Podcast appearances and mentions of craig coffey

 Craig Coffey is a seasoned marketing professional and champion of content marketing to improve his B2B technical company's market share and bottom line. Learn how Craig has utilized content marketing successfully throughout his career. If you look at Craig Coffey's LinkedIn profile, you'll find an impressive career in B2B marketing and you may even notice that many of his roles lean heavily on content marketing. Craig is no stranger to the power and success a content marketing strategy can bring to an organization. I brought Craig on the podcast to talk about his career and his content marketing strategies over the years - everything from research to product launches, to creating a physical magazine to place in distribution centers. During the episode we talk about ways to convince leadership that content marketing is a winning strategy to break into markets, gain market share, and build trust and leave a lasting impression with your audience.We talk about Craig's current role, and how he's using content marketing to foster trust and brand awareness while breaking into a market where you're not well known. As a true content marketing expert, I couldn't wait to get his opinion about the following topics:Content repurposingBrand and messaging developmentBuyer personasCollateral vs. contentService matter expertsSpokespeople and thought leadershipThis episode is a content marketing masterclass. Listen now to learn from a true champion of content marketing.ResourcesConnect with Craig on LinkedInConnect with Wendy on LinkedInRelated Content: 10 Activities to Include in Your B2B Content Marketing StrategyRelated Content: An Engineers Guide to B2B Content MarketingTREW Services: Content Marketing for Engineering CompaniesConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Episode 12 - A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way Maker Leadership, an executive leadership coaching practice serving senior executive and high-potentials in Fortune 200 companies. We discuss, beating the 2-year tenure jinx that bedevils the position, playing at a strategic level, hiring the right team, leading the consumer charge, managing social issues, and elevating the position. There's also tips on re-imagining the job, especially during the interview process and on the way in. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Guest, Craig Coffey, Provides the decisions necessary to create a Career Journey versus a Career Path

Don't strive for a career path, instead Craig Coffey believes you should experience a "career journey." A career path is linear and at times limiting. A "career journey" gives you permission to try new things, experiment and learn along the way from a variety of experiences. In this podcat episode, Craig reviews the five themes that guided him in his long and varied career and the questions he asked himself that helped him transform and reinvent himself over and over. Today, Craig is an Executive Coach, helping Senior Marketing executives grow toward their full potential, distinguish themselves from other C-suite executives and deliver meaningful value to their organizations. Special Guest: Craig Coffey.

Tonight we chat with Craig Coffey about "The Maker's Summer School", an upcoming first year event held in Cleveland Ohio this Fall (Technically summer...i get it...it got rescheduled...). We talk about making pasta by hand, living in expensive places, avacados, and the joys of sorting through old photographs. We touch on how to contact brands for partnerships, our mutual friend Jessi, and the importance of learning to work with your hands. We may have drank some alcohol, enough so... that Coffey admitted to underperforming in his yard work the following day. This, was fun!

In Episode 13, I talk to Craig Coffey who runs Exercise Autism in Carlow. Craig, who also has experience in sport-science, talks a bit about autism, his research into the condition, as well as explaining how exercise can be hugely beneficial to children with autism. For more info on Craig's work please visit: https://www.instagram.com/exercising_... Music: Song: NOWË - Burning (Vlog No Copyright Music) Music provided by Vlog No Copyright Music. Video Link: https://youtu.be/AWv6Cr-RJaM

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of June 11, 2019.   -You’re probably getting ripped off. That’s right, if you buy digital ads for your company you are definitely getting ripped off, it’s just a matter of how badly. Cybersecurity company Cheq just released a study that shows advertisers will blow more than $23B globally to ad fraud this year alone. For every ad dollar spent, 10-15% of it winds up in the pockets of companies who are actually supposed to protect you from digital ad fraud. Now if you’re Polyanna and think it couldn’t possibly be that bad, you’ll embrace another study that was done using the exact same methodology by the Association of National Advertisers. They say yeah, you’re getting robbed, but it’s only costing advertisers $5.8B, and that’s down from 2017. You’re supposed to feel good about that. But the fact that two studies who approached it the same way came to two wildly different conclusions only underlines the truth…digital advertising is such an in-the-shadows, slight-of-hand shell game ecosystem that you can’t get to the truth. And when you’re stealing money from people, the last thing you want is for things to be clear and trackable. That’s just a little tip for all you amoral kids from Uncle Mike. Guy Tytunovich is Cheq’s CEO, and he used to be with Israeli intelligence by the way, he said, “We wouldn’t have run this research if it wasn’t for other research pieces we strongly disagreed with and, in some cases, felt were inadvertently misleading.” Cheq found up to 30% of digital ads are affected by fraud, so that’d be around 21T per year. It’s actually campaigns with cheaper CPMs that get hit the hardest. And did you know for every impression served, at least 20 different companies have their hands in the digital ad ecosystem pot, all taking a cut? If nothing is done about ad fraud, and don’t hold your breath, it’s going to reach $26B next year, then $32B by 2021. Roberto Cavazos, a University of Baltimore economics professor isn’t holding his breath, He says, “There’s little regulation or disincentive against fraud.” And the final nail in the coffin is, marketers don’t seem to care! They paid a boatload of the company’s budget to buy digital ads, they checked the box, and nobody seems interested in whether they got what they paid for. So I guess everybody wins? https://adage.com/article/digital/report-ad-fraud-hit-23-billion-isnt-going-down/2174721   -Well I hope I didn’t leave you too disillusioned about digital ads in that last story but if you’re a publisher, hang onto your headgear because it gets worse. You know about tracking the users of publisher websites, right? Advertisers will pay the publisher to get personal info on the site’s users, then they’ll combine that with data they buy somewhere else to form these pretty intense profiles they use to follow people around the web and target them with relevant ads. The idea is that this makes the publishers a lot of money so they can continue offering their content free to readers, who of course are paying, they’re just paying with their privacy. It’s a nice idea but it’s not that true. New research found selling out their readers with this kind of tracking actually only gets publishers a whopping 4% more revenue than good old-fashioned ads based on context. That works out to $.00008 per ad. Wow, somebody’s getting a new coffee maker for the break room! This isn’t exactly breaking news, it’s long been doubted the user data selling and reader tracking helped much. So it boils down to the ad tech industry getting a huge favor from publishers while all publishers get is a slimier reputation with their users. How big of a favor? Some earlier studies found advertisers pay up to 500% more for targeted ads than contextual ads. Doing a little math here, if content publishers only benefit 4% of that, carry the one, calculate out pi to 7 decimals…hey where’d that other 496% go? Some people point out that tracking even demonetizes publisher audiences because their readers are simply followed to lower value sites where they can be targeted with ads for less. And as if all that weren’t a big enough kick in the pants, guess who’s accountable for privacy and data protection laws. That’s right, the publishers. https://www.eff.org/deeplinks/2019/06/research-shows-publishers-benefit-little-tracking-ads   -Alright enough about all that, let’s talk influencer marketing. What if you wanted to do influencer marketing, but there were no influencers out there that are just right for what you do? Craig Coffey had that problem. He’s director of marketing communications at Lincoln Electric. This may shock you, but there just aren’t that many influencers with large established audiences around welding. By the way, if you want a solid income and job security, let me be the first to propose a prosperous career in welding to you. Only .01% of the world’s population knows how to do it. I’m not kidding. Because of that, Craig knew it didn’t really make a lot of sense to try to become the biggest influencer in and amass a huge welding audience. But that didn’t mean the company couldn’t become the kind of influencer they needed but couldn’t find. They thought broader than welding and established Spring Make, an event that brought together not just welders, but makers of all kinds, like woodworkers and blacksmiths. Score. People came out of the woodwork – ha, see what I did there – to not just talk about what they do, but to broaden their maker skills into these other areas. There were classes in making things, but also classes about how to make something else…content. And if they’re out there making content, who are they going to see as the leader in the space? That’s right, Lincoln Electric, who put on the event. In fact, Spring Make quickly became a content brand itself, separate from Lincoln Electric. And why not? The event generates enough content to carry them through an entire year. If you do big events but you have no content strategy for it and aren’t getting any content assets out of it by the way, we need to talk. Needless to say, Craig’s happy because they made themselves the influencer in all things maker. Craig throws these fun stats at us. 40% of customers are using ad blockers. 70% of millennials prefer products endorsed by non-celebrity bloggers. And influencer marketing delivers 11x higher ROI than traditional marketing. Write it in lipstick on your mirror, “You can be the star you’re looking for.”   -And lastly and quickly, you know I’m always blabbing on about how content should make people feel something. Anything. If it doesn’t, all you’ve done is add to the meaningless noise out there that makes life harder for everyone. Well new research out of Finland says not only can you make people feel emotions, those emotions physically show up in different ways in the body. In other words, they’re so powerful they are literally felt. Ever have your heart broken? That happened in your mind but it’s felt in the chest. Same with stress, which is felt in the neck, and anxiety which shows up in the stomach. Of course, different people process emotion differently depending on their tolerance and history, but still, this is something to keep in mind for those of you who still think the content you make doesn’t have to play to human emotion. https://in.mashable.com/science/3966/decoded-why-people-feel-emotions-in-their-bodies   That’s the Content Marketing Quickie for this week. If you think it was any good, and if you think good content should get a little help, a review or a subscribe would be great. Let other content marketers know about this mess. Be back next week.

This week we chat with Craig Coffey the director of Marketing Communications at Lincoln Electric. We get into how Lincoln is bringing the metal world to the DIY space. If you want to come to Spring Make you can save $100 off the price here. Shownotes Subscribe Support on Patreon LET'S CONNECT Instagram YouTube Website ★ Support this podcast on Patreon ★

We are launching a “brand” new series today with our interviews.  As a compliment to our talks with awesome makers and content creators we’re flipping it to the other side of the table and interviewing leaders from the brands themselves.  We’re starting off our Brand Talk series with our friend Craig Coffey who is the […] The post MFP 082: Brand Talk with Craig Coffey from Lincoln Electric appeared first on MADE FOR PROFIT.

Flagler County administrator Craig Coffey answers some questions about their 11-mile dune restoration project beach renourishment north of Flagler Beach and a separate 1-mile project north and south of the Flagler pier.

In this episode, Craig Coffey and Gabriel Gomez, co-founders of O2X, explore a holistic approach to human performance. They discuss O2X’s base-to-peak mountain challenges and their recent experiences at Loon Mountain. Craig and Gabriel share about their athletic journeys from Craig’s background as a multi-sport athlete to Gabriel’s training as a Navy SEAL. They offer insight on overcoming fear in starting one’s own business from their experience of co-founding O2X.

Episode 78 of HIGH TIMES Presents Free Weed from Danny Danko features previews of the upcoming U.S. Cannabis Cup in Denver and the July 2015 issue of HIGH TIMES. Plus, Craig Coffey stops by to discuss how dabs are shaping cannabis genetics, Danko explains the five links for successful cultivation and, as always, we answer listener grow questions. Episode 78 is brought to you by BC Northern Lights and Gorilla Seed Bank. See acast.com/privacy for privacy and opt-out information.

Episode 48 of Free Weed features a recap of the 26th annual HIGH TIMES Cannabis Cup in Amsterdam. Danny and competition coordinator Craig Coffey discuss all of the Cup winning pot and hash as well as some of their personal favorites. See acast.com/privacy for privacy and opt-out information.

Danny and Mike are back in the studio for episode 34 of of Free Weed. HIGH TIMES director of technology Craig Coffey joins us to discuss the new HIGH TIMES ad network and even sticks around for the cultivation segment to help explain the Lucas Formula and help Danko answer grow questions from listeners. Plus, an interview with the one and only Kyle Kushman! Don't miss episode 34 of HIGH TIMES Presents Free Weed From Danny Danko. See acast.com/privacy for privacy and opt-out information.

Free Weed returns with a post-Cup episode chockfull of grow info and Cannabis Cup highlights. Fresh from the 25th Cannabis Cup in Amsterdam, Dan and Mike welcome competition coordinator Craig Coffey to the studio to break down the judging process and all the winning pot and hash (6:50), managing editor Jen Bernstein drops by to announce her new show, HIGH TIMES Presents Jen’s Music Stash (3:15), and Scott from Rare Dankness discusses his award winning strains (26:00). Plus, a stellar cultivation segment with Danko’s Strain of the Week, tips on composting, and answers to listeners’ questions (53:05), and, of course, the Raw Wrap Up (1:18:15). This episode of Free Weed is sponsored by BC Northern Lights Grow Boxes. See acast.com/privacy for privacy and opt-out information.