POPULARITY
Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company's brand and visibility has never been easier. In this episode, we have Ryan Abrahams, the Chief Revenue Officer of Assertive Yield. Assertive Yield is the newest way to conduct business online through real-time analytics. Gone are the old ways of using yesterday's data to try and optimize one's programmatic advertising stack and losing revenue through certain errors. Ryan also has a career in AdTech Programmatic Sales, Admeld, and MOBI media brands. He is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. In today's episode, Ryan and Robert will talk about Assertive Yield, yield optimization, queries per second, revenue intelligence, and more! Resources Assertive Yield Assertive Yield on LinkedIn Assertive Yield on YouTube
I denne episoden snakker vi om Anti-personalisering og hvorfor den beste annonsen for en er den beste annonsen for alle. Episoden er inspirert av en artikkel av Samuel Brealey and Michael Taylor som vi fant i Inevo sitt nyhetsbrev Effekt.Se artikkelen her: https://samuelbrealey.substack.com/p/anti-personalization-the-best-adMeld deg på Inevo sitt nyhetsbrev her: https://inevo.no/effekt/-----Gratis video (3 måter å øke salget på): http://moenco.no/3Gratis PDF Bonus: http://moenco.no/bonus/
There is a tremendous amount of information that has been written about the process of raising funding for startups, but for some reason, you don't see nearly as much information about the acquisition process. What are the good, the bad, or the ugly experiences? How does one get on the radar for a potential acquirer? What are the common pitfalls, etc., etc.? It seems like there are so many things that can go wrong, so it's a common question that I ask entrepreneurs for this podcast. Based on Brian's track record, it was a perfect opportunity to get some solid advice for entrepreneurs to follow, as he's been through multiple acquisitions via companies like Google and Facebook. Brian's latest startup is focused on data privacy for digital marketing, as Sourcepoint provides tools to protect consumer privacy, manage compliance and optimize revenue. In this episode of our podcast, we cover: * Brian's background story and how he got his career started in the tech industry in customer service. * His experience in leadership roles in the tech industry at DoubleClick, Admeld, and LiveRail. * The story behind Sourcepoint with his Co-Founder, Ben Barokas, and how their vision of transparency around usage of data became a reality. * The current stage of Sourcepoint and growth plans ahead. * Advice around hiring for startups and how to think about the recruiting process. * And so much more. If you like the show, please remember to subscribe and review us on iTunes, Soundcloud, Spotify, Stitcher, or Google Play.
Ben Barokas co-founded AdMeld, an innovative SSP that formed the basis for Google's market-leading publisher platform GAM, after learning the business on the product side at AOL and JumpTV.More
Ben Barokas co-founded AdMeld, an innovative SSP that formed the basis for Google's market-leading publisher platform GAM, after learning the business on the product side at AOL and JumpTV.More
About this nugget: This nugget was pulled from episode 219 from an interview with Matt Burton, One of the partners at QED. This nugget is on how to actually get your foot into a VCs door. Subscribe to Bank On It podcast on iTunes, Google Play, Stitcher, Spotify and iHeartRadio and you’ll get these nuggets delivered every Wednesday morning. Matt Burton has had successful exits to Google, Facebook and Kabbage. His last exit was with Orchard to Kabbage and post exit he joined QED as a partner. As a successful operator turned VC he has a unique perspective on the decision making process in which VCs use to invest. Most founders spin their wheels pitching investors incorrectly. Matt said the essence of a pitch deck is a poor way to get your foot in the door and there’s actually a much better way. In this clip he shares some potent ways to do so. Coming from a partner at QED, a powerful nugget to soak in and act on. What is a nugget of the week?: The host John Siracusa has recorded over 280 episodes as the host of the Bank On It & Before the A fintech podcasts where he interviews founders building the future of fintech and the VCS/Angels who fund them. With each interview there’s this wow moment when the person interviewed has shared something really special, unique or a reminder on how founders or investors should think. So, here we are delivering those moments to you in the form of a bite sized nugget. About Matt Burton: Matt is a partner at QED and has spent his career creating technologies and businesses that have transformed industries. In digital advertising he helped build, scale and optimize the Internet’s top advertising exchanges at Google, Admeld and LiveRail, which collectively handled trillions of transactions. As employee number seven at AdMeld (which was acquired by Google for $400M in 2011), Matt played a central role in all aspects of the company, from product development to sales to operations. After Google, Burton joined LiveRail (which was acquired by Facebook for $500M in 2014) where he continued to focus on programmatic exchanges. After transforming online advertising. In 2013 he founded Orchard Platform where he and his co-founders combined their expertise in auction dynamics and bidding behaviors, extensive knowledge in credit risk and underwriting analytics to reimagine the future of credit. Orchard was sold to Kabbage in April 2018. About the host: John, is the host of the ‘Bank On It’ podcast recorded onsite in Wall Street at OpenFin, and 'Before the A' podcast recorded onsite in Flat Iron at Barclays/Techstars Rise NYC. He’s a highly sought after fintech, VC and financial services industry enthusiast and connector. He’s in the center of the fintech ecosystem, keeping current with the ever-innovating industry. Stay in the fintech know by subscribing to ‘Bank On It’, ‘Before the A’
In this episode of “Squashing the Market”, host Bill Ullman welcomes FinTech wunderkind Matt Burton to the studio for an animated discussion about start-ups, venture capital investing, the globalization of FinTech and entrepreneurship. Matt is currently a partner at leading FinTech VC firm QED Investors. Prior to joining QED, Matt was the co-founder and CEO of online lending analytics company Orchard Platform, which was recently sold to Kabbage (an online lender based in Atlanta). Matt’s career has been an astonishing rise through the AdTech and FinTech worlds - and now venture capital. Prior to starting Orchard, Matt worked at AdTech pioneers Live Rail and AdMeld, which were sold to Facebook and Google, respectively. A graduate of Sewanee - The University of the South, Matt was a former Texas State tennis champion who now likes to play squash from time to time in NYC. Produced by Sam Swanson, music by Alex Atchley.
Every week the show host John Siracusa talks with impressive fintech leaders and entrepreneurs, through conversation uncovers the remarkable stories behind them, their creations and the most important topics in fintech. You can subscribe to this podcast and stay up to date on all the stories here on iTunes, Google Play, Stitcher, Spotify and iHeartRadio In this episode the host John Siracusa chats with Matt Burton, partner at QED investors. Matt has spent his career creating technologies and businesses that have transformed industries. He helped build the Internet's top advertising exchanges at Google, which was Admeld (acquired by google in 2011) and LiveRail (acquired by Facebook in 2014), which collectively handled trillions of transactions.In 2013 he co founded Orchard which was sold to Kabbage in April 2018. Tune in and Listen. Subscribe now on iTunes, Google , Stitcher, Spotify and iHeartRadio to hear Next Tuesday's episode with Hans Morris from Nyca Partners. About the host: John is the host of the twice-weekly “Bank On It” podcast recorded onsite at offices of Carpenter Group, a creative services agency focused on the financial services industry. He's a highly sought after fintech, VC and financial services industry enthusiast and connector. He's in the center of the fintech ecosystem, keeping current with the ever-innovating industry. Follow John on LinkedIn, Twitter or on Medium
„Wenn niemand für Content zahlt, wird es irgendwann mehr keinen geben“, sagt Ben Barokas. Der Adtech-Unternehmer (AOL, Admeld) will mit seiner neuen Gründung Sourcepoint Publisher beim schwierigen Unterfangen, mit Content in der digitalen Welt Geld zu verdienen, unterstützen. Im Rockstars Podcast erklärt er, wie genau das geschehen soll, warum er glaubt, dass sich mit seinem Lösungsansatz das Problem Adblocking von selbst erledigt und wie viel Prozent vom deutschen Markt er in den kommenden zwölf Monaten abdecken will. Alle Themen des Rockstars Podcasts mit Ben Barokas im Überblick: 1:38 Was hat Ben Barokas vor Sourcepoint gemacht? 4:30 Welches Problem will Sourcepoint lösen? 7:18 Wie soll der Standard für Content Kompensation aussehen? 10:20 Welche Rolle spielt das Phänomen Adblocking aus Sicht von Ben? 11:30 Können die Nutzer von einem solchen Standard überzeugt werden? 14:40 Woran arbeitet Sourcepoint gerade konkret? 17:25 Wie genau soll der Bezahlprozess ablaufen? 19:05 Welche Rolle spielen Plattform-eigene Content-Formate wie Instant Articles und Googles AMP? 22:40 Wo steht Sourcepoint aktuell in Deutschland? 23:50 Wie sieht das Geschäftsmodell von Sourcepoint aus? 26:40 Welche Publisher sind nach Bens Ansicht innovativ darin, Content zu monetarisieren? 28:20 Warum ist es schwer, Content mittels Native Advertising zu monetarisieren? 29:00 Wird es ein Comeback von Standardwerbung geben? 30:00 Wer sind die Mitbewerber von Sourcepoint?
Gastheer Maarten Hendrikx, @maartenhendrikx op Twitter of via zijn website. Panel Marco Frissen, @mfrissen op Twitter, of via zijn website. Jan Seurinck, @janseurinck op Twitter, of via zijn website. Davy Buntinx, @dirtyjos op Twitter, of via zijn website. Cindy de Smet, @drsmetty op Twitter. Gast Toon Van de Putte, @automaton_be op Twitter, of via zijn website. Onderwerpen Twee korte reviews om te beginnen: Toon verteld over de Acer Iconia A500 en Maarten heeft spijt dat hij niet de Samsung Galaxy S2 heeft gekocht in plaats van de Nexus S. De Samsung 10.1v, die als Vodafone special op de markt gezet is, is niet meer te krijgen. In plaats daarvan de "gewone" Samsung 10.1. XBox Live komt overal. Dus ook in Windows 8. Wie van ons panel gebruikt XBox Live nu? Het aantal aanmeldingen op Facebook loopt terug. Tja, wat wil je.. Iets met Google die het bedrijf Admeld overneemt.. ofzo. Tips Marco: Al Gore's Our Choice - TEDxKids clip Davy: With.me, van de makers van Path. Maarten: Status Notes for Android Jan: Gamification Toon: 3starsnet Feedback Het Tech45-team apprecieert alle feedback die ingestuurd wordt. Heb je dus opmerkingen, reacties of suggesties, laat dan een commentaar hieronder achter. Via twitter kan natuurlijk ook @tech45cast. Ook audio-reacties in .mp3-formaat zijn altijd welkom. Items voor de volgende aflevering kunnen gemarkeerd worden in Delicious met de tag 'tech45'. Vergeet ook niet dat je 'live' kan komen meepraten via live.tech45.eu op dinsdag 21 juni vanaf 21u30. Deze aflevering van de podcast kan je downloaden via deze link, rechtstreeks beluisteren via de onderstaande player, of gewoon gratis abonneren via iTunes.
On Digital Media 114: AdSafe CEO, Kent Wakeford Craig Calder interviews AdSafe CEO, Kent Wakeford about the company’s newly announced partnership with AdMeld at AdTech New York 2010.