Podcasts about media companies

Media technologies that are intended to reach a large audience by mass communication

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Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE
328 - Ellen Yin: The Honest Truth Of Having A Top Related Podcast, Podcast Growth Strategies, And Pivoting From Coaching To Thought Leadership

Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE

Play Episode Listen Later Feb 10, 2026 52:42


In this episode of For the 23%, host Dielle speaks with Ellen Yin, an entrepreneur who transitioned from a social media manager to a successful business owner. They discuss the importance of sales calls, the evolution of Ellen's coaching business. Ellen shares insights on brand partnerships, the challenges of scaling a media business, and the significance of intuition in making business decisions. The conversation emphasizes the need for consistency in content creation and the importance of understanding one's goals in entrepreneurship. 00:00 Introduction to the Podcast and Guest 02:34 The Art of Sales Calls 04:53 Ellen's Journey from Social Media Manager to Entrepreneur 10:04 Building a Coaching Business 15:14 Transitioning to a Media Company 19:58 Navigating Brand Partnerships and Sponsorships 24:54 The Importance of Intuition in Business Decisions 30:05 Challenges of Scaling a Media Company 34:49 The Role of Content Quality and Consistency 40:10 Final Thoughts and Advice for Entrepreneurs For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Marketplace Tech
Is social media addictive? And are social media companies liable?

Marketplace Tech

Play Episode Listen Later Feb 5, 2026 7:53


A landmark lawsuit that accuses social media companies of intentionally designing their platforms to be addictive — and causing harm to children and teenagers' mental health — is in court this week in Los Angeles.The defendants in this case are Meta and YouTube, both of which dispute the allegations. Snap and TikTok both settled in advance of the trial.Some are calling this social media's "Big Tobacco" moment. Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, discusses this as well as a series of lawsuits against the social media giants.

Marketplace All-in-One
Is social media addictive? And are social media companies liable?

Marketplace All-in-One

Play Episode Listen Later Feb 5, 2026 7:53


A landmark lawsuit that accuses social media companies of intentionally designing their platforms to be addictive — and causing harm to children and teenagers' mental health — is in court this week in Los Angeles.The defendants in this case are Meta and YouTube, both of which dispute the allegations. Snap and TikTok both settled in advance of the trial.Some are calling this social media's "Big Tobacco" moment. Eric Goldman, co-director of the High Tech Law Institute at Santa Clara University, discusses this as well as a series of lawsuits against the social media giants.

KQED’s Forum
Are Social Media Companies Responsible for Screen Addiction in Kids?

KQED’s Forum

Play Episode Listen Later Jan 30, 2026 54:49


For years, experts, educators and parents have sounded alarms about the dangers of kids spending too much time on screens and now, artificial intelligence could make some apps even more addicting. A trial started this week in a Los Angeles court on a lawsuit against Meta and YouTube that claims social media companies are responsible for the harmful effects of screen addiction on minors. Nearly a thousand similar cases are expected to go to trial this year nationwide. We'll talk about the lawsuits, consequences of social media addiction in the age of AI and efforts to hold companies accountable. Guests: Cecilia Kang, tech reporter, The New York Times; author, "An Ugly Truth: Inside Facebook's Battle for Domination" Catherine Price, health and science journalist; author, "How to Break Up With Your Phone" Learn more about your ad choices. Visit megaphone.fm/adchoices

Moms Don’t Have Time to Read Books
Running a Jewish Media Company with Rabbi Dovid M. Cohen

Moms Don’t Have Time to Read Books

Play Episode Listen Later Jan 29, 2026 28:26


Have you heard of the Algemeiner? I must admit, I hadn't until they made me one of their Jewish 100 in 2024. (I was blown away to be selected as one of the top 100 people in the world who positively affected Jewish life.) Well, anyway, this media organization is amazing in large part thanks to the deft leadership of Rabbi Cohen. Their big gala is coming up. You should check it out. Share, rate, & review the podcast, and follow Zibby on Instagram @zibbyowens!** Check out the Z.I.P. membership program—Zibby's Important People! As a Z.I.P., you'll get exclusive essays, special author access, discounts at Zibby's Bookshop, and more. Head to zibbyowens.com to subscribe or upgrade and become a Z.I.P. today!** Follow @totallybookedwithzibby on Instagram for more about today's episode. (Music by Morning Moon Music. Sound editing by TexturesSound. To inquire about advertising, please contact allie.gallo@acast.com.) Hosted on Acast. See acast.com/privacy for more information.

The KABC News Blitz
Social Media companies taken to court over teen addiction claims

The KABC News Blitz

Play Episode Listen Later Jan 29, 2026 35:59 Transcription Available


Plus why is the NTSB concerned about the airspace around Burbank Airport?See omnystudio.com/listener for privacy information.

Inside Sources with Boyd Matheson
Tech Tuesday: The New U.S. TikTok + Social Media Companies In Court

Inside Sources with Boyd Matheson

Play Episode Listen Later Jan 27, 2026 10:28


A court in California is hearing the first "bellwether" case brought by the public against social media companies for their addictive and targeted algorithms being used against children. ABC's Tech Reporter Mike Dobuski walks through the case and what this could mean for social media going forward. Mike also brings the latest on what's happened with the TikTok app since the U.S. took majority ownership.

Dear FoundHer...
How Zibby Owens Built a Values-Driven Media Company by Trusting Her Instincts | A Female Founder Story

Dear FoundHer...

Play Episode Listen Later Jan 20, 2026 47:07


Join us for the FREE Dear FoundHer… Forum Open House + Networking (virtual) Event on January 28th. RSVP HERE we won't host another Open House until later this spring.A personal turning point became a company, a community, and a test of what values-driven leadership actually costs.Lindsay Pinchuk sits down with Zibby Owens to talk about how a deeply personal reset evolved into a media company built on instinct, trust, and conviction. Zibby shares how her work as a podcaster grew from meaningful conversations with authors into live events, publishing, and a broader community shaped by paying close attention to what resonated. How do you keep building when there is no clear roadmap and the business keeps changing?Zibby shares how she makes decisions inside a business that refuses to stay static. She explains how creating an umbrella brand helped her clarify who the company exists for and what truly belongs, even when that meant letting go of projects she loved. Structure arrived when it was necessary, not because she chased scale, but because the work demanded it.Zibby also talks about the cost of showing up publicly with conviction after October 7th. She reflects on backlash, strained relationships, and the emotional weight of choosing to speak openly. That choice led her to step more fully into her role as an advocate, using Zibby Media to create an anthology that gathered stories and offered connection during a moment of crisis.This episode shows listeners what it really takes to grow a business without a script, hold firm to your values, and keep showing up when the stakes are personal as well as professional.Episode Breakdown:00:00 Leadership, Visibility, And Responsibility After October 7th 02:22 Building Zibby Media Without A Traditional Business Plan 06:01 Becoming A Podcaster And Turning Conversations Into Community 08:16 Expanding From Podcast To Publishing Company And Bookstore 13:55 Rebranding To Zibby Media And Creating An Umbrella Brand 18:31 How To Know When A Business Idea Is Not Working 22:46 The Cost Of Speaking Publicly And Staying Authentic 26:45 National Book Awards Decision And Defining Values In Business 29:05 Creating An Anthology And Stepping Into Advocacy 34:39 The Hard Realities Of Growth: Hiring, Events, And Monetization 40:58 Advice For Women Building A BusinessConnect with Zibby Owens:Follow Zibby on Instagram Follow Zibby Publishing on Instagram Follow Zibby's Bookshop on Instagram Follow Totally Booked with Zibby on Instagram Visit Zibby Media Visit Zibby's websiteJoin us for the Dear FoundHer... Forum Virtual Open House + Networking Event on January 28th to meet other amazing women business owners just like you. RSVP HERE to save yourself a seat, it's free. Subscribe to The FoundHer Files Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Create Launch Monetize Podcast
FINAL SEASON, FINAL EPISODE: Digital Marketing Philosophy For Creatives with Gresham Harkless

Create Launch Monetize Podcast

Play Episode Listen Later Jan 9, 2026 42:24


This is the FINAL episode of our show, Create Launch Monetize. What a journey it has been over the last 5 years! This show was about creation, launch, and monetization of anything and everything, and we laid out the processes and strategies to do this correctly. We talk about everything from podcasts, real estate, business category design, and ALL in between. Now, we are shifting this show in to the Booked & Paid Speaker Blueprint. I wil discuss the traps speakers fall into, how to get booked & paid to speak, and how to build a speaker business that gets you booked consistently. If you are a speaker, this show is for YOU! Stay tuned for the rebrand and for the upcoming episodes of the NEW show. Our last and final guest on Create Launch Monetize is my friend Gresham Harkless. Gresh is the founder of Blue 16 Media, CBNation, and BlueStar Franchise. Blue16 Media uses media & technology to change lives. These media properties include Blue 16 Marketing-a digital marketing agency providing digital marketing services including web design, website support & SEO services. CBNation consists of media properties (blogs, podcasts and videos) helping the business community succeed. Central to Blue 16's marketing philosophy is that You Are a Media Company (He started his first at the age of 10 in the form of a family paper that he sold) and that every organization is in the media business and can strategically leverage marketing tools, platforms, and "ingredients" to reach their goals. Blue Star Franchise helps connect first-time and seasoned entrepreneurs, CEOs, and business owners with their ideal franchises. Gresh is a proud graduate of Howard University & Georgetown University. He was selected in 2022 as a 50+ Black Marketer on the Rise in the Influencer & Media Innovators category. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program in 2016, and he was recognized for being 40 Under 40 in Northern Virginia in 2022 and Alexandria in 2020. He has recorded over 1600 podcast episodes of the I AM CEO Podcast and shared the 100+ business lessons he has learned from recording the episodes in the I AM CEO Handbook Volume 3. Connect with Gresham here: https://iamgresh.com/#social   Do you want to be a consistently booked & paid speaker? This guide will break it down step by step how to become a bookable speaker, where to find the gigs, and how to close them. This guide is guaranteed to add paid gigs to your schedule. I created this guide for speakers who are struggling to get booked. Get the guide here and transform your speaker business: https://bit.ly/getbookedtospeakguide  

Wannabe Entrepreneur
#369 - Selling Podsqueeze? What Happened in 2025 Changes Everything!

Wannabe Entrepreneur

Play Episode Listen Later Dec 31, 2025 54:21


In a conversation with my co-founder we speak about why we're not selling Podsqueeze in 2026, our MRR numbers, tackling churn, and the challenges of B2B vs. B2C. I explain our SEO strategy and why we invested $1,500 in a domain. I share new learnings about automating with N8N and the impact of AI on SaaS. Distribution—not just building products—is key. My prediction for 2026: focus on what works, cut what doesn't, double down on SEO and automation, and leverage all our assets for growth.Timestamps by PodSqueezeDecision Not to Sell PodSqueeze (00:00:03)  PodSqueeze Growth Metrics & Churn Reduction (00:01:19)  Retention Strategies: Pricing & Rollover Minutes (00:03:52)  Challenges of Bootstrapped vs. VC Startups (00:05:02)  Selling Triggers & Maintenance Mode (00:06:18)  Valuation: Lifestyle Business vs. VC Business (00:08:21)  B2B Strategy & Enterprise Sales Attempts (00:11:12)  Enterprise Pricing Challenges & Negotiation (00:14:40)  B2B vs. B2C Pricing Dilemmas (00:17:19)  Media Companies' Financial Struggles (00:19:55)  Wrap Up: PodSqueeze Status & Passion vs. Business (00:21:54)  Buying a $1,500 Domain for SEO (00:23:47)  Exact Match Domains & SEO Insights (00:24:47)  Pivoting Landing Pages & Product Alignment (00:28:55)  Step-by-Step SEO Strategy for New Domains (00:31:37)  Backlink Building & Press Releases (00:34:07)  AI's Impact on SaaS & Automation Tools (00:37:14)  Integrations & The Future of SaaS (00:40:11)  Distribution as the Key to Success (00:41:59)  Distribution vs. Shipping Fast (00:44:43)  Final Lessons & 2026 Predictions (00:48:14)  Conclusion & Podcast Future Plans (00:53:28)

The Ken Carman Show with Anthony Lima
Shedeur Sanders holding up his postgame press conference for his media company was odd

The Ken Carman Show with Anthony Lima

Play Episode Listen Later Dec 23, 2025 11:31


Ken Carman and Anthony Lima talk about Shedeur Sanders holding up his postgame presser on Sunday to wait for his media crew to get in. They both mention how they felt it was a little weird and give their reasons.

The Ken Carman Show with Anthony Lima
Hour 3: John Greco + Shedeur Sanders holds up his postgame press conference for his media company

The Ken Carman Show with Anthony Lima

Play Episode Listen Later Dec 23, 2025 37:36


Ken Carman and Anthony Lima are joined by former Browns' offensive lineman, John Greco. Then, they get into what happened at Shedeur Sanders' postgame press conference.

An Armao On The Brink
Beyond the Brink (And Fighting Back) Against turning the US Military into a Palace Guard

An Armao On The Brink

Play Episode Listen Later Dec 17, 2025 59:29


Military reporter Mike Fabey recently visited Greenland, the Arctic Island President Trump has suggested the US buy or take over to find out why and how hard that might be. He also has thoughts about the changes and new directions in which Secretary of Defense Pete Hegseth is taking the US military.Michael Fabey has reported on military and naval affairs for most of his 30-year journalism career. In his work for National Geographic Traveler, the Economist Group, Defense News, Aviation Week, and Janes, he has collected more than two dozen reporting awards, including the prestigious Timothy White Award for journalistic integrity from the Association of Business Information and Media Companies. Few journalists have had as much firsthand experience of America's naval ships and aircraft and the officers who command them. He is the author of Heavy Metal: The Hard Days and Nights of the Shipyard Workers Who Build America's Supercarriers and of Crashback: The Power Clash Between the US and China in the Pacific. A Philadelphia native, he resides now in Spotsylvania, VA,

Mobile Dev Memo Podcast
Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)

Mobile Dev Memo Podcast

Play Episode Listen Later Dec 17, 2025 50:20


In this week's episode of the podcast, I speak with Peter Stuart, the founder of Velora Digital, which publishes Velora Cycling, a new media outlet focused on the sport of cycling. Velora Digital has adopted an AI-first philosophy and integrates AI tools thoughtfully and fundamentally into its publishing process. I've known Peter since we both studied at University College London many years ago — he has spent his career in publishing, most recently serving as the editor of Cyclingnews, the world's largest road cycling and pro cycling website.In this episode, we discuss:⁠⁠What it means to be an AI-first media companyWhat core editorial principles Velora is organized aroundVelora's editorial processAt what point in the editorial process it is necessary to have a human in the loopThe role that disclosure of AI-generated content / assets playsThe skepticism that Velora has faced since launching.Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.⁠Universal Ads⁠ is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

Decoder with Nilay Patel
Sen. Ed Markey wants media companies to fight for the First Amendment

Decoder with Nilay Patel

Play Episode Listen Later Dec 11, 2025 57:42


Massachusetts Sen. Ed Markey and I agree it seems like democracy is on the line right now, especially around the First Amendment and the increasing pressure the Trump administration — especially FCC chair Brendan Carr — is putting on free speech. I also had a lot of questions for Sen. Markey about the supposed TikTok ban, which no one seems to know anything about, and all the other problems we're facing in 2025. Links:  Even the lawmakers behind the TikTok ban have no idea what's going on | The Verge Carr's FCC is an anti-consumer, rights-trampling harassment machine | The Verge The FCC is a weapon in Trump's war on free speech | Decoder Here's the Trump EO that would ban state AI laws | The Verge Silicon Valley is rallying behind a guy who sucks | The Verge Silicon Valley's man in the White House is benefiting himself and his friends | The New York Times Subscribe to The Verge to access the ad-free version of Decoder! Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Decoder is produced by Kate Cox and Nick Statt and edited by Ursa Wright. Our editorial director is Kevin McShane.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Business of Content
Why BroBible's staff bought the website back from the media company that had acquired it

The Business of Content

Play Episode Listen Later Dec 8, 2025 61:00


My newsletter: https://simonowens.substack.com/   When the media holding company Woven Digital purchased BroBible in 2012, the idea was that the guy-focused publisher would benefit from all the business synergies that come from being part of a larger media network. Instead, BroBible was neglected and undermonetized. So when Woven began unraveling its holdings in 2018, BroBible's staff banded together and bought it back. And what started out as a staff of seven has grown to 16 today, and the business is diversified across programmatic advertising, events, and sponsored social media posts.   In a recent interview, publisher Brandon Wenerd walked through Brobible's early blogging days, its transformation into a real business, and how breaking free of its parent company allowed it to adapt to the current media climate.  

The Fold
2025 in review: NZ's major media companies' years, ranked from worst to best

The Fold

Play Episode Listen Later Dec 8, 2025 65:05


Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand's scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagnosis. There's a clear winner, but wide disagreement on the losers. PLUS an instant reaction to the Netflix-WBD deal. RNZ's Paul Thompson on that bombshell radio report Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rebooting Show
Building a post-scale media company

The Rebooting Show

Play Episode Listen Later Dec 4, 2025 51:41 Transcription Available


Defector is one of the clearest test cases of what comes after the scale era. Born out of the Deadspin walkout and structured as a worker cooperative, it has achieved something most digital media operations haven't: five years of stability with zero staff turnover. I talk with Defector COO Jasper Wang about the upside of that model, the limits it imposes, hitting a subs ceiling, and why Defector is comfortable with the tradeoffs.

Handel On The Law
Suing Social Media Companies

Handel On The Law

Play Episode Listen Later Nov 29, 2025 34:35 Transcription Available


Handel on the Law. Marginal Legal Advice.See omnystudio.com/listener for privacy information.

The Restaurant Prosperity Formula
Why Every Restaurant Needs to Think Like a Media Company

The Restaurant Prosperity Formula

Play Episode Listen Later Nov 26, 2025 47:42


If you've ever felt like you're doing everything “right” in your restaurant and still not getting the results you want, this podcat episode is for you. In this conversation with restaurant pro and digital media legend Shawn P. Walchef of Cali BBQ and Cali BBQ Media, we dig into why “build it and they will come” is a lie, why no one is coming to save your restaurant, and why that's actually great news. Walchef shares how he went from struggling with a bad location during the 2008 economic collapse to building a thriving restaurant and media company telling his story online. In this episode of “The Restaurant Prosperity” podcast, you'll hear why every restaurant needs to think like a media company, what kind of stories really move the needle, how consistency beats perfection, why trolls and criticism are a sign you're on the right track, and how using simple tools you already have can change your business, your brand and even your legacy.

style restaurants media companies cali bbq media cali bbq shawn p walchef
Personal Injury Primer
Ep 340 Social Media Company Liability for User Suicide

Personal Injury Primer

Play Episode Listen Later Nov 25, 2025


Social Media Company Liability for User Suicide I’m David Holub, an attorney focusing on personal injury law in northwest Indiana. Welcome to Personal Injury Primer, where we break down the law into simple terms, provide legal tips, and discuss personal injury law topics. In past episodes we have discussed how social media account information posted […] The post Ep 340 Social Media Company Liability for User Suicide first appeared on Personal Injury Primer.

What's What
Trump and Mamdani Plan to Meet, FAA Lifts Flight Restrictions, Hochul Calls for Federal Funding, and a Lawsuit Seeks to Hold Social Media Companies Accountable

What's What

Play Episode Listen Later Nov 17, 2025 8:46


President Donald Trump said that Zohran Mamdani wants to meet with him. This comes after Trump's frequent attacks on Mamdani during his campaign. WFUVs Nora Malone has more. The government has reopened, but New York State still hasn't received its federal heat assistance funding. WFUV's Nora Malone has more on how Governor Hochul is reacting. After weeks of flight delays and cancellations wreaking havoc for millions of travelers, the FAA said flights can now return to normal. WFUV's Lainey Nguyen reports on what travelers can expect in the coming holiday week. Teen mental health has been a public health concern for more than a decade. New York City officials say social media is partly to blame, and they're taking tech giants to court. WFUV's Jay Doherty spoke with experts about the lawsuit and steps families can take to protect young people in a digital age. Host/Producer: Jay Doherty Editor: Lainey Nguyen Reporter: Jay Doherty Reporter: Nora Malone Reporter: Lainey Nguyen Theme Music: Joe Bergsieker

Morning Shift Podcast
Media Companies Are Turning Their Backs On Diverse Voices

Morning Shift Podcast

Play Episode Listen Later Nov 12, 2025 37:01


Journalists of color are being laid off at alarming rates as DEI commitments waver. In the Loop digs in with local journalists about the how the erasure of Black perspectives in news impacts communities. Our panel today: Brandon Pope, president of the National Association of Black Journalists Chicago chapter, Natalie Moore, director of audio journalism programming at Northwestern University, and Morgan Elise Johnson, co-founder and publisher of The TriiBE. For a full archive of In the Loop interviews, head over to wbez.org/intheloop.

High Value Publishing
How to Build a Successful Media Company

High Value Publishing

Play Episode Listen Later Nov 6, 2025 37:40


Why do some digital media companies thrive while others fail?With over 30 years in the industry, digital media veteran Eric Shanfelt has seen what works and what doesn't. In this reboot of the "High Value Publishing" webinar series, Eric breaks down the 7 essential characteristics of a successful digital media company.Commitment from executive leadership.Content readers actually want.Website-first publishing.Simple, scalable business models.Effective execution.Knowing and using digital KPIs.Staying current, but avoiding "Shiny Object Syndrome"This is the essential starting point for any publisher, owner, or media professional looking to build a sustainable and profitable digital business.Learn more at https://nearviewmedia.com/

Brand in Demand
53. Why America is So Divided With Founder Mike Nellis

Brand in Demand

Play Episode Listen Later Oct 22, 2025 77:41


America seems to be more divided than ever before. But why is that? Is it because of leadership? or algorithms? or social media? In this episode of Founder Talk, I sit down with Mike Nellis, founder of Authentic and creator of the viral Substack Endless Urgency, to dig into how technology, money, and incentives are shaping modern politics — and what's really broken about the system. Mike shares his journey from working on the Obama campaign to raising over a billion dollars online through digital organizing and political fundraising.We don't just talk about politics. We challenge it. Mike believes algorithms and billionaires are driving division, but I push back on whether that's the full story. We get into how personal responsibility, leadership, and culture play a bigger role than most people want to admit.We also dive into why campaigns treat voters like ATMs, how Obama and Trump both understood timing and authenticity better than anyone, and what founders can learn from the most successful (and chaotic) campaigns in history.You'll learn: ✅ Why political fundraising feels broken — and what it reveals about business incentives ✅ The role algorithms play in shaping culture, and where accountability really belongs ✅ Why building trust beats chasing outrage in both politics and business ✅ How to lead through division, pressure, and public scrutiny ✅ What founders can learn from political campaigns about storytelling, timing, and convictionIf you've been searching “how social media shapes politics,” “why America feels divided,” or “the business of political fundraising,” this episode gives you the unfiltered truth — no spin, no talking points.Connect with Mike Guest LinkedIn: https://www.linkedin.com/in/mikenellis/Guest Website: https://endlessurgency.com/Want a behind-the-scenes look at how we run the show and the chance to ask upcoming guests your questions? Join the Founder Talk Club in WhatsApp.(it's free): https://chat.whatsapp.com/KDEgJWAH5liFCiWVIU8bIa If you are a B2B company that wants to build your own in-house content operation instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: ⁠https://impaxs.com⁠Timecodes00:00 Introduction to Mike Nellis01:09 Mike's Early Political Journey02:27 Building Authentic and Entrepreneurial Insights03:40 Challenges and Successes in Entrepreneurship06:20 Political Fundraising and Campaign Strategies09:05 The Role of Social Media in Politics20:08 The Impact of Algorithms and Media on Society28:34 Grievances and Lack of Leadership28:51 The Role of Social Media29:50 Incentive Structures and Citizenship32:17 Media and Characterization35:50 Political Landscape and Predictions49:12 Challenges Facing Young Men53:53 Entrepreneurial Journey and Misconceptions54:19 Discussion on US Debt and Economic Policies55:21 Good Debt vs. Bad Debt56:58 Entrepreneurial Challenges and Statistics58:20 Political Impressions and Humor01:03:38 Chicago's Crime and Safety Issues01:11:34 Political Landscape and Future Prospects01:14:25 Building a Media Company and Final Thoughts

Sam Newman, Mike Sheahan and Don Scott - 'You Cannot Be Serious'

Sam Newman chatted to the legend Gavin Wood about his career and more. Television “Countdown” - ABC Voice and occasional host for 7 years. “Hey, Hey it's Saturday” - 9 Network – Host “Pop Report” 5 years. “Personality Squares” - 10 Network – Square and Audience warm up - 2 years. “The Love Game” - 7 Network – Host “Nightlife” 10 Network - Segment Host - 4 years. “The Price is Right” – Network 10 – Voice and audience warm up – 4 years. “All Star Squares” – Network 7 – Square and Voice – 2 years. “Children's Hospital Appeal Telethon” Network 7 – Host and panel member. “Lotto Draw Host” – Network 7 – Powerball, Oz lotto and Saturday Lotto – 13 years.  radio Gavin's media credits form a long list covering every television network and numerous AM and FM radio stations around Australia. His credit list is several pages long but in a nutshell his association with “Countdown” for 7 years, to over 3 million viewers each Sunday night lead to his number one breakfast show on EON FM. He has hosted his own show on another 10 radio stations across Australia, provided the voice, audience warm-up and presentations for tonight shows, game shows and variety specials around the country. Having one of the most “tuned-into” voices in the country, Gavin has provided the voice for scores of TVC and radio commercials. On the corporate front he hosted events including Bridal Shows, PR Product Launches, Award Nights, fashion parades, Press Conferences, Trade Promotions, Conferences, Balls and dinners. Gavin was CEO of his own Media Company for 25 years.  

The Kimberly Lovi Podcast
#178. The Iconic Launch Series: The Real Reason You Haven't Launched Your Podcast

The Kimberly Lovi Podcast

Play Episode Listen Later Oct 20, 2025 6:56


Episode #178: Remember the time I was petrified of the camera lens, hiding behind my corporate desk, convinced I was a 'behind the scenes' person? Well, fast forward to now, where my podcast, "In Studio with Kimberly Lovi," sits in the top 5% globally. In this episode, I peel back the curtain on how I overcame my fear and embraced visibility to not only launch my podcast but also run a successful seven-figure media company. It's all about stepping boldly and beautifully into your next level, and I'm here to guide you through every laugh-filled, transformative moment as we talk about the power of putting yourself out there for the world to see. Join me as I share hot tips for aspiring podcasters, from the essential step of professional photography to nurturing a strong online presence that captivates your audience. The digital world is a space where authenticity reigns supreme, and whether you're a high-profile personality or just starting out, the rules remain the same: visibility is key. So grab your matcha, adjust that crown, and get ready to embrace the spotlight, because your audience is waiting to connect with the real you. Let's rewrite the rules and make success look fabulous together. Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia  WATCH us on YouTube and view our brand new studio! 

The Hustle Daily Show
A new media company for Latin sports

The Hustle Daily Show

Play Episode Listen Later Oct 15, 2025 17:40


Want to start your own AI side hustle? Get our crash course here: https://clickhubspot.com/tyg How Karina Martinez launched Draft, a social media oriented platform covering Latina sports. Plus: Silver is on the rise and Instagram will start moderating content for teens. Join our hosts Mark Dent and Jon Weigell as they take you through our most interesting stories of the day. Follow us on social media: LinkedIn: https://www.linkedin.com/company/thehustle/ Instagram: https://www.instagram.com/thehustledaily/ Wanna watch this episode on YouTube? https://lnk.to/oxsURDRS Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues. The Hustle Daily Show is a part of Hubspot Media, produced by Darren Clarke, edited by Robert Hartwig with help from Alfred Schulz.

Adam and Jordana
Social media companies now showing health warnings and does your work place need a menopause room?

Adam and Jordana

Play Episode Listen Later Oct 15, 2025 33:24


Brian Keane Business Podcast
#183: Andy Zoltan on How To Stop Thinking Like A Personal Trainer, Why Price Can't Be Your Selling Point and Stability Comes From Systems, Not Sessions!

Brian Keane Business Podcast

Play Episode Listen Later Oct 14, 2025 46:07


Andy Zoltan is an entrepreneur who founded a yoga platform that sold $11M in online programs.  Now he helps mindful coaches create lifestyle empires. Timestamps:  00:38 Introduction to Systems and Stability03:38 The Importance of Brand and Strategy 06:42 Learning from Failures: The DoYou.com Experience 09:46 Content Creation as a Media Company 12:25 Navigating the Red Ocean of Competition 15:31 Crafting Offers: Balancing Scalability and Personalisation 23:43 Building Systems for Success 30:06 The Power of Collaboration 34:52 Common Mistakes in Yoga Businesses 40:41 Overcoming Imposter Syndrome   Today's podcast is sponsored by the Circle:  https://briankeanefitness.com/online-mastermind   (Website) www.impact.me   (Instagram) www.instagram.com/itszoltan/   (Youtube) www.youtube.com/@itszoltan (Threads) www.threads.com/%40itszoltan   (Facebook) www.facebook.com/itszoltan/

Thirty Minute Reviews
Why Do We Hold Disney To A Higher Standard Than Other Media Companies?

Thirty Minute Reviews

Play Episode Listen Later Sep 27, 2025 21:17


Adam discusses the heightened standards to which Disney is held in the wake of the successful boycott over Jimmy Kimmel's suspensions and what Disney can do to harness that.

James Sinclair's Business Broadcast podcast
⁠£40k/ Month Media Company: Why Residual Income Isn't the Answer

James Sinclair's Business Broadcast podcast

Play Episode Listen Later Sep 24, 2025 67:39


This week, James and JB dive into a £40k/month production company that's performing well, but believes it needs residual income - when in reality, it just needs 10 more customers. They'll explore how to win those 10 customers that could transform your business.Find out more from Nicole here: https://www.bridgetproductions.co.ukSign up to my weekly newsletter 'The James Sinclair Letter' here: https://www.jamessinclair.net/the-letterFind out your Entrepreneurial DNA, take the '8 Traits of the Greats' quiz here ► https://jamessinclair.scoreapp.comGet your tickets to our next event here ► https://www.jamessinclair.net/eventsApply to be on my podcast here ► https://jamessinclair.net/podcasts/My Socials:

RTÉ - Drivetime
Media Committee to bring social media companies before members to discuss disinformation surrounding candidates in the Presidential election

RTÉ - Drivetime

Play Episode Listen Later Sep 22, 2025 14:26


Fianna Fail candidate Jim Gavin has written to social media companies to demand action in response to “smears” posted about him online. To discuss this Fianna Fail TD Malcolm Byrne and Labour's Alan Kelly who are both members of the Oireachtas Committee on Arts, Media, Communications, Culture and Sport.

Adam and Jordana
Are social media companies the new big tobacco? Plus Adam and Jordana have conflicting views on divorce

Adam and Jordana

Play Episode Listen Later Sep 15, 2025 36:10


The Morning News with Vineeta Sawkar
Should media companies geo fence their apps from being used on school grounds?

The Morning News with Vineeta Sawkar

Play Episode Listen Later Sep 9, 2025 5:54


Angie Craig has introduced legislation at the U.S. House that aims to do that. She joined Vineeta on The WCCO Morning News.

Sounds Profitable: Adtech Applied
Media Companies Court Podcast Stars, Creator Cashflow, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Sep 3, 2025 5:36


Today in the business of podcasting: a lot of money is going to into creator marketing but not as much is making it to the creators, mainstream media is hungry for star podcast talent, and key findings from industry conversations at Podcast Movement Dallas. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

I Hear Things
Media Companies Court Podcast Stars, Creator Cashflow, & More

I Hear Things

Play Episode Listen Later Sep 3, 2025 5:36


Today in the business of podcasting: a lot of money is going to into creator marketing but not as much is making it to the creators, mainstream media is hungry for star podcast talent, and key findings from industry conversations at Podcast Movement Dallas. Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

The Daily Mastermind
How to Launch a Full Media Company in Less than 90 days

The Daily Mastermind

Play Episode Listen Later Aug 28, 2025 26:32


In this episode of the Daily Mastermind podcast, George Wright III shares a late-night update on an exciting project aimed at disrupting the media industry. He discusses the launch of the Authority Media Network Company, built to create and manage multimedia companies for global brands. George provides insights into his strategy of building authority through media and technology, detailing how his new venture will help businesses launch their own media company in under 90 days. With a focus on authority marketing, George explains a four-step formula for success, and introduces a unique opportunity for qualified businesses to benefit from his extensive network and industry expertise. Additionally, he offers listeners a chance to assess their own authority score through a brief survey, promising actionable insights to enhance their brand presence.00:00 Introduction and Podcast Updates00:33 Exciting New Project Announcement02:13 The Vision for Authority Media Network12:46 Four-Step Formula for Authority MarketingYou have GREATNESS inside you. I BELIEVE in You. Let's Make Today the Day You Unleash Your Potential!George Wright IIICEO, The Daily Mastermind | Evolution X_________________________________________________________P.S. Whenever you're ready, here are ways I can help you…Check out TheAuthorityScorecard.comGet to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:My mission is to help you Master Your Mind, Money, & Business, and I firmly believe:It's Never Too Late to Create the Life You Were Meant to Live…a LIFESTYLE of Health, Wealth, and Happiness. Here are ways I've been able to help thousands of people over the past 20 years…

WITneSSes
How to Grow Your Digital Media Company, Fix Ad Tech Mistakes, and Stay Ahead of AI — with Matt Dorman

WITneSSes

Play Episode Listen Later Aug 7, 2025 16:50


In this episode, Amb. Elisha sits down with Matt Dorman, a 28-year tech veteran and founder of the digital agency NDEVR.   Matt helps large media, wellness, and manufacturing companies build high-performing websites, grow traffic, and increase revenue, all while navigating today's shifting digital landscape.   He breaks down:   • Why big media companies are struggling to grow   • How publishers can define their audience and boost revenue   • The biggest ad tech mistakes costing companies money   • How to audit and clean up your website ads   • The future of content creation in the age of AI   • Bridging the communication gap between tech teams and content creators  

Guy Perryman Interviews
James Ross - Radio Broadcaster / Media Company CEO

Guy Perryman Interviews

Play Episode Listen Later Aug 7, 2025 16:13


A conversation with James Ross – British radio broadcaster and Lightning International media distribution company CEO based in Hong Kong chatting on my live morning radio show GPS in Tokyo in August 2025. James shares what he loves about radio, gives some tips on enjoying nature in Hong Kong, and we put his music skills to the test with Intro Quiz challenge on GPS!!

Legal AF by MeidasTouch
Trump Faces Humiliating Defeat by Reporter in Lawsuit

Legal AF by MeidasTouch

Play Episode Listen Later Jul 21, 2025 17:31


Journalists and Media Companies --not named CBS or ABC-- are starting to fight back against Trump and win. Michael Popok reports in a win this week for award winning investigative journalist Bob Woodward and his publisher against Trump in NY in a money fight over the ownership of the "Trump Tapes". A NY Federal Judge just found that Trump can't sue for $50 million because, as alleged, he is not the "co-author" of his own interview audio tapes with Woodward, and that he will have difficulty ever successfully suing the reporter and the publisher. Go to http://mackweldon.com/?utm_source=streaming&utm_medium=podcast&utm_campaign=podcastlaunch&utm_content=LEGALAFutm_term=LEGALAF and get 20% off your first order with promo code LEGALAF Visit https://meidasplus.com for more! Remember to subscribe to ALL the MeidasTouch Network Podcasts: MeidasTouch: https://www.meidastouch.com/tag/meidastouch-podcast Legal AF: https://www.meidastouch.com/tag/legal-af MissTrial: https://meidasnews.com/tag/miss-trial The PoliticsGirl Podcast: https://www.meidastouch.com/tag/the-politicsgirl-podcast The Influence Continuum: https://www.meidastouch.com/tag/the-influence-continuum-with-dr-steven-hassan Mea Culpa with Michael Cohen: https://www.meidastouch.com/tag/mea-culpa-with-michael-cohen The Weekend Show: https://www.meidastouch.com/tag/the-weekend-show Burn the Boats: https://www.meidastouch.com/tag/burn-the-boats Majority 54: https://www.meidastouch.com/tag/majority-54 Political Beatdown: https://www.meidastouch.com/tag/political-beatdown On Democracy with FP Wellman: https://www.meidastouch.com/tag/on-democracy-with-fpwellman Uncovered: https://www.meidastouch.com/tag/maga-uncovered Coalition of the Sane: https://meidasnews.com/tag/coalition-of-the-sane Learn more about your ad choices. Visit megaphone.fm/adchoices

Ad Law Access Podcast
Missouri Attorney General Introduces New Rule Requiring Social Media Companies to Offer Competitor Content Moderators

Ad Law Access Podcast

Play Episode Listen Later Jun 11, 2025 8:41


Paul L. Singer, Beth Bolen Chun, Abigail Stempson, Zach Cihlar Utilizing regulatory powers under its UDAP law, the Missouri Merchandising Practices Act (the ​“MMPA”), Missouri Attorney General Andrew Bailey announced a new rule, codified as 15 C.S.R § 60-19, that would prohibit social media companies from requiring their users to rely on the company's in-house content moderation algorithm. Instead, social media companies must offer ​“algorithmic choice” to users. In a press release, the Missouri AG called the rule the first of its kind in the nation.

say hola wealth
Mami To Mogul: How Consuelo Launched Her Dream Project After 50

say hola wealth

Play Episode Listen Later Jun 10, 2025 38:03


In this engaging conversation, Luzy and Consuelo discuss the journey of Latina entrepreneurs, focusing on the challenges and triumphs of building businesses while balancing family life. Consuelo shares her experiences in launching her structural engineering firm and her media company aimed at amplifying Latina voices. They explore themes of risk-taking, community support, and the importance of pursuing dreams at any age. The discussion also touches on the significance of defining wealth beyond monetary value and the desire to create a supportive network for women.   Epidose highlights:  00:00 Empowering Latina Entrepreneurs 02:59 Navigating Risk and Freedom 06:13 Balancing Business and Family 08:48 The Journey to a Second Business 12:09 Creating a Media Company for Latinas 14:53 Finding Community and Support 17:46 Pursuing Dreams at Any Age 21:12 Building a Home in Spain 24:01 Defining Wealth Beyond Money 27:01 Inviting Others to Share Their Stories   About Consuelo: Consuelo Crosby founded her structural engineering company at 24 years old, after being the first female hired in a San Francisco firm of 40 men. Resiliency and determination helped her navigate her career while raising two daughters as a single mother. Consuelo founded her 2nd company, Encuentras Media, LLC, and its flagship podcast, Encuentras Your Voice, to amplify Latina voices often missing in today's business narrative. Connect with Consuelo on LinkedIn.   

The Current Podcast
CNN International Commercial's Rob Bradley on evolving a legacy media company

The Current Podcast

Play Episode Listen Later Jun 4, 2025 28:32


In this episode of The Current Podcast, we're joined by Rob Bradley, SVP of digital revenue, strategy and operations at CNN International Commercial. He shares how CNN has evolved far beyond its broadcast roots — and how it's now helping brands tell more impactful stories across everything from connected TV (CTV) and free ad-supported television (FAST) channels to TikTok and LinkedIn. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're thrilled to be joined by Rob Bradley, the senior vice rresident of Digital Revenue Strategy and Operations at CNN International Commercial.Damian Fowler (00:18):Now, Rob has played a key role in CNN's evolution over the last 10 years from a broadcast powerhouse into a cutting edge digital platformIlyse Liffreing (00:26):That includes launchpad, CNN's AI powered advertising tool that's been driving smarter, more targeted campaigns for nearly a decadeDamian Fowler (00:35):From global banks to tech giants like Samsung and even government launchpad has helped brands show up on CNN's platform in ways that are both innovative and effective.Ilyse Liffreing (00:45):So in this episode we'll explore that journey, how launchpad got its start, what it's become today, and how CNN is helping advertisers navigate a complex digital world using deep audience insights and data at scale.Damian Fowler (01:00):So let's get into it. So Rob, let's start by talking about Launchpad. Not everyone's familiar with it, but it's been designed to help brands market themselves to CNN's audience. So I know it's eight years old. Can you talk about the tool and how it's evolved to this point?Rob Bradley (01:19):Yeah, I mean, to take a step, media companies and news brands today need to be so much more than just a platform where someone can serve a traditional ad to reach an audience. Of course we do that and embrace that, but our audience exists in a multitude of different environments. Now, of course, o and O, which can be TV to digital assets, websites, but of course Fast and CTV now. And of course they're all across social, which means that when we're working with brands today, we need to have tools that enable us to reach audiences in all of those environments. Essentially our clients expect that from us. So we have to innovate to be in those places. And also of course, by utilizing areas our audiences exist in today such as social, it means we get a broader reach. So we try and of course a lot of brands are nervous about social, and of course we do compete somewhat, but I like to flip it on its head and think about how can we use audiences on off platform environments to our advantage?(02:16):So launchpad essentially is a good example of that. It's an in-house social media agency, essentially utilizes latest talent. I would say. I think people do come first that really understand the latest technology to help us understand our audiences both on and off platform. That did launch really just reaching audiences in places like Facebook, but now it's across all the meta platforms, YouTube, LinkedIn, TikTok, and more. And over the years that team, through utilizing technology, have automated processes. We understand sentiment of what people are consuming, how they feel against our content that we distribute both on and off platform. And then we use those insights to indeed empower the next piece of creative, let's say. And it feeds into our brand studio, which is called CNN Create, which actually touches about 70% of our campaigns now. So it's all about the way we go to market is really about selling stories and content and then utilizing the impressions and volume of scale we have around that in a smart way.Ilyse Liffreing (03:15):And today, CNN Parent Company, Warner Brothers Discovery has only massively grown since the launch of launchpad and has so many touchpoint and audience insights. You have the entirety of the Harry Potter world and DC comments to seen in news. How do you make sense then of all that data and how does it come together to benefit a launchpad campaign?Rob Bradley (03:41):So first of all, I'd say there's still a job to do and an opportunity of gathering all that together because there's so many touch points that both can power the marketing of movies that say as well as the targeting of campaigns. And those targeting of campaigns can of course be owned and operated environment. So again, we can push audience insights into social platforms to target through tools like launchpad, but ultimately by understanding who our audiences are means that we can do three things. We launched a product called WBD AIM basically, which was actually born out of CNN, used to be CNN aim, and it stands for Audience Insight Measurement. And really it means that of course we talk about targeting quite a lot, that's where the rubber meets the road. But really as a severe successful media company today, you need to go to market with insight led sales.(04:29):So use that data to inform sales to the clients, proving upfront why you've got the right audience and why they should trust you. And then of course there's the targeting the audience piece, and then there's the measurement of proving what you have done has worked. And so that aim piece all comes together as one kind of data play. And where we have had success of bringing that together so far internationally is CNN Eurosport D plus in the UK and TNT Sport in the UK now exists in one platform. And also of course that's really good for programmatic as well. We can push those audience insights, put them into the marketplace and enable brands to buy programmatically against that. So very much in the programmatic space, we're aiming at the more premium PG programmatic direct marketplace.Damian Fowler (05:16):Can I just ask you off the back of that, do you see news as part of that whole package or it's not a sort of siloed separate piece of what you are offering?Rob Bradley (05:27):Yeah, that's a really good question. I think if you are a brand that wants an engaged audience and you want to be part of a conversation that's happening today or drive a conversation, news obviously makes sense. But of course I wonder if this is where you're going. News environments are challenged at the moment in some respect. There is a prevalence of I think, unfair news avoidance in the industry, particularly with very blunt keyword block lists that are being used, which is pretty well covered in the press and that is a major challenge. However, sports has a similar issue, right? Because words like shoot and shot and attack are used all the time just as though are news. So actually sometimes if people think of news straightaway, but there's a broader issue with that. And the reason why I mention that because actually news and sports is both live, it's what's happening today, it's audiences certainly where we sell it can be sports enthusiasts across both platforms at the broader end, it can be business decision makers, it can be C-suites, it can be high net worths bringing those audiences and ultimately linking it to what WBD has an abundance of is very premium, very trusted, very brand suitable environments you could say.(06:39):And that marketplace of WBD and WBD Connect is the programmatic marketplace will keep growing.Ilyse Liffreing (06:47):Now you talked about how your bridging basically social to programmatic. Have you seen one success in that so far and interest from the brands you've been working with?Rob Bradley (07:00):I think it's basically it was quite an early adopter of programmatic in the belief that it enables the human led work media owners to grow. And that has been proven in embrace technology to do what it does well, highly scaled targeted impressions that started on the website that say ever increasing on CTV and FAST for us, joining all that together, putting our own data into those environments, trying to work at the premium end of it so that we get the yield up and really embracing the technology to do that married with what only we can do best, which is linking directly with a brand, understanding a brand on their agency. In many markets we go brand direct though really understanding what their challenges are and what stories they've got to tell. And then coming up with this multi-platform strategy that can include programmatic maybe at the mid funnel or the performance end, but also linking it to a full multi-platform strategy, which may include CTV, fast Web and tv. And actually 80% of our direct campaigns include all of those platforms and include that social piece. And I think the reason why I've sort of spoken about social in is I think people often wonder about how we can utilize it to make money, but actually it's a really important part of our business where we're kind of using the best of what programmatic can offer, the best of what social can offer and then the best of storytelling.Ilyse Liffreing (08:27):Yeah, perhaps I would love to hear about a brand that perhaps you guys have been working with and how you are really measuring that success. I'm curious if any platform or audience perhaps outperformed your expectations.Rob Bradley (08:43):Sure. Well, I spoke about linking CNN storytelling that could have social impact in some way or drive conversations or change opinions. And that is when we have a really strong partnership with the brand, that's what we do for them. Really it's about how can we change perhaps a view or input a view into someone's mind that they may not have had about a brand based on facts or something that brand is really genuinely doing to try and make the world a better place beyond just perhaps selling a product. So CNN Embarks on a really bold program with Samsung recently, it was exactly a campaign that I said truly multi-platform include tv, digital, social, so use launchpad for off platform distribution and it really highlighted how Samsung technologies are being used to make the world a better place. Everything from the way they t trawl the ocean to dig up fishing nets and some of those fishing net parts are used in their mobile phones to a great story around how their TVs add access for the heart of hearing where we had a gentleman that was on stage with Beyonce who was doing sign language while she was performing, who went viral because he's an incredible character that really can literally make you hear the song using his hands.(09:54):It's amazing with hisIlyse Liffreing (09:55):MovementsRob Bradley (09:55):And he uses a Samsung TV at home, he feels it gives him what he needs considering that his hard of hearing challenges. So all those stories, it does involve a product, but really it's about a person, a human led story. We know that human led stories cut through a cluttered internet more particularly if they have some sort of emotional response that they offer, I can make you sad, happy, and ultimately the goal was to shift opinions about that brand. So looking at the data that we have, but 81% agreed that seeing the branded content that Samsung made made them think they were a more socially responsible company. 86% agreed that the branded content salt told them something about Samsung they didn't know before. And 84% agreed that branded content showed the value of Samsung as being more attention grabbing. So there's those hearts and minds movements that these campaigns at the brand's level kind of goals that they have. And that's really what we did with this campaign.Damian Fowler (10:53):That was great. Yeah, that's an interesting convergence of values and emotion and storytelling, but if we could sort of maybe look at some of the takeaways from the Launch Bank campaign and then get bigger from there. How did you measure success? I know you just mentioned some metrics right there for Samsung specifically, but did any platform or audience outperform your expectations?Rob Bradley (11:19):Yeah, I think we try to be platform agnostic somewhat when it comes to what the campaign goals are. So take within social, if the campaign of course is reaching consumers, we're more likely to use meta talk environments, YouTube, however of course if the campaign is more skew towards as a business audience, LinkedIn is more increasingly used. So it's not necessarily that one platform surprises because we'd set up the campaign at the start to meet those specific goals of that campaign. And within Samsung of course this was a consumer campaign, so those consumer platforms to reach and actually for that, TikTok did provide, and I think it was one of the first times that they'd ever worked with TikTok with a media owner and they trusted us because of the relationship that we have to deliver that campaign on TikTok. So that did have for one of the first times we've used it, a really important play within our overall multi-platform strategy.Damian Fowler (12:15):You mentioned insight-led sales, that means you have a good view of audience segments. Could you talk a little bit more about that and how you think about audience and how you break it down? And then the second part of that I guess is was there any unexpected reaction or behavior response from campaigns from these different areas of viewership?Rob Bradley (12:39):Yeah, I think we've had to get really sophisticated with understanding audiences and I'm linking who our audiences with our content. It touches on something I was talking about previously when it comes to the changes around news and news avoidance and brand safety and brand suitability. But that doesn't mean that all politics content should be blocked, for example. So I suppose there's the traditional side that we have of understanding our audiences of, okay, this is someone that's interested in reading a lot of business articles around finance. And then we can layer in personal identifying data where we have it and define and target that audience. But now we also add a layer in, we built a tool called sam, which is a sentiment analysis moderator, which also now kicks out a positive and negative sentiment score on our articles. So we know that if an article is about a scientific breakthrough, for example, that's a cure for a disease that may have innovation, technology may be very positive, but actually the word disease might have been blocked if you're using a more blunt keyword list. So with our clients, they trust us to use SAM to use more positive and negative targets. So we layer the kind of contextual element as well as the data element, and that runs on pretty much every single one of our direct campaigns.Ilyse Liffreing (13:56):Very cool. It sounds like a use of AI right there, if I'm not mistaken.Rob Bradley (14:00):It's an interesting one because we've had it for about five years and it is AI is machine learning and the reason we built it is because it ultimately unlocks more impressions than perhaps some of the off the shelf tools do.Ilyse Liffreing (14:11):Very true. Because also you're not just selling content to, you're selling a sustainable digital business. Would you say is your North Star when balancing that audience trust with monetization being CNN is such as a storied publication and company with multiple digital touch points?Rob Bradley (14:38):Yeah, good question. I mean, first of all, CNN's a global brand that's built on trust. We have some of the world's greatest journalists here and in a world that's growing in myth and disinformation is vital for society that they can rely on a trusted voice and reputable news organizations like CN. So I suppose our North Star is to of course lead with that trust but then make sure that we're essential for customers every day. So there's this sort of trust, but then there's also a premium environment and experience and that kind of goes hand in hand with advertisers going back to that storytelling piece or even putting an ad in an environment that has news. Brands want to be in a trusted place, so we really need to make sure that we're premium and that we're trusted first and foremost. But then also we need to embrace new ways of driving revenue.(15:29):We can't just rely on advertising, which is why we're embracing this direct-to-consumer business model to succeed over long-term. Linear in TV is still really, really important as of course is web, but exploring new digital monetization models that complement all those revenue streams are really important. So look fast is one of them, and CTV audio is one of them. We have CNN underscored in the us, which is kind of product recommendations and review sites, so e-commerce and of course as mentioned, the subs business, this direct to consumer business we're building. So we have to kind disrupt ourselves and embrace that to build a sustainable future.Damian Fowler (16:10):Rob, your role is you work for CNN International. So you look at the big picture obviously, and this is about a big picture question here, it's global, but it's also personal. So how do you think about that interaction, building digital products and content that both may be relevant at scale but also have to have local impact?Rob Bradley (16:31):I'll give you a kind of recent example. We announced plans to launch some CNM weather as our first standalone digital lifestyle product very recently, the upfront over in the us. So it is about expanding our content beyond news. As I mentioned, we already have travel, business style and tech and all of these different areas, but essentially builds on what we're good at, which is best in class live coverage of what's happening. Immense resources dedicated on the ground locally in this instance can of course be weather reporting and visual storytelling around weather. It's a way for CNN to bring these major weather events. So it may happen locally, so relevant information locally, but also huge interest globally. Think about the LA fires as a mass audience around the world, but also allows just simultaneously up to date weather forecast to help consumers get up to speed of what's going on there each day. And that's just a good example of something we've launched recently that has that both local, national and global relevance.Damian Fowler (17:29):I think it's always been a staple of good local news. Talking about right here in the US right now, there's some challenges to public broadcasting and one of the things that they have are these local stations that inform people about local weather events and that's crucial, especially in the tornado belt for instance. So I think weather obviously is key. And it's interesting to hear you say that obviously this is a fast moving space, the digital commercial space. As you look ahead, what are the biggest opportunities you see for CNN to lead here in this space? I guess AI is one of those things, immersive content. What else are you thinking about?Rob Bradley (18:10):Well, the CNN synonymous with video led journalism. Ultimately we're a video company that started on cable and is now in all these platforms that are ever expanding. But really we obviously want to continue and focus on that legacy if you like. So expanding our current subscription offering in the fall, as you guys say over there, autumn, as we say across the pond in the uk, essentially the launch of a new streaming product that's due ultimately in the US then but will soon be rolled out internationally as well. Providing a individual one stop place where audiences can access our journalism, our original programming, they can choose from live channels, catch up on features, a video on demand, and it'll be on all platforms from mobile apps, CTV and the.com websites. And it's going to be part of a new subscription, which is called CNN's All Access subscription.(19:01):So an example of embracing streaming video led alongside the other channels. And of course embracing the fact that our audience exists on mobile vertical video has been a huge investment for us. It's what consumers want, we understand their behavioral patterns. So we've basically grown our vertical video capabilities across our platforms and will be a key pillar as we continue. I also think it's about fostering direct relationships with audience, which is something that social does really well. Actually. We've already established some of these areas. Take Anderson Cooper's All there is podcast, which is fantastic, it's around grief, but literally has led to thousands of voice notes and interactions. Ranson himself so much that he built. And we built an online grief community, which essentially is where you can hear voices and other stories of people respond to comments and stories of their own grief and there's a really engaged community around that. And then of course podcasts and audio exists in audio, but more and more they're being recorded. And actually if you look at all areas podcast as well as the assignment of Cornish and Chasing Life of Doug, Sanjay Gupta, they're all video now as well and available there. So I think you're going to see news brands like seeing and leaning into this kind of personality led kind of opportunities as well.Ilyse Liffreing (20:18):Yeah, that's really exciting. The streaming space has exploded, obviously. And I'm curious how CNN All Access is going to differentiate itself enough or stand on its own in order to get those subscribers.Rob Bradley (20:38):Yeah, it's not necessarily a part I manage directly to be honest, to be honest with you, but I say CNN, it goes into another something we spoke about previously, which is around the history of the brand, the legacy of the brand, the power of a brand, right? No one can deny that CNN is a brand that doesn't touch all corners of the world and it's still highly, highly relevant. And it's funny, when you look at sometimes when you use the word a legacy brand or traditional media, it's almost used in some sort of negative connotation. Stay with me. You asked me a question, I'm going in a different direction. But sometimes it's used in this kind of negative connotation. But if you look at other areas like Luxury UMES or Rolex Legacy has a value. Auto Rolls Royce technology, I would say even like IBM or Apple, even their legacy is important because that brand stands for something as it does for CNN.(21:42):So those brands also innovate and make sure they're relevant for today. And I'd say streaming is just an example as well as podcasts as well as what we're doing. Launching the weather app is an example of CNN disrupting itself, making sure it's relevant today, but as well, not giving up on that legacy of who we are because that brand stands for something. So how are we going to stand out is having some of the best journalists in the world having one of the biggest brands in the world and making sure that what we do is authentic, fact-driven and trust base.Damian Fowler (22:15):That's great. So we've got a few quick questions here to hit you with to close this out. So alright. First off, what brand or publisher is doing something unexpected that you admire?Rob Bradley (22:30):Arnold Schwarzenegger's Pump Club. What love that You should have seen my comms team face when I said I was going to say that he's a yes. Firstly, I know this is an audio recording or a video recording, I'm not, if you can see me, I'm not someone that is a bodybuilder, but I do really, oh, I dunno. I do really like Arnold Sch and actually his pump club. I use it for the emailers, but there is a podcast as well. He is got an emailer, he's utilizing an ever-growing medium, let's say, from sending out email news. He uses his personal brand to form a relationship with an audience, his heritage in fitness, the rise of emails, as I said. And he shares really valuable information to a defined audience. It's really fact driven, it's really science driven today, which proves we do read it. He was reading, basically sharing a study on potassium and the benefits of increasing your potassium intake and how it can have on the heart. So he's got lots of links to real studies. The commercial model does mean he's trying to sell you a few things along the way as well. But I find it interesting and I think it's a great use of someone using all these tools that are available today to connect with an audience.Ilyse Liffreing (23:52):Yeah, that's a fun one. I like that.Rob Bradley (23:54):I love that there's oneDamian Fowler (23:54):Guy who knows how to connect to an audience. It's Arnie.Rob Bradley (23:57):Yeah. And do you know what? I saw him in New York last time I was there and he was sitting two meters away from me for at least two hours. And I didn't have the guts to say hello, but I was happy just being in Arnie's presence.Ilyse Liffreing (24:10):Yeah, amazing. If you could fast forward five years, what would you want CNN's digital presence to feel like to a 25-year-old?Rob Bradley (24:23):I mean, look super relevant, both from a personal point of view to also giving that individual information they need to know or should know about what's happening in the world. I think you don't want it too personal so that people are in their record chambers that say it should be video led. And of course it should be accessible on the platforms that that person wants. It should be ubiquitous, but it also should be predominantly on owned and operated platforms. It's important that we continue to invest in the core. And I know we spoke about social work, important to invest in the course, it should be owned and operated platforms that CNN has predominantly.Damian Fowler (24:59):And finally, late night breaking news alerts or morning deep dive newsletters. What's your personal preference or should we say news ritual?Rob Bradley (25:10):It sounds like a question as a news kind of person I should think about all the time, but I've realized, I go so deep in the mornings. I'm like within 15 minutes I've checked obviously CNN, but I've probably checked BBC, the Guardian New York Times. I check Fox News to see how they're approaching a story and then I'll go into podcasts on the way to work and then I'll probably check things like The Economist and things like that to go deeper as I've got more time. So I kind of utilize everything and I go pretty deep, but it probably tails off towards the end of the day. I think I've had enough by the evening, and that's more when I want to chill out of a glass of wine and watch a movie. I have some nice food.Damian Fowler (25:52):So, what was your what take, what was your big impression from that conversation with Rob?Ilyse Liffreing (25:59):Yeah, my big impression was really how, and this isn't surprising from CNN, but how they lead with storytelling when it comes to their managed brand campaigns. I love the example that he gave was Samsung who found when they managed their campaign across multiple digital touchpoints, they found that the audience 86% agreed that branded content told them something new about Samsung that they didn't know before. And that's really powerful when you're a brand like Samsung.Damian Fowler (26:34):Yeah, I thought that was very telling and I think even more the idea that CNN is really looking at and audience reaction, not just in terms of its own content, but in terms of the branded content. I thought that was also very interesting when we asked him about campaigns that have kind of caught them by surprise. And that idea that CNN International had launched a campaign that was targeted specifically a young affluent demographic in the city of London. But actually when they looked at the backend and looked at the measurement, it was hitting beyond London, outside of London to empty nesters whose kids had already left home, which was a surprising insight, but also allowed him to pivot the campaign to target that group. So I think the idea of audience strategy, being nimble with audience strategy and the fact that the digital frame allows a brand like CN International to be much more nimble right now. I guess that's an interesting takeaway for me.Ilyse Liffreing (27:39):Also, it helps that you have the breadth of data that a company like Warner Brothers Discovery does have across its multiple properties.Damian Fowler (27:51):And that's it for this edition of The Current Podcast.Ilyse Liffreing (27:54):This series is produced by Molten Hart. The Current Podcast theme is by Love and caliber. The Current team includes Kat Vesce and Sydney Cairns.Damian Fowler (28:03):And remember,Rob Bradley (28:03):If you look at other areas like Luxury UMES or Rolex Legacy has a value Auto Rolls-Royce technology. I would say even like IBM or Apple, even their legacy is important because that brand stands for something as it does for CNN.Damian Fowler (28:21):I'm DamianIlyse Liffreing (28:21):And I'm Ilyse, and we'll see you next time.

PT Pintcast - Physical Therapy
PT Clinics Are Media Companies Now. Act Like It.

PT Pintcast - Physical Therapy

Play Episode Listen Later May 27, 2025 58:39 Transcription Available


In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You'll Learn:How to structure content seasons that actually drive businessWhy “day-in-the-life” videos may be the best recruiting tool no one is usingThe psychology behind clinic branding and commitment over applicationsHow to outsource video and content without lifting a fingerThe future of content in PT: bulk recording, binge releases, and paid distributionMentioned in This Episode:

Get Ish Done Podcast
How to Buy and Scale a Money-Printing Media Company, Kyle Reidhead

Get Ish Done Podcast

Play Episode Listen Later May 19, 2025 58:30


In this conversation, Kyle Reidhead shares his journey from a corporate job in Toronto to becoming a successful entrepreneur living in Bali. He discusses the freedom and opportunities of being a digital nomad, the strategic acquisition of the Milk Road newsletter, and the importance of building an audience before launching products. Kyle also delves into the operational changes post-acquisition, the role of AI in automating content creation, and the enduring value of human creativity in the age of AI. Where to Find Kyle: https://x.com/KyleReidheadhttps://www.instagram.com/kyle.reidhead/https://www.linkedin.com/in/kylereidhead/?originalSubdomain=cahttps://milkroad.com/Follow Ish Instagram X Linkedin Website Subscribe to Internet Empires on YouTube

Kendall And Casey Podcast
Media companies seek to overturn Indiana rules that prevent reporters from witnessing executions

Kendall And Casey Podcast

Play Episode Listen Later May 7, 2025 4:03


See omnystudio.com/listener for privacy information.

Unlocking The AI Advantage

Do you think AI personalization in streaming makes content better?Is AI enhancing creativity in media or slowly replacing human talent? Would you trust AI to generate an entire film or soundtrack?How do you see AI changing the role of content creators like YouTubers and streamers?Can AI-generated analytics predict what content will go viral next? Hey there, tech enthusiasts!

The Influential Personal Brand Podcast
Don't Chase Money—Chase Purpose: How Jamal Miller Built a 7-Figure Media Company from Rock Bottom

The Influential Personal Brand Podcast

Play Episode Listen Later Apr 7, 2025 59:19


Struggling with clarity in your business? Feeling stuck in transition or unsure how to pivot your brand or purpose? In this powerful and heartfelt episode of the Influential Personal Brand podcast, AJ Vaden sits down with Jamal Miller—founder of Miller Media Group and a purpose-driven entrepreneur who went from food stamps to leading a $3M launch in just 30 days. Together, they unpack the raw, behind-the-scenes journey of what it really looks like to chase purpose over profit, build a thriving brand with your spouse, and navigate the highs and lows of success—all while staying aligned with your calling. Jamal shares his personal transformation from youth pastor to 7-figure business owner, the spiritual breakthroughs that changed his life, and the mindset shifts that helped him scale without losing his soul. If you're in a season of transition, feeling overwhelmed, or searching for a breakthrough, this episode is for you. You'll also learn the secret behind his "Circle of Purpose" framework and the business philosophy that led him to build brands that make both impact and income. Don't miss: How Jamal and his wife built a personal brand from a viral love story The danger of chasing money over meaning Why every entrepreneur needs to constantly redefine success The power of sowing into purpose—even when you have nothing Jamal's top advice for getting unstuck and growing faster This episode is packed with purpose, strategy, and truth—and will leave you inspired to take bold, aligned action. Ready to turn your mess into your message and build a brand that actually makes a difference? Start by booking your Free Brand Call with Brand Builders Group today!

Sports With Friends
495. Women's History Month w/Togethxr cofounder Jessica Robertson

Sports With Friends

Play Episode Listen Later Mar 12, 2025 43:05


Commemorating Women's History Month in March 2025, media mogul Jessica Robertson joined the show. She is a co-founder and chief content officer of Togethxr, a media and commerce company founded by four of the world's greatest athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. In 2023, Togethxr was named one of Fast Company's ten most innovative companies in sports and won Media Company of the Year in the 2023 DigiDay Media Awards. Robertson was the head of content at the Players' Tribune from 2015-2020 before joining Togethxr. Togethxr has published a new book entitled “Play It Forward: How Women are Changing Sports to Change the World.” The book is a collection of short stories profiling outstanding women athletes and their journey to stardom. In this episode, Robertson discusses her journey to Togethxr, and the origin of the book idea. She discusses the growth of women's sports and the indicators that certain sports continue to grow. She talks about athletes building their brands and how social media can still help them. She looks to recent ratings success as a springboard for larger platforms for female athletes. She also comments on the role of female broadcasters and how women are embracing new opportunities and still fighting for others. Check out Play it Forward here: https://bit.ly/43C8Qve