The Strategy Hour Podcast: Online Business | Blogging | Productivity - with Think Creative Collective

What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I'm talking with Elfried Samba, the marketing mastermind behind Gymshark's rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald's, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities, Elfried knows exactly how to leverage community-driven marketing for explosive growth.   In this episode, he's sharing the exact strategies he used to scale Gymshark's global community and breaks them down in a super actionable way so that you can apply them immediately to your brand, or even your personal brand, no matter your brand's size or budget. Whether you're just starting out or looking to deepen your audience relationships, Elfried's advice is super pure gold. Buckle up, you're about to get a front row seat to how a billion-pound companies build community from the inside out. I hope you're paying attention!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Building Gymshark: Online Social Community Then Versus Now [0:02:07]   The Secrets That Helped Gymshark Scale Without The Budget of a Bigger Brand. [0:10:56]  What's Truly Behind Community-Led Growth in Every Industry. [0:18:43]  Why You Shouldn't Always Give The People What They Want. [0:25:30]  A Totally Different Approach to Your Personal Brand's Social Media. [0:38:21]  Our Advertiser FreshBooks⁠⁠⁠    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm trying a whole new format, and I cannot wait for you to listen to this one! It's part life coaching, part podcast strategy, and I'm dishing the tea on pretty much everything I think about when it comes to having a successful podcast!  Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I'm giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you're podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one!  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55]   The Big Dream Behind Azara's Business & the People She Wants to Reach. [0:05:49]  My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39]  Top Tips for Crafting Compelling Episodes. [0:19:37]  Building Visibility & Audience Growth. [0:25:46]  How to Get the Most Out of Titles & Descriptions. [0:33:56]  Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36]  How to Use LinkedIn as a Podcast Marketing Platform [0:51:25]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months   Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

You don't have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you're doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she's making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she's giving away all her best secrets, so let's dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights Visibility on Purpose: The Origin Story [0:00:53]   Why You Don't Have to be Famous to Be Featured. [0:04:29]  How to Find Where You Want to be Featured. [0:07:38]  The One Thing Most People Get Wrong About Pitching. [0:11:16]  What You Need to Do Before You Even Start. [0:22:18]  Fighting Overwhelm and Imposter Syndrome. [0:28:17]  How to Know When It's Time to Hire PR Help. [0:38:05]  The First and Simplest Step You Can Take Today. [0:44:24]  Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode is a little bit different. It's a vulnerable, intimate conversation that I just happen to be letting you in on. I'm having my husband Jared on the show today, to talk about something I see more people than you might imagine, navigating. We're talking about what it really looks like to be married to a strong, ambitious woman, but more than that, I hope we can have an honest conversation about confronting cultural norms, redefining roles, and getting honest about the stuff we wish someone else told us sooner! ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights • How Vastly Different Our Lives Look Twelve Years Into Marriage. [0:01:11] • The Ways Jared is Using His Skill Set Today. [0:17:52] • ‘She Works and You Play' and Other Reactions to How Our Lives are Structured [0:21:25] • What the Biggest Challenge We Face at Work Actually Is [0:27:53] • Breaking the Preconceived Notions of What it Means to Work with Your Spouse [0:34:55] • The Real Hardest Part of Reversing Our Roles [0:39:38] • Jared's New Observations From Working With His Wife (Me) [0:45:05] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your business needs to be designed with your bandwidth in mind so that you're capable of doing it in every season! You have other priorities outside of business, and I want to help you design a business with your capacity in mind. I want you to ignore society and other business gurus when they tell you how much bandwidth you need to have for your business, and instead, I want you to design it around you! I think there's a misconception that designing a business around bandwidth limits your capacity for growth, but that's not true – bandwidth can change! Capability doesn't equal sustainability, and while there are always things you can handle doing for a short period of time, sustaining them is tricky. It's so easy to want to say yes to more. I get the appeal, and I also know that you don't have to do everything! Your business is not meant to be something you have to fight, it's meant to be something that supports you and provides you with the flexibility that traditional jobs don't. Throughout this episode, I want you to consider choosing sustainability over survival and say no to hustle culture! Let's dive in.  ⁠⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠   Episode Highlights  How to Intentionally Scale Down for the Season You're In. [0:09:48]   Why More Is Not Always Better. [0:17:28]  Building a Business That Supports Your Greatest Desires. [0:25:27] Our Advertiser FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're feeling stuck, stalled, or just tired of feeling like you're going through the motions, this episode is for you. I've been in a funk for weeks, feeling lost, confused, and frustrated, and everyone was giving me really lame advice. I went on my own discovery journey to figure out what I needed to do to get out of my own funk. It was so much simpler than I realized and if I had this structure from the start, I would have gotten there a lot sooner and felt a lot less frustrated! I'm here for the practical, the tactical, and what you can actually do about it. This episode is part pep talk, part reset strategy, and it's as much for me as it is for you!  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠⁠  Connect with Abagail ⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠  ⁠⁠⁠All the Links!⁠⁠  Episode Highlights The Real Reason You Might Be Feeling Lost or Stuck [0:03:57]   How to Let Go of Self-Judgment and be a Strong Person in your Business [0:11:10]  What it Means to See the Opportunities Instead of Spiralling [0:21:30]  A Reset Ritual to Help You Get Re-Energized and Re-Inspired [0:27:55] Crop-Top Confidence and Where to Find It [0:31:46]  Our Advertiser:⁠ ⁠⁠FreshBooks⁠⁠⁠ – Get 50% Off for 6 Months    Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

When it comes to Instagram, it is so easy to get stuck in the cycle of chasing trends. Today's guest, Michelle Gifford, is here to remind us that sustainable Instagram growth doesn't come from constant performance! It comes from purpose. Michelle is an incredible Instagram strategist behind multiple six and seven-figure brands. She's helped business owners grow their reach, amplify their voice, and drive real results without losing themselves in the algorithm. In this episode, we're talking about what it really means to create content that converts, position you as the expert, and still feels good to make! We get into what's working on Instagram right now, what you should stop doing, and how to reset your strategy if you feel stuck or discouraged! If you want to use Instagram as a true business growth tool, then this episode is for you! ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠ Connect with Abagail⁠⁠ ⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠ ⁠⁠All the Links!⁠⁠ How to Drive Sales on Instagram. [0:04:32]   Some of the Trends That Are Performing [0:13:14]  How to Test Out New Content. [0:16:15]  Overcoming Common ‘Visibility' Fears. [0:26:17] Our Advertiser: ⁠⁠FreshBooks⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Statistics show that 97% of small business owners would say that they have felt really alone and unsupported in their journey. Though we have the opportunity to be more connected than ever, we are also lonelier than ever. If you've built a business, you've probably felt that paradox deeply. Today's guest, Liz Forkin Bohannon, knows that connection isn't just a feel-good value – it's a radical, transformative growth strategy. Liz is passionate about women and girls living in extreme poverty. She spent time connecting with underprivileged women in Uganda and realized how important community is. She's built her business, community, and life around the idea that we're better together, and in this episode, we talk about what it looks like to build something that not only grows but brings people closer.  ⁠⁠Join The Co-op – The Membership for Online Businesses⁠⁠ Connect with Abagail⁠⁠ ⁠⁠ ⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠ ⁠⁠All the Links!⁠⁠ Episode Highlights How to Create Genuine Connection in Business. [0:11:12]   The Power of Consistency and Commitment. [0:25:48]  Two Ways to Find a Like-Minded Community of Business Leaders. [0:40:41] Our Advertiser: ⁠⁠FreshBooks⁠⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Being a creator-first business sounds great in theory, but it can be slow to grow! Today, I'm talking with Jay Clouse, who has been there, built that, and now runs one of the most respected businesses in the creator economy. But, it didn't happen overnight! In this episode, we talk about creating content, building an audience instead of attracting a crowd, and how to create sustainability in an evolving industry.   ⁠Join The Co-op – The Membership for Online Businesses⁠ Connect with Abagail⁠ ⁠ ⁠Instagram⁠⁠ ⁠ ⁠All the Links!⁠ Episode Highlights How Jay Started to Create About Creating [0:02:08]   Consistency: The Key to Creator Science's Success [0:05:55]  Earning Influence Over an Audience Through Trust [0:09:15]  Where You Can Actually Create Real Value Online [0:12:41] The Steady Drumbeat That Will Bring the Right People to You [0:17:50]  Jay's Funding Journey Before Monetizing His Newsletter [0:24:24]  Predictions for the Next Chapter [0:31:57]  Advice for Success in a Changing World [0:37:21] Our Advertiser: ⁠FreshBooks⁠ – Get 50% Off for 6 Months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to thestrategyhour.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What would your summer look like if peace, ease, and cash flow could just exist together? This summer, I'm breaking up with the idea that success requires intensity and redefining what's truly productive! I used to believe that the more I worked, the more successful I would be. But I know that I want to work less. Those things are in direct competition with each other! What if you didn't need to work harder for the next level? What if less effort actually created more results, space, creativity, and more cash flow? I have spent so many summers working in my office and feeling jealous of the people who were outside. I always felt obligated to be ‘in the trenches' because I convinced myself that more work equals more success. And that is so wrong! This summer, I am rewriting those rules and testing what happens when I work less, focus more, and trust that space might be the missing piece between where I am and where I want to be.   Join The Co-op – The Membership for Online Businesses Connect with Abagail Instagram All the Links! You don't need to hustle your way to the next level. If you've been stuck in the mindset that more effort equals more success, this episode will shift your perspective. It's for the version of you craving sunshine, rest, and results—all at once. Let's break the rules and do summer differently. Episode Highlights Why Hustle Isn't Helping [0:02:15] Creating Space for Bigger Results [0:06:42] When Less Becomes More [0:11:03] The Truth About Productivity and Peace [0:14:20] Rewriting the Rules for Summer Success [0:20:18] Our Advertiser:FreshBooks – Get 50% Off for 6 Months Thanks for tuning in! Subscribe, rate, and review The Strategy Hour Podcast on iTunes. For show notes, visit bossproject.com/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

There's so much pressure online to stay relevant, to constantly provide value, to always be on. But what happens when you don't want to perform anymore, when peace starts to feel more urgent than praise? I'm learning how to show up as myself, without the mask, without the metrics, without pretending to be someone I'm not. I'm not hiding, I'm in transition! And I know I'm not the only one feeling this way. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I believe in building a business that fits you, not one that's been handed down like a rulebook written by someone else. If you've built any kind of online business in the past few years, you've probably been told, directly or indirectly, that visibility equals value. But lately, I've been asking: What if I don't follow those rules? Who made them up in the first place? This episode is for the version of you that's tired. The one that keeps wanting to slow down but feels like you're supposed to keep up. I know you still want success, but on your own terms. So let's talk about it! Episode Highlights How Performing Happens [0:03:32] Untangling Your Personality From Your Business [0:07:41] When Peace Becomes More Important Than Praise [0:11:36] What Really Happens When You Stop Performing [0:15:45] How to Stop Performing and Start Thriving [0:23:21] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Ever felt like you're chasing milestones that look great on paper but leave you feeling empty? This episode gives you permission to pause, reset, and redefine what success means to you. Bri Seeley is no stranger to ambition, but she's flipped the script on what it looks like to succeed. As a TEDx speaker, success coach, and award-winning businesswoman, she helps entrepreneurs achieve big, bold goals without burnout. Her signature “Defy” process invites you to ditch the hustle, tune into your truth, and take action from a place of alignment, not anxiety.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we dig into how childhood experiences shape our drive, why stillness is more powerful than hustle, and how to stop outsourcing your self-worth to external results. Bri also breaks down how to live like your future self today (no extra $50K or perfect plan required!), and why small, intentional steps can lead to radical transformation.If you feel stuck on the productivity hamster wheel, this is your nudge to slow down, zoom out, and build success on your terms without overworking or “underliving” in the process. Tune in to start defying the rules that never worked for you in the first place! Episode Highlights Redefining Success & Ambition On Your Own Terms. [0:01:25]  Why Slowing Down Gets You Further Than Striving. [0:06:10] How to Defy Reality & Feel the Future Now. [0:09:05] Small Steps, Big Shifts, Sustainable Momentum. [0:16:35] Breaking Free from the Addiction to Busywork. [0:25:50] Finding Your 20% to Work Less & Align More. [0:29:55] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

I don't know a single person in their 30s and 40s who doesn't want deeper and more meaningful friendships. The last place I expected to get friendship advice was from Mel Robbins' new book, The Let Them Theory. Today, I want to share the unexpected ways this book shifted how I think about making, retaining, and even releasing friendships, especially in the complicated season of adulthood that is your 30s and 40s.  Join The Co-op - The Membership for Online Businesses⁠ Connect with Abagail ⁠Instagram⁠ ⁠All the Links⁠! There is an entire section in this book that talks about adult friendships. So, what is the ‘let them theory' in relation to relationships? It's all about relinquishing control instead of chasing, convincing, or over-managing relationships. It's not about being cold or cutting people off, it's about allowing people to be who they are without letting that affect your worth.  Episode Highlights The Great Scattering and How Friendships Naturally Change. [0:03:40]  How ‘Letting Them', ‘Lets You'. [0:12:35] Fostering New Relationships. [0:18:53] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Your audience isn't addicted to your content. They're addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! People aren't just looking for educational content anymore; they're looking for emotional connections that make them feel something in the moment. Whether it's overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It's time to adapt to these shifts and create content that resonates on a deeper, emotional level. Episode Highlights What is Dopamine? [0:02:26] Do Dopamine Dressing — But Make It Content [0:03:40] Not Everyone Needs To Be Your Ideal Client [0:05:40] Your Life Doesn't Need To Be Interesting (Or Perfect) [0:06:39] Decide Who Should Consume Your Content [0:12:48] Build Your Dopamine Content Closet [0:14:23] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

If you've ever felt overwhelmed by traditional goal-setting, stuck chasing someone else's version of success, or paralyzed by the fear of getting it wrong, this conversation will feel like a breath of fresh air. Joining me is Anne-Laure Le Cunff, an award-winning neuroscientist, entrepreneur, and the founder of Ness Labs, where her insights on lifelong learning, curiosity, and adaptability reach more than 100 000 curious minds every week. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Together, we dive into her new, incredible book, Tiny Experiments, a transformative guide to living a more experimental life, turning uncertainty into curiosity and forging a path of self-discovery one step at a time. Anne-Laure has beautifully captured what so many of us are feeling today about growth, achievement, and navigating a world that's constantly changing. I'm so excited for you to read this one! Episode Highlights Golden Handcuffs: From Working at Google to Reframing Her Goals [0:01:49]  Why Our Approach to Goal-Setting Makes No Sense in a Changing World [0:07:00] What It Might Look Like to Approach Life with an Experimental Mindset [0:10:35] How an Experimental Mindset Might Actually Support the Sustainability of Your Business [0:23:58] Learning in Public: What's Different About Experimenting Together [0:29:05] Designing Your First Tiny Experiment [0:37:12] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

If you don't believe in yourself, who else will? This episode is for everyone! Whether you're a solopreneur, a startup founder, or growing a team of your own, this conversation is full of real-world advice from someone who's lived it and started all over again.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, we are joined by Julie Wainwright, founder and former CEO of The RealReal; a company that she scaled to over a billion dollars in revenue before taking it public. Now she is at it again as the co-founder and CEO of AHARA – a precision nutrition company redefining wellness through science.  Julie has been featured on Forbes' 50 Under 50 alongside names like Kamala Harris and Shonda Rhimes. Julie is a bold and strategic leader who is here to share the lessons no one teaches about running a business. Tune in to hear all about navigating power dynamics, building personal wealth, making strategic exits, and leading companies as a woman in tech.  Episode Highlights Fearlessness in Career Pivots. [0:03:41]  Embracing Being 51% Right and Finding Confidence. [0:12:49] Building Personal Wealth as a Woman. [0:25:31] Our Sponsor: FreshBooks get 50% off for 6 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

We're talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! In today's episode, we're focusing on stories that help you sell your offers and expand your impact. They're the ones that move people to action, help you overcome objections, and grow your community by making your message land. These stories don't just connect with your audience; they convert! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Show People That You Understand Their Challenges [0:01:22] Share Why You Created Your Offer [0:04:22] Connect Over Shared Values [0:08:34] Invite Others to Be Part of Your Vision for the Future [0:12:45] Haters Gonna Hate [0:15:50] Show What's Possible When You Take a Chance [0:19:51] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

I believe storytelling is one of the most powerful tools you have as a marketer. In a recent podcast, I talked about pulling out the kinds of stories that you can use again and again. I want to teach you to write narratives that you can come back to and use in a bunch of different situations. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! These are the stories that are going to help build your brand and make you memorable. We're talking about creating trust and building an emotional connection with you and your business. This is how you build relationships without having a one-on-one conversation. It's all about building a foundation: introducing yourself to a colder audience and reminding your warmer audience how you tick. Episode Highlights What to Include in Your Origin Story [0:02:34]  How to Tell Your Founder Story [0:05:14] Where to Tell Your Why Story [0:09:10] Why Customer Transformation Stories are So Powerful [0:12:27] Learning to Tell Your Story of Failure [0:17:07] Telling Your Credibility Story [0:23:36] Personality-Driven Extras [0:27:32] What Happens When You Share an Idea That Didn't Work [0:32:55]  Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

AI is everywhere. It's an undeniably powerful tool, it's evolving fast, and it's not going away. But even with all that momentum, there are still some things it can't do and some things you should absolutely let it handle for you. It also provokes a lot of different reactions. For some, fear is the first response. Others feel overwhelmed or confused. Maybe you're just tired of the noise! All anyone has talked about for the last two years has been AI, and honestly? I get it. Every one of those reactions is valid. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! But here's what I want to do today: point out what makes you unique, your story, your lived experience, your creative spark, and show you how you can work with AI, not against it. Because it's critically important that business owners learn how to use it, otherwise you're going to be left in the dust. My goal is for you to walk away feeling empowered and clear on how to use AI to save time, spark ideas, and support your business without ever losing what makes your voice special! Episode Highlights What AI Can't Replace: Your Story, Voice & Lived Experience. [0:02:34]  The Power of Emotional Nuance & Creative Intuition. [0:08:04] Using AI to Save Time & Make Money in Your Business. [0:14:12] Collaborating with AI, Not Competing With It. [0:22:13] The Future of AI: From Productivity Partner to Task Execution Tool. [0:23:04] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

There's no shortage of business advice out there, but let's be real, some of it just doesn't work for me. And I'm guessing it's not all going to work for you either! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I've learned the hard way that not all advice is created equal. In today's episode, I'm sharing where I'm intentionally being a rebel; where I'm choosing what actually aligns with my values and giving myself permission to evolve. I hope this episode gives you the spark to do the same. We're going to tackle these, one piece of bad advice at a time, and I'll break down exactly why I'm not following it.  Episode Highlights Why You Shouldn't Do Less to Make More [0:01:05]  You Don't Need a Huge Audience to Make Real Money [0:03:10] What You Should Actually Focus On & Why it Isn't Growing Your Team [0:06:17] How to Stop Glorifying Burnout & Making Ease Seem Like a Failure [0:14:54] Fight Me on This: You Don't Need a Niche! [0:17:04] My Perspective on Where to Place Your Pricing [0:20:41] How to Win with Just One Offer & One Thing You Shouldn't Fear Monetizing [0:25:26] The Permission You Might Not Know You Need [0:32:45] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

If traditional business advice has ever felt like it was made for someone else's brain, you're not imagining it! This episode is all about building systems that truly support how you think, especially if you're an entrepreneur with ADHD or leading a neurodiverse team. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Our guest, Latrice Prater, is a neurodivergent CEO and founder of The Digital Solutions Team. In just a few short years, she's scaled her agency and redefined how women in business approach systems, structure, and success. She shares how her neurodivergence shaped her journey and how you can build a business that works with your brain, not against it. Tune in to discover how to create systems that actually fit the way you work! Episode Highlights Systems for ADHD Needs to be a Thing [0:01:23] Building a System for Your Brain, Business, and Budget [0:04:33] Creating Structure for ADHD [0:08:28] Giving Your Team Autonomy [0:12:59] Find What Works For You [0:14:56] Managing Your Teams [0:25:41] Redefining Success [0:32:38] The ADHD Superpower [0:35:20] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commerce business without spending a single dollar on paid ads? Lindzi Shanks is the co-founder of XO Marshmallow and the world's first gourmet marshmallow cafe. It's a wildly fun online brand with flavors as nostalgic as they are delicious. She is an entrepreneur, strategist, and content genius who knows how to make people fall in love with a product, and she did it all with a $0 marketing budget.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights XO Marshmallow's Rise from $200 in the Bank to a Multi 7-Figure Business [0:01:47]  Building a Viral Brand Without a Marketing Budget [0:05:27] Creating a Shareable Product and Building a Community [0:09:46] The Next Chapter: XO Marshmallow's Plans for Growth [0:23:04] Leveraging the Power of Brand Partnerships Over Press [0:30:47] What's Next for XO Marshmallow and How You Can Go Along for the Journey [0:41:44] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

We've been conditioned to believe that work falls into one of two extremes: either you're grinding non-stop, pushing yourself to exhaustion, or you've mastered the elusive work-life balance. But what if that's a false choice? As a creator, I've realized that some of my work doesn't feel like work at all. It can be play, it can be art, and it can feel deeply satisfying. Yet, there's pressure to justify how we spend our time, as if every choice determines our worth. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In today's episode, I challenge these ideas. What if we stopped obsessing over whether we're working “the right way” and embraced creativity for what it is? Something that brings us joy. How would we show up differently without judgment from others or ourselves? Let's explore how letting go of these pressures can transform the way we work and live! Episode Highlights What if Hustling isn't Always Bad? [0:01:39] Reclaiming Joy in Your Work [0:05:16] Getting Intentional with Your Time [0:12:33] Stop Judging How You Spend Your Time [0:18:51] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

I've always wanted to build a SaaS, but I never wanted to manage a full development team or take on the huge financial gamble of developing something; potentially before you even have users. But the game has changed — so much is different now! With the power of AI, much more is possible without the need to have a huge team to make it happen. For the very first time, I see a future where I can build the kinds of things I've always wanted to build, but without all of the friction that it used to take to make it happen! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! SaaS has always matched my mission of wanting to help people in a very tangible way. Oftentimes, when you're educating people or giving them direction, you don't have a way to help them implement. That's on them! For a lot of years, I've allowed that to be true. The appeal of software is that you get to give people a path to implement and make their lives easier. Not only are you giving them the tools and the strategies that are going to make things better, easier, and faster, you are giving them a tool! I'm finally taking the leap not only to educate but also to provide people with the tools they need to execute beautifully!  Episode Highlights Why Now Is a Better Time than Ever to Start a SaaS Company [0:02:43]  What Has Changed in the World of AI and Why It's Going to Produce Rapid Results [0:11:50] The One Thing I Want Small Business Owners to Know [0:17:36] How What I'm Building Could Work for You [0:20:44] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacrificing quality? Today, we're sitting down with Stephanie Chandler, a leading expert in non-fiction book publishing, to break down exactly how you can make this happen.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why Small Business Owners Should Consider Writing a Book [0:01:18]  How to Write a Non-Fiction Book in 60 Days [0:04:48] What You Need to Do to Make Sure Your Book is Different [0:10:24] Knowing Where to Start When You Have Too Many Ideas [0:14:55] Finding Your Own Unique Voice [0:19:48] How to Choose the Right Tools [0:24:59] Self-publishing Versus Traditional Publishing [0:29:04] Publishing in a Changing World [0:31:47] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Everyone has valuable knowledge that they can pass on to someone. For years, I avoided Evergreen funnels like the plague. But when I finally cracked the code on Evergreen funnels and figured out how to make them work without sacrificing engagement or live connection, it changed everything for me! I was able to get out of the live-launch cycle. And that's exactly what I'm teaching you how to do in Next Level Funnels.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I am helping you build an automated funnel that's going to continue to work for you all the time and show you how to balance that with live marketing so that you can turn it into a sales system that actually converts on autopilot. Let's get into why I avoided Evergreen Funnels for so long and what finally changed my mind!  Episode Highlights The Danger of Focusing on Selling Just for Today. [0:04:54]  The Power of Repetition. [0:15:18] Why Evergreen Funnels Can Be Just as Personal as Live Launches. [0:17:45] The Versatility of Funnels. [0:24:14] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Have you ever set up a funnel and thought, “Great! I'm done here,” only to hear crickets? Or maybe you're stuck in the never-ending cycle of live launching and wondering when you'll finally get some breathing room. In this episode, I break down why real-time and automated funnels aren't competitors—they're actually the ultimate tag team! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! This is exactly what I teach inside Next Level Funnels: how you can balance live launching with evergreen systems so you're not stuck in a constant hustle. But first, I'm going to unpack it for you here. Episode Highlights What Real-Time Marketing Actually Is [0:01:06]  How to Think About Real-Time Marketing Like a Stage Manager [0:08:32] Why It's Essential That Live Marketing is Not the Only Way You Market Yourself [0:10:08] How Live Launching Can Fuel Your Evergreen Funnels [0:16:23] One Question I Need You to Ask Yourself Today [0:20:34] Finding the Balance Between Always On and Automation [0:27:31] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Real success comes from experimentation, not perfection. If you've ever wondered why your business isn't working even when you've done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I am joined by Jess O'Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it's a science experiment. She's here today to help you make data-driven decisions that will actually move the needle!  Episode Highlights How the Education System Creates Overthinkers [0:07:03]  Detaching from the Outcome [0:22:50] Practical Tips for Experimenting in Business [0:34:53] How to Stay Focused on What's Worthwhile [0:42:22] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Keeping up with social media's constant changes can feel overwhelming. Luckily, today's guest is here to help! Taylor Loren, a seasoned content strategist and marketing expert, has spent 15 years leading teams at top brands like Girlboss and Later. Now, she helps small businesses and creators cut through the noise and build sustainable content strategies. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we're diving into what's actually working on Instagram in 2025. Which metrics truly matter for engagement? What should creators and business owners focus on for growth and monetization? Taylor breaks it all down, plus she's busting some of the biggest myths people still believe about Instagram strategy! Episode Highlights The Key to Instagram Growth in 2025 [0:01:23] Leveraging Timely Events to Boost Engagement [0:07:35] What Platform Should You Be On? [0:14:04] Experimenting with Content: What Works Best for Your Audience? [0:23:10] What Brands Are Getting Wrong in 2025 [0:27:24] The Power of Brand Marketing [0:31:46] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Everyone says you need a lead magnet to grow your email list, but how many of those freebie seekers actually buy from you? In this episode, I'm breaking down why traditional freebies fall short, how to create low-ticket entry offers that actually convert, and why keeping your offers open year-round can lead to repeat buyers who move quickly up your value ladder. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! If you're tired of chasing passive subscribers who never take action, it's time to rethink your strategy. I'll show you how to structure lead magnets that build trust, price low-ticket offers that filter for the right customers, and implement a system that moves people from a $29 purchase to a $2,000 program, sometimes in just hours. Ready to attract buyers, not just browsers? Tune in now! Episode Highlights Next Level Funnels [0:00:19] The Problem with Traditional Freebies – And What To Do Instead [0:01:55] Why Keeping Your Offers Open All Year Can Boost Sales [0:04:55] The Power of Paid Leads – For You AND Your Customer [0:06:00] How to Price and Structure a Low-Ticket Offer That Converts [0:07:33] Your Low-Ticket Offer Isn't Meant to Be Your Biggest Moneymaker [0:10:05] Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

So many people build funnels to bring in passive income and wonder why it doesn't sell – that's because they skipped a step! In this episode, I'm going to help you explore the step that so many people miss: the one that is going to guarantee you actual income and talk about the right way to build a funnel. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! The reason most funnels fail has very little to do with the actual product or how well you teach! The truth is, if it hasn't converted in a live launch and you haven't seen that people are responding to your offer, then it's not ready for evergreen. Episode Highlights The Power of Live Launches [0:02:44]  Keeping it Simple [0:04:26] The Importance of Measuring Analytics [0:11:56] While it is possible to have a product out there that makes you money while you sleep, most of the time you need mechanisms out there that help move people through the buying piece of that puzzle – and funnels are a great way to do that! Our Sponsors: FreshBooks get 70% off for 4 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Most people start a YouTube channel from scratch with zero videos, zero audience, and zero watch time, but before I even started my YouTube channel, I had accumulated over 35,000 watch hours! I wouldn't consider myself a YouTuber, and I wasn't posting regularly, but I had an entirely different motivation that gave me a huge leg up. I never set out to grow on YouTube. Instead, my growth was a byproduct of trying to make a difference and support the community I was building. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Today, I break down exactly what went into those watch hours, how I accumulated so many, and how my story might change your approach to launching a YouTube channel. There are so many different ways you can go about doing this, so I'm going to be fully transparent about what worked for me and give you some practical ideas you can try! Episode Highlights The One Thing You Need to Focus on When Creating Content. [0:03:16]  Why Offering Free Content Benefits You in the Long Run. [0:08:16] Leveraging Online Event Recordings on YouTube. [0:13:03] Our Sponsors: FreshBooks get 60% off for 6 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

It has been a whole decade since I started Boss Project. I have built a business, employed many people and taught tens of thousands of entrepreneurs how to build their businesses online. While I'm definitely still exploring my creativity and using that everyday as a content creator, where I'm at today is not at all where I thought I would be! It's not the life I imagined for myself, but it is so much better! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I sat down to think about what's next, I kept coming back to this concept of using excitement as a compass to guide us and help us follow our intuition. In this episode, I'm going to be exploring my future, and how I came to realize what I really want to do more of, which is writing. I hope that as I share my story, I hope it will inspire you to dream bigger for your own future! Episode Highlights The Shower Thought That Sparked My Next Chapter. [0:04:06]  My Huge Vision and Mission for the Future. [0:12:10] New Challenges I'm Taking On in This New Season [0:16:00] What's Really on the Other Side of Hard Work, Hustle and Grind [0:24:17] How You Have Made My Success Possible [0:31:20] Our Sponsors: FreshBooks get 60% off for 6 months TheContractShop get 30% off your first order Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

If you have ever wished that you could afford to travel more, then today's episode is for you! Today, we are joined by Megan Lanford, a woman who cracked the code for traveling for free (or close to free) to tell us exactly how she saves her family $20,000 a year! Megan has always been a huge travel junkie and eventually discovered travel points and she took six vacations that year because of them! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Everyone was asking how she did it so she decided to start a business out of it and help more people travel more affordably. I know my audience is filled with ambitious people who would love to travel more, especially without breaking the bank. The results Megan gets for her clients are absolutely phenomenal! Traveling shouldn't feel impossible and clearly, Megan has found a way to make it possible for everyone. So let's hear how! Episode Highlights The Biggest Myth About Using Credit Cards to Go on Vacation [0:06:20]  How to Select the Right Credit Card(s) [0:09:00] Getting the Points [0:13:37] How You Go About Spending the Points [0:17:21] What to Keep in Mind When Traveling with a Family [0:21:25] The One Thing You Need to Know About the Travel Points World [0:25:45] Our Sponsors: FreshBooks get 60% off for 6 months TheContractShop get 30% off your first order Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Have you tried to make a block schedule work for you but it just hasn't stuck in the past? I know it's changed my life and I can't wait to break it down for you!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There's a lot of research on how much more you're capable of getting done when you're doing similar tasks together. But how do you create a schedule that's flexible enough? Block scheduling breaks up your day into dedicated blocks of time for specific types of tasks or activities. This reduces decision fatigue and stress and saves a ton of time!  Episode Highlights How I Structure My Week with a Block Schedule. [0:03:26]  The Power of Flexibility. [0:23:38] How to Implement a Block Schedule. [0:26:00] Our Sponsors: FreshBooks get 60% off for 6 months Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

There's no such thing as a right or wrong decision, especially in business. Hitting 10 years in business feels so surreal, and I've learned SO much along the way! Today, I share the biggest lessons I've learned over the past decade, the ones I really wish someone had told me when I was starting out. From making tough calls to leaning into my strengths, I've picked up some game-changing insights that have shaped not just my business but my entire life. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! If you've ever felt stuck, second-guessed yourself, or wondered if you're cut out for this whole business thing, trust me, I've been there! I get real about the highs, the lows, and the moments that changed everything for me. I talk about how I stopped obsessing over making the “perfect” choice, why I stopped listening to people who didn't get it, and why celebrating myself had to become a priority. Episode Highlights You're Capable of More Than You Think. [0:02:10]  There's No Such Thing as a Right or Wrong Decision. [0:04:22] Not Everyone's Advice Is Worth Taking. [0:10:27] Lean Into What Comes Naturally. [0:12:36] Sharpen Your Strengths, Not Your Weaknesses. [0:13:41] Hard Seasons Will Come, But You Can Get Through Them. [0:24:27] Feedback Isn't a Personal Attack. [0:26:52] Two Things Can Be True at Once. [0:31:14] No One Will Celebrate You Unless You Celebrate Yourself. [0:38:14] Building a Business Doesn't Have to Be Lonely. [0:42:02] Whether you're building a business, a creative project, or just a life you love, this episode is packed with real talk, honest reflections, and hard-earned lessons to help set you up for something way bigger than you ever imagined. Let's dive in! Our Sponsors: FreshBooks get 60% off for 6 months Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Your knowledge is your currency! For years I feared that what I was doing wasn't real business and I felt like I had to prove myself. I think we feel strange about this because it's unfamiliar, not because it's wrong. The world of traditional business is rapidly changing and you are building an online business at the beginning of the new digital frontier. Of course it's hard to feel like an expert when everything is just beginning.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! When I started teaching online, the old saying, ‘those who can't do, teach' haunted me. It forced me to convince myself that what I was doing wasn't making an impact and it couldn't have been further from the truth! The internet has changed the way people teach and it will continue to change the way people learn. I need to remind you that you are a pioneer – online business is still in its infancy, you are literally shaping the future, and you have the opportunity to do it exactly how you want to.  Episode Highlights The Power of Online Business [0:06:20]  The Philosophy That Will Make You Feel Valuable [0:11:40] The One Thing That's Holding You Back [0:18:53] Our Sponsors: FreshBooks get 60% off for 6 months Indeed.com/STRATEGYHOUR for a $75 sponsored job credit Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Blogging is not dead! It's been waiting for small businesses to pick up the torch again and I think now is the perfect time to do it. Pretty much the only people publishing articles today are either larger businesses, software companies, or the media.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There are fewer and fewer creators writing long-form content on the internet than I have seen in my career. Now, when I started this business, I was writing all the time. I was publishing new articles on my blog five days a week.I had really gotten away from it in 2024, but something happened in my business recently that re-inspired me to take up this untapped opportunity again. Let's get into why. Episode Highlights How 24 000 Website Visits Made Me Realize That Blogging is Alive and Well [0:01:52]  The Main Difference Between Social Media and Blogging [0:06:50] Embracing the Opportunity to Make Your Authenticity Shine [0:13:10] What Blogging Ultimately Gives You the Chance to Do [0:24:55] My Approach to Blogging In 2025 [0:37:23] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

For years, I held myself back. I made excuses. I played small. But one day, I made a decision. I quit. Cold turkey. No warning, no second-guessing. And I'm not talking about a bad habit. I quit everything holding me back—100 things! Today, I'm going to tell you exactly what I walked away from. After you hear them, you might decide to quit a few too. This is the first time I've done an episode like this– it's much shorter than usual because I want you to simply listen, reflect, and then take action TODAY. Let's get into it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

It may seem counterintuitive, but you don't need 1000s of followers to make 1000s of dollars! Today, I'm breaking down exactly how to build a profitable online business without a massive online following. While a big audience might seem glamorous, it's no guarantee of a reliable income. The real magic happens when you connect with the right people, build a community, and genuinely impact the lives of your followers. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! As I've built my business, I've prioritized my actual offerings over cultivating vanity metrics. This has been an excellent system for building sales, but it's also meant that some of my most visible platforms don't necessarily look as successful compared to what you might expect from comparable social media accounts. Join me today as I walk you through my process and break down how you can create a profitable plan that converts and makes you a reliable income, no matter the size of your audience! Episode Highlights What is the Purpose of Social Media? [0:03:49]  Small Following – Big Engagement [0:05:35] How to Make Money from a Small Niche Following [0:11:30] Relationships Mean Everything [0:16:45] Don't Wait – Start Today [0:23:55] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

What if I told you that you could sell a digital product before you've even created it? Not only is it possible, but it might just be the smartest way to launch! In this episode, I share why this strategy works, especially for first-time creators who are unsure if their idea will even sell.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I walk you through my personal experience with preselling, and how doing it this way not only validates your idea but also motivates you to get the product out there. You'll learn how preselling can help you build alongside your audience, refine your offer, and ensure you're truly serving their needs.If you've been hesitant to launch, I'll show you why selling first is the way to go.  Episode Highlights What You Gain From Selling First and Building Out Later [0:02:27]  Getting Ready to Launch Backwards [0:10:23] Everything I Learned From Preselling Digital Products [0:21:48] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

I recently passed the milestone of having 40,000 students which is just incredible! To have educated that many small business owners over the last decade has been such a gift and we are growing faster than we ever have before.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! At the end of 2024, I was averaging adding 1000 students a month and today I'm sharing what I've been doing that you may not be that I think is making all of the difference. This isn't some magic formula that will give you the same results as me. Ultimately, this is a combination of mindset, strategy, and systems that I've refined over many years and these are the things I think are actually moving the needle. Episode Highlights The One Mindset Shift I Made to Be Hyper-Consistent. [0:01:53]  How to Eradicate the Fear of Failure. [0:06:46] The Biggest Opportunity to Accelerate Growth. [0:10:46] Leveraging Support. [0:17:12] The Power of Repetition. [0:22:44] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Imagine accomplishing a year's worth of goals in just 12 weeks. That's what I'm doing here at Boss Project and today I'm going to share my game plan with you! I want you to think of the concept of the 12-week year as a period of focused sprints rather than annual plans. This approach creates urgency and focus and allows you to see what's coming in a tangible way.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! A little while ago, I felt demotivated when it came to goal setting because a lot of the time, I either overpromised and underdelivered or simply couldn't control the outcome of the goals anyway. When I decided to stop setting goals and instead view things as experiments, focusing exclusively on the process, I found approaching business fun, exciting, and challenging without the pressure of wins and failures. After hearing how successful other businesses have been when implementing this technique, I wanted to try it out and document the process for you to see and I think January is the perfect time to start fresh! Episode Highlights The Power of the 12-Week Year. [0:08:30]  How I Implemented the 12-Week Year in My Business. [0:16:29] My Focus for the Upcoming 12-Week Sprint. [0:19:30] How Am I Managing My Time? [0:28:24] Starting Your 12-Week Year. [0:31:08] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Have you ever seen a product and thought, “Shut up and take my money!”? This is what we call no-brainer pricing, and during this episode, I'm going to show you how to make offers so irresistible that customers won't need convincing. Let's get into it!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights: Why Perception Really Is Everything & How to Use It to Your Advantage [0:00:54]  Making the Value Obvious Every Time [0:07:14] The Easiest Way to Make Your Offer Accessible [0:24:30] Communicating Your Value Through ROI [0:32:23] How to Get the Price Right [0:42:50] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

When I first launched my $29 digital product, I didn't expect it to become one of my highest-earning digital offers. But here is how I made $288,405 dollars off of it and how you can do the same with your next entry point digital product. When I put this product out there, I had no expectations of how it would perform. I was just excited to make it and use it myself and then share it with the world.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! There was no reason why I decided it should be $29, it was just a number I was going to try and it has worked so well that I've never changed it! If you have ever felt that a low-priced product could never generate real income, I'm confident that this story is going to prove you wrong. Let's dive in! Episode Highlights The Most Important Thing to Address When Creating a Digital Product [0:03:24]  What Was Trello for Business? [0:14:13] Why Selling an Entry-Point Digital Product Should Be Easy. [0:20:03] The Best Way to Market Your Product. [0:25:54] Consistency, As Always, is Key! [0:33:00] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

During today's episode, I'm digging into how you can use digital products to grow your impact and revenue. When I started on this road, I really didn't understand what it could mean for my availability to work with more people and make a bigger difference in the lives of my clients. I loved running my design agency, but so much of my income was entirely dependent on my clients' needs. It felt like I had switched from having one boss to having many bosses!  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I made a good living running an agency. I built that into a multi-six-figure business. But with THIS business, I have been able to bring home multiple millions of dollars in revenue. It has completely changed my life and my financial future. I'm super glad I started it so long ago! If you're sitting here wondering if this is something you should be doing, the answer is probably yes. It allows you to take control and to grow in ways you never thought were possible. Episode Highlights How Digital Products Changed Everything for Me and My Team [0:06:58]  Why The Digital Product Industry is Growing More Rapidly Than Ever Before [0:12:29] The Offers I've Built Since I Started [0:15:59] How to Avoid the Biggest Mistake People Are Making [0:18:18] Launching Your Digital Product in Just One Day [0:20:38] Where So Many People Go Wrong (And How to Make Sure You Don't Follow Them) [0:27:41] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Do you have too many ideas for digital products and you're just not sure where to start? One of the biggest hurdles for creators is deciding which idea to focus on and too often I see people stuck in decision-making and never launch anything. I don't want that to happen to you.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! One of two things happens when people have too many ideas. Either they go nowhere or they try pretty much everything and put it all out there which makes things look scattered and confusing. When people are passionate about their ideas, choosing can feel like abandoning other ideas. I want you to reframe it: when you choose an idea, you are simply prioritizing one now but that doesn't mean that those other things won't come in time. At the end of this episode, you're going to have a framework to choose an idea and take it from concept to execution.  Episode Highlights Putting All Your Ideas Down on Paper [0:02:40]  Narrowing Your List of Ideas Down [0:06:13] Testing Your Idea with Presale [0:11:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Are you solving real problems or just slapping on Band-Aids? In this episode, I dive into the ONE question you absolutely need to ask before creating or selling your digital product and the test I use to ensure that digital products deliver fast, tangible results, not just quick fixes that only address surface-level symptoms. I also offer a practical explanation for why quick wins are the key to building trust, driving sales, and setting up future success. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Whether you're reworking an existing offer or brainstorming a new one, I'll help you simplify your solution, focus on small but impactful wins, and avoid the overwhelm-trap that most creators fall into! This episode is your guide to creating offers that sell and position your business for long-term growth. Remember, the goal is to make your solutions so simple and immediate that clients can't help but say, “Oh my gosh, this works!” Episode Highlights The Quick Win Test: How Fast Does It Work? [0:02:14]  How Instant Results Lead to Instant Trust. [0:05:51] Why it's the Simplest Tools that Deliver the Most Impact. [0:12:52] Indoctrinating Someone into Your Way of Thinking. [0:16:15] Brainstorming Without Judgment, Then Filtering Out the Band-Aids. [0:22:06] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you're a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There's something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights How to Leverage AI to Research a Brand Deal [0:05:24]  How to Interact with AI to Optimize Your Results [0:12:32] Getting Third-Party Perspective Through AI [0:20:45] Mistakes to Avoid When Using AI to Communicate [0:25:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today we're sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I'm sharing why it's important to build your business in a way that can weather the storms life may toss your way. Bad things are gonna happen, it's just a fact. Let's talk about how to keep your business strong (and not dependent on you personally) even when things get tough. It IS possible to create a business model that empowers you to prioritize your goals and can endure your absence if necessary. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Learning How to Seek Support [0:18:23] Dreaming Up a Business That Runs on Its Own [0:30:03] The Absolute First Step You've Got to Take [0:34:40] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Today we're sharing one of our fan favorite episodes in case you missed it! This is such a valuable topic– I'm sharing how you can strategically use pre-sales in your business to sell more digital products and courses. Tune in to find out what pre-sales are, how you can benefit from them, and learn some simple strategies to help you get started! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights You're Likely Already Doing Pre-Sales [0:02:22]  What is Pre-Sales and How Can it Benefit You? [0:03:45] A Simple Strategy to Get You Started [0:16:16] Where to Start On the Problem of Pricing [0:23:16] Remove Commitment From Low-Priced Digital Products [0:27:53] The Worst Case Scenario and Why You Should Act Now! [0:32:30] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.