WPP Metaverse and More Academy

Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty. Deeplocal - Creative technology and experience design since 2006 Gumband - The first operating system created for interactive experiences   #WPP #web3 #metaverse #deeplocal #gumband #creativetechnology #experiencedesign #IRL #CX Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠⁠⁠WPP⁠⁠⁠⁠⁠⁠, the creative transformation company.

In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experiences, and measuring campaign success. Discover how focusing on unmet needs, human-centered design, and simplicity can lead to more engaging and successful AR solutions. Learn about the importance of inclusivity and accessibility in AR projects, and explore the role of AI and data visualization in creating dynamic content. Whether you're a brand manager, creator, or just curious about AR, this episode is packed with valuable insights and tips to help you harness the power of this emerging technology. Emma Sofija's portfolio #wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠⁠WPP⁠⁠⁠⁠⁠, the creative transformation company.

In this episode, James Harris, WPP's Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust. ***  This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional. #wpp #web3 #metaverse #crypto #blockchain Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠⁠WPP⁠⁠⁠⁠⁠, the creative transformation company.

This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everything . Together they contextualize the metaverse in 2023 and discuss how and why Augmented Reality (AR) is the most immediate opportunity for brands and marketers The Metaverse And How It Will Revolutionize Everything⁠ by Matthew Ball (Amazon) #wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology Follow us to be the first to hear about new episodes. Click ⁠⁠⁠⁠here⁠⁠⁠⁠ for more information about ⁠⁠⁠⁠WPP⁠⁠⁠⁠, the creative transformation company.

Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha. Into the Metaverse (2021) New Realities: Into the Metaverse and Beyond (2022) #wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX Follow us to be the first to hear about new episodes. Click ⁠⁠⁠here⁠⁠⁠ for more information about ⁠⁠⁠WPP⁠⁠⁠, the creative transformation company.

Andy Hood, VP of Emerging Technologies at WPP, returns to host an episode with Dickon Laws, Global Head of Innovation at Ogilvy, on camera strategies. This episode takes a brief step away from AR to focus on the broader array of interactions between the phone, camera, and the user. Dickon talks about how people use the camera as an entry point into understanding ways a brand might explore using AR. IKEA Kreativ, the IKEA design app ASL Alphabet Lens by Snapchat Restart a Heart CA Lens by GoSpooky AR #wpp #web3 #metaverse #AR #camera #camerastrategies Follow us to be the first to hear about new episodes. Click ⁠⁠here⁠⁠ for more information about ⁠⁠WPP⁠⁠, the creative transformation company.

WPP's Global Head of Data and AI, Di Mayze returns to host another episode with special guest Gareth Burkhill-Howarth, WPP's Global Data Protection Officer. They discuss privacy, trust, and ethics in the metaverse and Gareth shares his excitement around the opportunity in Web3 and the metaverse to get things right with regard to data privacy. #wpp #web3 #privacy #trust #metaverse #data Follow us to be the first to hear about new episodes. Click ⁠here⁠ for more information about ⁠WPP⁠, the creative transformation company.

In this episode our host, Andy Hood, VP of Emerging Technologies at WPP, discusses the leadership role that pharma and healthcare are playing in the Web3 space with his guests from GCI Health: Kristin Mengel Ryan, EVP US Head of Digital and Innovation, and Liana Huber, Vice President, Digital. Contrary to popular belief, pharma is a leader, an early adopter, not a follower when it comes to Web3 and the metaverse. Hear how Web3 and the metaverse impacts communications strategies for pharma and healthcare. Kristin and Liana share how healthcare is providing solutions leveraging VR and other Web3 technologies , especially in the area of community building for the patient community. They also talk about which platform and industry partners are being used. Are You (Meta)Versed and Ready for Health 3.0? NFTs: What This New Kid on the Blockchain Means for Healthcare Thank you for listening! We hope you enjoy this episode. #wpp #web3 #healthcare #metaverse #NFT Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Welcome to season two of WPP's Metaverse and More Academy Podcast. Season one episodes provided introductions to the spectrum of Web3 and metaverse topics. In season two we dive into real world applications, examples, and use cases leveraging all of the tools, technologies, and platforms that make up this emerging trend. This episode's host, Andy Hood, VP of Emerging Technologies at WPP, meets with Justin Peyton, Chief Transformation and Strategy Officer - APAC, at Wunderman Thompson, to examine how community and loyalty is the growth engine for Web3. Together they discuss the emergence of community and loyalty schemes and the new use cases that are emerging. Justin outlines what brands should do to prepare for “wallet aware experiences” and what he is excited about in 2023. Brand illustrations in the conversation include Starbucks, Yves St Laurent, and Snoop Dogg. Starbucks Odyssey waitlist Yves St. Laurent Beauty Web3 Debut (NFT Evening) Snoop Dogg (Crypto.com NFT) Thank you for listening! We hope you enjoy this episode. #wpp #NFT #web3 #WundermanThompson #yslbeauty #SnoopDogg Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

The Godmother of the Metaverse, Cathy Hackl (Founder and Chief Metaverse Officer at Journey) is our esteemed guest for our season finale hosted by Sara Robertson (Global VP, Disruption at Xaxis) and Dale Imerman (Group Director Metaverse and Innovation at WPP). Cathy encourages us to move on from trying to define the metaverse and instead adopt a builder mentality and set out to build it. We now have a great opportunity for all of us to lead and put on our builder mindset to create the future. Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse #metaverse #worldbuilding Journey Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Jennifer DaSilva (President at Berlin Cameron and Executive Director at VMLY&R West) hosts this episode with her special guest, Rebecca Minkoff (Founder of Rebecca Minkoff and the Female Founder Collective, and Mother of 3) where they discuss Rebecca's perspective and outlook around the cultural and community aspects of Web3, the metaverse, the role of influencers and the creator economy. Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse #femalefoundercollective The Female Founder Collective The North myBFF Rebecca Minkoff x Mavion THE DEMATERIALISED Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Sara Robertson (Global VP, Disruption at Xaxis) is joined by Krystal Olivieri (Global Chief Innovation Officer at GroupM and Choreograph) to look at the future of media in Web3. Through the lens of advertising and data, Krystal shares her thoughts about where the opportunities are in the future, what might be different, and what challenges may remain working towards the "Metaverse for Good". Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Innovation and enthusiasm around the metaverse and web 3 is moving at an incredible pace. Are teams paying attention to matters of ethics, risk and governance which may become obstacles to success? Vicky Brown (General Counsel Commercial & Chief Privacy Officer at WPP) is Sara Robertson's (Global VP, Disruption at Xaxis) guest on this episode where Vicky shares her thoughts on how to approach an engagement the right way with careful thought around balancing the desire for innovation with legal guardrails. The law is not black and white, there is a lot of grey. Vicky wants you to know that lawyers are your friends and by leveraging first principles and common sense they can help educate teams and clients with the practical steps towards ensuring a successful engagement. Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

There is a lot of discussion lately about the metaverse, but does it really exist? Dale Imerman (Group Director Metaverse and Innovation at WPP) is Sara Robertson's (Global VP, Disruption at Xaxis) guest on this episode where he shares the origin of the term, the excitement around the potential, and what needs to be in place to make the metaverse a reality. This discussion puts the listener into the metaverse, explores the possibilities, the social implications, and how it can change people's lives, including an interesting overview of the virtuality continuum. Snow Crash by Neal Stephenson The Metaverse: And How it Will Revolutionize Everything by Matthew Ball The Virtuality Continuum - Interaction Design Foundation Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse #wpp Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Virtual Worlds have a rich gaming heritage. In this episode Sara Robertson (Global VP, Disruption at Xaxis) and Andy Hood (VP Emerging Technologies at WPP) discuss the collision taking place between the gaming heritage of virtual worlds and the advent of new web 3 capabilities. Also, Sara muses about the dystopian thought of living our lives in a virtual world at some point in the future. It may not be too far fetched to think this and Andy ponders everything that needs to happen to make this dream a reality. Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

In this episode Sara Robertson (Global VP, Disruption at Xaxis) chats with Virtual Reality (VR) expert Austin Mace (Co-founder and Chief Innovation Officer at Subvrsive) about the hardware and design challenges facing VR along the road to becoming an everyday device. They talk about what use cases are appropriate for using VR and to think of it as an enhancement, not as a replacement for real world experiences. Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse Getting started with Meta Quest 2 (Oculus) Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Augmented Reality industry expert Luke Hurd (Director of Experience Design at VMLY&R) is Sara Robertson's (Global VP, Disruption at Xaxis) guest in this episode where he provides a definition and overview of augmented reality including the delineation between AR and VR (virtual reality). Many of us might have already been exposed to augmented reality and may not have known it! AR is more a part of our lives than we know and marketers are beginning to explore ways to take advantage of this technology. Luke shares his thoughts on how brands can embrace AR as well as where the pitfalls are and what it takes to deliver an awesome AR designed experience. ** There's good stuff in this podcast for developers too! Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse Getting Started with Spark AR Snap AR Learning Resources for AR Creators and Developers Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

In this episode we turn things on it's head! Di Mayze (Global Head of Data and AI at WPP) takes on the role of "super guest" and poses a series of tough questions about blockchains to our host, Sara Robertson (Global VP, Disruption at Xaxis). This discussion provides the listener a good foundational understanding of blockchains covering topics ranging from what is blockchain technology, where did it come from and where it is going, why you should care, what it enables, and the disruptive potential it presents in it's role enabling Web 3 experiences and more. It even includes a good joke to bring to your next cocktail party as a bonus! Di makes learning fun and together with Sara manages to turn a potentially complex and daunting subject into something that is interesting and understandable. Thank you for listening! We hope you enjoy this episode. #stayclassymetaverse Satoshi Nakamoto's Bitcoin Whitepaper - a worthwhile read Sara mentions this book: Cryptonomicon by Neal Stephensen Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Sara Robertson (Global VP, Disruption at Xaxis) is joined by Matthew Jacobson (EVP, Marketing and Growth at WPP) for a discussion about the cultural revolution surrounding NFT's, suggestions for how to get engaged in the NFT experience, and where to go to stay current about the NFT space. *** This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional. Thank you for listening! We hope you enjoy this episode. #StayClassyMetaverse Keith Grossman's twitter: https://twitter.com/keithgrossman You can sign up here for the JUMP DAO: https://jumpcommunity.xyz/ Season 1, Episode 2 Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Our host, Sara Robertson (Global VP, Disruption at Xaxis) and this episode's guest, James Harris (Global Media Strategy Director at WPP) provide the “need to know” about cryptocurrency including James' wonderful tale of crypto titled Gold, Greed, and Good. *** This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional. Thank you for listening! We hope you enjoy this episode. #StayClassyMetaverse Here is a link to the book "Gold, Greed, and Good" by James Harris on Amazon. https://www.amazon.co.uk/Gold-greed-good-cryptocurrency-revolution/dp/B09PHL2GYM Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.

Welcome to WPP's Metaverse and More Academy Podcast! In this trailer Sara Robertson (Global VP, Disruption at Xaxis) chats with Andy Hood (VP Emerging Technologies at WPP) about the goals and expectations for the podcast series. Their casual and fun discussion provides an outline of the series and an introduction of some new terminology such as #Meetverse. Thank you for listening! We hope you enjoy this episode. Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company. #StayClassyMetaverse