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Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Eau Claire, WI. An acclaimed communication and brand strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies.Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces.Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo College's Board of Trustees, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices.A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat and an energetic dog. She splits her time between San Francisco, New York and Eau Claire, Wisconsin. www.double-forte.comwww.leecaraher.com@leecaraher (Twitter and Insta)https://www.linkedin.com/in/leecaraher/

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her... "The Millennial Whisperer" After struggling with how to work well with Millennial clients, and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Big Laugh! Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. From Boston to Cali She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Ba Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton.  Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices.  A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. Lee Caraher Vroom Veer Stories Went to High School in a Quaker all girls school and sang in an elite singing group and played field hockey Studied Medieval History is College and continued to sing and play field hockey Got her first job after her father made her write a letter to one of his friends to ask for help Took a job as a paid intern in Boston working in PR Her Boston herd of friends dispersed and she suffered from seasonal affective disorder--moved to San Francisco Started her own PR firm and started to only hire people with 10 years experience After 2008, that business model needed to change and they started hiring young people Lee learned quickly that she need to change her mindset and work environment to adapt to millennials:  clients and staff Her first millennial hire showed up to work with a chihuahua, that was a service dog---hmmm...that's new Invited to meet with the Air Force Chief of Staff to help them deal with recruiting millennials. Lee Caraher Links Double-Forte LeeCaraher.com Millennials & Management: The Essential Guide to Making It Work at Work

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology, and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lees the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high-profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice-chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo Colleges Board of Trustees, and was the founding Chair of the Board for the St. Pauls Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat, and an energetic dog. She splits her time between San Francisco, New York, and Eau Claire, Wisconsin. What You Will Learn: Lee’s journey into PR and Marketing How different generations approach work and function in the workplace What building wealth means to Lee How Lee’s family and home life have influenced the way she approaches business Why all business owners should be focused on culture How to build a great culture within your own company How Lee makes her life work so that she can work How women can build wealth by sharing what they’ve learned as female business leaders Resources: Website: www.leecaraher.com www.double-forte.com LinkedIn: https://www.linkedin.com/in/leecaraher/ https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/LeeCaraher1/ https://www.facebook.com/DoubleFortePR/ Twitter: @LeeCaraher

Lee Caraher is the CEO of Double Forte PR & Social Media, a national agency headquartered in San Francisco, with offices in New York, Sacramento, and Los Angeles. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lee’s the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Public Advocates Board of Governors.. Previously Lee served as vice chair of the Board of KQED Public Media, as an officer of Grace Cathedral’s Board of Trustees, Chair of the Board for Community Gatepath, Menlo College’s Board of Trustees, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. To connect with Lee http://leecaraher.com/ facebook: /LeeCaraher1 twitter: @leecaraher linkedin: /leecaraher To connect with Evan Uyetake www.patreon.com/yblpc twitter: @utalkie facebook: /youngbusinessleaderpodcast instagram: @utalkie LinkedIn: /evanuyetake This podcast is sponsored by Trost Marketing www.trostmarketing.com

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces.   Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.   She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies.   Lee is active in the community and currently serves on the Public Advocates Board of Governors and Grace Cathedral's Board of Trustees. Previously Lee served as vice chair of the Board of KQED Public Media, Chair of the Board for Community Gatepath, Menlo College's Board of Trustees, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices.   A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. See acast.com/privacy for privacy and opt-out information.

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton. Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. http://www.leecaraher.com/

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 as a new kind of communications firm designed to work with good people, doing good work for good companies, by providing the best results and service in the business. After struggling with how to work alongside Millennial clients and employees (Lee’s agency is now 35 people, 16 of whom are under 30) and figuring out how to bridge the generation gap, Lee has written a book about the topic, Millennials & Management: The Essential Guide to Making it Work at Work. She's learned a lot about how to reduce employee drama in the workplace and is affectionately known to her friends and colleagues as the “Millennial Whisperer” although she personally prefers Millennial Champion. Lee has a reputation for building cohesive, high functioning teams who are not only productive but who also bring a sense of fun to the workplace. She is a straight talker who doesn't pull  too many punches. However her dynamic personality, big laugh and great sense of humor balance the scales (and have gotten her out of a lot of trouble). She started her career in communications in Boston and before moving to California to work with well-known PR firm The Bohle Group, followed by Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group, and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media as Chair of the Nominating & Governance Committee, Grace Cathedral’s Board of Trustees as the Chair of the Committee on Trustees (Governance & Nominations), and on the Board of Trustees of Menlo College, Atherton. Previously Lee was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, “which she finds useful every day”, Lee lives on the Peninsula with her husband, two sons, and a blind cat. What you’ll learn about in this episode: Lee’s background and family life The overwhelming pressure on teens to succeed The downside of helicopter parenting The negative impact of social media on teens How technology has taken away “thinking time” Why the job market is challenging for Millennials Why the “reward for participation” mentality has been detrimental The incorrect assumptions Lee made about Millennials Why Millennials need fast feedback Etiquette for Millennials (and older employees) How Lee helps her employees succeed at presenting Why you need to let your kids do their own work Why you and your kids shouldn’t set your sights on one college Why grades aren’t all that matter Suggested reading Resources: Millennials & Management: The Essential Guide to Making it Work at Work by Lee Caraher: www.leecaraher.com Race to Nowhere film: http://www.racetonowhere.com/about-film How to Raise an Adult by Julie Lythcott Haims: www.howtoraiseanadult.com Adulting: How to Become a Grown Up in 468 Steps by Kelly Williams Brown: kellywilliamsbrown.com/adulting

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton. Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al.

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her... "The Millennial Whisperer" After struggling with how to work well with Millennial clients, and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Big Laugh! Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. From Boston to Cali She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Ba Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton.  Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices.  A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. Lee Caraher Vroom Veer Stories Went to High School in a Quaker all girls school and sang in an elite singing group and played field hockey Studied Medieval History is College and continued to sing and play field hockey Got her first job after her father made her write a letter to one of his friends to ask for help Took a job as a paid intern in Boston working in PR Her Boston herd of friends dispersed and she suffered from seasonal affective disorder--moved to San Francisco Started her own PR firm and started to only hire people with 10 years experience After 2008, that business model needed to change and they started hiring young people Lee learned quickly that she need to change her mindset and work environment to adapt to millennials:  clients and staff Her first millennial hire showed up to work with a chihuahua, that was a service dog---hmmm...that's new Invited to meet with the Air Force Chief of Staff to help them deal with recruiting millennials. Lee Caraher Links Double-Forte LeeCaraher.com Millennials & Management: The Essential Guide to Making It Work at Work

Lee Caraher separates fact from fiction when it comes to millennials, and discusses how to work through intergenerational conflict. You’ll learn: 1. Just what defines a millennial, exactly? And why do 72% of us reject the label? 2. What’s actually different about millennials vs. traditional generational bashing? 3. How to coordinate well cross-generationally. About Lee Lee Caraher started Double Forte in 2002 to work with good people, doing great work for good companies. Her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” She served as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America—their youngest US VP. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on numerous boards. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep35

Lee Caraher separates fact from fiction when it comes to millennials, and discusses how to work through intergenerational conflict.You'll learn:1) Just what defines a millennial, exactly? And why do 72% of us reject the label?2) What's actually different about millennials vs. traditional generational bashing?3) How to coordinate well cross-generationally.About LeeLee Caraher started Double Forte in 2002 to work with good people, doing great work for good companies. Her friends and colleagues call her “The Millennial Whisperer.”After struggling with how to work well with Millennial clients and now staffers (more than half of Lee's staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.”She served as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America—their youngest US VP. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on numerous boards.A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al.Items Mentioned in the ShowEducational Resource, Khan AcademyPrimal Leadership by Daniel Goleman, Richard Boyatzis, and Annie McKeeLee Caraher's book, Millennials & ManagementLee Caraher's WebsiteLee Caraher's Twitter feedView transcript, show notes, and links at https://awesomeatyourjob.com/ep35See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

People want and need feedback, particularly Millennials. However, telling someone "nice job" is not effective feedback. In this episode, communications strategist Lee Caraher explains how to give feedback that results in real change. After a series of hiring failures she researched Millennials and became an expert, even writing a book called Millennials and Management. Several chapters focus on feedback because it is so critical, not just for Millennials, but for every generation. Listen to learn how you can help your team be more successful by giving effective feedback. What You'll Learn Three tips to giving better feedback How to improve brainstorming results when working with introverts Forget the Golden Rule - live by the Platinum Rule About Lee Caraher Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee's staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and on the Board of Trustees of Menlo College, Atherton. Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County's largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. Resources Lee Caraher's book - Millennials & Mangement: The Essential Guide to Making It Work at Work Lee Caraher's website Lee Caraher's firm Double Forte   The Weekly Challenge Notice when you say the word "but," then switch with the word "and." Set up a process so you interupt yourself and start changing how you communicate. Those small three letter words can be powerful and switching them out can lead to impressive results.