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Hey everyone! Today I share the mic with Blake Irving, CEO of GoDaddy, an Internet domain registrar and web hosting company. Tune in to hear Blake share how he helped propel GoDaddy’s revenue from a billion dollars to two and a half billion dollars in four years, how GoDaddy has transitioned from being a US-centric company to a global organization, and why recruiting top quality leaders were instrumental in scaling up the business. Click here for show notes and transcript. Leave some feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here. Subscribe to Growth Everywhere on iTunes. Get the non-iTunes RSS feed Connect with Eric Siu: Growth Everywhere Single Grain Twitter @ericosiu
It's The Shred for November 13, 2018, brought to you by Judge.com. Guys, blockchain is all the rage right now. And if you're like most of us, the whole thing is confusing, right? Don't worry. Chad and I have been working with Judge to give you the foremost insight into what blockchain is and what it means to recruiting. And we've made it easy for you. Just go to bitly.com/judgeblockchain to download this free resource. That's bitly.com/judgeblockchain. Or you can hit up chadcheese.com today. Let's go to the news: We talk a lot about ZipRecruiter, and for good reason. They raise a lot of money. They sponsor the world's most popular podcast. They're really serious about AI. And now they've added some top notch names to their board of directors. Check it: Blake Irving, former CEO of GoDaddy, domain name registrar, who saw the company go public is on board. Cipora Herman is also here. she may be best known for leading Facebook's IPO as the company's vice president of finance and treasurer. She was also CFO of football's San Francisco 49'ers. Emilie Choi joins too. She was LinkedIn's vice president of corporate development and was there most notably for the $1.5 billion purchase of Lynda.com. She sits on the board of Naspers, a tech investor, and is vice president of corporate and business development at Coinbase, a cryptocurrency platform that just hit an $8 billion valuation after a $300 million raise. If you're looking for a common thread here, aside from each new board members being undeniably influential and smart, they all have some level of core competency going public and/or raising significant amounts of money. Also, folks like this who join boards like ZipRecruiter's do so because there's the potential for significant upside. Big moves, big money, and big brains. Would anyone be surprised to see ZipRecruiter file for an IPO in 2019? Me neither. Be sure to tune into the weekly show for deeper opinion on news you hear on The Shred. Once again, thanks to our sponsor Judge.com. Wondering how blockchain impacts recruitment, head on over to bitly.com/judgeblockchain (no upper case letters, one word) or visit ChadCheese.com and click the Judge logo. Cheesman out.
Dave Robertson's first guest is Brian Blum, the author of the new book "Totaled: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil, and the World." In the second half of the show, Dave talks to Blake Irving, the CEO of GoDaddy, who discusses his career before GoDaddy as well as how he's worked to keep GoDaddy innovative since he took over four years ago.
When GoDaddy hired Christopher Carfi at the start of 2014, it caught my attention. GoDaddy was a company that, at one time, I thought I would never want to be a customer of. I didn’t like the brand, didn’t like marketing, didn’t like upselling, didn’t like the old CEO. But after Blake Irving was hired as CEO, I noticed positive change. That was nice, but they still didn’t have my business. When they hired Christopher, it caught my eye because here was an experienced community mind that I respected joining a company I once didn’t. I watched their continued cultural shift and their embrace of community. Through 5+ years of solid work, GoDaddy has washed away that old perspective I had and, somehow, they won me over, where my previous registrar, Enom, had neglected me. I am now a GoDaddy customer. Christopher joins the show to talk about this shift, plus: What community means in a world where we’re interacting with Alexa and Google Assistant How community fits into content marketing The things we can learn from Burning Man, which Christopher is a veteran of Our Podcast is Made Possible By… If you enjoy our show, please know that it’s only possible with the generous support of our sponsor: Higher Logic. Big Quotes “Working with and engaging with communities and community members and customers and prospects and employees is an ongoing, iterative, never-ending process, as opposed to a campaign.” -@ccarfi “[Content marketing for community means] being able to provide a platform for our community members to share their stories, whether they are on the blog, whether they are interacting in our online community that we have onsite, whether they are interacting with each other in other spaces like WordCamps, for example. Those are all different facets of that kind of community engagement and where community and content intersect, and the interesting stories, the things that are really engaging for customers and prospects, and really energizing for us, are hearing all of those great stories and making sure that we can help to really be an amplifier of those stories.” -@ccarfi “If the only metric that you’re looking at is first month sales from traffic that came in from Google via SEO and search, the results are just not going to be there, because it doesn’t work that quickly. If you look at the arc of the amount of time it takes, it’s three months, six months, nine months, in some cases, before a piece of content really starts to catch on. And I think community is the same sort of thing. “If you’re planting a garden and you want a whole bunch of great things for Thanksgiving in the fall, well, you don’t plant them in October.” -@ccarfi “Looking at things in a year-over-year type of frame, as opposed to week-over-week, is the place you need to get to really start to see, ‘Oh, wow, this investment [in community] – and it is an investment – it takes that long to really start to mature and start to get the benefits.'” -@ccarfi About Christopher Carfi Christopher Carfi heads up global content marketing for GoDaddy. Over his career, he spent nearly ten years as part of the advanced technology group at Andersen Consulting/Accenture; has headed up product, marketing, and product marketing groups, at a number of early stage companies; has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers. He joined GoDaddy in 2014. He holds a degree in computer science from Northwestern University and an MBA from Carnegie Mellon, is originally from Chicago and currently lives in Silicon Valley with his family. You can follow him on Twitter at @ccarfi. Related Links Sponsor: Higher Logic, the community platform for community managers Christopher on Twitter GoDaddy, where Christopher is director of content marketing, but was initially hired to lead community efforts Amazon Alexa-powered devices Community Signal episode with Maggie McGary, showcasing the program’s independence Community Signal’s new Patreon page Lee LeFever of Common Craft, who first introduced Christopher and Patrick Community Signal episode with Lee LeFever Managing Online Forums, Patrick’s book Wikipedia page for Swipp, where Christopher worked before GoDaddy, after spending most of his career on the agency side Bob Parsons, GoDaddy founder and former CEO Blake Irving, current GoDaddy CEO Andy McIlwain, who works in content and community at GoDaddy Community Signal episode with Andy McIlwain of GoDaddy Enom, the domain name registrar Patrick is tranfering away from GoDaddy Discount Domain Club, of which Patrick is a member Brad Williams, CEO of WebDevStudios Community Signal episode with Brad Williams GoDaddy Pro, aimed at web designers and developers who build and maintain websites for clients SmartLine, a GoDaddy service allowing businesses to create a second phone number GoCentral, a GoDaddy service that helps people to easily build a website Auguste Goldman, chief people officer at GoDaddy Steven Aldrich, chief product officer at GoDaddy GoDaddy Community WordCamp Central, where you can find out more about WordCamp, a community-organized series of events focused on WordPress HomePod, Apple’s new smart speaker x.ai, an AI-powered scheduling assistant, that Patrick thought was a real person at first Blade Runner, the 1982 movie featuring “replicants,” robotic androids that present as human Burning Man, an annual gathering that represents a “global community with citizens on six continents” GoDaddy Garage, one of their content marketing efforts Transcript View the transcript on our website Your Thoughts If you have any thoughts on this episode that you’d like to share, please leave me a comment, send me an email or a tweet. If you enjoy the show, we would be grateful if you spread the word. Thank you for listening to Community Signal.
Blake Irving is the CEO and Board Director of GoDaddy. Under Blake's direction, the company has sharpened its focus on helping the world's 200 million small, independent ventures to grow and thrive online. Previously he was EVP and Chief Product Officer at Yahoo!, and spent 15 years at Microsoft in various senior roles. In this episode, Blake discusses how important it is to be fearless in your company and also how he screwed up big time in front of Bill Gates! Go to www.justinkbrady.com/podcast for more info.
Aaron Task is a friend and former colleague from TheStreet.com and Yahoo! Finance. Now, he's the Digital Editor of Fortune where he oversees editorial strategy and operations. Aaron is also a fellow podcaster, hosting the NEW weekly podcast Fortune Unfiltered, where he has in-depth conversations with top businesspeople including Gary Vaynerchuk, Blake Irving and Steve Case among others. He's an award-winning journalist with over 20 years of experience covering business and finance. He previously served as the Editor-in-Chief of Yahoo! Finance and was an on-camera host of The Daily Ticker. Before joining Yahoo!, he spent 10 years at TheStreet.com. Aaron is also an author. He co-wrote Bailout Nation with Barry Ritholtz. In our conversation we talk about how Aaron has managed to be very entrepreneurial within the media companies he's worked for. How has he done and how does he continue to strengthen his personal brand within a corporate brand? We also take a trip down memory lane and discuss the lessons we both learned about harnessing the power of multimedia at Thestreet.com...with big thanks to Jim Cramer, our leader. And he shares his biggest money mistake and success...both had to do with the same thing. Listen to the episode and you'll know what I mean. For more information visit www.somoneypodcast.com.
Michael chats with GoDaddy CEO Blake Irving on gender equality, what it's like to be at the helm of a public company, information security, and more. Listen to the audio here, or check out the video on Youtube: http://bit.ly/2bBdMab
Blake Irving, CEO of the web hosting company GoDaddy is a self-professed “product guy.” He spent his 15-year career at Microsoft in a range of engineering and product management roles, then ran the product team at Yahoo before taking the top post at GoDaddy. But that’s only part of the picture. Irving is also a band geek, cyclist, and skater. He began taking drumming lessons at age 7 after his family moved to California, playing into his 20s before realizing music was a tough way to make a steady living. After Microsoft, Irving took his family on a one-year trip around the world. During a stop in Hong Kong, he accompanied his kids to a skatepark, where word quickly got out that the guy who launched MSN Messenger was in attendance. At the time, the IM service held a 90% share of messaging outside the United States, according to Irving.
If you haven't noticed GoDaddy has gone through a transformation in the last few years. GoDaddy leadership talk candidly about how their prior brand strategy generated a lot of attention but alienated a lot of their customers. GoDaddy realized most of its customers were actually female small business owners. GoDaddy's new CEO Blake Irving has worked hard to shift its strategy to “represent them [women] proudly.” Today GoDaddy has many strong female leaders running the company including Barb Rechterman, Chief Customer Officer. GoDaddy has become a more customer-centric company. I know because I personally am a customer. Now when you call their call center a voice says “need customer support? We love helping customers.” Chief Customer Officer Barb has been instrumental in overhauling GoDaddy's customer experience. Barb is not just a customer advocate she's also a dynamic person outside of work who rides Harley motorcycles and trains her horses in her spare time.
Blake Irving talks about the company's renewed focus on small businesses and bringing on a new leadership team.
Blake Irving, Executive Vice President & Chief Products Officer of Yahoo!, sits down for an interview with Dr. Linda Livingstone, Dean of the Graziadio School of Business and Management. Blake also answers various questions from audience members. (Part 2 of 2)
Blake Irving, Executive Vice President & Chief Products Officer of Yahoo!, talks about the emerging trends in technology. (Part 1 of 2)
In a personal interview with Dr. Linda Livingstone, Blake Irving, Executive Vice President & Chief Products Officer of Yahoo! talks about his career path leading to his current position and the many lessons he learned along the way.
Blake Irving, Executive Vice President & Chief Products Officer of Yahoo!, sits down for an interview with Dr. Linda Livingstone, Dean of the Graziadio School of Business and Management. Blake also answers various questions from audience members. (Part 2 of 2)
Blake Irving, Executive Vice President & Chief Products Officer of Yahoo!, talks about the emerging trends in technology. (Part 1 of 2)
In a personal interview with Dr. Linda Livingstone, Blake Irving, Executive Vice President & Chief Products Officer of Yahoo! talks about his career path leading to his current position and the many lessons he learned along the way.