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Put on your dancing shoes–we've got a special treat for you today! Bethany Tran of the Root Collective walks us through the process of making fair trade shoes, from how the soles are developed to sourcing their materials. She also shares why the company made the switch to pre-orders for their shoes and how they incorporated pre-loved shoes into their overall business model. Finally, Bethany and Elisha highlight challenges facing small fair trade brands in a tough economy and share practical ways customers can support their favorite companies. Visit fairtradela.org/podcast for show notes and exclusive discounts.
My guest this week is Bethany Tran, Founder + CEO of The Root Collective. She is an accidental entrepreneur who believes passionately in the power of business and consumers to change the world and make it a better place. Her mission is to build a better future through retail, and she believes that jobs can change the world. This is Bethany's second time on the show. 5:37 – Bethany 201 Her business is almost 9 years old. The pandemic has caused some struggles, but they made changes to keep their business strong. 8:30 – What makes The Root Collective different? They work with small batch makers in Guatemala. Most people there have a job, but they don't make enough money to put food on the table. Bethany has no background in shoes or product development, but she had experience in marketing. The company launched in 2013. 11:56 – A growing business I was a model for one of Bethany's earliest shoots. It's been a joy to watch the business grow. 14:00 – How the pandemic has affected the company 2020 was supposed to be the year they focused on pop ups. But no one was leaving the house because of the pandemic. One of the killers with being in retail is holding inventory. 23:32 – Ethical fashion continues to grow There's a big movement toward ethical fashion. Consumers are becoming more aware. Women are the most powerful people in the world, because they control 85% of the household budgets. 42:04 – Get to know you Memorable moment from past year? People pouring into her popup shop. Strangest pet peeve? When people misused phrases, like “I could care less” instead of “I couldn't care less.” FEATURED QUOTES People don't want to wait. We're used to Amazon. It's the fast-food mentality. But the slow fashion movement is becoming more popular. We need to slow down. We're going at an insanely fast pace, and it's not good. One of the best pieces of business advice I got was – you have to pick one thing. One of the killers with being in retail is holding inventory. https://therootcollective.com/ Thank you to our partners of the show! Are you looking to clean up your household cleaning products this year? MamaSuds would like to help! The best way is to simply start with one product. Every time you run out of a specific cleaning product, replace it with a non-toxic one. Another tip, purchase a product that has multiple uses. The MamaSuds Collection has many multiple use products (castile soap or the toilet bombs are just a few!). Their blog has lots of great tips and a castile soap recipe that you can print and make a lot of your own effective cleaners! Give them a try at www.mamasuds.com and don't forget to use the coupon code MOLLY for 15% off your order! I'd like to thank our other partner of the show and that's Tradlands. Tradlands is an INCREDIBLE sustainable fashion brand that believes in clothing that you can live in NOW and love forever. Clothing that not only makes you feel like your best self, but also fits in a way that flatters. Their gorgeous dresses, pants, tops, and more are designed to move with you throughout your busy days. Their Nico dress is my dress in a love language —not only does it have sleeves, but also POCKETS and you know how I feel about dresses with pockets. I love how comfortable and stylish each piece - and they come in colors like classic neutrals or vibrant hues. One of the things I love most about Tradlands is their focus on sustainability and creating small batch clothing that lasts… they never over produce what they make and focus on only the highest quality materials. And you know how much I love supporting small businesses, too. Check them out at https://tradlands.com/businesswithpurpose and use the code MOLLY20 for 20% off!
What a treat! Bethany Tran, founder and CEO of The Root Collective, is hanging out with the ladies today to talk about fair trade, working with artisan groups in other countries, and the ups and downs of shoe production. Bethany also shares some exciting Tran family news — IT’S A BOY! She really does do it all! Bethany has generously given ATG listeners $25 off their order with the one-time use code GOODTHINGS. EEK! Laura has the Gaby Flat in mustard and the Lee Boot in merlot (that’s MAROON for our State fans!) — and LOVES THEM both! Join us next week for our final fair trade conversation with Kelsie Kunkle, founder and Co-CEO of Driftless Style.
This is so fun, y’all! Johnna and Laura love sharing their favorite things with you each episode, but this month they are sharing some of their favorite people! Lisa Stolzfus (rhymes with moose, just FYI) is the founder and owner of The Mustard Seed Marketplace and you are going to love her. She’s the most genuine, giving person you’ll ever meet and shares a little insight into her struggle with infertility over the last few years. You do not want to miss this one, friends! Lisa has also given ATG listeners a one-time discount code for you to use through the end of the year to shop her amazing online store, and if you’re near Middlebury, Indiana, you should definitely go check it out in person. Site: www.themustardseedmarketplace.com Code: ALLTHINGSGOOD15 Join us for another fun Focus on Fair Trade episode next week when we hear from Founder and Owner of The Root Collective, Bethany Tran. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
The post How to Feel Like You’re Never Selling Again with Bethany Tran of The Root Collective | Episode #54 appeared first on Rank & File Magazine.
This week listen in as your host, Jen Brazeal, talks with Bethany Tran about her ethically made shoe company, The Root Collective, her journey into entrepreneurship, and the difference you can make with your money. 7 TIPS TO CLEAN OUT YOUR CLOSET (FREE GUIDE): https://jbrazeal.com/cleancloset/ COMMUNITY FACEBOOK GROUP: https://www.facebook.com/groups/theunhurriedlife THE UNHURRIED LIFE SHOWNOTES: https://jbrazeal.com/blog/lifestyle/the-power-of-the-purse/
Bethany and I chat about how her first visit to Guatemala raised up a heart cry in her that followed her around until she finally launched a social enterprise. She shares about the challenges of running a small business that partners with other small businesses. She shares about her personal struggle over comparison during the first few years of The Root Collective and we chat a little about her chickens :) 2:59 Bethany introduces us to The Root Collective. 6:50 Bethany begins sharing her faith journey 14:34 Bethany begins to share about a quarter life crisis she experienced while working for a Fortune 500 company which eventually led to The Root Collective. Lemonade International Home to 60,000 to 100,0000 people, La Limonada is the largest urban slum in Central America. "Non-profits are focusing on education...which is great, but if you educate a kid and there is no job for them after they graduate, nothing has changed...We're approaching things a little bit backwards, when we are talking about poverty alleviation. Why aren't we focusing on jobs?" Definition of Social Entrepreneurship "We need people who love corporate America...but for me it was, this is not where I am supposed to be." Half the Sky bookand documentary. 22:43 "One of the biggest, early mistakes I made was trying to do way too much too soon, because you can't do anything well...but had I not done that we never would have just done shoes." The Root Collective celebrated 5 years in November. 23:50 Bethany begins sharing the process behind the making of The Root Collective (TRC) shoes, Guatemalan artisans, etc. TRC partners with existing small businesses in Guatemala (shoe workshops and weavers). Shoes are designed stateside, then TRC works with Guatemalan businesses for manufacturing. They purchase products outright, so there is no risk to their partners. TRC partners (currently) with: 3 shoe workshops 2-3 weaving cooperatives "Weaving is very cultural for the Mayan culture...The thing that is very interesting about the women we work with is most of them never had the opportunity to go to school. If you are living in a rural Mayan community, you don't speak Spanish. You speak one of...[many] Mayan dialects. So if you don't go to school, you don't learn Spanish. If you don't know Spanish, you can't get a job in the formal economy....The weaving gives them the opportunity to have a trade that is cultural for them. They get to work from home, so they can still take care of their kids. And they get to earn an income which is beyond important." 25:50 Bethany and I discuss work and the value it has in our lives. Our pastor did a sermon series on work and something he said stuck with me. "The first thing God did in the Bible was work. He created. He worked. So we are created in the image of God, which means we were created to work." TRC has a full time in country (Guatemala) manager, Pablo who is employed by TRC. 30:25 Bethany shares about her attic being TRC's warehouse :) Still Being Molly 33:20 Bethany discusses why it is so important for women to have a job. "In a lot of these communities women are not valued, but when they have a job, all of a sudden...it makes them more valuable, it makes them more respected." Bethany and I are both Enneagram one's. Bethany shares about the struggle with perfection and comparison during the first 4.5 years of the business. She speaks of it being like hell. Referring her dark night of the soul experience: "It took me a year and a half to climb out of that. I almost sold the business last year, because it had gotten to that point of (Also, it was coming to the point of it is my business or my marriage. Nobody really talks about how much impact having a business is has on your marriage, but it is extreme if you allow it to be and we had allowed it to be. Mostly me.), so the growth in the last six months was me number one, coming out of that. Two (this always sounds really terrible, but you need to understand what I am saying), I stopped caring so much. I had to stop caring so much about what everybody else was doing. I had to stop caring about how quickly the business was growing. I had to stop caring so much about all the production problems we were having." 39:09 "I also realized I don't want to be a household name....When people ask me what I want for it, the way I explain it now is, 'I want to be a cult brand'." "What a cult brand is basically, you are a little underground, not everybody knows who you are, but the people who do are hard core." 40:13 "My big thing is I am nobody special. I had no contacts, at all. It is the living proof that anyone can do this. Period. Anyone can do this, so if I can grow a business that is going to inspire other people who see a problem that Jesus is knocking on the door going, 'Um, hey, you wanna come out here and do something about this?' If I can do it, literally anybody can...That's what I want for it. I want to be able to have a manageable business that other people can look at and say, 'If she can do it, I can too'." "Women control 85% of household budgets...You are talking trillions and trillions of dollars are controlled by women. Women literally control the global economy." Hebrew word Karash has two meanings: to work; to labor to be still or to be silent "Do everything you can and then, BE STILL." Join The Root Collective's Insider group on Facebook for new products, discounts, sales, and sneak peeks. www.graceenoughpodcast.com IG: @graceenoughpodcast_amber
Welcome back to the podcast all of you wonderful listeners! Today we have a great show in store for you, one that is less about how you make money and more about how you spend it. We know that most of us quite like doing that! Bethany Tran of The Root Collective is here to tell us all about how to spend your money in more positive ways to create a better world around you. She is a problem solver and entrepreneur who started the company to help serve struggling communities through job creation. She actually left a stable job to pursue this work and we applaud her for that. She explains The Root Collective’s business model as well as giving some general ideas and information on wiser ways to spend your bucks! Essentially, this episode is all about how we as women can spend our money in better ways and make a conscious impact on the economy and communities. Bethany has lots of ideas for how to implement these ideas and changes at a reasonable speed and we are pretty sure that after this episode you are going to want to buy some boots from her shop. You have been warned! She talks about branding, community, sustainability, and we ask her why she has the best hair in the world! Here at TCC we really believe that women rule the world and we need to step into the role as much as we can! Thank you for listening! Please subscribe, rate and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes go to thestrategyhour.com. To download the transcript of this episode head to: thestrategyhour.com.
We know you are looking for meaningful gifts this time of year and so we want to introduce you to some sisters who will not only help you find beautiful, handcrafted items, they will also allow you to be a world changer for good right where you are. This episode features two women who are using retail as a way to employ others and then giving us the chance to partner with them by creating a market for these items that we can participate in. Bethany Tran is the founder of The Root Collective, a custom shoe company with shoes made in Guatemala. Her travels five years ago led her to the slums in Guatemala City. Bethany knew people there needed jobs and wished someone would do something about creating them. She realized her passion for this issue was part of God's prompting to use her connections and talent to create a marketplace in the U.S. for Guatemalan made shoes. Sabrina Dorman-Andrew was working fulltime and parenting her two three-year old daughters when her husband heard a woman at their church speak about sex trafficking in Uganda. Sabrina's efforts to sell Ugandan-made beads to support women leaving the sex trade opened her eyes to the world of trafficking. She now has two storefronts and an online store that carry fair trade products and products made by women at risk of being trafficked. From buying her first building (a story you shouldn't miss) to her new connections in Maldova, Sabrina continues to be surprised at God's provision and faithful leading. If you want a little inspiration this holiday season, this is the episode for you. And if you want some tips on where to shop you came to the right place too.
Bethany Tran shares her story of leaving corporate America to start The Root Collective to help women escape the cycle of poverty.
After an inner calling to visit the slum in Guatemala, Bethany Tran decided to quit her safe and well paying job at Comcast to start the Root Collective. Today she helps employ people and bring empowerment to individuals and communities in poor parts of Guatemala and the work has brought miracles already. In this chat with me we talk about how crazy it can seem to follow a gut feeling that makes so sense, how women (even in America) often don’t understand that they are the ones who hold the key to change, and what being an empowered and conscious consumer really looks like. If you wish you had more power to change the world, this episode just might change your perception of what that power really is. Get ready to feel optimistic an uplifted, this is how you change the world.Website: www.therootcollective.comInstagram: @therootcollectiveStay connected, say hi!Website: www.heychange.netIG: @HeyChange_PodcastHost: @AnneThereseBengtsson See acast.com/privacy for privacy and opt-out information.
It's time to go shopping! In this episode, we talk to Bethany Tran, founder and owner of The Root Collective. The RC has a great ethical list on their website. So, we asked Bethany to come on to tell us all the brands we need to know about to start shopping ethically. You know I love anyone who talks about addressing poverty alleviation through creating jobs and shopping! Bethany brings light to the amazing power women, who control 85% of household spending, have in our daily spending decisions. Check out our website for a list of brands mentioned. www.cultivated.fashion
Live Different Podcast: Business | Travel | Health | Performance
Bethany Tran is the founder of The Root Collective and Weft + Warp Brand Strategy. Bethany is a social entrepreneur who is trying to make the world a better place with a business that matters. The Root Collective is changing the world for the better by offering handmade shoes that provide jobs for people that need them. Bethany is a passionate communicator and believes firmly that business can (and should) be used to change the world. When she's not running her two businesses, she can be found reading fluff fiction, making kombucha, and snuggling with any dog she can get her hands on. She lives in Raleigh, NC with her husband, two resident dogs, 11 chickens, and has a steady stream of foster pups at any given time. Our episode today is all about travel, running a business when you have no idea what you are doing, and figuring things out as you go. We discuss how essential curiosity is, ways to manage expectations (including your own), and looking at the world’s largest problems as the greatest opportunities. Bethany leaves listeners with this advice: “There are so many problems that need solving. If you see something that needs solving, and no one else is doing it, it’s on you and that’s a really good thing. Fear is an absolute liar. Tell fear to shut up.” Get the full shownotes on the Under30Experiences Blog.
In this episode of the Business with Purpose podcast, Molly sits down with Bethany Tran of The Root Collective, an ethical shoe and apparel brand with a mission to “Create a Culture of Kindness” around the world. Connect with Bethany & The Root Collective online: Twitter: https://twitter.com/ihearttrc Twitter: https://twitter.com/bethanyltran Facebook: https://www.facebook.com/TheRootCollective/ Instagram: http://www.instagram.com/therootcollective Instagram: http://instagram.com/bethanyltran Subscribe to the podcast: Subscribe on iTunes ... Read More about EP 3: Bethany Tran – The Root Collective
Socielle Stories - The inspirational social enterprise podcast
In this episode we speak to Bethany Tran Founder and CEO of The Root Collective. This is an inspiring and heart warming story about why Bethany started her business with a story that will bring a tear to your eye. The Root Collective is a stylish footwear collection made in Guatemala from a team who help establish and support their local at-risk communities. You can shop The Root Collective online at Socielle or see more via: therootcollective.com Download the ethical shopping guide via therootcollective.com Follow The Root Collective on Instagram and Facebook.
We all know the power of the spoken word, but have you given much thought to the power of the written word? For some, the urge to write is as natural as breathing, while others would rather do ANYTHING else. If you’ve ever tried to write, then you know emotions that range from pure, pulling-your-hair-out frustration to unparalleled satisfaction and joy. If you’re a reader, then you know the magical emotions evoked by written words as you’ve connected with an author or carefully crafted characters that can become as dear as family. My two guests today are founders of The Inky Path, a writing and creativity community. It’s a supportive and cozy online space where writers--and those deeply in love with writing--can gather to develop and deepen their writing practice and connect with other creative souls. Jena Schwartz is a poet, writer, and writing group facilitator. Her cohort is Cigdem Kobu, a writer, awarded literary translator, digital publisher, and teacher. Let’s discover more about the wonderful world of writing with these two! What you’ll hear in this episode: Creativity has its challenges, such as being overwhelmed by too many ideas and the “paralysis of perfection.” Another BIG challenge is realizing that creativity can be woven into every part of your day. Cigdem has learned to give herself permission to make mistakes. Jena promotes creativity in her “real life” by writing poems on her phone at scattered moments throughout her busy day as a mother. Another obstacle to writing is vulnerability. Our writers explain how to handle this fear. Writing, even if it’s private journal-writing, is a way of learning about and “locating” yourself. Many have a fear of writing because there is resistance to the stillness that it brings. How do I START writing? Cigdem suggests using a notebook and pen and “letting it flow.” Jena suggests setting a timer, choosing a point of entry, and writing without editing. Telling our stories maps our lives and gives witness and words to our lives. Telling our stories affirms our humanity and has healing potential in our world. Jena explains that writing is a solitary act that can connect people with compassion, community, safety, and support. Cigdem is a self-described “introvert who craves community,” but finds enrichment and fulfillment in her writing community. Also in this episode, as part of Alana’s Guide to Magical Living, we meet Bethany Tran, the CEO and Chief Designer at The Root Collective. They are a Certified B Corporation offering handmade shoes that change lives in poor villages in Guatemala. Find their website in our Resources section below! Resources: www.inkypath.com (Find writing prompts, classes, writers’ community, courses, an upcoming online magazine, and MORE!) www.jenaschwartz.com www.peacefultriumphs.com www.therootcollective.com (Find the free e-book, Your Ethical Journey: Seven Steps to Changing Lives with your Purchases.)
Today I'm talking to Bethany Tran, Founder and CEO of The RootCollective, about ethical fashion. That phrase has been popping upmore and more lately, so Bethany breaks it down for us. Changingall of our purchasing habits can be overwhelming, so Bethany sharesways we can all make little changes that add up to big improvementsto the lives of factory workers around the world. We can't doeverything, but we can all do something. If we can make the world alittle better, and then teach our children to do the same, imaginehow different the world will look for our grandchildren and thosewho follow.
Ethical shopping is a passion of mine. Shoes are a passion, as well. Who new the two would marry together so beautifully? Bethany Tran founded The Root Collective, footwear that is not only super cute, but also creates jobs for so many faced with gang life and extreme poverty. Listen to Bethany tell her story. […]
What if, instead of finding the best bargain on Black Friday, you made a commitment to support a living wage for artisans all around the world? In this episode, I talk about some of my favorite companies supporting fair trade and invite Tori Rask of Noonday Collection and Bethany Tran of The Root Collective to […]