The HotBrand Podcast

Inspired, Energized, and Empowered is how you will feel after listening to the Western Powerhouse, Robin Packard. This Weatherford, Texas cowgirl worked her way up from the bottom to the highest level of a health & wellness company called Xyngular, and in doing so, became a self-made millionaire. She is a team roper, a mom, and a leader and you will be captivated by her story. 

In different areas of our lives, we wear different hats. Sometimes those hats need to be just a little bit flashier to give us the courage to step up. Introducing the best imposter syndrome hack of all- the alter ego. Celebrities and successful people from the OG days have used alter egos to grow their self belief to do big things. Hank Williams had Luke the Drifter, Beyonce had Sasha Fierce... there are tons of stories of celebrities being very open of their use of "a more advanced" self that they could step into. Find out in this episode what imposter syndrome is and how it may not be a bad idea to separate out who you are in different areas of your life, and assign an alter ego to some of those areas. To get updates on the FIRE BRAND Course (coming soon!!!), sign up here: https://view.flodesk.com/pages/5facb0456996346139849f99  

Austin Whitmore eats, sleeps, and breathes his business endeavors, all while traversing the country hitting rodeos. The brainchild of Austin, a lifestyle brand by the name of Cowboy Fresh, got it's start small, but has exploded in brand recognition and sales due to perseverance and social media smarts. Tune in to learn about how to build raving fans and engagement on social media.... (hint: it's about the way you build your BRAND) and tricks of the tradeshow and pop-up shop trade.  Instagram: @austinwhitmore @cowboyfresh

Meet the Man Behind the Brand of Mud Lowery- a handmade, turquoise jewelry company gaining national spotlight. Shannon's high-end swag for the stars has been worn by the likes of Miranda Lambert and Blanco Brown. The light and bright vibe of Mud Lowery's social media is the perfect example of visual branding- and Shannon gives us the behind the scenes of how he makes this happen. In addition, we dish on some heated topics in the western industry- like copyright infringement and design hustlin'. Whether you are a maker, or not, you are going to gain a ton of business expertise from the savvy and scrappy entrepreneur Shannon Lowery. Shannon's Shoutouts from the Episode: Lauren Lowery: https://www.instagram.com/thelaurenlowery/?hl=en Taylor Gums: https://www.instagram.com/tgumsphoto/?hl=en Bailee Sterling: https://www.instagram.com/baileesterlingphotography/?hl=en Logan Maxwell: https://www.instagram.com/loganmaxwellhagege/?hl=en Mark Magiorri: https://www.instagram.com/markmaggiori/?hl=en Ford Bronco IG: https://www.instagram.com/fordbronco/?hl=en Yeti IG: https://www.instagram.com/yeti/?hl=en Western Industry Entrepreneurs Facebook Group: https://www.facebook.com/groups/661049077879795

Why do we need brand photoshoots for our personal brands, businesses, or careers? There are many reasons Lesli details in this episode. The concept of getting bulk amount of content photos at one time instead of having to take a different picture every time you want to post is definitely a game-changer. This really helps you stick to your brand style and plan. Many entrepreneurs have 1-4 brand shoots a year so they can keep fresh content on their social media platforms. Tune in to learn actionable tips for a fun and successful shoot!

Most people know Clinton Anderson as highly successful horse trainer and clinician. This interview goes deeper into the mind of the businessman who has built an incredible life and living by attract or repel marketing, money mindset, and digital and physical assets. EXPLICIT: Aussies like to cuss- and this episode has a few F-Bombs. Headphones advised. A GIFT FOR YOU:  To access Clinton’s complete training library, including his step-by-step training kits, become a premium No Worries Club member! Now until April 17th, use coupon code HOT40 to receive a free month of membership. Go to www.noworriesclub.com to learn all about the No Worries Club and the benefits of being a member.  

What goes on inside the mind of a world champion? How does someone even think the thought- "I'm going to be a world champion one day"?  Donene Taylor is a Mental Performance Coach who knows how to talk the talk and walk the walk... because she is a women's tie down roping world champ. Donene has had many "bold goals" as she calls them and wrote a book called The Heart of a Champion  all about what it takes to achieve your loftiest goals. Spoiler alert: It ALL starts in the mind. You are going to get SO MUCH from this interview. It is seriously a coaching session that will inspire you to dream WAY BIGGER.

Lesli runs a FB Group for Western Industry Entrepreneurs and THE BIGGEST Marketing/Branding question she gets is how to stand out or compete with larger/more established companies in your industry.  It's a common fear that you will fade into the background and not be seen when there are older and way bigger options out there, however, there are a few key advantages to being a smaller company. Join Lesli as she talks about the top ways to stand out and gain new customers and leads in addition to discussing the main secret behind building presence.

Did you know that Charlie 1 Horse has been around since the 1970s? Celebrities, musicians, and movie stars have donned the lids- including Chris Stapleton, the cast of Urban Cowboy, and many more. But the brand has evolved into a fashionable and functional staple of the modern western wardrobe, largely due to the design and marketing prowress of the energetic Kaci Riggs Myers. Tune in to hear more of the story of Charlie 1 Horse and the woman behind the brand.

How does looking around the grocery store help with your unstoppable entrepreneur mindset? You'll find out in this solo episode. Why does mindset matter? It's 100% connected to your success in business. Failure, intention, and validation are all a piece of the puzzle. If you want to go fast in excelling and succeed, listen to this. Western Industry Entrepreneurs Facebook Group: https://www.facebook.com/groups/661049077879795

President and GM of the Cowboy Channel, Owner of Geronimo Productions, Jeff Medders, knew from a young age he was going into TV- and he did it. Transitioning from sports television to rodeo was a natural progression as he was raised in ranching and youth rodeo. It just took him rolling up his shirt sleeves and knowing what he wanted. After many years on the big screen at the National Finals Rodeo, he is also behind the scenes producing- and working hard to level up the sport for the cowboys and cowgirls he calls friends.  Learn more about Jeff's story and what someone who is so "cool as a cucumber" in high pressure televised settings can teach you about video for social media. Western Industry Entrepreneurs Facebook Group: https://www.facebook.com/groups/661049077879795

"Successful companies in social media function more like entertainment companies, publishers, or party planners." -Erik Qualman So what does this kind of marketing look like? Lesli breaks down what Redbull, YETI, and John Deere do to and how you can tap into this fun, effective style of marketing! Blog Post Transcript: https://leslistearns.com/2021/01/05/market-like-a-media-company/

In this episode, Lesli is going to walk you through brainstorming a personal or business brand. "A brand is not just a logo, a website, or business cards. It's an experience." Download the Free "Brainstorm your Brand" Workbook here: https://view.flodesk.com/pages/5facb0456996346139849f99

28 year old Shelbi Tidwell has spent the last four years designing boots for celebrities, traveling, and making a name for herself in the western retail world. So how did she get here? It all started with an internship and a go-get-'em attitude. This interview includes tips on how to accomplish HUGE projects, tap into your creative genius, and some really great business advice from Shelbi's mentors.

American Hat Company President, Keith Mundee, shares powerful tips like why every personal and business brand should create a "Constitution", how to merchandise a storefront for maximum effect, and how to excel with your social media. Western Industry Entrepreneurs Facebook Group: https://www.facebook.com/groups/661049077879795 The Official Instagram of The HotBrand Podcast: https://www.instagram.com/hotbrandpodcast/

Episode 000 will introduce you to the host and let you know exactly what exciting things are to come!