CMO Confidential

Nancie discusses her "brand fix" classifications of refine, purposefully manage, and transform, how to get started with data even when money and time are tight, some "Taylor Swift" approaches to brand work, and the difference between mission and brand. Key topics include: how to get the organization in harmony; why "The Big Reveal" is usually the wrong way to go; and her belief that both Sephora and Apple are losing brand steam. Tune in to hear case studies on Georgetown, The Mayo Clinic, and Samsung and a humorous story about a heart attack.You were brought in to fix the brand… but what exactly does that mean? In this week's episode of CMO Confidential, host and 5x CMO Mike Linton sits down with brand strategist Nancie McDonnell Ruder, founder of Noetic Consulting, to unpack the real-world challenges behind “fixing” a brand.From navigating crises at major healthcare institutions to helping Georgetown University build brand alignment across decentralized marketing teams, Nancie shares her proven frameworks and hard-won insights on strengthening brands from the inside out.They discuss: • The difference between a brand crisis, a refinement, and a transformation • What to do when your brand is suffering—but the real problem lies elsewhere • Why internal alignment and education are non-negotiable for brand success • The 5 best practices for brand revitalization (with names like Taylor Swift songs!) • Brand fails to avoid—including the “Big Reveal” trap and skipping customer data • And yes… the show ends with a heart attack, mouth-to-mouth CPR, and a forehead kiss (you'll just have to listen)00:00 – Intro: Welcome & episode setup01:02 – What does it really mean to “fix the brand”?03:45 – The Georgetown University brand refinement case06:25 – Standing up a brand for the first time (Mayo Clinic example)08:55 – Brand crisis vs. product/perception issue: How to tell the difference11:40 – Diagnosing the real problem: What does the data say?14:05 – Samsung's brand affinity challenge and how they solved it16:20 – The 5 best practices for brand revitalization (Taylor Swift edition)19:45 – Worst practices: The “big reveal,” internal misalignment, and ignoring skeptics23:05 – The importance of activating the brand internally25:30 – Brands to watch: Sephora, Apple, and Domino's28:20 – Funniest brand moment: A heart attack, CPR, and unexpected teamwork31:15 – Final takeaway + Mike's sauceless pizza story33:30 – Outro: Upcoming episodes and where to subscribeIf you're a CMO, CEO, board member, or founder facing brand issues—or aiming to avoid them—this episode is your toolkit.

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to hear why humility and counterpoints are critical, what he learned about risk assessment from the Free Solo climber, the "difference between being an arms dealer and a transportation company," and how there are "a million ways to pay a bribe."In Part 2 of our conversation with Harvard Business School professor and author of Why They Do It, Dr. Eugene Soltes, we dive even deeper into the ethical gray zones that surround today's most ambitious companies. From social media firms that hide behind “just connecting people” to leaders who convince themselves their actions are justified, Eugene explains how culture, rationalization, and groupthink drive even the smartest executives into trouble.You'll learn why having a sign-off from Legal is never enough, why the “show me where it says I can't” culture is so corrosive, and why CMOs must understand the difference between business risk and integrity risk. We also hear Eugene's story of climbing (briefly) with Free Solo legend Alex Honnold and how that shaped his thinking around open-eyed risk—a model every marketing leader should understand.Topics include: • Why CMOs can't hide behind Legal • The “arms dealer” mindset in corporate marketing • Risk culture vs. innovation culture • How companies accidentally incentivize bad behavior • Psychological safety vs. performative candor • The million ways bribes get disguised • The importance of personal humility—even in the C-Suite

A CMO Confidential Interview with Dr. Eugene Soltes, Harvard Business School Professor and author of "Why They Do It - Inside the Mind of the White Collar Criminal". Eugene discusses how most crimes start out as small, often unnoticed decisions made by strategic people, how nearly everyone has a chance to step over the line, why many companies (Air BnB, Uber, AI) take regulatory risk, and how culture drives poor individual choices. Key topics include: when puffery gets murky; why it's dangerous to "convince yourself;" why it doesn't matter "who signed off;" and the "fraud triangle." Listen in to hear why humility and counterpoints are critical, what he learned about risk assessment from the Free Solo climber, the "difference between being an arms dealer and a transportation company," and how there are "a million ways to pay a bribe."⸻

A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa discusses the evolution of the role in an age of uncertainty, how the "Business of Marketing" has been replaced by "The Business of the Company," and her belief that B2B and B2C Marketing are converging. Key topics include: why she believes the role is evolving to a "Chief Value Officer" tasked with being a "growth architect;" the differing types of transformation; and why having both a positive attitude and an opinion are more important than ever. Tune in to hear the parallels between Darwin's finches, butterflies, and CMO's.Teresa shares her insights on how the “business of marketing” has been replaced by the “business of the company,” why the traditional CMO is evolving into a “Chief Value Officer,” and how B2B and B2C marketing are rapidly converging. She also covers the types of transformation companies are pursuing, the skills needed to thrive in a world dominated by AI, and why attitude, curiosity, and having a strong point of view are more important than ever.You won't want to miss Teresa's analogies about Darwin's finches, butterflies, and the modern CMO, or her predictions for the future of marketing leadership.

A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for adversity in the NFL.

A CMO Confidential Interview with Evan Wittenberg, Chief People Officer of VuMedi, formerly CPO of Ancestry and Box, Google's Head of Leadership Development, and a Saturday Night Live Page. Evan discusses why HR has become a much tougher position over the last 5 years, AI's negative impact on leadership development, and the similarities between marketing and HR. Key topics include: his belief that every function should have a dedicated people partner; why "the burden of proof" is often higher for marketers; why he always interviews for "learning agility;" and why "doing the job you are hired for is better for your career than trying for "the next job." Tune in to hear questions marketers should ask in an interview and a great behind the scenes story from SNL Season 18.⸻

A CMO Confidential Interview with Andrew Medvedev, Dean of the Weatherhead School of Management at @case Western Reserve University, former Managing Director and portfolio manager at Morgan Stanley. Andrew discusses why he left Wall Street for the opportunity to reimagine Weatherhead, why schools should reassess traditional industrial economy approaches to education, and his vision of building a "problem solving institution" which trains students on "how to get things done." Key topics include: the importance of relational skills and the ability to understand context; how his team measures leadership competencies; why nothing beats "reps at life;" and tips for selecting the school that's right for you. Tune in to hear why you should "Trust people more than you think you should."In this insightful episode of CMO Confidential, host Mike Linton engages with Andrew Medvedev, Dean of the Weatherhead School of Management at Case Western Reserve University. Formerly a Managing Director at Morgan Stanley, Andrew shares his journey from Wall Street to academia and discusses his mission to transform business education to better align with today's dynamic market demands.Key Discussion Points: • Transitioning from finance to academia • The evolving role of business schools in a changing economy • Emphasizing experiential learning and real-world application • Developing leadership competencies and relational skills • Measuring success beyond traditional academic metrics⸻⏱️ Chapter Markers: • 00:00 – Introduction by Mike Linton • 00:45 – Andrew Medvedev's background and career shift • 03:30 – The vision for reimagining Weatherhead School • 06:15 – Challenges facing traditional business education • 09:00 – Importance of experiential learning and ‘reps at life' • 12:20 – Measuring leadership and relational competencies • 15:10 – Collaborations with industry and alumni engagement • 18:00 – Adapting curriculum to market needs • 21:00 – Building a problem-solving institution • 24:30 – Advice for prospective MBA students • 27:15 – The significance of trust in leadership • 30:00 – Final thoughts and closing remarks⸻#CMO Confidential, #Andrew Medvedev, #Weatherhead School of Management, #Case Western Reserve University, #Business school leadership, #Business education trends, #Leadership development, #Management education, #Wall Street to academia, #Business school dean interviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, two time author, and former Google VP. Jim discusses the need to teach both durable and perishable knowledge, the importance of faculty composition, why students should "sample" B-Schools, and how the Northwestern "House Design" keeps it ranked as the #1 marketing school. We go inside the Insomnia Cookies Case which uses GOST (Goals, Objectives, Strategy and Tactics) and 70/20/10 to train students on driving revenue, profit and market share. Tune in to hear why you shouldn't be a "Tumbleweed" and instead strive to "Meet the universe halfway."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand.Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services.Key topics include:- The critical role of confidence in B2B marketing decisions and brand trust.- Strategies for measuring confidence within your organization and among clients.- How to navigate rapid changes in technology, AI, and global business landscapes.- Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi.- The importance of creativity and collaboration in shaping effective marketing strategies.Tune in to hear how top CMOs are tackling today's marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry.Don't miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms.#MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidentialCHAPTERS:00:00 - Intro01:19 - Marketing a Service: Selling Confidence Strategies03:12 - Measuring Confidence: Key Metrics and Insights07:53 - Expanding the Brand: All In Strategy12:52 - Change Management for Smaller Companies16:22 - EY Partnerships: Collaboration Insights18:45 - Managing Negative PR: EY's Approach20:57 - POST GAME: Recap and Insights21:15 - AI in Marketing: Trends and Innovations23:25 - Audience Advice: Tips and Best Practices29:04 - Final Thoughts: Last Question DiscussionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!AI will change marketing forever—are you ready? In this episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with renowned author and industry thought leader Rishad Tobaccowala to explore the transformative impact of AI on marketing, leadership, and talent. Key topics include the importance of "data-driven storytelling," why marketing's mix of "math and magic" will thrive in the AI era, and how top talent leveraging AI will shape the industry's future.Tune in to hear Rishad's expert advice on thriving as a "company of one," the shift from bosses to true leaders, and the six essential skills every marketer must master. Discover why AI isn't just a tool but a game-changer for how businesses operate and compete in an evolving landscape. Whether you're an aspiring marketing leader or seasoned CMO, this episode offers actionable insights to navigate the challenges and opportunities ahead.Don't miss the chance to learn how to rethink your approach to work, marketing, and leadership in the AI age. Subscribe to CMO Confidential for exclusive content and stay ahead of the curve in the ever-changing world of marketing.#marketingagainstthegrain #contentmarketing #digitalmarketing #socialmediamarketing #datadrivenstorytellingCHAPTERS:00:00 - Intro01:07 - Importance of Marketing02:59 - Quality vs. Quantity in Marketing06:25 - Career Development Strategies10:57 - Essential Marketing Skill Sets19:59 - Future Marketing Trends by 202524:10 - Practical Marketing Advice26:15 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Rishad Tobaccowala, former Publicis Groupe Strategy & Growth Officer, speaker, author, and podcast host of "What's Next." Rishad discusses the media, data, and technology scale benefits driving agency consolidation, the challenge of managing people through a merger, and his new book, Rethinking Work. Key topics include: why talent and marketing will be more important in an AI world; why everyone should operate as a "company of one;" how the world is moving to a "whales and plankton model;" and why clients should consider a "Master Blaster" model. Tune in to hear why he's concerned about mollycoddling and a Mary Poppins analogy. It's a Supercalifragilisticexpialidocious 2-part show!Get the inside scoop on the Omnicom and IPG merger and what it means for the future of marketing! In this episode of CMO Confidential, host and five-time Chief Marketing Officer Mike Linton dives into the critical insights every CMO needs to navigate this game-changing merger. Joined by special guest Rashad Tabakawala, former Chief Strategist and Growth Officer of Publicis Groupe and best-selling author, this discussion unpacks how the merger impacts scale, data, technology, and the role of creative agencies.Key topics include the consolidation of holding companies, the challenges of scaling media, data, and tech, and the future of large agencies versus niche specialists. Rashad also shares his expert perspective on the evolving agency ecosystem and what this means for marketers selecting partners in a rapidly changing landscape. With lessons from past mergers and actionable advice for CMOs, this is a must-watch for marketing leaders looking to stay ahead.Tune in to hear Rashad's unique take on the future of the industry and discover how to position your brand for success in this new era of marketing. Don't forget to subscribe to the CMO Confidential Newsletter for exclusive insights and updates. Stay informed, stay connected, and stay ahead with CMO Confidential! #omnicomipgmerger #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #CustomerExperienceCHAPTERS:00:00 - Intro00:40 - Rishad Tobaccowala Joins the Show01:27 - Omnicom IPG Merger Analysis11:15 - Future Implications of Omnicom IPG Merger15:18 - Impact on Other Companies18:45 - Future Trends for Businesses22:00 - Client Strategies for Success27:33 - End of Part 1See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The Golden Age of Marketing;" the reason there's so few marketers on boards; and how many companies are facing a "cold start" problem with AI. Tune in to hear why "it's not the end of the world to suffer a career setback," and the difference between "Ostriches and Wolves."Dive into the fascinating evolution of the Chief Marketing Officer role with insights from the groundbreaking Spencer Stuart 2025 CMO Study. Host Mike Linton, former CMO of Best Buy, eBay, and Farmers Insurance, welcomes Richard Sanderson, leader of Spencer Stuart's Marketing, Communications, and Sales Practice, to discuss the future of marketing leadership. Key topics include the average CMO tenure, the rise of hybrid titles like Chief Growth Officer, diversity challenges, and the impact of AI on marketing careers and strategies.Tune in to hear exclusive findings on how the CMO role compares to other C-suite positions, why a third of Fortune 500 companies no longer have a CMO, and what it means for your career. Richard shares invaluable advice on leadership, career progression, and adapting to the rapidly changing marketing landscape. Whether you're a seasoned marketer, aspiring leader, or business enthusiast, this episode offers practical insights and actionable strategies to stay ahead.Subscribe to CMO Confidential for more expert perspectives and exclusive content on marketing, leadership, and business innovation. Don't miss this essential conversation for the future of marketing!#cmo #digitalmarketing #cmoroleevolution #executivemarketinginsights #chiefmarketingofficerCHAPTERS:00:00 - AI Powered Digital Experiences at Adobe Summit00:37 - CMO Confidential Insights01:19 - Introducing Richard Sanderson04:56 - CMO Study Results 202511:09 - CMO Tenure by Industry Differences12:14 - Companies Without a CMO17:15 - Eliminating the CMO Role21:05 - Rise of the Chief Growth Officer23:50 - Future of CMOs: Will They Go Extinct?25:25 - Marketers on Corporate Boards29:43 - AI Impact on Career Development32:53 - Unaddressed Topics in Marketing33:05 - The Diversity Paradox in Marketing34:31 - Importance of External Hires37:34 - Current Focus Areas for Marketers39:16 - Practical Advice and Funniest Story42:43 - Highlights from Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis and David Wiser, Managing Partners and Global Marketing Practice Leaders for ZRG Partners. Kate and David translate their extensive search experience to classify common mistakes into "movie themes" and share tips on how to recognize if you are directing or reading for a part in a disaster film. From "Play It Again, Sam," to "No, No, It's Really A CMO Role!" to "Death by Committee!" they describe the all-too-familiar plotlines and how to tear apart the hype from the facts. Hints: Look at the dashboard, listen to the questions and beware of the "Hands on the keyboard" role. Tune in to hear why companies should focus on outcomes versus qualifications and why you should always check your Zoom background.Key topics include:- The pitfalls of seeking "playbook-only" candidates.- Why expecting a CMO to be an "orchestra of one" can backfire.- The dangers of hiring for a limited role disguised as a CMO position.- How misalignment among decision-makers leads to "death by committee."- Practical advice for ensuring alignment between company goals and CMO expectations.Tune in to hear actionable insights on avoiding these hiring missteps and discover how to set your marketing leadership up for success in 2025 and beyond. Whether you're a CEO, Board member, or aspiring marketing leader, this episode offers invaluable lessons on leadership, strategy, and organizational growth.Don't forget to like, share, and subscribe for more candid conversations and expert advice. Stay tuned for more episodes of "CMO Confidential," where we explore the drama, decisions, and strategies at the heart of marketing leadership.#talentacquisition #recruitmentagency #mistakeofhiringpeople #hiringmistakes #freelancerecruiterCHAPTERS:00:00 - AI-Powered Digital Experiences at Adobe Summit00:38 - CMO Confidential Insights01:57 - CMO Job Market Trends 202506:06 - Theme 1: Play It Again Sam10:39 - Theme 2: I Want the Orchestra14:58 - Understanding the CMO Role19:34 - Importance of Specialization22:32 - Challenges of Committee Decisions25:23 - The Mystery of Bad Movies28:10 - Final Questions32:50 - Free Registration for Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more." Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialGet an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal branding stuff." Tune in to hear a story about Muenster Cheese and "The 24-Hour Rule."Discover the secrets to authentic leadership and personal branding with "CMO Branding: Don't Let Your Ego Overshadow the Company." In this insightful episode of CMO Confidential, hosted by former Best Buy and eBay CMO Mike Linton, special guest Josh Golden—CMO of Quad and creator of "Eureka and Three Things"—shares invaluable lessons on navigating the complexities of being a marketing leader.Key topics include the double-edged nature of vulnerability in the C-suite, balancing personal and company branding, and actionable advice on building a sustainable personal brand without overshadowing your organization. Josh also offers real-world examples from his career, including how authenticity, gratitude, and cultural awareness shape effective leadership. Tune in to hear practical strategies for managing rebrands, fostering team trust, and integrating personal authenticity into professional success.Gain unparalleled insights into marketing leadership, customer lifetime value, and the evolving role of CMOs in today's challenging business environment. Don't miss this engaging discussion packed with actionable advice to elevate your marketing career.Subscribe to CMO Confidential for exclusive content and stay connected for more transformative marketing insights.#personalbrand #contentmarketing #digitalmarketing #personalbranding #socialmediamarketingCHAPTERS:00:00 - Intro02:18 - Vulnerability in Leadership04:02 - Balancing Vulnerability as a Leader06:21 - Personal Experiences with Vulnerability09:35 - Business Vulnerability: Finding the Balance14:59 - Building a Personal Brand19:59 - Impact of a Growing Personal Brand23:45 - Understanding Rebranding26:17 - Defining Completion of a Rebrand29:50 - Final Thoughts32:40 - Closing RemarksSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan returns for the third time to share research on the food delivery business and how marketers can "bend the growth curve" by implementing a subscription model. He discusses the engineering behind various subscription models and why most marketers should "at least" consider these programs. Key topics include: the difference between "promiscuous" and "heavy" buyers; balancing the "give versus the get," and how AI may drive the implementation of more models. Tune in to hear why charging for membership is a good idea.Are subscription models the future of business growth?

A CMO Confidential Interview with Kip Knight, founder of CMO Coaches, formerly CMO of Taco Bell and H&R Block US President. Kip breaks marketing leadership into "3 Chiefs" - Marketing Leader, Member of the Exec (First) Team, and Company Ambassador and offers tips for how to sequence and think about all three. Key discussion topics include: why running marketing is like being a conductor; how to become a respected member of "The First Team" by remembering "marketing isn't a special function;" how staying "hungry, humble, and smart" allows for continuous learning; and why "you need to go to school every day" throughout your career to "earn the CMO title." Tune in to hear tips for development and why it is usually a disservice to your people to tell them they are "great."Why is being a CMO the toughest job in business? Tune in as Mike Linton, five-time CMO and host of CMO Confidential, dives into the challenges and nuances of this high-stakes role with guest Kip Knight, founder of CMO Coaches and former CMO of Taco Bell. In this insightful conversation, Kip shares his framework for success, including the "three chiefs" concept—Marketing Chief, First Team Chief, and Company Ambassador Chief—and how these roles shape a successful chief marketing officer.Key topics include how CMOs can align with CEOs and CFOs, the importance of storytelling and customer insights, and the necessity of staying ahead in a rapidly evolving marketing landscape. Kip also offers valuable advice for aspiring CMOs, from leveraging curiosity and continuous learning to navigating the balance between creativity and financial acumen.Whether you're an aspiring marketer, seasoned professional, or business leader, this episode is packed with actionable insights on leadership, team-building, and making marketing a growth engine for your company. Subscribe to CMO Confidential for exclusive content and actionable strategies to elevate your marketing leadership skills. Don't miss this opportunity to learn from industry veterans and sharpen your edge in the competitive world of marketing.#marketinganalytics #productmanagement #digitalmarketing #marketingcapabilities #socialmediamarketingCHAPTERS:00:00 - Intro01:03 - Chief Marketing Officer Role02:21 - CMO Responsibilities Overview03:25 - Marketing Leadership Insights08:58 - Team Leadership Strategies10:31 - Team Leadership Strategies17:34 - Company Ambassador Role21:00 - Preparing for CMO Position27:07 - Final Thoughts and Advice27:34 - Journey as a Reward29:40 - Peloton's Business Journey29:46 - Importance of Finance for Marketers29:50 - CMO Tenure ChallengesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smacking everyone in the face." Key topics include: zero click search; the onset of agentic AI; why in person is increasing in importance; and her belief that CMO's will scrap to meet aggressive growth targets with less budget. Tune in to hear how to use AI to create a guinea pig feeding schedule.Discover why B2B marketing faces its biggest transformation ever in 2024. Former Atlassian CMO Carilu Dietrich joins 5-time CMO Mike Linton to break down the seismic shifts reshaping the industry.Get an insider's perspective on how AI is disrupting traditional B2B marketing strategies, from the decline of SEO to the rise of AI-powered sales development. Learn why companies are losing 15-20% of their inbound traffic and how successful marketers are adapting to this new reality.Gain valuable insights on:• How AI native companies are disrupting established software businesses• Why traditional marketing funnels are becoming obsolete• The increasing importance of human connection in B2B relationships• New strategies for video marketing and social media engagement• Practical ways to maintain growth targets with tighter budgetsPerfect for CMOs, marketing leaders, and B2B professionals looking to navigate the rapidly evolving marketing landscape. Whether you're dealing with budget constraints or exploring AI implementation, this episode provides actionable strategies for success in 2024 and beyond.#contentmarketing #marketingagainstthegrain #emailmarketing #aitools #cmoinsights2024CHAPTERS:00:00 - Intro01:40 - B2B Economy Insights05:55 - Impact of AI on Businesses09:33 - AI and Headcount Budgets12:11 - AI's Effect on Sales Budgets12:40 - Budgeting and Growth Strategies15:50 - AI Transforming Marketing19:06 - Future Trends in Events26:10 - Marketing Tests for 202528:58 - Final Thoughts: Stories and AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy.Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true value of the company and explains why it is risky to think "Your company is different." Key topics include: why customer metrics and stock valuations can be temporarily out of synch; why customer metrics eventually win out; how CMO's can use CLTV as a forecasting bridge with Finance; and how Warby Parker's strategic focus did not bend during dramatic stock price fluctuations. Tune in to hear why Warby is the Tortoise and Peloton is The Hare in the classic race.Discover the real story behind Warby Parker's dramatic $6B valuation swing and subsequent recovery through the lens of customer lifetime value analysis. Dr. Peter Fader, Professor at The Wharton School and co-founder of Zodiac (acquired by Nike), reveals how his team accurately predicted Warby Parker's true valuation before its IPO.Get an insider's look at how customer metrics and lifetime value calculations painted a different picture than Wall Street's initial $6B valuation. Learn why Warby Parker's steady approach to growth, unlike Peloton's aggressive expansion, ultimately proved successful. Dr. Fader breaks down the critical customer acquisition costs (CAC) miscalculations in Warby Parker's S-1 filing and explains how proper cohort analysis predicts company value.This episode provides invaluable insights for marketers and business leaders on using customer lifetime value to make strategic decisions, communicate with CFOs, and evaluate company worth beyond stock price fluctuations. Perfect for marketing executives, financial analysts, and anyone interested in the intersection of customer metrics and company valuation.Join Mike Linsing, 5-time CMO, as he explores this fascinating case study that demonstrates why understanding customer economics is crucial for sustainable business growth and accurate company valuation.#growthhacking #performancemarketing #digitalmarketing #marketresearch #warbyparkeripoCHAPTERS:00:00 - Intro02:00 - Using Customer Data and CLTV05:52 - Warby Parker IPO Overview11:29 - Warby Parker's Stock Price Impact15:35 - Analyzing Warby Parker's CAC Error18:18 - Warby Parker's Economic Performance19:36 - Warby Parker: Tortoise vs. Hare Strategy21:36 - Projecting TAM for International Expansion23:17 - Projecting TAM for New Product Lines27:59 - Wrapping Up Warby Parker Insights29:30 - Marketing Advice and Strategies30:16 - Conducting a Customer Base Audit30:56 - Understanding Company Differentiation31:56 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.Key topics include:• The challenge of defining and measuring marketing KPIs• How business schools contribute to fragmented marketing education• The importance of CMO-CEO alignment and communication• Strategies for demonstrating marketing's value to the C-suite• The need for customer-centric approaches in marketingTune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.Subscribe to CMO Confidential for more exclusive content on marketing strategy, leadership, and industry trends. Don't miss out on valuable insights to elevate your marketing game and drive business success.#digitalmarketing #socialmediamarketing #marketingautomation #digitalmarketingcourse #kpiCHAPTERS:00:00 - Props00:22 - Business Schools Critique05:24 - CMO Remit Responsibilities07:14 - Customer Representation Issues14:12 - Marketers on Boards: A Shortage17:45 - Practical Marketing Advice & Stories21:10 - Discover Our Other Shows21:36 - Like, Share, and Subscribe21:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.Key insights include:• Why less than 10% of Fortune 500 CEOs have marketing experience• How successful CMOs align with CEO priorities and prove marketing's value• The importance of translating marketing metrics into business outcomes• Strategies for building credibility with non-marketing executivesPerfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketingCHAPTERS:00:00 - Props Ad00:21 - Intro02:17 - State of the CMO06:11 - CMO Position Challenges08:23 - Non-Believing CEO Strategies12:02 - Brand vs. Performance Marketing15:34 - Article Reactions22:10 - Marketing Non-Believers Explained25:00 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.Discover how AI is revolutionizing marketing with 5X productivity gains, as revealed by top CMOs. In this episode of CMO Confidential, host Mike Lint explores the transformative power of AI in the marketing landscape. Adam and Andy, AI experts and authors, share insights on how companies like Moderna are leveraging AI to achieve unprecedented efficiency.Key topics include:• The real-world impact of AI adoption in biotech and marketing• How Moderna achieved 5X productivity gains with an AI-first approach• The future of marketing jobs in the age of AI• Strategies for marketers to become AI-literate and stay competitive• Evaluating AI vendors and measuring ROI in marketingTune in to hear practical advice on embracing AI in your marketing strategy, from creating an AI council to implementing AI tools for enhanced productivity. Learn why AI literacy is crucial for marketers and how to combine domain knowledge with AI capabilities for breakthrough results.Don't miss this eye-opening discussion on the future of marketing in the AI era. Subscribe to CMO Confidential for more insights on marketing leadership and innovation.#leadgeneration #socialmediamarketing #digitalmarketing #makemoneywithai #brandinginthedigitalageCHAPTERS:00:00 - Intro04:06 - AI Impact on Marketing05:46 - AGI and Marketers11:57 - Evaluating AI Vendors16:14 - AI Literacy and Proficiency21:00 - ROI of AI26:35 - Final Questions30:00 - Additional Practical Advice33:07 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.Marketing's AI Revolution: What CMOs Need to Know Before 2025 | AI's impact on marketing strategiesTune in to hear former CMO Mike Linton discuss the AI revolution with Adam Brotman and Andy Sack, authors of "AI First". Key topics include:• The rapid advancement of AI and its potential to transform marketing• Insights from tech leaders like Sam Altman, Bill Gates, and Reid Hoffman• How AI could automate up to 95% of marketing tasks within 5 years• The concept of "agentic" AI and its implications for businesses• Strategies for marketers to adapt and thrive in an AI-driven landscapeAdam Brotman, former Chief Digital Officer at Starbucks, and Andy Sack, Managing Partner at Keane Capital, share their "holy shit moments" about AI's capabilities. Learn why they believe AI will revolutionize not just marketing, but entire industries and society itself.Discover how companies like Moderna are already leveraging AI to dramatically increase productivity and innovation. This episode is crucial for CMOs and marketers looking to stay ahead in the rapidly evolving world of AI-powered marketing.Subscribe to the CMO Confidential Newsletter for exclusive content and insights on the future of marketing in the AI era.#marketingagainstthegrain #digitaltwin #aimarketing #operatingmodeltransformation #digitalmarketingCHAPTERS:00:00 - Intro01:05 - Welcome Adam and Andy02:14 - Evolution of the Book06:47 - Sam Altman AGI Discussion12:05 - Bill Gates Insights16:31 - Defining "Holy Shit Moment"20:20 - Fears and Concerns Around AI21:24 - AI vs. Other Tech Revolutions22:19 - Exponential Change: COVID Preview26:40 - Linear vs. Exponential Change31:11 - Thinking About AI: Legal Briefs to Human Obliteration31:30 - AI's Future Impact32:14 - Moderna's AI Transformation35:58 - AI in Marketing and AgenciesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses the idea of creating your own influencers in a marketplace where communities matter more than ever. Key topics include: the synthetic influencer as a natural evolution from Colonel Sanders, Toucan Sam, and Tony the Tiger; the ability of an artificial character to do whatever is required; the AI personalization potential; and the fact that synthetics don't engage in contract negotiations or require reuse fees. Tune in to hear about Lil Miquela, a fictional character with millions of followers, and why you should pay attention to what nerds do on weekends.CMO Secrets: Why Synthetic AI Influencers Are Changing Marketing. John Davids, founder and CEO of influicity, joins Mike Linton to explore the evolving world of synthetic AI influencers and their impact on marketing strategies.Tune in to hear insights on:• The definition and growth of synthetic influencers• How brands can leverage AI-powered characters• Pros and cons of creating synthetic influencers• Personalization at scale using AI technology• The future of brand mascots and virtual personalitiesJohn shares his expertise on community building, influencer marketing, and the potential of AI in creating engaging brand experiences. Learn why synthetic influencers could be the next frontier in marketing and how they compare to traditional mascots and celebrities.Discover the challenges and opportunities facing CMOs as they navigate this innovative marketing landscape. Whether you're a seasoned marketer or a curious business professional, this episode offers valuable insights into the future of brand-consumer interactions.Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the rapidly evolving world of marketing.#influencermarketing #influencermarketingagency #socialmediamarketing #creatoreconomy #onlinecommunityCHAPTERS:00:00 - Intro01:00 - John Davids Returns01:55 - Understanding Community06:24 - Defining Synthetic Influencers13:43 - Personalization at Scale Strategies19:00 - Cartoon Characters vs. Virtual Influencers22:13 - AI Bots as Your Best Customers25:00 - Exploring the Final Frontier25:37 - Closing Thoughts and Last QuestionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateursCHAPTERS:00:00 - Welcome01:14 - Current Trends in Marketing06:11 - Understanding Purpose in Marketing11:40 - Effective Marketing Strategies for Non-CPG17:49 - Innovating in Marketing21:25 - Critique of Business Schools25:54 - Future of Media and Agency Business28:29 - Final Thoughts: Advice and Anecdotes33:02 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Chris Andrew, the CEO and Co-Founder of Scrunch AI and former Chief Product Officer of Hearsay. Chris shares his thoughts on how AI will dramatically alter customer purchase patterns and why marketers should be thinking about how to win "BOT engagement." Key topics include: why he believes consumer consideration and use of websites could collapse over time; his belief that brands should be building content which serves as "raw material" for AI; and tips for measuring and understanding how the numerous AI models return results to consumers. Tune in to hear why Bing will become relevant again.Why Your Next Best Customer Is An AI Bot: CMO Reality CheckDiscover how AI is revolutionizing marketing and customer engagement with Chris Andrew, CEO and co-founder of Scrunch AI. In this eye-opening episode of CMO Confidential, host Mike Linton explores the future of AI in marketing and its impact on brands, search, and customer behavior.Key topics include:• The rise of AI assistants and their influence on consumer behavior• How AI bots are becoming the new "customers" for marketers• The potential disruption of traditional search and website traffic• Strategies for optimizing your brand presence for AI models• The changing landscape of search engines and ad platformsTune in to hear Chris's insights on:• Why marketers need to adapt their strategies for AI-driven search• The importance of structured content for AI crawlers• How to monitor and improve your brand's performance across AI models• The future of brand building in an AI-dominated landscapeDon't miss this crucial discussion on the future of marketing in the age of AI. Subscribe to CMO Confidential for more expert insights on navigating the rapidly evolving world of marketing and technology.#aiautomationagency #localseo #seo #googleads #digitalmarketingCHAPTERS:00:00 - Intro01:00 - Your Best Customer: AI Bots06:15 - The Destruction of Websites10:27 - Chatbots: Risks and Challenges13:16 - Marketers' Mindset on AI15:06 - Adjusting Content for AI19:55 - Visibility in AI Search Results21:35 - Future of Bing and Search Engines23:34 - AI Models: Resources or Raw Material?27:26 - Immediate Actions for Marketers30:44 - Funniest Story or Practical Advice32:27 - Believers vs. Non-Believers in AI32:30 - Payton Manning's CLTV Perspective32:35 - AI: Anticipation vs. Reaction32:40 - Is AI an Extinction Event for Agencies?32:45 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Stein, the Chairman & Chief Brand Officer of Stein IAS, a leading global B2B agency. Tom shares his thoughts on why we are in "The B2B Decade," the underleveraged power of many B2B brands, and how organization structures are often in the way of good marketing. Key topics include: why so many B2B companies default to the "3 yards and a cloud of dust" plays seen in football circa 1960; the power of linking brand, performance marketing and sales functions; and why the B2B Marketing job can be especially challenging. Tune in to hear his thoughts on "The Big, Long Idea" and how he fell off the stage playing the bass at his first big gig.Discover the hidden flaws in B2B marketing that top CMOs won't tell you! Join former Chief Marketing Officer Mike Linton as he hosts CMO Confidential, bringing you inside the world of executive marketing decisions and strategies. In this episode, Mike welcomes Tom Stein, Founder and Chief Brand Officer at Stein IAS, to unravel the inherent challenges in B2B marketing and what you can do to overcome them. Key topics include the evolving B2B landscape, the impact of AI, and the critical role of creative effectiveness in marketing. Tune in to hear Tom's insights on why B2B marketing is often misunderstood and how aligning brand and demand can propel your business forward. Don't miss the opportunity to learn from industry leaders and improve your marketing strategies. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated on the latest marketing trends and leadership advice.#influencermarketing #cmoinsights #salesandmarketingalignment #customerjourney #b2bmarketingCHAPTERS:00:00 - Intro00:39 - B2B Marketing Challenges01:49 - Understanding the B2B Landscape07:06 - Issues in B2B Marketing09:16 - Evolution of B2B Marketing Strategies14:00 - The Rise of Brand in B2B18:02 - Valuation and Measurement of B2B Brand22:19 - B2B Client Best and Worst Practices26:54 - Addressing B2B CMOs Worldwide28:34 - Engaging B2B Agencies Globally32:40 - Final Thoughts34:04 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward. Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategiesCHAPTERS:00:00 - Intro01:24 - Inflection Point Explained04:07 - Speed Math Techniques06:34 - Analyzing Wrong Visions11:48 - Understanding a Fixer18:13 - Marketing as Supply Chain19:45 - Identifying Sales Problems23:39 - Algorithmic Shelf Campaigns27:28 - Resolving Data Issues30:38 - Focusing on Desired Outcomes34:24 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformationCHAPTERS:00:00 - Intro01:25 - B2B Tech Marketing Overview03:38 - Digital Transformation Journey Assessment05:38 - Understanding the Infrastructure Layer for Marketers10:22 - Impact of AI on Infrastructure Layer13:45 - Leveraging AI for Marketing Strategies17:17 - Importance of Cyber Security in Marketing19:50 - Career Considerations for Tech Marketers24:00 - Industry Consolidation and Acquisitions Insights26:30 - Experience of Being Acquired28:20 - Common Blind Spots for B2B Marketers28:40 - Essential Needs for CMOs30:25 - Final Thoughts: Funny Story or Listener AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourneyCHAPTERS:00:00 - Intro00:40 - Cybersecurity Strategies06:19 - Impact of Data Breaches08:14 - Good vs. Bad Actors in Cybersecurity11:58 - AI and Cybersecurity for Marketers12:25 - Marketing Best Practices17:20 - Consequences of Rogue Behavior19:30 - Response to Data Breaches22:35 - Marketing Security Solutions25:22 - Technology and Marketing Integration28:33 - Final ThoughtsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalyticsCHAPTERS:00:00 - Intro01:34 - AI in Marketing08:38 - Issues in Digital Advertising10:53 - Flaws in Marketing Principles14:30 - Restoration Hardware Case Study16:43 - Role of CMOs in Marketing19:30 - Understanding Slow and Weak Marketing22:40 - Importance of Good Writing Skills25:00 - The WASL Effect and Dopamine Culture31:00 - Tom's Top Marketing Prediction32:40 - Final Thoughts and Questions34:35 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.CHAPTERS:00:00 - Intro00:40 - What is a Marketing CFO04:24 - Aligning on Key Metrics09:28 - Improving Job Performance13:17 - Characteristics of a Bad Finance Person16:40 - Traits of a Poor Marketing Person20:32 - Resolving Conflict for Better Solutions28:54 - Tips for Finance Professionals31:07 - Final Question Insights33:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.CHAPTERS:00:00 - Intro00:40 - Chaos in Marketing: Understanding Constant Change06:19 - Overcoming Dullness: Solutions for Marketing Chaos14:47 - Forbes CMO List: Influential Leaders in Marketing20:02 - Current Marketing Chaos: Trends and Challenges24:03 - Nike: Marketing Strategies and Success27:30 - Final Advice for Marketers: Key Takeaways28:19 - Funniest Marketing Story: Insights and Humor31:27 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.CHAPTERS:00:00 - Introduction to Customer Experience00:40 - Matt Carey, EVP at Home Depot03:44 - Managing Data and Technology09:56 - Measuring Customer Experience14:05 - Artificial Intelligence in CX19:18 - Marketing Technology Stack22:45 - Collaborating with IT Teams27:17 - Final Thoughts and Questions27:54 - Expert Advice for Success28:39 - Conclusion and OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.CHAPTERS:00:00 - Intro01:42 - Anticipation vs Reaction07:55 - Anticipation in Travel14:00 - Historical Example of Anticipation16:25 - Marketers' Perspective on Anticipation16:40 - Actionable Strategies for Marketers19:55 - Getting Started with AI24:33 - AI Applications in B2B Marketing28:33 - Punk Rock Influence30:11 - Final Question31:32 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!CHAPTERS:00:00 - Intro00:40 - Kim Whitler, PhD01:52 - CMO Success: Marketing Strategies09:31 - Corporate Activism: Business Risks16:21 - Name, Image, and Likeness (NIL)18:15 - Athlete Branding Strategies22:19 - Monetizing Your Brand: Follower Count26:51 - Measuring NIL ROI Effectively29:45 - Marketing Best & Worst Practices33:02 - Practical Advice for Marketers33:21 - Steelmanning: Navigating Activism35:30 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!CHAPTERS:00:00 - Intro00:40 - Dan McCarthy02:00 - Customer Lifetime Value05:20 - Peloton Story10:40 - Data Sources12:14 - Peloton's Evolving Strategy17:34 - Profitability Analysis: Peloton's Price Cut Impact19:30 - Overhead Expenses and CLV Impact21:35 - Peloton's Growth Strategy Insights25:27 - Communicating Growth Challenges to Management29:55 - Valuation as a Business Strategy32:50 - Peloton's Strategic Decisions33:29 - Practical Audience Advice33:30 - ClosingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketingCHAPTERS:00:00 - Intro01:34 - Understanding Loyalty in Business06:00 - Common Missteps by Companies11:32 - Strategies for Marketers to Reach C-Suite16:14 - Effective Use of AI in Marketing21:02 - Differences Between B2B and B2C Marketing24:26 - Marketing Horror Story29:47 - Final Thoughts and QuestionsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she's here to share her expert insights.Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today's competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadershipCHAPTERS:00:00 - Intro01:24 - Job Market Trends03:46 - B2B Market Revival07:17 - Understanding Company Types12:28 - Search Duration Insights14:55 - Importance of Marketing16:40 - Marketers on Corporate Boards18:53 - Consumerization in Marketing20:02 - Identifying Marketing Believers28:24 - Tips for Aspiring CMOs31:38 - Funniest Marketing Stories33:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives!

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Lisa Eichberger and Amanda Ryerson.Key topics include:- Identifying and addressing communication gaps within your team.- Strategies for conveying bad news effectively.- The importance of building trust and fostering open dialogue.- Real-world examples of managing team dynamics and aligning with company culture.Tune in to hear Lisa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsightsCHAPTERS:00:00 - Intro01:49 - Communication Health Strategies03:45 - Communicating with Your Boss Effectively07:03 - Testing the Waters with a New Boss11:12 - Best and Worst Communication Practices15:25 - Communicating Bad News Effectively18:28 - Addressing Mistakes Made by Your Boss20:20 - Disagreeing and Committing in Conversations22:05 - Handling Team Pushback on Ideas26:10 - Funniest Email Story28:30 - The Importance of Saying "I Don't Know"30:29 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.coA CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.Key topics include:- The transformative power and increased influence of the CMO role in modern enterprises.- Essential skills and experiences that make a successful CMO.- Insights into holistic and enterprise thinking for marketing leaders.- The importance of cross-functional collaboration and financial fluency.- Strategies for upskilling and talent development within marketing teams.Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLintonCHAPTERS:00:00 - Intro00:40 - The CMO as Connective Tissue05:24 - Holistic Thinking07:41 - Marketing Structure11:05 - Upskilling Talent Development and Change Management13:39 - Job Market20:16 - How to get to the C-Suite23:20 - How to judge your career25:30 - Last question: Funniest story or a piece of advice we haven't discussed28:55 - OUTROSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.**Key topics include**:- Definition and importance of brand communities- Strategies to create self-propelling communities- The role of influencers in community building- Practical steps for marketers to build and nurture communities- The impact of AI on influencer marketingJohn shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.**Guest Highlights**:- John Davids, Founder & CEO of Influicity- Author of "Marketing Superpowers"**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyaltyCHAPTERS:00:00 - Welcome1:29 - What is a Community5:27 - Why is Community Important Now7:36 - How to Build a Community12:21 - When to Start a Community16:59 - Thinking About Influencers20:49 - Influencer Roster23:10 - Structuring Influencer Contracts24:31 - Mistakes Brands Make in Community Building27:40 - Future Trends and AI Impact29:41 - Funniest Story and Practical Advice31:43 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because marketers are not making the business case for marketing investments." Tune in to hear how a "Dysfunctional Diode" is blocking brand valuation and what to do about it.

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.Unlocking Marketing's True Value: Insights from Top CMOsWelcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinanceCHAPTERS:0:00 - Intro0:41 - What is the Snowflake Problem0:00 - Layering the Marketing Toolbox on Business Segments21:25 - Why Will This Effort Be Different22:58 - What Should Marketers Be Doing That They Aren't Doing Now0:00 - Last question27:10 - Funniest story28:56 - Last piece of practical advice29:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.