Each week The PPC Show covers all the headlines in marketing and paid advertising. We cover Google, Facebook, Instagram, Twitter, Quora, LinkedIn, Snap, TikTok and more! We also occasionally bring you interviews with the movers and shakers in paid marketi
This week we dive into all the marketing headlines you care about. A new better, faster, stronger Facebook desktop experience is rolling out. Dark Mode is here (Do you really care? Does anyone use dark mode?) on Quora and Facebook. Pinterest and Shopify team up to take down Amazon. TikTok joins the club of product people copying Snap. JD and Paul feel like terrible sons for underspending on Mother's Day. Sorry Mom! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Special guest alert! Joe Martinez from Clix Marketing joins us to talk about the Etsy boom, Amazon's copy cat business, Facebook placement tactics, and he successfully sneaks in a plug for his YouTube channel. Best of all, I mistakenly say "YouTube" instead of "Instagram" at some point in the episode...can you find it? Listen Now! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
What's going on this week? Atlas Shrugged book reviews meets Google Ads advertiser disclosures as Paul Wicker of TapClicks (you read that right) and JD Prater of Quora discuss the latest headlines in marketing. CVS launches a new ad network, NBC hopes to make TV shoppable, and Twitter is being overrun by video game Tweets. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora discuss the brand new, very new, totally redesigned, and absolutely new, Quora SuperNew Ads UI. (You'll have to listen to get the joke) Reddit introduces new political ad regulations, Google and Facebook are about to have their first down quarters (in terms of revenue growth) ever, Amazon introduces product-targeted display ads, and BMW shifts (pun!) budget from live sports to eSports. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
A week late but still just as exciting! Listen in as JD of Quora and Paul of AdStage talk about work-from-home, #passiveincome strategies, and all the latest headlines from Facebook, Google, Quora and more. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Is there anything to talk about other than COVID-19!? Listen as Paul Wicker (@wickerpedia) and JD Prater (@JDPrater) share their views on the marketing and economic impact of the pandemic. Our hosts also dig up the few non-COVID-19 marketing headlines they could find. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
They met on Twitter a mere week ago and now these two marketing pros sit down in their home offices to talk WFH tips (or lack thereof), coffee, gin, and what exactly "strategy" people do at big agencies. Fun fact, Keith has worked at four of the five major agency holding companies and worked with some of the largest brands in the world. Join Paul Wicker of AdStage and Keith Stoeckeler of MKTG as they nerd out about marketing and life! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Etsy adds mandatory advertising fee for sellers, LinkedIn goes live with Conversation Ads, eMarketer drops the advertising forecast due to COVID19, and more! Most importantly Baby Jude makes his first #ppcshow appearance.
In today's interview Paul sits down with Garrett Mehrguth from Directive. They discuss how to get quickly get educated on SEO, reasons to reallocate midfunnel spend to top/bottom funnel, and how Garrett approaches client reporting. In a turn of events only marketers will find remotely interesting... they discover they share the same MarTech stack! Listen now: Sign up with Directive's Institute to learn SEO and get 4 free lessons today! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Happy Friday the 13th! Live from their respective home offices, Paul Wicker of AdStage and JD Prater of Quora discuss the latest headlines in AdTech while comparing WFH tips. Reddit launches a new promoted trends ad unit, Google introduces some next level demographic reporting/attribution for Conversion Values and a whole lot more! Best of all, JD closes the show with an inspiring, patriotic speech! NOT ON MY WATCH, CORONAVIRUS! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Cornonavirus impacts everything! Tech events get canceled, travel budgets cut, and everyone in silicon valley has been told to WFH. In other news, Twitter launches their version of stories called "Fleets" and the Twitter CEO, Jack Dorsey, may get the boot.
In the first of our "Between Two Marketers" interview series, Paul sits down with Harry Hawk from Birdeye. Harry explains how he improved revenue by 4x by switching Facebook and Google AI to run off of Salesforce deep funnel conversions. Harry gets into the nitty gritty and shows you why AI should be your best friend. Listen now! Learn more in Harry's blog post: https://birdeye.com/blog/why-performance-marketers-need-to-embrace-machine-learning-optimization/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Google is changing up their agency partner program, Amazon Ads and Amazon Twitch are booming, Bloomberg spends more on marketing than all other candidate combined, TikTik adds a watch warning, Shopify joins Libra, Twitter acquires a stories company, and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the marketing headlines for the week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Happy Valentine's Day marketing lovers! This week we cover the new social video platform, Byte. What's App breaks 2 billion users. LinkedIn shuts down part of their product. Amazon sues the Pentagon and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Ad Tech Revenue Roundup Part 2! Twitter, Snap, and Pinterest all released earnings. The Linkedin CEO is gone. Facebook is getting out of parts of their audience network and more! Join Paul Wicker of AdStage and JD Prater of Quora as we dig into the headlines for the week. Also, a nice easter egg for those who survive the full episode.
Revenue Roundup Part 1! Apple, Microsoft, Amazon and Facebook release their quarterly numbers and Paul Wicker of AdStage and JD Prater of Quora dig in. Also, welcome to the #postfacts world we live in where I can invent January 35th. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora talk about influencer marketing, chocolate rain, Google's search results' backpedal, Pinterest, Etsy and more. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora breakdown the top headlines in marketing. TikTok ad revenues are through the roof, Facebook backpedals from placing ads on WhatsApp, Chrome hops on the cookie blocking bandwagon, Instagram brings DMs to desktop and more. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Listen in as JD Prater of Quora and Paul Wicker of AdStage cover the latest headlines in paid marketing. Apologies in advance... JD was onsite in our AdStage "studio" but it STILL took us 10 minutes to get the audio figured out...hang in there! We talk about TikTok's cash grab, Twitter's updates / new ad unit, Spotify going big on podcasts, and a whole lot more. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Welcome to the New Year and the exciting marketing headlines it will bring! Will TikTok be a real thing? Will the Google and Facebook monopolies get broken up? Can I finally get a VR headset that doesn't suck?! We'll find out in 2020 but for now, listen in as we dig into the December headlines with our friend from Hanapin Marketing, Emma Franks. FWIW, I'm calling it season four since I started the podcast 4-ish years ago! Sit back and enjoy the headlines from the past few weeks! Show Notes: https://www.hanapinmarketing.com/ppc-library/webinars/master-your-cross-channel-paid-social-strategy/ --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Why, hello there stranger! JD Prater of Quora and Paul Wicker of AdStage are back with the marketing wins and fails of 2019. Find out if JD ever learned to surf, if Paul got a haircut, and what big paid marketing trends of 2019 were winners and losers. Video? Messenger? TikTok? We weigh in on all of them and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This episode JD Prater of Quora and Paul Wicker of AdStage answer listener questions about the world of Reporting on Paid Ads and Quora Ads. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora cover surfing, birthdays, and oh yeah... some marketing headlines. The Facebook conversion pixel was down, Instagram restricts diet ads, more targeting options from Microsoft, YouTube adds Masthead ads to YouTube TV, and more! Listen in now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora talk about all the headlines in marketing that you need to know! Twitter explodes as the brand keyword debate takes center stage. Facebook gets into dating. Browser changes that impact your ad retargeting and more! Listen now. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora cover the
This week Paul Wicker of AdStage and special guest Emma Franks of Hanapin Marketing cover the headlines. Twitter introduces more video bidding options while Google removes some. The browser privacy wars continue and Facebook releases redacted emails about Cambridge Analytica. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora cover the latest marketing headlines. Tumblr got sold to Wordpress, Snap tries Spectacles once again, Facebook launches some new ad units for movies, Google ad fraud strikes again and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora talk about Whiskey, changes to Google match types, Facebook/Twitter privacy issues and more! We even finally do Wins and Fails inspired by the podcast, Pivot.
Paul from AdStage and JD from Quora are reunited for this week's marketing headlines. Spotify adds more targeting options, sex tech CEOs revolt, Facebook shuts down old interest targets, Hearst launches their own ad network and more! Also listen to the first official PPCShow podcast commercial! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
The show must go on. This week Paul Wicker from AdStage flies solo while JD commutes home. Contained within are all the headlines you need to know from Google, Facebook, Snap and Twitter crammed into 15 minutes or less. If you love the banter, you'll hate this episode.
Happy 4th everyone! Big news following the break... Paul from AdStage and JD from Quora made it official. ❤️AdStage and Quora are now integrated! Official launch to follow. Tweet at @wickerpedia if you want early access. But there's more! LinkedIn launched a ton of new features, Google Home is creeping on you, and more ad load (ding!) on Instagram Explore. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week we catch up with JD of Quora and Paul Wicker of AdStage to talk about home ownership, the presidential debates and, oh yeah, even some marketing headlines. The two talk about new Google features, Black Friday, more ads on Instagram, and the rise of Amazon. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week we catch up with JD of Quora and Paul Wicker of AdStage while he's at a B2B marketing conference. The two talk about UI redesigns, the latest Amazon acquisition, Facebooks new training courses, and the wild world of podcast measurement. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora talk about the latest headlines in marketing. Mary Meeker dropped her massive tome of tech trends, Snapchat Baby and Gender Swap Lenses lead to massive Snapchat user growth, and Search budgets moving to Facebook. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker of AdStage and JD Prater of Quora talk about the antitrust news, updates to IG and Snap, the Google acquisition of Looker, equal pay for influencers, and a whole lot more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul Wicker from AdStage talks headlines and haircuts with the 4th most influential PPC expert in 2019, JD Prater from Quora. Google removes bidding options and tweaks targeting, Facebook usage is down as they continue to get slammed for the Pelosi #deepfake video, and Amazon and LinkedIn announce huge acquisitions. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
We had a week off since SOMEONE had a daycare interview but we're back with tons of news! Privacy updates, Facebook chucks out 150M fake accounts, Quora is worth $2B, Twitter increasing ad load, and browsers out to limit click attribution. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul from AdStage and JD from Quora shamelessly ask for podcast ratings and reviews (Do it! Give us all the stars!). They then cover the latest marketing numbers (there were A LOT of stats and studies this week) and the latest marketing headlines. Listen in! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Facebook announces a handful of new features at their F8 conference. Bing Ads becomes Microsoft advertising (again). Verizon wants to dump Tumblr and Pornhub is buying. Google has bad data for May 1st. All these headlines and more this week on the podcast. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week we dive into the revenue and growth numbers from all the ad tech companies that just released their financials. Also, JD has returned from his big keynote presentation with a trophy for best presentation!
Marketing conference season is in full force and JD Prater of Quora and Paul Wicker of AdStage talk about the latest marketing conferences, tech headlines and product launches! Listen in! You can find all the headlines and more on our blog: blog.adstage.io/tag/this-week-in-ad-news --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week we're joined by a duo of agency founders, Duane Brown and AJ Wilcox as JD and I discuss the latest news from Google, Snap, Facebook, and more. If you want early access to our Google Sheets Add-on, DM me on Twitter (https://twitter.com/Wickerpedia) and say the magic word ... Chewbacca. You can find all the headlines and more on our blog: https://blog.adstage.io/tag/this-week-in-ad-news --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week we talk about a whole string of Facebook fails, the Snapchat stock bump, Amazon's exit from their private label business, and Twitter's Promote Mode. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
OMG did you hear the news about SNAP?! We cover this bombshell of a story along with the latest news about Facebook's new Ad Gallery, Apple's new News product, Pinterest going public and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week we cover a TON of stories. Snap's new lens, LinkedIn Lookalikes, the Facebook outage, and Amazon banning C.R.A.P. products. Listen now! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
This week Paul and JD record from PubCon and bring along marketing gurus, Emma Franks from Hanapin and AJ Wilcox from B2Linked. Sure we did the headlines but we also laughed a lot! Google average position is going away, AdX auction is changing, Facebook working on blockchain, Pinterest adds product feed-based ads, Twitter has new video analytics and more! --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Hope you had a lovely Valentines Day! This week Paul Wicker of AdStage and JD Prater of Quora get WAY too philosophical about the role of Social Media in determining what is truth and what is fake news. (Blame the anti-vax headlines this week for all the controversy.)We also talk about the latest marketing headlines. :) --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Germany declares Facebook illegal! (kind of) This week we take a look at earnings reports from Google, Snap, Twitter, and LinkedIn and all the headlines in marketing from this past week. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Happy Super Bowl Sunday! This week Paul Wicker of AdStage and JD Prater of Quora talk Google Tag Manager, Reddit PPC ads, Quora Impression Share and get into politics WAY TOO too much. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
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