Podcasts about strategy director

Hello and welcome to the show. Today's guest is Omar Farooq, Strategy Director and Partner at SAY Studio. With a background in law, Omar brings a distinct perspective to the built environment—bridging strategic thinking, commercial awareness, and creative direction. At SAY Studio, he plays a key role in shaping project vision and aligning design with broader business and development objectives. His approach reflects a growing intersection between strategy and design, where clarity of intent and positioning are just as critical as the architecture itself. So without further ado, let's get into it!..Omar Farooq - ⁠⁠Instagram⁠⁠ | ⁠⁠LinkedIn⁠⁠SAY Studio - ⁠Website⁠ | ⁠LinkedIn⁠ | ⁠Instagram⁠..To stay updated with our episodes, please follow us on your favorite streaming platform..The aForm Show - ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn⁠⁠⁠Alan George - ⁠⁠⁠Instagram⁠⁠⁠ | ⁠⁠⁠LinkedIn⁠⁠

In this episode of The Changemakers, Dave Corlett is joined by Alex Waite, Strategy Director at Shaped By, to tackle a common hurdle in the B2B tech world: the "imitation trap". As startups achieve product-market fit and move into scale-up territory, this inflection point often necessitates a brand evolution to power their next phase of growth. But the pressure to “grow up” at this point often leads founders and leaders to mimic how successful brands have done this, rather than digging into their own authentic truth to find the real story.Dave and Alex unpack:The surface level trap: why looking at other brands' identities is reductive and ignores the thousands of internal decisions that actually build a brandThe attribution danger: how imitating established brands is more likely to confuse people than lead to success The rise of agentic buyers: why AI and LLMs make brand clarity more vital than everThe Ferrari factor: moving beyond cold specs to build emotional bias and become the human choice in a world of automation.If you're a startup marketing leader or founder feeling the pressure to do what others are doing, this conversation is your permission to stop looking afar and start looking within.

This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode is available in audio format on the Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.In this episode, we unpack the fourth edition of the Understanding Loyalty in Europe 4.0 white paper — exploring what it reveals about loyalty across 24 European markets and what it means for brands today.Our guests are Charlie Hills, Chief Strategy Officer, and James Davies, Strategy Director at Mando Together with YouGov, they've built a longitudinal view of loyalty across Europe, using a consistent loyalty gauge measuring programme membership, appeal, and impact.The conversation centres on a key tension highlighted in the research: participation in loyalty programmes is widespread, yet emotional connection remains limited. We explore what sits behind this gap, and how it varies across markets.A core takeaway from the white paper is that there is no single European loyalty strategy — only different levels of maturity shaped by local context. We discuss what this means in practice, and whether loyalty programmes still differentiate or have become an expectation, with many brands over-relying on mechanics over meaningful connection.We also reflect on what the research signals for the future — reinforcing the need for continuous evolution, test-and-learn approaches, and programmes that are built around real customer value.This episode offers a clear perspective on how to interpret the findings of Understanding Loyalty in Europe 4.0 — and how leaders can move beyond participation towards meaningful impact.Hosted by Nyeleti Sue-Angel NkunaShow Notes:1) Charlie Hills2)James Davies3)Mando.4) Understanding Loyalty in Europe 4.0 5) The Lean Startup : Book Recommendation6) Knowledge is Beautiful : Book Recommendation

It's YOUR time to #EdUp with Dr. Chris Mullin, Strategy Director for Data & Measurement, Lumina Foundation, & Kristin Hultquist, CEO & Founding Partner, HCM StrategistsIn this episode, sponsored by the Lumina Foundation, & recorded Live from the 2026 ASU+GSV SummitYOUR host is ⁠⁠Dr. Joe SallustioHow does a hub & spoke model bring 4 siloed federal data systems together so students, employers & economic developers finally get a clear picture of education & training?Why are 43 million students who left college without a credential & 17 year olds who are completely lost proof that our data systems are failing everyone?What makes administrative change that requires no law or regulatory change the elegant solution when WIOA & Perkins legislation is 65 to 70 years old?Listen in to #EdUpThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠& ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dr. Joe Sallustio⁠⁠⁠⁠⁠● Join YOUR EdUp community at ⁠The EdUp Experience⁠We make education YOUR business!P.S. Want access to the only intelligence platform built exclusively from presidential conversations in higher education? Join EdUp Leadership!

What does it actually take to win — and keep — placement inside one of the largest hospitality systems in the world?In this episode, we sit down with Gary Gruver, Director of Global Beverage Strategy at Marriott International, who helps shape beverage programs across 30+ brands, 130+ countries, and a system approaching 10,000 hotels.If you've ever thought, “If we could just get into Marriott,” this conversation might change your thinking, because there is no single “Marriott.” There are fundamentally different business models — from luxury properties like Ritz-Carlton and St. Regis to high-volume select-service concepts — each with its own economics, velocity expectations, and operational constraints.And, as Gary shares, most brands underestimate what happens after placement.It turns out that getting on the menu is maybe 20% of the work. The rest is execution — distribution, inventory reliability, training, and boots-on-the-ground activation. Without that, even great liquid disappears.Key insights:

In this episode of For Humanity, John sits down with Philip Trippenbach, Strategy Director at the Seismic Foundation, a team of veteran advertising, PR, and communications professionals who have turned their expertise toward one of the most urgent challenges of our time: getting the public to actually care about AI risk.Philip brings a decade in journalism at the CBC and BBC, and another decade in strategic communications for global brands. Now he's applying all of it to the AI safety movement, and what he has to say should change the way the movement thinks about messaging.The central question: why has one of the most important issues in human history failed to break through... and what would it actually take to fix that?Together, they explore:* Why the AI safety world has historically rejected advertising, marketing, and PR — and why that's a problem* Audience segmentation: why you can't say the same thing to everyone* What Google Trends data reveals about how public interest in AI risk is actually shifting* The surprising finding: AI extinction searches are being eclipsed by AI jobs, AI and children, and AI suicide* Why "this isn't fair" may be a more powerful message than "we're all going to die"* The case for creating friction across many AI harms as a path to slowing things down* How public demand drives policy — and what $400K/day in tech lobbying means for the movement* Why Seismic exists: raising the salience of AI risk through targeted, professional communications* What it looks like to run a real, orchestrated public awareness campaign on AIIf you've ever felt like the AI safety movement is brilliant at research and terrible at talking to regular people than this episode is required viewing.

Today's defense landscape is chaotic and fast-moving. Drones, AI, autonomy, and cyber threats are reshaping how wars are fought…and how the Pentagon spends.  For companies and CEOs, the barrier to entry has never been lower. Any startup with a pitch deck and some funding can say they're in “defense.” But actually succeeding in this market? That's never been harder. Small businesses get lost in red tape, big businesses lose their edge chasing shiny objects. Most companies looking to break into the defense space still pitch like it's 2005, leading with tech specs, chasing every shiny RFP, and assuming that great engineering sells itself. It doesn't…not in today's environment. So what's the right strategy in this market? How do companies set themselves up to win?  In this episode, I sit down with Gemo Yesil, founder and managing partner of Bastion Atlas, to unpack why so many well-funded startups, savvy CEOs, and legacy contractors are falling flat, and what it really takes to win in today's high-stakes, high-complexity market. Gemo knows the DoD world inside and out. An MIT-trained aerospace engineer, Air Force veteran, and founder of a fast-scaling fractional BD firm, he's seen firsthand how companies of all sizes struggle with the same fundamental issue: a lack of clear, executable strategy. Gemo explains how defense acquisition has evolved from lumbering legacy programs to fast-moving, software-driven warfare. He shares why the real differentiator today isn't tech specs or connections, it's clarity: about your market, your business model, and what “good” defense revenue actually looks like. You'll also learn; The biggest misconceptions companies have when trying to sell to the DoD Why most “strategies” aren't really strategies and how to create one that's tangible and repeatable What it actually means to define “good business” in the defense sector The risks of chasing large contracts that don't align with your long-term goals How Bastion Atlas approaches fractional business development and execution Why understanding the DoD's operational context is key to communicating product value The growing shift toward treating AI and software as major weapon systems Why traditional consulting is fading and how fractional BD is becoming the new model How to win with process, patience, and a long-term perspective   Guest Bio Gemo Yesil is a combat veteran, aerospace engineer and founder and principal at Bastion Atlas. He is a Global Defense Business Development executive with 20 years of experience, and a dual-rated U.S. Air Force pilot, who has flown Combat Rescue helicopters and Tactical Airlift jets in Iraq, Afghanistan, Africa, and South America. After managing Fortune 500 engineering teams on multiple $2B+ programs at Sikorsky/Lockheed Martin and scaling his EdTech startup nationally, Gemo has served as CMC Electronics' Global Sales & Strategy Director, Gecko Robotics' Head of Defense Business Development, and HABCO Industries' VP of Sales & Marketing. He launched Bastion Atlas in 2024 to assemble a team of revenue growth experts and scale their impact across the global Aerospace & Defense industry. Gemo remains proudly connected to his alma mater (MIT), retains an active security clearance, and — as a personal passion — continues to manage national STEM Education initiatives. To learn more, visit https://www.bastionatlas.com/ and connect with Gemo in LinkedIn.  About Your Host Craig Picken is an Executive Recruiter, writer, speaker and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years' experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women's Association, and SOCAL Aviation Association.      Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Welcome to this special season of The Publisher Podcast, bringing you the best sessions from the Definitive AI Forum for Media, Information and Events, which we held with Flashes & Flames in London. This week's episode features Alex Roth, Strategy Director for Informa Plc the second biggest B2B company based in the UK, and the biggest B2B events business in the world.  Alex spoke about how Informa is focussing on how AI can improve ways of working, product development, especially around data insights, and how it supports discovery, helping Informa's audiences find and access content.     He spoke about redesigning processes to incorporate AI has driven progress, the development of an internal app store and an app builder agent to avoid overloading the company's central AI team, and how focus is the key to taking on AI.  Read the key takeaways from this session, find our weekly newsletter and more on voices.media

Ireland has been ranked third in the world for long commutes.Commuters in Ireland spend 9 days, 14 hours and 10 minutes a year driving to and from work on average, according to research carried out by Autotrader.One man who experiences commuter hell regularly is Johnny Fallon, Strategy Director with Carr Communications, who commutes to Dublin most days from Longford. He joins Shane to discuss.

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episode of the CIM Marketing Podcast, we're joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building.  Together, they unpack how marketers can harness emerging tech without losing the human heart of their ideas. They explore the blurring line between digital and physical experiences, why Gen Z and Gen Alpha are redefining what “social” really means, and how AI can support rather than suffocate genuine creativity. This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates. Stop grabbing attention. Start crafting experiences.            Want to know more? Check out the CIM Content hub now for all things marketing.   Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episode of the CIM Marketing Podcast, we're joined by Dr Rhonda Hadi, Associate Professor of Marketing at Saïd Business School and Kris Hunt, Strategy Director at Content Cure UK to explore how rapid advances in technology are reshaping creativity, customer experience and brand building.  Together, they unpack how marketers can harness emerging tech without losing the human heart of their ideas. They explore the blurring line between digital and physical experiences, why Gen Z and Gen Alpha are redefining what “social” really means, and how AI can support rather than suffocate genuine creativity. This episode is a practical guide for creatives and marketers who want to stay relevant as technology accelerates. Stop grabbing attention. Start crafting experiences.            Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Discover the unseen world of long-term care in this revealing episode. We explore the powerful documentary, People Worth Caring About. Consequently, we dismantle common stereotypes about nursing homes and assisted living. For many, family caregiving feels isolating. Therefore, we shine a light on the incredible impact of professional caregivers. First, we discuss the severe staffing crisis facing the industry. Then, we look at the positive shifts happening nationwide. Moreover, you will hear firsthand accounts of the profound joy and dignity these careers offer. Our guest shares inspiring stories of young people drawn to this mission. Furthermore, we examine how advocacy and creative projects are driving change. We also delve into the critical need to elevate pay for professional caregivers. Ultimately, we offer ways former family caregivers, like me, can become advocates. This can help support the future of professional caregivers and the seniors they serve. Tune in to understand why this work is more vital than ever. Our Guests: Peter Murphy & Erin Hart Peter Murphy Lewis is the creator and host of People Worth Caring About, a docuseries that spotlights caregivers and reframes how we see long-term care. Erin Hart is Strategy Director at the Ohio Health Care Association (OHCA). She played a key role in bringing People Worth Caring About to life in Ohio, helping connect the stories of caregivers to the wider community. ++++++++++++++++++++++++++++++++++++++++ Related Episodes: Navigating MCI - Not The End of The Road, Just A Bend in The Road Practical Strategies for Coping with Cognitive Changes ++++++++++++++++++++++++++++++++++++++++ Sign Up for more Advice & Wisdom - email newsletter. ++++++++++++++++++++++++++++++++++++++++ Please help us keep our show going by supporting our sponsors. Thank you. ++++++++++++++++++++++++++++++++++++++++ Make Your Brain Span Match Your LifeSpan Relevate from NeuroReserve With Relevate nutritional supplement, you get science-backed nutrition to help protect your brain power today and for years to come. You deserve a brain span that lasts as long as your lifespan. ++++++++++++++++++++++++++++++++++++++++ Feeling overwhelmed? HelpTexts can be your pocket therapist. Going through a tough time? HelpTexts offers confidential support delivered straight to your phone via text message. Whether you're dealing with grief, caregiving stress, or just need a mental health boost, their expert-guided texts provide personalized tips and advice. Sign up for a year of support and get: Daily or twice-weekly texts tailored to your situation Actionable strategies to cope and move forward Support for those who care about you (optional) HelpTexts makes getting help easy and convenient. ++++++++++++++++++++++++++++++++++++++++ List of the Top 20 Alzheimer's Podcasts via FeedSpot! See where we rank. Join Fading Memories On Social Media! If you've enjoyed this episode, please share this podcast with other caregivers! You'll find us on social media at the following links. Instagram LinkedIn  Facebook Contact Jen at hello@fadingmemoriespodcast.com Or learn more atOur Website

Today on the Driven by Data Dilemmas Show, host Catherine Dowden-King is joined by Ines Ashton, Digital & AI Strategy Director (CIO), The Compleat Food Group. Together, they talk about how to avoid falling for FOMO!Ines walks through her experience of staying laser-focused on her strategy, her role, and her priorities, avoiding falling for FOMO. They also discuss how to avoid falling for the "shiny object syndrome" in an AI-Powered world.Remember, you can send your own dilemmas to community@orbitiongroup.com, and Catherine will gladly read them to our expert guests to answer and provide their own insight on.Driven by Data Dilemmas is the spin-off show from the Driven by Data Podcast, released every Thursday. Catherine Dowden-King is joined by some of our best-loved senior leaders in the data, analytics and AI space to ask them to share their experiences, advice and thoughts on data dilemmas.

Kimberly Hebeisen is the Co-Founder and Executive Creative & Strategy Director of Mind Model AI, where she leads branding, creative strategy, and heads their age:AI public awareness initiative.Balancing her entrepreneurial spirit with family life, Kimberly is a devoted wife and mother who finds inspiration in both business innovation and everyday creativity. Whether she's building sleek brand experiences, crafting with her kids, or directing music at church, Kimberly approaches every project with purpose, precision, and heart.Contact Kimberly Hebeisen:https://www.instagram.com/ageai.initiative/https://www.linkedin.com/showcase/ageai/facebook.com/ageai.ioDr. Kimberley LinertSpeaker, Author, Broadcaster, Mentor, Trainer, Behavioral OptometristEvent Planners- I am available to speak at your event. Here is my media kit: https://brucemerrinscelebrityspeakers.com/portfolio/dr-kimberley-linert/To book Dr. Linert on your podcast, television show, conference, corporate training or as an expert guest please email her at incrediblelifepodcast@gmail.com or Contact Bruce Merrin at Bruce Merrin's Celebrity Speakers at merrinpr@gmail.com702.256.9199Host of the Podcast Series: Incredible Life Creator PodcastAvailable on...Apple: https://podcasts.apple.com/us/podcast/incredible-life-creator-with-dr-kimberley-linert/id1472641267Spotify: https://open.spotify.com/show/6DZE3EoHfhgcmSkxY1CvKf?si=ebe71549e7474663 and on 9 other podcast platformsAuthor of Book: "Visualizing Happiness in Every Area of Your Life"Get on Amazon: https://amzn.to/4cmTOMwWebsite: https://linktr.ee/DrKimberleyLinertThe Great Discovery eLearning platform: https://thegreatdiscovery.com/kimberleyl

What makes customers remember your brand instead of scrolling past? Anique Mautner breaks it down to three essentials: relevance, distinction, and clarity. On the Expert Inside Interview podcast, Mautner revealed how brands win by embracing imperfection. She references kintsugi—Japanese pottery repaired with gold—as the perfect metaphor. "Your cracks make you memorable, not your polish," she explains. Her advice for marketers? Stop chasing perfection. AI can generate flawless content, but audiences crave authentic human stories. Listen deeply to your customers, highlight what makes you unique (including your flaws), and communicate with crystal clarity. The brands thriving today aren't the most polished—they're the most genuine. In a world of AI-generated sameness, your authentic imperfections become your competitive edge.

Dow is driving the future of sustainable mobility in Midland, MichiganAs the Global Marketing and Strategy Director for Dow Mobility Science™, Ryan Smith is at the forefront of the automotive industry's rapid transition toward electrification and sustainability. He leads global go-to-market strategies that align Dow's deep material science expertise with the needs of the growing EV market. In this episode he discusses how Dow materials work with autonomous vehicles, vehicle electrification process, and more. Ryan also hosts the insightful video series “The Road Ahead”, and oversees major global investments for Dow including the first European MobilityScience™ Innovation Studio in Italy.

"We offer custom technologies and engineering services to extend platform capabilities and deliver tailored solutions that meet specific business needs."Summary:James Gurd and Bradlie Houldsworth, Strategy Director from Remarkable Commerce, discuss the intricacies of ecommerce development, focusing on the balance between mass market and targeted approaches. They explore the value of integrating niche capabilities into ecommerce roadmaps, emphasising the importance of custom features despite the potential costs and risks. Brad shares insights from his extensive experience in building custom solutions for Remarkable Commerce clients that extend the core capabilities of platforms, offering tangible business cases for such investments.The conversation covers several innovative use cases, including the integration of Shopify Pay components into non-Shopify storefronts, the implementation of embedded insurance on PDPs and the development of custom middleware solutions. The examples illustrate how businesses can enhance their offerings and improve customer experiences by adopting tailored solutions.Key discussion points:Mass Market vs. Targeted Approaches: We begin with a discussion on the benefits of building niche capabilities into ecommerce strategies, highlighting the potential for increased customer engagement and revenue opportunities.Custom Features and Business Value: Brad explains the importance of custom features in extending platform capabilities, providing examples of how these can add significant value to businesses.Innovative Use Cases: Showcasing the potential for innovation in ecommerce.What you'll learn:The benefits and challenges of integrating niche capabilities into ecommerce platforms.Building the business case for investing in custom features.Innovative use cases with real-world examples.Chapters:[00:30] Introductions[03:45] Understanding Custom Solutions in Ecommerce[11:15] Exploring Shopify Pay Integration[18:10] Challenges and Prerequisites for Implementation[26:00] Exploring Embedded Insurance[37:55] Building Custom Middleware Solutions[47:25] Dynamic Collection Creation in Ecommerce

Mo Jogie is Design and Strategy Director at Institute of Media, Strategy and Design, as well as a member of the Design Education Forum of SA. He joins Lester Kiewit to discuss why US State Secretary Marco Rubio’s decision to dump the Calibri typeface for all official communications, has prejudice at its core. In 2023, the US state department flipped from using Times New Roman to Calibri, because Calibri is easier to read for the visually impaired. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Join host Jaeden Schafer as he sits down with Jim Spignardo, Director of Cloud Strategy and AI at ProArch. Discover how Jim's expertise in cloud management and AI adoption is transforming businesses. From the rise of AI tools like ChatGPT to the importance of strategic implementation, this episode offers practical advice for organizations looking to harness AI's potential without unnecessary risks. Tune in for insights on AI governance, security, and the future of AI-driven innovation.Learn more about ProArch: https://www.proarch.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get a head start on 2026 with this special episode of The IAB UK Podcast, recorded live at November's Last Thursday Club. James Chandler is joined by an agency all star line up: Richard Kirk, Chief Strategy Officer at EssenceMediacom UK; Lucy Smith, Head of Search and Ecommerce at JAA Media; and Rosalie Shakir, Strategy Director at the7stars, to explore what will really matter for marketers in the year ahead.From the pull between performance and brand building to how AI is reshaping search, the trio dig into the trends that count. They also unpack plural media, why communities and culture are becoming central to planning, how sustainability and inclusivity can move from box ticking to business critical, and why better insight, measurement and share of voice data are top of their Christmas lists.If you'd like to be in the audience for our next live recording, you can sign up for future Last Thursday Club get togethers right now at iabuk.com/events Hosted on Acast. See acast.com/privacy for more information.

WARC's John Bizzell goes behind the APG Grand Prix-winning campaign for a car that either sends you to sleep OR into raptures: the Skoda Octavia. Joe Crust, Strategy Director at Leo UK, joins to take us behind the scenes. Watch the video version on WARC's Youtube channel.

Dans ce nouvel épisode d'Insight, nous recevons Julien Roset, Co-Founder & Strategy Director de Just Happiness. Avec lui, on explore l'idée d'une marque « heureuse » : claire, singulière et désirable, portée par la « Happiness Therapy ». Quel rôle jouera la dimension émotionnelle dans la performance globale des entreprises ? Quels signaux doivent alerter une marque sur la nécessité de repenser son positionnement ? Que signifie concrètement l'idée qu'« une marque heureuse est une marque choisie » et comment la traduire en indicateurs tangibles ? Enfin, comment se déroule la méthode Happiness Therapy et quelles sont les grandes étapes qui la composent ? Julien nous partage son expertise sur le sujet.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Recorded live at Sibos in Frankfurt, in partnership with LSEG Risk Intelligence, this episode of the c-suite podcast explores the pace of change shaping global finance. Host Graham Barrett speaks with leading voices including: 1/ Tom Golding, Chief Operating Officer, LSEG Risk Intelligence 2/ Sulabh Agarwal, Managing Director, Global Head of Payments, Accenture 3/ Elena Philipova, Director, Sustainable Finance & Investment, LSEG Data & Analytics 4/ Toine van Beusekom, Strategy Director, Icon Solutions 5/ Andrew Blair, Head of Global Solutions, Kyriba 6/ Radha Suvarna, Chief Product Officer, Finastra Together they unpack the future of payments, regulatory complexity, and the rise of agentic AI; discuss how ESG data and sustainable finance are redefining corporate strategy; and share insights into resilience, cross-border innovation, and the evolving role of trust in a digital-first financial ecosystem.

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Special guest Ryder Selmi, longtime friend of Charlie Kirk and Strategy Director at Beck & Stone, joins the hosts this week to recount his experience attending Charlie Kirk's memorial service on Monday. There, Erika Kirk forgave her husband's assassin in a moment of prayer, joined by Trump and more than 200,000 attendees at an Arizona stadium—a moment emblematic of Charlie's faith and his movement. Reactions from the Left elite have ranged from bewilderment to spite, epitomized by Jimmy Kimmel's distasteful attempt to pin the assassination on MAGA. The late-night host was then briefly pulled from air, now made a “martyr” by Hollywood to distract from their offenses. Plus: media recommendations!Recommended reading:Religious News Veteran: Why the Mainstream Media Doesn't Understand Erika KirkLand's EndArming the People Against Revolution This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit claremontinstitute.substack.com

Zaira and Gavon met at Redscout, a boutique brand agency, after Zaira decided to pivot into brand strategy. Together, they reflect on their experiences guiding clients through transformational journeys, finding creativity, and the importance of self-promotion. They also touch on personal style, fashion trends, and the redefinition of luxury.To connect with Zaira, you can find her at her new venture, Patio Bonito.

Unpacking the evolving DEI landscape in insurance and what it really means for team members' sense of belonging and engagement. Join the discussion with Nicole Calhoun, Research and Development at ProAssurance Group; Corrine House, DE&I Program Manager at ProAssurance; and Andrew Deutsch, Sr. Product & Strategy Director at Intact Insurance.

In this week's episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns. In our podcast episode, Matt does validate the importance of data, but stresses that data alone can lead to dogma, and dogma doesn't make for effective marketing. The two also chat about everything from why strategists love data so much to the metrics that need to be measured beyond the standard KPIs. If that wasn't enough, Matt uses a metaphorical sandwich and the great magician Aleister Crowley to explain what a 'magick' moment in B2B marketing looks like. Curious what that means? Listen to find out all.

Imagine you've been on the kidney transplant waitlist for years, hoping for a second chance at life. Then, one day, you find out that your estimated wait time was longer than it should have been—not because of your health, but because your kidney function was calculated using a race coefficient. That was the reality Black kidney patients faced. Now, that's changing. Dr. Vinay Nair, the Medical Director at North Shore University Hospital and Northwell Health, Morgan Reid, NKF's former Senior Transplant Policy and Strategy Director, and two kidney warriors Michele Bibby and Brittany Dickerson are here to break down the impact of removing race from eGFR and what that means for transplant patients   In today's episode we spoke to:  Dr. Vinay Nair, is an Associate Professor of Medicine at the Donald and Barbara Zucker School of Medicine at Hofstra/ Northwell and the medical director of kidney transplantation for Northwell Health. Dr. Nair's clinical and research interests include novel immunosuppressive protocols, kidney paired exchange and infectious and malignant complications after transplantation. He serves as part of CERCA (coalition to end racism in clinical algorithms), the editorial board and reviewer of several nephrology and transplant journals, and has served in the UNOS kidney transplantation committee. Dr. Nair has published on various transplant related topics and co-authored book chapters on immunosuppression and post-transplant malignancy. He is an advocate for equality in medicine and has spoken at several community outreach events on the importance of chronic kidney disease recognition and kidney transplantation. Michele Bibby is President of MAB Consulting Services. Michele provides mental health education, advocacy, and policy analysis to public and private entities. Michele designs and delivers mental health workshops and training.  Michele delivers public speeches and presentations on mental health topics. Michele Bibby previously enjoyed a successful career in Human Resources Management in the Private and Public Sector.  Michele has a Professional in Human Resources (PHR) Certification. Michele is a Certified Peer Specialist and a Certified Mediator. Michele serves as Board Chair for Via Hope a Texas Mental Health Nonprofit.  Michele also serves on the National Kidney Foundation “Kidney Advocacy Committee” and the “Health Equity Sub Committee”. Michele holds a B.A. in Government from The University of Texas at Austin (1984).  Morgan Reid is the Regional Patient Advocacy Manager for Ardelyx, Inc.  Previously, she worked at the National Kidney Foundation as the Senior Director of Healthcare Policy and Strategy. She is a tireless patient advocate and also a kidney recipient herself. Brittany Dickerson- I am a dedicated mother, motivational speaker, and compassionate life coach living with Polycystic Kidney Disease (PKD). I use my kidney failure battle to educate and help others regarding kidney disease and transplantation. My personal journey has fueled my passion for helping others navigate life's challenges with courage and grace. Through partnership with the National Kidney Foundation, I have had the opportunity to mentor others and to be a guest for the National Kidney Foundation Podcast channel. My dedication to kidney awareness has led me to pursue becoming a National Kidney Foundation Advocate. I use my voice to spread my powerful message of perseverance and hope. My goal is to continue making an impact on individuals facing adversity, offering guidance, support, and being a shining example of strength in the face of hardship.    Additional Resources: Removing Race-Based eGFR   Do you have comments, questions, or suggestions? Email us at NKFpodcast@kidney.org. Also, make sure to rate and review us wherever you listen to podcasts.  

In this week's episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing, spoke with Omne about the evolution of brand into a data growth engine. We were joined by Michael Gividen, CEO, Omne and Anna Massey, Strategy Director, Omne who chatted about everything from the fading relevance of persona marketing to the rise of more creative B2B strategies and the shifting role of influence in the modern B2B landscape. We also dive into what B2B marketers can learn from FMCG brands; plus, stick around for insights on the future of AI in marketing and much more. If you like this episode, check out previous episodes we did with Omne below: https://www.b2bmarketing.net/podcasts/fmcg-companies/ https://www.b2bmarketing.net/podcasts/omne-agency/

On this week's MadTech Podcast, ExchangeWire's John Still and Mat Broughton are joined by Ella Britton, Strategy Director and Head of Creative Planning at Mediaplus UK. Tune in as they discuss Channel 4's AI ad innovation, BBC's potential move to charge US audiences for news and TV content, and how the new NHS Less Healthy Foods rules could impact the ad industry...

Oftentimes, B2B buyers have a list of vendors in mind before they've even started the purchase process. So how can brands make sure they're on that list and increase their chances of winning the deal? In this week's episode of the B2B Marketing Podcast, Kavita Singh, Head of Growth Solutions Content, B2B Marketing spoke with Matt Hicks, the Strategy Director at Lesniak Swann to unpack this very topic. They dive into how brands can build early awareness through standout content and thought leadership, which channels are most effective, and what metrics actually matter. Plus, if you want to find out what NOT to do in order to get on the purchasing shortlist, stay tuned until the end where Matt explains a very common mistake.

Today's defense landscape is chaotic and fast-moving. Drones, AI, autonomy, and cyber threats are reshaping how wars are fought…and how the Pentagon spends.  For companies and CEOs, the barrier to entry has never been lower. Any startup with a pitch deck and some funding can say they're in “defense.” But actually succeeding in this market? That's never been harder. Small businesses get lost in red tape, big businesses lose their edge chasing shiny objects. Most companies looking to break into the defense space still pitch like it's 2005, leading with tech specs, chasing every shiny RFP, and assuming that great engineering sells itself. It doesn't…not in today's environment. So what's the right strategy in this market? How do companies set themselves up to win?  In this episode, I sit down with Gemo Yesil, founder and managing partner of Bastion Atlas, to unpack why so many well-funded startups, savvy CEOs, and legacy contractors are falling flat, and what it really takes to win in today's high-stakes, high-complexity market. Gemo knows the DoD world inside and out. An MIT-trained aerospace engineer, Air Force veteran, and founder of a fast-scaling fractional BD firm, he's seen firsthand how companies of all sizes struggle with the same fundamental issue: a lack of clear, executable strategy. Gemo explains how defense acquisition has evolved from lumbering legacy programs to fast-moving, software-driven warfare. He shares why the real differentiator today isn't tech specs or connections, it's clarity: about your market, your business model, and what “good” defense revenue actually looks like. You'll also learn: The biggest misconceptions companies have when trying to sell to the DoD Why most “strategies” aren't really strategies and how to create one that's tangible and repeatable What it actually means to define “good business” in the defense sector The risks of chasing large contracts that don't align with your long-term goals How Bastion Atlas approaches fractional business development and execution Why understanding the DoD's operational context is key to communicating product value The growing shift toward treating AI and software as major weapon systems Why traditional consulting is fading and how fractional BD is becoming the new model How to win with process, patience, and a long-term perspective   Guest Bio Gemo Yesil is a combat veteran, aerospace engineer and founder and principal at Bastion Atlas. He is a Global Defense Business Development executive with 20 years of experience, and a dual-rated U.S. Air Force pilot, who has flown Combat Rescue helicopters and Tactical Airlift jets in Iraq, Afghanistan, Africa, and South America. After managing Fortune 500 engineering teams on multiple $2B+ programs at Sikorsky/Lockheed Martin and scaling his EdTech startup nationally, Gemo has served as CMC Electronics' Global Sales & Strategy Director, Gecko Robotics' Head of Defense Business Development, and HABCO Industries' VP of Sales & Marketing. He launched Bastion Atlas in 2024 to assemble a team of revenue growth experts and scale their impact across the global Aerospace & Defense industry. Gemo remains proudly connected to his alma mater (MIT), retains an active security clearance, and — as a personal passion — continues to manage national STEM Education initiatives. To learn more, visit https://www.bastionatlas.com/ and connect with Gemo in LinkedIn.    About Your Host Craig Picken is an Executive Recruiter, writer, speaker and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years' experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women's Association, and SOCAL Aviation Association.    Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

Welcome to episode 136. We're talking about a topic that's becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content. If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can directly impact trust, relationships and even new business opportunities. I chat to Claudia Cardinali, the Strategy Director for Personal Branding Agency, Great Influence where she works closely with CEOs & founders and senior leadership teams on their public image. Claudia has worked to build the personal brands of Political Party Leaders, Sunday Times bestselling authors, Premier League football players, Journalists & Unicorn Entrepreneurs. She was awarded a LinkedIn Top Voice last year, has gained an audience of over 65k followers and has built her career by sharing her thoughts on the platform, particularly around 'Becoming A Manager' and 'Employee Generated Content'. In this conversation, we covered: How employee visibility strengthens client relationships and eases handovers Why personal branding isn't just for founders Practical tips for sharing content online, even if you're not sure where to start How agencies can create a culture that encourages their teams to show up And how AI can help make the whole process quicker and easier If you're looking to build your presence online and become an even greater asset to your clients and your agency, you'll get so much value from this. Claudia's message is clear - personal branding builds trust, strengthens client relationships, and helps you stand out as a true advocate for your agency. https://greatinfluence.com/ https://www.linkedin.com/in/ccardinali9/ And if you want to sharpen your client development skills even further, check out my Account Kickstarter programme - a self-paced, eight-session online course designed to help you grow and retain your agency accounts with confidence. Plus, we've just added a brand-new bonus: AI for Account Managers - packed with practical tools to help you save time, personalise client communications and uncover new growth opportunities. All available now inside your Account Kickstarter dashboard. https://www.accountmanagementskills.com/account-kickstarter

In this week's episode of the podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke to Omne about fast-moving consumer goods (FMCGs) from a B2B perspective. Joining her was Anna Massey, Strategy Director, Omne and Scott Sinfield, Creative Strategist, Omne who both discussed how and why B2B has made its way into big FMCGs. They also talk about how brand loyalty differs from B2B vs B2C, why the FMCG space is getting smarter in terms of being data-driven, as well as the strategic changes brands need to consider. Plus, if you want to find out what's next for big FMCGs, we recommend staying tuned until the very end. Want to check out previous episodes with Omne? Check out these links below: https://www.b2bmarketing.net/podcasts/omne-agency/ https://www.b2bmarketing.net/podcasts/how-to-create-an-award-winning-purpose-led-marketing-campaign/

Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Harry Wright, Strategy Director at Imagination. We dig into what truly drives connection between brands and audiences in today's purpose-driven landscape. Harry shares how brands can move beyond data points to uncover what people … Continue reading "Beyond the Buzzwords: Harry Wright on Authentic Brand Connection"

Is research still a great investment? Our guest today is Alice Lee, Strategy Director at Work & Co. You'll learn about their shippable user research process, how to ask the right questions about things you don't know, how they helped GoFundMe with their charity action page, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWork & CoJust Enough Research – a book by Erika HallUX Collective – a great blog on designCheck out Alice's websiteFollow Alice on LinkedInThis episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:Work in sync with your team on one canvasReuse templates, widgets and sections across sitesCreate a client kit for seamless handoversAnd leverage best-in-class SEO defaults across all your Wix sitesStep into Wix Studio to see more at wix.com/studioInterested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Joining Brendan to discuss the stories of the week were Johnny Fallon, Strategy Director at Carr Communications, Gina London, Former CNN correspondent, Elaine Loughlin, Political Editor with the Irish Examiner, Máire Treasa Ní Cheallaigh, Medical doctor and columnist with The Irish Independent

President Biden has pardoned his son, Hunter Biden, who was awaiting sentencing for illegally purchasing a gun and evading $1 million in taxes. Despite previously stating he would not shield his son from legal consequences, the president argued that politics had “infected” the judicial process. Hunter Biden has pledged not to take his father's mercy for granted, vowing to dedicate his life to helping others struggling with addiction. President-elect Trump has chosen Kash Patel as his new FBI director. If confirmed, he will replace Chris Wray as head of the agency. Patel previously pledged to reform the FBI by closing its headquarters in Washington. To discuss how Patel would lead the FBI and why he was chosen, NTD speaks with Mike Leon, Policy and Strategy Director at the Free and Equal Elections Foundation and host of the ‘Can We Please Talk' podcast. The United States is not considering returning the nuclear weapons that Ukraine gave up after the Soviet Union collapsed. National Security Adviser Jake Sullivan spoke to ABC on Sunday in response to a question about a New York Times article from last month. ⭕️ Watch in-depth videos based on Truth & Tradition at Epoch TV

This week's speakers: Sheila Jeffreys - UK - The pornography revolution Irene Lawrence, Lauren Leggieri, Margot O'Hlfearnain - USA - Protesting the American Academy of Pediatrics Conference Irene Lawrence is the Peaceful Defiance Coordinator for WDI USA, as well as Secretary for the Board. She joined the Board in September of 2023. Lauren Leggieri is a, gay rights activist, working to stop, pediatric gender, transitions in the, United States., Lauren is a, Strategy Director, with the LGBT, Courage Coalition., She focuses on, organizing, volunteers and, direct actions. The, LGBT Courage, Coalition is an, American-based, registered nonprofit, that seeks to, impact culture and, medicine to accept, and support gender, non-conformity in a, non-medicalized, way., Lauren has been, interviewed on and, led podcasts, discussing medical, transitions and the, harms to the, lesbian and gay, community. She, has directed, actions at the 2024, Endocrine Society, Conference in, Boston, MA, the, American Academy, of Pediatrics, Annual Leadership, Meeting in, Chicago, IL, and, the 2024 American, Academy of, Pediatrics, Conference in, Orlando, Florida., She will be leading, an action at the US, Supreme Court for, the US v. Skrmetti, and hearing in Dec '24. Margot is Board Vice, President at, Women's Liberation, Front., Writer/activist in the, interest of women, and girls. MFA/MLS, and degrees Updates from USA & Canada ♀♀♀♀♀♀♀♀♀ Feminist Question Time Enjoying our webinars? If you are a position to make a one-off or recurring donation to support our work, you can find out how to do so (and see our financial reports) at https://www.womensdeclaration.com/en/... - thank-you! ♀♀♀♀♀♀♀♀♀ Women's Declaration International (#WDI) Feminist Question Time is a weekly online webinar (Saturdays 3-4.30pm UK time). It is attended by a global feminist and activist audience of between 200-300. The main focus is how gender ideology is harming the rights of women and girls. See upcoming speakers and register to attend at https://bit.ly/registerFQT. There is also a monthly AUS/NZ FQT, on the last Saturday of the month at 7pm (Canberra, Melbourne, Sydney)/9pm (NZ). Register to attend at https://bit.ly/registerFQTAUSNZ. On Sundays (10am UK time), our webinar series, Radical Feminist Perspectives, offers a chance to hear leading feminists discuss radical feminist theory and politics. Register at https://bit.ly/registerRFP. WDI is the leading global organisation defending women's sex-based rights against the threats posed by gender identity ideology. Find out more at https://womensdeclaration.com, where you can join more than 30,000 people and 418 organisations from 157 countries in signing our Declaration on Women's Sex-based Rights. The Declaration reaffirms the sex-based rights of women which are set out in the Convention on the Elimination of all Forms of Discrimination against Women adopted by the United Nations General Assembly on 18 December 1979 (#CEDAW). Disclaimer: Women's Declaration International hosts a range of women from all over the world on Feminist Question Time (FQT), on Radical Feminist Perspectives (RFP) and on webinars hosted by country chapters – all have signed our Declaration or have known histories of feminist activism - but beyond that, we do not know their exact views or activism. WDI does not know in detail what they will say on webinars. The views expressed by speakers in these videos are not necessarily those of WDI and we do not necessarily support views or actions that speakers have expressed or engaged in at other times. As well as the position stated in our Declaration on Women's Sex-based Rights, WDI opposes sexism, racism and anti-semitism. For more information, see our Frequently Asked Questions (https://womensdeclaration.com/en/abou...) or email info@womensdeclaration.com. #feminism #radicalfeminism #womensrights

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing. Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships. He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success.

Join us for this week's episode of The Buzz, as we dive into the significant impact of the upcoming U.S. elections on global supply chains. Hosts Scott Luton and Kim Reuter welcome special guest Dave Food, Strategy Director for Prophetic Technology to the show, and they explore how potential changes in U.S. policies could lead organizations worldwide to reassess their supply sources, particularly in the automotive and pharmaceutical sectors, amidst rising protectionism concerns. Listen in as our panel discusses:The importance of executive leadership in understanding supply chain risks and the ongoing challenges of talent shortages in the industryThe evolving landscape of logisticsThe need for enhanced carrier diversificationThe implications of technological advancements on the supply chainTune into this new episode for valuable insights on navigating supply chain complexities in a rapidly changing global environment.Additional Links & Resources:Connect with Dave on LinkedIn: www.linkedin.com/in/davefoodMost recent edition of With That Said: https://bit.ly/3Y6Ig9iLogistics takes center stage amid global supply chain uncertainties: https://bit.ly/3NuUzr8McKinsey Global Supply Chain Leader Survey: https://bit.ly/3zWIacrLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- Pedaling to Profit: Trek's Direct-to-Consumer Shipping Success Story: https://bit.ly/4gWMIzUWEBINAR- The ABCs of Cargo Security and Loss Prevention: https://bit.ly/3zAirpTWEBINAR- Supply Chain in 2025: Top 5 Labeling and Packaging Artwork Trends to Watch: https://bit.ly/3Y9FWiZWEBINAR- Future-Proof Your Logistics: AI-Powered Solutions for Competitive Edge: https://bit.ly/3BouB5EThis episode is hosted by Scott Luton and Kim Reuter and produced by Amanda Luton and Trisha Cordes. For additional information, please visit our dedicated show page at: https://supplychainnow.com/buzz-politics-shape-global-supply-chains-1342

How Oregon sets the salary of state legislators and other elected officials could soon change.  If enacted by voters, Measure 116 on the November ballot would take away from the Oregon legislature the responsibility for deciding how much lawmakers, the Governor, and other state elected officials get paid, and give that task to an independent salary commission. In this episode of Policy for the People, we speak with two supporters of Measure 116. Isabela Villarreal is Policy and Communications Manager for Next Up Action Fund. Robin Ye is Political and Strategy Director at East County Rising.

How often does your advertising career feel stuck?  How often do you compare your career to other people's careers? What do you do to get your career un-stuck? Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He's also on the ANA and Lions CMO Growth Councils. In this episode, we discuss Iuren's own journey through the darkness as well as a recent survey we ran to see how other strategists feel about these topics. Find our deck on feeling stuck in nan advertising career here: https//sweathead.com/feeling-stuck-in-advertising-deck/ Here, you can find…  Iuren: https://www.linkedin.com/in/iuren/ Mark: http://www.instagram.com/markpollard Sweathead: http://www.instagram.com/sweathead Strategy classes and books: http://www.sweathead.com

If you want to run a revenue focused marketing program, you want to make sure your leads actually get quoted and worked by your sales team. That can't happen if your lead hand off process is messy or confusing. In this episode, we're joined by Gorilla 76 Strategy Director, Grace Wright, to talk about managing better website lead handoffs.

Chip Humitz, Marketing and Strategy Director, and Scott Waraniak, Executive Producer and Partner, at Lunar North, a branding and motion design studio, discuss strategies for achieving pricing power in the logistics industry. Summary: Gaining Pricing Power in Logistics Joe Lynch is joined by branding experts Chip Humitz and Scott Waraniak to unpack the critical role of branding in differentiating businesses within the commoditized logistics sector. They delve into strategies for gaining pricing power and discuss how robust branding goes beyond visual identity, encompassing unique values, authenticity, and emotional engagement. Chip and Scott illustrate how companies can break away from commodity pricing to command higher prices and foster stronger customer recognition. The podcast also explores the benefits of aligning with a brand's ‘true north' for effective storytelling and marketing effectiveness. With anecdotes from the successes of companies like Yeti and Halo Top, and lessons from tech giant Apple, the episode is a deep dive into the transformative power of branding across B2B and B2C markets. #BrandingForLogistics #PricingPowerThroughBranding #DifferentiateToDominate About Chip Humitz Chip Humitz is the Marketing and Strategy Director at Lunar North, a design studio that specializes in motion-first thinking. Chip has worked in marketing and brand strategy for over 25 years. Chip has significant experience and expertise on both the client and agency side of the business, as well as both B2B and B2C categories. Chip has held various positions of increasing responsibility with top marketing, advertising, and branding agencies. Chip's experience on the client-side includes stints at top brands including Heinz, Domino's Pizza, GM Fleet, Ford Parts, Chevrolet, and Mahindra Automotive. Chip earned a Bachelor's and Master's degrees in Advertising and Marketing from Michigan State University. About Scott Waraniak Scott Waraniak is the Executive Producer and Partner at Lunar North, a design studio that specializes in motion-first thinking. Scott Graduated from the College for Creative Studies with a BFA in graphic design where he fell in love combining good design with functional animation.  For the last 15 years, Scott has been obsessed with the world of branding, design, and motion graphics, and how they can seamlessly work together.  Long-time motocross racer turned daily cycling fanatic, his life mission is to figure out how to do motion graphics while mountain biking… but that seems dangerous, so he usually performs each activity separately. Scott has designed and animated work for clients such as Ford, GM, NBC, NFL Network, National Geographic, Nickelodeon, and Microsoft. Scott has helped craft brand voices through motion for clients such as Google News Initiative, PACCAR, Newlab, and Lear. If he's not in the studio or in the woods, Scott can be found enjoying time with his wife, two daughters, and their myriad of animals. About Lunar North Lunar North, established in 2012, is a design studio specializing in designing brand journeys by combining the principles of branding with motion thinking. Traditional storytelling and positioning are too static for today's channel-rich screen-dominated marketing environment. Brands must move, must be brought to life by being steadfastly true to themselves while using motion design to continually build an always intriguing brand journey across channels and across content creators. Key Takeaways: Gaining Pricing Power in Logistics Understand how strong branding can create pricing power in the logistics industry. Hear about the impact of successful branding in various industries, from Yeti to the milk industry. Gain insights into the role of digital content and screens in engaging customers and branding today. Explore the importance of aligning a company's brand strategy with its ‘true north' for consistent and effective marketing. Learn from the unique approach of Lunar North in bringing motion into brand design. Discover the significance of branding beyond visual identity to differentiate and command higher prices. Timestamps (00:00:02) Gaining Pricing Power in Logistics (00:00:21) Introducing Lunar North (00:01:27) Branding in Logistics (00:02:39) The Power of Branding (00:04:10) Branding in Logistics Innovation (00:06:29) Branding Beyond Commodities (00:10:21) Branding in a Commodity World (00:13:39) Branding Beyond Pricing Power (00:17:05) Screen Dominance in Content Creation (00:17:50) Beyond Commodity Pricing (00:21:27) Branding Beyond Logos (00:27:37) Defining Your Brand's True North (00:28:58) Branding Beyond Static Content (00:31:07) Leveraging Branding in Logistics (00:35:11) Differentiation in Brand Strategy (00:38:07) Leveraging Branding in Logistics (00:41:56) Building a Branded Business (00:45:06) Aligning Decisions with Brand (00:46:09) Aligning Brand with True North (00:48:31) The Power of Branding (00:52:48) Building Brand for Pricing Power (00:56:12) Collaboration in Business Partnerships Learn More About Gaining Pricing Power in Logistics Chip Humitz | Linkedin Scott Waraniak | Linekdin Lunar North | Linkedin Lunar North The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Esme Banks Marr is Strategy Director at BVN Architecture in London where she is passionate about interpreting and translating data into shareable and actionable insights, internal and external communications to support change and applied research. Mike Petrusky asks Esme about her career journey in the world of FM and the built environment, and they explore how communication is essential in the future of work and the workplace. Esme believes that the pandemic has elevated the importance of the role of the workplace and leaders must approach design strategies in new and innovative ways. Communication is crucial for driving workplace change and improvements and using pulse surveys and sentiment analysis tools may offer the insights needed for future decision-making. Mike and Esme also discuss generative AI as a potential tool to support the workplace, and they offer the inspiration you will need to continue upskilling as you seek to be a Workplace Innovator! Connect with Esme on LinkedIn: https://www.linkedin.com/in/esmebanksmarr/ Learn more about BVN: https://www.bvn.com.au/ Discover free resources and explore past interviews at: https://eptura.com/discover-more/podcasts/workplace-innovator/ Learn more about Eptura™: https://eptura.com/ Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/  

Dropping in here with a bonus episode to talk all about The Tour de France Femmes Avec Zwift with, Kate Veronneau, Director of Womens Strategy for Zwift, the title sponsor of  The Tour De France Femmes Avec Zwift. It's a good one! We chat about the epic and iconic women's road race at the Paris 24 Olympics and Kristen Faulkner gold medal win, the stages, teams, jersey point system and sponsors, Kate dials us into the eight stages kicking off in Rotterdam ending at Alpe d'Huez and some of he very cool in-game challenges and rides taking place around the Tour De France Femmes Avec Zwift.  Watch The Femmes Monday August 12, 6AM EST! On Peacock OFFERS SiPhox Health: 20% Off First Purchase SiPhoxhealth.com/marnionthemove Ketone-IQ: Ketone.com/Marni for 30% Off First Subscription CONNECT LTDFAZ @letourfemmes Zwift on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our weekly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests.  

Customer intimacy is one of my five pillars of building an inclusive brand. The most effective way to build customer intimacy is through actually talking to your customers. But a lot of brands don't do this -- and get nervous of even the thought of doing so, especially when it comes to people from underrepresented and underserved communities. So in today's episode we're going to fix that. I sat down with the brilliant Andi Jarvis, the founder and Strategy Director of Eximo Marketing, a marketing strategy consultancy based in the UK and Ireland. Andi also hosts the Strategy Sessions podcast. Get the Inclusion & Marketing Newsletter Strategy Sessions podcast Andi Jarvis on LinkedIn Andi Jarvis on Instagram