Podcasts about consumer communications

Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupen, the Director of Purpose and Consumer Communication for Butterball. Butterball is of course the best known and most loved turkey brand in the US. Their purpose is pure and simple–to help people pass love on. Four years ago Jim welcomed Butterball's Head of Marketing and Sales, Al Jansen, on this show. It was that conversation that helped spark a fire in Al and his fellow team at Butterball to find a path to purpose. A path that Kyle and Christa share with Jim. Kyle Lock is the Vice President of Retail Marketing for Butterball, and has has served in marketing leadership roles since joining the company in 2006. In his current role, Kyle oversees the Retail Marketing function, responsible for strategic planning, product management, innovation, insights, consumer communications, consumer affairs and the historic Butterball Turkey Talk-Line. Prior to Butterball, Kyle served in marketing roles for Tyson's retail division and before then at Hillshire Farm and Kahn's, a division of what was the Sara Lee Corporation.  Christa Leupen is the Director of Purpose and Consumer Communications for Butterball. She came to Butterball with 15 years of public relations and communications expertise, spanning agency and in-house roles, with specialty in the agriculture and manufacturing sectors. At Butterball, Christa plays a pivotal role in shaping the company's purpose-driven strategy, developing initiatives that create positive change inside and outside the organization, and delivering impactful results that align with the company's purpose and values. As we all look to moments of gratitude and kindness this holiday season, tune in for a conversation around a company that looks to share that ideal inside and beyond.Listen to Jim's previous episode with Butterball's EVP of Sales & Marketing, Al Jansen: https://tinyurl.com/bde22wtpSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On the show today, I'm chatting with Will Hart, who is the CEO of PRmoment Leaders.Before becoming CEO of PRmoment Leaders, Will was the group MD of Unlimited Group and, before that, the managing director of PR agency Nelson Bostock for over ten years.Will joined PRmoment in January this year to lead its subscription training programme for agency directors - PRmoment Leaders.The first semester of masterclasses has just been released and includes the following themes:How to build and develop your agency businessRachel Bell, founder, Brand SpankingHow to improve the diversity, inclusion and retention of PR teamsSheeraz Gulsher, co-founder, People Like Us and BraverHow to lead a pitch more effectivelyKat McGettigan, founder, Fine LinesThe financial controls you need in a modern PR firmAdrian Talbot, CFO, Miroma Group, Formerly Global CEO of HotwireHow do you build a great agency team?Frankie Cory, ex co-CEO, W CommunicationsWhat is the contribution of comms in the modern corporate world?Bruce McLachlan, director, Consumer Communications, International, AmazonWhat does a great agency: client partnership look like?Sian O'Keefe, Vice President of Corporate Affairs, Mars Wrigley Europe, CIS and TurkeyHolly Clarke, regional senior manager - consumer PR, Mars WrigleyFinally, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Will and PRmoment founder discussed:4 mins: In partnership with our friends at Censuswide PRmoment, we recently conducted some quantitative research into the attributes of modern PR leaders. Will talks us through the top 5 trends emerging from that research.PR agency leaders believe in themselves. They have confidence in their abilities.The biggest issue for PR agency leaders is how to handle unrealistic client expectations.PR agency leaders lack confidence in the business of PR and their ability to futureproof the agencyPR Agency leaders want to get out of their own agency's echo chamberPR agency leaders don't have enough time15 mins Will has worked in the London PR market for 25 years. When agencies have scaled quickly - what have you observed that they are doing right?“PR is a team sport.”16.30 mins Conversely, when agencies fall off that growth line, are there any common traits in terms of the mistakes they make?“The key to happiness? Make yourself small.”“So often those second generation (PR agency appointments) don't quite work.”“No one goes to work to make the founder a millionaire.”20 mins What are the skills and attributes of a modern PR leader?23 mins PR firms have spent the best part of 10 years playing around with their structure to try and replicate the setup of ad agencies. Does hindsight suggest that was a wrong move for PR?“There's some magic in the generalist account team-focused PR agency structure.”“PR planners are some of the best planners on the planet.”“There's a beautiful sweet spot between the old-school PR structure and ad agency world (structure.)”29 mins Will talks us through what PRmoment Leaders is all about and how you hope it can help the PR leaders of tomorrow.“We're focussing bespoke training on senior people in PR businesses to prepare them for leadership.”

In this special edition of LEAVE YOUR MARK, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically? Catherine is an established marketing and communications leader and has worked for some of the most notable consumer brands, including Netflix and eBay, with more than 20 years of experience. Currently, she leads the consumer communications strategy for LinkedIn and serves as the company spokeswoman educating and inspiring people on how to think about and grow their careers.  In this episode, we cover the following:  The best way (and hacks!) to search for a job on LinkedIn. What career cushioning means, and why you need to do it. Why despite increasing economic uncertainty, LinkedIn's new survey has found that most professionals feel confident in their career prospects. Should employees be bold right now and ask for raises? The most important soft skills employers are looking for now. The most in-demand skills employers are seeking out.  Why it's about playing the long game of building a career, not solely focusing on your current job. Advice for people on how to network on Linkedin and get mentorship How to create company culture today The best way to fortify your network The top three most coveted roles right now. The best way to leave your mark on LinkedIn And more!

Is career cushioning a new Olympic sport? It may as well be. In this special LEAVE YOUR MARK snack segment, I sit down with Catherine Fisher, Vice President of Integrated Data and Consumer Communications for LinkedIn. Because who's better than Catherine to share the information we need right now to ensure we navigate our careers strategically? Catherine is an established marketing and communications leader and has worked for some of the most notable consumer brands, including Netflix and eBay, with more than 20 years of experience. Currently, she leads the consumer communications strategy for LinkedIn and serves as the company spokeswoman educating and inspiring people on how to think about and grow their careers. You can see her frequently on shows such as TODAY, Good Morning America, and CBS Mornings sharing insights on managing your career. Catherine's newsletter, Career Companion, is published monthly on LinkedIn. In this episode, we cover the following: The best way (and hacks!) to search for a job on LinkedIn. What career cushioning means, and why you need to do it. Why despite increasing economic uncertainty, LinkedIn's new survey has found that most professionals feel confident in their career prospects. Should employees be bold right now and ask for raises? The most important soft skills employers are looking for now. The most in-demand skills employers are seeking out. Why it's about playing the long game of building a career, not solely focusing on your current job. Advice for people on how to network on Linkedin and get mentorship. What company culture means today. The best way to fortify your network. The top three most coveted roles right now. The best way to leave your mark on LinkedIn! And more!

Tom Black and Claire Carroll, both Partners in our Financial Services and Disputes & Investigations team, discuss an update on the FCA's expectations for customer communications, including a reminder of the key proposals, responses received by the FCA and changes made to the draft rules, and the FCA's response to concern around possible conflicts with other duties.

On a busy evening in Boston's financial district in 1995, gunshots ring out. When the smoke clears, a prominent divorce attorney is dead and a police officer is wounded. And Lee Caraher, then the Vice President of Corporate and Consumer Communications for the Sega Corporation, doesn't know it yet... ...but she's about to have a public relations crisis on her hands. Police would eventually uncover evidence that shooter John T. Lin "trained" for his revenge rampage by spending hours playing Virtua Cop, an arcade-style video game that puts a plastic replica pistol directly in the player's hands as they blast bad guys on a screen. And media coverage of the shooting would add fuel to the fire in the growing debate over video game violence that played out in the mid-90s. So in this episode, we rehash the story with Lee and parse the PR takeaways. And, since video games have been blamed for dozens of other heinous acts in the years since the shooting, we'll explore the relationship between violent media and violent behavior with two experts whose opposing views yield some surprising common ground. Clinton "Paperthin" Bader is an Esports commentator in Seoul, South Korea who provides expert play-by-play on professional video game competitions, which is a major form of entertainment in Southeast Asia. And Dr. Myriam Miedzian is a prominent critic of video games who served on President Bill Clinton's Violence Prevention Task Force and worked on faculty at Rutgers and Barnard. She also wrote a 1991 book called Boys Will Be Boys: Breaking the Link Between Masculinity and Violence. While you're here, Sign up for the Podcamp Media e-newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special sponsored episode of the Auto Remarketing Podcast, we have a conversation about consumers changing how they prefer to connect and communicate with dealerships. Sharing their expertise and insights about this subject and more are Alexander Hoff, who is senior manager of revenue strategy with OfferUp, and Eric Schlesinger, who is chief revenue officer with ActiveEngage.

From their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that's not something that happened by accident. We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships with influencers that will help them achieve that.  We'll look at: How to avoid consumer cynicism on social media  How MADE.com maximises the efficacy of their influencer content And how they found their USP in a competitive landscape

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Eau Claire, WI. An acclaimed communication and brand strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies.Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces.Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo College's Board of Trustees, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices.A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat and an energetic dog. She splits her time between San Francisco, New York and Eau Claire, Wisconsin. www.double-forte.comwww.leecaraher.com@leecaraher (Twitter and Insta)https://www.linkedin.com/in/leecaraher/

Katie Serbinski has spent her entire career communicating the message about making healthy food choices, and she's raising four children who are her toughest food critics. As Director of Nutrition & Consumer Communications for the Michigan Beef Industry Commission and a registered dietitian, she works with health care professionals and consumers on spreading awareness on resources, recipes, and research. On the side, she also runs her own business, Mom to Mom Nutrition. Listen as Katie talks about: The health benefits of beef and how to make every bite count Why she tries burgers at every restaurant Why her career path led her toward working with farmers and communities What she likes to do with her kids in metro Detroit Why she's been making a chipotle sloppy joe with crunchy coleslaw topping recipe for a decade   MIBeef.org Beefitswhatsfordinner.com MomtoMomNutrition.com  

Katie Serbinski has spent her entire career communicating the message about making healthy food choices, and she’s raising four children who are her toughest food critics. As Director of Nutrition & Consumer Communications for the Michigan Beef Industry Commission and a registered dietitian, she works with health care professionals and consumers on spreading awareness on resources, recipes, and research. On the side, she also runs her own business, Mom to Mom Nutrition. Listen as Katie talks about: The health benefits of beef and how to make every bite count Why she tries burgers at every restaurant Why her career path led her toward working with farmers and communities What she likes to do with her kids in metro Detroit Why she’s been making a chipotle sloppy joe with crunchy coleslaw topping recipe for a decade   MIBeef.org Beefitswhatsfordinner.com MomtoMomNutrition.com  

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her... "The Millennial Whisperer" After struggling with how to work well with Millennial clients, and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Big Laugh! Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. From Boston to Cali She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Ba Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton.  Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices.  A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. Lee Caraher Vroom Veer Stories Went to High School in a Quaker all girls school and sang in an elite singing group and played field hockey Studied Medieval History is College and continued to sing and play field hockey Got her first job after her father made her write a letter to one of his friends to ask for help Took a job as a paid intern in Boston working in PR Her Boston herd of friends dispersed and she suffered from seasonal affective disorder--moved to San Francisco Started her own PR firm and started to only hire people with 10 years experience After 2008, that business model needed to change and they started hiring young people Lee learned quickly that she need to change her mindset and work environment to adapt to millennials:  clients and staff Her first millennial hire showed up to work with a chihuahua, that was a service dog---hmmm...that's new Invited to meet with the Air Force Chief of Staff to help them deal with recruiting millennials. Lee Caraher Links Double-Forte LeeCaraher.com Millennials & Management: The Essential Guide to Making It Work at Work

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology, and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lees the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high-performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high-profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Executive Committee for Farm Technology Days 2020, and on the Public Advocates Board of Governors. Previously Lee served as vice-chair of the Board of KQED Public Media, Executive Committee for the Grace Cathedral Board of Trustees, Chair of the Board for Community Gatepath, Menlo Colleges Board of Trustees, and was the founding Chair of the Board for the St. Pauls Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives in Western Wisconsin with her husband, two sons, a blind cat, and an energetic dog. She splits her time between San Francisco, New York, and Eau Claire, Wisconsin. What You Will Learn: Lee’s journey into PR and Marketing How different generations approach work and function in the workplace What building wealth means to Lee How Lee’s family and home life have influenced the way she approaches business Why all business owners should be focused on culture How to build a great culture within your own company How Lee makes her life work so that she can work How women can build wealth by sharing what they’ve learned as female business leaders Resources: Website: www.leecaraher.com www.double-forte.com LinkedIn: https://www.linkedin.com/in/leecaraher/ https://www.linkedin.com/company/double-forte/ Facebook: https://www.facebook.com/LeeCaraher1/ https://www.facebook.com/DoubleFortePR/ Twitter: @LeeCaraher

Today on Awake and On Purpose, leadership expert Deborah Coviello shares how she transitioned from a position in corporate America into entrepreneurship by listening to her own instincts and signs from the universe. Join Jennifer and Deborah as they discuss taking time to transition, identifying the work you love, and the importance of mentorship and outside perspective when following a career path. Deborah applies expert knowledge, industry experience, and relentless energy to solving your company’s issues. Deborah began her career at Raytheon Company where she was selected to participate in their Manufacturing Management Development Program leading up to a role as a Quality Systems and Planning Manager in Operations. Over the next 20+years, in Quality and Operational Excellence roles she has produced brilliant results in Electronics, Consumer Communications, Data Communications.  Deborah has spent the last 15 years specialized in the Food, Chemical, Flavors & Fragrances Industries. As a Quality & Operational Excellence Executive she thrives in Rapidly Changing Organizations in establishing Stability, Increasing Team Capability through Teaching & Coaching and Leading Organizations by establishing Strategy aligned to Organizational Vision. You can connect with Deborah in the following ways: https://www.dropinceo.com/ https://www.linkedin.com/in/deborahacoviello/  https://twitter.com/DropinCEO https://www.facebook.com/IlluminationPartnersLLC/ https://www.instagram.com/dropinceo/  To learn more about how you can connect to your higher purpose and take that leap of faith to make your impact in the world, visit us at www.jenniferspor.com.

Lee Caraher is the CEO of Double Forte PR & Social Media, a national agency headquartered in San Francisco, with offices in New York, Sacramento, and Los Angeles. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lee’s the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces. Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Public Advocates Board of Governors.. Previously Lee served as vice chair of the Board of KQED Public Media, as an officer of Grace Cathedral’s Board of Trustees, Chair of the Board for Community Gatepath, Menlo College’s Board of Trustees, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. To connect with Lee http://leecaraher.com/ facebook: /LeeCaraher1 twitter: @leecaraher linkedin: /leecaraher To connect with Evan Uyetake www.patreon.com/yblpc twitter: @utalkie facebook: /youngbusinessleaderpodcast instagram: @utalkie LinkedIn: /evanuyetake This podcast is sponsored by Trost Marketing www.trostmarketing.com

In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization. As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions. During this Social Media Week Los Angeles fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more. Don't forget to rate, review, and subscribe to Leads2Scale on your favorite podcasting app! This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.

Eric Porterfield is the Consumer Communications Manager for Social Good at Facebook.  He joined the social media giant after spending seven years at the United Nations Foundation where he most recently worked as the Senior Communications Director, supporting communications across global issues, partnerships and events. During his time at the UN Foundation he built a journalism fellowship program that took hundreds of journalists to see the work of the UN firsthand and was seconded to the World Health Organization to support the WHO’s response to the Ebola outbreak in West Africa in 2014. Previously, Eric worked as a Senior Communications Officer for International Services at the American Red Cross, overseeing communications and outreach for major emergencies including the 2010 Haiti earthquake. He was seconded to the International Federation of Red Cross and Red Crescent Societies in Geneva and Kuala Lumpur to support responses to several natural disasters. Prior to joining the Red Cross, he worked for Good Morning America at ABC News. The post 147: What a Facebook Consumer Communications Manager for Social Good Does w/ Eric Porterfield, Facebook [Main T4C episode] appeared first on Time4Coffee.

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee serves on the board of directors for the Public Relations Council, the national association for public relations agencies. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees provides a practical guide to building positive, high performing workplaces.   Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.   She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies.   Lee is active in the community and currently serves on the Public Advocates Board of Governors and Grace Cathedral's Board of Trustees. Previously Lee served as vice chair of the Board of KQED Public Media, Chair of the Board for Community Gatepath, Menlo College's Board of Trustees, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices.   A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. See acast.com/privacy for privacy and opt-out information.

Sheena Shiravi is the Director of Consumer Communications at Eaze, the leading and fastest growing technology company in the cannabis sector. In her role, she's responsible for the overall messaging and strategic voice for the company. Eaze is an online marketplace that helps provide legal access to cannabis through safe and convenient delivery. In doing so, Eaze works with and assists local cannabis entrepreneurs in expanding their businesses sustainably and responsibly. Prior to Eaze, Sheena was a member of the corporate communications team at Alibaba. A seasoned technology communications professional, her experience includes representing B2C, B2B and enterprise technologies at leading tech public relations agencies. She holds a BA in Political Economies from the University of California, Berkeley. For more on Eaze, visit www.eaze.com **Intro Music: SWEET by Brockhampton***

Eaze totally changed shopping for cannabis in California with its on-demand delivery app. But creating a leading customer experience for something that used to be illegal presents a whole set of challenges most companies will never have to deal with. Starting from the prohibition era and continuing through the medical marijuana years up to the current legalization of adult-use cannabis in California, we see how the retail and delivery industry has changed as the laws have changed. Sheena Shiravi, Director of Consumer Communications, and Mick Frederick, VP of the Customer Experience, both at Eaze, discuss how they are helping customers overcome the stigma of cannabis. Ricardo Baca, CEO of Grasslands and former marijuana editor at the Denver Post, provides an expert historical perspective of the industry. Adweek's Ann-Marie Alcantara explains how Eaze is taking cannabis digital. And Sky Siegel, General Manager for SPC Fleet, describes Eaze's impact on cannabis delivery. Repeat Customer is an original podcast from Zendesk, because the best customer experiences are built on Zendesk. Learn more about the podcast at zendesk.com/repeatcustomer You can rate or review Repeat Customer at Apple Podcasts. We'd love to know what you think.

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee McEnany Caraher is the CEO of Double Forte PR & Digital Marketing, a national agency headquartered in San Francisco, with offices in New York and Boston. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Lee's the author of Millennials & Management based on her experience with epically failing and then succeeding at retaining Millennials in her business. Her next book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees will be published in April 2017. Lee Caraher has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California, working with high profile and groundbreaking companies along the way. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and Menlo College's Board of Trustees. Previously Lee was the Chair of the Board for Community Gatepath, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the San Francisco Peninsula with her husband, two sons, and a blind cat. Connect with Lee Caraher leecaraher.com Facebook Instagram Twitter Linkedin Episode 316

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton. Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. http://www.leecaraher.com/

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 as a new kind of communications firm designed to work with good people, doing good work for good companies, by providing the best results and service in the business. After struggling with how to work alongside Millennial clients and employees (Lee’s agency is now 35 people, 16 of whom are under 30) and figuring out how to bridge the generation gap, Lee has written a book about the topic, Millennials & Management: The Essential Guide to Making it Work at Work. She's learned a lot about how to reduce employee drama in the workplace and is affectionately known to her friends and colleagues as the “Millennial Whisperer” although she personally prefers Millennial Champion. Lee has a reputation for building cohesive, high functioning teams who are not only productive but who also bring a sense of fun to the workplace. She is a straight talker who doesn't pull  too many punches. However her dynamic personality, big laugh and great sense of humor balance the scales (and have gotten her out of a lot of trouble). She started her career in communications in Boston and before moving to California to work with well-known PR firm The Bohle Group, followed by Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group, and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media as Chair of the Nominating & Governance Committee, Grace Cathedral’s Board of Trustees as the Chair of the Committee on Trustees (Governance & Nominations), and on the Board of Trustees of Menlo College, Atherton. Previously Lee was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, “which she finds useful every day”, Lee lives on the Peninsula with her husband, two sons, and a blind cat. What you’ll learn about in this episode: Lee’s background and family life The overwhelming pressure on teens to succeed The downside of helicopter parenting The negative impact of social media on teens How technology has taken away “thinking time” Why the job market is challenging for Millennials Why the “reward for participation” mentality has been detrimental The incorrect assumptions Lee made about Millennials Why Millennials need fast feedback Etiquette for Millennials (and older employees) How Lee helps her employees succeed at presenting Why you need to let your kids do their own work Why you and your kids shouldn’t set your sights on one college Why grades aren’t all that matter Suggested reading Resources: Millennials & Management: The Essential Guide to Making it Work at Work by Lee Caraher: www.leecaraher.com Race to Nowhere film: http://www.racetonowhere.com/about-film How to Raise an Adult by Julie Lythcott Haims: www.howtoraiseanadult.com Adulting: How to Become a Grown Up in 468 Steps by Kelly Williams Brown: kellywilliamsbrown.com/adulting

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton. Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al.

Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her... "The Millennial Whisperer" After struggling with how to work well with Millennial clients, and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Big Laugh! Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. From Boston to Cali She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Ba Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral’s Board of Trustees, and on the Board of Trustees of Menlo College, Atherton.  Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County’s largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul’s Choir School. She consults with other non-profits on effective board organization and practices.  A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. Lee Caraher Vroom Veer Stories Went to High School in a Quaker all girls school and sang in an elite singing group and played field hockey Studied Medieval History is College and continued to sing and play field hockey Got her first job after her father made her write a letter to one of his friends to ask for help Took a job as a paid intern in Boston working in PR Her Boston herd of friends dispersed and she suffered from seasonal affective disorder--moved to San Francisco Started her own PR firm and started to only hire people with 10 years experience After 2008, that business model needed to change and they started hiring young people Lee learned quickly that she need to change her mindset and work environment to adapt to millennials:  clients and staff Her first millennial hire showed up to work with a chihuahua, that was a service dog---hmmm...that's new Invited to meet with the Air Force Chief of Staff to help them deal with recruiting millennials. Lee Caraher Links Double-Forte LeeCaraher.com Millennials & Management: The Essential Guide to Making It Work at Work

Lee Caraher separates fact from fiction when it comes to millennials, and discusses how to work through intergenerational conflict.You'll learn:1) Just what defines a millennial, exactly? And why do 72% of us reject the label?2) What's actually different about millennials vs. traditional generational bashing?3) How to coordinate well cross-generationally.About LeeLee Caraher started Double Forte in 2002 to work with good people, doing great work for good companies. Her friends and colleagues call her “The Millennial Whisperer.”After struggling with how to work well with Millennial clients and now staffers (more than half of Lee's staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.”She served as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America—their youngest US VP. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on numerous boards.A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al.Items Mentioned in the ShowEducational Resource, Khan AcademyPrimal Leadership by Daniel Goleman, Richard Boyatzis, and Annie McKeeLee Caraher's book, Millennials & ManagementLee Caraher's WebsiteLee Caraher's Twitter feedView transcript, show notes, and links at https://awesomeatyourjob.com/ep35See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lee Caraher separates fact from fiction when it comes to millennials, and discusses how to work through intergenerational conflict. You’ll learn: 1. Just what defines a millennial, exactly? And why do 72% of us reject the label? 2. What’s actually different about millennials vs. traditional generational bashing? 3. How to coordinate well cross-generationally. About Lee Lee Caraher started Double Forte in 2002 to work with good people, doing great work for good companies. Her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” She served as the Vice President of Corporate and Consumer Communications at the $1.6 B

Lee Caraher separates fact from fiction when it comes to millennials, and discusses how to work through intergenerational conflict. You’ll learn: 1. Just what defines a millennial, exactly? And why do 72% of us reject the label? 2. What’s actually different about millennials vs. traditional generational bashing? 3. How to coordinate well cross-generationally. About Lee Lee Caraher started Double Forte in 2002 to work with good people, doing great work for good companies. Her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee’s staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” She served as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America—their youngest US VP. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on numerous boards. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep35

People want and need feedback, particularly Millennials. However, telling someone "nice job" is not effective feedback. In this episode, communications strategist Lee Caraher explains how to give feedback that results in real change. After a series of hiring failures she researched Millennials and became an expert, even writing a book called Millennials and Management. Several chapters focus on feedback because it is so critical, not just for Millennials, but for every generation. Listen to learn how you can help your team be more successful by giving effective feedback. What You'll Learn Three tips to giving better feedback How to improve brainstorming results when working with introverts Forget the Golden Rule - live by the Platinum Rule About Lee Caraher Lee Caraher is a CEO and acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte in 2002 to work with good people, doing great work for good companies. Her clients span well-loved Bay Area brands including Clif Bar and CamelBak, hot Silicon Valley start-ups, financial service companies and wine and spirits companies. This is not her first rodeo, and she's learned a lot along the way that she shares freely with others in the hopes that everyone can reduce the drama in the workplace. Now her friends and colleagues call her "The Millennial Whisperer." After struggling with how to work well with Millennial clients and now staffers (more than half of Lee's staff is under 35) and then working to figure out how to make that work, Lee has written a positive and practical book about the topic, “Millennials & Management: The Essential Guide to Making it Work at Work.” Lee has a reputation for building cohesive, high producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She started her career in communications in Boston and then moved to California to work with well-known PR firm The Bohle Group and then Manning, Selvage & Lee. She moved to the Bay Area in 1995 to serve as the Vice President of Corporate and Consumer Communications at the $1.6 Billion SEGA of America. She then served as Executive Vice President of The Weber Group and Founder and President of Red Whistle Communications, both Interpublic companies. Lee is active in the community and currently serves on the Board of KQED Public Media, Grace Cathedral's Board of Trustees, and on the Board of Trustees of Menlo College, Atherton. Previously Lee served on the Board of Directors of The Marine Mammal Center, was the Chair of the Board for Community Gatepath, San Mateo County's largest organization serving the needs of people with developmental disabilities, and was the founding Chair of the Board for the St. Paul's Choir School. She consults with other non-profits on effective board organization and practices. A graduate of Carleton College, with a degree in Medieval History, which she finds useful every day, Lee lives on the Peninsula with her husband, two sons, and their blind cat Al. Resources Lee Caraher's book - Millennials & Mangement: The Essential Guide to Making It Work at Work Lee Caraher's website Lee Caraher's firm Double Forte   The Weekly Challenge Notice when you say the word "but," then switch with the word "and." Set up a process so you interupt yourself and start changing how you communicate. Those small three letter words can be powerful and switching them out can lead to impressive results.