Podcasts about shopping campaigns

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Eric sits down with Dougie from Pilothouse's Google team to dive deep into how to leverage Google Ads' Performance Max (PMAX) campaigns for demand capture while building long-term growth strategies. With the recent Google update allowing shopping campaigns to compete with PMAX on ad rank, Dougie shares actionable insights for structuring hybrid campaigns, integrating first-party data, and tracking true incrementality. Whether you're looking to optimize your ad spend or balance top-of-funnel and lower-funnel efforts, this episode has you covered. Key Takeaways: PMAX vs. Shopping: Learn why hybrid campaign structures work better than running PMAX alone, especially for targeting both warm and cold audiences. Top-of-Funnel Investments: How efforts like TV and YouTube ads create a "halo effect" on demand capture—but only when backed by sufficient budgets. Attribution Hacks: Why GA4, Northbeam, or Triple Whale should supplement Google's in-platform attribution to avoid over-attributing conversions. Practical Adjustments: Dougie explains how feed management, segmentation, and careful audience targeting maximize PMAX performance over time. Whether you're scaling your DTC brand or refining your Google Ads strategy, Dougie's insights will help you navigate the challenges of 2025 and beyond. Timestamps 0:00 - Introduction to PMAX Updates 2:00 - Key Changes in PMAX Ad Prioritization 4:30 - Shopping Campaigns vs PMAX Strategies 7:00 - Leveraging Audience Signals for Better Results 9:30 - Attribution Challenges with PMAX 12:00 - Optimizing Campaigns for Long-Term Performance 14:30 - Incremental Value and Third-Party Tools 17:00 - Attribution Limitations and Platform Insights 19:00 - Google Ads Heist Warning & Closing Thoughts Hashtags #PMAXUpdate #GoogleAds #DigitalMarketing #EcommerceGrowth #AttributionStrategy #AdCampaigns #PerformanceMax #GoogleShopping #MarketingInsights #YouTubeAds Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy."

► Watch Our Episode About Kill Switches and Ad CyclingIn this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions about these 2 different features.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10)► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Learn how we optimized Advantage+ Shopping campaigns that resulted in a 22% increase in sales, a 275% rise in conversion rates, and an increase in new customers. Our Meta Ads Manager, Nick Ewing, reveals the truth about Advantage+ campaigns and the strategies that helped boost overall campaign performance. He shows these through a case study of a new client, highlighting dramatic improvements in performance after implementing the understanding of how Advantage+ campaigns work and using the L1, L2, & L3 approach.Related videos:

Are you making the most of Meta's Advantage + Shopping campaigns? These powerful ads can be a game-changer for your online store—if you know how to use them correctly. But what if you don't? You could be wasting your budget without seeing the results you want. In this episode, I'm breaking down exactly how these campaigns work, when to use them, and sharing my top tips to help you get the best results. If you're ready to boost your sales and take your ads to the next level, this one's for you! Ready to transform your e-commerce business and hit 7-figures? Join the 7-Figure Scale Collective and get the expert guidance, 1:1 coaching, and proven strategies you need to grow. With personalized support, you'll gain clarity, boost sales, and confidently scale your business to new heights. >>Apply now and start scaling to 7-figures

John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly10:20 Confidence in applying tROAS

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers? In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy. If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature effectively. Follow @marketingandmargaritas_ or @made_creativeco for more ads advice

John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns1:18 Three-Step Process Explained7:38 Scaling small campaigns10:06 Negative keyword strategyThis clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543: • How to Sell a $250,000 Product with a... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram - / perpetual_traffic TikTok -

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He emphasizes the measurement of marketing efficiency ratio and the potential for a hybrid strategy with Performance Max and standard shopping campaigns. Additionally, Brian mentions the use of scripts to extract deeper insights and automate reporting in Performance Max. Takeaways Performance Max campaigns require careful consideration of asset groups, segmentation, and the use of first-party data. Including branded keywords in Performance Max campaigns depends on the price point of products and the length of the consideration phase. Lead generation success in Performance Max campaigns can be done, but only for broad offers that can qualify people from a broad spectrum of people. For product-specific campaigns, standard shopping campaigns may be more effective than Performance Max. Measuring marketing efficiency ratio is crucial for evaluating the effectiveness of Performance Max campaigns. Scripts can be used to extract deeper insights and automate reporting in Performance Max campaigns. Timestamps: 00:00 - Introduction to Performance Max in 2024 02:20 - When to Use Performance Max vs. Standard Shopping 04:30 - Importance of Creative Analytics with Motion for DTC Brands 06:40 - Optimizing for New Customer Acquisition with Performance Max 08:50 - Strategies for Segmenting and Targeting in Performance Max Campaigns 11:00 - Leveraging Marketing Efficiency Ratios (MER) for Campaign Evaluation Hashtags: #PerformanceMax #EcommerceMarketing #DTCBranding #GoogleAds2024 #DigitalMarketingStrategies #CreativeAnalytics #CustomerAcquisition #MarketingEfficiencyRatio #AdTargeting #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. Listen and learn in this episode!Key takeaways from this episode:Giving back to the world and supporting causes through platforms like tree-planting initiatives.The difference between CPMs and CPAs and how they relate to advertising costs during q5.The value of strong data sets for optimization and performance in Facebook advertising.Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.Recommended App/Tool:Stape: https://stape.io/Popsixle: https://popsixle.com/Blotout: https://blotout.io/Hyros: https://hyros.com/Triple Whale: https://www.triplewhale.com/Forest: https://www.forestapp.cc/Recommended Book/Podcast:Perpetual Traffic: https://perpetualtraffic.com/podcast/Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Today's Guest:Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Connect and learn more about Lauren and Mongoose Media:Website: https://mongoosemedia.us/LinkedIn: https://www.linkedin.com/in/laurenpetrullo/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Advantage Plus is getting a lot of talk nowadays - but is it really something that you should mess around with? In this video, I detail the pros and cons, and under which circumstances you should consider using it. Chapters 00:00 How to use Advantage Plus campaigns to scale your business 00:15 Maximizing Facebook Ads with Advantage Plus: How to Make It Work for You 05:35 The ultimate guide to Facebook Advantage Plus campaigns

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She's been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way. In this episode we discuss:What is Advantage+ and how does it work?Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving targeting to AI and focusing on creative Getting the best results from algorithmic marketing text to follow Find everything Keep Optimising at KeepOptimising.com

Over the last 6-9 months, Advantage+ Shopping Campaigns have become one of the primary ways we're scaling with Facebook Ads. We've been able to get them to scale vertically (increasing budget), while also getting stability from them. BUT... there's also a negative effect on other campaigns we're seeing.In this episode, I'll break down what Advantage+ Shopping Campaigns are, how to use them, the campaign structures we're using, and how we're scaling within these campaigns.► Click Here For Our Advantage+ Shopping Training► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | Enjoying The Ecommerce Alley Podcast?Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we have an all-time classic episode that features Meta's Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic's Secret? Electric product market fit, and Meta Ads - proving that the golden scale days of Facebook Ads are far from over. Whether you're a brand just starting out, or a high-growth, omnichannel juggernaut like True Classic, this podcast is filled with excellent insights about how to get traction on Meta Ads, and how to scale to 6 figures a day. We cover: “The Why” behind Meta's Performance 5 and why every brand needs to have these 5 boxes checked Why Advantage Plus Shopping Campaigns are the by far the most successful ad platform feature rollout since iOS14.5 (and how to use to scale) True Classic's creative formula, and how to pair it down when you're just getting started. Selling the transformation, not the product, and lots more… On with the show…..we've got Meta on the line! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

In Part 2 of the Scaling Google Ads Campaigns series, John dives deep into the Shopping Campaigns to uncover why they are failing, the steps to identify which campaigns to scale so you can focus on those instead, and so much more!So listen to this episode now so you can stop wasting time and money on Google Ads campaigns that are bound to fail!If you haven't listened Part 1 of this series where John talks about the reasons why your campaigns aren't scaling, you can listen to it here: https://youtu.be/0Z6NA1Xme9oPS: This guide series is from an internal Solutions 8 training. We're sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you've given us. We value you and your growth with Google Ads.

Join our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns. They also share some tips to make it perform above and beyond, so take notes! What Are Facebook Advantage+ Shopping Campaigns? You might remember we talked about Google's Performance Max in one of our latest podcasts. To recap, Google Performance Max takes your product feed, multiple different headlines, and subjects. Then it mixes all that information together with your various customer lists and does your advertising for you using machine learning. Facebook is now doing practically the same thing. It's called Advantage+ shopping campaigns. The Key to High-Performing Ads To use Facebook Advantage+ shopping campaigns, you must have a product feed. A product feed is the list of your products along with product information.  Since Facebook Advantage+ shopping campaigns use your product feeds, they should be high-quality to ensure the generated ads perform well. Ensure your product feed has good pictures, videos, descriptions, and titles. Vertical Video Ads One tip for creating successful ads is to use a video instead of a picture—especially a vertical one. Advertising on Facebook is built more around mobiles than computers these days. That makes vertical videos more engaging and optimized for ads. Be the First to Try New Advertising Tools Facebook Advantage+ shopping campaigns have just been released, so they might not be available to all users yet. However, we strongly recommend you try it as soon as possible. Whenever a new feature emerges, there tends to be an amplification of its reach and visibility. So take advantage of this as soon as you can! Learn more about Facebook Advantage+ shopping campaigns and how to set them up in Meta's Business Help Center: https://www.facebook.com/business/help/1362234537597370 Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek!Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox Find everything Keep Optimising at KeepOptimising.com This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

1. Auto-Generated Remarketing Lists Now Available In Microsoft Ads - Microsoft wrote in their announcement that Auto-generated remarketing lists is now available and there are 3 types of lists available:a.) All visitors - A list of users who visited your website in the past 30 days.b.)All converters - A list of users who converted within the past 180 days.c.)Smart remarketing list - A list of users that are likely to convert, similar to users who have already converted, powered by Microsoft Audience Intelligence.Microsoft claims that “Smart remarketing lists have been proven to drive increased performance across the Microsoft Search and Audience Networks. Advertisers who leveraged these lists see a 92% increase in click-through rate (CTR) and a 45% reduction in cost-per-acquisition (CPA) when they use these lists on the Microsoft Search Network. On the Microsoft Audience Network, we see a 67% improvement in CTR and an 11% reduction in CPA.”2. ‘Flyer Extension' Attaches Your Flyers To Your Microsoft Ads - According to the December Product Announcement, Flyer Extensions are now available globally within Microsoft Advertising. Flyer Extensions allows the advertiser to showcase their image flyers next to text ads. Advertisers are able to create up to five Flyer Extensions per account, and the system will uniformly keep them in the rotation.Currently, Flyer Extensions are only available for Text Ads, but they're working on enabling support for sponsored ads within your Shopping Campaigns. For more information, check out their help page. 3. LinkedIn Analytics Gives Deep Insight Into Followers & Top Posts - On December 6th, LinkedIn announced new features that gives users more insights plus actionable data into their followers and top-performing posts. The new features expand on the creator analytics introduced earlier this year.The Follower Growth Over Time feature Tracks your follower growth over time. Per LinkedIn, you can use this data to determine what is sparking growth in followers. For example, you may find your LinkedIn followers spike every time you have on stage.Then there is the Demographics details underneath the Follower Growth section in the audience tab. The Demographics section summarizes your follower base, listing job titles, locations, industries, seniority, company size, and company names. This data can provide a deeper understanding of the audience you're creating content for, which can help with creating more successful posts. Alternatively, you may find you're not attracting the intended audience, which is a sign to adjust your content strategy.Lastly, the Top Performing Post feature allows you to see up to three of your top-performing posts in the Posts tab. Top posts are ranked by either impressions or interaction over a selected date range. This data will offer insight into what content resonates with your audience, so you can identify and share more of what's working.4. LinkedIn Ads Claim That ‘Group Identity' Will Help You To Reach B2B Decision Makers - LinkedIn has announced the general availability of “Group Identity.” Group Identity leverages LinkedIn's first- and zero-party data, such as title, seniority, industry, interests, etc., to help the advertiser reach buying committees, measure their campaign performance, and optimize towards the objectives that matter to their business. Group Identity was launched last year as a test and during the testing phase Advertisers observed a 37% higher average click-through rate on group-delivered campaigns across channels, like the LinkedIn Audience Network, compared to campaigns targeted at individual profile characteristics.In my opinion, LinkedIn is suggesting that you put more trust in LinkedIn's system (algorithm?) to get your ads in front of the right people, based on first-party attributes, as opposed to honing in your audience targeting through more specific, manually selected qualifiers.5. Google Rolls Out Dec ‘22 Helpful Content System Update - On Dec 5th Google announced via Twitter that the December 2022 Helpful Content System Update has begun and will take about two weeks to complete. This is a global update, impacting all languages and not just the English language. This will help Google's systems detect more forms of low-quality content created for search engines and primarily not for people. Google said this is an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”As covered in Episode#136, a ranking “system” refers to a Google algorithm that is always running in the background. An “update” means the ranking “system” was improved.6. Per Google, Avoid HTML Sitemaps - What Is an HTML Sitemap? An HTML sitemap is a file that lists every page on your website. This is designed to make navigation easier for your visitors. You'll normally find this sitemap in a website's footer, where everyone can access it. Each item in the sitemap links to the relevant page. Therefore, if a user is looking for a particular page or category on your site, they can use the sitemap to locate and access it quickly. It's worth noting that an HTML sitemap is different from an XML sitemap. The latter is less human-friendly, and designed to enable search engines like Google and Bing to crawl and index your content.This week, John Mueller of Google wrote in a Mastodon social post that HTML sitemap should never be used. Sites small & large should always have a clear navigational structure. If you feel the need for a HTML sitemap, spend the time improving your site's architecture instead.Remember back in 2019 and 2016, John said that HTML sitemaps are a drain on resources for SEO purposes. At that time he wrote “When it comes to SEO ... for small sites, your site should be crawlable anyway (and if you're using a common CMS, it'll almost always be fine) & for large sites, they're not going to be useful anyway (use sitemaps, use normal cross-linking, check with a crawler of your choice)."Now back in September 2005, Google in their Search Central blog post  encouraged site owners to create HTML sitemaps. Then in 2009 Matt Curtis from Google, shared that he prefers HTML sitemaps over XML sitemaps.So a lot of old school SEOs have stuck to that and continues to push HTML sitemaps as an important part for SEO. Technology, search algorithms have dramatically changed since 2009. So I prefer to stick with John's advice.In my opinion, if Google cannot crawl your small web site through your normal navigation, then you got bigger issues. 

This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of shopping campaigns.Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week!

Meta unveiled two new updates to the platform for marketers recently. The first, Advantage+ shopping campaigns, are an actual update to the system we use for ad campaigns. The second, Performance 5, is a list of best practices for using this new system. It's been a while since Meta announced any kind of new direction for ad buying on its platform. Much of this seems to be in response to iOS 14. So it's a big deal in the Meta universe. At CTC, though, we've been intensely tracking our clients' campaigns since the iOS update, and have already been implementing most of these new practices for years. That said, here's a quick breakdown of the changes. What are Advantage+ shopping campaigns? Advantage+ shopping campaigns are essentially a new algorithm for Meta ad campaigns. It's a brand new campaign type within Ads Manager. We've been testing it for a few weeks now and seeing pretty good results, but it's still early. It attempts to streamline the process and remove a lot of the optionality and manual placements in campaign settings. It's moving toward a model of blended prospecting and remarketing — which we've already been doing at CTC for years. While Advantage+ does streamline the account structure, you still have to think about budget allocation and optimization. Meta is basically saying: If you want to succeed with this new algorithm, you're going to have to use these Performance 5 best practices. What is Performance Five? At Meta's Performance Marketing Summit they rolled out “Performance 5.” It's essentially an update to their previous model, “Power5.” It's simply a short list of best practices for advertising on the platform. Especially after the changes brought about by iOS 14, there's been a lot of questions around new guidelines and tips for getting the best performance out of Facebook and Instagram ad buying. Performance 5 aims to answer all these questions. This new set of advice comes in conjunction with one of the biggest technical updates to the platform in a long time: Advantage+ shopping campaigns. This new system and the new set of best practices are meant to work together. What are the five pillars of Performance 5? Performance 5 attempts to address the environment at large — wherein people distrust the data they're getting from Meta (since iOS 14) and are moving onto other social platforms (like TikTok). Truth is: We're already doing all these things at CTC. And we have been for a while. 1. Account consolidation This is really all about getting your campaigns out of the “Learning Phase.” Meta recommends consolidating campaigns and structuring accounts in a proper way to get assets out of the Learning Phase. Many times, when we do audits for new clients, we see their budget spread across a lot of campaigns — $10 here, $20 there — and that's a red flag. It's one of the first things we ask during audits: What percent of your account is in Learning Phase? It's something we've been doing for over a year. Not necessarily a new thing for us as an agency. But, Advantage+ Shopping campaigns are a functional new piece of this concept. 2. UGC content and creators Meta rolled out the Creator Marketplace to acknowledge how essential creators have become over the past two years. I would imagine they see TikTok as one of their biggest threats in terms of ad dollars and daily average user growth. So this is their attempt to mimic the success of its creator program 3. Creative diversification Meta is doubling down on the future of video. Instagram's shift to video content with Reels exemplifies this best practice. They want to encourage brands to use creator content and diversify your creative portfolio so it feels engaging and dynamic for the end user. Again, this is something we've always done at CTC. We've been working with creators and testing a wide range of creative assets for years. Performance 5 just marks the first time Facebook is really coming out and confirming these are the best ways to find success on its pla...

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google's index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility. Google has always provided this information via Search Console, its platform for measuring search traffic and performance. To make those insights and tools more accessible to all business owners and SEO professionals, Wix now offers an approachable way to monitor and understand your site's issues and indexing status at scale. The Wix Site Inspection tool enables you to keep an eye on your site's technical health, mobile usability, rich result eligibility, and more, without having to pull the data manually or leave the Wix dashboard.“The tool will report any index status that Google is reporting, sometimes with easier language to understand. For example, it could be “crawled but not indexed” or “blocked by robots.txt” etc. Each index status detail will have a “learn more” link to an article explaining it and mentioning the common reasons why it could happen, with links to more relevant explanations. We also tell the users exactly what app and type of page each URL is so they can easily know where they need to take action.With this tool, users can debug any issue that they would get if they manually used Search Console's inspect URL tool. Users can understand the index status of their pages in Google and the specific reason for it. For each issue, we have additional resources to help guide users. These articles provide in depth explanations about each response, the possible reasons for it and how to fix it. Users will also be able to debug their mobile readiness and their structure data status.”The value of Wix is that it enables businesses to focus on doing business without having to deal with the underlying technology.Click here to learn more on how to get started with Wix Site Inspection tool.2. Google: Duplicate Content In Business Profile Posts Is Spam - Google added a line to its Business Profile posts content policy section cautioning users to avoid posting duplicate content.According to the update, duplicate content in posts published by Google Business Profiles is now considered spam. Google is sending a clear message that it wants businesses to post unique content.In addition, it sounds like Google wants businesses to limit their use of logos. Putting a logo on every photo, for example, may get you in trouble. The best way to stay within the new guidelines is to ensure every post published by your Google Business Profile is unique.Click here to read the complete content policy.3. LinkedIn Lets You Add Clickable Links To Photo Posts - LinkedIn rolled out a new feature that allows users to add external links to photos shared in posts as stickers. You can add link stickers to your photos and videos via the post creation tools in the LinkedIn mobile app. You cannot add link stickers through the desktop interface. However, users on any platform can see and click on the links when they see the posts in their feed. Link stickers are rolling out to users in phases, which means some people will have access to it before others. When you're eligible to use it, you'll see a chain link icon button when creating a post in the LinkedIn mobile app.4. IndexNow attributed for 7% URL Clicks On Bing - Fabrice Canel, Principal Product Manager at Microsoft Bing  told Search Engine Land that 7-percent of all the new URLs clicked in Bing Search in the past month were sourced from the IndexNow protocol. And more than 16 million websites are using IndexNow, publishing over 1.2 billion URLs per day to the IndexNow API.IndexNow provides a method for website owners to instantly inform the supported search engines about the latest content changes on their website. The IndexNow plugin was released by Microsoft back on Jan 5, 2022 and was covered in Episode#90. It was also covered in Episode#91 when it added support for Yandex - the russian search engine. It is unclear if IndexNow still sends data to Yandex now that there is a sanction on Russia since the Ukraine invasion.5. Google: Clicking On Your Site In Google Search Won't Change Your Rankings - One of the oldest myths in the Google SEO-verse is that clicking on your search results in Google Search will help you rank better. However, Google does not and has never used click data for ranking purposes. So someone asked John Mueller of Google the other day if clicking on my own link doesn't help but does it hurt? What if I get an army of people clicking on your site in Google Search daily, will that lead to some Google penalty?The answer is no, it does not hurt either. It does not hurt or help to have people clicking on your site in Google Search to try to manipulate Google's rankings in a positive or negative manner for that site. Google has said it countless times, CTR does not impact rankings and bot clicks don't either.6. Google Now Officially Supports GTIN12 Property - Even though the GTIN12 property was always supported but Google, it was not clearly mentioned in the documentation until now. Google also clarified that you can also use the generic gtin property for all GTINs, but they recommend that you use the most specific one if possible.So what is GTIN? GTIN, or a Global Trade Item Number, is an internationally recognized system for identifying products. It brought together several systems to ensure they all adhere to a common structure. GTINs can be 8, 12, 13, or 14 digits long. They are a numerical representation of the product's barcode. Different types of GTIN exist depending on where in the world the product comes from and the type of product.  The four different types of GTIN in use are: GTIN-8 - used mostly for EAN-8 barcodes GTIN-12 - used mostly for UPC barcodes GTIN-13 - used mostly for ISBN, JAN, and EAN-13 barcodes GTIN-14 - this is for wholesale or multipack products All GTINs, regardless of the number of digits, have a similar structure. The structure is Company Prefix, Item Reference, and a Check Digit. In GTIN-14 there is an additional packaging level indicator to indicate whether the product is an item or a case.Where GTIN-8, GTIN-12, and GTIN-13 numbers are represented as GTIN-14 (the main data structure), left-justified zeros pad out the number.For example, the GTIN-12 number 012345678905 becomes 00012345678905 in GTIN-14 format. Two additional zeros are added to the left of the number to bring it from 12 characters up to 14.Many comparison shopping engines, including Google and Amazon, use GTINs. They keep large databases containing almost all the GTINs that exist in the world.When you upload a product to one of these platforms through your data feed, the product must have a GTIN.If you don't include a GTIN or you include the wrong one, the platform is likely to reject the product.Shopping platforms like Google Shopping and Amazon Marketplace benefit from GTINs in several ways: GTINs help make more relevant matches between a user's search and the products available GTIN's also help search engines and shopping comparison platforms to compare products They can also offer the user a more feature rich shopping experience, as GTINs enable them to use product data in ad visuals Consumers also benefit when vendors, search engines, and comparison shopping engines use GTINs: They get better product comparisons to help them find the right product, the right seller, and the right price They see more relevant results when searching for a product They see more relevant ads in non-shopping environments like Facebook (Facebook and other platforms use the browsing habits of users to determine the best products to display in ads) As a seller, you also get benefits from using GTINs. Finding the right GTINs can sometimes be tricky, but it is worth the effort. The reasons for this include: You will be able to submit your product feed to a higher number of platforms You should see conversions increase because your products will appear in more relevant search results and ads You can compete more effectively as your products will be in the comparison mix In some cases, you may have a product that does not have a GTIN. Examples include one-off products like artwork, handicrafts, or vintage products. Most platforms have procedures in place to deal with these situations. On Google Shopping, for example, there is an Identifier Exists field. You can set this to false if there is no GTIN.7. TikTok Launches New Ad Targeting Transparency Tools - TikTok is giving users more understanding of how their personal data is being used for ad targeting in the app through the 'About this Ad' info panel. This info panel lists all of the different targeting factors that TikTok has used to display each ad to each user.  You'll also be able to switch off ad personalization based on third-party data - though whether it's on or off, TikTok will still be able to use your in-app activity in its ad targeting process.This update moves TikTok more into line with other social apps, which offer similar ad transparency features - though it's also worth noting that TikTok has been working to continue utilizing personalized ad tracking, in various ways, despite regulations and restrictions around such getting tighter in certain regions.Last month, TikTok was forced to suspend a planned change to its privacy policy relating to the use of user insights for targeted advertising, amid questions over whether the change is actually legal under the latest EU provisions for data protection and control.The planned update would have seen the app do away with asking users for their consent to run personalized ads, with TikTok seeking to process such data under what's essentially a legal loophole in this respect, via the provision for ‘legitimate interest'. By implying that personalized ads fall under legitimate interest grounds, TikTok was seeking to circumvent the EU ePrivacy Directive, but authorities called for a review of the process before it could go into effect.In other words, while on one hand TikTok's looking to be more upfront about how your personal information is being used for ad targeting, on the other, it's seeking to avoid restrictions on such, through questionable means.8. TikTok Is Rolling Out ‘Order Center' eCommerce Tracking Hub - TikTok is a bigger push on in-app shopping, with some users now seeing a new ‘Order Center' panel in the app, which tracks any products that you've purchased, looked at, or even, potentially, may be interested in, in the app.The new ‘Order Center' is now appearing for some users alongside their ‘Edit Profile' option in the app. Tap on it and you'll be taken through to a dedicated eCommerce display, where you can track all aspects of your TikTok shopping experience, including payment details, items you've tagged, recommendations, order status, etc.TikTok continues to find ways to make their user experience better, Facebook on the other hand had to kill their live shopping experience last week since it never took off. 9. Instagram Is Adding A Native Post Scheduling Option Within The App - Instagram is developing a native post scheduling process within the app, which will eventually enable users to schedule all of their posts, including Reels and Stories, to go out at set times. Up until now, the ability to schedule a post in Instagram was available via the Creator Studio, and now Instagram is slowly rolling out this feature natively on the app. This means, you no longer need to jump hoops (create a post and then send it to your desktop, login to Creator Studio and schedule posts).10. Instagram Shared “How Instagram Suggests New Content” - So how does Instagram select which additional content to show you in your Home feed? Instagram's post recommendations fall into two categories – ‘Connected' and ‘Unconnected', with the latter being the posts that Instagram's systems find and highlight, based on your interests.In both cases, Instagram is looking at the engagement data (Like & Save) for ranking. While this is not anything new, however it is good to see that Instagram is officially admitting that they use engagement data for ranking.If you want to geek out on all the other technical details then click here.11. Meta Advantage Ad Suite Now Supports All Businesses & Launches Advantage+ Shopping Campaigns  - As per the announcement posted on Meta's website, Small businesses can now use Advantage+ creative and Advantage audience to create ads through their Facebook page. When using Advantage+ creative, ads will automatically adjust for each person who views them. Meta will show individual users the version of the ad they're most likely to respond to. Advantage audience allows businesses to target ads to relevant people more effectively. Meta will create personalized audiences for serving ads using details on the business's Facebook page.Meta also announced the launch of Advantage+ Shopping Campaigns. Per Meta “Advantage+ shopping campaigns help advertisers get smarter, faster on which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once. This helps advertisers more quickly learn what ads are working, while making the most of their advertising budget.”Click here if you are not familiar with “Meta Advantage.” The rollout of Meta Advantage was covered in Episode#101. 

My guest Becky Hopkin runs my favourite Google Ads agency – Digital Gearbox. As well as doing great work for a number of eCommerce brands they also run our ads across Google, Facebook, and Reddit. We're chatting about all things you should be doing to improve the performance of your Google Shopping Campaigns - PLUS what you need to know about the new "Performance Max" Campaign type. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

1. 4 New Things in Microsoft Advertising: Smart Shopping campaigns and Target ROAS for Shopping Campaigns are now accessible in 29 new regions, including 7 new markets in Latin America (LATAM). Last month, Microsoft announced the launch of Shopping Campaigns in Latin America, but these new shopping features will be accessible soon! You'll be able to expand your shopping campaigns to the Microsoft Audience Network as well.  Business attributes from Marketing with Purpose will now be offered in all markets. There are currently 32 attributes available across four categories: Inclusion, Environmental, Community/social responsibility, and Accessibility. See the help page under Dynamic partner data upgrades for more information on all the business attributes and how to use them. Google Import improvements: Image extensions and Shopping Campaigns - you can now import your image extensions into search and audience campaigns through Google Import! These campaigns will automatically come over to the associated campaign, and you can find these images in your image library to use across other campaigns as well. Microsoft also allows you to import products from Google Merchant Center to Microsoft Merchant Center, streamlining the process of setting up an import and successfully running Microsoft Shopping Campaigns. For more information on all things, Google Import, see Import shopping campaigns from Google Ads (microsoft.com). Automated bidding seasonality adjustments are rolling out globally this month - This feature is supported for Search campaigns (including Search campaigns extended to the Microsoft Audience Network), Shopping campaigns, and Dynamic Search Ads campaigns. Through this feature, you can inform Microsoft automated bidding algorithms with more signals that specify when you expect performance changes, like when conversion rate (CVR) variance will occur during a seasonal event, promotion, or other variation for your business. This helps address anticipated short-term fluctuations without significant long-term impact on your algorithms' learning, as well as help maximize performance around critical times such as Black Friday or Cyber Monday.  You can create multiple adjustments targeting various campaigns or various time periods. If multiple adjustments target the same campaign, all adjustments will be applied. Lastly, keep in mind that seasonality adjustments should only be used for campaigns with stable performance with automated bidding and have already completed their learning period.2. 10 Minutes TikTok Video Is A Reality - The maximum video duration on TikTok has been upped yet again, this time to ten minutes, according to the social media platform. This update, which will be implemented globally in the coming weeks, is the result of months of testing. TikTok videos were initially limited to 15 seconds. TikTok later doubled the maximum video duration to 60 seconds and then tripled it to 3 minutes in July of this year.When it comes to advertising a business, product, or service, short-form material can be restrictive. In terms of monetization, it's all really limiting. This improvement allows viewers to stay on the platform for longer without having to watch several portions of a video series. TikTok is the third most popular social media platform (after Facebook and Instagram), and its user base continues to expand.3. Instagram Will Shut Down IGTV App - Last week, we shared that Instagram is going all-in with Reels. Now Instagram has announced that it will soon shut down its separate IGTV app, while it's also removing its in-stream video ads option. This makes sense since Instagram retired the IGTV brand in October 2021 so it was inevitable that the IGTV app will be retired soon. While this may seem like a step back for creator monetization, Instagram's looking to replace this with sticker ads for Reels and other options.Per Instagram, "As part of our efforts to make video as simple as possible to discover and create, we will no longer be supporting our standalone app for IGTV. Instead, we will focus on having all video on the main Instagram app. We believe that this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app."P.S: Short-form content is wonderful for engagement, but it's challenging to monetize because 30-second snippets don't allow for mid- or pre-roll commercials. That's why YouTube has been promoting its own short-form video format, 'Shorts,' as a supplemental channel to assist producers to expand their main content stream and TikTok just increased the video length to 10 minutes.4. Instagram Rollsout Automated Captions for Feed Videos - Instagram has taken the next step with the addition of auto-generated captions in Instagram feed videos, following the launch of automatic captions for IGTV uploads in 2020 and the expansion of captions to Stories last year.Auto captions will now be available for any Instagram feed post, giving users another way to consume content on the app. It will also assist creators in maximizing viewership in both sounds on and sounds off contexts, which is a huge plus. It's inconvenient to be in a public location or even on the couch with your lover and not be able to grasp the whole context of a clip because you can't turn on the sound without provoking the fury of others around you.Instagram's auto-captions for feed posts will initially be available in 17 languages, with more to come soon.5. Desktop Rollout For Google Page Experience Update Is Complete - Google has announced that the page experience update for desktop is now done rolling out. This update started to roll out on February 22nd, and now, 9-days later, it is now fully rolled out. This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. Google said all of the page experience factors for mobile will be included with the exception of the mobile-friendliness requirement, which is kind of obvious.6. Per Google: Ranking Quotas Do Not Exist - Google's John Mueller reiterated that the company does not have a quota system in which a website can only rank for a certain number of keywords. There are no hard limits on how many pages they can show from a site, subdomain or not, according to him. It gets hard, he said, if you're attempting to compete against yourself for the same set of keywords. Why construct numerous pages to try to rank for the same term, after all? So, if you want five of your pages to appear on the same search results page, that method might not be the best. "Regardless, from a strategic point of view, if you're competing with your own content, you're going to have a harder time against stronger competitors."There are endless opportunities for your site to rank for endless keywords. 7. Per Google: We Will Verify Merchant Experience Scorecard Metrics - I recently reported on Google's new Shopping experience scorecard program, which is a collection of ranking indicators related to the Google Shopping tab. The fear was that merchants would be requested to submit these metrics to Google and would only feed positive scores, perhaps manipulating the metrics and thus their rankings.After the concerns were raised two weeks ago, Google's Alan Kent eventually reacted, saying that Google has "mechanisms in place to validate the information merchants are supplying." So, somehow, Google is able to verify that the products are delivered on time, that the shipping cost displayed on the checkout page was accurate, that the return cost was accurate, and that if the client returns the product, it is accepted within a particular return window.He did state, that "merchants attempting to provide false information will be excluded from the program as this creates a poor customer experience."8. Google Ads Launches Enhanced Conversions for Leads - We live in a multi-touch and multi-influence world. Simply relying on last-click attribution is not the best thing for us. Understanding which leads convert to paying clients is crucial if you're a lead generation marketer. Importing your offline conversions can help: you can identify how campaigns are producing impact and optimize for important customers by measuring and reporting on your closed leads. However, in order for this method to succeed, it frequently necessitates time and developer resources. Google Ads has introduced enhanced conversions for leads, which allows you to track your offline leads using technologies comparable to enhanced conversions for the web.Enhanced conversions is a Google Ads tool that you can use in conjunction with existing conversion tags to improve conversion measurement accuracy. Enhanced conversions make use of your existing Google Ads tag, which securely sends first-party conversion data to Google in a private and secure manner. First-party data includes: Email address (preferred) Name and home address Phone number (this must be provided in addition to one of the other attributes)

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Google: Standard Shopping Campaigns Will Continue To Be SupportedStory 2: Millions of WordPress sites receive forced patch for critical plugin flawStory 3: Meta's VR Worlds are Growing Fast, with Usage Climbing Above 300k Monthly ActivesIf you'd like to learn more about me, visit https://richungseo.comDon't forget to rate the show!-----------------------------------------------Follow me on:InstagramTwitter-----------------------------------------------Rich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 © Copyright 2022 Rich Ung SEO All Rights Reserved

4 Data-Driven Insights To Optimize Your Smart Shopping CampaignsLearn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns.Author: AdchieveSource: https://www.searchenginejournal.com/optimize-smart-shopping-campaigns-4-examples-of-data-driven-insights/422826/---Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: ewrdigital.comHost's: Matt Bertram & Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

Learn how to put company, competition, and Google data to work to improve the performance and ROI of your Smart Shopping campaigns.Source: https://www.searchenginejournal.com/optimize-smart-shopping-campaigns-4-examples-of-data-driven-insights/422826/---Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bit.ly/3ImxpiT

Google offers ecommerce businesses a couple of paid advertising options - standard shopping, and smart. Traffic pro Ilana Wechsler helps you choose.

Google offers ecommerce businesses a couple of paid advertising options - standard shopping, and smart. Traffic pro Ilana Wechsler helps you choose.

Struggling to hit that target ROAS? We've ALL been there before. But fear not, Becky and Michael are back and on hand to share 3 easily actionable tips - developed over a decade and the management of over 100 Google Shopping campaigns - that will get your eCommerce engine roaring once again. Read our full guide here: digitalgearbox.co.uk/insights/supercharge-your-google-shopping-campaigns Becky and Michael represent Digital Gearbox, a PPC specialist agency based in Bicester, Oxfordshire. Find out more about us and the great work we do here: digitalgearbox.co.uk

1. Instagram Adds New Way for Businesses to Discover Inspiration - Instagram is looking to help brands improve their posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. The new element has been added to Instagram's Professional Dashboard, which it launched back in January, and is accessible within the app to those who have Business and Creator accounts.Now, when you tap through to the Professional Dashboard (at the top of your profile), you'll be able to find a new 'See How Other Businesses Connect with People' guide within the 'Stay Informed' section, which is in the lower part of the display. Tap on that tile and you'll be able to access a range of examples of good brand posts and ads, as chosen by Instagram's creative team.Once you tap into any example, you'll also be able to scroll down to see more, while Instagram has also included 'Create Post' and 'Create Ad' CTAs in between the displayed posts to streamline your own creation process.Instagram says that the feature is part of its ongoing commitment to build a suite of solutions "to help businesses of all sizes unlock their potential".2. Instagram Shares How its Reels Algorithm Works - This week, Instagram has shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements.In order to Determine, which Reels to show you, Instagram considers how likely you are to Watch a Reel all the way through Like it Say it was entertaining or funny Go to the audio page to make your own Reel So the more Reels you watch - ideally all the way through - the more signals of interest Instagram then has in order to determine what you want to see, with the additional, direct factors of Likes and comments also playing a big part. Next, Instagram shares the four most important signals that can boost Reels reach. The most important Signals, roughly in order of importance are: Your activity - They look at things like which Reels you've liked and commented on, and engaged with recently. Your history of Interacting with the person who posted Information about the Reel such as Audio track, Video understanding based on pixels and whole frames, as well as popularity. Information about the person who posted and how others interacted with them. And finally, Instagram also shares this interesting overview of what it will limit in Reels distribution. Low-resolution or watermarked Reels Reels that focuses on political issues Reels that are made by political figures, parties, or government officials or on their behalf. 3. Facebook Updates Its Settings Page - Facebook is launching a redesigned settings page in the app, in order to make it easier to find the various tools and options available to customize and improve your individual on-platform experience. The updated format provides more room between each element, with less text on the main screen to clutter your view, better guiding you towards each option. It also groups several elements together, reducing the amount of main options displayed - the new 'Payments' menu, for example, will incorporate all payment tools, as opposed to having each individually listed at present. Facebook's redesigned settings layout is being rolled out to all users from today, across Android, iOS, mobile web and FB Lite. 4. Shopify Launches Entrepreneurial Space in New York City - According to Shopify's press release, tens of thousands of entrepreneurs in New York City have opened businesses on Shopify in 2020. And to support this vibrant entrepreneurial spirit in the city, they're excited to open Shopify New York. Now, existing and budding entrepreneurs will have a space to call their own, with the ability to attend workshops and events, get one-to-one support, book podcast and photography studio space, and sell in their pop-up shop.Shopify New York is a one-stop destination for entrepreneurs, featuring:  Support 1:1s: They're bringing their world-class support experts in person to offer free, 30-minute 1:1 sessions daily for founders and their employees to get all of their questions answered.  Podcast Studio: They have created a professional-grade audio- and video-recording studio for merchants to access in order to grow their business. Photo Studio: They know that photos can make or break a brand's success, so we designed a easy-to-use photography studio that comes with professional equipment ideal for taking beautiful product shots, along with a handbook to show merchants how to bring their photos to life.  Cha Ching Café: Named after the famous sound effect that plays when merchants get a sale on their Shopify store, the coffee shop is operated by merchant Birch Coffee, visitors will be able to purchase coffee, tea, and to-go snacks.  Pop-up Shop: Our pop-up shop features several local merchant products (from Greenery Unlimited and Nguyen Coffee Supply)  for visitors to purchase. 5. Twitter Adds New Co-Hosting Option for Audio Spaces - Twitter has launched its new co-hosting option for Spaces, providing another option for managing your audio chats. Spaces hosts will now be able to easily add co-hosts from the 'Guests' tab at the bottom of the Spaces screen. Within that tab, you'll see a new 'Invite co-hosts' option highlighted in blue, which, when tapped, will enable you to search through those attending your Space and add that user as a partner host.You'll be able to add a maximum of two co-hosts to each Space, which will give them the capacity to invite speakers, manage requests within the Space and pin Tweets. Co-hosts will also be able to remove guests - so really, it's a perfect supplementary admin tool, and if you're going to host a massive Space, with a heap of attendees, then having two additional hands to moderate and direct the discussion could be a major help in the process.It could be especially handy for brands looking to run Spaces, with more capacity to manage the discussion, fend off spammers, and keep things civil in the chat. Even the basic ability to pin tweets could be big in this regard, enabling your co-host to add contextual elements into the discussion in order to better illustrate key points, without the speaker having to be distracted from the presentation task.6. Microsoft Ads August Updates: New Bidding Strategy, Automated Extensions, & More - Microsoft announced a list of new product updates and releases for Advertisers. Here's what you need to know!Target Impression Share - Mirroring that of Google Ads, Microsoft Ads will automatically set your bids based upon where you want your ads to appear and your Target Impression Share. Advertisers can choose that they'd like to show anywhere on the page, meaning that they don't care which position they are in on the first page, “Top of page”, meaning they want to show in the first set of ads that appear on the first SERP, or “Absolute top of the page” meaning that they want to be the very first ad in the SERP. Target Impression Share is a good bid strategy for folks who prioritize visibility, though it may cost more.New automated extensions- Starting in August, Microsoft is launching new automated extensions, which will be available to all advertisers. Dynamic Location extensions will pull in location information from advertiser location extensions and Bing Maps Dynamic Multimedia extensions will append multimedia assets, such as images and videos (begins flighting in early 2022) Syndication Decorations are automated buttons or enhancements that partners use to entice clicks All advertisers will have the ability to opt-in or out of any of these extensions.Track product-specific conversions with product conversion goals - Advertisers using Shopping Campaigns or other feed-based campaigns will now be able to create product conversion goals. Changes to Unified Campaigns - Lastly, Microsoft Advertising announced a host of updates for unified campaigns based upon feedback from early adopters. Instagram posting: Users can now post to their Instagram accounts from the social media section of unified campaigns. Updates to access management and user invitation: unified campaigns users can now invite other Microsoft Advertising users to have access to and manage their accounts. A new billing experience: unified campaigns users can now use the same billing pages as Expert mode users. Updates to the campaign management experience: Microsoft notes that they've received user feedback and made several tweaks to improve the usability of unified campaigns, such as always visible overview information during campaign creation. Last but not least, users of unified campaigns are now able manage multiple sub-accounts underneath a single parent account. Manager accounts are able to: Create multiple unified campaigns accounts underneath the same manager account. Create a mix of unified campaigns and expert mode accounts underneath the same manager account. Link to and from manager accounts that contain a combination of unified campaigns and expert mode account. 7. Google Drops Safe Browsing as a Page Experience Ranking Signal - Google is removing the safe browsing signal from the Google page experience update, the company announced. Google said “we recognize that these issues aren't always within the control of site owners, which is why we're clarifying that Safe Browsing isn't used as a ranking signal and won't feature in the Page Experience report.”Google said it is removing this as a signal because these are issues that are not always in the control of site owners. Google said “sometimes sites fall victim to third-party hijacking.” Google will continue to flag these notifications in Search Console but outside of the page experience report. Google is also removing the Ad Experience widget, Google said “to avoid surfacing the same information on two parts of Search Console.” But Ad experience was never used in the Google page experience update.8. Google Explains Importance of GMB for Local Search - Google's John Mueller explained what a business needs to do to rank for local search queries, stressing the importance of Google My Business (GMB).A “Local Search Query” is a search question that someone types into Google when they are looking for a service or a store that is in their geographic area. Examples of a local search business can be  a plumber, a restaurant, a retail store or a lawyer. And informational search query is one where a searcher is trying to find information, like, for example, the cast of a movie, a product review or instructions on how to cook a Hungarian goulash.SEO for Local and Informational Intent Essentially the Same. So what he's trying to say is that SEO considerations like the title tag, meta description, heading use, content on the page and perhaps even the structured data is all the same between a web page that's optimized for a local search query and page that's optimized for an informational search query.Mueller next underlined the importance for setting up a Google My Business profile. “With Google My Business set up, you automatically have a location specified anyway.So it's a little bit easier there.But having all of that combined makes it a lot easier for us to actually understand this is a local result, and the user is local and they're looking for something local, therefore we should highlight this better in search.”One thing to keep in mind is that a business must be local if it is included in Google My Business (GMB). GMB may not be a good fit for a company that has national and/or global clients. What can happen is that the site may disappear from the search engine results pages (SERPs) to searchers outside of the service areas indicated in the GMB profile.9. YouTube Launches Shorts Fund - Up to $10k Per Month for Top Performing Shorts Video - On August 3, 2021 YouTube announced the launch of its new Shorts Fund. They will will pay up to $10k per month to individual creators based on Shorts performance.As explained by YouTube: "Each month, we'll reach out to thousands of eligible creators to claim a payment from the Shorts Fund - creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step in our journey to build a monetization model for Shorts on YouTube and is not limited to just creators in YPP - any creator that meets our eligibility criteria can participate."The funding will come from YouTube's broader $100 million Shorts Fund, which it announced back in May, and will provide a direct pathway to monetization for short-video creators, who aren't able to monetize their Shorts efforts with ads at this stage.

1. Meet Twitter Blue - Twitter's First-Ever Subscription Offering - Twitter on 3rd June 21, officially launched its first-ever subscription service, Twitter Blue, initially in Australia and Canada. The subscription will allow Twitter users to access premium features, including tools to organize bookmarks, read threads in a clutter-free format and take advantage of an “Undo Tweet” feature — which is the closest thing Twitter will have to the long-requested “Edit” button. 2. Twitter Launches Birdwatch Tool - Twitter's realized that there is so much they can do to curb misinformation when they are catering to millions of active and opinionated individuals. So Twitter is trying something different and has Birdwatch that will rely on community-based crowdsourcing. Essentially, Birdwatch will allow users to attach notes to tweets that carry misleading information. The notes will serve to provide further context, either clearing up the author's intention, or simply falsifying their information.3. Twitter Pauses & Unpauses Verification Requests - The long-awaited return of Twitter's verification application process is in a timeout after the social network was overrun with requests. And then 4 days later they have resumed taking in application for verifications again. Twitter have said that users will start seeing a blue tick if their verification was approved and if not users can apply again 30 days after they have received a response from the tech giant.Though anyone can apply for verification the tech giant verifies users from six distinct categories which are government, companies and organizations; news organizations and journalists; sports and gaming; companies, entertainment; activists, companies, organizers, influential individuals, though they plan on expanding the categories in the future.4. YouTube Paid Out $4+ Billion In Royalties - On June 2, 2021, Lyor Cohen, Global Head of Music wrote that YouTube has paid over $4 billion to the music industry in the last 12 months alone (30% is from user-generated content (UGC).) And they have added more paid members in Q1 '21 than in any other quarter since launch. Through their ad-supported free tier in 180 countries and subscription tiers in 96 countries, they give users the choice to pay with their attention or their wallets. YouTube is the world's largest stage, and advertisers are eager to tap into the deep music engagement that the platform enables. With over 2 billion users watching music videos monthly, YouTube allows advertisers to reach audiences they can't find anywhere else. 5. 5 Updates To YouTube Analytics - YouTube is rolling out 5 new things to YouTube Studio to give Creators data on how users engage with their channel's content. The new features are: More data about channel memberships - Membership metrics will now report on which videos helped a channel gain (or lose) more members than usual. More data on mobile (which was previously exclusive to desktop) - Now creators can view ‘other channels your audience watches' and ‘other videos your audience watches' cards on mobile.  Clearer information about video performance - An update to the video overview page in YouTube Analytics on desktop provides a clearer, more visible explanation of video performance. Insight into revenue changes - If revenue goes up or down due to a channel's audience shifting to a higher or lower CPM country, YouTube will now call that out. This is helpful information when diagnosing when revenue has changed from one month to another. If a channel's revenue goes down because more of its audience is coming from a lower CPM country, at least the creator knows they're not necessarily producing worse content. Engagement metrics for YouTube posts - Engagement metrics for YouTube posts, which were announced and previewed back in May, are now live. Now a card on the channel's engagement tab shows votes and likes on the creator's top posts over the last 28 days. This card can be filtered by post type. 6. Facebook Will Allow Users To Post Anonymously In FB Groups - Matt Navarra, a social media consultant and known to unleash upcoming features on applications posted about this feature in a tweet on June 2nd, 21. There he posted a screenshot on which he mentioned that Facebook is now rolling out a feature called Anonymous postings. This feature will allow users to keep their identity hidden and publish a post on any group they want. Previously though this feature was available on only two groups categories which were parenting and health related but the tech giant has now expanded its list.7. Cryptocurrency Exchanges & Wallets Can Now Use Google Ads - Beginning August 3, advertisers offering Cryptocurrency Exchanges and Wallets targeting the United States may advertise those products and services when they meet the requirements and are certified by Google. To be certified by Google, advertisers will need to:  Be duly registered with (a) FinCEN as a Money Services Business and with at least one state as a money transmitter; or (b) a federal or state chartered bank entity. Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level. Ensure their ads and landing pages comply with all Google Ads policies The following is not allowed: Ads for initial coin offerings, DeFi trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products. Examples (non-exhaustive): ICO pre-sales or public offerings, cryptocurrency loans, initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated DApps Ad destinations that aggregate or compare issuers of cryptocurrencies or related products.Examples (non-exhaustive): Cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews8. Embed Facebook Videos At Any Given Time On Your Blogs & Website - Facebook recently updated its video embed settings through which users can share already uploaded Facebook videos at any chosen time, on other websites and blogs9. Microsoft Advertising Announces June Updates & Feature Rollouts - New PPC features & updates are scheduled to roll out in June. Here's what you need to know to ensure your accounts are up to speed. Shopping Campaign Import Enhancements - Allowing advertisers to import their Google Merchant Center (GMC) store along with their Shopping Campaigns. Smart Shopping Integration for Shopify Users - Adding “Smart Shopping” to their Shopify app, which is designed to simplify shopping campaign creation. Through the app, advertisers are also automatically opted in to show your products for free on the Bing Shopping Tab Microsoft Audience Network Expands - As of this month, Audience Ads can now run in France and Germany, expanding global footprint to seven markets worldwide: US, CA-EN, UK, AU, FR, DE, and NZ. New In-Market Audiences in the UK, France & Germany - New audience segments in the UK, France, and Germany for both search campaigns and audience campaigns. Advertisers can download the In-market segment list to see what's new. Phrase Match Updates Set to Roll Out in June - In May, Microsoft announced that phrase match would begin to match more similarly to modified broad match, copying Google's recent change. That change is set to take effect this month in the United States (US) and Canada markets. Similar Audiences U.S. Roll Out - Similar audiences, which have been in beta, will roll out in the U.S this month. Last but not least, advertisers can now choose to import campaigns automatically from Google, as changes occur in Google Ads, as opposed to scheduling at a certain frequency.

On Marketing O'Talk, we're joined by PPC experts Pamela Lund, Kirk Williams, and Cole Soldwisch to talk about Google's Smart Shopping campaigns. Learn how to structure smart shopping within your account, how to optimize campaigns, reporting hacks, and more!

In one way or another Richard's been in digital marketing and eCommerce since 1999, working in a range of sectors, and helping retailers in a wide variety of ways. He's now best known in the eCommerce space as the CEO & Founder of the eCommerce Marketing Agency eComOne. Richard and Chloe are getting into the best ways to optimise your Google Shopping Campaigns to increase GSC performance. With tips for both beginners, experts, and those managing it all via an agency. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2     Show Notes:This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaign and we compare and contrast the differences to a traditional search campaign. We hope you enjoy the episode, and if you’d like more Google Shopping episodes, please let us know. Thanks for listening!Search News:Google to Stop Selling Ads Based on Your Specific Web Browsing - https://www.wsj.com/articles/google-to-stop-selling-ads-based-on-your-specific-web-browsing-11614780021Charting a course towards a more privacy-first web - https://blog.google/products/ads-commerce/a-more-privacy-first-web/Don't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/ First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)

Are you currently running Google Smart Shopping campaigns? In this episode, Andy looks at what you should know going into the holidays and some options to maximize your profits during the holiday shopping season in regarding to using Google Smart Shopping Campaigns. Discover exactly why it is important to know how Google Ads work by listening to a story of one of Andy's past private client's experiences using a Google Smart Shopping campaign.

This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.

Today’s podcast is a solo episode with me, Kaity Griffin, with some quick tips & tricks on how to optimise shopping campaigns for e-commerce stores and why they’re so incredibly valuable for your brand. So if you’ve got a google ad account and you’re not utilising shopping campaigns yet, this will be a great introduction for you.Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:Overview on the different types of ads in your google ad accountThe difference between search ads and shopping adsWhy shopping ads are valuable and can be more profitable for e-comm brandsHow to optimise your shopping campaignsUsing them to discover converting search termsAn explanation on how bidding works in google adsI also wanted to share with you that I was nominated for an Aus Mumpreneur People’s Choice Award and would really appreciate your support. To do that click here and scroll down to category number 8. Thank you!And if you’re interested in the next round of my flagship course, early-bird registration to my ‘Profitable Promotion’ opens on the 31st of August and you have to be on the waitlist to receive the info & early-bird pricing.RESOURCES:Mumpreneneur Voting (category 8)Join the waitlist for the Earlybird registration for my Profitable Promotion courseKaity on InstagramKaity Griffin Website

This week's episode is all about the 2 types of Google Shopping campaigns, the traditional Shopping campaign and the newer Smart shopping campaigns.  I talk through what Shopping campaigns are and the differences between the 2 types of campaign.  If you need help with Google Shopping then reach out to me: https://deepfieldinc.com Show transcript is available at https://jimlastinger.com/9

In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/

Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions: Is smart shopping campaign better than a normal ad campaign? Is smart shopping campaign be troublesome? When will a smart shopping campaign yield better results? What is the ideal minimum number of monthly conversions to have good data for smart shopping campaigns? Episode notes and transcript: https://googleadsstrategy.com/when-should-i-use-smart-shopping-campaigns/

Simply listing your products on advertising systems like Google or Facebook isn't automatically going to take your revenue stratospheric. Sorry to burst that bubble. Google Shopping is super smart – sophisticated algorithms doing most of the hard work behind the scenes, it all seems hassle-free to start with. But scratch a little beyond the surface, and there are bundles of metrics and about a gazillion different ways to experiment. Getting it right, takes a whole lot of data wizardry. We've got some of the best brains in the industry optimising our custom bidding algorithms and product feeds, so why not let us guide you through this mathematical minefield?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers here, we always need new planning ideas. Q4 2-Part Question: How have you seen Amazon in your Shopping Campaign Auction Insights Lately, and how do you expect them to act during the holiday season? Q5 How are you thinking about smart bidding solutions in Shopping Ads for the holiday season? Do you already have planned adjustments you will be making? Q6 Will creative play a role in your Shopping campaigns over the 2019 holidays? If so, how? Q7Are you running Smart Shopping Campaigns (SSC) over the holidays this year in any accounts? What steps are you taking to prepare them/think about them during the flux of the season? TALK ABOUT SSC :) bit.ly/smart-shopping-kw bit.ly/amazon_prime_sale Accronyms used: ROAS - Return on Ad Spend CVR/CR - Conversion rate DTC/D2C - Direct to Consumer SSC- Smart Shopping Campaign ML- Machine learning SIS - Search Impression Share BF- Black Friday CM- Cyber Monday SERP - Search Engine Result Page --- Send in a voice message: https://anchor.fm/ppcchat/message

We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

Jesse and Rich talk with Ricardo Lasa the founder of Klicken a second time. Google has a new advertising option - Smart Shopping Campaign - that is now available to Ecwid merchants using Klicken. The "old" Google Shopping Smart Shopping difference while using product feeds Display Ads Gmail Ads YouTube Dynamic Prospecting and Remarketing And most importantly this is all automated with no involvement required from Ecwid merchants.    

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it's certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I'm clear here, it's not just that you can't add negative keywords, or select/remove Channels right now in Smart Shopping (you can't do either of those).

David Szetela welcomes back Kirk Williams, the owner of ZATO, his Paid Search PPC micro-agency of experts.Kirk shares his thoughts on Single Keyword Ad Groups (SKAGs), which is an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.They also talk about shopping campaigns and running Shopping Ads for clients and how Kirk has been wondering lately about whether you should use Smart Shopping campaigns.Kirk wrote recently, "Does it always negatively impact positioning? Surely not, but it’s certainly a part of the conversation that needs to take place. Unfortunately, Google removed our ability to have that conversation when they removed our ability to make any adjustments around ad placements in Smart Shopping.Just so I’m clear here, it’s not just that you can’t add negative keywords, or select/remove Channels right now in Smart Shopping (you can’t do either of those).

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing: - Google Ads Shopping Updates Google is merging Google Images with the standard Search Network for Shopping Campaigns, this means you can no longer opt-out of having shopping ads showing on Google Images. - Apple's ITP v2.1 is going to disrupt Analytics The new Intelligent Tracking Prevention going live in Safari 12.1 and iOS 12.2 will automatically expire cookies than are more than 7 days old, which will inflate Google Analytics metrics. - Google's broad core algorithm In a rare confirmation, Google has announced they are pushing a large, 'broad, core' algorithm update. We'll be discussing the impact and Google's advice on what to do. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

Vediamo cosa sono, come funzionano e come si utilizzano le Google Smart Shopping Campaigns o campagne shopping intelligenti in modo da aumentare le vendite del tuo ecommerce.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/ ----------------------------------------­-------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo, grazie alle nostre guide: https://www.scuolaecommerce.com/ ----------------------------------------­-------------------

Vediamo cosa sono, come funzionano e come si utilizzano le Google Smart Shopping Campaigns o campagne shopping intelligenti in modo da aumentare le vendite del tuo ecommerce.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/ ----------------------------------------­-------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo, grazie alle nostre guide: https://www.scuolaecommerce.com/ ----------------------------------------­-------------------

Vediamo cosa sono, come funzionano e come si utilizzano le Google Smart Shopping Campaigns o campagne shopping intelligenti in modo da aumentare le vendite del tuo ecommerce.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/ ----------------------------------------­-------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo, grazie alle nostre guide: https://www.scuolaecommerce.com/ ----------------------------------------­-------------------

Vediamo cosa sono, come funzionano e come si utilizzano le Google Smart Shopping Campaigns o campagne shopping intelligenti in modo da aumentare le vendite del tuo ecommerce.Impara a realizzare un E-commerce di Successo, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-gratis/ ----------------------------------------­-------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo, grazie alle nostre guide: https://www.scuolaecommerce.com/ ----------------------------------------­-------------------

Welcome to episode #81 of The PPC Show, where we interview the best and brightest in paid marketing. This week we're joined by Nate Velazquez, PPC Account Manager at Seer Interactive, to talk about how to take advantage of the explosive growth of AdWords Shopping Campaigns. Did you know that Shopping campaign spend increased 40% YoY in Q1, and accounted for over 60% of retailer search clicks, according to the latest Merkle Q1'18 report? Stay tuned to learn more tips from Nate on setting up and optimizing your Google Shopping Campaigns. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Click Control Marketing - https://www.clickcontrolmarketing.com/ Today's PPC question comes from Emil. Emil wants to know best practices for structuring large, elaborate shopping campaigns. Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2 Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/

The year of 2018 looks to be an exciting year for the search industry and in this episode, we'll talk to Will Critchlow, the Founder and CEO of Distilled. He speaks several times a year about the future of search and that's where we are going today too. Where has search been and where is the search industry going? Find out today with Will Critchlow. Plus, Will and his team at Distilled have created a great SEO split-testing tool called Distilled ODN. What is SEO split-testing and how do you implement this new tool? All this and more, today on the EDGE! Sponsors SMX We are two months away from SMX West - the leading conference for SEO and SEM Professionals. SMX West will take place March 13-15 in San Jose and will have tracks focusing on SEO, SEM, and Retails. Some of this year's topics include: AMP, Voice Search, Progressive Web Apps, Video Ads, Shopping Campaigns and more! Also, SMX officers 6 pre-conference workshops to choose from for additional training and you'll have plenty of opportunities for networking. Buy your All-Access ticket before February 3rd to save $300 - plus Edge of the Web listeners will save an additional 10% off your ticket when you use discount code "EDGE" Get your tickets now for SMX West 2018 in San Jose - March 13-15 - Rates go up after February 3! To buy your tickets, please visit - don't forget to use "EDGE" at checkout to save an additional 10%. -- CoSchedule We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to and there you can download the first chapter of the book and you'll be entered to win!

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love their smart speakers, 42% call them ‘essential'

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love their smart speakers, 42% call them ‘essential’

Have you ever run Youtube TrueView shopping campaigns? Do you even know what they are? On this episode Joe Martinez, Senior Manager of Paid Media and Community for Granular Marketing, joins The PPC Show to discuss Youtube shopping campaigns, being a radio DJ, meeting Alice Cooper, and all things Milwaukee, “The Good Land.” --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

This week on The PPC Show Ty Martin shares his strategies to research and crush your shopping campaigns. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message

Featuring Andrew McCauley (@andymac71) and Will Hanke (@redcanoemedia) Watch the Replay https://www.youtube.com/watch?v=hAl2jX5qG2Q Show Notes/Links Amazon sues 1000+ fiverr users http://www.nbcnews.com/tech/internet/amazon-files-suit-against-1-000-people-fake-reviews-n447101 Bing announces changes to shopping platform - Product LIstings become Shopping Campaigns http://advertise.bingads.microsoft.com/en-us/product-ads-bing-shopping-campaigns FB will warn you if a govt is hacking your profile http://mashable.com/2015/10/19/facebook-warn-government-hacked/#rwT7AEtsiaqJ Platforms making bloggers/websites more irrelevant? (Facebook canvas and lead ads [...] The post What The Hell Happened: Episode 9 appeared first on Red Canoe Media.

Midwest Account Director of 3Q DigitalJoe Kerschbaumtalks about some of his favorite changes in the PPC space. Joe discusses the big changes in the retail space from PLA or Product Listing Ads to Shopping Campaigns, variation match changes, affinity targeting and more.

Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.

Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.

Take advantage of the new Google Shopping Campaigns and transition out of Product Listing Ads. Dustin Miller joins Maria to discuss the benefits of Shopping Campaigns for ecommerce advertisers including new custom labels, tools to help analyze your competitors and ways to optimize your product campaigns.A step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds is available in the PPC Professionals AdWords Best Practices Tutorial.