuromarketing, she crafts impactful campaigns that resonate deeply with consumers, emphasizing the importance of building meaningful connections over mere transactions. As Halcon Marketing continues to grow, Nicole invites businesses seeking to elevate their brand presence to explore her services. With a commitment to authenticity and differentiation, Halcon Marketing is dedicated to helping clients create memorable marketing strategies that stand out in today's competitive landscape. To learn more about how Nicole and her team can help your business thrive, visit Halcon Marketing. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jenna Capozzi is a veteran creative producer and award-winning marketing strategist with over 30 years of experience scaling brands and building loyal audiences through compelling content and strategic positioning. As the founder of Capozzi Productions, Jenna spent over a decade producing high-performing brand films and content for major companies like Target, BMW, and Samsung—earning multiple Addy and Telly Awards along the way. Her company became the go-to partner for mid-sized brands in the $5M–$20M range—organizations that couldn't afford bloated agency retainers but needed results. Today, Jenna is known not just for creative execution, but for her strategic insight. As a brand strategist, she helps companies define the mission, vision, and core values that drive real growth.   Now the founder of ELEV8PWR, Jenna leads a business education platform and community that mentors entrepreneurs in developing standout offers, scalable brands, and powerful content strategies. Her clients credit her with helping them unlock clarity, confidence, and cash flow through brand alignment and marketing that actually works.If you're looking to scale with precision, cut through the noise, and lead your category—Jenna Capozzi brings the creative horsepower and strategic vision to get you there.   CONNECT WITH Jenna Capozzi Facebook: https://www.facebook.com/jennacapozzirutgersson Instagram: https://www.instagram.com/jennacapozzi_elev8 Website: https://www.jennacapozzi.com/ Courses: https://www.jennacapozzi.com/courses     JOIN THE FIGHT AGAINST FOOD INSECURITY   Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger!    Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,000 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community.   Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty.   SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as “food stamps,” SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers.   CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X (twitter): https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/leadtogreatness/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/    

On this episode of Getting to Aha!, host Darshan Mehta sits down with Ken Kring, a seasoned business leader with rich experience at Walmart, Walgreens, and Sears, to explore the transformative power of integrated thinking. Ken reveals how businesses can break down silos, align around a shared vision, and drive success through cohesive strategies. From customer experience flows to decision-making frameworks, this conversation offers practical insights for leaders eager to create nimble, connected organizations that thrive in today's complex business landscape.

If you've ever thought, “No one is buying my offer right now and everyone is saying I'm too expensive... I should just offer a one-time discount" — this episode is for you.Because the truth is, your pricing isn't the problem (and you don't need to include more things to make it "worth it"). When your dream clients don't immediately understand your value (aka what makes you different and why you're the person to solve their current challenges/problems), they default to saying it's “too expensive.”But the real problem? You're not positioning your brand clearly enough for them to see why your offer is exactly what they need (and what will help them experience and live the life they want so deeply to live).In this episode, we're digging into:Why your pricing isn't the issue (even if people keep telling you it is)How to build a brand that instantly communicates your value to dream clientsWhat I realized recently while doing my own market research (that snapped me out of comparison mode fast)How to stop feeling like you need to “prove” your worth in your content (and what to do instead, that will actually feel GOOD to do)Whether you're launching something new or things have just been a little quiet lately, this episode will help you reframe what's really going on — and how to position your offers with confidence again.

Watch out documentary on the Future of the CMO from this link

3 big ideas discussed in this episode: BIG IDEA #1: Understand what brand positioning really is and how powerful it is for your business growth BIG IDEA #2: Discover where brand positioning is used to build valuable trust and community BIG IDEA #3: Learn why brand positioning is critical to earning the admiration of your ideal client Get the show notes for this episode here: https://AskJeremyJones.com/podcast

In this episode, Chris Maffeo speaks to Racheal Vaughan Jones and discusses how Compass Box has positioned itself as "whisky makers" in the Scotch whisky industry. Founded in 2000 with a mission to make the Scotch world more interesting, Compass Box balances mastery and imagination in its brand essence.Recently, the company streamlined its core range into a more intuitive collection of four distinct flavor territories while maintaining its artistic limited editions.Racheal shares insights into its recent brand positioning, "Long Live Interesting," and how it has successfully translated it through packaging, communication, and targeted campaign activations across key cities.The brand's recent award-winning "Hedonism" limited edition showcases its collaboration with female artists and embodies its philosophy of starting with an organically evolving idea.Timestamps:00:00 Introduction and Welcome00:30 Special Guest Introduction01:53 The Story of Compass Box04:23 Brand Positioning and Marketing10:29 Core Range and Consumer Experience14:29 Limited Editions and Awards20:05 Limited edition approach with Hedonism26:06 Communication and Marketing Strategies30:30 Localized activation and content strategy33:45 Creating demand and brand-building philosophy

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

Cristina Nuñez didn't just break into the beauty industry—she's redefining who gets to shape it. She started her career in traditional finance and private equity, but craved something more personal and creative. So she rolled up her sleeves and jumped into roles that strategically built beauty brands, including Laura Geller and Clark's Botanicals. Now, as co-founder and General Partner of True Beauty Ventures, Cristina is rewriting the VC playbook for the industry—one founder, one investment at a time. She's not just writing checks for beauty startups; she's building trust, offering strategy, and standing shoulder-to-shoulder with brands like K18, Crown Affair, and Moon Juice. In a fundraising climate where doubt often outweighs belief, Cristina is proof that clarity, conviction, and heart still win.In this episode, she opens up about dealing with loss, pivoting with purpose, and what it really takes to be investment-ready in today's beauty and wellness space. Whether you're a founder looking for funds right now or still in the visioning stage, this conversation will change how you think about scaling, pitching, and the power of leading with empathy.Timestamps:[00:00] Introduction[00:57] Cristina's path from finance to beauty[02:56] Why she left investing to build brands[04:00] Personal turning point: her father's diagnosis[06:54] Launching True Beauty Ventures[08:49] Doubts from male investors and pushing through[10:54] The case for more diverse funders[11:47] What is venture capital?[12:56] How True Beauty Ventures is different[15:45] The five P's of investment readiness[17:45] What do investors look for in founders?[20:47] Misconceptions about working with investors[22:47] How to build trust with VCs[24:44] Focus, prioritization, and saying no[26:45] How to get on an investor's radar[30:45] Why founder prep matters in fundraising[31:44] How early-stage valuation actually works[34:45] Common mistakes founders make[36:47] Why tight assortments win in beauty[39:45] The danger of low product margins[42:47] The value of founder business acumen[44:47] Cristina's morning routine and wellness habits[48:45] Advice for founders raising capital nowTo learn more about Cristina, follow her on Instagram and LinkedIn.Resources Mentioned:True Beauty Ventures | WebsiteK18 Biomimetic Hairscience | WebsiteCrown Affair | WebsiteMoon Juice | WebsiteEquinox | WebsiteL Catterton | WebsiteClark's Botanicals | WebsiteTengram Capital Partners | WebsiteLaura Geller Beauty | WebsiteClark's Botanicals | WebsiteYouthforia | Website JumpStart Beauty Brand with Rohit Banota Episode 7 on What Beauty Founders Don't Know with Cristina Nuñez | Spotify or AppleFollow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Send us a textIn a world where you've got just 8 seconds to make your message stick—what do you say and how do you say it? This episode breaks down The Micro-Script Rules by Bill Schley, a game-changing read for any small business owner or personal brand builder. 

Dots Oyebolu chats to Kathy Guzmán Galloway, CEO and Strategist at The Clarity Wizard, who shares insights from her two-decade career in the consumer packaged goods (CPG) industry, covering her early days at PepsiCo and her current focus on brand positioning. She breaks down the classic Four Cs and Four Ps marketing frameworks and explains why they no longer suffice in today's complex brand environment. Kathy introduces her own Brand Fundamentals framework to help companies clarify their message.Key Takeaways:(01:22) Kathy shares her 20-year journey in CPG, starting with foundational training at PepsiCo.(02:14) She contrasts consumer packaged goods (CPG) with FMCG.(02:58) Kathy now focuses specifically on brand positioning, helping leaders articulate strategy.(05:28) CPG is about the end user, regardless of whether the go-to-market strategy is DTC or retail.(07:07) She outlines the classic Four Cs and Four Ps frameworks and how they relate to positioning.(10:24) Kathy introduces her Brand Fundamentals framework to avoid the “and also” problem.(13:45) A major sign of poor positioning is constant internal revisions and unclear brand differentiation.(16:54) She emphasizes revisiting brand positioning regularly to stay ahead of shifting consumer needs.(23:00) Dove's use of brand purpose exemplifies how consistency across all brand touchpoints drives loyalty.(35:50) To maintain loyalty, brands must stay close to their consumers and evolve with their changing needs.Resources Mentioned:Kathy Guzmán Gallowayhttps://www.linkedin.com/in/kathygallowayThe Clarity Wizardhttps://www.linkedin.com/company/theclaritywizard/Insightful Links:https://peekage.com/blog/positioning-messaging-testing-for-cpg-brandshttps://www.smashbrand.com/articles/brand-positioning-map/https://studionoel.co.uk/understanding-brand-positioning-modelsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

It's time to master your Midheaven.Welcome to the first episode in the Master Your Midheaven mini-series.In this episode of the Strategic Magic podcast, you'll learn what your Midheaven sign says about your brand positioning.

Have you ever wondered what it takes to build a long-lasting, high-quality apparel brand in today's fast-moving eCommerce world? In this episode, I sit down with Mac Bishop, the founder of Wool&Prince, to talk about how he built a business rooted in premium materials, timeless design, and a long-term approach to success. Listen in as Mac reveals how he established a niche in the Merino wool market by prioritizing quality and long-term strategy over short-term wins. We explore the importance of strong brand positioning, the impact of supply chain shifts—including tariffs and evolving manufacturing trends—and why a commitment to craftsmanship pays off. Plus, Mac shares his insights on work-life balance, hiring with culture in mind, and how over-communication can be a game-changer for business success. You can find show notes and more information by clicking here: https://bit.ly/4kLL5Hw Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

When the world's moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems. He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.

Breaking into the luxury wedding market isn't just about raising your prices—it's about building a brand that attracts high-end clients effortlessly. In this episode, we sit down with Britt of Caleb and Britt Photography, who took a leap of faith, restructured her business, and doubled her prices while working less.We're diving deep into the mindset shifts, marketing tweaks, and strategic pivots that helped Brittany break out of a saturated market and start booking weddings that inspire her creatively and financially. She shares the turning point that pushed her to let go of videography, refine her brand positioning, and step into the high-end space with confidence.If you've ever felt stuck—booking clients that don't align, struggling to raise your rates, or unsure how to market yourself to a luxury audience—this episode is for you.

Richard Levy, founder and CEO of Sophera Marketing, joins host Nicholas Kuhne on From Startup to Wunderbrand to share how startups can thrive by using strategic marketing over big-budget tactics. From real-world case studies to practical frameworks like the Three C's of Positioning and the importance of diagnostics before tactics, this episode is packed with lessons for any founder, marketer, or brand strategist looking to build a business that scales and succeeds.Call to ActionLearn more about Richard Levy and how Sophera Marketing can help your business thrive:

Text the show!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal brand can guide your external branding efforts, ultimately leading to pricing power and long-term success, even in competitive industries.Craft compelling brand stories and establish niches that truly resonate with your audience. Victoria discusses a three-step approach to building an authentic brand narrative, defining your niche, and communicating the transformation you offer. Using real-world examples, such as an interior designer, she highlights how focusing on the specific problems you solve can differentiate your services effectively. Additionally, explore the power of client feedback and creating a unique brand identity by developing signature offers or frameworks that set your business apart. Tune in to discover actionable steps for defining your brand's transformation and making your mark in the market.Links Mentioned in Today's Episode:Stand Out with Strategic Design with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.We explore the psychology of color, the connection between confidence and presentation, and why styling is more than just looking good. Toi shares how reframing your brand narrative can elevate your presence, attract the right opportunities, and increase profitability.Beyond appearance, we discuss the power of mindset, faith, and intentional networking, as well as the importance of breaking free from mediocrity to reach the next level of success. Whether you are an entrepreneur, executive, or creative, this conversation is packed with actionable insights to refine your brand, shape perception, and turn visibility into real business results.

In this episode, we discuss the importance of branding in B2B space. Follow Lina on LinkedIn and visit her website.

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business?  There's no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here's the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don't want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it's worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you've been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

Many people talk about personal branding like it's the golden ticket to success. But is it really the best way to grow a business?  There's no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here's the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don't want a business that disappears when the owner does. They want systems, not personalities. In this episode, Greg breaks down the pros and cons of building a personal brand and whether it's worth your time. He also shares alternative strategies, like focusing on building a great product or service first, as well as practical advice on how to balance personal branding with long-term business growth. If you've been wondering whether you need a personal brand to succeed, this episode will give you a fresh perspective. Tune in and find out how to do it the right way! Topics Discussed in this episode: Personal brands are not as important as you think (02:00) Personal brands only work if you have an interesting story (04:15) The opportunity cost of personal branding (05:50) The advantages of having a personal brand (09:33) The challenge of selling a business with a personal brand (14:39) The marketing funnel misconception (19:58) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter The Leader Sip Sit back, grab a coffee, and learn the pros and cons of personal branding when building a business.

How does a business go from a small idea to making waves across the globe?In today's episode, Fiona Killackey sits down with Felicity Rodgers, the powerhouse founder of Cargo Crew. With over two decades of experience in the business world, Felicity has learned a thing or two about staying curious, being adaptable, and creating authentic connections. She's built a thriving brand in the competitive world of modern uniforms, and she's here to share the highs, the challenges, and the lessons she's picked up along the way.Here's what you'll get from this episode:Curiosity is your secret weapon: Felicity explains why staying curious has been her biggest business asset.Building a brand with heart: From fashion to uniforms, hear how Cargo Crew's authentic approach helped them connect with customers—both in Australia and the US.Surviving the pandemic: The strategies that kept Cargo Crew strong during the toughest of times.Growing a community, not just a customer base: Learn how they've built a tribe around their brand.Celebrity endorsements and celebrating wins: Get an inside look at the fun and rewarding moments behind the scenes.Family in business: Felicity talks about the joys (and challenges) of working with family.Motivation when things get tough: How Felicity and her team keep going and celebrate their wins, no matter how big or small.If you're looking to breathe new life into your business, or you just want to hear some real talk from someone who's been there, done that, then this one's for you.  WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now. Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Are you ready to transform your influence into tangible results and build a legacy with your very own podcast? In this riveting episode of Thrive LouD, host Lou Diamond sits down with the dynamic Shayna Rattler Davis, a renowned income and influence strategist who is helping women harness their voices to create million-dollar multimedia empires. Shayna shares her journey into this powerful niche, highlighting the evolution from business coaching to empowering women with opportunities beyond visibility—focusing on profitability, high-value corporate contracts, media appearances, and more. Shayna shares her strategic approach to branding beyond your niche by adopting an "umbrella brand" that opens doors to a wider audience, including major media and corporate platforms. She passionately emphasizes the importance of shifting your mindset from seeing your podcast as a microphone to viewing it as a gateway to immense opportunities. Listeners are invited to dive into Shayna's "Make Millions Podcasting" course, a comprehensive resource to turn your show into a financial powerhouse, and experience her expertise firsthand. Additionally, Shayna offers her "Influence Economy Playbook" for free to help you measure and optimize your influence efficacy. Join Lou and Shayna as they navigate the path toward thriving loudly through influence, connection, and innovative success strategies.   TIMESTAMPED OVERVIEW 00:00 Championing Visibility and Profitability 03:54 Elevating Podcasts to High Five Opportunities 08:12 Expanding Podcast Editing to Corporate Engagement 12:59 Finding Your Core Purpose 15:11 Straightforward Advice for Success 18:10 Experience in a Saturated Market 21:08 Mental Reset: Shaking Off Negativity 26:12 "Rain Man: Iconic Character Arc" 29:49 "Embrace Spontaneous Fun" 31:51 Duality of Dress and Interests Follow Us:

Great entrepreneurs don't just wait for opportunities, they create them. That's exactly what Tim Swieter did. It all started when Tim was searching for storage containers for his home workshop. He quickly realized that the Systainer market in the U.S. had a major gap. Instead of just moving on, he saw an opportunity. So, he reached out to the international owners of Systainer with a proposition - he wanted to become their U.S. distributor. Fast-forward a few years, and what started as a side hustle turned into the largest Systainer distribution business in the country. Then came the ultimate full-circle moment: Tim sold the business back to Systainer's owners, walking away with a lucrative payday and a wealth of experience. In this episode, Tim shares the inside story—how he identified an overlooked niche, built brand recognition and trust, and scaled his business. He also opens up about the challenges of selling, the unexpected hurdles he faced, and what it's really like to stay involved as a consultant post-acquisition. According to Tim, “If you're going to consult, you have to set boundaries and clearly outline the scope of your work. You also need to know that you really want to work with that team. If those things don't exist, you either need to really cut back on the consulting or not do it at all.” Whether you're looking to sell your business or searching for inspiration on how to build one, this episode is packed with insights you won't want to miss. Topics Discussed in this episode: From building theme park rollercoasters to running an eCommerce business  (02:08) The challenges Tim faced launching and growing his business (10:36) The marketing strategies Tim used to build trust and brand recognition (13:00) Balancing B2B vs B2C customers (20:35) How Tim became the biggest Systainer supplier in the US (23:08) How Tim ended up selling his Systainer business (27:39) Calculating a valuation for the business (32:27) The timeline of the sale - it's always longer than you think (38:17) Tim's new post-acquisition consulting role (40:22) Tim's work in the SaaS world and the opportunities he found in that industry (47:12) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Tim's LinkedIn Systainer.store Swieter.net Pipedream Retool Sit back, grab a coffee, and learn how this entrepreneur identified a gap in the market and used it to his advantage!

Send us a textIn this episode the focus is a mini masterclass on brand positioning, exploring why it's more crucial than traditional branding. I'm sharing the truth about while visuals like logos and color palettes are important, they don't make a brand unforgettable. The discussion dives deep into understanding brand identity versus brand reputation and introduces key concepts in positioning, like solving unique problems and standing out from competitors. Examples from Walmart, Target, Nike, and more illustrate successful brand positioning. The episode also outlines three steps to identify your unique position in the market: deeply understanding your customers, analyzing competitors to stand out, and defining a unique brand approach and story. What You'll Hear:00:24 The Shift from Branding to Positioning02:57 The Importance of Unique Positioning04:10 Common Mistakes in Branding09:15 Understanding Your Customers Deeply13:12 Analyzing Competition for Better Positioning15:58 Crafting a Unique Brand Story18:35 Evolving Your Brand Positioning Free Resources: The Intuitive Marketing Blueprint: Make your marketing so good, your customers will feel like you're inside their brains Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products. Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses. Connect with Sasha: Hang out with Sasha on Instagram and TikTok Work 1:1 with Sasha: sashafedunchak.com Follow Daring Haus on Instagram and TikTok Work with Daring Haus: daringhaus.com Check out my media company, serving up anti-cliché, edgy, editorial photography and videos for female-founded brands hungry for attention, Powerhaus Media ...

Unlock the secrets to effective brand positioning and watch your business rise above the competition. With insights from host Jenny Monroe, discover the nuances that distinguish brand positioning from brand identity and marketing strategies. Jenny promises to guide you through crafting a unique value proposition (UVP) that not only highlights your strengths but also strikes a chord with your target audience. Learn how to construct a detailed customer persona, enabling you to tailor your messaging and carve out a niche through powerful storytelling, ensuring your brand stands out in a crowded marketplace.Facing a shift in your business? Jenny explores the intricacies of navigating brand positioning changes. Clear communication and consistency in addressing your audience's needs are paramount when considering a pivot. Jenny shares strategic advice on maintaining the core essence of your brand while embracing change, ensuring your promises remain steadfast. Subscribe for the latest insights, and don't miss out on our strategic growth plan guide to sharpen your marketing strategy and solidify your brand's foothold in its desired market space. Tune in to gain actionable strategies that propel your brand toward growth and success.Grab your Strategic Growth Plan.Read more HERESupport the show

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this episode of Simple and Smart SEO, Crystal Waddell sits down with the one and only Mordy Oberstein—Head of Brand at Wix, founder of Unify Brand Marketing, and self-proclaimed SEO contrarian (with a soft spot for brutal honesty). If you think SEO is just about keywords and backlinks, Mordy is here to obliterate that notion faster than an algorithm update can tank your rankings.They dive into how businesses should stop trying to be everything (because newsflash: that means you're nothing), and why SEOs should stop acting like lone wolves and start sitting with the comms team.

The internet moves fast, but does that mean your marketing should? In today's world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it's not just about marketing—it's about leadership, too. If executives don't give marketing, strategy, or people the time to grow, they'll never see real results. What if the real key to sustainable growth is slowing down, embracing patience, letting things breathe, and giving people, ideas, and strategies the space to actually develop?In this episode, we unpack:• Why speed can sabotage your long-term marketing success.• The danger of forcing speed over strategy in decision-making, team-building, and brand positioning.• The underrated power of stillness and strategic patience in business.• Why executives often demand immediate marketing results—yet fail to invest the time needed for real impact.• How rushing to “be first” often results in noise, not impact.• The thought leadership trap: it's not about "telling" —it's about engaging, guiding, and building real influence.• How a lack of patience in leadership leads to high turnover, rushed marketing, and ineffective campaigns.• Oh, and… TikTok went down, panic ensued, and then it came back. What does that tell us about digital hysteria?If you've ever felt pressured to constantly do more in marketing, this is your reminder that real influence and business longevity come from thoughtful action—not just rapid reaction. Tune in and learn why slowing down might be the fastest way to scale up.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!This episode pulls from Troy's book Strategize Up as a starting point and expands in additional frameworks, tactics, and principles to help you elevate your business in every way possible this coming year.What You'll Learn:The 6 Core Principles To Grow Your Business:• Clarity, leverage, optimization, vision, value, and execution—what they mean and how to implement them.4 Key Strategies To Position Your Business:• Credibility, authority, social proof, and creating the perception of high value to stand out in your industry.The 3 Essentials To Communicate Effectively:• Using emotion, action, and the right content type to connect with your audience and drive engagement.Why Quantity vs. Quality Doesn't Matter:• Learn why value is the real differentiator and how to deliver it consistently.How To Build Advocacy & Elevation:Turn your audience into buyers, advocates, and elevators who amplify your brand's message.Why Listen:This episode goes beyond theory, giving you practical steps to align your vision, messaging, and strategy in 2025 breaking down complex ideas into actionable takeaways, sharing insights from years of experience helping businesses scale sustainably. So if  you're serious about making 2025 your breakthrough year, tune in now to learn how to apply the 6-4-3 Formula to your business!Start your New Year strong—press play and level up! Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

What's your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn't.In this episode, I dive into what chasing your million really means:• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.• How what feels small today can snowball into something vast if you just keep going.The truth is, whatever your million represents—whether it's a business, a dream, or a vision—it's going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?A million downloads didn't happen because I planned it perfectly—it happened because I started. I kept going. I stayed in motion.If you're chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.What's your million?And are you willing to chase it?Press play. Let's talk about it.Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Change is hard, but the truth is—when you resist it, you're making a choice.An even harsher truth? Staying in your comfort zone is the reason your business isn't growing. You're stuck because you keep doing the same things, expecting different results. That's the definition of insanity—and it's killing your growth.And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusing to delegate. Needing total control. Waiting for perfection before taking action. Even creating chaos to sabotage your own progress. Believe it or not, you could be your own biggest obstacle.Here's the reality: Over 50% of businesses fail because they refuse to adapt, change, or face the hard truths about their strategies. Are you ready to stop blaming the market, the economy, or your competition? The real obstacle is you.It's time to ditch the excuses, make the changes, and start taking action. Growth isn't easy, but neither is staying stagnant. If you're serious about scaling your business, this is your wake-up call. Step out of the comfort zone. Embrace the chaos. Make bold moves. Growth doesn't happen where it's safe, it happens when you face the uncomfortable truth and take action.In this episode of iDigress, we dive deep into the uncomfortable reality of why many entrepreneurs, leaders, and creatives stay stuck. We'll explore the powerful concept of "what you're not changing, you're choosing" and unpack how resistance to change often stems from fear, comfort, or denial.• Why clarity is the first step to escaping chaos.• The dangers of staying in your comfort zone.• How to recognize when it's time to pivot.•  Why embracing change (quickly) is necessary for business success.• How to stop being a "control freak" and get out of the way of growth.• Why successful execution requires humility and adaptability. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer's needs is key to unlocking growth. You'll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bigger picture. We dive into practical steps to help you rethink your strategy, adjust your messaging, and position yourself for sustainable success. Key Points:• Perception: Understand how what you see might be clouding your judgment and holding back your business growth.• Positioning: Learn how to adjust your brand's message to match what the market truly thinks and values.• Profit through Clarity: Focus on what your ICP (ideal client profile) believes and how meeting their needs will drive profitability.• Bridging the Gap: Discover how to align your personal intentions with real-world actions that lead to results.• Actionable Strategies: Gain a clearer path to drive meaningful change in your marketing, positioning, and growth approach. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel