Podcasts about instant articles

Every few years, Meta makes a big push with a media-related product, but few of then have lasted long.Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don't these initiatives stick? Is this similar with most social media platforms that try new things? How will this evolve in the future?Join me and MIDiA Research's Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go.04:32 Entertainment vs. Social Platforms12:29 Meta's Opportunity Cost17:01 Instagram, WhatsApp, and acquisitions23:21 The Future of Facebook25:38 Social Media Trends30:13 Open vs Closed Social PlatformsThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!

For our latest season of the Media Voices Podcast, kindly sponsored by Poool, we'll be publishing ten episodes exploring the biggest trends of 2022 and how they affect publishers; from podcasts and newsletters to advertising, subscriptions, emerging technology and more. Our eighth episode looks at the major social media platforms, and how their relationship with publishers has fared after yet another tumultuous year. The story which has dominated much of the latter half of the year has been Musk's botched takeover of Twitter. Following months of will-he-won't-he, the billionaire finally completed the $44 billion purchase of the platform in late October. Since then, he has unleashed an unprecedented amount of chaos at Twitter HQ, from mass layoffs to badly thought-through verification plans. Publishers who are reliant on Twitter - or other products like their newsletter platform Revue - are now having to face the very real prospect of there being no Twitter left by the end of 2022. Twitter aren't the only ones to be struggling with layoffs and mismanagement this year. Meta - the umbrella company for Facebook and Instagram - suffered the biggest one-day loss in history for a US company in February, wiping $230 billion off the value of the company. In a number of firsts, Facebook reported a drop in daily user numbers, and their first-ever drop in revenue in July. By the end of October, Meta's shares had tumbled 24% to their lowest level in nearly four years following a 'train wreck' earnings report. Its bet that the metaverse will be the future is proving costly; Meta lost $9.4 billion on its metaverse unit Reality Labs, and expects to have significantly wider operating losses next year. Meta's rocky relationship with publishers is categorically over. As well as ending support for Instant Articles and pulling its new newsletter platform Bulletin, the company began telling news partners in the US that they no longer had plans to pay publishers for their content to run on the News Tab. Legislation looks unlikely to force any further movement on this. In response to Canada saying it would introduce an Australia-style bill to force payments to publishers, Facebook said it would simply block news content on the platform. But as some platforms fall, others rise to take their place. TikTok has cemented its spot as the biggest platform for young people, and is expected to reach 1.8 billion users by the end of 2022. But it has yet to make any serious attempts to grapple with misinformation or data concerns that are frequently raised. Nonetheless, a growing number of publishers are exploring the platform as a way to connect with younger audiences. This week we're joined by social media consultant and industry analyst Matt Navarra. Matt has over 15 years' experience in the industry, and also has first-hand knowledge of the publisher perspective, having been Director of Social Media for The Next Web. He runs the Geekout group and newsletter for social media professionals. This topic will be one of the chapters we explore in detail as part of our Media Moments 2022 report, launching on November 30th. Find out more and pre-register here to receive the report. This season of Media Voices is sponsored by Poool, the Membership and Subscription Suite used by over 120 publishers from around the world. The team behind Poool are industry experts who have put everything they know into the product, ready to respond to your ‘how' of launching & developing a reader revenue strategy. poool.tech | @PooolTech

New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman's CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren't happy with Instagram's rules; a new Danish political party is being led by an Artificial Intelligence. In his Tech Report, Dan York reports on more digital services copying others, including yet another "stories" feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.Continue Reading → The post FIR #289: Bloggers, AI, and The Future of PR appeared first on FIR Podcast Network.

New data suggests a lot of bloggers are employing practices that are the opposite of those that deliver results. Shel and Neville dive into the data from a new blogger survey. Also in this episode: Microsoft is bringing the DALL-E 2 AI graphic generator to Office 365 via a new app called Designer, as well as a tool called Image Creator that will be deployed through Bing and Microsoft Edge; virtual influencers, already a big deal in Asia, are making inroads in the US, performing in concerts, signing record deals, and pitching products for brands; Edelman's CEO, Richard Edelman has given an interview in which he outlines his vision for the future of PR and his company; the category of meme creators is heating up but a lot of these people aren't happy with Instagram's rules; a new Danish political party is being led by an Artificial Intelligence. In his Tech Report, Dan York reports on more digital services copying others, including yet another "stories" feature, this time on Signal; Facebook is dropping support for its Instant Articles mobile format amidst a decline in its support for news in general; meanwhile, TikTok is becoming more of a news source; and a volunteer opportunity awaits those interested in working with the Information Technology Disaster Resource Center.Continue Reading → The post FIR #289: Bloggers, AI, and The Future of PR appeared first on FIR Podcast Network.

1. Facebook Retires ‘Instant Articles' - Originally launched in 2015, Instant Articles were designed to provide publishers with a more engaging, fast-loading way to present their articles on Facebook, helping to maximize reader engagement within the app. As reported by Axios, Meta's ending support for Instant Articles as it works to better align with user preferences, which, increasingly, see video being its most engaging content format.2. TikTok Adds Photo Mode - Now TikTok has copied Instagram (perhaps in retaliation for IG copying all of its stuff) and launched  a new ‘Photo Mode' for still images in the app. Photo Mode looks exactly like Instagram, with users able to post carousels of still images that users can scroll through in the app. Per TikTok:“Photo Mode allows you to share carousel posts of still images that automatically display one after another. You can add music to soundtrack the images, which viewers can swipe through at their own pace.”3. YouTube Launches @handles For Channels - YouTube's moving more into line with other social networks with the addition of @handles for channels, which will make it easier to drive traffic to your profile, and promote your channel in the app.“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it's easy to confirm if you're engaging with the right person or not.”Your @handle, which will be unique to your channel (unlike Channel names), will directly connect people to your content, like it does on Twitter, TikTok, Instagram, etc. @handles will also function as a unique channel URL, providing another branding opportunity. Up till now, custom channel URLs have only been available to creators with 100 subscriptions, but now, YouTube's making the option available to all users in the app. @handles will also make it easier and faster to mention channels in comments, community posts and video descriptions.“For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”Part of the idea here is to better promote channels, in alignment with habitual trends, with a key consideration likely being Shorts and helping to maximize Shorts channel growth by making it easier to follow creators. Another element that YouTube's looking to tackle is the rise of copycat channels, where scammers create channels that look similar to popular YouTubers', often by using the same channel name. By ensuring that each channel has a unique @handle, which they can promote direct, that will make it harder to create replica channels, and trick users with uploads and scams.4. Google Data Studio Is Now Looker Studio - Google launched Data Studio in March 2016 as part of the enterprise Google Analytics 360 suite, with a free version that lets you turn your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. There are easy-to-use drag-and-drop features to customize reports from various data sources, including Search Console, Google Analytics, Google Ads, and much more. Now Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise business intelligence suite, we will help you go beyond dashboards and infuse your workflows and applications with the intelligence needed to help make data-driven decisions,” Google added.Google also announced a Pro, paid, version of Looker Studio named Looker Studio Pro. Google said that the Pro version will get new enterprise management features, team collaboration capabilities, and SLAs. Google said that is just the first release and the company has “developed a roadmap of capabilities, starting with Dataplex integration for data lineage and metadata visibility, that our enterprise customers have been asking for.”You can learn more about this change on the Google blog.5. Google Swaps Title Tags With Site Names For Mobile Homepage Results - Google is now only showing the generic site name in mobile search results that are for the entire website, such as for the home page. Google is using site names in order to make it easier for users to identify the specific website in the search results. Here is what Google published in the official announcement:  “Today, Search is introducing site names on mobile search results to make it easier to identify the website that's associated with each result…”This new feature is available in the English, French, Japanese, and German languages and will begin showing up in other languages over the next few months. Google is recommending the use of the WebSite structured data type because Google is using the WebSite structured data type, specifically the “name” property, to understand what the site name of a website is. So it is best that your site has the following: WebSite structured data Title tag Headings (H1, H2, etc.) Open Graph Protocol meta data, specifically the og:site_name You can read the official announcement here and the Search Central Documentation here. 6. Google Renames Webmaster Guidelines To Search Essentials & Some Changes - Google has renamed the Google Webmaster Guidelines to Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters," but expands it to publishers, site owners, developers, creators, and so on. Google also changed the overall format, added clearer terms and examples and also tried to simplify them for easier consumption. Google explained they updated the: Technical requirements: It is a new section to help people understand how to publish content in a format that Google can index and access.  Spam policies: Google updated its guidance for its policies against spam, to help site owners avoid creating content that isn't helpful for people using Google Search. Google explained that most of the content in these spam policies has already existed on Google Search Central in the "Quality Guidelines", Google did make a few additions to provide clearer guidance and concrete examples for issues like deceptive behavior, link spam, online harassment, and scam and fraud.  Key best practices: Google published new guidance with key best practices that people can consider when creating sites, to create content that serves people and will help a site be more easily found through Google Search. 7. Google Announces Search Central Live Conference - Google announced live conference series called Search Central Live previously known as Webmaster Conference. The conference is scheduled for November 24, 2022 in Singapore. Registration for a limited amount of seats is currently open until November 15th, with ticket confirmation set to begin on November 17. Admission to the event is free. Per Google:“Before you buy your transcontinental plane ticket, keep in mind that we do plan to have more of these events in the future, and some might be closer to your base. Stay tuned for these updates on the Search Central Live event page or on Twitter.”Here is the official announcement.8. Microsoft Bing Launches Image Creator - An AI Image Generator - Microsoft has launched Image Creator - an AI image generator to its Bing search engine, which enables users to create digital art from text input. Let's say a picture of a Shiba Inu as an astronaut would go perfectly with a blog post you're writing. You turn to the search engines for a free-to-use image, but you can't find one that matches your criteria. With the new Image Creator tool coming to Microsoft Bing, you can generate the exact image you need by inputting descriptive text.Image Creator is powered by DALL-E 2 image generator technology developed by OpenAI. Microsoft says Image Creator can assist searchers with creating images that don't exist yet.9. Google's Stance On The Use Of AI Images - Google's John Mueller and Lizzi Sassman discussed the topic of using AI Images on your site in Episode 48 of the Search Off The Record podcast. Although autogenerated text content is prohibited/limited for ranking in Google Search, surprisingly there was no similar prohibition or caveat discussed about AI generated images and ranking in Google Images.10. Google Updates Image Structured Data - Google has added three new structured data properties to be used with the ImageObject type in order to add support for credit, copyright and image creator information via structured data. Google's developer support changelog states:“Added support for image credits to the Image Metadata structured data documentation. Previously, you could only provide image credit information with IPTC photo metadata. When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information. ”This is what the new structured data types are for, according to Schema.org: creditText - Text that can be used to credit person(s) and/or organization(s) associated with a published Creative Work. creator - The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork. copyrightNotice - Text of a notice appropriate for describing the copyright aspects of this Creative Work, ideally indicating the owner of the copyright for the Work.” 11. Google's Advice On How to Write Good Alt Text - The purpose of alternative text (alt text) in images is to provide audiences with screen readers a way to understand the images. In Episode 48 of the Search Off The Record podcast, John Muller and Lizzi Sassman gave the following advice on how to write Good Alt text:“Imagine that you're reading the web page aloud over the phone to someone who needs to understand the page. This should help you decide what (if any) information or function the images have. If they appear to have no informative value and aren't links or buttons, it's probably safe to treat them as decorative.From an SEO point of view, my recommendation is always to provide context for the image as well in the alt text. So if you have a picture of a beach, don't just be like, ‘Oh, this is a photo of a beach.' But rather like, ‘This is the beach before the chemical spill happened.' And… Because it's very different context if someone is searching for a beach for a holiday, it's like, ‘Oh, I want to see a beautiful beach. I'll go there on vacation.' And if you notice, well actually, this is before the chemical spill happened, then it's like, ‘Well, maybe like that would lend itself to different kinds of Search queries.'Because ultimately, when you're talking about Image Search, it's not that people want an image, but rather they want information which is attached to that image. They want kind of to understand a specific topic to find some information. And that additional context is something that you can provide in the alt text. And that's something that they might be searching for. And if they're searching for it, then make it easy for them to find that.”12. 3 New Examples From Google On How To Write Product Reviews - There has been a lot of confusion about the types of sites that may be impacted by the product reviews algorithm updates. This algorithm was designed to look at sites that offer product reviews, not necessarily e-commerce sites that have reviews on the product listing pages. So Google has added three new examples to the top of the “how to write product reviews” help document, clarifying more types of sites that may be impacted by the product reviews algorithm updates. The 3 example are: An expert staff member of a merchant that guides shoppers between competing products. A blogger that provides independent opinions of products. An editorial staff member at a news or other publishing site. These examples provide additional guidance on what types of sites may be impacted by this set of algorithm updates. In short, it is about content where someone is doing a review of a product, either as a comparison or a deeper dive into a specific product. This can include merchant sites, shopper guides, bloggers that share their opinion, news or publishing sites doing reviews, and more.As Alan Kent of Google recently said on Twitter “a merchant's product page with user reviews is not considered a “product review page” in this context.”Google also recently clarified that structured data may help Google identify product review-type content, but it is one of many ways Google identifies such content. Danny Sullivan wrote, “as for structured data, it might help us better identify if something is a product review, but we do not solely depend on it.”13. Google Still Does Not Use HTML Lang Attribute - Google's John Mueller https://twitter.com/JohnMu/status/1577945097693532166re-confirmed that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.This is a similar statement to what he said several years ago in a video response - “We don't use that at all. So we use the hreflang links if you have that if you have different language versions. But the language attribute within the HTML markup is something we don't use at all. We've found that this language markup is something that is almost always wrong. So we tend to ignore that.”14. Google: SEO Is A Long Game - We all know that ranking well for competitive terms in Google Search is not as easy, or even a fraction as easy, as it was two decades ago. This is because of many variables including but not limited to Google's algorithms getting better and there being a lot more competition.John Mueller of Google responded to a complaint about SEO being too hard for news businesses to even bother trying. The question was "is SEO dead? I mean, starting with a new website these days it is basically impossible to outrank high authority websites. So many high DA showing up in the SERP. What can we do with a new website?"John's response was solid, he said "If you mean it should be trivial to out-rank long-existing, legitimate businesses with some SEO tricks, then yes, that kind of SEO is long dead. It's not enough to throw some keywords on a page to make it useful to users."But that does not mean SEO is dead or you should give up and not try to start a competing business with others. You just need to take the time and effort to compete. The same logic applies to offline success as it does with online success. You can't just start a new brand of soda and expect to compete with Pepsi or Cola overnight, it takes time, resources, marketing and a good product.15. Google: Do This To Get New Content Indexed Quickly - Google's John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly. He said it is simply Google practice to ping Google with when your sitemap file is updated.Of course, this does not guarantee indexing. Google still does not index everything, so just because you might ping Google about a new URL, it does not mean Google will index it.John Mueller wrote on Twitter "Pinging a sitemap is a bit different than just providing it in the robots.txt -- by pinging, you're actively flagging a change in the sitemap file. If you're keen on having new content indexed quickly, that's a good practice."According to Google developers guide "Google doesn't check a sitemap every time a site is crawled; a sitemap is checked only the first time that we notice it, and thereafter only when you ping us to let us know that it's changed. Alert Google about a sitemap only when it's new or updated; don't submit or ping unchanged sitemaps multiple times."To use the ping tool, send a GET request in your browser or the command line to google.com, specifying the full URL of the sitemap. Make sure that the sitemap file is accessible. E.g: https://www.google.com/ping?sitemap=FULL_URL_OF_SITEMAP16. Google Ads Launches Content Suitability Center - Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network.Google wrote, “previously, managing suitability settings was done in multiple, segregated sections of Google Ads and the experience differed across Google platforms.” “This led to a time-consuming and cumbersome implementation process, along with misconceptions and misuse of the controls. While exclusions can be helpful tools, brands also want to be mindful of the types of content they choose to exclude. Over-exclusion can negatively impact your cost and reach. It can also unintentionally exclude great, brand-safe content or content relevant to diverse communities,” Google added.When you enter the new suitability center in Google Ads, you can now select one of the three inventory modes. Inventory modes “cater to your preferences for various sensitive themes, such as profanity, sexual suggestiveness and violence,” Google explained. You can fine-tune additional exclusions from that point. Once you have designated your preferences at the account level, Google Ads will now automatically apply these settings to your future campaigns.17. Google Ads Will Remove Some Content Targeting In YouTube Conversion Campaigns In 2023 - A major benefit of YouTube ads has been the powerful targeting options, many of which will now be removed early next year according to a Google Ads help article. The help article, “Optimize your Video campaign for more conversions” contains a content targeting section that recommends avoiding the addition of content targeting (by keywords, topics or placements) in campaigns.These content targeting options are beloved by many advertisers due to the granularity they provide. Placements could target YouTube Channels, specific videos, video lineups, URLs, Apps, or collections.With the current targeting, advertisers could match ads to channels/videos to deliver more customized messages to audiences. This change will effectively put an end to the hyper-targeting that made YouTube so appealing for ad dollars.Another major blow is the loss of keyword targeting on the self-proclaimed 2nd largest search engine in the world. The removal of query targeting on a (video) search engine hurts.While keywords on YouTube haven't historically been as powerful as traditional search, it has been a way for advertisers to help answer queries with their video content. There is no doubt that advertisers will need to get more creative in order to hit their target audience.Advertisers running YouTube content targeting campaigns that leverage keywords, topics or placements will have the targeting removed.If you are running ads using content targeting options, you should stay tuned to updates as those targeting settings will be automatically removed from your campaigns. With less targeting, you'll reach a larger audience and may spend more on less qualified users.

1. TikTok Launches 'TikTok Tactics' Online Course - TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make the best use of the platform for brand promotion and development.The new ‘TikTok Tactics' course is an ‘easy to follow, best-practice guide to advertising on TikTok', which provides a range of lessons on attribution, targeting, creative best practices, and more.The course, which you can sign-up for here, focuses on four key elements: Attribution Targeting, Bidding + Optimization Catalog Creative You can sign-up and go through the TikTok Tactics course here.2. TikTok Instant Page Meets Users' and Brands' Needs for Speed - As it looks to maximize business engagement in the app, and boost its revenue opportunities, TikTok is rolling out a new ‘Instant Page' shopping display option, which will enable brands to connect their TikTok ads through to a lightweight, native landing page, built within TikTok itself, which will load up to 11 times faster than standard mobile pages.The process is a lot like Facebook's Instant Articles, with the content built into the app itself, as opposed to referring users off to a third-party website. In the case of Instant Articles, that comes with inherent problems, because it limits the data collection capacity of publishers, where the IA offering is primarily aimed. TikTok's Instant Pages are a little different, in that they're focused, ideally, on direct conversion for brands, but it is still a consideration. If people aren't clicking through to your site, and you're not getting referral traffic data, that could be a concern.To set up a TikTok Instant Page, businesses will need to create an eligible ad on TikTok Ads Manager (full eligibility details here) and then build an Instant Page as the destination link for the campaign.Once you've created an Instant Page, you can save it to your TikTok ad library, so you can add it to multiple campaigns.P.S: TikTok's Instant Pages are currently in testing, available via a TikTok sales rep, but they'll likely be rolled out to more businesses soon. Another consideration for your strategy.3. YouTube Creators to Receive a Separate Account for YouTube Earnings - Google sent emails to YouTube publishers that their YouTube AdSense payments will be separated from their other AdSense payments. So if you get paid through Google AdSense for AdSense ads on your sites and also on YouTube, you will now get payments individually for each.The issue is, that means each has to hit the $100 payment threshold individually and you might get paid out slower. That is, some publishers take time to hit the $100 payment threshold but when you combine AdSense for Search, AdSense for Content, YouTube, and other earnings together, you can hit the $100 payment threshold sooner. Now that Google is paying YouTube out differently, it may take you longer to get a payment from Google if your payments are small - thus hurting smaller publishers.4. YouTube Adds New Guided Support Process for Community Guidelines Violations - YouTube's looking to provide more guidance for creators who've been hit with guideline violations via a new, more detailed reporting process that will take them through the specifics of the issue with their content, and what they can do to resolve it.The updated process will provide more information on the specifics of each violation, and what it means for the visibility and monetization of your content, before taking you through the next steps of how you can resolve the issue.The review process specifies the element in question and then enables creators to update the clip to address the noted concern/s.The last element provides an easy way for creators to ask for a second review if they feel the report was incorrect, while they can also add additional contextual info for YouTube in relation to the violation reported.It's a good update, with many YouTube creators expressing frustration at the platform's current reporting process, which has seen a lot of videos penalized incorrectly. Violations are also reported via a general email template that offers little insight on specifics.5. The Rise of YouTube Shorts And Creator Economy Update - YouTube CEO Susan Wojcicki has shared an overview of the platform's key areas of focus for 2022, and where it sees new opportunities, which points to some interesting developments in the platform's roadmap, and for online video more broadly.Key elements of focus for YouTube include Shorts, its TikTok-like short video platform, which YouTube reports has now hit 5 trillion all-time views, underlining the potential of the format.Wojcicki also shared that:“The number of channels around the world making more than $10,000 a year is up 40% year over year [while] YouTube's creative ecosystem supported more than 800,000 jobs in 2020. Now there are 10 ways for creators to make money on YouTube. Last year, YouTube Channel Memberships and paid digital goods were purchased or renewed more than 110 million times.”6. Facebook Is Removing Profile Video Feature - Facebook has announced that it's removing video profile images as of February 7th, with people who currently have a video profile image being reverted back to a still picture instead.Originally launched in 2015, profile videos enable users to upload a 7-second video clip, which then loops on repeat, adding an animated, engaging element to their Facebook presence.It hasn't been a highly used feature, but some people have been able to create interesting, even entertaining profile video clips, which adds to the personality of their profile.It's not a major shift, and again, I doubt it will impact many users, nor that many people will care. But if you do have a video profile image, prepare to say goodbye to your clever, 7-second clip that encapsulated your ‘crazy' personality.7. Instagram Rolls Out A Live Banner Feature - Instagram has now outlined its new display of scheduled live streams on creator profiles, providing another way to raise awareness of upcoming live broadcasts in the app.The new display option will enable you to list your upcoming IG live streams on your profile, which, when tapped, will provide additional info in a pop-up prompt, where people can also sign-up for a reminder of when the stream is set to begin.Users can create as many scheduled lives as they like, with a side-scrolling list then added to your profile display.8. Twitter's New Flock Feature Lets You Tweet to Select Followers - Creating a separation between your public and personal lives has become more difficult than ever before due to the rise of social media, and there is no platform in which this difficulty of separation becomes more apparent than with Twitter. Having a large following on Twitter can often result in you being forced to censor yourself for fear of revealing too much to followers that you might not even know. Going private is one way to curb this issue, but many users felt that this left them between a rock and hard place because private Twitter accounts are rather limited in their scope.Twitter is trying to fix this by taking a leaf out of Instagram's book. Similar to how on Instagram you can have a circle of close friends that you share more personal or private content with that would not be visible to your regular followers, Twitter is rolling out a new feature called “Flocks”. You can add up to 150 people to your Flock, and anything that you tweet to said Flock would not be visible by anyone else. This gives most users the best of both worlds. We already saw an experiment called Trusted Friends back in July, and it seems that Twitter is now rolling it out properly with a new name that appears to be more or less on brand from most points of view.9. Twitter Updates Its Ad Platform - Twitter has announced some new updates to its ad platform which are designed to streamline ad targeting, while also providing more insights on campaign performance.First off, Twitter's changing the name of its ‘Website Clicks & Conversions' objective to ‘Website Traffic', a more generalized header, which will now also include a new ‘Site Visits Optimization' goal within your available campaign objectives.Now, when setting up a Website Traffic campaign, you'll be able to use ‘Site visits' as the goal, which will then direct Twitter's system to serve your ads to audiences most likely to visit your website. That will then enable Twitter's systems to better determine audience objectives, and present your ads to the right users. Twitter says that it's seen strong results with site visits in testing, and it'll be interesting to see whether the new goal generates a better direct response to your promoted tweets.In addition to this, Twitter's also adding a new aggregated view of site metrics and conversion events within Twitter Ads Manager, which Twitter's adding as a means to counter data loss as a result of Apple's ATT update, and more users opting out of in-app tracking.The process will utilize data gathered via Twitter's website tag to provide a generalized estimate of key metrics, by Ad Group, at campaign level, by device type (iOS or Android), and placement level, where possible. The data obviously won't be as accurate as you would get from direct reporting via the Twitter tag on each user response, but by providing some insight into user actions, Twitter will be able to replace a level of indicative insight that's been lost due to the iOS change.And finally, Twitter's adding a new ‘Events Manager' dashboard to manage your Twitter Website Tag and its associated web-based conversion events.The new Events Manager overview will provide in-depth insight on tag events, enabling you to better track and utilize the data being gathered from your site visitors.10. Microsoft Earnings: Search, LinkedIn Advertising Revenue Rise - Microsoft posted the second quarter of its 2022 financial results today, reporting revenue of $51.7 billion and a net income of $18.8 billion. Revenue is up 20 percent, and net income has increased by 21 percent.Search and news advertising revenue was up by 32% year on year, which is impressive when you consider the fact that Microsoft was not even a major player in this industry not too long ago which represents just how many new revenue streams it has developed over the years.Another area of growth is LinkedIn. The social media platform geared towards professional networking got a 37% increase in revenue year over year. A lot of that has to do with an increased demand for advertising on the platform, making this one of the most successful acquisitions that Microsoft has managed to complete during its recent history. LinkedIn has gone from being a relative footnote in the social media industry to a major player that is considered one of the top social media sites from an advertising point of view.Overall, Microsoft earned $10 billion from advertising alone if you include LinkedIn. It has also seen strong growth in some of its more traditional areas of expertise like PC which earned Microsoft well over $17 billion, representing a 15% increase in that area during a time when many other industries are seeing decreased sales.

Scott speaks with Karen Hao the senior Artificial Intelligence editor for MIT Technology Review whose groundbreaking work looking into Facebook just got validated in a massive way this week by whistleblower Francis Haugen's testimony to the U.S. Senate. Hao holds a mechanical engineering degree from MIT, which she took to outlets like Mother Jones and Quartz where she honed her craft as a data journalist before earning her current senior role and recently becoming a Knight Science Journalism Fellow. Her groundbreaking reporting spans from the murky world of Facebook's reliance on artificial intelligence to create programs that make autonomous decisions about what people see and human networks that convert disinformation for hire into cold hard cash. Buzzfeed caught and exposed the Eastern European troll farms who polluted the 2016 election with pro-Trump disinformation, yet Karen reports that not only did Facebook allow people in those same countries to influence Americans with inauthentic content, but they paid them from the network's Instant Articles advertising platform.

Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/Are Facebook Instant Articles a good move for your business? In this podcast episode, we're telling you what are Facebook Instant Articles, how do Facebook Instant Articles work & how to get started with Facebook Instant Articles in 2021. Listen now to learn more!What are Facebook Instant Articles and what do you need to know about them as a business owner?Well, the reason Facebook users find them so ideal is because when you tap on a Facebook Instant Article, the article loads...well, instantly.And that is opposed to an article that leads to a regular external website.So today, we'll be talking about Facebook Instant Articles, the pros and cons of them and how to get started with them. ➡ Check out our blog: https://bit.ly/2TA0LFx➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

Las apps más poderosas de China podrían arruinar los planes de Apple para eliminar el perfilado de usuarios en iOS, tal vez con su propia connivencia. Facebook echa el lazo a periodistas y editores con una propuesta agresiva para aglutinar la monetización de newsletters y la publicidad asociada a Instant Articles. California prohíbe los patrones oscuros en gestores de consentimiento. Con Cris Moro, Juan Pablo Guerrero y Sergio Maldonado.

En este episodio platico con Isaura Morales, Sports Media Partnerships de Facebook en Asia y ex responsable de la relación con medios en la categoría de deportes en México. Durante la charla ella cuenta su historia profesional, detalla cómo fue que la industria deportiva la terminó atrayendo y menciona los aprendizajes que le han dejado sus múltiples experiencias en empresas como Turner, la NBA y Facebook tanto en México como en Asia.También podrás conocer su postura sobre el modo en que lo medios deben construir su audiencia en Facebook y generar más que interacciones, al tiempo que la propia plataforma se ha enfocado en producir nuevas oportunidades de monetización a través de herramientas como Ad Breaks y el propio Instant Articles. Respecto al deporte femenino, una de sus grandes pasiones, refiere al caso de éxito de la liga de voleibol en Filipinas y cómo los medios deben generar espacios para que el deporte de mujeres siga construyendo su propio camino como negocio y disciplina Para más historias como ésta, te invito a ser parte de Proyecto Morona, nuestro grupo en Facebook: See acast.com/privacy for privacy and opt-out information.

Facebook's Privacy Checkup tool gets some new features. New controls are available for individuals as they regard to political and social issue ads. Instant Articles get some new features as well. Finally, they have a new metric in Creator Studio for videos called Traffic Source Insights. Twitter announces Promoted Trend Spotlight ads. YouTube releases "Coachella: 20 Years in the Desert" on March 31. They also released updated information regarding content made for kids. Have you gotten our FREE 2020 Editorial Calendar yet? If not, head on over the latest episode on The Chill Business Journey to get yours today! The cart is open for our newest online course: Irresistible Social Profiles. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.

Facebook Privacy, Instant Articles, and Messenger news; Twitter Research; LinkedIn incorporates AI; YouTube babysits

Sam Sethi and  Martin Bryant discussed the future of journalism, podcasting paywalls, subscriptions, libra payments and fakenews.It's clear more and more newspapers are moving to paywalls to replace their dwindling ad-revenue. Is the freemium model dead? Will bloggers and podcasters follow suit as they look to monetise their content.We also discussed the recent launch of Facebook News. Having failed with Instant Articles before, will Facebook News succeed or be just another tab on Facebook wall that no one reads. Facebook News joins a growing band of news aggregation portals recently launched including Apple News+ and Amazon News on their FireTV. We also discussed the challenge of fake news and if there was anyway to prevent it.

Lupin, the corpse flower housed at NC State, prepares to bloom again.

  Hey there, welcome to episode 28 of the Small Business Made Simple Podcast. For the next 3 weeks, I will be doing some social media platform audits.  This week is Facebook, and the next two will be Instagram and LinkedIn. The idea is to ensure you have all your i's dotted and t’s crossed and that your profiles and content are as magnetic as they can be. If you want to get off to an even faster start, you can take my 5 Day Social Media Challenge and get ahead of the crowd!  Just go to www.5daysocialchallenge.com.au/ and join up. I come across many social media profiles, on all platforms, that people have simply set up quickly and started banging out content.  What they’ve never done, is have a look at what “first impression” is given for anyone landing on your profile for the first time.  Do they know who you are, what you do, what you are famous for or importantly, what you can do for them? So, buckle up and listen in so you can make sure everything is smick with you and yours!  Of course, if you’re out walking or shopping or in the bath listening to this – there’s always show notes – just go to www.socialmediaandmarketing.com.au and find them there! But firstly, let’s do the Discovery of the Week! THIS WEEK’S DISCOVERY! Ok, this week, it’s a good one and is a discovery for me and I am just a wee bit excited to use it and share it with you all! At the moment I am in the middle of head down bum up, building my first digital course – Facebook Ads for Beginners.  And with that course comes workbooks!  I wanted a way people could fill in the workbook on their computer – whilst dealing with all the different platforms and systems my students might be using. And then I found https://www.pdfescape.com/windows/ - which is a free PDF editor and form filler! Can you get excited!?!?  Not only can you edit PDFs but it’s a form filler too!  So, all those PDF’s you’re sent you can plug into here and fill them out online! I really think this is a game changer to me in my business and get see so many applications – not to mention filling out Uni and School forms for the kids!!  I hope it will make my life Simpler and yours too! As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am.  I just love them and from the response of my listeners, you guys, you are loving them too! Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so.  Email me at jenn@jenndonovan.com.au or tag me @smallbusinessmadesimple.  I really love to know what tools you use to help make your life simpler! FACEBOOK AUDIT If you can listen to this podcast at your desk in front of your computer – that’s great – and will be best.  But if you’re not – that’s ok too – everything will be in the show notes – you can use them to do your audit when you’re ready! Ok – so let’s get into your Facebook audit. So, for this audit I will be going through the essential things you need to have on your Facebook Business Page, and I will touch on things you should have on your personal page regarding your business too. FACEBOOK BUSINESS PAGE I’m gunna start with your Facebook Business page:: Your profile pic Does it look like you? Is it brand consistent? Is it a recent picture of you?  Would I recognise you from it if I saw you at the supermarket?  When was the last time you updated it?  Is it a consistent look across all your social platforms? That’s a lot of questions – but let me break it down into some BIG don’ts – don’t have a picture that doesn’t look like you. I come across some profile pics on social media and they are clearly hanging onto their youth!  It is their picture, but it’s from long, long ago.  You are doing no justice to yourself or your brand having a picture like this.  Update it.  Embrace who you are, warts and all! No glamour shots. Seriously, I’ve seen people use those shots that I would call “glamour” and look more sexy than engaging – not the platform – this is business not a dating app.  Plus, it just makes you look less authentic when you post a selfie or another pic of yourself and you’re almost unrecognisable! No dogs, no pets, no partners – this picture if about you and your business. Think H2H – human to human. Just be YOU! Your Facebook cover. What does it say about your business?  What does it tell your prospect who’s landed on your page?  When was the last time you updated it? This is PRIME real estate peeps.  It should say what you do in pictures and have a call to action. If you’ve got an event coming up – change it. If you’re on sale – change it. If you’ve got something significant to tell or show your audience – change it! Ok, it’s Facebook Cover challenge time – if you click on your Facebook cover – does it have a link – call to action – anything?  This is a step that so many people forget to do – and it’s a HUGE mistake.  If someone clicks your cover – you want to have something else for them to do right?  A CTA? I’ve put a picture in the show notes of mine to show you what I mean::   Not sure what I’m talking about or where to find it/put your call to action. Ok – just go to your Facebook Page – click your cover anywhere and to the right-hand side do you have “add a description” or do you have a description? You can add links here, a creative call to action etc etc.  DO NOT leave this space blank – prime real estate peeps! It’s a good idea to change your cover, I’d suggest, maybe every few months or so? www.canva.com has lots of templates to help you out with this.  If you haven’t used Canva before – go there right now and start exploring.  It’s LIFE CHANGING.  You can thank me later! Ok, that’s the two big ones done. But just under your Facebook cover – you have a Call to Action Button (right hand side on computer, under it on mobile device).  You can change this and should change it depending on what’s happen inside your business. You have lots of options – go through them, see which one is appropriate for now and set that button up.  E.g./ if you have a shop – have Shop Now – if you have an event coming up you are prompting, having “Sign Up” and so forth. My point is don’t set and forget – change these things up depending on what’s happening in business!  Use these platforms to make them as lead generating as possible! Now let’s head down the list, as admins, we can see on our Facebook Page – the list is on the left-hand side that I am referring to. Services – if you have services that you offer – put them here! Whether they are sewing services or courses you sell or coaching offerings you offer – whatever service you provide to your audience – they go here.  Remember to update them often though as your business changes or grows. Reviews – haven’t got any – ask for some! Reach out to your best clients or customers and ask them if they could leave you a review or better still start leaving them for businesses you buy from or use and pay it forward (it will come back to you – you know it always does!) o   If you have bad reviews (that are unfair and unfounded) turn off your reviews by going to settings, templates and tabs, reviews – and turn off.  If you can’t see your reviews – follow the same process and click turn on!  (I’ll come back to settings shortly!) Now, I’m just going to say here – your left-hand menu might look different to mine.  You can turn on and off functions of this menu that sits just below your profile pic, on a computer, by going to that templates and tab option in your settings.  I recommend that you do go here, turn off ones that aren’t relevant and set up the ones that are and you should have.  For example, if you have an online shop – or want one – you should set up the Shop tab.  If you do offers to your audience – again you should set this up! I’m not going to run through them all – because a. I don’t have time and b. we are all a wee bit different and c. I’ve got a lot to get through! But I am going to head to the About section! If I went to your “About” section on your Facebook page – what would I read?  Something?  Nothing? Something engaging and relevant? Recently, I was working with a prospect and their “About” section told me about their achievements in 2012 – it’s 2019 – I’m not sure a single person would care about how good they were 7 years ago!  But that’s an important lesson, we can’t set these things up and then never go back to edit, change or update. I think every 6 or 12 months we should pretend to be our own clients and go through and seeing what they see – what they read etc. Make sure you’re About section is filled in with as much detail as possible. ** Pro-tip – when it asks for your website address – it doesn’t have to be your home page.  It can be any page within your website – be strategic.  Again, if you have an event coming up – change it to that URL  etc etc – just remember to change it back after the event! Second Pro-Tip – it’s in the About section that your @name forms part of your URL.  If you go to your page and under your profile pictures doesn’t sit a @name – then it’s time to claim that name and set up your Vanity URL for the page. CAUTION though – changes this may make links in previous posts, documents, articles etc etc invalid as you are changing your URL – so think about this before changing it.  But if nothing exists there – that’s different. Within the About section is the “Story” section.  It’s here you need to write some compelling copy to engage your reader.  It’s your Story but remember it’s not ALL about you! After someone has read it, they should know what you do, and what you can do for them.  Add your awards here too.  Frankly, just follow the bouncing ball and fill out as much detail are possible. Two more things:: Verify your email address here – Facebook will send you an email to make sure it’s legit. Verify your Page – go to settings, Page Verification, and follow the prompts. Just a heads up – verifying your page can be a little challenging for some in the past – but stick with it!  Fingers crossed it’s super simple for you if you haven’t already done it. In the settings section, People and Other Pages tab is a little interesting – you can see who likes your page and when they joined up by date, people who “follow the page” (as opposed to like it) and pages your page likes and pages that like your page.  Still in the settings section – Instagram tab – if you have a business Instagram profile – this is where you can connect it.  I love that mine are connected – helps with content curation – and love that it shares stories! A couple of final thoughts, suggestions, ideas while we are still in “Setting”.  Instant Articles – if you are writing blogs consistently, you might like to look at setting up Instant Articles.  What are they?  Well, they are basically Facebook’s way of keeping content within Facebook (so you aren’t redirecting your audience away from Facebook to say your blog page) and to give the reader a better reader experience by having the article load, well instantly, hence the name! This is not my area of expertise as I found the whole thing a little difficult to set up, work into my business model, but if you’re a blogger or article writer, I do suggest you look into them more. In the show notes there’s a link to a blog which talks all about Instant Articles – the pros and possible cons.  Have a read and see if it fits in your business model. https://instapage.com/blog/facebook-instant-articles Instant Articles are one of the things Facebook does but doesn’t make it easy for us (the curator) but seamless for the end user (who’s their customer I guess!). And finally, in Settings, Cross Posting – if you’re an admin of several Pages who have the same target audience, you can set up cross posting so that you only have to post once, and it will go several places! BUT, if you really do have several Pages with the same target audience, think about merging them – it could just make it easier for you and your audience!  Just a thought! If you’ve never explored your “Settings” tab in Facebook – spend some time in there – there’s lots of things in there that could make your life simpler, but I don’t have time to run through them all.  For example, if you are sick of Facebook notifications – you can change how often you get them and get them in bulk!  That could be awesome if you are often distracted by the ding sound of a notification! Before a finish up this episode, a couple more tips for you. Did you know you can like a page as your page?  So, I can like a page as Social Media and Marketing Australia rather than as Jenn Donovan.  Great for branding and for keeping people to like you back!  I believe you can only do it from a computer though – not a mobile device.  Simple go to the page you want to like – click the 3 dots in the like, Followings, Share menu under your Facebook cover and a menu drops down.  Click “Like as Your Page” – cool hey! Just on those 3 dots, if you are on your page, you can click them and then click – “View as a Page Visitor” and see your page as someone who isn’t an admin would see it.  Again, I don’t think you can do this on mobile – or at the time of this recording.  It’s fabulous for undertaking a review like this, seeing what our prospects see!   I can’t do a Facebook review without talking about your Insights tab.  This is oh so so very important.  You should be looking at your insights at least monthly – and I say at least – really twice a month. Insights sits at the top of your page on a computer.  On your mobile – it’s when you click to look at your Page via the Facebook app (as opposed to the Pages app). Insights tells you so many things.  In fact, enough for another Podcast episode!  But if you’ve never ventured in there, here’s some things it will tell you All about your audience Best times for posting Your most engaging content Story Stats You can dominate pages to watch. Pages to Watch helps you compare the performance of your Page and posts with similar Pages on Facebook. Great tool for content creation. At the moment it tells you about your paid promotions – but that’s moving at the end of July. So, my challenge to you is, schedule out 10 minutes in your diary to look at your insights twice a month.  Learn more about your audience, what they find most engaging and when they are engaging with it and create marketing strategies to match. I’m often asked about the best way to schedule Facebook posts – which app to use.  My recommendation is here – if you are scheduling posts for Facebook – do it natively in the app.  Better algorithm and it’s oh so easy! On a computer just do the post as you usually would but instead of press “post” click the little clock and schedule it. Go into the app, do a post as you usually would, click continue and when it says “when will this be published” or “share now” click and schedule it for when you want it! Heads up though – you can’t see your scheduled posts through the Facebook app – as far as I can find, you need to be on desktop or using the Facebook Pages app. I think we’ve covered enough for one Podcast for Facebook Pages – I’m sure you’ve all got some work to do. PERSONAL FACEBOOK PROFILE But before I finish up, I said I would briefly touch on a personal profile too.  If you want people to be able to find your business via your personal profile – then you need to make sure that your personal “About” is optimised for that! Having where you work plugged into your profile as well as ensuring that you add connection points in your Contact information.  You can add your Business Phone number Your skype link Your YouTube link Your LinkedIn profile link Instagram link Website And another webpage – I’ve done my link to Spotify – but you can send it wherever you want! If you are your business, then it’s wise to optimise here.  Of course, if you want to keep your personal profile private from business – then simply don’t!  But it’s another way to drive leads, sales and human to human connections. Wow – that was quite the episode – I hope you got lots of gold from it.  But that is it for episode 28. If you have any queries, questions, thoughts tips or tricks, let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’ll be back next Thursday with some more marketing know-how and another discovery of course.  If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying! Stay on your game and keep going for your dreams because the world needs that special gift that only you have.  Thanks so much for lending me your ears. …….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!      

Stewart m'a demandé quels plugins j'utilise sur mon site WPMarmite : je lui réponds dans cet épisode 56 de #DisVoirAlex ! ## Je vous en parle dans la vidéo, voici nos plugins fétiches, dont on ne se sépare plus sur WPMarmite : ⏩ Admin Columns Pro : https://www.admincolumns.com/ ⏩ Advanced Gutenberg Blocks : https://fr.wordpress.org/plugins/advanced-gutenberg-blocks/ ⏩ Akismet : https://fr.wordpress.org/plugins/akismet/ ⏩ AMP : https://fr.wordpress.org/plugins/amp/ ⏩ Archived Post Status : https://wordpress.org/plugins/lh-archived-post-status/ ⏩ Cocorico Shortcodes : https://pl.wordpress.org/plugins/cocorico-shortcodes/ ⏩ Collect.chat : https://wordpress.org/plugins/collectchat/ ⏩ Custom Login Page Customizer : https://fr.wordpress.org/plugins/login-customizer/ ⏩ DeepL pour WordPress : https://wordpress.org/plugins/wpdeepl/ ⏩ Download Monitor : https://fr.wordpress.org/plugins/download-monitor/ ⏩ Duplicate Post : https://fr.wordpress.org/plugins/duplicate-post/ ⏩ Elementor : https://fr.wordpress.org/plugins/elementor/ ⏩ Favicon par RealFaviconGenerator : https://fr.wordpress.org/plugins/favicon-by-realfavicongenerator/ ⏩ FeedPress : https://fr.wordpress.org/plugins/feedpress/ ⏩ Glue for YoastSEO & AMP : https://fr.wordpress.org/plugins/glue-for-yoast-seo-amp/ ⏩ Gravity Forms : https://www.gravityforms.com/ ⏩ Imagify : https://imagify.io/fr ⏩ Instant Articles for WordPress : https://wordpress.org/plugins/fb-instant-articles/ ⏩ Loco Translate : https://fr.wordpress.org/plugins/loco-translate/ ⏩ ManageWP : https://managewp.com/ ⏩ Members : https://fr.wordpress.org/plugins/members/ ⏩ Monster Insights : https://www.monsterinsights.com ⏩ OptinMonster : https://optinmonster.com/ ⏩ PastaCode : http://pastacode.wabeo.fr/ ⏩ Polylang : https://fr.wordpress.org/plugins/polylang/ ⏩ PrettyLinks : https://fr.wordpress.org/plugins/pretty-link/ ⏩ Q2W3 Fixed Widget : https://fr.wordpress.org/plugins/q2w3-fixed-widget/ ⏩ Redirection : https://fr.wordpress.org/plugins/redirection/ ⏩ Regenerate Thumbnails : https://fr.wordpress.org/plugins/regenerate-thumbnails/ ⏩ SecuPress : https://secupress.me/fr/ ⏩ Coming Soon Page & Maintenance Mode by SeedProd : https://fr.wordpress.org/plugins/coming-soon/ ⏩ SendinBlue Subscribe Forms & SMTP : https://fr.wordpress.org/plugins/mailin/ ⏩ Smart Podcast Player : https://smartpodcastplayer.com/ ⏩ Social Warfare : https://fr.wordpress.org/plugins/social-warfare/ ⏩ Subscribe to Comments Reloaded : https://fr.wordpress.org/plugins/subscribe-to-comments-reloaded/ ⏩ User Switching : https://fr.wordpress.org/plugins/user-switching/ ⏩ Widget Logic : https://fr.wordpress.org/plugins/widget-logic/ ⏩ WP No Base Permalink : https://bel.wordpress.org/plugins/wp-no-base-permalink/ ⏩ WPRocket : https://wp-rocket.me/fr/ ⏩ WP Sitemap Page : https://fr.wordpress.org/plugins/wp-sitemap-page/ ⏩ WP Time Capsule : https://fr.wordpress.org/plugins/wp-time-capsule/ ⏩ WP-Page-Navi : https://fr.wordpress.org/plugins/wp-pagenavi/ ⏩ Yoast SEO : https://fr.wordpress.org/plugins/wordpress-seo/ ## Vous créez des sites WordPress régulièrement ? Inscrivez-vous au Bouillon, la newsletter premium de la Marmite. Dedans, vous recevrez tous les 15 jours les dernières actu WordPress et les ressources essentielles à tous les créateurs de sites WordPress : ⏩ https://wpmarmite.com/bouillon/ ## Et n'oubliez pas de vous abonner à la chaîne de la Marmite pour recevoir tous mes conseils WordPress ! ⏩ https://www.youtube.com/subscription_center?add_user=WPMarmite

Space hotels? Wireless security is broken? Plus, the “Batman vs. Two-Face” review, the Ataribox, and much, much more! Special Guests: N/A Opening Audio: youtu.be/TES491F2e6c The Foreplay: --The Sovryn Tech Newsletter (zog.email), Nashua Crypto Party (bit.ly/2xW1IHy), Windows 10 Fall Creator’s Update, Samsung Galaxy DeX (bit.ly/2xXqoEv), Facebook charging subscription for Instant Articles content, F-Droid is up to 1.0 (allows for Privileged Extension ie background updates), lava tubes on the Moon (bit.ly/2gllDti). Story of the Week:--“The B330 Habitat” Link: bit.ly/2yGazzp HackSec:--“KRACK” Link: bit.ly/2gI43QP GameTalk:--“Gameboy Classic”--“AtariBox” Link: tcrn.ch/2k224L1 --“Wii eShop Shutting Down” Album of the Week:--"?” Tool of the Week:--“?” Tech History:--“The First Telephone” The Climax: --"Batman vs. Two-Face" APPENDIX: --"Roberts & Roberts Brokerage" Link: rrbi.co--"CryptoCompare" Link: www.cryptocompare.com/--“Unixstickers” Link: stickers.sovryntech.com--“Sovryn Tech T-Shirts!” Link: store.sovryntech.com--”Sovryn Tech Solutions” Link: solutions.zog.ninja --”Libreboot X200” Link: bit.ly/1FI57ew --"NeverAgain.tech" Link: neveragain.tech/ --"Surveillance Self-Defense" Link: ssd.eff.org/ --"That One Privacy Site" Link: thatoneprivacysite.net/ --"Privacytools.io" Link: www.privacytools.io/ --"ipleak.net" Link: ipleak.net/ --"Secure Messaging Apps" Link: www.securemessagingapps.com/ --"Lavabit" Link: lavabit.com --"Obsolete! Magazine" Link: obsolete-press.com/ --"A Graduate Course in Applied Cryptography" Link: toc.cryptobook.us/ --"URLscan.io" Link: urlscan.io/ --"TatianaCoin Campaign" Link: TatianaCoin.com --"Zcash4win" Link: zcash4win.com/--"EFF Guide to the US Border" Link: bit.ly/2m79lGe--"Max Stirner's 'The Unique and Its Property' Book" Link: amzn.to/2rCGM95--"RetroShare" Link: retroshare.net/--"PortaPow USB Condom" Link: amzn.to/2sPMuoL--“Books of Liberty” Link: booksofliberty.com/--"Dark Android: 2017 Edition" Link: darkandroid.info---------------------------------------------------------------------------------------- Make easy monthly donations through Patreon: patreon.com/sovryntech Donate with Bitcoin! BTC: 1AEiTkWiF8x6yjQbbhoU89vHHMrkzQ7o8d Zcash Shielded (encrypted) Address: zcfUhN29ddFdtZ1iKvv6WFFXUB9nKWwL5kXvcrvhQuB2yMw6eabshv1CGN92kkbtRt1Ykf1k2266sJvZAQQUrhmpuCwXUDD Transparent (unencrypted) Address: t1ZAA33YYzPmm4Ks5aq13N4NJBjqqSypY8G Donate with PayPal! Link: donate.zog.ninja Donate with our Amazon Wish List! Link: wishlist.zog.ninja ---------------------------------------------------------------------------------------- You can e-mail the show at: bbs@sovryntech.comPGP key can be found here: pgp.mit.edu/pks/lookup?op=vinde…=0x65FE520E51A74AA9 ---------------------------------------------------------------------------------------- You can also visit our IRC channel on Freenode: #SovNet Or just go to: irc.zog.ninja ---------------------------------------------------------------------------------------- sovryntech.com twitter.com/sovryntech steamcommunity.com/id/ninjaprogram

Space hotels? Wireless security is broken? Plus, the “Batman vs. Two-Face” review, the Ataribox, and much, much more! Special Guests: N/A Opening Audio: youtu.be/TES491F2e6c The Foreplay: --The Sovryn Tech Newsletter (zog.email), Nashua Crypto Party (bit.ly/2xW1IHy), Windows 10 Fall Creator’s Update, Samsung Galaxy DeX (bit.ly/2xXqoEv), Facebook charging subscription for Instant Articles content, F-Droid is up to 1.0 (allows for Privileged Extension ie background updates), lava tubes on the Moon (bit.ly/2gllDti). Story of the Week:--“The B330 Habitat” Link: bit.ly/2yGazzp HackSec:--“KRACK” Link: bit.ly/2gI43QP GameTalk:--“Gameboy Classic”--“AtariBox” Link: tcrn.ch/2k224L1 --“Wii eShop Shutting Down” Album of the Week:--"?” Tool of the Week:--“?” Tech History:--“The First Telephone” The Climax: --"Batman vs. Two-Face" APPENDIX: --"Roberts & Roberts Brokerage" Link: rrbi.co--"CryptoCompare" Link: www.cryptocompare.com/--“Unixstickers” Link: stickers.sovryntech.com--“Sovryn Tech T-Shirts!” Link: store.sovryntech.com--”Sovryn Tech Solutions” Link: solutions.zog.ninja --”Libreboot X200” Link: bit.ly/1FI57ew --"NeverAgain.tech" Link: neveragain.tech/ --"Surveillance Self-Defense" Link: ssd.eff.org/ --"That One Privacy Site" Link: thatoneprivacysite.net/ --"Privacytools.io" Link: www.privacytools.io/ --"ipleak.net" Link: ipleak.net/ --"Secure Messaging Apps" Link: www.securemessagingapps.com/ --"Lavabit" Link: lavabit.com --"Obsolete! Magazine" Link: obsolete-press.com/ --"A Graduate Course in Applied Cryptography" Link: toc.cryptobook.us/ --"URLscan.io" Link: urlscan.io/ --"TatianaCoin Campaign" Link: TatianaCoin.com --"Zcash4win" Link: zcash4win.com/--"EFF Guide to the US Border" Link: bit.ly/2m79lGe--"Max Stirner's 'The Unique and Its Property' Book" Link: amzn.to/2rCGM95--"RetroShare" Link: retroshare.net/--"PortaPow USB Condom" Link: amzn.to/2sPMuoL--“Books of Liberty” Link: booksofliberty.com/--"Dark Android: 2017 Edition" Link: darkandroid.info---------------------------------------------------------------------------------------- Make easy monthly donations through Patreon: patreon.com/sovryntech Donate with Bitcoin! BTC: 1AEiTkWiF8x6yjQbbhoU89vHHMrkzQ7o8d Zcash Shielded (encrypted) Address: zcfUhN29ddFdtZ1iKvv6WFFXUB9nKWwL5kXvcrvhQuB2yMw6eabshv1CGN92kkbtRt1Ykf1k2266sJvZAQQUrhmpuCwXUDD Transparent (unencrypted) Address: t1ZAA33YYzPmm4Ks5aq13N4NJBjqqSypY8G Donate with PayPal! Link: donate.zog.ninja Donate with our Amazon Wish List! Link: wishlist.zog.ninja ---------------------------------------------------------------------------------------- You can e-mail the show at: bbs@sovryntech.comPGP key can be found here: pgp.mit.edu/pks/lookup?op=vinde…=0x65FE520E51A74AA9 ---------------------------------------------------------------------------------------- You can also visit our IRC channel on Freenode: #SovNet Or just go to: irc.zog.ninja ---------------------------------------------------------------------------------------- sovryntech.com twitter.com/sovryntech steamcommunity.com/id/ninjaprogram

Le Brand Safety ou la sécurité des marques est définie comme la stratégie mise en place pour garantir que les publicités en ligne n'apparaissent pas sur les sites Web, les vidéos ou les articles susceptibles d'entrer en conflit avec l'image, la mission ou les objectifs de la marque.  Par exemple, un restaurant ne voudrait pas que son annonce soit placée dans un article qui parle d'intoxication alimentaire.  Garder la marque, ou du moins la perception de la marque, en harmonie avec la mission de l'entreprise est primordial. ##La programmatique dans la tourmente## L’achat automatisé d’espaces publicitaires et la programmation des campagnes sur le web est en plein essor ces dernières années. Cette automatisation permet notamment d’acheter une audience et une affinité, là où on achetait un espace publicitaire auparavant, mais les algorithmes et le RTB (Real Time Building) connaissent parfois des limites et exposent les marques à certains risques, dont celui de la pertinence du contenu des pages sur lesquelles apparaissent leurs campagnes. Cibler les utilisateurs selon leurs recherches, leur IP, leur comportement ou leur profil assure certes une affinité avec l’utilisateur final mais ne garantit pas le contexte dans lequel sera relayé le message de l’annonceur. ##Pourquoi il faut s’en préoccuper ?## Une publicité placée à tort peut ruiner la réputation de la marque. Etude de Septembre 2017 de Integral Ad Science. 50 % des consommateurs hésiteraient, voire boycotteraient les marques dont les publicités auraient été associées à des contenus offensant ou choquant. A contrario, 63 % d'entre eux déclarent être favorablement influencés si la publicité est diffusée dans un média qu'ils estiment de confiance. Aux yeux du consommateur moyen, placer une annonce à côté d'un contenu signifie que votre marque est un sponsor de ce contenu. Votre annonce en pré-roll a-t-elle été diffusée sur une chaîne YouTube qui prônait un candidat politique ? Votre post publicitaire est-il apparu entre 2 vidéos Facebook à connotation raciste ? Donc, si votre marque apparaît à côté de quelque chose qu'un individu ne supporte pas, sa perception de votre marque peut devenir négative. Trop souvent, les annonces sont placées par erreur à côté du contenu, sans faute des annonceurs ou de l'agence de publicité, mais à cause de problèmes d'algorithmes qui ne protègent pas les marques. ##Scandales à répétition sur Youtube !## En Avril 2018, CNN rapportait avoir trouvé des annonces de plus de 300 entreprises et organisations "sur des chaînes YouTube mettant en avant des nationalistes blancs, des nazis, de la pédophilie, des théories du complot et de la propagande nord-coréenne". Oups ! Les annonces provenaient de sociétés telles que Adidas, Amazon, Cisco, Netflix et Under Armour. Résultat : 250 marques internationales mettaient alors en pause l’intégralité de leurs budgets publicitaires… ##Labelisation## C’est ainsi qu’est né le label digital Ad trust donner à certain site qui respectent un charte pour éviter ce genre de problème ! On retrouve : Télérama, Téléstar, L'Obs, Le Monde, Le Figaro, la Voix du Nord, Courrier International , France.tv , Grazia ou encore le Huffigtonpost. C’est des garanties de qualité de diffusion qui sont nécessaires pour les marques. 5 garanties : garantir la brand safety (assurer aux marques la sécurité des environnements dans lesquels elles apparaissent) optimiser la visibilité de la publicité en ligne lutter contre la fraude améliorer l'expérience utilisateur mieux informer les internautes en matière de protection des données Pour obtenir le label, l’éditeur (le site) doit fournir des éléments de mesure pris par certains instituts spécialisés qui prouvent qu’ils répondent bien au demande du Label ! ##Recommandation #1 : Jouer la carte de l’exclusion dans vos stratégies publicitaires## Facebook, via Ads Manager, offre aux annonceurs la possibilité d’exclure les annonces dans un ensemble de catégories prédéterminées telles que les jeux de hasard, les rencontres amoureuses, les tragédies et les conflits, les questions de religion… Par exemple, une marque qui propose des produits pour enfants pourrait ne pas vouloir que ses publicités apparaissent dans un contenu de l’Audience Network considéré comme s’adressant aux adultes. Pour aller plus loin, les annonceurs peuvent créer des listes d’exclusion sur Facebook. Cela garantit qu'ils ne font pas de publicité sur des pages, des sites Web ou des applications en particulier dans le réseau Audience de Facebook, ni même dans les domaines des éditeurs qui utilisent Instant Articles. ##Recommandation #2 : Attention aux publicités intégrées## Tenez compte des problèmes liés aux publicités « intégrées ». Par exemple, la plupart des gens savent que les publicités qui apparaissent dans leur fil d’actualité Facebook ou Instagram n’ont aucun lien avec les publications de leurs amis. Les publicités des vidéos intégrées, qui apparaissent dans le flux de vidéos ou d’articles, pourraient toutefois quant à elles être jugées plus « intégrées » dans ce contenu. ##Recommandation #3 : prenez en compte l’actualité !## Suivez de prêt vos campagnes pub, c’est la moindre des choses ! Tenez compte des évènements tragiques potentiels. Exemple avec les attentas de Paris. Si un évènement tragique se produit, attention à vos publicités ? Quels évènements des actualités nationales (ou internationales) pourraient vous faire envisager de mettre en pause une campagne publicitaire ? ##Recommandation #4 : Attention aux suggestions de pages par Facebook !## Facebook propose une fonction de suggestions de pages. On se dit pratique et puis cool ma page va être vu par plus de monde ! Attention !! Coupez cette option ! ##Recommandation #5 : La brand safety ça se passe aussi dans les commentaires de vos propres publications !## Que se passe-t-il dans les commentaires de vos posts. Qu’est-ce qu’il s’y raconte. La sécurité de votre marque passe aussi par là. Commentaires négatifs sur le produit et plaintes de clients  Questions sur le service client sans réponse  Des liens vers des produits de contrefaçon. Et notamment vraiment dans vos dark posts. Combien d’annonceur ne modère pas du tout les marks posts sur Facebook et Instagram ? . . . Le Super Daily est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence de content marketing et social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Contact : bonjour@supernatifs.com

The Washington Post is one of the publications who can tell a success story about their subscriptions strategy. At the Digiday Publishing Summit held in Key Biscayne, Florida, The Post’s CRO Jed Hartman said that the success is not all owed to the Trump bump. In this session, he talks more about The Post’s work on subscriptions, their relationship with platforms and what happened with Instant Articles.

Mit 5,2 Millionen Followern ist SPORT1 die reichweitenstärkste Social-Media-Sport-Plattform Deutschlands und ist damit längst mehr als nur ein TV-Sender. Im Februar hat SPORT1 deshalb die Abteilung „New Plattforms" gegründet, mit dem klaren Ziel noch mehr Reichweite zu geniereren und diese auch nachhaltig zu monetarisieren. Darüber sprechen wir im Sports Maniac Podcast mit Nicola Kiermeier, Head of Branded Content und Partnerships. Im Interview mit Nicola erfährst du, wie SPORT1 den Wandel vom reinen TV-Sender zur digitalen 360-Grad-Sportplattform vollzogen hat, mit welchen Formaten und Inhalten der Sender weiter stark an Reichweite gewinnt und mit welchen innovativen Branded Content Ansätzen und Partnerschaften die aufgebaute Reichweite konsequent monetarisiert wird. Um was geht's und was lernst du: Warum hat SPORT1 die Digitalabteilung umstrukturiert und wie ist die neue Abteilung “New Platforms” jetzt aufgestellt (10:00) Mit welchen neuen Plattformen beschäftigt sich SPORT1 (12:10) Was kann man von asiatischen Social Media Plattformen lernen (13:36) Was macht SPORT1 gegen sinkende Reichweite auf Facebook (14:37) Wie geht SPORT1 mit dem schmalen Grat zwischen Content und Clickbait um (17:16) Welche Sportarten werden am meisten geschaut (19:16) Welche Inhalte und Formate funktionieren in Punkto Reichweite, Traffic und Conversion am besten (20:14) Hörerfrage Eric: Wie ändert die Social-Live-Streaming-Strategie das Übertragungsportfolio (21:15) Inwieweit befragt der Sender User, welche Sportarten diese sich wünschen (22:32) Wie werden Instant Articles auf Facebook und AMP-Artikel auf Google genutzt (24:02) Inwieweit wird externer Traffic auf Google eingekauft (27:03) Welche Innovationen hat SPORT1 auf dem Zettel (27:37) Streamt SPORT1 sein Esports Programm auch auf Twitch (29:54) Wie steht der Sender zu Kooperationen mit Influencern und wie sehen diese aus (30:51) Wie sieht eine typische Woche bei Nicola aus (32:48) Nach welchen Kriterien wird entschieden, welche Sportarten ins Programm kommen (37:50) Inwieweit werden Branded Content Formate von der Stange oder individuell verkauft (40:46) Wie entwickelt SPORT1 neue Branded Formate individuell für Kunden (42:51) Was müssen Werbetreibende bei Branded Content Formaten berücksichtigen (44:40) Wie geht SPORT1 beim Pricing Prozess von Content-Angeboten vor (45:56) Inwieweit werden auch Performancebasierte Affiliate Pakete verkauft (47:46) Welche Formate sind rund um die Fußball-WM in Russland geplant (48:49) Welche Innovationen haben Nicola auf der Facebook Entwickler Konferenz F8 begeistert (50:54) 3 Tipps, worauf du beim Erstellen von Branded Content Formaten achten musst (54:51) Du willst deinen eigenen Sport-Podcast starten? Sports Maniac unterstützt dich von der Strategie und Konzeption bis hin zur Produktion und Umsetzung: ▶ Jetzt informieren: sportsmaniac.de/deinpodcast Komm in die Sports Maniac Facebook-Gruppe und tausche dich mit anderen Zuhörern aus! ▶ Jetzt beitreten: sportsmaniac.de/community Shownotes: Shownotes unter: sportsmaniac.de/episode95 Abonniere das Weekly Update: sportsmaniac.de/weekly-update Bewerte den Sports Maniac Podcast: sportsmaniac.de/bewertung Folge Daniel & Sports Maniac in den sozialen Medien: Facebook, Instagram, Twitter SPORT1 Homepage, Daily WM Show Kontakt zu Nicola Kiermeier: Twitter, Facebook, Instagram, LinkedIn, Xing

Today's Commexis Cast discusses Google's latest announcement integrating Google search results with iMessage and other iOS browsers. Plus, Facebook will be giving new "Breaking News" tags to 50 publishers. First, Google search results integration into iMessage and other browsers was announced Monday on their blog. The integration will allow users to search from within iMessage, as well as find local information such as restaurants and the weather from a simple click. Users will also be able to quickly share this information with the person they're messaging, as you can see below. Another new feature allows users to find search results related to articles or pages users are on in any browsers. The .gif below shows this in greater detail. iOS 11 users will also have additional functionality present went using the Google App. Users will be able to "drag and drop to quickly and easily move text, images and links to and from the Google app. If you're reading a great article on the Google app, tap and hold to pick up the link and drag it into iMessage to share with a friend, or into Notes to save for later." If you're interested in using these new features, you'll have to make sure your Google app is up to date, or download if from the app store. Secondly, Facebook will be allowing 50 select publishers to use a "Breaking News" tag on their posts. The tag is only usable once a day, lasting for 6 hours, and can be placed on Instant Articles, mobile and web links, and Facebook Live's. Publishers will also have 5 reserve tags each month should any breaking news happen multiple times during a day. Users will also be able to flag posts they don't believe qualifies as "Breaking News". On average, publishers that used the new tag, such as The Washington Post,  in a test from December 8th to January 14th received a "4% lift in clickthrough rate, 7% lift in Like, 4% lift in Comments, [and a] 11% lift in Shares." For more on Facebook's "Breaking News" tag, check out their blog. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Hent den komplette opsamling. I denne uge handler det mindre om medier og mere om digitale tendenser. Du kan høre om chatbots og A/B-test, som ikke rigtig er i kridthuset i øjeblikket. Det er mobil performance til gengæld, og du kan høre lidt om Instant Articles, AMP og Progressive Web Apps. Du bliver ikke snydt for mit rundown på ugens nyheder om og fra de sociale medier - så der er stadig en del mediesnak :) Tilmeld dig mit nyhedsbrev - så får du hver uge tre gode tips fra interessante og dygtige mennesker. De tips finder du kun i nyhedsbrevet.

Echamos una mirada al 2017 y discutimos sobre cuáles fueron las tendencias en la industria del web que tomaron fuerza y algunas que no. Links del Episodio: La web instantánea: Instant Articles y Páginas AMP Firefox 57: De vuelta al juego. CSS Grid Layout UIzard y la Rebelión de las Máquinas Airbnb AI Prototyping HTTP/2

Today's Commexis Cast discusses Facebook instant articles abandonment by nearly half of the original publishers who adopted the program. Why did they leave? How successful are instant articles, really? The Columbia Journalism Review published a study by Pete Brown at the Tow Research Center for Digital Journalism which found 38 of the original 72 adopters of the Facebook Instant Article program in May and October 2015 had not posted an instant article over a 12 hour span on January 17, 2018 (chart below). Chart via Pete Brown of Tow Center for Digital Journalism published on the Columbia Journalism Review. While not entirely indicative of instant articles' lack of use by platforms, this snapshot does argue a point that if instant articles were as important to these brands, one could expect at least one posting within a 12 hour our time period. In addition, the study found that, "[o]f the 2,308 links analyzed, 1,491 (around two-thirds) went to a publisher's homepage, leaving 817 as Instant Articles." Chart via Pete Brown of Tow Center for Digital Journalism published on the Columbia Journalism Review. Matt and Phillip discuss the reasons behind the push towards more referral traffic on Facebook pages compared to instant article postings, especially for brands with subscription services, as well as the reasons some publishers seem to be all in on instant articles. Speaking of referral traffic, Digiday's Max Willens writes about Flipboard's success in giving publishers on the mobile reading platform just that. One passage in particular caught Phillip's eye: "Mobile referral traffic from Flipboard is up over 350 percent since May, according to Parsely, albeit from a small base compared to Google and Facebook. Google and Facebook still dominate mobile referral traffic by a big margin, and Flipboard is a distant fourth after Twitter, according to Parsely." While not a direct competitor of the large social media platforms, boasting "a monthly active user base of 100 million, less than 5 percent of Facebook's 2.1 billion", Flipboard may be able to offer users the tailored news aggregation they want without all of the additional commentary offered by family and friends on other social media platforms. Today's cast: Phillip Brooks (Commexis Lead Strategist) and Matthew McGrorty (Commexis Videographer/Podcaster). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

Facebooks leder for strategiske mediepartnerskap om fremtiden til Instant Articles. Trondheim24 satser på nettvarder. Schibsted ute med ny fremtidsrapport. VG har sluppet Peil og popstjerner starter nytt bloggnettverk.Mediehusene var litt skeptiske til Facebook Instant Articles for ett år siden. De er ikke mindre skeptiske nå. Verken til Facebook eller Instant Articles. Nettavisen satset tidlig, men innrømmet at det ikke ga de resultatene de hadde håpet på.Så sent som i april 2017, vurderte de til og med om de skulle avslutte det hele. Nå har derimot "pipa fått en annen lyd". John Severinson er Facebooks leder for strategiske mediepartnerskap. Vi tok praten med han for å høre mer om hvilke planer Facebook har for Instant Articles fremover, og om de har det som skal til for at det skal bli den suksessen de selv håper på. Nytt liv i nettvardeneTrondheim24 har lansert en tilbuds-app som tar i bruk beacons. Bedre kjent på norsk som nettvarder. Etter stor interesse knyttet til disse blåtann-produktene i 2015 har det vært stille. Vi hadde for eksempel Kjartan Slette fra Unacast på besøk i episode 30, og det var store forventninger til hvordan nettopp mediehusene ville utnytte markedsmulighetene som nettvardene muliggjorde. To år senere er det den ferske Trondheim24-avisen som re-lanserer nettvardene med Superdeal24.Har du peil?Schibsted publiserte nylig den fjerde utgaven av deres fremtidsrapport - Schibsted Future Report 2018. Et fornuftig grep for å posisjonere seg som en innovativ og fremoverlent organisasjon. Rapporten er selvsagt preget av at det er Schibsted som har gitt den ut. Det er ikke mange lovord å finne om Google og Facebook. I tillegg har VG lansert Peil. En nyhetsapp for unge. Og derfor designet som en slags Snapchat-for-nyheter. God start, men ikke perfekt. Ennå.I sosiale medier siden sist ser vi nærmere på:Kinesiske Tencent større enn FacebookPopstjerner og milliardær-arvinger starter nytt bloggnettverkSosiale medier misbrukt for å påvirke valg i 18 land det siste åretInstagram ruller nå ut delte direktesendinger globaltTakk for at du lytter på MediaPuls.Har du forslag til temaer og saker vi bør ta opp i MediaPuls, kan du komme med de via vår åpne sendedisposisjon på http://bit.ly/MediaInnspill. Eventuelt sender du oss en epost til enten hpnhansen (a) gmail dott com, eller marius (a) heltdigital dott no.Du finner Hans-Petter og Marius på http://HansPetter.info og http://Helt.Digital. Vi hadde satt stor pris på om du vil abonnere og rate oss på iTunes. Alle episoder legges ut fortløpende med lenker til alt vi har snakket om på http://Mediapuls.no. See acast.com/privacy for privacy and opt-out information.

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn't quite settled. LinkedIn has a huge opportunity with original content but might not take it and the latest blogging research says that longer posts are better. Rants and raves include the power of audience and another Mumbrella post. This week's TOM example: Lloyd's List. QUICK HITS     Content Marketing Love Letterhttp://contentmarketinginstitute.com/2017/10/content-marketing-letter/ Michael Wolf. - The Future Of Advertisinghttps://www.mediapost.com/publications/article/309107/michael-wolf-the-future-of-advertising.html?edition=105806 LinkedIn Considering Push Into Original Contenthttp://www.businessinsider.com/linkedin-is-considering-a-push-into-original-content-2017-10 IN DEPTH Orbit Media Releases Their 4th Annual Blogging Statistics https://www.orbitmedia.com/blog/blogging-statistics/ Facebook Testing Subscriptions In Support of Instant Articles https://media.fb.com/2017/10/19/testing-subscriptions-support-in-instant-articles/ https://thenextweb.com/facebook/2017/10/20/facebook-is-bringing-paywalls-to-instant-articles-on-mobile/ SHOW SPONSOR - STORYBLOCKS Go to http://storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149.  RANTS AND RAVES http://www.minonline.com/legacy-media-puts-an-intense-new-focus-on-audiences/ http://www.marketingcharts.com/industries/business-to-business-80816 https://mumbrella.com.au/looks-like-content-is-no-longer-king-480047 TOMLloyd's coffee shop.  London.  1686.   https://lloydslist.maritimeintelligence.informa.com/

On me demande souvent une liste d’extensions à installer sur un blog Wordpress. A question simple, réponse compliquée. J’ai donc fait un plongeon dans l’interface de mon blog de mec (https://www.monblogdemec.fr) pour regarder ceux que j’utilise le plus. Voici une large revue avec ceux pour la sécurité, ceux pour améliorer le partage, ceux qui sont pratiques et ceux qui sont liés à des contenus spécifiques notamment pour le partage de recettes de cuisine ou de vidéos. Bonne écoute !Le blog de Thibaud : https://www.thibaudd.beTous les plugins mentionnés :- Thème Genesis sur StudioPress : https://www.studiopress.com- Jetpack : https://jetpack.com- CookBook : https://cookbookplugin.com- WP-Rocket : https://wp-rocket.me- Ninja Forms : https://ninjaforms.com- Social Warfare (version Pro) : https://warfareplugins.com/?ref=2044- Contact Forms 7 : https://fr.wordpress.org/plugins/contact-form-7/- Disable XML-RPC : https://fr.wordpress.org/plugins/disable-xml-rpc/- Instant Articles for WP : https://fr.wordpress.org/plugins/fb-instant-articles/- Yuzo Related Posts : https://fr.wordpress.org/plugins/fb-instant-articles/- Loginizer : https://fr.wordpress.org/plugins/loginizer/- Featured Video Plus : https://fr.wordpress.org/plugins/featured-video-plus/- Google Analyticator : https://fr.wordpress.org/plugins/google-analyticator/- Instagram Feed : https://fr.wordpress.org/plugins/instagram-feed/- Pretty Links : https://fr.wordpress.org/plugins/pretty-link/- Redirection : https://fr.wordpress.org/plugins/redirection/- Widget CSS Classes : https://fr.wordpress.org/plugins/widget-css-classes/- Yoast SEO : https://fr.wordpress.org/plugins/wordpress-seo/- Broken Link Checker : https://fr.wordpress.org/plugins/broken-link-checker/- Loco Translate : https://fr.wordpress.org/plugins/loco-translate/- WooCommerce : https://woocommerce.com- CoSchedule : http://coschedule.com/r/54885----A propos du podcastVotre Coach Web est mon podcast sur la création de contenu pour aider ceux qui veulent s’exprimer sur internet et les réseaux sociaux, développer leur visibilité et en vivre.Tout savoir sur le podcast et poser vos questions : https://www.bertrand-soulier.com/podcastS’abonner au podcast :- sur iTunes : https://itunes.apple.com/fr/podcast/votre-coach-web/id1249494221?mt=2 - sur Google Play Music : https://play.google.com/music/m/I7f4meeenujgugju3b3nxvhdsdi?t=Bertrand_Soulier_-_Votre_coach_web- Ecouter le podcast sur YouTube : http://bertrand.video/podcastNouveauté : je teste Patreon avec une page dédiée au podcast : https://www.patreon.com/bertrandsoulierPour prolonger :- Mon groupe d’entraide et de conseil sur Facebook : https://www.facebook.com/groups/242687639569739/- Ma lettre sur la création de contenu : https://www.getrevue.co/profile/soulierbertrandN’hésitez pas à me poser vos questions sur Facebook, Discord, Instagram ou Twitter avec le hashtag #askbertrand et sur le formulaire : http://bertrand.video/askbertrandSur les réseaux sociaux :- Twitter : http://twitter.com/bertrandsoulier- Facebook : https://www.facebook.com/soulierbertrand- Instagram : http://www.instagram.com/bertrandsoulier- YouTube : http://bertrand.videoMes blogs :- Mon blog tech et pro : http://www.bertrand-soulier.com- Cyberbougnat : http://www.cyberbougnat.net- Mon blog de mec : https://www.monblogdemec.fr

On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore LinkedIn Audience Network with Viveka von Rosen, the Facebook Instant Articles and AMP WordPress Plugin with Leslie Samuel, Facebook Stories on the desktop, and other breaking social media marketing news of the week!   What do you think? Find show notes and share your comments and questions here, or at http://www.socialmediaexaminer.com/talk8

Cotygodniowy videocast publikowany na łamach Sprawny.Marketing, w materiale zawieramy najciekawsze marketingowe newsy z ostatniego tygodnia z naciskiem na praktyczność sugerowanych rozwiązań i treści.

This week Jason, Adam and Usually Dave are setting digitalSoup history as the stars aligned and they were able to gather around a table and record face to face for the first time! Jason travelled to Minnesota and the guys dove into Facebook implementing a paywall feature and Google saying "Don't call it a comeback". They also touch on some great movie news with Pacific Rim:Uprising and Shazam, a YouTube video of Hulk being decapitated and a modified live gameshow quiz. Wrapping up with some gaming news, including the Ataribox and a discussion about photographing the upcoming Solar Eclipse, this live recording is a wild ride up north! Weekly Riddle: If it takes six men six days to dig six holes, how long will it take one man to dig half a hole? Answer at the end of the episode! Facebook to allow paywalled Instant Articles this year Prompted by large publishers complaints you may now have to start paying to read content on Facebook in some instances. Is it time to ditch facebook all together? Pacific Rim: Uprising The reader teaser trailer is out and the movie is set to release February 23rd, 2018. Not much is known about the movie but you can go wrong with giant robots battling monsters! Hulk vs Krato fight video It's epic and shocking! Google Adds a Native Podcast Player...Finally The app will be part of the Google App installed on most Android systems by default and will have some great features to help out the army of podcast listeners on Android! Google Glass is Back But did it ever really leave? Where is it showing up now and has it finally found a completely logical home? Just remember, digitalSoup told you so! Splashtop Personal I have now switched from LogMeIn to Splashtop personal. Not only is it just $17 a year instead of $120 butI can connect to five computers instead of just two. Shazam! will begin filming in early 2018 The boy who became Earth's hero will tell his story with his 2019 release. 8Bitdo SNES30 Pro & NES30 Arcade Stick - Two new Bluetooth controllers with classic Nintendo styling for some retro gaming (or modern) on PC, macOS, Android and Switch. Ataribox Updates Slowly updates are coming out about the mysterious Ataribox console and it seems that now it will be a mix of classic and current content. What that means is your guess.

Die großen Content-Gatekeeper Facebook und Google liefern sich einen intensiven Wettstreit um immer tiefergreifende Kontrolle über die Inhalte auf ihren Plattformen. Was für Facebook ihre “Instant Articles” sind, ist AMP für Google: Ein eigener Standard, den es möglichst weit zu verbreiten gilt und auf den die Konkurrenz kaum Einfluss hat. Viele Onlinemarketer sehen vor allem den Traffic-Vorsprung, den sie sich mit einer schnellen Umsetzung verschaffen können.

This week on The PPC Show, Paul and JD break down the top news and trends in ad tech and digital marketing. In this episode we breakdown Safari's blocking third-party ad trackers, Facebook's Related Articles ads on Instant Articles, Full-screen Canvas Ads, Instagram's direct response ad options within Stories, AdWords removing targeting for airports and universities, and Snapchat's new On-Demand Geofilter ads. Tune in to get caught up on the top headlines! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

All community professionals want to work at organizations where they have the buy-in to deeply invest in community. But many of us don’t. We’re fighting for that buy-in, so the true value of community can be realized. That’s what Denise Law, community editor at The Economist, is doing right now. She recognizes that their onsite community efforts are “in dire need of attention,” and is building a case for it, for those who can’t see the point and are resistant to change. She joins the show to discuss these efforts. Plus: Why Denise doesn’t want to simply close up shop and shift all engagement to third party platforms How social media experiments could help her case What her ideal scenario looks like Our Podcast is Made Possible By… If you enjoy our show, please know that it’s only possible with the generous support of our sponsor: Higher Logic. Big Quotes “One of the reasons [to invest in onsite community] is because we truly believe in the subscription model. There are many publications that have decided to close up shop and forget about comments – it’s too much of an investment on their site – and to devote most of their resources to Facebook, where they’re getting most of their traffic and engagement. That’s not a long-term strategy. It might work for publications who are very reliant on the digital advertising model, which I think is flawed. But as a news organization that’s trying to move in the direction of a subscriptions-driven business, it is really important that we get people to come to our platforms, from social, from newsletters, SEO, wherever, and to stay on our platforms, because that is how we’re going to be able monetize our relationship with them.” -@deniselaw_ “When I hear that publications want to go all in [on the latest social media tool like] Instant Articles or Facebook Live, I’m just like, ‘All right, hold on a second here. What are we trying to achieve? Are we just doing it because everyone else is, or are we doing it because it’s actually helping us to achieve our goal?'” -@deniselaw_ “With regards to internal resistance towards community … I think people tend to associate community with comments. I think that was one of the mistakes I made. I should have focused more on the problem we were trying to solve and reframing the discussion around, ‘How do we create a space, on our platforms, that’s conducive to high quality debate, the type that The Economist is known for?’ But I was so obsessed with trying to fix just how broken our comments system was. Fixed on just comments as the solution when I should have been focusing more on the problem.” -@deniselaw_ “Any time I deal with resistance, my first thing to do is just diagnose why someone is resistant. Typically, they’re resistant to change because they’ve been doing one thing for 20 to 30 years, and now they’re being asked to, say, respond to comments or copy check a social media thing or write a tweet and Facebook post. It’s quite jarring. I always come from that angle. Which is [that] these people have been doing an incredible job, for 20 to 30 years, and change is really scary.” -@deniselaw_ “The goal for us, with community, is not just getting more comments, right? The goal is around improving the quality of comments. Because when you look at a lot of the comments on economist.com, you’re like, ‘Why am I here? I don’t want to have anything to do with this.’ … The kind of environment that I want to be able to create … comes a lot from our letters pages. If you look at the letters pages in The Economist, we curate the best of the letter submissions from our subscriber base. We like to select contributions where people disagree with us. We welcome dissent and disagreement, because the whole point of The Economist is debate. My argument to senior folks is, ‘We don’t nurture that on economist.com, right now.’ We just basically say, ‘Read our content. Good bye. The end. Subscribe.'” -@deniselaw_ “About, I’d say, a decade ago, the primary way for making money for most news publications was through advertising. Essentially, your main client was the chief marketing officers, who would pay money to a publisher to feature an ad whether in print or online, and that was that. … Now as companies, increasingly, want to shift toward subscription-based models, they are realizing, ‘Oh, my goodness, I actually need to care about what my audience and what my subscribers think.’ Previously, it didn’t really matter, as long as the money was coming in from these advertisers, who were paying our bills. We assumed that people were reading our content. We assumed that readers were enjoying it, but that wasn’t what was funding the bottom line.” -@deniselaw_ About Denise Law As the head of social media and community at The Economist, Denise Law leads a team of editors and writers in London, New York and Hong Kong, who are responsible for expanding the publication’s readership across social and digital channels. Previously, Denise spent five years as a journalist at the Financial Times in London and Hong Kong, where she helped to set up several online news publications focused on China and South East Asia. A native of Toronto, she has lived and worked in London, Hong Kong, Shanghai and Utrecht. Related Links Sponsor: Higher Logic, the community platform for community managers Denise on The Economist The Economist, where Denise is community editor The Financial Times, where Denise was previously a community analyst “Help Us Shape the Future of Comments on economist.com” by Denise Instant Articles, “a new way for any publisher to create fast, interactive articles on Facebook” Facebook Live, the platform’s live streaming video feature Inside The Economist, a Medium publication providing a behind-the-scenes look into the organization Quora session with Idrees Kahloon, data journalist at The Economist Severe Contest, where Denise and others share insights from The Economist’s digital playbook Transcript View transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be grateful if you spread the word. Thank you for listening to Community Signal.

In this week's episode of TheMediaBriefing, we talk to Owain Rich, co-creator of the Trafficked VR experience, about the opportunities and challenges that come with making a VR film. Topics of discussion include the challenges of distribution of VR content, how to create immersive audio, and what form monetisation of VR should take. In the news round-up, Chris and Esther discuss Apple News' appointment of an editor in chief, a plethora of original video plans, and Facebook's sop to publishers over its Instant Articles.

Marcel und Markus sprechen über Facebook Instant Articles und Googles AMP. Wie sinnvoll oder unsinnig sind diese Initiativen für Onlinemedien? Warum gibt es sie überhaupt? Was hat das mit Google News, Apple News und Flipboard zu tun? Und kann etwas konstant sein? (Datei) Links zu den Themen: Mastodon ist gnu social kompatibel: Gnu Social Der...

Facebooks tjänst "Instant Articles" symboliseras av en blixt och rullades under stora former ut, i samarbete med flera av världens största publicister. Men slog den ned med samma kraft och styrka som logotypen den symboliseras av? Mediepodden pratar igenom Facebooks affärsmodell, nätverkets relation till medier och framförallt resultatet tjänstens användare sett. Dessutom har Mediepodden talat med flera svenska köpare för att se hur tjänsten fungerat på den svenska marknaden. Dessutom spekuleras det i satsningen Wikitribunes slagkraft och nya siffror kring förtroende för medier kontra privatpersoner diskuteras. Partner för podden är Strossle och Meltwater.

Avisene rømmer Facebooks Instant Articles. Google åpner for annonseblokkering, for å blokkere færre annonser. Stadig flere dropper papiravisen, og DAB er krise for P4 og Radio Norge. MediaPuls har kommet til episode 150. Det feires ikke nevneverdig. Mye ble nevnt under Facebook sin F8-konferanse i uke 16. Men ikke Instant Articles. Og det er kanskje ikke så rart. Publisister som tidlig gikk «all in», går «all out». Samtidig stuper Facebook-trafikken. Stadig flere dropper papiravisen, men nordmenn dropper ikke norsk journalistikk. Google har sett seg «lei» på annonseblokkere, og vil blokkere annonsene selv. I alle fall de dårlige. Overgangen til DAB i Bodø har resultert i krisetall for P4 og Radio Norge, mens lokalradioene jubler. Er du virkelig «hva du liker»? Kan noen få likes fortelle Facebook hvem du er, og hvordan du er? Det ser nesten ikke slik ut, skal vi tro Apply Magic Sauce. #Sponsor: EnerWe Communication Conference Enerwe Communication Conferance arrangeres i Lillestrøm 10, mai. Dette... See acast.com/privacy for privacy and opt-out information.

Ecco tutti i link alle news: ➡️ Facebook introduce le Stories anche su Messenger.com: http://snip.ly/kyikp➡️ Skype supporta la traduzione simultanea anche del giapponese: http://snip.ly/mg6jt➡️ Facebook fornisce nuovi strumenti per gli editori all’interno degli Instant Articles: http://snip.ly/l0rch➡️ Il Tribunale di Roma banna definitivamente Uber dall’Italia: http://snip.ly/n63ke

Richie Leahey talks about his experience with Facebook Instant Articles. It takes a lot of dedicated work to get Facebook Instant Articles set up if you do not use one of their supported systems. His game of the week is the second part of the Shovel Knight saga, Plague Knight.

Brian Cristiano shares with Rob Cressy a Facebook hack he figured out regarding automatically publishing Instant Articles via a post on your website. Can Facebook Instant Articles become a legit monetization option for publishers? Is being all in on Facebook is a good thing? In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad): Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy Websites: BOLD Worldwide: www.boldworldwide.com Brian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Facebook: BOLD Worldwide Bacon Sports Cress Media

2017-01-31 Special EnglishThis is Special English. I&`&m Ryan Price in Beijing. Here is the news.China will quadruple its new energy vehicle annual output to 2 million by 2020. A government plan released by the Industry and Information Technology noted that by 2025, at least one in every five cars sold in China will be a new energy model.Last year, China produced 517,000 new energy vehicles. The country has been the world&`&s top seller of such environment-friendly cars since 2015. The cumulative sale has exceeded 1 million.New energy vehicles include battery electric cars, plug-in hybrids, and fuel-cell cars.Last year, three top Chinese electric carmakers sold their models in more than 30 countries and regions around the world.The government will continue to improve policies, boost research and development, invest in charging infrastructure construction, and promote international cooperation to help the sector grow.In terms of charging infrastructure, China built 100,000 public charging poles in 2016, ten times the figure in 2015. A comprehensive charging grid has taken shape in big cities including Beijing, Shanghai, and Shenzhen.China witnessed a boom of electric vehicle investment in the past few years, largely thanks to government&`&s incentives.This is Special English.An oil-electricity hybrid locomotive, the most powerful of its kind, has started in an experiment in extreme cold weather in northeast China.The experiment was conducted in the northern part of the Inner Mongolia Autonomous Region, when the local temperature was minus 40 degrees Celsius.Despite the cold, the temperature in the cab was 25 degrees Celsius. The batteries were 12 degrees Celsius, suitable for operation.The manufacturer says the experiment marked the end of a series of experiments for the hybrid locomotive.In earlier experiments, the locomotive was run under a temperature of minus 30 degrees Celsius in northeast China.Last year, it operated in high temperatures in northwest China&`&s Xinjiang Uygur Autonomous Region.Hybrid locomotives are environment friendly, energy-saving and less noisy. The successful experiments mean that the world&`&s largest-power hybrid locomotive can run in all weather conditions.You&`&re listening to Special English. I&`&m Ryan Price in Beijing. Facebook is launching a journalism project aimed at strengthening its ties with media organizations. The move aims to expand their audiences, come up with new products and generally promote trusted news in today&`&s "post-truth" era.The project is in its early stages and as such, is light on its specifics. But the company envisions Facebook engineers working with news organizations to create new ways of telling stories and novel advertising or subscription models, right from the early stages of development. The company also wants to help promote "news literacy" and support local news.Dave Merrell, lead product manager at The Washington Post, which is among the news organizations working with Facebook, said it is very early in the process but certainly something they are really excited about. He said he worked with Facebook on numerous products over the years, but often were not involved in the product development stage.With "Instant Articles" launched in 2015, Facebook hosts and displays news items directly instead of pointing users to news websites. Such instant stories load faster on Facebook than those on outside links, and Facebook gives participating publishers a cut of the advertising revenue from Instant Articles.This is Special English.The U.S. Homeland Security Department has warned about an unusual cybersecurity flaw for one manufacturer&`&s implantable heart device where it is said it could allow hackers to remotely take control of a person&`&s defibrillator or pacemaker.Information on the security flaw was identified by researchers at MedSec Holdings in reports months ago. It was only formally made public after the manufacturer, St. Jude Medical, made a software repair available earlier this month. MedSec is a cybersecurity research company that focuses on the health-care industry.The government advisory said security patches will be rolled out automatically over months to patients with a device transmitter at home, as long as it is plugged in and connected to the company&`&s network. These transmitters will send heart device data back to medical professionals.You&`&re listening to Special English. I&`&m Ryan Price in Beijing. The first self-sufficient boat powered by only emission-free energy will start a six-year trip around the world in the spring.Energy Observer is a former multi-hull race boat converted into a green vessel equipped with solar panels, wind turbines and a hydrogen fuel cell system. This means that it will be powered by the wind, the sun and self-generated hydrogen.The 5 million euro boat is currently in a shipyard. It will set sail in Paris and make its first of 101 stops across 50 countries as part of a six-year circumnavigation.French environmentalists say the boat will demonstrate that there are many solutions for energetic transition, and all solutions are within nature.Designed in 1983, the boat enjoyed a successful career in open-sea sailing races. The Energy Observer project was conceived in 2015 by skippers, scuba divers and filmmakers.The technology fitted to the 30-meter boat will enable the production of hydrogen through the process of electrolysis. The boat is also equipped with a kite sail. It relies on the diversity of renewable energies. If there is no sun or wind, or at night, it has the option to draw in its hydrogen reservoirs. It will produce this hydrogen in a decarbonized manner through electrolysis of the sea water.This is Special English.Children with a genetic risk for obesity respond more strongly to fast food television advertising in a brain region associated with the reward processing. That&`&s according to a new study that may help understand why some children are more likely to over-eat unhealthy foods.The study is the first-of-its kind to examine how a key obesity gene influences brain response to food advertisements and other cues to eat. The gene is known as the fat-mass and obesity-associated, FTO, gene.The research was carried out by a team at the Dartmouth College, and the findings were published in the U.S. journal Proceeding of the National Academy of Sciences.In the study, 78 children, aged 9 to 12, watched a children&`&s television show in an magnetic resonance imaging scanner.To simulate the experience of watching television from home, the show included 12 minutes of commercial breaks, half were advertisements for fast food and the other half for non-food items.Children were also evaluated on their genetic risk for obesity based on the FTO gene, which strongly predicts obesity across the lifespan.The study found that the part of the brain which is commonly associated with reward craving is physically larger in children with the obesity-risk FTO genotype, compared to genetically low-risk children. In addition, this part of the brain also showed a stronger craving response to the food commercials in these children.You&`&re listening to Special English. I&`&m Ryan Price in Beijing. You can access the program by logging on to newsplusradio.cn. You can also find us on our Apple Podcast. If you have any comments or suggestions, please let us know by e-mailing us at mansuyingyu@cri.com.cn. That&`&s mansuyingyu@cri.com.cn. Now the news continues.Lethal overdoses on prescription painkillers in Australia have almost doubled in ten years. A new study published by Melbourne&`&s Penington Institute revealed that opioid-based painkillers were responsible for 71 per cent of all drug-related deaths in Australia in 2014.It also found that the use of opioid-based painkillers in Australia quadrupled between 2004 and 2014.The study shows that Australians aged 30-59 represented 78 per cent of all painkiller overdose deaths in the country.These figures have challenged the conventional wisdom that it is young urban people who are most at risk of dying of overdose in Australia.The study says it is now time for significant investments to be made to reduce the human toll from accidental overdose.Researchers said comprehensive investments have been made to reduce the road toll, and there should be similar level of investment being made into overdose prevention and awareness.Painkiller-related deaths were particularly prominent in rural areas, with 5 deaths per 100,000 people being attributed to painkiller overdoses in 2014. The figure marked an 83 per cent increase from the 3 deaths per 100,000 people recorded in 2004. This is Special English.A new study has found that urban sprawl is kicking one group of songbirds, called "avoiders", out of their territory, forcing divorce and stunting their ability to find new mates.The findings were the results of a 10 year research by John Marzluff, a professor of wildlife science in the University of Washington.Marzluff and his team monitored hundreds of individually marked songbirds from six common species found in suburbs of Seattle. The researchers tracked bird activity in different types of landscapes. Bands were placed around the birds&`& legs, and sightings of mated pairs and nest locations were mapped. The researchers were able to tell when a bird relocated, broke up from its mate or stayed put year to year.Avoider birds are species that are known to decline in response to urbanization, when forested areas are removed for developments. Monogamous birds will "divorce" their mate and move to a new territory if they have a reason to. When forced to move, the avoiders largely failed to reproduce again for at least one year after relocating. The whole transition to a new home and often a new partner might cause a bird to lose half of its breeding years.You&`&re listening to Special English. I&`&m Ryan Price in Beijing.Northwest China&`&s tourist city Xi&`&an is to appoint "toilet chiefs" this year, in an effort to improve services.The tourism bureau said the move aims to make all public toilets and those in restaurants and entertainment venues meet national standards, in terms of space and sanitation. All public toilets will also be free of charge.Xi&`&an is one the most popular tourist destinations in China. The city is planning to have private enterprises and individuals to run the toilets, which are currently under municipal administration.Toilet management will become part of the assessment for any tourist attractions and restaurants.China is in the middle of a three-year "toilet revolution", which includes building 35,000 new toilets across the country and renovating another 25,000 by the end of the year. This is Special English.China has a total of 700 million 4G mobile users, and the Ministry of Science and Technology says 5G commercial operations will be launched in 2020.The Ministry of Science and Technology said the 4G industrial chain has taken shape in China, with strengthened research and development capabilities.Wen said the ministry will promote the formation of a global unified 5G standard and push forward the use and innovation of 5G-based mobile Internet and the Internet of Things to lay a foundation for 5G commercial operations in 2020. This is Special English.More than 72,000 companies were offering language and translation services across China at the end of 2015.Among them, around 7,400 specialized in the field.According to a report on the development of China&`&s language service industry, the sector generated an output worth 280 billion yuan, roughly 41 billion U.S. dollars, in 2015.Experts say the development of information technology has presented brand new and huge opportunities for growth of language services.（全文见周日微信。）

You may have noticed something different about the content businesses provide on Facebook lately: instant articles. That’s right, friends. It’s now possible to publish full-length articles and blogs that customers can read without leaving Facebook. Why have major news outlets and publishers agreed to move their content to- and keep their audiences on- Facebook? Should […] The post MBA669 Should You Be Using Facebook’s New Instant Articles? appeared first on The $100 MBA.

As Facebook's latest innovation - Instant Articles - gets underway, we discuss the pros and cons for Facebook, news organisations and the public. Could this innovation be a plan to take over the news business or a way for publishers and broadcasters to reach a larger potential audience more quickly? Question: When is Australia part of Europe? Answer: When it comes to Eurovision. This year there'll be an Australian entry in the competition. Ingrid Deltenre, Director General of the European Broadcasting Union tell us why - and which other non-European country she'd like to have on next year.And why UKTV's family of channels is so profitable - could it be all these Top Gear repeats? Presenter: Steve Hewlett. Producer: Paul Waters.

This week we're joined by special guest Jeff Veen. Jeff founded Typekit, which was acquired by Adobe in 2011. He recently stepped down from his position at Adobe to join True Ventures as a Design Partner. In this episode, Jeff shares what he's learned about the importance of design and performance, we talk about why slow page load speeds are a big problem for content providers, what Facebook is trying to accomplish with Instant Articles, and so much more. We are sponsored this week by Velocity Conference. Learn from web performance and DevOps experts, and network with developers and operations engineers in beautiful Santa Clara, CA, May 27-29, 2015. Use coupon code “20path” for 20% off your ticket! Show Links: Facebook Instant Articles Jason Grigsby's tweet about Instant Articles Jeff Veen Follow Jeff on Twitter Typekit True Ventures The Art and Science of Web Design

In this episode of the Roundtable, I'm joined by Shel Holtz, principal of Holtz Communication + Technology and co-founder of the FIR Podcast Network, home of the Roundtable, to discuss three topics: Facebook's Instant Articles and their potential impact on the news business Twitter's elevation of its Chief Financial Officer to head marketing in the wake of disappointing earnings The prospects for live video streaming apps like Meerkat and Periscope Continue Reading → The post 2015.03: Instant Articles, CFOs leading marketing, streaming video apps appeared first on FIR Podcast Network.

Many of us have opened news articles through Facebook's app, and know it can sometimes take a while for the article to load on the mobile web. Well, Facebook is launching an instant articles feature, which allows stories to load more quickly on Facebook's app. Casey Newton is the Silicon Valley Editor at tech news site The Verge and he joins us with details on this new feature.

On this week's episode of The Mandatory Sampson Podcast, Chris and Joey host the show in Andy's absence, and discuss a variety of topics including the New York Rangers' improbable Game 7 second round victory, Seymour Hersh's blockbuster essay “The Killing Of Osama bin Laden” which unravels the official story we've been told about that event, the National Guard paying NFL teams to feature troops on the Jumbotron at games, an appeals court ruling that NSA bulk phone records collection is illegal, an update on TPP, Chris Christie's enormous concessions bill, Facebook's new Instant Articles feature, and a ridiculous way Homeland Security wants to combat ISIS. Oh, and Joey raps again! All that and more, so check it out! Follow us on Twitter: twitter.com/ManSamp ... twitter.com/A_Lozzi ... twitter.com/JoeyFromJerzey ... twitter.com/StandUpNYLabs Watch this episode in full on DailyMotion: http://dailymotion.com/video/x2qbh9j_msp31-nyr-obl-tpp-nsa-nfl-and-other-stuff-that-doesn-t-have-a-convenient-3-letter-abbreviation_fun Watch live on DailyMotion, Thursdays at 4:00pm: dailymotion.com/video/x2hj1sj_s…y-labs-live_fun Please rate and subscribe on iTunes: itunes.apple.com/us/podcast/manda…id932147356?mt=2 Go to www.StandUpNYLabs.com to listen to all of the other great podcasts on the network.