The High Vis podcast

This week I've been thinking a lot about selling. “Sales” really is treated like a dirty word by so many people I speak to and the idea of selling makes us feel gross and icky.  Now, I get it, no one likes being sold to when they're not at all interested in the product or service, but here's the thing -  you aren't actually trying to sell to those people.  We're selling to those who are interested in or even need what we make, sell or create, so we do have to put ourselves out there to be found and show up for those people.  So how can we share our products and services, ensure that we're not irritating people who don't want to hear from us, and sell to our dream clients?  Well, in today's episode of The High Vis podcast, I want to share with you some of the key learnings I've found to be useful no matter what you sell or offer to get the sales you want and deserve without feeling gross.  I truly believe entrepreneurs are the ultimate optimists. We want to create a better happier life for ourselves, our loved ones, we want to live a life that suits us, but we need the skills to get the sales to sustain and build that life.  So, if you're a female-led business eager for more booking, and more sales but frankly, you're overwhelmed with where to start, why not come and join my week-long free challenge, Show Up & Get Booked.  We start  Monday 27th September and I would LOVE to see you there.  https://maddyshine.co.uk/challenge/  If you found today's episode useful, do come and let me know, slide into my DMs on Instagram, @Maddy.Shine, and why not share this episode with your biz bestie.  See you next week! 

Well, hello! Welcome back to The High Vis Podcast with me Maddy Shine - your biz bestie for visibility.  In the High Vis podcast, you'll get juicy advice on how to be more visible, get your business seen more by the right kind of people, PLUS you'll get a dose of behind-the-scenes goings-on in my business.  Now, I love sharing my thoughts and feelings with you on this podcast but let me tell you my imposter syndrome has never felt so strong as when I sit on my own to record these episodes. It feels so incredibly vulnerable and when I couldn't sleep the other night following my first full day of screen time following my summer break, it got me thinking about not feeling “good enough”. What is “good enough”? Good enough for who and why does it even matter? You see, as business owners, we strive to be the best we can be. We want the best sales results, to offer the best products and services, to have the best social media or website and when that doesn't happen we get frustrated, overwhelmed, and we simply stop showing up.  But here's the thing. We often mix up striving to be the best we can be, with the idea of being perfect, so we tell ourselves we're not good enough but that is simply not true.  So today I want to share with you what I reflect on when I don't feel like anything I do is good enough, and give you a few reality checks to come back to when you have that sneaking feeling of self-doubt.  I do hope you find this episode useful, if you do come and tell me on Instagram @Maddy.Shine -  slide on into my DMs.  Oh, and do check out my week-long free challenge! We start Monday 27th September covering how to create content so you can show up and get booked!  https://maddyshine.co.uk/challenge/  I would LOVE to see you there. 

As you know, The High Vis podcast is here to help you be more visible, get booked by your dream clients, and give you a good dose of behind-the-scenes goings-on in my business.  So with that in mind, I want to share a recent discovery I've made, and that is that I am, in fact, a creative person, and news flash! As a business owner, you are too.  You see, for so long I didn't believe I was creative, but I actually spend a lot of my time creating - be that writing blogs, creating social media content, making this podcast! And I don't think our need for creativity and inspiration gets talked about enough.  Now shout if this sounds familiar! I find that I'll go through bursts of creativity and then beat myself up when I don't feel creative or when I don't know what to post, or what to say and nothing is coming easily.  So how can we find this elusive inspiration that helps us find ideas for our content?  Well, in today's episode I've got a few prompt questions for you to get the creativity flowing, so you can find your sources of inspiration and start planning your content.  I've said it before and I'll say it again, we can't wait to feel confident to then start doing what we want to do, we have to try things out. It's all part of playing the game of ‘where we want to be'.  This is a great time to start building a stash of content ideas, and a great time to get creative, and start experimenting with your content to see what works for you so I hope this episode inspires you to take action!  Make sure you hit follow and subscribe so you don't miss new episodes and tag me on Instagram @maddy.shine, I love to see where you're listening from! Ooh and please do take a moment to leave a review on iTunes, it really helps, I would be so grateful! And send this podcast to a pal who needs to hear this too! 

I imagine I'm not the only one who bought a pile of things over lockdown, thinking I would finally have time to give That Thing a go. So alongside a stack of books, there's also a calligraphy kit and a paint-by-numbers set that I asked for for my birthday that remain untouched, and there's even a keyboard in the corner collecting dust.  But, guess what peeps! This week I actually got round to reading one of those many books. I went to the pub and I got stuck into The Practice by marketing guru Seth Godin, and I really allowed myself to reflect on what I was reading, so I wanted to share some of my thoughts and insights here with you today. Now, I love dipping in and out of Seth's world, he's extremely wise and thought-provoking, he's not one of these pale, stale and male dudes, he's brilliant and The Practice is all about how sharing our creative work takes courage and it's a constant practice - Well don't we know it! As business owners, we have to summon this courage all the time and the same logic applies to visibility. It's a practice, it's a muscle we have to train.  You see, we know being self-employed comes with risks, and it's scary, but we have to try things out, and we have to commit to practising because that's how we learn and that's how we improve.  So join me for some practical tips to get you started practising and training your visibility muscles.  Do make sure you hit follow and subscribe so you don't miss new episodes, and please do tag me on Instagram @maddy.shine, I love to see where you're listening from!  Oh, and don't forget enrollment to my membership community, Visibiliyay is now open! You can find all the information here at visibiliyay.com. I really hope you'll check it out and come join us.

OK peeps, I've been putting myself through a really hard time recently, comparing myself to a higher version that simply doesn't exist, and of course, comparing myself to others on Instagram who look like they're doing really well, because, in an ideal world, I would be perfect at everything.  I'd be perfect at emails, social media, sales, I would be creating Reels regularly, I would batch record my podcasts, and so on and so on….until I think, good God woman …Stop! This all leads to overwhelm, and I don't know about you, but I pretty much cancel myself when I feel overwhelmed. We've all been known to throw the baby out with the bathwater because we don't like being bad at something. We feel like we have to do everything perfectly, surpassing all standards that have gone before, otherwise, we simply shouldn't bother and we should be cancelled.  But I've come to realise, time and time again, that done really is better than perfect. I love this saying, done is better than perfect because it doesn't actually have to be all or nothing.  So today let's take a look at how you can try one thing at a time, and move forward step by step because you don't have to (and can't) do it all.  I'd love you to pop me a DM which one thing are you going to try to be more visible today? You can find me on Instagram @Maddy.Shine  And don't forget, enrollment to my membership community, Visibiliyay is now open! You can find all the information on my website www.maddyshine.co.uk. I really hope you'll check it out and come join us.

Hello everyone Maddy Shine here, host of your favourite visibility podcast - the High Vis podcast your biz bestie for visibility.  Back once again to talk to you all about the great game of managing expectations.  Now, this is something I face time and time again in my business, and while, yes it does get easier, the challenges also get bigger so it's a constant practice.  The thing is, expectations are simply a gap between hope and fear. The hope that things will happen and the fear that they won't.  So I have a little exercise to share with you today that I do to help me manage my expectations, and I'll be honest, I'm going through a bit of a challenging one right now so we'll get into that too.  Because the truth is, you can achieve anything you want to, but we do have to do the work, get comfortable with uncertainty and learn which voices to listen to and which ones to put on mute. And, if you're wondering how on earth you're going to make your dreams and goals happen then listen up because I have just the ticket for you!  The doors are now open to join my membership community, Visibiliyay! A community of female entrepreneurs from all walks of life, ready to cheer you on as we gather to learn, become more visible and grow our businesses.  You can find more information on my website www.maddyshine.co.uk I really hope you'll check it out and come join us. Make sure that you hit subscribe to not miss new episodes, and please do share on social media when you're listening, tag me so I can see @Maddy.Shine on Instagram and why not share this episode with a pal who could do with hearing this too! 

Hello everyone Maddy Shine here, back with a fresh episode all about personal branding, aka, being the face of your business. Now, this is something I do every day, but believe me, that wasn't always the case and it definitely wasn't a smooth journey to get there. I was mortified at the idea of showing up on camera, sharing my face on Stories, hopping on Lives, but the thing is, it's been a total game-changer for my business.  So in Episode 20 of the High Vis podcast, I want to tell you all about how I came to be very comfortable with being the face of my brand and how you can too.  I'll talk about the benefits of showing your face more, not just a theory, but the actual results that you can get, and hopefully, by the end of today's episode, you'll feel ready to show up more or in front of the camera to share more of your stories so you can see the positive results to your business too.  I've got a few tried and tested tips for you today to get you sharing more of your brilliant skills and expertise and start building genuine connections with your ideal clients. So come and let me know on Instagram @maddy.shine which of these tips you're going to put into action, and tag me, so I can cheer you on! Make sure you hit subscribe so you don't miss out on future episodes, oh and please do take a moment to leave a review on Apple Podcasts, it really helps and I would be so grateful! 

Hello everyone and welcome back to your favourite visibility podcast, with me Maddy Shine, your biz bestie for visibility.  I can hardly believe it's been six months since we rather abruptly ended Season 2 of the podcast. Crazy. But in fact, why I took such a long break rather links to today's topic.   You see, I asked my free Facebook community (“Seeking Exciting Opportunities”) what they'd like to hear in this episode, and boy, were the votes unanimous.  They overwhelmingly said - Overwhelm.   Everyone is feeling it, everyone does feel it, so what can we do about it so that it doesn't bring us down completely? Because let's face it, simply existing over the last year has felt exhausting.  Fear not, overwhelm and I are actually old friends, so I'm quite happy to share what works for me, what I've seen work for my clients, and I'll be completely honest about it. You know me,  I'm pretty no-nonsense.  So we'll keep it simple and I'll leave you with 3 action points to overcome the overwhelm, explain how to break down tasks to bitesize chunks, and share what you can do to make your workflow easier to keep the overwhelm at bay in the future.  Here are the links to the resources mentioned in this episode:  Essentialism: The Disciplined Pursuit of Less by Greg McKeown https://uk.bookshop.org/a/7010/9780753558690 The Practice by Seth Godin https://uk.bookshop.org/books/the-practice/9780241470046    I can't wait to share what's going to be a juicy season 3 so make sure that you tune in every Wednesday, hit subscribe and please do share on social media when you're listening, tag me so I can see @Maddy.Shine on Instagram and why not share this episode with a pal who could do with hearing this too! 

So here we are, the final episode before the Christmas break! We will, of course, be back in the new year dishing out even more visibility advice, but today I want to share with you how to get the beautiful images on your website seen by Google, and how they can play a part in boosting you up to that first page of results, because that's what you're here to learn about, right!  I'm also going to take you behind the scenes for an end of year review of my business, and I'll be posing some questions to you that can help you reflect on your year whatever type of business you have.  So how can the images on your website help you climb the pages of Google, and why does that even matter? Well less than 1% of people searching click through to page 2, so if you're not on that first page, you're not getting found.  And you might say “but Maddy, I'll never get to page one!” then let me tell you I've seen small businesses just like yours get to page one and win over big brands by following the very advice I'm sharing today.  Remember, it's all about seeking out those exciting opportunities, after all, that's what SEO stands for - Seeking Exciting Opportunities and there are plenty of them. There really are so many ways to get your images seen by your ideal clients, which is fantastically motivating, so I hope this episode inspires you to try out this 8 step plan. Come and tell me on Instagram @maddy.shine if it does!  Make sure you hit subscribe so you don't miss out on future episodes of the High Vis podcast and I hope however you spend the holidays that you give yourself some time to recoup, reflect, and enjoy!  Ooh and please do take a moment to leave a review on iTunes, it really helps, and send this podcast to a pal who needs to hear this too. Here are the links to the resources mentioned in this episode:  TinyJpeg: https://tinyjpg.com/  Does Google know I exist (and how to change that) https://business-shine.co.uk/does-google-know-i-exist/ The High Vis Podcast Ep15 Making money + making mistakes I can't wait to see you again in 2021! 

As your SEO Queen, I've made it my personal mission to share how you can use SEO in a fun and motivating way, which is why I like to say SEO stands for seeking exciting opportunities and guess what? You don't have to be the next tech genius to be good at it.  So today I want to talk to you about the power of Yoast - the free SEO tool that you need!  Now, I know SEO isn't the sexiest of topics and scrolling through Instagram is more a lot more fun but here's the thing - your dream clients are out there Googling your services or your products, but you're not there. You're nowhere to be seen, or you're all the way down on page 22 of Google, if that. So how do we get Google to know we exist?  What is this magical tool, and do you really need it in your life?  Well, I'm going to break down for you how to start figuring out what your clients are Googling (Hint: it's often not the same words or phrases as you think) I'll then share with you where to start with adding the words or phrases to your website using Yoast, as well as running through some common SEO & keyword myths, so you can make the most of Yoast and get found.  So give it a go. Get those Yoast lights changing from red to green, as David Gray would say circa 1999! If you're inspired to work on your SEO after listening tag me on Instagram @Maddy.Shine so I can cheer you on.  All the links mentioned in the episode are below:  Yoast Plugin for WordPress: https://yoast.com/wordpress/plugins/seo/ Yoast Plugin non-WordPress: https://yoast.com/research/real-time-content-analysis/ Do I really need to blog? 65 reasons you should start blogging: https://business-shine.co.uk/do-i-really-need-to-blog The High Vis Podcast: Ep 16. How to never run out of content again Keywords Everywhere: https://keywordseverywhere.com If you are wanting support, accountability and to dive deeper into blogging, SEO & keywords, come and sign up for the 10-week Blogging for Gold course. You can sign up for the waiting list now!  https://business-shine.co.uk/blogging-for-gold-doors-closed If you enjoyed this episode make sure you hit subscribe, and tune in every Wednesday for new episodes. Please do share on social media if you're listening, tag me @Maddy.Shine on Instagram and why not share this episode with your biz bestie.   

Hello and welcome back to The High Vis Podcast! Today we continue with the high vibes of Season 2 as I take you behind the scenes and dish out even more visibility advice to get you found, and get you booked!  Now, we know that creating useful and memorable content is key to getting visible. It's a fantastic way to show off your expertise, to remind people you exist, and to show them that you are the person they have been searching for. But it's hard to always come up with fresh ideas, and to not be hit by an existential crisis after every post, leaving you questioning if you can do this whole running a business thing? I hear you, I've been there,  Well, I have 8 tips for how you can create content that connects you with those dream clients and how to get more value out of the content you already have. After all, we aren't trying to recreate the wheel here!   I'm going walk you through all the assumptions people make when it comes to content and their audience, I'll walk you through the solutions, and I'll show you how to never run out of content ideas ever again.   So notepads and pens at the ready peeps! Hopefully, my clients won't kill me for giving away all these secrets!  Come and tell me over on Instagram or Facebook, which tip you loved in this episode, which will you be trying out? I would love to hear from you. Don't forget to subscribe and why not leave a review if you found this episode helpful.  You can have a read of my recent guest blog post all about being child-free on the link below  https://www.booandmaddie.com/on-being-childfree-maddys-story/ See you next time! 

So here we are, well and truly into the swing of season 2 of The High Vis podcast. Now, I promised in this season I would, of course, be giving visibility advice, but that I'd also take you behind the scenes of my own business.  Well, not one to disappoint, we are indeed taking a look behind the scenes today. Yes, it's the big one. Today I am talking about money. Making money, spending money and what I've learnt from the mistakes I've made.   Now, you should know, that I'm terrified to share what I'm going to share in this episode - but when has fear ever stopped me from doing anything?  So I'm going to take you through each of my launches in 2020, I'll share with you how much each launch cost, and how much I made because, while I have spent money in untold ways this year, I'm sure you have too, I have also seen some huge wins.  OK, so let's take it back to Jan 2020. I was struggling to pay my rent after some bad business decisions but I knew I wanted to scale and grow my business, and I really wanted to turn over 6 figures - a goal I'd set myself and nervously laughed about, but I knew I had to spend money to make money, and I know that I learn best when I take risks, and take decisive action.   So how have I gone from struggling to pay rent, to moving into my own place, decorating it and buying my own furniture for the first time? Well, I planned, I adapted, and I got creative. I separated out my self worth from every post and product I created, I showed up and I served my audience.  I have learnt so much this year by getting specific on what I'm selling, who I'm selling to, I tracked and measured the results, I shifted when I needed to and I believed in my impact and here are my tips for how you can apply the same system to your business.  So there we have it. Come and share, over on Instagram or Facebook, what was your most valuable takeaway? I would love to hear from you. Don't forget to subscribe and why not leave a review if you found this episode helpful - See you next time!

Last week on the High Vis podcast we spoke about goals, how to set them and how to adapt as the goalposts move. So now you have a clearer idea of where you want to go, it's time to take a look at what it is you want to be known for.  What DO you want to be known for and how do you get more people to know about you, so you can get more of those juicy juicy sales?  Well, grab your notebook and pen folks because this is a big one.  The simple fact of the matter is if you're not making the sales you want, it's because not enough of the right people know that you exist. So here's where we start with changing that.  You need to increase your audience's awareness of what you do, what you sell and how you're different from everybody else out there. Sounds pretty simple when we break it down, right? Ok,  so how do we know what we want to be known for?  Well, never fear, I have some key questions you can ask yourself to know what sets you apart and why your business is the perfect solution to your ideal client's problem.  Being more visible online has never mattered more than in 2020, without being able to meet in person at all these wonderful events,  we have to get more specific, more obvious about what we offer, and ultimately what we're known for.  I would love to hear from you over on Instagram, so please do screenshot and tag me @maddy.shine , take a video of you listening to the podcast when you're out on your daily walk and come back next week when we will be talking about …. Money and MISTAKES. Oh yes, we're going there! So make sure you're subscribed and tune in every Wednesday for a new episode.  You can find Fiona's brilliant planning guide I mentioned in this episode on the link below: https://www.fionakellyphotography.com/planning-guide/

Hello and welcome to season 2 of The High Vis Podcast! I am of course back once again, like the renegade master himself.  So what can you expect from season 2? Well, it's going to be more of what you all loved about the first season - advice to get more visible online, how to get the bookings you want and need, but I want to also give you more of a behind-the-scenes look at my business and deep-diving into some hot topics in this season.  And I really wanted to kick this season off by talking about goal setting. Now, before you switch off thinking, not another flipping business coach talking about goals, I want to talk specifically, about how you can adapt when the goalposts keep changing because let's face it, 2020 has really shown the uncertainty of life and running a business.  I'm going to share with you my own process of goal setting, how it's worked for me, as well as what's stopped me in the past from setting and meeting my goals because let's be real, succeeding can be as scary as failing.   I am here to show you can still set goals in lockdown, how to adapt and how you can still smash it, even in this crazy year.  Trust me when I say it's going to be a juicy season, so make sure you're subscribed and tune in every Wednesday for a new episode. If you loved this episode please do share that you're listening and tag me on Instagram @Maddy.Shine so I can see! 

Welcome back to the High Vis podcast with Maddy Shine, your SEO and visibility queen, for the final episode of season one!  I started this podcast because I believe there is so much to talk about with regards to being more visible, but I know that it can feel overwhelming on where to begin, where to show up and how to get the results you desperately want and need.  The last 12 weeks have been full of motivation, inspiration, insight and dare I say, wisdom, to get to the heart of what's holding you back from being more visible, how you can start showing up, how to get seen by your dream clients, and ultimately get booked.   And we've covered quite a lot haven't we?! Now, you know I believe reviewing any project is incredibly key, so I am practicing what I preach here.  Join me as I recap on the lessons we've covered, what I've learnt about myself, and if I may quote Dolly Parton, how we can “figure out who you are and do it on purpose”, because whether you like it or not, visibility is essential to build your business.  A huge thank you to everyone who has tuned in this season, sent me a DM, shared and recommended the podcast. If there's a subject you'd like me to cover in season 2 come and tell over on Instagram @maddy.shine and until next time, stay safe and take care. 

Welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility. I am delighted to be back with a brilliant guest and a high energy chat full of laughs, and a few cackles in my case, for you today.  Joining me is Ellie Kime who, in her own words, is the loud laugh and ‘words gal' at The Wedding Enthusiast. Ellie is an expert in helping small businesses write with personality and passion because writing about yourself can be hella tricky.  Don't we know it!  Writing about yourself for your website or social media can be a dreaded task, so we dive into how to overcome the cringe when writing about yourself, how to get comfortable tooting your own horn and actually have some fun writing about you and your business.  Ellie has some great tips to help you show up without feeling like you're showing off.  You can find Ellie on Instagram @theweddingenthusiast and check out her website www.theweddingenthusiast.co.uk for more resources and ways to work together.  If you're looking for some more help nailing your about page you can get 15% off Ellie's downloadable guide How to write the perfect About page or How to write the perfect out of office with the code  HIGHVIS15. https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-about-page https://www.theweddingenthusiast.co.uk/shop/how-to-write-the-perfect-out-of-office-taking-auto-responders-from-nooo-to-oooh Come and connect with me on instagram @maddy.shine, let me know which of these tips you loved and are going to try out, screenshot the episode and tag me, and drop me a DM to tell me who would play you in the movie of your life! 

Do you wish you were more consistent with marketing yourself but, well, you're not?  Are you overthinking every bit of content you make, meaning you want to do more, but you don't?  Are you unsure if what you're doing right now is even making a difference? Well this is exactly what I'll be addressing in today's episode of the High Vis podcast.  I have a not-so-secret formula to share with you to get more visible, so you can stop stressing out, grow your business and find those ideal clients that value you and your work.  I wish someone had told me these simple steps much earlier on, I had to figure it out myself from experience, from coaching and courses and trying a lot of things that didn't work.  So here's the deal. The not so secret formula to being more visible - plan, create and measure. So many people overlook these 3 steps, I know because I used to overlook them thinking they took away from my creativity or the freedom of running my own business but believe me, it's so much easier when you follow the formula.  Now don't get me wrong, you have to do the work, there are no shortcuts, but this formula means you can finally stop wasting time and start putting in place the things you need to do to be more visible and get seen by your dream clients and customers.  You can finally understand what you need to do and how to do it to get the results you want and need.  You can use today's podcast to build on what you learnt from episode 9 - Building a strong foundation to be more visible and come and tell me on Instagram @Maddy.Shine what your favourite tip was. If you enjoy today's episode why not take a screenshot, tag me and share the love!  I'll see you next time on the High Vis podcast, stay safe and take care x

Hello and welcome back to The High Vis Podcast, with me Maddy Shine, your biz bestie for visibility. It's been a busy few weeks over at Shine HQ launching 3 new offerings, moving house, and by being even more visible,  I've been interviewed on various blogs and podcasts which has got me chatting with hundreds of entrepreneurs along the way.  I've heard from lots of business owners who are struggling to show up, feeling fresh out of creativity and just a bit wobbly, and really, who can blame them! No one ever told us what it's truly like to run a business or how to market it.  So this week I want to bring to you a foundational piece of work that after 8 years in business I constantly come back to so you can get confident with putting yourself out there, being more visible and securing those sales. That is who is my ideal client? Why would they buy from me and how am I going to sell it? I think about this all the time.  Getting clear on these foundational questions is like building a sturdy house, you have to start with strong foundations.  To build a sustainable business you need to start with strong foundations too. That means knowing what you sell, to who, and how you want to grow your business.  With strong foundations you can stop wasting time and start putting in place the things you need to show up and get seen by your dream clients. You can finally understand what works and how to get results. So let's build those foundations of your business to stand strong and move your business forward.  Come over and tell me on instagram @maddy.shine which of these tips you're going to try out so I can cheer you on! 

I believe visibility is absolutely essential to making a success of your business. You need to be constantly reminding the right people you exist, and that you are the right one to solve their problems.  But I get it, you're a perfectionist, you feel stuck and so, you do nothing.  You're in a cycle of self doubt with no support which is a mega lonely place to be - I know, I've been there and I don't recommend it.  So I want to speak to you today about the power of community, because seeking out other people in a similar position to you, either in life or in business is such a powerful thing.  Being a part of a group of like minded people who share your values, who cheer you on is so valuable. I've seen first hand in my business the wins that have come from being a part of a safe and open space to explore and learn.  Imagine if you could share the challenges you're facing with others who are in the same position….Well, I am MEGA excited to announce that I have created a new membership community - Visibiliyay!  This is a new community for female entrepreneurs who want to get more visible, like, now! A place to connect with other passionate business owners who want to put themselves out there, celebrate the wins and find the learnings in the challenges. Visibiliyay is going to take you from, “Argh I can't do it” to “OMG I really can” as you binge on advice that you can't Google, learn how to market yourself, and get a plan of action in place to get the results you want and need to make a success of your business.  Doors won't be open for long so if you're ready to be part of something magical, if you've been craving some support and accountability then Visibiliyay is for YOU!  www.business-shine.co.uk/membership-doors-open Drop me a DM on Instagram @maddy.shine and and let me know what you loved about this episode and for even more visibility resources head to www.business-shine.co.uk

Visibility is essential to making a success of your business, but I know that it can feel overwhelming on where to begin. After all, no one told us what it's truly like to run a business, how much you have to put yourself out there and break out of your comfort zone.  Visibility brings up all kinds of emotions, and a really common one that I often have chats about in my DMs with my clients and community is imposter syndrome.  But what is imposter syndrome? And how do you deal with it?  Well, if you feel like you're always waiting for someone  to come and tap you on the shoulder, pull you aside and tell you you've been found out - that they know this isn't your ‘real' job and you better jog on home, then you're experiencing imposter syndrome.  But it turns out everyone I speak to has, at some point, experienced this and it really makes a difference as to how you show up in your businesses. I would be fibbing if I said I didn't experience it myself, but the good news is we don't have to feel like this .  Imposter syndrome doesn't have to kick you in the butt,  so today I'm sharing some bite sized pearls of wisdom on how I quit feeling like an imposter, and how you can too!  Oh and by the way, my 8 week Blogging for Gold programme  is open for enrolment, so do come and check it out where I walk you through the type of content you need to be creating to get more bookings by ranking on page one of Google.  Come and tell me on Instagram @maddy.shine if you found this episode helpful. Subscribe to the podcast on your favourite podcast app and you find more visibility resources along with my Blogging for Gold programme at business-shine.co.uk

Welcome back to the High Vis podcast with me, Maddy Shine, SEO and visibility queen and your biz bestie.  This week I am joined by the brilliant, Sara Dalrymple, personal branding photographer, sales expert and visibility superfan.  Today Sara and I are tackling a hot topic - how you can start selling on Instagram in a way that feels amazing for you! So how do you appear in someone's DMs without feeling like a total weirdo? How do you get over that fear of rejection and where do you even start? Well, Sara is here sharing her pearls of wisdom on how to ditch the icky sales pitch, build genuine human connections and generate leads to get the sales you want and need by just being you.   If you find something useful in today's chat, why not try out what you learnt by dropping me a DM  @maddy.shine and let me know what you loved about the episode.  For even more tips on showing up online head over to my website www.business-shine.co.uk You can connect with Sara on Instagram @saradalrymple1 and you can find loads of juicy resources for selling in a way that feels good for you on Sara's website at www.saradalrymple.co.uk See you next week! 

In last week's episode I spoke about ideal clients, how to find them and why they matter. So now you know who you want to attract, I'm excited to talk to you all about what to actually say on your website to get found online a.k.a. What are your keywords and what do you do with them? Because what you say on your website, or more specifically, the words you use on your website are absolutely key in attracting those ideal clients.   I share some tips and tools for how to start using keywords, as well as some myth busting truth bombs to share with you because this is a topic that people can really overthink.  People often assume using keywords is really complicated, and sure, you can make it complicated, or you can make it nice and simple.  So today, let's keep it nice and simple.  Your ideal clients are out there searching for what you do, and let me tell you now search engines are not our enemy, they are our frenemies.  Search engines want to help us show up, but firstly they need us to have the words on our website that our ideal clients are Googling.  So come and send me a DM @maddy.shine on Instagram and let me know how you've been using keywords up till now, and what you're going to start doing after listening to this episode.  Lastly, if you are ready to show up, to get seen and get booked in just a week, come and join my free week long training starting 29th June!  https://business-shine.co.uk/challenge-party-june-2020/ See you next week! 

I get asked all the time does having an ideal client REALLY matter? Does it make a difference? And what if you don't want one?  So I'm very excited to talk to you all about ideal clients and answer these questions.  Firstly,  let me remind you, it's your decision what kind of work you want to do and who you work with.  If you're just starting out (or even when bookings have dipped), you might think “I'll take any work going” but let me tell you now, when you know who you want to work with, their values, their location, their budget  - you will get more bookings.  If you throw out the net and hope for the best, you won't attract the work you love or the people who share your values, so you need to niche down and know who it is you want to be talking to.  Now, this isn't just some woo woo thing, it's as simple as when you're clear on your ideal client,  it becomes clear to them that you're the right person to help!  And the best bit is, there isn't a finite amount of your ideal clients.  So I have some top tips to share with you to help you find your niche, show up as yourself, and ultimately get more of the work you want.  Come and tell me on Instagram @maddy.shine which was your favourite tip and what you'd like me to talk about in the future.  Remember, visibility is absolutely essential to making a success of your business so if you're overthinking your social media or you want to be on page one of Google but aren't sure where to start then come and join the waiting list for Blogging for Gold www.business-shine.co.uk/blogging-for-gold-doors-closed/ to be the first to know when enrolment is open again!  You can also subscribe to the podcast on your favourite podcast app and find more visibility resources at business-shine.co.uk

Last week I spoke about how to show up and how to share more of your personality online, but sharing more also means being more open about sharing your thoughts and your opinions.  Now, in the past this is something I have definitely shied away from publicly. I focused on sharing my business and I didn't know how, or feel comfortable, to bring my politics, opinions or world events into that. I understand you might feel uncomfortable talking about these subjects too. So I asked Alice Gabb along to speak about her experience in starting her business, aligning her business with her values and how she shows up unafraid to have difficult conversations.  Alice is a calligrapher, artist and activist and I wanted to know how she ties this all together and as she says, gets comfortable with having those uncomfortable conversations that are so needed.  Alice has a beautiful, successful luxury brand and has always been unafraid to explicitly share her views.  It's a bit of a big one this week, but these conversations are something I am working to get more comfortable with myself and I welcome you to join me.  You can see more of Alice's beautiful work at www.alicegabb.com and follow her over on Instagram @alicegabb If you'd like to learn more here is what I've been reading and watching this week that you can go and check out: Alice talking about anti-racism on IGTV Follow Nova Reid on Instagram (https://www.instagram.com/novareidofficial/) Follow Rachel Cargle on Instagram (https://www.instagram.com/rachel.cargle/) Follow @trudilebron (join her Facebook group “Business Remixed) Read Nova Reid's Anti-Racism guide (https://view.flodesk.com/pages/5edac0c82eacb0002608f093) Read Me and White Supremacy by Layla F Saad (https://www.meandwhitesupremacybook.com/) Watch Black AF on Netflix    Come follow along @maddy.shine, subscribe to the podcast on your app of choice and find more visibility resources at business-shine.co.uk.  See you next week!

Hello there, I'm Maddy Shine, and no that is not my birth name but more on that shortly. I'm your SEO and visibility queen, host of the High Vis podcast and your biz bestie for visibility.  I feel moved to share this because if I don't, it wouldn't feel authentic to talk about visibility and growing a business without talking about how to include being an actual human. I have found that we often tend to forget that behind the beautiful experiences we share on this platform, we are actually allowed to show up with other things too. If we are scared of “putting people off” or “that's not what my audience is here for” then we need to look at why (definitely something I've fallen into the trap of in the past) I'm talking, of course, about the anti-racism education that is SO needed right now, and has always been needed. In the past, I'll be honest (even though it makes me feel deeply uncomfortable to do so) I have watched and then flipped through stories and posts, praying for better and hoping people resolve it and justice is found but really I just didn't want to feel uncomfortable. Being uncomfortable is the very tip of the iceberg of privilege I'm sitting on and I don't want to feel like I'm being quiet about it any more. I've been on an online meditation retreat every evening this weekend and so I've had the opportunity to reflect on everything that I'm reading and recognising my privilege in being able to do so. I do not take this for granted. I'm educating myself this week starting with the following:  Workshop for white coaches (but to be honest all white business owners) //www.trudilebron.com/emergencyworkshop   People to follow and learn from on Instagram: www.instagram.com/novareidofficial/ www.instagram.com/rachel.cargle/ www.instagram.com/thegreatunlearn/ www.instagram.com/shiftingtheculture/   Petitions to sign, resources to learn from https://blacklivesmatters.carrd.co/   Books to read: Why I'm no longer talking to white people about race by Reni Eddo-Lodge    Me and White Supremacy by Layla Saad    Brit(ish) by Akua Hirsch    I believe visibility is absolutely essential to making a success of your business. No matter if you are fully booked or have zero bookings, you need to be constantly reminding the right people you exist and that you are the perfect person to solve their problem.  I know that it can feel overwhelming on where to begin when showing up to get the results you desperately want and need.  So how do you start showing up and sharing your personality? What's enough? What's too far? Argh. These are some pretty common queries that I want to help you figure out.  Firstly let me say that people buy from people, we're not robots, or faceless brands so we need to share not only our expertise, but our personalities and show up authentically as ourselves  - an overused word I know, but it's true.   So where do we start and how do we get over the fear of what others might think ? Well, PSA right here! Listen up.  You will never be criticised by someone doing more than you, only by those doing less than you and the people who judge us are not our ideal clients.  I run my own business because I love what I do, so it's perfectly acceptable to share that I enjoy what I do.  When I acknowledged this, this is where it all began to change. I publicly celebrated wins, I shared my gratitude for simple things and I started to attract my ideal clients. 

Hello! I'm Maddy Shine, SEO and visibility queen and your biz bestie.  OMG, I'm having to resist telling you everything about this podcast immediately, but trust me there are many exciting things to come, I've not just led you in with colourful artwork and a very jazzy theme tune. So why have I started this podcast? What you can expect for season one of the High Vis podcast? And what makes me qualified to talk about this? Well, we all need visibility to build our business and whether you like it or not you need to be reminding people you exist and show them that you are the right person to solve their problem.  But the problem with visibility is that we're all overthinking it. And that is where we're going to begin.  Getting out there can feel overwhelming, knowing where to show up and how to get the results you want can be daunting and uncomfortable. But if you are passionate, if you're driven, then I'm making this podcast for you, and you're here because you are ready to be more visible, to be page one on Google and appear above your competitors.  I've worked with hundreds of entrepreneurs to get more bookings through being more visible and I love making businesses shine - hence the name, so let's get started. Let's get visible and get booked up! Come follow along @maddy.shine on Instagram, subscribe to the podcast on your app of choice and find more visibility resources at business-shine.co.uk  

Welcome to the High Vis podcast, your biz bestie for visibility with me your host Maddy Shine. Subscribe for weekly updates every Wednesday. First episode goes live Wednesday 27th May 2020.