Podcasts about interpublic

What are the benefits and challenges of running a PR agency outside London? That's the topic of PRWeek UK's latest Beyond the Noise podcast.Joining UK news editor Siobhan Holt this week is Charles Tattersall, executive chairman, and Martin Currie, chief executive from Citypress in Manchester; alongside Jane Ainsworth managing director of Birmingham-based PR agency, WPR. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.In the episode, the three comms bosses take a closer look at trading outside of London and discuss areas of business growth. They debate if PR is too London-centric; and address the biggest misconceptions are about being a regionally-based PR business. The three leaders chat about the current PR and comms recruitment market and how they've seen a rise in talent searching for agencies in cities such as Manchester and Birmingham.The comms chiefs also share their views on Omnicom's acquisition of Interpublic; the impact of COVID-19 on the sector five years on from the first UK lockdown; and how they are using AI technology. Hosted on Acast. See acast.com/privacy for more information.

Hugh Taggart talks about his first year as FleishmanHillard's UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast.FleishmanHillard's UK CEO Hugh Taggart, previously Edelman's co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.In the episode, Taggart discusses his first year at FleishmanHillard with PRWeek UK news editor Siobhan Holt and senior reporter Evie Barrett. He speaks about the challenges, including what changes he has made at the agency. He also discusses his time at Edelman and his views on the differences between the two PR firms. In December, it was announced that FleishmanHillard's parent company Omnicom is set to acquire Interpublic, the holding company that owns Weber Shandwick and Golin. Taggart gives an update on the Omnicom-IPG deal and shares his thoughts on the merger. New business is also examined, and the UK chief executive discusses agency/client relationships and the market in 2025. In addition, Taggart gives his advice to corporate communications professionals on how to handle the current geopolitical situations and roll-backs on DEI. He also shares his views on AI and the opportunities, and industry predictions for 2025. Hosted on Acast. See acast.com/privacy for more information.

This is Retail Media Therapy, from Grace&Co.Viv and Colin are your personal therapists in the world of retail media, solving all your retail media problems. In this episode they dive into the biggest stories, most surprising events and the biggest opportunities that arrives in 2024.Instacart, Google, Co-op, Walmart Connect, TikTok, Tesco, Dunnhumby & Group M, Perplexity, Boots Media Group, Liveramp, Criteo, Omnicom, Interpublic... and no 2024 wrap up would be complete without lots of talk of AI.For much more check out retailmediatherapy.com and remember to 'follow' for your latest Retail Media Therapy podcast, where you can lie on the couch and we can solve all your retail media problems! Hosted on Acast. See acast.com/privacy for more information.

The new year always brings with it the inclination to not just future-gaze, but to consider how to future-proof.One media agency that has always billed itself as a future-forward organisation is Omnicom's Hearts & Science and UK CEO Garrett O'Reilly joined Jack Benjamin to discuss the shop's growth strategy.O'Reilly discussed the challenges in scaling the business while remaining future-forward and what big client wins like Jaguar and Allwyn have meant for the agency. He also shared initial reactions to the Omnicom-Interpublic merger and the recently announced rollbacks in DEI and WFH policies across media.Specifically, O'Reilly reaffirmed the need to remain steadfast in responsible marketing efforts, seeing it as a core pillar of creating a future-facing media proposition."There's so many different fronts to fight [responsible marketing] on and we have to fight on all of them — whether it's environmental, or DEI, or responsible trading, or respecting audiences' privacy — they're all important. We can't neglect any of them."Highlights:2:31: Breaking down Hearts & Science's growth plan10:48: Challenges facing agencies needing to innovate14:11: Early-year adjustments: reaction to Omnicom-Interpublic merger, changes in WFH policies and Meta content moderation19:52: Category entry points as a key strategic focus24:57: The future of agencies and the need to reaffirm responsible marketing commitmentsRelated articles:Omnicom and Interpublic merger set to reshape global ad industryHearts & Science launches programme to nurture media owner rising starsSimon Carr: 100 years of doing it wrong — and how to do it rightOutvertising: We need an exit plan for Meta and we need it now---Thanks to our production partners Trisonic for editing this episode.--> Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audienceVisit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn: The Media LeaderYouTube: The Media Leader

This week Ivy Slater, host of Her Success Story, chats with her guest, Karen Schub Epstein. The two talk about the transition from corporate to nonprofit work, the innovative volunteer model of PennPAC, strategies for scaling nonprofit operations, and the importance of professional development and networking for nonprofit leaders.  In this episode, we discuss: How PennPAC engages volunteers and nonprofits What types of projects PennPAC volunteers are involved in Why infrastructure development is crucial for PennPAC's growth What PennPAC is and how it operates How networking plays a vital role in success   Karen Shub Epstein-Executive Director of PennPAC Karen Schub Epstein spent 12 years in the private sector, starting her career in public accounting at Ernst and Young. She then joined Interpublic where she focused on mergers and acquisitions, investor relations, financial analysis, human resources, systems implementations, business development and strategy. In 2005, Karen transitioned to the nonprofit world. She spent the next 10 years at the Growth Philanthropy Network, an organization focused on building a capital marketplace for high-performing organizations that serve at-risk populations. Her work there focused on evaluation, program design, strategy, and operations.  In 2019, Karen joined PennPAC, a nonprofit that mobilizes Penn alumni to strengthen other nonprofit organizations.  As the Executive Director, Karen oversees the strategic direction of PennPAC as well as the fundraising and finances.  During her 5 year tenure, the organization has grown its programming, expanded geographically, and strengthened its infrastructure.  She is also on the Board of Directors of Youth Action YouthBuild where she serves as Treasurer and Finance Chair. Karen graduated magna cum laude from the University of Pennsylvania with degrees in accounting from the Wharton School of Business and psychology from the College of Arts & Sciences.  She has an MBA from the Executive program at Columbia University where she graduated with honors.   Website:  https://pennpac.org/   Social Media Links:  https://www.linkedin.com/company/pennpac-pro-bono-alumni-consulting-/ https://www.facebook.com/PennPAC/ https://www.instagram.com/pennpac/    

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is standardization and metrics a way of life now?Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin here : https://www.linkedin.com/company/iab/posts/?feedView=all Find IAB online here : https://www.iab.com/To register for the CPG industry's first exec ed program on retail media at Cornell : https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/We discuss :1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?2. With 2024 behind us, what is the state of retail media?3. The word incrementality and iroas have floated around and net new to brands is another one. What's your advice to brands on this?4. Retail media and JBP's - with merchants, stand alone, what's the scoop?5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? How are the standards on measurements evolving?6. Any frameworks or tools you like in this space?7. How is AI impact this space? How is IAB following AI closely? 8. What's the next a-ha in RMN's - is it all instore, is it offsite inventory?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from The Australian and the idea of change in content marketing. ------ This week's links: TikTok Files Emergency Motion Ad Giant Omnicom's Big Deal OpenAI Releases Sora Print Catalogs on the Rise Il Giornale and Starbucks Mission Letter Can Businesses Build Human-Centric Tech? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue.   - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.

Join Michelle Martin on her tour of markets! Hosted by Michelle Martin with Ryan Huang, the duo explores the latest in mergers and acquisitions, from Omnicom and Interpublic's $13 billion deal to Mondelez's pursuit of Hershey. Discover how DBS might expand into Indonesia and why Oracle, Nvidia, and GM are facing market challenges. Learn about Google's quantum breakthrough and Rigetti Computing's meteoric stock rise. Plus, a local market check with Seatrium leading gains and Mapletree Industrial Trust lagging behind.See omnystudio.com/listener for privacy information.

Omnicom adquire Interpublic e consolida maior grupo publicitário global A Omnicom confirmou a aquisição da Interpublic por US$ 13,25 bilhões, criando a maior holding publicitária do mundo. A fusão une gigantes do setor em um movimento que redesenha a indústria de publicidade, combinando forças criativas e tecnológicas com um portfólio global ampliado. Juntas, as empresas atenderão grandes marcas com maior eficiência operacional e sinergia estratégica, respondendo à crescente demanda por dados e inovação digital. Com essa consolidação, a Omnicom assume liderança no mercado e desafia concorrentes a se adaptarem ao novo cenário competitivo. Fontes: AdExchanger, NeoFeed, Meio & Mensagem, UOL Economia e Valor Econômico Receita global de anúncios ultrapassa US$ 1 trilhão em 2024 A marca histórica de US$ 1 trilhão em 2024, foi atingida impulsionada por avanços em anúncios digitais, especialmente em dispositivos móveis e plataformas de streaming. Abaixo os principais highlights: > Mais da metade dos investimentos serão destinados às cinco maiores empresas de publicidade digital – Google, Meta, ByteDance, Amazon e Alibaba. > A publicidade digital representará 81,7% da receita em 2025, incluindo receitas provenientes de TV por streaming, mídia digital out-of-home e mobile advertising. > A receita total de TV deve crescer apenas 1,9% em 2025, alcançando US$ 169,1 bilhões, sendo que a TV por streaming deve crescer 12,9% enquanto a TV linear terá uma queda de 3,4%. > Porém, a TV linear representará 72,6% da receita total de TV em 2025 (cerca de US$ 122 bilhões), enquanto o streaming representará apenas 37,5% até 2029. > Após um crescimento de 18,2% neste ano, a receita global de anúncios em mídia de varejo deve crescer mais 13,8%, alcançando US$ 176,9 bilhões em 2025, superando pela primeira vez a receita da TV. Apple recorre de decisão no Brasil sobre taxas da App Store A Apple apresentou recurso contra uma decisão judicial no Brasil que desafia as taxas cobradas pela App Store, atualmente em 30% para desenvolvedores em transações realizadas dentro da plataforma. A decisão judicial segue o crescente escrutínio global sobre práticas consideradas anticompetitivas por grandes empresas de tecnologia. No Brasil, órgãos reguladores e desenvolvedores argumentam que as taxas criam barreiras para pequenas empresas e startups, limitando a competitividade. A Apple defende a política como essencial para manter a segurança e a qualidade da plataforma. Este caso reforça o movimento internacional por maior regulação das gigantes do setor, com potenciais implicações para o modelo de negócios da empresa em mercados emergentes. Visa lança solução para gestão financeira de PMEs no Brasil Em parceria com a startup Celero, a Visa apresentou um serviço voltado para pequenas e médias empresas no Brasil, oferecendo ferramentas para digitalizar pagamentos e otimizar o controle de fluxo de caixa. A solução busca atender à crescente demanda por gestão financeira simplificada, especialmente com o aumento da digitalização entre as PMEs. Rappi lança novo app com foco em IA, personalização de serviços e funções sociais O novo aplicativo terá com funcionalidades que tem como foco a integração de inteligência artificial, melhorias em recomendações personalizadas, maior engajamento e maior eficiência em entregas. A integração com AI Generativa otimizará as experiências de busca, recomendação e chat, com respostas direcionadas e personalizadas a cada pessoa e cada contexto. A plataforma trará também funções sociais permitindo aos usuários recomendar restaurantes e seguir amigos e influenciadores gastronômicos favoritos. Além disso, uma parceria estratégica com mais de 200 influenciadores da região trará recomendações exclusivas, promovendo uma experiência mais interativa e comunitária. Reddit anuncia IA que responde com base em discussões de usuários O Reddit revelou uma nova ferramenta de inteligência artificial capaz de gerar respostas contextualizadas a partir de discussões e comentários feitos pelos próprios usuários. A tecnologia visa otimizar o engajamento nas comunidades, fornecendo informações relevantes diretamente nas conversas, mas levanta questões sobre moderação e privacidade. Essa forma de implementar AI pode ser utilizada por diversos ecommerces e marketplaces como forma de utilizar os próprios reviews como forma de gerar respostas para dúvidas dos usuários. OpenAI lança Sora, ferramenta de geração de vídeos por IA A OpenAI lançou oficialmente o Sora, sua ferramenta de geração de vídeos a partir de prompts textuais. As primeiras análises destacam a qualidade visual impressionante e a facilidade de uso, permitindo que criadores de conteúdo produzam vídeos curtos de maneira eficiente. No entanto, a plataforma ainda apresenta limitações, como baixa personalização em narrativas complexas. O Sora posiciona a OpenAI como líder no uso criativo de IA. Contudo… Sora, gerador de vídeos da OpenAI, enfrenta restrições na União Europeia O Sora, nova ferramenta de geração de vídeos por IA da OpenAI, pode não ser lançado na União Europeia devido a restrições regulatórias relacionadas à Lei de Serviços Digitais (DSA). O Sora permite criar vídeos completos a partir de comandos textuais, mas os desafios com privacidade e transparência na região podem atrasar sua chegada. Este cenário destaca as dificuldades enfrentadas por empresas de IA ao lidarem com regras rigorosas de proteção de dados na UE, mesmo em ferramentas inovadoras. Meta apresenta Llama 3, modelo de IA mais eficiente e avançado A Meta anunciou o Llama 3, sua nova geração de modelos de IA, prometendo maior eficiência energética e melhor desempenho em aplicações práticas. A novidade é parte do esforço da empresa em liderar o desenvolvimento de IA generativa no mercado global. Blip e Microsoft ampliam integração em soluções de IA conversacional A Blip, plataforma brasileira de comunicação por chatbots, anunciou uma parceria estratégica com a Microsoft para expandir a integração de suas soluções com o Azure OpenAI. O objetivo é oferecer experiências mais inteligentes e personalizadas em atendimentos virtuais, fortalecendo o ecossistema de IA conversacional no mercado brasileiro.See omnystudio.com/listener for privacy information.

Ohne Aktien-Zugang ist's schwer? Starte jetzt bei unserem Partner Scalable Capital. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Aktien + Whatsapp = Hier anmelden. Lieber als Newsletter? Geht auch. Das Buch zum Podcast? Jetzt lesen. China bewegt: NVIDIA nach unten. Luxus & Autos nach oben. Übernahmen bewegen die CompuGroup, Hershey, Mondelez, Omnicom, Interpublic und Pactiv Evergreen. Zerschlagung bewegt Vivendi. Trump bewegt Rüstungsaktien. Sein Casino-Business nur auf Macau und Singapur fokussieren? Während Corona keine gute Idee. Trotzdem ist Las Vegas Sands (WKN: A0B8S2) der Casino-King der Börse. Wie? NBA-Vision, niedrige Schulden und ein vierter Turm in Singapur. Ihr nutzt kein Vimeo (WKN: A3CQ1L)? Immer weniger Leute nutzen Vimeo. Die Aktie steigt trotzdem. Denn Volvo nutzt Vimeo. Diesen Podcast vom 10.12.2024, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

Omnicom adquire Interpublic e consolida maior grupo publicitário global A Omnicom confirmou a aquisição da Interpublic por US$ 13,25 bilhões, criando a maior holding publicitária do mundo. A fusão une gigantes do setor em um movimento que redesenha a indústria de publicidade, combinando forças criativas e tecnológicas com um portfólio global ampliado. Juntas, as empresas atenderão grandes marcas com maior eficiência operacional e sinergia estratégica, respondendo à crescente demanda por dados e inovação digital. Com essa consolidação, a Omnicom assume liderança no mercado e desafia concorrentes a se adaptarem ao novo cenário competitivo. Fontes: AdExchanger, NeoFeed, Meio & Mensagem, UOL Economia e Valor Econômico Receita global de anúncios ultrapassa US$ 1 trilhão em 2024 A marca histórica de US$ 1 trilhão em 2024, foi atingida impulsionada por avanços em anúncios digitais, especialmente em dispositivos móveis e plataformas de streaming. Abaixo os principais highlights: > Mais da metade dos investimentos serão destinados às cinco maiores empresas de publicidade digital – Google, Meta, ByteDance, Amazon e Alibaba. > A publicidade digital representará 81,7% da receita em 2025, incluindo receitas provenientes de TV por streaming, mídia digital out-of-home e mobile advertising. > A receita total de TV deve crescer apenas 1,9% em 2025, alcançando US$ 169,1 bilhões, sendo que a TV por streaming deve crescer 12,9% enquanto a TV linear terá uma queda de 3,4%. > Porém, a TV linear representará 72,6% da receita total de TV em 2025 (cerca de US$ 122 bilhões), enquanto o streaming representará apenas 37,5% até 2029. > Após um crescimento de 18,2% neste ano, a receita global de anúncios em mídia de varejo deve crescer mais 13,8%, alcançando US$ 176,9 bilhões em 2025, superando pela primeira vez a receita da TV. Apple recorre de decisão no Brasil sobre taxas da App Store A Apple apresentou recurso contra uma decisão judicial no Brasil que desafia as taxas cobradas pela App Store, atualmente em 30% para desenvolvedores em transações realizadas dentro da plataforma. A decisão judicial segue o crescente escrutínio global sobre práticas consideradas anticompetitivas por grandes empresas de tecnologia. No Brasil, órgãos reguladores e desenvolvedores argumentam que as taxas criam barreiras para pequenas empresas e startups, limitando a competitividade. A Apple defende a política como essencial para manter a segurança e a qualidade da plataforma. Este caso reforça o movimento internacional por maior regulação das gigantes do setor, com potenciais implicações para o modelo de negócios da empresa em mercados emergentes. Visa lança solução para gestão financeira de PMEs no Brasil Em parceria com a startup Celero, a Visa apresentou um serviço voltado para pequenas e médias empresas no Brasil, oferecendo ferramentas para digitalizar pagamentos e otimizar o controle de fluxo de caixa. A solução busca atender à crescente demanda por gestão financeira simplificada, especialmente com o aumento da digitalização entre as PMEs. Rappi lança novo app com foco em IA, personalização de serviços e funções sociais O novo aplicativo terá com funcionalidades que tem como foco a integração de inteligência artificial, melhorias em recomendações personalizadas, maior engajamento e maior eficiência em entregas. A integração com AI Generativa otimizará as experiências de busca, recomendação e chat, com respostas direcionadas e personalizadas a cada pessoa e cada contexto. A plataforma trará também funções sociais permitindo aos usuários recomendar restaurantes e seguir amigos e influenciadores gastronômicos favoritos. Além disso, uma parceria estratégica com mais de 200 influenciadores da região trará recomendações exclusivas, promovendo uma experiência mais interativa e comunitária. Reddit anuncia IA que responde com base em discussões de usuários O Reddit revelou uma nova ferramenta de inteligência artificial capaz de gerar respostas contextualizadas a partir de discussões e comentários feitos pelos próprios usuários. A tecnologia visa otimizar o engajamento nas comunidades, fornecendo informações relevantes diretamente nas conversas, mas levanta questões sobre moderação e privacidade. Essa forma de implementar AI pode ser utilizada por diversos ecommerces e marketplaces como forma de utilizar os próprios reviews como forma de gerar respostas para dúvidas dos usuários. OpenAI lança Sora, ferramenta de geração de vídeos por IA A OpenAI lançou oficialmente o Sora, sua ferramenta de geração de vídeos a partir de prompts textuais. As primeiras análises destacam a qualidade visual impressionante e a facilidade de uso, permitindo que criadores de conteúdo produzam vídeos curtos de maneira eficiente. No entanto, a plataforma ainda apresenta limitações, como baixa personalização em narrativas complexas. O Sora posiciona a OpenAI como líder no uso criativo de IA. Contudo… Sora, gerador de vídeos da OpenAI, enfrenta restrições na União Europeia O Sora, nova ferramenta de geração de vídeos por IA da OpenAI, pode não ser lançado na União Europeia devido a restrições regulatórias relacionadas à Lei de Serviços Digitais (DSA). O Sora permite criar vídeos completos a partir de comandos textuais, mas os desafios com privacidade e transparência na região podem atrasar sua chegada. Este cenário destaca as dificuldades enfrentadas por empresas de IA ao lidarem com regras rigorosas de proteção de dados na UE, mesmo em ferramentas inovadoras. Meta apresenta Llama 3, modelo de IA mais eficiente e avançado A Meta anunciou o Llama 3, sua nova geração de modelos de IA, prometendo maior eficiência energética e melhor desempenho em aplicações práticas. A novidade é parte do esforço da empresa em liderar o desenvolvimento de IA generativa no mercado global. Blip e Microsoft ampliam integração em soluções de IA conversacional A Blip, plataforma brasileira de comunicação por chatbots, anunciou uma parceria estratégica com a Microsoft para expandir a integração de suas soluções com o Azure OpenAI. O objetivo é oferecer experiências mais inteligentes e personalizadas em atendimentos virtuais, fortalecendo o ecossistema de IA conversacional no mercado brasileiro.See omnystudio.com/listener for privacy information.

A.M. Edition for Dec. 9. The WSJ's Jared Malsin details how Syrian rebels ended 50 years of Assad rule in a remarkable 11-day blitz, and discusses what's next for the country–and how this realigns power dynamics in the Middle East. Plus, Donald Trump prepares a day-one executive order to curtail automatic citizenship for anyone born in the U.S. And Omnicom and Interpublic near a merger that would create the world's largest ad firm. Luke Vargast hosts. Sign up for the WSJ's free What's News newsletter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

December 9, 2024Season 6 | Episode 43Unlock the secrets to navigating the rapidly shifting landscape of cryptocurrency and financial markets with us. As Bitcoin breaks the $100,000 barrier, we explore how this pivotal moment is reshaping perceptions among investors and influential voices. We'll consider President-elect Trump's ambitious plans to establish the U.S. as a frontrunner in the crypto world and delve into the broader implications of embracing change in both investments and life.Stay informed with our comprehensive market updates and strategic insights. From the recent shifts in the S&P, Nasdaq 100, and Dow futures to the significant global events like the Assad regime's overthrow, we bring you the latest developments that could impact your financial decisions. Discover how China's monetary policy shifts and Omnicom's acquisition of Interpublic are influencing global markets. With a keen eye on economic indicators and the potential for a Santa Rally, we examine the interplay of positive forces and potential risks impacting interest rates and the stock market.Join our guest, Brad, as he shares his expertise on municipal bonds and the unique supply and demand dynamics they face compared to corporate and federal debts. With a focus on year-end portfolio rebalancing and insights into the municipal bond landscape, we provide strategies for thoughtful investment amidst economic policy shifts under the Trump administration. From Bitcoin trends to retirement planning advice, our episode encourages listeners to craft resilient investment strategies in a dynamic financial environment.** For informational and educational purposes only, not intended as investment advice. Views and opinions are subject to change without notice. For full disclosures, ADVs, and CRS Forms, please visit https://heroldlantern.com/disclosure **To learn about becoming a Herold & Lantern Investments valued client, please visit https://heroldlantern.com/wealth-advisory-contact-formFollow and Like Us on Youtube, Facebook, Twitter, and LinkedIn | @HeroldLantern

La atención hoy: Omnicom compra Interpublic para crear un gigante publicitario. Nvidia, investigada en China por posibles prácticas monopolísticas.

Wall Street si allontana dai record, pesa NVIDIA; Lunedì di M&A, transazioni di oltre 35mld, tra cui Omnicom e Interpublic; Mondelez corteggia di nuovo Hershey; Unitedhealthcare, arrestato Luigi Mangione Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to an audio-led edition of Unmade. Today: We analyse the big news that Omnicom is set to take over Interpublic Group in a giant deal which would remake the advertising industry; Should Nine sell its radio stations?; and is the government about to finally make up its mind about designating Meta?If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including HumAIn, REmade, Unlock, and Compass , all returning in 2025.* Member-only content and our paywalled archives;* Your own copy of Media Unmade.Here comes IntercomNews broke last night of a deal which would remake the agency landscape. Omnicom is negotiating a takeover of Interpublic. It would create a new industry leader. We consider the global and local implications, and ask whetehr it will change the timeline for the replacement of Omnicom Media Group's outgoing CEO Peter Horgan.Also today, we discuss whether Nine should sell its radio network.And are we finally going to see movement from the government on its decision whether to designate Facebook owner Meta under the News Media Bargaining Code.Further reading: * Wall Street Journal: Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry* Madison & Wall: Omnicom-Interpublic M&A Report: Analysis and Considerations* Mi3: Kristiaan Kroon firming as successor to Omnicom Media Group CEO Peter Horgan* Unmade: The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank* Australian Financial Review: Exits, cuts and Smooth FM: Nine mulls future of 2GB, 3AW, 4BC and 6PR* The Australian: D-day on the horizon for Meta: Stephen Jones set to make a call on news media bargaining code* Capital Brief: Google renews news deal with Country Press Australia* Unmade: How Google bought the silence of Australia's media establishmentToday's episode features Tim Burrowes and Abe Udy.Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Time to leave you to start your week.We'll be back with more on Wednesday.Have a great dayToodlepip…Tim BurrowesPublisher - Unmade This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that's reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

It's earnings season and the publicly listed agency groups have been more expansive about their "proprietary media" or "principal-based media" products.Jack Benjamin and Omar Oakes discuss why this is important to these companies' growth and what it means for advertisers that may or may not wish for their media to be bought this way.They also discuss Netflix's earnings and its future as an ad seller and gaming provider, the latest Rajar listening figures, increased losses for Sky and why Joker sequel Folie à Deux is bombing at the box office.Highlights:01:10: Earnings comparison: WPP, Publicis Groupe, Interpublic and Omnicom15:15: Rajar top takeaways16:20: Sky's losses and its two big content challenges25:00: Netflix earnings34:10: IPA Bellwether: why are marketers cautious about the UK right now?39:00: Joker: Folie à D'ohRelated articles:Losses mount at Sky ahead of WBD showdownNetflix CEO: ‘Work still ahead of us' to improve ad offeringIPA Bellwether: Media budgets to expand despite total marketing ‘on ice'---PLEASE SUBSCRIBE AND WRITE SOMETHING NICE ABOUT THE PODCASTConstructive criticism and requests are massively appreciated too and our email is: news@the-media-leader.com.

We look at this hopeful book by Larry Weber. See more about A New Age of Reason: Harnessing the Power of Tech for Good here. A New Age of Reason: Harnessing the Power of Tech for Good, reviewed We need as many books like this as possible. As always those wishing to take no responsibility will say that the tech is neutral, it is merely what the user choses to do with it. Trouble is, sitting on the fence can enable irreparable harm to happen. Larry Weber aims to take the reader from knowing nothing to having a deep and nuanced view of what tech for good could and probably should mean. As always the challenge is to get as many people on board as soon as possible. This book covers a wide range of sectors and possible routes to enabling a more effective tech for good future. At the same time the book is also under two hundred pages long, which does mean it can feel like a slightly whistle stop tour across the issues. This may be no harm if it is intended to reach busy C-suite executives who are aware that they need to be doing more in this respect for their own businesses and the wider planet too. The growth of B-Corps is hopefully part of a wider trend towards business not being divorced from the needs of the planet. This book is definitely worth sharing with relevant thought leaders and influencers. More about A New Age of Reason Leverage technology to propel humankind toward a better future A New Age of Reason: Harnessing the Power of Tech for Good provides a roadmap for integrating emerging world-changing technologies, such as AI/robotics, chips/sensors, and quantum computing, to solve some of today's thorniest and most pressing problems like climate change and world hunger. The author offers inspiring examples of companies using technology to positively impact humanity. The book provides an actionable playbook to transform your organization around this mission, including how to develop a tech for good strategy, how to evolve the C Suite to deliver on this mission, how to market it, as well as measure outcomes. The author also discusses the latest technology breakthroughs delivering positive world outcomes, such as: Extending a surgeon's "eyes and hands" via robotics surgical systems to improve patient outcomes Computer vision tech that enables farmers to maximize crops to feed our burgeoning population AI/robotics that identify and fight wildfires Bringing together a collective of major thinkers on this subject and providing guidance for a better future, A New Age of Reason: Harnessing the Power of Tech for Good is a timely read for all executive leaders seeking to harness the new wave of technology to solve key societal problems and have a positive impact on the world. More about the author Larry Weber is the Chairman & CEO of Racepoint Global (www.racepointglobal.com), an advanced marketing services agency, well-known expert in PR and marketing services, and author. Passionate about the convergence of technology and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online. Larry enjoys helping global brands and emerging companies harness social media strategies to enhance brand reputation, create and extend partnerships, and increase demand generation. He founded one of the industry's first interactive marketing agencies, Thunderhouse, and has worked with world-class clients including ARM, AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, and many more. In 1987, Larry started his own public relations company, The Weber Group, and within a decade it became the world's largest public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Larry was named Chairman and CEO of Interpublic's Advanced Marketing Services, a $3 billion unit with 12,000 people and including the company's public relations, research and analysis, and entertainment holdings. Larry ser...

Brian Wieser, principal and CFA at the strategic consultancy for media and technology industries, Madison and Wall on the changing of the guard in the future of media. After his roles as global president at WPP's Group M, the world's largest media services firm, Interpublic's Magna Global and Ad Tech for Simulmedia, he argues that in an age of major global platforms and performance, traditional media planning is no longer needed. Media companies, he says, need to scale up and globalize, and the emphasis on short term and performance will not differentiate companies as much as talent, trust from the investment community and understanding that Brands are key.

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find IAB online at: https://www.iab.com/Here's what we asked him : 1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?2. What do you see as some of the critical challenges at RMN's today?3. Not all RMN's are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this?4. What do you see as the most significant trends or developments at RMN's right now?5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising? 6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers??7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year?8. What's the next a-ha in RMN's - is it all instore, is it offsite inventory, and will cookie deprecation's acceleration change everything?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comRhea Raj's Website: http://rhearaj.comLara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=enKavita's podcast: Spotify   AppleDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

On the PRmoment Podcast, we catch up with UK public relations leaders and today we're chatting with Current Global CEO George Coleman. It's a timely discussion as we seem to be celebrating a few PR firm birthdays recently, so this is the latest in our unofficial “Birthday” Series as Current Global celebrates five years of existence!Current Global was born out of Weber Shandwick. It now has a reported fee income of over £35 m and about 300 employees globally, with about 30 in the UK.It describes itself as a multidisciplinary PR firm that works in corporate, healthcare, technology, and consumer sectors. It's an interesting example of a pretty young PR firm coming out of a holding group (in this case, Interpublic) and doing quite well. Over the past five years, most of the holding groups have mainly concentrated on merging their PR firms, not launching new ones!Clients include Microsoft, Novartis and FedEx.If you're listening to this podcast, it probably means you are interested in updating yourself on the challenges and opportunities that the future of public relations will offer. With that in mind, do take a look at our latest PR Masterclass: AI in PR. It's a cracker!Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here is a summary of what George and PRmoment founder Ben Smith discussed:2 mins Is Current Global one of those large, mid-sized global PR firms that many of our listeners might not have heard of?3 mins George gives a brief history lesson on how and why Current Global came about.“For us, it (the merger) was a positive, forward-looking move.”“If your reason to merge is to save money, that is a more difficult brief.”10 mins George talks about what it's like being a global CEO of a PR firm based out of London, when the US is the largest market for Current Global.“40-50% of my time is billable…I love the job… It's less about operations and the admin and more about doing great client work.”18 mins George reflects on the challenge of running a PR firm across global markets. “Culture is an expression of connection.”21 mins How have the complicated geo-political environment and the complicated societies that we seem to now live in impacted the type of work that PR firms do?“There seems to be an ongoing process of polarisation in public discourse fuelled by social media. Traditional media plays less of an influential role in creating that common ground, that understanding. A lot of our discussions are becoming more polarised, more tribal…We (society) can't even agree on facts."“Communications sits in the middle of that.”25 mins Brands face a challenge in leading conversations at the moment in this era of increased polarisation.27 mins “The importance of what we do has never been greater.”28 mins George reflects on how he thinks AI will impact the PR agency model over the next 18 months.“There are two ways AI is going to transform public relations…”“We've had ten years where search has been king. With AI, that dynamic changes.”35 mins What do global PR clients want currently?38 mins Why George believes that we're seeing a fundamental change in the PR agency: employee relationships. 42 mins George talks about the need for the PR sector as a whole to make its communications more accessible, reminding us that much of the tech you already have access to can transform the accessibility of their communications to a broader r

Understanding how to eliminate complexity and scale a marketing agency with ease is crucial for entrepreneurs in the digital landscape. This episode of The Smart Connector Podcast offers insights into streamlining operations, optimising resources, and maximising growth potential. By learning effective strategies to simplify processes and scale efficiently, entrepreneurs can save time, resources, and avoid common pitfalls in managing their marketing agencies. Listening to this episode can provide invaluable guidance for entrepreneurs aiming to build successful and sustainable ventures in the competitive marketing industry. For over a decade, Robert Patin has been empowering agency owners to bring their most audacious visions of success to fruition. Robert's work is guided by a single foundational pillar. There's power in simplicity. Contact Robert: https://www.creativeagencysuccess.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Alan Pascoe, former Great Britain Olympian and founding father of Sports marketing in the UK, shares his amazing stories on how he got started, the Athletics events he created, the agencies he build and sold, and many more…   Key Highlights Early days, how o he got his start as a hurdler in school which lead him to win Medals for Great Britain in the European Championships, Commonwealth Games and Olympics and become one of the most recognized athletes in the UK at the time Discovering his passion for the events business – while being a lecturer – his very first event at Cystal Palace grounds for 150 pounds and getting on the BBC live (20 min prime time) in 1971 Using his College “office” to organize events at the beginning – while winning a few more Medals for Great Britain and building his own brand name – “are you the Alan Pascoe”…. From Athletics to Sunday Times Bridge Championship and how to leverage the power of an “influencer” Omar Sharif, Egyptian Actor at the time     Other early projects, Sunday Times Fun Run in Hyde Park (before London Marathon existed) – in late 70s Start as an Entrepreneur – Alan Pascoe Associates (APA) – 1983 – taking over an existing agency, owner retiring – with partner Edward Leask Childhood Asthma story and how to think out of the box – ask questions, don't pitch at client Sold APA to WCRS Ad agency for One Million pound in cash – bought it back later Other projects, Broadcast sponsorship of NFL, Fantasy Football with Daily Telegraph and more Different focus to other agencies. Consultancy work for brand owners, amplification of sponsorship, events management and sponsorship sales Bought Personality Management company, representing TV Presenters and inventory management for A-boards of English Football Club before the Premier League Sold it again to Interpublic in 1999 – believe being part of a larger Advertising Group was the way to go to expand the business Deal with Interpublic didn't work out well personally, left company and set up a new company around British/UK Athletics (Fast Track later CSM – Chime Sports Marketing), early 2000 Ran CSM till he stepped down ten years ago (2013/14) – build up both API and CSM into top 3 agencies in the world The partnership dilemma between Advertising agencies and Sports Marketing agencies Lessons from buying other agencies worldwide - CSM buying Zak Browns agency – JMI George Soros partnership with DC United, MLS team At the time he left in 2014, 20 offices, 750 staff growing to 1,000 people around the world -  CSM recently acquired by Wasserman   Management style over the decades and how to train people Helping to win the London Olympic bid, insider stories (Seb Coe, Keith Mills, Buckingham Palace, etc) Legacy of the London Olympics, no white Elephants around London, helped transform parts of the city Wrapping up with what keeps him busy now, some consultancy work – Commonwealth Games, Moneycorp and final story   About In 2014 Alan stepped down as President of the CSM Group, the Group he founded, now part of Chime Communications, having put in place the second generation of management to take CSM and its clients onto even greater heights, including Lord Coe who took over his role as Executive Chairman. Alan continues to work as a consultant, offering strategic support with his wealth of experience across the sports and events. CSM is the second world top 3 Sport's & Events companies that Alan has built, whilst leading the creation of major events and programmes for sports, sponsors and television. Outside of sport he also devised, managed and promoted a medical programme that significantly improved the management of childhood asthma in the UK. A 3-time Olympian, winning Olympic Silver, triple European Gold, and Commonwealth Gold, Silver & Bronze medals, represented the Commonwealth, Europe and was British Team Captain. Alan started organising and promoting international track and field athletics meetings which continually reset the standard worldwide, and attracted £100's of millions from delighted sponsors and broadcasters. This led to the creation of world leading events in a variety of sports and activities including ice skating and the Paralympic World Cup, whilst devising successful programmes for sponsors and partners around the world. Having sold his first Agency Group, API, to Interpublic (to form the founding company for Octogan), Alan formed Fast Track, which then formed the corner-stone to create CSM, which he Chaired and then became Founding President before stepping down to pursue his personal interests. CSM, recently acquired by the Wasserman Group is the 3rd largest Sports & Entertainment Marketing Groups in the world with 20 offices, in c. 13 countries from the US to Abu Dhabi, Hong Kong, Moscow, Shanghai, Rio & Tokyo. Their portfolio includes major involvements in Rugby, Cricket, F1, Basketball and Football etc. Alan was a Trustee with Sported, currently a Trustee of the London Marathon Foundation, a Board Member & Director of London Marathon Events Ltd., and a Founder of Made by Sport. Alan was Vice-Chairman of London's successful bid for the 2012 Olympic & Paralympic Games – ‘my proudest moment, as I knew how many lives it would positively impact'. Alan is currently advising major brands, and Boards on strategy, and hopes to 'make a difference' in the area of the importance of exercise, especially for young people and children, as it relates to both general health, and specific medical conditions.   Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

Getting people to buy your services is the goal of all marketing efforts. On social media platforms you're there with all your rivals, competing for attention from clients that would be perfect for you (and THEM too!). The ever changing algorithms, rather than you, decide how your content will be promoted and who it will be shown to. A conversion process takes your prospects OFF social media and either gets them to book a call or buy something from you, in an environment that is controlled by you alone. Here we unravel the mystery behind the conversion process—what it is, why it's so important for your business, and how you can use it to achieve market-beating results. From attracting leads to nurturing prospects and closing sales, we'll guide you through each step of the conversion journey. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Maximising your SEO impact is crucial for entrepreneurs because it delves into the heart of digital visibility and customer reach. By understanding and implementing strategies to enhance site indexability, entrepreneurs can significantly improve their website's presence on search engines. This uptick in visitors not only elevates brand awareness but also provides more opportunities for conversion and sales, essential components for business growth and success. Join host Jane Bayler and guest, Julia Nesterets, to discover invaluable insights and actionable strategies as Julia shares her expertise in enhancing site indexability and driving SEO traffic. Whether you're a seasoned professional or just starting in the digital landscape, this episode promises to empower you with the tools to elevate your online presence and achieve remarkable results. Tune in to gain a competitive edge in the ever-evolving world of SEO and take the first step towards unlocking the full potential of your website. Contact Julia: https://www.linkedin.com/in/julia-nesterets-bab6a68/ https://twitter.com/JNesterets Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Join us for an inspiring and thought-provoking episode as host Jane Bayler engages in a conversation with guest Ian Hawkins, a passionate advocate for storytelling, change and innovation. Unlocking the power of storytelling is a crucial skill for entrepreneurs aiming to grow their business. It's not just about presenting facts and figures; it's about crafting a compelling narrative that connects emotionally with your audience. Storytelling can turn a brand into a legacy by building trust, enhancing customer engagement, and differentiating your offering in a crowded market. In an era where consumers crave authenticity and personal connection, mastering storytelling can be a significant asset for any entrepreneur looking to make a lasting impact. Whether it's within organisations, communities, or personal relationships, Ian's methods have proven to be a catalyst for transformation and evolution, so you won't want to miss this episode. Contact Ian: www.linkedin.com/in/ianrhawkins www.mr-hawkins.com UK Amazon: tinyurl.com/isops US Amazon: tinyurl.com/isopsworld Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this episode Jane talks about her personal experience of domestic abuse. Why it is more common than people think, and how to get help if you find yourself in a situation where you're either being abused, or are suffering from the after effects of an abusive relationship. Survivors of domestic abuse often hide away, because they feel marginalised, judged and ashamed. This means their situation is often misunderstood. All around us, every day, there are people going about their daily business who are walking on eggshells, waiting in fear for the next onslaught. In abusive relationships, it goes way beyond an unhealthy dynamic. There really are perpetrators and victims, and by the end of this video you'll be a lot clearer about who and what these look like. Have you ever encountered domestic abuse, as an entrepreneur, and if so, did you manage to break free? Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In der heutigen Folge „Alles auf Aktien“ sprechen die Finanzjournalisten Nando Sommerfeldt und Holger Zschäpitz über höchste Ehren für Amazon, üble Prognosen zweier E-Autobauer, einen tollen Ticketing-Auftrag und die Liste der potenziellen KI-Disruptions-Opfer. Außerdem geht es um Siemens Healthineers, Teladoc Health, SMA Solar, Solaredge, Wallgreens, Walmart, Rivian, Lucid, Palo Alto Networks, Zscaler, Sentinel One, Crowdstrike, Gitlab, WisdomTree Cybersecurity ETF (WKN: A2QGAH); SAP, CTS Eventim, Palantir, Super Micro Computer, ARM, C3.AI, Adobe, Chegg, Coursera, Yext, Booking, Expedia, Tripadvisor, Fiverr, Manpower Group, Robert Half, Vimeo, Yelp, Ringcentral, Squarespace, Omnicom, Interpublic, Dan & Bradstreet, ADP, H&R Block, Dropbox, Accenture, DXC, IBM, Freshworks, LivePerson, Paychex, UiPath, Genpact, TaskUs, Smartsheet, Invesco Nasdaq 100 Equal Weight ETF (WKN: A3EE27). Wir freuen uns an Feedback über aaa@welt.de. Ab sofort gibt es noch mehr "Alles auf Aktien" bei WELTplus und Apple Podcasts – inklusive aller Artikel der Hosts und AAA-Newsletter. Hier bei WELT: https://www.welt.de/podcasts/alles-auf-aktien/plus247399208/Boersen-Podcast-AAA-Bonus-Folgen-Jede-Woche-noch-mehr-Antworten-auf-Eure-Boersen-Fragen.html. Disclaimer: Die im Podcast besprochenen Aktien und Fonds stellen keine spezifischen Kauf- oder Anlage-Empfehlungen dar. Die Moderatoren und der Verlag haften nicht für etwaige Verluste, die aufgrund der Umsetzung der Gedanken oder Ideen entstehen. Hörtipps: Für alle, die noch mehr wissen wollen: Holger Zschäpitz können Sie jede Woche im Finanz- und Wirtschaftspodcast "Deffner&Zschäpitz" hören. Außerdem bei WELT: Im werktäglichen Podcast „Das bringt der Tag“ geben wir Ihnen im Gespräch mit WELT-Experten die wichtigsten Hintergrundinformationen zu einem politischen Top-Thema des Tages. +++ Werbung +++ Du möchtest mehr über unsere Werbepartner erfahren? Hier findest du alle Infos & Rabatte! https://linktr.ee/alles_auf_aktien Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Unlock the secrets of resilience that will empower your journey through life's ups and downs, as host Jane Bayler and executive leadership coach, Julian Roberts, unite to share transformative insights. Together, Jane and Julian peel back the layers of what it means to build and maintain resilience, emphasizing the importance of the company you keep, and how a supportive circle of influence can lift us to new heights. Julian is an executive leadership coach with a background in commercial and sales, and is passionate about people, resiliency, and business. Tune in for an episode rich with personal anecdotes and sage advice that will inspire you to harness your emotions, boost your self-worth, and become the resilient individual you're meant to be. Contact Julian Roberts: Website: https://www.julianrobertsconsulting.com LinkedIn: https://www.linkedin.com/in/julesroberts Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service-based business succeed, this is your go-to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Attention is the new gold! When you ‘ blend in with the crowd' and say things that are boring or unoriginal, your audience is more likely to abandon you in favour of someone whose content is more interesting. This means you'll be wasting your time and effort for poor returns. You'll also be having to work a lot harder to generate desire, and any prospects you acquire will convert at a lower rate, because people are not really ‘feeling it'. So in this episode, we look at how you can transform your content from boring to ballsy, and achieve the recognition and success you deserve. Do you think you're more boring than ballsy? If so, listen to this episode for some useful tips! Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In today's competitive business landscape, generating recurring revenues is crucial for B2B startups to ensure stability and growth. This podcast episode, "How B2B Startups Can Build Predictable Recurring Revenues", delves deep into practical strategies and insights to help ambitious entrepreneurs like you unlock the potential of steady income streams. Join host Jane Bayler and guest Zoltan Vardy, in this engaging discussion. Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Free video guide to create a high-impact value proposition and start closing more deals today.: https://zoltanvardy.com/podcast Contact Zoltan: https://zoltanvardy.com/ https://thelaunchcode.net/ https://www.linkedin.com/in/zoltanvardy/ https://www.youtube.com/@zoltanvardysthelaunchcode6227/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

The demand for expert services has exploded. If you have wisdom and experience you love to share you can take advantage of the business world's #1 passion for consulting services. The fastest route to becoming successful as an independent consultant is to identify the specific elements of your prior experience and history that is of most value to your market, and that your market is least able to access through their internal resource. In this video, we also look at how to position yourself against your competition, and stand out for your difference to get chosen first. #quittheratrace #greatresignation #becomeaconsultant #independentconsultant #consultingsuccess #thesmartconnector Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In today's digital age, having a presence is simply not enough. To thrive, technology businesses need more than just a website and social media accounts. They need executable marketing strategies that can drive results. Join us in the latest Smart Connector podcast episode as we delve into the critical realm of creating actionable marketing strategies tailored specifically for technology businesses. Host Jane Bayler sits down with Nicky Dibben, a seasoned tech marketer with a wealth of experience in bridging the gap between technology and humanity. As a Fractional VP of Marketing, Nicky has collaborated with B2B organizations of all sizes, bringing her expertise in translating complex tech concepts into relatable, actionable strategies. #TechMarketing #DigitalStrategy #B2BMarketing #TechInnovation #BusinessGrowth #TechTrends #TechLeadership Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/ When you've worked hard to develop a high value prospect, there is nothing more frustrating than getting on a call and LOSING the sale. Especially when you know your product or service helps your clients succeed! Experts who are skilled at closing sales make more money, with higher profit margins, and enjoy more satisfaction and fulfilment in their businesses.  The process of converting a high value prospect into a paying client takes time to develop, and this video will reveal some closely guarded secrets to help you close the sale – so that more of your dream clients say YES to you instead. When you know how to sell effectively, you will step into your power as an expert, and make the impact you always wanted.  This episode will get you on track for success. Want some hands on help to sell more, to more of the right people, who fall hard and fast for your valuable solution?  Watch this video and book a call today! https://idealclientsuccess.com/learn-more #closethesale #highticketsales #coachingbusiness #businessgrowth #b2b sales #howtosell #salessuccess #handleobjections

In today's saturated business landscape, understanding how to influence, persuade, and socially innovate is often the difference between a thriving company and one that struggles. Entrepreneurs and business owners must recognise that success often hinges on their ability to connect with others, build relationships, and inspire action. This podcasts looks at the power of social learning to achieve sales success.  Helping you navigate challenges, seize opportunities, and create the lasting impact you want and need. Join us for a captivating episode of the Smart Connector podcast, where host Jane Bayler engages in a dynamic conversation on this topic with David Thomson. In this episode, David provides a unique perspective on wielding influence, harnessing the power of persuasion, and embracing the future of technology in sales innovation. Connect with our guest: https://www.suada.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this episode we look at whether it's REALLY possible to get rick quick and easy as an entrepreneur, or whether the long game will bring you better results.  We also look at the reasons why the quick and easy, rags to riches story is often peddled by the so-called ‘gurus', and why, by falling for their pitch, you will end up making THEM rich and you poorer (or richer in experience only)! We will reveal what happens when you follow the get rich quick mantra and what you could (or should be) doing instead to ensure lasting success comes your way. If you want some game changing shortcuts to get rich quicker and more easily as an entrepreneur, watch this episode today!  Want some hands on help to build your business faster? Watch this video and book a call today: https://idealclientsuccess.com/learn-more Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Understanding and applying systems thinking is a transformative skill that empowers leaders to navigate intricate challenges with a holistic perspective.  By listening to this episode, you will gain valuable insights into how systems thinking can revolutionize your approach to leadership.  Discover how it enables you to identify root causes, make more informed decisions, and create sustainable solutions that drive positive change.  Don't miss this opportunity to unlock the potential of systems thinking and elevate your leadership capabilities to new heights.  Join host Jane Bayler and guest Tre Cabrera, to embark on a journey towards more effective, impactful, and visionary leadership. With over 20 years of experience, Tre is a respected and motivated community development and social impact leader. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

When an elevator pitch is delivered like a telesales script, without passion or excitement, it will turn off prospects who are looking for a service like yours. In this episode we look at how to create an elevator pitch the right way, engaging the hearts as well as minds of your dream buyers, so they can't wait do business with you! If your goal is to attract high value clients, this helps you be seen as a high status buyer, rather than a seller.  Here's the difference: a buyer never, ever sells. A buyer decides who they work with, rejects under-qualified prospects, and gets chased by people who want to work with them.  A seller on the other hand has to spend a lot of energy trying to convince people to work with them. They often end up discounting their terms or prices or taking on clients they probably shouldn't. Listen to this episode to perfect your elevator pitch, and get your dream buyers lining up to do business with you. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Host Jane Bayler and guest Andrew Batt discuss WHY the power of networks should be at the very top of YOUR business to do list right now. Networks provide valuable insights, keep you updated on market trends and can open doors to collaborative opportunities. Both Jane and Andrew have been in business for more than 30 years each - that's north of 60 years combined. They share successes from networking which has led them both to building extremely powerful networks across multiple industries. They also share some common mistakes that can be made whilst building your network, things to avoid, and truly understand the power of YOUR network, especially when facing tough times in business. Tune in to find out how to build an engaging, supportive network, the common mistakes made and how you can sharpen your networking abilities.  #Networking #BusinessRelationships #TheSmartConnector #NetworkingTips #EntrepreneurInsights #BusinessNetworking Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

As an entrepreneur, procrastination is the enemy of progress. However, in today's fast-paced world, we all struggle at times with choosing what to prioritize, how to allocate our time, and how to stop distractions from pulling our focus and attention. There is no one quick fix for ‘putting off for today what can be done tomorrow'. When we understand the true drivers of procrastination, though, we can stop them from hijacking our success. In this video we look at the 5 reasons people procrastinate and how you can end procrastination and get results today! #endprocrastination #entrepreneurship #businessgrowth #startupbusiness #thesmartconnector Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In the latest Smart Connector podcast episode, host Jane Bayler interviews Lisa Smith, founder and CEO of Smithco, a sales consulting firm for female and BIPOC executives.  In this episode, Lisa shares her invaluable insights on how a dynamic sales mindset can be the catalyst for unlocking your untapped potential and exploding your revenue. During the conversation, Lisa emphasised the importance of truly seeing and hearing others, and how giving someone your genuine attention can be transformative.  We also discuss the blind spots that many business owners have and the significance of identifying patterns and trends in order to achieve success. If you're ready to take your sales game to the next level and tap into your full potential, this episode is a must-listen. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

If you're a consultant or sector experts who sells your own services, it is frustrating and very painful when no-one wants to buy them. It's tempting to blame the market.  Global economic forces, the wrong sales or marketing tactics, the suppliers you paid to help you. Often though, the answer is much simpler. You have a weak, poorly differentiated offer that puts you in an ‘also-ran' category, alongside others who people think do what you do too.  In this informative video, we look at how to strengthen your offer, and how to get your dream clients to appreciate and value it, so that they choose you first. #offercreation #coachingbusiness #businessgrowth #consultingbusiness #independentexpert #thesmartconnector Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Angela Johnson had over 25+ years of experience working with teams and leaders in project management and software businesses. She joins host Jane Bayler on the latest Smart Connector episode, to discuss Scrum, a popular and proven Agile framework used in software development and project management to deliver high-value outcomes efficiently. The goal of Scrum is to improve productivity, collaboration, and the ability to respond to changing requirements during the evolution of a business development process.  In the episode, Angela stresses the significance of leadership engagement in implementing Scrum, and the cultural shift required for success. Jane and Angela also touch on the difficulties posed by rigid hierarchical structures, as well as the roadblock of ego in Agile teams. Join us for this must-listen episode that will give you invaluable insights into how the Scrum approach can help your business pivot faster and solve complex problems. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Life and business is never easy if you're ambitious and want to succeed.  Newton's Law states that for every action (force) in nature there is an equal and opposite reaction.  The easy option can be harder than we think, and the harder option can be easier than we think. When we embrace difficulty and challenge as a natural consequence of success, we ‘choose our hard' and stand by our choices.  When others choose what seems to be easy, you'll recognise their ‘hard' can be a life of compromise. When you choose your hard, on the other hand, you embrace the possibility of a truly limitless life. #businessgrowth #entrepreneurship #entrepreneurmindset #chooseyourhard #thesmartconnector Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this exciting episode about email and SMS marketing, host Jane Bayler engages with Kyle Stout, the Founder of Elevate & Scale. You'll learn how direct-to-consumer brands can unlock hidden revenue and put your sales on autopilot, all while spending less on advertising. Whether you are an established e-commerce brand or just starting out in your expert business, the insights provided by Jane and Kyle will prove invaluable in enhancing your email marketing strategies. Don't miss this golden opportunity to elevate your game and propel your e-commerce or online brand to new heights! We invite you to unravel the power of email marketing to transform your business and drive extraordinary growth. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Join us in the latest episode of the Smart Connector podcast as host Jane Bayler engages in a captivating conversation with the dynamic duo, Elliot and Dom Chapman of Chapman Capital. Discover how they joined forces to create their agency business empire. Gain invaluable insights into what it truly takes to establish a thriving agency group in today's competitive landscape. In this episode, Elliot and Dom shed light on crucial aspects of business growth. Together with Jane, they discuss how to identify the right-sized businesses for acquisition and implement strategies to foster their expansion. They emphasise the significance of assembling a team that shares your core values while boasting diverse skill sets – a fundamental element in any success story. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Picasso was one of the greatest artists of the 20th century, and was never poor, like many great artists from the same era. In fact, he died extremely wealthy, with over $4.5million in cash and $1.3million in gold (equivalent to $36million today).  In this video we look at the link between selling art and selling expert services. Why, in the absence of a ‘standard market rate', achieving the best price for your valuable service is linked to perception and brand awareness.  We also the learn the secrets of Picasso's Pricing Model and how you can apply these to stand out for your value and achieve the impact and profit you deserve. #pricing #entrepreneurship #coachingbusiness #businessgrowth #thesmartconnector Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

Only 3% of your audience will be ready to buy at any given time.17% will be in information gathering mode. 20% will know they have a problem but have not really taken steps to address it, and 60% will be problem unaware, in other words they do have the problem that you solve, but they haven't yet been able to think about how they might approach a solution. In this exciting solo podcast episode Jane looks at the value of building a client attraction system, that helps you build know like and trust on autopilot, without you having to show up in person. This helps your client recognise they want what you do, and that you are the best choice for them. While those who don't have the problem you solve, just drift away before they waste your precious time. Systems are not just for b2c marketers. If you are a consultant, business coach or b2b service provider who is TIRED of not getting the results you need from networking, referrals and posting on social media........and if you want to STOP developing relationships with the wrong people - and build a pipeline of high calibre prospects who already know they want what you do, a client attraction system will definitely be helpful for you. The best businesses were always built on systems, and this episode will help you acquire one that works like magic for you. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

In this captivating episode of the Smart Connector podcast, host Jane Bayler delves into the world of cinematic brilliance with guest, Christopher Flinstrom, the founder and visionary behind Klara Färdiga Film. Join us as we explore Christopher's unique journey in the film industry, his groundbreaking work at Klara Färdiga Film, and the awe-inspiring stories that come to life through his creative lens. In this enlightening conversation, we cover a range of topics, including future trends in cinema, the power of visual storytelling and innovation in filmmaking. Don't miss this illuminating conversation that celebrates the art of filmmaking, the power of visionary storytelling, and the innovations shaping the cinematic landscape of tomorrow. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients' services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane's own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher' and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world's #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane's website and connect on socials here: https://www.janebayler.com  Check out Jane's Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/