Podcasts about double forte

The Jen Marples Show episode 172 is here!Summer reruns gave me an excuse to share another fabulous conversation with my friend and longtime colleague and sounding board, Lee Caraher. Lee's someone I call when I can't see the forest through the trees. We've been going on 23+ years now and I lean into Lee's zest for life, brilliance, humor, and gregariousness. You are going to love her and this conversation as much as I do! She's the reason your's truly had the cojones to go with You're Not Too F***ing Old! as my rallying cry!We talk about entrepreneurship, defining success on our terms, staying relevant and adopting an attitude of always be learning - which is critical for everyone in business today but especially in midlife. We also dig into pivoting, getting back into the workforce, stopping caring what people think, and so much more!Lee Caraher is a seasoned entrepreneur and the founder of Double Forte, a leading national strategic communications agency. With a focus on clarity and positive impact, Lee and her team empower organizations to achieve their goals through powerful communication strategies. As a published author and captivating speaker, Lee shares her expertise on the transformative power of clear communication with audiences nationwide. Her infectious laugh and unwavering optimism underscore her commitment to making a lasting impact in the world of communication.Lee and I discuss:Embracing lifelong learning to stay relevant, energized, and employable..Setting strategic boundaries to attract the right clients and projects.How to prune the friend garden and get rid of non-supportive people.Taking charge of your financial future today to avoid surprises.The importance of insurance: home, life, and health. Defining success on your terms and not society's.Lee Says: You're Not Too F***ing Old! to create a life that lights you up, both personally and professionally.I hope you enjoyed today's show! If you'd like to find out more about how I can help you achieve your business or life dreams, you can book a complimentary 20-minute call HERE. Visit my website at www.jenmarples.com and sign up for my newsletter to get two free juicy gifts for you, my Stepping Into The Spotlight guide and my 12 Steps to Pivot guide. I'd love to connect with you on social media so please follow me @jenmarples on Instagram, LinkedIn, TikTok and YouTube, and let me know if you listen to the show! Nothing makes me happier than connecting with you dear listener. Finally, my mission is to empower millions of midlife women, but I can't do it alone! Please help me by leaving a 5-star rating and written review on Apple HERE and a 5-Star rating on Spotify HERE. Thank you and have a beautiful day!Unedited AI Transcript HereCONNECT WITH LEE CARAHER:Double ForteWebsiteBooks CONNECT WITH JEN MARPLES:Subscribe to my Newsletter

How can companies create inclusive and dynamic work environments? In this episode of the Int-HER-rupt podcast, I chat with Lee Caraher, a renowned expert in building dynamic work environments and author of "Millennials and Management." Lee details the importance of adaptive leadership, effective communication, and diverse, inclusive environments in today's world. Listen to her stories and practical tips to equip yourself to drive positive change in your own organization. Meet Lee Caraher ●       Lee Caraher is a seasoned public relations and communications expert with a rich professional journey spanning over two decades. ●       She started her career in public relations and steadily climbed the ranks into significant leadership roles. ●       Her extensive experience culminated in the founding of Double Forte, a well-regarded public relations and marketing firm dedicated to fostering dynamic and inclusive work environments.  Maintaining Company Culture and Values ●       Lee explains the importance of maintaining company values and behaviors amidst an ever-changing work environment. ●       She emphasizes that a positive and inclusive culture is crucial for the long-term success of any organization. Challenges and Strategies in Inclusivity ●       Lee shares her experiences, including her efforts in creating an inclusive language guide and the challenges faced in adapting to a male-dominated culture. ●       She recounts a personal story of inadvertently excluding a gay employee, which served as a humbling lesson on the impact of language. This experience sharpened her focus on fostering a truly inclusive environment. Practical Tips for Inclusivity ●       Lee provides three practical tips for individuals and leaders striving to create an inclusive environment: ○       1. Conduct an annual blind audit to identify and address biases. ○       2. Actively check in with employees to understand their needs and experiences. ○       3. Implement unbiased recruiting practices to attract a diverse pool of talent. ●       She also discusses the advantages of blind recruitment in improving workplace diversity and draws parallels to the unbiased selection of musicians behind a screen. Evolving as Leaders ●       Lee stresses the necessity for leaders to continuously evolve and understand their place in the world, particularly about their company and its employees. ●       This evolution is crucial to avoid failure and ensure the company adapts to changing conditions without losing its core values. “Being a dynamic company means understanding how you maintain your values and the behaviors your values dictate. You will dictate your behaviors, and that is what values are. Values are the behaviors that you will encourage and/or allow, and then how do those stay the same? So your culture is that way—positive, inclusive, whatever, but recognizing how conditions change.” - Lee Caraher. Resources Lee Caraher Lee Caraher on LinkedIn  If this episode connected with you, reach out to Linda and let her know.  This podcast is produced by TSE Studios. Check out other podcasts by TSE Studios, including this episode's sponsor, The Sales Evangelist, helping new and struggling sellers close more deals and achieve their sales goals. Subscribe to the IntHERrupt Podcast so you won't miss a single show.  Find us on Apple Podcast, Google Podcast, Spotify, and Stitcher.  Audio created by Ryan Rasmussen Productions.

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: How the pandemic impacted media relations Why it is detrimental to think of media relations as transactional Why it is crucial to build personal connections in PR Why you need to be of service to your media connections to maintain relationships How to get started building media relations in today's environment Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/  

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows. Today is a Solo Show with your host, Lee Caraher. What you will learn in this episode: How a company's values guide its culture, decisions, and goals Why it is critical to define each value and describe the behaviors associated with them to create clarity and understanding How to divide your values into core, aspirational, accidental, and permission to play based on The Advantage by Patrick Lencioni A detailed examples of Double Forte's values and how they are defined How articulating your values sets you up for success when employees are underperforming or not in alignment Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher The Advantage by Patrick Lencioni  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: What a Chief Communications Officer does and how the role has changed over time How social media has changed the “public” in PR The difference between the CCO and the CMO How a company's handling of layoffs can impact involuntary churn and productivity Why some companies choose to utilize a fractional CCO or CMO Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: What constitutes an effective press release What challenges communications professionals are facing today How to determine if something is newsworthy Why distribution is so important when running a press release How to use your press release to extend a conversation with your audience Why you should never use AI to write your press release Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to joining Double Forte, Maggie founded a digital marketing and communications agency, before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter, serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: Why you must assume the person you are speaking to does not understand your acronyms and lingo How to use more inclusive language to make everyone feel welcomed and included How complex language makes consumers feel like outsiders and loses business Why inclusive language should start from the inside of your company How to identify and eliminate exclusive language in your communications Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/ 3 Simple Things That Could Save the Wine Industry in 2024, with Maggie Zeman

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: What makes wine PR different from PR work in other industries How to get a job in wine PR Why education is absolutely crucial for working in the wine industry How wines are scored and what that means for distribution Why you need to be deeply interested in wine if you want to get into the industry Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/ WSET Resources: https://www.wsetglobal.com/

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day. She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands. Maggie serves as Vice Chair on the Board of Directors for the Alzheimer's Association New York Chapter serving also as chair of the annual Walk to End Alzheimer's and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing. What you will learn in this episode: Why the State of the US Wine Industry Report from SVB is a wakeup call to wine businesses and the industry as a whole Where opportunities exist for wine companies to gain traction and turn around a stagnant market Why education, communication, and innovation should be at the forefront of the wine industry to shift demand How shifting demographics are impacting the wine industry, and Maggie's expertise on how businesses can attract younger audiences to improve the current 0% growth the industry is facing Why internal communication should be at the forefront of all business plans before taking the message public Resources: Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/  

Rachel Huff, President and Founder of Victoire & Co, sits at the intersection of great companies and great agencies. Her passion lies in building brand-agency partnerships that drive long-term success. With a keen understanding of clients communications and business needs and a network of trusted agency connections, she specializes in guiding companies toward their best agency fit. Her work doesn't end with the initial matchmaking. Through strategic guidance and ongoing support, Rachel helps companies maximize their agency relationships to unlock their full brand potential. She also helps agencies grow their top line by sharpening their marketing and new business approach. Before founding Victoire & Co, Rachel led business development and agency marketing at Weber Shandwick and 360PR+, drawing from a decade on the account side developing integrated communications campaigns for brands including John Hancock, Verizon, Ocean Spray, DraftKings, CVS, Life is Good, and Boston Scientific. What you will learn in this episode: Why professionals with agency experience aren't always the best at finding new clients that are a good fit Double Forte's 4 rules for working with a new client What it means when a customer asks for more dynamic teams How your approach to presenting results can make you more adaptable and transparent Why it is our job to make our clients easier What kind of questions agencies should be asking Resources: Website: https://www.victoireco.com/ LinkedIn Personal: https://www.linkedin.com/in/rachelmhuff/ LinkedIn Business: https://www.linkedin.com/company/victoireco/

As the Chief Content Officer for Double Forte, Liz combines her PR, marketing and writing skills to counsel clients on their content and social media strategies and to maintain the editorial calendar and voice for the agency. Over the years she has worked as the Vice President of Marketing for an international flooring company and led media and communications programs for a range of clients from Fortune 100 companies to early-stage startups in the technology, consumer and professional services industries. An award-winning writer, Liz is the author of two books about the challenges of working women balancing career and caregiving. She is also active in the influencer community: Liz runs an online community with thousands of members, and her first blog was named one of the Best Blogs for Women by Fortune Magazine several years in a row. Liz is active in her community and serves on her town's Finance and Warrant Committee. She is also committed to supporting other women and co-founded both SheStarts, an organization for women entrepreneurs, as well as Women In Democracy-Dedham, a non-partisan group that seeks to engage more women in local politics. What you will learn in this episode: How the need and desire for companies to comment on social topics has impacted brand communication What questions to ask yourself as a company to determine what to communicate and whether or not to take a stance Why companies need to live their values, not just post them on a wall How not communicating anything can result in a bigger backlash Why conviction is vital when taking a stance Resources: Read Liz's article “Profit, People and Purpose: How CEOs and Companies Can Be Their Most Authentic Self in the Transparent Age”: https://double-forte.com/profits-people-

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: Why the word “like” should not be used as a filler or to indicate inclusion What you are actually saying when you use “like” in written speech Why using “like” as a filler in spoken word undermines your authority and makes you seem uncertain Tips you can use to break out of the habit of using “like” in your everyday vocabulary Why precision language is so important for conveying your thoughts and being understood Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher Apps Mentioned: Speeko Orai Astound

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: How intention is at the heart of being understood when communicating The 9 steps for breaking down intention to be a more effective communicator Why you need to give as many cues as possible to be heard and understood Why it's important to reinforce your message in different modalities at different times How your words, tone, energy, and body language work together (or against each other) to convey a message Why it's essential to determine the when, where, and how of the message you are sending Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Double Forte Resources: https://double-forte.com/resources/ Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher Books mentioned: Breaking Through: https://www.amazon.com/Breaking-Through-Communicating-Hearts-Change/dp/1647823951/ref=sr_1_2_sspa?keywords=breaking+through&qid=1692816930&sr=8-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1: Communicating to Open Minds, Move Hearts, and Change the World by Sally Susman The Nonobvious Guide to Better Presentations by Jacqueline Farrington

Gabriel Munoz began his career at Double Forte with a background in content creation, media relations, digital marketing, food & beverage and retail industries. He was hired as an intern and within two months, was promoted to an Account Coordinator. In a short amount of time, Gabriel has been given the opportunity to delve deep into all things PR. Whether it was building influencer relations, creating media lists, working with media or traveling for events at the drop of a hat, Gabriel continues to adapt well under pressure while always staying positive. Previously, he had worked as a Media Relations Intern at the Commonwealth Club of California located right off the Embarcadero in San Francisco. A graduate of San Jose State University, Gabriel received a BA in Public Relations with an academic focus in Photography. What you will learn in this episode: How AI can be helpful to companies looking to gain more time for strategic tasks The dangers of AI and how it can lead to more mistrust How to dip your toes into AI in a structured way Why it's important to set up boundaries for yourself or your company before diving into AI Why everyone in communications needs to proceed with using AI How to make sure you don't use AI as a crutch in your career Resources: LinkedIn: linkedin.com/in/gabrielmunoz21 Website: portfolium.com/gabruul Gabriel's blog post: https://double-forte.com/the-future-is-here/

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: Where the CEO of Miller-Knoll went wrong on her viral rant to her employees How to foster a psychologically safe work environment What the phrase “tell me more” actually says to your employees and colleagues Why curiosity is the CEO's superpower How seeking input results in better decisions for your organization Two books you need to add to your list to improve your leadership and curiosity Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Double Forte Resources: https://double-forte.com/resources/ Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher Tell Me More by Michael Sherlock The Psychological Safety Playbook by Karolin Helbig & Minette Norman

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: Why if you say “stay calm” you will do more harm than good Real-life examples of CEOs and governments telling people to “stay calm” and the not-so-calm results What you are really communicating when you tell someone to “stay calm” or “be calm” Better alternative approaches you can take to effectively communicate during crisis or conflict How avoiding the term “be calm” can validate the feelings of the people in your own life Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Double Forte Resources: https://double-forte.com/resources/ Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: Why the golden age of social media is over, and what that means for brands and businesses How to balance the four pillars of media to stay adaptable in the constantly changing landscape of social media Why you need to own your messaging on social media before someone else does it for you How to create an ecosystem of awareness to allow your consumers to know you better Why you should never put all of your eggs in another company's basket for media exposure Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: How miscommunications happen in the workplace Why vague deadlines like “end of day” are ineffective How specificity in your communications can make you better at delegating Why you need to be specific about time, time zone, and format Resources: Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: How and why corporate profile building is dependent on so many other things Why local media is a business's best tool for getting national coverage Why it is critical for you to understand your own backyard to grow as a company Why your products and services need to be the center of attention before your company can be talked about How to leverage local op-eds to get your stories picked up by more news outlets Why the journey to national coverage is just as important to driving business as the destination Resources: Website: www.double-forte.com Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee's the host of Everything Speaks, the founder and CEO of Double Forte, a 20-year old awesome independent national PR and strategic communications firm, and the author of two pragmatically optimistic books about creating valuable, high producing and positive workplaces and teams. She's been there and done that. Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she shares her thoughts and insights on key topics of the day. What you will learn in this episode: How you need to navigate and communicate in the unpredictable world fo 2023 Why we are never going to be “post-pandemic” Why the last few years have caused consumers to reevaluate value How practicing Radical Empathy is the game changer we're all looking for Why hybrid work is here to stay, and the power going back to employers is a fallacy Why social and environmental transparency is essential moving forward How brands can use service and communications to stay relevant How the pandemic caused consumers to center on wellness Resources: Trendwatch 2023 Report download Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee Caraher is a CEO, best-selling author, and sought-after speaker. Founder and CEO of Double Forte a 20-year-young national PR & Communications firm in San Francisco, New York, and Eau Claire, Wisconsin, Lee is an acclaimed communication strategist known for her practical solutions to big problems. Her company works with companies big and small that are making a difference in their categories. And due to popular demand, Double Forte offers Get On The Map program for small companies who need to create strong profiles and drive awareness. Lee's the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials. Her second book, The Boomerang Principle helps companies create high producing, positive work cultures that employees want to return to – a critical factor in sustainable businesses. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Lee is active in the community and currently serves on two nonprofit boards. A graduate of Carleton College, Lee is currently running her company from home whilst we all wait to see how the pandemic shakes out (and is happy that she finally has something relevant to share from her Medieval History degree). Learn more: Website: www.double-forte.com Website: www.leecaraher.com Twitter: https://twitter.com/LeeCaraher Facebook: https://www.facebook.com/LeeCaraher1 LinkedIn: https://www.linkedin.com/in/leecaraher/ Instagram: https://www.instagram.com/leecaraher/

Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year-old national public relations and communication agency headquartered in San Francisco that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight shooter with a big laugh that keeps her out of more trouble than it gets her into. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and nonprofits how to embrace the qualities of different generations, reduce negative interactions between people, and see the big benefits of changing the definition of loyalty from a long tenure of employment to a lifetime of loyalty regardless of employment status. Lee is active in her community, having served on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history, which she finds useful every day—especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What it means to be a toxic A-player What it says about you as a leader to allow toxic behavior The various types of toxic players in the workplace How toxic behavior can impact your team, company, and overall performance What steps you can take as a leader to address toxic A-players on your team Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year-old national public relations and communication agency headquartered in San Francisco that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight shooter with a big laugh that keeps her out of more trouble than it gets her into. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and nonprofits how to embrace the qualities of different generations, reduce negative interactions between people, and see the big benefits of changing the definition of loyalty from a long tenure of employment to a lifetime of loyalty regardless of employment status. Lee is active in her community, having served on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history, which she finds useful every day—especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How PR has risen in credibility and importance in the last 20 years. What has and has not changed in the world of PR over the last 20 years How social media has pushed communications to continuously adapt Why journalism is more important than ever, and what is getting in the way of their stories Why it is crucial for your business to have a plan in place for every worst-case scenario How the role of the Chief Communications Officer has evolved over time Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Today's guest Lee Caraher is a CEO, author, and sought-after speaker. Lee is an acclaimed communications strategist known for her practical solutions to big problems. Lee started her PR company Double Forte during a crisis. Her mother was diagnosed with Stage 4 lung cancer, and in order to be with her, she packed up and started her own firm. She built her business for the quality of life.  At 58, Lee's agency has just turned 20, and she has no plans of slowing down. As she puts it, age is her superpower. She says relevance is only as good as your ability to apply it to the current situation. You're constantly learning and evolving. It's never too late to learn how to communicate better – or at all.  Her business is built around the ability to communicate clearly. She says if you cannot communicate, you can't have a business or a relationship – your life will be mired with miscommunication and disaster.  But when you're a good communicator, not only are you good at giving direction, but you are good at taking direction. This puts you in a position to be surrounded by people who understand their role and how they impact others. Even in a crisis, everyone would know what they are meant to do.  She says everyone is and has always been, their own platform. People want to understand who they are purchasing from, who they are in business with, who they choose to spend their time with, and who they watch for entertainment. If those people don't align with them due to something they've said or are against your values, there is no reason to spend your time or money with them.  Lee says one of the most common mistakes in communications is that we assume people have understood what we said. We assume that our words mean the same thing to the person listening as they do to us – and they do not. The other aspect of being a great communicator is knowing yourself – what you're good at, what you're bad at, and what you should lean into and stay away from. Understanding how you react and recognizing that others have different types – like Myers Briggs, appreciation languages, etc. – will help you understand how to talk and listen to them. ===== Mentioned ===== 7 Habits of Highly Effective People: https://amzn.to/3UjI0Qn  5 Languages of Appreciation In The Work Place: https://amzn.to/3OQFRdR  ===== Connect with Lee Caraher ===== Sites: https://www.double-forte.com             https://www.leecaraher.com  Twitter: https://twitter.com/LeeCaraher  Facebook: https://www.facebook.com/LeeCaraher1  LinkedIn: https://www.linkedin.com/in/leecaraher/  Instagram: https://www.instagram.com/leecaraher/  ===== Connect with Sarah ===== Facebook: https://www.facebook.com/sarahwaltonpage  Instagram: https://instagram.com/thesarahwalton   Game on Girlfriend: https://youtube.com/playlist?list=PL_Jen-dhtrcPvkgdjasgiyAk1NgPbZYRS  Most business owners don't know how much money they actually need to make to feel free. It's time to break that trend. Download my free Freedom Calculator and figure out the perfect number for you: https://sarahwalton.com/freedom  Other Game On Girlfriend podcast episodes you might want to check out:  Changing The Conversation: Aging Is HOT with Sheilisa McNeal-Burgess: https://sarahwalton.com/sheilisa/  Staying Smart During a Crisis: https://sarahwalton.com/crisis/  Why Zigzagging Your Path Means More Success: https://sarahwalton.com/susan/  The Power of Running (You're NEVER Too Old To Start!) with Beth Baker: https://sarahwalton.com/beth/  You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton 

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What is thought leadership and why does it matter What makes a person a thought leader Why a servant leadership mindset is essential for thought leaders How relevancy, longevity, and context make thought leaders stand out How to become a thought leader Where do you need to show up to be a respected thought leader Resources: Website: https://leecaraher.com/ Website: https://double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/leecaraher LinkedIn Business: https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher Instagram: https://www.instagram.com/leecaraher/

In this week's episode, Lee Caraher, founder and CEO of Double Forte, best-selling author, and sought-after speaker, shares her thoughts on ways employees can stay relevant in the workplace - whether introverted or extroverted - especially in today's turbulent and ever changing environment . She claims that if you are not findable, you are not relevant, in the sense that you need to make yourself visible and share your expertise. In discussing how employers can build high profile teams and retain employees, Lee shares how employers can retain their millennial employees - who want a more flexible approach to work and to feel valued for their contributions. There is also the need for recognition of the qualities that introverts and extroverts, respectively, bring to the table. About Lee McEnany Caraher Lee McEnany Caraher is the founder and CEO of Double Forte, a 20-year young national independent Public Relations and Strategic Communication agency headquartered in San Francisco, with offices in New York and Eau Claire. Lee is a widely acclaimed communication strategist known for her practical solutions to big problems. She's also known as the team-whisperer for her practical approach to building great, positive, high producing work teams. She is the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces. Lee is also active in her community, serving as a Board Director for several nonprofit organisations making a big difference for people in need. https://twitter.com/LeeCaraher https://www.linkedin.com/in/leecaraher/ www.double-forte.com

How are you breaking through the noise and getting your message out there? Did you know you can do PR for your business on your own? To get your PR right, you have to first make your business findable with organic content. Lee Caraher is the founder and CEO of Double Forte, a successful national public relations, content marketing, and social media firm. Double Forte works with beloved consumer, technology, and wine brands. She is a highly sought-after communications expert known for her business acumen and insights. She narrates how she started her business out of need and how she has sustained it for 20 years through downturns and business model changes. She explains how to improve communication as a leader by being specific and sharing appreciation feedback with employees. Listen in to learn the best PR practices to take to improve your business visibility both online and offline. Here are the top takeaways from the conversation:· The downturns and business model change that Lee has faced in her business of 20 years. · How to sustain a business for a long time by staying innovative and relevant in the market. · Strategies to help you master the process of hiring right and keeping people for longer. · The difference between millennials and GenXers and how it shows up at the workplace. · How to be more efficient by being specific and appreciative in your communication as a leader. · The right PR steps to take to improve your business visibility online and offline. · LinkedIn best practices to keep you engaged and your business visible to your audience. Are you ready to find your true calling and walk away from your teaching job once and for all?It is your time to get a solid grasp on the potential opportunities available to you so you can get started on your entrepreneurial journey and change your life!Download your copy of this free, valuable PDF resource and access 20 different descriptive business ideas that are perfect for a teacher turning entrepreneur.The Teacher's Guide to Finding Your Perfect Business Idea (without going back to college)

As the Chief Content Officer for Double Forte, Liz combines her PR, marketing and writing skills to counsel clients on their content and social media strategies and to maintain the editorial calendar and voice for the agency. Over the years she has worked as the Vice President of Marketing for an international flooring company and led media and communications programs for a range of clients from Fortune 100 companies to early-stage startups in the technology, consumer and professional services industries. An award-winning writer, Liz is the author of two books about the challenges of working women balancing career and caregiving. She is also active in the influencer community: Liz runs an online community with thousands of members, and her first blog was named one of the Best Blogs for Women by Fortune Magazine several years in a row. Liz is active in her community and serves on her town's Finance and Warrant Committee. She is also committed to supporting other women and co-founded both SheStarts, an organization for women entrepreneurs, as well as Women In Democracy-Dedham, a non-partisan group that seeks to engage more women in local politics. What you will learn in this episode: How the decentralized newsroom has added challenges to media relations What new KPIs (key performance indicators) PR firms have added this year How strategies have adjusted due to the influx of freelance journalists Why helpful, positive news is in demand now more than ever How focusing on your own backyard can increase engagement and lead to national coverage Liz's 4 tips for a solid media relations strategy for 2023

In episode 111 of IDEAS+LEADERS podcast I am speaking with Lee Caraher on communicating your brand and being quoted by the media more. Really interesting episode with tips on how to be more visible. Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. You can contact Lee HERE Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast https://podcasts.apple.com/pl/podcast/ideas-leaders/id1531433083

Lee Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, best-selling author of The Boomerang Principle: Inspire Lifetime Loyalty from Your Employees, and recent guest on the Training Unleashed podcast where Lee shared her proven strategies for building an empowered workforce with host Evan Hackel. Lee is an expert on managing the media, leading people, building an empowered workforce, and a communication ninja. We know you will profit from every big idea Lee and Evan discussed. Listen until the very end for an amazing offer from Lee for the Training Unleashed community. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode #37 - Cultivating Loyalty as a Leader and Being Loyal to Yourself with Lee Caraher Be who you want to be, know what you want to contribute to the world, know your non-negotiables, define what you want out of your work, understand your goals and vision, and always prioritize what matters to you. These are the critical ingredients shared today by our guest, Lee Caraher, CEO of Double Forte. Paying attention to these things took Lee from a degree in medieval history to running a successful company, allowing her to split her time between New York, San Francisco, and Eau Claire. Today, Lee is sharing how she's built a company of loyal employees, what leaders need to know to do the same, AND what women can do to create a career they love. In this episode of the Midlife Career Rebel Podcast, you'll discover… Lee's journey to building her successful company Double-Forte How leaders can foster loyalty in their team and employees Why it's essential as a leader and employee to be first loyal to yourself How you can ensure you're respected and valued in the workplace What women and women of color can do to build and foster greater loyalty Featured On the Show: Career Rebel Academy: https://bit.ly/3mZ7Mwm Boomerang Principle: Inspire Lifetime Loyalty from Your Employees: https://leecaraher.com/books/ About Our Guest: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte's “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Email me if you have a question or ideas for the podcast at hello@carolparkerwalsh.com. Check out my FREE monthly roundtable called The Boardroom, where we discuss the current issues impacting high-achieving professional women in midlife: https://buff.ly/3ljiYls Get access to my FREE training 10-Minute Career Jumpstart. Three videos to help you clarify your current career challenges, master a proven system to get the career and life you want, and learn why now is the best time to take action: https://bit.ly/10MinCareerJumpstart Rate, Review & Follow on Apple Podcasts (or your favorite Podcast platform) "I'm loving the Midlife Career Rebel Podcast!" If that sounds like you, help us support more people like you to create a career and life they love. After all, the Midlife Career Rebel Podcast would not be possible without you. Click on one of the links below to subscribe, give us a five star rating, and leave a review on Apple Podcasts. Apple Podcast Spotify Amazon Music iHeart Radio Stitcher Google Podcast Thanks for listening, Carol Be sure to follow me: Website: https://www.carolparkerwalsh.com/podcast LinkedIn: https://linkedin.com/in/parkerwalsh Instagram: https://instagram.com/drcarolparkerwalsh Twitter: https://twitter.com/drcpwalsh Facebook: https://facebook.com/DrCarolParkerWalsh YouTube: https://youtube.com/carolparkerwalsh

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: The importance of backing up your verbal support for social causes and movements as a company with real proof of action What it means to be a slacktivist, and why your company should avoid it at all costs Why programs and monetary support are essential for backing up your claims What “cancel culture” really means, and how it can be used as a tool to connect with your audience more transparently The steps you can take as a company to begin establishing your values and behaviors and what issues you will and will not align with Why it's expensive to be a slacker Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Emily Smith is not only Vice President at Double Forte, but she is also an incredible mentor and an amazing caretaker of those on her team and at the agency. Emily is an energetic communications and PR professional with more than fourteen years of experience developing and executing strategic campaigns with proven results. She is a highly motivated, thoughtful, and supportive manager who leads with kindness and integrity, and she is guided and driven by community building and social good. She values creative thinking, collaboration and building purpose and positivity in the workplace. What you will learn in this episode: How the 24-hour news cycle can affect our mental health How our backgrounds can influence what news stories impact us Why it's important to balance heavier news stories with something more lighthearted How taking action after reading something that sparks emotion can help remove some of our anxious energy The importance of demonstrating patience in the workplace and meeting people where they are Resources: Website: https://double-forte.com/ LinkedIn: https://www.linkedin.com/in/emilygsmith1/ https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/DoubleFortePR/ Twitter: https://twitter.com/doublefortepr

Anna is an Assistant Account Executive at Double Forte and joined us more than a year ago after graduating from the University of California, Santa Barbara. She earned her BS in Psychological and Brain Sciences in three years, which less than 4% of UCSB 2020 graduates were able to accomplish. Prior to joining Double Forte, Anna worked as a marketing intern at a luxury real estate and property development agency in Prague, Czech Republic. She worked alongside the head of marketing to shape and execute general and social media marketing strategies, which included an innovative influencer campaign with a former Miss World. Anna continued to work for the agency remotely from Santa Barbara and San Francisco in 2020, supporting the social media content, English translations, and influencer relations. Anna is a San Francisco native and loves the amazing food, culture, and lifestyle that the city offers. What you will learn in this episode: How remote work has shaped recent graduates' early careers Anna's three strategies for feeling more connected when working remotely How moving around during the day can help you find balance The power of the emoji and why over-communication is key in a remote work environment How to find the balance between being together and maintaining flexibility while working with a remote team Resources: LinkedIn: linkedin.com/in/anna-roy-626335190

Gabriel began his career at Double Forte with a background in content creation, media relations, digital marketing, food & beverage and retail industries. He was hired as an intern and within two months, was promoted to an Account Coordinator. In a short amount of time, Gabriel has been given the opportunity to delve deep into all things PR. Whether it was building influencer relations, creating media lists, pitching to outlets or even traveling to Los Angeles to support the Double Forte team at E3 2019, Gabriel continues to adapt well under pressure while always staying positive. Previously, he had worked as a Media Relations Intern at the Commonwealth Club of California located right off the Embarcadero in San Francisco. As a current six-year employee at Starbucks, he is the winner of the 2018 District Barista Championship and a Partner of the Quarter recipient. A graduate of San Jose State University, Gabriel received a BA in Public Relations with an academic focus in Photography. Currently, Gabriel resides in the East Bay, with a planned move to the city in the next year. What you will learn in this episode: What causes celebrity fascination and why we revel in their downfall A brief history of Britney Spears's conservatorship and how the #FreeBritney movement came to be What drove Gabriel to write his blog about Britney Spears and all of the misinformation surrounding her situation Why it's crucial to stay relevant and curious in the field of public relations How the way we speak about female celebrities directly affects the way that we speak about all women Why it's important to encourage people to be who they are, both in the workplace and in the world Resources: LinkedIn: linkedin.com/in/gabrielmunoz21 Website: portfolium.com/gabruul

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What unsolicited emails say about you, even if it's part of your job to send cold emails Why breaking the rules of email structure to get engagement gets you ignored How the tactics you employ to get someone's attention speaks for you What a good email communication looks like The history of communication in the workplace Why you should do research on someone before sending an unsolicited email Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Becoming a recognized expert in the media can be a long, tedious process. Elizabeth Bachman welcomes Lee Caraher, the founder and CEO of Double Forte. Lee explains that there are ways to make the process easier. The first thing you need to do is to write the expert sheet. Identify that you are an expert in. Where can you provide interesting, relevant information actionable for your target audience? Then identify five newspapers, magazines, and trade publications that you think will care about your topic. Need more tips? Listen to this episode.

As the Chief Content Officer for Double Forte, Liz combines her PR, marketing and writing skills to counsel clients on their content and social media strategies and to maintain the editorial calendar and voice for the agency. Over the years she has worked as the Vice President of Marketing for an international flooring company and led media and communications programs for a range of clients from Fortune 100 companies to early-stage startups in the technology, consumer and professional services industries. An award-winning writer, Liz is the author of two books about the challenges of working women balancing career and caregiving. She is also active in the influencer community: Liz runs an online community with thousands of members, and her first blog was named one of the Best Blogs for Women by Fortune Magazine several years in a row. Liz is active in her community and serves on her town's Finance and Warrant Committee. She is also committed to supporting other women and co-founded both SheStarts, an organization for women entrepreneurs, as well as Women In Democracy-Dedham, a non-partisan group that seeks to engage more women in local politics. What you will learn in this episode: Why context is vital for every aspect of communication How context ties into client services and PR Tips for keeping context front and center – even in long email chains How to utilize context in social media strategy The importance of asking “why” as much as possible Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

"If you can't communicate well, you can't have relationships, if you can't have relationships, you can't have a business", said Lee Caraher in the interview. Lee is an acclaimed strategic communications pro and the CEO of Double Forte a national PR & Communications agency.  Lee is the author of Millennials & Management based on her experience with failing and then succeeding at retaining Millennials.  Her second book, The Boomerang Principle helps companies create high producing, positive work cultures that employees want to return to – a critical factor in sustainable businesses. Lee is active in the community and currently serves on two nonprofit boards. Follow her here: www.double-forte.com www.leecaraher.com https://twitter.com/LeeCaraher https://www.facebook.com/LeeCaraher1 https://www.linkedin.com/in/leecaraher/ https://www.instagram.com/leecaraher/  

What is Public Relations and do small businesses need it? In today's episode, Lee Caraher will share why public relations isn't just something big businesses need to invest in and how vital it is for small businesses too.Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems and she has a reputation for building cohesive, high-producing teams who have fun together at the same time. Lee has authored two top-selling books about positive and profitable work culture.So if you want to know how to use public relations for your benefit as a small business, tune into today's episode.BY THE TIME YOU FINISH LISTENING TO TODAY'S EPISODE, YOU'LL LEARN:●  What are public relations and do small businesses really need it?How to make PR a priority in your business even if you're on a budget.● Is there such a thing as bad publicity, and how do you overcome it. If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway– whether it's created those aha moments or given you food for thought on how to achieve greater success. And while you're here, make sure to follow us on Instagram @creativelyowned for more daily inspiration on how to effortlessly attract the most aligned clients without having to spend hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.To apply for Elevate, an experience for coaches & consultants wanting to craft & scale their offers that sell on autopilot using attraction marketing, click here! To get your hands on how to write content that connects, and attracts the most aligned clients, grab it here!!https://www.creativelyowned.com/contentthatconvertsTo connect with Lee:Website: leecaraher.comFacebook: https://www.facebook.com/LeeCaraher1Twitter: @leecaraherInstagram: @leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How acronyms actually add time to your day Why it's essential to speak inclusively and use language everyone can understand How using acronyms in business can lead to resentment and exclusion How acronyms in conversation can cause listeners to lose attention The importance of speaking up if someone is using jargon in conversation Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: Why keeping in touch with former employees can be advantageous to your business How policies against rehiring can hurt your business Why it's vital to create a corporate alumni program and how to run it successfully What an employee returning to your company says to current employees and those looking to work at your company Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How simplifying your language will make you a powerful communicator Two ways to simplify your language How to simplify your communication with a clear intent and direction How you can provide positive feedback that helps people progress How and why to remove any extraneous language to be understood Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, The Marine Mammal Center, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What is ghosting, and how eliminating it can help improve your business How leaving people hanging hurts your reputation Why you should prioritize communicating with the people who are closest to you How being predictable can benefit your business Why is a monthly or weekly newsletter the most important way to communicate in your business How your communication can help you achieve your goals in 2022 Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: Why getting bad publicity is not PR's fault, but a bad business decision How a good intention with bad execution can result in bad publicity Why it is not the PR representative's job to cover up bad decisions What are the two ways you can respond to bad publicity Why it's especially important to be authentic in our current world What happens when you respond to criticism with defensiveness How the timing of your bad decisions can impact the judgment that you receive Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business-building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high-performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: How stories help people to remember things Why storytelling is one of the best and most efficient things you can do What questions can you ask yourself to find your businesses best stories Why facts and figures are essential parts of your stories How to help people connect with facts and figures during a presentation with storytelling Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

Kristen Link is an Executive Public Speaking Coach and storyteller in Silicon Valley. After earning a computer science degree from Fitchburg State University, she began her career in Silicon Valley at Hewlett Packard, she began in technical roles and sales and marketing before moving into leadership training. Her varied jobs often included conveying technical information to non-technical audiences. The skills she learned about storytelling and simplifying information are the foundation of what I share with Double Forte's clients. She works with global business leaders at Amazon, eBay, Intuit, Palo Alto Networks, Stanford Graduate School of Business, TEDx San Francisco, The Hershey Company, VMware, Zoom, etc. She offers workshops, one-on-one coaching, and team coaching. Kristin can often be found deeply listening to her clients, honored to hear their stories, and helping them create meaningful change. What you will learn in this episode: How to lead with the conclusion to hook your audience fast Focus on the impact of your story, what's the big take-away How to become more confident when public speaking or presenting Stop using jargon and acronyms – tips and practices to get rid of them Why technical talk doesn't belong in your presentation or pitch technical Why you should attempt to answer questions with a clear headline Resources: Website: https://kristinlinkcoaching.com/ LinkedIn: https://www.linkedin.com/in/kristinlink1/

Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and communication agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. Lee is a highly sought-after communications expert known for her business building acumen and insights. She's a straight talker with a big laugh that gets her out of more trouble than it creates. Lee is also an acclaimed author and speaker and a recognized expert on creating high performing, positive, intergenerational workplaces. Through her work, she shows companies and non-profit organizations how to embrace the qualities of different generations, reduce negative dynamics between people, and how to recognize the significant benefits of shifting the definition of loyalty from a long tenure of employment to a lifetime of allegiance regardless of employment status. Lee is active in her community and sits on the Board of Governors of Public Advocates and the Executive Board of Wisconsin Farm Technology Days, 2021. She recently served as Secretary on the Board of Directors of the PR Council, the national trade association for Public Relations agencies. She previously served on the boards of KQED Public Media, San Francisco's Grace Cathedral, Community Gatepath, and St. Paul's Choir School, among others. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day – especially during a pandemic. She splits her time between San Francisco, Eau Claire, and New York. What you will learn in this episode: What does it mean to be an empathetic leader, and how can empathy help your business thrive What does being empathetic say about you What qualities illustrate empathy in the workplace How empathetic leadership reduces stress, even in hard times Why empathetic leadership leads to employee retention and increased performance The “We,” not “Me,” approach to employee relationships Resources: Website: https://leecaraher.com/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher

This week on the PR Wine Down, our hosts are joined by Lee Caraher. She's the CEO of Double Forte, a national independent PR and communications agency, and an acclaimed communications strategist. She's wining down this week on the show to discuss the work Double Forte is doing to close the gender "Say Gap" in PR, evaluate how PR has changed over recent decades and discuss what small brands can do to make a splash in the news media today. April and Laura also deliver a new Anonymous PR Horror story featuring an account coordinator who offered inappropriate advice, discuss gender dynamics in the workplace today and chat about the latest viral Tweet in journalism this week. Learn more about Lee's work here: https://leecaraher.com/ Read Anna Merlan's Twitter thread from the PR News of the Week segment here: https://twitter.com/annamerlan/status/1430914345525911559 Connect with Trust Relations on our website at https://www.trustrelations.agency/ You can also stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio: https://www.em-radio.com/ Have an anonymous PR horror story to share or questions you want to hear answered on the show? Email us at contact@prwinedown.com. Follow us on social media, too! https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/?hl=en Sound effects obtained from https://www.zapsplat.com. --- Send in a voice message: https://anchor.fm/prwinedown/message